SHOW TRANSCRIPT

[00:00:00] Jeff Sieh: Welcome to Social Media News Live. I’m Jeff Sieh and you’re not.

[00:00:03] Grace Duffy: And I’m Grace Duffy. And this is the show that keeps you up to date on what’s happening in the world of social media.

[00:00:09] Jeff Sieh: That’s right. And I’m so excited today because as Grace, my friend Grace here works for Restream and this is a show where we break some social news whenever we can. And we’ve got some really cool announcement today from our friends over at Restream and they have come up with this new, very cool tool called pears, which allows you to your guests to stream very easy to all their platforms.

[00:00:30] And without further ado, I’m going to play this really quick video to tell you all about it,

[00:00:36] Caleb Dempsey: dry restring pairs, and allow others to stream your events on their channels. So let’s take a look at how this process works to get started. You’ll first want to create an event once that’s done, it’s time to select which of my channels.

[00:00:51] This event will go live. Now here comes the part where

[00:00:57] Jeff Sieh: I invite others to add their channels to my

[00:00:59] Caleb Dempsey: event, to do that. I’ll copy this pairs link and send it to anyone who I want to pair with. Once they click this link, they’ll be able to add their social channels. They want to Restream too. And the event will be added to their dashboard.

[00:01:11] You’ll then see your own channels and any pair channels

[00:01:14] Jeff Sieh: on your event card. Then after you go live, they can join the stream in studio, or simply let it go live to their channels. In addition to your own, ready to get started, then head over to your Restream dashboard, schedule your next event and pair now, how cool is that?

[00:01:30] And guess what? You know what goes good with. Restream and Ecamm. And we have Caleb in the house right now, but I want to talk real quick about this. Ian says Restream Pairs is a game changer. I totally agree. It is such if you’re doing a show, being able to invite your guests, like Grace was able just to click a button and stream.

[00:01:50] I know Caleb went in there with Ecamm’s channel, was able to add that. So it is so cool. If you have a show, it is a no brainer for you to invite your guests. They don’t have to give special permissions. They do it all with, they can log into Restream and have a free account. It’s so cool. So yeah, Jim Fuhs, Hey buddy.

[00:02:06] I’ve been talking to you about this for awhile. He goes, pairs seems interesting. Oh yes, my friend. Let me know. And by the way, Jim, you can go to socialmedianewslive.com/Restream To find out all about it. So with that, I want to say, go ahead.

[00:02:21] Grace Duffy: Know. I absolutely love it because one of our biggest hurdles on this show is that you can only pick one LinkedIn account to go to, right?

[00:02:28] So we go to Jeff’s and now we can actually go to mine. So we overcame that and then we can we didn’t have to share passwords. I didn’t have to add my accounts to Jeff’s Restream studio account it. And we were just going live everywhere and it just absolutely is a game changer for expanding your reach.

[00:02:44] So I’m excited. We got to try it out. Yeah.

[00:02:47] Caleb Dempsey: It was really easy for me as someone who’s like pretty used to Ecamm I have a Restream account, but I don’t have it connected to the Ecamm channels. And I just went in there and clicked, logged back into my Facebook, and click to the Ecamm page and I was done.

[00:03:03] Jeff Sieh: Awesome. So see Caleb could do it too. So we tested it with the guests. What else could you want? So guys, try that out. Go to socialmedianewslive.com/restream And check out Pairs because it really is really cool. So without further ado, I wanted to talk about our guest today. Today we are joined… and Caleb and I have …like we were talking about for the show.

[00:03:22] We’ve had all these circles that we rotate around and never had a face-to-face chat, but I’m so excited to be joined today by Caleb Dempsey. And we’re going to talk all about Twitch and we’re going to talk about what do you as business owners, marketers, and creators need to know about this live streaming platform.

[00:03:38] It’s got a booming community of more than 17.5 million daily users. We’re going to talk about how and why Twitch has become the biggest bet for influencer marketing in 2021 and why you ought to consider it for your digital strategy. Caleb, thank you so much. How are you doing today.

[00:03:55] Caleb Dempsey: I’m doing great.

[00:03:56] Woke up extra early this morning to get some things done before the show. And had a great little vegan banana bread moment. And I’m so excited to be here and talk about Twitch. I spent probably, like I told Doc this yesterday and he was shocked at me, but I spent probably anywhere between four to eight hours a day, like Twitch watching content, just because that’s where my friends live stream too.

[00:04:19] So it’s really fun and I love it there. So I’m always excited to talk about it. Very cool.

