SHOW TRANSCRIPT

This transcript is automatically generated by Descript.  Any errors or omissions are unintentional.

[00:00:00] Tanya Smith: Don’t ever feel shamed. Because you’re working a full-time and you’re doing your business on the side. I think there was a lot of that shaming going on, especially early on in my career, where people were like, why don’t you just quit and just do this full-time?

[00:00:15] Tanya Smith: It wasn’t the right time for me. It wasn’t the right time for my family.

[00:00:20] Tanya Smith: You get to make that choice and don’t ever feel ashamed because you’re doing or juggling both. That is a personal decision, and it’s your story that you’re writing chapter by chapter.

[00:00:36] Jeff Sieh: Hello folks. Welcome to Creator News Live. I’m Jeff Sieh and you’re not.

[00:00:40] Paul Gowder: And I’m Paul Gowder, and this is the show that keeps you up to date with what’s happening in the world of the creator economy and so much more.

[00:00:47] Jeff Sieh: You ever thought about what it takes to keep a side hustle going, not just for a few months, but for over 20 years? Maybe you, you’re wanting to build something on the side, but feel like you just can’t quite crack the code on turning your content [00:01:00] into revenue. Or maybe you’ve been putting out videos, going live, doing all the things, and still feel like nobody’s watching.

[00:01:07] Jeff Sieh: If any of that sounds like you, then you are in for a treat because you are in the right place.

[00:01:11] Paul Gowder: Today we’re joined by Tanya Smith, the founder of Get Notice With Video and the host of Stream, Michael, a boss. she has spent over two decades helping service providers turn live streams and podcasts into revenue using her boss framework. Can’t wait to hear more about that. And she does it all without, depending on algorithms.

[00:01:27] Paul Gowder: She’s sharing what’s working, how she’s using ai, and the lessons she’s learned from 20 years of building a business on the side.

[00:01:35] Jeff Sieh: So sit back, clear your schedule, clear your mind to get ready for this week’s episode of Creator News Live.

[00:01:41] Theme Song: Side hustle Secrets 20 years deep. Tanya’s got the framework. No more losing sleep. Be seen, heard and paid. She’s showing the way. Boss up Your content on Creator News Live [00:02:00] today.

[00:02:01] Jeff Sieh: Every time it. It just gets so much better. It’s so much fun. love doing that. It’s so much fun to do. thank you Tanya for being on this show today. This is gonna be awesome.

[00:02:10] Tanya Smith: you for the super cool intro in that, that image, the, the song, all of it, like

[00:02:17] Tanya Smith: that

[00:02:17] Jeff Sieh: who, who helps me put it together, she goes, when she turns her head, there’s a bun, you can’t use it. I’m like, she’ll be okay. She’ll be

[00:02:23] Jeff Sieh: fine. Like, it’s, it was good.

[00:02:24] Tanya Smith: Sometimes I have a.

[00:02:26] Jeff Sieh: Yeah, so there you go. So, anyway, what makes this all possible to be able to pull this stuff off, is our, our friends over at Ecamm, they’re what we’re producing the show with.

[00:02:34] Jeff Sieh: You can find out more about them by going to Ecamm dot com slash jeff. Use code Jeff 15 for saving 15% on your first purchase. They’ve got all sorts of cool stuff coming up. They’ve got like three camps this year. We’re doing, they’re doing one in the uk. They’re doing one in Chicago, which I’ll be at, and then they’ll be their, their big flagship one in, in, Portsmouth.

[00:02:50] Jeff Sieh: So, if you wanna know about that, go make sure you go to Ecamm. But thank you so much for Ecamm for sponsoring the show, Ecamm dot com slash Jeff. but let’s just dive into this, ’cause [00:03:00] this is really good. We’ve been talking about side hustles. We had Sean on last week. We got some cool guests coming up.

[00:03:04] Jeff Sieh: But Tanya, I really wanna talk to you about kind of like your. I guess origin story, but I also wanna know from the people watching, like you’ve been side hustling for over 20 years, so I wanted to let you guys to let me know if you are currently running a side hustle, let me know in the comments. Or maybe you’re thinking about doing a side hustle.

[00:03:24] Jeff Sieh: Let us know which one you’re doing, because I think a lot of people are doing this. Sometimes it’s a little quiet and some people don’t even know. Like we didn’t even know Tanya was doing it for so long. So it’s really, really cool. So Tanya, you’ve been doing this side hustle thing for 20 years, so take us back to the beginning, like what was that first side hustle you did and what actually make made you start.

[00:03:45] Tanya Smith: Ooh. Okay. I had to think back when you, invited me to this show because it has been such a long time and I definitely did not start with video, let me say that. because I was one of those people who said, don’t ever put me on camera. [00:04:00] I’m not a camera person. And so I actually started. I was actually stressed out.

[00:04:07] Tanya Smith: I was distressed because my husband and I were not living together in the moment. we were in Indianapolis initially. We had just had our first child. She was only a few weeks old when, when I moved to Dallas and he was still in Indiana. And it was right around the whole, I think it was around the nine 11 thing initially that we moved, or I moved here and I was alone walking in the mall, pushing my baby carriage crying.

[00:04:36] Tanya Smith: And this woman walked up to me and said, you know, hey, I just wanted to talk to you and let you know that there is, you have options. I don’t know what made her think that she needed to say anything to me,

[00:04:49] Jeff Sieh: Wow.

[00:04:51] Tanya Smith: I felt like I was, they call it the golden handcuffs when you work for corporate and you’re kinda tied because the money is coming in, it’s stable, it’s sustainable, [00:05:00] all of that.

[00:05:00] Tanya Smith: And so she offered me an opportunity to be a Mary Kay salesperson, and that was my very first side hustle because I took the message that she shared about having the freedom to choose and to create your own path. But my path was not cosmetics. I learned pretty quickly that, I wanted the freedom, I wanted the creative expression.

[00:05:26] Tanya Smith: I wanted the decision making power, but I wasn’t quite sure that sales was my thing. I just knew that I loved being in this space where I could mentor other women. And that was where I found that my gift.

[00:05:40] Tanya Smith: That’s where I was supposed to be. It just was an iteration over the years of different opportunities to be coaching and mentoring, and so it morphed into a whole bunch of other things, Jeff.

[00:05:52] Jeff Sieh: did you get the, did you get the pink car? Did you

[00:05:54] Tanya Smith: No, I didn’t make the pink car

[00:05:56] Jeff Sieh: well it’s, it’s so funny ’cause that’s kind of your brand colors, you know, it’s

[00:05:59] Tanya Smith: I know,

[00:05:59] Jeff Sieh: [00:06:00] Pink is a big part of it. So I just wondered, I just wondered.

[00:06:02] Paul Gowder: Yeah.

