SHOW TRANSCRIPT

This transcript is automatically generated by Descript.  Any errors or omissions are unintentional.

[00:00:00] Stephen Cabebe: The more you can visualize and make that picture more vivid of the person you’re trying to help, the easier it becomes for you to extend that knowledge to everyone that’s online.

[00:00:10] Stephen Cabebe: So I will go through their story, I will go through their motivations, their deeper problems. So like how, their hip pain is affecting their ability to really enjoy their kids meeting Mickey for the first time. You know, like I’m going that deep. And then I’m gonna go into their goals maybe their three month goals, their six month goals, and then I’ll go into their deepest goals, their moonshots.

[00:00:32] Stephen Cabebe: What’s the biggest thing that they wanna achieve that they might not even realize they want to achieve? Once I have that story, then the content creation becomes a lot easier, and the way I word things becomes way easier. ’cause then I’m not like trying to come up with content on the spot. Now I’m thinking, okay, this is the person I’m trying to make content for. folks. Welcome to Creator News Live. I’m Jeff Sieh and you’re not.

[00:00:59] Conor Brown: And I [00:01:00] am Conor Brown, and this is the show that keeps you up to date on what’s happening in the world of the creator economy and so much more.

[00:01:06] Jeff Sieh: You ever had a piece of expertise that you knew could build a brand around but you had no idea where to start? Are you stuck trying to pick a Niche or niche that’s specific enough to stand out, but big enough to actually support a side hustle. Or maybe you’re already running something on the side and wondering how in the world you’re gonna stack a book, a podcast, a course, a social presence on top of a full-time job.

[00:01:29] Jeff Sieh: If that sounds familiar, you are in the right place.

[00:01:33] Conor Brown: Today we’re so excited because we’re joined by our friend Steven, who is a Doctor of Physical therapy and the creator of Fit for the Magic. Steven is the author of Disney Ready, your Pain-Free Parks Survival Guide. And the host of the Happily Ever Active Podcast, one of the most focused niche builders we’ve had on the show to date, he literally moved from California to Orlando so he could walk [00:02:00] Walt Disney World Weekly for his side hustle, and he’s going to break down exactly how he turned a very specific expertise into a real brand while still practicing physical therapy full time.

[00:02:12] Jeff Sieh: So sit back, clear your schedule, clear your mind to get ready for. This week’s episode of Creator News Live.

[00:02:19] Intro: Side Hustle Secrets. The doctor is in. Steven’s got the playbook. Let the magic begin. Walk strong. Be on your way. Fit for the magic on Creator News Live today.

[00:02:41] Jeff Sieh: There you go, Steven, your very own theme song. Thank you so much for being part of the show today.

[00:02:46] Stephen Cabebe: I love it. It’s a pleasure, Jeff. Thanks for having me here.

[00:02:49] Jeff Sieh: So I wanna dive right in because I think you have a fascinating story and you’re a doctor of physical therapy by day, and the guy behind fit for the magic as well. So take us back kind of to the start, [00:03:00] how this side hustle even became an idea.

[00:03:03] Stephen Cabebe: Yeah, so I, I talk about it a little bit in my book Disney Ready, but, before I even went to physical therapy school to get my doctorate, I had gone to Disneyland plenty of times. That’s where, my wife and I really started kindling our relationship together. And then when we first went to Disney World, before even.

[00:03:19] Stephen Cabebe: Long before even moving out here. We went with her family for a few days and by like day three or day four, I was wrecked. Like, my feet were hurting. I was falling asleep on carousel progress, which just so happens to be one of my favorite attractions and. Coming away from that initial visit, I was like, there’s gotta be a better way.

[00:03:39] Stephen Cabebe: and I didn’t really think about, you know, how to go about having a less exhausting trip until, you know, a few trips later. and a few trips later and three years after getting my doctor to physical therapy, I was like, okay. I, I think I know what it takes after, have gone having gone to Disney World several times and practicing [00:04:00] and experimenting and figuring things out to show people like what you need to do to have a pain-free Disney World vacation.

[00:04:07] Stephen Cabebe: so that’s where Fit for the Magic started and it eventually moved into a blog which moved into social media, which eventually moved into. A book and a course and then by thanks of Lou at Momentum, a podcast. So things kind of just built naturally over time.

[00:04:26] Jeff Sieh: Got it. Very, very cool.

[00:04:27] Conor Brown: That’s awesome and it’s so cool. And you know, to even go deeper into that, you wrote in your book how on that first Walt Disney World vacation, you had five hours of sleep, 25,000 steps, you’re falling asleep, like you said on Carousel of Progress. So you probably thought there’s gotta be a better way to do this.

[00:04:43] Conor Brown: Right? So first off, I wanna know, when did you come up with Fit for the Magic? Because I love that that. title just in general, and what prompted you to start, you know, was it the social media that you started with and then it became a blog? Like what, what [00:05:00] made you start in that medium to begin with?

[00:05:02] Stephen Cabebe: Yeah, really good question. so fit for the magic, like the, the name fit for the magic was a lot more recent. I had, or originally started as Disney, DPT. I really liked the way things sounded, right, DPTs at the end of my, credentials. So it, it made, it made sense and it sounded cool at the time. and after attending, after attending Momentum Retreat with Lou.

[00:05:24] Stephen Cabebe: we sat down and really brainstormed, a better way or like a more effective way to show my brand and that’s where fit for the Magic eventually came out. and

[00:05:35] Stephen Cabebe: towards the end of, of my, residency when I was getting my specialization, for physical therapy, My, my mentor noticed that I was really interested in just writing, writing about physical therapy related stuff. and he was like, you know, you should take that energy and maybe just start a blog, just start writing, regularly.

[00:05:55] Stephen Cabebe: And after writing some, going to Disney regularly, I was like, why don’t [00:06:00] we just combine these two things, my profession, something I really love and deeply care about. and then several months later, after writing weekly for my blog. Naturally that turned into, okay, let’s put this together and maybe start thinking about a book.

[00:06:14] Stephen Cabebe: and I knew at the time, early in this building of my side hustle business, like I need a way to show people I need more avenues to show people, Hey, you know, I’ve got this idea I wanna show you. So I was like, okay, no one’s gonna come to my blog unless they know it or they’re on social media. So why don’t I start a social media account?

[00:06:36] Stephen Cabebe: To bring people to my blog. That’s where in things initially started.

[00:06:40] Jeff Sieh: Got it. So the question I ha have I know some, physical therapists and doctors in physical therapy, and a lot of ’em do have side hustles, but very few pick a like niche, this specific. So why Disney parks? I know you mean. We love Disney. But I mean, that’s, that seems like a interesting and very, very [00:07:00] specific choice.

[00:07:00] Jeff Sieh: And why not? Did do like general travel or runners? ’cause I know you’re a runner. Like, you’re, you ran this morning or like aging athletes, like why did you go, why did you pick that specific niche?

