With nearly 1 million subscribers on YouTube and videos that are nearing 3 million views, Nick Nimmin has the biggest channel dedicated to helping content creators grow and thrive on YouTube. 

On this week’s show, we’re asking Nick how content creators can make money with their Youtube channels through new shopping features and YouTube Shorts!


This transcript is automatically generated by Descript.  Any errors or omissions are unintentional.

[00:00:00] Jeff Sieh: Hello folks. Welcome to another edition of Social Media News Live. I am so glad that you are here with us. We have a super special guest today. We’re gonna be talking about some really cool YouTube stuff. So if you know somebody and I’m raising my hand, uh, as, uh, who are struggling with YouTube and needs some help, uh, this is, uh, this is gonna be a perfect show for, so call them in down below at mention them whatever platform you’re you’re watching on.

[00:00:25] Uh, even if they can’t watch, you know, us live, they can watch the replay because it’s gonna be every show’s Chuck full of good information. But this one, especially I’ve been a fan of Nick Niman for, oh gosh, I don’t know. He doesn’t fabulous. Saturday morning, uh, live show, he’s a live streamer, a YouTuber.

[00:00:42] He teaches other creators and he does it in a way that I think is just, uh, really down to earth and ch full of value. I’ve said that so many times already, but anyway, uh, Grace, how are

[00:00:51] Nick Nimmin: you doing today?

[00:00:53] Grace Duffy: I’m doing great. Can you tell that we are super excited to be, to be with Nick Niman today? I’m just like, I’m giggling now.

[00:01:00] I know all gonna stop. I need to be professional,

[00:01:02] Jeff Sieh: no fangirling here. Um, but some somebody I’m gonna fanboy over is Gary Stockton. He says, good morning friends from sunny Huntington beach. Hey Gary, thank you for popping in. This is gonna be a great show. So ask your questions of Nick. This is what I love about doing this show.

[00:01:17] It’s like, it’s free consulting for me. We

[00:01:19] Nick Nimmin: save that. Yeah, we just,

[00:01:21] Jeff Sieh: we get these guests in and are just amazing. And so, uh, another big YouTuber who’s, who’s really, uh, killing it on his channel is Brian Farrell. He says good evening, love lovely people. Um, he’s back from his abstine and uh, yeah, he’s got a new channel.

[00:01:34] He was just getting right across a thousand subscribers. Um, so I hope Ryan that you were able to pass that and. Our friend Sabrina is here as well. So hi Sabrina. Thank you for stopping by over on LinkedIn. So I am going to hit, uh, go on the old podcast machine unless you have something Grace and we will get this show started.

[00:01:54] I’m good. All right, here we go. Hello folks. Welcome to Social Media News Live. I’m Jeff Sieh and you’re not.

[00:02:02] Grace Duffy: And I’m Grace Duffy. And this is the show that keeps you up to date on what’s going on in the world of social media. And on today’s show, we have our friend Nick Niman here with us, and we are talking to him all about the ways creators can cash in on their YouTube channels.

[00:02:19] So we’re talking about a new integration with Shopify, how they’re lowering requirements on the me shelf, and then also expanding these third party product tags, still a test. We’re also gonna dig into YouTube shorts, which I know is a big mystery for a lot of people, a lot of debate, but we’re gonna get the definitive answer today.

[00:02:36] From Nick on how this format continues to grow and how content creators can monetize their shorts in 2022 as a creator. And then we’re also going to ask Nick about his go-to resources for finding support and community when it comes to becoming being a YouTube creator.

[00:02:53] Jeff Sieh: Yeah. Nick. So how are you doing today?

[00:02:55] My friend, and you are dialing in from dialing in, are we on a modem or what? But it’s just, you’re you’re dialing in from Thailand. So

[00:03:02] Nick Nimmin: how are you? I’m doing fantastic. Yeah. I think you’re, I think you’re, you’re highlighting our age there with the, um, with the dialing in, you know, comment. I was about to pick up a phone, like old school.

[00:03:11] I was like, yeah, Hey, what’s going on? Yes, I’m I’m going fantastic. I’m um, after that intro, uh, that you gave, like, I’m, I’m, I’m just pumped up to, you know, share some, uh, good information to everybody that’s hanging out here today. And, um, of course, you know, add value to any content creators out there. And hopefully if there’s somebody watching that’s that hasn’t pulled the trigger yet on, uh, you know, starting to use social media in general, specifically YouTube to either grow their own personal brand or to grow their business.

[00:03:36] Um, hopefully we can encourage somebody to do that today. yeah. Well, if you’d

[00:03:40] Jeff Sieh: like the intro before, just wait for this one. So if you don’t know. Who Nick

[00:03:44] Nick Nimmin: is. We’re gonna introduce you to him because he is a YouTube content, creator and educator. He’s

[00:03:48] Jeff Sieh: dedicated to helping other content creators, uh, grow and thrive on YouTube.

[00:03:53] He has amassed over 800,000 subscribers on his Nick Niman channel, where you can subscribe. So make sure you guys do that. Uh, for YouTube and video tips, his most popular video has AMA over 2.7 million views. I think it’s the best video editing app for Android and iPhone. That’s the title of it. But if you’re a YouTuber, a business owner or hobbyist interested in making YouTube videos, you’ll want to get Nick into your daily video dial diet because I do, uh, for sure, but, uh, yeah, well, I’m just, I’m so excited to have, can you tell, um, like, so we got some other people here going, um, let’s see.

[00:04:28] Andrew Cav goes Nick rocks. Yeah. So your fan club is here and Brian did pass his thousand. He says he passed in style and thank you for the help. Well much appreciated Brian. Thank you, uh, for this and our friend, Tim, so is here as well. Uh, thank you Tim, for stopping by. So, um, another great, um, you know, somebody who has great content is our friends over at Ecamm.

[00:04:51] They are the sponsor of the show. You can find out more about them at socialmedianewslive.com/ecamm slash Ecamm. They actually have a sale right now going on and it’s gonna end in July. So we only got a couple more days to do that. Um, it’s 30% off for new users. Use the promo code, July 30, and you can get that 30% off, but make sure you guys go to, uh, socialmedianewslive.com/ecamm slash Ecamm.

[00:05:13] We appreciate them for sponsoring the show. All right. All the intro stuff’s outta the way. This is gonna be fun, cuz we’re talking

[00:05:20] Nick Nimmin: about money.

[00:05:22] Jeff Sieh: Go, go get it, go, go get the money.

[00:05:24] Grace Duffy: Grace, show us the money, get the money, get the money. So last week YouTube revealed a part. Revealed, revealed a partnership with Shopify to help creator sell products through their live live streams and their uploaded videos.

[00:05:38] And they also continuing to push shorts, which we are going to talk all about all the possible monetization opportunities to that later in the show. But if you are watching us live, tell us if you’ve noticed more live shopping videos. On YouTube lately. And is it making you stop, pause and watch like it does to me, or was it just confusing?

[00:05:59] Let us know in the comments, if you’re seeing more live shopping videos over, over at, um, YouTube, but let’s get started. Let’s begin with the big news, the YouTube integration, which Shopify. So YouTube is taking the next steps and is gradual integration of eCommerce tools by enabling these merchants to feature their products across their YouTube channels.

[00:06:19] But Nick, tell us, how does this work and what do we need to know about.

[00:06:24] Nick Nimmin: So, um, for the Shopify integration, um, first off, this is huge. I just wanna put a big spotlight on that for content creators. So, um, right outta the gate, you have to have a thousand subscribers, um, for this. So in order to get like a merch shelf for any type of shopping features in the past, you had to get, have at least 10,000 subscribers on your YouTube channel.

[00:06:41] Um, now that’s been reduced to a thousand, which is huge, um, when it comes to monetization for a lot of content creators, as long as you’re over that 1000 subscriber mark. And the reason that it’s huge is because in the past, we only had the option really to have merchandisers t-shirts essentially mugs, aprons, hats, you know, those types of things, um, that were available on the merch shelf that would show up underneath the videos.

[00:07:03] Now through Shopify, we’re able to promote our own things. They can be physical products, they can be digital products and YouTube makes them available in some cases, right under the video. In some cases it’ll show up in the shopping, um, little shopping option that you see on the video itself. Um, but the idea.

[00:07:19] Is that as content creators, we are able to promote our own stuff right there, directly on the platform, which is, which is a game changer. So, you know, in the marketing world, you know, for anybody that has any type of, you know, digital downloads or, you know, anything like that, that you sell, if you have personal, you know, like, like physical products, um, you can sell those, you know, directly through your Shopify store as well on YouTube.

[00:07:39] So part of the process is you have to set everything up and then YouTube has to approve the products that you make available. But once those are approved, then people can buy them right there on YouTube. So the need to send people from a YouTube video down into your video description, over to your website, onto your shopping page, then, you know, have them go through the process over there that need has now been removed.

[00:08:01] And you can do all that directly on YouTube now, which is fantastic.

[00:08:05] Jeff Sieh: Wow. So just to be clear, You can sell digital products too on YouTube. Yeah, because I know, I know a lot of

[00:08:13] Nick Nimmin: you can sell digital products as well. So for example, once mine gets fixed because we’re in the process of getting mine fixed because I’m having a sinking issue and that’s happened with me and a few other people that I know as well, um, to where if you have had a Shopify store in the past, and then you have a new Shopify store for this, um, just based on, you know, how things are connected on the backend or whatever, there, there’s just a little bit of an issue, but they’re helping me through it.

