SHOW TRANSCRIPT

This transcript is automatically generated by Descript.  Any errors or omissions are unintentional.

[00:00:00] Paul Gowder: Again, we don’t know 100% what’s going on in Facebook. you know, they like the, go fast, break things motto. and having been in some of the Facebook programs over the year, I know that there are groups that just don’t talk to each other, and they don’t know what’s going on.

[00:00:12] Paul Gowder: So keep using that Meta Verified if you get into the spam jail and try to, you know, work through that, get to a real person, maybe that will help. but yeah, just I would say if you get that bonus to where it asks you to cross-post to multiple groups, just don’t go for it. it’s not a whole lot of money.

[00:00:27] Paul Gowder: It’s only like, I, I think mine’s been like, you know, $10, $15, something like that. Just leave it alone and don’t do it Hello, folks. Welcome to Creator News Live. I’m Jeff Sieh and you’re not

[00:00:41] Zac Brown: And I’m Zac Brown, and this is the show that keeps you up to date on what’s happening in the world of the creator economy and so much more

[00:00:48] Jeff Sieh: You ever clicked a link in Facebook messages and gotten that pit in your stomach feeling a half a second too late? Do you know what would happen to your business if your personal profile or your business profile [00:01:00] disappeared tomorrow? have you been quietly wondering what Meta’s new Forum app is and whether you should care?

[00:01:05] Jeff Sieh: If any of that sounds familiar, you’re in the right place because we’re gonna be talking about that today

[00:01:09] Zac Brown: This week we’re bringing back Paul Gowder, the founder of Powwows.com, the leading online community celebrating Native American culture for the past 25 years. Paul’s been running one of the largest niche communities on Facebook longer than most of us have had social media accounts at all, and he’s joining us to break down the 2026 Facebook security playbook, the real story on comment jail, and what Meta’s brand new Forum app means for the community builders just like you

[00:01:33] Jeff Sieh: So sit back, clear your schedule, clear your mind, and get ready for this week’s episode of Creator News Live

[00:02:01] Jeff Sieh: [00:02:00] That’s right, folks. We are talking all about Facebook and the issues that we have today. there’s gonna be, a lot of questions I know people are having, like what they should do, and we’re gonna try to cover that today. So, just ask your questions as they come up. We’ll try to get to them as best as possible.

[00:02:15] Jeff Sieh: But Paul, thank you once again for being back on the show.

[00:02:17] Paul Gowder: Yeah, thanks for having me. I, I know we talked about Facebook just a couple months ago on here, it was … We had a lot of questions, so I’m excited to come back and, and hopefully we can help some people out today

[00:02:26] Jeff Sieh: Yeah. I wanna give a shout-out really quick to our sponsors, Ecamm. You can find out more about them at ecamm.com/jeff. If you use code JEFF15, you’ll save 15% on your first purchase. And by the way, they have a camp coming up, and I’m actually gonna be speaking at it. It’s gonna be, uh, ecamm.com/camp is where you can find it at, and we’ve got some great people showing up.

[00:02:45] Jeff Sieh: we’re gonna have, let’s see here. We got A- Anna Gill, Doc Rock, Joe Casabona, Katie of course, Kirk, Mike Potter, Laura Davidson, all these cool people at … It’s gonna be the start of Mac Stock, which I’ve never been to, but I’m really excited to go to. It’s gonna be on July 9th, [00:03:00] in, the Chicago area in the Crystal Lake, in Illinois, so it’s gonna be a lot of fun.

[00:03:03] Jeff Sieh: So, we would love to see you there July 9th. You can find out more, as I said, at ecamm.com/camp. All right, folks, let’s get into the Facebook stuff. We talked about one click away, which I got a lot of comments on the … uh, when I sent out that email. People were like, “What? What are you talking about?” So people, this, this makes people nervous.

[00:03:21] Jeff Sieh: So, we’re gonna be talking about what you can do, how you can lock down your Facebook, account to protect it. But I wanna know from you guys in the audience, has your Facebook account ever been hacked, or have you put in comment jail? Because we’ve had some people who’ve been in comment jail for a while.

[00:03:36] Jeff Sieh: So type hacked, jailed, or both, or lucky in the chat. Let us know which one you are, because that’s, uh, affected a lot of people. But Paul, you’ve been running powwows.com and a massive Facebook community for over 25 years. So without naming anyone, have you personally seen the wave of account takeovers hit your circle, like in the last six months?

[00:03:57] Jeff Sieh: And it’s like, what do you think has changed about how [00:04:00] attackers are getting in?

[00:04:01] Paul Gowder: Well, the latest round of attacks that, that we’re seeing,

[00:04:04] Paul Gowder: the hacking and the phishing are getting really smart. They’re sending out an actual legit email request, and it’s, it’s so it’s a legitimate Facebook process to add somebody to your account as a partner to let them do things. So it’s no longer they’re trying to, like, get your password or something like that.

[00:04:19] Paul Gowder: They’re actually trying to go through legitimate channels. And so many people click on it thinking it’s real and, and legitimate, and they don’t know that they’re giving people access. Not many people even mess with that side of Facebook into the business manager. And so I think that’s one of the things that because people don’t know about it, they don’t know how to work it, it’s very confusing, you end up giving people permission and you don’t know you did.

[00:04:40] Paul Gowder: So that, that’s the big one that’s going on arou- around right now

[00:04:43] Jeff Sieh: Yeah, so real quick, phishing is for, for example, so people who don’t know or they may have heard the term but they don’t know exactly what phishing is.

[00:04:51] Paul Gowder: basically they’re phishing for information, right? They’re just trying to get you to click on something or give them a piece of information. In the case I’m talking about now, they’re just trying to get you to click on a [00:05:00] link, which then gives them access to your Facebook account or your Facebook page or whatever.

[00:05:04] Paul Gowder: So, it’s no longer… I mean, there, there still is some a- attempt to like just, you know, trying to guess your password or, or trying to break into your computer. These are trying to get, get you to give away information. a couple years ago, the phishing things on, on Facebook specifically were m- maybe sending you to a fake Facebook page where you’d put in not even your password, but you’d put in like some other information that would let them do things.

[00:05:26] Paul Gowder: But now they’re doing it through a legitimate Facebook page, which is crazy. yeah, so it’s just an attempt to get information from you.

[00:05:32] Jeff Sieh: Got it

[00:05:32] Zac Brown: Paul, Meta has quietly killed trusted contacts as a recovery option, and a lot of people still think it has their back. So what does the real 2026 recovery stack look like? Passkeys, authenticator app, government ID, upload the video selfie verification, the whole magilla. If you were to tell somebody like a solopreneur, entrepreneur, anybody watching the show, what is the one thing that you would tell them to set up tonight before they close their laptop?

[00:05:56] Paul Gowder: Well, first thing I want to say there is no 100% way to protect yourself, which is what [00:06:00] makes this whole thing scary. I, I’m, I’m even like, I get nervous talking about it because there is no, there is no sure way. But the first thing you need to do is to turn on two-factor authentication.