[00:07:12] Stephen Cabebe: Yeah, I, so the first thing like you had mentioned is like, yes, there’s the love for Disney, but also I think after those first few trips to Disney World, that really hammered it home of like, Hey. There needs to be another way. And the more I was on social media, just browsing and on Facebook looking at different Disney World related Facebook groups, the more I saw, Hey there, I’m not the only one here.

[00:07:37] Stephen Cabebe: there is a need. There’s also a lot of people trying to give advice on what to do, but most of that advice is very surface level, or some of that advice is just not very.

[00:07:49] Jeff Sieh: Yeah, right. Yeah. You can say it. Yeah.

[00:07:53] Stephen Cabebe: Not very good. Yeah. So I was like, I, I, I wanna help people. and I naturally like that’s, that’s what I wanted to do when I got [00:08:00] into physical therapy school.

[00:08:01] Stephen Cabebe: Like we, we get into healthcare, to help people, right? And this is, this is the way that I can combine. love for Disney, helping people, but also having fun because part of it is just having fun, talking to people, understanding people’s problems, and then also going to the parks to experiment, figure out what works, what doesn’t.

[00:08:18] Stephen Cabebe: there’s a lot of aspects to it. I just really enjoy. So that’s where it is.

[00:08:23] Jeff Sieh: That’s awesome.

[00:08:24] Conor Brown: Going to the parks, experimenting. You know, I do that all the time for research purposes. I’m constantly drinking around the parks. Right, exactly. And it’s all for, it’s all in the name of research and science, so I get where you’re coming from and I think that’s so important. Steven, when you talk about.

[00:08:40] Conor Brown: Especially with the side hustle, right? We only have so much energy to use up every single day. So when we’re living our lives and we’re doing our daily things and we’re going to work, that takes up a lot of time. So how we choose to use our free time, if it is a side hustle, you gotta be passionate about it.

[00:08:57] Conor Brown: You gotta have fun with it, right? Because you’re [00:09:00] just gonna get even more burned out. So I love that aspect of it. You took it a step further, right? Because you originally lived in California, you moved out to Orlando to be closer to these parks, a side hustle all of a sudden creates a huge life changing move, right?

[00:09:19] Conor Brown: So walk people through that, like that massive life decision for a side hustle. I’m sure there was other aspects to it, but what prompted you to do that, and what prompted you to finally say, you know what? Let’s actually do it.

[00:09:34] Stephen Cabebe: Yeah, I, that’s a really good question. And I think the answer is gonna be a little bit more surprising than anything. So when I had started the blog, we were still living in California. We were going to Disneyland almost. Once a month, but we were living, you know, a six hour drive away. So it was still kind of a trek to get down there.

[00:09:51] Stephen Cabebe: Right. And I was able to start using my knowledge of Disneyland and a little bit of my knowledge of Disney World to start writing the blog, make social [00:10:00] media content. So making content from afar on the other coast wasn’t as much of a problem, but. When my wife got the signal, I guess you can call it a signal, she got invited to, she did the, college program, before we got married. After, right after we got married, literally like a week after our wedding, she got an email from Disney saying, Hey, we’re doing a college alumni program. Are you interested in signing up? And she looked at me and I’m like, yes. Go. We were still living in California at the time. Right. I was like, go like, let’s figure this out.

[00:10:33] Stephen Cabebe: Let’s see if you know you love doing Disney World again. Let’s see if you love living there. Let’s see if this works out. I think that was the first reason why we started thinking about moving out here. But then the more she loved living out here at Disney World, the more I was like, wait. This is an opportunity I can fully take advantage of. So the move, the original reason was a little different, but then it formed into, Hey, whoa, we could, we could take [00:11:00] advantage of this and, and use it for one, of course, more content, but also getting good quality, high quality information out to the people that need it the most.

[00:11:08] Jeff Sieh: Very, very cool. And I didn’t know there was even a college alumni program. So Conor, there’s still hope for you. Like there really is.

[00:11:14] Conor Brown: don’t think, I don’t think, I’ll be honest, I, I don’t think they’re gonna take me back, Jeff.

[00:11:18] Jeff Sieh: I think you, I mean, it’d be a great weight loss program where you go in and sweat in one side of those, you know, be a friend of like Pluto or somebody.

[00:11:24] Conor Brown: That’s true.

[00:11:25] Jeff Sieh: I’m just saying it’s a great way to get back in shape. so the question that was coming to mind when you were talking Steven, was that, because you’re doing the social media stuff.

[00:11:33] Jeff Sieh: you’re local, like what’s, where’s your audience? Is it mostly local? That is not, not your practice, but like, the people who are consuming your content, asking questions, getting your guides, all that stuff. Is it now expanded to like, you know, the world where people can, you’re getting people asking questions from all over?

[00:11:50] Jeff Sieh: Or is it still a local kind of thing that you’re doing for people who are going to Disney World, they come to, they see your stuff and like, oh yeah, I should find out where all the, you know, the water refill stations are [00:12:00] like, how are, where’s your audience coming from?

[00:12:01] Stephen Cabebe: Yeah, I think it’s a, it’s a pretty equal mix of locals, people mostly from the East coast, Midwest, and then like California.

[00:12:11] Jeff Sieh: Right.

[00:12:12] Stephen Cabebe: That’s that. That’s mostly where I see people coming from, at least the ones that I interact with the most.

[00:12:16] Jeff Sieh: Got it, got it. I just, I just was thinking that’s really interesting because, you know, you came from Disneyland, your, that world. I wondered if there was any crossover that was, coming up for that. One of the questions I have is like, okay, you’ve got this, you’ve got a book, a podcast, a course, a blog, a water refill, station map, free downloadable guys, and a very active Instagram.

[00:12:35] Jeff Sieh: So what did, did you launch first? And even Amy Kees says, Steven is amazing, the speed in which he’s accomplished. All this is incredible.

[00:12:41] Stephen Cabebe: Amy, thank you.

[00:12:42] Jeff Sieh: like, what did you do first? Like how, how did you, how did the ecosystem kind of grow from when you first started?

[00:12:49] Stephen Cabebe: Yeah, so it, it all started with a blog. that was where my, like interest in writing came about. After writing enough of the blog, I, I, I learned that okay, we can actually use blog [00:13:00] posts, expand upon them, and then eventually turn that into a book. But in order to get people to both my blog and to understand my book.

[00:13:08] Stephen Cabebe: I needed some sort of social media to help, raise awareness. So that’s when I started the Instagram account. And then from there, naturally, the next step was a course, because the course is. Basically a book in active format. And then from there, a podcast because then I can dive even deeper into the contents of my book, talk about more niche problems that relate to the Disney parks.