[00:06:03] Tanya Smith: It’s funny because initially my colors for my business came from my HR background. ’cause in the corporate world I was starting to move into the HR and training field and I started with a really deep burgundy color back then with my first real business outside of Mary Kay, my first coaching business.

[00:06:24] Tanya Smith: And that morphed over the years and got brighter and brighter as I became more mature and more confident

[00:06:30] Tanya Smith: in my business. That’s really cool. That’s really cool. I love origin stories.

[00:06:35] Paul Gowder: Yeah. That’s cool.

[00:06:36] Paul Gowder: So at what point in your side hustles did you realize and make the mindset shift that these weren’t hobbies, that you had real businesses and started treating them like that?

[00:06:44] Tanya Smith: You know what? That’s a really excellent question too, because initially I just thought, Hey, I’m doing this because it’s my way to have this creative freedom. But I never thought, okay, this is gonna make me money and this is something I really want to do. It was when I started seeing the [00:07:00] impact of the work that I was delivering.

[00:07:02] Tanya Smith: And initially, like I said, I started my very first outside of cosmetics business was focused on an HR arena. It was in career coaching, and I was starting to create a name for myself, but I did not love the work. I didn’t wanna write resumes for people,

[00:07:18] Tanya Smith: and I didn’t wanna talk about jobs and promoting yourself in a career because I was.

[00:07:24] Tanya Smith: Kind of moving mentally away from that. But what happened is people started seeing what I was doing and how I was actually able to fill a room. It still was an audio room,

[00:07:35] Tanya Smith: not video, but I was filling telesummits and I created my very first product, which is crazy. I went to find this for y’all, but I created a telesummit around career called the Women of Color Career Success Telesummit.

[00:07:51] Tanya Smith: And I sold, look, these CDs.

[00:07:54] Paul Gowder: Wow.

[00:07:55] Tanya Smith: Is that crazy? Right? Because I actually was able to attract [00:08:00] a bunch of different speakers from around the world to talk about how women could be promoted in their career. And that was where I saw, okay, there’s an opportunity here because I could sell these and I could actually earn money from them, and I was making a positive impact.

[00:08:16] Jeff Sieh: Yeah. That’s awesome. It’s, it’s so funny ’cause back in the day I had one of those robot printers, the CD printers. I could have produced that for you. Like I had that thing that would take it and print, do like an inkjet printer. And I would stay up till like two, three in the morning getting this out for different clients.

[00:08:33] Jeff Sieh: And back then the, the, remember the credit card CDs where you could, it would look like a credit card and it would fit in the little tray and it sounded like something was gonna explode and your, when it started winding up. Thank you. I did that. Yeah, you can thank me for those. but anyway, so crazy. So I, I kind of wanna note you, you know, kind of went to the side hustle and you founded Get Noticed with video LLC Wa.

[00:08:54] Jeff Sieh: Was there like a specific moment you mentioned, you know, the Mary Kay thing, the CD thing, when it, [00:09:00] it like a turning point that pushed you to go all in on video? Because you’ve mentioned that you are very much an introvert, getting on camera wasn’t your first idea. Like, what, what made you go in that direction?

[00:09:12] Tanya Smith: Yeah, my initial businesses were based on things that I just love to do. I’ve al always had this knack for systems, workflows, tech. I could always pick up any piece of technology, any software, any digital app, learn it, no matter how complicated it was. So HTML code, all of that. Initially I was just trying to find my way.

[00:09:34] Tanya Smith: So I was putting feelers out there, right? And so people knew me because of the systems. They knew my SOPs. And back then I was doing videos without my face, but showcasing workflows and doing reviews of digital apps and that type of thing. And I realized the power of video because video captured the audio, plus it also had the visuals on screen, plus you could transcribe it and use the [00:10:00] text.

[00:10:00] Tanya Smith: I realized that fairly soon, after I started to find my sea legs, right? And to really get a grip on, okay, I am, I am a business owner. Once I made that commitment. And so what ended up happening is because I recognized the power of video, I formed Get notice with video LLC, it was available as a domain.

[00:10:23] Tanya Smith: And I thought, okay, well this must be mine. It’s meant for me.

[00:10:26] Jeff Sieh: There you go.

[00:10:27] Tanya Smith: And, and I started going in on video from the angle of recording over slides and that type of thing. But I, and recording over screen shares, but I still wasn’t sold on putting my face on camera. It wasn’t until I realized at one point that my reach was not where it was. I couldn’t, there was no longer the opportunity for me to go on Twitter, send out a tweet and fill up a room. It wasn’t happening anymore.

[00:10:55] Jeff Sieh: got

[00:10:55] Tanya Smith: it was right around the time that my husband was also going through cancer [00:11:00] treatment, chemo for colon cancer at a very young age too. When we realized that I was trying to make this shuffle of all the different things.

[00:11:08] Tanya Smith: So I still had the corporate, I had two kids, I had three dogs. I had the husband right, who was overseas even at that time, and I needed to make some decisions about how I wanted to roll. So the thing that came out of this is Tanya, when you do the things that others don’t, you get the opportunities that others won’t.

[00:11:28] Tanya Smith: People don’t wanna show up on camera, you don’t wanna show up on camera, but you see the social platforms are asking for you to do that. So I decided I’m gonna try live streaming for a year ’cause I knew I needed a runway. I’m gonna try

[00:11:45] Tanya Smith: to put my face on camera. I’m gonna see how this goes for a year, once a week, and if it works, then I’m all in and I’ll stay with this.

[00:11:55] Tanya Smith: If it doesn’t, then I quit and I’m gonna just focus on being normal [00:12:00] and being doing my corporate thing and calling it a

[00:12:03] Tanya Smith: day. The reason why I chose live streaming is because I knew I didn’t have to worry about production and editing, and I could keep it really simple. Get on camera and get off.

[00:12:14] Tanya Smith: And that was the morphing of get notice with video into live streaming into stream.

[00:12:18] Tanya Smith: Like a boss.

[00:12:19] Jeff Sieh: That’s awesome. I, I love it that you gave yourself, first of all, a runway and you said like, it, it was an experiment. You, you were, had a hypothesis. You experiment and doing the things that. Other people won’t do, or it won’t scale, I think is important. Like it’s, it is hard. Like every Fri I say this all the time, every Friday I wake up and go, what am I doing?

[00:12:39] Jeff Sieh: Like this, this? Nobody’s gonna show up. Nobody. Sh And then I see people like showing up and I just like, oh, okay. But, it’s really funny because so many people like Dustin Stout, founder of Magi, very successful AI stuff going on with him. Uh, he said he did the side hustle thing for, uh, 12 years. And then his first side hustle was also direct marketing, [00:13:00] MLM selling legal and identity theft services, which is crazy.

[00:13:04] Jeff Sieh: And then, so many people are saying like, Tanya’s the real deal. I’ve learned a tremendous amount from her. So like people. Like from just showing up, every week and being consistent and putting out good content. You’ve developed this community that watches you and, you can fill up a room, right?

