Want to make pro-level videos with just your smartphone?

Join as we sit down with video marketing expert Ryan Koral from TellStudios!

Learn the secrets behind creating high-quality, engaging content with your phone. Plus, we’re diving into the future of AI in video and the just-released new iPhone 16!

Mastering Video with Your Smartphone: Insights from Ryan Koral

Ever feel like you need all the fancy gear just to make a video worth watching? Or maybe you’ve convinced yourself that better equipment will help you create finally make content that people actually watch. If that sounds like you, you’re not alone. But here’s the thing: the best camera is the one you actually use.

That’s exactly what we’re digging into in this episode of Social Media News Live with Ryan Koral, founder of Tell Studios and creator of the Smartphone Film Academy. With over 20 years in the film and video production industry, Ryan knows what it’s like to work with top-of-the-line gear, but he’s here to tell you that fancy equipment isn’t a requirement to make a professional, high-quality video that grabs people’s attention. In fact, he’s building an entire course around helping creators get the most out of their smartphones and start telling powerful stories without needing a production crew.

Let’s go over Ryan’s insights on how to start creating videos that connect, using just the smartphone you carry every day.

Leveling the Playing Field in Video Creation

Smartphones have done something pretty incredible for video creators—they’ve leveled the playing field. Gone are the days when creating high-quality videos required a mountain of gear and a budget to match. Now, with just a smartphone in hand, you can produce videos that look professional and connect with audiences on a real level. This democratization of video creation is exactly what Ryan Koral has embraced through his work with the Smartphone Film Academy.

Reflecting on how accessible high-quality video has become, Ryan emphasizes that while excuses will always be there, video has the power to make a real impact. He’s seen the industry shift dramatically over the past two decades, moving from “prehistoric” gear setups to today’s powerful and portable smartphone tech. For him, the transition to smartphone video is all about accessibility—equipping creators, whether they’re part of a big brand or a small business, to tell their stories without needing Hollywood-sized budgets.

By embracing smartphone video, Ryan hopes to empower creators, helping them skip past the old “I need better equipment” excuse. After all, if you’re holding a smartphone, you’re already carrying a powerful storytelling tool in your hand.

The “T.E.L.L” Framework for Engaging Video

So, how do you actually make a video that holds people’s attention? For Ryan, it’s all about using a simple framework he calls TELL: Transition, Emotion, Leverage, and Lead. This framework is like a roadmap for creating videos that keep viewers engaged from start to finish.

Here’s how it breaks down:

•Transition: Start with a hook that grabs attention and makes people stop scrolling. This is your chance to create that first spark of interest.

•Emotion: Connect on a human level. Rather than putting on a polished, “perfect” front, speak from the heart to build trust with your audience.

•Leverage: Back up your story with data, facts, or social proof to make your message stronger and more credible.

•Lead: Wrap up with a clear call to action, guiding viewers on what to do, feel, or think after watching.

Ryan’s T.E.L.L. framework is all about drawing people in, making them feel something, and leaving them with a purpose for watching. By combining authenticity with a bit of structure, creators can make videos that truly resonate.

Overcoming Imposter Syndrome and Embracing Authenticity

For many creators, one of the biggest hurdles isn’t just equipment or technique—it’s imposter syndrome. Ryan Koral knows this feeling all too well. Despite decades in the video industry, he admits that even he struggles with that voice of self-doubt telling him his work might not measure up. But he’s found that the only way to beat imposter syndrome is to start creating anyway, even if it’s not perfect.

Ryan shared that it’s easy to get trapped in a cycle of excuses: waiting for the perfect logo, saving up for the latest camera, or holding out for better lighting. But, as he puts it, “you don’t learn until you launch.” Confidence doesn’t come from buying a new gadget or downloading a new app; it comes from diving in and making videos that are bound to be a bit rough around the edges at first. Only by putting your work out there can you learn from real feedback, make improvements, and grow your skills over time.

According to Ryan, your first few videos might not be great—in fact, they’ll probably be really bad. But that’s part of the journey. Your audience might point out poor audio quality or harsh lighting, but each piece of feedback becomes a stepping stone. Ryan encourages creators to view these initial missteps as opportunities to refine their work, rather than reasons to stop. By embracing this mindset, you move past the “I need better equipment” excuse and let the learning process unfold.

For Ryan, the journey to overcome imposter syndrome has also involved opening up to trusted friends and communities. He’s surrounded himself with talented people, but even then, he’s wrestled with questions like, “Do I have what it takes?” In those moments, he’s leaned on mastermind groups and close friends to help him recognize his own strengths. Ryan has shared his fears and hesitations openly, which has allowed others to “speak life and truth” into his work. Hearing that support, he’s realized that while his perspective might not look like everyone else’s, that’s exactly what makes it valuable.

Ultimately, Ryan’s advice is to let go of the idea that you have to be perfect or look a certain way to make an impact. Imposter syndrome, he explains, rarely reflects reality; it’s a mindset that keeps creators from sharing their unique gifts with the world. By starting to make videos, putting your work out there, and leaning into supportive communities, you can push past the doubt and embrace your own style, knowing there’s a place for your voice in the world of storytelling.

Common Mistakes in Smartphone Video and How to Fix Them

As Ryan points out, smartphone videos are accessible, but they’re not always perfect. Many creators stumble into common mistakes when they first start filming, and Ryan has seen them all. The good news? These missteps are easy to fix once you know what to look for. Here are some of the top rookie mistakes and Ryan’s tips on how to avoid them:

Dirty Lenses: It’s easy to overlook, but your smartphone lens collects smudges from daily use, and it can make your footage look foggy or blurry. A quick wipe with your shirt can do wonders to keep that image sharp. Remember, this goes for both the front and back lenses!

Color and Clothing Choices: Your clothing can impact video quality more than you might think. Ryan recommends avoiding tight, complex patterns, like zebra or houndstooth, as they can create a distracting flicker effect on video. Opt for solid colors that contrast with your background and complement your skin tone. And make sure your outfit reflects your personality—don’t wear something for the sake of looking “professional” if it doesn’t feel like you.

Glasses or No Glasses? That is the Question: Ryan often gets asked if it’s better to wear or remove glasses on camera. His advice? Go with what feels natural and authentic to you. If you typically wear glasses, keep them on. But beware of lighting reflections, especially if you’re using a ring light. A great trick is to raise your light slightly and angle it to reduce glare on your lenses. This way, you maintain eye contact without distractions.

Poor Audio Quality: While video quality is important, audio can make or break your content. Ryan emphasizes that viewers are more likely to forgive shaky video than poor sound. Try to find a quiet environment and, if possible, use an external microphone for crisper sound. Filming outdoors? Avoid scenarios like recording in a moving car with windows down—it might sound spontaneous, but it’ll be hard for your audience to understand you over the background noise.

Eye Contact: It’s tempting to look at yourself on the screen while recording, but Ryan advises looking directly at the lens. Just as you wouldn’t want someone looking at your forehead during a conversation, your audience will feel more connected when you “make eye contact” by focusing on the camera lens. This small adjustment helps viewers feel like you’re speaking directly to them, boosting engagement.

Lighting Issues: Ryan emphasizes that while natural light can be great, both sitting with a window directly behind you and sitting directly in front of one can cause issues. When the window is behind you, the camera on auto mode will try to adjust for the brightness in the background, leaving your face in shadow and creating a silhouette effect that disconnects you from your audience.

On the other hand, sitting with the window directly in front of you, especially during bright daylight, can cause harsh lighting on your face, making you appear overly bright and washed out. Ryan suggests a middle ground: position yourself at an angle to the window so the natural light falls gently on your face. This setup creates a soft, flattering effect without the extreme brightness or harsh shadows, ensuring you’re clearly visible and well-lit. If you’re shooting indoors, consider adding a small “hair light” behind you to help separate you from the background, especially if you’re wearing darker clothing.

