What makes for a good business story? Does it have to start with an epic founding journey? Is it elevating your employees? Your customers? We’ll ask Ryan Koral, co-founder of Studio Sherpas. We discuss ways to streamline the video creation process for your company. And how to incorporate storytelling into live and pre-recorded brand videos.


This transcript is automatically generated by Descript.  Any errors or omissions are unintentional.

[00:00:00] Jeff Sieh:  Hey, it looks like we’re live this time. Goodness gracious. Great balls of fire. Thank you for you guys. If you’re waiting on the channels, uh, hopefully this is going out across the interwebs. Um, sorry about the delay. It’s all Ryan’s fault. Uh, no, but something happened last time too, so No,

[00:00:18] Grace Duffy: no, it had nothing.

[00:00:19] So, but you know what it is, it’s because we have. Video ex, whenever we have a video expert on mm-hmm. . That’s what it like. That’s it. It’s what happens. Everything, everything just falls apart. So it is just our It is,

[00:00:30] Jeff Sieh: yeah. . So if you’re watching this, let us know where you’re watching from and also if you would do us a favor, this is gonna be a great show, uh, all, whenever we do a show about storytelling, it seems to be really, really great.

[00:00:42] And yes, Deb Mitchell, our friend Deb Mitchell, uh, is over, over on LinkedIn. Thanks, Deb. Sorry about the. Don’t know what’s been going on. Let me put you down here. See, all this is stuff is all. Ooh, man. Janky. Let me put this right here. Deb Mitchell with the beautiful profile pics. Awesome. So thanks Deb for showing up.

[00:01:00] So it looks like we are live, so thank good, the good stars above. So we’re gonna get going and we’re ready on Amazon. And so, um, are you guys all ready? I’m gonna go ahead and hit go on the podcast. And we’re gonna get started.

[00:01:13] Ryan Koral: You ready, Grace? I, I need a few more minutes. Jeff, do you,

[00:01:16] Grace Duffy: I think I need to go to the bathroom, Jeff.

[00:01:17] Okay.

[00:01:17] Ryan Koral: Sorry .

[00:01:19] Jeff Sieh: Very funny. You guys heard hilarious. . All right, we’re gonna start the show. Here we go. Hello folks. Welcome to Social. Media. News. Live. I’m Jeff. C. And you’re not. And

[00:01:29] Grace Duffy: I’m Grace Duffy, and this is the show that keeps you up to date on what’s happening in the world of social media and more. Today we have Ryan Coral on the show, and we are going to cover how to embrace storytelling in your video marketing.

[00:01:43] The. We’re gonna talk to him about what makes a good business story. Does it have to be some epic founding journey? D, does it help to elevate your employees, your customers? We’re gonna ask Ryan right here on the show. We’re also gonna talk about hopefully creating workflows to streamline your video creation process.

[00:02:01] And then my question was about how to incorporate. Storytelling into live video. So honestly, anything can happen. already has, can see from the show, anything already has, and there’s a chance of losing the narrative or why we’re even doing this. And so we definitely want to talk to Ryan about these things, but right, we are doing

[00:02:20] Jeff Sieh: this Grace.

[00:02:20] We, we are doing this because we want to our audience, any questions you have, feel free to, uh, ask them down below. Um, so Jim says, good morning, watching on Facebook, YouTube was still not coming up. Thanks for that. I don’t know what’s going on. Uh, we, we may have to rebroadcast again later. I just don’t understand what’s going on with some of these links going on, but you’re here.

[00:02:41] You’re here now. Jim, thank you for showing up. You’re a faithful watcher. I appreciate you. But Ryan, how are you doing today, my friend?

[00:02:48] Ryan Koral: I am doing well. Thank you so much for having me. Uh, this has already been the highlight of my morning .

[00:02:55] Jeff Sieh: Wow. We need to set your bar a little bit higher. Um, so, uh, that, or either

[00:03:00] Grace Duffy: that or his morning has just started.

[00:03:01] That’s

[00:03:01] Jeff Sieh: right. You can either go. Yeah, so can only go uphill from here, . So if you don’t know Ryan, I am so excited to introduce you to him. He is a documentary filmmaker and founder of Tell Studios, which pairs his passions for all things video, with a deep desire to tell people’s stories. His team creates videos with Soul for their clients so they can make a greater impact in the world.

[00:03:25] He’s also the co-founder of Studio Sherpa, which helps you grow your video business. He also. A weekly podcast, grow Your Video Business with Ryan Coral. And I was lucky enough to be on that not too long ago, and it’s for filmmakers wanting to start and grow their own video business. Ryan, once again, welcome to the show my friend.

[00:03:44] And you took a drink right when I finished that. That’s great. Yeah. , I was like, oh,

[00:03:47] Ryan Koral: this is, it’s going on longer than I thought. What a, what an epic intro. Uh, yeah. No, I’m super happy to be here, Jeff. It was, uh, so fun meeting you in the middle of nowhere Ohio, uh, this year, and definitely one of my highlights.

[00:04:00] Uh, I’ve admired your beard ever since I, I saw you and. Yeah, uh,

[00:04:06] Jeff Sieh: yeah, it was a little, it was a little awkward, but it’s okay. Now you’re here with us and we have this video screen to separate us. Uh, so nothing can be inappropriate, but, um, before we, something that’s never inappropriate is our sponsors Ecamm.

[00:04:18] Wanna give them a big shout out? You can find out more about them at Social Media News. live.com/ Ecamm. They are what makes this show possible. Even with all the hiccups we had starting the show today, they made it really super easy, uh, to, uh, come on, uh, again and get it all set up. Uh, thank you to Ecamm for sponsoring the show.

[00:04:35] We could not do it without them. Uh, but this is gonna be fun because I’ve been wanting to have Ryan and we’ve had to rebook a couple times because he’s so famous. He just can’t, I know. Seem to get on our show. And so there’s nothing going on today. So he decided to join us. But I wanna give a big shout out to Jim again.

[00:04:50] He goes, uh, he needs to do the Jeff Sieh documentary. That would be very short documentary, Jim.

[00:04:55] Grace Duffy: But I appreciate, I think there, I, I think that there could be a whole section about that time. You were a magic.

[00:05:00] Jeff Sieh: Oh, yes, I’m still a magician. Grace, you never stop being a magician. You never

[00:05:04] Grace Duffy: stop. You’re, you’re, you’re just, you’re just a retired magician.

[00:05:07] Is that what it is?

[00:05:08] Jeff Sieh: That is right. That is very true. , they, we just fade away. So, all right, let’s get started. Um, so everybody who’s watching this, you know, to some extent, everybody has a story to tell, but I wanna know in the audience, who’s, you know, who starts with a story in mind before they produce their social video, because we wanna know how, what your process is, uh, when you’re, you’re making your social videos or making your videos for your business, what’s your process?

[00:05:34] Do you start with the story in mind or you’re just like, I gotta get something up. I’m just gonna throw it up really quick and see what happens. So we would love to know, um, what’s going on, uh, how you guys produce video, but Grace, I know you had some great questions on this First.

[00:05:48] Grace Duffy: Absolutely. So we’re gonna kick off today’s show to talk about how you embrace storytelling in your video marketing.

[00:05:55] So I should mention that Jeff and I both attended conferences this past October, were storytelling and video were very hot topics. Jeff was at Momentum. I was at the state of search here in. Dallas and a popular stat that I’ve seen and everyone that does video marketing rolls this one out and it’s comes from influencer hub and it’s that 80% of people prefer video over a blog post.

