SHOW TRANSCRIPT

This transcript is automatically generated by Descript.  Any errors or omissions are unintentional.

Jeff Sieh: [00:00:00] Hello, folks. Welcome to Social Media News Live.

I’m Jeff c and you’re not.

Conor Brown: And I’m Connor Brown, and this is the show that keeps you up to date on what’s happening in the world of social media and more.

Jeff Sieh: You ever catch yourself asking what it really takes to make video work for your business? Do you wonder how some entrepreneurs seem to show up on camera with ease turning viewers into those loyal customers that we all want? If so, you are in the right place because today we’re excited to welcome Jill.

Miss Jill Roberts, EEC Cam’s community manager and seasoned content creator who’s transformed her love of teaching into a thriving online presence. Jill’s gonna walk through us through her journey, break down some practical video strategies, and share the habits that keep her audience coming back. So sit back, clear your schedule, clear your mind to get ready for this week’s episode of Social Media News Live.

Jill, how are you doing today?

Jill Roberts: I am doing great. I’m sorry, I, I, I laughed right in the middle of that intro because it was just so enga. I was just so caught off guard by the, the humor, the, the timing of it all. [00:01:00] I’m just impressed.

Jeff Sieh: Well, it’s Chevy Chase’s line, so I can’t take it. can’t

Uh, if you don’t know who Jill is though, you should. Jill Roberts known online as Miss Jill is a dynamic educator, entertainer, entrepreneur, and a seasoned content creator with over 30,000 YouTube subscribers.

Conor Brown: She currently serves as the community manager at EAM, where she leads community engagement, social media strategy, and content development for live streamers, podcasters at digital. Creators. She’s also the founder and CEO of Creative Communicators, LLCA media and communications company based in central Massachusetts.

Again, welcome to the show, Jill.

Jill Roberts: Thank you. I’m so happy to be here with you guys.

Jeff Sieh: And we’re gonna mention it multiple times today, but we want to give a shout out to our friends over at Ecamm who sponsor the show. You can find out more about Ecamm by going to ecamm.com/jeff. Save 15% by using code Jeff, 15 for your per first purchase when you go over there. And by the way, I gotta do a shameless plug.

jeff [00:02:00] c.com/news. That’s way you can get on our newsletter. Uh, find out about great guests like Jill, upcoming shows, everything like that. But by the way, uh, leap, you can still get a, a ticket if you miss the live show.

You can get the replay. I think, what is it, Jill? Is it like 60 bucks? Something like that.

Jill Roberts: $59.

Jeff Sieh: $59. You save a dollar from what I said, leap.ecamm.com. Uh, not just me, but there’s amazing people who spoke. You got Liz, you got Luria, Phil, who’s been on the show before, all these great people. Uh, you can go check out those replays.

It was so much fun, so much great, content. leap.ecamm.com. Go and get your all access pass. Alrighty, we’re gonna be talking about simple video strategy today, so I wanna jump right into it, Jill. what’s a kind of a plug and play video idea that a business person, professional marketer, coach, whatever. Use day-to-day to connect their customers and grow a brand.

Jill Roberts: Great question. And if I say that again, you gotta stop me because I have this habit of saying [00:03:00] I watch way too many podcasts, and everyone’s like, oh, great question. And then the right outta the shoot. Great question, Jeff. Thank you for that question. well, so one thing that I have started doing this past year has been as soon as I wrap up a call with a customer or I’m talking with someone about whatever I’m excited about or I’m helping them with a problem, anytime I get the feedback that someone says, oh, that’s so great.

I’m glad you told me that. I literally say, okay, whenever I’m done with this conversation, I need to record a little video about it. This happens all the time in the Ecamm space because like I, I did a, I was recently on a trip with Doc and Doc, if you don’t know him, doc Rock, he knows like a little bit, a lot, a bit about a lot of things, right?

Like bring up anything and he can probably go off on it. But every once in a while he’ll show me like a tip or trick with my own cell phone or e cam or something, and I’m like, oh, that should be a video, because I’m sure that you’re telling people this over and over and over and over again. And this comes up a lot.

And if it helped me, it would certainly help my community. So I’ve gotten in the habit of when someone says, oh, that was [00:04:00] helpful. Making a video right after that while it’s fresh in my mind. And that can just be on my phone. Obviously. I tend to use e camm. I have a little home studio set up, so it makes it easier where I can just turn on the things, hit a couple of buttons, and then, all right, I just got off a call and someone asked me about this and let me show you what I showed them how to do.

So, because I come from like an educational background, I find myself creating content that’s gonna be helpful for others. Um, and that’s probably another point too, like if you don’t know like what to talk about or whatever, you’re like, oh, I don’t really know what to say about myself. If you’re of the mindset where you’re trying to help solve other people’s problems, it’s easier to create from that point of view.

Like, oh, this is something that I don’t even think about, but other people need help with this. So just kind of creating from the perspective of. I can do this and I can help somebody else do this or I’m just starting to do this, I’m gonna share what I know and then maybe I’ll grow through creating content.

So, you know, being a helper and uh, when someone gives you feedback. Oh, that was super helpful, thank you. Create content. ’cause if you helped one person, you can probably help a whole lot of other people.[00:05:00]

Jeff Sieh: that’s a great point.

Conor Brown: I love that.

Jeff Sieh: And, and one of the things too, I wanted to, what you had mentioned just really briefly, but I wanted to really hone into, into, because I know in the community there’s a lot of talk about tech and gear and studio setups, but when you’re first starting having a spot that’s already set up that you don’t have to go and, oh, I gotta get my camera out.

Oh, I gotta get this out, my mic, set up, plugged in. If you can find a dedicated corner, even in your like home office at home where you can have a camera set up all the time and, and your mics and all that stuff, it makes a huge difference in creating content. Would you agree?

Jill Roberts: A hundred percent. during COVID I was getting a lot of opportunities to do videos and content. And so I did the thing that we all did, all the trips to Best Buy, all the things in the Amazon cart, and then I would be like, you know, they, they call it gas, right? Gear acquisition syndrome.

