In a world where it seems like Skynet Social has taken over our feeds, should we let our robot overlords do EVERYTHING for us?

Should they be able to “dive” or “delve” into our posts or give us “golden nuggets” without us lifting a finger?

We discuss this fascinating topic with Deirdre Tshien, CEO of Capsho, and Katie Brinkley, author of The Social Shift.

If you’re interested in how to stand out in the sea of sameness that AI content is becoming BUT still use it as a timesaving tool, then you’ll definitely want to tune in.

Throw off the shackles of your cyborg oppressors, and read on!

Boost Your Social Media Strategy with AI: Insights from Experts Katie Brinkley and Deirdre Tshien

Welcome back, folks! I’m Jeff Sieh, and if you’ve been feeling overwhelmed by the relentless pace of AI advancements and social media trends, you’re not alone.

But don’t worry – I recently had a fantastic conversation with two phenomenal experts on Social Media News Live. Katie Brinkley and Deirdre Tshien stopped by the show to explore the synergy between AI and social media strategy.

These ladies have cracked the code on how to leverage AI to supercharge your social media efforts. Whether you’re a seasoned marketer or a small business owner just getting started, their insights will help you stand out in a sea of sameness.

Katie and Deirdre share practical tips, strategies, and their personal experiences on using AI to enhance social media marketing. From Katie’s innovative Four-Post Strategy to Deirdre’s cutting-edge CapShow platform, we cover it all. So, grab your favorite beverage, get comfortable, and let’s explore how AI can transform your social media game. Trust me, you won’t want to miss this!

The Power of AI in Social Media

re you feeling lost in the world of AI? Curious about integrating AI with your social strategy? Or maybe you’re just looking to stand out in the sea of sameness that most AI-generated posts seem to be? Well, if these questions resonate with you, you’re in for a treat.

Katie Brinkley and Deirdre Tshien, our guests for today, have a wealth of knowledge and practical experience in leveraging AI to supercharge social media efforts. Katie, with her extensive background in social media strategy, initially approached AI with skepticism. Like many of us, she was wary of AI sounding too robotic and feared it might lack the human touch necessary for effective social media engagement. However, as she explored its potential, she found it to be a game-changer for her business. AI not only streamlined her content creation process but also allowed her to maintain authenticity and connect more deeply with her audience.

Deirdre, on the other hand, is the co-founder and CEO of CapShow, an AI-powered content marketing tool. With her extensive experience in AI applications, Deirdre knew the transformative power of AI. She has been instrumental in developing CapShow to help entrepreneurs and marketers create personalized, engaging content efficiently. Together, Katie and Deirdre provide a comprehensive view of how AI can be a powerful ally in your social media toolkit, helping you to stand out and thrive in a crowded digital landscape.

Katie Brinkley’s Four-Post Strategy

One of the standout moments in our conversation was when Katie introduced her Four-Post Strategy. Designed to maximize engagement with minimal posting, this strategy is a breath of fresh air for anyone feeling overwhelmed by the pressure to constantly churn out content.

Katie explains that during the COVID-19 pandemic, many of us became content generating machines, but as the world opens up, it’s time to shift gears. The Four-Post Strategy focuses on creating high-quality, engaging content that your audience actually wants to see. By understanding what your ideal clients want, you can create posts that convert, fostering growth with less effort.

Katie’s strategy involves different types of posts tailored to maximize reach and engagement on specific platforms. For instance, polls work wonders on LinkedIn, while simple text posts with colorful backgrounds perform well on Facebook. This strategy not only boosts your visibility but also drives your audience to take meaningful actions, like signing up for your newsletter or booking a call.

The Four-Post Strategy focuses on creating four specific types of posts each week:

  1. Awareness Posts: These are designed to make your audience aware of a problem or need they might have. For example, on LinkedIn, polls are incredibly effective at engaging users right away. On Facebook, simple text posts with colorful backgrounds grab attention and encourage quick interactions.

  2. Elaboration Posts: These dive deeper into the topic introduced in the awareness post, providing more information and context. It’s about educating your audience and expanding on the initial engagement. This might be a detailed article, a how-to guide, or an in-depth video.

  3. Community Posts: This is where you share personal stories, testimonials, or social proof. These posts are crucial for building a loyal community but require your personal touch. AI can’t replicate your unique experiences, so this is your chance to shine and connect on a deeper level with your audience.

  4. Action Posts: The final type of post in the strategy drives your audience to take a specific action, such as signing up for a webinar, purchasing a product, or joining your email list. This post is designed to convert the engagement and trust you’ve built through the previous posts into tangible results

Her strategy leverages the strengths of different social media platforms to ensure each post type gets maximum reach and engagement. By focusing on quality over quantity, this approach helps you maintain a strong presence without overwhelming your audience or yourself.

CapShow Next Gen: AI-Driven Content Creation

Now, let’s talk about CapShow Next Gen, the brainchild of Deirdre Tshien. CapShow Next Gen is not just another AI tool; it’s a sophisticated platform designed to create personalized content that resonates with your audience.

CapShow is an AI-powered content marketing tool that helps entrepreneurs repurpose content from podcasts, vlogs, and live streams into engaging posts, emails, and articles. (And you guys know how much I love repurposing!)

What sets CapShow Next Gen apart from the rest? It’s all about the personal touch. This AI marvel learns and adapts to your unique tone of voice and style, thanks to its advanced algorithms. This means your content will always sound authentically you, making it a true game-changer in your content creation toolkit.

Deirdre shared that CapShow Next Gen integrates Katie’s Four-Post Strategy seamlessly. This means the platform doesn’t just spit out generic content; it provides tailored suggestions based on the latest trends and best practices for each social media platform. Whether it’s a poll for LinkedIn or an unpopular opinion for Facebook, CapShow Next Gen ensures your content stands out and engages your audience effectively.

One of the key features of CapShow Next Gen is its ability to create community posts, which are crucial for building a loyal following. These posts are deeply personal and cannot be entirely generated by AI. Instead, CapShow offers ideas and prompts based on your content, helping you craft posts that share personal stories, testimonials, or social proof. This blend of AI efficiency and human touch is what makes CapShow Next Gen a game-changer.

Practical Tips for Using AI in Social Media

If you’re new to AI and find it a bit intimidating, you’re in good company. Katie, who’s been in the game a long time, was concerned about the potential for AI-generated content to feel impersonal and detached. However, her perspective changed dramatically once she began experimenting with tools like CapShow. She soon discovered the immense potential of AI in streamlining content creation and scaling her business, all while maintaining authenticity.

Katie’s advice for beginners is to start small. Use AI tools to brainstorm ideas and refine your content, but always add your personal touch. AI can handle repetitive tasks, allowing you to focus on the creative aspects of your business.

Deirdre echoes this sentiment, highlighting that AI should be seen as a collaborative partner rather than a replacement. She suggests using AI to automate time-consuming tasks and free up your schedule for strategic planning and personal engagement. By leveraging AI, you can achieve a perfect balance of efficiency and authenticity in your social media strategy.

Measuring the Effectiveness of AI-Driven Strategies

Measuring the success of AI-driven content is like tending to a garden. You need to regularly check on your plants to see if they are thriving or wilting. Similarly, you must track the performance of your AI-generated content to understand its impact. Katie suggests treating AI-generated content the same way you would any other content. Pay attention to engagement metrics, conversion rates, and audience feedback to gauge its effectiveness.

Also its important to remember that while Ai can help you whip up content in no time, you still need to ensure the quality is top-notch. Deirdre adds that while AI can generate content quickly, it’s crucial to maintain high standards. Your content should engage and resonate with your audience, not just add to the noise. By focusing on meaningful metrics and continually refining your approach, you can ensure your AI-driven strategies are delivering the desired results.