[00:06:17] So I see that a lot in presentations and yeah, and, and as we know, every platform is embracing video, big time Instagram, where everything is real and even social media. Social media innovations begin with more video, uh, getting it to you faster, more bite size, capitalized on that ever shortening attention span we all seem to have.

[00:06:37] And then, you know this quote from Vimeo, which of course knows video very well, says that brands need stories to stand out in today’s noisy marketing landscape. Don’t we know that? And stories win because they elicit emotion and affect the decision making process, which is what we all want as marketers.

[00:06:54] But we want to note on today’s show, what makes for a really good story? What, when we, you know, we know it when we see it and hear it, but we might not know how to create one. So we wanna know what it takes to create compelling video marketing stories. Ryan,

[00:07:12] Jeff Sieh: the easy task right there. Come on. No

[00:07:14] Ryan Koral: pressure here.

[00:07:15] Yeah, so here’s what’s amazing. Let me, let me start with a story. , you sent me these questions like you guys have this show outline, which I love. I it’s so smart. So good. You, you guys are so good at doing this. I’m going through these questions and they’re all about video. They’re all about storytelling. I have been doing this work for 18 years.

[00:07:36] I, uh, was working at a small college and they bought me a video camera in a com, in a computer so I could start shooting and editing and telling the stories of the college to, to recruit more students. Ultimately, that was the goal. and shortly thereafter I was like, man, how do I do this? Like all the time?

[00:07:54] Like how do, how do I shoot more video and edit? Like I could do this till two in the morning and not skip a beat. Like I was just like in love. So I’ve been working with businesses and brands and, and, and people for 18 years and have made hundreds thou, I haven’t counted, but thousands of videos and have been all over the world and have created these beautiful and powerful emotional stories.

[00:08:19] Um, and a lot of them that are helping brands market the. So I get these questions from you , and, and I’m like, oh, uh, these are really good questions. , do, do I have what it takes to like, ca should I be on this episode? Like people are gonna find me out and they’re gonna be like, who is this guy? Why are they, and then I’m like having this, this dialogue, this internal dialogue.

[00:08:45] I’m. Facing imposter syndrome, which is hilarious and, and frightening and you know, whatever, all of the things. And I’m like, no, I’ve got what it takes. I’ve been doing this forever. Uh, and, and I’ve been on, you know, I’ve done, I host live shows and live events and like, you know, so this is like not new territory for me, but when.

[00:09:06] and, and normally I go on shows and I don’t get questions, right? It’s like, Hey, we’ll talk about, you know, this topic. I’m like, oh, cool. Like, I can, like from the, you know, shoot from the hip or whatever. But, uh, I, I think just seeing that outline, I was like, overwhelmed and, and just felt like I, I, I can’t, I’m not the guy for this.

[00:09:23] So there’s the preface . Um, I, I do believe that I have what it takes, but I, I just wanna relate that to. All of us as we know the importance of video, right? We know we should be doing video. Like that’s the, that. almost since I started doing video 18 years ago. That has been the, you know, next year’s trends.

[00:09:47] Like video has like right. Consistently been the thing always. Like it’s in the, you know, top three things. And so it’s great job security for our studio, right. Um, as people you know, are like, okay, well maybe it’s finally time that we hire Ryan in their studio to, you know, create a video for us. But just for context, Knowing that a lot of us don’t feel like the stories that we have aren’t important or aren’t moving, or aren’t epic, or aren’t beautiful or aren’t finished, and so there’s a hesitancy to feel like we’re ready to share.

[00:10:22] It’s the same exact thing that I felt this morning a couple of days ago when you sent these questions. That is the the feeling, and of course, , I, I have things, I have opinions. I, I have expert knowledge that I’ve, you know, been trying to educate myself in this world for the last 18 years. So how dare I try to convince myself that I don’t have something to offer today?

[00:10:45] Mm-hmm. . And, and that’s my encouragement for anybody that feels like, you know, if you’re a business owner or you’re in charge of marketing for the business or the brand that you’re working. And you feel like your story isn’t important enough or compelling enough. It is. If you are serving people, you have a product or a service that can help people, then it’s your job and it’s your responsibility to get your message out there.

[00:11:10] And unfortunately or not, I don’t even know how you say that. The way that we buy things, if we can. connect With our hearts in our soul to the brand or to the people that are trying to educate us on this thing that, we, think that we might need in our lives if we can do that on an emotive level like we’re winning.

[00:11:33] But if all we’re, sharing about our product or service, is like, here’s all the facts and the figures, to help you make a rational decision. that’s gonna make the sales process a lot harder and, tougher as buyer, there’s a lot of competition. there are A lot of different companies that have similar products, similar services, similar pricing. You know, may one might be really expensive, one might be whatever. But at the end of the day, I’m really, subconsciously I’m drawn to the brand that I resonate with, that I connect with, that I feel something with.

[00:12:12] If I can’t afford it, I’m, gonna try to figure out one day, like I really want to get that. I’m so sorry I don’t think I answered your questions .

[00:12:24] Grace Duffy: So really love that. I just love that I took you through an epic journey and a shame cycle all with the first question

[00:12:31] Jeff Sieh: and really, we don’t usually send questions out to people, but we really wanted to pressure you.

[00:12:35] So that’s

[00:12:36] Grace Duffy: questions to everyone. We send questions everyone. My goodness, Jess.

[00:12:42] Jeff Sieh: I know, but I just had to give him a hard time anyway. Um, so back to Grace’s question. So you gave us, you know, why and how and the struggle and that even if you’ve been doing this for 18 years, you can struggle with being on camera and sharing your expertise as an expert because that imposter syndrome kicks in.

[00:12:59] So I think we all resonated with that story, and to be honest, you’re teaching us. Do storytelling, why you’re telling a story and why we can resonate with you from the rest, for the rest of the episode, cuz that this is a great, you know, case study of this. But going back to Grace’s question, like what creates a compelling video marketing story when you sit down for your client and let’s say it’s, you know, a local, I don’t know, restaurant and they, they hired Ryan to do a video.

[00:13:27] Every, every restaurant shows their food, like they show what they do, how they do it, how do you make it different? How do you, how do you tell a compelling story about something as sitting down as eating? Cuz we see these all the time, burger King, you know, ihop, all the places. How do we, how do you do that for a local business?

[00:13:43] Like, how do you get them to tell a compelling video marketing story?

[00:13:49] Ryan Koral: Well, I, I think there’s a couple of, couple of important types of videos. , every business should have one. It’s, it’s like, like, like if I was to start a business today, there’s the, there’s my why behind. This whole thing, like why do I feel like the need that, the, why does the world need this business?

[00:14:08] Um, what’s inside of me that is drawn to this? What was the, the moment where I realized like this, no, this is what I need to do. That helps people see inside of you. That helps, helps them understand your. Really your heart and your soul, right? We say video with soul, and it’s like, if you can understand like my why I started a video company and why I care about people and how I believe that their stories matter and how I think it, it can help them in, in, uh, selling their product or service that is going to help you connect and relate with me.

[00:14:44] Now, if I were starting a business today, I, I think I would rather. , the first story that I tell would be somebody that I’ve worked with and somebody that I’ve helped, right? Because it’s like it’s one thing to go to a, you know, to a, if you’re shopping for a new car, go to the. car lot and have somebody try to convince you why this is the car that you need versus somebody that you, you like the car that you see that they have, and you ask ’em a questions and they’re like, oh man, I love this thing.