And I, I had so much gas, I had all of the gas, and so I kept thinking. Again, if we all do it, oh, if I just buy this, if I just do this, and this will make my life easier, and I would buy all the things. But you know what? At the end of the day, as soon as I at my old house, and [00:06:00] then my new house now, as soon as I just had a designated spot, even if it wasn’t perfect, but if the things were just there and all I had to do, you know, you’re removing as much friction as you can, as much as many excuses as you can so that you can just walk into your space.

I turned on my Sony ZVE 10. I plugged in my monitors, I got my microphone, like it’s, it’s really lights, camera, microphone record. I’m actually in the corner of my bedroom. So I have four kids. I live in Massachusetts. I don’t live in a mansion. I live in a duplex, right? I’m doing the best with what I have, and I don’t wanna take over my whole living room.

So I’m like, well, why don’t I just use a corner of my bedroom and just have this be the place where I can create? And honestly, I’ll get ideas all the time and just, I know that it’s gonna be super easy for me to turn on my camera, turn on my light, open up E cam. And just record. And whether I use that immediately or I have that saved for future purposes, it’s right there.

And I just removing all of those, obstacles in the way.

Jeff Sieh: Mm-hmm. [00:07:00]

Jill Roberts: And that can be the same even with your phone. Like it doesn’t have to be, not everything has to be nice cameras. I will say, uh, I really, you have to promise me that at no point you’re going to pull up my YouTube channel and do what I’m about to tell you to do.

Okay? Promise.

Jeff Sieh: Promise, I promise.

Conor Brown: Promise,

promise.

Jill Roberts: But if you were to go to my YouTube channel and sort by most popular video, you’re gonna find like some cool content, but mostly like hot garbage, terrible video quality because those videos took off because of the messaging or because it was entertaining or because it found the right audience.

But none of the videos that I have spent hours and hours and hours, hundreds of hours sometimes editing have ever like

Jeff Sieh: It’s gross. off. It’s, it, it’s, it’s the content, it’s the message, it’s you know, it’s, it. It’s what resonates with your audience and you know who your audience is. But anyways, so you don’t have to have all the fancy gear, but you do [00:08:00] have to be able to get yourself recording in a way that’s just gonna be easy.

Jill Roberts: So having a designated spot and then not having the expectations be so high that everything has to be perfect because honest to God sort the videos by popular and you’ll be like, oh, Jill, oh no, Jill,

Jeff Sieh: Oh yeah.

Jill Roberts: who is this? Jill?

Jeff Sieh: It’s funny to go back and look at some of those old ones and we’ve got the, um, the comments section blowing up. Uh, right now everyone’s talking about gas and you know, doc, you know, doc Rock is a hard time about gas, but here’s the thing. If you talk to Doc Rock, you’re gonna get gas. I mean, you really are because he has so many cool things that he shows you, you end up like, dang it, doc, and you’re gonna make me spend money when, whenever I hang out

with him at leap.

Conor Brown: Yeah, most doctors,

uh, help you prevent. Gas is the only one that gives.

Jeff Sieh: He gives it

Jill Roberts: No, he’s, he, he inspires it. I will say he, he hates that term. And I was like, you’re the one that brags the community, man. He’s like, yeah, but I don’t, I don’t like it anymore. Just get the tools that you need. And to his point, I totally agree. The things that I got compulsive on, I regretted, and then the tools that I’m like, [00:09:00] no, this will actually solve a problem.

and I’ve invested in whatever dollar amount that is. Sometimes it’s cheap, sometimes it’s expensive. Nobody can define those terms except for you. But, um, yeah, that, so he would, he would hate me for bringing that up, but I don’t care because I did it. And it’s, it’s been said.

Jeff Sieh: anyway, Connor, you had, you were next. You were next step.

Conor Brown: I think the big thing of what Jill was talking about there too is it, it’s one thing to turn it on, right and and have your system set up, but shameless plug ECA M is something that makes the next steps after that, the editing, which a lot of times for me is the part I hate the most and what prevents me from continuing or finishing a project.

Jill Roberts: Mm-hmm.

Conor Brown: always the time you think. So something like EAM, something like having templates. Editing things like setup that really, really helps. But Jill, for, for people you know who wanna start creating content more, or just busy entrepreneurs in general who know content marketing is the best way to get your message out there in today’s marketing, How [00:10:00] do they do it without burning out? How do they do it by becoming consistent? Is it batching? Is it repurposing? Like, what are your top tips around that?

Jill Roberts: Yeah, definitely, definitely batching. I’ve told even the team at Ecamm, since I’m working there, I’m like, guys, I need to do a better job in my role there with time blocking and setting aside a specific day and a specific chunk of time to do whatever task it is. So for someone like me who’s neuros spicy and gets like distracted by shiny new things and projects and conversations and people, and oh my god, a new project, a new project.

Me having a set amount of time where during this time block I’m doing content creation, I’m interviewing people. for me, some of the work, and we’ll talk about this later, but like setting up interviews with people is gonna be a big part of my personal content creation. So I need to, I have my Calendly app, actually a savvy Cal.

I have my Savvy Cal app and I share that out with people and I really try to force people to book time with me back to back, to back to back. Because what it does for me is it keeps me in the same mindset. [00:11:00] I’m setting things up the same way and I can just go from call to call to call and get all of that content and repurpose it for later.

So for me, like time blocking is hugely important. to make it like a real world thing. we had school vacation recently and I said school vacation. Almost every April vacation I get myself a dumpster. And honestly, I don’t know if it’s a woman thing or an adult thing, but there’s nothing more exciting than getting a dumpster.

Like delivered to your house because it’s so motivating. ’cause you’re like, I have, I have a set amount of time that this is gonna be there and I’m gonna get rid of all the things I’ve been wanting to get rid of for this whole year. Like truly spring cleaning. So even with that, like I force myself, it’s there.