[00:08:34] Um, it’s just not, it’s just not resolved at this moment in time, but basically let’s say for example, in my case, because I have a store where I sell like video graphics and things like that. So instead of having to spread the awareness about that, every single video that I publish now, I can just take the most popular graphics that are in the store and I can make ’em available directly underneath the video.

[00:08:52] So, um, those are all digital products where, you know, people will be able to download the video graphics and, you know, those sorts of things, um, right there from, you know, right there from the platform, which is.

[00:09:01] Jeff Sieh: Mm. So we’ve got some great, we’ve got some great comments here. Um, from our friends, I knew that was gonna roll out really fast.

[00:09:08] So we, we got Nick on the show, our friend, Roger Wakefield, who is amazing. He’s also

[00:09:13] Nick Nimmin: a Texas leader. Roger’s a

[00:09:14] Jeff Sieh: man, what a great group to learn from today. Roger, thank you so much for chiming in over on Facebook. And, uh, Brian says not a surprise. You guys said live shopping was coming and it’s coming big everywhere.

[00:09:25] Yeah, this is just the tip of the iceberg, Brian. So, um, it’s gonna be, there’s some really cool stuff coming down the road. And, uh, our friend Jim fuse is saying good morning, but this is the question, uh, for, for Nick. So once again, guys, ask your questions. We got, we got Nick here for a limited amount of time.

[00:09:40] So, uh, I, I’m gonna try to put as many of them up on the screen as I can, but he goes, do you have to have more than the 4,000 watched, uh, watch time hours to have this

[00:09:48] Nick Nimmin: Shopify. So you can have a Shopify store without the 4,000 hours of watch time, but in order for it to integrate with YouTube, you have to be in the YouTube partner program.

[00:09:57] So you will have to have, uh, met the requirements of a thousand subscribers and 4,000 hours of watch time, um, on your YouTube channel in order for you to, in order for you to have the option, to make that connection. Okay.

[00:10:10] Jeff Sieh: And another question. So it’s, it’s the same thing you have to get in the partner program first, and then you have that integration.

[00:10:16] Okay. Um, yeah, but Brian goes, can you still use affiliate products when you’re doing like a Shopify store?

[00:10:22] Nick Nimmin: Yeah on affiliate products. You’ll still need to put those down into your video description. Um, some things that you might be able to do. Um, um, and I’ll, I’ll start exploring this a little bit more once I get access to mine or, or once, you know, the, the problems get fixed with it.

[00:10:34] Um, but, but one thing that I’m gonna try to do with mine. So any, any content creator that’s, that’s watching or listening to this, that, um, that works with brands in any capacity, and we’re gonna be talking about this later too, I believe, but if you work with brands in any capacity, um, one thing that I’m going to experiment with on mine is creating, you know, some assets maybe for the brands that I work with and making those available for free as maybe, you know, two or three different slots underneath my video.

[00:10:58] And just use that as a way to also help bring attention to the brands that I work with. So if that ends up working then in that scenario, we also might be able to leverage that to not just sell products directly off of, you know, YouTube, but also to continually bring attention to the brands that we work with directly through our videos as well, which that can be something that we can negotiate, um, in term, you know, in order to, you know, get more, um, out of our brand deals and that sort of thing.

[00:11:22] So, um, so as of right now, um, like I said, I have to get mine fixed before I can experiment with that, but the day that it’s fixed, um, I’m gonna start adding some of those things just so I can see, you know, uh, one if, if we’re allowed to do it because they’ll either approve it or deny it. Um, and two, um, just so I can, you know, start offering that as a way of exposure or a means of exposure to, to, to companies that I work with.

[00:11:46] Jeff Sieh: Awesome. So, um, one of the questions that I saw here is this is, this is a really good one. It’s, uh, rich says, what is YouTube take as a cut from the Shopify.

[00:11:58] Nick Nimmin: Yeah. Um, off the Shopify shelf, I’m not sure, um, at this point in time. Um, so basically when it rolled out, I actually haven’t found anything. Um, from, from my view, like I haven’t found anything that, that adds clarity to exactly how much they’re taking.

[00:12:12] I’m sure it’s out there. Um, but for me, like when I, you know, let people know about this and, uh, last week and I started, you know, just basically kinda spreading the word about this, um, I wanted to get it all integrated into, you know, mine first. So since it was broken, I actually haven’t put much attention on the Shopify integration, uh, since I haven’t been able to get mine to work.

[00:12:32] So because of that, I haven’t really went down that rabbit hole too far yet.

[00:12:35] Jeff Sieh: Gotcha. So, um, one of the things I do wanna talk about just really briefly is if you’re looking at a Shopify store, it’s not that expensive. And if you’ve been scared of e-commerce before, cuz I used to have to build these things.

[00:12:47] Uh, it’s

[00:12:47] Nick Nimmin: so easy. I mean, it’s so easy

[00:12:50] Jeff Sieh: and it’s like, I think 30 bucks a month for a Shopify store. If I’m. If I remember, right. And it also can

[00:12:56] Nick Nimmin: integrate. So one thing that I found Jeff is if you, if you, if, if you go through, at least this is what happened to me. And one other creator that I, that I know is, um, if you go into Shopify from within YouTube, um, me and one other creator that I know we got a promotion from Spotify to when we are creating a new store to upgrade for $1 for a three month account.

[00:13:18] So my guess is that they’re doing that for the sake of, you know, just testing it, making it easy and more accessible for people that maybe aren’t familiar with Shopify, or, you know, any type of eCommerce or something like that. But if you are going to be hitting Shopify and setting up a store and all of that, um, you know, through your YouTube channel for the purpose of connecting it to your YouTube channel, instead of going to shopify.com, go into your monetization tab, um, on your YouTube channel and then go into your merchandise area.

[00:13:43] And then that’s the page where you’re gonna see a little message that will encourage you or prompt you to connect over to Shopify. Um, if you click that link, then, um, that was the way that I was able to get that discount. And then I shared that with somebody else and they were able to, to do that same exact thing.

[00:13:57] So I’m not sure this was last week, so I’m not sure if this is something that they’re still doing, um, or not, but before you just type in shopify.com and try to get it there instead, try to go try to access it through YouTube and you might catch that deal, but it was like a dollar, I think, for three months, which is pretty awesome.

[00:14:12] That is really good. It is so.

[00:14:15] Jeff Sieh: I

[00:14:15] Nick Nimmin: both YouTube

[00:14:15] Grace Duffy: and Shopify have been really pushing this. I’ve seen it for both ends, so they definitely wanna encourage people. We have a question from life of Brian, Jeff. Okay. Which one is it? It’s the, can you still use affiliate product? Yeah, we

[00:14:27] Jeff Sieh: asked that one already, so, oh, sorry.

[00:14:28] Yeah. So, um, and, and we think we can, and Nick’s gonna go ahead and experiments more with that. One of the things I wanted to talk about really quick before we move on is, uh, not only with this YouTube integration, it’s amazing, but Shopify has some great integration with other platforms like Pinterest, we’re gonna be talking about YouTube shorts later.

[00:14:46] And a lot of those things you could also, uh, shorts, especially because it’s vertical video, you could repurpose over on Pinterest really easily and also connect it that way. So, um, Shopify has some really good stuff for eCommerce and they’re and all these, um, platforms want a piece of that. And so just think that, think that through when you’re coming up with your strategy, that I can make this short, but I can also use it in these different places as well.

[00:15:08] So. Um, Grace, do you wanna take the question about the live shopping? Because I think that’s really important too, cuz I know Nick’s a live streamer.

[00:15:15] Nick Nimmin: Yeah.

[00:15:16] Grace Duffy: So you know, YouTube did say that there you can display your products in three ways with this integration live Restream video and shopping tab. Are there any other live shopping integrations coming our way from YouTube?

[00:15:28] And what do you think is gonna be next?

[00:15:31] Nick Nimmin: So in terms of live shopping integrations, anything that’s on my radar. Um, I think, I I’m sure they’re gonna keep pushing it. So basically, you know, like this is just the tip of the iceberg, you know, they have to, you know, figure out how to use it properly, how to maximize it for their profit, you know, and all that stuff first.

[00:15:46] Um, I’m sure they’re gonna keep rolling things out, but anything that’s on my radar, anything that I have access to, um, I haven’t seen anything in terms of, you know, additional features are gonna be rolling out in the near future, but that does not mean that, you know, they don’t have things that they’re working on in the backend on their side that they’ll be rolling out, you know, soon.

[00:16:02] Hopefully they just keep expanding this, you know, not just with Shopify, but maybe other platforms as well. I know already, um, there is a platform called CAA. You spell it. I’m not sure if I’m saying it correctly, but you spell it QA, Y a.com. And before this Shopify integration even took place, Kaya is another option that you can add to your me shelf to where you can just go ahead and start, you know, allowing digital downloads and those sorts of things as well.

[00:16:28] Um, it’s just a. Set up than what it is that you do through Shopify. Um, but you know, with that, my assumption is that they’re going to just partner with as many platforms as they can, that are reputable for the sake of helping content creators, be able to, you know, access the platforms that they’re most familiar with.

[00:16:44] And also from their end, from an experimental standpoint, it would make sense to do that, just to see, you know, if they figure out which one converts best and, and those sorts of things.