[00:15:10] It’s like, and here’s why, and blah, blah, blah. Like, that’s way more compelling to me. Like, and way more believable than like, you know, me pulling into the, into the lot and like, right, I’m gonna get the spiel, I’m gonna get pressure, you know, whatever. Like, so I already know, you know, this, this thing. So if, if you can tell stories, success stories of people that you’ve worked with, If you don’t have any stories like that, that is probably the best place to start because it’s not you pitching, it’s not you trying to convince, um, now your why, your own story.

[00:15:42] That should be driven by passion and like why you care and why you do this. Not like, oh, well you know, we’ve served the cheapest breakfast in town and we’re always open and you know, we’ve got a great wake step. Like that stuff is great and that’s, I. But so does every other, you know, most every other restaurant, right?

[00:15:57] They’ve all got those things. But when you tell me that, you know, your grandpa like, or your grandma, she used to cook for the family and create these experiences, and every holiday you, you just had this, you know, like every emotion you’d feel when you walk into grandma’s house and you would smell the meal that she cooked.

[00:16:13] And like, if you can like, Help transport people to that place. They’re like, oh, yeah, yeah. And then, and then you start thinking about those things when you walk into that particular restaurant, because that’s their story. So I think for a customer, a client, somebody that you’ve worked with, I think asking questions of them, not like, Hey, what, was it like working with us?

[00:16:39] when, you’re looking for testimonials, people are so nice and kind and say like, oh, Ryan was so great to work with. His team’s awesome. They, did a great video, blah, blah, blah. Those things aren’t gonna help me sell more videos. . But if, I ask my clients, Hey, what was your big struggle?

[00:16:55] The big, you know, before you came to us, like, what was the problem? why did you come to a place where you said, we need a video and, I think we might need Ryan. This is the problem. So we take. Them through this journey, asking them question, what was the problem? how did we help you solve this?

[00:17:14] And what is life like now? what are you able to do? Or how do you feel because we were able to help you solve this thing. And if they start talking about like, man, like, you know, now we have This marketing video on our website, and I don’t feel like I always need to be going to networking meetings and always talking about why people should hire us, but I feel like now we have this piece that lives on our website 24/7 and I’m able to go to bed at night feeling wow, I’ve got sales happening or inbound leads coming in because we have this piece and I’m, going on vacation and we’re getting leads and I’m booking calls.

[00:17:48] And so there’s a freedom that I feel now that we have.

[00:17:51] this thing

[00:17:52] Jeff Sieh: Very, very cool. Cool. So I wanted to just do a, you were talking about restaurants and, and telling your story and I, and I, the one that came to my mind, one cuz I love it, is a Freddy’s, which is the fast food chain that has like shakes and, you know, yogurt.

[00:18:04] But if you go into their, like their. All their, their places. And it started in Wichita, Kansas, and they have photos of Freddy on the wall. He was an old guy who started this like shake shop and all this stuff. But his story is told throughout the restaurant, and it’s not to brag, but it’s this like home towny kind of feeling thing.

[00:18:22] And so, uh, storytelling visually is so important. Even, you know, even walking into the restroom, I just have been so impressed, uh, walking into the restroom that I know Freddie’s story. But anyway, uh, Grace, you had another question.

[00:18:37] Grace Duffy: On that beautiful segue, Jeff, we’re all familiar. Welcome with the, uh, founding story trope, right?

[00:18:45] This idea of how Apple launched in a garage, how Sarah Blakely cut pantyhose to create a prototype for Spanx, or how Tinder basically launched at a frat party, like it was an epic, epic launch, right? . Yeah. We understand what it takes for these good caval like Freddy’s here following, you know, where Jeff can find out about him in the bathroom, I guess.

[00:19:07] I don’t know, but just we all have to like, we all have this idea that we need to start with some like epic founding journey. , right. Do, do you feel that we, we need to, or how do we draw that out? Because sometimes like, well, so at a restaurant, I was just trying to think of the name of it, but I can’t think of the name and I’ll probably think about the, I’ll probably, it will probably come to me after the show, but there is a, um, A health food restaurant in, in Boston that was founded by like, I think M I T grads or whatever.

[00:19:36] And their founding story is all about their journey of getting funding, right? So you’re like, like, like we got this round and then that round and it was all on their wall. But you know, which I would know, I don’t think would be within an epic journey, but that was their founding story and it was still compelling.

[00:19:50] So how do we draw out? Like does, do we need an epic founding story?

[00:19:57] Ryan Koral: Well, I I’m glad you brought that one up of the m I t uh, that whole thing I, what I love about Jeff, as you’re describing this restaurant and you see, you know, the photos of this guy, like, you see these pictures and you see the humble beginnings.

[00:20:14] Mm-hmm. and we can all relate with that, right? Because wherever, whatever we’re doing, We all had some kind of a humble beginning. We, we had to overcome, you know, there were things in our lives that we had to overcome. And so we all have this story. If you just, you know, you told me about Freddy’s. If my first experience was going into Freddy’s and just going up to the line or counter sitting down and getting food, eating, and then I didn’t, I never went to the restroom, so I never saw the things I went home.

[00:20:41] Uh, you know, that’s my experience. But as soon as, so, so it’s like, , it’s all packaged, it’s done. It’s like Freddy’s, you know, five star diner. Like this place is epic. Okay. It’s already like, there’s no connection For me, the connection is like, was the food good? Was the service good? And was the, was the price good?

[00:20:58] But as soon as you bring in elements of story of like, Hey, Freddy, like who is Freddy? Oh yeah. Freddy was a, you know, is a humble guy. He grew up poor and uh, but had a desire to create experiences for people and fell in love with food and his grandma, you know, and walk into the thing and. That the journey is what we’re, what we can relate to.

[00:21:18] Mm-hmm. , as soon as you show me your polished, you know, website, restaurant, you know, here this is, everything is perfect. You know, come to us like, cool. Like, I know I’m gonna get that, that’s great, but I, I can’t relate to that. There’s no emotive connection for me. Do I want like my food to be perfect and the service to be great?

[00:21:38] Yes. Every single. But when, when it comes time for me to choose, where am I gonna go? What am I gonna do? Uh, it’s, it’s, we make decisions based on what we’re drawn to and the things that we’re drawn to are things that we can relate to. And story is the thing that like, you know, four of our five senses, the brain just is like right and not feel, that’s the one that you, you can’t, but you feel inside.

[00:22:01] You just did like externally, so, What was the question again? .

[00:22:06] Jeff Sieh: So, but no, but I want to, I wanna go back to what you were just saying because you mentioned that you’re not attracted to the big Polish finished product. You want the origin story, and that’s why we love like Marvel movies and stuff, the origin story, how Peter Parker became Spider-Man.

[00:22:20] Spoiler alert, sorry. Um, but you know, sorry, uh, but. . On that note, there’s been a trend on social, uh, video to be, you know, it used to be all these Instagram super polished, look at me, I’ve got all these filters on. Right? And now it’s more of this gritty type of like, hey, behind the scenes, this is, yeah, no makeup or, you know, whatever.

[00:22:42] Are you finding that to be the case in the, in the videos that you produce? I mean, are you still making polished high production value videos for clients? Are they still asking for it? Like, have you had to change the way. You know, package your product to s to to bring to

[00:22:56] Ryan Koral: people. Yeah. Yeah. And that, and that, it kind of goes back to this idea of being relatable.