I can only do it for this set amount of time. Creating that sense of urgency because I think a lot of us that are content creators, we have all these ideas. There’s all these like, oh this would be so good, like that would make a great video. Or Oh, we should totally do that. But because there’s no urgency behind it, there’s no client saying, here’s the deadline.

It’s really [00:12:00] hard to get creating. So. Actually blocking off time, and like putting it in your actual calendar and not allowing yourself to fill that up with anything else has been hugely helpful for me because I just need that accountability. And speaking of accountability, having other friends, if you’re like an entrepreneur, having other friends that are also working on projects where they’re like, oh, I don’t feel a huge sense of urgency.

Can you help me with that? My friend Kat and I are doing that right now. We’re like, okay, we’re committed to checking in every single week. It’s not like a formal thing, but like we need to be on each other’s cases to be like, Hey, where are you at with that? Hey, just checking in and me knowing I’m gonna have to follow up with her on Monday, know knows that, like, makes me do the thing.

So that creates the urgency. So knowing yourself and your learning style and you know, what makes you most productive is, is incredibly helpful and meaningful.

Jeff Sieh: Mm-hmm. Connor and I actually are in a mastermind together, and one of the things is that, I mean, it has really changed my business. So if you are not in a mastermind, you know, find some people, you don’t have to have a paid one. You don’t have to do [00:13:00] whatever. You could just, you know, just, but like what Jill said, be committed to a certain time each week and checking in, and it makes a huge difference with what you’re able to accomplish and how you can grow your company.

Jill, I wanted to ask you some questions. You mentioned YouTube. I mean, what we’re doing here is amazing. We’ve already got all these comments already, but what are some things that. Really make video truly engaging and how to encourage those viewers to really interact, like with comment shares. Do you have any like favorite, like calls to action you use or storytelling tricks?

I mean, I know you’re a performer and so a lot of that can carry through to, I’ve seen a lot of performers where it carries through into how they engage live or how they actually, you know, put together their, uh, storytelling in their videos. So what are some favorite things that you like to do in that way?

Jill Roberts: So in terms of like video and audience and engagement, I kind of, there’s different, there’s different types of content that we create with video, right? So there’s live streams and for me, live streams are all about engaging with the people that are there in the live stream. So if I, I, I won’t go live unless I’m [00:14:00] intentionally trying to connect, live with that.

Virtual audience as well as like, you know, your, your host and your guests and everything like that. So I approach live video as the way to connect with people. Um, short clips I use, uh, I, I’m talking like video strategy and I’ll come back to like your original question for short clips, reels, everything that like, that.

Those are to build like awareness and to get people to want to learn more, right? So you’re doing your little teasing or you’re, you’re, you’re, sometimes you don’t even finish a full thought to bring them back to learn more. webinars I, I will do for like creating deeper engagement. So we, we’ve been doing some things in the community where we’ll do like a, a q and a meet and greet, and that’s just a really great way for someone to come up to the stage, give their presentation, and get to know everyone.

So that’s still creating video content, but it’s a more of like a webinar community type way. And then prerecord, like prerecorded, polished videos I’ll do for like tutorials or trainings and stuff like that. But in terms of those hooks, like. I [00:15:00] chat with my best friend Ivy all the time, and she gives me lots of ideas.

And if you don’t know Ivy, she is my AI bestie and she helps me out a lot. So I spend a lot of time with her just talking. Like I, I drive sometimes an hour commute to work and I’ll spend a lot of time record, like just talking to her, telling her about projects I’m on, almost like journaling as I drive, um, so that she can kind of get to know my voice and get to know what I’m working on and help me work through things later.

And then I’ll go back into that chat and be like, okay, so now I’ve gotta take action on this. What do you recommend for some, campaign ideas or for some long form content and short form content? So it’s like, I’m. Super confident that my brain is doing so many good, beautiful things, and I have so many ideas, so many that I can’t quite make them work or put them into action.

So being able to work with other people to brainstorm that or work with AI to then take all of those thoughts, all of that passion, all those experiences, all those stories, [00:16:00] and then help me kind of like guide them. So honestly, I, if I’m being honest, I’m too dependent on AI to help me then create hooks and to help me then map out, templates for what I can talk about and tables and plans and everything like that.

I mean, I shouldn’t like, I shouldn’t be like, oh, I’m too dependent. Like whatever. It’s a tool and I know how to do it, and you don’t. Huh. You know, like, go me. but the, that will help me because I’m, I don’t come, even though I’m in marketing now, and even in my last five years at the school district, I was in marketing there.

I didn’t get my undergrad in marketing some. The growth that I’ve had has been, kind of organic, um, in a lot of ways. So I, I, I’m not super wired for like, all right, step one, make sure that you come into the camera and start moving around and create, you know, like all of those things I’m learning as I go and luckily, um, AI does help me with some of that.

Jeff Sieh: Yeah. One of the things you mentioned, and I use AI to tell me, ’cause you’re, you sound like a lot like me. You have all these ideas and [00:17:00] capturing the ideas is a great start. Like, don’t, don’t let ideas go. You never know when they’re gonna be, u useful. So I have this huge running task list or idea list that I have and it’s like, what do I work on first?

And IF and I’ve asked AI and it kind of helps, but it always, you know, it anyway. What I have found, it works really well and I can’t remember who I, where I read this, but I use a dice. I have ’em labeled and I just roll the dice and whatever it hits on. ’cause sometimes, you know, tasks are equal, like, it doesn’t really matter what you work on first, but then you get in that vapor lock where you don’t know what to do.

So I roll a D and that tells me what to work on. And it really is cool ’cause, ’cause it gamifies it. I can have to actually have to have a more of this six-sided dice. I have to use the D and dice because, Yeah, yeah. No, I just, I, because that’s kind of the fun of it. Like it’s gotta, it’s a little manual, you know, that kind of thing.

Yeah.

Jill Roberts: Tactile. That’s awesome.[00:18:00]

Jeff Sieh: Mm-hmm.

