SHOW TRANSCRIPT

This transcript is automatically generated by Descript.  Any errors or omissions are unintentional.

[00:00:00] Allie Bjerk: So for my live stream calendar, the first versions that I launched were like, how to sell from your live streams or how to, get clients from your live streams.

[00:00:07] But nobody bought those because they weren’t even doing live streams yet. You know, I was solving the wrong problem for people. What they were really saying is like, well, I like the idea of doing live streams, but I, the excuse they were making, I guess in this instance was like, well, I don’t know what to say on the live stream, so I’m not even doing them. Because oftentimes, as the experts, we know somebody needs to do, you know, X, Y, z.

[00:00:29] We’ve been through it probably a while ago, but usually there’s one standout option. That is something that the person is objecting to or believing in their brain that you can solve for them.

[00:00:41] Jeff Sieh: Hello folks. Welcome to Social Media News Live. I’m Jeff c and you’re not.

[00:00:45] Conor Brown: And I’m Connor Brown, and this is the show that keeps you up to date on what’s happening in the world of social media and more.

[00:00:51] Jeff Sieh: Have you ever wondered how a $27 product could turn strangers into loyal customers? Maybe you’re curious about the framework behind low ticket offers that cover their own ad spend, and then some, maybe you’re eager to turn your own expertise into a steady Restream of sales without the stress of constant launches.

[00:01:11] If those questions resonate with you, then you are in the right place Today, we’re excited to welcome Ali Bjork and an award-winning marketer who has transformed a single tiny offer into a thriving multi seven figure business, and she’s gonna unpack the steps, the psychology, and the AI shortcuts that make her method tick.

[00:01:30] So sit back, clear your schedule, clear your mind, and get ready for this week’s episode of Social Media News Live. Allie, how are you doing today?

[00:01:39] Allie Bjerk: Hello. I am so excited to be here. I’m excited for this conversation and just thank you so much for having me.

[00:01:45] Jeff Sieh: Oh, I’m stoked that you’re here. This is gonna be so much fun.

[00:01:48] Conor Brown: We are so stoked, and if you don’t know who Ali is, you should Ali Bjork is an award-winning digital marketer and demand generation strategist. Her frameworks, methodology and psychology background create a foundation for easy for all to access marketing and sales success. We’re so excited to talk about everything she’s got going on, so welcome again to the show, Allie.

[00:02:14] Allie Bjerk: Thank you.

[00:02:15] Jeff Sieh: So I wanted to do a big shout out to some of our friends. Oh, so Jim Fs, our friends from, fusion Marketing says hello, beautiful people. And Jeff, you’re rubbing off on him. Connor, I’m so sorry about that. But you know what is beautiful? It’s our sponsors at Ecamm that sponsor this show. You can find out more about them at Ecamm dot com slash Jeff Hughes code Jeff 15 to say 15% on your first purchase.

[00:02:37] They are what make the show possible. So big shout out to them. But we’re gonna dive right into this tiny offers, which Ally had introduced to me. I don’t know when you started at Ally, but I’m, I remember ’cause I was getting to live Streaming and I think your first, one of your first tiny offers was based around live Streaming.

[00:02:53] And I was like, I got it. And I was fascinated by it. So I wanna kind of jump into like, if somebody is completely new to Tiny Offers, what are some like initial steps or groundwork they, they need to start focusing on to actually start creating a tiny offer?

[00:03:09] Allie Bjerk: Yeah, so it was 2019, I probably when you originally joined, so it’s been around six years now. It’s been successfully working in my business for six years. So if someone is thinking about creating a tiny offer in their business, the thing that I really encourage people to think about is getting to know what their audience needs, what kinds of problems they’re struggling with, what’s keeping them up at night, and then choosing one micro piece of that and turning it into kind of like a mini course, um, that you could sell for $27 that’s gonna save them time, bringing them towards that solution.

[00:03:41] So it’s always that first step of the tiny offer, and I know we’ll get more into the details of how it’s all set up, but the thing that you might be seeing in your own newsfeed right now where you’re seeing these $27 products and there’s a, you know, a whole bunch of bonuses with it, the main thing is really attracting people who wanna buy that so they can save time on their journey.

[00:03:59] That’s how you’re gonna build your list with the right people, not just a low ticket can get kind of a bad reputation of low ticket buyers. Don’t do anything else and. I know they’re not really in it, but as long as you design that frontend offer correctly in the way that we’re gonna talk about today, that’s gonna grow your list full of people who value their time more than their money.

[00:04:18] And of course, those are the people who will continue paying for education and paying for higher ticket products.

[00:04:22] Jeff Sieh: I love that ’cause so many people talk about, it’s so important to just get ’em on your list with any kind of thing that you send them just to get that, you know, that transaction, of that free offer. So I love training them beforehand to make money. Right. So I think

[00:04:37] Allie Bjerk: Yes. Yeah, that’s a great way to do

[00:04:39] Conor Brown: you know, you, you’ve talked about how you’ve used this successfully since 2019, and I love your story about how you were just looking for something that, you know, could quickly scale and wasn’t taking so much time away from you, but was effective and, and, and growing your business. So you kind of created this method and tested it and it started to work.

[00:04:59] But what was kind of that moment, that aha moment when you were like, you know what? I think I’m onto something here. Let’s, let’s double, let’s triple down on this thing.

[00:05:09] Allie Bjerk: Yeah, I mean the, the version that ended up working was a live Restream calendar, but that wasn’t the first iteration of what I launched. The first time I created a low ticket product, it was, it was really complicated. It was like, how to sell from live streams, and I had the psychology completely wrong. So once I figured out that piece of it, of like selling the time saving thing upfront and making sure that you’re attracting, it’s more about the, the psychology of the person who’s buying it, not just making a sale.

[00:05:35] And once that clicked. It helped all the other, you know, like the value ladder that they talk about, all the other products that I had, people started kind of like waterfalling into the higher ticket once I shifted what I was selling on the front. So then it really clicked like, wait a minute. That makes a huge difference.

[00:05:51] Not just making the sales, but making the right kind of sales. People will just sort of naturally ascend into your other products. As long as it’s the right fit upfront, it’s not just anything to sell or like make that, you know, tripwire or whatever other names people have for low ticket stuff. As long as it’s designed in the tiny offer method, that’s what helps people ascend.

[00:06:11] Jeff Sieh: So you mentioned Tripwire, and I think that, you know, it’s kind of tiny offer versus, tripwire. They’ve been around for, a while, but you turned that low ticket concept into like this comprehensive, tiny offer. And I know we’ll talk about the bonuses and kind of things you have with that. But what did you do differently to make Tiny offers so effective?

[00:06:29] Like, I mean, ’cause this is a, it kind of low ticket has been around, but like your tiny offer, which you actually trademarked. how does it differ between the, the traditional tripwire funnel.

[00:06:41] Allie Bjerk: so tripwires, you know, it was like you just throw a $7 thing on the back of any type of funnel and, and it was kind of just to recoup your ad spend if you were paying for ads. It didn’t necessarily have to do a lot as far as shifting beliefs of the people that were buying it. And the way that I’ve.