[00:23:01] Mm-hmm. , we, we get hired to create these, you know, we call ’em like hero videos. Right? So front page, front and center. You know, there’s, we’re gonna probably recommend some kind of a hero video about us page, probably some kind of a hero video elements that we’re gonna include in there. We want to show.

[00:23:18] Like, you know, we might have some handheld footage, like documentary stouts so that it feels like, oh, this is just, this is real. Um, yes, the interview, like the questions that we ask and we’re able to cut around. But at the end of the day, we still want this brand to feel human and to feel relatable. So when we sit down with a c e O and they’re talking at this like, you know, really professional corporate, like every word is perfect and maybe it’s scripted and they’re reading it.

[00:23:44] I, I know that that’s not gonna connect. It’s, it’s not gonna connect with me. Now. Now maybe their ideal audience, right? That’s who they’re targeting. Um, so I still recommend for people to have a piece, uh, especially when it’s like their piece, like the origin story. To say, like, spend some time and money and energy in, in having that, uh, where you, you get to control the narrative, right?

[00:24:08] Mm-hmm. , but make it human and, and make it relatable and share your own journey, right? Don’t say like, oh, we launched this thing and we got all the fun we need, and here it is, and we’re helping all these people and doing all these things. It’s like, no, no, no. I, I. . Here’s why this was important to me, and this is the struggle that I faced in trying to figure out how to solve this problem.

[00:24:26] And here I am, and now we’re able to, you know, we did this for this client. We were able to help this person over here, and so, Yes, the, you know, we’re, the majority of what we do are these high produced pieces, but we’re also equipping brands with, um, here are the tools that like, take your phone and capture some stories on the inside.

[00:24:43] You know, having a plan for social where you’re holding the camera, or we would kind of recommend getting a gimbal so that your shots right. Don’t make everybody wanna throw up. Um, but elements like, you know, in having a microphone that’s a little bit better than, you know, your, your laptop microphone. So that as we’re listening, it’s like, man, it sounds really good, but it doesn’t feel fake.

[00:25:03] It doesn’t feel like they hired actors to show up and to tell the story of the brand. But man, these are really the, these are the unpolished, uh, stories or the unpolished people that make this brand, uh, feel totally real and. .

[00:25:17] Jeff Sieh: Very cool. I wanna bring up a comment from, uh, Richard. He goes, uh, hashtag truth.

[00:25:21] The story makes us want to fill in the blanks. We want to know more. How did it start? How did it, uh, how does it end? Yeah. So I think that’s a great point. Uh, Richard, uh, there’s, can

[00:25:32] Ryan Koral: I just piggyback off of what Richard said? Sure. . So we, you know, we have , we have videos that cost, you know, easily 10, 20, 30, 40, $50,000 in more, you know, some, some right.

[00:25:45] Things we’ve been able to do, just massive. So they go online and, you know, it’s like, okay, how many views did they get? Like, was it, then we show behind the scenes of us, like on set and, uh, right. You know, selfies with the crew, the crew, whatever. Our crew or, uh, the client or whatever. , I, it drives me crazy, but like, that’s the stuff that gets the most fused, the most engagement.

[00:26:10] It’s the process, it’s the making of, that’s why, you know, all of these shows. Mm-hmm. in, in, back in the day when people would buy DVDs and Blu-rays and stuff and they would have like, you know, extra bonus content. It’s like the making of, and man, we are just so drawn to the press. Like how did. Do, like how, how it’s made, like all of that stuff.

[00:26:27] It’s the behind the scenes, behind the curtain that we’re so interested because we wanna know what’s the real story. So if your real story can, can have any elements of the behind the scenes, man, you’re, you’re like winning twofold.

[00:26:39] Jeff Sieh: Yeah, so I was interesting cuz like on Disney Plus, now I know that anything that comes out, like, you know, obiwan, the new, the show that was on there, as soon as that show’s done, the, the season is done.

[00:26:50] They have the making of, they’ve done it with everything that they’ve come out with. Mm-hmm. and it’s fast. I love to watch that stuff, but there’s a reason why they’re doing that. Yeah. Disney doesn’t do anything unless it’s gonna make the money, you know? So, so that’s really interesting. The, the question I wanna talk about really quick before we go to this next section because I think it’s important.

[00:27:06] What’s, what’s the difference between telling your business story and an elevator pitch? Because I think all these business magazines talk about you need to have your elevator pitch. Like if you’re in the, if you were in the elevator with Steve Jobs, you, you know, you’d ask what you do and if you don’t have a good answer, he’d fire you.

[00:27:20] That kind of thing. Like, what’s your elevator, you know, what’s the difference between an elevator pitch and telling your business story?

[00:27:28] Ryan Koral: I. . I don’t think today I would say it’s the same thing, but if you asked me five years ago, I’d be like, oh, okay. My, our elevator pitch is like, I’ve been in business for, you know, 18 years and we work with brands and make marketing videos and uh, you know, cost, you know this much and this is how you get started.

[00:27:45] You know, that’s like as quick as I can. , uh, somebody a few years ago was like, Hey, like, talk about like who, who you help, like what’s the problem that you solved? And so even framing it like, Hey, you know how most businesses do a terrible job, you know, telling their story, but you, you know, how important story is and how interested we are in story, we’ll spend.

[00:28:05] Hours and hours watching a Netflix series because it’s so compelling and we’re just drawn to that. Well, that’s what we do. We work with brands to create a story that’s compelling, that connects with their ideal audience so that they can grow in their sales and marketing, make a bigger impact in the world.

[00:28:24] That’s a lot different than talking about all of the features and, and the things that our video company, you know, does. Who’s, who’s, who do we serve? What’s the problem that we solve? How do we do it? Um, like that’s very different framing, and, and I’m glad that we understand that because now we can help our clients say like, I mean, you can talk about the features and the benefits, but like, let’s, let’s really like zero in on who’s your audience and like what is their biggest problem and how is your product or service, how, how can that help them overcome the, the struggles and the frustrations that they have in.

[00:28:58] Jeff Sieh: Hmm. That’s really good. Uh, one of the things I do wanna say is like, if you want to create your story, well, we have a great tool for you to do that with live video and online with presentations. It’s our friends over at Ecamm socialmedianewslive.com/ecamm slash Ecamm. They are actually testing, uh, ver uh, they’re beta testing 4.0 right now, which is amazing.

[00:29:16] It’s got. Multi Streaming, it’s got, you can have up to 10 guests. The one I’m so excited for is isolated video, which means that I’ll have a file of Ryan and Grace that doesn’t have any of these overlays and I can use it for repurposing. You know how big I am on that. So it you’ve, if you want to try it out, you can go to Ecamm uh.com/beta.

[00:29:34] And I’ve been testing it. It’s very, very cool. And they’re also doing vlogs right now. So they’re doing weekly challenges in their community and on Discord. So if you want some help and some encouragement to go live, check out their vlogs over on their social channels. They, they’re doing some great stuff over there.

[00:29:49] So socialmedianewslive.com/ecamm slash Ecamm, thank you that they are sponsoring this show. All right. Grace

[00:29:55] Ryan Koral: also a huge fan of Ecamm. Yes. Yes.

[00:29:59] Grace Duffy: So we’re gonna talk about video production workflows. Now. There’s a lot of talk, we’ve just had a lot of talk here about why we should be doing the things that we’re doing in our video marketing, but let’s talk about the how of video production.

[00:30:11] This is something that Jeff and I have certainly been on the back end of, and you of course do this with your companies. But a common thing we hear from businesses of all sizes, but especially small businesses and solopreneurs, is there’s. only so much. Right? And making videos is so time consuming, hard, awkward, whatever.