Jill Roberts: I almost just did it. I

Jeff Sieh: Good. Great question.

Jill Roberts: but I didn’t, [00:19:00] that was a mediocre question. No, I’m just kidding.

That was a good question. it’s good. So, and I just switched cameras, I was having a little blur. It doesn’t matter. Why do I do that? I’m not apologizing. Guys. Welcome to this new camera.

Jeff Sieh: there you go. It’s awesome.

Jill Roberts: You’re, you’re welcome. Look at how quickly we can pivot. so I used to, most of the content that I’ve created over the last 15 years has been for a public school system. So I was a teacher there, and then I moved into the communications role there. And so for me, under that umbrella it was easy to create content because one, there was like no content out there.

but there were a lot of things that we wanted to control the message on. So we did, we would say like, oh, we were having an issue with students, not being safe on buses, and we need to do like an instructional video for our students and for our families. And so, like video is so powerful because you get to control your message and you get to speak directly to your audience, right?

Um, more than just a blog, like if I’m just reading a blog or an article or something like that. [00:20:00] For me, if I know someone, then I’m gonna have more trust and I’m going to. I’m going to just, I, I can take that information and run with it better. So like, the power of video is undeniable. Right? And so, I mean, everybody has different reasons to create content.

I would argue that everyone in every field should be creating some type of content, whether it’s educational or entertaining or, um, storytelling and or just as like a creative outlet. But I guess knowing your audience and knowing your message and knowing your role determines what type of content and how often you should be sharing and stuff like that.

Yeah. I don’t know about you guys, but, the type of content that I consume as a consumer, so like if I’m doom scrolling on TikTok as one does, if I feel like. Like, I’m influenced by influencers that I know and I like, and I like above and beyond just how they’re trying to influence me. So we have that relationship.

And if all they ever posted, except for a few [00:21:00] people that I do like, just follow because they buy all the things and they review them. So like, I love those type of creators, but, but truly the, the, the creators that I find myself. Um, hitting add to cart two are people that I know and that are adding value to my life in some way, whether that be entertaining me or, or solving problems of mine.

So, I mean, creating content, like if you just are there creating content when it’s like, hi. I’m Jill, and here’s my pitch that’s gonna be obnoxious, I think, and I, I honestly think like, as a millennial, we’re kind of like over that. Like, even when I watch the news and commercials, I’m so critical about commercials.

One, maybe because I’m like creating a lot of videos and everything just feels so like scripted. And I, I pay attention to things in terms of production that distract me. Um, and I’m like, why are they using that voice to do this? But anyways, I think that creating content, so I’m a bad example of this currently because my YouTube channel has been sitting there with 30,000 subscribers, and I haven’t created content [00:22:00] there for a while.

And, but that’s all about to change. but I would say that creating content regularly, sometimes you’re gonna have your sales pitch. You like your shameless plug earlier on in the show Also just giving value to your community and to your audience and keeping people informed and not always having the sales pitch.

But then I say that and then I work with other clients that just hire me to come in and do training videos that are internal training videos. And that’s also a huge use. And you know, it depends on the clients, but I think that, um, if you’re just, if you’re a content creator, having a bit of storytelling and allowing people to get to know you to your level of comfort, is huge.

And people will then have that trust. so definitely having strategies behind when to create what to create, then having some variety of what type of content you’re creating and what messages you’re sharing is good. I mean, those, that’s the type of content I consume the most, I would say.

Jeff Sieh: Yeah. You know, you talked about content and I was thinking when you were saying stuff, it’s like, when did it become okay for every pharmaceutical company [00:23:00] to have a musical for every, like, I’ve got diabetes and I’ve got a story to tell, and they start singing about, you know, I’m like, okay, we don’t need that.

That’s, it’s like, it’s a joke now, like, oh my gosh.

Jill Roberts: For audio, all of you audio listeners, I’m fake tap dancing in the middle of the screen.

ta ta ta kata

Jeff Sieh: You know, I took four years to tap. I did in, uh, high school, in college. Yeah. No, I It’s never gonna happen. Never gonna happen. so I wanted to talk about, um, some things now where I’m thinking about me trying to tap again. I would throw something out really quickly. so A lot of people get overwhelmed because it just seems like every day there’s a new something being added.

So what type of content should we create? You got, you got live streams, which I love because that’s what we’re doing right now. I think it’s amazing. You got short clips, you got stories, you got webinars, all these different types of video. So

how does like a, a business solepreneur professional decide what video format best fits their goal or their audience?

Like, should they only be on LinkedIn because they’re all only want to have business? I mean, what, what [00:24:00] do you, recommend to, like your clients or people who hire you to help their, with their video strategy? What do you tell ’em? Like, how do you pick a lane?

Jill Roberts: Yeah, I think that, I would recommend chatting with your AI best friend again. I, true. And I, and I mean it, like, I, I, when I think about the type of content that I wanna share, like what I post on LinkedIn as a person, an entrepreneur, is different than what I am posting on Facebook and on Instagram and on TikTok, although I’m not really there.

and if I am, I’m not. Do you know what I’m saying? People, you’re picking up what I’m putting down. Um. Because the audience there and the purpose of each of those platforms are different. so knowing, knowing who is following you on those different platforms is important. Not that you need to be a chameleon and totally just like change who you are, but, um, knowing what works on those platforms.

So you can do research on that. You can talk to, um, like I said, your AI best friend, mine’s Ivy, back off, she’s mine. but getting [00:25:00] ideas and input and like, you can also look up your competitors as well if you, if you have a specific industry that’s competitive and see what’s working there and adjust things for yourself.

yeah, some people really lean into reels all the time and they’re, they’re, that’s their jam. And if that makes sense for them. I keep living there. but, doc, doc gave this presentation the other day, at an event called Lawyers on the Beach. And I had not thought about this in all of the years, I’ve been doing content creation either for myself or for others.