[00:06:57] Kind of differentiated from, you know, SLOs, what people typically think about self-liquidating offers or tripwires. Tiny offers are different in that the psychology is so based around saving the time upfront. but then also when you have an order bump that you add on in a one-time offer that you add on, they all go in a really specific order and are designed in a really specific way with the specific type of bonuses.

[00:07:21] Like, you know, I don’t wanna get too deep into it without covering the basics or the foundation first and, and lose people. But, but when you, you think about attending a webinar and there are certain belief shifts that happen in the right order and, you know, any live challenge or any type of conversion event that people attend, it’s all about shifting beliefs inside of that event.

[00:07:41] And you can do that in your low ticket products, depending on what bonuses you’re adding or what order the bonus is in or go in, you can do a lot of that belief shifting and, and even seeding your higher ticket offer inside of the low ticket. So it becomes this, this really great. Kind of all immersive experience where people are building trust, there’s some amount of reciprocity being created ’cause they get so much value for such a low price.

[00:08:03] I think the, the quality and just the sheer amount of content that I put into these in a, in an easy way, we can talk about that too. Um, it, it gets people in and it, it doesn’t annoy them that they just bought a $27 thing that’s not valuable. Like, oh, this should have been a blog post or a freebie. We really build it full of value and that makes a huge difference.

[00:08:24] Jeff Sieh: Awesome.

[00:08:25] Conor Brown: I think too, with something that, you know, costs money for the entrepreneur to make, but also you’re selling it. So, so the person is, is parting with money as well. People, I think when they’re first creating this first tiny offer, they can get a little nervous, right? Because they want it to be perfect. They want it to be of value like you were just talking about.

[00:08:45] and they can kind of get bogged down with like, okay, well what is that, that tiny offer, what is that first thing that I can create that funnel that I can offer to people? What are some common mistakes you see the newbies making with, with their first tiny offer funnel? And what do you think is, is one element that, that people often overlook when, when creating their first funnel?

[00:09:06] Allie Bjerk: Yeah, and it’s, it’s nuanced because I just said put a ton of value in it, but also not too much value because you don’t want a, you don’t wanna take forever creating it and then never launch it, which I see happen. or you don’t want people to see the page and assume that there’s something wrong with you as a creator, that you’re selling so much for such a cheap price, you know, you don’t wanna discount your value either.

[00:09:26] So some of the biggest mistakes that I’ve seen people make are trying to go too broad with what their tiny offer is. So, for example, my very first one that was successful was called Live Restream 365, and it was about creating a three minute live Restream every day. That was the promise of the product.

[00:09:40] Super simple. I gave them 365 ideas, and this was before ai, so I had to like come up with all of those from my own brain, which took a really long time. But, but it was that concept of I’m solving one ultra specific problem with a new solution, like a new way of doing it. The new thing is just a three minute live Restream every day.

[00:09:59] You get in front of people, they see your face, and it’s a win. Other times people would create a tiny offer that’s like everything you need to know about social media ever for $27, and, and it’s like people’s brains can’t quite grab onto it the same way. If it’s too broad, it’s like, well, I don’t know if there’s stuff in there that I don’t need.

[00:10:17] I, I really like this really specific livestream thing, but if there’s too many things or it’s too broad or too general, that’s what I see. People do a lot in the name of value, but then no one’s, you know, it’s like the dopamine doesn’t light up. People don’t get as excited about it when it’s not ultra specific.

[00:10:33] So, one of my clients was a fitness person and she created a tiny offer that was called ABS Accelerator. Right. That’s a, a really easy example to remember. However, if, if it was like everything you need to know about losing 20 pounds, it’s totally a different, it could be the exact same thing on the backend, but it’s all about that being memorable piece and, and people being able to feel like they’re gonna get a win from buying the product.

[00:10:58] Jeff Sieh: That’s awesome. So, so what fascinated me too is you talk about your psychology background, like you studied that and, and I think you got a double major, if I remember, or something like that in your, in hearing you talk. So I, I really love that you bring so much psychology into your, that you’re creating these tiny offer myth mythology.

[00:11:17] And so what buyer behavior insights have you kind of woven into these small offers? I know one, you make it super simple, like it’s, it’s solving like one problem. And are there any other things that you, you kind of work that psychology background into when you, when you start creating a, a tiny offer to connect with your audience and convert?

[00:11:36] Allie Bjerk: A lot of it is specifically sales psychology. So if you’ve ever been to a sales training or you’ve ever studied sales, you know, most people’s objections are around time. Like nobody has time. people immediately object on money, like, oh, I’m not gonna have money for that. Even if they do their brain just goes there first.

[00:11:53] And then oftentimes the third one. Is around like self, kind of self-worth, or value, or am I going to actually be able to use this? Is this gonna work for me? I’ve failed before, you know, some of those types of, thoughts. So I build those into the bonuses. So with the main offer, we wanna save them time first, and then when we go through each bonus that we’re adding.

[00:12:15] We need to add one that’s gonna show them how they can implement even quicker. A bonus that’s going to show them, why it’s even more valuable. Like show them how they’re gonna get their money’s worth from the product. And then a bonus that’s sometimes like productivity or sometimes showing them how it’s gonna work for them, even if they failed before or it’s kind of like a, guarantee that they’re not gonna fail with the product.

[00:12:36] So we have one main offer and then three bonuses that hit the kind of the universal human objections that we have. And when you build that into the whole offer and sell it for this no-brainer price, there’s no really risk involved in it. I always put a 30 day money back guarantee on my front end stuff so that even if people get in there and They, know buying it, if I don’t like this, I’ll get my money back. so it’s all really built into that impulse purchase and people not needing to think about it. Because I always, I, the other piece of it is that I always run ads to cold traffic that go directly to the sales page. So they don’t know me.

[00:13:10] There’s no, know like, trust, there’s no value, my, reputation or clout. They’re brand new to me. So I have to overcome any of those fears about buying from a stranger. Even for some industries, if you’re, if your buyer’s not used to buying things on the internet, like from people instead of brands, you have to kind of knock down a bunch of those objections first.

[00:13:30] And the tiny offer does a great job of doing all of that.

[00:13:33] Jeff Sieh: So you mentioned, I, I want to kind of give some examples because you mentioned this in your presentation at Social Media Marketing World, the abs,lady that you mentioned who sold the fitness stuff, you, her bonuses I thought were really cool because you mentioned like, okay, somebody says they like, I have a keg.

[00:13:48] No, I don’t have, you know, a watchpoint, you know, a six pack. so the, the thing that you had mentioned, those bonus offers, offers, they actually go and fix those questions that people may have problems with buying the, the, the thing like, okay, I’m an impulsive eater. Like that, there’s a whole, like, extra bonus for that.

[00:14:04] And there was like, okay, I just, you know, had a baby. How do, how in the world can I do that? she answered a question with another bonus. So is that how you recommend for not just like a fitness, kind of area of expertise, but like any, anybody, you go and you try to think of those problems people are gonna have before they’ll buy and then answer those questions.

[00:14:22] Okay.

[00:14:22] Allie Bjerk: Exactly. So I’ve heard Frank Kern explain this as the Yeah. Buts, like, I love how he says it. so anytime someone’s on the page and they’re, they’re reading your copy and they see that, that main time saving offer, and they’re like, yeah, but this won’t work for me because of this. Like the, I just had a baby, or I eat ice cream before bed every night.

