SHOW TRANSCRIPT

This transcript is automatically generated by Descript.  Any errors or omissions are unintentional.

[00:00:00] Jeff Sieh: Hello, folks. Welcome to another edition of Social Media News Live. So excited you’re here. Uh, this is gonna be a fun one. Gosh, Lindsay, I, I think I’ve known you, what, three years now, be, since Momentum. So, yeah, this is gonna be a fun show. We’ve also got the unthinkable Connor Brown with us today. How are things in Florida, uh, Connor?

[00:00:21] Is it a little toasty?

[00:00:22] Conor Brown: Things are great. Yeah, it’s toasty. Of course. I want to do a little behind the scenes for, for the viewers out there, Jeff. Uh, we have a little pre show and then Jeff’s all right, it’s good to go. And he hits the live button and there’s about five seconds, I would say, where it’s catching onto the live and we don’t say anything.

[00:00:41] And I want to say that that is a very peaceful yet stressful moment. All at the same time.

[00:00:46] Jeff Sieh: You never know what’s gonna happen.

[00:00:47] Conor Brown: hoping everything’s working. You’re doing the same.

[00:00:50] Jeff Sieh: You never, you never know. Yeah, so this is gonna be a fun one. We haven’t done this sort of topic before, um, and it’s so weird that we haven’t because so many people do this. Like, side hustle is what a lot of people start off on. I put in the email, you know, everybody’s saying like, you know, I can make all this money and X amount of money on the beach and do all this stuff.

[00:01:10] That is very, very, very rare. Most people that I know, like, started, like, You know, with a job and then like maybe started doing something on the side. Some people, that’s what they do. Like for me, I have solid clients. Like I do the podcast for Guy Kawasaki, but I also do all this stuff on kind of supplement the income.

[00:01:27] So a lot of people, and then they slowly switch to maybe doing their own thing. So this is, I think, a topic, I don’t know why we don’t talk about it more. Um, it’s, it’s really fascinating. I think it’s the fastest path. I don’t think, Anything else is like winning the lottery. I mean, wouldn’t you agree? It’s kind of like, you know, you see those things, but you’re like, that’s, I don’t know.

[00:01:47] That’s just like lightning striking. So anyway, this is going to be a fascinating conversation. I am going to get started because I have a ton of questions for Lindsay. So I’m going to hit go on the podcast machine and we will get started. Hello, folks. Welcome to Social Media News Live. I’m Jeff Sieh, and you’re not.

[00:02:06] Conor Brown: And I’m Connor Brown. And this is the show that keeps you up to date on what’s happening in the world of social media and more.

[00:02:13] Jeff Sieh: You ever wondered how to grow a successful business while working full time? Or maybe you’re curious on how to manage your side hustle effectively? Maybe you’re just looking to turn your passion into a thriving venture where you are in control. If these things are questions that you’re asking yourself, then today’s show is perfect for you.

[00:02:32] Today we have a special guest who is a side hustle success. Lindsey Dollinger has been with Dawlinger, sorry, I said it wrong, I knew I would, has built a successful coaching business while teaching full time. She’ll share her journey, her strategies, and her tips for balancing multiple roles. So sit back, clear your schedule, clear your mind, and get ready for this week’s episode of Social Media News Live.

[00:02:55] Lindsay, how are you doing today?

[00:02:57] Lindsay Dollinger: I am doing fabulous. Thank you so much for having me on. I’m super excited to chat today, guys.

[00:03:02] Jeff Sieh: Yeah, this is going to be a lot of fun. We’ve already got our friends showing up. We got Mr. Gary Stockton. Saying happy Friday, beautiful people of social media. Thank you, Gary, so much for always tuning in and the great comments that you always bring us.

[00:03:15] Conor Brown: is a beautiful person of social media as well. And we are very excited today. Um, Oh look, Rich is here. Hello, Rich. Um, but if you don’t know who Lindsey is, you should. Because Lindsay is a woman’s business coach, podcast host of the Purpose and Pixie Dust podcast, and creator of the Confident and Ambitious Mastermind.

[00:03:35] She has been a Spanish teacher for 15 years and started growing her online businesses in 2016. Today, she helps women manage their businesses. Thanks again, Lindsay, for being on the show. We’re so excited to have you.

[00:03:52] Lindsay Dollinger: Yay, thank you. I can’t wait to chat and share everything that I have learned.

[00:03:56] Jeff Sieh: And by the way, this show is brought to you by our folks at Ecamm. You can find out more about them at ecamm. com forward slash Jeff. They’ve got amazing things going on. Uh, Creator Camp is coming up at the end of this year. Unfortunately, tickets are sold out, but Never fear, my friends. You can actually enter to win a chance for a ticket to Creator Camp.

[00:04:14] If you go to JeffSieh. com forward slash win, you can be entered for a chance to win a ticket to Creator Camp. I went last year. It was amazing. Connor Brown is going this year. Uh, you see, if you want to go see and Connor and get his autograph, all that sort of thing, you can get JeffSieh. com forward slash win.

[00:04:32] I hope to see you guys there. All right, so we are going to dive into this. Like so many people, like we were saying, Connor, like you mentioned, Rich, um, is, is chiming in on the comments saying, hey, uh, this is great for someone like me who’s juggling a side hustle and a full time job, highly interested in hearing this conversation.

[00:04:49] Well, I’m sure we’re going to give Rich and, uh, everybody else a great, uh, set of tips. So, Lindsey, I just want to kind of jump right in to some of these questions here. And you’ve been teaching for 15 years, right? So, um, How do you manage to balance this full time teaching job with your business because you don’t just have one thing you got a Mastermind you got your blog post you got your podcast.

[00:05:12] You’re not just doing one thing. You’ve got a lot of stuff So, how do you balance all of that?

[00:05:17] Lindsay Dollinger: Well, I think the first thing that I want to point out is that I didn’t start with all of these pieces in my business at once. So start with one thing because it will be extremely hard to balance all of the different pieces of your business if you don’t have one core offer that you get really good at before you start adding in other things.

[00:05:34] So that’s my very first tip because it can be really easy to look in on the outside and be like, Oh, she teaches and has the mastermind and the podcast and all those things. So I started with one thing and that was just a free Facebook group. And I started really building a community around that. And then I started adding the other pieces in, but to go back to your original question, and this sounds so simple, but really just being intentional about planning my time out, figuring out what pieces of my business actually are bringing me the income and focusing on those.

[00:06:08] There’s that saying, and I’m going to totally butcher it, but. 80 percent of your results come from 20 percent of your time. Have you heard that before? Can someone correct me on how? Okay.

[00:06:17] Jeff Sieh: it’s close enough. Yeah Right, mm

[00:06:21] Lindsay Dollinger: once I realized that and realized that my results weren’t coming from,

[00:06:27] Jeff Sieh: right

[00:06:29] Lindsay Dollinger: necessarily one social media post, but it was coming from my consistency of showing up on social media.

[00:06:33] It was coming from conversations. It was coming from sending out a regular email. And so making sure I was putting my time in that versus. You know, um, gosh, I’m trying to think of something now because I haven’t done a lot of non income producing activities in a while now, but spending an hour creating a graphic on social media, for example.

