🔥 Ready for some Straight Talk? We’re flipping the script! Now, we’re in the hot seat as Jeff and Conor tackle YOUR burning questions in a no-holds-barred Q&A session.

Bring your toughest questions about marketing, live streaming, content creation, and everything in between. Let’s dig deep, get candid, and share what’s working for today’s creators.

AMA Highlights: Jeff Sieh and Conor Brown Discuss Content Creation and Marketing Strategies

Hey there! Welcome to a laid-back AMA (Ask Me Anything) session of Social Media News Live with your hosts, Jeff Sieh and Conor Brown. Today, we’re diving into social media, content creation, and travel tips, all while answering your burning questions. With our combined experience and unique backgrounds, we hope to bring you some valuable and entertaining insights. From my early days as a magician to Conor’s adventures at Walt Disney World, we’ve got plenty of stories and advice to share, so, sit back, relax, and join us on this journey where your questions take center stage.

The Magic of Content Creation

Let’s kick things off with a little magic—literally. I, personally, started my journey into content creation with a background in magic. Performing magic taught me the art of storytelling, a skill that’s been invaluable in my career. Captivating an audience and weaving a compelling narrative are at the heart of what I do. Conor shares a similar sentiment from his experience at Walt Disney World, where he honed his communication skills and learned the importance of effective storytelling.

Storytelling is a powerful tool in content creation. My magic performances and Conor’s Disney adventures have shaped our approach to engaging with audiences. These unique experiences highlight how diverse paths can lead to success in content creation and marketing.

Mentors and Inspirations

Mentorship is a game-changer, and both Conor and I have been fortunate to have some incredible mentors. For me, Lou Mongello stands out. His genuine approach to business and community building has been a major influence. Finding mentors who align with your values and goals can make all the difference. Lou’s dedication to creating a supportive community and sharing valuable insights has shaped my own approach to building and nurturing my audience.

On the inspiration side, Steve Martin has had a huge impact on me. His ability to mix humor with skill inspired me to pursue new hobbies and passions—I even started playing the 5-string banjo because of him. His approach to creativity and entertainment has profoundly influenced me.

Conor talks about his dad, who has been a constant source of advice and support, and how Walt Disney’s perseverance and creativity have inspired him. He also mentions Ryan Holiday, whose writings on stoicism have profoundly impacted his approach to business and life. Mentors play a crucial role in guiding us through our careers, offering wisdom and perspective that we might not see on our own.

Our audience chimed in with their thoughts on mentors too. Rich Watts highlighted Lou Mongello as well, emphasizing the importance of mentors who exhibit genuine care and provide guidance that aligns with personal values. This sentiment echoes what Conor and I shared, showing that a mentor’s personal touch can make a significant impact. Gary Stockton mentioned how his mentors in video production have shaped his approach to content creation, reinforcing the value of learning from those who have walked the path before us.

Marketing and Entrepreneurship Insights

Alright, let’s talk shop. Conor and I dive into our takes on content creation and marketing. I recently vented about a marketing guru’s blanket statement on not using links in posts. Here’s the deal: you’ve got to experiment with different strategies to see what works for your audience. Don’t just take someone’s word for it—test it out for yourself.

Conor’s hot take? Focus on a specific, tight-knit audience instead of chasing viral fame. Building a business on a strong, engaged community is far more sustainable and effective. We both agree on the importance of experimenting, being consistent, and finding what resonates with your unique audience.

Consuming to Create

If you want to be a great content creator, you have to be a great content consumer. Conor believes that you need to go out and seek the best movies, films, books, shows, podcasts, and other media beyond your niche or expertise. This diversity helps make you a better storyteller. It’s not about immediately getting a random idea, but about consistently filling your brain with diverse inputs. Over time, this exposure wires your brain with new ideas and makes you more creative.

However, Conor advises putting guardrails on this approach. You can’t just sit in front of Netflix all day and claim that it will make you a great creator. Instead, actively seek out different sorts of mediums to help you become more creative in your work. This balanced approach ensures that you are inspired by a variety of sources while staying productive and focused on your content creation.

I completely agree with Conor. For me, I’m trying to up my email game, so I don’t just read marketing stuff. I read humor articles, autobiographies, and other books to get inspiration. It’s crucial to try to create more than you consume, which is challenging in today’s world. We often fall into the trap of over-researching and spending too much time outlining and planning. Instead, we should focus on actually creating and sharing our work, rather than getting stuck in the preparation phase.

So here is some recommendations from us and our audience, of content we’ve been enjoying:

Storytelling in Marketing

Speaking of engaging content, let’s chat about why storytelling is so important in marketing. Disney’s storytelling techniques are legendary, and we can learn a lot from them. Conor shares that creating a seamless and immersive storytelling journey for your customers is essential. Just like Disney’s smooth transitions between different lands, brands should aim to guide their customers through a well-crafted narrative. 

He points out that, When selling something, you often already know the outcome you want your user to achieve because you’ve likely been in their shoes. Conor explains that understanding how your customers will feel at each stage—beginning, middle, and end—helps you guide them through their journey. The end is the solution you provide, while the middle involves the hard work and the learning curve they must navigate. Your role in storytelling is to fill in the middle, showing them the path to the end.

The beginning is when customers come to you seeking help, but it’s the middle where your support and guidance are crucial. You need to hold their hand with your product, service, or content, helping them navigate through the complexities to reach the desired solution. This approach alleviates their stress and builds trust in your brand.

Transitions are also vital, much like how Disney smoothly transitions visitors between different lands with subtle changes in music and environment. Brands can create a seamless and immersive storytelling journey by knowing their customer personas and providing clear, upfront tools. A great welcome sequence, tutorial, or support database can ease customers into the next phase without abrupt changes, making the experience more enjoyable and less overwhelming.

Detail-Oriented Storytelling

Conor’s experience in the Disney College Program provided him with valuable insights into the power of detail in storytelling and marketing. Seeing the intricate backstage operations at Disney, like the management of the Haunted Mansion, taught him the importance of being detail-oriented. He realized that while we often take the finished product for granted, the meticulous behind-the-scenes work is what makes the magic happen. Relating this to marketing, Conor emphasized that caring deeply about small details can significantly impact the overall experience.

In his travel agent work, Conor applies this principle by being as detail-oriented as possible. Even if clients don’t read every piece of information he provides, knowing that he has covered all bases gives him peace of mind. For those who do read everything, the thoroughness is greatly appreciated. By focusing on details and ensuring a seamless experience for your audience, you can create a more engaging and effective storytelling journey, building trust and loyalty with your customers.

The Importance of Email Marketing

Now Let’s talk about something I wish I had started sooner: email marketing. I’ve realized how crucial it is, not just for engagement but for building a solid foundation for your business.

Back when I started Mainly Pinterest Tips, my call to action was to sign up for my newsletter, but I didn’t do much beyond blasting out generic updates. Looking back, I wish I had focused on creating more lead magnets and setting up email sequences from the start. Talking to friends like Liz Wilcox and Paul Gowder has convinced me that building a list is essential for longevity in our business. Everyone who’s successful in our field relies on their email list, constantly nurturing and monetizing it.

Relying on a list means you’re less vulnerable to the whims of social media algorithms. Imagine all those folks with huge TikTok followings who might be scrambling now because they didn’t build a list alongside their social media presence. With the changes in SEO and the rise of AI, having a community you can reach directly through email is more important than ever. Your traffic shouldn’t depend solely on SEO or social media; a strong email list can safeguard your business against these fluctuations.

