🔔 Join us as we welcome back Jason Canapp for an enlightening session on “The Magic of Storytelling with AI.”

Last time, the audience had so many fantastic questions that we couldn’t dive into the final section of our discussion. Now, we’re picking up right where we left off! From his innovative vision behind ‘Here With The Magic’ to the transformative power of AI in video production, Jason’s journey is a testament to the future of immersive experiences. We’ll delve into the integration of AI in storytelling, ethical considerations, and the role of AI in the creative process.

Don’t miss this chance to dive deeper into how Jason harnesses AI to redefine storytelling and immersive experiences! 🚀

The Magic of Storytelling with AI

Storytelling has captivated humanity across cultures and time periods. In our digital era, AI opens new possibilities for crafting immersive narratives that resonate deeply. To explore the convergence of technology and tales, we hosted Jason Knapp, founder of Here With The Magic, for an enlightening discussion.

Blending Technology and Narrative

Jason leverages emerging technologies like VR, AR, and 360-video to transport audiences into multilayered storyscapes. As Jason explained, immersive mediums allow viewers to inhabit narrative worlds in novel ways. Rather than passively watching stories unfold on screens, participatory mediums empower the audience to chart their own journey. 

For example, Here With The Magic’s choose-your-own-adventure videos place viewers in the director’s chair. Within themed virtual sets, audiences select which path to follow, whether meandering down Disney’s Main Street or wandering through Star Wars galaxies. This interactivity heightens engagement and gives each viewer a unique, personalized experience.

AI as a Collaborative Creator 

While AI may conjure sci-fi visions of robotic storytellers, Jason emphasizes AI’s collaborative role in the creative process. He uses AI for brainstorming, organizing ideas, and refining copy. Jason described AI as an “essential part of the process” that streamlines workflows rather than directly shaping narratives.

Specific AI tools Jason utilizes include:

– Video stabilization and reframing in Adobe

– Scene detection and cutting in DaVinci Resolve

– Audio selection and remixing in Adobe Audition

– Alphonic for final polish on podcast audio

For Jason, AI enhances efficiency while preserving authenticity in the final product. It acts as an ever-available bounce board during ideation. AI also enables data-driven insights, like tracking viewer attention in 360 videos to refine strategies.

The Future of Immersive, Interactive Storytelling 

As AI develops, Jason envisions even greater personalization and interactivity in narratives. Based on time of day or a viewer’s mood, stories could dynamically adjust. Jason hypothesizes using VR goggles like Apple’s upcoming Vision Pro to create living room-based immersive experiences.

One model Jason proposed involves training AI on previous editing styles to have it suggest personalized video edits to review. This feedback loop would enable AI to learn and replicate creators’ approaches.

However, Jason cautions that transparency regarding AI use will be crucial. He argues creators should disclose when AI plays a substantive, transformative role. This builds audience trust by clarifying authorship.

Preserving Authentic Voices 

Amidst AI’s promise, Jason underscores the need to ensure alignment with creators’ values and ethics. He notes AI models can reinforce harmful biases in training data. To combat this, Jason stresses that responsibility lies with creators to proactively mitigate prejudice. 

By maintaining strong human oversight, Jason preserves the authentic essence and vision for Here With The Magic. He advises creators to safeguard their unique voice and brand identity as AI becomes further integrated into workflows.

Final Takeaways on Using AI in Storytelling

Our thought-provoking discussion illuminated how AI can elevate immersive storytelling while requiring ethical vigilance. Key highlights include:

– Interactive technologies enable personalized narrative experiences

– AI streamlines creative workflows but doesn’t shape final products 

– The future holds increased customization and interactivity

– Transparency about AI use builds essential audience trust  

– Human oversight ensures alignment with creators’ values

The symbiotic relationship between storytelling and technology continues to evolve. With mindfulness, AI can help unlock new dimensions of impactful narratives.

SHOW TRANSCRIPT

This transcript is automatically generated by Descript.  Any errors or omissions are unintentional.

[00:00:00] Jeff Sieh: Hello folks! Welcome to Social Media News Live.

[00:00:02] I’m Jeff Sieh and you’re not.

[00:00:04] Conor Brown: And I’m Connor Brown, and this is the show that keeps you up to date on what’s happening in the world of social media and more.

[00:00:12] Jeff Sieh: Have you ever pondered the magic behind storytelling enhanced by technology? Well, we have a guest who does just that. And if you’ve been curious about how AI can elevate the narrative of a tale, or maybe you’re interested to understand the blend of creativity and artificial intelligence… If those thoughts have sparked your interest, then you are about to embark on a captivating journey.

[00:00:34] Today, we’re ecstatic to introduce a guest who has seamlessly woven these elements together. Jason Knapp, the visionary behind Here With The Magic, has helped harness the power of AI to craft some immersive experiences that resonate. Globally, and Jason will enfold his story, his discoveries, and his innovative approaches to merging technology with storytelling.

[00:00:55] So sit back, clear your schedule, clear your mind, and let’s get ready for this week’s episode of Social Media News Live. Jason, my friend, how are you doing today?

[00:01:05] Jason Canapp: I’m great. Thanks for having me back.

[00:01:07] Jeff Sieh: Yeah, and if you don’t know Jason, make sure you guys go back and watch his, or listen to his episode that we did earlier this year. You really should because he’s an amazing guy.

[00:01:15] He’s the founder. And visionary behind Here With The Magic, a multi channel platform that provides immersive and calming experiences set primarily in the world’s most beloved theme parks. Leveraging his eclectic background, Jason is a self taught creator and he’s channeled his lifelong passions into creating content.

[00:01:34] That aims to bring joy, comfort, and connection to audiences across the globe. Together with his dedicated team, he has cultivated a devoted community of viewers, listeners, and supporters who regard Here With The Magic as their personal escape from everyday stresses. It really is an amazing channel, so make sure you guys go check that out.

[00:01:51] Jason, once again, thank you, my friend, for being here.

[00:01:54] Jason Canapp: It’s my pleasure. Especially after that introduction,

[00:01:57] Jeff Sieh: So, I was thinking earlier, Jason has actually seen me at, like, my best and at my worst. So, like, my best is when I’m, like, speaking at Momentum or Social Media Marketing World. I think it’s where, like, we first met is where we did it. And then, at my worst, like, waiting for my turn at the buffet on a cruise ship.

[00:02:13] Because I can get hangry. So,

[00:02:16] Jason Canapp: if I remember correctly, I think I was exercising and you were dining and,

[00:02:20] Jeff Sieh: I was, yeah, that

[00:02:21] Jason Canapp: at me.

[00:02:21] Conor Brown: No, that’s not true.

[00:02:22] Jeff Sieh: right. It was great entertainment to watch you go around laps while I was eating. I actually did my first cruise with Jason and his wife. Well, my wife was there too, because that would have been weird, but, That was a lot of fun, and speaking of that, because one of the things Jason does, and you guys really do have to go check out the Here With The Magic YouTube channel, because I want to talk a little bit about some of the content that he’s created, he had the 360, no, it was the 180 sunrise of, on my first cruise, he was there as well, he was doing some video work, and I was able to go back with my Oculus and watch that sunrise again, on YouTube.