Future of AI in Content Creation

The future of AI in content creation is incredibly exciting. Picture a world where AI not only generates content but also provides strategic insights and recommendations. Deirdre envisions this with CapShow Next Gen, which is just the beginning. There are plans to incorporate real-time capabilities and even more personalized content suggestions.

Katie believes that as AI continues to evolve, it will play a crucial role in helping businesses scale efficiently. However, she emphasizes the importance of maintaining a human touch. Think of AI as your trusty sidekick, enhancing your abilities but never replacing the hero – that’s you. Using AI to complement your creative process will be key to future success.

Final Thoughts on Leveraging AI for Social Media Success

This episode has been a thrilling dive into the dynamic world of AI and social media strategy. Katie Brinkley and Deirdre Tshien have shared game-changing insights and practical tips that can help you transform your social media presence. It’s clear that the future belongs to those who can seamlessly blend the power of AI with the irreplaceable human touch.

Katie’s Four-Post Strategy and Deirdre’s cutting-edge CapShow platform are powerful tools that can help you streamline your efforts and achieve remarkable results. But remember, AI is here to enhance your creativity, not replace it. 

Whether you’re looking to streamline your content creation process, boost engagement, or scale your business, these insights are your roadmap to success. So, why not take the plunge? Embrace AI, infuse your unique voice, and watch as your brand stands out in the crowded digital world.

To dive deeper into the brilliant minds of Katie and Deirdre, explore their websites and resources listed below. And remember, Social Media News Live is your go-to source for expert advice and actionable tips. Don’t miss out – subscribe now and stay ahead of the curve!

Resources and Links


This transcript is automatically generated by Descript.  Any errors or omissions are unintentional.

[00:00:00] Jeff Sieh: Hello, folks. Welcome to Social Media News Live. I’m Jeff Sieh, and you’re not.

[00:00:03] Conor Brown: I’m Connor Brown, and this is the show that keeps you up to date on what’s happening in the world of social media and more.

[00:00:10] Jeff Sieh: Are you feeling lost in the world of AI? Are you maybe curious about the techniques about using AI and social strategy together? Or maybe you’re wanting to elevate your social media game and stand out in the sea of sameness that most AI generated posts look like. Well, if those questions resonate with you, then you are in for a fantastic episode.

[00:00:31] Today, we’re excited to welcome two experts who have mastered the art of social media strategy and technology. Katie Brinkley is back with us, as well as Deidre, a Sheen will be joining us today to share their journey, insights, and top tips for social media and AI to grow your brand and business.

[00:00:48] So sit back, clear your schedule, clear your mind, and get ready for this week’s episode of Social Media News Live. Ladies, thank you so much for joining us today. This is going to be amazing.

[00:00:59] Katie Brinkley: Thanks for

[00:01:00] Deirdre Tshein: I am. Yes.

[00:01:02] Katie Brinkley: walked in the door. I just can’t,

[00:01:03] Jeff Sieh: That’s right, that’s right, exactly.

[00:01:06] Katie Brinkley: friends.

[00:01:07] Jeff Sieh: That’s right. And with her cheese and coffee, you got, we got to do a whole show about that. Conor, let’s, let’s get this party started.

[00:01:14] Conor Brown: Let’s get to know our guests. I love a full house. Four guests. Let’s start with Deidre. If you don’t know Deidre, you should. Deidre Shin is the co founder and CEO of CapShow, which is an AI powered content marketer that helps entrepreneurs who podcast, vlog, and live stream create repurposed content that works.

[00:01:32] Converts. She’s also the creator of the Honey Trap Method and author of Honey Trap Marketing. As a serial entrepreneur, she’s founded and led seven businesses across five industries in the last nine years and has navigated the entire spectrum of experiences and emotions that comes with starting, running, closing, and exiting businesses.

[00:01:53] We are so excited to have her on today. Dee, welcome to the show.

[00:01:58] Jeff Sieh: this is going to be awesome.

[00:01:59] Deirdre Tshein: Thanks for having me. I do like the, how you just went with D, it’s safe bet. Just

[00:02:03] Jeff Sieh: that’s what’s somebody is going to be doing the rest of the show. Yeah. Because

[00:02:07] Conor Brown: Hi, Larry. I’m

[00:02:08] Jeff Sieh: says, you know, AI can’t pronounce names like Jeff can. That is true. So on that note, she has been here. She is a regular guest on our show. If you don’t know Katie Brinkley, though, she is the author of The Social Shift and is redefining social media marketing with less is more philosophy.

[00:02:28] With two decades of experience, she innovates with a unique four post strategy. We’re gonna be talking all about that today. She uses it to foster growth with minimal posting. Her platform agnostic approach and journalism skills have helped brands like AT& T and DirecTV to achieve their goals efficiently.

[00:02:44] Katie excels in storytelling, guiding clients from solopreneurs to corporates in capturing their ideal audience and driving tangible results while posting less. Katie, once again, thank you for being on the show. You’re always amazing.

[00:02:57] Katie Brinkley: Oh, well, thank you so much for having me back guys. It’s always a pleasure to sit down with both of you. And, yeah, this, this should be fun today.

[00:03:04] Jeff Sieh: It’s gonna be a blast I can already already tell. one of the things I do wanna do is shout out to our, sponsor of the show, Ecamm. You can find out more about them by going to Save 15% by using the code. Jeff. 15. And by the way, they’ve got an amazing camp coming up October 11th through 13th.

[00:03:20] You can find out more about that. It’s gonna be parties, food, fun learning workshops. It is amazing. Camp is at at you. Go to As well as, I am doing a contest. If you go to jeffsieh. com forward slash win, you can enter to win a free ticket to Creator Camp. That’s right folks, a free ticket to Creator Camp.

[00:03:41] People like Connor Brown is going to be there. as well as myself and Ian and Luria and all the people that you know and love. So make sure you guys go to check that out. jeffsieh. com forward slash win. I’ve got little secret codes that I’m going to put at the end of the show today that you’ll be able to add for more entries, as well as sprinkle through my podcast, through my website, so it’s kind of like a scavenger hunt.

[00:04:01] So, take a look around and see if you can find all the bonus codes for all of the entries. Alright, back to our regular Schedule A programming, but it’s that, that app that Paul Gowder told me about is really, really cool. So, for anything, if you don’t want to enter, just go check it out because it’s really, really cool how all that stuff works.

[00:04:18] So. Let’s get this kicked off. Social Strategy and Tech. This is a, a really interesting subject, and I’m glad both of you agreed to come on because, the way you do it, I think is very, very unique. Because of all of the apps that come out, all the ways that, all the gurus are telling us to use AI to do all the things, write our emails, do our social posts, do our laundry, everything it’s telling us, you know, we can use AI for.

[00:04:45] I wanted to, kind of, We’re going to dive into this because I think, there’s so much that we get wrong about that when we think we can just copy and paste. And I think we’re going to dive into that, really deep today, but I want to first start with Katie, your four post strategy, which is built into one of the tools we’re going to talk about in the second segment.

[00:05:03] But talk about your four post strategy because it’s kind of unique. It’s really cool. Your book is based on it, but kind of give us a rundown on that.

[00:05:10] Katie Brinkley: Yeah. So the four post strategy is designed for people to post less on social media. I think that during COVID, we all turned into little content generating machines because we couldn’t leave our house. And it was really our only way to see what was happening on the, in the outside world. And now that the world is opened up, you know, it’s been four years.