Conor adds that diversifying lead magnets for different audience segments is key. Offering tailored lead magnets can capture and engage various audience segments more effectively. Instead of a one-size-fits-all approach, having specific lead magnets for each segment of your website can significantly enhance your marketing efforts. This targeted strategy helps you provide more relevant content to your audience, increasing engagement and conversions.

Email marketing isn’t just about building a list; it’s about creating a community. Through email, you can tell practical stories and share examples that might not fit into a quick SEO search but offer significant value to your subscribers. This personalized touch helps differentiate you and keeps your audience engaged.

By focusing on building and nurturing your email list, you can create a more resilient and sustainable business, less dependent on the unpredictable nature of algorithms and search engine changes. This approach not only helps in connecting with your audience on a deeper level but also ensures that you have a reliable channel to share your content and grow your business.

Welcome Sequences

So, on that note, let’s talk about welcome sequences. This is a thing I’ve grappled with a lot. Starting with a blank page can be intimidating. I asked Conor how he tackles it, and he had some solid advice. The first welcome sequence is always the toughest, but it gets easier with repetition. Know what the end looks like and plan how to get there.

Conor suggests breaking down the content into smaller, manageable pieces. Instead of overwhelming yourself with too much information at once, cut it in half, and then cut it in half again. Focus on specific topics to avoid being overwhelmed by all the ideas in your head. Writing just half a page about a specific topic is much easier than trying to compile everything you know into a single sequence.

Here’s my secret hack: using templates. Liz Wilcox’s email templates have been a lifesaver for me. These templates provide a starting point and spark ideas, making the process less daunting. I use Notion to jot down ideas throughout the day, ensuring I always have a pool of content to draw from when creating my newsletters. Seeing that empty Word document and the cursor flashing can be paralyzing, but having a template to kickstart the process makes all the difference.

Wrapping Up Our AMA Insights

Our AMA session was full of awesome insights into content creation, marketing, and personal growth. We shared our experiences, and hearing about the journeys from our audience members really added to the mix. Honestly, your stories inspire me, and I appreciate all the input you bring to the table.

Our audience had some excellent questions and insights. Dustin Stout asked about the last book we read, sparking a discussion on how continuous learning influences our work. Chris Stone shared how music is his creative gasoline, which got us talking about how music can boost creativity. These interactions made our session even more fun and interesting.

Remember, the key to success is experimenting, staying consistent, and being true to your story. Everyone’s journey, including yours, inspires all of us in the community.

Did you enjoy this AMA? Let us know if you’d like us to do more sessions like this—we’d love to hear your feedback! If you want to hear more from me, sign up for my newsletter. I promise there will be some useful insights mixed in with the toomfoolery. Plus, check out Conor’s newly rebranded website for expert travel and vacation tips.

SHOW TRANSCRIPT

This transcript is automatically generated by Descript.  Any errors or omissions are unintentional.

[00:00:00] Jeff Sieh: Well, folks, welcome to social media news live. I’m Jeff.

[00:00:02] Conor Brown: And I’m Connor Brown, and this is the show that keeps you up to date in the world of social media and more. Well, today’s

[00:00:10] Jeff Sieh: episode is all about you and your questions. We’re going to be taking questions about social media, content creation, travel agents, all the sorts of stuff, Connor.

[00:00:19] I mean, this is wide open. This is going to be a fun show. We’ve got some great questions lined up that I have, I put together that I want you guys, wherever you’re listening from, to answer in the comments, because I just don’t want to be talking. I want to talk to you guys in the comments as well. So if we have a question that you want to chime in on, just do that right down below.

[00:00:39] Before we get started, I want to do a big shout out to our sponsors, our friends over at Ecamm. You can find out more about them at ecamm. com forward slash Jeff. Use code Jeff15. You’ll save 15 percent on your first purchase. And with that, there’s also something very, very cool coming up on Ecamm. It is actually.

[00:00:58] They’re, Professional Presence Workshop with Kat Mulvihill, which we’ve had on before. And this starts, it’s totally free. I don’t know why you’re full screen there, Connor. But, yeah, pay attention. it’s going to be on Tuesday, Wednesday, and Thursday. You can have bonus practice, Zoom episodes on Friday.

[00:01:14] You can find out more about that at ecamm. com.

[00:01:19] And that’s going to be a lot of fun. So make sure you guys go check that out. Ecamm. com forward slash pros presence. Kat is one of the best presenters I have ever seen. she did something on Leap a couple of weeks ago and, that’s how I came up with my, actually my, my toolkit. So if you guys want to check out, she talked about Notion.

[00:01:37] And so I did a toolkit. You can find out more about that at jeffsieh. com forward slash, toolbox. And you can get access to all the tools and cool stuff that I have. But Kat is the one who, kind of got that going. The other thing I want to mention is, Camp is coming up. Ecamm. com forward slash camp.

[00:01:56] Creator, there’s two conferences that I. Always will go to as long as I can. The first one is Lu Angel’s Momentum, which Connor is gonna be there as well. And I’ll be back, back again this year. But Camp Creator’s Camp is was the first time was last year. It was amazing. They limit it to a hundred people.

[00:02:13] eam.com/camp. Connor’s gonna be there as well. I’m gonna be there. My wife, my wife, my daughter, my wife will be there, but my daughter will be there too. It’s so much fun. It is so much fun. You’ve gotta go ecam.com/camp. And on that note. I’m actually giving away a free ticket to camp, so it’s going to launch in my newsletter on Tuesday that I send out every week.

[00:02:36] And one of the things about that is you can actually, As I pull it up here, yes, jeffsieh. com forward slash news. I’m going to be announcing this contest and it’s going to be a cool little contest. There’s going to be all sorts of sweepstakes you can do. I’m going to give you a secret code at the end of this broadcast that will give you extra entries.

[00:02:54] We’re going to be hiding those across our podcast, our blogs, all sorts of fun places. It’s kind of a scavenger hunt kind of thing, but that ticket’s worth like 700 bucks. So it’s going to be a fun contest. So if you haven’t subscribed to my newsletter, jeffsieh. com forward slash Alright, let’s get to the questions, Connor.

[00:03:11] Do you want to go first or do you want me to pick one for you?

[00:03:16] Conor Brown: Oh, I would love to go first. I think I have a pretty good one. this is, Jeff, this is a somewhat personal question for you. Oh, great. About your career, but I kind of tie it together with marketing and entrepreneurship. I know that in a previous life, let’s say you worked as a juggler.

[00:03:36] Yeah. In a, amusement park, would you? I wast, I was, I

[00:03:39] Jeff Sieh: was a magician.

[00:03:41] Conor Brown: Yeah. So I wrote clown and I knew that wasn’t right. Right. Magician. Yeah. Juggler. I guess it just in my head, I would like to see you juggle. So that’s the picture I

[00:03:51] Jeff Sieh: can juggle, by the way, but that’s not, that’s not what I did, so. Okay.

[00:03:55] There you go.

[00:03:55] Conor Brown: Magician. Magician in, kinda like an amusement park area. Mm-Hmm. . in, in Denver, right? Mm-Hmm. in Colorado. Yeah. Yeah. What I’ve, I’m always interested with is, how do you think that helped you either dive into the world of entrepreneurship or working for yourself or in kind of the business world?

[00:04:14] And the reason I ask that is because me, as a former cast member working in the parks in Walt Disney World, you think, oh, you’re just putting people on a roller coaster, you know, possibly teach you about entrepreneurship. the corporate world or something like that. And for me, I, it was a huge way to me to hone my effective communication skills, being as clear as possible and also the importance of, of storytelling for, for folks.