[00:02:58] it was just really, really cool. He’s got some 360 stuff that he’s done. I was watching, like, the Japanese Pavilion over at Epcot, which is one of my favorite spots, and that was actually 360, and I was telling him before, I was like, I was, it became a thing, like, where is Jason hiding? Because he’s not on camera.

[00:03:15] The camera’s just sitting there, and I’m like, are you leaving the camera just sitting there and going off in the park riding Tron or something? I don’t know. So, anyway, that was a fun little thing. So what other stuff do you have for us? On your channel, because we’re going to be talking about this AI and immersive technologies and all that stuff today.

[00:03:30] What other kind of things, I mean your, your Choose Your Own Adventure is amazing. What’s some other things that you have on there?

[00:03:35] Jason Canapp: Well, I think, you know, it’s a balance of, we primarily started as VR oriented videos. So 360, as you, as you, were talking about, as well as the 380, sorry, 380, that’s not even a thing. The 180 3D, which. Which actually has a kind of a strong following, but, the quality of it isn’t my favorite.

[00:03:57] So we haven’t done as much of that. I’m hoping that the technology advances and we can get back into that a little bit more. but, but, you know, the idea behind everything we do is. Bringing people into these spaces as immersively as possible. And so not just through video, but also through audio. So even the traditional videos, and there’s scores hundreds, hundreds actually of traditional videos.

[00:04:21] So you can watch them on your TV, on your computer, on your, on your device. even those, in long, unless they have music. accompanying them, they’re almost entirely also recorded in binaural sound as well, so you can feel as if you’re there from an audio standpoint. And then of course we extended that into Soundscapes, which is the podcast, weekly podcast, again, immersing people in this, in this sort of, you know, ambient sounds of our happiest places, and that can be found on YouTube as well through their,

[00:04:53] Jeff Sieh: Yeah, so I was looking at some of those, the soundscapes, and it’s almost like, it’s not ASMR, which is, you know, a big thing, but it’s very immersive. And it’s, it’s, let me rub my beard on the microphone. what, there are actually two channels like that, I could be big. What, what, is that bina, binaural sound?

[00:05:12] What, explain to people what that is compared to just like slapping on your headphones and listening to music.

[00:05:18] Jason Canapp: Well, give, like, in terms of my understanding of it, because I’m not going to get into the science, that would be Fred Abley’s,area. it’s, it’s essentially, it sounds like you’re actually there. And that means. You know, it’s recorded in stereo, but it’s recorded using microphones that actually sit in the ears.

[00:05:38] And I know that sounds weird. but it is, it’s what you have to do because of this and because of the spatial sort of the distance in, in how each stereo, you know, the stereophonic recording happens, it just creates. Kind of recreates the, the, really the sound as if you were there. and so the technology isn’t that advanced.

[00:05:57] It’s been around for decades and decades and decades for whatever reason, it’s, it’s not heavily used. And that is different than what you’ll, you’ll hear people talk about ambisonic sound. You’ll hear people talking about like surround sound. These are all different technologies. They, they, so the surround sound you have in your house is very different than ambisonic, which is very different than binaural.

[00:06:18] Binaural is really focused on, Presenting sound as if you would hear with your ears naturally.

[00:06:24] Jeff Sieh: So you’re actually going around the parks with microphones in your ears to record this? Interesting, I did

[00:06:29] Jason Canapp: And Zach,

[00:06:30] Jeff Sieh: Oh, and Zach does it too. Hopefully you clean them between the

[00:06:33] Jason Canapp: he, he, well, they’re not the same headphones, thank goodness, but, yeah, he tends to go to the places that, are a little, you know, more difficult and that I don’t want to go to. Yeah.

[00:06:44] Jeff Sieh: get it. So Fred says that means you’re thinking someone’s actually behind you when they aren’t. I mean, it’s really incredible to listen to and I, and I really like, I have some apps that I use like Brainwave and stuff like that, but I like listening to the soundscapes because it, one, it’s, you know, it’s, it’s nostalgic because it brings me back and you hear some of the music.

[00:07:01] I mean, it’s just, it’s really cool. So if you guys are fans of the park or just like ambient sounds to work by, you need to check out Jason’s podcast, The Soundscapes, and it’s, it’s really, really cool. So, alright, I just wanted to tell people before we go. You know, some of your background, some of the stuff that you offer, because I think it’s really cool.

[00:07:16] But let’s jump into this AI stuff, because I know you nerd out about it, I’m a nerd about it too, and we have a lot of friends in the audience who nerd about this as well, so, so how can you, how do you believe like, because you’re a big storyteller, you use technology to tell your, you know, soundscapes and your VR, you’re using These tools to actually do storytelling.

[00:07:39] So how do you believe AI can enhance storytelling, especially with this immersive experiences like here with the magic?

[00:07:47] Jason Canapp: I, I think have to remember for us, I’m primarily focused on delivering. Authentic experiences, which doesn’t seem to square with the use of AI, right? But so why haven’t directly used AI to enhance the final product storytelling? so to speak, I, I think there’s still tremendous potential in the realm.

[00:08:13] of AI for the creative process and post production. That’s, and that’s how I experience it. That’s how I use it. So it’s assist with brainstorming, providing creative insights, optimizing post production workflows, you know, from thumbnail, thumbnail creation to video stabilization, reframing, scene detection, and then of course, the audio remixing piece as well.

[00:08:35] and, and I think that, you know, the integration of AI makes, just makes a lot of the work much more efficient. You know, and so that allows creators, you know, to dedicate more time to the actual like creation of the storytelling piece, the essence of the storytelling. And so I think as I, AI technologies advance, I think there’s definitely more potential for direct enhancement of the narrative.

[00:08:59] I, you know, I think, and we’ll talk about this a little, I think a little later, like tailoring content dynamically based on viewer behavior or. Based on your preferences and that sort of thing. But in terms of bringing it back to what we do, it’s all about using AI as part of the production process, not.

[00:09:16] To be confused with using AI to actually create content.

[00:09:20] Jeff Sieh: Right. Right. Well, just for example of stuff that has advanced, even in the stuff that I’ve done is like, a lot of the video stuff where, you know, like the wire work, when you have like something that you’re trying to take out of a video. I had like a spot on a mirror when I was doing, I did a little,affiliate thing, and I was able to take AI and erase that, and it would, it followed the frame and cleaned it all up, which before I would have to rotoscope hours worth, and I was thinking like, even with your 360 stuff, like, pretty soon you’ll be able to say like, just take out that shadow of the tripod so it’s super immersive, or that, that middle section where all the 360 has where the tripod is, you know,

[00:09:56] Conor Brown: That lady eating ice cream that walks into the frame.

[00:09:59] Jeff Sieh: Yeah, exactly. Eating ice cream.

[00:10:01] Jason Canapp: And you could do that now to a certain extent. Like you mentioned taking the spot off of the mirror or whatever. which incidentally, which tool did you use for,

[00:10:09] Jeff Sieh: I use After Effects. I use After Effects and they have a beta thing. Yeah.

[00:10:13] Jason Canapp: So, so it works really well, especially for the generative fill. so where you have a small space and where you’re not moving the camera around a lot, it works great.

[00:10:23] where it also works great with, with, with. Moving frames and, and more complex video as well. It’s just the processing time can really kill you. And so, for our application, it’s, it’s a little more difficult. I I’ve played around with, the technology a little bit. We had a video. it’s, this is a non Disney video, which we do a lot of, which a lot, you know, people don’t know, but there’s a lot of, non, non Disney related videos out there as well, from some of my favorite spaces.

