Ross Brand wrote the book on live streaming and digital media trends. Then, came back with a sequel! On this week’s Social Media News Live, we’re going to talk about what it takes to launch a successful live show – the skills, the connections, and the proven techniques.

Plus – we’ll ask how he sees live video evolving and adapting to new technology.

SHOW TRANSCRIPT

This transcript is automatically generated by Descript.  Any errors or omissions are unintentional

[00:00:00] Ross Brand: Hello folks,

[00:00:01] Jeff Sieh: welcome to another edition of Social Media News Live so glad that you’re here with us. I am so excited too. I can’t believe it’s been that I’ve never had him on the show before, because he is like the man when it comes to live Streaming. And so, uh, if you guys are interested, live Streaming, you wanna take your show to the next level, whatever it is.

[00:00:20] If you know somebody who’s like, you know, I really wanna do a live show, but I don’t know where to start. Well, you need to at mention them down below, call them into the show and we would love it. If you would share this across the interwebs, uh, because this is just gonna be amazing. Um, I’m also back with the amazing Grace Duffy.

[00:00:39] Hey Grace, how are you? How was your trip

[00:00:41] Grace Duffy: by the way? It was, it was fantastic. It was really good, but you pulled off the show without me, so

[00:00:47] Ross Brand: barely, just barely

[00:00:50] Jeff Sieh: yes. So I’m gonna go ahead and, and get us going on. Uh, Amazon live too. So Ross, where are you from, by the way? Where do you, where are you Streaming?

[00:00:58] Ross Brand: so I’m in New Jersey. That’s ah, New Jersey kinda outside New York city. Gotcha.

[00:01:03] Jeff Sieh: I have never been there. And our friend Tim’s own is here. He says that’s some visit. Yeah, I know. I’ve always wanted to go up to that area. So he says, good morning, Jeff Ross and the amazing Grace hashtag amazing Grace. Um, and so I, you know, for you guys, uh, who are just joining us, um, we do have a VO.

[00:01:20] That we’d love for you to join. I’ve been quiet on that because I have been getting ready for Amazon prime day this year, but you could join us at socialmedianewslive.com/ecamm slash chat. And, uh, I’m sorry. I was laughing at, uh, at, uh, everything’s legal in New Jersey. that’s what he

[00:01:36] Ross Brand: said.

[00:01:37] Grace Duffy: I, I love the Hamilton quote as, as a parent of two teenagers, you know, my life is Hamilton quote.

[00:01:43] So,

[00:01:44] Jeff Sieh: but by the way, I wanna do a shout out. I, I wanna show you guys, cuz I’ll be talking about this on Amazon live, but I want a big, big shout out to my friends over at he sound who I’m talking to you guys on the high PR 40, but I wanted to show you this new thing that they gave me to show. This is the Finn microphone to the fin microphone that they have it Isma.

[00:02:01] It

[00:02:02] Ross Brand: actually glows is too cool.

[00:02:03] Jeff Sieh: It glows it glows. Now this is the mic and I’m, I’m gonna switch over. So you guys hear what it sounds like. So, um, go over here and go over to. um, mute this and turn this one. Okay. So I think you can hear me now. So this is the Finn microphone. They used this on the hunger games.

[00:02:18] This was the model they used in the reaping scene or whatever that was, but isn’t that cool? How cool is that? So

[00:02:24] Ross Brand: it’s really good. Yeah. I was really impressed. Where does

[00:02:28] Grace Duffy: your sound like you have to be in front of it like that? I

[00:02:30] Jeff Sieh: can bring it back a little bit. I have, I mean, I’m still messing with the settings.

[00:02:33] I do have some compression and stuff for my, uh, road caster on it because I have a fan blowing on me right now and it, uh, it’s a little noisy in here, but it’s just it’s so they make a black one, uh, with, uh, and you can have, this is the blue and, but it comes in, you can get it like, uh, a clear and a red one, and then they have a matte black finish one that has a clear, like a white light and a red light and stuff.

[00:02:56] So I’m just like, anyway, it’s on my carousel. If you’re watching on Amazon, I love it. It is gorgeous. Uh, but I’m not gonna use it today cuz it, it messes with my beard. So I’m gonna go back, but anyway, big shout out to hail sound for sending this to me, because I think this is the first I’ve seen of

[00:03:10] Ross Brand: this.

[00:03:10] So I isn’t it cool.

[00:03:11] Jeff Sieh: Grace, I tell you, you need one of these. Yes. Cool, cool. Anyway, it

[00:03:15] Ross Brand: really sounds good too. yes.

[00:03:17] Jeff Sieh: So, oh, can you hear me now? Am I, am I back on my right mic? Okay. So anyway, am I back? Does this sound good? Can you hear me? Yeah, you sound great. Okay. Okay. All, thank you. Sorry. I had to geek out, uh, about this.

[00:03:28] Um, uh, I do have lots of fan. Tim says I have lots of fans. I have lots of air fans, but Tim, you are a fan. And I appreciate that. So, all right. Let’s get started with the show. I’m sorry about geeking out with you guys, but it’s so, it’s so much when we got Ross brand on the show, we’re gonna talk about his book and if you’re watching over on Amazon live, we have his books right down here in, uh, the carousel.

[00:03:50] So make sure you check those out because, uh, after the show you’ll know why, cuz he’s just

[00:03:54] Ross Brand: amazing. So Hey Jeff,

[00:03:56] Grace Duffy: I dropped the, um, the link for Restream so you can pull up the chat comments. So I dropped it in the guest chat. So cuz I see some of them are still coming in as like unknown user.

[00:04:09] Yeah. I don’t on my side. I dunno. Yeah. I don’t know why they’re doing that. Yeah. I think it’s just the Restream uh, Facebook that like connection compatibility connection. Yeah. Because, because you’re pull because we’re multi Streaming with Restream so that’s why it’s point the

[00:04:20] Ross Brand: comments. So, so, okay.

[00:04:22] Jeff Sieh: Um, let’s see.

[00:04:23] Um, Hey Ross. Hey Tim. Yeah. Okay. I’ll get ’em yeah, I’ll try to pull them up. You said you put ’em in what chat?

[00:04:30] Grace Duffy: Like if you in the, uh, guest chat. Okay. They just have allow

[00:04:34] Ross Brand: permissions.

[00:04:35] Jeff Sieh: Yeah. Yeah. Gotcha. Okay. All so we are gonna start the show now. Thank you everybody for hanging with us. So make sure you share this out.

[00:04:41] Tell a friend. Um, and here we go. Let me go on the podcast

[00:04:45] Ross Brand: machine.

[00:04:47] Jeff Sieh: Welcome to Social Media News Live I’m Jeff Sieh and you’re not.

[00:04:51] Grace Duffy: And I’m Grace Duffy. And this is the show that keeps you up to date on the world of social media and more, and on today’s show, we have our friend. Brand with us. And we’re talking about what else live video.

[00:05:04] And he wrote the book on live Streaming and digital media trends, and actually came back with a sequel a few months ago. So we would have that in our, uh, if you’re watching us on Amazon live that’s down in the carousel. So grab yourself a copy or two and give them to all your friends . And today we’re today, we are gonna be talking about what it takes to launch a live show, the skills, the connections, and Ross’s proven techniques.

[00:05:29] And we’re also gonna ask him about where he sees the future of live video, evolving and adapting, especially in light of new technology.