[00:14:40] Like, I have these habits that I know even if I buy this product, it’s never gonna work for me. So if you think through your audience and what yeah, buts they’re saying, those can make some really good bonuses too. And especially when you align it, make sure you have the time one, you have the value one, and you have like a self worth related one.

[00:14:57] That’s where you can really, get it perfect on the first shot.

[00:14:59] Jeff Sieh: Awesome.

[00:15:00] Conor Brown: You know, in 2025, I think the, the marketing,Focus is on list building, right? And as it should be, you own your list, you own the communication to your, your followers, your potential customers. And I think it’s so, so, so important. you know, ally, you’ve mentioned how you don’t really do lead magnets, right?

[00:15:19] You don’t do that free opt-in or anything like that. You, you kind of go in with the sales page you just mentioned. You know, you, you target cold traffic with the sales page immediately, and your method really uses Facebook ads and, and, and selling to people, to get them to convert on this tiny offer.

[00:15:38] But do you see tiny offers that as a way to also maybe, you know, convert existing either social media followers or blog readers and, and finally turn them into an engaged customer? Or is this also something that can just be used to grow your, your list with, with a less focus on, on selling something?

[00:15:57] Allie Bjerk: that’s such a great question. And I think a lot of it depends on the person’s business model. Like not everyone wants to run meta ads, and that’s totally fine for, for people that have more of an organic focus or have been list building for a long time. I had a client who had only done freebies previously and he did launch it to his email list and he said that like 80% of the people who bought the tiny offer from his email list had never paid him a dime before.

[00:16:22] Like it created these first time buyers of people who had been on his list for a long time, hadn’t, hadn’t done anything. But the cool part about how he did it with his business model is that he had a membership on the back end, so that reoccurring revenue, he had people who had never bought from him before.

[00:16:38] Bought his tiny offer, but then immediately jumped into his membership as a one time offer off of his tiny offer. So they’ve been hearing about his membership for years, probably, but they’d never signed up until they had an opportunity to buy it. And then it’s like, well, I’m here. I already put my credit card information.

[00:16:55] I’ll give it, I’ll give it a shot. He had a, a bunch of people jump into the membership that had never, never even thought about joining it before. So I think it can be really cool to, to work into different business models. I’ve also had people who had, they’ve been building their content for a long time.

[00:17:11] They, you know, kind of had that influencer status on Instagram, but they never monetized, or they’d never sold anything before. And they, they put it out on their social media and they, even if they did a story or a reel or something that’s like, Hey, I just created this $27 product that’s gonna do X, Y, Z, they were able to get people from social media onto their email lists, a lot easier.

[00:17:31] You know, people would never, never gotten a freebie from them or anything. It, it was a good way to convert people into. their email list from organic too.

[00:17:39] Jeff Sieh: Awesome. So we had Vincent Legacy and last week, talking about memberships, and I’m just, I’m really, interested in, you know, using like this person you said had a membership at like the, the final offer after the kind of the stack, of going through your tiny offer kind of system.

[00:17:55] What, because aren’t memberships? I think I, I remember seeing it for the, the ad, the ab lady too, that you talked about in your talk. Is it okay to like, okay, you have an offer for $27 and you move up to the $49 kind of middle offer, and then the final offer be that membership, but it’s actually like $19 a month.

[00:18:13] Does the, the psychology, I, I’m just wor wondering about pricing. ’cause I know a lot of people wanna start or have memberships and this might be a way to get people in there. So how would the pricing strategy work for something where it seems like it’s going down for the final offer with the $19, but it’s recurring revenue.

[00:18:28] So how do you, how do you think through that, I guess?

[00:18:32] Allie Bjerk: Yeah, I’ve, I have a lot of cases where that’s worked extremely well where people have this $27 product on the front end. I have a client who, she has a membership that helps health coaches with templates, like she’s got pre templated, challenges that they can launch or eBooks that they can use, and she was able to add, I think, 2,500 members.

[00:18:51] At 19, I mean, do the math, like she’s doing very, very well. But she only, she only did tiny offers on the front and then she had her this $19 a month membership on the back end where she would have, she kind of rotated her front end tiny offers where it was like, here’s a protein bundle that you can resell as a fitness coach.

[00:19:10] So they’d buy that and then it was, Hey, do you want a bunch more templates like this? I have a whole library and I also have coaching and I have this community. And, it’s only $19 a month. And the rate at which people joined was. Way higher than if she would just send cold traffic to the $19 a month page.

[00:19:26] ’cause they’d be like, ah, I have Netflix and I have this subscription and I have this and I have that. Like, I don’t need another subscription. Like I think when, just because it’s a lower ticket amount, I, people do the math and they, they’re comparing it to all the other things that they might have to cancel at some point and the work of having to do that.

[00:19:42] And what if they don’t let me out? And what if it’s a pain? Like they have all of these other objections where even if it’s not a money objection, there’s still that subscription objection where if they’re adding, you know, more and more things each month, it does add up a lot. So, so even though it’s lower, it still does take, you know, some amount of good copy to get people to sign up.

[00:20:01] and it works great in that one time offer position. instead of a confirmation page or a thank you page, just to clarify, for anybody that’s listening, they buy the main offer and then instead of being like, Hey, thanks, you bought this product, here are your next steps. Instead it’s, you might also like this product.

[00:20:16] So it’s kind of complimentary to what they already bought.

[00:20:18] Conor Brown: Jeff, I have a follow up around that too. I think, you know, we’ve talked a lot about tiny offers being a, a great opportunity to convert people and then eventually, you know, have them waterfall into those higher level products. But then on the other side, a, a great way to build your list and eventually you have another offer for them, or maybe you monetize your list in another way and you can kind of offset the cost there.

[00:20:41] But Allie, have you seen people that have just structured their business or have seen a lot of monetary success from just the tiny offers alone and they don’t really have a higher end thing, or they’re not too worried about list building, but really just focusing on the tiny offers and, and having that be a profitable kind of, of, of arm of their business.

[00:21:01] Allie Bjerk: Yeah. So for me, the game is always you know, it’s kind of like a teeter-totter where I’ve got the average, cost per purchase, like what I’m paying Facebook to get someone to buy, and then the average cart value how much they end up spending once they’re in my world, if they go through the tiny offer process.

[00:21:17] ’cause I’ve seen funnels that have, you know, five different steps on them, and it’s all about just getting the average amount up so that you’re, you know, two or three xing what you’re spending on ads. It was a lot easier in 2019 to have an entirely tiny offer. You know, you could just, you could, I was getting like five x return on my ads and that that just doesn’t happen as much anymore.

[00:21:38] Um, but I think if you have the right business model and you’re. You’re there optimizing and testing and, and it’s, it’s interesting because it’s like an interest rate. 1% makes a huge difference, right? So if you’re optimizing your funnel, you can increase every step by one or 2% conversion. You can get it there where you have consistent amounts of, uh, good chunk of profit.

[00:21:58] And then it’s all variant on how much you spend on the front. You know, if you wanna make 30 KA month, then you’re spending, you know, 10 KA month on ads and you just make sure that your two three x is there. But it does take a lot of testing and optimizing to get to that point. And having a, you know, a, an avatar that is willing to buy some higher ticket things helps as well.