[00:30:29] do you have any tips? Do you have any tips for streamlining any of these workflows or processes? And what do you think we should be prioritizing when it comes to video production? And I’m talking about people that are, have done it, don’t wanna it, it seems so overwhelming if you haven’t done it or you don’t do it regularly,

[00:30:48] Ryan Koral: like.

[00:30:51] This is back to the outline and the feeling of like, , where do we begin? So the easiest thing somebody should do, if they’re thinking like, man, I, I need to be doing more video. How do I streamline the process and just make this so easy is just hire us. Like, we’ll just, you know, we’ll come in and we’ll do all the things.

[00:31:06] That’s the easiest thing and that the most expensive. Um, but also our recommendation is like, Hire us for, you know, strategy for bigger picture stuff. Uh, but, but you need a daily or weekly, or monthly plan to be pulling out your phone and sh and shooting your own story, you know, behind the scenes, the process, the journey of what it is that you do.

[00:31:28] So, . Thank you for asking that. I’m teasing that. Just hire us. But , no you’re not. Okay, but tell,

[00:31:32] Grace Duffy: okay. But you can’t say that. Not tell us where we can hire you. So go on ahead, tell us where we can find you.

[00:31:39] Ryan Koral: Yeah, tell studios.com. That’s our website. Tell studios.com. You see, see our work, you can contact us, blah, blah, blah.

[00:31:47] To take your phone and to say like, okay, today I’m gonna shoot a video. I’m gonna do the thing. The biggest thing is to start with the end in mind, right? I know that’s like, oh yeah, of course. But seriously, when, I started making videos to, market what we’re doing, where I was gonna feature me, I, would say like, okay, I’m just gonna wing it.

[00:32:06] I’m good at winging it and, you know, pick my phone up, hit record, and just do the thing. I’m also, I’ve really struggled at landing the plane, like ending my sentences, ending a thought. So This idea of starting with the end in mind, it’s like, who is this for? Who am I talking to? Who is the one person that I’m talking to?

[00:32:26] I’m not gonna say, Hey guys, welcome to my channel. Thanks for watching. so free yourself of feeling like you need to be a YouTuber, right? That’s not helpful or important here. talk to one person. , right? Just as you’re speaking into the camera, think of the one person that you wanna help, that you wanna serve.

[00:32:43] It just makes it more relatable. It makes it more easy. So starting with the end in mind, who is that person? what is the problem that they have? and write this out, have this outline so that you can refer to it and streamline the whole process every time you make a video. And, for, me, when we’re doing videos, nine times outta 10, it’s the same person that we’re talking.

[00:33:02] to All right. And then, what is the goal? what do I want somebody to feel as they’re watching this? Or what do I want them to learn? What do I want them to know? And then finally having some kind of a call to action. so that when I’m able to finally land the plane, it’s like, where do I want them to go?

[00:33:21] Or what do I want them to do? Or how do I want them to think differently? what, is that thing? And writing that out. So I think if you have, those elements, like it just makes it so much more efficient to say okay, from here now I can say this idea that I had, it doesn’t fit.

[00:33:39] Or I need to change it so that it does fit with this framework. So that’s where to. . start How, how deep into this do you want me to go? Grace like, we’re, we’re . Pull out your iPhone

[00:33:52] Grace Duffy: so we’re gonna go, we’re gonna go where it goes. Right. So like,

[00:33:55] Jeff Sieh: I, I want just, so, cuz I’ve been shooting a lot of Amazon videos and I, to your point, having the end in mind is so, so, um, important.

[00:34:03] Like having three points that I’m gonna talk about a product and then how I wanna finish it is a lot easier than me, than like turn on the camera and going, Hey, this thing’s really good . And it, and it, by taking that time, like you were saying, is having that end in. Um, really does, even though it takes, it feels like it takes a long time at the beginning to write out like even three points or a script in the long run.

[00:34:23] It makes it super, super easy. So, okay, so we’ve got that. So what are some other tips for video workflow, Ryan, that you wanted to kind of dive in?

[00:34:31] Ryan Koral: Well, I, I, I think again, coming back to like if, if, if these are personal videos where you’re showing up, uh, even something as simple as writing out your opening line so that you know, like, how am I, how am I opening?

[00:34:45] and then writing your closing line, like writing that out. So you don’t need to like say it verbatim, but, uh, like something that I did when, when I first, because I would have such a hard time, uh, making a, a 32nd video versus a, you know, I’m like, I can talk for 10 minutes on a thing. It’s like nobody wants to hear me talk for 10 minutes.

[00:35:04] Like make it 32nd, make it a minute, two minutes, whatever. I use an app called, uh, prompt, smart, prompt, smart Plus maybe, uh, and, and you know, they make a bunch of different teleprompter apps. This, this one is really cool cuz it’s voice activated so I could like start. Looking into my phone and the text is at the top, so it’s near the camera, which is where you should be looking into the camera lens, not the photo of you down here.

[00:35:29] Um, but you know, it puts the text up there. So I would write out these mini scripts and I would even write in the word, uh, an um, in the script to make it feel like that’s how I would talk. That’s if I wasn’t reading from a script. So that’s how I really got comfortable on cameras. I would write out the scripts and record.

[00:35:49] Try to make it feel as as normal as possible. And with that app, that one in particular, that’s voice activated. I would even like look off camera sometimes. Like I was , like I was thinking, I don’t know if I’m giving too many secrets. No, that’s, that’s great. You’re like, this guy is not authentic at all. But I wanted it to feel, and I knew that I needed to kind of program that into this is how it’s gonna feel, really as if I’m looking off thinking and, uh, but I’m making the video as efficient as possible versus me just showing up blabbing for, you know, five minutes hoping that I got 90 seconds of good content there.

[00:36:21] So that app, really, really good practice now. . I mean, the video would probably still be too long, but I have so much more confidence today to be able to like, hop on, make a quick video, not a, not a quick video, make a video quick, um, and, and just feel like, know that I, I need to have some kind of a, how am I opening?

[00:36:40] What am I closing? What’s the call to action? Um, and then, you know, usually just like you, Jeff, like having one to three things, bullets, like, you know, here’s my mini sermon or whatever it is that I’m gonna do. Right, right. Uh, making that like very simple. Um, even if it’s a one word prompt and you’re throwing a sticky note on your phone, if you’re not using an app or something like that, super duper helpful.

[00:37:00] Uh, for somebody like me who just likes to go on and on if you haven’t noticed. Uh,

[00:37:05] Jeff Sieh: no, you’re great. So it’s funny you said that about, I think the, the key thing of you just talked about was being authentic and mm-hmm. and not, cuz a lot of people are like, I gotta get this perfect, I get this perfect. And they do one and they’re like, man, this took me all day.

[00:37:19] I stink. I’m not gonna do that. Um, one of the funny things is, when you said that you wrote UMS in and stuff, I used to, when I did magic, I would actually, at the very beginning, screw up a trick. It’d be a comedy thing that screw it up, but that gets everybody on board with you. Like, if it happens again, it’s not a big deal.

[00:37:34] But I, but it would ingratiate myself to the audience by, oh my gosh, look what he did, you know, hahaha. And, and I would do it on purpose every time. Mm-hmm. . And you could say, that’s not being authentic. it is because I want people to connect with the real me, not this super polished person. Yeah. So

[00:37:52] Ryan Koral: I, the, the thing I love about that, Jeff, in, you know, when I spoke at, uh, social media, Lima, um, social Media Week, Lima.