[00:06:54] So getting very intentional about where I spend my time and planning that time in, because I realized if I wasn’t literally putting it on my calendar on my phone, I would find something else to do to fill that time. And then it would be eight o’clock at night and I’m like, Oh my gosh, I didn’t work my business today.

[00:07:09] And then I realized when I wasn’t showing up and working my business. When I was treating it more as a hobby than a business, I was seeing hobby results instead of business results because people weren’t taking me seriously because I wasn’t taking myself seriously. So, you know, Really stepping into that mindset of this is my business.

[00:07:25] This is I’m a CEO of it. Even if it means I only am working at an hour a day or two hours a day or whatever worked for me, staying consistent with that allowed me to get the results that I was able to get.

[00:07:36] Conor Brown: I love that. That’s so awesome. And I think it’s so important too, because if you want it to be a hobby, have it be a hobby, right? That there’s no harm in that, but if you want it to grow and you want it to actually be something you have to be consistent and more so Lindsay, I love that point of treat it with respect, right?

[00:07:53] Actually. Respect what you’re doing. Um, you have to be the first one to do that before others can start to see your, your success and acknowledge sort of that stuff. So keeping consistent with that, you know, I think you’ve been a Spanish teacher for 15 years now. You probably had that goal of becoming a teacher, right?

[00:08:10] And you probably worked for a number of years and you liked it or you saw its pros and cons and those sorts of things. But then for whatever reason, a light bulb went off in your head of, Hey, you know what? I want to supplement this. I want to build a business. I want to start something on the side. So what kind of inspired you to start growing your online businesses as you were still maintaining being a Spanish teacher?

[00:08:37] Lindsay Dollinger: I love that question. So I kind of fell into it to be honest, and I never, Went into it with the idea of being a business owner. Like I, that was so beyond me. Cause like you said, my whole identity really was wrapped around teaching. I knew when I was a five year old that I wanted to be a teacher, so it was a very strange thing.

[00:08:56] And honestly, that’s where the piece kind of came in with the mindset where I’m like, okay, I have to start treating that, like you said, with the respect of the business, because if I don’t, people have, Like I am a teacher in people’s minds. So people are never going to see me in that role. And that was really hard for me just mentally to do that.

[00:09:13] But it’s kind of a sad story. I kind of, I’m always like, Oh, but my mom passed away in January, 2015, um, after a 16 year battle with breast cancer. And I’m just extremely close to my family. I still am with my dad and sister. We just went on a European vacation together. And, um, So after that happened, I felt like, almost like I was in an identity crisis because all of my friends that I had had my entire life or, you know, in my adulthood before that knew me as one person with like this complete family and knew me as this happy Lindsay and, you know, had no cares in the world.

[00:09:53] And then when that happened, I had never really experienced that kind of grief before. And I was going to the gym a lot as a way, you know, like I say, I’m legally blonde, like endorphins make you happy. So I’m like, okay, this has to work. So I fell into a network marketing company. Uh, at the time it was called Beachbody.

[00:10:10] And I was like, you know what, I’m just going to give this a try. I’m just going to see what happens. I was very against network marketing. I had heard all of the stigma around it. And I’m like, you know what, this is something different. And it just so happened that the team that I joined was. An amazing community.

[00:10:27] They, um, really allowed me to kind of be the version of me that I wanted to be like my old self without kind of knowing about like the dark stuff that I was going through. So it was like a way for me, like an outlet rather. And as I got started with it, I learned about personal development. So I started reading all of these mindset books.

[00:10:47] It really helped me get through that dark period of time. I’m like, okay, I actually can work on my mindset. Like I had no idea that that realm even existed, you know? And I think that is one thing in the education space that we really don’t do a service to is that For teachers, especially, we could use all the mindset work, you know, like I think every profession can, but it’s just something that wasn’t there.

[00:11:12] And so I was really intrigued by that. I was very interested in that. It really helped me get through that time. And then as I started doing that, I was like, well, this is a creative outlet for me. This is a place where I can do things that I don’t get to do in my teaching job. And so it. Also kept me distracted and it had me doing things that like I said, I wasn’t able to do in my teaching job.

[00:11:33] So long story short, I became very successful in my network marketing business because I was pouring this time and energy into it. I was learning new things. It was exciting. And as I, Started doing that and started seeing results. I was like, well, this, this is awesome. Like making another, you know, 500, 1, 000 earning trips, you know, with doing all these things and then also helping people along the way was just like a really great feeling.

[00:11:59] So I got really hooked in that realm of business. And then long story short, I, um, after doing network marketing for a few years and getting to the top of my company, I realized that the piece of my business that I really, really loved was helping women build out their own business and be successful. And so then that’s when I pivoted to coaching podcasting, building my own products so that I didn’t have to rely on the rules, the regulations of a network marketing company, but I could literally build anything that I wanted to build and teach other people how to do the same.

[00:12:36] And that, you know, that freedom of creativity, of time, of actually being too. Being able to own my income, whereas teaching, you know, it’s capped. It doesn’t matter how good of a job you do, you can’t make more than x amount of money. And so, um, that was also very intriguing to me as a teacher because I, I had never knew that was a possibility.

[00:12:54] So yeah, that’s the long story of, of how I got started. So

[00:12:58] Jeff Sieh: So that’s very good. And that I, I wanted to ask this question about like your goals. Are you planning on like, if you build the business so much, I’m going to quit teaching? Or are you planning on like, I’m going to continue teaching till I’m going to retire. And then I’ll go into this full time, like, kind of what are your long term goals with this side hustle?

[00:13:14] Or does that change? I mean, I don’t know. I mean, I know when I started out, it was a lot different than where I am now and the goals that I have. So kind of talk about your goals through this side hustle, where you want to see it and where you want to end up.

[00:13:26] Lindsay Dollinger: it does change. There are some day, you know, and especially since, you know, your wife’s a teacher. I think education has changed so much from when I began to Teaching that it’s not the same, it’s not the same environment. It’s not the same as it used to be, which nothing is, but I would really love to build my business to a certain point and then yeah, be able to say like, you know, my teaching in a traditional classroom is complete, and now I am teaching women in an online space.

[00:13:53] I’m a teacher in both. And I think that was a huge mindset piece for me as well. I was working through that last year with my coaches because I was so reluctant to even put it on my, you know, my vision board as a goal to leave teaching because it’s just so ingrained in me. And she pointed out like, Hey, you’re, you’re still teaching.

[00:14:11] Like you’re literally still teaching. I’m like, that’s such a good point. It just looks a little bit different. Um, But I think the beauty in it is that I don’t have to, if I don’t want to, like I have built my business as such with systems, with automation, things like that, that I can easily run both if I wanted to, but I still have the option to leave it if I want to as well.

[00:14:32] So I like that ability to be able to choose down the road.

[00:14:35] Jeff Sieh: Awesome. One of the, the things you, you know, my wife’s a teacher and I know how hard it is, how much underpaid it is, and um, just, I mean, you know, lesson plans and getting all that together. So I want to know, you mentioned that you’re very, very specific on how you block out your time, but what are some of the biggest challenges you face When you started your side hustle, and then what did you do to, like, overcome those, like, that you realize, you know, I guess, for one thing, you know, you realize you needed a time block, but what are some other challenges you did, and what, and, and you faced, and then what you did to kind of overcome those?