[00:05:37] Jeff Sieh: So, Ross, how are you doing today? My friend, thank you so much

[00:05:39] Ross Brand: for being on the. I’m doing great. Thanks so much for having me. This is so much fun. I’m so glad to be a part of the show I’ve been watching for a long time.

[00:05:47] Oh, thank you. Thank you, my

[00:05:48] Jeff Sieh: friend. So if you guys don’t know who Ross is, you’ve probably not been on the internet, but I’ll introduce you to him. He is the founder of live Restream universe and he Ross connects brands with a customers and helps creators monetize their talent and expertise. And he’s been an on air personality for live Streaming brands, a brand ambassador for Wirecast and a lead, uh, organizer for all these virtual events that we’ve been talking about.

[00:06:11] So switcher studio selected Ross is one of the five live video experts to follow clout named him. One of the world’s number one live Streaming experts in social media, his a hundred live Streaming and digital media prediction series is a number one best seller in six countries and the winner of nine book awards.

[00:06:29] So make sure you check that out in the carousel down below, if you’re on Amazon and he just released part two this past April 100 live Streaming and digital media predict. Volume two, I’ve been going through that on my Kindle, cuz there is a Kindle version, which is very, very cool. Uh, so, uh, he, he is the man when it comes to, um, live Streaming and all that.

[00:06:48] So make sure you get ready with your questions down below, but first of all, somebody else who is amazing with live video is our friends over at Ecamm. And this show is brought to you today by our friends over at Ecamm you go to socialmedianewslive.com/ecamm slash Ecamm. And right now they’re doing a great sale for new time for new users.

[00:07:07] Uh, they’re doing 30% off. If you go to, uh, you can use this link, but when you get to their landing page, you just, um, add the, uh, the promo code is July 30. That’s all capital all smashed together and it’s gonna run all this month. So you wanna make sure you get this, but it’s 30% off and it’s only for new customers, but if you haven’t tried Ecamm yet, you need to try it because it’s pretty amazing.

[00:07:31] It’s what we use for this show. So anyway, um, Grace, let’s just kick it off to this first section because, uh, we got Ross for a short amount of time and I want to pick his brain as

[00:07:41] Ross Brand: much as possible.

[00:07:43] Grace Duffy: Yeah. We invite people on the show to help us, uh, love

[00:07:46] Ross Brand: free consulting. That’s that’s the number one thing I look for in a guest.

[00:07:50] So that’s

[00:07:52] Grace Duffy: and we pay you an exposure Ross. So, yes, I love that. I think, I think you, like, I don’t know about you, but my bank takes that for my mortgage. So, you know

[00:08:01] Ross Brand: yeah. They, they actually, you can cash in the likes and the comment numbers and the shares and stuff and get, I

[00:08:07] Grace Duffy: know, well, today we’re gonna talk about building your video skills.

[00:08:12] So our industry, of course, we talk a lot about the tools, the platforms you’ve worked with, some of the best in the world. You know, we talk about gear for live Streaming. You know, like just cool microphone there. We’ve got our friends, Ian Anderson, gray, Molly Mahoney, Gloria paci, tackling confidence on camera, getting you in front of the camera, our friends like, oh, and video, talk about how to use live video for your business.

[00:08:34] And so, you know, you do as well. And then the, you know, and as we saw with the last couple years, the pandemic saw this exponential growth of live video when it came to classes, virtual events, meetups, and more, but let’s talk about the actual skills you need to run a successful and thriving live video series.

[00:08:51] And I wanna kick off this with like interviewing guests because interviewing interviewing skills, not everyone is created the same, but we do believe they all can be taught, right. Or else we wouldn’t be doing what we do. Absolutely but I would love to get your insights and your advice on what it takes.

[00:09:10] Uh, you know, what it takes to take the lead on a conversation and, you know, make sure you keep it interesting for your audience.

[00:09:17] Ross Brand: well, I think you guys do this really well because I always have tried to think in terms of threes, when I’m doing an interview, almost like three segments, I have three sort of topic, excuse me, or themes that I want to talk about when I have a guest on, and then I that’s loosely structured.

[00:09:38] So as I go along, I may stick with one the entire time, or I may, uh, you know, jump off one and go to the next quickly. But the idea is you have a way to keep the show moving. And also you have something to talk about. That’s coming. And you have something to talk about that you’ve done before, which is of course, encouraging people to stick around and reminding people who just join there’s something worth going back on the replay to check out.

[00:10:10] Grace Duffy: Absolutely. So what is your advice for keeping your show on track? For instance, you know, how do you stop an incessant talker and or alternatively, how do you draw something

[00:10:20] Ross Brand: I’m from New Jersey? We just, you just start talking over a person when you have something to say, you let them talk until you have something to say and you talk right over them.

[00:10:29] No, I mean, there’s polite ways you can do it, you can bring it back. Um, you can remind one of the fast safes is, you know, saying we wanna make sure that we have time to get to your new course launch. So, uh, I just wanna move ahead to talking about this or, you know, um, that’s really interesting, but we’ve. I want, you know, our audiences wants to talk.

[00:10:52] I, I, you, you just have to do it. And sometimes you just answer the next question. Um, you know, but you have to do it and it’s, it can be awkward for a second. But if you think in terms of not that you’re insulting your guests, but that you’re looking out for your audience, um, you gotta think of everybody who’s showed up to watch and what they’re there for as well.

[00:11:14] But you can give people a little bit of leeway as well to go on there, to go on their tangent, but not too far. Right? Because you gotta keep it tight and you wanna stay on topic. And in the end, you’re not really helping them. If you let them go too far a field.

[00:11:30] Grace Duffy: absolutely. So what do you do if someone won’t talk like they’ll, they’ll be you ask ’em a question they’re like.

[00:11:35] Nope,

[00:11:36] Ross Brand: Grace, Grace. I interview live streamers podcasters, startup founders, and people who generally have a product or a service. I have never, had a problem getting them to speak um, but you know, one thing you can do is just stay quiet and they’ll naturally wanna fill in the space. Or, you know, you may just ask a more open ended question.

[00:12:02] Uh, but you know, with the people kind of people that we have on, it’s not usually an issue.

[00:12:08] Grace Duffy: Yeah, everyone loves a live Restream where you’re just awkwardly staring at each other.

[00:12:13] Jeff Sieh: it’s, we’ve only had a couple people where it felt like I’ve really had to like draw, you know, they’ll give a one word answer and you’re like, okay, this is gonna be

[00:12:20] Ross Brand: tough.

[00:12:21] um, right. One of the things it’s always the person who asks to come on your show, who I know. Right, right. It’s like, well, you asked to come on the show. I, you really weren’t on my hit list, but you know, you asked to come on the show. I accommodated you and now you don’t wanna talk. Okay.

[00:12:38] Grace Duffy: We’ll just admit all of us have, all of us are thinking about a certain person in our mind right now.

[00:12:44] Jeff Sieh: Don’t put their name in the comments. Don’t put their name in the comments please. Yeah.

[00:12:47] Grace Duffy: I’ll put the name on the comments I read. All right, Jeff.

[00:12:49] Ross Brand: So what take

[00:12:50] Jeff Sieh: away? Well, one of the things that I have learned, uh, from doing this is cuz you know, you’ll notice that I go, like when Ross is talking, I’ll go full screen on him and then I’ll bring it back.