[00:04:38] So do you think you learned anything from, from that?

[00:04:41] Jeff Sieh: Yeah, well, I think so. I mean, and Chris Stone goes, juggler, magician, tomato, tomato. No, there’s a big difference, my friend. Yes, they’re big difference. Those are fighting words. so I think probably, being able to, like you said, tell a story. I did, actually to pay for college, I, my roommate and I, we traveled around doing, magic for like churches and groups like that.

[00:05:03] We had doves, I had a dove, we’d make doves appear. We had them, like, there’s pictures of us in our room when we’re working on stuff with our doves sitting on our shoulders because that’s how you got them used to it. One another. And we had a dove and I had a rabbit, his name was Larry Bird ’cause he was white and he couldn’t jump very well.

[00:05:18] And so

[00:05:20] Conor Brown: that is ,

[00:05:21] Jeff Sieh: but that was why his name was Larry Bird, had a rabbit and he was, he was actually, rabbits can be, litter box train. And so he would hop around my apartment too. So it was a jungle there. but I think for me it was one of performing. knowing that I wanted to work for myself because, I mean, when I did get the amusement park job, I didn’t go back to college.

[00:05:39] I skipped a semester. because it was so much fun. We were doing six shows a day. I opened for this act and then I, they, I opened for the Wild West Stunt Show and then one of the guys left and I became a part of the Wild West Stunt Show. We did six shows a day. It was a lot of fun. I think it taught me how to tell a story, how to captivate an audience and know that I didn’t want to work for anybody else, kind of thing, because it was, it was a blast.

[00:06:03] It was so much fun. So other getting married and some other cool stuff I’ve done, that was probably the You know, the coolest thing, that I did, you know, getting to it, so that would be this. So let’s bring up some of the comments. I’d be interested to know what you guys like, craziest job you did on your career path.

[00:06:19] That would be fun to hear in the comments. Akira says, I feel like you followed the same path as Mr. Steve Martin. Magician, juggler, comedy, communications. It’s funny, Akira, that you say that, and you can’t see it here. but Steve Martin, you know, he, I loved his new documentary. If you haven’t watched it on Apple, it’s amazing.

[00:06:34] It’s amazing. But it did influence me. Like I, I started playing the five string banjo because of him when I was in junior high and I still have a five string banjo, but because he, if you don’t know, is an amazing banjo player, but he used to incorporate in his act. but yeah, he was, he was a big

[00:06:52] Conor Brown: influence.

[00:06:53] You know, one of his first jobs was, Steve Martin’s first job was a magician on Main Street in Disneyland, and then he worked in kind of a similar show at Knott’s Berry Farm just down the street in Winnipark, California.

[00:07:05] Jeff Sieh: Yeah, it’s pretty, his book, his book Born Standing Up is really, really good as well.

[00:07:10] So, if you haven’t read that one, that’s good. But his documentary, I, this is a side note, but I love his relationship with Martin Short. And the stuff they’re doing together. It is so fun to watch, so. And Abby says, I think it helps you learn that humor helps you connect with people, Dad. And she also got me a magic rabbit as a kid.

[00:07:27] Oh, that’s right, I did. That’s true. That was, it was really, when they would do creative stuff and like, I was always kind of, I was very, very proud of that kind of thing. So, Connor Brown, what were you saying?

[00:07:39] Conor Brown: Rabbits and doves in your college dorm room? I had no idea you were the big man on campus.

[00:07:44] Jeff Sieh: Well, yeah, when you play the banjo when you’re in junior high, you have just to beat the girls off the stick.

[00:07:50] It’s just, they just attack you. It’s so, heck with those long haired rock and roll guys. It’s the, it’s the banjo players that does it right there. Yeah. let’s see, kind of for you, and this is for everybody. Like, I want to know, for you, like, who are your mentors? Like, your mentors. So you guys in the comments, I want you to answer this as well.

[00:08:09] Who do you look up to? Who are your mentors? for me, I, you know, I’ve said it before, I really like the way, I have certain mentors for certain things, like community, it’s Lou Mangiello, like how he does this stuff, I look at that, how he does it, that’s why I got, dove into momentum, it just depends, you know, my dad’s a big mentor in my life, but I’d love to know you guys’s, who’s your mentor, mentor, and Connor, how about you?

[00:08:32] Conor Brown: Yeah, I’d say first and foremost, my dad as well. I think, when I have a question about, about life, about business, about any of that, I go to him. he’s a lawyer, but he’s a, he’s a partner in his own law firm. So he has that kind of business acumen and, he’s been through a lot in his life. So he has a lot of, Great life lessons, and he helps me put things in perspective.

[00:08:52] So I’ve always looked up to him for those, those sorts of things and acting as a sounding board on all my crazy ideas. And that, I’d probably be remiss if I didn’t say Walt Disney of course, a huge part of my life for many reasons. I think a lot of what Walt Disney did was just going for it, and I think that there’s a lot to learn in that.

[00:09:13] He failed a lot, which I think the average person doesn’t really know, but he just kept going and trying new things and different iterations, and I think that that’s super, super important. Another one that I really look up to in a kind of a Balancing your emotions philosophical and even a marketing perspective is a guy named Ryan Holiday.

[00:09:36] Yeah. He’s, an incredible author. he used to be the marketing director at American Apparel when he was like 24 years old, something crazy like this. he was,a research assistant for Robert Greene, who then, wrote the 48 Laws of Power. he’s, He’s just a really, really interesting guy. We read one of his books in college, in my marketing class.

[00:09:58] It was one of his marketing books. and then years later I was applying for a job and someone said, in the interview for the job, Hey, what’s the most recent book you read? And I froze cause I hadn’t read any books in years. I said that book and I kind of stumbled through it. And the guy was like, okay.

[00:10:16] Clearly knowing I haven’t read any books. I went home after I bombed that interview and I picked up that book again and I read it cover to cover and then just got ingrained in his stuff. He writes a lot now about stoic philosophy. in particular Marcus Aurelius. it’s just been an incredible thing for me dealing with people.

[00:10:33] Anxieties, putting my emotions in check and kind of putting me on a, on a great path for personal and, and business. So those are probably the three I, I really look up to.

[00:10:44] Jeff Sieh: So I wanted to ask you one of the, the, so when we interviewed you specifically. podcast, one of the, you talked about the Disney College Program, and you mentioned Walt Disney, the cool thing about Walt Disney too that I really like it’s like, he was successful later in life like in his 50s, like that’s when it kind of all hit for him and I’m like, I feel good now.

[00:11:02] So, you know, I’m like, that’s great. But you were in that Disney College Program, and you One of the questions I want to kind of build on when in that interview is like, can you share a story from your Disney college program experience that kind of changed your perspective on marketing or storytelling?

[00:11:18] Because I mean, I know you got to go behind the scenes and see like the lights on in the Haunted Mansion and some other cool stuff, but like from that experience, what did you take away from like, How to, you know, tell a story better or, or as a cast member, those kind of things.

[00:11:34] Conor Brown: I think it’s about being as detail oriented as, as humanly possible.

[00:11:39] I think at the end of the day, we see the finished product of everything. Mm-Hmm. . Mm-Hmm . But we don’t know what goes into that, whether it’s a movie, a TV show, a book, or a theme park attraction. We just kind of take those things for granted. Kind of for me, seeing the backstage of not necessarily, How everything was put together, but how everything is run in an efficient manner, right?