[00:37:59] Mm-hmm. , oh my gosh, I’m totally butchering. That’s all right. The name Social Media Week went Lima when I spoke there. Yeah, yeah, exactly. Um, I, I specifically shared a story that’s close to my heart at the beginning of my talk, and I hoped that I wouldn’t. But I, I knew regardless, like it’s very, it, it gets me emotional and I knew that that would help exactly like you’re saying, help the audience connect with me and feel like, oh man, like this is a, this is a real guy.

[00:38:26] He’s not super polished. Not that anybody would ever think that, but I really want to go the extra mile to let people know, like I don’t have it all figured out. I’m on this journey of trying to become a better storyteller, better filmmaker, better business owner, better friend, better husband, better dad and I screw up like plenty of times and here, here is, here’s, here’s a little bit of my heart or my.

[00:38:44] And, and that’s the same thing that we try to do when we’re working with clients in their video. It’s like, man, if, if we can share a, a, you know, just like how, what was the biggest mess up that you did in, in trying to start this business? Or, uh, but anything that, like we can have empathy and just be like, wow.

[00:39:02] Yeah, yeah, yeah. No, I’ve been there. I’ve, you know, I’ve tried to start a ton of stuff and it’s, it always fails, always blows up your, I, I feel you, you can get people to say that or feel that, man, you, you are, you’re, you’re,

[00:39:14] Jeff Sieh: I was wondering why you were chopping onions before he went on stage . And now, and now I know.

[00:39:19] Grace Duffy: So we have a question from Jim, our friend Jim Hughes here. He says, do you think that bullet points and ad-libbing work better than going word for word?

[00:39:28] Ryan Koral: Hmm. That’s a good question. And I would say that when I started, well, I, I’ve kind of, I’ve, I’ve done both. and I still do both. It depends on what I’m doing.

[00:39:40] If I’m creating a content like course content or anything like that, uh, I will script it out. But I’ve done it so many times and I know how to pause when I’m doing this. Like, you know, for a video, I know how to pause at certain points, kind of look off like I’m thinking like I can really make a script feel not scripted, right?

[00:40:01] So it, that takes some practice, but. , ideally for somebody like me who’s just like, you know, very verbose, uh, that’s, that’s like really helpful for everybody that’s gonna watch the videos, like Ryan. Okay. Instead of 800 words, can you boil this down? 150? Yep. Cool. I can do that, but I gotta script it out. So I think it’s like, just kind of pick one and practice.

[00:40:21] You gotta do, I mean, you gotta make, make 10 videos, make 20 videos. Like keep making your first one’s gonna be terrible. Your second one’s gonna be so bad and don’t feel. , go on YouTube to your favorite YouTuber. That’s a funny EMFs s to YouTuber, uh, and watch their first video. , watch their second video and you’re like, oh my gosh, this is so bad.

[00:40:44] Right? I can’t believe it. It it, it’s like, it’s, it’s like anything, it’s like exercise. Like you don’t start out super strong and you’ve just, just gotta do it and find your voice in what’s comfortable and, and, and it takes a while. And, uh, and then even as you change and you mature and you’re learning more, uh, just about your, your passion, your job, your thing, or whatever, uh, you.

[00:41:05] You’re going to, your, your whole approach is gonna change too. But like, if you’re getting time in front of the camera and practicing that, uh, you’re, you’re just gonna have a lot more confidence. Gonna feel a lot more comfortable, natural way into the journey, but it’s totally worth it. And people need what you have.

[00:41:22] Um, they need to know about the things that you care about and, uh, the best way, unless you’re like, you know, sitting across the table like in their presence. The best way is video.

[00:41:32] Jeff Sieh: Yeah,

[00:41:32] Grace Duffy: totally. . I have another workflow question for you, and this is just kind of out of field here, but it is a question that we get from audience members quite a bit, and it’s how do you create, um, how do you create short form video from long form video?

[00:41:46] Now with us in the show, you know, we record this hour long interview or. You know, 45 minute long interview. And you know, Jeff does a really great job of chopping it up. But then I’ve heard other people saying that you should create short form video independently. It needs to have its own flow. It needs to have its own everything.

[00:42:03] And especially when you are creating it for social media, and each platform has its own unique style culture, music, what, what have you, right? So what is a good process for integrating both the long form content that you need and the short form content that you need for social?

[00:42:19] Ryan Koral: into a workflow. Yeah. I mean, using a tool like Descript, which mm-hmm.

[00:42:24] Jeff, I’m assuming you talk about on the show. Yeah. A lot. Yes. Yeah. I mean, that, that tool has been, so it’s, I used to send all of my, uh, videos that I would make for marketing our brand to my team and let them edit them. I can do it so much faster, just like Right. Flopping it into descript and then grabbing the, the paragraph.

[00:42:44] Uh, you know, so we do our, the podcast, you know, the podcast that I host, it’s 45, usually 45 minute long episodes. And so for me to drop that into descript, find a paragraph and like, okay, that’s a great reel. export that, put that in the app that I’m gonna edit it and whatever. So I think, you know, when you’re creating content like that, it’s a no-brainer to take, you know, bite size pieces and repurpose them just like that.

[00:43:09] Um, I, you know, as, as far as like making things specific for short form, like yes, if you’ve got the time, if you don’t have like unlimited time, my recommendation to anybody is like, start a video podcast. So that you’ve got audio, you’ve got video, and then from there you can create so much content. Um, so that’s where I would start.

[00:43:33] But then if you’re, if you’re like, man, like so much more of my time needs to be toward creating more content, then yeah. I mean, creating specific, uh, Short form pieces that have very clear, beginning, middle, and end. Like that’s, that’s better. Um, I think an alternative is, you know, let’s say you did say something really, let’s say I said something really smart,

[00:43:56] Jeff Sieh: the whole show is that, is that’s the whole show.

[00:43:59] Ryan Koral: So if, if, like, maybe there’s a snippet but there’s no context. Uh, one thing I might do is create a short video of like, Hey, in this video I share, you know, the, the biggest takeaway that you know, I ever had in running my video production business. Um, check it out and then it’s a cut to that. Um, so it’s a setup for that, uh, that can help make the short form that might not make a ton of sense, might, might help it land a little bit better with, with the, um, little.

[00:44:28] Jeff Sieh: Cool. Cool. So, uh, our friend, Christ Stone goes, um, he goes, yes, script is massively powerful and integral to his workflow. I mean, it’s changed the way that I edit video and produce podcasts. I mean, it’s the one of the biggest game changers ever. So if you haven’t checked out Descript, I really need to get my, my affiliate link up here, but if you haven’t checked out it’s

[00:44:47] Ryan Koral: mine.

[00:44:47] It’s, uh, give it, go

[00:44:49] Jeff Sieh: to Ryan’s and he’s got it over there. But, um, yeah. Uh, one, one of the things that I do wanna do a big shout out to is not just because they sponsor the show, but I was using them before they even did this. Um, Ecamm lets you, if you’re struggling with creating those short form, uh, video content, especially the horizontal video, you can do that inside of Ecamm.

[00:45:07] You can actually, um, Put, you know, have it, do the, the vertical video and you can record it right inside of Ecamm and do all your stuff in there. For me, that’s a lot easier than having to hold a phone and try to think of a script. I mean, all that stuff is kind of a little bit hard. And plus, I don’t know about you, Ryan, but I encourage people if they’re starting to create video and they need a workflow, is to have a dedicated space to do that with.

