SHOW TRANSCRIPT

This transcript is automatically generated by Descript.  Any errors or omissions are unintentional.

[00:00:00] Jeff Sieh: Hello everybody. Welcome to the final day of the, social media for video people and ai, all that stuff together. Um, I’ve been joining my friends over at Ecamm. If you’re watching like, you’re like watching for the Friday show and this is like, what’s happening? This looks completely different.

[00:00:15] Jeff Sieh: Who is, who is this person in the middle? Uh, we, my friend Katie Fox, which you have seen on my show. we have been taking over Ecamm’s channel and of course the amazing unsinkable. Conor Brown is here from vacation kingdoms.com. Conor, since some people are are joining in, they know Katie and and me and you know, good or bad, we can, we’ll just leave it at that.

[00:00:36] Jeff Sieh: tell some people about who you are if they haven’t seen our, our show that we do on Fridays. tell who Conor Brown is

[00:00:42] Conor Brown: yeah. I’m a regular, co-host on the Creator News live with Jeff Sieh with the incomparable. Jeff is c But, uh, I’m from vacation kingdoms.com. We’re talk all about planning the perfect trips to Walt Disney World, Disney Cruise Line, and Universal [00:01:00] Orlando Resort, and make complicated trips, uncomplicated across social media, at vacation kingdoms and all those things.

[00:01:07] Conor Brown: I can help you book a trip to any of those places, but here, I always love talking about marketing, about connecting community, all this stuff, and I can’t wait to learn. Learn even more today.

[00:01:19] Jeff Sieh: So, Katie, you have any housekeeping stuff as we, as we get started?

[00:01:23] Katie Fawkes: I like that I get to be in charge of housekeeping. Yeah. So housekeeping, since we have a full house today, we have all the Creator News Live folks, and we have all the Ecamm folks, and we have folks who just stumbled here by accident. This is the last day of a four day workshop. It’s completely free and there’s so many incredible resources and bonus content and replays available, all of that.

[00:01:45] Katie Fawkes: So you wanna go over to Ecamm dot com slash social growth to be able to just register and we’ll just send you, links to the replays and all the bonus content.

[00:01:54] Katie Fawkes: Again, it’s free. We’re not gonna spam you, we’re only sending you info about this workshop, so feel free to sign up for [00:02:00] that.

[00:02:00] Katie Fawkes: grab Jeff Sieh.com/worksheet. That will get you the digital notes ’cause we’re, uh, we’re going all in.

[00:02:07] Katie Fawkes: And it’s been mind blowing. I’m, I’ve been learning so much. I am like applying what I learn immediately. It’s been great.

[00:02:12] Jeff Sieh: It is been fun ’cause it’s made me focus and get stuff done. So, and the, yeah, Jeff Sieh.com/worksheet. So all of the days are in there now, so you’re more than, it’s easy for you to print off as a pdf. You can do whatever you want with it, you can leave it digital, whatever, but it’s there for you. Jeff Sieh.com/worksheet, totally free, no email opt-ins or anything funky like that.

[00:02:31] Jeff Sieh: By the way, speaking of email, which we’ll be talking about today, some of you signed up for my giveaways and they’re down below. in, in all the, the promos that we’ve done for this, you’ve got an email for Ecamm with all those, if you signed up for those and you have been getting three sets of emails because those lead magnets, I am so sorry.

[00:02:49] Jeff Sieh: I think I fixed it. I went in yesterday, somebody emailed me that, Hey, I’m getting, ’cause they signed up for all of them and so it gets you in a sequence. And so, I went back in and said like, Hey, if you’re doing this, [00:03:00] don’t give ’em this. And so I’m sorry

[00:03:02] Katie Fawkes: was my fault.

[00:03:03] Jeff Sieh: it’s mine. It was totally mine. ’cause we put ’em all together.

[00:03:05] Jeff Sieh: And so if you had those issues and it’s still happening, just send me an email, I’ll, I’ll get you out of those. But, uh, thank you for your patience and I love Kit, but I’m still a learner just like everybody else. So I, I made that mistake. So hopefully

[00:03:18] Katie Fawkes: The good news is, is that we’re in the world of ai, but Jeff is actually a real person, so you can just email.

[00:03:23] Jeff Sieh: Just email me and I, it’s like, you’re like, Jeff, you’re killing me with these emails. I’ll get you out of it. Sorry about that. by the way, we’ve got our friends popping in today. We’ve got Lou Mongello, who is one of the, uh, the bonuses that if you win the package, he’s got a a, uh, great course in there.

[00:03:36] Jeff Sieh: So, uh, and then we have, uh, Cass Head is Chris Stone. he’s excited to see the Unsinkable, Conor Brown. And by the way, we’ve talked about what we’ve been doing.

[00:03:44] Jeff Sieh: I think it was on day two with some of these intros. I even have Conor’s, His actual, yeah, here we go. [00:04:00] Look at that. Now you have to do the dance. So of course, that was also done. That was the Sieh shanty style because he is. A travel agent over at Vacation Kingdoms. And so I thought that was appropriate to do a Sieh shanty. We talked about that on day two. So we’ve got that, how we use Suno to do some of these bumpers that we’re doing for our show.

[00:04:22] Jeff Sieh: but yesterday I was very excited that we actually got a celebrity endorsement video that I’ll play for you guys right now. It’s kind of does a, it’s a great job to wrap up kind of what we’ve been doing on the days of our training. [00:05:00] All right, so that’s a great little wrap up of what we’ve been doing. So if you guys want. To know how I did that, and it’s a question that you wanted me to actually cover, make sure you sign up for the replays that we’ve, we’ve been dropping in the comments, and sign up for the Zoom call that we’ll be doing later that day.

[00:05:47] Jeff Sieh: And I will tell you exactly how I did that. ’cause it was, I only, I did it yesterday. I had this crazy idea. I told Katie this story, I’m like, that was the dumbest thing to do, but I did it anyway, uh, and got it going. So, if you guys wanna know how I’ve done [00:06:00] that using VO three and kind of some of the tools to put that all together, make sure you sign up for the Zoom later this afternoon.

[00:06:06] Jeff Sieh: So anything else, Katie, before we dive right in before we get

[00:06:10] Katie Fawkes: I, I wanna be friends with Bigfoot, but that, that’s all I’m thinking right now.

[00:06:13] Jeff Sieh: That’s exactly right. So we’re gonna talk about today, showing up and standing out how to actually do that.

[00:06:19] Jeff Sieh: What’s the best way to do it on certain platforms, some strategies and things that I use there. You know, we, we’ve talked about strategy. The first day we got really in deep to tools for AI image generation. And then yesterday we did the, how I used a Descript and some AI tools to actually do editing and posting.

[00:06:34] Jeff Sieh: Well, we’re gonna talk about some of that today too. And also some kind of, some concepts to help you just as a creator, which I think is very, very important so we don’t get burnt out. So, we’re gonna talk about the platform strategy. We’re gonna talk about how to stand out and also about smart growth in today’s session.

[00:06:49] Jeff Sieh: So the platform landscape. So not all these platforms are created equal. Every, everything has unique audiences. The cool thing is now with the technology. You can be where people are watching. Like you can [00:07:00] use Ecamm as your kind of base to create all this content and send it out to all these different places for people to consume the best way they would like to.

[00:07:08] Jeff Sieh: we’re gonna kind of run really quickly through the kinda the major ones that are going on right now. Instagram is really great for visual brands, lifestyle content behind the scenes storytelling. I’ve had multiple clients who, and even my own stuff that we have some polished videos and then they do stuff like they’re just standing there holding their phones.

[00:07:24] Jeff Sieh: Those always do better on Instagram. That’s just what I have found. So it’s also great for product showcases and tutorials and building that personal brand, which is super important. But we’ve also found that stories and reels drive the most engagement. So I wanna know, Conor, is that what you found?

[00:07:40] Jeff Sieh: ’cause Conor has actually done, are you towards the end of your 90 day challenge? Like you’re, you’ve gotta be close to being doing that every day. So talk a little bit about

[00:07:48] Conor Brown: Well, it was, it was a 60 day challenge, so I thank you for adding 30, 30 extra

[00:07:53] Katie Fawkes: You not done yet?

[00:07:55] Jeff Sieh: Right.

[00:07:56] Conor Brown: I’ll figure out content for it. Yep. I’m almost done with that. [00:08:00] basically what I, I did was I, I, challenged myself to post one short form video every single day for 60 days in a row. I just posted one, but I posted it to the same exact video to, you know, Instagram reels, TikTok, Facebook reels, and then also YouTube shorts.

[00:08:17] Conor Brown: And I just wanted to get consistent with creating and Absolutely. I, I think what I’m finding is the less polished things, right? The, the things where I’m just clipping things together and maybe doing a voiceover, that was. Works well, but what really works well is regardless of how much you’ve edited it or didn’t edit it, it’s all about the content in it.

[00:08:40] Conor Brown: So if I’m teaching you something or I’m letting you know of something coming up, that’s what’s doing the best talking right into the, the camera and just sharing a suggestion or idea

[00:08:51] Jeff Sieh: is there one that’s doing better for you than the others?

[00:08:54] Conor Brown: I think, you know, everything’s kind of, of relative. I will say I, I think things [00:09:00] are performing less good on, on Instagram, but that’s also where I have the, the, the smallest, I guess, following, TikTok, I, I have the biggest following. It’s doing very well there, and what’s really surprised me is I had pretty much no following on YouTube shorts when, when I started, and it’s gained the most, as of a percentage of, of followers and subscribers.

[00:09:23] Conor Brown: And I think the power in that is they’re subscribing to my YouTube channel overall, not just my short stuff, which is really cool.

[00:09:31] Jeff Sieh: Katie talked about this yesterday, how even for her, her eighties podcast, that just doing those shorts pretty much a, a, a, a low lift using some tools we talked about like Opus and some other things. It really does drive traffic and. You know, people subscribing to your YouTube channel, so that’s, that’s awesome.

[00:09:46] Jeff Sieh: Cool. So, let’s, we’ll just go right back into, you know, TikTok is what we, Conor kind of ended with. it’s really cool because you don’t have to have huge amount of followers to actually get that viral or have a certain video take off. That’s something a lot of creators [00:10:00] have talked about.