[00:16:53] Jeff Sieh: So, um, real quick, I want to just clarify for Andrew, he goes to, to create a Shopify store. You don’t do, you have to have the 4,000 watch time hours, so you could go, you could go create one now, but you won’t have that integration with YouTube until, I mean, Shopify’s a separate thing.

[00:17:07] If you wanna have your own store, cuz I’ve built one and I don’t have that, uh, the partner program, right? Uh, so you can do that, but it’s not gonna integrate with your YouTube, uh, your YouTube account. So I think, I think that’s what you were asking.

[00:17:22] Grace Duffy: Really quickly. Yes. He said, thank you. So sounds

[00:17:24] Nick Nimmin: like we answer.

[00:17:25] Yep.

[00:17:25] Jeff Sieh: So the another thing that’s, it’s, uh, product rollout last week, we learned that YouTube’s expanding its test test of third party, product tags and video. So this enables chosen creators to tag products, features in their video clips with the creator being paid directly by YouTube for using these item highlights.

[00:17:42] So, uh, YouTube launched this program first back in April, but it’s inviting more creators to participate. Do you know who has access to this update, Nick? And you know, where is it available? How do you find it? Uh, any information

[00:17:55] Nick Nimmin: you can give us on that? So there’s one content creator that I’ve, that I’ve seen it on.

[00:17:59] And I can’t remember his name. I mentioned him in one of my news episodes. Um, I think it was maybe my first or second news episode on my YouTube channel, um, that I mentioned his name so that people could go and actually see what it looks like. Um, but he’s the only one that I’ve personally, um, seen it on.

[00:18:12] I’m sure it’s on more, but, um, you know, as they start rolling that out, you know, to more content creators, that’s just another way that we can make money, like with everything it is that they’re doing right now with Shopify, with the tagging, you know, with everything that they’re going to help creators monetize for me, that’s just a, that’s just a huge win as a content creator because.

[00:18:31] One of the biggest hurdles that people have when it comes to creating content is getting enough views in order to make it worthwhile. But with YouTube making all of these other monetization options available, they’re kind of allowing us to diversify or creating the opportunity or the environment where we can diversify our income and all the different things that we can sell and make available through our channels.

[00:18:51] Um, so, you know, because of that, when they do roll out that tagging across the board, or if they do. As long as, you know, all their experimentation, you know, ends up being positive and all that, but if they roll it out, um, that that’s just gonna be one more of those things that we’re all gonna be able to use as a way to, you know, increase our bottom line, so to speak.

[00:19:08] But the way that it works is, um, is when you do see the videos with it, what you’ll see is you’ll see a little tag down in the, down in the bottom corner of the video. And it’ll just, it, it says something like shopping or something like that, but when you click it then on a mobile device, it opens the videos up underneath, or the, the, the items I should say underneath.

[00:19:25] And it looks similar to the merch shelf, um, when that happens, um, or if you’re on a desktop computer, it opens up on the right hand side of the video, and then once you click on it, then what’s cool. There is, it actually opens up essentially a sales page for that item to where it gives a lot more information and then you can make a purchase right there on the spot, but from a content creator perspective, cuz you know, there’s the, Hey, you know, I might be able to sell stuff through this as a marketer, but then there’s also the content creator perspective.

[00:19:50] So. From a content creator’s perspective, this is a win because in addition to showing the products that are listed, they’ll also show some similar products, but then they’ll also show a row of videos of content creators, making videos about that particular product. So let’s say for example, um, that you made a, a review video about a sure microphone, um, like this, and it was tagged in that particular video then in that particular case, when you make that video or let’s say somebody else did.

[00:20:17] And then, and, and somebody clicked on a content creator that, that that’s just a huge channel and they go and they explore, you know, that particular product. And they see your video down there at the bottom, you know, as let’s say, a newer content creator, as long as your video performs. Well, then in that particular case, you have that opportunity to show up down there.

[00:20:35] And that can also be a way that people are gonna be able to discover you. So, in my opinion, which, you know, do you know, doesn’t matter really in, in, you know, in terms of, you know, all of this, but in my opinion, I think that was a brilliant move by YouTube because what that’s going to do is in my opinion, that’s going to, um, cause an explosion in the amount of people that are going reviews because all of this stuff is integrated now.

[00:20:58] So then by causing that explosion, in my opinion, um, that’s going to basically help facilitate all of this stuff that they’re, you know, that they’re rolling out, um, to, you know, to content creators through all these different, you know, shopping features that they’re going. Awesome.

[00:21:11] Grace Duffy: Well, your opinion matters to us.

[00:21:12] It is, it is gold, so, well, I mean,

[00:21:15] Nick Nimmin: just like it doesn’t influence YouTube or anything, you know, weird like to ask saying, you know, yeah, yeah. I just like to make those disclaimers

[00:21:22] Grace Duffy: so, uh, Jim fuse has this question for us. He says, who’s providing the merch in these cases and who is responsible for logistics and returns.

[00:21:31] So I guess if you’re showcasing a product from a third party and it’s not yours, who’s, who’s responsible for

[00:21:37] Nick Nimmin: that. Yeah. If you’re showcasing a product, that’s a third party, that’s not yours. Then in that case, you know, that third party would be the person that would handle it. If you did have, you know, personal products that you sold physical products, then in that case, you know, if you had it in like an Amazon warehouse, if you’re doing something through like Amazon FBA or something like that, then they would still, you know, handle the, um, you know, the shipment and all that for you there.

[00:21:57] However, if you had something individually, like, let’s say. You had, let’s say that you had a YouTube channel where you were making, uh, crafts. Uh, let’s say you’re doing like resin something or others, right? Let’s say you just had a, a resin product. Um, then in that particular case, then you would need to, you know, to handle the shipping as long as YouTube approved it.

[00:22:16] Um, so I’m not 100% sure yet on the, you know, as it relates to Shopify, I’m not 100% sure yet if you have your own physical product that you ship from, like, let’s say your house, I don’t know if they would approve that compared to your own physical product that you had publicly available through, you know, outlets like Etsy and Amazon and things like that.

[00:22:34] So, um, so because of that, um, I would, I’m just gonna lean on the side of things to. If you’re holding it personally, it’s kind of iffy there. If you’re shipping it outta your house or, you know, maybe your own office, but if you are working with one of the, you know, shopping con or, you know, one of these big shopping networks, um, then in that case, you know, they would handle that for you.

[00:22:51] I know places like, uh, when it comes to merchandise, like shirts, aprons, things like that. Like if you use like, uh, uh, spread shop, for example, then with them, you just upload your design over there and then that’s all you have to do. And then spread awareness about your, your merch. And then they will take care of everything else for you, the printing, the delivery, all aspects of it.

[00:23:12] So hopefully, um, with the Shopify side of things, you know, all of that type of, you know, um, deliverability, I guess we would call that. Um, hopefully, you know, that’ll all be handled through third parties or. A service of some kind will pop up for content creators. That’ll make it possible for that to, to happen.

[00:23:30] If you are somebody that’s just shipping stuff out of your garage. for example. Right. So I,

[00:23:35] Jeff Sieh: I know that when I did, uh, connected my Shopify store with Pinterest, Pinterest required me to have a shipping policy and a privacy policy and all this stuff before they would approve you. So I’m assuming something like that was gonna happen with Amazon.

[00:23:49] If you’re not doing like, you know, you’re selling, you know, Amazon products or whatever, and they’re gonna have to have a, a thing that makes sure that that’s covered because the last thing YouTube is gonna want us having all these people complaining about where’s my t-shirt, you know, kind of a thing.

[00:24:04] Right. So anyway,

[00:24:06] Grace Duffy: So are these product tags only available for uploaded videos or are they available for live videos? So if we’re doing live like right now, we’re, um, Amazon and, you know, Jeff can add things to our little product shelf as we bring them up. Like, if we’re gonna talk about this, that or the other, but is this something that there’s a live component or does it have to be a pre-recorded video like that to

[00:24:27] Nick Nimmin: my understanding right now it’s pre-recorded but right now they’re just in the testing phase.

[00:24:31] Yeah. So when YouTube is in the testing phase of, of, you know, different features that they have, sometimes they can take a really long time to roll out, you know, to across platform. So right now they’re, they’re in that testing phase. So since they are in that particular phase, um, you know, as it relates to live Streaming itself, um, you know, as soon as it starts rolling out to more content creators and all that, we’ll get a lot more information about that.

[00:24:51] Um, but to my understanding right now, it’s only available on, um, video videos on.

[00:24:57] Grace Duffy: gotcha. And so, and then how is this different than the me shelf, which I know is now available to which I know because of Nick, I should say that is now available with, uh, channels of a thousand subscribers. And that was previously done from, I think, 10,000.

[00:25:10] So how is the product tags different from what they’ve already created with this merch

[00:25:15] Nick Nimmin: shelf? So the me shelf shows up underneath your, your video. So that’ll be, you know, video on demand. That’ll be a live Restream, um, as well. So your Mer shelf will show up as long as you’re viewing it from a country that, you know, can actually see it.

[00:25:27] Then the merch shelf will show up underneath a video or a live Restream. So when it comes to the product tagging, it’s a little bit different because you’re more like referencing products, instead of saying, instead of saying like, Hey, you know, these are the things that I have available for you to purchase.