[00:13:00] And usually if somebody’s talking for a long time, if I bring it back to a three screen that usually usually. Shuts them up, but not all the time, but that’s a cue to like, yeah. Okay. And, and if I know somebody’s gonna be like, I know I’ve watched their shows cause I usually research and you know, I know how they, they are, I’ll even say in the pre-show in the green room going like, listen, just to keep things tight.

[00:13:23] Like when I go back to the three screen, that’s when you want to kind of start wrapping things up and most of the time they’ll get the, they’ll get the hint. So, uh, we’ve got somebody over on LinkedIn saying, uh, watch bill Mohart, uh, mayors. Um, I don’t know if, how I said his right. His name. Right. Um, uh he’s uh, to avoid his questions.

[00:13:39] He was masterful at calling her out. Yeah. You can learn a lot. I think from watching, like I watched, you know, the talk show host, there’s a, there’s a channel now for free where you can watch Johnny Carson, who I still think is the king of interviews. He’s on 24 7. You just watch him over and over over, which I, I like, so,

[00:13:57] Ross Brand: uh, send me a link to that later.

[00:13:59] yeah. I mean, it’s that out? I love

[00:14:01] Jeff Sieh: those old shows. Oh, and he’s so good at it. And you know, the way he handles guests, when they go kind of look crazy. Um, and our friend Gary Stockton. Thanks Gary. I’m watching over on YouTube. He says that tip about sweet. Uh, switching back to a three screen is good one.

[00:14:14] Yeah, it really does subtly kind of, uh, kind remind people, Hey, let’s get things kind of wrapped up. So,

[00:14:21] Ross Brand: um, Ross, what is it? We, we just mentioned like

[00:14:24] Jeff Sieh: Johnny Carson and some of the, the greats, um, what does it take to be a good interviewer or host? Because we’ve all seen people who that’s not their, their skill, but I think you can develop it.

[00:14:36] So what does it take, um, to be a good host? Cause you’ve done thousands of, I think,

[00:14:41] Ross Brand: interviews listening is actually the most important interview skill and you’ll see people on TV who paid a lot of money who will mess this up, but they will ask a question and the person they’re interviewing will answer what would be their next question.

[00:15:00] And then they’ll look down on their list. Then they’ll ask a question and you’re like, She just answered that. if you were listening now I know they got a lot of stuff going on, but the importance of listening is that you can then take something that you asked and in that answer may become a more interesting follow up question than what you were thinking.

[00:15:22] You were going to ask. As, far as, getting experience, you, just have to practice at it. You can certainly watch other people and see what you like and what you don’t like. But one of the best ways to develop is to interview people that you don’t know and you don’t know anything about. So for example, go to an event and just go up to a vendor, let’s say, who has this display and a product, And you don’t know them. You don’t know anything about the product and just ask them What kind of product do you have here? And they’ll answer something. And then the only next question you can build on is what they said. And you can do an entire interview with somebody just based off of listening to their answers, and then asking either a more penetrating question or asking for them to expound on that or asking them about something that’s going on related in their industry or how you would use that product.

[00:16:23] it’s really interesting how you can, once you start getting into this, you can ask questions, and, really conduct actually an interesting interview without actually having to know the person or what they do, or, really have any preparation. And then that skill you bring back in your show and you have the ability to go off the top of your head when an opportunity opens up doesn’t mean you don’t have a structure and an idea of what you want to talk about, but you have that ability to.

[00:16:55] take it in another direction when that’s called for. So

[00:16:59] Grace Duffy: I love that advice. I, I do that, uh, I interview strangers. So, you know, I was just on a, a trip with my daughter and I was interviewing like the bus drivers or whatever, just like, Hey, how long have you lived on the island? I end up getting private tours of the the island, because just cause I was just like, so how long have you lived here?

[00:17:14] Do you have any children? Where do they go? You know, like all this stuff. So practice on strangers. That is my favorite advice. yeah.

[00:17:20] Ross Brand: And everybody’s kind of, kind of got an interesting story to tell. Like, I, I, I think anybody that if you ask questions to, and you’re genuinely curious, you’ll either learn something about them and their background that you wouldn’t have expected, or you’ll learn something about the area where you are or the country, the town it’s, it’s very interesting how much, uh, everyday people have to, to talk about that you wouldn’t expect behind.

[00:17:50] Yeah. You know, Just identifying what they’re doing at the moment or where they work or something like that. Oh, absolutely. So

[00:17:58] Jeff Sieh: I got, there’s a comment over on Amazon live from professor N says, Ross knows live video better than anyone. He’s the mayor of live Streaming. So that’s a great title, live Streaming.

[00:18:09] Now I, I see Ross great professor. Yes. In, in like a hat and a monocle, like in monopoly. I don’t know why. I just, I just have that in my, my brain

[00:18:18] Grace Duffy: is the wizard wizard of

[00:18:19] Ross Brand: live Streaming,

[00:18:20] Jeff Sieh: you know, like, um, so, so Ross, is there any resources or anything that like books or classes or trainings that you recommend for like interviewers?

[00:18:29] Um, you know, you mentioned a great way to practice and I think we all need to do that. And we talked about watching some, you know, famous interviewers, but are there any like resources or books or anything that you can recommend for people to. Up there. I

[00:18:41] Ross Brand: mean, I, I kind of learned by watching and listening to, to other people do it.

[00:18:46] Um, one of the best things that we used to do in, in, in radio when I was getting started is we would listen to each other’s shows and take notes and like, kind of do a critique of, you know, where you could have gone better with this or what, and, and, you know, that’s something I will do for, for clients sometimes.

[00:19:08] And a lot of times it’s just like somebody listening to your show one time and, and pointing out a couple of things you could have done better, and it can make a big difference, but there’s no substitute for practice. You, you just gotta do it. And the great thing about live Streaming and digital media is you can do it in real time, right?

[00:19:29] You can practice by creating shows and you don’t have to publish them all as your pod podcast or put them all up on YouTube. But. You can, you can go live as much as you want and you can delete it afterwards, but you can get that practice every day, if you want to, until it becomes second nature.

[00:19:47] Jeff Sieh: That’s a great point.

[00:19:48] So you mentioned earlier being prepared as an interviewer. Do you have question like, you know, you saw our show notes and Grace is amazing producer, right. Um, and we come up with questions and we talk throughout the week and all this stuff. Do you, do you have a list of questions for your show or like how much do you plan and produce your show?

[00:20:09] Ross Brand: Um, not a lot. I don’t have a lot in front of me. Like I, I don’t have any notes in front of me generally when I’m doing a show, what I have. A lot of people, what they do is they pick who they want to have as a guest. And then they figure out what they’re, they’re gonna talk about. I figure out what I want to talk about first.

[00:20:29] And then I pick a guest who can speak to that. Mm-hmm so I really know what I’m inviting a guest on what I want to talk to them about. And then I have my kind of rule of three, right. Where I think about three segments. So I’m gonna talk to you about how you got started, uh, live Streaming. Right? I might talk to you about what you’re doing with your show now, and then I’m gonna talk to you about, uh, how you’re helping the client do some type of project that’s gonna be on TV or something like that.

[00:20:57] Right. So I’m thinking in term, and then I’m open to the idea of I’m listening to them and, and going, where can I, where do I want to direct this next? Do I want to. put my foot on the gas when, when they say something and go further, faster into that area. Or do I wanna pull back and, and start going in a different direction?