[00:13:18] Jeff Sieh: Like I’ve seen, I was lucky enough to share the stage with Tanya at Pod Fest. We did a, like a panel and it was so fun to see the people that she brought with her and the, the people she touched just from being on stage. That all started from the courage to try and experiment and then following it through, not just doing it once and going, oh, that didn’t work.

[00:13:38] Paul Gowder: But a consistent, like year long thing, which I think a lot of people don’t do. But I think a lot of people stop right, right in front of the finish line. They don’t ever try it, and it’s just they stop too early. Yeah, that’s, yeah, so true. I think one of the things that makes people stop is when they feel like they’re not getting any traction or, or they’re, you know, there’s nobody listening. So how do you push through that and, you know, get [00:14:00] through when, when you feel like there’s nobody in the room, especially

[00:14:02] Tanya Smith: Yeah. You know, that’s an interesting story too because one of the questions I think a lot of people ask is, do you ever think you wanna quit? And there were many times, especially within the first, I’d say 60 to 90 days of doing this livestream experiment where I thought nobody is watching.

[00:14:19] Tanya Smith: So why am I doing this? Is it even worth it? And It was one time I actually didn’t show up when I said I was gonna show up. I didn’t show because I thought nobody cares. And in my inbox I started getting messages asking, where are you? What happened? Why aren’t you alive?

[00:14:38] Jeff Sieh: Mm-hmm.

[00:14:38] Paul Gowder: Awesome.

[00:14:39] Tanya Smith: And I realized, okay, so I must be making an impact.

[00:14:43] Tanya Smith: There’s something there, even if it’s one person. I developed this mantra, one message, one person right time. Whenever I showed up, I realized it wasn’t about me

[00:14:57] Tanya Smith: and it wasn’t about me having [00:15:00] 10,000 people following or watching. It really was about the one person who asked, where are you? I need you. I need to hear what you have to say. That’s when I decided that’s what made me continue to move forward. Paul, and I don’t know, there’s different things for everybody. There’s different buttons that each of us will find are pressed to make us have that discipline. For me, it was being absent and then being asked, where are you?

[00:15:26] Jeff Sieh: Yeah,

[00:15:27] Tanya Smith: That made a big shift for me in mindset.

[00:15:30] Jeff Sieh: our friend Lou Mongello, he’s, he’s supposed to do a show every Wednesday and he’ll skip ’cause he’ll be traveling or something and oh my gosh. People are like, just like you, Tanya. Were like, are you okay? Was he in an accident? Why isn’t he here? You know, because you build up a community and then also you’re consistent at the same time, you know, every week.

[00:15:46] Jeff Sieh: and you, I know you’ve had the same experience, but when you go to a conference, like Social Media Marketing World, or a podcast fest or whatever, you have people come up to you and say, I love your show. I watch it, you know, every week. And they never comment like, you’ve never seen them before, [00:16:00] and they’re, and you’re like. What? Okay, say something and I’d love to talk to you during the show, but there’s this whole people who just consume and never post. And we forget about those because we don’t see, I don’t see, like, you know, Gabe in the comments or all, all these D Lou Mongello he actually popped in

[00:16:16] Jeff Sieh: he must be on a plane. He’s bored probably what he is doing, but Yeah, he goes, Hey, hey, I could hear you.

[00:16:21] Tanya Smith: Hey Lou.

[00:16:22] Jeff Sieh: yeah, so, and we were just talking about momentum that Tanya needs to come to that, but, one of the things, let me pull this up. Bob even says, this goes Tanya’s a star and the most consistent leader in this space for over a decade.

[00:16:33] Jeff Sieh: He’s always inspired by her. So those kind like by showing up and being engaging, I mean, and you’re not doing it to. To take money from people, you’re doing it because you’re, you’re a giver. And I think that makes a different too, ’cause people kind of suss out that of thing. But Tanya, before we move on to this next section, I wanted to ask you like, what’s one thing about your side hustle journey, that would surprise people?

[00:16:57] Jeff Sieh: Something that you usually don’t share, maybe in your live [00:17:00] streams, but something in your journey that would really surprise people if it was like a, you know, you kinda mentioned people showing up and realizing you weren’t there that week. Is there anything else like that would surprise people about you a side hustle?

[00:17:11] Tanya Smith: Yeah. I think that I second guess myself all the time, even now, I think people don’t realize that it does take discipline and it takes courage and it takes a lot of prayer in my, in my world, it takes a lot to keep going because even when you’re seeing the little wins, sometimes we don’t give ourselves enough credit.

[00:17:36] Tanya Smith: So I think, I think people would be surprised that I’m constantly quitting in my own

[00:17:41] Tanya Smith: mind.

[00:17:42] Jeff Sieh: That’s a great way to say it.

[00:17:45] Tanya Smith: They don’t know. They’re like, really? You have doubt? wonder and worry and yeah, I do. Even to, even now, even at this moment, I don’t know what type of impact I’m making by sharing my from my [00:18:00] heart, right? I don’t know if this is the right thing to say. I just put it out there and I’ve decided, I’ve made a decision over the past couple of years, especially that I’m just gonna go out there and be authentic.

[00:18:11] Tanya Smith: And if it’s right for someone, then that means that I was doing the right thing. It may not be right for everybody, and I’m not gonna try to please everyone with what I do. but yeah, I second guess myself all the time. That’s what people don’t know.

[00:18:26] Jeff Sieh: Right, right. And Paul and Paul’s done live streaming too. I mean, it was a big thing for Paul when, I mean, he was doing a side hustle when I met him at Momentum. He was still doing his corporate job and it was a big deal to make that switch, wasn’t it, Paul?

[00:18:40] Paul Gowder: Yeah, it’s, it was tough. And, and like you said, I was in a situation, same thing, golden pair, um, handcuffs felt like, you know, it was really hard to leave that comfort and, and go into the unknown. it’s scary.

[00:18:51] Jeff Sieh: Yeah. uh, there’s some, some great comments we have in here, and Gabe’s is, he’s saying, I, in all the time because it’s the best part of live streaming. And, and that’s where you, you have this [00:19:00] community. And, and to be honest, if I didn’t have a set time every week and I knew there would be people waiting to show up, it would be really easy for me.

[00:19:06] Jeff Sieh: To, quit. Like I couldn’t be a YouTuber where I would have to kind of make videos and just hope that they worked and not get any real time feedback. That’s really hard for me to do. but it’s,

[00:19:16] Jeff Sieh: some other people are saying, yeah, Tanya gives before she takes, which I think is such a good thing that people are putting in the comment, you know, right there. And then Melanie’s saying, we are all quitting in our minds. So glad Tanya, you have stuck with it. and Carlos was even saying, it’s tough because it’s a very quiet universe.