[00:12:01] People being in the right place at the right time, creating ways that are, are efficient to get from point A to point B for a cast member in the back. Those little things are, are really, really important. And how do you relate that to marketing or your life? It’s about being as detail oriented as possible.

[00:12:19] It’s not. Being a perfectionist, right? Sometimes you just have to put something out into the world, but it’s about caring as much as possible. if you think it’s, you know, Oh, who’s going to look at this? No big deal. That’s kind of where you’re wrong. You know, if you take pride in yourself and you focus on the really, really small things, little things add up.

[00:12:41] I learned a lot from that. And I think that I kind of try to carry that on with,you know, All the travel agent stuff that I do, being as like detail oriented as possible. Even if the person isn’t going to read everything I send them, me knowing that they have everything that they need gives me peace of mind.

[00:12:59] Conor Brown: And then for the people that do read everything, they’re overly grateful for, for all of that.

[00:13:04] Jeff Sieh: That’s great. So I want to bring up some, other comments. Rich said, this is talking about what, you know, what you did as a job. He says, I cleaned commercial chicken houses one summer using farm equipment. I Ooh, that’s a nice smell.

[00:13:15] I can just picture it. there was a one incident I’m not showing here. Let’s just say I learned a lesson about communication skills. Hmm. I can just guess, Rich. and some mentors, Gary Stockton says he really likes Otis Gibb’s style of videos, quite unique on how they are filmed and a great storyteller for tech.

[00:13:31] Curtis Judd, PhotoJoseph and Aaron Parecki. I’m gonna have to check out some of those, Gary, thank you for that. I will, and I’ve said it before, one of my favorite, like, like I said, I have different people I look up to in for different things, like, video editing. I still, and I said this last night on a live, call, Chris Stone is one of the best video editors I’ve seen for short form content, repurposing things.

[00:13:56] He does a great job. so if you haven’t checked out Chris Stone, he’s kind of like a great video editor to watch. I love, I love Business Wars for like audio content. I’ve been doing a lot of storytelling for podcasting. I’ve just have always loved their style. So that’s a couple of those. let’s see.

[00:14:10] Oh, and Rich says, Lou is definitely on top of my list of business and life mentors. I identify with a genuine, caring personality. So I feel his guidance comes from the same perspective, the same goals that I have. Yeah. I think when you can align yourself with those type of people like That’s why I like Lou and other people who I, I consider successful in business and they don’t, they’re not icky with their sales.

[00:14:31] That’s what I’ve always struggled with is trying to do sales.I grew up, my dad was a preacher, and he was also an EMT and we had people like show up bloody on our doorstep, like needing help and like, so service based, service was just part of what we did. Like that was just, Our DNA, like you help people and you serve people.

[00:14:47] So then when, when I became a businessman, charging for that was really hard. Like I still struggle with like. Okay, I just want to help kind of thing because that’s the way we grew up. Like you just help people. That’s what you did. So putting a dollar figure to that has been a real struggle, but I’m with you Rich.

[00:15:05] Finding people who sell in a way that are really really cool and doesn’t make you feel icky. That’s super important. Dustin has a great question.

[00:15:13] Conor Brown: what was the last book you read? Oh, I think he followed it up with, how he would answer it. Oh, okay. we’ll get to his, but I wanted to see what you, what is the last book you read, Connor?

[00:15:23] The last book, well, I’m currently getting, our way through, 10x. 10x is, is perfect. the last, I would say substantial book I read was Lonesome Dove, which I finished, just a couple weeks ago, which is Did you

[00:15:36] Jeff Sieh: watch the movie?

[00:15:37] Conor Brown: it’s a miniseries. That’s right. Because the book is so good.

[00:15:40] Again, huge. It’s this big. no, I have not yet, but, but I want to. it was incredible, great storytelling. even though it’s so big, it just, you’re just flying through it. which is kind of, the reason why I want to read Shogun as well, which I know people are raving about the miniseries too. So I

[00:15:58] Jeff Sieh: watched a couple episodes.

[00:15:59] So. I have a couple books. I’m, I read a lot. And so I have a couple books going at one time. my recent, when I finished and got through, I got hooked on Adam Grant’s stuff. Like, Hidden Potential was really, really good. And so I bought like all his books. I’ve been reading those. And I, so what I do in the morning, I usually read something business wise, like stuff like that.

[00:16:20] In the evening, right before I go to sleep, I read kind of fiction. And this isn’t really fiction, but Eric Fisher got me on this. It’s the story of MCU, Marvel stuff, and it’s fascinating, like, how much Downey got paid, and, you know, how they, like, Scarlett Johansson never had been in a real action movie, and she had to learn, I mean, it’s just stuff like that.

[00:16:38] It’s just fascinating, and Kevin Feige is one, that I’ve always wanted to sit down and just, like, talk to, because I just think the way he set up the universe and stuff, it’s just fascinating. It’s fascinating. but anyway, that’s, that’s neither here or there, but that’s, those are the books I’m reading now.

[00:16:52] Dustin says, and this is interesting. I don’t read books. They’re productivity killers. I learned everything effect, effect efficiently from the internet. I get, yeah, I mean, I guess so, but I can read faster than I can watch a video is my thing. So, I mean, I love watching YouTube videos and learn how to do stuff.

[00:17:13] I wish I would’ve had that growing up, but what about you? Do you, do you, do you kind of a mixture of both, Connor?

[00:17:19] Conor Brown: I’m definitely a mixture of both. I think for more tactile, tactile things, like, like a process oriented thing, I need a video, like, cause I can pause it. I can do what I’m doing. I can pause it.

[00:17:28] I can do what I’m doing. But for me, a book, you can’t focus on anything else. That’s also why I don’t do a lot of audio books because I find my mind just wandering, like, you know, I’m sure someone listening to this podcast, their mind’s wandering right now as we’re saying this, right? Come back right now.

[00:17:46] So that’s why I. I love just the feel of a book in my hand. I recently got a Kindle as well. I love the feel of that too. It’s just, it’s the process too, right? It’s, it’s seeing the, the pages that you’ve read. They’re the Kindle, the percentage that you, that you’ve read already. So, yeah, and I feel like, I don’t know, sometimes when you read something, it sticks more with you than when you just hear something.

[00:18:13] Jeff Sieh: Yeah. So I, I had, I have a huge library still, but. My wife made me use a Kindle because I can’t, we don’t have any more room actually. And so, and the thing that I really like, and I’ve talked about this before when we talked about like our second building a second brain, is I love being able to highlight stuff in my Kindle and then it goes automatically and puts it to Notion in a database where I can, and I even use called read, a service called Readwise, which actually sends me an email periodically about all the stuff I’ve written and refreshes that and, oh, I forgot about that kind of a thing.

[00:18:43] Very cool service. Especially for the stuff that I do in the morning, the business books. I really like that’s, I love having that on my iPad where I can highlight stuff. and so this is a great question from Abby. so it is what’s y’all’s, you can tell she’s from East Texas, biggest hot take or unpopular opinion about content creation or the marketing world in general.

[00:19:07] So Connor, what is your, hot take or unpopular opinion about content creation? And I’d love for you guys to answer this question too, because this is fascinating to me. So, what is one of your unpopular opinions, Connor?

[00:19:18] Conor Brown: Man, I don’t know if it’s an unpopular opinion, but I think focusing on a huge audience is not the way to go nowadays.