[00:22:17] Making sure those offers match matchup

[00:22:19] Jeff Sieh: So when you say hire ticket, do you

[00:22:21] Allie Bjerk: well ticket for a low ticket funnel,

[00:22:23] Jeff Sieh: okay. Yeah.

[00:22:24] Allie Bjerk: not like high ticket, like 30 high ticket, like.

[00:22:28] Jeff Sieh: right. Yeah. Gotcha. So let, let’s talk about the targeting the right audience, because you know, ad, like you mentioned back when you first did your kinda live Streaming thing to your tiny offer, now they, the ad platforms have changed dramatically, right?

[00:22:43] So how have your targeting strategies for Tiny offer campaigns changed? And do you approach like choosing an offer like an audience differently for a $27 offer versus maybe like a high-end webinar or something else you’re, you’re doing. So what are your thoughts on that, like changing those campaigns?

[00:22:59] Because I, I know in your presentation you mentioned how you used to run Facebook ads and now you kind of almost do almost like a hands-off approach kind of.

[00:23:05] Allie Bjerk: yeah, yeah. I, I more, more than, more often than not these days, I’m letting Facebook’s advantage plus options kind of work their magic. There was a, a long period of time, even within the last six months, where I was like, no, I’m gonna control my targeting. I’m gonna control my. My audiences, where my ads show, what variations of my ads they’re showing.

[00:23:27] But I’ve kind of taken a step back a little bit and I’m seeing a lot more success now, leaving the targeting open and letting them figure it out and leaving some of the, you know, creative placements and options. Just leaving that open and, and trusting that Facebook’s ai, I guess, and their algorithm is getting smarter and smarter to figure out who matches up with the ads.

[00:23:49] Whereas back in the day it was, this person has to, like Amy Porterfield and Russell Brunson and Brene Brown, like I had the perfect audiences. They shop at Whole Foods, you know, like I knew exactly who my avatar was and I would build an audience based on that, but I would also scale it based on who was in that audience.

[00:24:06] Like I’d have one audience that said, you know, all of those things. Plus they’re only 25 to 35. And then I’d have another audience that was like, these people are 35 to 45. And that’s how I would scale. I would just create these like micro. Audiences that I would just keep stacking. And I think they call that like horizontal scaling and vertical scaling.

[00:24:23] There’s like two different ways to do it, but now it’s more like I just, I open it up and I put my budget in and I let Facebook control who it’s gonna show. And, you know, I give them a lot more, I, I often do bid caps and different things where I’m saying I don’t wanna spend more than $30 or $50 depending on the offer to make this sale.

[00:24:44] And, and then just giving them some, you know, leeway to make those choices. For me,

[00:24:48] Jeff Sieh: Gotcha. Gotcha.

[00:24:50] Conor Brown: What about the pricing around it? You know, ’cause, ’cause it’s, when we talk about tiny offer, it’s like, okay, it’s gonna be a, a tiny price to, or, or a price that they’re, uh, they won’t object to Immediately off the bat, I know you really like, the number 27. I like the number 27 too, because my birthday is May 27th.

[00:25:09] Hopefully

[00:25:09] Jeff won’t forget it this year. There you go. 27th, right? Let’s go Jeff. Mark it in your calendar. Now. May 27th. August 27th. It’s easy. but is that, is that number the universal sweet spot, or, or does it vary about regarding, you know, the niche you’re going to, the audience you’re targeting, the thing that you’re offering?

[00:25:30] Like how do you pick that? Is it lower? Is it higher? What’s, what’s, what’s behind it?

[00:25:35] Allie Bjerk: Yeah, so 27 works consistently, but I have tested other variations of it. Like if you, if you work with, like a lot of my audience has moms as their audience, and it’s really hard for moms to spend money on themselves for some reason. So we’ll often start lower if there’s a mom audience, we’ll start with like $17.

[00:25:53] If you have an audience that’s really well trained, to spend money, like they’re always buying courses and always buying tools and info products, we can go up to even 47, 57. I’ve seen some work at 97, depending on the sophistication level, I guess, of who you’re targeting. But it’s generally, it’s always, always ending in a seven.

[00:26:11] I don’t know why. It’s like that charm pricing level that our brains really like. But I’m sure a nine. You know, you can, it’s all, you know, the marketer’s typical answer, like it depends or, I don’t know, test, like there, I’m sure other ones would work if you were really committed to it. If you loved the number 38, you could probably get it to convert to.

[00:26:28] Jeff Sieh: Gotcha. So, this is a question for Ralph and it kind of, it kind of goes into my next question as well. So Ralph says, what’s the best form of engagement you have found to promote an offer on a podcast? It seems like landing pages don’t work thoughts. And so I know your big I I mean, you mentioned even Ray Edwards who’s copywriting.

[00:26:45] So I think,

[00:26:46] tell me if I’m wrong, but if you’re, if your landing pages aren’t working right, it’s usually not the landing page’s fault. It’s probably the way you’re saying it. It’s like the copy on the page, and I know you test and retest, and that’s one thing that’s great about digital is like you’re not locked into a print.

[00:27:03] You can change things as much as you want. So. What are your thoughts on, you know, landing page optimization and how long do you let it go before you change it? You know, I think that would kind of help answer some of Ralph’s questions.

[00:27:15] Allie Bjerk: I’ve, I found that that hook at the top is the biggest thing that you can test. I just looked at somebody’s page yesterday. where, where the hook, you know, I, I can guarantee that if they change the hook or just the hook, they’re going to improve how that page is performing. But I’ll usually test two different versions of something and I will, split test run even.

[00:27:35] I mean, it does depend on how much traffic is making it to the page, but I generally say about three days worth of time if there’s a significant amount of traffic. And then I’ll make a decision on which one is converting better based on different, um, data that I see on the page after three days.

[00:27:51] Jeff Sieh: Cool. So on these, let’s talk, I want to kind of dive into this, ’cause I think this is fascinating. The, the kind of the, the funnel structure kind of tweaking it. So what does like a, a tiny offer funnel look like in 2025? Are, you know, are they, are they doing this, this, you know, the classic set setup of a $27 low cost offer with an order bump and then a one-time upsell?

[00:28:12] Or have you seen like. Innovative things like adding another, a subscription trial or multiple upsells or linking to, you know, a, a tiny offer to a live webinar. Like what, is there things that you have tweaked from when you first launched? Or do you just like that tiny offer order bump, you know, bigger, bigger offer.

[00:28:30] Allie Bjerk: No, I am, I’m seeing all the variations right now. Kind of, you know, if you’re looking at what’s working already in your business, or say you’re someone that does live events or live webinars, you can easily add on a kind of a tiny offer type product on the thank you page after they register. I mean, they could be getting a workbook or something that compliments the free training that they just signed up for.

[00:28:52] It’s a lot about just making sure your ad spend is covered or you’re breaking even on the front end, where before it, that wasn’t as much of a focus. Um, ’cause ads were a lot, you know, cheaper way back in the day. But, but now it’s, you can kind of adapt the model to anything that you’re currently doing.