[00:10:49] This one in particular being at the Palace of Fine Arts in San Francisco. And in this. It is just perfect scene. You know, it’s like the lighting’s perfect. The birds are flying by almost on cue. Everything’s great. But then you have this dude who just kind of walks through the scene. I mean, he’s a pedestrian.

[00:11:07] I know he it’s like,

[00:11:08] Conor Brown: Apologies.

[00:11:10] Jason Canapp: I thought he was AI, but then he actually shows up and I’m like, okay, so I, so I played around with trying to remove that person and it works, but the time it takes to, to like, to do it and process it and, and like. And reframe things so that the generative refilling works properly.

[00:11:29] Cause basically what the AI is doing is taking everything around it from the frames proceeding and after, and it’s filling in that space that you’re trying to. You know, brush out essentially. and so we can do it. It’s just, it’s still not quite there for the level of authenticity we have. And then, you know, and I think for me, it’s also about balancing again, the authenticity with the story that we’re trying to tell the feeling.

[00:11:56] That we’re trying to convey. Right. So sometimes it’s just better to leave it, to leave it in.

[00:12:02] Jeff Sieh: Yeah, and those tools are getting better. Like, they’re getting better and faster. Like, I keep getting updates from Adobe. I’m like, really? Wow. and, and by the way, Nick Nimmin, who was our guest last week, had a bunch of stuff about shooting video with AI. He has one out right now that shows how he’s actually doing video, and he’s changed his backgrounds to all these.

[00:12:20] It’s amazing. It’s just amazing the stuff that you can do now. So make sure you check that out, and check out that episode. But, go ahead, Connor.

[00:12:26] Conor Brown: Yeah, so I love the, the notion that, you know, AI can help us be more creative. Not necessarily take away our creativity. but I think that there are some ways that That AI can probably enhance maybe engagement or user preferences. you talked about like creating thumbnails. Thumbnails are very specific to your audience.

[00:12:49] The, the person you want to click on that video, the thumbnail has to speak to them. and there’s probably other ways. So, so Jason, what ways do you think AI can help in tailoring that content to an individual user and maybe even helping to increase engagement?

[00:13:07] Jason Canapp: I think that, I think there’s tremendous potential, you know, in its capabilities, I think that, in terms of analyzing user interactions and their feedback and viewing patterns to suggest content that might more deeply resonate.

[00:13:27] I think it offers the possibility of creating interactive experiences where elements as said before, like are dynamically altered based on their preferences. I think AI could also help us understand like which portions of the content are more interesting. This is something YouTube used to do with their 360 videos.

[00:13:45] They don’t do it anymore. Which is really unfortunate. I think there was some creep concerns, like creepy concerns, because they would track, you could track in a 360 video in a VR environment, like where somebody was looking, for example, and you would get that data back about what they were actually paying attention to, which was actually really helpful to know, because for me, it, it, it validated this belief that I had, that people aren’t really looking behind them very much in 360 videos.

[00:14:11] So, you know, that, that, that’s why, well, cause 180 is, it allows for the

[00:14:17] Jeff Sieh: Right.

[00:14:18] Jason Canapp: which, which provides a more immersive experience. So there, so yes, but they don’t do that anymore. but I think there is data to be, you know, to be had there that allow, that would allow us to refine the strategies for maximizing engagement.

[00:14:33] Right. and the personalization pieces I think is going to be huge.

[00:14:37] Jeff Sieh: and I want to dive into that in just a second, but, one of the things is our friend, Dustin, who is the creator of Magi, which is a great app, and that we’ve all played with. He says, I can’t believe I’m late to this conference. You’re good, man. You’re good. but I, there’s another question from, Jim, our friend Jim over at watching YouTube.

[00:14:53] He goes, and this is a great question. Like, what is the difference between, and he’s kind of being silly, but I understand what he’s asking. So, different between AI and a serious group of people brainstorming during a session. So,

[00:15:03] Jason Canapp: that, that’s a fantastic question. And I think that. The differences, are, there’s a lot of differences, and I think that the most obvious difference is that you need a large group of serious people who have contextual awareness and also… If that makes sense. I know it froze up there for a

[00:15:30] Jeff Sieh: Say it again. Say it again. Say your last

[00:15:32] Jason Canapp: know it froze up there for a second. Well, the, I think the biggest part for me is that you, they’re not emotionally invested. AI is not emotionally invested in the outcome of a conversation, right? So the brainstorming piece of this, yeah, you can get.

[00:15:48] I think probably better results with a group of contextually aware people who are also creative. but you have to get them together. You have to, you know, you have to actually have a conversation. it’s not, you know, it’s not always, you’re not always able to do it in real time. And AI allows a creator to basically have that.

[00:16:09] Conversation with a group just like them, but also you can flip a switch and make it not like them, right? Like, Hey, gimme counter arguments. Give me, tell me the things I’m not thinking about. give me, you know, other, other approaches to this. And, and I jokingly, Okay. Not jokingly, seriously, this is a little embarrassing.

[00:16:31] I have a conversation. I have various conversations that have labels. And one of which is conversation that I had with Steven Spielberg, of course, not real Steven Spielberg. It’s like AI Steven Spielberg, but is the idea was saying, look, I’m trying to storyboard this, trying to come up with a way to approach presenting this information.

[00:16:49] How would. How would you do it, Steven Spielberg, like knowing

[00:16:53] Jeff Sieh: Right.

[00:16:54] Jason Canapp: all the things that you know, and it kind of goes through the process. Is it the same as having a conversation with Steven Spielberg? Of course not. But,

[00:17:03] Jeff Sieh: It’s better than

[00:17:03] Jason Canapp: have to, it’s, I mean, it’s pretty interesting and to be able to switch it to a different person or a different vantage point, that is extremely powerful from a creative standpoint.

[00:17:14] And then, you know what, I can say, you know what Steven, I’m not going to take your advice. And I don’t, and I don’t have any kind of career jeopardization from that.

[00:17:23] Jeff Sieh: Yeah. That, that, that, see that kind of workflow to make you a better creator, I think is what people miss. They, they get, they get thrown into the thing of like. I’ve got a, you know, it’s stealing content, or it’s not really you, or it’s going to take over and kill us all like Skynet. There, there’s some of these other subtle things that if you can think creatively about how to use it for creativity, you, you can kind of get ahead of the pack.

[00:17:52] Connor, you had a follow up question?

[00:17:54] Conor Brown: It’s not so much a follow up question, but I think this is just a good talking point. It is so true. This is how it can enhance our creativity and help us as creatives. I also just want to kind of point out, last week thereabouts, Google had a bit of a algorithm,update, which they kind of do frequently.

[00:18:13] This wasn’t a big one, but I think a big component of this new update was they started de optimizing or, you know, putting pages down in their search results that were only AI created. There’s a lot of blogs, a lot of websites out there that you feed.

[00:18:36] Jeff Sieh: Oh, is everybody gone?

[00:18:39] Jason Canapp: I’m here. I thought the AI kicked out for

[00:18:41] Jeff Sieh: Yeah, Connor’s

[00:18:42] Conor Brown: it is. That’s it. Now that’s

[00:18:44] Jeff Sieh: they don’t like you talking about them, Google doesn’t.