[00:06:10] Paul Gowder: That is the basic layer that everybody needs. everything you do on Facebook goes to your personal profile, whether you’re building a business page, a group, or whatever, all of your security is tied to your personal profile. So that’s the first thing you have to lock down. So you turn on two-factor authentication on that. There’s also another layer that Facebook calls advanced protection, so you need to turn that on. Those two things are f- the first things you do and, and secure that personal account right away

[00:06:35] Jeff Sieh: where do you find those settings? Is it in the desktop app or is it the mobile apps? ‘Cause sometimes they’re different places for things. So where can we find this to make sure we have it turned off?

[00:06:46] Paul Gowder: and here’s the other frustrating thing about Facebook. We, we were on a call, in my community a couple weeks ago, and I was trying to show people how to do something in Facebook, and literally people had different settings and different tabs on the mobile app, and we’re all looking at it together.

[00:06:59] Paul Gowder: [00:07:00] yeah, it’s, it’s very frustrating. But you’re gonna find all of this, most of this you can do on your desktop. You wanna go to your Facebook, click on, in the top right corner, click on that, go to your profile, and do that drop down and look for settings and privacy, and just, there is a privacy checkup in there.

[00:07:15] Paul Gowder: There’s a privacy center. You just wanna go in there and make sure you have everything you can turned on

[00:07:20] Jeff Sieh: Got it. Got it. So that’s important to know, ’cause I know… So keep searching until you find it. Like, you know, I’ve, I’ve had to ask AI, I’ve had to try to, you know, I’ve called Paul. I mean, it’s, it’s, it is different for a lot of people, so just keep searching until you find it, ’cause it’s that important. I skipped over something, Paul, that I wanted to talk about, ’cause we talked about a lot of our friends are, were getting these, like, partnership kind of things that are coming in our inboxes.

[00:07:43] Jeff Sieh: So how do we… People who got hacked, they’re, they’re clicking on things they think are legit. I mean, it looks legit. And our, and our friends, they ain’t stupid. Like, these are some of the top creators you know, in the business that we know, and they’re getting fooled. you know, it could be a copyright violation notice, that verification, you know, a [00:08:00] fake meta security alert.

[00:08:01] Jeff Sieh: So what are you warning your community about right now, and what can we look for? How can a creator spot, like, a fake at the first glance?

[00:08:09] Paul Gowder: I- it goes back to some, some of the basic concepts of, of computer security. We used to, when I worked in, IT, you know, we’d talk about this. Don’t click a link. Doesn’t matter if you think it’s legit or not, don’t click the link. Try to go to Facebook manually and then find what they’re asking for to see if it’s legit.

[00:08:25] Paul Gowder: I was talking to somebody just yesterday, and they sent me a screenshot, and they’re like, “Hey, I just got this message. I- is this a legit thing in Facebook?” And I’m like, “Yeah, it, it actually is. That is a legit thing.” But she’s like, “Well, okay, well, I’m trying to find it in Facebook so I don’t have to click on this link.”

[00:08:39] Paul Gowder: I’m like, “Yeah, it’s, that’s tough, right?” But that’s the first thing. Don’t click on links. and, and be very careful about installing plugins, too. One person we know got hit with the business manager partnership request. Another one got hit because they installed a Chrome plugin that gave them access to, to that.

[00:08:54] Paul Gowder: Yeah, you just have to be very, very vigilant about anything you install and click on

[00:08:58] Jeff Sieh: Yeah, that’s one of the bad things, I [00:09:00] think, with the ri- rise of AI. The phishing attacks are getting very, very specific and really, really good. Like, this is just the tip of the iceberg, so that’s why we’re saying lock it down. Like, lock it down now, today. I was reading a lot of people in our comments were just saying, “Lucky, lucky, lucky,” but then, like, there are some other people going, “Yep,” you know, “Got it.”

[00:09:18] Jeff Sieh: so be very, very careful. Like, this is the time, today, after the show, make sure you follow these steps that, that Paul is doing

[00:09:24] Zac Brown: I am taking voracious notes for all these things that Paul is saying. I saw one, one of those emails came through for me this morning and I was just like, nope, I’ve seen what it’s done with our friends. So Paul, I have a question. You know, let’s talk about Meta Verified and you know, there are four tiers now.

[00:09:39] Zac Brown: The top one is a whopping $499 a month. So for a creator or small business owner watching this, is Verified actually worth it for faster account recovery like human support, or is it just mostly marketing? What are your thoughts on that?

[00:09:53] Paul Gowder: Here’s my advice, and again, we don’t know 100%, none of this is 100% guaranteed, but I tell everybody [00:10:00] you need to at least be verified on your basic Facebook personal profile. Remember, like I said, that- that’s the key to everything you do on Facebook, so that’s the first thing you want to do. And I think right now most people can get their Facebook personal verified for, like, $14 a month.

[00:10:14] Paul Gowder: that is the cheapest insurance you’ll ever buy.

[00:10:17] Zac Brown: Hmm.

[00:10:17] Paul Gowder: Now, on pages and things like that, like, if I wanted to Meta Verify Powwows, it is $500 a month. And, and I’ve talked to some other people in the Facebook world, and, nobody has recommended me doing that yet. I probably will at some point because as Facebook content monetization and some other things grow, I, I want that to be secured.

[00:10:35] Paul Gowder: I will give an example how my personal verified actually saved me. This was back in December. I got a notification from Facebook saying that powwows.com had all of its monetization turned which is a very scary thing to get. I was actually at Disneyland sitting in, sitting in the Grand Californian Hotel, getting ready to go to the parks, and I see this notification, you know, stomach drops, “Oh, my God, what do I

[00:10:57] Paul Gowder: So I opened a support request [00:11:00] through, my Meta Verified on my personal, and literally 10 minutes later they’re like, “Oh yeah, no problems here. All your stuff’s turned back on.” So they were able to support my unverified, unpaid for page, business page through my, my personal. Will that work 100% of the time?

[00:11:17] Paul Gowder: No. But again, $14.99 is the cheapest insurance you’ll ever have. that, that’s the basic place to start is turn that on

[00:11:23] Jeff Sieh: Now that being said, just last night or maybe this morning I was reading an article, they are rolling out new subscriptions to both Facebook and Instagram. There was even one I saw that was a certain level that actually lets you talk to a human, which has been the big complaint before. But of course, Facebook is, or Meta is now monetizing that.

[00:11:43] Jeff Sieh: Even talking to a real person is gonna cost you money. So these are some new options coming out, so make sure you look at it. I don’t think they’ve rolled out yet, but I know it’s coming. There was like three or four different levels of, like subscriptions that you can do between Meta and Instagram.

[00:11:58] Jeff Sieh: I wish they’d just bundle it [00:12:00] all together. I just, it drives me nuts having to pay two different places. But anyway, so that’s rolling out. We’ll probably do a show about that later because I’m not sure how fast it’s gonna go, but I’m sure that’ll be something we’ll wanna talk about. But at the very least, do what Paul says.