[00:05:32] A lot of people are still in that mode of, well, I need to create more. I need to create more. And it’s a lot of, it just, a lot of the content just sucks. And so how can you make, how can you make content that your ideal clients want to see, your biggest fans want to see, your friends want to see in their feed?

[00:05:53] And it’s by knowing exactly what they want to see. Want to see how you can help them. And it’s, it’s not by posting more, it’s by posting the content that converts. And so. The four post strategy is really designed to use the algorithm to your benefit on these platforms so that you can take people from just scrolling through killing time to saying like, well, how do I sign up?

[00:06:19] How do I learn more? I didn’t even know I had this problem, but teach me. And, It works. People see great results by posting less because they’re, they’re posting content that people actually want to engage with.

[00:06:31] Jeff Sieh: That’s awesome. Yeah.

[00:06:33] Conor Brown: That’s so cool.

[00:06:33] Jeff Sieh: Her book’s really good, by the way. It dives into this really in depth. So make sure that you guys

[00:06:38] Katie Brinkley: and there’s a great review at the very beginning from, Mr. Jeff Sieh right here, right

[00:06:42] Jeff Sieh: Oh, did I see the chat? GPD is so good. It just spits that stuff out. Like, so I’m just teasing. I’m just, I’m just teasing. I’m just teasing. No, it’s a great, no, it’s talking about my review. I just, you know, I just said, Oh, give something good to Katie and see what happens. See, you get printed.

[00:07:00] Conor Brown: you never know

[00:07:01] Jeff Sieh: GPD.

[00:07:02] Conor Brown: what’s gonna hit, you gotta keep your guards up. So Katie, I don’t want you to give away the whole thing so that, you know, people actually read the book, because it is awesome, but with the four post strategy, is it different types of posts? Is it different, like, styles of content? And you talk about, you know, posting less is more, but is there still like a frequency and a structure to this strategy that you’ve implemented?

[00:07:23] Katie Brinkley: it definitely is designed so that you can use one or two platforms and not be on all of the platforms. I think that it’s, a lot of people are like, Oh, well, it’s so easy with schedulers. And I mean, I use a scheduler too. I, I know a lot of them. I’ve they’re great. However, All these platforms have different ways of maximizing your reach of creating content.

[00:07:47] And so it’s designed to say, okay, well, right now on LinkedIn, polls are getting the most reach. So how can we jumpstart the algorithm at the beginning of the year? The week making people problem aware. Well, let’s do it with a poll and then the same with Facebook. It’s the simple, you know, like one sentence, Facebook text with a different colored background, those get the most reach.

[00:08:11] So it’s designed to make people problem aware, very simple, question or poll that anybody can just say me or yes or no, then you’re not asking them for their life story. It’s a very simple way of engaging. with your audience and it kind of jumpstarts you in the algorithm for the rest of the week and the rest of the content that you’re going to be creating.

[00:08:34] Jeff Sieh: So Dee, I want to get your thoughts on this in the next section because I know there’s, I’m kind of teasing it ahead of time, but there’s some really cool stuff that your tool does based on this concept. But real quick, Katie, we got my friend Pat Mills here watching on YouTube saying, I’m ready to get the book.

[00:08:50] Make sure you give the link today. Can you tell people where they can get the book if they want it?

[00:08:53] Katie Brinkley: Yes, yes, you can go to katiebrinkley. com slash book and you can get the paperback or the hardback or if you’re an ebook reader, you can get it on Amazon.

[00:09:03] Jeff Sieh: Yes, it’s, it’s, it really is really good. I was giving her a hard time before, but it is really good book. And I actually had to get it. with Kindle because I took so many notes, you know, I’ve talked about it before. I highlight things and I, and it goes to Notion and all this stuff because it really is.

[00:09:17] There’s a ton of great takeaways in that book. So, thank you, Pat, for that. So, Katie, I want to kind of jump ahead and, and talk a little bit about, like, when people start doing the four post strategy, what are some mistakes that they do that you see them, you know, when they, when they first get started?

[00:09:34] Are there things to avoid when you start this new? four posts social strategy.

[00:09:39] Katie Brinkley: Well, this is actually one of the things that Deidre and I talked about when we were working together was you’re, you’re reverse engineering people on the customer journey. So what is the end goal? of that you want people to take. Do you want them to sign up for your newsletter? Do you want them to watch your live stream, listen to the podcast, sign up to book a call with you?

[00:10:00] What is the end goal? And then when you know that you reverse engineering your way back to that first post and you’re using your long form content, whether it’s a podcast, a podcast. Live stream, a blog, any of that. You’re using that to create the rest of the content. And it’s really designed so that you can set up your, your audience to be like, Oh, well, finally, she’s telling me how to buy from her or how to get this, this tool or whatever.

[00:10:30] You’re taking them along the journey and really getting the right people raising their hand. I think that the, the biggest mistake is people not. Realizing that they can promote other things than their long form content at the end of the week, you know, there’s so much more other than just listen to the podcast.

[00:10:49] I mean, I want more people to listen to my podcast, but everyone please listen. But I mean, like this at the same time, I’m creating that long form content. How can I, you know, use that long form content to make people actually give me their money and, and sign up or join my email list, whatever. And you think of your, your long form content as the, the means to having people sign up to go one step further with you,

[00:11:15] Conor Brown: With that, is there like a strategy that you find is just too much, like posting too much to overwhelm someone or, I know the four post strategy, it’s beyond just four posts, but you know, how much is too much when it comes to like inundating your audience with posts and content and different sorts of tactics?

[00:11:32] Katie Brinkley: you know, the four post strategy is designed for people to only. Post three to four times a week. That’s all that I have the capacity for with my business. because I, I have a business to run. and you know, I’m trying to send out emails. I’m trying to, I mean, I wrote a book last year. I’m trying to do all these things.

[00:11:49] I don’t really don’t have time to be creating daily TikTok videos. And, and I don’t have time to be writing a blog every day. I don’t have time for that. I do two podcast episodes a week. That’s a lot of content. And so it’s designed for people to only post. three or four times a week so that you can focus on the other aspects of your business.

[00:12:06] Now, if you have. A dedicated team that can help you implement these strategies or that can help you, with other aspects of your business. So you can show up on social media more, go for it. However, studies have shown that posting three to four times a week is just as effective as posting daily. And in fact, The CEO of Instagram just said you only need to post on Instagram around three to four times a week.

[00:12:33] So the daily posting, nobody, nobody really wants that unless it, unless you’re an influencer. I mean, like, that’s a completely different, Strategy. And I think that that’s where it’s gotten muddled is we see these influencer strategies where it’s like, do a reel every day for the next 365 days, and you’re going to, you know, go viral.

[00:12:55] It’s like, well, yeah, it’s like buying a lotto ticket every day. so I mean like this, this is where it’s, it’s designed to, again, work for the business owner.

[00:13:04] Jeff Sieh: Yeah. And, and that’s so true because I remember, like, at the beginning of this year, I said, so I had John Loomer on and he was like, yeah, do a, you know, a thing every day. And John’s great. Don’t get me wrong. And he, he’s got it down. I said, I’m going to try to do a real, every day for a month. I mean, I lasted like a week and that was about it.

[00:13:20] And I I didn’t have the capacity and that was okay. It’s okay to say like that experiment didn’t work. It wasn’t a failure. It just was an experiment that did not work. So that leads into, because, I want to talk about that frequency, especially with UD because you have this great new tool that makes it possible.