[00:19:29] It’s about focusing on a small tight knit group. Or rather, a very specific person, individual, group that you can help with, with that. Like, going viral, right? Getting a million followers, that is not a way to build a business. Because so much of it is out of your control. And you have to grind for so long to see any actual, you know, things coming in, successes coming in from that.

[00:19:59] So, for me, it’s, it’s not about, you know. How many people are watching this? How many people are downloading this? It’s about, am I getting engagement from people? And I’m getting emails from people because you can build a very, very, very successful business servicing a small group of people. As long as you’re doing it consistently day in and day out.

[00:20:23] So, I don’t know. Yeah, a hot take or whatever, but that’s just kind of, I think it’s just important to, because it’s so easy to look at numbers and be like, get down on yourself and stuff, but just stop comparing your chapter to somebody else’s chapter. You’re living your own book. Right.

[00:20:39] Jeff Sieh: That, that kind of goes into my thing, too, is, and I, and I actually, I actually wrote, if you read my last Tuesday’s newsletter or email, JeffSieh.

[00:20:48] com for sex news. the thing that, and I usually don’t get, like, I try to always be positive. I try not to be negative about stuff, but this kind of got me, and I made it a little playful in the newsletter, but I was watching, reading this, and this guru that everybody follows, and everybody kisses up to, and all that stuff, had said like, you need to do this, like, you have to do, you can’t put links in your posts anymore, it’ll kill reach.

[00:21:11] And I’m like, okay, yeah, I can understand that might happen, but I use links in all my posts, and that’s how I make money. I mean, and so you gotta try it before these people make these blanket statements, like, this does not work. And I’m like, well, but what is your, what are you trying to do? And, and, so I want people to experiment.

[00:21:31] Like, yeah, you can look at that and say, I’m gonna run this experiment for six weeks and maybe see if this is right. But everybody’s audience is different. Everybody has different people watching or following and, and, and people are, are, you know, falling for a while. Then it’s just, try, try things, you know, don’t, don’t listen and just say, Oh, well, he said that I can’t do this, or I have to be on this platform.

[00:21:52] And I got to do, you know, these dance videos on TikTok, just, just try things and, but be consistent, whatever you do, be consistent at and, and, See if it works and experiment. But anyway, I got a little, I don’t usually write those kind of posts, but I did. So, anyway, Scott Ayers goes, I only read books that are all pictures.

[00:22:11] No text. It’s deep stuff. there you go, Scott. Yeah, but Scott’s killing it over on Amazon, so we’ll give him a pass. Kira asks, do you have a film book or theater experience and inspire how you tell stories in your business now? You have a film, book, or theater experience that inspires how you tell stories in your business now.

[00:22:30] I, well, this is kind of off topic, but I follow people who tell stories. I’m trying to learn how to be better at short form content, like how to hook people. so I’ve been studying, like I said, Chris Stone, some other people who do, I think, a good job of hooking people. there’s some podcasts I like that do the theater of the mind that I try to think about.

[00:22:49] How we can incorporate stuff like that into a show or questions. I think, I don’t know if there’s any show or anything that. I’ve done maybe, what about you, Connor? Have you thought of

[00:23:01] Conor Brown: that? Something that I’ve always thought, and you have to kind of put guardrails on this because it can get out of hand, but if you want to be a great content creator

[00:23:10] Jeff Sieh: I guess we’ll have to wait, because Connor froze.

[00:23:14] You said, if you want to be a great content creator, and then you like, left us all hanging. So, take it from there.

[00:23:19] Conor Brown: All right, all right, all right. This is, this is good. So I’m glad I get to repeat it. Okay. If you want to be a great content creator, you have to be a great content consumer. And the reason behind that is you have to go out and seek the best.

[00:23:35] movies, films, books, shows, podcasts, whatever it is that’s so beyond your, your niche or your expertise or whatever it is because that diversity is going to help make you a better storyteller. And it’s not like you’re going to immediately get a random idea or something like that. No, it’s just a consistent thing again.

[00:23:55] And over time, your brain’s going to wire with ideas in your head and you’re going to become more creative with that. So I say put guardrails on it because you can’t just sit in front of Netflix all day and say, I’m a great content consumer. That’s going to make me a great creator. But you have to be seeking out different sorts of mediums just to help you become creative in that regard.

[00:24:17] Jeff Sieh: Yeah, I, I, I, so like for me, I’m trying to up my email game, like writing a lot of this stuff. So I don’t just read marketing stuff. Like I go and read other things, you know, humor articles, things from, you know, that I want to get inspiration from books, you know, audio autobiographies, all that stuff. So I think that’s a perfect example of like, and I think also you need to try to create more than you consume.

[00:24:40] That’s really hard to do in today’s day and age, but like you said, those guardrails, a lot of people’s like, well, I need to go and I got to get all this research done first. And like. We over research things as, you know, we’ve talked about this in our Mastermind, like, we would rather get everything outlined and then maybe we’ll start.

[00:24:58] We just need to start, and I think a lot of us don’t do that, so. so, Scott says he doesn’t read and retain, but he watches videos even on 2x speed and retains. Like, some people can do that, like, like, I’m like with Connor, I can’t really, the only time I do podcasts and audiobooks is if I’m traveling or driving and stuff, which I enjoy doing.

[00:25:15] But I have to, I have to read and focus or I’ll lose it. So, Chris goes, music is his creative gasoline. I mean, he worked at Sony, so of course, like, you should see, I don’t know if you saw it in your background, but he had all these guitars and I have never heard him play though. That’s one thing I want to, I want to hear him play.

[00:25:32] So, let’s see, a question from Chris says, do either you enjoy audio dramas, audio books, and suggest some of your favorite podcasts or personal and or business growth.this is sounds real, I really was impressed and this is a recent one. Masters of Scale, we do Guy Kawasaki’s podcast and he was on their show and we released that show as a bonus episode on our feed.

[00:25:54] The way they did his show was really, really good and I’m thinking about maybe, so what, it was almost like the host led them on a storytelling journey and then brought Guy in to kind of tell that story. It wasn’t a straight interview. It was like sections of his interview and he kind of explained it.

[00:26:09] And it was really, really well done. And I’m like, how can I do that? Like maybe once a month with people from my show and use that to tell a story, like an audio story. that’s one that I really like, Chris. And, and I haven’t, I haven’t dove into many more of those. So I don’t, I think it may have been a one off that they did it on.

[00:26:26] Business Wars is really great. The guys who did business, Wondery is the podcast, place, and they did a Star Wars one. That was really, really good. I’d love to know you guys as in the comment, what about you, Connor?

[00:26:37] Conor Brown: Yeah, I love, how I built this. Obviously a, a titan in it, but so good, so well done.

[00:26:43] one that I’ve, I’ve not recently, probably for over a year now that I listen to every single week comes out a couple times a week, is called the,

[00:26:49] The Town. It is very, Hollywood business. So it’s not like it’s, it’s kind of like the movers and shakers in, in the Hollywood business kind of realm.

[00:26:58] It’s just very, very interesting to me because it’s a world I didn’t know anything about. and then another one that, that I like that has kind of gone on hiatus recently is Heavyweight, if you’ve ever listened to that, that’s just a fun, interesting one. It’s basically about a guy who goes, has a new person on each week that has, A question, I guess, that they’ve always wanted answered.

[00:27:19] Like, somebody went on a date or was supposed to go on a date 30 years ago, and the person never showed up. they never found out why that person never showed up. So he is going to take them back and get all the characters back together and say, Hey, why didn’t you show up? What was going on? It’s, and the way the, the host does everything, it’s, it’s very creative.