[00:12:13] Jeff Sieh: Get that, you know, lower tier, lock down your personal one, ’cause that may be give you an in to some of those other pages you have connected. The other thing I wanted to talk about, Paul, is this happened to a couple of our friends as well. It’s not so much a, ban or you lose your page, but you’re put into comment jail, right?

[00:12:30] Jeff Sieh: And so this one kinda surprised me the most. So, like I think somebody in our community got hit with like a 14-day comment restriction on their own page. Like they couldn’t comment. Like so, so what triggers that? I mean, I, I guess it’s better than losing your access and your page gone completely. But what is that?

[00:12:48] Jeff Sieh: Why do they do it? And what’s the appeal process that you go through you get blocked for commenting on your own page?

[00:12:54] Paul Gowder: we don’t know what causes it, and you’re screwed. No, um,

[00:12:59] Jeff Sieh: Gosh,

[00:12:59] Paul Gowder: [00:13:00] the best I can– I know. the best I can tell w- and what I have, what I’ve seen and, and kind of, seen other creators post, it has to do with when you start sharing to multiple groups,like even the s- the same content, which is problematic because right now if you’re in the content monetization program, Facebook is encouraging you to cross-post all of your stuff across multiple

[00:13:18] Paul Gowder: So if you do that, you can get put into these temporary restrictions. Now, one person we know that has been in this, she went through, tried to get it appealed through her verified, and, she’s still in it, and she’s banned from commenting in her own groups and on her home own page, which is crazy.

[00:13:35] Paul Gowder: so me personally, I actually, a-again, here’s a Meta Verified example. I don’t have something turned on, on my account, the, the whole subscription thing where you can, you know, let people subscribe to you. That’s not turned on in my personal account, and I wanted to know why, ’cause usually that’s the first thing you get turned on in your content monetization, journey.

[00:13:52] Paul Gowder: So I got into Meta Verified, and I asked the AI, “Hey, why don’t I have this?” And it came back and said, “It’s because you’ve been marked as a spam account on [00:14:00] May 14th.” And I’m like, “Oh, Lord, what?” So I was actually able to go into Meta Verified and, and ask for a person, and they actually called me, which is pretty crazy.

[00:14:09] Paul Gowder: and they reviewed my account, said it was a problem with the AI and that some accounts are being hit with spam flags that not correct. [00:15:00]

[00:15:05] Jeff Sieh: Yeah, it’s not worth getting banned at all.

[00:15:07] Zac Brown: when it comes to business manager admins, Paul, what, what would you say is your quarterly admin list hygiene routine?

[00:15:14] Paul Gowder: Yeah. so yes, this is first thing you need to do, and let’s talk about how we’re gonna secure our business assets. You wanna secure your personal profile, and then if you have a page, you want to have a backup admin. So your spouse, a, a close friend, have somebody else as a backup admin, but make sure that they have gone through all the steps on their personal profile, the two-factor, the advanced protection, Meta Verified.

[00:15:37] Paul Gowder: So on your business page that you have at least two admins that can manage the page in case one of you lose, access. That’s the first thing. Then the other thing is that whole business partnership program I was talking about. When you go into, the business suite, go and look at people that are in there and the permissions and the roles you’ve given them.

[00:15:57] Paul Gowder: There’s a couple of different tabs for people, [00:16:00] for businesses, where you can give them, editor, moderator, access to your ads account, all those kind of things. Go through that once a month and make sure that you haven’t accidentally added somebody or that somebody’s requested access and it’s pending, and clear those out

[00:16:14] Jeff Sieh: Yeah. When this, all this happened, I went in and, and one, that was hard to find, all those places. Like,

[00:16:19] Jeff Sieh: It’s in three, it’s three different places, and like I was looking on mobile and stuff, and finding what had access, because I use a tool called repurpose.io, which allows me to repurpose a lot of my shorts and stuff, and I was having some permission issues with that, and so I was going in.

[00:16:34] Jeff Sieh: But I was really shocked after I s- kind of did this audit like you’re talking about, how many programs had access to certain places in my Facebook account, so… And some of them I, like, hadn’t used in years. So I went through and kicked them all out and cleaned it all up. but make sure you’ve done that.

[00:16:46] Jeff Sieh: If you’re being like Paul and I, who’ve been on this, platform for a while now, there’s some, some garbage that kind of can sneak in. The other thing I wanna ask, Paul, is I know a lot of times, and this was back in the day, we were recommending to have [00:17:00] m- multiple ad accounts because somebody’s ad account would get banned.

[00:17:04] Jeff Sieh: Is that still a good idea to do, to have another, like, ad account as well? ‘Cause that’s a different… Isn’t that different, separate from business manager? I mean, there’s so many different goofy

[00:17:13] Paul Gowder: Oh, yeah. A- and over the years, it’s crazy, you know, you talk about how all these things have permissions. Over the years, I’ve, as I’ve added ad accounts and added different things, my whole business manager is such a mess, and I have assets. I have multiple businesses and assets in all the wrong places, and I’ve talked to people at Meta trying to help me fix it, and nobody wants to touch it because it is so, so complicated, and i- it’s just built on the, the, such a delicate framework.

[00:17:37] Paul Gowder: So you need to at least have one ad account, and I recommend that people, you know, everybody should be spending at least a, a couple of dollars, a day, maybe $25 a month, some- something small. Spend some money on ads. Again, that’s another touch point inside of Facebook where you can get support. I have had to go through ad support to get things fixed on [00:18:00] my page. Again, it’s not 100%, and sometimes they’ll tell you that they can’t help you with other things. But if you’re spending money and you tell them, “Hey, I can’t comment in my groups, and I really want to do that and to continue running ads,” you might get some help. Not 100%, though. But yeah, I’d recommend you have an ad account and spend a little bit of money.

[00:18:17] Paul Gowder: Again, when Facebook gives you a tool, you wanna use it

[00:18:20] Jeff Sieh: Yeah. So last question on this lock it down section is, uh, what’s the single dumbest thing you’ve seen other creators do that opens them up to a hack? Other than clicking on something in, like, their text messages, what’s a, something you’re like, “Oh my gosh, how did they… Why did they do that?”

[00:18:35] Paul Gowder: I, I mean, simple passwords. I, I’ve, you know, I’ve talked to a lot of people and their password, they haven’t changed it in 10 years, and it’s, you know, their, their kid’s name and birthday or something s- really simple. that’s probably the worst thing I, I’ve, I’ve seen people do. and then also just, clicking links and not reading.

[00:18:52] Paul Gowder: It’s scary ’cause I watch my mom use social media, and she doesn’t know, and it, she’ll go live, from random places, and I’m like, [00:19:00] “Stop clicking. Stop clicking things. You gotta read.” and she’ll s- she’ll have weird things turned on on her Facebook and all this stuff, and I’m like, “Mom, you didn’t, you just didn’t.

[00:19:07] Paul Gowder: Stop clicking.”

[00:19:08] Jeff Sieh: Yeah.

[00:19:09] Paul Gowder: Yeah, that’s probably the two things that, that people just… You just have to be very careful and read everything before you click these, these links.