[00:13:39] Pretty easy to come up with great four post strategies like on the fly. It’s really cool. So I, I got access to it a couple of days ago and it is really, really cool. And it’s just the beginning. So I want you to talk a little bit about, CapShow Next Gen and how it differs from the original platform, like what it does and then like what’s this new Next Gen, because it is kind of exciting.

[00:14:02] Right.

[00:14:06] Conor Brown: thanks for having me. Gosh, this is bright. This is like the Austin sun is suddenly just decided to make a return. so, us

[00:14:14] Deirdre Tshein: Capture Next Gen is obviously, but, like, the journey of, and when I was listening to Katie, I was like, oh my gosh, so much of this stuff rings, ring, so true.

[00:14:21] You know, when I started, podcasting my own podcasting journey, you know, I subscribed to that whole theory of like, content domination and you’ve got to be on everywhere all at once. And, oh my gosh, like it was, it was amazing. Insane because it ended up burning myself and my whole team out trying to do the, we were doing the thing.

[00:14:40] We were going to be on TikTok every day and on Instagram every day. And, and then not only that, but we were looking at stats and trying to optimize and, oh, it just, it literally was not good. And, and that’s. CapShow, the first iteration came about because I was like, there’s got to be a better way of doing this.

[00:14:55] And, you know, I have a background in corporate, you know, over a decade ago, I was already in, I was in the innovation team in a bank and I was already looking at use cases for AI and things like that. And when I came across this problem, I was like, oh, this is a perfect use case for AI. and so we launched in July, 2022, and then, you know, Everyone knows that, then chattubt launched that was I think it was a November 2022.

[00:15:18] And you know, that really then, the, the hype of AI really took off as, as we all know. And the problem at that point I saw was like, Oh my gosh, like, All of the AI created content was starting to converge and look the same. And so the next direction of CAPTCHA was really about solving for that issue, which is, okay, well, how do we, help people who are using, CAPTCHA, we call them CAPTCHAvians, actually differentiate their content from just the AI, you know, cause we can, we can start to see the AI generated content that was out there and what that looked like and how that read.

[00:15:53] and then fast forward and. I was, I sat back again and I was, I was looking at, you know, What we’re doing and, and how we’re doing and feedback from our users and realizing that we were actually unintentionally contributing to what I call the content vomit on the internet. where it was just like, because it became so easy theoretically to create content now, using AI, people were just like, it was almost like, I don’t care what it is.

[00:16:20] I’m just going to put something out there and I’m just going to keep doing it. And, so when I looked at that, I was like, And then, you know, Katie came into my life, you know, like,and you know, we just, we, we connected so deeply on this whole, like content should not be created for content sake. I, I truly, truly, we both fundamentally believe this.

[00:16:42] Like if we’re going to create content, then we have to be intentional with it because let’s not contribute to that content format on the internet, please. Like none of us want to be recipients of it. None of us want to be the. The Vomiters on there, like let’s actually create content that will get out, out, like, we’ll get the attention of the people that we want from our corner of the internet, right.

[00:17:06] It doesn’t have to be everyone. It just has to be the people that we want to reach. And then let’s actually have them connect with us, at a deep level. And because of that connection, they’re going to want to take the action that we want them to take. That is what, you know, and that’s why. We then from a Captcha perspective was like, yes, this is what we want to do.

[00:17:27] We were actually want to not help people just create content and repurpose and do that thing. It’s like, I mean, yes, we’re helping people repurpose, but we’re helping them repurpose with a goal. And that goal is to get more clients. And so that’s what Captcha Next Gen is. So, that’s it for today. I hope you found it helpful.

[00:17:45] If you do, make sure that you subscribe to my YouTube channel. And if you want to see more, like, uh, uh, you know, like my other content, I’ll link it in the description as well. And I’ll see you guys next time. I was like, oh my gosh, why are we the only ones who feel like we created this, you know, we ran really hard to, to go to market and to, to launch.

[00:18:10] And what happens when you do that with software is that you actually create a lot of dirty code, which ends up being really buggy. And so we got to the point where it was like, okay, we have to actually rebuild. And the great thing about the, the rebuild opportunity was we could actually step back and go, okay, if we were to envision, like, what is the actual, the platform that we want to.

[00:18:32] that we see kind of leapfrogging where we are right now, that’s what we want to build. And so that’s what Capture Next Gen is. And I, and I actually, it was actually to the, to the, my, my coach was like, don’t call it Capture Next Gen because you’re setting, you know, certain expectations. Like, no, I want to call it Next Gen because I want to hold ourselves accountable to this being actual next generation.

[00:18:56] and so what that means, it looks like is like, yes. It, the assets that we create is going to be intentional. it is going to be outcome driven. It’s going to be results driven. again, that is what Katie and I vibe so closely with. And so that’s why I was like, I worked with Katie, she helped me implement the four posts, social media strategy from my own account.

[00:19:15] I saw amazing growth, like literally like the engagement. I know Katie, when we’re working, we’re Every time we work together, you know, I show my results and you’d be like, Oh my gosh, this is amazing. You know, it’s like, like, like double, not just double digit, like triple digit percentage growth, on engagement on reach, things like that.

[00:19:34] It was, it was insane. And I got it. Like I actually understood what it then means to be social on social media. You know, when people say, yeah, you gotta be social. And I was like, I don’t know what that means. But the four post social media strategy actually helped me understand what that meant. And so I was like, There was this opportunity as we were rebuilding CapShow to be like, okay, let’s actually just embed that this strategy.

[00:19:58] And Katie was like, yes, please. Like, let’s go for it. Um,like let’s embed this because we could actually help so many more people. Like do really, really great things with their content and actually help them convert. and so, you know, that’s just one part of what’s coming, what we have in NextGen. you know, the, the thing that I get most excited about, which, I think it’s just a nerdy thing to be honest, is like the NextGen is, it’s all about intelligence, right?

[00:20:23] Like our whole thing is be intelligently lazy. That’s why we have, you know, Monty Asloth. Because we’re building the whole platform to be completely self learning, which means that the edits that you make in there, you know, from a, either tone of voice or structure perspective, or, you know, even catchphrases and things like that, that you, you, that make you, you, the platform actually automatically learns and starts to apply that.

[00:20:47] the more that it, that the more that you use it and edit it. And so that is the starting point. Type of stuff that I nerd out about to be like, okay, this is how we actually become truly next gen. How do we truly help people not only with the efficiency that AI can help, but actually with the quality uplift as well.

[00:21:03] So it’s kind of getting the best of both worlds, which I’m super excited about.

[00:21:07] Jeff Sieh: That’s awesome. Yeah. It’s, it is really cool. Even in the beta that I’ve been playing with, like I said, it’s, it’s a lot of fun and it’s not just spitting the, I’ve tried all the AI tools, everything. And it’s not just spitting out the, the, the AI stuff that you, you normally get. So very, very cool.

[00:21:23] Katie Brinkley: well I was, can I just say really, really, really quick here, one of the things about AI that I think We all need to keep in mind is that just because we can do it, that doesn’t mean we should. and when, this is one of the things, like, Autumntrend Entrepreneurs and Megaphone Emoji, you know, unleash the unlocking power

[00:21:44] Jeff Sieh: Golden nugget.

[00:21:44] Katie Brinkley: your Twitter trove.

[00:21:45] I mean, like, just because, like, you can post that stuff or that it’s giving you this content, doesn’t mean that it’s going to convert. That just is more white noise and it’s going to make people scroll right to it. Past you. And it’s, it’s by having the content that, Oh, it jumps out. Wait, but this is for me.

[00:22:04] And this is where I love that. You know, Cap Show and Deidre and the team, they took that step back as an AI company and said, okay, just because we can create all this content from a podcast or a live stream doesn’t mean that we necessarily should.