Leveraging AI in Video Creation

Ryan isn’t just about the basics—he’s also a fan of using AI to streamline the creative process. While some creators might feel hesitant about bringing artificial intelligence into their work, Ryan sees it as a tool that can help take video production up a notch. He uses AI for everything from brainstorming ideas to editing footage, allowing him to save time and focus on the creative side of his work.

Ryan emphasizes that AI shouldn’t replace your unique voice or the authenticity that connects you with your audience. Instead, he sees AI as a way to handle some of the repetitive, technical aspects of production, like stabilizing shaky footage or adjusting audio levels. This frees up more time to concentrate on crafting stories and engaging with viewers in a way that feels genuine.

For creators curious about integrating AI, Ryan encourages experimentation but with a focus on keeping things real. Rather than letting AI drive the entire process, he suggests using it to enhance and support your creativity. That way, AI becomes a tool for efficiency without compromising the personal touch that makes content memorable.

Start Creating: Master Smartphone Video with Ryan Koral’s Pro Tips

If you’re holding off on creating videos, waiting for the perfect gear or that “right moment,” Ryan’s advice is simple: start now, with what you have. In this episode, Ryan shared practical tips for making professional-quality videos using just your smartphone, from using natural light to cleaning your lens, and making eye contact to create a genuine connection with your audience. His T.E.L.L. framework guides creators through structuring their videos to captivate viewers and inspire action.

Ryan’s journey shows that every creator has a unique perspective to offer, and by focusing on storytelling and embracing the learning process, you can bring your ideas to life. Whether you’re just beginning or leveling up your video game, remember that authenticity is your most powerful asset. Don’t wait for perfection—start telling your story today, rough edges and all.

Ready to dive deeper? Check out resources like Ryan’s Smartphone Film Academy to gain the skills you need to make high-quality, impactful videos. Every video brings you closer to the polished, engaging content that will resonate with your audience. So, grab your phone, find your light, and hit record—the world is ready to see what you have to share.

SHOW TRANSCRIPT

This transcript is automatically generated by Descript.  Any errors or omissions are unintentional.

Ryan Koral: [00:00:00] Every year in every iteration, like the playing field gets more and more leveled out. but our excuses continue to remain. It’s like, wow, they, they’re better at this anyway. They talk better. They look better. They sound better. I don’t like, you know, I don’t like how I look or sound on video.

there’s always going to be those excuses. So my encouragement level, playing field or whatever, like this, you know, people using the iPhone six, it’s like amazing. The best camera is the one that you actually use.

Jeff Sieh: Hello, folks. Welcome to Social Media News Live. I’m Jeff c and you’re not.

Conor Brown: And I’m Connor Brown and this is the show that keeps you up to date on what’s happening in the world of social media and more.

Jeff Sieh: have you ever wondered how to create videos that truly connect with your audience even without. Expensive gear, or maybe you’re eager to discover how to make professional, impactful videos using only your smartphone. If that sounds familiar, then you are in the right place, my friend.

This week, we’re thrilled to have Ryan Correll back on the show. The expert behind Tel Studios, sharing his journey from filmmaker to [00:01:00] video marketing strategist. He’s going to be unpacking his tips for smartphone filmmaking and how AI is reshaping the way we create content. So sit back. Clear your schedule, clear your mind, and get ready for this week’s episode of Social Media News Live.

Ryan, how are you doing today, my friend? It’s so good to see you.

Ryan Koral: So good to see you. I’m doing amazing. I’m glad to be back. This is going to be really fun. I told you, I’m a little bit nervous because I, I said, Hey, let’s, let’s feed this to my, my Facebook profile too. And just see who of my friends are going to hassle me for, you know, showing up in their, in their

Jeff Sieh: yeah. We, the more

Ryan Koral: Hey guys. Hi mom.

Jeff Sieh: That’s right.

Conor Brown: Well, for those Facebook friends who don’t show up, who already know Ryan, if you don’t know Ryan, you should, because he is the founder of Tell Studios, which blends documentary filmmaking with strategic video marketing to create content that resonates and drives Action. He collaborates with iconic brands, prestigious institutions, and thought leaders to craft emotionally [00:02:00] engaging video experiences.

Ryan’s work showcases the power of authentic storytelling in the digital world. And he’s also a great speaker. He speaks on video strategy, brand storytelling, and fostering meaningful connections in the digital age. Ryan, thanks so much again for being here today.

Ryan Koral: Oh, man.

Jeff Sieh: I know. We had, Google, your friends are watching. We’ve got to make it sound really, really good. So,

Ryan Koral: They’re like, are we talking about the same guy here?

Jeff Sieh: so, before we get started, I want to really thank the sponsor of the show, our friends over at Ecamm. Listen, there’s been a lot of talk in the video streaming, kind of, I don’t know, I’ve been talking about the e commerce genre lately about prices going up on some other platforms. There’s like a big price hike, things are happening, there’s been acquisitions.

But I tell you what, Ecamm is still very, very reasonable. And if you go to ecamm. com forward slash Jeff, use the code JEFF15, you’ll save 15 percent off your first purchase. So get that pro plan, get that year long pro plan and use that [00:03:00] discount. But they are, their community is so good. Connor and I are getting ready to go to Creator Camp.

in October, so it’s just going to be amazing. But ecamm. com forward slash Jeff, thank you so much for Ecamm for sponsoring the show. They are an amazing group. And before we jump into the content, man, we’ve got so many great people showing up today. We’ve got my friend Ralph showing up from Ask Ralph Christian Finance.

He’s saying good morning, everyone. Gary says, Gary, too, from Michigan, standing by, watching on my laptop. And I have my Pixel 9 Pro in my hand for mastery to come. Look at that. hopefully we’ll have some. Chris Stone saying, you Apple slappies, you know, I thought you were an iPhone guy, but maybe not, Chris.

Um, ask Ralph. He says, mine is on order. It should be here very soon. People waiting for the iPhone 16. he’s also from Michigan originally. So, he’s, Big fan of Ryan and, Katie, we’re going to meet together in Manchester at the traveling circus with my friend, Ian Anderson Gray. So it’s going to be amazing.

And just so many great people showing up. So we’re going to go ahead and get started because [00:04:00] this is all about the phone video mastery. Ryan’s got a brand new stinking Academy on the film. It’s called the smartphone film Academy. And we’re gonna be talking about that to start off. But. This is a thing I want to kick off with, Ryan, because, you know, it’s like when designers, when Canva came out, they kind of got up in a tizzy, that, oh, this tool is going to take away our business.

You’re a filmmaker. I mean, you’ve done documentary filmmaking, like your hardcore video, red cameras, all the cool gear, and now it’s easier than ever. I remember back in the day, I remember when I got my first hard drive, it was like, like 380 megabytes, and it was a brick, and I was like, this thing, I don’t need any more space ever, right?

And, and now as, as stuff has happened, it’s gotten cheaper and easier for people to create video content. And I know a lot of filmmakers. They’re, it’s kind of like, this is my craft. Like I learned how to do all this stuff, and now people are just shooting content and video and getting [00:05:00] thousands of views.

how do you feel about this? I mean, you created this con, this academy, I, I know to teach people, but it’s, it is for a lot of people in your shoes, it’s kind of hard to embrace this. So talk about that a little bit.

Ryan Koral: My, my feelings on this. I mean, it’s funny cause 20 years running a video production business. So much has changed. I mean, it’s insane, like to think the first couple of years, the the size of the cameras that we had and The size of the hard drives, and like the physical size of the hard drive. Just all of that stuff And you know, at one point I had this, I had a vest, I had this little this, uh, Steadicam thing and, you know, big camera and, you know, and it was heavy and bulky and all this stuff.

And I don’t have it over here, but you know, like, the DJI Osmo Pocket 3, this thing is like, you know, it fits in the, in your hand and, and it does the same exact thing that this big massive rig that I had super good in low light, all this stuff. And it’s so. [00:06:00] So stinking affordable. So every, you know, three to five years when the DSLR revolution happened and then mirrorless cameras came out and then smartphones started adding a video feature.