[00:19:34] Tanya Smith: Mm-hmm.

[00:19:35] Jeff Sieh: It’s, it’s the people who, who talk and make comments. I, I can trace my journey all the way back to Google Plus. There you go, Dustin Stout. where I made a comment underneath Peg Fitzpatrick’s Post, She used to run the, the social stuff. For Guy Kawasaki, and now I produce this podcast for over five years.

[00:19:51] Jeff Sieh: So, I mean, just little things for like, you know, yes, it takes a lot to go live, but it also takes a little bit of, if you’re an introvert to comment sometimes. So if you’re watching [00:20:00] right now and you’re like, oh, I don’t know, should I comment or not? It’s a safe place. The water is warm, jump on in. It’s really great.

[00:20:06] Jeff Sieh: So we’d love, we’d love to talk to you. wanna go really quick to kind of like your scaling, because that’s, I think, a big struggle. Like people start their side hustle. I know Paul started a side hustle. you did one. I kind of, I had clients that felt like a side hustle. They weren’t, you know, full-time jobs, but they were like the big clients and then you’d have to do stuff on the side.

[00:20:24] Jeff Sieh: So I wanna talk about scaling. and I wanted to ask the audience, like, are you, when you’re trying to do more, do the side hustle at the same time? Are you using AI in your content? Create and workflow yet? And say like, yes or no, or trying wherever you’re watching from, I’d love to know if you guys are using AI to help.

[00:20:43] Jeff Sieh: With your side hustle. cause I know Tanya, she’s one of the fun things that I think I connected with her first with was her love of tech and doing reviews and, and showing workflows and stuff like that, which I was really helpful when,I was finding her content. So I wanted to know when you added this live streaming [00:21:00] into the mix, how did you scale that up?

[00:21:02] Jeff Sieh: Because it’s a little different doing live streams because, if you’re doing a YouTube, you can batch a lot live streams. It’s like you’re there, it’s an hour, it’s an hour of content, and you can’t really stack it. Like a lot of podcasters would like do a, like they’d do two days and they’d batch it for two months.

[00:21:19] Jeff Sieh: Like, we can’t really do that as live streamers. So how did you scale kind of that live streaming when you started adding that in the mix?

[00:21:26] Tanya Smith: The first thing that I had to do is to actually kind of sit down and map out the flows. And I learned this from before I was doing live streaming, that it was all about your systems. And so I had to sit down and think about, okay, so what do I need you to do, do to prepare? Leading up to, so the pre-production of the live stream, what are the things that are non-negotiables that I absolutely need to do?

[00:21:49] Tanya Smith: And before I even talk about that, everything that I do is put into three buckets. It’s either act on it, automate it, or assign it, right? So if you’ve got that trifecta and [00:22:00] you’re thinking about your decision making process for how you do things, I looked at what are the things that I absolutely need to act on and what can I automate in the pre-production?

[00:22:09] Tanya Smith: What do I need to act, assign, or automate on in the production of the live stream? So when I’m actually live and recording, what are the things I need to really like fine tune and get down, and then listing out the things that I wanna do after. Because you don’t wanna forget about the fact that you just spent this time creating this amazing piece of content and now you’re just like, okay, it’s done.

[00:22:33] Tanya Smith: And you let it sit and you don’t realize that you need to be repurposing and multiplying that content. So for me, first of all, having that framework of the act, assign and automate, but then secondly, documenting how am I doing this? And then just consistently repeating those systems over and over again and refining them is how I ended up getting to where I am.

[00:22:57] Tanya Smith: And this was before all the fun [00:23:00] AI tools that help us to do this faster, right? Like this was just using whatever was available. Having a scheduling system, and I wanna speak to those people who are doing dual careers, this is really important. Also, knowing what your specific non-negotiables are. What’s the manifesto that you’re adopting for ensuring that you have that separation of your corporate or your job and your business time.

[00:23:26] Tanya Smith: So even having those rules in place allowed me to frame the systems around those non-negotiable rules.

[00:23:35] Jeff Sieh: Very cool.

[00:23:36] Paul Gowder: and you’ve, you mentioned earlier you did some experiments and you’ve, built these frameworks. You, you have a branding that is so recognizable, so how do you take those from experiments or side projects and really turn them into something that identifies you and, you know, and a real brand now?

[00:23:52] Tanya Smith: Yeah. it started with this. So when I first started trying to do business, I was like, let me go out here and find my name. So [00:24:00] this is a really, I, this is a story I don’t tell much anymore, but my name is super common. In case you didn’t realize that, right? So most people default to Tanya.

[00:24:09] Tanya Smith: I’m Tanya Smith, but it’s still very common. And because it’s such a common name, I recognized quickly I’m not gonna show up on search unless I do some things to really be, differentiating myself. So finding the names that actually resonated with people that made sense. So get noticed with video being promotable.

[00:24:31] Tanya Smith: Designing your work was one of my brands. Stream like a boss was one of my brands. So I really investigated and researched how can I tie my name Tanya Smith to something that’s gonna resonate with what people are searching for. So that was imperative. Another thing was the brand colors, the fonts I used, how I showed up.

[00:24:52] Tanya Smith: I wanted it to represent when people saw my brand anywhere, I wanted it to represent. She’s [00:25:00] warm, she’s encouraging, she’s inviting us into her space. So even creating this studio set that I have here at home now was all around. I don’t want it to be sterile. I don’t want it to look like everybody else.

[00:25:13] Tanya Smith: Like I want it to feel like you’re sitting in a living room with me. So everything, honestly, when I, when you asked that question, Paul, that has transformed over the years as well, but it’s all been a part of how do I wanna make people feel so. What do I love about different fonts? And, and I get, I geek out on branding.

[00:25:36] Tanya Smith: By the way, what do I love about different colors? What do I love about just creating this, this whole theme, this visual that makes people say, oh, that’s Tanya. Because they do recognize stream like a boss. Now they, and I got a registered trademark for that, which again, is awesome,

[00:25:54] Tanya Smith: right? But it took two years to get approved.

[00:25:57] Tanya Smith: but all of that was around me [00:26:00] making sure that when I committed to it, I was like, yeah, this is it. This is who I am. How do I show this in a way that people, the right people are attracted to who I am and want to be in the space with me?

[00:26:13] Jeff Sieh: Yeah.

[00:26:13] Tanya Smith: So it just, it was little bitty decisions over time that started adding up that, that became the brand.

[00:26:22] Jeff Sieh: And I’ll just say this, that, Tanya has one of the best brand kits. There are, I mean, oh my gosh. it’s like so professional. Like when she’s, when you, a lot of times when you ask for a guest for a show, they’ll send you like, oh, here’s some text of my bio. But she has this like, with pictures and it is so professional.