[00:25:40] It’s more about in this video, I’m talking about, um, this microphone and this, uh, audio interface, and then YouTube makes that connection. Instead of it being like a product that you’re necessarily. Selling. So it’s more of something, or it’s more along the lines of, you know, these are the things that are, you know, that this video was about.

[00:25:58] So therefore we’re gonna, you know, add those there. As long as the creator adds the, you know, the right tags for it. Um, instead of, you know, you can start clicking on these things down here at the bottom, um, that will take you in to be able to buy like a t-shirt or, you know, something like that. Gotcha. So it’s more of like the, the, the tagging is more of like a reference where the merch shelf is more like, Hey, you’re going into, you know, to actually buy these things that are, that you’re buying from me in some capacity.

[00:26:21] Gotcha.

[00:26:22] Jeff Sieh: So we can get Niani t-shirts

[00:26:24] Nick Nimmin: when we watch your yes.

[00:26:26] Grace Duffy: And aprons and aprons

[00:26:28] Nick Nimmin: that’s right.

[00:26:29] Jeff Sieh: That is the best name I have to admit the Niani.

[00:26:31] Nick Nimmin: I think that’s just a great, you know, Gord Eisman, uh, for his name. Yeah. Yeah. So Gord is actually the one that came up with that. So my brother and I, um, we, we used to do a live Restream, um, together.

[00:26:41] We’re actually, now that he’s back in Thailand, we’re talking about doing it again, but, um, but we, um, during our, our live streams that we did together for a long time, um, we. You know, one of the things with, with a deeper side of, um, of branding is, you know, coming up with a name for your community mm-hmm and, you know, everybody uses nation and team and, you know, like all of these types of things.

[00:27:00] And I was like, man, I know the importance of having that, but I just couldn’t come up with a good name. So during a live Restream, I was like, Hey, is anybody, if anybody has any ideas, let us know. And everybody started throwing all these names in the chat and then Gord said Nemati and then, you know, everybody’s like, yeah, Nemati Nemati Nemati and then we saw like, oh yeah, that’s great.

[00:27:16] So, um, so you know, that, that became the thing.

[00:27:19] Jeff Sieh: And I, cause I, I mentioned merch, but it is a really cool t-shirt that says Nemati on. It’s just, it is really cool shirt. So, um, thank you anyway. So we’re gonna move on to the next, uh, section. We’re gonna be talking about YouTube shorts and I wanna. Who watches YouTube shorts.

[00:27:33] So let us know down below wherever you’re watching from, uh, YouTube shorts. And what kind of shorts do you watch? Do you watch recipes? Do you watch product reviews? Do you watch like found on Amazon? I mean, what is it that you watch with shorts? Um, cuz I’m really interested to see that I have my daughter’s a TikTok person, so she’s always sending me TikTok stuff.

[00:27:51] I’m on YouTube. I see shorts. So, um, what do you, what do you guys use? So, um, moving on to shorts, um, one of the things that I wanted to talk to about, uh, Nick about is, you know, that YouTube continues to invest in shorts. Uh, everybody seems to be copying TikTok. That’s that’s the big boy on the block right now.

[00:28:10] And earlier this month, YouTube added, uh, new creative features for shorts and shared that shorts clips now average over 30 billion. Billion with a B daily views. And so of course, creators want to know how to monetize this growth. Uh, and they said that the early monetization efforts there have been promising according to YouTube executives, uh, during their earnings call, but they didn’t say anymore detail.

[00:28:33] So, uh, YouTube is, you know, competing just like Facebook is an Instagram for add dollars for the rival TikTok. So, you know, Nick, we are familiar what it takes to collect, you know, add revenue revenue from long form videos, but what does it take to monetize YouTube shorts in 2022 as

[00:28:52] Nick Nimmin: a creator? Um, first, you have to make sure that that you’re compliant with the YouTube community guidelines and all of that.

[00:28:59] And in order for the shorts fund with this, I’m only talking about the shorts fund. Okay. But we can talk about other ways to monetize as well, but basically they have one thing called a shorts fund. The amount that they pay out for the shorts fund is between a hundred dollars and $10,000, um, on a month, you know, per month, which is pretty fantastic.

[00:29:15] Um, For the qualifications for that. Um, you have to of course be, um, uh, um, compliant with the YouTube community guidelines, with the YouTube terms of service, their, uh, their copyright policies, you know, monetization policies and all that. Um, you also have to have uploaded a short within the last, uh, 180 days.

[00:29:35] Um, and your channel doesn’t have to be monetized itself, but you do need to have an sense account because that’s how they actually pay out. You know, if you get the shorts fund, um, in addition to that, you also have to be in a qualifying country, but it’s a pretty big list. I’m assuming that most of the people that are watching this are probably gonna be on that list.

[00:29:53] Um, in addition to that, because you’re just talking about your daughter with TikTok. Um, so one of the things. A lot of content creators are doing is they will make a video for TikTok. And if it does well there, then it’ll be like, okay, let put this on my channel, you know, and put it out YouTube short. Um, when you do that, just as a heads up, if you have the TikTok watermark on there, if you have any type of Instagram watermark, anything like that, um, then that will disqualify you from the shorts fund.

[00:30:16] So it has to be original content, or at least it needs to look original, uh, like original content that you upload to YouTube for the purpose of, you know, showing it to their viewers. Um, so, so that’s the, you know, that’s the thing when it comes to Schwartz fund, but other ways, um, that you could monetize, um, in the future, they’re actually talking about, um, making super thanks, available, which I’m sure people will, you know, will use.

[00:30:37] Um, if you’re not familiar with super thanks, what it. YouTube has for YouTube live. Um, they have a feature called, um, super chat, right. Um, and with super chat, it’s where they can, uh, you know, they just click a button and they can donate directly to you on videos. They have the option called super thanks, which is essentially a version of super chat, but it’s for videos to where, if somebody enjoys the content in the video, they can click a button to essentially donate to that creator as a thanks.

[00:31:02] And then it’ll show the amount right next to the comment and things like that for the person that donated, um, when it comes to, um, the super thanks that, you know, that’s something that they said that they plan on testing in Q4. So that doesn’t mean that we’re all gonna get in Q4. It just means that, you know, they’re gonna be testing it, you know, by the end of the year, um, in terms of other ways that you can monetize, of course, when it comes to YouTube shorts, you know, content, regardless if it’s written, if it’s audio, if it’s video, if it’s long form video, short term video, very long live streams, anything like that.

[00:31:33] You know, one of the ways that you can monetize anything is by spreading awareness about the things that you know, that you care about or that you’re just trying to bring attention to. So YouTube shorts is the same exact way to where you can make a very short clip to where, you know, maybe you pose a problem of some kind and then the, the product or service that you personally offer, or the thing that you’re trying to bring attention to as an affiliate, um, to where that would necessarily, or that could be like the hero.

[00:31:55] So to speak of that particular, you know, short, um, you can take that approach. You can put you shorts have descriptions where you can put affiliate links down to descriptions. Um, you can put website links down in your descriptions, things like that. So for example, if you’re somebody that, um, cuz I know we go to like a, a mostly, you know, marketing crowd through, um, through this show.

[00:32:13] So. And, you know, as it relates to marketing, let’s say that you had a video on, you know, let’s say three tips to get higher conversions on your landing page. Um, then in that particular case, you could give those three tips and then you could say to learn more, I’ve got a PDF you can download in the description or something like that, just like you would do in a YouTube video.

[00:32:32] And then people can click on a three.menu in the short self, and then they can click on the description option, and then they can go down there and find it. Um, another thing that you could do there is if you did have a very easy to remember website name, then you could say, even if it was your channel name or something, like.

[00:32:46] then in that particular case, you could say, you know, to learn more or to buy, you know, to buy this thing or, you know, whatever it is that you have to be showcasing, um, then you could just, you know, just say whatever your website is, maybe put a little, you know, a little, uh, graphic on the screen, uh, with your website on it, something like that.

[00:33:01] But one thing that I just want to, you know, highlight is when it comes to, you know, selling through, uh, social media or YouTube, we’ll just call that specifically. One of the things that you have to remember when it comes to YouTube is if you want your content to perform well, everything on the platform is based on performance.

[00:33:16] So if you are going to be doing hard sales like that, and trying to get people to hit your description and download PDFs and things like that outta the short shelf, it is important to know that that it’s possible, that that can impact negatively impact your video performance or your shorts performance.

[00:33:30] So, because of that, just keep that in mind when it comes to, you know, trying to send people off of, um, platform. But if you’re using YouTube for the sake of marketing, you probably understand that already and it’s worth. You know, driving people off because that’s the whole reason that you have your YouTube channel in the first place.

[00:33:45] But what I recommend is that you balance it out. So when it comes to balancing out, what I recommend is that you have, you know, like a short, that is 100% value, maybe two or three that are just 100%, nothing but value. You’re not trying to drive anybody off site. You’re just trying to have a high performing piece of content and then have, you know, your money stuff that you put out.

[00:34:04] Just make that part of your content strategy to wherever four videos, five videos. These are where I drop the videos that probably aren’t gonna perform as well because I’m driving people off platform. However, they are serving the purpose of my YouTube channel, which is driving revenue or, you know, giving me leads or whatever the thing is that you’re trying to accomplish with your YouTube channel.

[00:34:22] Jeff Sieh: Awesome. So realistically, how much can creators expect to earn from the shorts.