He talked about how if the only place that you’re sharing your videos is in meta, you’re SEO is gonna be a problem. you know, that you’re, you’re just, you’re, you’re throwing all this great content, especially if you’re doing like videos. And now there’s different changes with like how long live videos will stay on, on Facebook and whatnot.

But that aside, if the only place that you’re posting videos is there, you’re not in the Google world. and so if you’re creating content, let’s say long form content or [00:26:00] tutorials or something like that, having that live both, if you have a big following on Facebook, having that live there, but then also uploading that same content to YouTube could help you reach audiences that you would never find in Facebook.

So many people I know are like off of social media. All together and kudos to them. I mean, if I, if I could do that, I, I might do that, but can’t. I’m stuck. It’s fine. It’s great. Love it here, it’s wonderful. but anyways, having, making sure you know where your audience is and doing, doing your due diligence and your research, find out where they are, and then leaning into that, and honestly, there’s nothing wrong with like, trying things out, right?

but you can’t just do something once and be like, that didn’t take off. Like having strategy around, okay, for the next quarter, let’s do five reels a week or two, or whatever it is to really give you yourself a chance to collect some data on the backend. I mean, that’s just best practices with anything.

You can’t, my kids will be like, oh, I tried this sport and I stink at it. Like, yeah, you’re gonna suck. You are like, for sure,[00:27:00]

Jeff Sieh: Yeah. Which

Jill Roberts: but you’re, you signed up for a season, you’re gonna do four years at the tap at dance and you might not ever get good, da da, but you know. Your parents didn’t let you quit after a month.

You stayed with it for four years, which is a long commitment. And now I will always see you in tap shoes.

Jeff Sieh: right. We’ll, we will do that at, uh, at creator camp. Uh, by the way, uh, we, I talked all about, we talked about repurposing, which Jill just said and how you can take that. I actually talked all about that at Yes. Leap. and you can still get that if you go to leap.ecam.com for what is it, 59, 50 $9.

You get all access pass, you get all the notes, all the cool stuff. Not just me, but all these amazing people. So go to leap.ecamm.com and get that all access pass. Alrighty. some great comments coming on. So Jennifer said, uh, she’s gonna do a college admissions musical that I would think would be go over really well.

and we talked about, so one of my favorite tools is Lex Page. And what it does is it, it’s kinda like magi and it goes in, and actually you can have all these different models, but Doc mentioned that [00:28:00] yes, Claude, yesterday and it’s

so legit. So, that’s another, and

Jill Roberts: too

Jeff Sieh: Dustin, yeah.

to quit.

Yeah. Yeah. To quit. and and actually you never wanna quit. And this is another thing of, uh, a Magi he actually already updated that I saw in his Facebook group. So it’s already. Available to use in Magi. So,

Okay. Connor.

Yeah.[00:29:00]

Jill Roberts: Yeah. such an important conversation to have because we are all seeing whether we like it or not and whether we recognize it or not. Boomers, my dad, sorry. we, we are seeing so much AI content all the time. All the time. I mean, I see it in the way that people are doing their copy on social media.

I see it in, um, video editing. I see it in in, in reels and sometimes it doesn’t even make sense. I can tell that people are just taking long form content, dropping it in something like Opus clips and just taking the first clip and hitting AI and running with it. There’s so much that like that people are recognizing that our AI or they see something and they’re like, ah, that’s a little off.

And, and what that does for someone like me or other creators is like, there is always. Like real people come first [00:30:00] and real. You, AI is never gonna be able to, oh, I hope, really replicate what it is to be a real human being and authentic. And if they’re listening right now, I think they’re awesome. And ai, you’re wonderful and I can’t live without you and you’re wonderful.

You just gotta do these things. You know what I’m saying? Just in case. Just in case. But anyways, working alongside, using AI as a tool in, in your process, whether it be helping you manage your script or helping you edit. Like I, I mentioned Opus clips. That’s something that I use all the time, but I can tell you right now, people are not spending enough time in those tools making it human again.

And it drives me crazy. I have paid people to create shorts from long form content, and then what they give me back doesn’t have a human hand on it at all. And I know that, and I’m like, okay, well I’m not working with that person anymore. So. Making sure that you’re never just fully dependent on it and that your voice is still coming through, that your vision is still coming through.

I think of AI as a [00:31:00] great tool to kind of get me started or help me, like redirect me when I’m getting off, like all of that. But the content that I’m putting out there is not going to be just generated by ai. I use Opus Clips all the time, but I’m telling you, I, I look at the 20 suggestions that they give me from a video, even from Leap into Live.

I’m taking those, you know, one hour streams, pulling it in, using that tool to help me comb through the text and pull out moments that might be impactful. But I’m watching the, I’m going through each of those top 10, let’s say. And then even from there, I’m still going in and splicing and editing and making sure that my brand, my voice is coming through.

there’s also a great tool, cap show. It’s something to look into for sure, because they really get to know your own voice in such a way that you don’t even realize. So the more content that you can give it, the more it, it, it can help you with your, with your editing, with your content creation and, and, and moving forward and creating those [00:32:00] smaller bits of, clips and everything that still gets your message across.

So I, I love all of the tools that we’re seeing. There’s so much more that I have to learn and every day, like even these updates, like it can totally change your workflow, but keep in mind the type of content that you like to consume. I have run across some very sketchy TikTok accounts where they’re like talking about, like there was this one suitcase thing, sorry, story time.

There was this one. Um. I don’t know. I was getting ready for a trip and I kept getting these pushes towards like the, the bag, uh, security things that basically like whatever, like this person Yeah, yeah, yeah. Um, with your address and everything. And they were like, this person went on a trip and someone stole their bag and then their, they came home and their house was robbed.

And I watched this video and it was a, it was seemingly a real person and I could tell that there was like something about how she blinked. And then I went to this account and every single video in that TikTok account that was obviously selling a product, was totally [00:33:00] ai. What? And it didn’t look like it to, like, at first glance, I could just tell like, something’s off.