[00:15:09] Lindsay Dollinger: Ooh, that’s good. Okay. So one of the first in regards to time going back to time is, and I kind of mentioned this earlier, is knowing really what to spend my time on or getting distracted with the shiny objects. Like I need to sign up for another course. I need to do another training and I definitely think there’s a time and place for all of those things, but I had to get really, Disciplined with myself and like, okay, Lindsay, you can watch this other training.

[00:15:35] You can participate in this course, but you need to allow yourself then an hour to implement until you do something else. And so getting very clear on that, um, was a big help in my business. Also using, I hate saying multitasking because it kind of is, but I would listen to trainings or podcasts in the car on my commute, um, on my lunch hour, on my planning hour.

[00:15:59] And I would still be working on doing things or cutting things, you know, things that were kind of mindless, but I was absorbing a lot of my business training at the same time to really utilize like. Every little spare moment of my time that I could, and sometimes that meant skipping lunch in the teacher’s lounge, which isn’t always the most positive environment anyway.

[00:16:22] Um, so I would, you know, I would do that two, three times a week. And, uh, at one point in my business, I would do it every day. I would skip like lunch down there and I would eat lunch in my room while I was watching a training in a course that I was in, or uh, Responding to people’s messages or things like that.

[00:16:39] And I knew that was just kind of a season of my life that I had to do that. I didn’t always have to skip that. Or if there was a day when I just knew I needed some real human interaction, I allowed myself that too, you know, so getting really clear on that too. But then the other thing that was really challenging was again, going back to the mindset, because I would hear a lot of comments like, um, I’m trying to think of what some of them were like, basically like, who are you to be doing the thing that you’re doing?

[00:17:08] Like, and hearing that, and I still sometimes hear it, you know, to this day, like, well, you don’t have a degree in business and you don’t have that. You’re a Spanish teacher. You know, your master’s is in Spanish. How are you applying that? And so that’s when the mindset work comes in where You’re either reading the books or listening to the podcasts or just getting yourself in community.

[00:17:26] Like that’s why I love the momentum community so much is, you know, every time that we go to that event or to a retreat, you, you completely get absorbed with people’s energy that They’re doing the same thing that you’re doing. So that was one of the things that I had to do is create my communities. And I have several different ones of those and put myself in those places with people who would support me and get it and realize that my work people aren’t going to get it and that’s okay.

[00:17:53] They don’t have to. And that took a lot of a shift for me too.

[00:17:57] Jeff Sieh: Was that from your, those negative Nellys is what we’ll call ’em. Were that, was that from the teacher groups that you were in that were saying like, who are you to, you’re to do a online course or was it family or friends who were, who were the putting those negative, um, um,

[00:18:12] Lindsay Dollinger: Um, all of the above,

[00:18:13] Jeff Sieh: Okay. Yeah.

[00:18:14] Lindsay Dollinger: all of the, you know, a little bit of all the above. Um, and it wasn’t always necessarily, I think, meant to be negative, but it’s just, people would ask questions in a way of like, I don’t really understand this thing that you’re doing, or, you know, why don’t you just come to lunch and do all that later, or, you know, just different things like that.

[00:18:31] Um, and like I said, I just had to really, you know, Realize that I need to find my business friends, my business community, and then realize that my friends and family or my coworkers aren’t necessarily going to understand this other passion that I have. And that’s totally okay. They don’t have to.

[00:18:48] Jeff Sieh: And you, and I know you believe in the power of Masterminds because you run one and you know, I, I do as well and been a part of a lot of them. And so if you’re not a part of one. You need to find one because they, they can change your business. So anyway, we’ll

[00:19:00] Conor Brown: One thing that you said, Lindsey, that I want to thank you for, because it like unlocked something in my head was all right, I’m not going to watch another training until I take an hour to implement what I learned from this first one. I, I don’t know why, but the way you phrased that just like opened my mind, because we do it all the time.

[00:19:18] We’re like, you know what? I need, I need to watch one more video. Like, no, what you need to do is actually do it. Put something into practice, right? So scheduling your time in that situation where you’re like, okay, I’m going to set aside enough time to watch the training and to put something in place. I, I absolutely, absolutely love that.

[00:19:38] And we had a great comment from Rich who was talking about imposter syndrome. He says, imposter syndrome finds its way into our minds easily enough. We sure don’t need help from comments like that. And we don’t, you know, it can be. Social Media News Live Streaming Bootcamp, 903 287 9088, Clubhouse, Social Media News Live Streaming Bootcamp, 903 287 9088, Clubhouse, Social Media News Live Streaming Bootcamp, necessarily need it, right?

[00:20:14] You could just stay with being the Spanish teacher, right? It’s not life or death. Maybe you want to get to that point at some time where it is fully, but for right now, um, You don’t have to be a hundred percent, you know, going full throttle on one thing. And I think for sometimes when it is a side hustle, it is tough to stay motivated, especially when you’ve had a draining day at work and you come home and you have to put in the hours and you have to invest in your business.

[00:20:42] So can you share some strategies around just staying both motivated and organized while you’re juggling both of these roles at the same time?

[00:20:51] Lindsay Dollinger: I love that question. So I think one of the things that has helped me the most, and it can be kind of tricky to figure this out at the very beginning of your business, but creating offers that truly light you up and are offers that Align with your goals, your amount of time that you have, your strengths, but are also offers that will serve your clients in the best way.

[00:21:15] And that took me a little while to figure out because I was just looking at what everyone else was doing and what everyone else is seem to work for them. And so, um, one of my first things that I offered was one on one coaching and I love one on one coaching. Don’t get me wrong, but. One of the things that was tricky with one on one coaching, like you said, is I would come home from work and maybe had a completely draining day and I had a couple of calls booked that night or maybe three or four calls in a row and I would get on them and I would just have to like pull every ounce of energy out of myself to get on those calls and to really show up for these people that I wanted to.

[00:21:52] And so I realized that was not the most sustainable, podcast. If you want to watch a podcast, you need to subscribe to my YouTube channel. You can click the little bell right next to the subscribe button so you don’t miss I have my entire blog, which you can check out below and I’ll leave all the links in the description down below.

[00:22:10] And I really appreciate you tuning in. Resenting showing up and I never want to resent showing up because then you get burnout, you start to hate it. And that was one thing that I was like, okay, what am I doing wrong? And so I love batching my workout as much as I can, but I also realized that there are limits to how much, and this could just be my personality too.

[00:22:30] Like maybe other people can do five, six in a row. And that really lights them up for me. It was just so draining. And so, I realized that creating a membership, a group container, um, even courses or a planner or, you know, those are all things that I have had, is ways that I can work with people, still get them results, but also, You know, me showing up is a minimal amount of time so that when it is actually my time to get on zoom with my clients or show up and do a live or things like that, I’m actually excited for doing it because no one wants to, you know, show up and your coach is like, Oh, like, I don’t want to be here.