[00:18:46] Conor Brown: They’re there, you know, they are monitoring all this stuff. So, you know, this isn’t a replacement for creativity. This is, this is an enhancement to our own creativity.

[00:18:56] Jeff Sieh: So. On this note, I want to, because this is, I wanna show, share the, like, workflow. ’cause this is really, really practical. So we just did a five, part deep dive into podcasting. and we did that. I had all different guests and we talked about podcasting. And what I had di I did at the beginning of that is I said, you know, I brought it to, to AI use, Dustin’s tool and some other things.

[00:19:20] But I said, Hey, go research these people as guests, right. Tell me what they’re good at. Don’t interlap any of the content, and give me five topics for shows, okay? So I broke those down. I liked some of them, I didn’t like some of them. Okay, cool. And then I was able to, you know, merge that together. Another time I had the deal casters on, which are, Chris Stone and Jim Fuse, and I said, I messaged them and said, Hey, what do you guys want to talk about?

[00:19:47] And they both came back with two different things. Like, I’m like, oh, crap. And so what I did is said, hey, AI, Take these and help me merge them together and make good questions and a good show flow from it. And then I can take out parts or whatever, but that saved me so much time and it made a better show.

[00:20:05] And it’s just those kind of things like asking Steven Spielberg or you know, you know, I just that kind of stuff I think is so so very cool. anyway, so, Dustin has an answer to, you know, he knows it all better than the rest of us, because answer to Jim’s question, it’s capacity. No matter how big the group, there’s still a limited amount of creativity.

[00:20:25] And if you keep asking the question, you know, the group’s gonna get hacked off at you and, like, kick you out. So, you know, sometimes, AI, you can just keep going. Like, you can just keep going, like, let’s refine this a little more, let’s refine this a little more. And they don’t get mad. Most times.

[00:20:39] Jason Canapp: look, and that can’t be, I joke about it a lot, but it can’t be overstated that, that the lack of emotional, Lack of emotional, investment is really key to this thing. And what I’ve found is I have, I also get very different AI personalities, not because I asked for them, which I do sometimes, as I said, but because the way I’m responding to and the context of that conversation generates.

[00:21:11] Jeff Sieh: We’re back. I don’t know what’s going on. Yeah.

[00:21:13] Jason Canapp: I think that it’s important to recognize that the lack of emotion in AI in terms of its investment in what you’re doing is actually a positive because you can ask it to refine, you can ask it to refine, you can ask it to refine, and it’s not going to get there.

[00:21:35] Jeff Sieh: Right.

[00:21:37] Jason Canapp: It’s, it’s human, it’s very human to be annoyed when somebody comes back and says, Hey, I need you to do this again, or do it differently, or start all over.

[00:21:46] Jeff Sieh: Yeah. Yeah. So in this final kind of part of this, the section we’re talking about like AI and storytelling engagement, like, how do you envision with these advancements in AI, like user interactivity, and personalization in your immersive experiences? Like what, how will you as this develops, other than like asking Spielberg how to, you know, do this shot?

[00:22:08] Yeah. You know, how would, how do you think this will, you know, interact with what you’re creating as a content creator?

[00:22:15] Jason Canapp: All right. So from the, you know, from the viewer’s standpoint, I think that, I mean, Chris Byg mentioned this, he mentioned Apple’s being super intentional about not providing eye tracking data on the Vision Pro, I am super excited about Apple’s Vision Pro coming out. I think it has incredible prospects for immersive storytelling and the Vision Pro, in my opinion, is, I think it’s going to be a game changer in how content isn’t just viewed. But how it’s lived, so like for here with the magic, I think there’ll be opportunities where our choose your own adventure type videos, for example, become a standard offering just unparalleled interactivity. our morning minute style videos, if you’re filming here with those could be transformed into full fledged immersive experiences.

[00:23:03] So imagine like sitting in the center of a morning minute video, like where your living room becomes. The beach at Crescent Lake, for example. like that’s. That’s near future stuff. And so I think that the VisionPros capabilities are going to allow us to tailor content that’s, not just in terms of that immersive nature, but I think also based on real time parameters, like the viewer’s location, the time of day, or even.

[00:23:30] They’re self reported emotional state. so if it knows that it’s evening, you know, maybe it’s going to serve up, you know, offer up or suggest videos that are also in the evening, you know, to kind of get you ready for kind of winding down and that sort of thing. and I think that that level of personalization and interaction, that I think that ushers in this new era of content that is like more deeply resonant and contextual and just credibly engaging.

[00:23:57] Like I think that that’s And that’s the direction we’re going in, like real soon. And I’m also excited to see, because it’s an Apple product, I’m also excited and hopeful that we’ll see some new tools within iOS devices, like, you know, iPhones, that And I also helped content creators capture things that can be, can be used in the vision pros as well.

[00:24:22] Jeff Sieh: Yeah, that, that comment by Chris, he said, you know, them not being, you know, they’re not gonna keep that data. But that eye tracking, from everybody I’ve read on the, the demos who have done it, they say it’s so seamless and it’s like, so what I was thinking, like, with your Choose Your Own Adventure, like, if you could have that Choose Your Own Adventure and just look to that path, and then you start following that path.

[00:24:40] I mean, that to me is the lowest hanging fruit for something like that, like being able to walk around a park whichever way you want, or even Google Maps for, you know, I remember the first time I put on my Oculus and I was able to just use Google Street View and walk down my old, where I used to walk to school every day, I was like, tears in my eyes.

[00:24:59] You know, it was just, it was that immersive, and it’s going to get better and better. And Apple, I mean, love them or hate them, they tend to do things… Right, when it comes to new devices. We will see, but

[00:25:11] Jason Canapp: Yeah, we’ll see. Well, and I think also, I mean, playing off the Google street view, I think you’re talking about street view, technology, which is, which is. Amazing. you know, one of my favorite things to do, and it’s just all, you know, it’s a series of still pictures. It’s not video. So I’m excited. You know, I like the video aspects of, of things.

[00:25:27] but I, I love that you can dial back in time so I can go back. I can see, you know, certain areas, unlike, unlike Florida, a good California, some other areas where they have, they have. I’ve documented that streets view over years and you can, you know, I can see what this looked like in 2012. I can see what it looks like today, near today, being able to do something like that, you know, everything we captured, not just me, but everybody else who’s capturing images and video within Disney spaces and other places.

[00:25:55] They’re also creating time capsules and they’re also creating, you know, building on this ability to go back in time and visit these spaces. As they existed previously, which, you know, there’s a lot of nostalgia tied to that and being able to say, Hey, I want to like, for example, the Choose Your Own Adventure videos feature a frontier land with Splash Mountain.

[00:26:17] Right. You can’t experience that anymore. And, and, and, you know, in the future, what we want to be able to do is give viewers the choice. Well, which, which era do you want to visit? Do you want to visit it with Splash Mountain? Do you want to visit, visit, visit it with, Tatiana, Tiana’s said Tatiana’s. So there’s, I think there’s a lot to be had there as well.

[00:26:37] And the vision pro I think will help kind of just, like you said. You can look in a direction maybe, or just kind of more naturally choose, where you want to be when you want to be.