[00:22:24] Jeff Sieh: Right, so, this is really, I want to just, just to say, I’m sorry, but, this is really funny because, Chris Stone,actually, because I, listen, I fell into that trap. Like, I was one, like, oh gosh, I hate writing emails. I hate writing my show notes. I can just hit it into AI and it’s going to be done.

[00:22:42] And I did that for a while. And it was, you know, it was okay. But then I noticed, like, everybody’s doing that. I can’t stand out at any more. And even Chris Stone the other day wrote, he says, something I wrote in my email about vomiting. He goes, that sure wasn’t AI. And so that’s what caught me. You know, that’s what I wanted.

[00:22:58] Like, you want that in your content. And, and Chris, by the way, Chris had a great, reel that he did. So wherever you’re watching from, Chris, drop that in the,the comments so, so other people can watch it, which is really good about AI. But, yeah, so I, I think what you’re, what you were saying is so true is that just because we can doesn’t mean we should.

[00:23:15] And that’s a very, very important, point to make. So, sorry, Connor. Good.

[00:23:20] Conor Brown: And yeah, in the last three years, there’s been so many people that have reached the summit, reach the summit of marketing success, reach the pinnacle, right? It’s like, yeah, we are just all reaching the summit now. No, I never realized, I could,appeal to a phrase or kind of personify with a phrase as much as intelligently lazy.

[00:23:38] I think that that’s going to become. My life from now on that is so, I love it. That’s something that I can’t create, right? Like that’s, and that makes perfect sense to me too. Intelligently lazy. D, you kind of mentioned it a little bit, but I’d love to know how did you and Katie kind of join forces?

[00:23:55] Cause you talked about reaching out to her for the four post strategy, but then kind of coming together to, to help build a, a, a recreate your platform. What, what’s the, what’s the story of you guys joining forces?

[00:24:06] Deirdre Tshein: Oh my gosh. okay. So we met through a amazing mutual friend, Alex Sanfilippo from Podmatch. and he, yeah, he’s, he’s amazing. So, obviously he brings amazing people together, like. Katie and myself.we just hit it off, honestly. Like I think, I don’t know, Katie, I feel like it was just super organic. you know, she, I think in one of our interviews together, Katie, you coined us as the, as business soul sisters, because we just like clicked.

[00:24:33] And then we just, we were on the same page all the time about how we operate. You know, it’s the same thing about Connor, you like loving the intelligently lazy, which by the way, check This hoodie, like how good is, yeah, cool. But it was like, yeah, it’s just around things like that where Katie and I just hit it off.

[00:24:52] and we started working together, in terms of like, I hired her to help us with our social media strategy. and, and then through that process, it was like, wow, this actually works and we can help so many people. and I wanted to spread the word, help spread the word about what Katie does. And, that’s, I’m on a mission to do that for sure.

[00:25:12] Jeff Sieh: Very cool. Well, I mean, the way I first got in contact with you, D, is I saw your emails. Like, your emails are really, really good. Like, it’s not just blasting out about, you know, I have this new tool. It was actually good, thought out, funny, quirky kind of content. That was really, really good. And that’s what drew me in to check out CapShow and then seeing all this stuff.

[00:25:34] So, yeah, I think whatever she did, or maybe you were doing that before it worked, so it’s really, really good because this goes right into, my friend Pat Mills over on YouTube says, she goes, I love this content. Should be, shouldn’t be busy work and hopes that anyone will read it and make, you know, it needs to have a purpose and make sure it is your purpose.

[00:25:51] So on that note. Can you talk a little bit about like, how this new CapShow Next Gen helps entrepreneurs, creates that content, especially with that four post strategy that’s kind of baked into it that Katie put together.

[00:26:06] Deirdre Tshein: Yeah, for sure. So, so how Capture Next Gen works is that you upload an audio file and we will have video coming. I was just telling Jeff that here we’re literally working on that right now. and basically, the, the first pass, you know, it learns your tone of voice, all of that sort of stuff. You create your persona.

[00:26:22] So it’s, that’s one of the, really cool features. This was some feedback we got from the other version of Capture was like, I just really wanted to learn my voice. So we built that into Capture Next Gen and. and then basically when you see what it creates for you from a social media perspective, it follows Katie’s four post strategy.

[00:26:41] So it gives you an awareness post by platform. So, you know, when Katie was like, well, polls are working really well on LinkedIn, it will actually give you poll suggestions for LinkedIn. or, you know, on Facebook, you know, unpopular opinions work really well as your awareness post. Capture Next Gen actually will give you.

[00:26:59] Unpopular opinions that you can, that you can post, that you can edit and post. you know, and then it also gives you the elaboration post, which is the, the, the second, in the strategy. And then that with a third one, which is a community post, and Katie and I always laugh about this because I was like, this was the one that I shied away from, but it’s now become my favorite post.

[00:27:16] And that’s what I’m telling all the Capturevians. I’m like, this one has to be your favorite post. but this is the one where, this is the one that AI honestly. Like cannot write for you because this is, this is the one where you are sharing your, either your personal stories or a com, someone in your community’s personal stories.

[00:27:33] Maybe it’s social proof, maybe it’s testimonial, maybe it’s like, you know, a partnership. and AI can’t write this for you because it literally does not know your memories. It does know your does not know your experiences. So what capture does instead is based on. The podcast episode or the YouTube video or the live stream that you created, it will actually kind of know, Oh, Hey, like you kind of mentioned this story.

[00:27:54] You started talking about the story. This could be an idea that you expand on for your community post. it will give you essentially ideas, to actually start to kick off to, you know, as a thought starter for you to write your community post. And then the fourth post, which is the action post is like.

[00:28:10] Because it’s part of the upload flow. It will actually ask you, what is the premise that you want to talk about that week? And what is that action that doesn’t, it can be listened to a podcast, but it doesn’t have to be, it can be like, Hey, come join my workshop or buy my book or whatever. And it will actually align the four posts to that last action post so that it makes sense to drive people to do the thing that you want them to do.

[00:28:32] so yeah, so that’s how, you know, Capture Next Gen and Katie’s strategy, honestly. Actually helps people convert with their content.

[00:28:41] Jeff Sieh: Yeah, I wish I should have brought, well, it’s a podcast, so it’s hard to do a screenshot. But, one of the things is like it, when you put it, you walk through that process, it also has like a generic kind of tone of voice, but then you can really craft it to your, your own tone of voice. And then it breaks it down with, it does those four posts, like, you know, then it has the action post, which is like, oh, this is so cool how it all flows.

[00:29:03] And I, you know. You don’t see that. Most of the time, we’re putting in something and we’re saying, Okay, ChatGPT, crank out, you know, this one time post. It doesn’t have any of that strategy baked in, which is really, really cool. And I can’t wait to when the video goes up and I can, like, repurpose stuff in the same way, because I’m big on repurposing content.

[00:29:23] So, it’s just, it was really kind of mind blowing how just the beta stuff is working. So, I’m excited, excited, excited to see this stuff. So, Conor, go ahead.

[00:29:33] Conor Brown: I think there’s still some, you know, Pat brings up a great point that might still be a little apprehensive to AI, you know, Pat says, I’m an old school programmer from the 1980s, I told. They told us back then that AI would be coming in the future, but I couldn’t wrap my mind around it, and here we are, and I still can’t quite give into it.

[00:29:53] So, I guess this is for both Dee and Katie, you know, for people who are, are in their ways, they, they know how to operate, they know what they’re doing, they have their processes. How would you suggest to them to get started with, with AI for content creation or, Organization or, or whatever it is, dipping their toes into the AI waters.