[00:23:08] You know, like that stinks for everyone. Um, so that was probably my biggest thing.

[00:23:14] Jeff Sieh: So we have Mary Hollister over, I think, Hollett Taylor, I think, says running a side hustle, yeah, is say, I’ll let you say it cause I will mess it up. Uh,

[00:23:23] Lindsay Dollinger: I know her. That’s how, that’s how I know.

[00:23:25] Jeff Sieh: I’ll just say Mary. Mary says, running a side hustle is not for the weak. Very, very true. But I thought it was interesting what you just, uh, talked about, uh, Lindsey, was that you knew yourself enough to go like, okay, I can only batch so much, and then I, I’m not, it’s, it’s diminishing returns after that.

[00:23:40] So, I think that’s very important is knowing, like, for me, it’s not so much time management anymore, it’s energy management. I know that I’m jazzed to write, like, an email, In the morning, in the afternoon, not so much. I can edit a podcast or something like there’s, I know where it hits me with the energy.

[00:23:58] And I think learning that, and that changes throughout life. I used to be able to. Go all night and like edit till the morning hours. Not anymore. I need my, my sleepy time. So, um, one of the things, we got another great question. By the way, ask your questions. If you’re struggling with your side hustle or you have questions for Lindsey who’s been doing this for such a long time and has had really good success, make sure you ask those in the comments.

[00:24:19] We’ll try to bring those up on screen. Abby over on LinkedIn says, Do you have daily habits or routines that help with planning and keeping your energy up?

[00:24:30] Lindsay Dollinger: Yes, absolutely. So I. Workout. Usually, usually workout right now. I have a, um, a cast on my legs so that my, my habits have changed a little bit, but normally in the normal year, I make sure to workout four or five times a week, like making that very intentional. And I schedule that in my calendar. So that’s one thing to keep my energy up.

[00:24:54] And I like to do that between school and working my business. That way it’s like kind of me getting rid of my school energy and then transitioning my energy into. My work environment. So it doesn’t have to be working out, but if you have something like that, that can be almost like your trigger that you are ending full time job and you’re coming into your side hustle, you know, maybe that.

[00:25:13] Um, I spend Saturday and Sunday mornings planning my week out, so I will get my calendar out for the week. Like I like a physical written calendar, but I also use reminders and the calendar app on my phone and I get an overview of all the things that I have going on in that week that are non business related.

[00:25:38] So appointments, things at school, et cetera, those family time. And, um, personal time workouts. I didn’t ever use to schedule those in and then I would get to the end of the night and it would be nine o’clock at night. I’m like, okay, I didn’t talk to any of my friends. I haven’t, you know, seen my family in a certain amount of time. And that leads to burnout really quickly. So you have to schedule in. And I’m And I know it sounds silly, like who wants to schedule in, you know, I don’t know, seeing your family or going to a movie or different, whatever it is for you. But until you get to the point where it becomes routine, try scheduling it in.

[00:26:15] And that way you make it so much part of a habit that eventually you won’t have to do those things. But I look at my calendar and then I see, okay, I have the schedule. Two hours on Monday, one hour on Tuesday, nothing on Wednesday, three hours on Thursday, whatever, and schedule that in for my business.

[00:26:29] Then I take out a list and I make a list of tasks for my business. So I like brain dump everything that needs done. I like to look at it in a quarterly segment. So every. I don’t know, probably every quarter I look at my year long plan and divide everything from a year down to my quarters of the year.

[00:26:51] And then that way I’m able to plan, okay, I’m going to be doing like, I’m getting ready to launch my mastermind next month. And I’ve known about that the entire year. I knew I was going to launch it in July to start in August. So that way I can work backwards to plan out my content, to plan out my launch strategy, emails, et cetera, so that nothing is waiting until last minute because.

[00:27:10] Things in life happen. You know, I was in the hospital for a week in April when I fell and thankfully my business was not affected because everything was already batched out. It was planned ahead and my business was still able to run without me being, you know, fully present. And so I’ve learned the hard way, you know, back when I first started my business and I would get sick and I’m like, well, no podcast this week cause I have no voice.

[00:27:33] And so making sure that I’m always at least a week ahead on everything that I want, you know, coming up. And then I’m able to schedule that in. So one thing that I have realized, especially during the school year, I don’t do it as much during the summer when I have off, but when I am working full time and doing my business, I batch out, um, what’s the, like a theme day.

[00:27:56] So, you know, Tuesdays, I only record podcasts now on Tuesdays. And it’s so much better for planning, for energy, for all of that, because I know I have to show up for my podcast interview on Tuesdays. And when I first started that, I thought that I was going to be eliminating possible guests because I’m like, what if guests are not available on Tuesdays from four to 6 PM?

[00:28:16] Cause you know, a lot of people do their business work during, you know, normal business hours. So, um, I’ve never had anyone say that they couldn’t. And so that was one of those things, you know, I was so in my head, like, Oh my gosh, I can’t, I need to have every day of the week open for people to schedule, but that’s so draining.

[00:28:32] So, you know, I plan content on Mondays, Tuesdays is my podcast day, Wednesdays I do connection with people. So I’m in the DMs, I’m responding to comments, responding to emails. Um, Thursdays, I’m working on systems, different things in the back end to make my business run easier. Fridays, I do follow ups and then the weekend is just fun things, me interacting or creating something because I really love creation for offers, um, or just taking the time off, you know, and then also planning for the week ahead.

[00:29:01] I have a set time that I do that too and that works really, really well for me.

[00:29:06] Jeff Sieh: I love the idea of theme days, and I’m trying to do more of that. But I think, you know, they say that multitasking kills a lot of creativity. You have to, like, what is it, 30 minutes to get back on task, or whatever. So, I love that idea of focusing, and I’ve been trying to do, like, Okay, this is podcast day.

[00:29:21] Okay, this is, you know, whatever day. But I think also, Lindsay, one of the things I’ve seen, and kind of digging into what you’ve been saying, is your consistency. And that’s why we always have the live show, 10 a. m. Central, Fridays. All the time and I like you like there’s been once or twice we’ve had a guest who couldn’t make it and it’s because they have something on Fridays and I’m like, that’s when we do it.

[00:29:40] You know, that’s just how it is. I’d hate I hate that we don’t get it, have you, but that’s when we have it. So I think half the part. What is it? Um, somebody said, like, most of success is just showing up. You know, if you show up consistently every day, It makes a big difference. I want to bring up Dustin’s comment.

[00:29:56] He goes, yes, energy management is something he’s been talking about for years. In fact, I remember Dustin talking about one time when he started kind of get a slump in the afternoon, he’d go and do push ups. Now, I haven’t been that crazy, but that’s a great idea. That’s just, that’s just crazy talk, but I don’t know if he’s even doing that anymore.

[00:30:10] But, um, he also says the Pomodoro technique is the best way he’s found for energy management. I love that too. I use an app called Focus, and To do which actually I can put my task list in it. It does the formidoa technique and it’s, I really, really, really like it. So, uh, yeah, great tips here. Um, Conor, you had a question.

[00:30:29] Right.