[00:19:15] Jeff Sieh: I just thought of another question. Let’s say this has happened to us, right? We’re blocked out of our page. We’ve had, like we said, our friends have done this. how long should we wait, like, before we just go, “I’m starting a new page. I’m gonna hopefully get everybody to come back over”? Like, is there a waiting period that…

[00:19:29] Jeff Sieh: I mean, ’cause some of people I know, it’s their whole business relies on Facebook or, you know, the community. When do we decide, “Okay, I’m just gonna start a new one and let my, my people know, and hopefully it goes out,” versus, “Okay, I’m gonna wait this out and see how long I can go before, I have to do that”?

[00:19:46] Jeff Sieh: So what is your kind of… I know it’s happened to you, but you’ve waited, and you’ve gotten it fixed, but did you have a cutoff date in mind? Like-

[00:19:52] Paul Gowder: Well, I’ve never, never lost complete access. You know, I’ve lost pieces and tools of it. I’ve had my, my personal profile got [00:20:00] turned off of running, you know, doing any kind of monetization for a year. and I c- could not appeal. You know, let’s talk about crazy things. I sorry, this isn’t answering your question, but I’m gonna go on a

[00:20:10] Jeff Sieh: Yeah, yeah, I would hear it

[00:20:11] Paul Gowder: tangent.

[00:20:11] Paul Gowder: I live streamed from the American Pavilion, Voices of Liberty, and that got hit with a copyright flag, and it took me a year to get that turned off before I could have any kind of monetization on my personal profile again. So be very careful with that kind of stuff. that’s another crazy thing people do.

[00:20:31] Paul Gowder: Stop, stop, posting things with music in it. You… That will kill you eventually. but as far as how long to wait, so if, if you are, if you are really running your business and your, your revenue depends on what you do on Facebook, there’s a couple things I would say to do first. One is have a secondary page that you do a few things with.

[00:20:51] Paul Gowder: You know, it does- you don’t wanna put your primary there, your primary business and all your posts, but have something that you’re, if you’re using a tool like Repurpose that maybe you’re posting some of the [00:21:00] content to two different places and, and slowly build that and have a backup. if your money and your, your revenue really depends on it, have a backup.

[00:21:07] Paul Gowder: As far as how long to wait, I mean, I would first you get on support immediately after it happens. there is a, I think it’s facebook.com/hacked. You can go there immediately and file and let people know. And then if you have that backup account, start using it, you know, and tell your audience, get…

[00:21:23] Paul Gowder: And you know, one of the examples that we know that where she lost her, personal Facebook and her, her business Facebook, she created a new account and started posting on Instagram and other places, letting her followers know, people shared that and really helped her rebuild.

[00:21:35] Paul Gowder: So I wouldn’t wait too long. if it comes back, you can always, there is ways to merge pages. There is ways to rename pages. So if you’re using that backup and you can, you could rename it to your main one and then change it back. Yeah, I would not wait very long. start taking action immediately.

[00:21:50] Jeff Sieh: Yeah, I still have Manly Pinterest Tips that I keep just for that reason that I have to go over there, and switch that name and, and change it up. So those are great examples, Paul. you know something that won’t ever hack [00:22:00] you? It’s our amazing, amazing sponsors, from Ecamm, and they have a special word right now That’s right. Thank you to our friends over at Ecamm for making this show possible. You can find out more at ecamm.com/jeff. All right, Paul, we’re gonna talk… about this new tool that I have not even played with yet, so I’m gonna let Paul… I- I mean, he’s into groups. He knows it all.

[00:22:39] Jeff Sieh: but have you guys, I want to know in the comments, have you played with the Forum app yet? type yes if you’ve installed it, no if you haven’t, or never heard of it until today, ’cause it’s, it’s pretty new. So let us know if you yes, no, or never heard of it down, below, ’cause we’re gonna be talking about their new group app.

[00:22:56] Jeff Sieh: So, it was last week, May 22nd, Meta launched this [00:23:00] standalone app called Forum. It’s iOS only. It’s only in the US right now, and it’s dedicated a conversation-first space for Facebook groups. So like, it’s no friend feed, no pages. As of now, no algorithmic recommendations, just community. So you have one of the biggest Facebook groups in your niche, so I wanna walk through this with you and ask whether this is a, like, this is gonna be a thing that Community Builder’s gonna have to have, or is it just another experiment?

[00:23:28] Jeff Sieh: So you found out about this Forum app the same way most of us did. There was no big press release. There was no big fanfare, just kind of this App Store drop. Have you played with it, and, like, what was your first impression of it, somebody who’s been running groups for a while?

[00:23:41] Paul Gowder: Yeah. My first impression was like, very shocked and surprised because it has felt like over the last year that Facebook was deprioritizing groups. You know, taking livestream out of groups, taking away some of the notifications, and it just… They, they’ve how they, do things in groups, and I’ve really felt like they were moving away from [00:24:00] it, and then this app rolls out, but with no announcement and no real press behind it.

[00:24:04] Paul Gowder: with anything Facebook does, you wanna use it when they provide you a tool, like I said earlier. So yes, start using it. It is, it’s a really cool app. Is it gonna last? I don’t know. Without them promoting it and really talking about it, it really makes me wonder if this was just some kind of, experiment and they rolled, they just put it out there and they’re not really gonna be behind it.

[00:24:22] Paul Gowder: I don’t but while it’s here, use it

[00:24:25] Jeff Sieh: Yeah. Test it out and try it

[00:24:26] Zac Brown: And I think the thing that is the biggest architectural difference with this new app is that it really takes out the main feed. There’s no friends, no pages, no algorithms, and it’s just the group that you’re in. So like Paul, for a person like yourself with an audience that’s inside Powwow’s community, does that focus environment help or hurt engagement?

[00:24:44] Zac Brown: Like what changes when there’s no algorithm noise around the conversation?

[00:24:48] Paul Gowder: Yeah, my personal experience using it so far, I’m loving it. I am, I’m seeing much more posts across lots of groups than I would have without using the app, because some of the stuff never surfaces, right? So [00:25:00] there’s groups that I know I’m in, but I have not paid attention to them because they don’t show up on my For You page.

[00:25:05] Paul Gowder: so yeah, I think it’s really gonna help engagement because people will, they’ll get exposure to all of their groups really quickly. It, it is a really well-done app. I, I’m really enjoying the interface, and I, I think it is gonna help engagement. as a group admin, you… Now is the time to take advantage of it and start posting more in your groups to, you know, to put the engagement out there.

[00:25:23] Paul Gowder: yeah, I, I really like it

[00:25:24] Jeff Sieh: it’s really interesting because we’ve got a lot of people saying, um, first of all, Sean says, “I’m editing out music for my video right now.” He’s like, he’s freaking out. So we’ve got some people, following your advice, but a lot of people have never, ever heard of this. Of course, Rich Graham, because he’s in the know all the time, he’s heard of it.

[00:25:39] Jeff Sieh: But Video Like a Dad, so it’s really interesting, and Rich says, “It reminded me of groups that I forgot I was a part of.”