[00:10:00] Jeff Sieh: It’s very trend driven. So, you know, writing those trends and sounds and, you know, Conor does a lot of Disney content, which is very popular as well. So that also helps for all those Disney fans out there. And also, if you’ve watched Conor’s stuff, which I, it’s Vacation Kingdoms, right? Conor over on, Instagram, if you watch his stuff that it’s very, he’s like showing you like, Hey, here’s the drinks that are really good at, at this park.

[00:10:24] Jeff Sieh: Here’s, you know, whatever. You know, the things he’s just showing you and talking through what he has been experiencing, which is really, really Cool. And that’s that authentic content that TikTok really likes, in YouTube shorts, which we’ve talked about. So it’s a great kind of way to introduce people into that snackable content, having that long form, but also the shorter content that can drive it to those subscribers.

[00:10:46] Jeff Sieh: the other thing is LinkedIn. Like it is really for us at creator News Live, and I’ve seen a lot of other creators do this. It’s really great getting in front of people you need to be in front of to actually get, clients and money coming in. ’cause [00:11:00] that’s, that’s, you know, we love to create, but we also have to eat.

[00:11:03] Jeff Sieh: And some of us eat more than others and that’s why we have to, LinkedIn is a great place to be on there. So you can be, you know, you’re in front of business leaders. and also you can increase your thought leadership, even if you’re just doing an interview show about a certain, subject.

[00:11:15] Jeff Sieh: It’s really great to increase your thought leadership in that, uh, space. Facebook, it’s still around folks. Yeah, it’s still there. I know a lot of kids make fun of it, but it depends on who you’re trying to get in front of. my friend Paul Gower has a over a million, people who are subscribed to his Facebook group.

[00:11:31] Jeff Sieh: I mean, it’s huge. So people are still using it and they’re still using it for community. it is that older demographic, but hey, guess what? A lot of those older demographics, they’ve got the money, like they do, they have some, some of the cashola that you’ll need for your business. So it still makes sense to go over on Facebook and it’s also great for promoting events and things like that.

[00:11:50] Jeff Sieh: So, Katie, what are your thoughts on those channels? I know you guys are in all of them and it’s kind of the director of marketing. You kind of know what buckets to go in. So how do you kind [00:12:00] of rank these in your marketing?

[00:12:03] Katie Fawkes: Yeah, I mean, I, I honestly think the biggest, the potential for the fastest growth still is in that YouTube short space. You know, as Conor was saying, I, we’ve seen the same thing both personally and at Ecamm, that just even doing the bare minimum and getting a few shorts out for each of the longer form pieces of content that you’re putting up on YouTube is huge for discoverability.

[00:12:24] Katie Fawkes: YouTube is spending a lot of time and effort growing, growing that space. So and then, you know, as Conor was doing, I think you’re repurposing some of those across some of the other platforms as they make sense, you know, for your, for your audience and for the platform is a great kind of starting point.

[00:12:40] Katie Fawkes: but yeah, I would say that that order that you shared them in makes sense for the order and what I think they have the potential to really make a big difference. It, I, I would definitely start with YouTube, LinkedIn next if, depending on obviously what your business, what your business is or what you’re trying to do.

[00:12:55] Katie Fawkes: And then, you know, and then Facebook is a third. It’s, it is [00:13:00] definitely a platform that still exists and has a lot of potential, but it, it’s a difficult platform to grow on because it’s constantly changing and they, like, even when you think you finally got it under control, something happens. So I would say keep your main focus maybe off of Facebook, unless you really need to be there and have it as kind of a community focus tool.

[00:13:18] Jeff Sieh: Yeah, I, I agree. That’s really, that’s awesome. And one, one I also guys want you guys to sleep on is Pinterest. Like if you’re making vertical content, it makes sense just to put it over there as well, because it is a visual search engine.

[00:13:29] Jeff Sieh: Don’t think of it as a social media platform. Think of it more as a search engine and all those links can go back to your content. So every pin on Pinterest, unless it’s an ad or something like that, the those you can link back to your content. So if you have blog posts or you know, a podcast episode, if you can take those short form pieces of content and then put them on Pinterest and link them back, it makes a lot of sense.

[00:13:53] Jeff Sieh: We get a lot of traffic from Pinterest and it also has a lot longer lifespan, than other platforms. We talked about evergreen [00:14:00] content during these, this training. and it’s a great place to stick. those evergreen pieces of content because they really do make a difference. Think of them all as like an a web coming back, pointing to your content.

[00:14:10] Jeff Sieh: So I think that’s something that we all need to, to have more of. especially for search engine traffic and also just getting people to know about your content. So this is kind of where video thrives. We kinda talked about where TikTok, YouTube, Instagram, LinkedIn. Kind of a, when you’re looking at where you’re gonna put your content, and there’s no reason why you can’t do it all with the tools that we’ve been saying, this is kind of where they thrive at and what type of video works the best in those different areas.

[00:14:35] Jeff Sieh: next we’re gonna talk about kind of platform native behavior, because it does have its own language pace expectations. You know, we talked about tiktoks very, trends driven. Instagram is great for, you know, getting a personal brand out there. So you want to keep adapting your content to fit naturally within each environment.

[00:14:52] Jeff Sieh: And like, you know what, I don’t go to Instagram a lot, so I, I post stuff there, but it’s not a platform that I live on just because of time. And it’s just [00:15:00] like, I wanna stay healthy and not think about like, oh, I wish I could look like Conor. I wish I could have his life where he goes to the park every day and drinks for Disney.

[00:15:08] Jeff Sieh: But that’s not, not, you know, not everybody can do that, but Conor Brown can. So, one of the things, Conor, I wanna talk, have you talk about this too. the art of hooking your audience? Like it’s the first three second, it can make or break your content success. So Conor, you’ve been doing this experiment.

[00:15:23] Jeff Sieh: Have you found that you, the, the better you tease, like what you’re saying for the, the, the content you’re putting out, it does better. You can actually see a, like a, curve going up when you do that kind of hook.

[00:15:34] Conor Brown: Oh my gosh. Yeah, and I think that that’s the most important part of the video. You know, no matter what video you ha you have, you’re not gonna get a hundred percent retention rate. Right? A hundred percent of the people who see your video first aren’t gonna watch a hundred percent of the video through, so there’s going to be a downward trend, right?

[00:15:54] Conor Brown: you can push that downward trend to where they’re watching. [00:16:00] A lot of the video, the further you can push it down to where they’re finally swiping away, the better. And that’s where that hook comes in the first three seconds of the video. And I think Jeff, it’s about two things. It’s about the visual you have on the screen being something really interesting.

[00:16:15] Conor Brown: It’s about what you are saying. And then it’s about on camera graphics that are backing up the, and backing up what you are saying. So I almost kind of think of it like a title of your video. You wanna put a caption on there, you wanna put a graphic on there that just encompasses what your video’s about in No more than one sentence. Right. So those three elements, I think are the biggest things. Something visually appealing. Uh what you are saying immediately, and then the graphic on the screen that’s kind of bringing it all together and backing it up.

[00:16:49] Jeff Sieh: Very, very cool.

[00:16:50] Katie Fawkes: We have a, a question coming in from, Fred that I think is good to chat about at this moment. Fred is asking, we get it. Social is about connection, however. if we use these [00:17:00] posts, if we use these tools to post and then interact, are those tools working for us or against us and being seen?

[00:17:06] Katie Fawkes: So I think the kind of talking through the balance of professional, like posting versus personal posting, if I,

[00:17:13] Katie Fawkes: understand this correctly and as far as getting seen, which I think is a really interesting one.

[00:17:18] Jeff Sieh: I think it’s the mix because, you know, people don’t do business with a logo, right? Like they don’t, like they do people behind the scenes. And like, I’ve noticed that when I go to conference, like people I have never interacted with like, Hey, did you have, why’d your show? I’m like, okay, don’t know who you are, you know?

[00:17:31] Jeff Sieh: And like. Conor at the park and they go, oh, I saw you on your Instagram. Like, I think it’s a mix of both. Hey, I’m giving you this information, Hey, I wanna do business with you. Here’s a lead magnet that’ll help you do, you know, this kind of thing. But then also like, Hey, I really enjoy the parks.

[00:17:46] Jeff Sieh: I’m here doing this. I would love to help you enjoy the parks as well, kind of a thing. So I think it’s a mixture and a balance of both personal branding and professionalism. Does that make sense? I guess so.

[00:17:57] Katie Fawkes: Yeah, I, yeah, definitely agree. I think you’re building trust, [00:18:00] you know, over time with your social, so.

[00:18:02] Jeff Sieh: Yeah. So first three seconds are hugely important. We’re gonna talk about some powerful creator hooks, like pattern interrupt, bold statement, question hooks, controversy, you know, I tend not to go negative, that’s just my thing, but, you know, this stuff works.

[00:18:16] Jeff Sieh: And I have a tool that I have found that I’ve been using for a while that I really, really like. It’s called Creator Hooks. And it’s, he’s got a great newsletter and email newsletter you can sign up for, but he has a Creator Hooks Pro plan, and I really, really like it. So this is inside of it, like you can actually go in and talk about click triggers.

[00:18:34] Jeff Sieh: You want people to, to do the channel type your niche. You’re doing the video type and you can actually search, inside of here for your YouTube or your content you’re putting together. And it actually has like, is it gonna be, is it a credibility kind of statement? Is it, is it doing curiosity, questions, timeframe?

[00:18:49] Jeff Sieh: I really like this database that this guy has put together. It is a paid, service. but I think it is totally worth it. So you can actually go in and like highlight and then choose what kind. A [00:19:00] video type you’re trying to make? Like is it entertainment? Are you experimenting? Is it a documentary or just a commentary talking head type of video.

[00:19:06] Jeff Sieh: So inside of this, it’s really, really cool how you can actually go in and remix titles. You can, see what other people’s thumbnails look like. I really, really like this tool because then you can like, Hey, this is really simple. I’m doing these training for Ecamm, really simple, kind of subject that I’m thinking about, and it gives me all these different types of, titles that I can use for my video.

[00:19:29] Jeff Sieh: And it tells me, oh, this is urgency. Hey, don’t start Ecamm training before you’ve done this, right. Or Why bad streamers master Ecamm and you don’t like those different types of things? You can break ’em down by that. So it’s a really great way to get some ideas. You could use chat GBT for this, but I really like how I can go in and see, oh, here’s a pain point that I’m fixing.

[00:19:49] Jeff Sieh: Oh, here’s a, something that confirms a a, a suspicion. All these different kind of hooks that marketers are using, you can actually have access to inside this database. You can also go in and like generate, [00:20:00] like, this is kind of a killer feature for me. Not just titles, but what words you want on the thumbnail, which is really, really cool.