[00:13:34] Stephen Cabebe: so that’s where that kind of naturally came about. And that was over, uh, think that was over like the course of maybe two, three years. So things kind of naturally flowed from where I started, but also talking with and bouncing ideas off of other like-minded entrepreneurs.

[00:13:52] Stephen Cabebe: Yeah, we won’t say momentum, but, we’ll, we’ll say momentum. Um,I was trying hard on that one.

[00:13:57] Jeff Sieh: I know it’s hard. But anyway, if you summon him, if you say the same [00:14:00] three times, he will maybe show up in the comments. Um.One of the things that I forgot to do at the beginning, ’cause I was like so excited, but

[00:14:05] Jeff Sieh: the sponsor of this show is our friends over at Ecamm Ecamm dot com slash Jeff. You can say 15% on your first purchase by using Code Jeff 15.

[00:14:13] Jeff Sieh: They’re what’s make this show possible. We can take it as a podcast, do all sorts of cool stuff with the new dual mode. It’s just amazing and a great community. So go check them out at Ecamm dot com slash jeff. Conor, go take it away.

[00:14:25] Conor Brown: We have a lot of like-minded entrepreneurs, solopreneurs in the chat today, I have an audience question and I want you all to answer this in the chat. We just talked about the sacrifice that Steven made the, the huge life decision for moving across the country. Right? And of course, you know, His wife was a huge reason in doing that and getting these opportunities. But that’s the main thing, getting an opportunity and acting on it. To the audience answer this, what’s the biggest sacrifice, the biggest life decision you’ve made to better your side hustle or your [00:15:00] business? Drop it in the chat.

[00:15:01] Conor Brown: We want to know. And then for you, Steven, as we move on to this next section about building the content machine, which is really what you are, you’re a content machine. I wanna first start with, with the book, right? The book you wrote Disney. Ready? It’s, it’s not a short book. It’s not a pamphlet, right?

[00:15:19] Conor Brown: It’s, it’s a real book. Nine chapters. You got real research in there, which is more than I could even think of. I don’t know what a citation is, to be honest, but you put ’em in the book. While you’re doing that, how did you carve out the time to write and research and put together this full book while you’re working a full-time job in physical therapy?

[00:15:40] Conor Brown: Where’d you find the time?

[00:15:41] Stephen Cabebe: Yeah, I think so. This was like the, the blogging part. So I had mentioned earlier how the blogging, I was, I was, uh, regularly blogging and then it took some time for, to go from blogging to putting the book, the book together. But even putting the book together in the end took a lot of work. Right. So the [00:16:00] blogging itself was probably.

[00:16:01] Stephen Cabebe: You know, 10 to 12 months worth of content. But then after that, I still had to expand on those blogs ’cause those blogs weren’t as long as they could have been for the purposes of a book. And then once I had the idea of putting together a book, then I, of course, expanded the content, edited, re-edited, made sure all, all the pages were aligned, the nu the page numbers were aligned, like the formatting stuff was also a bit of a pain.

[00:16:26] Stephen Cabebe: Everything was like step by step, small things every day. and then also Amy and I were just talking about Amy Keys and I were just talking about this the other day, but life, it, it, it comes and goes in seasons, right? So there are troughs, there are valleys. This was one of those times where I was like, okay, this is something I really want to get done, get out into the world because I think it’s something that, you know, there’s nothing like it.

[00:16:51] Stephen Cabebe: Let’s put my head down. Let’s do everything. I can put all my energy into doing this to get it out as soon as possible. And that actually [00:17:00] meant like, okay, do a little bit less on Instagram, a little bit less on the blog so that I can focus more energy on. What’s more important right now? And then once the book came out, then I could refocus that energy into everything else.

[00:17:13] Stephen Cabebe: So that’s, that’s how I did it on top of working a 40 plus hour job.

[00:17:17] Jeff Sieh: So did you set a goal for yourself, like you. Like, I’m gonna write for an hour a night. And how long did it take you to actually get the book done? I think the, you heard and you kind of were inspired at a momentum where Lulu spoke, and I think that’s who you use for your book. So can you talk a little bit like about how much you wrote and then like kinda the process that you use with L Lulu?

[00:17:35] Stephen Cabebe: Yeah, so, let’s see. I think momentum’s typically in October, right?

[00:17:39] Stephen Cabebe: And I think from the time we had heard from Lulu at Momentum to the time the book ended up coming out, I think it was from October to probably February.

[00:17:52] Jeff Sieh: Okay.

[00:17:52] Conor Brown: Oh my.

[00:17:53] Jeff Sieh: That’s still amazing.

[00:17:54] Stephen Cabebe: like, to put, to put everything together. I, I think that’s, trying to think back, to put everything together.

[00:17:58] Stephen Cabebe: That’s what it took. [00:18:00] And the, the process through lulu was super easy. You literally just upload your files, you write the descriptions, you make sure you. cross your t’s, dot your i’s, that process is easy. I think the process of like formatting took a lot longer, and I think that’s where I spent most of my time.

[00:18:15] Stephen Cabebe: And of course, I had a lot of help along the way. I had a lot of, a lot of people I trusted to help edit my book, make sure things sounded coherent, make sure, made sure the tips sounded, Easy to understand. So a bulk of that was sending copies of my book to the people I trusted, waiting for them to come back.

[00:18:32] Stephen Cabebe: And then while they’re doing that formatting and then talking to someone to create the book cover. So that process, was the bulk of the work. ‘ cause by, by the time October came around, I think most of the book, if not all of the book, was pretty much written.

[00:18:45] Jeff Sieh: that’s that’s amazing. So was it. You kind of sound like you crowdsource some of it. Did you pay for an editor or did you just rely on your friends to kind of help clean it up and then you just kind of did it and shot it? Because I know some people hire an editor to go through it after [00:19:00] they’ve written everything.

[00:19:00] Stephen Cabebe: Yeah, I, not to give another shout out to Lou at Momentum, but thanks to people at Momentum, there are a lot of people that have experience in writing and editing, for like other people. So I was like, Hey, would you be willing to help me out here? And they graciously, graciously said yes. So I can’t, Jeff Conor, can’t be more thankful to have people from Momentum to do this man.

[00:19:18] Jeff Sieh: Okay. I

[00:19:19] Jeff Sieh: think, I

[00:19:19] Jeff Sieh: think that’s twice we’ve mentioned Lou, so just be careful.

[00:19:22] Conor Brown: Definitely wasn’t, wasn’t Jeff or I proofreading anything? I can guarantee that that

[00:19:27] Conor Brown: is, that is a bad idea. If you ask either of us,

[00:19:30] Jeff Sieh: Right. but yeah, but one of the things is, Steven, I know you use your book to like, give away things like a, like a free walking tracker, a free packing list, a free, stretches guide, And you use this kinda exchange for an email and it’s kind of a really smart list building place, so I’m sure that was pretty deliberate.