There’s been, I think you asked how I. Have felt, really, I, I think personally just a little bit annoyed because when I, when I first started, I was the only one like in our circle that was making videos. Nobody else had the time, the energy, the, the ability, and now everybody does. And I just remember when the shift started happening, mostly with phones that I just kind of fell out of love with, like, this isn’t unique anymore.

Like everybody’s doing this. So from like a personal perspective, that’s, that’s kind of how I felt for a long time. I’ve since shifted and, I don’t feel as annoyed anymore. I’m glad that more people are creating because it’s, it’s really fun to create. From a business perspective, I mean, The Circles of Filmmakers that I’m in, you know, you’ve got the [00:07:00] complainers and then you’ve got the adapters.

I, I tend to like gravitate more toward the adapters. but you know, people like, oh, we’re going to be out of business and all these things and AI, you know, add that into the mix of all the things. And There are a lot more challenges today, but there have always been challenges when it comes to doing this craft.

So it’s, it’s really like, okay, if you really want to do it, if you feel like this is a calling, then, then you’re going to figure it out. And, that’s, that’s kind of where I’m at today. We’re, you know, to, to launch something like the smartphone film academy. Really came out of a place of like, most of my friends can’t hire.

Our video production company, I can’t hire, like I can’t afford the kind of videos that we do. And so that’s been so frustrating for so long. Like if I’m in a group of friends, I rarely ever talk about, I’m never pitching my friends. I might give them a hard time, like, Hey, why don’t you have video? but I just, it’s, it’s just, it’s not comfortable at all for me.

And finally, [00:08:00] you know, I’ve, I’ve, Just realized that the smartphone is here and it’s here to stay. And the, the improvements that, you know, keep coming out with the cameras and low light capabilities and being able to stabilize some of your terribly shaky footage and all of those things, it’s like, what, what people are going to be creating content regardless of.

of whether or not I’m helping them. And what I would like to do is I would like to help more people. And so I know not everybody’s going to be able to hire our production company. I want to help. I started this business 20 years ago because I believed in the power of story and I wanted to help tell people’s stories because they weren’t telling them.

They didn’t think they were important or whatever. And so fast forward all these years later, I’m like, if, can I do both? Can we still do these, these high productions for businesses and brands that want to, that believe in something like a, you know, just a beautiful brand story, can I do that? And at the same time, can I also be equipping people with better knowledge, better [00:09:00] techniques to create more engaging content for whatever messages.

It is that they have, really to, to, I think impact the world. That’s, that’s what my, my hope is. And I really believe that video can do that. So, so yeah, that’s, that’s kind of why we’re, we’re, we’re doing this Academy.

Jeff Sieh: Cool. Very cool.

Conor Brown: I love that, I know you talked about some things like the Osmo Pocket 3, I have that, it’s so much fun to use, you know, but

Ryan Koral: man.

Conor Brown: then. You only get to that point by doing a little bit of video before, right? Where you’re like, I have my, my smartphone. I’ve, I’ve used it a lot. I kind of want a little bit more or something else.

Or you’re just curious. Like so many people here who watch every single week are curious. We’re adopters. We always want to learn new stuff, but still for some, you know, The smartphone is where you start and you can still be intimidated by that because there’s so many different things. Apps or settings or low light or thinking about the light just in general.

So Ryan, you know, how can small [00:10:00] businesses today take their smartphone video and, and leverage it and compete with big brands that have these huge production budgets? And I’d also like to say, you know, how can. What you created with the Smartphone Film Academy, help those, those entrepreneurs and small businesses with that.

Ryan Koral: Yeah, it’s, it’s, I mean, it’s a good question because I think there’s so many, so many smaller businesses that look at their competition or the people that are one or two steps ahead of them. And, If you’re anything like me, I’ve, I’ve experienced so much imposter syndrome over the last 20 years and running a business.

And there are so many friends that I have that are incredible filmmakers and their production spaces are just amazing. And everything that they do, you know, Emmy award winning, all these things. And. That has, I think, in different seasons of my life, has frozen me and, and just gotten to where I’m like, I’m not going to share this because this is not nearly as good as their stuff, or I’m not [00:11:00] going to launch this thing because it’s like, they’ve already got something like that, and why would I do that?

And it makes me think of like YouTube channels. Like, I talked to so many people that are talking about whether it’s a YouTube channel or a podcast, and we’re like, wow, like, I don’t want to just add noise to the space. And, and I always just think like. I try to come back to this in kind of like overcoming imposter syndrome. What, what is the, the, your drive and like, what’s your message? And, what, what do you, like, if you had a podcast or YouTube channel, like what is the thing that you’re trying to communicate? Is that important? And, and if so, like it’s your duty and it’s your responsibility to share that thing, regardless of who else is out there doing it.

Because at the end of the day, there are some people that are more comfortable hiring a big company, maybe paying more money because it’s a big company. and then there are plenty of people that would, would. Trust and enjoy working with a solopreneur or a smaller business. There, there, there are, there’s just, you know, you go into the library or bookstore, there’s like eight bazillion books [00:12:00] on business.

There’s not just one, like how to run a business. It’s like in, in so many people regurgitate, but it’s like, Your perspective, your story, like that’s the thing that makes you so unique and so different. Even if the thing at the end of the day, you know, you’re just providing video services, the way that you do it in a way, and the reason why you do it, and your nuances, all of those things added up is your brand.

And people, people want to work with people that they connect with. I don’t want to work with the brand. I want to feel if I’m going to work with the big brand, I want to feel some kind of a connection with that big brand. But if it’s just, they’re just the biggest name and that’s what I’m like, I don’t like who else is out there.

As soon as you like tap into my heart and my emotion, then I’m kind of like, oh, okay. maybe we should work together. So I, I would just encourage anybody that’s feeling hesitant. Of like, why would I start in, you know, posting on Instagram and sharing my perspective on diet or [00:13:00] exercise or, you know, business or whatever.

And it’s because you’re the only one with your perspective, you’re the only one with your experiences and for somebody else out there, they need to hear that perspective from you. So I don’t know, I get a little fired up about it.

Jeff Sieh: that’s, and I mean, and we wanted to talk about like video storytelling, and I think that’s one of the key things and one of the things that I know you’re passionate about. What, when we’re talking about the, the, Smartphone Film Academy, I want to ask, like, what are some of the most common mistakes people make when shooting videos with their phones?

And, and how are you specifically going to address that? Inside of your academy. Cause I know you as a filmmaker, I know you’re going, I can’t believe they’re doing that. You know, like the stuff that you’re going to teach, like, Hey, you know, you might want to not put your wrap your hand around your phone and this is my wife, by the way, and put your finger over the lens.

that’s one of the things, you know, kind of beginner tip, but what are some other things, like what are mistakes you see and what do you have you, you know, you’re teaching to [00:14:00] overcome that? Like give us some of your top ones.

Ryan Koral: Yeah. I mean, and these are a result of a lot of frustrations for me. I mean, one that’s like really basic is we, I, I Marco Polo friends, and there’s this small group of guys. And one of the guys usually has a smudge on his camera lens and you can’t really see it. You know, we carry these phones around and there’s smudges all over, but you don’t realize that if you have a smudge on the little teeny tiny lens at the very top there, your, your image just comes out like, it’s just like the quality is lower and it’s.

It just doesn’t look good. So something real easy to do is just take your shirt and wipe any smudges off before you hit record on, on your camera. Or if you’re taking photo, you know, remember you there’s lenses sometimes on the back and the front. So think about where you’re taking them. I think eye contact, when I think about successful, videos, I’m all about, Connecting emotionally.

I think if you’re not [00:15:00] connecting emotionally, you’re not creating empathy with, with what you’re, with, with what you’re creating. How many times can I say that in a sentence? And so I think there are subtle things that we do. That can help us help the people watching the videos feel more connected to us.

And one super easy, very simple thing to do is to look at the camera lens. It’s really hard because we all Like looking at, well, I shouldn’t say we all like looking at each other, but, or ourselves, but that’s typically what we do. You know, we hold up our phone and we look at the screen where we’re showing up to just make sure that we’re in the frame, which is actually a smart thing to do.