[00:29:08] I’ve seen people do two different order bumps where there’s different check marks. You know, you can check and add on multiple things or up to like four or five different upsells in the same buying experience. So I think it’s really. Someone’s comfort level with what products they have available, with how much selling they’re willing to do on the front.

[00:29:25] ’cause you’re gonna get complaints if you get to like two or three or four one time offers. But some people, you know, as long as their ad spend is covered and they’re making the cart value that they want, that’s more important to them than if you, you know, I, I put surveys on a lot of my funnels too, at the end just to see what people think.

[00:29:42] And, and I know when I get to like three or four one-time offers or like additional pages, my, my score or my feedback on the funnel goes negative a lot more quickly. but, but it, I make a lot more, and, and my heart value from those funnels too. So it’s kind of a, do you wanna make money on the front and possibly annoy people or do you want to really, you know, double down on that, like reputation and reciprocity building, background of the offer?

[00:30:08] Like, what’s the point of what you’re doing first, I guess.

[00:30:11] Conor Brown: Our friend, Amy, has a great question around the setting up of the ads and, and how you can test that. And Amy, Keith says, can you tell us more about testing? If the ad isn’t working, what are some things you tweak when the offer isn’t working as well? And kind of to, to dive into that a little bit more too Ally, what for you do you look at to determine if it is working?

[00:30:31] I know you’re, you love the, the outbound click metric, I believe, but then also more cart value than, than what you’re spending on the ad. So what does working look like for you? And then when something isn’t working, how do you know what to test and, and adjust? Are you running multiple ads that, that sort of thing?

[00:30:52] Allie Bjerk: Yeah, so when I am, when I’m testing, you hit the nail on the head with the ads. The first thing that I’m looking for is to see if people are clicking and not just click rate, but outbound, unique, outbound click through rate is the one that I look at, and I want that to be at least at 1% or higher. If it’s not at 1% or people aren’t clicking on the ad, then I know that the, the hole that I need to fix is from the ads.

[00:31:15] But if they are clicking to the page and they’re still not buying, then I can kind of, you know, make the assumption the ad is okay, the messaging on the ad is working. If people are clicking at the rate that I want, and then I kind of like mentally match up where things might be breaking down. Like if the ad is working, does the ad have slightly different messaging than what the page is saying?

[00:31:33] And can I kind of make some assumptions based on. Which ads people are clicking on that maybe I need to add more of that information to the page. Maybe I need to tweak the heading so that it, you know, relates to the ad topic a little bit more. But I wanna see usually, at least in the beginning, about 5% of people who are looking at the page end up becoming buyers.

[00:31:54] So if I have, you know, a hundred people go through, I wanna see, like five sales from that.

[00:31:59] Jeff Sieh: Gotcha. So this is the part of the show where I love the most. ’cause it’s like free consulting. ’cause I have so many questions. So, um, the, the, one of the things that I know a lot of people, and we talked about this, your exact process in our mastermind that Connor’s a part of as well. and, and one of the things, you know, it sounds really easy.

[00:32:17] Oh, I’ll just create a, an easy free offer, but because you’re so specific of only answering one question and to make sure it works. Because in your presentation you really said that like you can’t just throw like a random offer for an order bump. It’s all gonna make sense in the sequence. Like it’s, it makes sense to stack on top of your, your previous sale.

[00:32:36] So what are your suggestions for people who are struggling to come up with that tiny offer at first, right here? Me, like, ’cause there’s so many things we can do. Like we, most of us are entrepreneurs. We have tons of ideas. We put out courses, we put out things, you know, live shows. What do you do to get people to focus and focus on the right things when they start coming up with their, their tiny offer at first?

[00:32:59] Allie Bjerk: Yeah, so, so making, brainstorming a list of all the, I guess maybe all the different ways that you help people, you know, come up with your list, but then matching it up with what did they think they need to start with, or where did they think they’re at? Because oftentimes, as the experts, we know somebody needs to do, you know, X, Y, z.

[00:33:17] We’ve been through it probably a while ago, but usually there’s one standout option. That is something that the person is objecting to or believing in their brain that you can solve for them. So for my live stream calendar, the first versions that I launched were like, how to sell from your live streams or how to, you know, get clients from your live streams.

[00:33:37] But nobody bought those because they weren’t even doing live streams yet. You know, I was solving the wrong problem for people. What they were really saying is like, well, I like the idea of doing live streams, but I, the excuse they were making, I guess in this instance was like, well, I don’t know what to say on the live stream so I’m not even doing them.

[00:33:54] So that was the kind of the excuse that I took away with the product of like, I knew that they needed to sell. Like there’s no point of doing live streams if they’re not gonna, you know, get some type of traffic from it or do something for their business. But they weren’t there yet. They were just thinking about, if I knew what to say, then I would be more visible.

[00:34:12] So if you can think through, you know, what is the reason behind the reason I think either Tony Robbins or Dean Grazi calls it like the five why’s, like if you keep going a layer deeper. And like, well, why do they believe that? Well, why do they believe that? Why do they believe that? So you just keep digging and digging into what the real challenge is, and then that that can help you, come up with your solution.

[00:34:31] Like I talked to somebody last week and they wanted to create a, they wanted to sell a GPT or a custom

[00:34:38] GPT to help write or help repurpose long form copy, or turn their blog posts into other types of social media. But when after I got talking to them, they weren’t even creating blog posts, right? So, or they weren’t creating blog posts yet.

[00:34:52] So that, that really wouldn’t solve any pain points that they have, because like, if they’re not even creating blog posts, then they don’t need something that’s gonna repurpose their blog post, be better off teaching them how to create a custom GPT or something like that, you know?

[00:35:05] Jeff Sieh: Gotcha. Gotcha.

[00:35:07] Conor Brown: What about, you know, if people are still kind of very hesitant about the Facebook ad strategy, you know, and they just want to do this on social media or, or whatever platforms that, that they’re relevant on right now to their audience. Abby has a perfect question around this. She says, what sort of social media content strategy works best with tiny offers and how much information are you given to the audience for free?

[00:35:32] same thing I think kind of goes when maybe you’re on a show, right? And, and you’re talking about your, your tiny offer. What is kind of the sweet spot for that? And, and Ally, what have you seen that that works well when it comes to social media content promoting your tiny offer?

[00:35:47] Allie Bjerk: Yeah, so a lot of my, the content that I do create and I’m less into organic, like if you go look at my social media channels, I’m not posting it every day or multiple times per day. but when I do it is usually value-based. You know, my, my social content is a lot of just giving insights or ideas and then if they want the how to or they want the tools, a lot of times my tiny offers will be a tool that somebody could use or a template they can update, swipe files or Canva.

[00:36:16] Things I give are, not give out, but those are often pieces of my tiny offers. So all the things that I create content-wise are, are teaching the kind of the what, and then the tiny offer is giving them more of the how to implement it. It’s giving them the tools to get it done easier.

[00:36:32] Jeff Sieh: Gotcha. So. I’m kind of, I’m interested in this, you know, you said one of the things I, I know that you talk about, you don’t have to have a launch and you don’t have to have some of the things that we’re all accustomed to as marketers. Like you have to have a launch and you have to have it, this plan out six weeks and all this stuff.