[00:26:39] Jeff Sieh: It’s on our website. You can, it’s just, it’s incredible. So if you want, just go to her website and get that because it’s amazing. It’s a great example of how to, brand yourself for being on podcast or whatever. it’s top notch. we do have a great comment here from, uh, Sarah Mary Parker. She says, scaling is a challenge for a lot of us.

[00:26:58] Jeff Sieh: a lot of people to wrap their heads [00:27:00] around the side. Hustle equals selling our time, which is finite. So I’ve gotten so many ideas from Tanya Smith on buying back. My time with AI so I can scale side hustles and services. So one of the questions, isn’t that cool? I mean, it’s just, see you’re touching all these people.

[00:27:15] Jeff Sieh: That’s what’s so fun when

[00:27:16] Jeff Sieh: you come as a guest. but one of the hardest things about a side hustle is time, right? Like what systems or routines did you put in place? So this didn’t consume your entire life because you get excited about something, but you still have to go to your corporate job, right?

[00:27:29] Jeff Sieh: Like it’s really hard for those two not to bleed over, or you’re totally burned out for the next day. ’cause you stayed up till three in the morning and then you had to go to work the next day. I mean,

[00:27:39] Jeff Sieh: like, how, how do you, how do you structure your time? Do you have like certain days that you work on your show and then you kind of block certain times?

[00:27:48] Jeff Sieh: Or do you do it by task? Like how do you manage all the, your time?

[00:27:52] Tanya Smith: A couple of things. remember I talked about the non-negotiables and having a manifesto, right? So for me, there were a couple of things, and I, I wanna [00:28:00] make sure that this is clear for anybody who’s considering doing both. You need to establish a clear separation between the job, the JOB and the business.

[00:28:09] Tanya Smith: And so for me, it was no business during work hours. So I’m committed to fulfilling the requirements that I agreed to when I took the job. The corporate is the corporate and I don’t sacrifice or put my work, my business time into those hours. So separating that out. The other agreement that I made with myself was no conflicts of interest.

[00:28:34] Tanya Smith: So I don’t work with people who work in that company. They cannot become my clients. Like I want clear delineation so that there’s no conflicts of interest. And I also take time off if I’m going to be focusing on business activities. And I don’t try to hide or lie about the fact that I’m doing business.

[00:28:56] Tanya Smith: So every manager or supervisor person I’m reporting to, they [00:29:00] always know I have a side business and you need to know this. And no, it’s not gonna encroach upon the time where I’m committed to achieving the results that I promised by having that employment agreement and contract that I promised you I would have for you.

[00:29:16] Tanya Smith: So one of the things is making sure that that’s in place. The other thing is that, again, AI now is truly speeding up your ability to be able to automate. So remember that act, automate and assign triangle for me on the automation side. Now, Claude Cowork

[00:29:33] Tanya Smith: is

[00:29:33] Jeff Sieh: Oh, it’s, it’s so

[00:29:35] Tanya Smith: Oh my God. So all of those processes, I told you that I wrote out this, the SOPs for prerecording production, and then post recording automated. Every week, cowork goes in there and says, okay, we’re pulling from your bank, right? I use an app. I use a platform that’s made by Jeremy Vest called Niche King. And it pulls ideas from that and says, this is gonna be your [00:30:00] live stream from this for this week, but I’ll give you two other options to choose from, and then I’ll choose it.

[00:30:05] Tanya Smith: And then it writes out the script according to my specific preference as to how I want the template to work. So I fed it. These are the processes and I need you to create these based on my voice, my tone, and what I want to say in the intro and outro as well as the content that’s in the middle. I just need you to structure it for me.

[00:30:26] Tanya Smith: It takes all of that and then it repurposes it for me. Like literally, Claude Cowork has changed everything within the last few weeks, y’all. So I was using a lot of different AI tools, but now I have minimized that to like a very small tech stack because of Claude.

[00:30:45] Jeff Sieh: tried, have you tried Whisper Flow?

[00:30:48] Tanya Smith: Yeah, and I use Whisper

[00:30:49] Jeff Sieh: Oh, it’s, that has changed everything. Like being able to talk to any app and just have it write it. Oh, like to talk to my daughter in Slack or whatever. Um, and this is the, this [00:31:00] funny you said this, ’cause this is the first show that I’ve done actually completely in Cowork.

[00:31:05] Jeff Sieh: So before I was copy and pasted, I had like prompts that I had in like Notepad, and I would do one prompt with, PT and go back and forth. Now I have set up the cowork space. So I say, here’s my guest, here’s her bio, here’s what I wanna talk to. And it gives me everything. It even gives me at the end, three different versions of your jingle that I might be able to use or use parts of it.

[00:31:25] Jeff Sieh: So it just runs it and it’s all in one place. I have a huge document now that has the way I wanna do the show and all the social posts and all

[00:31:33] Jeff Sieh: this stuff. my gosh. I mean, you know what I’m talking about. It’s like, it’s life

[00:31:37] Jeff Sieh: changing. You’re just like, oh, where have you been on my life? So yeah, it’s

[00:31:43] Tanya Smith: I used to pay people to create like the jingles that you’re talking about. I used to pay people to come up with the podcast intro and all of those things. And now I was able to use Suno to come up with my theme song for my show, for Stream like a Boss, and created an entire album [00:32:00] that we can use during our events.

[00:32:02] Tanya Smith: it is just, there’s so much.

[00:32:06] Jeff Sieh: And it’s getting, this is the worst it’s gonna be, folks. This is the worst it’s gonna be. It’s just gonna get better. anyway, sorry we had to nerd out a little bit there.

[00:32:13] Jeff Sieh: I, I need some nerd out music to play or whatever. Yeah.

[00:32:16] Jeff Sieh: and y’all are making me wanna go install. I have not installed cowork yet, so that’s probably, my wife’s going away for a week. That’s probably a project for next week. Thanks. You are not gonna replace your, your wife with cowork, are you? You’re not doing that. no, I didn’t I was just, I was a little, I was a little nervous. Okay.

[00:32:34] Paul Gowder: No, I just, I’ll have some extra time in the evenings

[00:32:37] Jeff Sieh: got it.

[00:32:37] Tanya Smith: Yes,

[00:32:38] Jeff Sieh: Got it. Got it.

[00:32:39] Paul Gowder: Yes. We talked about scaling and, and I, I love your routines and your systems. You have, let’s talk about scaling the audience. And I know for me, you, you’ve been doing this 20 years, you know, it’s been a long time when we’ve seen different platforms change and, and having an audience and growing them.

[00:32:53] Paul Gowder: It, it’s changed over time, but how are you finding now, what are you focusing on and, and how are you growing that audience, [00:33:00] serving them and, and finding new people to get into your community?

[00:33:03] Tanya Smith: so this is an interesting thing that I really have gone all in on this year because I see that this introduction of AI and other tools and technology is moving so fast. What I am really realizing is that people need to have human. In-person, real life, real-time interaction. So one of the things that I’ve done as part of my scaling system is to do more in-person events.