Make sure that you’re in the frame. Yeah, that’s, that’s great. But the problem is when our eyes are looking at the screen, they’re just a little bit down. So imagine having a conversation with somebody and the whole time you feel like they’re looking at your forehead or you feel like they’re looking at your nose.

I mean, is that? [00:16:00] Comfortable?

Jeff Sieh: Right.

Ryan Koral: No. so my, my encouragement is like, you know, look at yourself, make sure you’re in the right frame and then like, as soon as you can look at that invisible, I mean, if you look at your phone, when it’s off, you can probably see the little tiny fleck that is the lens of the camera, but try to look there, when, when you’re creating something that is meant to be.

You know, felt like you’re actually looking at the person that you’re talking to. So very subtle, very easy to do. I think another thing that drives me crazy, two other quick things that drive me crazy. One is where people feel like, Oh, you know, I, I’ve heard that you need a light in your, in your videos.

And, and sunlight makes people look really good. So like, let’s, let me sit in front of this big window, in the middle of the day because there’s so much light that’s coming through. And that’s the worst. Well, no, I, it’s not the worst thing you could do, but when you put that window behind you,

Jeff Sieh: hmm.

Ryan Koral: your poor camera is trying [00:17:00] to adjust.

If you’re on auto, your camera is trying to, to adjust. It sees all this light and it’s like, okay, I can’t like, that’s too bright. So let me make that darker. Well, if you don’t have a bright light, On your face, then you become super dark and it’s just so distracting. It’s so ugly when the shot is composed like that.

Best thing you could do is like, you know, turn and use the light from that window to be soft light on your face. I mean, people want to, you’re making these videos, people are going to connect with your face and if they can’t see it, it’s hard to connect with your face. And then, I think just another thing people.

Because cameras, video, it’s, it’s, it’s all visual, right? Well, it’s not like if you have bad audio, people are going to be more likely to drop out. People are more likely to forgive bad looking video quality. People are going to be willing to forgive, except for me, a super bright window, bright light, behind you, than, If your audio is crackly or it’s really [00:18:00] quiet, or it’s just like, what, what are they, are they using a mic from, you know, 1900 or something like that?

So, fortunately, the microphones on these devices today are, they’re really good. But you just have to be conscious of like, where, where are you filming this? Like what’s the environment, what’s happening? is your spouse, uh, yelling at the kids normally or, or is it literally like, it’s just, you’re in the car like, Hey, I’m in this.

I love creating videos in the car. sunroof’s open, windows are down and it’s like, yeah, so anyway, I got three tips to share. And it’s like, wait, what? Okay. Like I’m moving on to the next thing. This is too annoying to try to, decipher what’s being said here.

Jeff Sieh: Chris Stone’s, uh, saying, and he says, lots of poor cameras in my world every week as a remote producer. so a lot of them look like they’re in the witness protection program. Well, Ryan talked about the best lighting. That is the best lighting for me that I look like.

And, you know, one of those guys where it’s in the dark, that’s, I have a face for Photoshop. So, the other thing is I used to actually [00:19:00] go and When I first started, because that eye contact with the camera is so important. Now I look down and I’m pushing buttons and stuff, but for the most part, I would put a, I put a sticky note with, which would point to my webcam when I first started, like I had for years on my, on my monitor, like pointing up to like, look at the cameras, which is huge.

It’s a little harder on the phone cause we hold it close and we do like to look at ourselves cause we’re naturally drawn to look at our own eyes, but teaching yourself to look up there, I think is really, really key. Yeah.

Ryan Koral: hmm.

Conor Brown: I mean, when you look like Jeff Sieh, is it really that hard to not want to look at yourself, you know? And yes, it is. You The beard just draws you in. I love all of those, those tips. I think they’re all so important, but Ryan, I know you probably have experienced this, this thing of so many people saying, Oh, well, I just need to get the latest tech and then I’ll actually be good at creating content.

Right. Whatever that might be. And, you know, Gary is even joking about it in the chat. He says, I’m thinking a new iPhone would make me a better storyteller. What do you think? [00:20:00] Of course he goes on to say, LOL, he’s joking. It’s not real. But. A lot of the times it is, right? We think, Oh, I’m going to get the new iPhone and then everyone’s going to love my content because that’s what was holding me back.

But we know it’s so much more than that. It’s how you’re creating the content. And what’s the story behind the content beyond just what smartphone do you have to create that? So can you kind of walk us through. A basic framework, you would say, for creating that kind of impactful and really story centric content with just using a smartphone.

Ryan Koral: What do you need to do for that? Yeah, well, I’ll speak to that first thought that I think was meant to kind of be funny. But for me, like this idea of imposter syndrome, you know, you come up with all these excuses and It’s like, Oh yeah, I want to launch this thing, but you know, I’m going to wait until I get my logo or, you know, I I’m going to wait until I get my new camera or the new lens, or I need better lighting.

[00:21:00] And my best advice is, you don’t learn until you launch and you can’t start making an impact until you. Make one video and you can’t improve on your video until you actually have one that people can look at and comment. And you’ve actually had the guts to post it. So my encouragement is just to start and, and know that your first video It’s going to suck.

It’s going to be so bad. And your second one and your third one, but you’re going to improve, you know, people are going to comment on your terrible audio. And so then it’s like, okay, I need to do something. Or they’re going to comment on that, man, that light is so bright behind you.

Why don’t you, why don’t you use the light to your advantage? but you’ll never know until you actually do the thing. So, For anybody that is like thinking like, okay, finally the iPhone has everything that it needs to, for me to, you know, have the confidence. It’s like, no, no, no, no, that’s not where your confidence actually, that’s probably an excuse.

And, my encouragement is just to start making videos and [00:22:00] put them out there so that you can start helping people and then, and then improve along the way.

Jeff Sieh: Yeah,

Ryan Koral: I created, oh,

Jeff Sieh: well, yeah, go ahead and talk about the framework and then I’m going to bring up,Ellie’s question.

Ryan Koral: Okay. All right. So Tel Studios is the name of my production company. And we got really smart and said, okay, can we come up with it? I think it’s, is it an acronym? It’s a four part framework that typically, whether it’s a social media video, if, if it’s a brand video, if it’s content that we, we want people to watch and we want them to, to do something afterward, the framework that we use is the TEL framework.

And the letter T stands for transition. This is really like, you know, people aren’t waking up in the morning wanting to see what, what is the next video that I’m going to put out? I know it might be news to you guys, but that’s just the way, you

Jeff Sieh: me, Brian. I do that. Right,

Ryan Koral: getting people’s attention, like creating a hook, having some kind of transition [00:23:00] hook so that you do capture, get somebody to say like, oh, you know, get them to stop and be like, okay, this is interesting.

Whether that’s, that could be a question. it could be just something like way outta the ordinary, something that is going to get people out of, you know, mindless scrolling or, I, I’m just the, the most important thing about. My day right now is that I find something to eat, right? So there, there has to be something that intrigues people, that gets them to lean in.

the E stands for emotion. And if you can share from here, And be real and be authentic and, and not feel like, okay, like it’s time for me to shoot a video. So it’s time for me to sound like I’ve got everything together. that, you know, everything looks perfect and okay, we’re ready to roll. If you’re not talking from your heart in, in relating to people, then your message is going to fall short.

Like people aren’t going to care. They’re, you know, the whole, no, like, [00:24:00] and trust. if you can get people to know who you are, they’re going to like you. They’re going to trust you. And if you’re trying to do business, like you have those three things combined, people are going to be more likely to hire you and the way that you build trust and connection and get people like you is you be real.

And you share, some stuff that’s not working, or, you know, how, how you failed and, and, and how you’ve overcome or how you’re overcoming, not that you’ve figured it all out, but sharing real stories, your own stories, not just other people’s stories, but being vulnerable, I think creates this amazing opportunity to connect with, your ideal audience.

the first L is for leverage. And this is like, you know, data. Facts, social proof, anything that can help the story along. so it’s like, yeah, here’s your perspective and here’s what this means, or here’s what data says. anything to help reinforce, the emotional story or connection that you’re trying to, to, create will help.