[00:25:45] Jeff Sieh: Yeah, because we’ve joined, all of us for, if we’ve been on Facebook for a while, you’ve got a lot of stuff that, kind of gets in those groups when you’ve signed up before. But Paul, the, it has like these, this feature built in.

[00:25:56] Jeff Sieh: It’s got these two AI features. One is called Ask, which [00:26:00] lets a user search across all the groups that they’re in for an answer instead of digging through it one by one, which is, I think a great feature. The other is Admin AI Assistant for moderation and community health. So are either one of those features maybe something you’ve been looking for as a community manager, or do they just kind of shift work into a kind of a different area?

[00:26:19] Paul Gowder: moderation assistance, I think it’s a nice feature. It, and it depends on how active your group is and how much, discussion and, you know, back and forth you get if that’s gonna help you. The ask feature, I absolutely love it as a Facebook group admin because so many people post the same question over and over again, so, And you know, I’ve, and I’ve been in groups where you’ll, you’ll post a question and the first comment is like, “Do a search first,” you know, “Stop posting.” and people get really upset about that, right? That’s they’ll, they’ll flame you. Um,so I think that’s gonna make it easier to resurface, content that’s already been discussed, because right now searching inside of a group is terrible in the regular Facebook interface.

[00:26:56] Paul Gowder: So this is really gonna help, people find answers that are already out [00:27:00] there. And the fact that it searches across multiple groups, yeah, I, I think this is gonna help, smaller groups too, that, that have good content. You are gonna show up in people’s search and therefore get some engagement and, you know, some traffic back to your group even though you’re not one of the big, big ones out there in your c- in your niche.

[00:27:16] Jeff Sieh: So before you ask the next question, Zac, I wanted to do a little follow-up. This is, and this is kind of off topic, but we’re talking about Facebook and the, the Facebook group and having a community on s- on Facebook and this new app that’s coming out. Is… And I know you have some, some of your communities on Circle and even Mighty Networks.

[00:27:35] Jeff Sieh: Do you recommend people do, communities or groups on Facebook anymore when they have these other options that are actually a little bit better for building community and all that stuff? Is it still worth having a community on Facebook?

[00:27:48] Paul Gowder: It depends. I think for most people, most businesses, it is still worth it to at least have a presence in Facebook Groups, especially if you’re going to build a public group. h- you know, with this new app, I, I think Face- Facebook may [00:28:00] be trying to compete with the Reddits and things like that, and one of the things that makes Reddit s- such a big place in the, in the whole world right now is that they show up in Google searches.

[00:28:09] Paul Gowder: you know, Google search is changing, and who knows what that’s gonna mean. But I think Facebook is trying to get their groups, especially public groups, to show up in searches and show in AI answers and surface that content more. So if you are gonna create a group, yes, create one, create a public one.

[00:28:25] Paul Gowder: for me right now, we still use our groups, but we are seeing better engagement on platforms that we manage. So if you’re gonna create a group, here’s the one thing I say to do is use a tool. I, I use,Oh gosh, what’s it called? Group Leads. So when you ask a question and you, you ask the three questions before they join, one of them can be, ” Give me your email if you wanna subscribe to my newsletter.”

[00:28:44] Paul Gowder: Use a tool like Group Leads to capture that and put it in your, in your list so that you’re at getting some kind asset that you own and you control, their email address, in case that group changes or goes away, or Facebook just kills groups completely. so that’s w- the main thing [00:29:00] we’re doing b- right now with groups is using it as a big lead magnet and trying to direct those people to, over to our email list and to our Mighty Networks that w- so that it’s a place we manage.

[00:29:11] Paul Gowder: And, and like I said, I’m seeing much more engagement on our Mighty Networks, real conversations as opposed to our 130,000 group, yeah

[00:29:17] Jeff Sieh: h- So here’s the question. Like, okay, let’s say you lost everything and you had to start over. Like, let’s say for me, I don’t have a Facebook group. Should I start one and then move them over to a circle or whatever, like you’re kinda doing as a lead magnet? Or would you say, no more Facebook groups.

[00:29:32] Jeff Sieh: I’m gonna start a in, like, a Mighty Networks or a, a circle kind of a thing”? Would you, if you had to start over, would you go the Facebook route? I put you on

[00:29:38] Jeff Sieh: the spot

[00:29:39] Paul Gowder: know yeah, if I was starting over, I think I would probably spend more time building traffic to email landing pages and then directing them to Mighty Networks. But it also depends on your niche, right? like if you’re in the Disney space, there is so much in the Disney Cruise, Disney World groups, I don’t know that I would try to create another one of [00:30:00] those, because there are so many.

[00:30:01] Paul Gowder: I think I would just focus on, moving them to an email list. So it really does depend on your niche and, and what you’re trying to do. But I don’t know that I would create a group right now. Yeah.

[00:30:10] Jeff Sieh: Yeah, I mean, if you have one, it’s fine, and like you’re doing, I think it’s, it’s super smart, is using it as a lead magnet to move those people to, like, the deeper group where you have more control and they’re not gonna take it away from you and, or turn off, like, features like live streaming or whatever. so I think that’s super smart. So yeah, so, you know, it’s always that question, you, do you want the numbers building on somebody else’s land, or do you want to work a little bit harder at the beginning, but then really own that group and do what you want with it and, and be able to monetize it and all that kind of stuff?

[00:30:38] Jeff Sieh: So that’s a great thing to think about, ’cause I know a lot of people here, like me, are thinking about, “Okay, how can we move this into a offline conversation and have some, some more engagement, and what’s the best route to that?” ‘Cause a lot of us, I think, as creators, we struggle which way should we go, and then we don’t do any of it.

[00:30:52] Jeff Sieh: So I think picking one and moving forward is, is the key, which I’m talking to myself here. So anyway, Zac, sorry I off rails, but, you know, [00:31:00] whatever.

[00:31:01] Zac Brown: You know, I, I think it’s amusing when a new app or a new platform is launched and we immediately go, “Well, that’s just so-and-so’s version of blank.” You know, we’re already comparing it to something else, and so people are saying Forum is Meta’s answer to Reddit. So Paul, as someone whose community has always lived on Facebook, do you actually see this as Facebook trying to, or excuse me, Meta trying to compete with Reddit or say like Discord for niche community, or is this Meta trying to win people back who’ve left for other platforms?

[00:31:30] Paul Gowder: I, I mean, I think to a certain extent they m- they are trying to compete with Reddit, but I think they’re, it’s– what I’m seeing in my perspective, I don’t think they’re trying to compete and be the next Reddit. I think they see some of the benefits that Reddit has, like showing up in search, surfacing those kinds of things when people are looking for it.

[00:31:46] Paul Gowder: I think they want that. And if you’ve listened to what Zuckerberg has said over the last year or so, he’s talked about he wants Facebook to be the platform where creators, come to first to post their content, and he realized that they kind of lost that. [00:32:00] So, with content monetization is a big program where they’re trying to get creators to come back to the platform.