[00:26:47] Jeff Sieh: that’s really cool. One of the things, I mentioned earlier, like, I was able to go back, because I remember that sunrise on the Magic, because it was my first cruise, like, it was Lumanjello’s trip on the Magic, that was the first one, and I remember that sunrise, and I can see it in 180 video with, with your content, which I think, The nostalgic factor and being able that I can revisit that anytime I want is very, very, very cool.

[00:27:11] Jason Canapp: And that, and that was the whole idea. I mean, that is the main thrust behind here. What the magic was about. It was, it was selfish. It was, I want to be able to go back to these spaces when I can’t be there, which is most of the time. And how can we do that in a way that is accessible to, to anybody without having to have, you know, VR devices.

[00:27:29] But if you have VR devices. Great. Headphones, even better.

[00:27:34] Jeff Sieh: hmm. Yeah. I didn’t see a lot of harmonious things on your, on your

[00:27:38] Jason Canapp: Oh, I have a fan. There’s a fantastic harmonious video. What are you talking about? Our video, I will say this.

[00:27:44] Conor Brown: Great.

[00:27:45] Jason Canapp: I will challenge you. I think that our harmonious video is better than actual watching the show in person, and I think it’s better than anything Disney had put out in terms of showcasing

[00:27:56] Jeff Sieh: the gauntlet has been thrown down. Yeah. It’s, anyway, I was just giving you a hard time because I knew he did not like the actual. But, you know, anyway, I’m not going to… This is a great question from Fred. He goes, yes, it is liberating, it is the ultimate idea of Firestarter. But this last question is like, and that is the challenge I have.

[00:28:15] How do you not get overwhelmed with all that it can help you with? So, let’s talk about this before we move on to the next section, is that One, you know, it’s easy to see the squirrel and go to the shiny object syndrome. But how do you, as a content creator, keep up with this stuff? Because this is the future.

[00:28:35] This is what’s happening. We’ve got to keep going out and creating content. If you’re a creator, you’ve got to keep doing that. You’ve got to put out those YouTube videos. You’ve got to make those blog contents. So how do you make time in your day, Jason? Because you’re a CEO of, you know, another company.

[00:28:48] How do you take time to understand this new technology? Find out where the, you know, what I need to pay attention to? What is kind of your litmus test for this stuff?

[00:28:58] Jason Canapp: my litmus test for it is, do I get more work done after I learn about it? I think that. I read a lot. I, you know, there’s a lot of blogs that I, that I pay attention to and podcasts that I pay attention to. I mean, you and I have conversations about it. Fred’s here. We have conversations about it. it is easy to get overwhelmed by it because it’s, it’s like the internet.

[00:29:19] You can go down the rabbit hole and then, and every day there are new tools. Coming out and, and some of which are amazing and some of which are just kind of retreads of other things that are out there already, you have other products that will, you know, they’ll say there’s a third party solution that offers this amazing add on thing, and then all of a sudden that you don’t need it anymore because it’s built into the original package.

[00:29:39] Adobe is a. Point as a case in point there. And you also have a Google, just like today, or in the past week released Duet, Duet AI for their workspace platform for business users. so we’ve been playing around with that. There is, it’s, there’s so many, I, I’m actually being more intentional about slowing it down in terms of my app, my, like my adoption of things, because I’m recognizing that the technology is advancing so quickly.

[00:30:09] And creative people are doing some amazing things at integrating, both in terms of plugins and add ons, but also within original products. things are changing so fast that I don’t want to overly invest in any solution yet, because like I know that six months from now it’s going to be vastly different.

[00:30:25] I know that a year from now it’s going to be incredibly different in terms of the tools that are available. And so this is something that we not only talk about. 2018, again, if that’s all right. Five years from now, it’s a new ballgame completely. Everything’s going to be different. AI will be, will be part of everything we touch technologically.

[00:31:05] Jeff Sieh: Yeah. So, I want to do a real quick, shoutout. So, there’s a, Lou’s only waiting for this part of technology. He just wants to sit in the middle of your living room to be able to watch. Which,

[00:31:16] Jason Canapp: Yeah, I mean, you know, he can do that now.

[00:31:17] Jeff Sieh: he’s a little, he’s not very far yet. That’s a little creepy, but let me tell you, what is not creepy are my friends over at Ecamm.

[00:31:24] And they’re the ones who make this show possible. Find out more about them at socialmedianewslive. com forward slash ecamm. Really, they, we talked about community and I give Lou a hard time, but he’s got an amazing community. A lot of his community members are here. Ecamm has a great community too. we just did podcasting.

[00:31:38] You know, they’re always innovating. And, you guys ought to check them out if you’re not using them for live video or even presentations or podcasts. I get a,

[00:31:45] Jason Canapp: For Zoom, for people who aren’t, if you are using Zoom. And not using Ecamm, you’re not using Zoom properly. Like, what are you doing?

[00:31:56] Jeff Sieh: You can do all this stuff inside of Zoom. Like I could do this exact same show inside of Zoom if I wanted to be with their virtual camera. You also have the isolated tracks when you’re done, isolated video tracks. It’s just, it’s a no brainer. If you’re, if you have a Mac and you’re creating content, check out Ecamm at socialmedianewslive.

[00:32:11] com forward slash Ecamm. Anyway, on that note, you know, I’ve been, you talked about, like, technology is changing so fast, like, I’ve been trying to get this Descript course out, and it’s coming out, I think, next week, but they keep changing everything, like, weekly, new stuff comes out, and I, like, get a module done, and they’re like, oh, by the way, we just bought Squadcast, and I’m like, ah!

[00:32:32] So, I think your point that you just made about, you know, being focused on what you want AI to do for you, So instead of like all the new stuff that it can, you know, what, what do you need it for? And then kind of dive in that way because I feel your pain. So this next section I want to talk about, and this is one of the sections we did not get to last time.

[00:32:52] maybe some tools and some practical things that you’ve seen, but let’s talk about some, some ways AI can actually fit into the creative process for your video production, like the way you’re using it now. So kind of just dive into that.

[00:33:06] Jason Canapp: But we talked about how I think, you know, it, it, it, it’s really become this essential part of the process in terms of being a collaborative assistant of sorts. So it aids in the brainstorming sessions and I mean, organizing crazy thoughts and, and offering the iterations of copy ideas and things like that.

[00:33:26] In post production, you know, there, there are tools, like, especially those tools that are built into Adobe, but other products as well that help with video stabilization, reframing and the scene detection, audio selection, audio remixing, which is a big, a big deal. and it doesn’t, it doesn’t replace the human touch, but it supports it, right?

[00:33:47] And, and it allows us to focus more on capturing those authentic experiences. and I think that, I don’t wanna jump ahead too much, but I think that it, you know, for me it’s a balancing act. It’s, it’s, it’s, it’s not that AI is in, it’s not enhancing it directly in terms of the storytelling and the final product, but it’s making these contributions through, like, through the process.

[00:34:11] Jeff Sieh: Yeah. I agree.

[00:34:13] Conor Brown: Yeah. Let’s talk about that then. Let’s get, get more specific in, in how you use it with what you’re doing. so Jason, some instances where AI is being used in your work right now and how has it influenced the outcome? I also want to know, like, what’s one AI thing where you couldn’t imagine your life without it now that you’ve started using it?