[00:27:38] He’s very funny. So. Those are a few that I like.

[00:27:41] Jeff Sieh: The Moth was one that I used to listen to quite a bit. Storytelling was really, really good. let’s see, gosh, there was another one that I, so I also, he asked about like dramas, audiobooks or something. I like to go look at visual styles of things and one that just really impressed me Lately, cause especially cause having, I’ve been working on kind of a rebrand, like what we’re going to do for a logo and stuff.

[00:28:02] And it’s, this sounds the weirdest thing, but fallout on prime, the visual style that they did for that is so cool. It’s like fifties, atomic age, alternate universe, Western. I mean, and, and they’re just their elements and the things that they do in there visually are really, really cool. And the way they put in old, like thirties and forties music.

[00:28:26] To, to like a really violent scene and they’ll put like, you know, some, you know, Glen Miller band kind of song on behind it. It’s just really interesting and I really have been impressed with that. I’ve also played the video games way back in the day, so it’s kind of fun to do that. But, that’s kind of one that we’ve looked at.

[00:28:43] Another question here. Rich Graham, do you call it Twitter or X? I still call it Twitter. I don’t know if I’ll ever start calling it X. What about you? Twitter. Yeah, Twitter.Gary says, I was surprised to learn how central music was to Steve Jobs approach to creativity. He was an avid listener and drew great inspiration from it.

[00:29:01] I agree. And so, whenever I’m stuck, I don’t know if you do this, Connor, but I have a creativity playlist. Like, and I’ve shared it before in my newsletter, and it’s got, mostly it’s not with words. It’s like, John Williams, you know, the, Danny Elfman, some really, I don’t know, movie soundtracks, and some, even some Disney stuff.

[00:29:20] That just gets my creativity flowing. I don’t know if I am writing or focusing to, like, my own soundtrack in my head or whatever, but, I, I, that’s what gets me. I agree, Gary, it’s very important. Yeah,

[00:29:31] Conor Brown: lo fi, anything lo fi I love, but type in, Super Mario Brothers or Nintendo lo fi. Oh, yeah. Yeah. Songs and put it low.

[00:29:40] Right. That’s great. But I had a question for you, Jeff, because I know you’re a big musician, banjo, but another hobby you have is, is woodworking.

[00:29:48] Jeff Sieh: Yeah.

[00:29:49] Conor Brown: Both of those hobbies kind of, when’d you get started with both of them? But more importantly, how much does it impact your creativity doing that outside of, of those hobbies?

[00:30:00] Jeff Sieh: Well, you know, it’s interesting. Some of the people I look up to the most who are actually in the comments today, they do a lot of the, like Gary’s a great musician. And this week is basically just me talking about what I’ve been doing on a lot of different platforms so I’m not going to get into too much detail But, this week is, thisreport is, is essentially the first day, we’re going to be talking about how we’re doing on social media, So we’ve got a lot of stuff coming up, so that we can begin to talk more about that.

[00:30:27] And actually, Adam Grant has a bunch of stuff about creativity in that Hidden Potential book. I started wood carving later in life. I’ve been, music is, like, I had to take piano lessons when I was a kid. I wish I would have stuck with it. I really do if I could take piano lessons as a kid like with the technology now I think i’ve been because I had to play the songs like I didn’t even care about like Those elf books if anybody remembers what this was, it was at schwan.

[00:30:51] I can’t remember what it was, but they were boring I have picked up the piano in the past. I’ve been really playing that I mean recently since covid before covid I got a piano and really started playing the wood carving thing. It’s just something I had my dad and I started later. we had watched wood carving All our lives, we used to go to a place called Silver Dollar City in Missouri and they had wood carvers and we were, we just thought, oh, we can’t do it, it’s too expensive or whatever.

[00:31:15] And then we found out, it’s not that, you just need a knife and a block of wood, not that hard. and so we started doing that and then it’s just nice to be something with your, working with your hands. I’ve always loved woodworking, I’ve always done that and I did it in high school and stuff, but being able to carve things is just fun and I, I need to continue to do it more.

[00:31:32] A lot of people like watching it during COVID, so. What about you? What are your like hobbies? I mean, do you? You know, underwater basket weaving. What is your thing?

[00:31:40] Conor Brown: I would love that. I would love to do that. but that one is expensive, very expensive. no, I, I said at the beginning of the year, I need more hobbies that are not screen based and I’m still working on it.

[00:31:53] I’m still working on it, but well, one, I put, I do, I golf, as much as, as which golf is great because it’s an impossible game, absolutely impossible. And it’s. It’s against yourself. So all your computer is yourself. So you’re just trying to get yourself better a little bit each and every time. Plus, you’re outside.

[00:32:15] It’s nice. Those sorts of things.

[00:32:17] Jeff Sieh: I don’t think you knew this about me, Connor, but I was on the golf team in high school. I actually lettered in golf, and I hadn’t played since. Really? We got to go every day and play at a nice course after school. And then when I was in college, I had no money for green fees.

[00:32:33] And all that stuff. And I just never did it again. So I’m sure I’m horrible now, but yeah, I played back in the day. , this is a great question for Scott. In your opinion, what is the best platform to live stream on and monetize it? That last part is the kicker.

[00:32:49] Conor Brown: Yeah. I guess is if it’s monetize of, you know, you’re making.

[00:32:54] Ad revenue off of it or something like that, or you’re going on it to sell your product. I think that those are probably two different, you know, questions.

[00:33:06] Jeff Sieh: I think YouTube is probably because it’s based on a search engine. You have the quickest path to, you know, go and get monetized. Once you hit that 1, 000 subscribers, I believe it is, and so many watch hours you can do that at.

[00:33:20] So yeah, I think the best place for monetization would be YouTube. The second, you know, it depends on, here’s the thing. Everybody like says you need to focus on one platform. The, the thing is with technology nowadays. It is so easy to go everywhere all at once, which is what we do right here, which is why it took a little bit to get back because I had to repost everywhere.

[00:33:38] But, because I think people consume content where they want. Like some people love watching it YouTube because they love the YouTube platform. Other people like Facebook because that’s where they’re at every day. So I think it depends on where your audience is at too. but it’s easier never than to stream live, so I don’t know if that’s answered Scott’s question, but, you know, I, I, the fastest path seems to be YouTube to get monetization, like to start seeing some money, but that can be hard if you’re just getting started, you know, and, especially, it depends on the niche you’re in, so, I don’t know, I think it would probably be something like, it’s gonna depend on your niche.

[00:34:13] Like, it’s really funny, I have a, I have Whiskered Woodcarver, you talked about woodcarving earlier. I’ve kind of like a throwaway channel I did. I hardly ever stream live there, but I get tons of followers, like, every day. Because they, it, the algorithm likes that one. Which, this kind of show is more of a niche kind of thing, doesn’t get as much love from the algorithm.

[00:34:31] So. I think it’s important

[00:34:34] Conor Brown: to also define how you’re going to monetize, right? If it’s from just ad revenue or something like that, probably YouTube’s your best bet. But if you’re looking to live stream so that you can then get clients or customers or something like that, and that’s your monetization that you’re equating back to live stream, then maybe it is like a LinkedIn or a Facebook.

[00:34:56] Jeff Sieh: I totally agree. Here’s a random question while we’re waiting for people to come to kind of get back is,if you did a TED Talk outside of your main area of expertise, so it can’t be marketing, can’t be Disney, what would you talk about?