[00:45:28] Like, my computer is constantly set up. I’m not tearing, I’m not up, you know, taking my mic down and up and my computer, my, my camera up and down. It’s always there. So it’s super easy for me to sit. Hit go and record. Yeah. Uh, try to, you know, kind of take away the friction that you had to creating, uh, video.

[00:45:44] I, I’d love to know your thoughts kind of generally on that.

[00:45:47] Ryan Koral: Oh my gosh, I, yeah, I, I didn’t realize, uh, I should talk about that. Right? It seems like such a, like, for me, I’m just like, well, yeah. Like, have it, have it set up. Um, but yes. Oh my goodness. When I started my podcast six years ago at our studio, I was like, you know what?

[00:46:01] Let me build this little closet out. I’ll put a light up there. I’ll put a camera, and it’d be really nice just to go up and, mm-hmm. and start. it, it was all about friction. The reason why I wasn’t creating like ongoing content is cuz I’m like, I don’t have time to set up the camera. Even though we’ve got a studio and stuff is kind of already set up, but it’s not in the way that I in, it’s just like it’s gonna be way too hard and annoying and frustrating.

[00:46:21] All, all of the things. So to have like, we’re your light and your mic and you know, just your space that you can always go to, right? If, if you’re not out and about or you’re like, you get an idea as you’re driving, it’s like, well I could. Well, maybe not. While you’re driving , I pull over and shoot a video, uh, and do this and this is, this is great.

[00:46:38] Or, you know, I wanted to have that, uh, my, my studio feel. I wanna have, you know, my bullets and be able to mm-hmm. Look at my script and whatever. Uh, yes. , dude, I think that’s like one of the best things because, because here’s the thing, for most of us, we make excuses like, right, I don’t have the time, or it’s just gonna take too long, or, you know, whatever.

[00:46:56] But if you can build a little mini studio that doesn’t even have to be expensive or you don’t even have to buy anything, but like have a space where you’re like, this is my space and this is how I’m gonna have it set up. This is the template. You know, I have a Google Docs, uh, setup. Mm-hmm. I built a little template, so I’m gonna open up that.

[00:47:14] I’m gonna copy and paste that into, uh, PromptSmart when I’m ready to, you know, record my script and just hit play and record. I’m gonna record it. I’m gonna use Riverside. I actually use Riverside a lot to record into. If it’s gonna be something I’m gonna ship off to an editor or a. Export directly to Descript from Riverside, which is super cool.

[00:47:31] So I’m hitting record in my web browser. It’s going to descript. I’m editing it, I’m exporting it. I’m sending it either to my team or I’m sending it to my social media app, or I’m gonna add any final touches and send it. So start to finish. It’s like so much faster having a dedicated space.

[00:47:46] Jeff Sieh: Right. And you could, and you don’t have to like do a huge studio.

[00:47:49] Ryan’s multimillion dollar setup, , you could do like just a closet somewhere, like he was saying, to get started out. The best thing to get, I would say, first of all is, uh, think for your, for your camera to stay on. Sometimes you can’t, you need to double duty for your phone, but get a, a mic stand like that’s always there.

[00:48:04] Mm-hmm. . And then you can just hit a button and, and do your podcast or your video or whatever. So, uh, you know, and they’re not that expensive. So that’s what I, that helped me a lot. So. All right, Grace, I know you, you wanna, and this is a super important topic. Wrap things up. Uh, let’s go to this next section.

[00:48:18] Yeah.

[00:48:18] Grace Duffy: I wanna wrap this up about live with live video storytelling, which of course is a topic near and dear to my heart. So we wanna talk about incorporating storytelling, better storytelling, compelling storytelling into our live video. We’re honestly, , anything could happen. We, anyone that’s been watching this show for any length of time, knows that lots of things happen, and there’s also a chance that you can lose the narrative.

[00:48:41] Like you go off topic or you know, never you, you have less control of like, what, what’s go, what’s gonna happen, right? Who’s gonna ask what and whatever. And then you also have no idea. how things are gonna unfold. I mean, you can plan a little bit and you can plan, but you know, as we always say, you always plan for the worst thing to happen and have a backup plan or right, or what have you.

[00:49:00] So let’s talk about how we can incorporate better storytelling or better incorporate storytelling into our live video strategy. How can we make our live videos more meaningful, memorable, and definitely more compelling for our

[00:49:15] Ryan Koral: brands? . That’s a great question. And I told you before the show, I was like, that question, I was like, I’m like, I, I’m not sure.

[00:49:21] I’m excited to talk about this. So yeah, let’s talk about it just, just for some context. Um, would you say like, use this show as an example?

[00:49:30] Grace Duffy: you can use, definitely use the show as an example. ,

[00:49:34] Ryan Koral: I’d hope so. In in, in an ideal world, like what do you see it actually looking like? So you wanna incorporate more storytelling in a show like this, but what does, what does that, in your mind, what does that look like?

[00:49:45] So

[00:49:45] Jeff Sieh: for, so for me, uh, the storytelling for me, and the reason we do this show, um, is because I want to connect with people. Like otherwise, I’m just gonna upload a. Video. Right? Yeah. Like the reason we do this show is that I can pull up, uh, comments from like Jim and talk to him and I know Jim is an ex-Marine, uh, what did he say?

[00:50:04] You never say ex-marine whatever. Retired. Retired. Marine retired,

[00:50:08] Grace Duffy: yes. Just like you’re a retired magician,

[00:50:10] Jeff Sieh: Jeff. That’s right. So he, he, I know that cuz his, I know Jim’s story, I know Chris’s story that they worked together and they helped me with Amazon and Chris does a great job. Remote producing things, and he worked for Sony.

[00:50:20] I know the, and I know Deb works for, um, Agora Pulse. So all these people that we’ve had, you know, who, who watch our show, and Elisa used to, and I used to do a show together, and she, um, liked Pinterest too. And so, I mean, I know all these people, they’re part of the story. So my thing is, is because everybody.

[00:50:37] Comes to watch this show. We’re all creating story together. They see me make a, a faux pa about bathrooms and Freddy’s. They know that I’ll say stupid things, but it’s part of, it’s like, to me, this, a live show is active storytelling, so. Mm-hmm. , tell me if I’m wrong or right. Who,

[00:50:56] Ryan Koral: Ryan, me tell you this? Yes.

[00:50:57] Oh, wow. Yeah. You’re the expert. I, I will tell you. Uh, yeah, no, I, I, I agree with that. Uh, I think, and again, maybe I’m overthinking this, but, um, for like my podcast, I, I love to open with my own story. Mm-hmm. , or if I have a guest, you know, I’m, you know, pressing them. Like, Hey, tell me, like, what was the moment when you realized that this.

[00:51:23] Like you had to do this thing, uh, for my audience that knows me, you know, I wanna show up and I want to just share, share like real life stuff. Like here’s what, here’s what’s happening, right? Like this, this is, I’ve got some, I’ve got some big hurt in my life right now. Like, there’s some real struggle. Like we have some friends who have.

[00:51:41] Experienced some huge loss. This is a real story, like massive loss and, um, you know, to be able to share like everything’s not perfect. I mean, I look perfect. ,

[00:51:50] Jeff Sieh: you do, you’re a very perfect

[00:51:52] Ryan Koral: man.