[00:33:34] Tanya Smith: I used to only, even though I’m here in Dallas, which is a thriving city, I never really did a lot of networking here. Most of my clients were on the east and west coast. And it’s crazy because there are a lot of people that come to Dallas. There are a lot of people that are in Dallas area. So I made a decision not only to do more in-person events and join groups and organizations that are here physically, but also to go out to [00:34:00] in-person events a little bit more with intention.

[00:34:03] Tanya Smith: So it is not everybody’s event, but definitely making some intentional decisions about where I show up and actually sit down and have coffee with somebody face-to-face.

[00:34:14] Tanya Smith: Because I feel like the real differentiator is gonna be. Real human interaction. You can always clone yourself and do all of those things with video and other things, but there’s never gonna be a you to, to another human interaction unless you intentionally make that decision to have that real time hug.

[00:34:34] Tanya Smith: Right. And so I’m making, that be a priority for my scaling right now. And it’s working.

[00:34:40] Jeff Sieh: Yeah. One of the things that, I know you’re a part of em too, ’cause we have talked about it in the past, but masterminds have been the thing that also has gone, I know you’re, you mentioned Jeremy Vest, and we have one, Paul and I run one that we meet on Monday nights, like Amy Keys, who’s in the audiences.

[00:34:55] Jeff Sieh: It’s part of that, and that’s one of the best things I think has helped me with my [00:35:00] business. And now we’re helping others, but being able to meet once a week like virtual and, and come and have problems and have people with the growth mindset. And then when you do meet in real life, it’s like you just continue the conversation.

[00:35:12] Jeff Sieh: It’s so amazing doing that and. A selfless plug. Paul and I are starting a second mastermind group. If you would like to be a part of that, make sure you just direct message. Either Paul or me, we’d love to have a chat with you ’cause that one’s getting ready to start up. We have about, I think two seats maybe left that we can, we could, hold in this new one.

[00:35:27] Jeff Sieh: So, I wanna talk and we’re gonna, you know, everybody does wanna talk about it, but I wanna talk about it. Let’s talk about money, right? So let’s talk about the money side. So when did this side hustle that when you started and you’re still doing corporate, when did it start generating like real revenue and what do you think changed to make that happen?

[00:35:45] Tanya Smith: I changed and reframed how I was pursuing business. So you mentioned a word, you mentioned generous earlier, and I am absolutely generous. Anybody who’s in, I see a lot of folks that are in the chat that I know [00:36:00] anybody here will speak to that and say that I’m generous. But I also had to realize at some point that what I’m doing is I’m investing in myself and, and something that one of my mentors told me, she said, you are never going to ever be able to charge someone a thousand dollars for a strategy session if you haven’t invested in yourself in that way.

[00:36:24] Tanya Smith: If you haven’t paid, if you haven’t done it yourself, you’ll never be able to charge somebody else. And at the time, I didn’t understand what she was saying. I didn’t understand that. I recognized at some point I needed to reframe from, Hey, I just wanna be out there helping everyone to wait a minute. What I’m doing is I’m enabling people and I’m.

[00:36:43] Tanya Smith: Selfishly keeping them from really scaling their own businesses because I’m not modeling for them the behavior that they need to put out there into the world. In order for them to make income, I need to charge more for my services because it [00:37:00] is valuable information, and in order for them to be able to charge and to grow and to build wealth, I have to show that it’s possible. When I reframed the way I used to think about, let me just give away, give away, give away, and really started assigning value to what I do and what I deliver. Then I was able to create strategy sessions, courses, workshops that gave people the ability to invest in themselves so that they too, not only were learning what I was teaching them, but mentally they were growing and realizing, oh, I can do this too in my own niche. One real clear example and then, then I’ll stop here. The real clear example was I used to do this thing called Let’s Go Live Challenge. And it was a five day free challenge, and I would have people come through it and at the end a lot of them would never execute. So they’d do the five days, but then they’d be done.

[00:37:57] Tanya Smith: It wasn’t until I started charging and [00:38:00] it was just a mirror. It was $37 that I charged for it. More people attended and I started asking why and more people actually executed on what they learned. I asked why, and this one woman said to me, she said, you know, when you were given this free, I thought, oh, it must not be, it must not be anything.

[00:38:18] Tanya Smith: But when I had to pay for it and invest in it, I realized, Ooh, there’s some value there. And that was like a big light bulb, like it was a switch turned on like, oh. So if I’m not assigning value to it, I’m keeping other people from assigning value to it. So we have to start thinking like, how are we putting ourselves out there in a way that we can sustain our business and feed our families, but also, ensure that we’re training other people how to treat us.

[00:38:46] Jeff Sieh: So I wanna, I wanna do a follow up question to this is how do you determine pricing? Because I think that’s not only like, do we not value ourselves enough, but I see that a lot of creators ask that same question. It’s like, I don’t know what to [00:39:00] charge because I look at somebody who’s doing the same thing and they’re charging like $10,000 and another person’s charging 500 or 200.

[00:39:07] Jeff Sieh: Like, what do I, where do I land? Like, I don’t know. So what do you tell people who are struggling with coming up with a pricing structure?

[00:39:14] Tanya Smith: I honestly don’t have a magic formula for this, but what I will do is I do investigate. I will research and see what are other programs that are similar? what are they charging and how are they actually attracting people into those programs? And I try to model ’cause success leaves clues, right?

[00:39:32] Tanya Smith: Success leaves breadcrumbs. We’ve always heard this, so I look at programs that appear to be successful. Sometimes you don’t know, right? And I do try to experiment with the pricing. And if I’m seeing that certain things aren’t working. And I’m not attracting people based on a certain price. And there are, there’s psychology of pricing that you can study too with marketing.

[00:39:55] Tanya Smith: Like, you know, having a seven at the end of things that are under a thousand dollars, [00:40:00] 9 97, 97, like there’s all of that too. But in the end it is literally about experimenting and putting out there a price that your particular audience will be willing to pay for what they receive. Not hours for dollars and trading in that way, but looking at the value of the outcome that you can produce based on what you are putting together.

[00:40:24] Tanya Smith: So if your program’s outcome is of value to your audience, you gotta test the market by putting a pricing on it that you think may work. And some of that takes the investigating of other programs that might be similar. But I don’t have a magic formula for this, honestly. I think it literally is. What are your people. Which might be different from my people. What’s your audience willing to pay? And you’re gonna have to do a little experimenting with that. That’s my real an answer. I can’t give you a black and white.

[00:40:54] Jeff Sieh: It’s, it’s, a lot of times they ask that and you’re like, well, it depends. But I would say this, that you [00:41:00] most always, all the time devalue what you’re worth.

[00:41:03] Tanya Smith: It’s almost always,

[00:41:05] Jeff Sieh: and, and I think Lou says, whatever you, feel uncomfortable charging, double that and that’s probably where you should be.