[00:19:45] Jeff Sieh: Did you, I know you’ve talked with Paul a lot and he’s kind of our group email expert. like what was the reason you wanted to write a book for like a business thing? Was it basically to build your list? Was it to actually get new clients? Like what was the, the play that you were thinking [00:20:00] about being really deliberate when you started to sit down and write this book?

[00:20:03] Stephen Cabebe: At first, honestly, man, it was, I just want to get this content out in like one coherent piece. that was the initial thought. And then when the book was written and I had talked to more people about it, I was like, okay, now, now this book is really more like a stepping stone in the ladder of, the, the, the content ladder that I’m, I’m creating.

[00:20:23] Stephen Cabebe: And now it’s like, okay, I’ve got the book. eventually I will have like preplanned exercise routines. But now, right now, currently I’m developing a one-on-one client program. where I am literally working one-on-one with people all over the US on building their body to make, help them be more resilient for the Disney Park.

[00:20:42] Stephen Cabebe: So now it’s like, okay, the book is really just the beginning. the one-on-one client work is where the magic really happens. Now,

[00:20:48] Jeff Sieh: That’s

[00:20:49] Jeff Sieh: awesome. That’s a, yeah.

[00:20:50] Conor Brown: I love the phrase that you just said, Steven and Jeff, I’m going off script Content ladder. So, you know, I assume you want your ideal person, your ideal [00:21:00] audience member to climb that content ladder. Is it, is it that specific? Is it, there’s a bottom rung and then there’s a top rung?

[00:21:08] Conor Brown: Like, like how do you define that?

[00:21:10] Stephen Cabebe: Yeah, for me it’s more like, it’s more like the levels of awareness, I guess, is what I was getting at, right? So when, when you’re building content, you always want to have several types of content to create, right? The, the type of content where people aren’t quite aware of their problem. So you wanna make, make them aware of their own problem, but also eventually make them aware of how the solution to their problem is going to help them attain their.

[00:21:30] Stephen Cabebe: Their biggest goals are their moonshots. And then from there, you know, giving them tips is also gonna be a big part of my content. and then calls to action are also gonna be a big part of my content. So like, those are the things that I think about when I make content. The book itself is like the how to, but also a little bit of the, Hey, this is what the solution is and this is where it could take you.

[00:21:53] Jeff Sieh: Got one follow up question real quick, Conor. I’m gonna off script.

[00:21:57] Conor Brown: Got one too,

[00:21:58] Jeff Sieh: okay? Here we go. It’s going.[00:22:00]

[00:22:01] Stephen Cabebe: It’s getting juicy.

[00:22:01] Jeff Sieh: One of the things is I wanted to know how much of your book is the stuff that you’ve written already for your, from your blog? Like what was the crossover like that, I mean, I’m sure you didn’t just like copy and paste your blog articles, but there may have been some ideas that you expanded in your book.

[00:22:15] Jeff Sieh: So how, how easy was it to kind of start with the, the blog content or was it just like a confidence booster that going like, I can write, so I could write a book kind of a thing.

[00:22:26] Stephen Cabebe: so, believe it or not, I think by the time the, the book had come out, about 80% of the blog content ended up going into the book. As I was writing blog content, I was thinking, okay, what. I guess this was like me subconsciously forward thinking things, but as I was writing the blog, I was like, what kind of stuff would people want?

[00:22:46] Stephen Cabebe: To know about leading up to their trip during their trip, and maybe even after their trip. and things didn’t come out on that sort of timeline. Like I didn’t release blogs on that sort of timeline, but then that’s the content that ended up coming out. [00:23:00] Once enough of that content came out, I was like, okay, now we can weave things together into a more cohesive piece of work.

[00:23:08] Conor Brown: That’s really cool. Another one that, that, another question that just got popped into my head. When you mentioned Steven, that you’re working with clients across the country for, for detailed planning and those sorts of things, how wide is that gamut when it comes to the goals that each individual wants to achieve?

[00:23:24] Conor Brown: Is it. A majority of people are like, Hey, I just wanna make sure that I have a pain-free Walt Disney World trip. Or like you did this morning, you did a run Disney event. Are there people that say, you know what? I want to be able to do one of those. Where are you kind of helping people? What stage?

[00:23:41] Stephen Cabebe: Yeah, that’s a, that’s a good question. It, right now it’s, it’s a mix of things. So I have a certain client right now who’s had ankle issues from past Disney trips, but is also active as it is. So right now our goal, or originally our goal was, okay, let’s make sure you can go through your next Disney trip and not feel [00:24:00] the pain in your ankle afterwards, we’ve reached that goal.

[00:24:02] Stephen Cabebe: So now the next goal for her is she’s thinking about doing a run Disney race. She’s never done one before. Let’s. Let’s work up towards possibly doing a run Disney Race in 2027.

[00:24:11] Conor Brown: That’s so

[00:24:12] Stephen Cabebe: client had learned quickly that if she’s not active, if she’s not, you know, strength training, then she’s not feeling as well at Disney during her trips.

[00:24:21] Stephen Cabebe: And she was like, well, I, I just really need some accountability so I can get back on track. And I’m like, okay, let’s work together and do that. So, a lot of different perspectives in terms of the clientele that I’m getting.

[00:24:32] Jeff Sieh: So, Steven, I have a Disney trip coming up, courtesy of Conor at the end of this month. So how quickly can you get me into shape? Like, do you have a week and a half? Is that enough time you can do

[00:24:42] Stephen Cabebe: But Jeff depends. Depends on where your activity level is. Depends on where your fitness level is. But oh look, even if it’s just a week and a half, there’s always something you can do to get started.

[00:24:51] Jeff Sieh: So yeah, I’m kind of in the middle of like, job of the hut and I don’t know, um,

[00:24:55] Conor Brown: What’s bigger than Job of the hut? Right. That’s

[00:24:58] Jeff Sieh: that’s the where I [00:25:00] start. So,

[00:25:00] Stephen Cabebe: I feel like I should not answer that question.

[00:25:03] Jeff Sieh: I what? Smart, uh, one, one of the things Amy, Amy says, and, and it raises a great question, she goes, one thing that Steven did that was so great, he brought his social media audience along his book journey.

[00:25:14] Jeff Sieh: She says, that’s so smart. So talk about that, like how did you do that on your, were you writing in public? Like talk about the way you brought your, your audience along with you on the, the book writing journey.

[00:25:26] Stephen Cabebe: First, Amy, you’re the biggest hype girl ever, so I love you for

[00:25:29] Stephen Cabebe: that. So I, I started by like, sharing my blogs, but then when I, realized that I could put things together into a book, I, I just started saying, Hey, you know, I’m putting together a book. This is what I’m doing right now. So I’ll post like, pictures of me editing on my laptop, or, at the time I was spending a lot of time, At the Disney resorts, just taking my laptop there and editing writing. So I’ll always post from there saying, you know, this is what I’m up to today. And then once the book writing process ramped up, I [00:26:00] was in the editing stages and I started working with someone to design the cover. I started showing the cover to, to my audience.