[00:20:06] Jeff Sieh: And so this is what the same thing, how to be so good at Ecamm m It feels illegal, right? And here’s some things you can put on your thumbnails, some actual titles that you can mix and match to have on there, which has been for me, the struggle. Like I can come up with a good visual, but what is a good like subtitle to put on the graphic itself that’s different.

[00:20:27] Jeff Sieh: So you’re kind of doing it both ways. So that’s a really cool, hack that I use to find titles inside of YouTube. So that’s Creator Hooks and this is Creator Hooks Pro, his paid kind of, thing in there. So any comments on that? I see Conor smiling, have you used it?

[00:20:42] Conor Brown: I. I love Creator Hooks, the, the newsletter, but this is the first time I’ve seen like the dashboard and it looks really, really cool. And yeah, it’s the hardest thing in the world coming up with those three words, that less than a sentence to put on, whether it’s long form or short form. Right. [00:21:00] Steve, in, in the chat was asking you for long form videos.

[00:21:03] Conor Brown: Should we try hard to grab them in three seconds? Yeah, I think whether it’s short form or long form, you gotta hook ’em right away regardless of, of how long the actual video is and, and that looks like it can help.

[00:21:14] Jeff Sieh: Yeah. Very, very cool. All right. And some other tools, uh, I really love too, buddy. It’s a great, uh, plugin. It’s also paid. These are paid like services. They do have some free stuff. You can sign up and, and check ’em out. You can do the thumbnail AB testing, keyword research. they have a really great.

[00:21:29] Jeff Sieh: like this video would be good. This section would be good for a short, which I really like. They’re using AI to do that one. So, tube Buddy is a big one that a lot of YouTube creators use. Also, vid IQ is another great one that, like Sean Canal uses a lot. video iq, it’s gives you these, uh, advanced YouTube insights trending topics.

[00:21:48] Jeff Sieh: Both of those tools will track your performance and give you suggestions. So either or, they’re very similar to me, on what they do. So it’s kind of the way you want to kind of do your workflow. So check both of those out if you [00:22:00] haven’t already. So I really, really like that one. The other thing, and we did a lot of this on day two, how to create great graphics using ai.

[00:22:07] Jeff Sieh: You wanna have that thumb stopping design on your thumbnails. That’s, you know, if you look at Mr. Beast, how long he obsesses and does his thumbnails, like He’s probably the most obsessive guy on that kind of stuff that I’ve ever seen. So, you want to have really good design as well. ’cause that is what works.

[00:22:23] Jeff Sieh: and you wanna have that hook line like Conor talked about. You wanna give great value when you’re actually doing your short form piece of content and then a great call to action. A lot of people don’t have a call to action and I’m like, well, why are you doing content if you’re not having a call to action?

[00:22:36] Jeff Sieh: So most all, unless I’m just doing like, Hey guys, this is what’s happening. I always try to put a call to action to drive people back to my content, so don’t sleep on that as well. ChatGPT, is a great way to find ideas, research trends, create content outlines, perplexity is like, I use that more than Google.

[00:22:54] Jeff Sieh: I don’t know about you guys, but Katie and I talked about finding gaps in our knowledge that we [00:23:00] use these AI tools for. Are you using that more than Google? I, I am now Katie, what are, what are you using to do research with?

[00:23:06] Katie Fawkes: Yeah. I mean, a mix of different things. I, yeah. I tend to either I’m, I’m either going right into chat, GPT, or I’m using Google, or I’m using perplexity. It’s, it’s a mix of things, but definitely not just a Google search anymore.

[00:23:17] Jeff Sieh: and the the cool thing they’re tying ChatGPT is tying in now to other like Google Docs and now Notion and all this stuff. So it’s becoming this place where you can search across a lot of your tools that you’re using in the past, which I really think, what about you Conor? What have you been doing for search and research?

[00:23:34] Conor Brown: I think if I need an explanation for something, I’m, I’m going right to perplexity and, and getting that question. Um, right before the show, we were talking about some, uh, a film. My girl, I’m, if I’m like, oh, who is in that? I’m gonna Google still, I’m just Googling, like, who is it? Oh, Macaulay Culkin. That’s right.

[00:23:50] Conor Brown: Um,what I’ve also been doing lately is using deep research with chat GPT because so much stuff is there. One, pro tip I, I have recently been doing [00:24:00] is asking chat GPT to research competitors in my field and let me know what people are asking questions about, like the audience I’m trying to get to and where my competitors haven’t produced content.

[00:24:16] Conor Brown: So where are the content gaps that my audience is asking about and create some, video and content ideas around that.

[00:24:24] Jeff Sieh: Yeah, so a little, secret hack we’re using for our show is that, so like for example, Tanya Smith is coming on next week. She’s been on before. Amazing. She’s gonna be great, always awesome. But what I’ll do is I’ll go and I’ll find her last three appearances or videos that she’s done on YouTube, downloads those transcript and say, Hey, ChatGPT, I’m talking about this topic.

[00:24:44] Jeff Sieh: I wanna ask her questions. She’s never been asked before, so look at the transcript, make sure I’m not asking something that’s already been said. And Conor knows this, that a lot of times we’ll do a show and people will be like, nobody’s asked me that question before, which is what you want as an interviewer, right?

[00:24:58] Jeff Sieh: Like, you don’t wanna do the same old talking [00:25:00] points, you wanna do something new for your audience. And so I find that really, really helpful to download transcripts. There’s some tools and plugins that are kind of built in that you can do that with as well, but I know that’s helped our show a lot as well.

[00:25:12] Jeff Sieh: So, we love ChatGPT and all of the, uh, cool things. The other one that I wanted to tell you guys about is Mr. Beast Thumbnail, Tool called View Stats. it’s another great way to check out and see what is actually working for, like thumbnails. They have a free plan and also a paid plan.

[00:25:28] Jeff Sieh: So it’s, it’s worth checking out as well, to look at how people are doing thumbnails, kind of in your same niche. So it’s a great free resource that you can play with and look at as well. So, and hashtags is a question that I always get because, you know, where do you, hashtags are different on different platforms.

[00:25:43] Jeff Sieh: Like Pinterest said for a while not to use hashtags and they said use ’em again, then they’re clickable, then they’re not. So hashtags are just kind of based on the individual platforms. So just do research, change them up for different platforms. I hate having to research hashtags, [00:26:00] but it’s kind of part of the thing.

[00:26:01] Jeff Sieh: But, uh, anyway, that’s just, I use chat PT and something like that. And also make sure you ask it for the most recent version of hashtags because like, something that you thought was safe and good cannot be like some, you know, gen Z decided to make it something else and like, oh, I shouldn’t really click on that hashtag.

[00:26:24] Jeff Sieh: Conor, I know you’ve been in that situation

[00:26:26] Conor Brown: Don’t, don’t blame the Gen Z. They’re they’re babies. They dunno any better.

[00:26:31] Jeff Sieh: Yeah, that’s true. So anyway, uh, just research that before you, you know, think that hashtag sounds cute. you just don’t want to, I’ll leave it at there. I won’t get into that anymore. Uh, so, and keywords and trends, you know, use these tools to help research them.

[00:26:47] Jeff Sieh: but track your performance, like monitor what’s working. Things that worked in the past are not gonna work in the future. You’re gonna have to change things up. So make sure you’re performing and, and figure out why things are going down, why things are working, and then you can make a strategy based on that.

[00:26:59] Jeff Sieh: you [00:27:00] also really want, and this is where I’m gonna talk a little bit about this, and cultivating a growth mindset. So if you’re doing this, you need to have an interest in it. Not just something to try to make money. Like you really wanna be like, I’m interested in live video. I’ve been doing it for a while.

[00:27:13] Jeff Sieh: I like it. It’s fun to me. making AI stuff like the, the Bigfoot video, the beginning, I nerd out on that stuff ’cause I think it’s exciting. Not everybody is like me, but I wanna have that. Mindset that I’m always trying to learn. And I think that’s very important as a creator because we will get burnout.

[00:27:29] Jeff Sieh: We’ll, it will be a grind at some time. So doing and, and creating content is something that you’re really interested in and you can tell it has some legs and it’s got some growth and you can do it for a while, I think is really, really important. here’s where you can get some great resources, like find those people who are talking about things that you’re interested in, that you’re making content around.

[00:27:48] Jeff Sieh: Subscribe to ’em on YouTube. Like I am all, I have tons of subscriptions for AI tools that I use. Um, industry newsletters.

[00:27:55] Jeff Sieh: I love subscribing to newsletters because I think it’s very, very important to kind of stay up to date [00:28:00] on what’s going on. You also sub stacks, like Tanya Smith is coming on, next Friday to talk about a little bit how she’s going live inside of Substack. I think that’s amazing. I think it’s really cool that it’s another place where we can put content, so also subscribe to those substack that are interesting to you, that are in your industry.

[00:28:14] Jeff Sieh: I think that’s super, super Important.

[00:28:16] Katie Fawkes: There’s a, a question coming in about, creator hooks. You’ve, you’ve hooked someone with creator hooks. Can you, so how do you access it and are there any promo codes or discounts that you know for

[00:28:26] Jeff Sieh: So I don’t know if there, I think there is a promo code. If you go to my toolbox, that link that is, it goes to that notion database. If you have a signed up for that, I think there’s, there is a code for that inside of there and there is a discount if you use that. So just if you, it’s not there. Message me.

[00:28:41] Jeff Sieh: I’ll send it to you. No problem. jeff@jeffc.com. So,

[00:28:45] Katie Fawkes:

[00:28:45] Jeff Sieh: make sure you’re going to use it before you pay for it and get this newsletter, like we talked about this yesterday. Like it’s, you know, all these cool shiny tools make sure like, hey, I’m going this, I’m focusing these next three months on doing, YouTube.

[00:28:58] Jeff Sieh: This will help me. And then if you [00:29:00] don’t use it, unsubscribe because I am talking to myself. ’cause I have way too many subscriptions right now. I know way too many. so here’s the la kind of another thing we wanna talk about when we’re talking about cross-motion. You wanna repost without being boring.

[00:29:14] Jeff Sieh: Like how does. what do you mean, Jeff? Tell me what you’re meaning. Well, just like the, the, the Bigfoot thing, like that’s been done before, but it hadn’t been done in the, the Katie and Jeff training spin on it. Like that wasn’t boring. That was something new that I wanted to try. So you also wanna take things that maybe you’ve done in the past, but are still relevant and you can repost those again, like we talked about.