[00:21:20] And that’s kind of like, every question is where do we go next? Um, but I’m listening and I’m saying what’s the, what’s the nugget of gold in that answer that might be worth exploring more? Or is it time to move on to something else? That’s a great point. I think

[00:21:37] Jeff Sieh: two things I would say before we go to Grace’s next question is that one is doing your research, like you were saying, and, and, you know, you wanted to interview these people.

[00:21:46] You’ve already heard ’em, you know what they’re gonna talk about, but the other thing you can learn is the cadence of the way they talk because everybody, and I know this from editing podcasts, everybody talks different and there’s different natural points to move on or ask a question. And that way you’re not, you’re not going over each other.

[00:22:02] And the other thing is, is to, and I use the script for all this, and I make a trans. But you want to, and it’s hard to listen to yourself and it’s you just, you know, you need a drink after or something you, most of the, I mean, because it’s just, it does not do your ego any good, at least it doesn’t for me.

[00:22:16] And you see all your, your filler words and all your crutch words and all this stuff, but that doing that, like looking at a transcript afterwards, you remember that for the next time, most cases. So those are the two

[00:22:28] Ross Brand: things that absolutely would say. Yeah. And, and there’s nothing wrong. I mean, I, I advise people to make a list of questions ahead of time.

[00:22:36] Um, it just, for me, it’s not, I will find that if I over prepare, then I’m, I’m my challenge becomes how do I work in everything I prepared, where I just really wanna be focused on listening. But if I have a guest on, who’s talking about a subject that I really don’t know much about, then I will make some notes about, you know, specific questions or specific things to remember to ask them about because, um, I want the interview to be productive and I, I don’t want to just rely on listening to them alone, but still that’s the most important scale it’s, it’s definitely listening in, in my estimation.

[00:23:18] What was that?

[00:23:18] Grace Duffy: I had a guest once who did not want questions. He told me specifically do not send me questions. And I fought everything in my nature to not send him questions.

[00:23:26] Ross Brand: Okay. I a. I used to do that because I, I just always feel like I’m better off the top of my head than I am. Yeah. If I think too much about it.

[00:23:37] And then it’s like, oh, okay. I know I gotta prepare. Uh, whereas I think this would’ve gone fine if, but I don’t feel that way anymore. I, I, I enjoy getting the questions ahead of time and thinking about it and I enjoy being totally surprised by the questions. I, I enjoy it both ways now. So, so our, but before it used to make me nervous to get the questions ahead of time, I just more confident in my ability to get on and do it than, than to think about it.

[00:24:04] Like when I worked in radio, I used to show up like as late as I could before I went live. So I wouldn’t have to, you know, think about it. Think, yeah, exactly. Exactly. No, I thought a lot about what I wanted to talk about and what the main points were gonna be or who I was gonna interview or whatever. But, um, in terms of those that time beforehand, No, I didn’t, I didn’t really wanna look at anything or hear about anything or, you know, sit there in front of the microphone and think about, okay, you got a half an hour until you go.

[00:24:36] No, no, no. well, I think when theme song starts playing, I’ll come running in and

[00:24:42] Grace Duffy: well, it’s also very important to know yourself and to know what, what you need. So I think that’s, that’s a big, that’s a good insight too, is to know exactly, you know, how do you prepare? What’s what’s better for you. So ,

[00:24:52] Jeff Sieh: well, one of the things with Grace and I is we do a dance.

[00:24:55] I mean, we have all our notes here, but we’re like, Hey, Gary asked this question, let’s do this one instead. And I am blessed to have somebody like Grace on here where I can, we, it takes the load off of being like what Ross does, which is a single interviewer. Cuz you have to produce a show. You have to listen.

[00:25:11] You ask to hit the buttons. I have a little bit more leeway cuz I can cut to Grace. She’s asking the question. I can scan ahead and see, you know, what the comments are or what our next segment is. And that does least for us has freed us up cuz we’ve been doing. Gosh, what, how many years Grace

[00:25:27] together?

[00:25:28] Ross Brand: I don’t know too long.

[00:25:29] Three too long too. Think it’s, that’s a great answer. Before the internet, before the internet, before the internet. Yes.

[00:25:36] Grace Duffy: Back when multi Streaming was like, you actually had to like plug in every, every, uh, right. Every platform. Right. You had to plug it in individually.

[00:25:45] Ross Brand: Yes.

[00:25:46] Jeff Sieh: Yeah. Carlos says he he’s the same way he says interviewing, uh, celebrities.

[00:25:49] I like having raw actually, uh, curious questions on his live show. So yeah. That’s, you know, whatever makes you have a better show, you know, but listening like Ross is saying is key, no matter what type you do,

[00:26:04] Ross Brand: I think the way you guys and. Did the notes is really one of the best, best that I’ve seen because you did it thematically and you had the three kind of the three segments or three major topics.

[00:26:19] And then the questions grew out of that. Um, which is, is a lot of times you get a list of questions from somebody and if they’re completely, they’re all random and it’s sort of like, well, how much are we gonna talk about that or not talk about that? Like, you know, there’ll be one, tell me about what it was like growing up, whatever.

[00:26:38] And then the next question will be, so what do you plan to do as a life streamer in 30, you know, 20, 30 or something? You’re sort of like, well, where do I go with all this? But you guys really made it so that, um, the focus was clear and that there was a topic and then how you were gonna dive deeper into it.

[00:26:59] So it actually very much organized the guest thoughts around what, what we were going to be discussing. And I put the questions on

[00:27:08] Grace Duffy: that’s all Grace bottom. That’s all Grace. Yeah. And I put the questions at about the bottom of the email, like even after my goodbye, because that way people wanna see them, they can, and if they don’t want to, oh, you did.

[00:27:18] You have, yeah. There’s the very bottom Hey, you, you had the right link. You paired your channels. You did everything you needed to do. Oh,

[00:27:27] Ross Brand: okay. Yeah, no, no, no, that, I didn’t even think that that was the bottom, because that was like, to me, that was the heart of the email. So that’s, it’s never ending scrolls where I spent all my time.

[00:27:37] Yeah.

[00:27:38] Grace Duffy: Oh, good. Well, you showed up, you, you got the right link. So I mean, you got, you got to where you need to be, so

[00:27:43] Ross Brand: that’s super important. Yeah.

[00:27:46] Grace Duffy: so in all the interviews you’ve done Ross and I know you’ve done thousands of them and this is, this is, this is what I love. I love hearing people’s stories. What has been the biggest surprise or shock good or bad when you were in the middle of interviewing someone and how, how did you handle it?

[00:28:02] Ross Brand: Okay. So the first time. I was in an NBA locker room. I was quite nervous. It was my first time in a, you know, covering pro sports. And I was in an NBA locker room. It was the opening game for, uh, the home team. And the station that I worked for was doing the postgame show. They broadcast the game, and now we’re on the, the station’s post game show.

[00:28:31] And my job was to go into the locker room and interview a player or two, and then bring that at that time tape out. And, you know, we plugged that into the board and the host goes and Ross brands with so and so, and he would play that interview and then the interview was over. So this is my first time doing it.

[00:28:50] It was basically live to tape, right. There’s gonna be no editing. And you know, I’m seeing all these players walking around that, like, you know, I’ve watched since I was. You know, in junior high or something like that in elementary school. And, you know, I’m a little overwhelmed and I, I couldn’t think of anything to say.