[00:26:06] Stephen Cabebe: And I like, I started first by showing my cover to my people on my email newsletter list. And then I would show to my audience. And then from there I would say, Hey, you know, what do you think? How should we make this look better? and from there, you know, I, I even went up to, I think I posted a reel on the first look at my book when I first arrived at my, at my house at the time.

[00:26:28] Stephen Cabebe: So, yeah, I, I tried to show pretty much every step of the process, which is really fun.

[00:26:34] Jeff Sieh: That’s awesome. That’s really cool.

[00:26:36] Conor Brown: Bringing your, your audience with you, I think also probably made them excited for the book just as much as as you did. Jeff, here’s a great comment from, from Sean too that I think is worth, especially when we’re talking about the book, Sean says, you probably can’t tell from my manly physique, but I don’t work out.

[00:26:54] Conor Brown: Steven’s book has helped me get moving after a long hospital stay and as an [00:27:00] accountability partner, even from far. Away. that’s really cool. And I know he was following your journey pre the book launch, so it’s just a great way to bring people into the fold. Steven, when we talked about, you gathering content and how you just talked about how anytime I’m at a Disney resort, I’m taking a picture to show people.

[00:27:21] Conor Brown: I’m here working on the book, I’m editing the book. Right. It’s so great. It’s such a blessing to be able to live in such close proximity to these parks. Right? A question we get a lot with, with these kind of Disney creators is. How does going to the parks, which in and of itself is one, one thing you love to do, and two, something that is a business and a side hustle, right?

[00:27:44] Conor Brown: How do you balance that? How do you go into the parks and enjoy it? Verse you go in weekly, you’re, you’re constantly finding and testing out new strategies. How much of it is, alright, I gotta go to the parks today to test out a new strategy, and how much is I [00:28:00] wanna go to the parks? And maybe we’ll just get a strategy as well.

[00:28:03] Jeff Sieh: Right.

[00:28:04] Stephen Cabebe: Yeah, man, that’s a good question. And it’s like, it’s a trap I think that so many of us content creators fall into as being locals, right? It’s really easy to be like, okay, let’s go into the park, make some content, and then just see what happens. But then you kind of, you fall into this mindset of like, you know, you’re always there for content creation and you start to lose the enjoyment of the magic.

[00:28:25] Stephen Cabebe: That’s kind of what you were getting at, right? Conor?

[00:28:27] Conor Brown: Yeah.

[00:28:27] Stephen Cabebe: And for me, the way I split things up is I always have some sort of checklist. Before going into the parks of what I want and maybe even planning, like how I want to record or write down or experiment with, I will always have a checklist of something that I want to do.

[00:28:48] Stephen Cabebe: And once that checklist is done, then I can take off my, you know, fit for the magic hat and then put on my, let’s just go have fun and chill hat.

[00:28:57] Jeff Sieh: Right.

[00:28:58] Stephen Cabebe: And, most of the time [00:29:00] that happens. And then of course, you know, sometimes I’m just gonna go to the parks. ’cause like, for example, we’re gonna be there on Sunday to watch, the new update on, the nighttime parade.

[00:29:07] Stephen Cabebe: ’cause now. Peter and Wendy, you’re flying, which is awesome. and some, sometimes, like I, I guarantee you, I’ll go to the Magic Kingdom this Sunday night and I’ll find something to either write about, try or record just spontaneously. and, you know, things come out naturally that way. So it’s a, it’s a mix, but when things come out naturally, I think that’s also when the best content tends to come out.

[00:29:29] Jeff Sieh: Love it. Yeah, totally agree. so Sean says also, he has a great newsletter, so make sure you go to, fit for the Magic and subscribe folks. but one of the questions I wanted to ask you is, you know, a lot of our, our people, Struggle with what to actually create content around.

[00:29:45] Jeff Sieh: And like you’ve got all these different buckets you could put things in. So how do you decide what becomes a podcast episode versus a blog post, versus an Instagram reel and or even a new book that you’re thinking about writing. So do you have a system for that where you kind [00:30:00] of maybe have a matrix of what goes where?

[00:30:02] Jeff Sieh: That would be interesting to people.

[00:30:04] Stephen Cabebe: a lot of my content comes from researching what people write on Facebook groups. There’s, there’s so many Disney World Facebook groups out there, but also just Disney related Facebook groups, researching on Facebook, on Reddit, on X. That’s where people tend to hang out to talk about their concerns, their pain points, and. Originally when I started doing a lot of that research, like I would, I would set aside time, maybe once or twice a week to research, but that started getting time consuming as I started to take in one-on-one clients. So, one way to help save time was actually to use AI to help do a lot of the research.

[00:30:40] Stephen Cabebe: For me, for me, that was grok because grok, I think it, connects to, or like has direct connection to. Both Reddit and X, where people tend to hang out. and that helped me find content to write about. From there, I would take that, that content, that list of content that Grok would come up [00:31:00] with, and I would pick and choose first.

[00:31:02] Stephen Cabebe: Like, Hey, what’s the easiest thing to write about right now? Or what’s the most important thing for the time of the year to write about ’cause seasons change here at Disney World, or, you know. Things change around here. So I would start by making content about that. And typically I would start with a podcast outline.

[00:31:19] Stephen Cabebe: That’s where I would start with my content creation from the podcast outline. That can turn into a transcript or a script. Which can eventually turn into a blog post. ’cause naturally they can come out like that. And then I can pick and choose content to create, Instagram posts, Instagram reels, posts on threads, and x and a lot of that is to, to repurpose that content.

[00:31:40] Stephen Cabebe: A lot of that is AI driven to help again, to help save time.

[00:31:43] Jeff Sieh: So just, this is another off script thing. Are you thinking, would you go through the process of writing another book? Like that’s a big lift? I know. Was it something like, oh now I, now how I have the kind of the itch that I need to scratch and come out with a new one? Or what are your thoughts on that?

[00:31:57] Jeff Sieh: Are you like, I am never writing a book [00:32:00] again?

[00:32:00] Stephen Cabebe: Jeff, another book’s gonna come out. it’s gonna happen. Like there’s, there’s ideas that I have not forgotten. Like I started thinking about more ideas after releasing the first book. I have not forgotten about those ideas. they’re very clear in the back of my mind and the fact that they’re still this clear in the back of my mind almost a year and a half later, I’m like, I think it’s natural to make those books come out.

[00:32:19] Stephen Cabebe: So it’s gonna happen.

[00:32:21] Jeff Sieh: Got it.