[00:35:11] Conor Brown: I would love to do one on stoicism. Really? Yeah, I think I, I know enough now, but I also think I know how to kind of show how to put it into your, your daily life.

[00:35:25] And a lot of what stoicism is, is taking the slings and arrows that come at you and not necessarily reacting with a huge emotional reaction, but interpreting it and thinking critically and moving forward from that. I think a lot of it is also about, So what, you know, what’s the big deal? Kind of having that mentality and putting things in perspective.

[00:35:48] Which is easy to say, but then when you can kind of relate it back to people back 2000 years ago, we’re having the same quote unquote issues, having trouble getting out of bed in the morning to go do what they were going to do. I just find it so interesting and I would, I would love to talk about that.

[00:36:04] And in, in, in high school and college and everything, my favorite subject was always history. So I love talking about stories from that. Yeah.

[00:36:12] Jeff Sieh: Yeah. So I don’t know what mine would be. cause storytelling is part of what I do. And I love talking about storytelling. I don’t know if I do a TED talks on something other than my main area of expertise.

[00:36:24] it might be, there’s so many things about music. I think that. We can take lessons from like practicing and I mean there’s some stuff that I think that because I’m I am not an expert in music like Chris Stone or like Gary Stockton or some of those people are but I I think there’s some lessons you can come over with practice of being person you know persevering through things.

[00:36:45] Practicing smart is the best thing like I’ve to help my like I’m like I said I’m trying to do more piano stuff. And practicing smart, I think, is the thing that I wish I would have learned when I was a kid. Instead of just running and doing some scales, it’s like, okay, how do I, like you were talking about golf, it’s all about against yourself.

[00:37:03] Like, how can I get better in this area, you know, quickly, and, and that’s going to build on this, and that’s going to build on some other stuff. So I think that’s probably, It might be something I talk about.

[00:37:14] Conor Brown: I was going to say, and I think I know the answer to this because of what we’ve talked about and what you’ve been doing recently, but what’s one thing like in your business or even your life that you started doing, but you wish you started it?

[00:37:26] Way sooner. It could

[00:37:27] Jeff Sieh: be any, there’s so many things. My thing is probably email marketing. I was, I mean, I, I was lucky that when I first started, even back at mainly Pinterest tips, the podcast is I, in my call to action was like, Hey, you know, sign up for my newsletter, but I never really did anything except for just kind of blasting at them.

[00:37:43] I wish I would have started out with lead magnets, more lead magnets, and a sequence for email. I am more and more convinced talking to our friends Liz Wilcox and, Paul Gouder, the way to build a business and have longevity is to build your list. You look at everybody who’s successful in our kind of world Everybody has a list that they use and monetize and they, you know, they’re, they’re constantly working on the, their list.

[00:38:12] I think the more that you rely on a list, you’re less in the ebb and flow of the algorithms. Like, you know, think about these people who have huge TikTok channels and all this stuff. If they would have worked on their list, alongside of what they were doing on TikTok, they wouldn’t have been, they’re not freaking out as much.

[00:38:28] Like, you know, with the, and the SEO changes that are coming with AI stuff, like. I don’t know about you, but, I put in a, like, I, cause I do a lot of, like I said in the morning on my iPad, I’ll put in a search, and it’s doing the little, just the AI thing. It’s not even, and then way lower down, it’s giving me those articles it’s pulling from.

[00:38:48] But I, like, if you’re, your traffic’s all coming from that stuff, I, it’s scary. Like, what’s gonna happen? And so having a list in a community, I just think that’s, that’s the way you can guard yourself against that kind of stuff.

[00:39:02] Conor Brown: And I think that that’s the best way to differentiate yourself and be as specific as possible, like telling practical stories or examples that you’ve experienced is best done through email or best done through blog posts like that that might not be a quick SEO search or something like that.

[00:39:22] yeah, for me, I think it’s a. Diversifying lead magnets, not just having one across everything, having one for kind of each bucket on your website. I think that’s super important.

[00:39:34] Jeff Sieh: So, you mentioned, we’ve been talking about storytelling a lot, but I wanted, because you mentioned in the last show that we talked together in, is like, you talked about how, you know, Disney had a beginning, middle, and end approach to their storytelling, right?

[00:39:46] Like, so, how can small businesses, building on what you had talked about before, effectively incorporate Disney’s beginning, middle, and end approach to their marketing strategies? You mentioned, You know, lead magnets, that’s just one, that’s kind of the beginning. Like what, how do, what have you learned from like the Disney model and that kind of stuff?

[00:40:07] Conor Brown: I think whenever you’re selling something, a lot of the time you already know what the outcome the user is going to get from it, or the expected outcome that you would like them to get from it, because you’ve probably been in their shoes before. so, To that end, you probably know how they’re going to feel each step of the way, from the beginning, the middle, and the end.

[00:40:29] So the end is really the solution. So if you take that, that idea of every story has a great beginning, a great middle, and a great end that kind of ties it all together, for you, your end is going to be the solution. What you want your customer or your client to experience is the solution. And get resolve from at the very, very end in the middle.

[00:40:49] It’s all the hard work that they’re going to do at the beginning. It’s how clueless it is, right? They don’t know how they’re going to get to the end. They don’t know what the middle is going to entail. So for you with storytelling, you’re really trying to fill in that middle. And show them how they’re going to get to the end for that.

[00:41:05] The beginning is kind of already created. It’s the person coming to you looking for help. But it’s the middle that you’re going to help them with. You’re going to hold their hand with your product, your service, whatever it might be. And then the end is what you’re going to get to together. And it’s what’s going to alleviate the stresses that they’ve been having.

[00:41:24] Jeff Sieh: So on that same note, let’s talk about, okay, the beginning, middle, and end. One of the things is, is those transitions. And I’m going to go back to Disney because One of the things we talked about too is like how cool it is when you go from one land in Disney, there’s this transition and Lou talks about this as well, but that, you know, the, the music changes and the kind of subtly the, the, it’s not an abrupt thing, but there is this transition.

[00:41:47] So how can brands create a seamless and immersive storytelling journey? Similar to that, but you know, between what you just talked about, the beginning and middle and end.

[00:41:55] Conor Brown: It’s again, it’s about knowing your persona, right? So when someone comes in, they’re coming from a very specific moment in time. you might have been there.

[00:42:06] What did you find that eased you into that sort of, of next journey, that middle phase, right? It’s probably about being as clear as possible, giving people tools up front as possible. It’s crazy to say, but like probably the easiest way to transition someone into something new is having a great welcome sequence or a great, tutorial sequence or a great, you know, support database, whatever it might be.

[00:42:36] So that they can kind of take the onus and ease themselves into that without it being so abrupt that they have to change everything that they’re doing.

[00:42:46] Jeff Sieh: So on that note, we’re talking about welcome, welcome sequences. This is a thing. And I want to, I want to get your take on it and then I’ll, I want to kind of follow up, but how do you start?

[00:42:58] With the blank page, what do you have? Because that’s intimidating. Like, okay, Connor, write a welcome sequence. And like, oh, where do I start? I mean, how do you do it? Like, is there a process you go to? Like, when you look at a blank page? I mean, this could be anything, like when you’re putting a marketing plan together or whatever.

[00:43:12] But like that, that blank page, at least for me, is very intimidating. So how do you get past that?

[00:43:20] Conor Brown: Yeah, I mean, I think it’s just the very, very first one you do is always going to be the toughest. The second is going to be a little less hard. The third is going to be even a little less hard from that. So it’s all about repetition, but that very first one, when it’s truly a totally blank page, you kind of want to know what is that again, going back to it, the end gonna look like, and then how are you going to get to that end?