[00:29:09] And I, I went up to the star player and said something like, you know, he scored a lot of points. I was like, well, the guys were really looking for you tonight or whatever. And he just looked into, looked at me and goes, yeah. And said, nothing else. and I gave him a look like, oh, so that’s how we’re gonna do this.

[00:29:28] Or whate, like, I just was like so surprised that he would be that much of a Leap after, you know, he just was the player of the game and everything else. Um, he’s now a major internet troll, but if, uh, people follow X basketball players who are internet trolls, they may know who I’m talking about. But anyway, partly because I was stunned by the answer.

[00:29:51] And partly because I had this sort of surprise, like really that’s how you’re gonna do this. I just held the mic there. And eventually, I guess it dawned on him that he would come off looking worse than I would, because you know, for me, uh, it was my first time on the show. Nobody knows who I am, but you know, he’s, he’s somebody

[00:30:14] So like, he kind of, he kind of then started acting right. But in the beginning I was like, what a, yeah. I, to this day, I don’t like the guy

[00:30:25] Jeff Sieh: from that. What interview? Ross? No second chances one.

[00:30:30] Grace Duffy: Time’s it. You got one chance, that’s

[00:30:32] Ross Brand: it? No, I, I mean, I don’t like him because I don’t like how he is. He and on his TV appearances even today.

[00:30:39] But yeah, I get it. That being said, like it worked out. Okay. Because eventually he goes. Oh, geez. Maybe I better talk because then I start looking like, first he’s like, I got this guy, but then he’s like, oh, you know, what, if I don’t start talking, then I look like bad guys.

[00:30:58] Jeff Sieh: so, you know, we talked a little bit about how, how, um, polished the show has and, you know, being live versus raw.

[00:31:06] But Gary brings up a great question and I know you’ve had to deal with it. He goes, the thing that comes up a lot for me is people with poor sound or lighting. So how do you, so I still remember one time. We’d always, when I worked, when we worked for another company, Grace and I, we would, a lot of times we’d do like a call before to make sure their tech would work and all that stuff.

[00:31:27] And we did it, it was fine. And then she showed up at a different location, like yes, with like wifi that was cutting in and out. And I’m like, why did we do a test at a place that you’re not going to be at. It’s I mean, anyway, so we’ve all had to deal with that. So how do you deal with, you know, like Gary’s question, the dealing with poor sound or lighting with your

[00:31:49] Ross Brand: guests?

[00:31:50] Well, again, the good thing about interviewing podcasters and live streamers is they usually have some experience with this and we’ll have decent sound and, decent lighting. first of all, audio over video, right? Good sound. The show goes on. We still have a podcast afterwards. bad, lighting.

[00:32:11] I can live with bad audio. You’re gonna lose your audience because the value in the content is largely in the audio, whether it’s on a live video platform or it’s on, a podcast platform. but I just remind the guests. I, test it out ahead of time with them, like 5 10 minutes before they go on and, raise your level, lower your level.

[00:32:37] You might wanna put in headphones or ear buds so that there’s no echo, can you close the window or close the door? Is it possible? The dog could be barking in a different room. You know, stuff like that is, how you deal with the audio. I mean, most people are looking to follow along because they want to come across well.

[00:32:57] So I, I don’t think it’s a huge challenge, but it also helps if you get it right on your own end so,

[00:33:05] Jeff Sieh: um, you know, one of the things that, you know, I think a lot of people struggle with at the beginning is that they they’re trying to find guests for their show. So how do you find, because I mean, you have stellar panels cuz I’ve been on it.

[00:33:21] No, I’ve been on it with stellar people. I don’t know why you picked me, but some amazing, you know, panels when you have, when you do your, your kind of. Your live Streaming that we’ve been doing, you know, um, gosh, I’ve been on the last two, but they’re, they’re really great folks that you get. So how do you find guests and like, is there a strategy you use?

[00:33:39] I mean, cuz you’re, you seem to, you’re always finding these new people that are just fabulous.

[00:33:45] Ross Brand: Um, well again, I start with what I’m, I’m going to talk about and then I go to who can speak to that really well. And the great thing about you, Jeff, and just being totally honest is that you have a, a really wide skillset and you have a lot of experience.

[00:34:02] So there’s almost nothing that I would talk about that I, I don’t think you could, you wouldn’t be able to bring insight to. Um, but that’s where I start. And then I think about, you know, Who presents themselves professionally, who has some, some genuine knowledge expertise in the area who plays nice with others on a panel.

[00:34:24] Um, you know, who do I like? I, I mean, that’s kind of, you know, in the beginning I interviewed everybody and anybody who was doing live video, and now I I’ve kind of narrowed my, my field down to kind of, who do I like to talk to about this? Or who do I like to talk to about that? Or who goes well on a panel who goes well on a long form interview, um, or who works for a company, that’s doing something and let’s get, you know, 10 minutes on their new release or, or what have you.

[00:34:56] So it’s all about what I want to talk about. What’s in the news, what the topic is, and then, you know, what does the person bring to it? So

[00:35:05] Grace Duffy: we have a comment here from Andy Lyons and she says she finds guests on Twitter and pitch events. And then she also says that PR agencies send her terrific guests to now we get pitched quite a bit like for the show and then for, for the company I work for.

[00:35:20] So I would love to know your experience is as terms of PR companies. Of course, of course they’re hired to promote their person, but do you do anything additional to vet them or you’re just like, okay, whatever, you know, how do you, how do you handle that?

[00:35:34] Ross Brand: I, I generally will only take a guess if it’s from somebody in my network recommending, unless it’s, um, I, I, I mean, somebody recommended a major league baseball player.

[00:35:46] I, I didn’t say no to that. Right. right. But, uh, you know, if somebody, you know, Recommends a marketer or whatever. I’ve, I’ve got marketers within my network who, you know, who are fantastic. I don’t necessarily need to help somebody. I don’t know, promote something I’ve never used and, and don’t know anything about.

[00:36:09] Right. Um, so I would rather bring on a marketer who, you know, has a show of their own that I like that that’s had me on that that works for product that I enjoy using. Um, so yeah, I mean, again, my show is very, my shows are very much about what I think the audience wants to hear and what I’m excited to talk about.

[00:36:34] And then who I think can add to that and who can bring a different perspective or bring some real expertise or knowledge from, from using that skill set or that product. And when I do that, um, I already have people who I’ve, I’ve vetted for a long time. I mean, like, you know, with the great thing about doing the books and the annual predictions and stuff is, you know, I don’t have to go far to find somebody who can talk about live Streaming, podcasting tech, gear, startups, uh, you know, e-commerce any of these type of topics that, that would come up on one of my shows.

[00:37:12] So

[00:37:12] Jeff Sieh: that’s good. So, um, there’s a question from Gary and I don’t wanna put you on the spot, but I thought it was a good one. He goes after Jeff Sieh. Judy Fox was my all time. Favorite guest. Uh, well, thank you, Gary. I don’t, we need to raise your standards, uh, for that first one. Do you have any favorites? So do you, have you mentioned that major league baseball player, do you have any other ones that kind of your,

[00:37:34] Ross Brand: your go to,

[00:37:39] uh, uh, to be honest, I’m really enjoying the people that I’ve had on the panel. Um, I’m really enjoying, um, beyond the people that I’ve had on the panel. Um, Jennifer Quinn, Jenny Q. Yeah. She was great was the first guest that I ever had on a show because I thought she was fantastic. And, and so I wanted to start off.