[00:29:34] Jeff Sieh: Going back to your greatest hits, that’s okay if you do it sparingly and it makes sense with your whole content library. Conor, do you, I know you go back, you have a ton of like Disney content. Some of that’s really evergreen, some of it’s not. They’re always changing, like their fast pass thing, that’s something you’ve gotta stay up on.

[00:29:52] Jeff Sieh: But other things like, hey, parking, you know, that stays for a long time. Hey, you know, these are the days you [00:30:00] want to go for the lowest crowds. Like those are kind of standards. So do you find that you can go back and repost some of those later on or that type of content later on in your kind of strategy?

[00:30:10] Conor Brown: I mean, I think it goes back to that age old adage of somebody has to see something, what seven times before it even like resonates with them, right? That’s, that’s a marketing and advertising thing, but it can be for content as as well. If you have something that you really want to get across and people you think should really, really know and understand it, then.

[00:30:29] Conor Brown: Share it a bunch. I would also say, like, to Jeff’s point, do it a little differently each time. Maybe it’s a different hook. Maybe it’s, it’s part of a top five tips, right? And that one tip that you had one specific video about is now within that top five list, right? So there are ways that you can go about repurposing it.

[00:30:50] Conor Brown: It’s really just you’re repurposing your own knowledge

[00:30:54] Jeff Sieh: Mm-hmm.

[00:30:55] Conor Brown: formats.

[00:30:56] Jeff Sieh: Yeah. Totally agree. The other thing too is when we’re [00:31:00] talking about creating content, looking at your library. One of the things that I really, because I mean Katie does this as well, so does Conor ’cause he’s on the show. But the power of having guests on having, you know, there is something about being by yourself on a solo show where you’re actually giving like thought leadership to a subject.

[00:31:19] Jeff Sieh: And Conor and I have gone a lot more doing just me and him doing a show together. kind of kinda showcasing what we can do, the, the ideas and opinions that we have, but also when we bring in guests, like that introduces something new to our audience. It has that new feature, that new person that they have maybe have never met before.

[00:31:36] Jeff Sieh: Maybe it’s somebody kind of famous that they wanted, they’ve always wanted to have like, watch and ask questions of, but it’s also cool to have that I have found is bringing back people that you can tell that your audience really resonates with. Like, Katie has been on my show numerous times, she’s gonna be on my show again.

[00:31:52] Jeff Sieh: Like, it’s just gonna happen, right? So because my audience likes her and it makes sense. So. Balance new faces with [00:32:00] returning favorites for, you know, that optimal engagement like Lou will be on our show to talk about momentum coming up and like, because people like to hear from him. They like what he has to say.

[00:32:09] Jeff Sieh: So it’s a, okay. I see a lot of creators stress about, I’ve gotta get a new guest every week and it’s driving me crazy. It’s okay to go back to those ones that have done before. Don’t stress about that. It’s okay to go with your own show, like solo. Like we’ve had people not show up and we’ve like, okay, we’re winging it and that’s okay.

[00:32:27] Jeff Sieh: Katie, what are your thoughts on that?

[00:32:29] Katie Fawkes: Yeah, I totally agree. And I, I think too, one thing that we often forget that you do really well, actually, both of you with, with your show, is that it’s also really platform specific, how often to share pieces of content, like what goes at, you know, X for example, like you can post the same thing, literally the exact same thing multiple times.

[00:32:48] Katie Fawkes: And some people are gonna see it and some are not, because the platform is just fleeting, right? Like these, it’s just constantly these kinds of moments that are popping up. Same with Instagram stories, same with, you know, with all these other different. Places [00:33:00] in spaces where even if you share the same information twice, even if someone sees it, it’s not as big of a deal as if your whole Instagram wall is just the same, the same photo over and over.

[00:33:10] Katie Fawkes: Right? Like, that matters more. So yeah, I think, I think definitely you can have recurring guests. I think you can definitely share the same content, you can share it in different ways, or you can share the exact same piece of content if you’re thinking strategically about timing and about what platform you’re putting it on.

[00:33:24] Katie Fawkes: So, I think we all get a little bit worried about like, oh, you know, people have seen this before, people have seen this guest before and they’re not gonna like it, and that, and there’s so much content out there that they may not have, or maybe they only caught part of it and now you’ve reminded them to go back and watch all of it.

[00:33:39] Katie Fawkes: Or maybe they love that guest and are excited to have that guest back. I think we’re, we’re being a little bit too, uh, precious about it. We, we need to be a little bit, you know, using our content better and wiser. I’m speaking again to myself as well.

[00:33:51] Jeff Sieh: And if you think of it, instead of just like a broadcast platform and more of a community like, Hey, you liked Katie before, I’m sure you’ll like her again. Let’s, let’s have [00:34:00] another conversation like, yeah. Yeah. So I mean, I think it makes, I, I think it makes sense in that way.

[00:34:05] Jeff Sieh: And so this is kind of our, our strategy, right? So we, we create short form content highlighting our guests. Most of the time you might see me as a small little thumbnail on our repurposed content, but it’s mostly about the guests because one that lets me get more guests because they see how we promote them and how great they look on our, our platforms.

[00:34:24] Jeff Sieh: And so we can get new guests to come in all the time too, because they know that we’re gonna take care of them. You also wanna tag and credit them in whatever platform you’re posting on, like an Instagram reel. You can actually do collaborations. Really, really easy on that. My friend, Chris Stone over at Deal Casters, whenever he shares a clip of me.

[00:34:39] Jeff Sieh: He tags me in it and then I can share it to my audience. Super easy on Instagram. So you wanna make sure you’re doing that as well, because that really does, you’re almost borrowing somebody else’s audience, which is very, very cool. And then like, here’s the thing. So you wanna cross promote, you wanna encourage your guests to share.

[00:34:54] Jeff Sieh: But I don’t know about you guys, but I’ve been on podcasts before where it’s like I sign almost like a legal [00:35:00] document. Like you are promising to share 10 times and all your email list. And I’m like, I’m like, I don’t do that. Now if that’s your thing and you have to do that for your company or whatever, I get it, but don’t make it.

[00:35:12] Jeff Sieh: Don’t have a bunch of friction for your guest to go through to be on your show. They’re doing you a favor, real. I mean, you can ask them nicely like, Hey, you were great on this show. If here’s gonna be the replay, if you need anything from me, here you go. That’s all you need to do. You don’t have to have ’em sign a legal form to be on your show.

[00:35:29] Jeff Sieh: Conor, what are your thoughts on that? I saw your face a little

[00:35:31] Conor Brown: Well, that, that’s a, that’s a wild document, and I hope you’ve never actually signed that document, but I will say that you actually made me sign the document when I started. That

[00:35:40] Conor Brown: might

[00:35:40] Jeff Sieh: was, yeah, it’s,

[00:35:41] Conor Brown: around

[00:35:43] Jeff Sieh: Your first born is mine. Pretty much. Yeah.

[00:35:44] Conor Brown: I thought it was more around me giving you my soul, but that might be a different

[00:35:48] Conor Brown: document altogether, I think.

[00:35:50] Conor Brown: I think the big thing is yes, you know. They’re doing you a favor by coming on the show, but also make it easy, as easy as possible for them [00:36:00] to share out if they choose to do this. So many times, Jeff, I’ve been a guest on a show and I’ve had to ask like, Hey, how do you want me to promote this? Hey, do you have any graphics?

[00:36:09] Conor Brown: I shouldn’t have to ask for that. You should already have a nice little package instructions. Save it as an email template so that you can send out with each, you know, each time a, an episode is posted, make it super, super easy for them to share to their audience if they choose to do so. Yeah.

[00:36:26] Jeff Sieh: And I am, I am bad at this, but I know Katie does this and a lot of guests I have on as well. So if you wanna be a guest on people’s shows, have like a, a promo sheet that you can just send them, like a notion thing where it’s got your, your headshot, it’s got your bio, all that stuff. And it just makes it easy.

[00:36:42] Jeff Sieh: Like I just go take it and grab it. I know what shot she wants. I’m not having to go back and forth. I’m very bad at that. I need to have one. But a lot of people on my show, like Katie, they have one. They can just say, Hey, go here. It’s got all my stuff. You’re done. Which is very, very handy for when you’re putting out a show.

[00:36:56] Jeff Sieh: So make sure you guys do that. so this is another little thing I [00:37:00] wanna talk about, like do the hard thing. Like if it’s hard to do, the competition’s gonna be lower if you see what’s working, but you add your own twist and that’s kind of the whole Bigfoot thing at the beginning. Uh, and make it uniquely yours.

[00:37:10] Jeff Sieh: So do the things that sometimes don’t scale. Like there’s people who will send me, like Justin Moore is a great version of this. Like, so he, had a book come out, sponsor magnet. He was on our show. He came to me and he ’cause Katie Brinkley, connected us and he sent me a personalized video.

[00:37:28] Jeff Sieh: Hey Jeff, I’d love to be on your show. This is what I can offer to your audience. and, and it was a personalized video that came to me. Oh my gosh, you know, I’m gonna open that. And like anybody, if you send a video to somebody asking them for something. There’s a good chance they’re gonna say yes because it’s so still with all the tools we have out of the ordinary, what are your thoughts, Katie?

[00:37:47] Katie Fawkes: Yeah, I, I love getting those within reason. I don’t love getting them in my LinkedIn inbox. That’s like the bane of my existence. But, but I do like if there is a, a, a connection and you, and you do spend that time to break down an idea, and you’re [00:38:00] excited to be on my show. Absolutely. Like I, there’s nothing more.

[00:38:04] Katie Fawkes: Contagious and like wonderful than someone who just genuinely wants to be on your show or wants to connect with you. I think that’s really great, uh, you know, both personally and professionally. And it is so easy for us all to do, especially, you know, many of you who are hanging out with us here in this workshop are already Ecamm users.

[00:38:21] Katie Fawkes: It takes you seconds to open up that software and record something and send it over.

[00:38:25] Jeff Sieh: Right. Yeah. It’s

[00:38:26] Katie Fawkes: definitely a good best practice.

[00:38:28] Jeff Sieh: Yeah.

[00:38:28] Jeff Sieh: nice little hack. So real quick, we’ll go over some content, uh, format, variety. So stories is kinda the behind the scenes stuff that you can put on Instagram. Carousels are really big right now. on LinkedIn it’s a little bit more of a lift to do ’cause you have to create kind of images for each step.