[00:41:10] Jeff Sieh: Which I thought was a, a kind of fun example.

[00:41:12] Tanya Smith: think that’s smart. Super smart.

[00:41:14] Paul Gowder: so I know I get asked this question a lot. When do you leave your side hustle and go full-time? Because I know a lot of people feel like they’re, they’re hitting a ceiling, whether it’s how much time they can invest or how much money they’re making, and they feel like the side hustle is being stifled by their other job.

[00:41:31] Paul Gowder: And, and you were in a situation too like me, where you felt like you couldn’t leave. so how do you answer that and, and what do you tell people and how do they make that decision to make the transition?

[00:41:40] Tanya Smith: Mm, that’s so tough. I say this is tough because it is something that I have actually been in real time dealing with myself because there are opportunities, there are doors that I see opening, and it’s a decision that you have to make to walk through Okay? I see it like this. There are gonna be [00:42:00] situations where you’re working dual careers where you’re gonna run up against a path that’s gonna go in two directions.

[00:42:07] Tanya Smith: One of those directions is gonna feel really comfortable and safe. The other one is going to be very blurry and you cannot see the end of it. This is where I, I literally am in this moment right now, and this is why I am, I’m sharing this with you in all honesty, that it is a struggle and it’s something you have to sit with and you have to say to yourself, okay, what am I willing to give up and to sacrifice?

[00:42:30] Tanya Smith: Because there probably will be some sacrifices if you go down the blurry path, and I, I think there’s a level of maturity. There’s a season that’s gonna come when you have to make that call and just walk in faith and the lights will show up as you make each step. I firmly believe that,

[00:42:49] Tanya Smith: but I can’t give you what that time looks like for you because the timeline for you will be different.

[00:42:55] Tanya Smith: The only other piece of advice I can give you on this question is this. [00:43:00] Don’t ever feel shamed. Because you’re working a full-time and you’re doing your business on the side. I think there was a lot of that shaming going on, especially early on in my career, where people were like, why don’t you just quit and just do this full-time?

[00:43:15] Tanya Smith: It wasn’t the right time for me. It wasn’t the right time for my family.

[00:43:20] Tanya Smith: You get to make that choice and don’t ever feel ashamed because you’re doing or juggling both. That is a personal decision, and it’s your story that you’re writing chapter by chapter. So I, I just wanna put that out there and say, I, I don’t have the real answer other than you gotta sit with that and make a grownup decision.

[00:43:40] Jeff Sieh: easy. And, and I, I think a lot of people, we look to gurus and people who are, have a huge following whatever, and, and we say, we’re gonna do exactly what they did and we’ll get there. And that doesn’t usually happen because everybody’s, like you said, life is different. And also the rules have changed from where they started to where they’re at now.

[00:43:58] Jeff Sieh: Like the [00:44:00] algorithms have changed. Things like what are working for them to get them that spot. You can, you can look at that as best practices maybe, but it’s not a blueprint. There’s a big difference between best practices and a blueprint. So I think, you have to, you kinda have to sew the parachute as you’re jumping out the plane

[00:44:15] Jeff Sieh: sometimes it feels like, but you know what I mean?

[00:44:19] Jeff Sieh: The other thing is, and I picked it up from what you were saying, is, and I told my kids this, like getting to the next level. There, there’s always, you always have to be uncomfortable. Like it’s doing something that you don’t want to do. That’s how you get there. It’s not doing the same thing over and over and over.

[00:44:33] Jeff Sieh: It’s doing something new. You have to stretch yourself, and that’s where success happens. It’s not, just doing the same thing and hoping new things come, you know, to you. So anyway. Great stuff. We have so many great comments. this is from, uh, the Drive vibe show that says, If I’m not assigning value to it, people are not assigning value to it stream like a boss knowledge bomb hashtag. So that’s so many good things. And the amazing James Hick is here saying, perfect answer. There is [00:45:00] no magic formula. We continue to iterate with pricing as we evolve.

[00:45:04] Jeff Sieh: So anyway, the healthcare copay, that’s when you make the decision. That is true.

[00:45:09] Jeff Sieh: Very true. my wife is a teacher who is considering, retiring and we are like, cause I’m on her healthcare. I’m like, okay, what do we, how’s that gonna impact the bottom line?

[00:45:19] Jeff Sieh: And, you know, all those things factor in. You just can’t make a spur of the most moment decision. but a good decision you should make is our friends at Ecamm. Go check ’em out at Ecamm dot com slash jeff. You can say 15% by using Code Jeff. 15. they have helped me take things to the next level. You know, we talked about scaling and you know, I know Tanya uses Ecamm a lot for doing live stuff, so, it’s a great tool.

[00:45:40] Jeff Sieh: If you wanna do stuff like this, make sure you check ’em out at Ecamm dot com slash jeff. All right, man. Tanya, I can talk to you for, for so, so long. We need to just have like a standing call where we just

[00:45:49] Jeff Sieh: nerd out about stuff. but I want to talk, this is one of the things and I hope you guys caught it at my little jingle at the beginning.

[00:45:55] Jeff Sieh: ’cause she says this all the time. Be seen, heard and paid. let’s talk a little bit about [00:46:00] that, of like, just kind of advice. And I wanna know from you guys in the chat, Which one are you struggling with right now the most? Is it being seen? Is it being heard?

[00:46:08] Jeff Sieh: a lot of us is probably being paid. So what are you struggling with right now in your side hustle or in your business? What, is the, the biggest thing for you? And really quickly. 20 years of side hustling. What’s the biggest lesson you’ve learned, Tanya, that you wish someone had told you on day one?

[00:46:25] Tanya Smith: That you never have to model your success and your pathway after someone else. Yeah. Again, going back to the whole success leaves, breadcrumbs and all of that, definitely look at study other bios, look at other videos that are successful if you’re doing videos or any other type of content. But do not limit yourself to someone else’s path.

[00:46:48] Tanya Smith: Create your own. Own who you are and live authentically and be authentic. We were talking about this last night. The one thing that I love, the biggest compliment anybody can give [00:47:00] me when I meet them in person is you’re the same in person as you are online and on video. Because I truly want to just show up as who I am everywhere.

[00:47:12] Tanya Smith: And I just want you to really believe that you have something that’s positive and that’s needed and that’s good and it’s uniquely yours. Show up with that and stop trying to build your path on someone else’s road.

[00:47:26] Jeff Sieh: Well said. Well said.

[00:47:27] Paul Gowder: That is so good. And I think in this world of AI and how we stand out the uniquely you is one of those key things that clip that save that, that is what’s gonna set you apart. and and speaking of that, you know, you mentioned earlier on that you found that helping women and mentoring women entrepreneurs was one of those things that resonated with you.