[00:32:04] Paul Gowder: So I see it as a place where they are trying to, get people to reengage and start, be the place where you post first. I, I don’t think they’re trying to build this huge, thing like a Reddit. I think they just wanna take some of the benefits Reddit has and recreate that.

[00:32:19] Jeff Sieh: Yeah. Everything seems to be cyclical. I mean, it, you know, they, I have a feeling they’re gonna bring live back ’cause of all the AI stuff going on. Like, they need that community s- that, you know, the, the authenticity of this, in some of the group stuff, and so I just have a feeling that’s gotta come back ’cause I just think they killed it too quick.

[00:32:35] Jeff Sieh: this is r- this is a great point from Sean from But Mostly Disney. He says, ” to join the group call we did, we advertised in the Facebook group to subscribe to the newsletter where the link for the call was.” See, that’s smart. That’s super smart. I think they probably… Did you get that from Paul?

[00:32:48] Jeff Sieh: Did you get that from Paul, Sean? He, he… I mean, just giving you a hard time, but no, that’s, that’s super smart way to do it, and I think if you’re starting something, like Paul says, get them on your list first. community’s great, having a group is great, but get them on y- your [00:33:00] something that you own.

[00:33:01] Jeff Sieh: And, we’ll put a link in the show notes to that tool. What was it? Lead, Group Leads. So, make sure, like, if you’re starting a group, capture their email. If you haven’t done it yet, do it now. Like, as soon as you’re done, that is super important. Because of these things that we’re talking about, being locked out and all this stuff, being able to email your, your people and say, “Hey, we got shut down.

[00:33:20] Jeff Sieh: We’re gonna be over here now,” like, having that is just, it is such a life, raft that w- you can use for that situation. Meta tried the standalone group apps before. They shut it down in 2017. So what do you think’s different this time?

[00:33:33] Paul Gowder: I don’t know. And that’s what makes me worried that this might not last. you know, I look back to, I’ve given this example when I talked before, the whole podcast feature that Facebook rolled out and they prioritized for what, like a year. It was great, and being a podcaster on Facebook was easy because they just pushed it out and… But then they just killed the whole thing and it was gone. so I don’t know. It makes me really nervous when Facebook rolls out a feature and they don’t talk about So it doesn’t feel like it’s a permanent… I mean, nothing’s permanent with Facebook, [00:34:00] but it doesn’t feel like something that they are prioritizing.

[00:34:02] Paul Gowder: so don’t get too used to it.

[00:34:04] Jeff Sieh: Yeah. So would you recommend people try the forums app, or do you wanna, would you have them wait for a bit, or does it even matter ’cause it’s just a tool?

[00:34:12] Paul Gowder: It’s just a tool. So if you are, if you’re running groups or you’re very active in groups, y- yes, start using it right now and take advantage of the ability to search across groups to find content. And, and as an admin, start doing some more conversation starters. Start really using, your Facebook group to get conversations going, because I think that’s gonna really help engagement because in the app, it makes it so easy for people to see all of their groups and, and respond quickly.

[00:34:37] Paul Gowder: So if you are a group admin, it, it is a tool you want to encourage your people to use and, and, and really push out there. I, I just don’t know how long it’s gonna be around.

[00:34:47] Jeff Sieh: So don’t, don’t get used to it. Put it on a spot on your phone that you can, you know, swipe away. All right, so we’re gonna talk about this next section, and this is where you guys, I really want you to ask, your questions because this is super smart stuff, and Paul’s one of the, I, [00:35:00] I’ve watched him for years, and he’s one of the best group leaders, and his community is huge on Facebook, over a million, right?

[00:35:06] Jeff Sieh: Isn’t that right for the Powwows page? Isn’t, don’t you have like-

[00:35:09] Paul Gowder: Our page, we’re sitting at, 1.8 million

[00:35:11] Jeff Sieh: Yeah, so he kinda knows Facebook. but what is the one Facebook tip you wish someone had told you a year ago? So let me know in the chat. Uh, or maybe it came from this show, I don’t know. So what’s the best Facebook tip in the last year that you’ve heard? Drop it in the chat, ’cause I think it would be great for all of us kind of to learn together.

[00:35:28] Jeff Sieh: So we’ve got a few minutes left, Paul, and I wanted to, to really get into this, but you’re inside Facebook every single day. You’re even doing it at Disney, when you’re doing a you know, checking it before you go hang out. and you see stuff that most creators never look at. So let’s kinda do a, a lightning round of the stuff that people are missing in their Facebook strategy.

[00:35:45] Jeff Sieh: The buttons they’re not pushing, the features they’re not using, the habits that you use that move the needle. I, I want us to talk about s- like some, some of those things. So, what’s one feature inside the professional dashboard that most creators have never opened but that you check every [00:36:00] week?

[00:36:00] Paul Gowder: I, I’m gonna give you two on that. One is, first of all, make sure you go in your professional dashboard on your phone and on desktop because they are different. but go into your professional dashboard. Click on community, scroll all the way over to the side where it says invite people.

[00:36:14] Paul Gowder: It is difficult to grow your page or your profile and get more followers. Facebook gives you a tool and it’ll show you your recent posts and how many people interacted with them, and you can just hit a button. I just did it. It just sent push notifications to everybody who commented on those posts inviting them to follow me.

[00:36:29] Paul Gowder: It’s a really easy way to grow. That, that’s the first thing. The other one is go into your dashboard, click on, analytics. And just make sure you scroll down every day because it, it’s gonna tell you what’s working and what’s not, and it will tell you how to, what content they want to see you post

[00:36:47] Paul Gowder: I, I don’t s- don’t follow that 100%, don’t, don’t stop changing, but like right now it says, it’s telling me over the last seven days, your reels performed 2,000% better than your other pieces of content. [00:37:00] Post more reels. You need to be in there looking at that. Facebook’s telling you what’s working, so you need to do that

[00:37:05] Jeff Sieh: So but th- that’s really interesting when they say post more Reels, but the thing is, every video that you post on Facebook is called a Reel now. So it, I mean, like, give me a little bit more, right? Like, every video is a Reel. Like, it doesn’t… This is a Reel, like, living on Facebook. So it’s just kind of bonkers to me.

[00:37:19] Jeff Sieh: So a little more information,

[00:37:21] Paul Gowder: But that, that’s, but it’s performing 2,000% better than my photos and my text. Right. So yeah.

[00:37:26] Jeff Sieh: Very, very interesting

[00:37:27] Paul Gowder: And in the, it’s even told me like your 15-second videos are performing better than your 45-second videos, so you need to be shooting for 20-second videos. And it do- it’ll do stuff like that too.

[00:37:37] Paul Gowder: The, so those are the two places really you just need to make a habit of going through your professional dashboard every day and looking to see what they’re telling you

[00:37:45] Jeff Sieh: yeah, I need to start doing that. Okay. Good, good point

[00:37:47] Zac Brown: you know, Paul, I’d say that most people probably just post and walk away, like they set it and forget it. But what’s your routine in the first hour after a post goes live that actually changes how far it travels? Like, what’s the [00:38:00] difference that you’re doing?