[00:38:42] Jeff Sieh: But like, who was it the other day was showing me like Gary V was doing it where he would have like a still photo of him talking and then it would go to a video for the next carousel. Very, very cool. watch that. And then community tabs like in YouTube and some other places as well. It’s a great way to ask polls questions and some engagement [00:39:00] too.

[00:39:00] Jeff Sieh: but you also wanna follow platform leaders. I mentioned before, like signing up for, those, those newsletters are really, really important. But like following heads of the social platform, like Adam Moori over on Instagram, he does like insights. He’s telling you a lot of times what those platforms are highlighting right now.

[00:39:16] Jeff Sieh: So following them on social media so you can kind of be the first adopters and some of these. Things that they’re doing or something they’re rolling out. Most platforms, if they roll out something new, if you use that tool or that feature or whatever, you’re gonna get a little bump because they’re wanting to showcase that to a lot of people on the platform.

[00:39:32] Jeff Sieh: So just remember that as you’re going along as well. Other thing, we’ve talked and teased this a lot, but email plus your social can equal fire. So it is kind of the ultimate combination for sustainable creator success. Some of the tools, you know, the problems that we have with social media is the algorithms can change, you know, more than Conor’s, you know, I might won’t say it.

[00:39:55] Jeff Sieh: Hairstyle, I’ll say hairstyle. I was gonna say underwear, but that’s, that’s much more [00:40:00] classy. Uh, and you’re building on rented land. If you’re on, social media platforms, organic reach is just stinking right now. And that’s why email is so. So great. but yeah, those are kind of the problems with social media, but why email dominates in 2025?

[00:40:12] Jeff Sieh: It, it really does give you the ownership and direct access to that. Social media can’t really give you like, it’s your audience on your terms. We’ve had some, I know Ecammm M’S had some great trainings with Liz Wilcox. Paul, I’ve, I’m in her course, I’m in Paul goer’s course. I just think it’s so important to have a a, a really good grasp on email because it’s continuing to grow and it is one of the only platforms that is yours and that you own, advantage is you own it.

[00:40:37] Jeff Sieh: The reach, like everybody checks their email, right? Everybody does. The, the key is getting the deliverability up and getting people to click and interact with you on email. But it’s, people check the email like they’re opening it. They don’t always go to Facebook. They don’t always go to TikTok, but they do open their email trust.

[00:40:53] Jeff Sieh: If people are reading you and you’re responding to them, oh my gosh, it’s one of the best things I’ve ever done. And I call it a community, it’s an email community. [00:41:00] ’cause people have trust in that. And then you have conversations you can ask people. We talked about this, I think it was on day two, where you can have conversations with people and find out what they want, what it works.

[00:41:11] Jeff Sieh: And also email converts way better than social media posts. So it grows your list, it drives using sales, and you have a cross promotion cycle where you can actually, like I did an email today about how I’m doing this for Ecamm. Hey, join us. It’s gonna be a little different, but I’m talking to, my, my, my followers, my subscribers, and we can cross promote in that way.

[00:41:32] Jeff Sieh: this is how other creators are using email. They’re doing video announcements. They’re taking you behind the scenes. A lot of times I’ll talk about something that I’ve been doing at a conference or something funny that happened. There was one email that did really, really well because I was up on a, a really high, high rise looking down.

[00:41:47] Jeff Sieh: There were workers on the top of a building. They didn’t think anybody could see them. And they, one guy just went and peed in the corner. And I’m like, I’m watching you, dude. Like, I’m here. And I thought that was funny. And I shared that with my audience and people liked that. So you can also monetize, like a lot of people are [00:42:00] making a lot of money.

[00:42:01] Jeff Sieh: With their email, a lot of money. And once again, you can partner with other creators. but a lot of people are making more money their email list than they’re from their AdSense. Like a lot of creators, some even YouTubers, that’s not where they’re making their money. A lot of it is from the stuff they’re doing inside of their email.

[00:42:16] Jeff Sieh: you can put lead magnets in. You can have frictionless signups with the landing pages. Exclusive content. Like I, somebody asked me, I think it was they sent me an email of where can I get those? You’ve been talking about those animated things in your course, those animated thumbnails, where can I see them?

[00:42:32] Jeff Sieh: And like, that’s only my email. You have to sign up to see those. And then like you can collaborate, like we mentioned before, here’s some metrics that matter, like engaged followers, like a thousand engaged followers is better than a hundred thousand ones that don’t open or talk to you on social media.

[00:42:47] Jeff Sieh: The good open rate, and there’s Abu, it depends on what platform. It depends on what industry, but a general, a good open rate is like 20 to 35%. We’re getting close to 40 on ours. And [00:43:00] that’s great ’cause that tells me people are reading it. And then the paid subscriber value is about $3 and 34 cents for every subscriber you have.

[00:43:08] Jeff Sieh: it’s about if you spend money boosting your e trying to grow your email list, you, it’s about, for every dollar you spend, you get about 36 to $42 back. And that revenue really does matter in the size of your list. Like if I have a, compared to Paul Gower who’s got, I don’t know, 20,000, a hundred thousand, like I have a small, small list, but I still can make money because of what it gives me.

[00:43:32] Jeff Sieh: Um, kit, that’s what we’ve been talking about. I love Kit. I I, I did apologize at the beginning ’cause I sent out too many emails to certain people, but it does do really great automation sequences if you know what you’re doing. It lets you do subscribers segmentation and a landing page builder. I know Con All the people that I know use it. You can make custom landing pages, which is very, very cool. If you look at any of those giveaways we did for the show, that’s what, it’s just a kit landing page. It makes ’em super [00:44:00] easy to make lead magnets. You can actually do automations like a, a visual automation.

[00:44:05] Jeff Sieh: So you can see like, Hey, if they do this, this is what happens. This is where it goes. It makes it really easy to make kind of complex, like workflows or flow charts to really put them in wherever they need to go. But you can have it as complex or as simple as you want. Conor Brown, I know you’re a big email guy.

[00:44:22] Jeff Sieh: I think I first heard you at E Momentum talking about email, so thoughts on Kit, how do you use it? What are some of the killer features that you like?

[00:44:31] Conor Brown: I use it by building a page like vacation kingdoms.com/email. Where everyone can go and sign up for my newsletter. You can see the landing page that a built in kit. You can see the welcome sequence and you can see the newsletter that, you get subscribed to for that email is by far the number one most important thing you should be doing.

[00:44:54] Conor Brown: Your CTA for anything organic should be driving people to your [00:45:00] email. why a lot of the times people on organic, whether it’s social, whether it’s, uh, SEO, something like that, they don’t know you yet, right? So it’s hard to ask for a sale for a purchase right up front without that trust, without them knowing who you are.

[00:45:18] Conor Brown: What’s easier is asking for an email. like Jeff, your, your toolbox, right? Maybe that’s how you’re gonna get their email address. And then you use email to build trust with people to ensure the message is getting to them and to continue to build that relationship.

[00:45:35] Jeff Sieh: Yeah. Very cool. I know. I mean, I think Paul even has talked with, EAM email people like Caleb. So what have you, Katie learned with, I mean, you do, guys do a great job. I mean, even for this, this training we’ve been doing, you’ve been sending those out. So any takeaways that you wanna share?

[00:45:52] Katie Fawkes: I mean, honestly, I’ve just been amazed. Like what, when we, when I first started at Ecamm, we were using Active Campaign [00:46:00] is another email tool. and it was really complicated. Like I, I definitely do not have an email marketing background. I didn’t come from that space. And so when we brought on Kit, what I really, what I really loved about that tool is that it made it significantly easier for anyone who doesn’t know what they’re doing to be, to be able to be successful in it.

[00:46:20] Katie Fawkes: And then, and then, yeah, Caleb has taken that, role over completely and is doing just a really fantastic job. But again, like just really thinking about. using it to build community and not necessarily only using it for like broadcasting a hard sale. And so I think we’ve seen a lot of success and it just being this space where people feel like they can email us back, we, you know, we take their feedback and we use it to create videos and programs like this.

[00:46:45] Katie Fawkes: I think our list generally knows that they can always just hit reply on any one of our emails and tell us anything or, and we always reply back, which, I think it’s just a really nice, it’s, it’s become a really friendly space. I feel like years back it was this kind of very, almost like [00:47:00] aggressive, spammy sales tool and it’s, it’s, you know, many of my friends in the businesses that I follow and the businesses I support have figured out ways for it to become this much more of a community driven space, which I am here for, I think is fantastic.

[00:47:14] Katie Fawkes: So it’s, it is way easier than it used to be and is way friendlier than it used to be,

[00:47:19] Jeff Sieh: Yeah,

[00:47:19] Katie Fawkes: which is

[00:47:20] Katie Fawkes: great.

[00:47:21] Conor Brown: I use Kit, but for, for other projects I use ActivEcammmpaign. I’ve used HubSpot. Those tools are great tools for email marketers. People who have done this who want something more robust, kit prides itself on being the tool for creators that want to send email, and that’s why it’s the best place to start.

[00:47:41] Jeff Sieh: Yeah, totally

[00:47:41] Katie Fawkes: Yeah. where again, like we’re, I mean, Ecamm is certainly a small business, but a, a big business in many ways. But it, like, but kid made sense for us because it’s just easy at, like, it’s easy and it’s focused on our audience, which is creators. So, that’s my sales pitch,

[00:47:55] Jeff Sieh: Yeah.

[00:47:56] Jeff Sieh: So, and, and I actually, this is the, the [00:48:00] biggest takeaway from any of you guys, listen, if you haven’t done this yet, is, and, and Liz Wat Wilcox in her, in her system, she, she set you up on how to make a, a really easy quick sequence, which is a great place to get started. That’s what I did and I’ve also now worked with Paul, who’s helped me flesh that out.

[00:48:16] Jeff Sieh: So the one thing that you wanna do as a creator, like Conor was saying, driving people back to, you know, on organic, back to your list, that’s super important. But not just dumping them into your main newsletter list. Like you wanna have a warmup. Type of thing where you can actually, Hey, this is who I am, this is what you’re gonna be getting.

[00:48:33] Jeff Sieh: And it can be a simple three email sequence kit. Does that really, really well. You can have multiple ones for multiple landing pages, whatever you want to do. But that’s the biggest takeaway I would say to if you’re just getting started email is figure out a really simple sequence, warm them up, talk to them as a human, and then put them in your main newsletter after they know it, they’re gonna be getting, so you kinda reduce those unsubscribe rates.