[00:36:47] And your stuff is very, like, it’s, it’s traffic based. You buy ads and then you point it towards your, your landing page. Is it worth doing like kind of a hybrid thing where you actually, like, you launched to your list as well, and maybe you do do a webinar where you push your final offer if that’s something you want.

[00:37:03] Are there, are there strategies that you like to do on top of just running, you know, your, your Facebook ads to this and, and launch? Like, let’s say we, we watch the show we’re we buy your course and then we, we have our three offers that we have. Is that all we have to do is just go and hit, go on our Facebook ads or is there, you know, value added by doing some of these other things?

[00:37:24] Allie Bjerk: Yeah, that’s such a good question. And I think one of the biggest differentiators that I’ve seen is that your list already knows and loves you no matter what. Like I’ve had people who sell their tiny offer to their list and it, it sells really well, and a lot of people buy it. Conversion rates look awesome, and then they go turn on ads.

[00:37:41] And it doesn’t work anymore. It’s like the, the messaging for somebody who already knows you sometimes is much easier than someone who is cold to you, doesn’t know you. They just need a lot more context about the product. The product needs to be a better fit. So I think about that too, of if it’s going to be truly an offer for cold traffic, I have to think about it a little bit differently than something for my list.

[00:38:03] My list is a lot more likely to buy something if it’s $27. You know, there’s some amount of sales that would come in. So that’s something, that I’ve talked to people about that. Just understanding, even if you test it to your warm audience, it doesn’t necessarily mean that it’s gonna be a home run as soon as you turn the ads on.

[00:38:19] that doesn’t exactly answer your question, I don’t think. But, but there are different strategies based on the person’s business model and how they wanna fit it into what they’re already doing and have that hybrid model of launching it and that if you haven’t run ads before and the ad budget feels scary, that can be a really good way to kind of seed your ad budget too.

[00:38:37] If you do launch it to your existing social media following or your list

[00:38:42] Jeff Sieh: yeah.

[00:38:42] Conor Brown: have a question too about what happens next. So somebody gets your tiny offer, maybe they have Yeah. the add-on, right? Maybe they have the, the one-time offer as well. But I would assume that you might have an email sequence kind of attached to that, making sure that, Hey, any, any questions about this?

[00:39:00] Hey, are you getting the most out of this, this offer? What does the after the purchase look like for, for your customer? And then also. Do they automatically get added to your list? When’s the next time you’re, you’re trying to sell to them again

[00:39:14] Jeff Sieh: that’s a good

[00:39:15] Allie Bjerk: Yeah, I, I do it right away. Like I, I assume if they’re there, they’re excited. That’s the most excited they’re ever gonna be about emailing and getting emails from me. You know, they just learned who I am. They haven’t forgotten who I am yet, so I will, I. Once somebody buys, I always get, phone numbers with them, their purchase.

[00:39:34] And then I send an SMS out and I just check in and I say, Hey, did your order come through? Okay, everything good? Do you have any questions? And then I kind of leave the text alone. ’cause I assume most people don’t wanna get more after that. But then they go onto my email list. I do about three to five days of nurturing and kind of explaining how to get the best use out of their product.

[00:39:53] So I’ll say, you know, most people who are successful with this product, they just purchased, they’re, you know, putting time in their calendar to log in and go through the content. They’re downloading the templates, they’re doing this. I kind of give them a checklist of this is how you can get the most outta what the, what you just bought.

[00:40:07] And then after that I offer a more. Kind of all encompassing, training on how to, how to jump in the, the biggest way with what they just bought. Like if you wanna learn an implementation guide or you wanna come to this, I have an Evergreen webinar basically, where they can opt into watching that training.

[00:40:24] And it’s a 60 minute training that then sells my higher ticket course that I have. That’s like the, you know, the whole thing, everything you need to know. And it’s about tiny offers. So mine’s a little meta. So I’ll have like different types of tiny offers. And like my, my tiny offer I have right now is about creating courses with ai.

[00:40:42] ’cause that was a big pain point that I saw a lot of people have. It’s like, I would have more to sell if I could create it faster, or I’ve had this course in the works for years and I haven’t finished it yet. So I created a tiny offer about that. So I have to make sure that the journey makes sense or the context makes sense to now why I’m selling them a course about tiny offers.

[00:41:00] You know, so I have to kind of build that story up and explain why this is the best strategy and why they should watch the training. And, and then after that they go into a sales sequence and then, yeah, and then that’s,

[00:41:12] that’s how they get into

[00:41:14] Conor Brown: I

[00:41:14] Allie Bjerk: stuff. Yes.

[00:41:17] Jeff Sieh: that’s good.

[00:41:21] Conor Brown: know. AI and, and using that for tiny offers and those sorts of things. Well, I know you’ve had a lot of tiny offers before then. When is a tiny offer tapped? When do you retire? A tiny offer. When do you then say, we gotta come up with a different, different one, and, and is that just an iteration on a previous one or when is it time to go?

[00:41:42] We have to do something totally different.

[00:41:44] Allie Bjerk: Yeah, that’s a, a really good question. And my original tiny offer, the calendar I ran for three years, that exact same offer. The conversion rates never changed, but I stopped it because it had so many, other people modeling the exact same product that I was. I was getting sick of it and I was like, you know what?

[00:42:01] I need to do something different. ’cause every other feed or new speed ad was someone selling a calendar about social media. So I got, you know, my little rebel heart was like, I need to do something different because I don’t wanna look like everybody else. so then I kind of came up with the next version after that, but it probably would’ve continued running profitably for a long time.

[00:42:22] ’cause it was just that, it was that spot on for what people wanted. And maybe, maybe it’s not live streams, you know, maybe I could do reels or maybe I could kind of take the same concept and turn it into something different, based on the time. ’cause there was definitely a phase there where people were not live Streaming as much as they were in 2018 and 2019.

[00:42:40] Jeff Sieh: Hmm,

[00:42:41] Allie Bjerk: So kind of keeping it relevant for the context of what’s happening

[00:42:44] Jeff Sieh: so I want to go kind of shift a little bit to, to landing pages. ’cause that’s very, very important with this whole system. Like, they’ve gotta convert, right? They’ve gotta, they’ve gotta convert. And I’m a big fan, fan of, Donald Miller Miller’s StoryBrand, which, you know, basically you are not the hero of your story your customer is, and that’s who you need to make the hear of your story.

[00:43:03] So, on landing pages, where is the balance of that? Because it’s cold traffic coming to you. And so you’ve got to acknowledge and show how much you’re an expert on this and why they should buy from you, but you also don’t wanna make it about you. You wanna make it about the problem you’re solving. So how do you balance that on a landing page?

[00:43:20] Because it’s definitely cold traffic coming to you. They need to kind of know who you are. Or do they, I mean, do you just like, this is it, you can, this is what I’m gonna give you. Doesn’t care who’s saying it, it’s just the, the value there on the page. So what are your, how do you do that?

[00:43:34] Allie Bjerk: That’s a good question. So my first, the first one I launched, I had no social proof. Like I had maybe 400 people on my email list after being in business for five or six years. Like, it would never been a focus of mine. I didn’t have any cool logos or anything like as cenon. I didn’t have any social proof really.