[00:30:33] Conor Brown: and planning, it’s still so crucial that whatever you create when it comes to your side hustle, you’re getting the most out of it, right? You’re maximizing every single piece of content that you create, whether it’s a podcast, a video, a social post, a blog, email, all sorts of stuff, especially when you have such finite time throughout the week that you can work on something that Lindsey, you’re talking about batching content and creating content like on specific days, knowing that, hey, this isn’t just something I’m creating for a one time, one thing, in the ether kind of post or whatever it is, but I can stretch this out and I’m getting the best bang for my buck.

[00:31:14] When it comes to repurposing, what are some effective strategies that, you know, you’ve started to implement or you’ve been implementing that you see great results from?

[00:31:25] Lindsay Dollinger: Okay. Really quick before I dive into repurposing, I want to share something that came up for me this morning and I was like, Ooh, if this comes up on the show, I’m going to share this. So one thing with my content is that I try to, like you said, maximize it to the fullest potential. And so I, Try to be very intentional about call to actions and making it very easy for people to click my links.

[00:31:48] Like very, like I don’t need to be searching through everything to try to find. So I was listening to a podcast this morning for someone I really, um, admire and they’re opening up a new program and they’re, they’re talking about it. They’re talking about it, talking about it. And so I was sitting in, I’m sitting in the Starbucks.

[00:32:03] And so I’m like scrolling, I just click on the, on my podcast app. I’m like, Oh, surely this person has a link that I can click on, you know, to check out this program and I’ll save it for later. No link. And I’m like, what is wrong? So, you know, the podcast is over. I’m not going to go back probably and search for that.

[00:32:20] So, I try and of course we’re all human so you forget sometimes or you know, things slip, but making sure that you are optimizing everything you’re putting out. So your emails have clickable links. Your profiles on social media are all optimized. So, you know, my cover photo, even if you click on it, has a clickable link to my website, my free group, et cetera, so that it is a no brainer for people to be able to find a way to, you know, get to my website, check on my podcast, et cetera.

[00:32:49] Um. So I don’t know if you guys have ever run into that. Like I ran into that, someone else was talking about. You know, skincare products they have. And I’m like, Oh, I know they deal, I don’t know, Mericare or something. And I’m looking at their profile. I can’t find a single way to click on their link. And I’m like, well, they just lost a customer.

[00:33:03] So that’s one of the, the things that I try with all my pieces of content, not every piece of content. And obviously, you know, Instagram, you have your link at the top, but making sure that you have those things. Cause if not, you’re just missing out on free ways for people to find you and to work with you.

[00:33:19] So, um, Wait, Connor, can you repeat? Oh, repurposing. Okay, I was like, wait, I talked about that and now I forget the question. Okay, so for repurposing, I have my podcast and that’s where I get a lot of my content from. So I like to start with some form of long form content. So podcasts, sometimes it’s a blog, sometimes it’s an email that I write that I feel really inspired to write.

[00:33:43] And then I’m like, okay, I could, I could definitely dive deeper into this and do a podcast or a video. So start with something longer form and then I cut it down into the smaller pieces. So that’s, you know, essentially what, Repurposing is, um, but then once you get to a certain point in your content creation, you know, if you have made, I don’t know, 20 podcasts, written 20 blogs, even longer posts on Instagram or something like that, you can start repurposing.

[00:34:09] You can pull those topics out. You don’t always have to be recreating the wheel. Um, I actually was listening to, I think it was the Rachel Hollis podcast this morning also. And I listened to it for about 10 minutes and I was like, I’ve totally listened to this podcast before. Like she, you know, this exact podcast and she never said at the beginning, you know, this is a replay.

[00:34:29] Some people say replay or throwback or things like that. She just ran it again. And you know, I think it’s probably been a year or two since she played it. I don’t even know why it was this particular story she was sharing. That was very memorable. Um, We get so in our mind that we always have to be creating something new.

[00:34:46] And that’s not true because the majority of the time people aren’t going to be weird like me and remember, remember the exact post or remember the podcast. Um, and even if they do, like, I still listen to it because I enjoyed hearing it before and learning from things of it, you know, before, but. Again, it’s like that whole mindset piece that the majority of people aren’t seeing your posts for the first time anyway.

[00:35:08] What’s it like 7 percent of people see something, you know? Um, same thing with your podcast. The people who are listening to your podcast now, some of them might be the same people from a year ago or two years ago, but I bet you have a lot of new listeners as well. So it’s okay. You know, I ran a couple, um, episodes that were older episodes.

[00:35:26] It did really well a few years ago while I was at home recovering from my surgery, just because I would rather. podcast with one of my friends. I’m going to come on now and talk about some of the fun things that I’ve learned while So I’m going to give you a quick rundown of what I’ve learned over the last couple of Um, so I’ve been using a lot of different tools that you can use to create a podcast.

[00:35:46] Um, I’m using

[00:35:49] Jeff Sieh: Restream for this show where you’re able to go in and, like, Lindsey is able to share it to all her channels and I can pull up comments from her people that are coming on, on the show. So, yeah, that’s one of the tools I use for that. I use Descript for all the repurposing stuff, um, for, uh, the clips for the show.

[00:36:04] Yeah. Mm hmm.

[00:36:12] Lindsay Dollinger: podcast. com. actually, so maybe I

[00:36:14] Jeff Sieh: So we’re actually using Ecamm, we’re actually using Ecamm because they are the sponsor of the show. But we take Ecamm and we put it to Restream, it’s really cool because I can send out one signal to Restream, they split it out everywhere, and also I can share it with you. And like go to your YouTube channel and all that stuff and not have to do any security stuff.

[00:36:30] So it’s kind of a combination of everything. Uh, but yeah, those tools, they can, they

[00:36:35] Lindsay Dollinger: For repurposing. Yeah, they cut your clips up for you. So like, you don’t even have to think about, you know, what, what was the thing that someone said that was most mind blowing. They’ll pick out, you know, some of the top clips and you’re like, okay, here’s a real, you know, or you’re able to download it and then put it on YouTube and put it all of the places to have your visibility everywhere without spending hours doing it.

[00:36:59] So definitely check out different tools like that has been really helpful for me for repurposing too.

[00:37:03] Jeff Sieh: Yeah. And you mentioned, um, redoing podcasts and you know, our friend Lou Mangiello is actually, he’s gone and thrown his back catalog and he actually has a. Podcasts that come out on a different day. It’s like from the archives or something like that. Another, so another thing you can do is like when, if you start a podcast or you start a live show, a lot of times when people see you do that, they’ll, you’ll be asked to be on other shows.

[00:37:26] It just happens. Like people will ask you to come on. One of the things you can do is like, hey, can I release this on my podcast platform or repurpose it in some way? So for example, I was on Eric Fisher’s Beyond the To Do List podcast. It was a great, great podcast. Honored to be on there. So. And I said, Hey, can I have that, those files and release it on mine?

[00:37:44] He says, sure. And so give him credit, but he’s, he’s showing up in two places. I’m getting content that I don’t have to worry about, you know, using, um, it’s kind of the best for both worlds. Kind of the pod swap is a thing to do. So think about that, but also. Like Lindsay was saying, like her pillar or piece of content is her podcast.