[00:32:22] Conor Brown: It’s kinda like Steven can relate to this. When you’re, when you’re running a race, when you’re running a half marathon leading up to it, you’re like, this is the dumbest idea. When you’re in the corral, you’re like, this is the dumbest idea. Why am I, when you’re running it, you’re like, this is the dumbest,

[00:32:34] Conor Brown: why do I sign

[00:32:35] Jeff Sieh: time, Conor,

[00:32:37] Jeff Sieh: I start running, I think this is stupid. Yeah,

[00:32:39] Conor Brown: You like walk into the fridge, you’re like, this is stupid. I should just have the fridge come to me. You know, all

[00:32:44] Jeff Sieh: very true. Very true.

[00:32:46] Conor Brown: And then once you cross the finish line, you’re like, all right, let’s do it again. Right. It’s like that. It’s, it’s, it’s all of

[00:32:51] Jeff Sieh: So Conor, I just, I just wanna say the only time I run is when I hear the words, free food fire, or the free foods on fire. Those are the only times I run. [00:33:00]

[00:33:00] Conor Brown: Save the free food. Save the free food. Steven, you talked about, you know, using AI for research and I thought that that was so smart. I think Grok is overlooked, um, for a number of reasons, but. It is the one that has the most direct access to actual people sharing things on the internet, which I think is super smart that, that you utilize that.

[00:33:20] Conor Brown: You did mention that you also utilize AI to help with repurposing and maybe some editing things. You have so much going on. I know a lot of our viewers and listeners utilize AI to help with those things, especially when they have a full-time job. So their, their time is already so. Finite that they can actually work on their side hustle.

[00:33:42] Conor Brown: What else are you using AI for to help in your content creation flow?

[00:33:46] Stephen Cabebe: Those, those are the biggest things. But there are a, a, a couple of other things that AI really helps me to hone in on. So, lately I’ve been to, to kind of go into a little bit more of the content creating side. I’ve been saving a lot of time on [00:34:00] my, commute to work in the mornings by using voice memos and I, my commute right now is like, I dunno, 25, 30 minutes long so I can.

[00:34:08] Stephen Cabebe: Open up my voice memo, hit record talk for maybe five to 10 minutes about whatever I will rant about anything related to my brand, and what I wanna talk about. I will then take that content, pull out the transcript from my phone, put it into AI and say, help me create content from here. and I mean, the, the, the prompt for it’s a lot more detailed than just that, right?

[00:34:30] Stephen Cabebe: But. That aside, you know, that will help me create, all the different types of posts that I’m thinking of. Also, on top of that, it’ll help me create at least some sort of rough email newsletter outline that I can then build into a blog, build into a podcast episode. So right now, like in terms of content, if you pull up, I’m using, right now I’m using chat GBT to do this, but I have probably.

[00:34:54] Stephen Cabebe: Two months worth of just two months, five days a week worth of different types of content that I [00:35:00] can pull from.

[00:35:00] Conor Brown: That’s awesome.

[00:35:01] Stephen Cabebe: So it’s, it’s helped so much saving time, like seriously.

[00:35:05] Stephen Cabebe: I, I’ve also been using AI to help, sharpen my sales process. I’ve started taking one-on-one clients, but that also means, discovery calls, talking to people that I’ve never seen before, doing cold calls.

[00:35:17] Stephen Cabebe: And then, I, most of those calls are on Zoom, so I’ll take those transcripts, pull it up onto ai, and then that’ll help me. Sharpen my own sales skills. Tell me like where I need to improve, what’s going well, what can be, what can work better. so it’s been, it’s been basically my par, my business partner at this point.

[00:35:36] Jeff Sieh: Yeah. That’s awesome. So, I don’t know if you’ve tried this yet, but there’s an app called Whisper Flow, which basically lets you speak into any of your apps. On your phone and it, and it uses AI so that you can stutter or whatever, and it’s still, it makes it perfect. Like I use it for every, it’s, it’s changed the way that I work.

[00:35:53] Jeff Sieh: We talked about it in the Mastermind the other day, but I, I hope I remember how to type. I mean, it’s that good, like I just use it for everything. so it’s, it’s, it’s [00:36:00] those kind of little things that make a huge lift in your business is so cool. And I love that you’re using those voice memos. One of the things is you’re, you know, you’re a doctor of physical therapy with an orthopedic certified specialist credential, but that’s like a serious stack of credentials.

[00:36:18] Jeff Sieh: So how much of your day job expertise. Feeds that side hustle, do you think because you have all those things behind your name and we’re not calling you doctor ’cause we know each other, but I, most of the time when I meet a doctor I go, Hey doc, or whatever. But, um, so, but how much does that side hustle, like sharpen your day job and vice versa?

[00:36:36] Stephen Cabebe: Yeah, so that was, that’s a really interesting question. the way things have helped. Each other. So, my credential has really helped me come up with a working diagnosis for my clients. What I mean by that is with my certification, that, that orthopedist specialist certification, that has helped me hone in my clinical skills so that I can, talk with a potential [00:37:00] client or with a patient in person.

[00:37:02] Stephen Cabebe: And have that one-on-one interview with them, talk about what’s going on, their pain points, what’s bothering them, and then I can come up with hypotheses to, figure out okay, what’s, what’s the possible cause of your. Pain and how can we help you out? Now in person, that interview will happen, and then typically after that I will do some sort of assessment with them.

[00:37:24] Stephen Cabebe: You know, get my hands on them to move them, see how they’re moving. But in my side, hustle things are a lot different because I’m taking one-on-one clients. Virtually, and I’ll have clients from all over the us. So that specialist certification has helped me so much in the interview part of, of seeing clients where I will ask specific pointed questions to help less so diagnose, but more so figure out where we need to work on things to help build a more resilient body so that they can really, enjoy their next Disney trip.

[00:37:56] Stephen Cabebe: And then on the other side. From side hustle to my [00:38:00] practice in person. Communication has been the biggest thing that ha that has come out of this communication. And I, I guess we can put that hand in hand with sales, right? Because if you’re not a good communicator, then you’ll have difficulty with sales.

[00:38:12] Stephen Cabebe: So my, one of my, I would say one of the, the things I’m working on the most right now is sales. And as I’m developing my ability to make the sale, I’m also developing my ability to communicate, which helps all over, especially in person.

[00:38:27] Jeff Sieh: Yeah. Very, very cool. one of the things that’s helping me with this whisper flow, speaking things that you normally type makes you become a better. Communicator, you realize I’m fumbling things around or Okay. I need to pause and think it through before I say anything.

[00:38:41] Jeff Sieh: So I think it’s a good skill and, and I love how you’re, you’re using both to help grow each other, each, each kind of, side of your business, which is really awesome.

[00:38:51] Conor Brown: Sales is the toughest thing. It’s the hardest thing. It’s the hardest thing to convince someone to buy something that you’ve put so much work into. You know, it’s, it’s crazy because even [00:39:00] though you know that you’ve put so much work into it, you still go about it sheepishly. You’re like, oh, well, it’s, it’s good.