And then the last L is lead. Every [00:25:00] video that you shoot, you should start with the end in mind and think through, okay, why, why are we doing this video? What, what do we want? What is the call to action? What do we want people to think, feel, or do at the end of this video? And so you might have somebody go to your website and download something for free, or go watch this video or, go call this phone number or send me an email.

it might literally be like, go do this thing. But it also might just be like, I want people to feel, I want them to feel more connected to me. I want them to know that I am human like them and I struggle like them. And so I just want them to feel a certain way. or you may challenge a certain thought like, hey, only people with iPhones should be making videos out there.

You know, because the other options are just there. It’s garbage or whatever. so, you know,

Jeff Sieh: we’re going to get hate mail for that,

Ryan Koral: So, yeah, that’s, that’s the framework. And I think if you’re creating [00:26:00] content that you’re hoping, draws people in and gets them to think, feel, or do something different, that’s the framework that we, recommend.

Jeff Sieh: Yeah, so don’t forget to, I mean, I’ve been bringing up Brian’s, Film Academy, so make sure you guys go sign up for that. I think there’s a wait list. Is that what it is right now? So if you go to tellstudios. com.

Ryan Koral: Yeah. So the course is, it is not complete. I’ve run cohorts in the past. So a small group of people, and that’s what I’m going to launch again here shortly. And then we’re building, we’re building out the course as people are saying like, Hey, I want to know how to do this, this, and this.

I mean, I’ve got like a mile long list of things that I think people should I really want to know, you know, what is your biggest struggle, frustration, whatever with your smartphone and let’s make lessons that are appropriate for that. And the cohort’s great because it gives people an opportunity to say like, here’s what my videos look like right now if I’m doing video.

Or I’m not doing video yet because, you know, I’ve, I’ve been afraid or I don’t have a, [00:27:00] framework or anything like that. So for me to be able to give people feedback on what they’re doing, that has actually, I’ve, I’ve been a little bit surprised, but that’s been people’s favorite part of like, Oh gosh, I didn’t realize that, you know, the way.

That my room is set up or where I’m doing this or how I’m doing this. Just if I, if I made one or two little tweaks, it’s going to connect a lot better with, with our audience. So, the cohort’s really fun cause it’s more interactive and live

feedback, but, uh, both the course and the cohort,

you

Jeff Sieh: yeah, I love doing those cohorts. So, speaking of cohorts and asking questions, we’ve got actually some great, questions from our audience. Ellie says, how do you deal with your imposter syndrome? You talked about this before. I think Ian and I,Ian Anson Gray and I have talked about this before.

something I think every creator, if they’re honest with self, with their selves, struggle with at one point or another, at least the honest ones do. So how do you deal with your imposter syndrome, Ryan?

Ryan Koral: I love this question, seriously, because it’s, it’s like, you know, when you, when you do work, when you do the work on [00:28:00] yourself, and, and you’re working through it or you’re overcoming it, man, there’s, there’s like no better feeling. And I’m a pretty confident person, but when it has come to the craft of filmmaking and storytelling, I just, I’ve surrounded myself with incredibly talented people and I’m in a space where I’m educating those people.

And, even doing that, I’m like, do I have what it takes? Like, I don’t, I don’t know. I, my stuff doesn’t look that good, but it’s, it’s like it, it, that doesn’t matter. So how I’ve overcome it, I have. shared this with so many people, so many, circles of friends that, I know have my best interests in mind and, I’ve been in mastermind groups before where I’ve just shared like, guys, I’ve, I’ve been wanting to launch this YouTube channel for so long.

I’ve been wanting to launch, me literally, this smartphone film academy. I’ve hesitated doing this because there are other things out there. And I’m like, why should, why should I even do this? Cause you know, I bought this one and this one and these are pretty good, but like nobody has my perspective.

I’ve been doing this for 20 years. [00:29:00] I’ve been my, my like,EQ is like pretty, my empathy for people. It’s pretty high. It’s different than somebody else’s. And I’m, so I’m finally like, Man, this is, these are my many superpowers and added up like this is a very unique and different way in a different approach than this person.

And that’s not to say that it’s not worth buying their smartphone film academy and doing their thing. Maybe, maybe you get both and you get completely different perspectives. So to answer the question, being vulnerable and sharing with Groups of people, close friends, mastermind groups, and just saying like, I’m trying to figure this out.

I can’t, and having people just speak life and truth, and that’s, I think at the end of the day, like what’s actually true, in imposter syndrome is, is typically, Usually, always, it’s not true. It’s not, it’s not even close to true. So I think that’s just, just being open and, and sharing that with, trusted group of [00:30:00] friends, has been just, it is, it has helped me immensely.

Jeff Sieh: Well, preach brother, because I mean, that’s what’s helped me so much too is like Connor and I are in a mastermind together. A lot of those guys are in the, the, the actually chat today. So yeah, it makes a huge difference. Like I’ve actually, I’m doing a training for a social media examiner in October, and I actually ran through my training last night with my mastermind because I wanted like their opinions because I trust all those guys.

They’re not going to sugarcoat stuff that I screw up on, and they’ll help me be better. And that’s what’s really, I think, key. So, I, I, you can preach all you want about that, because I think that’s really true, and more people need to hear that message. We’ve got some more great comments, and I love pulling up comments from, from the audience, because they, they ask such great.

Questions. So another one from Ellie says, what is the best color to wear when recording? Is there one like maybe on zoom? Does it matter? What do you tell people? Like, I know you get it. Like when you show up for photo shoots, like, what do I, what should I be wearing? What, what do you need for me on camera?

So what’s a [00:31:00] practical thing to tell Ellie there?

Ryan Koral: Zebra patterns. Typically, always

Jeff Sieh: That’s perfect. Yeah,

Ryan Koral: the tight patterns are just, they’re, they’re not good. What happens, I think the word is more a, it’s spelled, don’t ask me to spell it or smell it. but like what, it’s just like you start moving in like all this like crazy kind of stuff happens, because the digital artifacting and whatever.

So tight patterns, I, I don’t recommend, I, you know, when creating content, like I don’t want for me and my brand, I don’t want what I wear to be the thing that stands out. Now, granted, like people are gonna, you know, judge me however they are, however they will or whatever. So my suggestion is like solid colors that compliment your skin tone.

So if I was wearing a shirt that was like, you know, similar in skin tone to my, my face, that’s, that’s not good. Like you, you, you don’t want that. also, you know, consider your background if you’re [00:32:00] shooting in like a cool studio like ours that has this big white psych wall and you’re wearing a white shirt, ah, that’s not going to be great either.

if you’re wearing something dark and you have a dark background, the thing that I have going here, I have what’s called a hair light behind me that’s creating this, actually I can do this. Oh, look how fancy I get. Okay. So you can see a little outline of me. If I didn’t have that light back there, I would kind of be blending into the background.

so if I was wearing a black shirt and no back or no, no head, hair light, I would really be blending in the back. So consider your background. and then I would say like, you know, just make sure that what you’re wearing is, is a good representation of your personality. I think there are a lot of people that think like, Oh, if you’re, if you’re going to do a brand shoot, it’s like, okay, I got to go shopping and get a new outfit.

But if the outfit that you buy isn’t what people would normally see you wearing in normal, Work situations, [00:33:00] don’t get it. Like I, a friend of mine, he used to wear a sport coat and he got all these photos done and then he used them for years and always was just kicking himself. Cause he’s like, I never wear a sport foot sport vote or one of those.

Uh, I never wear sport coats. Like, why would I think that, you know, I look like business casual or whatever, and that’s just not my personality. So just think about your, the personality of you, you know, as the brand in, in. Make sure that what you’re wearing aligns with that.