[00:30:15] Katie Brinkley: is okay if I go first because, so, in Dallas at Podfest, I don’t know, Podcast Movement in, what was it, July of 22. I was, I was approached by these two sweet Australian ladies that had this cool new AI tool, called CapShow and they wanted me to give it a try. And I was like, hmm. That’s okay.

[00:30:40] I don’t, sure. I like talking to you and hearing your accent, but, I’m not going to do it. I don’t need a robot to help me. and I was very against AI. I thought it sounded bad. It looked robotic. It couldn’t write as good as me. And the amount of time I would spend trying to make it better, I could have just done it.

[00:31:01] and luckily, Deidre did not, you know, make fun of me when I came back and said, Hey, can I just try that cap show thing again? I know you offered it, you know, in beta when you were first launching it to me, but can I try it again? And she was very nice and said, yes. And I’ve been a cap show user ever since because it’s.

[00:31:23] If you’re not using AI, well you probably are and you don’t realize it, but if you’re not using AI in some regard or trying to just learn how to use it, you’re going to get left behind and these AI tools are moving so fast. I mean, no offense, Deidre, but I, I would hate to be in, have an AI tool right now just because they’re learning and evolving so fast.

[00:31:48] It’s hard to keep up, with your competitors. And it’s. It’s crazy on what it can do. And, I was definitely one of those people that said, no, I don’t need AI to help me. but once I started learning it and experimenting with it, you know, my, it’s allowed me to scale my business. you know, I launched an entirely new division because I have AI to help me with different aspects of my business now.

[00:32:15] Jeff Sieh: So, D, one of the questions, I mean, we’re, we’re in a room full of nerds here, right? Like even, I mean, we, we are all sorts of crazy about AI and the next stuff and marketing and business stuff, but it is a big lift for a lot of people. I mean, we forget that it’s a new technology and some people still haven’t heard of like chat GPT even like, you know, in, in, in the world.

[00:32:38] So what do you tell people like, who say AI, why do I, why do I need it? Why do I need that? Why do I need to pay for another subscription? Like, that’s the big question that everyone asks, like, why do I need this? What is it going to, what is it going to do for me? Like Katie said, that I can’t do for myself.

[00:32:54] Deirdre Tshein: Yeah. And I think it really depends. So like I, I’m, I’m definitely not the, you’ve got to be on the AI train or you’re going to be, you know, I, I think there are some people who it’s fine to never, to, to not lean into the AI, you know, I I’ll call it hype. You know, the AI hype. because if you know that you’re not going to be that person who wants to learn something new because I’m being honest, like I was actually telling this story yesterday, with, with Katie as well, but we just came from, the CEX Sojo Pelosi CEX conference, for content entrepreneurs.

[00:33:23] And obviously the theme was all about All about AI and I honestly expected to leave that conference with like, Oh my gosh, it’s going to be so easy. And you know, like, oh, like seriously, that’s what I thought. And I actually left going, this is super overwhelming. And you can tell that, you know, the speakers, who are amazing by the way, but you can tell that the.

[00:33:41] They, they have an incentive to learn and go deep into AI because that’s kind of what they’re getting paid to speak about. But it’s a lot, even as they’re going through how they use AI, it’s actually a lot of work to create your own custom GPTs, to train it, to, you know, to, to continue to like uplift it and, and work with it.

[00:34:01] And it, it’s a lot of work. what I say is like, there are tools like Captcha, which kind of bridged, it was kind of like in the middle because you don’t have to do as much to, to get the uplift that I, you know, by training an AI. But if you know that you still want to get efficiencies, you want to outsource, but the AI, or lear learning it, doing all of that is not going to be the way, then please, like, this is why Cai like agencies like Katie’s, are around, and work so effectively is because it’s AI is not going to be the be all and end all.

[00:34:35] I mean, it’s going to become more and more pervasive, but as Katie said, I mean, even her, she uses her agency uses AI. So if you don’t want to be the one to learn it, that’s totally cool. I’m never going to be like stand on a soapbox and be like, you gotta learn this thing. I would just, you know, find the people who have learned it and do know it.

[00:34:53] If you like this presentation, please give us a like, leave a comment, subscribe to the channel. And if you haven’t already, we have a new tutorial video coming out every

[00:35:03] Jeff Sieh: Yeah, we’re going to talk about the difference in the

[00:35:05] Deirdre Tshein: more help getting that tutorial

[00:35:07] Jeff Sieh: Because, yeah, I would, I should probably hire Katie, actually. But anyway,

[00:35:10] Conor Brown: let’s go with D for this one. So I always hate the crystal ball question, but I’m going to ask the crystal ball question and you can even pepper in, you know, how you see. CapShow evolving, not only this next generation, but the next, next generation.

[00:35:27] How do you see, you know, AI evolving in the content creation space? Jeff makes a great point. For him, it’s a lot of the blank page and, and kick starting it. but beyond that, what kind of future developments can we expect from CapShow when helping entrepreneurs or marketers just create content?

[00:35:55] Deirdre Tshein: There are others that are going breadth, in terms of like, and we can help you with like doing different cool things with, you know, but we’re like, no, no, no, we’re going to go deep into, we’re just here to help people entrepreneur specifically get more clients with their content. and so what that could look like is from a quality perspective, obviously, but also from an, Saipree set that out for us.

[00:36:21] In just a few moments, we’ll get into a little bit more how I went about pulling together with. Cause you know, the more that people will use a platform like Capture Next Gen, the more that we can learn what it is like, who the audience is, what their, really that their areas of expertise really are.

[00:36:50] And then we can actually start to front load some of that thinking. And help for them, you know, like, we can start to actually, recommend like, hey, here are some really some great topics. here are some guests potentially that if, if you are not the expert, but we know that your audience wants to hear more about this thing, then here are some guests that you could, you could, lean on, and then and really start to help people with.

[00:37:11] and then with that comes, you know. whether people want to go live and, and depending on the medium that they want to then lean into more as well. It’s like how do we bring in more real time, capabilities, things like that. So that’s kind of the stuff that we’re thinking about, at the different modes and mediums and, just yeah, helping people at the end of the day, we just want people to live their full life.

[00:37:31] so it’s kind of like. I know that Katie was saying before that she loves using AI because now it’s like she can go to her daughter’s softball games and training. Like we want to, like, I think that’s going to be honestly, the future of where AI is going to help us. It’s going to actually help us be more human, which is kind of.

[00:37:48] Tweeted, right. Like we’re going to leveraging these machines to help us, help us be more human, in our lives. So yeah, I think that’s, anyway, I kind of went on a bit of a tangent, but yeah.

[00:37:58] Conor Brown: love it.

[00:37:58] Jeff Sieh: that’s good. I love it. so, Katie says, she goes, I feel the same way about, the blank page. And also she has a great, a great question, and I would love to know the answer to this as well. Why, Dee, did you call it CapShow? Why was the name CapShow? Where did it come from?

[00:38:12] Deirdre Tshein: Man, every time I get asked this question, I’m like, I wish that I had like a really, really cool answer. it honestly was just me, like, I. Bonner and I, Bonner’s my co founder, which is the other Aussie girl that, Katie was talking about. so we were just going on a walk. We’re actually, I remember that the, the moment we’re in New York, cause we used to live in New York before we moved to Austin.

[00:38:31] And we were going to get our weekly morning bagels, breakfast bagels. And we were like trying to come up with ideas. And I was playing around with, you know, like, like cat, cause you know, we, we knew that one, we were going to help on the social media side. So it’s like, it was like this. And I think that’s just, you would just combine them and I was like, okay, we’ll just call it CapShow.