[00:34:30] Nick Nimmin: Do you have any like between a hundred dollars and, 10,000, is thier limit? I know one guy he’s in my membership group, I think he made, I think it was like 6,000, on his, for, one month he made $6,000.

[00:34:44] in terms of the limit, you can absolutely, hit that 10,000 mark. You just have to have, high performing content and it has to be in front of the right audience, which is a really big part of it. getting a lot of views is one thing, but getting the right views is where the money starts happening and every single aspect in terms of your ad rates, for your videos, in terms of, you, getting money from the shorts, , it all comes down to where people are watching your videos from.

[00:35:12] So on

[00:35:13] Jeff Sieh: the shorts, is it, you know, when it first rolled out everybody, you know, people said, Hey, create a, a whole nother. For shorts. And then other people were saying, oh, you know, the shorts will help you get more subscribers to you. The channel that you want to grow. Is there still that thought about shorts or is it just like another thing you need to do for your channel to monetize?

[00:35:35] Nick Nimmin: I wouldn’t say it’s another thing you need to do. It’s more of a thing that you can do. So when it comes to, just the internet in general, we ha we all have this feeling that we have to do. Like all the things like you don’t have to do it just because it’s there. but it is one of those, things that will get you in front of new audiences.

[00:35:51] So when it comes to YouTube shorts, the win with YouTube shorts is that people don’t have to choose to click on your content. It just happens to ’em. So they’re just sitting there on the short shelf, they scroll and then bam, there’s your video. You grab their attention, take ’em through, the experience that you’re giving them.

[00:36:05] And then they can watch more of yours or they can move on. But when it comes to longer form content, you have to get them to click first. So because of that, A lot of content creators will just start with YouTube shorts or they’ll start leaning towards YouTube shorts if their longer form videos don’t perform as well, just because they see the, view counts coming in, which is fine.

[00:36:25] however, there’s been a problem about people converting from the short form content to the long form content. So if somebody, enjoys that content, it’s possible, they might go explore your YouTube channel page and find your long form content that way. it’s also possible that if they watch, a handful of your shorts, that YouTube will recommend your long form content to them, but then you’re stuck in that position again to where you still gotta get ’em to click on your long form content.

[00:36:49] So when it comes to the YouTube shorts, it’s just easier, In terms of, getting viewership. But one thing that I wanna highlight here is I mentioned in my news update today that YouTube is rolling out. right now actually they’re rolling out. Where you are going to have the option, right?

[00:37:06] From the YouTube app itself to go into your archive of videos and by archive, it doesn’t matter if you’ve been on YouTube for a decade, or if you’ve been on YouTube for a month and you have several videos on your channel, any of the videos that you have on your channel, you’re gonna be able to go in and clip out a section.

[00:37:21] and, I gotta be careful with the language that I use, cuz they actually have a clipping feature, which is totally different. And they have a cut feature, which is also different. But with the thing that they’re rolling out, how it works is you go to one of your videos and you convert essentially one of your longer form videos into a short, that short needs to be 60 seconds.

[00:37:41] And it has to be a video from your channel. It’s not a video that you can react to or anything like that, right? It has to be, a video on your. channel So you can cut out a segment of your video that is 60 seconds, and here’s where the win is happening in terms of building that bridge. so you cut out that video of 60 seconds, and then if somebody’s watching that YouTube short, there’s gonna be a direct link back to the originating video.

[00:38:03] So it’s gonna be a way to put that content in front of people and have people have a way that they can directly go and see Hey, I, really the content that I got here in the 60 seconds. Let me click and watch the longer version of this. so this is a bridge that YouTube is trying to build because it has been a challenge for content creators to get people that are responding to their short form content, to respond to their long form content.

[00:38:26] And this is the, feature that they’re rolling out to hopefully try to fix that. So I would think like

[00:38:31] Jeff Sieh: if you were a recipe creator that you would like to show, the big final thing would be your, you wanna have your sexy shots or whatever, to get those people to go watch your whole thing.

[00:38:40] Like, okay, this is how you make the thing from start to, to the end kind of a stuff. Okay.

[00:38:43] Nick Nimmin: That’s perfect. Use. That’s perfect use case. Yeah. Like in that one to where, you know, you show all the good stuff, right? Like, Hey, this is the thing, all delicious, so on and so forth. Learn how to make this, you know, click this little, you know, icon down here.

[00:38:55] Yeah. That’s, that’s a perfect use case for that. Awesome. Awesome.

[00:38:58] Grace Duffy: So do you have any tactics or tools for, let’s say that I’ve had a YouTube channel for five years of got hundreds and hundreds of videos? I don’t remember every single one. Is there a way. Comb through all of those and find like here’s some key moments or what, what was, what’s a good way to kinda start that process of using that tool?

[00:39:18] Nick Nimmin: Yeah. You just gotta go through it, like, uh, you know, you have to just, you know, watch the video and think to yourself, you know, what do I have on my channel? That would be a good short, I mean, technically you could use the key moments in your audience retention reports, but that’s also not something that you can see at a quick view.

[00:39:30] Like you would have to go into each individual video and look, you know, for that particular stat. Um, but, uh, when it comes to the videos, yeah, you just, you just have to go through ’em. So it doesn’t mean just because it is available for longer form content and they are kind of selling it. Like one of the things that they suggest with this particular update, um, is that you do use it as a way to bring attention to some of your, you know, older content on the channel, but.

[00:39:52] Um, just because that’s kind of the intention or at least how they’re selling it right now, doesn’t mean that you even have to do that. Like you could just start doing it from the videos that you’ve made over the last 30 days, for example, just to try to bring attention to them. And then at any moment where you’re sitting there and you’re thinking to yourself, Yeah.

[00:40:08] You know what I did make that video about this thing, that would be a great short, then you could go do it at that moment in time without having to spend tons of time on it, because all of us are more familiar with the content that we’ve recently put out compared to the, to the things that we were doing, you know, five years ago.

[00:40:22] And with that said, what we are doing five years ago, we might not wanna make a short out of that. You know, now, you know, now, now we know a lot more these days, right? Yeah. My Google

[00:40:30] Jeff Sieh: plus videos aren’t gonna do very well. Um,

[00:40:34] Nick Nimmin: so, so Brian comedy side, though, those might do well. That’s right, exactly.

[00:40:38] Grace Duffy: No, we should do, we should do one of like, this is where we were wrong.

[00:40:41] That’s

[00:40:42] Nick Nimmin: right. Yeah. What we, what did we miss the mark of

[00:40:44] Grace Duffy: that one?

[00:40:45] Nick Nimmin: Yes.

[00:40:45] Jeff Sieh: I invested in this NFT. Um, so, uh, Brian goes, uh, I like that I’ve been experiencing with shorts of my long form videos, but struggling how to link it back to the long video. So this is rolling out, Brian. So it’s, I don’t think it’s to everybody yet, but yeah, I think it’ll be very, very cool when it rolls.

[00:41:01] What Nick I wanted to ask, you know, so we talked a little bit about TikTok and don’t upload stuff that has like the Instagram or the TikTok watermark on it. Um, cuz a lot of creators are doing that because you know, it’s repurposing. Does, do you see a difference in the type of content, like a TikTok video it’s gonna do well in shorts if you take that watermark out or is it, are there, are they two different platforms?

[00:41:23] I mean that short form content, you know, the, the vertical short form content, is there a big difference between shorts and TikTok videos?

[00:41:31] Nick Nimmin: Uh, they’re the, they’re the same thing essentially, but the only difference with the short is that it’s actually short. So with TikTok, they expanded theirs into long forms.

[00:41:39] Now you can upload long form vertical content to TikTok where YouTube they’re keeping it short. So, um, great move by the way of, of TikTok to do that. Like, oh, okay, you’re gonna make short. No problem. We’re gonna, you know, try to do this on the long form side mm-hmm so great move, um, on TikTok part for that.

[00:41:55] Um, but with YouTube, the difference is that that you have to keep it, uh, within that 62nd.

[00:42:00] Jeff Sieh: gotcha. So we got some comments I wanna pull up. Uh, we ask, you know, who is, you know, watching YouTube shorts and Jim says he rarely watches them, cuz he’s always on Amazon. That’s the reason. Uh, and then Sabrina says she hasn’t watched him much either.

[00:42:13] Uh, but when we were talking about the Nemati, um, he, uh, uh, Facebook user says, I love the voice that comes up when somebody sends Nick a super chat during his live events. I think that’s your voice. Isn’t it?

[00:42:23] Nick Nimmin: Super chat. Yeah. is that you let turn that up a little bit. It’s this? Yes. Good again. Chat. Yeah. So that’s uh, that’s Travis, M C is, uh, is who is, who made that?

[00:42:34] So he’s made a few of these. I also have some voices from, uh, Mike Russell over at music, radio creative as well. Yeah. He’s so, yeah, so, uh, so yeah, those, those are, those are the fun elements for me, for the, uh, for the live Restream. Right, right.

[00:42:46] Jeff Sieh: Uh, so, uh, Chris goes, uh, he goes great point on the watermark. I always see people upload to TikTok and then just save that video and rep everywhere else it details.