[00:04:24] Jeff Sieh: So my son does a lot at Twitch too. I’ve streamed there. Do you mostly consume content or do you actually stream yourself?

[00:04:31] Caleb Dempsey: Yeah, so I actually just started streaming there. I’ve been streaming off and on fun, but now I’ve been doing it seriously like this week.

[00:04:38] So I am about to hit a field. I probably will hit Twitch affiliate Sunday. Oh, cool. So I’ve really been enjoying it. And I, but before that, I was really in just community there which has made my path to affiliate a lot easier, building a community and being in different communities on Twitch has allowed me to have friends.

[00:04:58] And then now that I’ve started going live over on Twitch, my friends come to my channels because I’m not live streaming when my friends are live streaming. So it’s really cool and really fun.

[00:05:06] Jeff Sieh: I want to talk about that affiliate stuff in a little bit, but I want to first, if people do not know who Caleb is, I want to give him everybody your bio.

[00:05:14] If you don’t know Caleb, he is social media manager and marketing specialist at Ecamm. And according to his profile on club, He says he’s currently watching Search Party. He’s obsessed with Twitter memes. And he says that was a lot of hours there, but he says he spends way too much time on Twitch.

[00:05:31] Anyway, I know Grace, you were looking at his bio, you had some questions, so they were funny. So yeah.

[00:05:35] Grace Duffy: We’re going to dive into Twitch here in a minute, but I want to know, are you still watching search party?

[00:05:39] Caleb Dempsey: Oh, I haven’t updated that in a minute, but I finished all of, I think there’s three seasons of search party right now, but I think they might be making a fourth.

[00:05:48] I’m not. Yeah, I don’t remember. So if they’re making another season, I guess I’m still technically watching it. The last show I binged was Handmaid’s tale. And I’m really into motherland Fort Salem is the show that I like watching right now. It’s really cool. SciFi alternate reality.

[00:06:04] Like what would happen if the American military was made of witches instead?

[00:06:09] Jeff Sieh: We very fun. Yes.

[00:06:11] Caleb Dempsey: So I’ve always wanted to know

[00:06:13] Jeff Sieh: Exactly. Erik Fisher is in the house and he says that much Twitch would make him twitchy. So we’re going to talk about that, but people I didn’t know how big of a deal it was until I was watching my son and my daughter.

[00:06:23] They’d love to consume content over there and we think it was just all gaming, but there’s other stuff. And we’ll get into that. But it’s very interesting of all this stuff that we’re talking about. But Caleb mentioned he works for Ecamm and I wanted to make sure that you guys know about what’s coming up at Ecamm.

[00:06:36] It is the Leap Into Live Streaming Bootcamp, and we’ve got all these amazing I’m going to be speaking there. And that a guy like pat Flynn and Leslie, and some of the others, but. I learn stuff every year from this. So if you haven’t checked it out, make sure you go to Leap Into Live dot com.

[00:06:52] That’s Leap Into Live dot com and register. And if you there, it’s very, it’s free, but there’s some affordable options that you can go in and actually, get the download. And Caleb was even telling me all this stuff he’s working on for that level of access. So make sure you check all that out, but it’s coming up September 13th through 16th, Leap Into Live dot com.

[00:07:11] Check it out. It’s going to be amazing. And look at this, my friend Jim says he has signed up and you guys could have a little round table about him and sales. So he likes that too. So very cool. Anyway, Grace let’s talk about this first segment, which is what businesses need to know about Twitch, because when I first you don’t think of Twitch as a business, place, you think of it as it’s an opera, it’s a place where you go consume content. Like it’s a champ. I always thought it was like a channel. Like it’s a channel that you would watch or something like that, but we’re coming at it from business impact. So talk about that.

[00:07:47] Grace Duffy: Absolutely. I want to say that I want to bring up what got what got our attention, right?

[00:07:51] Which was there was a survey or a study done by sensor tower. They do these reports and this was the 2021 state of photo and video apps reports of course, had to dig into it. And the headline on it was Twitch has suppressed YouTube on all time revenue. Per download. So user users spending on Twitch has accelerated in the past 18 months and in the same period, Amazon, and of course it was owned by Amazon.

[00:08:18] This is what I know about it. Like I know it’s owned by Amazon. I know it was a lot of gaming. I know it was a lot of gaming content and primarily the things related to gaming and it’s also expanded to e-sports. And then we also, as I was digging into this, I realized that it’s become this go-to place for streaming live content at large.