[00:38:57] Jeff Sieh: Well, that’s good. I mean, that’s, that’s an origin story right

[00:39:00] Katie Brinkley: and show notes. Caps show.

[00:39:02] Deirdre Tshein: Yeah.

[00:39:03] Jeff Sieh: I want, so I want to, you touched on it in this last, last, last section, but first I want to do a shout out to our sponsors. Once again, ecamm. com forward slash Jeff gives you, if you use Jeff 15, 15 percent off your first purchase.

[00:39:14] And don’t forget about Creator Camp, which is coming up in October, which I think they only have like 18 tickets left. Like, that’s why you need to go and enter to win at jeffsieh. com forward slash win. Anyway.

[00:39:24] Katie Brinkley: go to that. It’d be a blast.

[00:39:25] Jeff Sieh: my gosh, you would love it. Oh yeah. You it’s and you should too, Katie. Oh my gosh. I

[00:39:29] Katie Brinkley: I, I know. That’s the offline conversation, but, yeah.

[00:39:33] Okay. Anyway. can’t. I would love to go, but I can’t.

[00:39:36] Jeff Sieh: one of the things that you touched about in the last section was when to Outsourced to an agency. And so Katie, I mean, this is kind of a softball question because you’re an agency, but you know, but there are times when should you do that? Is it when you, you get overwhelmed and you’re like, I can’t do it.

[00:39:52] Katie, take it. Or do you like, or do you, should you do that before it gets to that point? Like when should you offloaded this stuff and deciding when to use those AI tools versus, you know, go to an agency.

[00:40:05] Katie Brinkley: Oh, man, that’s a great question because I think it all just comes down to your time and what your technology level is because of full transparency, we migrated our CRM system over to go high level about three weeks ago, and I don’t

[00:40:23] Jeff Sieh: hmm.

[00:40:24] Katie Brinkley: good with tech, but it has been a giant struggle bus for me.

[00:40:27] And I’m at the point now where I’m like, all right, I just need to pay somebody to, to get us migrated because it’s been three weeks. You know, I, I can’t take it anymore. And that’s where, I mean, it’s true. Like we’re, I mean, we all have our superpowers. I’ve learned that, using an entire robust CRM system, like go high level is not mine.

[00:40:48] so when, you know, like this isn’t the best use of my time. And like, so we work with a lot of our clients where all, all they do is record their podcast and we do literally everything else. So we do all the outbound engagement, all the inbound engagement, all the editing, all the show and like everything for them.

[00:41:07] And it really takes them maybe about an hour a month. And that hour a month is them recording their show. so I think that it just comes down to your time and, What your capacity is. I mean, we all, I love Gary V, but not all of us have a team of 20 to turn a three minute video of us going to a garage sale into 20 different pieces of content.

[00:41:28] Like we just don’t have that capability. So, it, it comes down to time and what your, like, what your strengths are. I mean, like, like we said here, Captcha is a great tool. It is easy to use. it’s just one of those things where how much time do you have, to, to give to. This aspect of your business.

[00:41:49] Jeff Sieh: right. Got it. So what would you would follow up with that D?

[00:41:53] Deirdre Tshein: I, yeah, I a hundred percent agree. And you know what Katie mentioned about doing, even doing inbound and outbound, like this is the important thing that I think some of us don’t realize about being on, you know, social media platforms and just marketing in general. It’s like the content is actually, I always say this, the content is just the beginning of what it is that we do.

[00:42:12] I always used to think it was the end. It was like, yes, I’ve published a thing and now I can like go and, you know, live my life. It’s actually not, that doesn’t work that way if you actually want to get results. so creating the content, like, yeah, you can leverage capture, you can leverage, you know, any other AI tool, but then it’s like, do you actually have the time to then go in, to engage, you know, back to find your ideal clients on the social media platforms to reach out to them, to actually create, to actually use social media as a lead gen machine, rather than just a, I’m going to use it as like my soapbox, my personal soapbox.

[00:42:44] I’m just going to go out there and push things out. And I think that’s, that’s a really, really good consideration. Cause if you find that you are just the person who is just pushing things out, then you may have to rethink your strategy. And maybe even if it’s not your strategy, cause you know that you shouldn’t just be doing that, then, and it’s a time thing, then it’s like, that’s when you.

[00:43:04] You know, talk to the experts, like actually leverage people who can put the time into it. yeah, so that’s what I say. That’s, that’s what, and even if, and I know that Katie has an agency, but she also does other services, like she does do consulting, she does do audits. I would say, even if you are going to leverage AI, I would still lean on someone like Katie to do, even if it’s nothing else to them, to get an audit from her, because with all AI, it’s kind of like, Rubbish in, rubbish out.

[00:43:33] And I know that’s a very Australian thing, like right . It’s like, what is this rubbish thing? trash in, trash out. Is that ? South American Way?

[00:43:39] Jeff Sieh: garbage in

[00:43:40] Deirdre Tshein: Garbage, garbage in, garbage out. Yeah. Like if your, if your anchor content, at least from a capture perspective is going to be garbage, like what you get out of it.

[00:43:49] It’s gonna be garbage. and so at a very minimum, what I, you know, have a lot of conversations to Capture Opens and others about is like, Hey, look, if you’re finding that you’re actually not getting the content that you would like to be creating, then just at least, you know, speak to someone like Katie to level set, get the foundations built, and then you can start looking at using AI to amplify that.

[00:44:14] Jeff Sieh: Yeah, totally totally So it’s funny what you’re talking like our amazing chat room You know, Chris says this, AI is eventually going to be like electricity. The catchphrase element of it will dissipate and will be there in most everything we do, which I think is so true. and then, Katie says, I love lead gen rather than soapbox.

[00:44:35] That is a great way to think of it. And, Chris also says, you know, great point. Using social media as a trumpet for content is not social at all. It’s rubbish. Sounds like Ian is here, my friend Ian from the UK. yes, so, one of the questions that I wanted to ask is, how can entrepreneurs and, you know, small business owners measure that effectiveness Of AI driven content strategies.

[00:44:59] Is it, would you measure it the same way? I know you guys are all like stat nerds and all that stuff. So do you measure it the same way as any other type of content that you’re putting out there, or do you have a different metric that you use to see if it’s effective? I’ll start with you, Katie Brinkley.

[00:45:13] Katie Brinkley: Ooh, man. Yeah. You know, I, that’s a great question because I, I love CapShow. I use it. I use AI all the time, but I still am going in and tweaking things. Like, so I mean, like read it, read it before you post it, you know, and if it doesn’t,

[00:45:29] Deirdre Tshein: Oh,

[00:45:29] Katie Brinkley: if it says Delve and you never say Delve, maybe remove that and change that word out.

[00:45:34] So, I mean, I’ve, I’ve been measuring all of my content the, the same because I am still humanizing it in some regard. so I guess, I guess that’s a kind of a cop out answer, I’m sorry.

[00:45:47] Jeff Sieh: No, that’s fine. I mean, I, cause it’s so new. I mean, I don’t think we know, does it? I would think that I would measure it the same way as I do any piece of content. But D, what do you say to that? Mm hmm. Mm

[00:45:57] Deirdre Tshein: sorry Katie. I need you. Have a

[00:45:59] Katie Brinkley: Well, I was just going to say, like, you know, I, Austin Armstrong, you know, he’s, he does a lot more with like, Haygen kind of AI where it’s like video AI and stuff. And I mean, it’s, his strategy is very, and you know, he and I are friends. Like we talk about it. He was like the second person to buy my book, you know, but we have a very different strategy where his is just more and more and more and more and more.