[00:48:55] Jeff Sieh: But that was a, a great takeaway that Paul and Liz talked to me. One of [00:49:00] my favorite new tools that I can’t wait to share with you guys. So lex.page, I found out about it in, another mastermind that I’m in and I started using it. And the reason was, is like I was taking all my emails, putting them to chat GBT and saying, Hey, write my voice, yada, yada, yada.

[00:49:15] Jeff Sieh: But this really is an amazing tool. It’s almost like magi, where you can pick the, the different models that you want to use and some work better than others and they have a recommended one, but it’s very, very cool. If you like to write in a Google Doc, it looks a lot like that. So you can do email content.

[00:49:31] Jeff Sieh: I use it for writing presentations and speeches. You can just, and blog posts, whatever you need to, it will do.it’s a scrappy startup that I just like, they’re always making great improvements. but it’s very, very simple. It helps you focus on your writing.

[00:49:43] Jeff Sieh: So this is the interface, like here’s, you can see on the left, there’s kind of all things that aren’t in folders that I have in there. And then you just click on it like a Google Doc. And it’s also, I’m doing a dark mode because I’m not a crazy person. Like use dark mode people. It helps your just, I just love it.

[00:49:59] Jeff Sieh: So that’s [00:50:00] why I like it. It also has a dark mode, but you can just click in here and write a, a document. And then here’s where the power is. You click on a button called chat and it actually goes inside of kit and looks at all my emails and make a draft in my voice. Which is huge. It also will go through and, and later you can have it after you’ve written your document and say, Hey, based on what’s worked working in Kit, what I’ve done in the past, help me make some subject lines.

[00:50:26] Jeff Sieh: Use this all the time for the Friday show. My Tuesday, Wednesday emails, I usually write kind of really raw and don’t clean up that much. But for my Friday drafts that I do, and the one that actually came up today, I use this a lot. It keeps your, you are still writing, it just makes it better and faster and quicker.

[00:50:42] Jeff Sieh: And then you can click one button and it goes straight into kit and I’m ready to go. And, you know, Bob’s uncle, it’s just amazing. So I, I heard you la you’ve been using it too, Katie,

[00:50:53] Katie Fawkes: So Caleb uses this like exclusively for all of our emails. And the, I [00:51:00] cannot stress to everyone enough, like the difference in like night and day, like, pre using Lex, it was constantly, this, obviously we review all of the emails that go out, and so Anima would come over and it’d be like, oh, okay, like, is this, does this really sound like Ecamm?

[00:51:16] Katie Fawkes: Or like, there’d be like, you know, a typo at the bottom or we’d be double checking this and that. And like on the other side of Lex, it has become so good that it takes almost no time. It comes over and I’m like, this is great. Send it. Like, don’t, like we don’t even have to like think about it anymore. And often Caleb will even send over just like the Lex link so I can preview it.

[00:51:37] Katie Fawkes: In Lex first and be like, yeah, good to go. And, and then it goes over into email. The test email comes out and we’re still great, and then it, it ships out. It has probably saved

[00:51:46] Katie Fawkes: I hours and hours and hours of time. I mean, it, yeah, it’s great. It’s, I think, one of the smartest writing tools out there and the fact that it, it connects directly into Kit is

[00:51:57] Jeff Sieh: and and it’s not just for email, like that’s just a bonus [00:52:00] that it connects

[00:52:00] Katie Fawkes: Yeah. Blog posts, it can. Yeah,

[00:52:02] Jeff Sieh: And books or whatever. So I actually, this is funny. For social Media marketing world, I was working on my speech and I had gotten it mostly done, and I like had this quote from Dustin that I was like, oh, I forgot to say that.

[00:52:12] Jeff Sieh: Hey Lex, inside of the chat I was like, Hey Lex, I need to put this quote in. Where can I put it and help me transition in and out of it smoothly. And it did it. I’m like, holy cow, that’s amazing. It, it just made it so it, it, it took away that friction in my mind. It helped me put it out there, it helped me make a better presentation.

[00:52:30] Jeff Sieh: So very, very cool. Not just for emails, but awesome.

[00:52:34] Katie Fawkes: What’s funny about it too is, uh, so here’s a hilarious pro tip. We were talking earlier about how, sometimes, you know, chat GPT and these other AI tools just make stuff up. Like they make statistics up and they do stuff. So Caleb had the other day had we’d gone back and forth with Lex. We were working on, a guidebook for our creator camp event.

[00:52:52] Katie Fawkes: and they were like, okay, well like put, you know, here’s all the information about camp. And it was like, can you please highlight within the finished, like text that [00:53:00] you give, statistics and information that you’ve made up so that we can go back in afterwards and correct it. And it literally like high, like it was just like, insert this fact here, insert this fact here.

[00:53:10] Katie Fawkes: And it saved us again, like a ton of time and it made it much more impactful and it allowed us to put in the correct information that we just either hadn’t given to Lex previously, but I was like, genius, this is so, so much better than us trying to guess. Like, you know, it had like a wrong date or it had, you know, something that it had found somewhere that wasn’t correct anymore.

[00:53:28] Jeff Sieh: Right. And I want you also to, and, and Conor can chime in. This as well, is like, it’s a tool, like it’s not an easy button where you just. Do this and it’s like I’m sending it like it helps you craft better emails or better talks. It’s still you, but you’re just crafting it and, and things that you may have not have thought of and a better way to say something, it’s still you.

[00:53:50] Jeff Sieh: Like that’s the thing, like there, don’t just hit it for an easy button. You want to craft and still make it your own. Right,

[00:53:55] Conor Brown: Yeah, people are smart. People understand when [00:54:00] something is AI generated, that’s just AI generated, right? That isn’t being worked with at all. This is a partnership, right? Lex makes it a partnership, right? It just kind of helps with the blank page syndrome that everyone fears. It helps to get you started and it helps to keep you going along the thing.

[00:54:20] Conor Brown: It isn’t an end all be all, and I would highly, highly, highly discourage anyone from simply giving ChatGPT one sentence and saying, write an email about blank, and just sending that off because that.

[00:54:33] Katie Fawkes: Don’t do that.

[00:54:34] Jeff Sieh: right.

[00:54:34] Conor Brown: to help you stand out with your emails. That’s gonna make people not open. That’s gonna hurt your deliverability.

[00:54:41] Conor Brown: That’s gonna help send you to the spam folder.

[00:54:43] Jeff Sieh: Yeah. Great points. Great points.

[00:54:45] Katie Fawkes: I wanna just quickly, if we’re able to answer this question, ’cause I think it’s a really good one. Brenda makes music asks, or says all of these tools are great. Can anyone explain their specific soup to nuts workflow from writing and planning to publishing, [00:55:00] to promoting via email and social and all of that, which we have technically covered.

[00:55:05] Katie Fawkes: But you’re right, we’ve also thrown a lot of tools out at you because there really is no one size fits all for all of this. Like, you really are going to need to figure out what works best for you and what the tools are that work best,

[00:55:15] Jeff Sieh: it, uh, yeah, day two and three we kind of covered, I mean, we’ve done the, the entire thing. So it, it also depends on what kind of content you’re creating. Like if you’re just a YouTuber and you’re doing a, a weekly video, if you’re a live streamer, it looks different than this. If you’re just doing a podcast, it looks different.

[00:55:30] Jeff Sieh: I’m, we’re, hopefully, we’re trying to give you like, tools that you can build your own workflow because like, Conor’s workflow is different than my workflow. My workflow is different than Ecamm M’S workflow, but we all kind of use some of the same tools and we’re always discovering new ones that we could plug in to save us time.

[00:55:46] Jeff Sieh: So I think it really does, depend on your content. Like, and we gave some of these things like to even help with, like how to make a little music bumper at the beginning and like those kind of things we did on some of these days. So, you know, [00:56:00] I, for us, we write our content. I make show notes, we go and we put all our promotions together.

[00:56:06] Jeff Sieh: When it’s done, there’s a whole series we kind of talked about yesterday when we do the editing, so take these things and make your own, because I can’t give you one that would work across the board. Does that make sense, Katie? I, I don’t mean not

[00:56:17] Jeff Sieh: to answer the question, but

[00:56:18] Katie Fawkes: No. Yeah, it, it does. And I will say, uh, rich answered it as well, but there, the content flywheel graphic that was in one of the earlier sessions will help you think this through. So, like, again, many of us are using, you know, various AI tools to help with like episode planning and, you know, and outlines and show notes and all of that.

[00:56:36] Katie Fawkes: And then, you know, and then it goes into the actual production of, you know, of the long form piece of content. And then you’re editing and pulling short form pieces of content out of that, that then you’re promoting and, you know, and using in your, emails and in your social media. So it, it looks like that, but there, it depends on what the long form piece of content is, whether it’s a podcast episode or a training course, or a tutorial video or whatever it is.

[00:56:58] Katie Fawkes: But that, like, [00:57:00] it’s, these tools are all coming into play at these different processes depending on, you know, what your budget is and what your use case is. But

[00:57:06] Jeff Sieh: Conor,

[00:57:07] Conor Brown: Brenda was saying, you know, what’s the process for. Promoting these things, right? And I think another side of this is maybe now you have your bedrock piece of content. The other pieces don’t necessarily have to promote that one thing. It can just be a way to create new content for those platforms, which at the end of the day drives back to what your CTA should be.

[00:57:34] Conor Brown: Your long form CTA should probably be the same as your short form and all of that. So I think the old school mindset was, we have our bedrock, right? How are we going to push all these marketing channels to get someone to watch that bedrock piece of content? Where now it could really be make your bedrock piece of content, break it out, have a whole bunch of different other types of content to hit people where they are, and then bring them back to your email [00:58:00] list hopefully, and, and

[00:58:01] Jeff Sieh: Right. Yeah,

[00:58:01] Jeff Sieh: Yeah, that’s good. Say and and think and yeah, and think about it pre and post-production. Like you, you, and you can change those, those will change as you get new tools and you’ll do stuff. So like, how are you preparing for your show? Your show is kind of like, Ecamm is my thing and Stream Deck and all that, like how I pr the actual production of the show.

[00:58:18] Jeff Sieh: And then post-production, how am I promoting that or getting new guests or sharing what my guess is. So those, you wanna have those kind of lined out, but then you can change those. You can optimize your workflow. I’m always trying to find ways to save time, help my audience build community. And so you can tweak each of those sections as you’re, as you’re going.