[00:43:50] So I made that just about the product. I had maybe a tiny bio about myself at the bottom, just saying, I’m a, I’m a marketer. Like, you know, I’ve created this product. I’m blah, blah, blah. I like had very little information about me. ’cause I didn’t have anything to share. It wasn’t, I wasn’t cool. So like I had, I only made it about the product.

[00:44:09] and I, the copy, the way that I gravitate towards writing the copy, it’s very much exactly what you’re saying. It’s making the person on the page become the hero in their own story of like, this is gonna. Help you. It’s gonna change the way you’re doing business. Here are all the ways that you might be struggling right now, and this is, you know, why, why that’s affecting you and making it even worse.

[00:44:29] But this is what it could look like. And I kind of, you know, build that story arc of what if, what if business looked like this? Or what if this was, you know, you were going live every single day and clients were coming into your world easily. And, you know, I kind of paint the picture for them and write it as a story.

[00:44:44] But then I go after that part of the sales page, then I go into the actual nitty gritty of what the offer is. Like, this is the thing that I’m selling, like introducing ta-da, the name of the product. And then it’s, you know, here are the bonuses, here are all the different features of it. Here’s what these things are gonna help you with.

[00:45:01] And then I share a little bit about my story, and then I, I go into like guarantees and, you know, FAQ section, and this is for you if this is not for you, if the kind of those typical pages or sales page elements.

[00:45:16] Jeff Sieh: Gotcha. That’s very, very helpful. Thank you. So, ’cause I’m always worried about like, how much do you tell about yourself, especially with cold traffic, you know, they really

[00:45:23] don’t

[00:45:23] Allie Bjerk: they don’t care,

[00:45:25] sadly, like we want them to, but

[00:45:27] Jeff Sieh: They don’t. They don’t. Yeah. Connor doesn’t even care about me, but he’s here anyway.

[00:45:31] Conor Brown: I’m not cold. I’m not traffic. I’m your

[00:45:33] friend.

[00:45:34] Jeff Sieh: warm.

[00:45:34] Yes.

[00:45:35] Allie Bjerk: yeah. That’s awesome.

[00:45:36] Jeff Sieh: So you know, we’re talking about landing pages and a lot of live video stuff we talked about too. And so I wanted to do another shout out to our friends over at Ecamm who helped sponsor the show. you can find out more about them at Ecamm dot com slash jeff. they help.

[00:45:49] This is what, it’s what we’re doing right now. It’s all Ecamm. They have some great stuff. They just came out with some new, uh, new versions, some really cool animations that I have not integrated yet, but we’ll be coming soon. So make sure to check them out at Ecamm dot com slash jeff. All right, Connor, let’s jump into this AI stuff,

[00:46:04] Conor Brown: Let’s do it. I know we talked a a bit about, this being incorporated into your new tiny offer, Ali, but I think for so many people who, who wanna start a tiny offer, who want to have something to offer and, and sell, and they’re nervous about, well, what’s that first thing gonna be? Or they’re not even sure where to start about what’s that first offer going to be?

[00:46:24] AI chat PT tools like that I would assume can probably help people with that starting point with brainstorming ideas, with coming up with tiny offers, even with helping. With the creation of the tiny offer and the things that are involved in the package for that. But what do you think the best way is to leverage AI tools and leverage AI insights to help these entrepreneurs create their first, first tiny offer, and, and how can they put an emphasis on, on making sure that the human touch is, is still there?

[00:46:55] Allie Bjerk: Yeah, I love that question. So I’ve seen all the comments on my, on my current ads for my AI product, and there’s a lot of, I think, a lot of misconceptions about using AI to create courses or to help you create a digital product. ’cause it can do every element that you mentioned. It can, it can name the product, it can come up with the ideas for the product.

[00:47:14] It can make sure it’s a perfect match for your audience. It can even come up with the, you know, the hook ideas for the ads, what the images should look like. It can do, you know, it can even create the images now. So I think the, the piece that I like to make sure that the human side is involved in is I’ll have it create my slides.

[00:47:33] But then I’ll, you know, through different, a couple different steps, but then I’m still kind of telling stories as I’m going through the slides. You know, I’ll have the slide pulled up and then I’ll give very human examples of clients that I worked with or things that I’ve seen, or, you know, I, I used it as kind of my guideline and it helped me outline what I wanna say, but I’m still the one talking, I’m still the human behind it.

[00:47:55] So I just, I always, you know, I always have chacha, PT get me like 80% of the way there, probably. And then the 20% is me rewriting things or adjusting things, tweaking it to make sure it’s in my voice and, you know, there’s not too many emojis or whatever. Like, I always make sure that I add the human element to what I’m creating, but it saves me hours and hours and hours from what it used to take to build an offer like this or, you know, build anything really.

[00:48:21] Jeff Sieh: Yeah. And, uh, I, I think it’s a great tool. I think there’s so many things you can do now, you don’t wanna probably put use Delve or Golden Nugget anymore in your landing page anywhere, because that’s a dead giveaway. but even dust. Yeah. Yeah. And, and Dustin even he says there’s a lot of misconceptions about what AI can, can’t, should, shouldn’t do.

[00:48:41] I just go back to it as a tool. In fact, I, one of the things I think is cool, I talk about how to create images a lot with ai. And even for this show, if you look at the thumbnail we did for the YouTube thumbnail, I actually was able to take Allie and before I would never be able to do this unless I had a photo shoot with Ally, which would not have happened.

[00:49:00] But I have her holding a little box that’s the tiny offer and then a big bag of money in the other. And I could, I would never have been able to do, I would never be able to do that before. And so using things. Like that. I totally directed it. I came up with the idea, I did it all. But using AI in ways that your competitors aren’t, or ways that you couldn’t do before, I think is a great way.

[00:49:20] like you were saying, ally is, using it as a tool to, you know, enhance and go quicker, like save all this time, which can be a lot of overwhelm for a lot of people when doing some of this stuff. So, one of the things, do you use AI in any way for like analyzing how the, A’s doing like when you have set it up and then you’re like, okay, I kind of can read Facebook ad analytics, but I’m not sure it could.

[00:49:46] Do you use any tools to help you, AI tools to help you with that?

[00:49:49] Allie Bjerk: Yeah, I mean, I use CHATT pretty exclusively. I know there’s a ton of different options out there, but I will, I take a lot of screenshots and just upload the image of the screenshot and then have it go through that and give me feedback. Or even I’ll use, an app called Full Page that is, it takes a screenshot of your entire sales page.

[00:50:07] And then I’ll upload that whole page to Chachi PT and I’ll say, Hey, here are the conversion rates currently for this page. How would I improve it? by X amount of percent, what would you suggest? And have it act kind of like a, you know, an optimization expert. That is something that I do pretty often too.

[00:50:22] I mean, I’m using AI all day in everything that I do.

[00:50:26] Jeff Sieh: I love it. It is, it’s a lot. It does a lot of things really, really fast. So.

[00:50:30] Conor Brown: What about like, let’s just talk about your, your tech stack in, in general for, for building a, a, a tiny offer. What are the tools that, that you use to like host the tiny offer right? create it, those sorts of things, but then also any other tools outside of that. whether it’s I guess customer management or, or stuff like that.