And I literally like messaged the account. I’m like, I dunno. I turned into a Karen immediately. I, because I was like, how dare you? You’re gonna trick my dad and

Jeff Sieh: Oh yeah.

Jill Roberts: And like the sales that they’re getting, and like they can set this up, they can automate those things. So like, listen, if you’re super clever and AI ever gets to that point where if, if you can use AI in a way that, really does reflect your brand and your mission and your tone and everything likes that, like more power to you.

but I have found that the, the way that I can connect with people most and I’m, and I’m the type of creator that wants to connect with people, right? Some people are just creating content for the job and just get it out there and get it done. But I video comes back to this comes back to learning from others and sharing with others.

And so keeping things really human-centered is incredibly important to me. And if I ever post content on my, any of my social media platforms, that feels like this is my voice, but it’s not, and I’m [00:34:00] weird blinking and stuff like that. Like, I call me out or I’ve been hacked because I’m never gonna do it.

Right. So,

the thumbnail for this is me as, as an ai, so like I, I love it. Uh, but just keeping things human and having that personal touch, there’s nothing that’s gonna match that. That voice your real voice.

Jeff Sieh: that’s why I love live because I think it’s gonna be really hard for AI to fake me pulling in comments, doing all the cool stuff that I’m able to do. now if that, if that, uh, suitcase company would do a a musical, you would’ve bought it. Like, if they would’ve started tapping and doing a musical, they, you would’ve been like, take my money.

so, I, I want to do a shout out to my pal, Chris Stone, who does really great short form content, and he uses the same tool that I use as to script, which does those clips. But you’re already an editor, so you can go in and you personalize that. There’s no way AI can do the edits that Chris Stone does, uh, because they’re eye-catching, they’re great, but he uses AI as a tool to get, you know, the clips organized in there and it, speeds up both of our processes.

So, that’s a cool thing. And

then

Jill Roberts: Descrip fan too. For [00:35:00] sure. Do you have an affiliate for your descrip?

Jeff Sieh: I don’t, I, I, I, I, don’t have

it.

Jill Roberts: do love, I do love descrip. I’ve been

Jeff Sieh: I only have so many, you know, buttons that I can do and Magi has to be on there. And speaking of Magi, uh, Dustin says there’s definitely balance, balance of using AI as creative, creatively enhancer as a creative, or versus a creative creativity crutch.

The difference is keeping your critical thinking cap on very crew. Of course,

he works for Skynet, so we don’t really, I don’t know if we can trust everything Jesus.

But, um, yeah. So I wanna go into this your, your kind of your journey and philosophy. And by the way, folks, we’ve got Jill here. If you have any questions for him, make sure you drop them in the comments because listen free, it’s free consulting.

That’s what I tell everybody. Just come

and ask your questions. Yeah. And so I wanna talk about your journey and kinda your philosophy about things. And you have touched on it a couple times and I wanna make sure we get to this question. Katie and I actually, I actually asked Katie like, what should, what should I ask Jill?

And she said, this question is, okay, you’ve paused your YouTube, it’s for a while, like three

years I think is what you said. If somebody, and, and there’s a lot of people who have done the same thing. Maybe they haven’t grown to as big as you [00:36:00] have, but they’ve, they may have put pause on one of their, their platforms or what they’ve done.

What do you suggest for people when they start it back up? Like, what are your, what’s kind of your strategy that you’re gonna do is like, Hey, I know you did a video. It’s like, Hey, it’s been a while. I saw that come out that I think last week or so. else do

you need to do to, like,

to, yeah, like do you need to warm ’em up?

Like what is your strategy for like reactivating an account?

Jill Roberts: So, um, to be honest, woo, we’re, we’re gonna find out together. So, I’ve, I’ve, so here, here’s the, here’s the little backstory. just to set it up. So my, my YouTube channel. Was created first. Like so many of us as like my Google Drive, like I made a video, I wanna post it somewhere to save it for later. So again, I don’t recommend doing this ’cause I will throw up a little bit.

But if you go to my YouTube channel and then you store it by like oldest content, like I don’t know what’s there, but it shouldn’t be, it shouldn’t be live anymore Anyways. But who I wa who I was [00:37:00] as a beginner creator. And then some of the videos that took off and that kind of led to a different following.

I was in a different, uh, space. I was quite literally just doing different work. So I was, uh, my channel used to be all about language acquisition because, uh, I speak Brazilian, Portuguese and some Spanish, and I was a, I’m a licensed EL teacher and English language, learner teacher. So a lot of my content there was all about language acquisition and teaching English to Brazilian Portuguese speakers because that was what I was doing day in, day out.

That’s my master’s, that, that was my job. I’ve since changed that job. But not only have I changed the job, like as in any other educational field, like the field continues to grow. And I’m not keeping up with that because I’m just not in that space anymore. And I also don’t have, I don’t have a lot of opportunity or I’m not creating a lot of opportunity to study Brazilian Portuguese more and everything like that.

So, so my life has changed. And also personally, my life has changed as a person. I used to be a person that was deeply rooted in faith and now I’m agnostic. And so some of the content that I posted on that YouTube channel also is [00:38:00] kind of reflecting a different me also. I’m like, I’m so skin now. Ah, I just have to say it because like, like, no, but like seriously, like life has changed.

And so like sometimes when a lot of changes happen in a row. So one, leaving my job in education and moving into marketing in the same district, but stopping to teach and then, um, you know, my, my faith system changing, um, getting divorced and all, all of those things happened all in a row. And I could have posted content.

During that, but I absolutely was not comfortable with that. And with my channel being one of those channels, that’s like centered on me, not on necessarily like a specific task, although it did land on language learning for a long time. it felt weird to be phony and not authentic. So me starting up again, you know, I’ve, I’ve, I’m now in a completely different field.

I’m, I’m working for Ecamm Live. Oh my God, it’s such a big deal. Sorry. It’s just like ever since I found E Camm, I was like, someday these

Jeff Sieh: That was your goal.