[00:51:53] Grace Duffy: You do

[00:51:53] Ryan Koral: look amazing, but , but to, to just to, for you to be able to know what’s going on inside. is, is, is very, so when people are like, oh man, this, this man, they’ve got this video guy on here.

[00:52:07] He, he’s got everything all together . He’s been married almost 20 years and he is got these three beautiful kids and a successful business. And yeah, I mean, those, those things are mostly true or I think they’re all true . Um, But, you know, but, but also to say like, man, so what are you, like, what are you excited about right now?

[00:52:24] Or like, what’s, what’s been one of the biggest challenges that you’ve overcome? And uh, and so those are things I’m thinking about, especially when I’m going solo. Like, what, what is something that people will relate with, right? And if all I’m doing is sharing, like, uh, you know, everything that’s going right, everything that’s, well, everything, it’s all like, oh yeah, no, no.

[00:52:43] Last year we went through some really hard times, but now, you know, things are so much better. It’s like, oh, , man, we probably could have learned something when you were going through that. Well, okay, sure. Tell me what you learned now that you’re on the other side of that, but you know mm-hmm. , pull the curtain back and like, let us know, like, what are the guts, because people can support you, right?

[00:52:59] Mm-hmm. , like you can get support that you didn’t know that you had, or that you maybe you, you didn’t even know that you needed. Um, So in a live show, I think just bringing like real elements of, uh, you know, you can bring me on. And I knew, like, I’m like, I definitely wanna share a story when I’m, when I’m on there.

[00:53:15] Uh, but make making sure that you are sharing, you know, some, some kind of a person story. Like not just like what’s going great, but like, what’s, what’s not, and um, how are you

[00:53:25] Jeff Sieh: processing? Well, I think going back to the very start of the show, when you talked about having imposter syndrome even coming on this show, when you’re the expert and you have like 20 years of experience of creating video, like that resonates with people and you didn’t say that just because we told you to tell a story, it’s because this is how you felt.

[00:53:42] And I think that’s what the beauty of live video is. You see Grace and I bicker about things and like, you know, hearings, like I know. It’s horrible. I know, I know. It’s terrible. And then, um, you have people like Chris coming on the show and going, you know, he’s our, one of our biggest fa uh, supporters. He says it’s the best show on the Innerwebs.

[00:53:59] And we do have our own, uh, Google Plus drinking, because I mentioned Google Plus, I just did right there, uh, almost every week. And there’s a drinking game that goes along with it, I guess. So. That’s the stuff that happens and being able to tell these stories, and like I said, I just really think it’s growing together.

[00:54:15] On that note, I wanna talk about something that I think is coming and why live video is still really, really important. And you know, we’ve talked about Amazon before. We’ve had the deal casters on Chris and Jim and how live video shopping is coming. And the successful live video shoppers are the ones who are on there talking about how this is worked in their life, or a hack or something.

[00:54:37] Not people who are reading the product. Des. , right? As a script. They’re the ones going, Hey, you know, look, I, you know, I, this is my ember mug. If I lost this today, I would go out and buy it again the next day because it keeps my hot coffee hot up to two hours. It’s rechargeable it, and I can set the exact temperature on it.

[00:54:52] This thing is amazing. It’s down below in the carousel, you know, that kind of thing. It’s different than me just going, Hey, uh, this is Ember mug. It’s, you know, and just reading the product. So I think that’s really key because that’s coming. So I don’t know where I was going with that, but anyway, I just, that’s part it’s story.

[00:55:08] Even selling product is storytelling.

[00:55:11] Ryan Koral: Yeah.

[00:55:11] Jeff Sieh: Right or wrong. Amen. Okay. So, alright, we are at our time, we’ve gone past the time. Um, this is a perfect spot to bring up. Danny’s question. He goes, Ryan, can you send your workflow in an email or do you have it available somewhere?

[00:55:28] Ryan Koral: That’s a great, Danny, thanks for asking.

[00:55:30] Uh, yeah, I, I do have a, uh, download that I wanna share with you guys. Um, if you go to, to, oh, look at that, tell studios.com/secret formula. This is, uh, probably the, the one of the easiest videos that you can create, uh, FAQ videos. So go to this website, download this, uh, guide that kind of walks you through.

[00:55:49] Here is a formula for how to create very easy. Video with even your, your phone, your smartphone, so that you can help inform your ideal clients with, uh, your process, how you work, how they can work with you, uh, different things that they need to know. Um, and in that, uh, guide as well, I’ve got, uh, Some links to gear, like very inexpensive gear, um, as well as software and even some positioning of where, you know, if you’re gonna in actually invest in a $50 or $500 light.

[00:56:19] Where should that light go and how should it be positioned? So if you go to Tell studios.com/secret formula, kinda learn our, our secret sauce to these FAQ videos. Plus get some, uh, links for, uh, gear and software. Cool to your work. Easier, better, faster, smarter. So

[00:56:36] Jeff Sieh: once again, the people who are are listening to the podcast, it’s tell studios.com/secret formula tell studios.com/secret formula.

[00:56:45] Uh, I also, Ryan, I want people to, uh, you, you to tell people where they can actually go and find your podcast because you have a, an awesome podcast with incredible guests. Like you’re, yes. I mean, but where could people find out more about. ,

[00:56:59] Ryan Koral: Jeff’s like can’t talk. One guest in particular. Yeah, one guest in particular.

[00:57:06] Uh, if you go the, the show is called Grow Your Video Business and our audience, primary audience are, uh, corporate and commercial filmmakers that are wanting to focus more on the business of production. Like we don’t teach them how to shoot edit. You know, tell stories, but it’s like, here, here’s how to sell, here’s how to market yourself.

[00:57:23] Here’s how to hire your first editor, first employee. So there’s a lot of stuff in there. If you, if you own a business, there’s a ton of relevant topics. Uh, but our ideal audience, um, who I’m speaking to are filmmakers, uh, that are doing this work as a business. So yeah. Awesome. Go listen to the show. It’s fun.

[00:57:37] And I have amazing guests like Jeff’s

[00:57:40] Jeff Sieh: so Grace, where can find people, find out more about the amazing Grace Duffy. You

[00:57:44] Grace Duffy: can find me here every week with Jeff as we bicker endlessly on the show. That’s right.

[00:57:49] Ryan Koral: I’m so fired up.

[00:57:50] Jeff Sieh: That’s right. Doesn’t she? She’s so excited to be here. But we are excited that you are here.

[00:57:54] Thank you guys. Uh, Chris says once again, awesome show. Thank you my friend. Appreciate. Uh, and, and Deb, thank you so much for bringing up all the, uh, comments. I mean all the, the links today that has been super, super helpful. Uh, we appreciate all that you do and, uh, make sure you go, uh, Deb, drop your link in down below for, um, your community in, uh, Gora Pulse’s.

[00:58:16] Uh, community. I would love to pop that on screen as well. So, but and, uh, uh, Chris says Every show needs a Grace. Yes. Amazing. Grace. Aw, she, they, they need him. But, uh, thank you guys so much for watching today and all that you do. We would not be able to do this show without you. Thank you to our sponsor, Ecamm.

[00:58:33] Thank you for Ryan, uh, Grace. I will let you have the final and.

[00:58:39] Grace Duffy: Start next show is next Friday, December 16th, 11:00 AM Eastern, 10:00 AM Central, and you can find us on Facebook, LinkedIn, YouTube, and of course, Amazon Live. Thank you everyone for joining us today. All

[00:58:51] Jeff Sieh: right, guys. See you next week. Bye everybody.

[00:58:53] Bye.

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