[00:34:35] Jason Canapp: Oh boy. Well, I think I, for, for me, it’s, it’s all about, let’s talk, let’s just focus in on soundscapes. For example, like Soundscapes podcast AI is, Instrumental and organizing in my thoughts and like for the episode intros, for example. so it helps offer fresh approaches, where I’m coming like right now, I’m stumbling through words, but if I’m, I’m trying to come up with this eloquent way to describe a feeling I’m having, I will, you know, I’ll listen and I’ll come back and listen to the soundscape.

[00:35:04] that, that we’re going to put out and then, I’ll just make notes throughout. This is how I’m feeling. This is what it’s reminding me of. This is, this is the thought I want to convey. The story I want to tell about this particular thing. And it’s kind of a brain dump. And then it helps me because I have a conversation dedicated to this.

[00:35:19] So it has this, it also has this contextual awareness of how we’ve refined things over time. Right. So I’m able to then engage with it again, like a week later and say, okay, here’s the, here’s the new subject and this is what I’m featuring. And this is really, really want to focus on. And this is, this is kind of what I want to say.

[00:35:37] and then it helps me draft. Those, you know, the copy for that. and it, you know, just in terms of better explaining a concept, that I may be trying to convey. And I, this is another thing I am increasingly using is within Adobe. Actually, I’m one of those weird people who I don’t, I don’t love audition.

[00:35:57] They have Adobe audition. podcast. production, I know that’s weird, I know it’s weird, I just feel comfortable with the tools there, but one of the things they have built in there is the, the remix ability, so when I’m, in need of, you know, finding the right, I have the right music, they spend a lot of time finding the right music for the intro and the outro, which is always different every episode, and you gotta time it to the narrative, you know, I try to keep The narrative to, you know, some 300 words or less typically.

[00:36:29] And then, but good luck finding a piece of music that is two minutes long. Right. So, and in the, historically I would spend sometimes hours, it’s embarrassing. And if Lou’s still watching, he’s gonna be shaking his head, but I would spend hours, just kind of dialing that in right now I can, I can use the remix tool and it’s not always perfect.

[00:36:50] Jeff Sieh: but,

[00:36:51] Jason Canapp: But it’s, it’s so fast. And then I can just tweak things from there in terms of making it kind of the more precise. Length, which is just in just incredible.

[00:37:01] Jeff Sieh: So, I, I gotta reiterate that because, to be honest, I didn’t know about it for a long time when it was out for a while. I was like, oh, that’s another tool by Adobe. Cause that was the same thing with me. When I would create content, like, music is very important to me. I wanted that end beat to hit just right.

[00:37:16] And you would go, like, you would spend time, like, okay, you’d have a great piece of music, and then you’d have to splice it, and try to make it so it sounded like the beats were together, and, and this thing has changed everything, like, how fast you can get stuff done, so, if you’re not using Remix, it just saves you so much time,

[00:37:33] Jason Canapp: And for those who are just wanting quick, quick, you just, you find your audio in your, in this case it’s in Premiere Pro. I guess it works in audition too. And then you, you, for me, I right click it. I right click on the audio, you get the little remix option there. You click on that allow for allowing for remix and then you just do your magic over in the, in your, And your column to the, for me, it’s to the right. But, the other thing that I use is Alphonic, which is, which is a tool that I think a lot of podcasters use, for, you know, just dialing in the audio more. Now I can’t, what’s interesting, I can’t use Alphonic for the actual major portion of soundscapes.

[00:38:12] Because Alphonic will, while it makes everything sound better, Alphonic will

[00:38:21] Jeff Sieh: right,

[00:38:22] Jason Canapp: kill the binaural sense of things. Cause it just, you, you lose that, that dimension. so I can’t use it for that, but I do use it for the intros and the outros, especially if you have a. You know, an environment with maybe a little bit noisy, or maybe you’re getting a little bit of feedback from your static, from your, microphone or something.

[00:38:38] It is incredible at cleaning that up and sort of more standardizing the sound there, which is, again, is another AI tool.

[00:38:46] Yeah. I love it. I, I, I use it all the time. It just kinda, it’s like that final, like. On, on, on your podcast. I don’t, so I, there’s, I mean, we also use it for, like I said, I mentioned this before for stabilization, for reframing, Adobe’s got some really cool tools, for. For reframing. If you, you used to be, it used to be, Oh, I got a video. I got to take this video. I got to capture this in, you know, portrait mode.

[00:39:15] I got to capture it in landscape mode. And most of the stuff we do is in landscape. And so a lot of times we forget to do it in portrait. And then it’s like, Oh gosh, now, now of course, because of Instagram, which that’s. Subject for another day. Adobe, now you can say, Oh, I’m going to take this video and this is the point of the thing.

[00:39:32] This is the thing I want to make, you know, the focus be, and now it’s going to reframe it and follow things. And it’s just, it’s made that part so much easier. I don’t use it a lot because I’m not a fan of the medium, but,

[00:39:44] Jeff Sieh: it’s really easy for repurposing, yeah, yeah.

[00:39:47] Jason Canapp: yeah.

[00:39:48] Jeff Sieh: So, there he goes. Does it remove, does it remove screaming kids and trashcan sounds? I’m like, I

[00:39:53] Jason Canapp: No. So that’s the thing. See, that’s the thing that I I’m, I’m looking forward to. To AI being able to help remove, I think we’re, I think we’re this close, right? I think we’re this close to, AI being able to remove specific frequencies of things like, like, yeah, yeah. That kid screaming or the trash can, God, the trash cans.

[00:40:14] the noise that the trash cans make in the, in otherwise, just beautifully serene.

[00:40:19] Jeff Sieh: So, I know Adobe has something similar, but for a podcast, when you have bad audio, because I do a lot of stuff, and sometimes Guy goes and interviews people, and they just like open up their laptop and start talking, and it’s just the, the audio’s not the best. Descript has a thing called Studio Sound, which just blows me away.

[00:40:35] Like, I’m just, I’m thinking like, there’s no way we’re gonna have to record this, and I’m gonna have to tell Guy. Nope, it’s not gonna work. And we run it through the Descript, Studio Sound, and it, and it fixes it. So, I think that that, like you were saying, is coming.

[00:40:48] Conor Brown: well, let’s talk about the future too, right? I know everything is changing every single day. What we have now is going to be different tomorrow, especially in the AI landscape. So Jason, I’m kind of asking you to look into this crystal ball that is impossible to look in. But five to 10 years, you know, from now, where do you see AI changing the landscape of, of video creation?

[00:41:15] Jason Canapp: I mean, I, again, it’s hard. Things are changing so quickly. I think it’s easier to say this is where I think we’ll see this is where we’ll be in a year or two years. Right. I think for sure, it’s going to allow us the creators to be more present in the moment, capturing, you know, focused on capturing that moment and less worried about having to be, you know, concerned about.

[00:41:35] The technical setup of things, right? I think it’s going to increasingly free us up from mundane aspects. one of the things I’m, I’m really hopeful for in the near future is that. just like the large language models learn, right, to be able to learn our style from a creation standpoint, so it can, it can start to edit like us, right?

[00:41:59] And so it’s not a matter of using a tool, an editing tool, but it’s a matter of it actually becoming like learning how you edit, because it’s watching you and learning from you and then being able to start editing as you. And I know that sounds a little creepy, but it’s really no different than macros currently and doing things like that, right?

[00:42:19] So, but also them being able to make suggestions based not only on the conversation we’re having, but also on the examples. We point to it. So here’s, here’s my dream. like bring, being able to bring in a raw clip or clips of videos, like in Adobe Premiere Pro, for example, and then tell it, Hey, look, this is what I’m looking for it to feel like.