[00:58:35] Jeff Sieh: So hopefully we’re giving you enough tools and these will change. Like in six months these will be probably different. So that’s just the, the way the cookie crumbles. So, really quickly as we start kind of wrapping up stuff, I want to talk about, the how to grow without burning out. Like, this is really important if you’re gonna be a long term creator.

[00:58:53] Jeff Sieh: So many YouTubers you see. And other creators are like, I just can’t do it anymore. I’m done. Like I’m out. And they have a mental health crisis, [00:59:00] and we do not want that. So how do you grow without burning out? And it just, it takes more than just audience numbers. Wealth encompasses multiple dimensions of success.

[00:59:08] Jeff Sieh: And I’ve talked about this a while. like you don’t need, I don’t, if you look at all my individual platforms, I don’t have a lot, a huge number of followers, but I have made a pretty good life doing this for over 25 years and I put kids through school and like, you don’t have to have a huge following to be successful.

[00:59:27] Jeff Sieh: So be encouraged. I just wanna let you guys know you don’t have to have a ton of followers to make it work. I talk about this a lot. I read this book this year. It’s really great. He has solid bloom, has, uh, five types of wealth in their time. Social, mental, physical, financial. You don’t just wanna think of financial, like your entire being.

[00:59:46] Jeff Sieh: So I want to have, you know, mental wealth as I get older. I wanna continue. Having my physical wealth. So how do we keep that going? For me, I am very in the social wealth. I am very rich. Like I have great friends, great people who are on in my [01:00:00] mastermind, all these different things that I have. So I’m very wealthy in that way and I wanna continue to cultivate that as I grow.

[01:00:07] Jeff Sieh: So One thing that has changed my business more than anything is masterminds. I’ve been in one for over 10 years with two guys that I met at, Social Media Marketing World over 10 years ago. Still meet virtually every Monday. I’m in another group about five years that we meet that, uh, that, uh, so a bunch of other podcasters and people that I really respect.

[01:00:26] Jeff Sieh: I do a paid mastermind. I’ve paid for Mastermind. So it really is one of the best thing. Conor is in one of my masterminds, so a lot of my mastermind folks are watching now. It’s huge. So it can create, being a creator can be very, very lonely. And so having these people that you can invest. In you and you invest in them is huge.

[01:00:44] Jeff Sieh: So, you have accountability, you got great networking, you have growth. I, my friends that meet and masterminds, we go to a conference and it’s like, we just continue the conversation. It is so, so important. Don’t sleep on that. Conferences just got back from CEX, got to hang out [01:01:00] with some friends there. they really help combat burnout.

[01:01:03] Jeff Sieh: So I get, conferences are expensive. It’s not usually the information you’re getting, it’s the, the people that you meet and you hang out with. I gotta see Rich Graham at podcast Movement. he was there, he comes to the show almost every week. It was just cool to, to talk with him and hang out with him at, at these things.

[01:01:20] Jeff Sieh: So it’s great for building community. It’s a great place to find people in your mastermind. And, um, real quick, Conor, you’re in the mastermind. Katie, I know you, you’ve done those in the past as well. So thoughts on that?

[01:01:33] Conor Brown: It’s, it’s all about just accountability and having a sounding board, right? And this isn’t something where it’s like, oh, it’s lonely because I’m a solopreneur. No, it’s, it’s lonely because when you go back to your family, they also have no idea what you do. Right. And they can’t help you. And they think you’re crazy.

[01:01:52] Conor Brown: And some of, sometimes they’re right, sometimes they’re, they’re not. Right. It’s about. Being with people who understand what you’re [01:02:00] going through, who can help, but more importantly, Jeff, how I get fulfilled is by helping others. That’s what inspires me to keep going, is when I help someone out, I realize, oh my gosh, I, I kind of know what I’m talking about here.

[01:02:13] Conor Brown: They seem to really like it. That keeps me going

[01:02:17] Jeff Sieh: and a little plug too, like if you are a video creator, creator camp is coming up. That’s a, if you need people that understand you, that is a place to go. Like, and they have seats left. You could actually go there and potentially, like, if that’s your goal, to find a mastermind. You could easily find one with your peers at creator camp.

[01:02:34] Jeff Sieh: So, little plug. They’re not paying me to say that. I just, I’ve been there since it started. I love it. It’s really, really great. So, Katie, your thoughts on Masterminds?

[01:02:43] Katie Fawkes: Yeah. I mean, I find your, find your people. I, it goes such a long way, like not attending these events by yourself. I like talking with people who have had similar challenges getting tools and recommendations from people that you know and trust. I, it’s gone. It’s been. Life changing for [01:03:00] me. I, it really makes a big difference.

[01:03:02] Katie Fawkes: And as Conor was saying, like those moments too, of hearing from someone that, you know, you maybe don’t, you don’t even have like, as close a relationship with, but they tell you that like, you know, the video that you shared made a huge difference for them. Or, you know, the post that, that. I like, wasn’t sure if I should even put up like really, you know, help someone else continue their story.

[01:03:24] Katie Fawkes: People are, people are watching, people you don’t even realize are watching, are watching what you’re doing. And it, the impact you have is huge. And so every now and then you get a glimpse into that. And usually it’s at these like real life experiences and real life conferences. And so it, I, those have been moments that have really, like in when I felt close to feeling burned out or close to feeling, you know, like what I’m doing isn’t good enough or isn’t enough.

[01:03:52] Katie Fawkes: And then hearing those moments, I’m like, you’re right. Like I, I am doing this not just for me, but to help others and, you know, and to be part of this larger [01:04:00] community. And so it, it is really inspiring. So if I could encourage any of you, like You are, you are seen if, even if you don’t feel like you’re being seen, and you know, and you do have people, even if you don’t think you do.

[01:04:11] Katie Fawkes: So, even if you’re not part of a mastermind, like just being in these spaces, being in this chat today, you know, being in the comments later in the replay team, people are seeing you. And, and the more you share, the more people are seeing you and, and knowing what you do and what, knowing what you’re passionate about.

[01:04:27] Katie Fawkes: So

[01:04:28] Jeff Sieh: Yeah, so big shout out to, somebody who’s in Conor Knight’s mastermind is Amy Key says, my kids often say on Monday nights, are you actually working? ’cause it sounds like you’re having too much fun. Like, that’s, that’s what it’s all about, is you’re there with people who understand you and support you.

[01:04:42] Jeff Sieh: that is what I love so much about masterminds and like inside of Ecammm M’S community. Like if you, you have to be proactive on this. Like, if you wanna be a part of mastermind, go in there, say, listen, let’s do this. Let’s try it for a month. If it doesn’t work, no, no harm, no foul. But let’s get together at this certain time every week and talk about [01:05:00] what’s working and what’s not.

[01:05:01] Jeff Sieh: How we can support each other as. And listen, I love ai. You know, you’ve seen this. this whole training, like I’m all in. But as AI goes up, the more and more important it’s gonna be to have this community, have real people you can talk to, explain things. So I’m all in on ai, but I am way all in on building a community and, and being there for each other.

[01:05:21] Jeff Sieh: Super important as a creator. All right, the last couple of slides here, this is one of the guys that I, we talked about emails before. Justin Wels amazing, newsletter that he puts out. He’s also got a substack, he does this Saturday. So solopreneur, I believe is what it’s called. But he said this about consistency versus commitment.

[01:05:38] Jeff Sieh: He said consistency is about effort. Show up, put in the time. Commitment is about impact. Do what matters because you believe in the mission. So I really think that it’s really important when you first get started. You need to have consistency. Like when we did the show, we did like. I dunno, a year and a half before we had any breaks, right?

[01:05:56] Jeff Sieh: Um, so you’re going regularly and putting in the work, but commitment, like [01:06:00] now everybody knows that I’m committed to the show. Like this show, even if it changes like the name or the logo, it’s still the show that’s gonna happen on Fridays. I am committed to that. If I have to skip for a conference, that’s okay.

[01:06:12] Jeff Sieh: It’s not so much that I’m, I, oh, I miss a day. Everybody knows I’m committed to it, I’m gonna be back. So I think moving from consistency to being committed is really, really important. And, and it really changes your content from being, oh gosh, I gotta put another blog post out to actually having a purpose behind it.

[01:06:28] Jeff Sieh: because people, they want to hear from me on my, my newsletters, like, it’s important for me to do this because I, I’m helping people like Conor said. So moving from consistency to commitment I think is very, very key. So next steps we talked about today, choose any of your platforms. Really, really important.

[01:06:43] Jeff Sieh: Other thing, if you haven’t done an email list, start it today. Don’t do anything else. Do not pass, go. Do not collect $200. Go and. Build your email list, find your community, find your people. Oh my gosh, it’s so almost important. And you wanna focus on what matters. You [01:07:00] wanna track those metrics, see what’s going.

[01:07:02] Jeff Sieh: If it changes, it’s not aligned with your goals, it’s okay to pivot. Don’t worry about that. So that is the end of the training for today. Are you ready to show up? Take your creator journey to the next level. Make sure you go into Ecamm’s community if you’re not there. if you have any questions, I know everybody on this call would be more than happy to talk with any of you at any place on the interwebs.

[01:07:22] Jeff Sieh: Any other things that I missed, Katie or Conor, that you think I should have covered?

[01:07:26] Katie Fawkes: No, but we do have a bunch of questions. Are you

[01:07:28] Jeff Sieh: figured we did. Here we Yeah, let’s go.

[01:07:30] Katie Fawkes: uh, George asks, where can he find out more information on Mastermind? So if, if he wants to jump in, how do you, how do you find the best one for you?

[01:07:38] Jeff Sieh: So George, I know you’re active in the Ecamm M community. So I would start there inside the community saying, Hey, I’m looking to do this. I’m want to do it on this night. And you’re gonna have to be the one who’s going out there and like, you know, putting it out there. Like, listen, this is what I wanna do.

[01:07:51] Jeff Sieh: This is the objective. Like, make it so people not have like, Hey, let’s all meet and like, sing Kumbaya. You wanna have a, like a, hmm, like, I wanna talk about [01:08:00] video creation in this niche, or I wanna do this because of this. I wanna talk about all the video creators who have great hats on their profile. Like that would, you know, that’d be perfect.