[00:43:48] I think the important thing is instead of kind of. You know, being shocked about, I want to put all this information into this big long sequence, cut it in half, and then cut it in half again. And then it’s about getting as specific as possible because I think we’re overwhelmed with a blank page, not because of it’s blank.

[00:44:08] But because of all the ideas in our head, it could make that blank page a 500 page book, right? Or something like that. So that’s what overwhelms us. But if we look at it and say, you know what, all I have to do is write half of a page about this specific topic, that’s so much easier to start with than let’s put everything I know into this sequence.

[00:44:30] Jeff Sieh: So here’s my, my secret hack. And this has helped me more than probably anything. Because I get overwhelmed with that blank page looking at it, especially for, you know, we talked about the struggle with emails, email sequences, and newsletters and stuff, and my biggest thing, and you can actually, I’m going to put it up on screen again, if you go to the, jeffsieh.

[00:44:47] com forward slash toolbox, https: I have Liz Wilcox, 9 membership in there, and the, that has helped me probably more than anything because she gives you a template a week. Now, you don’t have to use it, and she even says, like, this is just, and she has different examples of, like, if you want to take it all the way by yourself, and here’s some, maybe swipe copy, and here’s, like, kind of almost done for you kind of a thing.

[00:45:08] That has helped me so much. I love it because I, I end up rewriting the whole thing, But it’s not that blank page. I have something that sparks my ideas, and now it’s in my process, so I have a, like, I use Notion, and I have it on my phone, and I can actually, just going out through the day, I’m like, oh, this would be a good idea for a newsletter, my Tuesday newsletter, so, that has been, you know, because I do, I struggle, like, you see that empty Word document, and that cursor just flashing at your face, you’re like, where do I go there?

[00:45:37] No one wants to hear what I have to say. And this gives you a little like jumpstart and I love tools and, and especially her newsletter thing is, has helped me out a ton. So yeah, I thought that what you were saying is really great points. by the way, if you do want to, check out the newsletter, you can go to jeffsieh.

[00:45:53] com forward slash news, where you can sign up because we are going to be starting to give away the Ecamm, Creator Camp ticket that’s coming up for their, Creator Camp. in, October. So we’re gonna give, start doing some stuff with that. Very, very cool. We’re gonna actually share a secret code. I know you guys, this kind of stunk that we had to switch streams in the middle of this with the, the hamster in my, you know, in my internet died.

[00:46:15] I mean, just like going around in circles. He’s like, he was done. I had to go bury him and then we started a new one. but, I’m gonna give the code at the end of this, so stick around for that, so you guys can get some extra entries. By the way, big shout out to our sponsors, Ecamm. You can find out more about them at ecamm.

[00:46:30] com forward slash Jeff. Use code JEFF15 to save 15 percent on your first order. The cool thing is, even though it was kind of a hiccup, having Ecamm, I could just start up the stream again. Connor jumped right back on, after everything rebooted. So, yeah, that’s, that’s awesome. Ecamm’s awesome. So, we need to probably start wrapping it up a little bit, but I wanted to ask a couple more questions, and if you have any questions in the comments, let us know.

[00:46:53] I hope our comments are working. I haven’t seen any pop through, but that may be an issue with the restart. But, if you could afford to be one of the passengers on SpaceX, would you do it? No, absolutely not. Really? You wouldn’t go up in space? Yeah.

[00:47:08] Conor Brown: Well, I just feel like I, getting up there seems exhausting.

[00:47:15] I mean, it’s just like, first off, I’d probably throw up a hundred times, right? Did you do the space?

[00:47:21] Jeff Sieh: Did you do the, the intense version of space in the mission space?

[00:47:26] Conor Brown: I’ve never done orange because I just assume it’s going to ruin my day and I never wanted one day ruined, right? I don’t think I would. I think, there’s so much on this planet.

[00:47:36] That I would still love to see. But everybody

[00:47:39] Jeff Sieh: who’s been at, like, who’ve gone on, they say, like, when they go up and, and they see it, they’re like this, we’re all one small part in this globe together where it’s all unity and you don’t care about, okay. I don’t, I think I’d have to be older. And like, my life would be almost over, like to do it maybe.

[00:47:55] I mean, I don’t know. Cause I got a lot of stuff, like you said, I want to do here. And like, you know, you don’t walk away from an accident on those things. You know, it’s like, there’s still like, you know, you don’t have a fender bender, like Your insurance goes up. You’re, you’re, you explode and you’re gone.

[00:48:09] So that’s good.

[00:48:11] Conor Brown: As I’ve now live in Orlando, getting to see the rocket shuttles launch. Oh, that’s cool. It’s the coolest thing ever.

[00:48:20] Jeff Sieh: That is cool. And I didn’t think about that. That is really cool.

[00:48:23] Conor Brown: Yeah.

[00:48:24] Jeff Sieh: I did ride a mission space. My son’s like, let’s go. Last time we was there together and I did it and I was like, I can, I can, I’ll never do that ever again in my life.

[00:48:32] Not fun. I didn’t get sick. I didn’t throw up. I just felt horrible. Like, yeah, just like, I just don’t want to, I’m so, I need to sit down. Like when you get in there and you see the airsick bag right there in a Disney ride, and you have cold air blowing in your face, they’re like, why is cold air blowing on my face?

[00:48:48] Oh, there’s a reason. So you don’t vomit. I think

[00:48:52] Conor Brown: some astronauts rode that when it first opened and they’re like, whoa, that’s intense. I believe they said that. And with astronauts are saying that. All

[00:49:02] Jeff Sieh: right, Connor Brown, this has been fun. I’m sorry about the glitches, but we’ll, we’ll have to do this again.

[00:49:06] Cause we had some great comments that we didn’t get to get to,during the show today, but I want to have enough time for people to tell you, you can tell everybody where to find the unsinkable Connor Brown, because I think that’s super important. And I think you have a new babam. Look at that.

[00:49:23] Conor Brown: Look at that lower third.

[00:49:24] Yes. So if you’ve been listening to the show, as I’ve been co hosting here and there, you probably know my,original website was called wdwopinion. com. I started that back in 2017. I’ve gone through a rebrand that is now vacationkingdoms. com. reason for that is I love to talk about. Disney World, but now I also love to talk about Universal Orlando Disney Cruise Line as well.

[00:49:47] So kind of broadening my horizons, check us out vacationkingdoms. com. Let me know what you think of the rebrand as well.

[00:49:56] Jeff Sieh: That is awesome. Yeah. Connor is amazing when it comes to all stuff, vacation and travel. So, we’ve used him before. I think with all the summer stuff, you need to give him a call because he’ll get you.

[00:50:05] What you need to get, to get going and even some like little secret, you know, tips and tricks to, to, to get, have your best vacation experience that you can actually have. So I am Jeff Sieh, you can find out more about me at jeffsieh. com. once again, make sure you guys sign up for jeffsieh. com forward slash news to get access to the very, very cool new contest we’re doing.

[00:50:27] And I promise this is the secret code today. U four zero GGS. If you do, if you enter that code when, the newsletter comes out on Tuesday and you have access to the actual sweepstakes, that will give you extra, entry. So U four zero GGS is the secret code. And with that Connor Brown, thank you guys so much for watching.

[00:50:47] Thank you for EEC Camm. Thank you guys for sticking with us with all the technical difficulties, and we will see you next week. Bye everybody.

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