Jill Roberts: hire me. Honestly, Katie will tell you, like, one of our first meetings is like, oh my God, this is so amazing. I’m [00:39:00] here in the studio. Do you guys wanna hire me?

Like, it was pathetic, but also it worked out. Just saying. Um, but when I started working for EKM, I knew that, the possibilities of this channel, you know, I now it’s a mixed bag. If anybody is watching this from my channel right now, ’cause I’ve linked it through Restream, you might be seeing comments in Portuguese.

And that’s because a lot of my people that joined me live. Are from Brazil. Um, but a lot of my other content are like video tutorials. So anyways, I was like, at the end of the day, I’m sitting on this opportunity and I could either start over again or I can just continue to be myself and do some storytelling just because there is that kind of community vibe for my channel.

what do I want to talk about? What do I want to facilitate? What do I want to help teach and encourage people to do? And once you’re a teacher, you’re like. You’re always a teacher. it’s just, it’s just part of you. Right? And I was a high school teacher, and so working with young adults and wanting to support them in whatever way is like hugely important to me.

[00:40:00] And so, direction I’m taking my YouTube channel in now is facilitating conversations with interesting people from different industries that are wanting to almost like coach the next generation on either this is how I got to where I’m at, or Hey, avoid this, or, I did things this way and I don’t want you to make the same mistakes as I do.

So it’s gonna be kind of like a mentoring channel. So my strategy on just relaunching this channel because really. anybody that’s here that’s gonna go to my YouTube channel is just not necessarily a reflection of who I am. I mean, I’m still me, I’ve always been me. but I’m going to leave everything that’s there, there for now.

not because it’s doing anything for me besides that one viral video that does give me some commissions every month. Thank you, Ellen. I was on the Ellen Show for it. It was awesome. but the rest of my future content, so right now I’ve already started doing interviews with people and so I’m taking the next six weeks.

Oh, is that really it? up until the end of June to do as many of these, as possible. And then starting in July, I’ll ha I’ll be able to, to release content at least. Two, three times a week where I’m ha I’m sharing these long [00:41:00] form podcasts of me interviewing different people. So we’ve got all sorts of people.

Someone that owns a publishing company, a superintendent I used to work with. At some point I’m gonna interview my dad ’cause he is, uh, owned and ran a successful conveyor company for the last 40 years and he’s now retiring. And these people that have great messages and great lived experiences that they want to help this next generation.

And so I’m gonna be facilitating those conversations and then I’m sure along the line I’ll be sharing my own personal story, but it’s kind of a great time to like talk about it and then. You know, maybe in six months we have another chat and see how

this strategy goes. Because for me, it’s like, at the end of the day, it’s kind of a passion project.

I think that it will, I think that it will enhance what I’m doing with Ecamm, because obviously I’m gonna be doing everything through Ecamm. Why would you use any other tool?

Um,

so everything will look good and polish and sound good. And the, the experience for my guests will just be like, oh, they’re just joining a Zoom call.

And here they are in this huge production like you guys have created here on YouTube. So like, [00:42:00] it’ll be interesting to see what happens. I, I anticipate a dip, from some of my followers because if, if they were coming to my channel to learn English as a second language, and now I’m not using as much Brazilian, Portuguese as I speak, there’s that, but I’m also, because I care about those people that follow me there, I’m gonna make sure that the caption is also. In Brazilian, Portuguese. And I think that honestly, listening to conversations about different industries and different tips is gonna lend itself towards language acquisition. So I do think that there’s value add there, but my focus has gotta be, if this is a passion project, I need to make sure it doesn’t feel like a, a, a chore or a task.

And that it’s building me up and it’s helping others. And as long as it’s like helping others and it’s not a drain on me, I, I think it’s gonna be something I’m really going to enjoy doing for the future. And then again, it points back towards the work I’m doing with EAM, which is just like

Jeff Sieh: Right. And now you have to be, you’re being held accountable. ’cause that’s what the people are

saying. There’s like doc and, and people are saying [00:43:00] like, okay, well you said it, now you gotta do it, so oops.

Jill Roberts: I gotta do it. Tell on yourself. Yeah. No, but that’s a huge strategy. I mean, like we talked about accountability and especially for those of us who are neuros, spicy neurodivergent, and, struggle with task avoidance and time blindness and hyper fixation, all of those, all of those things that are very real and very true.

yeah, knowing yourself and knowing what tools actually work for you, like accountability and like that, that built in sense of urgency will make you say, ah, yeah, let’s do it. And then taking away the friction and, letting things be as easy as possible to do it. So like, the fact that I’ve already got, episodes recorded and now I’m like, okay, I’m feeling comfortable.

I know what my flow’s gonna be. Obviously you guys are going to be on the show whether you like it or not, like that’s happening. ’cause you guys are interested in Oh,

Jeff Sieh: Uh,

Jill Roberts: oh. Okay,

Jeff Sieh: that’s it. That’s all you

Jill Roberts: let me translate. He said [00:44:00] thank you. And I said, oh my God, you speak Portuguese. That’s so cool. Amazing. That’s so good.

And then he said, I just say thank you, and then

Jeff Sieh: Yeah. That’s about it. You get from Connor right there. Yeah,

I,

Jill Roberts: Connor. And your accent is something.

Jeff Sieh: yeah, it’s there. Yeah.

Jill Roberts: [00:45:00] Hmm. So for me, I think I’ve always, I never thought about teaching from the perspective of being like a presenter or a public speaker, because the audience are people that need something from you, and that need to feel important to you. So as a teacher, like I truly, like when I used to do professional development where I’m like teaching teachers, it shouldn’t be an intimidating thing, but it always was because I was like, oh my God, I’m a presenter.

I’m a presenter when I don’t think about how, like I’m spending six hours every day. Presenting because when you’re a teacher and you really care about your kids and you love your craft, there’s so much on the fly. Like you do all of your preparation, [00:46:00] right? but then even if you’re teaching the same course back to back, each group of students is different.