[00:50:50] I know you said chat GBT exclusively for kind of AI stuff, but is there any other tools that you say, oh my God, what would I do with without this?

[00:50:58] Allie Bjerk: Yeah. I use high level for everything from the sale, like the landing pages, the, the sales cart, and like collecting the payment. My email list is on high level. All my products are hosted on high level, so I. That’s probably, you know, the biggest piece of the tiny offer. Before that, I used to have five or six different, you know, I had a true tech stack where I had to have emails separate from landing pages, separate from community, separate from, you know, X, Y, Z.

[00:51:23] So, I combined everything into high level about two years ago, and that’s saved me a lot of time and a lot of effort in using a lot of different tools. So I use that. I started playing around with Gamma for slides. Have you guys ever

[00:51:35] Jeff Sieh: Yeah, it’s pretty cool. Yeah,

[00:51:37] Allie Bjerk: Yeah, that can, that can be a really easy way to get your presentations created.

[00:51:41] If you have slideshows inside of your products, you can have chat GPT help you map out the script and then upload the script to Gamma and it will create the exact slides that you wanna go through on the presentation. And then, I’ll screen share. I, I use a tool to be able to record my screen and then I download that, and then I upload it separately into, um, into high level directly for the course.

[00:52:04] Jeff Sieh: that’s, yeah.

[00:52:05] Allie Bjerk: Something like Ecamm, but Ecamm is probably better ’cause they’re the sponsor. So I’m not gonna mention the other one.

[00:52:09] Jeff Sieh: that’s good. Thank you so much by the way, Ecamm right here. so, and, and, and, Dustin says, oh, he goes, so you need to check out Magi. ’cause he says, oh, ally, we have a dead simple way you can analyze webpage by pacing a link to your page. So, uh,

[00:52:21] Dustin is, his tool is really, really cool.

[00:52:23] Big fan of Magi here at, on the show. Look, I even have it ready, Dustin. Look how fast I am for you. Um, but, uh,

[00:52:32] yeah, it’s, he’s, he and, and he, like when there’s a new API that opens for Magi, he like, it’s so fast that he puts it in there. So, really good product.

[00:52:41] Allie Bjerk: It’s probably better than my clunky screenshots,

[00:52:43] Jeff Sieh: yeah, you, you’d like, you would like it. So, I’ll, I’ll, connect you with Dustin after, but this has been fascinating, Allie.

[00:52:49] is there anything that we should have asked you that we did not, because I am. And one, I’m flabbergasted that you’re here. It’s been so cool that you came on our show because I’ve been, like I said, following you and, and your process forever. So, is there anything that you, that we didn’t ask about Tiny, tiny offers that we should have?

[00:53:05] Allie Bjerk: I don’t think so. You guys covered a lot of

[00:53:08] ground. Maybe 20, 25. I mean, I, I, oh, one thing I was thinking of that I didn’t say earlier is just, ads. I feel like were really easy in 2019, and then they hit a really rocky phase for tiny offers in like 2021 ish, the iOS 14 update. And I was like. That’s it.

[00:53:24] I’m done. I’m toast. Like the strategy’s not gonna work anymore. And then it’s like, they came back in 2023 and the tracking is as good as it’s ever been, right inside of the ad platform. And, so I think I’m, I’m feeling really positive about 20, 25 and beyond, like how relevant these are gonna keep being.

[00:53:42] But there was definitely a time period there where I thought it, I was like, well, my 15 minutes is up. That was fun, but now I need, I need to go find something different to do, I guess.

[00:53:50] Jeff Sieh: Oh, I, I think it’s so, it’s such a solid strategy and seeing how you’ve worked it through and seeing the clients. Do you, when you say Facebook ads, do you also advertise on Instagram? Do you do the whole meta? Okay. Yeah, I just wanted

[00:54:01] to make sure that was

[00:54:02] Allie Bjerk: Yeah, probably I see more sales probably. Well, I, I don’t know, I think I see a lot of Instagram story sales come in less Facebook story, but more Facebook newsfeed sales come in than, but, well, I guess it’s probably even between Instagram feed and Facebook feed. Stories, definitely more so on Instagram.

[00:54:22] Jeff Sieh: Very

[00:54:22] Conor Brown: dived into TikTok advertising at all?

[00:54:24] Allie Bjerk: Not successfully. No. I’ve tried. Same with Pinterest ads. Like I got a lot of, saves a lot of interest. I’ve done Google ads and those were a little bit of a longer play. It was interesting ’cause I, with the live Restream one, I, I ran ads to people that were looking up live Streaming equipment or like, you know, some complimentary type products and, and that was an interesting strategy.

[00:54:46] I’m also gonna start doing more of YouTube in the next year just to play around with that.

[00:54:51] Jeff Sieh: Gotcha. Well, ally, this has been, once again just fascinating and I, we’ll have to have you on again because we just scratched the surface of this, because this is so, I think so relevant for the people in our audience and, like your success and just the things that you’ve done and your clients is just, uh, out of this world.

[00:55:07] So, can you, just let people, you have the floor, tell people where they can find you and what you got going on?

[00:55:13] Allie Bjerk: Yeah, so I have everything that you need to find is on my website, ali bjerk.com. And then I also hang out on Instagram the most. So I’m kind of, you know, chronicling my day in the stories sometimes. And, I share fun different ideas about tiny offers and stuff over on Instagram. I have a weird last name, so it’s the same, pretty much Ali Bjerk everywhere.

[00:55:32] If you wanna follow me on Instagram or find me anywhere, I have that, that name locked down. So pretty easy to find.

[00:55:38] Jeff Sieh: That’s cool and it’s for you guys listening on the podcast. It’s Ali, A-L-L-I-E-B-J-E-R-K, and that’s ali bjork.com. So go check her out. And Connor Brown, where can we find out more about the unsinkable? Connor Brown

[00:55:54] Conor Brown: Ons, Connor Brown vacation kingdoms.com. At Vacation Kingdoms across the social medias. if you got a trip you wanna help,get planned, whether it’s to Disney, universal, down here in Florida, cruise line, those sorts of things, reach out to me. But also be sure to follow me for my tiny offer coming soon.

[00:56:13] Allie Bjerk: Awesome.

[00:56:13] Jeff Sieh: got a great new Instagram channel as well. What is it? Connor drinks? What is it? I don’t, you’re going around

[00:56:18] Conor Brown: not gonna drinks. That handle was taken, unfortunately. It’s theme park, happy hour where I’m sharing the best drinks and things in the theme parks down here as well. Theme park, happy hour.

[00:56:27] Jeff Sieh: And thank you guys for watching. Thanks for you to our, sponsor, Ecamm. We find out more about them at Ecamm dot com slash jeff, but thank you to all the people who showed up to date. Look Amy Keys saying I am very inspired. Such a great conversation. Thank you Ali. Uh, and our friend Sean says, from mostly Disney says another really cool show, guys, Dustin from Magi, Ralph, everybody who showed up to Abby, all the folks, Gary Stockton.

[00:56:51] Thank you guys so much. We wouldn’t be able to do the show without you. And with that, we’ll see you guys next week. Thank you so much. Talk to you later. Bye everybody.