[00:46:23] And he is testing AI versus. You know, human generated content. And for the amount of content that he pushes out, I think that he’s seeing a little bit of 50 50, you know, sometimes the AI stuff does just as good as the real person stuff, but, he posts like 10 times a day. So

[00:46:43] Jeff Sieh: Yeah, that’s

[00:46:43] Katie Brinkley: bound to have, I, I know, I don’t know, like, yeah, it’s, that gives me a headache just thinking about it, but I mean, it’s, DM, I’m curious on what your thoughts are on it, but like, I, like I said, I think that the way that the four post strategy is, is built, it’s designed to still give the, the metric, well, positive metrics, whether it’s you posting it and writing it or it’s the AI outputs, because it is so natural.

[00:47:09] It is such a normal way of engaging online.

[00:47:13] Jeff Sieh: Yeah,

[00:47:13] Deirdre Tshein: For sure. I think, I think that’s right. I think at the end of the day, when we think about metrics and stuff, it’s, it’s sometimes hard to, it’s, it’s, I should say, it’s easy to lose the fact that at the end of the day, we’re still talking to another human. Like, I think it’s, it’s sometimes it’s like, Oh, we’re just trying to feed a machine, you know, to like get boosted or to get, you know, whatever. You know, so no, like maybe to begin with, to a point, but at the day, if other humans on the other side of it aren’t engaging, if they aren’t caring about it, if they’re just, you know, continue to swipe and scroll past, then it doesn’t matter whether it’s human generated or AI generated. It’s just not going to, it’s, it’s not going to be good content.

[00:47:51] So I think regardless of whether it’s AI, and this is kind of, I think what Katie’s saying is it doesn’t matter, just think about creating good content for your audience. Hope you guys are all having a great week

[00:48:08] Jeff Sieh: Totally agree with all that. Yeah

[00:48:10] Conor Brown: I love that. I, I find like. We’re constantly fighting against the algorithm, right? To see what’s working, what’s a trend, what is that? And we’re kind of consumed by that. We’re not really focusing on, well, maybe I’m not doing this the right way. Or maybe these tasks can be approached in a different way to kind of streamline things, which I think kind of goes into Jim’s question here, which I think is awesome.

[00:48:29] He says, can AI tools ever help you figure out how to refine your business tasks to produce quality content? campaigns. D, I know you kind of mentioned, you know, CapShow maybe helping with organization and things like that, but what would you say to Jim’s question there?

[00:48:55] Deirdre Tshein: Perspective ’cause we still run a business, right? So from like our own operations, we’ll still like run some things, like some thoughts or it’s like, hey, we’re thinking of this campaign, it’s gonna be laid out in this way, it’s gonna have these, you know, emails or whatever, it’s gonna be sequenced. So we’ve done a lot of thinking ourselves, but then we’ll put it into like say a chat GBT or claw or something and be like, and.

[00:49:17] How would you uplift it now? We’ll give it some guardrails and things like that. But, you know, and it does, there’s some things that it says that we’re going to be like, nah, we’re just going to ignore that. but then it does have some, some good things like, Oh, cool. Like we wouldn’t have thought about that.

[00:49:29] So if you can think of AI as like, just literally another person in the room with you, like if you, if you just picture like a boardroom table or something, and they’re just occupying one of the seats there, in that same meeting, like that’s how I would. Leverage AI in. I, I, I never, you know, kind, and this is again what Katie was saying in terms of like, I never, I use, I, we use it sometimes as thought starters, but we never use it to be like, don’t know anything about this.

[00:49:59] Can you just tell me? Because if you don’t know anything about something, then

[00:50:02] Jeff Sieh: right,

[00:50:03] Deirdre Tshein: you know, you should probably learn first before trying to just outsource it to ai

[00:50:07] Jeff Sieh: right. I totally and once again, it kind of goes back to the You know the blank page thing like it helps you kind of guide you you can it’s a great brain helping you brainstorm things. I mean to be honest Meta is using it for ads right now. I mean if you’ve been doing any sort of advertising you’ve been using AI and there’s they’re even continually, And you can find the podcast on the website.

[00:50:32] That’s a whole other conversation. This has been a fascinating talk, but I want to give you guys plenty of time to tell people where they can find you. I will start with you, Katie Brinkley, because you’ve been on the show so much, you know.

[00:50:44] Katie Brinkley: Oh, well, thank you. Yeah.

[00:50:45] Jeff Sieh: right through it, yeah. So, where can people find out what you’re doing and where they can find out your services?

[00:50:50] Katie Brinkley: Yeah, absolutely. And thanks again so much both of you for, for having me back. It’s been, it’s always a pleasure to start my Friday mornings with you guys. So thank you so much. yeah, you can connect with me at katiebrinkley. com and you can get my book at katiebrinkley. com slash book. And that’s for the, the real book, like the paperback or hard cover, or if you are more of a Kindle person, then you can get it off of Amazon.

[00:51:12] But, yeah, thanks so much for having me and check me out at katiebrinkley. com.

[00:51:16] Jeff Sieh: And you also got a podcast. Tell people where you can find that.

[00:51:19] Katie Brinkley: I do. Yeah. There’s like, I think three amazing episodes where Jeff Sieh is a, is a guest and yeah, so you can get that on all of your favorite podcast players or YouTube at Rocky Mountain Marketing.

[00:51:30] Jeff Sieh: Awesome. D where can people find out all about this cap show that you speak of and the next generation that’s coming?

[00:51:37] Deirdre Tshein: Yeah. So if you just go to capshow. com, the, all the call to actions should have been updated to join the wait list for CapShow Next Gen. so, as Jeff mentioned, we are in beta. It’s just for select group of people, right now who are trying it, breaking it, all of that and giving us feedback.

[00:51:54] And so get on the wait list because then you’ll be, you could become one of the first to, either try beta or to try it live when we launch it shortly.

[00:52:03] Jeff Sieh: Yeah, it’s awesome. And thank you for letting me have a sneak peek. It has been really cool to see how it’s working. Connor Brown, the unsinkable Connor Brown. I can’t talk today. where people find out about you and all your vacation services.

[00:52:15] Conor Brown: Yes, absolutely. We, we announced it last week on the show. Had a bit of a rebrand. It’s called vacationkingdoms. com. Head over there and shoot me an email. Conor, C O N O R at vacationkingdoms. com. When you check out the website, let me know what everybody thinks. Awesome, awesome show today. such a fun conversation we had.

[00:52:34] Jeff Sieh: It has been, and of course our amazing friends, we couldn’t do this without you. Thank you, Gary. Gary goes, the internet gods were with us this week. Yes, last week we had a little bit of an issue, with cows kicking over my internet or something. and, Gary even says, love listening to Katie’s podcast.

[00:52:48] Well, you got a big shout out there. Jim, thank you for your question. Chris, as always, Katie, Jim Fuse, everybody who showed up and who’s watching the replay, we appreciate you. Do not forget. About our friends over at Ecamm, ecamm. com forward slash Jeff and their new camp that’s coming out in October. And by the way, don’t forget jeffsieh.

[00:53:06] com forward slash win where you can enter to win a free ticket. To Ecamm’s creator camps around 700. I think it’s worth. So check that out. And also here’s the code for you guys for extra bonus today. ZT3TYA, I guess they say Zed in the UK. So we’ll just Zed T3. That’s for my friend Ian Anderson Gray. He’s listening.

[00:53:26] So with that, you guys, thank you so much for watching. We’ll see you guys next time. Bye everybody.

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