[00:42:55] Yeah. So I know like on Instagram they’ll actually like. Delist it not delist it, but it’ll, they’ll shove it out, down farther in the algorithm. So, uh, very, very cool. So yeah,

[00:43:04] Nick Nimmin: my

[00:43:04] Grace Duffy: concern with that would be music rights, right? Because like I’ve seen that happen where someone will share it everywhere and then you get, you see it on another platform and like this music has been deleted or, you know, this music and then you get flagged for that.

[00:43:16] So my concern would be those music rights. So

[00:43:20] Jeff Sieh: for getting the shorts in the shorts programmer, where you can get money from it, is there the shorts fund is, do you have to watch the, the music rights or is there music that YouTube has already approved that you can use for your shorts? How does that work, Nick?

[00:43:36] Nick Nimmin: Uh, when it comes to shorts, the same, uh, roles apply, you know, across the platform. Okay. Um, in terms of, you know, not being able, not using something that you don’t have the rights to, however YouTube has secured rights for, you know, for a lot of songs and you can find those within the short shelf itself.

[00:43:50] So in order to find the music that YouTube is like, Hey, You have the rights to use, you know, these songs, um, then you just find that within the shorts, uh, within the shorts camera. Okay. So as you’re creating your shorts within the short camera, that’s where you, that’s where you find that, um, if you have content that you’ve created elsewhere and then you upload it into there, then you can still assign a song to it.

[00:44:11] And when you assign that song to it, then again, it’s gonna show you that list of, of songs that they already have. So the approach that you wanna take there, if you just wanna be 100% safe is either one don’t use music at all. Two use our music service, which is called creator mix.com, um, by the way, um, but use our music service or, um, go into YouTube and just make sure that you, you know, don’t have any music in it before you upload it into YouTube shorts and then go in there and add the sound to it for, for the actual music track.

[00:44:38] Awesome. Okay. Tell us

[00:44:39] Grace Duffy: again where to get the music.

[00:44:44] Nick Nimmin: nick.com. Yeah. So this resource was made by my brother and myself. So, um, we’ve made some of the music. We, um, we purchase, you know, some of the music as well, but we get full rights to the music so that we can give it freely to YouTube content creators. And I believe Nick

[00:44:57] Jeff Sieh: has a link to that from his, uh, website that we’re actually putting up on the screen right now.

[00:45:01] Nick Nimmin: So if you’re listening to the podcast, I’m not sure if I’ve updated it yet. I haven’t updated that website in so long. Yeah. I’m, I’m pretty sure that I do. If not, I’ll write I’ll race and do it after this is finished. So you’re watching if you, if you

[00:45:12] Grace Duffy: find him on YouTube, Nick Niman on YouTube. Yeah. He talks about it in his latest videos.

[00:45:17] So that’s another resource, right? That is more up

[00:45:19] Nick Nimmin: to date and I

[00:45:20] Jeff Sieh: wanted to mention his name for the podcast listeners it’s yes. Nick Niman is Niman is spelled N I M M I n.com. And that’s where you can. Yes, it is. Mm-hmm very, very cool. So, uh, another comment really quick. I wanted to bring up is that, um, So we were talking about the Nemati and the sound effects.

[00:45:39] And I said, when I hear it, I can’t get that phrase outta my head for an entire day . So it does kind, it’s one of those ear worms that gets

[00:45:46] Nick Nimmin: in there when you hear

[00:45:47] Grace Duffy: it. Well, you can listen to this show at the podcast, so you can be stuck in your head tomorrow, too. You should

[00:45:51] Jeff Sieh: do an ASMR YouTube channel. That would just be him putting that button over and over.

[00:45:55] So, uh, real quick, before we move on, I wanna make another shout out to our friends over at Ecamm. You can find out more about them at socialmedianewslive.com/ecamm slash Ecamm and make sure you check out their sale that ends at the end of July. Use the code July 30 to get 30% off that’s socialmedianewslive.com/ecamm for slash Ecamm.

[00:46:11] Thanks. Thanks for them for sponsoring the show. Alright, Grace, our final section. Uh, let’s talk about this.

[00:46:16] Grace Duffy: We move on. I wanted to ask one more question about short. Sweet. I don’t wanna go. No, no, no. That’s okay. It’s just that we kind of, we had, we went, we had so many great comments and we tried to highlight the comments, but I wanna talk about getting brand deals to monitor YouTube shorts, because that was something that was mentioned in all of these announcements.

[00:46:33] You know, they had their two Q or Q2, uh, earnings calls and they kept mentioning brand deals, brand these brand deals. And I wanna know about how do you make yourself stand out to qualify for them, or how do you, where do you look for them and how do you just say, Hey, look at me. I, I, I wanna brand deal.

[00:46:50] Like, how does that

[00:46:50] Nick Nimmin: work? so, um, when it comes to YouTube specifically, they have something called brand connect that once you qualify for it, um, then you can, you know, basically go into that and then it puts your YouTube channel, um, in kind of like a marketplace of sorts to where brands can reach out to you directly through it.

[00:47:08] Um, so there’s that, but then there’s also the side. Like if you wanna work with, um, brands and, you know, monetize your shorts in that way, you know, one thing that I tried to just help creators think about when it comes to brand deals is. If you are gonna be a YouTube content creator, leveraging YouTube to the point that you’re gonna be, you know, trying to get brand deals for what it is that you’re doing.

[00:47:28] Um, it’s important to one start approaching YouTube as of course the content creator, but also with a very focused business mind. And the reason for that is because when it comes to brand deals, it’s essentially a sales process. When you’re first getting started, eventually you’ll have people, you know, like for example, if I open up my email right now, I’ve got probably 10 people that I’ve gotten emails from five, at least that I’ve gotten emails from today of people that are like, Hey, you know, we wanna sponsor video on your channel or something like that.

[00:47:55] But when you’re first getting started, um, it’s, it’s a sales process. So what you have to do. Is, you have to basically write down a list of companies that you would love to work with. That would be a great fit for your content, your audience. And then from there, then start reaching out to those companies, start keeping track of who it is that you’re talking to there and their roles there.

[00:48:12] You wanna reach out to the influencer marketing people on LinkedIn, for example, but you wanna put together like a media kit of some sorts that lets people know exactly what it is that you, you know, are offering for your sponsorships, the placements, the, you know, how much it costs, those sorts of things.

[00:48:25] Um, and then you just wanna start cold calling people either through email, through LinkedIn, through, you know, the actual telephone, which, which, you know, is surprisingly effective these days, cuz people don’t use it as much. Um, but when it comes to getting brand deals, it’s important to just look at it. As, you know, part of the process you have to continually, depending on your approach, you have to continually, um, be on the grind, so to speak for, you know, trying to bring in, uh, new sponsors.

[00:48:50] Um, the other side of that is that you just find a couple of great companies to work with or a handful of great companies to work with on a long term basis. And that keeps you off the hamster wheel. but you put your eggs in just like a few baskets in that scenario. Mm-hmm , but it’s also much easier to manage and things like that.

[00:49:03] But the big idea is that you just start looking at it as a sales process and you think to yourself, okay, these are the, these are the companies that I wanna work with. That’d be a great fit for my channel, my audience. And so I’m gonna start, you know, going through the process of turning these, uh, you know, these companies into leads and then hopefully, you know, eventually sales and, um, and make that list as big as you possibly can, because you’re gonna get a lot of nos.

[00:49:24] You’re gonna get a lot of people that don’t respond, or a lot of people that say that they’re not interested in this moment in time, but the idea is that you start, you know, putting yourself out there. And you start going through the process of, you know, trying to open those doors because the biggest problem when it comes to, uh, and I, I I’ve asked this question with everybody that I, that I, every company that I’ve worked with, the biggest problem that companies have when it comes to, you know, knowing content creators to work with is they just don’t even, you know, like they might not even know you’re on the radar, but you might be the perfect fit for them.

[00:49:50] Um, but they just don’t even know you exist yet because you haven’t reached out to ’em. So, because of that, just look at it like a sales process, you’re trying to get, you know, uh, on their radar, um, essentially is what you’re trying to do. And then of course over time, convert them into, um, either a short term in terms of, you know, a video or a couple of videos or three videos on your channel, um, or long term to where you work out more longer term arrangements.

[00:50:11] So

[00:50:12] Jeff Sieh: real quick, a great resource that I found, and this is from the deal casters. Uh, Jim and Chris, there’s a guy named Justin Moore. He has a YouTube channel, but he talks all about brand deals. He’s got a great newsletter that he sends out each week. If you want to get that link to that newsletter, send me a DM and I’ll shoot that to you.

[00:50:27] Um, because it’s, it’s really helped

[00:50:29] Nick Nimmin: me out too, but, uh, yeah, it’s fantastic. Brand deal. Wizard is, is what his YouTube channel is brand deal wizard. Yeah. Justin is, is fantastic. And the information that he’s sharing over there is extremely, uh, extremely valuable and insightful just through the experience that he’s had, you know, from his YouTube channels.

[00:50:45] Jeff Sieh: Yeah. So that’s a great resource too. All right, Grace. So we got a few minutes left, so, uh, I’ll let you send

[00:50:51] Nick Nimmin: away do better.

[00:50:52] Grace Duffy: We wanna talk about the ways that YouTube is supporting creators, not just helping creators support themselves. And it, YouTube is constantly looking to support creators. Just this last few weeks, they rolled out this thing called the creator safety.