[00:38:04] Like that’s her thing that she gets a lot of other stuff from. And so the live show is for us. That’s where we get a lot of things. My daughter Abby goes and helps chop all this stuff out. Um, but a question in that vein is like, what is your system for managing and scheduling your social media posts for your business?

[00:38:21] Because you have multiple products, like you have your courses, you have your mastermind that you mentioned is going to roll out. And then you have just kind of. Normal social stuff to keep people interested. Do you have a pattern or anything that you use specifically, Lindsey, um, that you, for your social media to get people, you know, interested in you?

[00:38:41] Lindsay Dollinger: Yeah, so I again do the theme days. I love a good theme day. So Mondays, I always talk about my podcast because the podcast drops on Mondays. So it just makes sense for that. And then I also do some sort of a motivational post. I also, I not only like theme days, I like alliteration. So motivation Monday, Tuesday is tip Tuesday.

[00:39:01] So I love teaching that just comes very naturally. So, and I think no matter what your business is, a tip Tuesday would make sense for you. So you’re teaching something to your audience on Tuesdays. Um, Wednesday is kind of a, whatever I’m feeling like I try to post a week, a reel on Wednesdays. I’ve gotten off of that habit the past couple of months, but I’m getting back into that.

[00:39:20] So reel on Wednesdays, Thursdays, I promote a product on my wall. And so. That had huge success for my business because I found that I loved creating content. I loved the teaching content. I could talk about my podcast all day, but when it came to actually promoting my offers, it was the hardest thing for me to do.

[00:39:40] I don’t know why. I think probably a lot of people can relate to that, but if I didn’t have Thursdays being a promotional day. I just wasn’t promoting. And sometimes I allow that to be promoting a freebie as well, but I’ve gotten better about making it something that is paid. And then Fridays is kind of like my fun Friday.

[00:39:57] So I try to share something a little more personal, but still weave my business into it somehow. So, you know, this is something I achieved this week. This is what’s going on, you know, just something more personal where I can connect with people. And then the same things for Saturdays and Sundays. I do more personal posts.

[00:40:13] Um. And I’m not one of those people that have built, um, my brand where it has to be completely about my business. I weave a lot of my personal life into it, and that’s worked really well for me with my personal brand. Um, I’ve built a lot of my brand on Facebook. So that has been, um, It just has made, you know, it made a lot of sense.

[00:40:34] If your brand is not a personal brand, that might not make as much sense, but I do pepper that in and I don’t really have a set schedule for that. Um, but then I just use Meta Business Suite to schedule everything out. It’s, it’s really easy. I can connect my Instagram, Facebook, and it can also post to my Facebook group.

[00:40:49] And I just go directly in there and do all my, my scheduling that way. I used to use Canva to schedule. Um, The only thing that got tricky with Canva is that I create templates in Canva for a lot of my posts and I would just go in and tweak them. But when you can’t really do that, if you’re scheduling, you have to make a copy.

[00:41:08] And it was just cluttering up my Canva and I like to keep it very organized with my templates. So templates is another thing if you don’t have templates and it does make sense for your business. So if you have a podcast creating a template for, you know, a guest. Introducing a guest on your podcast or you know, a new show can save you a lot of time in the long run too.

[00:41:28] So creating those things. But yeah, I just use old fashioned meta business suite. Sit down, make sure it’s scheduled out for the, for the next week coming up and go from there. But reels I try to do organically within the app. I don’t schedule those.

[00:41:41] Conor Brown: So a follow up to that, because I think you kind of mentioned it, you know, would you say Facebook is the platform that you spend the most time on promoting stuff? And then also, what is the platform that gets you the most return when you’re posting?

[00:41:55] Lindsay Dollinger: Yeah, it’s Facebook for both actually. I, I have tried to do that on Instagram. Um, my personal Instagram actually with 11, 000 followers disappeared in March. So I have, yeah, I have rebuilt or started to rebuild, uh, my purpose and pixie dust Instagram. I think it has two or 300 followers. Um, but I actually really enjoy it better now.

[00:42:19] That I don’t have so many views, and I, I don’t even know why it just, it’s almost like the pressure is off to, and this sounds silly, but like be so perfect showing up online, um, and I think that is what I was able to do on Facebook too, is just be very me, like I didn’t ever feel like I needed to always be throwing out Educational content all the time.

[00:42:44] Like I just weaved it very naturally into my personal brand. Um, I also don’t know if it’s my age demographic as well that Facebook, you know, we started with Facebook however many years ago and so it’s just more natural for me there, but I do repurpose my content from Facebook over to Instagram. Um, but yeah, Facebook has been my platform of choice for a long time and I, my Facebook group as well is a big place where I get a lot of customers.

[00:43:10] Jeff Sieh: That’s really good.

[00:43:12] Conor Brown: when you’re repurposing content, you know, I think when you first post it, you have A set of metrics that you’re looking for, whether it’s the first blog post, right? The first podcast episode, whatever it is, you know what you’re looking for for that. But when you’re repurposing something, whether it’s pulling clips from a long form piece of content and posting it somewhere, or like you said, posting from one platform and then repurposing it to another, how does that differ?

[00:43:36] Like, how do you measure the success of just a repurposed piece of content?

[00:43:42] Lindsay Dollinger: Yeah. I like to look at engagement just overall. Um, I prefer comments versus likes on things, obviously, you know, to keep a conversation going. Um, but I have also learned that the metrics on, especially like on Instagram are not always an indicator to me, especially if I’m looking at comments of whether things are actually hitting home with people.

[00:44:05] Um, and I don’t know, you guys, I’m sure have realized this as well too, but, right. I just had someone for the first time comment on one of my podcast posts, um, on Facebook rather, but they said how much they enjoyed this podcast. I didn’t even know they were a podcast listener. So that can be one of the things, especially with podcasting, but anything on social is you never really know who is watching or following your stuff.

[00:44:26] So it can get very, I know I can get very in my head when I’m looking at analytics and like, okay, no one likes this post. No one. And if that’s happening over and over and over again, if you’re just like, Posting a lot of content with no engagement at all. Then it’s time to reconsider your strategy and tweak things a little bit.

[00:44:43] Um, but as long as I’m getting some sort of engagement, I call that a win, which probably is not the best business answer, but just for me at the, you know, like, cause we can’t control what people are doing and not doing.

[00:44:55] Jeff Sieh: It’s with the algorithms, like you said, that’s why you continue to put stuff out there. We, I, I put clips out all the time, every day. We put out stuff of this show every day. I’ve never had anybody complain, ever. Saying like, you’re posting too much. Like, because the algorithms, they just, they, they take care of all that.

[00:45:10] So, uh, there’s a great comment here. Uh, Dustin says, sometimes starting a brand new social account can be a Is a relief. He’s been thinking about starting over on X for years. That’s it. That’s really, um, interesting to hear from, uh, Dustin is old school. He’s OG. He is like the president CEO, big cheese over at Magi.