[00:47:46] Paul Gowder: So what is the common struggle you’re hearing right now for women entrepreneurs and, and what do you say to them that, that are listening?

[00:47:52] Tanya Smith: One of the most common things is time, time management, trying to figure out how to be and do all of the things all at [00:48:00] once and, and the thing I would suggest is we are living in a time like, I think Jeff said this earlier, like this, it’s not going to get any worse than it’s right now. You literally need to take advantage of the tools. And of your own experience and blend those together to move faster. We have to adopt things quicker. We can’t, we don’t have the luxury of staying and lagging behind and remaining invisible in this time. We have to make an impact on the generations that are coming behind us. I am very fully aware and conscientious as I this year turned 55.

[00:48:38] Tanya Smith: I’m so conscious about the fact that I don’t know how much longer I have on this earth, but whatever time is available, I’m gonna take more risk. I’m gonna move faster, and I’m not going to keep thinking, oh, it’s not, not yet.

[00:48:54] Tanya Smith: Right. just all of these things. Yeah. Time. Never lost a fight.

[00:48:58] Tanya Smith: I see that, that comment from [00:49:00] Dr. Vibe show never lost a fight. So be willing to move out there and to be more vocal, especially women. Our voices are needed. We’re the nurturers, we are community builders, and we need community right now. The society needs community to move us in the right direction.

[00:49:18] Tanya Smith: So be vocal, be visible, stop making excuses and thinking that you have time. ’cause you really don’t know how much

[00:49:26] Jeff Sieh: Right.

[00:49:26] Tanya Smith: have left.

[00:49:27] Jeff Sieh: I’m in the same age, and so I am been very, the same thing. Like you don’t, and Paul as well, you just don’t know and like. Don’t wait. for me, like I wanted to start playing the piano again, like that’s different from the business, but you know what I’m saying? why wait, there’s not gonna be any more time later on.

[00:49:42] Jeff Sieh: Like, just do it. If you wanna do something, do it. And um, we have so many great comments from people when I was asking the question of like, where do you wanna be seen hundred or paid? A lot of people are saying all three, like, Jennifer Cole, amazing. Jen Cole saying, seen, heard, struggling with that paid part.

[00:49:56] Jeff Sieh: Yeah. So I think a lot of us feel that way. And then [00:50:00] Tamika says, Tanya only knows how to be yourself, in real life and in the digital world. So that is just, good to hear and that’s what we all wanna do. one of the things that I’ll tell you guys that I see a lot of you creators and you’re like, this, it’s hard.

[00:50:12] Jeff Sieh: I I would love to get paid more. you are doing thi more than most of the people if you go to your PTA or your church or whatever, nobody’s creating content, right? we are in these groups and we think everybody’s doing this stuff. It’s not like you are in the 1% of doing this, so give yourself a little bit of grace and take a deep breath because you’re doing things that nobody else around you is doing.

[00:50:34] Jeff Sieh: So I just wanna make sure you guys hear that because it’s tough, but you’re doing things that nobody else is. So, Tanya, the last question and, and Jim Fs had a great, uh, one, he goes, what’s a resource you would recommend for learning AI for your business? And I’d also like to ask you like, what’s one book podcast resource that’s really helped shape your entrepreneurial journey?

[00:50:53] Tanya Smith: Woo. Okay, so I’m gonna go backwards and I’m gonna say the one that initially launched my [00:51:00] journey around that time when I was considering what I wanted to do was called The Power of Intention by Dr. Wayne Dyer. that was an important book for me because it really led me down the path of realizing that we limit ourselves with our mindset.

[00:51:16] Tanya Smith: So that’s number one. Number two,what resource would I recommend for learning ai? Oh my God, there’s so many. There’s so many. Jonathan Mast

[00:51:26] Tanya Smith: is a person resource and he is excellent. He is constantly, every month, actually every couple of weeks, I think, putting out a new, training of some

[00:51:37] Tanya Smith: kind.

[00:51:37] Jeff Sieh: see how he does it. Yeah.

[00:51:38] Tanya Smith: I yeah, he always has things and he makes them very, he simplifies the way that AI can work for you, and he gives you, he talks about it in real language. So I love him and I would absolutely say to follow Jonathan, the one thing about it is that he often does have large groups of people on his training.

[00:51:58] Tanya Smith: So if you are a person [00:52:00] like I am who doesn’t necessarily thrive in large groups, ’cause I’m an introvert, right? one of the ways that you can actually leverage his training is to, turn off the chat. When you join the Zoom call. You can do that, or you can watch the replays, but he’s an excellent resource.

[00:52:17] Tanya Smith: Additionally, you’ll find people like myself who are using AI for specific things. So if there’s a specific thing you want to use AI for, join those different communities. Ai, business Society, Social Media Marketing World. So Michael Stetner has a group that’s AI Business Society, but learn and stay on top of the trends that matter to you and to the audience that you serve.

[00:52:41] Tanya Smith: You don’t have to learn it all. You don’t have to do all the things. Yes, I did get a certification, with IW ai. Innovating with AI is who that group is. I got a certification because I really wanted to understand this on an expert level so that when I talk about it, I can talk about it from [00:53:00] that level, but that may not be for you.

[00:53:02] Tanya Smith: Figure out what it is you wanna do and how you can do it faster by using specific tools that will resonate with you and your audience.

[00:53:10] Jeff Sieh: That’s a great Yeah. And, and somebody in the comment said, yeah, Tanya’s the resource. So they’re saying you’re the one to go to too. So don’t sell yourself short, but we are outta time. This was so amazing. Tanya. I wanna let people know where they can find you. Uh, I appreciate you streaming on your channels ’cause I know a lot of new people joined us today.

[00:53:26] Jeff Sieh: So, where can people find all things Tanya Smith.

[00:53:30] Tanya Smith: Oh yeah. I’ll give you one link and that way you can decide where you want to follow. But links.stream like a boss tv. If you go to links, do stream like a boss, do tv That will give you access to my coffee chat. If you wanna book a time to just have coffee. And it also will give you access to any of my channels, YouTube, LinkedIn, Facebook, all the things.

[00:53:50] Jeff Sieh: Awesome. And where can people find the amazing Paul Gowder and all his adventures?

[00:53:55] Paul Gowder: Paul Gowder dot com is the place. Or of course, if you’re interested in learning about [00:54:00] powwows, come on over to powwows.com. I’d love to see you there too.

[00:54:02] Jeff Sieh: Awesome. And everybody, thank you so much for today This was awesome. So many great, comments. We’ve got, Sarah. Uh,Mary Parker and Dr. Vibe show everybody who’s gave us some great comments today. We appreciate you. We thank uh, our sponsors, Ecamm m we wouldn’t be able to do that without them.

[00:54:17] Jeff Sieh: You can find out more about them at Ecamm dot com slash Jeff. And with that, we’ll see you guys next time. Bye everybody.