[00:51:06] Center creator safety center. And it helps creators that help, uh, navigate unwanted interactions and attention on the app. As what happens when you start getting bigger and bigger, you start attracting all kinds of attention. And it says that, uh, YouTube has said that none of these links, tips, advice is anything new, but they’ve put it together in one coordinated resource, but that’s not all I heard on one of your, uh, YouTube videos.

[00:51:30] And it was, this was a guest that you usually have on your Saturday streams, your friend, Renee Richie, who’s there from time to time. And he’s now the YouTube creator liaison. So what does that mean for creators and what is his function inside YouTube. And is he someone that I don’t know, you could contact directly and be like, Hey, do do do do, like I have this problem or how do, how, how does, how is his function in the company

[00:51:53] Nick Nimmin: gonna.

[00:51:54] So, um, he’s definitely not customer support. Um, in that regard, no, his role there is to represent the perspective of content creators. So with Renee, he’s been a content creator. He grew his YouTube channel, I think, to like 200 and something thousand subscribers in his first year on YouTube. Um, he’s, he’s well embedded into like the YouTube tech space.

[00:52:13] He knows a lot of the, you know, bigger creators in that space as well. Um, so he, you know, he’s a YouTuber, he’s a content creator first. And because of that, he is able to share with YouTube, Hey, these are the things we think about. These are the problems we have, um, with all my YouTuber friends, these are, you know, this is some of the feedback that I’m getting from them, you know, about YouTube and things we can do to improve and, you know, things, you know, just problems, general problems that people have with YouTube.

[00:52:35] So, so the way to, to look at his role is he’s kind of like the voice of content creators. Oh. To YouTube. Right. Okay. So, um, so in, in, in that regard, his role is extremely important because, you know, he’s kind of the, the face of all of us. You know, facing towards them. Um, so, you know, congratulations to him for that gig first off.

[00:52:54] Um, but that particular role, you know, he’s, he’s, you know, a liaison, you know, between, you know, content creators and, uh, and, and YouTube, um, essentially.

[00:53:03] Jeff Sieh: So what, um, what are some other resources or communities that you recommend, um, for creators to continue to learn and to kind of grow

[00:53:11] Nick Nimmin: from one. so YouTube by themselves, they have something called, um, it’s called YouTube tips.

[00:53:16] I think it is. If you go to the Google help pages and, and a lot of, uh, people don’t know about this, um, even though it’s extremely publicly available, um, if you go to Google and you type in like YouTube help pages or Google help pages, then as you scroll down the page, just barely, um, you’re gonna see, you know, official Google, you know, websites there.

[00:53:33] So as you click into that, it’s gonna take you into like a help area. And that help area contains, you know, YouTube, um, Google ads, um, analytics or Google analytics, you know, Google, webmaster, you know, stuff, um, like, you know, all of their properties and support for their properties. But within that, they also share a bunch of really helpful information for us in terms of, you know, feature updates and policy updates and all of that.

[00:53:55] Um, they also teach us what they think is important about YouTube and the things that they’re trying to do with YouTube. We can do better as creators, you know, with our content in order to better perform better on the platform and those types of things, but within all that, um, they also have, if you go into the YouTube area, they also have an area called, uh, YouTube tips or creator tips.

[00:54:14] Um, I can’t remember the exact name. It’s either YouTube tips or creator tips. And, um, when you click on that, um, it’s like a educational resource for people that are just getting started on YouTube. So, um, so that’s the very first one that I wanna put on the list. They used to have something called the YouTube creator academy, but they, um, they, uh, they let that one go or they shut it down.

[00:54:32] And then now they’re just slowly adding more and more to the creator tips or YouTube tips, um, option that they have inside of the Google help pages. But I really recommend, like, you know, it’s really easy. To listen to podcasts and watch videos like mine, you know, talking about, you know, Hey, these are the things you need to do, but seeing it in written form like that, just coming directly from Google and saying like, Hey, these are the things that are, you know, that are important to them.

[00:54:52] These are the things that I just need to know if I’m gonna be operating on this platform. I really encourage anybody watching this to, um, to go and just Dick around there. And you’re, you’ll learn a ton, not just from the YouTube tips or creator tips area by itself, but just by looking around and seeing all the information they have available, as it relates to YouTube and, and how they’re, you know, how, what you’re doing, um, or how you should be doing what it is that you’re doing, you know, for the, for the best possible results there on the platform.

[00:55:16] So I really recommend that you, um, go there as the very first source, in addition, There’s tons of, you know, Facebook groups, um, uh, subreddits, um, discord groups where people are, you know, sharing their experiences as a YouTube content creator people are, you know, like for example, Brian G. Johnson has a group on Facebook called too ritual.

[00:55:34] Um, that is a super valuable group. Um, for YouTube content creators, dare leaves has one called video makers and marketers. Um, that a lot of con also, you know, amazing. Um, I have one that I don’t really do that much with called YouTube and video tips. Um, but I would go to the other two first before that one, because even though I check into that one from time to time, it’s not something that I’m like, you know, aggressively trying to grow.

[00:55:55] But, um, but I would go to the other two, um, first, but those are the, those are the best ones on, uh, on YouTube that are available on Facebook right now. Actually let back that up a little bit. So, um, Tom Nash also made one called, uh, I think it’s called YouTube creators. Um, that one’s really good. Um, uh, as well.

[00:56:10] So those three are, um, are the ones that you should definitely check out on Facebook on Reddit. They have new. Tubers. Um, so if you’re just trying to get some basic understanding of what’s going on, that’s a great place to start, but be warned. There are a lot of kids in that particular one, um, a lot of, you know, people that are starting and like gaming and things like that.

[00:56:26] Right. So, uh, so because of that, you might wanna go into one called YouTubers. Um, in that particular one, that’s people, there’s new people in there too, but then there’s also a lot of people like myself that will frequent that one that have, you know, just a lot more experience and things like that. And they can give you.

[00:56:39] Real information instead of just, Hey, this is a thing that I heard that you should do type of information . Um, so, you know, I think, I think those are all, you know, fantastic, um, resources to get you started. And if you have the opportunity, um, I also recommend that, you know, you go to conferences from time to time if you’re wanting to do, you know, any of this stuff like vid summit that we mentioned earlier, um, is a conference for YouTube content creators that I really recommend to everyone go to if you’re serious about not just growing on YouTube, but using YouTube and, and, and other forms of video, um, to grow your influence online as a whole, like your influence, your brand, your company, um, you know, your income, all of that, um, is covered at, um, at vid summit.

[00:57:14] Um, so I really recommend that, you know, you do go to, you know, in-person conferences like that as well. I know social media marketing world, um, they also have like a video or YouTube arm of, um, of their conference as well. Both of them are, are fantastic. Um, but when it comes to vid summit, the difference.

[00:57:30] Um, is that the entire thing is focused on online video? Yeah. Um, so I just really recommend if you are a YouTube content creator and you happen to be in, um, in LA or you live close to LA, and you’re gonna be there somewhere between the 27th and 29th of September, um, that you definitely check out, uh, bit summit as well.

[00:57:46] And by the way, I’m not like, you know, a Sieh or being paid like anything I’ve been it since I was able to. Um, and, uh, it, it’s just a, you know, it’s, it’s an amazing, it’s an amazing conference and it’s, it’s put together by Darrell Eves and, um, who, you know, a lot of the people watching us probably know already, um, and, uh, Mr.

[00:58:04] Beast, who is now within the top five YouTube channels on YouTube, um, it’s, it’s them that actually that run the whole thing. Awesome.

[00:58:12] Jeff Sieh: So the final question I wanted ask, I wanted to ask you is, okay, there’s a lot of so-called YouTube gurus or experts out there. And a lot of times it seems they just go and listen to you or Dar Eves or Tim Schwar and just regurgitate stuff.

[00:58:27] So how do you know. Like somebody who’s watching this. Who’s like, okay, I’m, I’m sold. I wanna start my YouTube channel. Um, but I, I, they see all these videos on how to make, how to grow your YouTube or whatever. What do you, how do. How do they go through the smell test, like

[00:58:42] Nick Nimmin: the sniff test to make sure that, you know, that’s tough.

[00:58:44] And the reason that’s tough is because like one of the ways that you could say that is if you were to look at somebody’s YouTube channel and they have 10 videos on their YouTube channel, and those videos are about like how to go viral on YouTube and the YouTube algorithm and things like that. And all their videos have, you know, like a hundred views on ’em and there’s a pretty good chance, right.

[00:59:02] That, um, that, you know, they’re, they’re just not off to a great start, you know, at this moment in time. And maybe they don’t have the experience, you know, that they, that they want, uh, or that they’re, you know, trying to convey. But then in other cases, Some people that, you know, that work as consultants that work with, you know, big brands on their YouTube channels and things like that.

[00:59:18] They do start YouTube channels and, you know, they’ll start sharing information there and it’s really valuable information, but because they don’t have, you know, what people expect see from the outside, like what I was just talking about, then people won’t take ’em seriously until, you know, they usually get to a certain point, um, without, you know, name calling.

[00:59:35] I actually have somebody that I know that is extremely rep reputable, um, in the. And he did that. He started YouTube channel. He was on YouTube, I think for like two years, you know, uploading consistently. And even though they grew the channel too around, I think, like 10 or 15,000 subscribers, um, they just didn’t get, you know, that response that you would think that you should get.