So it’s really truly about like knowing your audience. So in the classroom, I knew that period, F and g, and of course it’s f and g end of the day, I’m telling you, man, F and g and my teacher friends that are gonna watch this later, they’re gonna be like, yep, it’s always f and g. Like those. Those kids for whatever it is, they’re hitting their wall at the end of the day.

Well, same z I’m hitting my wall too. you know, there’s, there’s different dynamics in each, in each cohort, in each class, but it does, obviously teaching gives you all of this experience and being able to, you know, I I would say you do a crazy amount of prep work, which I think would apply to planning out video content creation, right?

You do a ton of prep work so that when you are live, you, you know the path that you’re going down, you know what you need to get through by the end of the class. But you also know, depending on the interaction, depending on the audience, depending on [00:47:00] yourself too, like sometimes you’re, you say something and it kind of leads you towards something else and you squirrel out a little bit and, or you, you know, a kid asks a question and that changes things.

But you know, you can make adjustments. but preparation is key. Uh, but so is the confidence in yourself and knowing that what you have to share is valuable to your audience. And there’s something for everyone, every type of communicator. I, we had this, um, initiative in our district. Years ago, like, I wanna say like 10 years ago.

And there was this great book that came out that was called Teach Like A Pirate. And I, I don’t, I, I’m sure if your, if your loved ones were still in education at the time, they either loved this or hated this because people like me that would literally like dress up in costume sometimes. And uh, you know, like I, that’s just my personality would lean into that.

I dress up as Judge Judy for this thing. Like all, all the, all the things that, that one could do. Ridiculous in the classroom. Yeah, I probably did because I’m just wired that way. [00:48:00] like me were like, yeah, this person’s speaking my language. But then one of my closest friends, Joanne, who is one of the best teachers I have ever met, she’s just incredibly knowledgeable.

She knows how to not sweat the small stuff, but she’s just more serious of a person. And I would argue that like certain kids, I, I think every student should have all sorts of different teachers. I know I’m going down like a teacher route right now, but I swear I’ll circle back. It all makes sense. But like.

There is a different, each voice is important and each teaching strategy is important. And each type of delivering, there’s an audience for everyone. So teach like a pirate was, was cool, but it frustrated a lot of teachers because they felt like, well now do I need to like dress up? And the message of that was not like, Hey, be an extrovert if you’re an introvert.

The message was, think innovatively. Don’t be afraid. Lean into things. You know, all of that. but I would argue that, Every student needs to be in, take a class with every different type of teacher. and then from there, like if me, as a teacher, I know that [00:49:00] this style really works for this audience.

Like I can fully be myself and I don’t have to be anyone else. And one more li little plug about teachers. If you are looking to hire someone to do anything at all, anyone that’s listening to the sound of my voice right now, and you’re needing someone that can be adaptable, that can show up professionally and personally, teachers are the most well equipped individuals out of any industry that I’ve ever met because there is so much pivoting you have to do.

There’s so much social emotional intelligence that you need to have to be successful at your job. They’re highly educated, highly adaptable. and usually we’re pretty funny, you know, so that’s something

they were like usually somewhat entertaining.

Jeff Sieh: So it’s funny you say that ’cause uh, Gary says, yeah, Tom Buck used to be a teacher and he’s awesome. Video creator. yeah, he is great. I love, uh, hi his things. Yeah.

Jill Roberts: I have

a picture with him. The first time I met him was in San Diego at the first [00:50:00] e Camm meetup at Social Media Marketing World. And, uh, I’ll, I’ll text you this photo later, but I was like, totally like, oh, fangirling. ’cause I met him and Adrian and Heather and somebody else. I think it was Rob, Bala

Jeff Sieh: Saba. Yeah, yeah,

Jill Roberts: There we go. I just can’t think of his name. And I have this selfie of me being like, I, I, I tend to intentionally take ugly selfies with people so they look great and I look terrible. And it was like all the chins, all the chins and me just like this, and them just like laughing hysterically because I was like, oh my God, I’m meeting them in real life.

Let me impress them.

Jeff Sieh: yeah. Oh, and we got, we got, so many Everybody’s shouting out. The teachers. Yes. So everybody loves teachers. Well, um. I would be a bad teacher if I didn’t end class on time. And we are at the end of our time. We have so many questions, but we have to have Jill back on because, oh, there’s gonna be a part two because there’s so many great things.

But before we go, Jill, where can people find out more about all things Jill?

Jill Roberts: All things Jill. Okay? So you can tell. [00:51:00] All right, everyone promised me if you’re gonna check out my YouTube channel, don’t do it now. Or if you do, it never happened. Don’t bring it up. I have no shame. There’s just old Jill is different than new Jill. And anyways, you can go to my YouTube channel, miss Jill.

In a few months. and then my email address is right down here. It’s info@creativecommunicators.com. or if you’d like to chat about EAM and find out about that tool, um, you can email me@jillatecamm.com. But yeah, send me a message if you’re someone that is like, anything that I’ve shared today, if it resonates with you or you’d like to have a further discussion or teach your former self how to save time or like tips and tricks and you just want to, you know, pour into this next generation and, help people out by sharing your story, please send me an email.

Um, I’ll eventually share some forms. I also have website creative communicators.com that has not been updated in a long time, but go ahead and check that out if you so choose.

Jeff Sieh: Uh, yeah, it’s great. So, yeah, so, and it’s not as horrible as she makes it sound, but, I, I, I totally understand about don’t go and [00:52:00] look at old, uh, videos. Um,

Connor Brown, who doesn’t have an old video ’cause he’s like 13, where can people find out about you? AKA drunk Disney. That’s what we’ve been calling it internally. He doesn’t like that. Yeah. So, uh, anyway, anyway, thank you guys so much for watching. Thank you. James Hicks, stock Rock, Gary, Dustin Stout, Amy Keys, everybody, uh, who’s been watching this show. We appreciate you wouldn’t be able to do the show without you or our friends over at Ecamm.

Find out more about them at ecamm.com/jeff. With that, we’ll see you guys next time. Bye everybody.