[01:08:08] Jeff Sieh: You wanna be very specific on what you’re, what you’re doing. So, uh, that’s what I

[01:08:12] Jeff Sieh: would Yeah. Join the hat one. Yeah. Katie will crochet one for you. Yeah.

[01:08:16] Katie Fawkes: Yeah, I mean honestly the Ecamm Fam is a great place ’cause there, there are a lot of people who are really primed for getting together, but I think a lot of them don’t even really know how to ask. So George, I would love for you to be like a great advocate to be like, Hey, would anyone else like to meet up, like on a regular basis on this subtopic and see like, you know, take initiative there and maybe you could even start your own group, you know, with people that are equally wanting to hang out and

[01:08:40] Jeff Sieh: I would say, and I would say this is make it from like five to eight people, don’t make a huge one. ’cause then it gets a little crazy. ’cause you wanna have everybody have a chance to talk. And so you really wanna foster that thing. And it takes a while. Like even the mastermind that Amy and Conor are part of, like, it took a while.

[01:08:56] Jeff Sieh: I mean, we knew each other, but it, it takes a while to get that [01:09:00] like camaraderie going. And we always say like, it, I want a commitment for six months. That’s, I mean, that’s the minimum. Like say if you wanna join this mastermind, it’s gonna be a six month. Thing we’re gonna do because I want this to be really important and something that matters.

[01:09:14] Jeff Sieh: So those are kind of my thoughts on that

[01:09:16] Katie Fawkes: Absolutely.

[01:09:17] Katie Fawkes: Steve’s got another great question. Once we start using some or all of these amazing tools you’re recommending, Jeff, can we link to them in our posts and videos and get some money if our viewers decide to also use them?

[01:09:28] Jeff Sieh: most. So most of them have an affiliate program to ’em ’cause that’s just how it works. But don’t be, don’t do spammy, don’t like say, Hey, I’m gonna use this for now until, like, till I get all of my, you know. But you can, people will ask, if it’s something that’s like you’re really excited about, don’t do a tool that you don’t use just because they have a great affiliate program.

[01:09:47] Jeff Sieh: Like, that’s not really cool. I talk about Ecamm all the time ’cause I used them before they sponsored the show. And I love them. I love every, their community, their software, all that stuff. So it’s very natural and very organic for me to talk [01:10:00] about things that I love and that work for me. So I, if you can do that, go for it.

[01:10:05] Jeff Sieh: Like, Don’t have a com, like a sales pitch in your email. Every email, like you, I just, my emails that work great. Look like I’m just writing back to a friend. I, I’ll throw in maybe our show thumbnail, like I put the Bigfoot video and this the one that went out today. But other than that, it’s text-based.

[01:10:21] Jeff Sieh: ’cause those people open those. ’cause it sounds like it’s from a friend.

[01:10:23] Katie Fawkes: Absolutely. And, take a look like there are lots of companies that have affiliate programs as well. So just even like opening those accounts with the companies and the tools that you know, and love is a great starting point. Ecamm has one, so affiliates dot Ecamm dot com, you can sign up for the Ecamm affiliate program.

[01:10:39] Katie Fawkes: but yeah, it is, I feel like sometimes we forget about that and then we’re constantly recommending tools back and forth to each other. We’re like, oh, wait, I could have actually could have actually gotten paid for this. all right. Think Legal is asking me how I present and send my page to be on shows.

[01:10:52] Katie Fawkes: Oh, I, I actually just set up, I think it’s a. I can’t remember if it’s a Google Doc or if it’s a box doc, but basically like a equivalent of [01:11:00] a Google Doc. And I have just my like short form, bio long form bio, a link to a folder that has a bunch of my headshots. I put I think like five or six fun facts about me and, and then link, and then obviously like links through to my personal show and the work that I do at Ecamm.

[01:11:17] Katie Fawkes: I just, for me it was like nice that it was all in one spot and I felt like giving people everything then let them choose like what they wanted to share or not share. I use chat GPT to help me, like I refine my, all of that stuff and get everything, you know, all squared away. But it’s a good thing to have.

[01:11:33] Katie Fawkes: ’cause then it’s easy, you know, to just be able to give that link over if someone asks about it. And so then you’re not hunting stuff down or you running into the issue where, you know, a, a host goes through and finds like the worst possible photo of you from Facebook from way back and puts it in a

[01:11:47] Jeff Sieh: That would be me. And then I make it an ai.

[01:11:49] Katie Fawkes: Yeah, exactly. You’re like, oh man, I really don’t like that photo. What happened there?

[01:11:53] Jeff Sieh: so Kat does this. Kat Mul Ville

[01:11:55] Katie Fawkes: yeah. Notion’s a great

[01:11:56] Jeff Sieh: it’s a great ’cause. Then you can update it and then the link will stay and you can just send that out all the [01:12:00] time. Conor, anything from you, your thoughts?

[01:12:02] Conor Brown: I love that. I think just constantly refreshing. Like I just did this for my social media bios the other day. I am like, you know what? I really need to update, what am I talking about today? What is the content I’m speaking about right now? So I think, you know, set some notes for yourself. So set some reminders for yourself to just periodically go in and be like, oh boy, it’s time to update that.

[01:12:23] Conor Brown: We need something that’s new, that’s timely, that’s relevant.

[01:12:26] Katie Fawkes: yeah. Having your special, Like what your expertise is is also helpful. Is I, I don’t know about the rest of you, but often like, I’m going too fast and then I’ll get interview requests from like someone that looks really legit and then I end up like going back and forth with them.

[01:12:38] Katie Fawkes: I’m like, oh, okay. You think I’m like in it and I’m not actually in it? That’s not really what I like tech. Yes. It, no. So, so having that, that list just be really clear upfront, like, this is, this is what this means, or like, yeah. Yes. I, my background is in marketing, but that does not mean that I want to be on like every single marketing and sales podcast.

[01:12:57] Katie Fawkes: So like it, having that I think goes really?[01:13:00]

[01:13:00] Jeff Sieh: And if you, when people, if you wanna have guests, like I said, don’t make a jump through a lot of hoops, but also make sure you’ve listened and know what the show is about. I get pitches every day where it’s like, Hey. Show name. How are you doing? I really liked your insert show here.

[01:13:17] Jeff Sieh: You know, the, and then, and it’s just like, I can tell you, didn’t you have a VA doing your homework? And I’m like, don’t send me that. Like, I’m not gonna, I’m not gonna ask you to be on the show.

[01:13:25] Jeff Sieh: So, as we wrap up, Conor once again, where can people find out more about you?

[01:13:29] Conor Brown: You can find more about me@vacationkingdoms.com. You can sign up vacation kingdoms.com/email if you wanna see how my kit is set up with email marketing and all that stuff. You can follow me at Vacation Kingdoms across the social medias.

[01:13:45] Jeff Sieh: and Katie, you have teased this all week, but I don’t think anybody knows how to get there. So talk about your, you know, your personal podcast and show that you do. That’s very, very cool that I have

[01:13:54] Katie Fawkes: No, it’s a private club no one’s. if you [01:14:00] like movies from the seventies, eighties, nineties, and today, you can join us at the VHS Club podcast. Our website is the vhs club pod.com and we are most Thursday nights at 9:00 PM Eastern, we record live and have people hang out and share their favorites with us.

[01:14:16] Katie Fawkes: Where next week is episode a hundred for me, which is wild. ’cause as usual, I was like, well, I’ll do this for a bit and we’ll see if people even care. But people care in weird episode a hundred next week, so et. For anyone that wants to come geek out

[01:14:30] Jeff Sieh: Ooh,

[01:14:30] Katie Fawkes: ET with us, Thursday at

[01:14:32] Jeff Sieh: I’ll probably cry at that one too. I’m just

[01:14:34] Katie Fawkes: I know.

[01:14:34] Katie Fawkes: Yeah. We’ll be all ugly crying

[01:14:35] Jeff Sieh: so this is a great, this is a great thing. So thank you guys so much for coming. Those of you who have been here every day for joining in, this has been a lot of fun. Let the team at Ecamm m know that you like these kind of workshops and you’d like to see more of them, because I know they’re, that’s one of the things we talked about, asking your audience what they want.

[01:14:53] Jeff Sieh: So if this is something you like, you want more of this, you want to have a different subject, maybe you wanna have Paul come on and talk all about email [01:15:00] for an entire week. Whoa. Sorry, Paul just threw you under the bus. But, um, tell them, let them know what would be good. If you want Conor to come back and talk about, you know, hairstyling tips or how to do short form content, like he, he’s great as well.

[01:15:14] Jeff Sieh: So tell people what, tell the community what you would like to see next. Uh, MLM Mastery Club says, Hey, this has been great presentation. I’m bummed that today’s the only one I’ve seen live. I’ll watch the replays. that’s right. So

[01:15:25] Katie Fawkes: as we wrap up, thank you guys so much. If you guys who my name is, it’s Jeff Sieh it’s been kind of obvious the entire time, but if you’d like to sign up for my email, which we have talked about, it’s Jeff Sieh.com/news. Uh, we have a lot of fun in the email community. I’d love to see you guys there.

[01:15:39] Jeff Sieh: And with that, Katie, thank you so much for asking me to do this. This has been a lot of fun.

[01:15:44] Katie Fawkes: I have learned so very much again, I still, I hold strong. Day two is my favorite, but the descrip stuff yesterday kind of blew my mind. I be like, wow, I have been doing, not, not even wrong, but like, I haven’t even opened this tool correctly in the last little bit. So I’ve got a lot of, I’ve got a lot of [01:16:00] updates on my list for the weekend.

[01:16:01] Katie Fawkes: I’ve got a busy weekend ahead of me. So thank you so much for bringing so much like wisdom. I think it, this was a big topic we laid in front of you and I, it, I

[01:16:09] Katie Fawkes: feel like there’s a lot that people can do and, but there’s so many different cool opportunities. So if you’re feeling a little overwhelmed, like just take it step by step, work your way through the worksheet that Jeff provided.

[01:16:21] Katie Fawkes: And as always, like open book marketing at Ecamm dot com is an open email address. You can always send us an email or you can jump into the Ecamm community Ecamm dot. TV slash community will drop you right in there, and it’s free, and everyone is welcome. Even if you’re not actively using Ecamm, you’re welcome to ask questions and practice and share your wins.

[01:16:41] Katie Fawkes: We’d love to hear you and have you.

[01:16:43] Jeff Sieh: Yeah. So thank you guys so much for this, great time. like I said, ask questions. I appreciate you guys, and we will see you on the flip side. Bye everybody.