[00:38:01] Paul Gowder: So we talked about Facebook is, is asking you to share to groups. Just don’t spam groups. But within the f- first few minutes, I try to share it to at least one group because that is gonna help build engagement. Make sure you share it to your story, and then respond to all the comments, especially in that first hour.

[00:38:18] Paul Gowder: And not just liking people’s comments, but actually responding. And try to do more than just, like, if somebody, if s- you know, somebody says, “Hey, this is really cool,” don’t just say, “Thanks.” Actually, you know, type a few words there. It does matter. Facebook’s looking at the depth of engagement, and they, they see the, the difference between a yes or a yay and a actual, uh, you know, an actual real conversation.

[00:38:40] Paul Gowder: So yeah, do those two things, the first hour is very important

[00:38:43] Jeff Sieh: So

[00:38:44] Zac Brown: I need to be better

[00:38:45] Jeff Sieh: no kidding. So, not no kidding to you, Zac, but no kidding, I need

[00:38:48] Jeff Sieh: to do the same Like, yeah, Zac, no kidding you need to do that. the question I have is how important it is to, I mean, it used to be like don’t say yes or yeah, thumbs up or whatever, but is it to [00:39:00] ask another question, like a follow-up question to, to continue the conversation?

[00:39:04] Jeff Sieh: Is that still weighted heavily, That first hour that you’re talking about?

[00:39:07] Paul Gowder: Yes. Yeah. So the signals that they want to see that, that tell them that a post is getting real engagement is one, a share, and then two, comments, and then three, conversations. And then from there it’s who’s liking it, who’s looking at it, right? So you wanna get as many shares as possible, so make it something that people are going to want to show their friends.

[00:39:28] Paul Gowder: But then, yes, as people respond, you don’t have to be in there asking the same follow-up question to everybody in there. But yeah, try to, try to be human, right? Like if somebody says, “Hey, this was really cool, thanks so much,” like Michelle just said, you cannot post too much content on Facebook.

[00:39:44] Paul Gowder: So I could go and reply to her and say, “Yes, the other day my Facebook insights told me that I should be posting 27 more times on my personal profile this week.” You know, that’s the kind of thing you, you want to have conversations, real conversations. And, and again, don’t be spammy. Facebook is smart.

[00:39:59] Paul Gowder: They, [00:40:00] they see what you’re doing

[00:40:01] Jeff Sieh: Yeah. Rich says, he goes, “I love it when people comment ‘following.’ Just kidding, I hate that.” Yeah, don’t do that. but you know what? This is a reel, and if you wanna share it to your, you know, your feed, we’d be, be,

[00:40:11] Jeff Sieh: more than happy for that, if this, has helped you out in any way. so Paul, reels, text posts, photos, links, stories, group posts, Facebook, is paying creators now.

[00:40:20] Jeff Sieh: I know you’ve been really, you’ve been talking to our mastermind, you’ve talked to a lot of people about there’s money to be made on Facebook right now. so what format are, like, creators sleeping on the most heading into summer? Kind of really practical right now, what, what would you tell them?

[00:40:33] Paul Gowder: Text posts. I th- not enough people are doing conversation posts. Michelle is in the comments. Go look at Michelle, what she’s doing on her Fun in Key West. She is posting great conversation starters and getting 4 and 500 comments on a post. That’s crazy engagement. She’s doing fantastic with that. So is, so is Sean over at But Mostly Disney.

[00:40:54] Paul Gowder: try posting text posts, and do a conversation starter. when I talked to Sean at Momentum, I told him [00:41:00] to go on his page and post Mexico or Canada, and just leave it at that. So find something in your niche that you know is going to get engagement. Yeah, all the Disney people out there are now,

[00:41:09] Jeff Sieh: Now explain it. Now explain why. I know why,

[00:41:10] Paul Gowder: screaming which way.

[00:41:11] Paul Gowder: Yeah. Which way do you start in Epcot, Mexico or Canada? And there are right answers. but y- find things like that, and then I also recommend post it in text, just plain text. Post it in text using that, you know, the colored backgrounds, so, and try that, and then make a graphic of that same thing with text on a, you know, an AI-generated image or something.

[00:41:32] Paul Gowder: Try it three different ways, see which way your audience engages the best, and then do more of that

[00:41:37] Jeff Sieh: Real quick, before Z- Zac, you get your question. is it worth cross-posting stuff from Instagram over to Facebook or doing it at the same time? Because I know a lot, you know, carousel posts do really well over on Instagram. Do they do well on Facebook? I mean, what are your thoughts about cross-posting content in that way?

[00:41:53] Paul Gowder: What I’m recommending for most people is you concentrate on posting content first on Facebook. If you want [00:42:00] to turn it on so that it does share to, to Instagram, I don’t think you should be starting on Instagram and having it go to Facebook because Facebook is where they are really prioritizing with content monetization, where they want creators to be.

[00:42:13] Paul Gowder: So post first on Facebook and then let it go if you want to send it somewhere else, yeah

[00:42:17] Jeff Sieh: I think people think that in the opposite, ’cause I, ’cause it’s really easy on Instagram to hit that button that it shares to Facebook. So, okay, that’s a, that’s a really good takeaway is do Facebook first, then Instagram because of the monetization. Awesome. See, that’s worth the price of admission right there, folks.

[00:42:31] Jeff Sieh: There you go

[00:42:31] Paul Gowder: And, and even if you’re not monetized, you need to be taking advantage of what they’re giving away with organic reach right now. They are really prioritizing, original, interesting conversation and content. So even if you’re not monetized, by posting these conversation starters, these, this kind of engaging content on Facebook, you’re gonna get organic reach that you’ve never seen before.

[00:42:51] Paul Gowder: It is crazy. If you start posting consistently, you’ll be blown away. So, and that’s why I say post first on Facebook, ’cause that’s where they’re giving away this organic reach

[00:42:58] Jeff Sieh: Awesome. [00:43:00] Awesome

[00:43:00] Zac Brown: Paul, what’s a Facebook habit that you used to swear by that you have completely dropped this year? And I wanna know what replaced it

[00:43:07] Paul Gowder: well, it, it, posting links, right? over the years, our main revenue source on Powwows was driving people to the website, and then we had ads on our content, and that was one of our main content or main revenue strategies. Facebook does not… I mean, they’ve never liked you posting links, it, it’s never been as hard as it is now to get links traction.

[00:43:29] Paul Gowder: So we’ve been… I, and I have a, a company that helps me manage the Facebook page over at Powwows, and we’ve been looking at our content over the last six months, seeing what’s working and what’s Um, and so for example, we have an event calendar, and so we would post all of the powwows coming up on our Facebook page with a link to go back to the calendar.

[00:43:46] Paul Gowder: And we have found over the last three months, those posts are not performing at all. It is the worst content that we post on Facebook. So, but, and, but, and that’s what our audience does. They want that content if Facebook is just suppressing [00:44:00] it. So we’ve had to adjust our strategy, and so we’re now posting that same content as stories.