[00:39:05] Conor Brown: It’s okay. You’re like, no, it’s great. It’s hard to say that people struggle with that. And I get it, Steven, you’ve built an awesome brand and you have so many different avenues that, that you’re in right now, creating the content, offering these products, being able to purchase a book now, one-on-one clients, and you’ve also been a great promoter of your own brand coming on this show, going on WW Radio, other podcasts, and you have a podcast of your own.

[00:39:32] Conor Brown: So I wanna know. What’s the vision? Where do you see fit for the magic heading in the near and then the not so near future?

[00:39:41] Stephen Cabebe: Yeah, so right now, and I, again, I was talking to Amy Keys about this the other day, but I am at the point in my side hustle where like the vision really is to make the side hustle the main hustle,

[00:39:54] Stephen Cabebe: and. I’ve got enough clients to where I can comfortably ask my supervisor at [00:40:00] work to reduce my hours. So I’m working on doing that first, which is, that’s been a one that’s been like asking that question was, I was really nervous about doing that.

[00:40:09] Stephen Cabebe: But two, like I realized, okay, if I don’t do this, then I can’t, I cannot build more. because that’s really what I want to do, right? So. Right now I’m headed towards focusing more of my time on this, and then I want to take on more one-on-one clients. But eventually, and I talked about this with Paul, because he came up with this idea, but I love it and I talked about it with Amy too, but like.

[00:40:35] Stephen Cabebe: Getting different cohorts for different times of the year and getting groups together to physically get ready for their next trip. So we’re thinking about like the pop most popular times to visit Disney or to travel even. So springtime, summertime, and then the fall into the holidays. Those would be like different cohorts where maybe, you know, two to three months beforehand we would start working together as a group, go [00:41:00] through a. A rehab or strengthening program, asynchronously and then meet maybe once a week synchronously to answer questions, talk about things more in depth. So a combination of group cohorts on top of one-on-one clients. And then again, that’s gonna be the top of the ladder where everything else I that I create is gonna keep on going.

[00:41:20] Stephen Cabebe: That’s gonna keep running, you know, in the background. But like that’s, that’s the vision. Coming up in the next couple years, maybe even sooner, I’d probably put a shorter deadline just to get me to do it sooner, you know?

[00:41:31] Conor Brown: Well, let’s say con congrats. ’cause I mean, just asking for less time at work. I mean, that’s Congratulations in and of itself and to be able to take that leap of fate. Good for you, dude. That’s, that’s freaking awesome.

[00:41:44] Jeff Sieh: Yeah, the thing, I mean, you could even do a cohort for people who wanna get ready for run Disney, like the Fat Guy’s guide to get getting off the couch, you know, for like, put down that, that bar taco and run and start running. Yeah. So.

[00:41:57] Stephen Cabebe: Jeff, in my client journey. So one of the things [00:42:00] that I do, if if you don’t mind me going a little bit, I guess off script on this point, one of the things that I do to like, Keep building slowly over time is I’ll spend 15 minutes one time a week on just honing in my client journey, in terms of what we’re gonna work on, where we’re gonna be headed.

[00:42:14] Stephen Cabebe: And right now, the clients that I’m taking in are those that want to get. More healthy for Disney that want to get more comfortable and, confident in their bodies when they’re traveling, but eventually that journey is going to be, you know, getting into their first run Disney Race. So, yeah, I, it’s not like, it’s not like I haven’t thought about that.

[00:42:33] Stephen Cabebe: That’s definitely in the plan too. That’s part of the vision.

[00:42:36] Jeff Sieh: So Amy goes, I was wondering if Bar Taco was gonna come up. Well, Conor actually we’re all gonna crash at Conor’s place ’cause he like, he’s right next door now. That’s why he moved

[00:42:44] Conor Brown: It’s come

[00:42:45] Jeff Sieh: So he

[00:42:45] Jeff Sieh: could. So he can have his, his tacos. by the way, this show as always, it’s sponsored by our friends at Ecamm.

[00:42:51] Jeff Sieh: they’re, they don’t do running, but they keep me running with this show. Look how that segue. It was perfect, wasn’t it, Conor, that’s saw your face, but we’re gonna go

[00:42:59] Jeff Sieh: with [00:43:00] it So Ecamm dot com slash Jeff, you say 15% by using, the code, Jeff, 15 at your first purchase. So, I wanted to know you guys as we’re kinda going to this next section really quickly was, you know, Steven says, knowing your why is one of the most important pieces that you can, you know, figure out.

[00:43:16] Jeff Sieh: So one word, drop it in the comments wherever you’re watching from. What is your why for your side hustle? Like, drop it in the chat. What’s your why for doing what you’re doing? Steven mentioned at the beginning, helping others was a big part of why he wanted to do this, and it’s kind of the core of what he does.

[00:43:32] Jeff Sieh: What’s your why for your side hustle? Let us know. And so I wanna talk about advice for creators because you’ve been doing this, everybody’s kind of astounded at the speed that you’re doing at all the things that you’re doing. but what we just talked about, the core ideas in your book is that people need to know their why.

[00:43:45] Jeff Sieh: I. So what was your why and I already gave you one. You can’t use that, for fit for the magic. what was your why for fit for the Magic as it evolved for this side hustle as it’s grown? Like I may you, maybe you had to like something in the beginning. It’s like, okay, this is an idea. Okay. It’s kind of working now I gotta kind of really, [00:44:00] what is my why for doing this?

[00:44:01] Stephen Cabebe: Mm-hmm. Yeah. Or originally it was like, look, it doesn’t have to be this. Like you don’t have to be in pain at the end of the day. You don’t have to be so exhausted at the end of the day. You don’t have to feel like you need a vacation after your vacation.

[00:44:14] Jeff Sieh: That’s right.

[00:44:15] Stephen Cabebe: there, there is another way. And that, that’s where the content started coming up.

[00:44:19] Stephen Cabebe: Right now it’s, it’s formed, it’s changed a lot actually in the last, like three months now that I’ve started working with one on one clients and I’ve, I’ve literally heard their pain points, literally heard their stories, their why. I’ve heard their whys, what they wanna do, what really motivates them, and now it’s like.

[00:44:36] Stephen Cabebe: I want to help you be healthier, be more confident, be more resilient into your next decades, because so many, like so many of the people that I’m talking to are also young parents. Who have had parents of their own and grandparents of their own who they’ve seen go through health changes and not good ones.

[00:44:56] Stephen Cabebe: They’ve seen them, you know, deteriorate, and they are like, I [00:45:00] don’t want that to happen to me. And I’m, I wanna be here to say, yeah, you don’t have to have that happen to you. Let’s get you into your next few decades confident. So that’s right. Now that’s my why.