[00:59:52] And one of the things when it comes to YouTube is that in addition to, you know, having the right video ideas at the right time, that you’re, that you’re putting out, um, there’s also the other side of things, which is that somebody could be really knowledgeable in what it is that they’re doing, but they might just not be great at presenting the content itself.

[01:00:08] And then that could cause them to get, you know, get results that aren’t, you know, where you would look at and be like, oh, Hey, that’s not great, but they might be able to tell you, you know, how to do, you know, something that, that, that is fantastic. So because of that, um, I would say, just dig. and just try to research that person and, you know, look at them, you know, historically try to find out, you know, other stuff about them online in terms of, you know, trying to figure out where their experience came from or whatever.

[01:00:30] Like, um, like, uh, when it comes to this stuff, there’s tons of channels that will start making videos about like how to grow on YouTube as an example, because they think that it’s easy. But the funny thing is, is when people start those types of channels, most of them quickly learn that you’re competing with people that actually know what it is that they’re going.

[01:00:47] Right. Right. So, uh, so because of that, you know, it’s not like you’re competing against, you know, Bob who’s making, you know, videos in his bedroom and just trying to get videos and not, you know, like really focused on the thing. You’re competing against, you know, people that do this professionally that are, you know, not just doing it themselves, but they’re teaching other people how to do it.

[01:01:03] So, um, so you know, the, the competition is pretty fierce in terms of, uh, this space. So you definitely have to come into play. But one thing that I do wanna say is, um, you know, just because somebody is new or just because they are taking, you know, um, someone else’s information and they are sharing it, like, let’s say somebody watches one of my videos and they’re like, Hey, that was really good.

[01:01:20] I’m gonna make a video and say, you know, similar things, as long as what they’re saying is accurate, which is a really hard thing to, you know, determine if you’re just watching their video. I mean, it’s still, you know, information. So I would just encourage you to just kind of think through the information that they’re sharing.

[01:01:35] Maybe try to vet the information. So for example, If you watch any of my videos, every single thing that I tell you in my videos, you can confirm what I say to you. Um, looking through those Google, Google help pages that I was talking about before, um, some of that is also mixed with like the YouTube creator academy, which is currently, I mean, it’s offline now, but you could technically go to archive.org.

[01:01:54] I think it is, or the, you know, the way back team, whatever. Right, right. And you could still pull up, you know, that information, but, um, you know, you just wanna make sure that you are just thinking it through, right? Like if, if you, if you click on a video that says, you know how to go viral, um, you know, with every video you publish in the next 30 days, and that video has 300 views on it, there’s probably good chance that the information they’re sharing with you is not going to, you know, help you go viral for the next 30 days.

[01:02:19] Right. Yeah. But, um, um, Yeah, like that, that’s a, that’s a really tough question to answer. I’ve never, I’ve never been asked that before that that’s definitely a really tough question to answer just because, you know, there are people with great information out there, but they just might not have like the camera presence or, you know, something like that in order to, you know, to pull it off in a way to where, uh, you know, to where it causes their channel to also be successful along with the information.

[01:02:41] So that’s a really tough question. Yeah. I know. I’ve notice

[01:02:44] Grace Duffy: we asked the, we asked the hard questions here on that’s on our,

[01:02:47] Nick Nimmin: on our that’s. That’s great. Yeah. I’ve never been asked that before. So cuz I

[01:02:50] Jeff Sieh: know there’s even some people who I know who have worked internally in a company and grown YouTube channels and super successful.

[01:02:57] Um, but they’re not, they don’t have their own and, but they have a lot of knowledge. So that’s why I was, I was asking that because it’s, it is hard to find.

[01:03:05] Nick Nimmin: I have a friend of mine. He, um, he grew the two buddy YouTube channel to over 500,000 subscribers, pretty much singlehandedly. And, um, in, in his particular case, he has a YouTube channel as well.

[01:03:15] But if you were to go to look at his YouTube channel, be like, yeah, he knows what he’s doing. Um, but you might not be just based on the current size of his channel and things like that. You might think like, I, you know, I probably shouldn’t listen to this guy, but in reality, like he’s, he’s extremely tuned in, uh, when it comes to YouTube and he’s helped, not just them, but he actually worked with other companies through them and helped them with their channels as well.

[01:03:37] Right. So, yeah, so it’s really hard to, to really say like, you know, do X, Y, Z to kind of vet them. I would just think through the information, um, that, that they’re sharing with you and just double check right before you apply something, your channel. So for example, I was watching a video the other day, um, of one of those channels that you’re talking about.

[01:03:53] Um, and I can, I can, usually when I’m watching those, I can pretty quickly. Figure out, you know, kind of where they’re at. And, um, I was watching, uh, one of those channels and they mentioned how important it is to make sure that your video title, um, is what your file name is named as, or the keyword that you’re targeting.

[01:04:09] Right. And the hilarious thing about that is that information is information that people were sharing, like before I even came onto YouTube, like that stopped even mattering yeah. A really long time ago. Um, but you know, for them, because they just ran across that information somewhere else, online or whatever, for them, they’re sharing something that they think is some type of, you know, power tip, even though, you know, it’s something that’s not, you know, valid, you know, these days.

[01:04:31] So just make sure you double check that kind of thing. When you get a piece of information, you’re like, Hey, this is great. I’m gonna try to apply it to my YouTube channel. Just, you know, do a little bit of, uh, you know, a little bit of Googling around first. Maybe watching some other videos before you fully commit to, um, to the idea.

[01:04:45] Yeah.

[01:04:46] Jeff Sieh: Well, somebody who always has great ideas is you Nick Niman. So before we wrap up. I want you to tell everybody where they can find you. I mean, seriously, I mean, not only does he, um, you know, he gives great advice on his channel, but he has other really good people, uh, on his channel as well, that are other great.

[01:05:03] Uh, there’s like a, like a posse of these people that keep coming on his show that, that you, and that’s who you would go to. Like, if you’re talk, we talk about betting people, you know, look at like Nick’s channel and then like, oh, Darrell’s on. Oh, Roberto’s on, I mean, all these people and you can learn different aspects and things from that, but, but sorry, I’m, I’m rambling, but, uh, tell people where they can find you and they can subscribe for themselves.

[01:05:26] Nick.

[01:05:28] Nick Nimmin: Yeah. So, um, so if you just go to Nick niman.com, um, all roads will lead to Rome, um, there, um, or you can just hop on YouTube, look for my name there, which is up on the screen right now. Um, and, uh, and then YouTube will, you know, put me in front of you if you, uh, you know, take that route through YouTube search.

[01:05:42] The fact that we’ve been talking here and you’ve been watching, there’s a good chance. You might even get a recommendation here soon. Anyway, so just keep an eye out for my face on a thumbnail here over the next week. awesome. Awesome.

[01:05:52] Jeff Sieh: And where can people find all things? Grace, Duffy? Because if you guys haven’t noticed there is a new, uh, lower third for my friend, Grace.

[01:05:59] So talk real quick

[01:06:00] Nick Nimmin: about that. Yes.

[01:06:01] Grace Duffy: I started working for VO. Did that, that got micro? Yes. So I started working for V this week and if you’re not familiar with it, uh, do we have our lower third for where to find out we do? We, yeah, there you go. Join us at social media news. live.com/chat. Yep. And you can join our VO group and find out where it’s all about, but what that is, where you can find me now and here on the show, because I will never, ever, ever leave.

[01:06:29] Jeff

[01:06:31] Nick Nimmin: I can’t

[01:06:31] Jeff Sieh: get rid of her. She’s like the,

[01:06:33] Nick Nimmin: no, that’s that’s great. So yeah. We’re like peanut butter jelly. Everybody’s saying congratulations,

[01:06:37] Jeff Sieh: Grace. So that’s great. I’m so happy that she is at VO. You know, we we’ve loved VO for a long time. Yeah. And yeah, we’d love

[01:06:43] Nick Nimmin: for you guys to join. I use it for my panel members.

[01:06:45] Yeah. I use, I use VO too already. Yeah,

[01:06:47] Grace Duffy: it’s great. Well, and we interviewed Mitch, uh, Mitch, Don from he’s the head of community there. And the one that just like, kind of was like, come on over. Uh, I do think that was in may, so. You know, go through our video, go back and listen, go back and listen to that and find out how cool it is.

[01:07:03] And it’s free, free to use free video messaging. So like we ask nothing of you then to come talk to us. That’s

[01:07:09] Jeff Sieh: right. And you can also talk to us, uh, and leave us a rating and review over our podcast. Make sure you guys go to any of, of your favorite podcast players. Uh, leave us a rating review, cuz it really does help.

[01:07:19] Our next show is not gonna be next week. I am taking a break. I’m gonna be on vacation, but we will come back next week. The week after that with a, uh, some really great guests that we’ve got lined up for you for this next part of the year, but appreciate all you. Thank you, Eric. Thank you, Michelle. Brian is always Jim, all you guys who left great questions and comments today during the show and with that, we’ll see you guys next time.

[01:07:41] Bye everybody. Bye everyone.

[01:07:44] Nick Nimmin: You can connect your pro camera and then bring that into zoom via Ecamm Live’s virtual camera feature. So you can add your logo to the corner and you can even add a QR code or swap it out with your social media handle. In fact, you can drag and drop any image or video, even gifts, and you can add a PDF PowerPoint or keynote presentation here.

[01:08:02] So you don’t need a videographer producer or an editor to level up your zoom meetings. You just need Ecamm live.


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