Jeff Sieh: So Connor, you’re going to have to get your headshots redone and put on your velvet leisure suit. So that’s going to be important because we don’t know you like if we see you in real life, like you usually

Conor Brown: we actually call it, we actually call that a South Philly tuxedo. That’s what I believe it is.

Ryan Koral: Nice. Oh, I have one, one other tip. lot of people, when we interview them, they’re like, Oh, I, you know, should I wear my glasses? Not wear my glasses. It’s a great question. In this case, like if I’ve got like some professional lighting right here, if I was wearing my glasses, and this light was a little bit lower, you’d be able to [00:34:00] see the reflection of the light in your glasses.

Terrible, like so annoying because you, again, we’re about connection and if people can’t see your eyeballs, then you’re, you’re not connecting with them. so the best way, if you have a light that you’re actually using, if you’re using a ring light, this is, this is actually a good example of like where.

People can see the ring light. I just don’t like that. I don’t prefer that. It feels like, you know, part of a production and I would rather not feel like that. So I want it to feel as natural as possible. So what you can do is raise your light up higher and higher and then tilt it, like put it on an angle and, and that should get rid of it.

If it doesn’t, then consider removing your glasses. But I always ask people when they’re like, should I wear glasses or no glasses? I’m like, well, how do people know you? Like, are, do you always wear glasses or just sometimes? And if sometimes then like, and it’s not a big deal and you don’t have big red marks on your nose, then like, just get rid of the glasses.

Jeff Sieh: That’s a great point. Good point.

Conor Brown: I see that all the time, too, when people have glasses on, and it’s the only thing I can focus on, probably because I wear glasses and contacts, and I’m like, oh my gosh, that’s, that’s all I can see. I use [00:35:00] glasses as a point of emphasis, you know, like, hmm, interesting, interesting point. I think that’s where they

Jeff Sieh: don’t even have

Ryan Koral: I should start doing that. That’s good.

Conor Brown: Yeah, yeah, yeah. Abby has another thing. It was great. We’re talking about, you know, style and brand and much like Jeff Sieh’s brand is bowling shirts. No doubt about that. You know, Abby’s talking about any thoughts or tips on finding a unique style or voice to tell your stories through video instead of just trying to check off all the boxes, right?

Like you got to do this. You got to do that. How do you find, how do you find your style?

Ryan Koral: that is a great question. And you should never do videos because, you’ve seen it work for somebody else. You have to be comfortable. as you, and what’s your story, and what is your why, why do you do this work, why do you care about it, what is like an ideal transformation that, of somebody that you would work with, think in those lenses and, and be able to answer those questions, and, and that’s [00:36:00] how, that’s how you should show up.

I mean, be as authentic as you can. Don’t have two personalities. I might have like, you know, sometimes I’m talking a little bit more like, you know, I’m being interviewed or, you know, if I was shooting a YouTube video, you know, Hey guys, like welcome. I mean, I kind of do talk like that, but I’m maybe overemphasizing a little bit.

And when I can. Think about it. I’m like, I got to reel back and just be like, Hey guys, what’s up? Uh, super excited to be here today. And, and that, that, that is my, that’s my style.

Jeff Sieh: So, having a framework can be helpful because your voice is unique. You don’t have to find like, what’s my voice? maybe like you need to think about what are the things that I want to talk about when I’m online? And what are the things that I don’t want to talk about? what are the things that I Really make you come alive and get you excited.

Ryan Koral: And what are the things that you could talk about endlessly? And if you have a framework that says, okay, like I’m going to, I want to shoot a one or two minute video or five minute video, [00:37:00] whatever. If I have a framework, then I’ll use this framework. So it’s not changing your personality. It’s just like packaging what you’re saying in a way that people can, absorb it and actually do something with it versus like, okay, I just heard, you know, Ryan talk for five minutes, but I don’t, what was the point of that?

Um, so if you have a framework, you know, hopefully that framework, like the tell framework, you know, the last part in there is like the called actually, what do you want people to think, feel, or do? So the whole time I’m, I’m making my outline or just showing up, I’ve got direction for how this thing, how am I, how am I going to land the plane?

Jeff Sieh: That’s good. Yeah. This is a great question. And before we move on to the next section, I’d love to hear, I think I know what your opinion is, but Gary has this controversial question. What are your thoughts on pig Mike in frame Allah like right here and what Connor’s got? So what are your thoughts

Ryan Koral: Uh, here’s my thought, is, I’ve gone to this, new arm that’s out of frame, and actually sounds [00:38:00] probably much better than my shotgun microphone.

Jeff Sieh: Yeah, it does.

Ryan Koral: so, I, you know, my opinion is, like, if I was shooting a podcast, I’d be, I’d be here. if I’m doing a YouTube style kind of video, I just don’t want that microphone in shot.

you know, it can feel like, Oh, cool. Like he’s professional. Cause he has a profession. Yeah. If you’re going to have your mic in shot because you think it looks cool, make sure that it’s actually a good microphone. Don’t just think like, well, just cause I have one, I’m a podcaster now. so yeah, I, I think the, my issue is when it gets to the In the way of a person’s face, drives me crazy.

You know, those two person podcast interviews and then they’ve got the microphones in front of, and so your angle is like, you’re like, if they could just move that down a little bit, that drives me nuts. Just put the mics on the other side of the faces so that

Conor Brown: I get it. I get it. Makes sense.

Jeff Sieh: I can hear you breathing. That’s great. So you know what? And I think it’s a personal preference. I don’t mind it in here because I try to keep it off to the side. I think the sounding better because I multi purpose [00:39:00] and repurpose everything. It’s, you know, my thing is I don’t like having the big Mickey Mouse ears.

I don’t like it. I’m like, you know, use like monitors, like, like I’m wearing and like Connor’s got and like, yeah, I mean, I know it makes you like back when it first started having the big cans on your head, I think, you know, that was like, yeah, I’m a podcaster. I’m like doing this my own radio booth. But now I’m like, I don’t need to see the Mickey Mouse ears really.

So that’s just

Ryan Koral: yeah. Less distractions, the better in my mind.

Jeff Sieh: okay. Let’s move on to this next question. I mean, we, we can talk this whole time on one point, but it’s been so good. I love taking the questions from people, but I want to talk real quick about AI and video marketing, because it’s changing everything. Everything’s like, You and I started on, when I first started doing video editing, Ryan, it was non linear editing system.

Like, everybody was moving off of Abbids into, like, you know, non linear editing systems like Adobe Premiere. That was great. Now it’s going, like, we used to script for everything. Like, it’s text based editing, AI is [00:40:00] baked into all that stuff, Adobe’s doing that same sort of thing. So, how do you see AI transforming video marketing, like, in this near future?

Like, what are you seeing coming down the pike for video content creators? One that excites you, and maybe something that scares you.

Ryan Koral: I don’t know. I mean, I think the only thing that scares me if it if that’s the right word is just like all the stuff that’s not real and, and, and, and people don’t know that it’s not real. it’s just, it, it’s annoying. It’s frustrating. and it’s frustrating to think that people will use that to leverage, you know, for their own.

For their own good, for their own benefit or profit or whatever. So that, that kind of just is super frustrating. you know, there’s a huge opportunity for, to make more cooler stuff. I mean, I saw the, I didn’t see the thumbnail of our episode today until I think this morning and, I think Abby, my assistant was like, you look like Indiana Jones.

I’m like, yeah, all right. I’ll, I’ll, I’ll go with that. Just minus the hat. so I [00:41:00] think there’s, you know, with Sora and Runway and all of these cool apps, it’s really fun. you know, the story that I keep sharing is, Tyler Perry, probably six or eight months ago was going to make this massive, almost a billion dollar studio in Atlanta.

And then. OpenAI’s Sora, the, the, the text to video, uh, AI thing came out and we got to start seeing what it could do and he canceled the entire, production building of these,studios because he’s like, it’s insane what we’re going to be able to do, and this is just like, you know, version 1.

0

Jeff Sieh: This is the worst it’s gonna be.