[00:45:28] Uh, a great tool, AI tool that everybody should go check out. But, um, yeah, it’s, it is refreshing. Sometimes it almost becomes a hassle to continue to keep up with everything. And I’m sorry, you lost 11, 000 followers. So man, that’s, that’s a whole nother

[00:45:41] Lindsay Dollinger: I know

[00:45:43] Jeff Sieh: oh

[00:45:43] Lindsay Dollinger: it is, it is, but you know what, like I said, it was getting to the point where it felt like a chore to show up on the show. That platform. And now that I have restarted and. It’s like my feed is actually filled with people that I want to be seeing all the time.

[00:45:57] Jeff Sieh: Mm

[00:45:58] Lindsay Dollinger: Not that, okay, if you’re not following me right now and you were before, it’s not that I don’t want to see you.

[00:46:02] Like, please come over and follow my new account. But still, it, it just was kind of such a relief. Um, and then also I could, I could really, you know, You know, start over a little bit. So I like changed my brand color slightly, you know, I’m like, I can change what I’m putting out and the voice that I’m using and that was kind of nice.

[00:46:19] So it’s made me really start enjoying Instagram a little bit more.

[00:46:22] Jeff Sieh: Yeah, you know something that everybody enjoys is our friends over at Ecamm. You can find out more about them at ecamm. com forward slash Jeff. Seriously, they have their amazing community. So helpful if you have questions. If you haven’t tried Ecamm yet, go to ecamm. com forward slash Jeff. Use code Jeff15 to save 15 percent on your first purchase and join their community.

[00:46:41] They’re on Discord. They’re on Facebook. They’re just amazing. Seth Godin stopped in there the other day. Ask a question. And they were like, what? Yeah, Seth Godin was there. Michael Hyatt pops in there every once in a while, so they’re very helpful. Even big names come in and ask questions, so it’s a really great community.

[00:46:59] Make sure you guys go over there and follow them wherever you’re at. So, um, I want to kind of circle back, because we talked about the importance of the time management and some systems that you put in, um, for multiple projects. So you’ve got multiple things going, like Mastermind, you’re getting ready to launch that again.

[00:47:16] You’ve got, you know, your Facebook group. So, are there, like, management techniques that you’re using to balance multiple projects? I know you have theme days, like, come and work on the podcast today, but there’s a lot of stuff. Do you, like, use Asana, um, like, any other tools that you use to, like, keep track of all this?

[00:47:33] Because that’s a lot, and you’ve got to teach each other at the same time. So I just, my mind goes like that when I think about all the stuff that you’re doing. So how do you, what management techniques, I guess, are, are you using?

[00:47:46] Lindsay Dollinger: Yeah. So one of my favorite is I use Trello. Not a song, but I use Trello. And, and, um, I love ClickUp. I love Notion because you’re a big fan of Notion,

[00:47:55] Jeff Sieh: Yeah. Yeah. Mm hmm.

[00:47:56] Lindsay Dollinger: Okay. Yep. And I, um, cause I watched your presentation at Momentum on that and I love that. I loved the idea of that too, but everything of mine is in Trello and I’m like, okay, I don’t have the energy right now to transfer everything over and learn something new.

[00:48:09] So I think that was something that really helped me was picking one thing. And so. Deciding, this is my platform. I’m using it, I’m organizing everything on there. So I have what I call my business blueprint board on Trello. And it, it’s gigantic, but I have everything to do with my business on there. So I have, um, a co a column.

[00:48:29] So if you’re not familiar with Trello, they’re almost like virtual sticky notes you can put in like rows and columns. So I have one for my branding, I have one for, um. So anything that needs to be shared with, with like you to promote this podcast. So when you asked me for my bio yesterday, I went on there, I copied it, I posted it in the email to send you.

[00:48:49] So anything like that, that I am asked for over and over again, you know, I need to find some sort of a place for it that I can easily type in a keyboard shortcut on my phone or on my, you know, on my Mac. Those were really helpful for me in my business. Anything that I’m repeating over and over again, I’m like, okay, I need to either have a place where I can just copy and paste this or have video links.

[00:49:13] So that’s one thing why I decided to create a course that goes with my mastermind is I just created little video lessons for All your pieces of your business that you need. And so that when my clients were coming to me asking me like, okay, how do I set up Linktree? How do I set up email systems?

[00:49:30] Whatever. I could refer them to that and then say, watch this. And then ask me what questions you have. So setting up systems like that for my offers and my business are really, really helpful. I also have. All of my ideas, because if you are an entrepreneur, you have 18 million ideas, but knowing like, I don’t have time to do all of them right now.

[00:49:50] So I have like an ideas parking lot on my Trello board that I can go back to where I’m like, okay, I have some extra time in my business. You know, what should I bring up now? Um, so that has been really helpful. But then going back to systems. Again, anything that I’m like, okay, this would really save me time.

[00:50:05] If I’m able to do that, I put that on my to do list. And when I have an extra hour or two in my business, I would create my first email welcome sequence, for example. Or create the email that goes out to people when they sign up for my membership. Just anything so that I didn’t have to be doing it one on one and recreating it every time that I could automate to set up, um, save me a lot of time.

[00:50:29] And then the last thing is I use Kajabi for my website and I chose that. It’s more pricey, but I’ve been there for years and my emails on there, my funnels on there, my website, everything is in one place. That saves me a lot of time. I don’t have to open up, you know, five different apps or websites to use.

[00:50:48] Everything is in one spot. So when I go in there, I know that I’m there to work and I can just go down, you know, go down through my task list and get everything done.

[00:50:57] Jeff Sieh: Awesome. Yeah. Very, very

[00:50:58] Conor Brown: And before we get to a comment, I did want to, uh, point out two things that, uh, you said in that. One, I use Notion as kind of a, a content creation tracker tool like that, but I love that idea of also putting in just all of your frequently asked questions or responses or your brand book even in there for easy access.

[00:51:18] I think that’s, So, so, so great and the idea is parking lot. I’m reading um, Cal Newport’s new book Slow Productivity and he talks about this idea of instead of pushing uh, uh, projects or pushing tasks that you have to do, come with a pull mindset. So you have this parking lot and instead of pushing everything and like I gotta get it all done, I gotta get it all done, put it in this parking lot and then pull in new ideas, new projects when you have the time.

[00:51:49] And that’s when you actually like can be productive, right? Instead of just dumping everything. Like I got to work on a million things. No, pull in when you have time and then you can go there. So I love that. And I love Richard’s question here too. He says, is it difficult for you, Lindsay, to keep your focus on teaching during the day?

[00:52:08] His mind often wants to dig into the challenges and tasks of his side hustle while he’s working for his main gig during the day. Any tips for keeping your focus where it should be?

[00:52:19] Lindsay Dollinger: Ooh, I love that. I will say sometimes it can be, especially if I’m in the middle of a launch or something where I know people are probably messaging me and I’m like, Oh, I need to get back to them. Um, but one thing I learned very early on in my business, because I was so tempted to do that, or I was like, I can’t focus on multiple things, was realizing that The way my business is set up, there are really no business emergencies.

[00:52:43] So even if it takes me 12 hours to get back to someone, like they’re not going to die waiting for, for my response. Right. Um, and so realizing that and also really setting boundaries, like I don’t get notifications on my phone. I turned all of that off. Um, I take myself out of group chats. I hate group chats in the fashion.