[00:37:58] So she’s a, she’s an all time favorite. She’s been on many times. We’ve always had a last. I, I dunno if you know, coach Jenn, Jenny Mustafa ju luck. She was actually my second guest and she was on one of the panels and she’s fantastic. Um, she, she does coaching and is an author and a speaker. And, uh, so those are, those are two of my favorites.

[00:38:20] Uh, Michael Kenny, Kenny’s been a good friend over the years and I, I love having him on, but, uh, Louise McDonald, uh, who’s uh, an author and marketer in Ireland and a terrific live streamer and, uh, audiences seem to love, love what she’s got to say. I mean, there’s so many people, I I’m leaving out so many people.

[00:38:42] Um, Mitch, Jackson’s been a, a guest over the years. He’s always a terrific communicator and storyteller. Yeah, I, I hate that. I, to mention something I know, I know

[00:38:53] Jeff Sieh: that’s why I left the camera on you. So I’d force

[00:38:55] Ross Brand: you to answer um, there’s so many, I mean, look at the, you know, like you just look at the people who, who I’ve had on over the years and, you know, very rarely, I mean, very rarely does somebody not get invited back because they weren’t good.

[00:39:10] Most people are good. Um, that I, that I think do this stuff. I mean, it’s just a matter of. who’s who, who can speak to what I’m talk, what I like to talk about today. Right? Right. And who’s, and, and who plays nicely? Like, you know, you have some people who, you know, are gonna reciprocate in some way. They’re gonna promote, they’re gonna, they’re gonna go above and beyond with enthusiasm for your audience.

[00:39:35] And maybe they don’t promote. Maybe they don’t share a lot or maybe they’ve never had me on, but they always come with a great show and they’re super enthusiastic and the audience loves them. That’s fine. Other people may be more likely to get an invite back because they’re super generous in terms of promoting in terms of having me on or what have you.

[00:39:57] Um, but it’s all about kind who I enjoy having on and who my, my audience enjoys. That’s a great point.

[00:40:04] Jeff Sieh: So we, um, there was a question of, and we, before we move on to, well, it kind of, and it has to deal with this, this question. The next section is where is live video going? Pocket video school has, uh, this, they go, uh, how do you deal with no live video viewers on your streams?

[00:40:23] And so, um, you know, there’s been some talk about live Streaming, kind of, you know, diminishing and not as getting great as returns as before. How do you answer this question? How do you deal with no live viewers on your

[00:40:35] Ross Brand: streams, the same way you would deal with it? If you showed up and you found out that there were a million viewers watching your stream you do the best damn show that you can do.

[00:40:45] And then afterwards you make podcast’s out of it and you cut up a clip for Instagram and if there’s a three to five to seven minute segment, that would be a nice, searchable clip for YouTube and maybe make a real or a short out of it. you do the same thing. how many people are watching shouldn’t affect what you’re doing now, if you’re doing the kind of live stream where you just jump on and you want to just chat with your community and answer questions Then you need to come with either, either come with some questions that you frequently get asked or, have a fallback or be experienced and confident enough to know that you can just start talking about something and that’s going on in the industry or that you’re interested in. And, you can stay on for a little bit, but if you’re not planning on making a podcast out of it and you’re on solo, you don’t have to stay on for an hour.

[00:41:41] You can stay on for 15 minutes and thank everybody for watching anybody there or not. And, know that a lot of times, more people will see the replay and see your clips on social and see, the blog article that you write about it or, the YouTube video you create, or the podcast episode.

[00:42:05] So you put all those things together. You have to look at live Streaming as a quick time to market for creating content. You do an hour live Restream you have an hour of content. If I tried to do, five minute YouTube video from scratch, that would probably take me six . hours So you have to look at it as it’s, one touchpoint with your audience.

[00:42:28] It’s not the only one it’s one way. And it’s particularly effective in engaging the people who really wanna spend that time with you live, but understand that you’re gonna reach more people. Even if you have a big audience, you’re probably gonna reach more people in how you repurpose and distribute that content after the live stream plus your replay viewers as well.

[00:42:52] So we

[00:42:52] Jeff Sieh: got a lot of good comments about that. Anna Gill says, agreed show up at the same enthusiasm as you would, no matter the viewer count. And she agrees like you can use that content for so many different marketing. Oh yeah. Strategies. And Gary’s like, I love the park where he said that make the best dang episode possible.

[00:43:10] Cause I cleaned

[00:43:10] Ross Brand: it up for our family, viewers. Um, Grace,

[00:43:14] Jeff Sieh: did you wanna say something? No,

[00:43:15] Ross Brand: you’re good. I’m just getting a hard time. That’s that’s about the closest I’ve got being clean in seven years of doing this. Oh, Grace.

[00:43:21] Jeff Sieh: Grace curse is like a sailor. Whenever

[00:43:23] Ross Brand: I am I’m over

[00:43:24] Grace Duffy: here. Like he’s over there with the mute button going crazy.

[00:43:29] Ross Brand: Oh, it’s just, no, this is, I agree with off here. I can keep up, but on I’m pretty good at keeping. You’re good. You’re good.

[00:43:33] Jeff Sieh: I have a family

[00:43:34] Ross Brand: audience.

[00:43:35] Grace Duffy: I think we can move on to where live video is going, because I think that, because that’s, I think, you know, I’m curious about this because I get asked this all the time.

[00:43:42] What’s the future of live video and I’m like, oh, you know, it’s not going anywhere. I mean, it’s still here. Right?

[00:43:49] Jeff Sieh: Mm-hmm so let’s, let’s talk about that because you know, you know, we, everybody did it in 2020, everyone embraced social media cuz we were stuck at home. Um, and now everything’s starting to get back to normal.

[00:44:01] Um, in person events, you know, Ross and I were just at one, not very long ago in Florida together. Uh, great breakfast.

[00:44:08] Ross Brand: That was fun. So,

[00:44:09] Jeff Sieh: but they’re coming, they’re coming back. Um, but it, so is live video dying out is I guess the question, Ross, uh, what would you

[00:44:18] Ross Brand: say that no, first of all, um, there’s two different types of I video, right?

[00:44:23] There’s the thing that we’re doing now, which is a show and, and it’s being broadcast out to a lot of people and then there’s live video on zoom and for meetings and for, you know, sales pitches and, you know, for, you know, inter office communication. People are still working remote. I mean, not everybody’s come back to the office.

[00:44:46] There’s still a larger percentage of the workforce working remote much larger percentage than there was even two years ago. Those people are still gonna use by video to communicate in meetings and so forth. And so that skillset remains valuable. Um, and it still translates over as well to doing content that’s public facing.

[00:45:11] Um, so I don’t think it’s going anywhere. The question is what type of content is going to be most effective for brands and creators. And I think based on where your attention is going to be this coming week, Jeff, um, I think you have a clue where I’m going with this right,

[00:45:33] Jeff Sieh: exactly. Yeah, that is gonna be a, a big that’s what I’ve been working

[00:45:37] Ross Brand: on.

[00:45:37] But, um, yeah, so I think eCommerce is the future of live Streaming. Um, it doesn’t mean that we won’t do shows and we won’t, uh, you know, do interviews and news and talk and have fun and everything else. But the eCommerce platforms are where the opportunity’s gonna be both to grow audiences and to, uh, monetize.