Ryan Koral: better. Yeah, the worst it’s going to be.

Jeff Sieh: Yeah.

Ryan Koral: So, yeah, I think the opportunity that we all have and that we should all be considering is, You are the brand, my friend, Mike Kim’s book, super good book. but thinking through, you know, depending on if you’re an entrepreneur, solopreneur, whatever it is that you’re doing, you have a brand.

And that is what, that’s what I’m doubling down on and investing [00:42:00] in is me. And, AI cannot replace me. It can sound like me. It can maybe even feel a little bit like me, but it’s not going to be me. And, at some point we’re just going to get tired of missing real connection. I think from a, just like. A soulful, feeling of like, I don’t, like, there’s just something that in a ai, no matter how much it sounds like a human, it doesn’t have a soul.

And so I think we can sense that in a weird, you know, metaphysical way or whatever. And so, I think creating video content that is real, and authentic, and vulnerable, and has emotion, and has, you know, desires and all that stuff. I think that is going to always be the difference maker, and it’s gonna, we’re gonna get closer to getting where people are just longing for that, because, So much of everything that we’re going to see and experience is not [00:43:00] real.

so those are, I guess, just some thoughts.

Jeff Sieh: Totally agree, because that’s, I think I think pod companies are going to reach out more and more to podcasting and live video because AI can’t bring up great comments. like, you know, stuff that Chris is putting out there, the people who show up every week that we can answer their questions live.

I mean, AI eventually will get to where they’ll be able to do some real time stuff, but practice, there’s jokes that we have every week that we know, like whenever we mentioned Google Chris Stone takes a drink. I mean, that’s just, I mean, AI can’t make that stuff up and there’s insider jokes and the things that makes you real.

So I totally agree. And I just think, I think that’s the opportunity like to show up live or as a podcast that, that can’t be replicated. I think that’s a huge opportunity. I think you’re totally right about that.

Conor Brown: Yeah, but you know, we talk about AI helping us with a lot of things beyond just the, the recording, right? That, the having the conversation, whether it’s helping with the brainstorming of things, whether it’s helping with [00:44:00] the process side of things to just, you know, Streamline or, or, or really help consolidate things.

So, so Ryan, have you like integrated AI in, in any ways in some recent productions that you’ve done and, and how have you seen that impact either the final product or just the process overall, if you’ve done it?

Ryan Koral: Yeah. I mean, obviously we’re using ChatGPT. I’m using Claude. I started using Claude just a couple of months ago now that they have this projects feature, which is so cool. but yeah, I mean, I’m, I’m trying to, I’m basically, I’m just trying to get my time back on mindless activities or things that we just normally wouldn’t have the time to do.

Like, let’s come up with, I mean, even for the Smartphone Film Academy, I’m like, here’s everything. That I want to do with the Academy. These are the, the, the things that people are going to walk away with. help me say this in a way that is actually engaging and better than me fumbling through my, you know, words.

And it’s like, you know, spits out the stuff. I’m like, Oh, wow. Yeah, that is, and this one’s not [00:45:00] that, let me revise that, whatever. so creating copy that, that feels like that starts with me in it. That feels like me for video stuff. I mean, Uh, 11 labs is so fun. don’t tell any of my clients this, but some of the VO artists that were like, Hey, do you like Shauna or do you like Bob?

And they’re like, we actually like Shauna. And I’m like, that was me.

Jeff Sieh: Yeah.

Ryan Koral: I mean, it’s like insane what, what we’re able to produce. And, you know, and it’s, it’s fun. And also like, wait, what the heck you’re, you’re able to do that. Um,

Jeff Sieh: cool thing too, I’m thinking as a creator, Ryan is like, and, and, Gary and I were talking about this last weekend that now you can actually, for a YouTube creator and do your entire like video that you had in another language and it will sync your. that, that is helpful. Like having a whole other market.

Like, that’s a big deal. Very,

Ryan Koral: Yeah. I remember, what our course creator, partner, [00:46:00] Susan, she teaches these amazing floral tutorials in years ago. She was like, Hey, let’s, I’ve got a, a decent following in China. Let’s translate all of my courses into Chinese. And we went through, like, it was just, Just a bear. We, we didn’t end up doing it cause it was just too tough.

And to think that today push of a button and it would match her mouth would match with all of the things that she said in Chinese or whatever, you know, you pick the language. I’m like, that is mind blowing that that’s a real thing.

Jeff Sieh: huge doors

Ryan Koral: And it stays in your voice, your tonality and all that stuff. It’s like, wait, what?

Look

Jeff Sieh: And it’s, I, I did a test with the Japanese thing, and I have a friend who speaks fluent Japanese. He says it’s perfect. It’s like getting even like local things. I mean so it’s just like It’s crazy. Ralph says, you know, is it real? We’re showing our age, Ralph. Is it real or is it Memorex?

Yes, that’s, that’s true, having to figure that out. But you [00:47:00] know what is real? Our sponsors, Ecamm. And they both do recording and live video, which is what we’re using now. Find out more at ecamm. com forward slash, he’s got a, what is that strange object? it’s a tape from a tape player. Look at him. Had one on his

Ryan Koral: that brand too.

Jeff Sieh: Ryan, yeah, Memorex. So he is, uh, on point. But if you want to find out more about the amazing sponsors of our show, and with prices rising everywhere, they’re keeping them, very, very reasonable. You’ve saved money by going to ecamm. com forward slash Jeff, say 15%. On your first purchase. Thank you for them for sponsoring the show.

All right, this last section I want to talk about this, you know, actually Abby is here in the house Just in case they come because I get mine delivered And I don’t want to have to you got to sign for it So I don’t want to have to go to a trip to the store. So, she’s there waiting I don’t know if it came or not.

So, The iPhone 16, Apple Intelligence, we’ve got about, you know, seven minutes left. Let’s kind of jump into this really quick. So what is this new phone, if anything? I mean, we talked about it like it’s, it [00:48:00] doesn’t make you a better storyteller, but there are tools that can help enhance what you’re doing.

So what are you excited about, Ryan, about the iPhone 16 and the coming AI features as a video creator?

Ryan Koral: Yeah. A couple of things. I mean, I have a 15 right now. The, the upgrades are subtle ish. but to go from a, I think it’s a 12 megapixel camera right now on the iPhone 15 to a 48 megapixel. Really pretty awesome. And then, to be able to shoot 4k 120 frames per second. Here’s what I love. Pulling up your, your phone and shooting videos.

If this is all you’re doing, it’s not going to help you a ton. If you’re doing it using front facing camera, you would never shoot 120 frames per second, but one of the things that I love doing, we shoot B roll. So we’ll, we’ll film interviews of people and having 120 frames per second to do what we would call like a living portrait.

And that would be where I would, you know, Pull out my camera and just like kind of like subtle [00:49:00] movements and you would be standing here and it would kind of be a closeup shot. but we would shoot it in 120 frames per second and then we would slow that down by 50 percent or slip or, or so. And that effect, you know, we would put that, you know, on top of, you know, whatever other B roll that we’re going to cut away to.

But that effect, like with some, emotional type music, Is really, it’s really powerful. I mean, to see somebody in slow motion, to see somebody, you know, up close in slow motion, that, that does something, inside of us. And so to be able to do it, in slow motion, like in like a higher frame rate, which is, that’s what 120 frames per second is, it’s a higher frame rate.

So there’s more frames where you slow stuff out and it’s, it’s, it’s. It doesn’t get like choppy or feel like I guess that slow motion, but a very smooth slow motion. I’m excited about that. but yeah, otherwise, oh, and there’s a dedicated, camera button. I don’t think we’re supposed to call it a shutter button, but to have like one more button that’s specific for camera, I think is [00:50:00] great.

I think definitely with the 15, I don’t know with the 14, if it had this, but the action mode. Is like one of the coolest features on this phone where if you’re outside, if you’ve got decent lights and you turn on action mode and you hit record, you can be running and hitting bumps or whatever. And then you play that video back and it’s just like smooth as butter.