[00:42:38] And maybe I can compare it to another video that I’ve edited, right? And this is kind of what I’m going for in terms of style. and maybe even share some music with it or ask it to create some music. like, just, just a new, and then have it make those edits and adapt the music and provide scene samples, right.

[00:42:56] That I can then choose from, like I can AB it or something and say, like I want this, yeah, this, not this, yes, this, not this. And then it’s a refines it just like we would in a conversation with like in chat GPT, for example. and then it applies it to the remaining part of the video that. I think we’re not, my gut tells me we’re actually not that far from it.

[00:43:15] It’s really more about processing power, right? Like I have no doubt that people with like the right equipment will be able to do this very soon. Maybe are already doing it. but I think it’s people who are like us who are running on MacBook pros or things that I think that’s going to be a processing power.

[00:43:32] Jeff Sieh: Yeah.

[00:43:32] Jason Canapp: Thing more than, more than anything. Right. And like I can currently, this is something that was just rolled out relatively recently in one of the music licensing platforms. Like I can go in and upload video and it will then suggest music for that video. it’s

[00:43:51] Jeff Sieh: platform is that?

[00:43:52] Jason Canapp: it is, I think that’s elemental sound.

[00:43:54] this is what I’m using that it’s not perfect. But it’s interesting, like it gets, it did offer up some stuff that I hadn’t found before. And I felt just when I thought I’d like heard everything on Elements of Sound, it, it was there. Soundstripe is also doing some, has, has integrated chat GPT into its own database.

[00:44:12] So you can, you can sort of have more of a conversational search within, within that platform. And that has actually been pretty powerful too, in terms of, you know, instead of like checking boxes for the types of. Music or genres or feelings you can, you can just have, you just. Tell it like in a sentence what you’re looking for.

[00:44:31] And it makes suggestions based on that. So I think that we’re getting there, right? but that’s, I mean, that’s where I will, from a selfish standpoint, that’s where I’d like to see things going. And then five to 10 years from now,

[00:44:43] Jeff Sieh: That’s a long time. That’s a lot of, yeah.

[00:44:45] Jason Canapp: with AI, it’s. Yeah,

[00:44:47] Conor Brown: for me,

[00:44:48] Jeff Sieh: So, one of the things that I wanted to point out is, and I’ll put this in the show notes, but, one of the cool things about Dustin’s tool, Magi, is it does let you create personas, like your own persona. So, it doesn’t really learn from you, like, what your style is, but you can actually kind of guide it and then save that.

[00:45:06] That’s one of the cool things about Dustin’s tool is that like, it has all these different, one it uses, you can use, you know, Clod or ChatGPT or whatever, to switch between, but also you can save a persona and use, like I have a social media news live persona that I use in there, which is cool. It kind of gets me jump started when I ask the questions.

[00:45:22] The other thing, there’s a tool that I just saw yesterday called InVideo, I think is their new AI thing that they’re using, but it actually, you type in kind of a script, and instead of like, You know, you’ve seen some of those videos that are created, like, text to speech, text to video, where it has, like, their arms are, like, coming out of their head, and it’s just really not there yet.

[00:45:40] This one actually goes and, goes and has, like, 16 million, stock images, and it creates a, a video based on those images. So, I don’t think it’d be great for just creating a whole script or a YouTube video, but getting some B roll quickly, that kind of thing. So,

[00:45:56] Jason Canapp: I think storyboarding, I think, I think from my standpoint, like we’d never, we’d never use that kind of technology for the final product. Right. But I think for, for generating ideas or for storyboarding, it can be really helpful. and you can, you know, right now using either Adobe Firefly or, or OpenAI’s Dahlia or, or Delta. Deli, anyway, Dolly. Thank you. I have Dolly Lounge on my mind. there’s, there’s a lot of tools out there that for image generation that you can use. And I have used for just sort of brainstorming purposes, not for a final product, but for just generating ideas and things. And, that’s only going to improve over time.

[00:46:35] Jeff Sieh: right. Mr. Fred has a great point. When we were talking about like how to use ai, he goes, he agrees teachers don’t become teachers so they can grade papers or nor did cinematographer cinematographers become artists to master, you know, and, and an editing, editing tool. Like that’s very, very true. I agree with that, Mr.

[00:46:51] Fred and Chris says, I heard that Google plus AI is coming. yes. I will be on the beta for that one. So will Dustin. He was there with me on. yeah, so I said Google so that’s the drinking game that Chris likes to play. so let’s go into this, because we’re talking about, you know, creating and, you know, people are really interested in these tools and where it’s going to be in five years.

[00:47:10] But I want to talk about, like, some of this ethics and future as, like, we’re creating. You know, I think it was this, this month, this past month. That, ChattyBT made it so you can opt out of them searching your website. Like, there’s a piece of code you can put in your robots. txt. New York Times did that, which was a big news item.

[00:47:28] They took it out so they can’t be searched. So, there’s that concern that, hey, they’re scraping my content to make this content. You know, I want to get compensated, all that stuff. So, as AI becomes more integrated into this creative process, we’re using the tools. So what ethical considerations should us as creators be aware of or be thinking about?

[00:47:48] Jason Canapp: I mean, I think that, I think there needs to be transparency. Like, I think that, I think that AI, I think when AI plays a substantial role in the content creation, like where AI’s involvement is, could be considered transformative or foundational to the content itself. I think it’s critical to be transparent about its involvement.

[00:48:11] I think that’s something people should be doing now, if they’re creating, if they’re using AI to actually create product or to create, experiences that are really AI. Not reality. I think you have to be transparent about that for sure. And I think that only in doing that, are you gonna be able to maintain trust with audiences and ensure that they’re not misled about the origin or the authenticity of that comment.

[00:48:33] I think that, and I, I think that sometimes this gets like mentioned as like, Oh, okay. But I think it’s important to, to actually talk about it. AI’s role in perpetuating biases is real. I think that AI models can inadvertently, and we, it’s been shown that they can inadvertently propagate biases, that are already present in that training data.

[00:48:55] They’re scraping websites and things. You don’t, you know, there’s biases inherently in that, you know, in those posts and so forth. so creators just have to be aware. And I think actively work against allowing AI to reinforce, stereotypes that are harmful or biases. and I think you also have to be careful about that includes the biases that the creator brings to the process, right?

[00:49:17] So, because if you’re in, if you’re now engaging with AI, conversationally, you have to recognize your own biases and limited perspectives are also now going to be introduced and maybe even reinforced. Get money from all the social media communities for free today and return online in two to three hours.

[00:49:39] Facebook. com. Google. The work to ensure that the core message and the, like the essence of the content remains authentically them, like true to their vision. Cause I think it’s really easy as we outsource a lot of the process to the AI, especially as it comes to like repurposing and so forth. And then you can end up having, I think a lot of drift in terms of, like what the creator’s vision originally was.

[00:50:12] And then. What the algorithm ends up like actually presenting. Right. So, I think, you know, and I, maybe finally, I think even if, even if AI plays a role in the creation, the onus is on the creator themselves to ensure that the output is going to align with like their own brand’s values and their own personal values and their own ethics, right?