[00:46:02] Jeff Sieh: And we talked about a little bit at podcast. I think for me, it, I don’t understand. I, I do understand because you can’t batch them out, but I think a lot of podcasters are leaving so much on the table, but not doing a video podcast as well, because I we’ve been doing, I mean, I’ve been doing it since Google plus days doing a live show and a podcast just because I was lazy and I didn’t want to have to do two things and you get so much right out of both.

[00:46:27] And so I, I can, I will say that I think that like, that’s gonna continue to increase. Um, I think Tom Webster share of ear ear said something about like, it’s YouTube is like number third place where people are discovering podcasts after apple and Spotify. And so it just kind of a no brainer, I think, for video and podcasting

[00:46:45] Ross Brand: together.

[00:46:45] Yeah. I mean, when most people say like I’m starting a podcast, they’re thinking about like getting a camera and right. Full of microphones and, and a mixer and putting it on YouTube. They’re not thinking about distributing it through an RSS feed. That’s something they learn when they decide, okay, what are we gonna do?

[00:47:07] How do we get the audio to people to listen on their phone? But right now, if you ask people, uh, you know, about podcasting in the general public, um, having video to go with it is, is just almost accepted as, as normal. Um, I, I think that what’s what. You should do, regardless of whether you only create an audio podcast for full distribution is you should turn your camera on when you record.

[00:47:34] And I don’t always do this when I’m doing an audio only podcast, but I do it sometimes. And the, the reaction that you get to clips, how they’re more effective having video clips than audio clips on social media and then repurposing, it’s just, it, it’s a, it’s a great way of nothing else to promote. And then you can put, you don’t have to put the whole episode on YouTube.

[00:47:57] You can, but you can also put clips on YouTube and, and let that be. First of all, you can grow your audience through that. Mm-hmm , but you can also have that be a way to, uh, you know, draw people into subscribing to the podcast as well. But I, I think by recording video, you have a chance to build an audience right on YouTube that.

[00:48:20] You know, may never subscribe to your RSS feed or whatever, and listen on a, on an app. And that’s just fine because YouTube got a lot of tools for discovery, for distribution, for, um, monetizing, you know, you could do a lot worse than end up building a successful YouTube channel out of your podcast. right.

[00:48:41] Jeff Sieh: And, and YouTube is actually doing is actually having more, um, podcast tools, um, rolling out. In fact, the, they had a video from their creator studio about, just about podcasting, how to find discoverability on YouTube. So it’s a common folks. So, um, I don’t know who asked this question, Grace. I don’t know if you see it in Facebook, but

[00:49:01] Grace Duffy: I do.

[00:49:02] I’ll ask it. Okay. It doesn’t say who it’s from, but it says, it says, what are the best ways to reach more people on social networks? It seems like no matter what they do, videos, slideshow catch graphics. It’s always the same. So mall group of followers and friends, and they wanna know how to break out of this.

[00:49:20] Ross Brand: Well, that was what I talked about at, at, at pod Fest. And, and that is, uh, social just isn’t that into you, the solo creator and small business owner anymore. Um, the algorithms, the, your reach just isn’t that good organically, uh, compared to what it used to be. Um, so there’s a few ways you can do it. One is you can partner with a brand or, uh, an influencer who has a much bigger channel, and perhaps they don’t want to create live video content.

[00:49:56] And you can use a feature such as we’re using today. Uh, the pairing feature that Restream has, and perhaps you go to their destination and your destination as part of that, that agreement. But obviously that, that includes having some content that. That somebody else feels is advantageous. The other way to do it is to really serve that audience well with what your content is, and then try and move them from social media to a monetizable platform.

[00:50:34] So you may not grow a huge audience. And I can’t tell you that you’re, you’re going to, because it’s really hard right now, to be honest with you. But what you can do is take your core audience that would want more time, more access, special episodes, courses, memberships, all sorts of gear, merch, all these different things and come up with some way to monetize that audience by providing them with additional access, additional expertise, additional entertainment, whatever you can do, that’s above and beyond what you’re providing to your.

[00:51:11] Uh, to your audience for free. And, and then you look at a successful live Restream based on where it fits into your overall business versus judging it based on social media metrics. I,

[00:51:29] Grace Duffy: that was Andrew Kavanaugh. He, he dropped his name. Andrew, if you can drop in the comments, what type of, what, what your topic is or what type of content you’re creating, if it’s a coaching or whatever, let us know in the comments, because I’m

[00:51:41] Ross Brand: curious, curious, he’s actually a Photoshop photography, yeah.

[00:51:45] Expert. And he’s got a, I think he’s got a group with a, I don’t know, is he from near a million people or something? He’s got a ridiculously large Facebook group. Yeah. Um, so, but you know, I think Facebook isn’t, isn’t showing live videos to most, if your group, when you go

[00:52:00] Jeff Sieh: live. And so what, yeah. So what we do is we have, you know, made partnerships and deals with.

[00:52:06] Other groups that we go into multiple times and now with the technology going live everywhere and every place is, and being able to pull comments from that, I think is very advantage, uh, advantageous. Um, the other thing I would say is to break outta the bubble is get on other people’s shows. Um, and yeah, uh, like I’m, you know, Ross asked, I was thrilled to be on his show, you know, that give, got me in front of people’s, uh, that don’t know me.

[00:52:31] And like, who is this weirded bearded guy? Let me see what he’s about, you know, uh, and, and doing that, I think, you know, saying yes, a lot to those things like Ross didn’t pay me. I mean, I didn’t get to use his email list or any of that stuff, but I’m visible on his show and doing that over and over and over again, really does help you break out of the bubble.

[00:52:54] It, it. It just does. And, um, the more that you do that, and more people see that you are a good guest, the more opportunities you’re gonna have to be on those shows and your audience will increase. At least that’s my been my experience.

[00:53:07] Grace Duffy: That’s the same experience I had. I was on Fannie Dungan show she’s uh, she does a lot of LinkedIn live LinkedIn live focused content, and about how to run a show on LinkedIn live.

[00:53:17] And from that one interview that I did, I met her at a conference from that one interview. Like I, I get a, a new LinkedIn connection at least once a week. That’s just like, I know once a week is done, but it’s, you know, like, like a big deal process, I think. Yeah. And it was like, and it’s people, like, I think it.

[00:53:34] one of like the executives at Southwest airlines, because Southwest is based here in Dallas, like connected. They’re like, yeah, I heard you on Fanny show. Let’s connect. And I’m like, Ugh. Okay.

[00:53:46] Ross Brand: yeah. Very cool. Sure. Very, yes. Well

[00:53:48] Jeff Sieh: we have time because I mean, I, you can tell, I geek out about this stuff and I, we almost need to make this show a hour and a half or hour 45 minutes.

[00:53:57] I get hungry and I have to have my voice. I’ll just get warmed up. I know Ross can go. You don’t scare me.

[00:54:04] Grace Duffy: this is, this is, this is, this is another secret that we have is we have really awesome guests that we cannot stop talking to. Right. And I, I think more often than not, we’re always like, we need a part two and then we

[00:54:13] Jeff Sieh: can go part two and Ross will be back.

[00:54:15] I know he will. So, um, oh yeah, but let’s talk about, let’s talk about this because this is a really good book and I, and one of the things, um, Ross, I think I love about your book is you really make it about your interview. I mean, you talk in it, you give some great advice and, but you really like, Hey, these are the experts.