You would never know. And there have been. Like things that you could do in editing software to smooth out, to stabilize images like that. but it’s, it’s always like, it’s like verbally and just like, I don’t, I’m not, it’s, it’s something weird there now. Oh my gosh. it’s insane how it can smooth out something that you, you don’t want to be shaky.

Sometimes the shaky shot is what you’re going after. But a lot of times if you’re trying to capture, you know, beautiful, landscapes or anything like that, You know, smoother shots are going to feel more cinematic and cooler.

Jeff Sieh: So this is a great question from Katie. She goes, I use my iPhone six front camera to shoot my YouTube [00:51:00] videos with I’m out and about any tips on using the back camera instead of making sure I’m in shot.

Ryan Koral: Ooh. Uh, the six, I’m not sure that the, the, well, I normally would have, my Apple watch on, but I was like, I’m going to be on a show today. I want to be real fancy and wear my Casio, my 20 Casio. but the Apple watch is so great. If, if you are a content creator. And your regular creating videos, having the Apple watch is, I think it’s a no brainer because you can hit the camera thing and it will operate your camera.

You can see your frame on your watch. You can hit photo, you can hit video, you can have, if you’re doing photos, you can hit delay. So like when we’re on vacation, I take my phone, I set it up, I gather everybody, I turn it on, hit Hit the make sure we’re all in frame. Like, Hey, everybody scoot over this way.

Okay. Yep. Now we’re in it. So having your watch, you could be sitting at your desk and, you know,

Jeff Sieh: It’s a monitor.

Ryan Koral: Yeah. Yeah. Yeah. It’s a little monitor. So using it as a monitor is great. If you don’t have an Apple watch or don’t have a [00:52:00] desire to get one. I use Ecamm. So like right now I’ve got Ecamm loaded up and I can frame my shots.

You know, if I had my camera right in front of me here and let’s just say my monitor’s over here, I would frame up and be like, okay, I’m in the middle of the shots. okay, great. Now, and then I hit record and then I know I’m just looking at the camera the whole time. And once in a while I’ll look over here just to make sure I’m okay, I’m in the frame.

So using something like that, they also. There’s also like a, mirror adapter. I’ve seen these on Amazon. I should just get one, where you can put, it just essentially creates a mirror and it doesn’t create them. It is a mirror and you can see the image on the backside of the camera or get a friend or family member to sit on the other side and, uh, monitor, make sure that you’re in the frame.

Jeff Sieh: The one other thing that I want to do a shout out to my friends at Camo, which is a great app. I bought the lifetime thing of it. One of my big pain points is shooting like Amazon videos, and I use my phone a lot, but having a monitor that I could take with me, and I have an iPad, Camo lets me mirror that onto my iPad.

[00:53:00] I don’t know why some other apps don’t let you do this easily. But I can have it as a second monitor and I can, just like your watch is a small one, but I have a big, iPad that I can use using the camo thing and record all my stuff that I need. So that’s a, and I think the, there’s a code if you want to use it called, use code BigBeard, you save some money.

I can’t remember how much it is, but anyway, great folks over there. Connor, final question. It’s, it’s you.

Conor Brown: right. So we’ve kind of talked today a lot about the balance of creating great stories with really good content, and then having good equipment to kind of back it up, this new stuff, the new phones, the new AI, the new. Apple Intelligence. Ryan, do you think that these new advancements, are they going to level the playing field when it comes to creators?

Are they going to make it more competitive? What do you think? Is there got to be this balance of you still really need to make great stories and have great technology?

Ryan Koral: leveling the playing field. I mean, here, here’s what I felt, 10 years ago. When I, whenever the, the first iPhone [00:54:00] with, with a camera came out and I started seeing everybody’s posting, I’m like, I don’t, I don’t have this desired drive to share as much anymore because everybody’s doing it.

And that’s not, that’s not super fun. so I would say that. Every year in every iteration, like the playing field gets more and more leveled out. but our excuses continue to remain. It’s like, wow, they, they’re better at this anyway. They talk better. They look better. They sound better. I don’t like, you know, I don’t like how I look or sound on video.

there’s always going to be those excuses. So I, my encouragement level, playing field or whatever, like this, you know, people using the iPhone six, it’s like amazing. The best camera is the one that you actually use. So you know, my, my whole thing is like, if, if you’re running a business, you need to show up on video because now you’ve got an opportunity for people to hear, you know, what you do, how you help people, why you do it 24 seven uh, and with social media to be, to stay top of mind.

So using your phone, to create [00:55:00] content, that. Is designed to connect and engage, build your audience and influence. if you, if you have a message, if you have a product or service, your message is more important than your mug. And any excuse that you have, I’ll just wait till this, I’m going to, I don’t, you know, I haven’t, you know, just start now and, you start getting feedback.

your first handful of videos are just, they’re not going to be good. And Hey, you look at your favorite YouTubers and rewind and look at their first video and you’re be like, Oh, okay. Like I don’t feel so bad. So just get out there. The world needs what you have to offer.

Jeff Sieh: that is awesome. and speaking of offer, I want to give you the last couple minutes here to talk about What you got going on, where people can find you, your podcasts, all that stuff. So Ryan, the floor is yours.

Ryan Koral: Thanks. yeah, so the smartphone film academy is the thing I’m currently, I mean, I’m excited about a lot of things, but that’s one of the things I’m most excited about, launching another cohort soon. So if you’re interested [00:56:00] in leveling up, how you use your phone for fo I guess photo, but for video, I meant to say video.

go to tellstudios. com slash academy, sign up for the waitlist. and then I’ve got our gear guide. I’ve got budget friendly stuff on there. we’ve got this amazing studio, 15 minutes away from me where we’ve got like the best stuff. And you know, for my home studio, I’ve got some pretty good stuff, but then I’m always buying like little trinkets and things that are super affordable to help people that should be creating and keep making excuses like, ah, equipment’s too expensive.

There’s so much good stuff out there that is so stinking affordable that can really elevate your game. So sign up for that and I’ll share. Gear guides and all of the things there. happy to do that. I, I hang out on LinkedIn quite a bit for business stuff. So you can just find me, Ryan Correll on LinkedIn, and you know, whatever, Instagram, Facebook, et cetera.

And then, what’s the one? Oh, podcast is, specifically for filmmakers. Eight years ago, I started [00:57:00] educating and helping filmmakers of, You know, all these years running a business, I’ve made a lot of mistakes and I love sharing them, as well as the things that have gone well. So that’s called grow your video business.

I bring in a lot of amazing guests that, uh, the topics are actually helpful if you’re running a business period. but when I’m talking to you, the listener, I’m just assuming that you’re a filmmaker, but you may or may not be so, yeah. Otherwise, email me if you need anything, ryanatelstudios.

com. And, thank you for having me again on this show. I guess, I guess you do kind of like me.

Jeff Sieh: Well, you’re, you’re smart. That’s it. That’s pretty much why you’re just really smart at this filming stuff. So, yeah, thanks so much for this today. So many great tips, Connor Brown, where can people find the amazing unsinkable Connor Brown?

Conor Brown: You can head to vacationkingdoms. com or at vacationkingdoms across the social media as I can help you plan your next awesome trip.

Jeff Sieh: This has been an amazing show, Ryan. Once again, thank you so much for all your knowledge. I can’t wait to see what the, what’s happening in the smartphone world. Film Academy and all the stuff you’ve got going on. You guys don’t [00:58:00] forget to visit our sponsors Ecamm. Ecamm.

com forward slash Jeff and also the amazing, Entrepreneurs Traveling Circus is starting in Manchester. Katie Simpton’s going to be there. You can find out more at jeffsieh. com forward slash etcircus and with that you guys Thank you so much. Thank you, Katie. Thank you, Abby, Jason, all the people cast ahead at Chris Stone, you know, his company, all the people who showed up today.

We think you guys wouldn’t be able to do this show without you. And with that, we’ll see you guys next time. Bye, everybody.

Ryan Koral: Bye!

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