[00:50:36] I think that that’s, an important piece. Don’t just rely on AI or on these tools. Don’t just assume like, oh, they’ll, they’ll fix this for me. you actually need to play a role in being responsible in that regard too.

[00:50:48] Jeff Sieh: Yeah. Jim says he liked the article where an attorney asked ChatGPT about the legal citations in… You know, and he filed it and they got in trouble because they were actually fake. So, yeah, copying and pasting stuff that, that, AI puts out is not a good idea. You need to read it and make sure that it’s good.

[00:51:05] So, thanks for that, Jim. That is, I remember reading that as well. So, Connor, you had a last question.

[00:51:09] Conor Brown: yeah, I think for creators, it can also be a similar slippery slope. I don’t know if you guys keep getting this ad on Instagram for an app. I think it’s called like just the captions app. I’ve never tried it, but what they’re touting is, you can like be reading a transcript or,on your screen and it changes your eyes.

[00:51:27] So it looks like you’re

[00:51:28] Jeff Sieh: Descript, Descript does that too.

[00:51:30] Conor Brown: yeah. So I think that that’s. Awesome, right? It’s really cool, but

[00:51:35] Jeff Sieh: too uncanny valley right now.

[00:51:37] Conor Brown: right, you have to also consider, all right, well, I’m, I’m in the moment, you’re thinking, well, it’s just changing my eyes. And then the next thing. You, you want it to do is, is that much easier to convince yourself?

[00:51:49] And next thing you know, it’s just a total AI version of you. And you’re wondering how the heck did I get here? It was just because of that, that one little thing that kind of set you down this course. And Jason, you mentioned, you know, keeping it aligned with your, your brand’s values and visions, especially when we have these slippery slopes in AI.

[00:52:08] How are you ensuring that, that here with the magic, and, and your use of AI is, is aligning with your, your brand identity and values?

[00:52:17] Jason Canapp: Well, you know, again, while we employ AI to streamline processes, and enhance the technical quality and refine the content and so forth, it’s always done with this, you know, unwavering focus on. Preserving the authenticity of the content and the authenticity of the moment. so I think for us, it’s a small team.

[00:52:39] And so the, we collaborate so closely, it’s a lot easier to ensure that every decision aligns with my core values and the vision. but I can imagine that this becomes increasingly difficult at scale, right. And where like the content creators aren’t paying close attention throughout the process. But I think that that.

[00:52:56] You know, the point is you, you, you do need to have the human eyes on things. You do need to make sure you’re doing final pass reviews of things or actually as frequently as possible because the iterations will, you know, it just, things move out of alignment over time. and I think that there’s going to be, I think because of AI, this was going to get interesting.

[00:53:16] It’s almost like, you know, how all the kids are now all excited about LPs and they got all the buying record players. Like, I think that there is going to be this. Nickiamente has a lot of information right? And is that, how can we bring this, this interest sooner rather than later in inauthentic experiences and things that aren’t overly refined.

[00:53:31] Things that aren’t so, so I don’t, we don’t want to necessarily engage with somebody who’s always staring us properly because that’s a little freaky anyway. but, but to know that, oh, I’m having this authentic experience because of the flaws. I think that actually will. It’s going to have a lot of merit too, which gives great hope for me because of all the flaws.

[00:53:48] Jeff Sieh: Yeah, we’re all flawed very much, some of us more than others. but this is a great point by Mary. She goes, everyone’s saying their job will be taken over by AI. I need to figure out how AI can help them with their job and integrate that. So I think that’s, using it as a tool I think is a great perspective.

[00:54:03] I think some jobs will be affected, like, I would not want to be a marketing copywriter and that’s all I did right now.

[00:54:09] Jason Canapp: I think that’s the next conversation we have to have, which, you know, I’m inviting myself back again, of course. So you’re welcome. But I think we, I think we have to talk about like, cause content creation, whether you’re one person or, or dozens of people, it is a business of sorts. Right? So, so how do you, using AI to actually run the business side of things is its own separate domain of sorts.

[00:54:31] and, and it plays an increasingly important role, I think for, for a lot of people,

[00:54:35] Jeff Sieh: Yeah.

[00:54:36] Conor Brown: There’s going to be their typewriter repairman, right?

[00:54:39] Jeff Sieh: Yeah.

[00:54:40] Jason Canapp: I don’t know.

[00:54:41] Jeff Sieh: gonna make no more. So, before we, wrap this up, I want to do it, because I’ll be talking about this exact section, you know, all this stuff and my workflows, how I do it mostly for repurposing content using AI and using that at our pal Lou Mongiello’s Momentum, September 29th through October 1st.

[00:54:56] I think there’s a couple of spots left. He caps it at 50. So, if you are interested in this and so much, much more. Lou does such a great job, but I’ll be speaking there September 29th through October 1st. I’d love to see you there. You can find out more at lou. mongelo. com forward slash momentum. But before that, Jason, because I, I, we met at Momentum, we didn’t meet, but we’ve hung out at Momentum before.

[00:55:17] where can people find out more about you and all the stuff you’re doing? And, I mean, you, the stuff, the immersive stuff you do is really… Second to none, you guys need to follow him, you need to subscribe to him on YouTube, his podcast, all the things. Where can people find out more about the amazing Jason Knapp?

[00:55:37] Jason Canapp: They can go to here with the magic.com. They can go to youtube.com/herewith, the magic. same with the Facebooks and the Instagrams. the, soundscapes you can find also on YouTube as well, but you can also find it wherever you get your podcasts. To search for soundscapes by here with the magic, choose your own adventure.

[00:55:53] Quick little, easy way to get there is here with the magic.com/adventure. That’ll get you there as well. and, you probably can get more of me than you want.

[00:56:03] Jeff Sieh: Never enough. So, speaking of somebody who’s never enough is… No, that sounded bad. That was a horrible intro. He is more than enough. It’s Connor Brown. Connor Brown, where can people find out more about you?

[00:56:13] Conor Brown: Well, you can actually also see me speaking at Momentum. I’ll be talking on a panel about storytelling. I don’t know if that influences you to go or influences you to not go, but I’ll be there speaking regardless, and you should go for Jeff’s session, but you can go to www. opinion. com or at www. opinion.

[00:56:30] com across the socials to learn more about me and all my Disney planning services. Thank you.

[00:56:36] Jeff Sieh: Yes. So this, once again, was an amazing show. Thank you guys, Greg, Mary, Jim, Gary, everybody who showed up, Fred, and gave some great comments. Let me know if you’d like us to continue this conversation with Jason. We’re going to do it anyway. But what we’d like to specifically want to talk about, because I think this is going to be in the news, it’s going to be a part of our lives moving forward, and I think understanding this and trying to get all the nuances and the tools and all that stuff.

[00:57:02] It’s really important, so let me know what, how we can refine it to make it, worth the, the time that you guys have spent so graciously with us, during this Friday. we appreciate all you, and we will see you guys next time. Special thanks to our sponsor, Ecamm. You can find out more about them at socialmedianewslive.

[00:57:19] com, forward slash Ecamm. We all use them. Lou Mongeau uses them. So many people in our audience. I know Jim and Chris, Chris both use them. they’re just, it’s an incredible company, it’s an incredible product, and I really appreciate them for sponsoring the show. And with that, we’ll see you guys next time.

[00:57:32] Bye, everybody.

[00:57:33] Jason Canapp: Thanks, guys.

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