[00:54:32] Look at what they have to say, and you break it down in a really cool way. Um, if you would, you just released in April your new book. And like I said before, it’s, I’m gonna highlight it right now, too. It’s over on Amazon, live at the carousel and you guys can check that out. But as you look at this part too, is there an overarching theme?

[00:54:51] That you have seen, uh, in that book that when, when you’re talking about, you know, the digital trends in live Streaming, that that really kind of stood out to you this

[00:54:58] Ross Brand: year. I, I think there’s a few, one is the e-commerce thing that we talked about. Mm-hmm, , um, not only Amazon live, but the sense that this is coming to more platforms and that it’s an important, my way of talking about is always, it’s an important skill set to develop whether or not you actually are making money on Amazon learning how to sell and talk about products and talk about brands is, is valuable in and of self.

[00:55:28] And this, this is gonna come to more platforms. Um, I think there’s, you certainly have a lot of references this year to the universe and what that is and the value of that. Some people have gone. All in early adopting. Um, other people like myself are taking more of a wait and Sieh approach. Uh, but that’s, that’s certainly a big theme.

[00:55:53] Um, social audio is still of interest to a lot of people. And also I think tying everything together, right? You’re no longer a live streamer or a podcaster or a blogger or a video creator or a photographer. You’re, you’re all of these things. Um, you’re, you’re creating media in different forms. And if you have a primary form of creating media, your multipurpose, multi, you know, multi repurposing it in every other format to reach people, however you can, because there’s no one way to reach, uh, an audience for your brand, your business, what you’re trying to accomplish.

[00:56:39] Hmm.

[00:56:41] Grace Duffy: So Ross, your brand, your bio, because we did research before the show, your bio mentions your introvert friendly approach to social media branding. I would love to know more about this approach and how you think it helps more people, I guess, adopt live Streaming who otherwise might have been hesitant.

[00:56:58] Ross Brand: So for social, let me start with social media and okay. And my approach to social media for a lot of people, right. Who want to get started with social media or say, ah, there’s no point, right? How am I gonna grow with what or following now or whatever? My, my, my big thing is that you can use social media in what I call it, the portfolio method.

[00:57:22] I probably could have come up with a more exciting name, but it’s basically the idea that, you know, In the old days, if you went to a job interview for certain types of jobs, you might take your portfolio with them. Right? Here’s some articles that I wrote. Here’s a, a, a picture that I painted or , you know, you show off what you can do, right?

[00:57:41] So if you think about your social media channels, not if you don’t have a lot of time or you don’t really have a lot of interest in being super active on social media, or you just find that, that constant communication being on all the time is a drain of your energy. Think of your social media as a portfolio and folio, and think about that potential customer who, who hears about you, that warm lead, right?

[00:58:13] And then they put your name into Google and they wanna learn more about you. They wanna see is this somebody I want to do business with? Is this somebody I wanna hire is somebody who show I want to go on. Or, or whatev what have you then, then they’re gonna, what results are gonna come up in Google, right?

[00:58:30] Your LinkedIn, your Twitter, your YouTube channel. So if you do nothing else, have a good bio on, on each of your social, have a, have a recent link as your feature link, uh, have a good headshot, um, have your last have at least a few recent posts that show off something that you’re doing. You know, if you have a, you have a YouTube channel, you made a lot of, you may have a few video clips that really work well for you.

[00:59:00] Get those up front so that I can, I can watch those and then go, yeah, you know what? I like this person. I like their vibe. I think I can work with them. I’m already favorably disposed to this person. Same thing with LinkedIn. You don’t have to be posting all the time, but use LinkedIn articles to put your, your best.

[00:59:19] Piece of writing up there and, and then add it to your, add it to your profile and share it out. You know, same thing with Twitter, you’re doing something interesting. Take a screenshot, take a photo, put it, you know, tweet about it, add a hashtag to the event or to, you know, let it be, let it be searchable, but most importantly, let it be in your, your feed because basically when people go to your, your social, they look at the first few things that show up anyway.

[00:59:49] So if you’re not gonna be active, uh it’s okay. Just get some good things up on each of those social and let it work for you.

[01:00:00] Jeff Sieh: That is great advice. Um, I need to go now that makes I have to go think in my bios and figure out what I need to go do. Um, but we are at our end of time, Tim, Tim goes, let’s go four hours.

[01:00:12] Well, I

[01:00:14] Grace Duffy: need snap. Uh, Tim, I, I recently interviewed Tim about a 24-hour live Restream. He did so, oh, that is dude. Don’t ask Tim. I mean, watch the interview. It’s amazing.

[01:00:22] Ross Brand: But like Dr. Dirt

[01:00:25] Jeff Sieh: so Ross, I wanna let you have time to tell people where they can find out you where you know, your, your shows and podcasts, all that stuff is so where are all things Ross?

[01:00:34] Sure.

[01:00:34] Ross Brand: So live Streaming dot com is the website for everything. Um, my, my podcast is called recordings. You can find it@rossbrandrecordings.com. And then for the book, just look at the carousel on Jeff’s Amazon channel, uh, 100 live Streaming and digital media predictions, volume two. Uh, you can click, you can click it in the carousel, learn more about the book, uh, see the different versions and so forth.

[01:01:01] So thanks so much for having me on this was a blast. Yeah, I was

[01:01:05] Jeff Sieh: gonna have you sign my book, but I don’t want you to mess up my Kindle Restream screen. So that’s why I didn’t do that. When we were in

[01:01:11] Ross Brand: Florida, I do virtual signatures.

[01:01:13] Jeff Sieh: Right? Exactly. So, uh, Grace Duffy, the amazing Grace, where can we people find out about Grace?

[01:01:19] Grace Duffy: Find me here next week at our next show. Friday, July 15th at 11:00 AM. Eastern 10:00 AM central. I am here. Except when I’m not right, Jeff that’s.

[01:01:27] Ross Brand: That is true. And

[01:01:28] Jeff Sieh: next week we have the amazing rich books. Who’s gonna be talking, uh, to us. So get your questions ready. If you don’t know him, he’s a, he’s a really great guy, but you can always find us everywhere.

[01:01:38] Online. You can find us at Amazon live Facebook, YouTube, LinkedIn, all the places, and we’re a podcast. So we’d also love you guys. Your favorite podcast player, go there. Leave us a rating review that really helps us out. Thank you, Gary Stockton, Tim, um, Andrew, every Anna, everybody who left some great comments today, we really appreciate you and all that you do thank you to our sponsors.

[01:02:01] Ecamm do not forget about going there and checking out their sale. They have 30% off use the promo code, July 30, and, uh, you can get that 30% off if you are a new, uh, streamer, just socialmedianewslive.com/ecamm slash Ecamm. And with that, we’ll see you guys next time. Bye everybody. Bye

[01:02:19] Ross Brand: everyone. Via zoom meetings with Ecamm live first, you can connect your pro camera and then bring that into zoom via Ecamm Live’s virtual camera feature.

[01:02:29] So you can add your logo to the corner and you can even add a QR code or swap it out with your social media handle. In fact, you can drag and drop

[01:02:36] Jeff Sieh: any image

[01:02:37] Ross Brand: or video even gifts, and you can add a PDF PowerPoint or keynote presentation. So you don’t need a videographer producer or an editor to level up your zoom meetings.

[01:02:46] You just need Ecamm live.

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