[00:44:05] Jeff Sieh: We’re posting it as photos with a link in first comment. We’re, we’re having to really move, move the way we do that stuff. You can’t just post a link anymore. And for all things holy, please don’t post a YouTube link on Facebook. They hate that. Don’t do it. Not even in the comments?

[00:44:24] Paul Gowder: to. I wouldn’t even do it in the comments.

[00:44:27] Paul Gowder: Hmm.

[00:44:27] Paul Gowder: and again, think

[00:44:28] Paul Gowder: about what’s the,

[00:44:29] Paul Gowder: I mean, if, yeah, if you want to dr- if you’re trying to grow your YouTube page, I totally think that is a valid thing, and YouTube long-form content in the long run is going to pay you better than Facebook. Yes. But for people who are small creators just trying to get traction, why aren’t you posting that same video on Facebook and YouTube instead of trying to get traffic from Facebook to YouTube?

[00:44:51] Paul Gowder: ‘Cause that’s never gonna work. So just post the c- the video in both places

[00:44:55] Jeff Sieh: Got it.

[00:44:56] Zac Brown: Interesting.

[00:44:56] Jeff Sieh: So

[00:44:57] Zac Brown: Yeah, I was just wondering, sorry Jeff, I was just, I’m wondering [00:45:00] about comments. Like you’re talking about posting links, but w- will they penalize you for posting a link, like you said in like say the first comment? Like you tell them in the, in the copy, “Here’s the link below.” You’re still providing them with the information, but you’re not putting it in the post itself.

[00:45:16] Zac Brown: Does that work?

[00:45:17] Paul Gowder: So far it is working for us. does Facebook know you’re doing that? Of course they do. They, they know, right? but right now it is working and I’m, we’re, I’m doing a lot of posting links to landing pages in first comment, again, trying to get people to the newsletter, and I’m seeing those starting to work and starting to get, some people to join the newsletter by clicking on that.

[00:45:35] Paul Gowder: I wouldn’t do it on every single post. Don’t, a- again, don’t overdo anything on Facebook, but it, it does work. It works better than just posting the link in the post itself, ’cause that’s not gonna work

[00:45:45] Jeff Sieh: Right, right. I don’t do that anymore at least. So, we got some great questions before we wrap up the show I wanted to get to. Uh, so, Disney Hotel Lady says, “Is there a button for that on Facebook?” She’s talking about like on Instagram, share to Facebook, but on Facebook, share to Instagram. Is there a button [00:46:00] for that as well?

[00:46:00] Paul Gowder: There is. when you look at your post on Facebook, there’s the three dots, up above it

[00:46:06] Jeff Sieh: And you’re talking about mobile, mobile, right?

[00:46:08] Paul Gowder: Uh, I’m looking on the app, so yeah, you, the three dots, on your post, click that and then there’s a share to Instagram from there

[00:46:14] Jeff Sieh: Very, very cool. And then Rich Graham has a question, “How can I tell if my Facebook personal profile is a professional profile? I only have one, a dashboard, not a professional dashboard.”

[00:46:25] Paul Gowder: Then that probably means you are not turned on for creator. What you wanna do is, and again, I have to go to it to see, but you go into your dashboard and

[00:46:35] Jeff Sieh: It makes, they make it so easy, don’t they, Rich?

[00:46:37] Paul Gowder: yeah, they do.

[00:46:38] Paul Gowder: Yeah.

[00:46:39] Paul Gowder: Rich, I will follow up with you. I forgot how to tell, but, there’s a way to tell what kind of account you have in your dashboard.

[00:46:45] Jeff Sieh: Mine says creator on it. Like, it, it tells me that, like, at the top, I think. Anyway,

[00:46:51] Paul Gowder: Yeah, look for, look for if it says professional, it should say creator account. Um, look for those words. But actually, usually if you have a dashboard, it does mean that you have professional [00:47:00] turned on. I don’t think regular profiles analytics, so that probably, you probably are turned on if you have dashboard

[00:47:06] Jeff Sieh: that’s the thing. It’s different, it, it, Paul’s will look different than

[00:47:09] Jeff Sieh: mine. It’s b- so b- bazonkers, and I don’t know how, why they do it that way. All righty, last question, and then we’ll get to kind of the wrap-up. Paul, if somebody wants, to grow their Facebook this quarter, and can only commit 30 minutes a day, what’s the exact 30-minute routine you’d give them?

[00:47:23] Paul Gowder: Paulgowder.com/facebookchallenge and, I’ll help you. Takes you through a whole sequence of how you create content on Facebook quickly. that sequence actually takes you through tr- creating 26 pieces of content in 10 days. But the thing I, I s- I mean, use AI to, to help you, but go and find conversation starters, questions, things that will get your audience talking, like the whole which way to start in Epcot thing, or like Michelle’s doing with her Key West.

[00:47:49] Paul Gowder: You know, ask people what’s a dive bar they always go to, what’s a, you know, a hidden attraction in Key West that only locals know about. Those kind of questions where everybody in your audience has an [00:48:00] answer and they want to contribute, those are the things which you need to start doing now, and that’s what’s gonna get you huge engagement

[00:48:06] Jeff Sieh: Very, very cool. Well, this, uh, as always, Paul is super smart. He knows all the things. Make sure you guys do go to, paulgowder.com/facebookchallenge. Gowder is spelled G-O-W-D-E-R for you guys listening on the podcast. But make sure you go check that out. He’s got a ton of great stuff.

[00:48:24] Jeff Sieh: He’s my guy when it comes to Facebook stuff. He’s the guy I first about everything, but make sure you check out him. thank you guys for all the great questions today. Zac Brown, where can people find the amazing, incredible Zac Brown?

[00:48:33] Zac Brown: Hey, you can follow me on the socials @zacbrowncreative, and you can find, the full podcast videos for The Zac Brown Show on youtube/thezacbrownnetwork.

[00:48:44] Jeff Sieh: Awesome. Now Paul, are you, aren’t you doing a summit or a speaking thing coming up soon about, or did you already do

[00:48:49] Jeff Sieh: that?

[00:48:50] Paul Gowder: we we, just did a big Facebook, monetization, growth, virtual, or yeah, we did that a couple weeks ago but I’ll probably do another one, um, maybe as we get closer to [00:49:00] fall

[00:49:00] Jeff Sieh: Yeah. Make sure you go… And this is a sequence, right? They, they opt into this and it’s, uh, the Facebook challenge, so this will come to your inbox, paulgowder.com/facebookchallenge. thank you guys so much for watching. Thank you for Michelle and, uh, Disney hotel lady, Rich Graham as always, Sean, everybody who came and did this.

[00:49:16] Jeff Sieh: You guys are awesome. I would love for you guys to come check us out at the Maker’s Table at Maker’s Table Live over on YouTube. We’ll be carving later on this afternoon. But you guys are the best. We have Thank you guys. Thank you Paul Gowder. Thank you Zac for being here. We appreciate you, and we’ll see you guys next time. Have a great weekend everybody [00:50:00]