[00:45:10] Jeff Sieh: So one of the things I want you guys to pick up what Steven has done, and he probably, he probably has done it very consciously, but, the. The thing that he has done with his whole message in his book, it goes back to StoryBrand, and we’ve talked about this on the show before. He’s not, he’s not the hero of the story.

[00:45:26] Jeff Sieh: His clients are the hero of the story. He’s like the Obi Wan Kenobi who’s coming along beside them and helping them get to the goal that they wanna go to. And I think what you have done is a perfect like example for the StoryBrand framework, which is like, you’re not the hero. Your business isn’t the hero.

[00:45:44] Jeff Sieh: Your clients are the hero. And I’m gonna help you. By giving you the tools to become the hero of this, of your own story. So I think that’s a really cool thing that you’ve done. I’ve heard it throughout your entire thing of what you’re doing, your why, all that stuff. But you’ve really made the, your clients the hero, and I think that’s something we [00:46:00] could all take away from this.

[00:46:01] Conor Brown: Absolutely. And I think a big thing too is, you’re so good at showcasing your own expertise, you know, as a doctor of physical therapy, as someone who specializes in this. But a lot of the times, Steven, when, when someone does. Wanted to have a side hustle where they’re selling their expertise and they’re establishing themselves as an expert.

[00:46:21] Conor Brown: They have a difficulty of showcasing that sometimes they freeze up when it’s their time to actually turn their knowledge into a product or, or something like that. Whether it’s, you know, a physical therapist or a financial advisor or a marketer, right? Who, who does this in their day job? Wants to create it and, and turn it into a, a side hustle for the masses.

[00:46:44] Conor Brown: What’s some, advice you could share with those people who, who have an expertise, who want to create a side hustle on it, but are just nervous about showcasing their expertise?

[00:46:56] Stephen Cabebe: Yeah. So when it comes to these types of people [00:47:00] that, so I I, I’m under the assumption that these people that want to turn their knowledge into the, into a product, have some sort of experience in their field, right? Not, not necessarily like a new grad from physical therapy school, right. But people that have already helped their own set of clients to reach their goals.

[00:47:16] Stephen Cabebe: So. What helped me a lot in my journey was writing down my ideal client, and for me, that actually meant writing their story. So, you know, to go back to the hero’s journey and, and making it all about my client being the hero, I’m going to describe them and I, I’m gonna put as much detail as I want, but like, the more detail, the better.

[00:47:40] Stephen Cabebe: Right? 37-year-old female mother of two, you know, they go to Disney maybe two to three times a year. Maybe they spend seven to 10 days at a time. Like that sort of detail helps you internalize the person that you are trying to help. And the more you can like the more you can. visualize and make that [00:48:00] picture more vivid of the person you’re trying to help, the easier it becomes for you to extend that knowledge to everyone that’s online.

[00:48:07] Stephen Cabebe: So I will go through their story, I will go through their motivations, their problems, their deeper problems. So like how, for example, how their hip pain is affecting their ability to. Really enjoy their kids meeting Mickey for the first time. You know, like I’m going that deep. And then I’m gonna go into their goals and their, maybe their three month goals, their six month goals, may, and then I’ll go into their deepest goals, their moonshots.

[00:48:34] Stephen Cabebe: What’s the biggest thing that they wanna achieve that they might not even realize they want to achieve? Once I have that story, then the content creation becomes a lot easier, and the way I word things becomes way easier. ’cause then I’m not like trying to come up with content on the spot. Now I’m thinking, okay, this is the person I’m trying to make content for.

[00:48:53] Stephen Cabebe: Let’s write to that singular person.

[00:48:55] Jeff Sieh: See, that’s a mic drop moment right there. That’s, that’s worth the price of admission, folks. Right. [00:49:00] That’s awesome. Thanks Steven for that. That’s good. Um,we are at the end of our time together. This is. Been awesome. I hope you guys have enjoyed, we’ve got one more, special edition of Creator News Live, doing the Side Hustle Secrets, and Conor Brown is gonna be our guest for next week.

[00:49:14] Jeff Sieh: ’cause he’s, he’s doing all the things. Yeah, you didn’t know that you are now. so, we’re gonna be talking with him, so make sure you guys ask the hard questions of Conor. ’cause he, he pretty much gets a pass on most of these, during the show. So write some, write some hard ones down for him. but Steven, this has been amazing.

[00:49:28] Jeff Sieh: Where can people find you? Grab the book. Subscribe to Happily Ever Active you know, and get these free guides that you, you talk about so much. So where can people find out more about Steven?

[00:49:38] Stephen Cabebe: Yeah, everything you can, you, you can look for is going to be on fit for the magic.com. The blog is on there. The book is on there, happily Ever Active. The podcast is on there. I, I released an episode a few weeks ago on, how to have a pain-free visit to Flower and Garden. so that’s a, that’s a fun one that I’ve been getting a lot of good feedback on.

[00:49:57] Stephen Cabebe: And then in terms of, you mentioned [00:50:00] Jeff, the water refill stations fit for the magic.com/wdw water. We’ll get you to that map. And then one of the guides that has been a lot more popular recently has been the 10 Mistakes that Disney Guests make that result in a Painful Trip that’s gonna be at Fit for the magic.com/ten.

[00:50:15] Stephen Cabebe: So one zero.

[00:50:17] Jeff Sieh: Awesome. So much good stuff. Steven, thank you so much for being on the show today. This has been amazing. Thank you for all of our great, people who show up and give comments like Amy Keys, Paul Gowder, but mostly Disney. Of course. Angel Littlefield Carpenter showed up as well. Thank you guys so much.

[00:50:33] Jeff Sieh: We’ve been able to do the show without you. Also, thank you to our sponsors, Ecamm. You can find out more about them at Ecamm dot com slash jeff Conor Brown. Where can people find out more about the amazing. Unsinkable.

[00:50:45] Conor Brown: Vacation kingdoms.com and at Vacation Kingdoms across social media. Follow me, reach out to me if you have a trip you want planned. Jeff, I feel like we underutilized the phrase the doctor is in on

[00:50:57] Conor Brown: this episode

[00:50:58] Jeff Sieh: We

[00:50:58] Jeff Sieh: did. He was in.[00:51:00]

[00:51:00] Jeff Sieh: he showed up and he showed up. Great. by the way, I’m gonna social media market world at the end of this month. Gonna be speaking there. If you’re there, I’d love to say hi to you guys, but also Conor Brown helped me plan my trip for the end of that, uh, time there.

[00:51:12] Jeff Sieh: Abby and I are gonna be hanging out at Disney for three days, so, utilize Conor. He’s got a great email series when you sign up, helps you figure out all that stuff. So make sure to follow Conor Brown at all the socials. And with that folks, we’ll see you guys next time.

[00:51:24] Jeff Sieh: Bye everybody. Have a great week.