[00:53:02] Um, and that way I’m just not tempted to go in and feel like I need to respond to some things, you know, immediately. And I’ve set those. Foundries with my clients as well, you know, like. Between the hours of 7am and 3pm, I’m unavailable, but I will get back to you in the evening. If you respond to me between three and seven or whatever that looks like.

[00:53:21] Um, but as far as focus, I think just making sure that I don’t have my phone, you know, out and up for me to see and those notifications off, that helps a lot. Um, and then knowing too, that I have that set focus time to work on my business later during the day. So right now I’m able to give my all To being present and to doing what I need to do, because if I’m not, then I get to the end of my teaching day and I’m like, okay, I didn’t get anything done here either.

[00:53:48] So now I, you know, need to bring stuff home and I have a set boundary, like I’m not bringing stuff home, , like I’m getting it done during the school day. Um, and so those boundaries are really cute. And whether you have a side hustle or not, if you’re a teacher or. I say, especially teachers, but really any occupation, you know, leave your work at work as much as you possibly can.

[00:54:08] And I don’t have my work email on my phone, so I’m not tempted to check that when I’m at home. Like I just very clear, like I’m not responding to you after 2. 45 children at school. So if you have a question, you better ask me before then. And so those boundaries are one of the biggest things that have helped me.

[00:54:25] Jeff Sieh: So you probably answered this a little bit with that last answer that you had, but um, can you share some tips on how to avoid burnout, burnout while managing that side hustle and a full time job? I mean, you mentioned clear boundaries. Are there any other things that have helped you avoid burnout?

[00:54:43] Because I can see even with the best systems in place, you can easily teeter towards burnout when it’s like, okay, I got a, I got a membership like launch coming up. Like I’ve got to get stuff done. And that can, that can, you know, put you over the edge a little bit to that burnout.

[00:55:00] Lindsay Dollinger: So I, the awareness piece, Jeff, like you mentioned earlier was really huge for me. So I know that if I don’t get seven or eight hours of sleep at night, like I’m just not a nice person. So

[00:55:11] Jeff Sieh: That’s right.

[00:55:11] Lindsay Dollinger: I, I, I try my very, very hardest business stuff ends at eight. And I don’t allow myself to go over that unless it’s like a one time thing.

[00:55:19] Like, I think we had a momentum follow up call one night and it went to like 830. And I’m like, okay, I’ll do it this one time. Um, but normally, you know, knowing that my mastermind calls, for example, go from 630 to eight and they don’t go longer than that. Um, And so knowing myself and what works really well for me, because I did get to the point of burnout with my network marketing business.

[00:55:40] I was pushing for a goal. People were buying so much stuff. I was staying up until 12, 1, 2 in the morning and getting up at 5 to go to work. And I was seeing amazing results. But I, I kind of hated everything I was doing. You know, I was not a nice person, all that. Um, and so knowing how crappy I felt during that was like, okay, I need to make sure that I’m getting enough sleep.

[00:56:02] I’m moving my body. I’m planning the fun things like not working my business all the time. There are seasons for sure where I am spending all of my free time, you know, prepping for a launch, things like that, but it’s just a season. So if you catch yourself doing it for longer than. You feel as sustainable, you know, it’s a year round type of thing and your personal relationships are going in the drain or whatever that is.

[00:56:28] It’s time to reevaluate and just know if you can’t spend that much time in your business, one, you’re at least showing up consistently. It doesn’t have to be constantly, but it gets to be consistently doing what you can and just knowing if it takes you then another three or six months to get to your goal instead of getting to it right now, that’s okay because you’re still taking care of yourself.

[00:56:48] You know, prioritizing all the things in life that are important to you, not just,

[00:56:53] you know, your business, but planning the fun things. And also, as we mentioned earlier, getting in the mastermind or getting in that, you know, that business community and accountability partner to hold you accountable or coach has been really helpful for me as well to make sure that I’m keeping myself in check, still getting my business things, you know, in order and having fun while doing it.

[00:57:14] Because if you, if you’re hating your business and resenting it, like I said, it’s not sustainable What’s the point? Like it’s not worth all the money in the world for me. If I hate what I’m doing.

[00:57:25] Jeff Sieh: That is a great way to end the show. But, uh, so much good stuff for everybody. I mean, most of us are doing some sort of side hustle, or even if we have like a client who’s like our pillar client, um, we’re still, a lot of these things apply. So, thank you, Lindsay, for all the great tips and advice for today.

[00:57:43] Before we wrap things up, where can people, I mean you mentioned you’ve got a mastermind launch coming up. Where can people find out about your products, your stuff, everything that you’ve got going on? Let people know.

[00:57:54] Lindsay Dollinger: Yeah. Um, so I’m Lindsay Dollinger, all the places. So if you head to my website at lindsaydollinger. com, I have a free resources page that you can pick. Like I’m newer in business or I’m established in business and you can pick the free resources under each category that pertain to you. So do that. Get on my email list and you will hear all about the mastermind coming up very, very soon.

[00:58:14] Jeff Sieh: Awesome. Can’t wait for that. By the way, Gary Stockson agrees. He goes, I need a minimum of seven hours sleep or I turn into the Huntington Beast. Otherwise, instead of Huntington

[00:58:23] Lindsay Dollinger: Yes.

[00:58:24] Jeff Sieh: That’s a good one, Gary. That’s what I’m going to call you from now on. Connor Brown, the unsinkable Connor Brown. Where can people find out more about you and what you’ve got going on lately?

[00:58:33] Conor Brown: You can find out more about me at vacationkingdoms. com and across the social medias at vacationkingdoms. It’s June, you know what is a great time to do in June? Plan your Christmas vacations, of course. Reach out to me and I can help you with that.

[00:58:46] Jeff Sieh: And look whose ears are burning. Uh, Lou Mangiello said, Hey, I know these people. We won’t admit it. But yeah, we’re, we’re fans of Lou. Um, he’s got Momentum coming up, by the way, folks. So if you want to meet people like amazing Lindsey and amazing Connor Brown, this is where I met all those folks at. Make sure you go check out Momentum.

[00:59:05] He’s got, I think he’s still got a sale going on, um, right now, if you guys go check that out at loumangello. com. Give you a free plug. Yeah, at least he loves us because we gave him a plug is what he’s saying right there. Um, but yeah, it’s a great, it’s a great event. I cannot, uh, recommend it highly enough.

[00:59:20] He caps it at 50 people, so make sure you get there. I think it’s halfway sold out. And another thing that is sold out is the amazing thing that’s going on the end of this year at Creator Camp. That’s right, Ecamm Creator Camp has been sold out, but you have a chance. to win a free ticket that I have reserved just for you.

[00:59:38] If you go to jeffsieh. com forward slash win, you can enter to it, win a chance at a ticket. So make sure you guys go there and fill out that form. It’s going to be amazing. Uh, momentum and the crater camper like two weeks apart, like it’s crazy times at the end of the year, but they’re going to be awesome.

[00:59:53] Connor will be there as well. So thank you guys so much for watching. Thank you, Lindsay, for showing up and giving us all this great advice today. And with that, we’ll see you guys next time. Bye everybody.