[00:08:36] So it’s not just gaming. And I know you said the stat earlier, but it’s, it has over 17.5 million daily active users and who spent 4.4 billion minutes per month. So I know that Caleb put in his eight hours for there and so there was like another 4 billion there left to spare, right on viewing these live streams and the average audience.

[00:09:00] I think they said as of February, the average audiences, 1.5 million viewers. So it’s fascinating the attention of marketers and brands. No doubt, particularly those who are interested in influencer marketing. And we wanted to talk about why this is, I totally don’t know anything about it. I’m coming at this as a complete newb.

[00:09:19] And I did ask my kids if people are still using that word, they said, no one cares. Just use it.

[00:09:24] Jeff Sieh: So I don’t care.

What is Twitch and How Does It Work?

[00:09:26] Grace Duffy: No one cares mom. Caleb, tell us what can you give us an overview of Twitch and how it works and how do people stay engaged on there for hours upon hours at a time?

[00:09:36] Caleb Dempsey: Twitch is really unique in the way that it works.

[00:09:39] Once you hit affiliate, people start collecting rewards for their watch. then the streamers on Twitch can set up redemptions for those rewards. So they’re like free incentives that Twitch has into the platform so that people will continue watching and that streamers can use as engagement triggers.

[00:09:58] But then outside of that, like if we were to take a big step back Twitch is this conglomerate of people who are going live in these different categories I stay in like the e-sports like gaming realm, but there’s like Grace was saying they have just different sections for like just chatting.

[00:10:16] They have a whole musicians tab. Now they have podcasting talk shows just a crazy amount of different things. think when one thing I really love about Twitch is its searchability for live streamers is to me what the YouTube search algorithm is. I can search. I can go into the category of game that I want to look for.

[00:10:37] And then I can segment if I’m looking for another LGBT streamer can use different tags narrow down a niche down my search into the exact kind of streamer content that I’m looking for. And then I can see the list of who’s streaming with those tags in that category right now. I think that’s why it’s so easy to find somebody that you love and then they’re built and engagement triggers really easy ways for you to just get sucked into spending time with them.

[00:11:04] Jeff Sieh: So you mentioned before it was a lot about community, so it sounds like they have a lot of tools in there to find your people and to build that networking around a certain live streamers. I, what I understand you saying?

Twitch Tools for Community

[00:11:18] Caleb Dempsey: Yeah, exactly. Beyond any of the paid features you have those built-in like reward tools that.

[00:11:27] A lot of streamers are using some sort of chatbot as well. So for their chat bots, they will have like specific commands. So like in a stream that I moderate probably five days a week if you type a exclamation point punch in the chat, then I craft cocktail of the night will come up at one of the community members made.

[00:11:48] And so one of the things that the streamer always says is thank you so much for joining the wilderness community. There is punch in the back. So it’s like these kinds of little kitschy things that streamers can incorporate on any platform. But using features like chatbot and other built-in Twitch tools you’re able to really customize that to grow a community around like those streamers.

[00:12:11] What’s it like nichesis that they’ve got

Do I need to consume a lot of content on Twitch to be a successful Live streamer there?

[00:12:15] Jeff Sieh: gotcha. So here’s a good question. This is from Ian Anderson Gray. He goes question Do we need to consume a lot of content? On Twitch in order to be successful as a live streamer on Twitch. I think I would just, I want to, I know what you want. I want to know what you say because this, I think that’s a really good question.

[00:12:32] Caleb Dempsey: Yeah. I think it really depends on where you’re at as a live streamer. So if you are already streaming, your tribe, your brand, and getting started on Twitch might be a little bit easier for you, but if you’re new to streaming or you’re just starting to get into streaming, I would really recommend probably spending some time on Twitch because there’s a culture there that you need to understand about how Twitch works, in order to really be successful with the content that you’re creating in the ways that you’re engaging with your audience, because it’s not really comparable to a Facebook or a YouTube stream in a lot of.

[00:13:12] ways

[00:13:13] Jeff Sieh: Gotcha. By the way, you’ve got your fans here. We’ve got, Julian says Caleb love him. And then there’s some other and I was like, Caleb. So you’ve got your fan club showing up. So that’s always good to have, but Sean says he’s loving Twitch and he’s been streaming his main traffic services, please channel to it via restream.

[00:13:32] And it sounds like it’s not just for gamers going over there and. The reason I started I and I’d test the waters. And this was at the beginning of when the first locks down started happening. I wanted to do something a little bit different. I started doing woodcarving and I went to Twitch with it because there was already a maker community over there.

[00:13:51] The people who make crafts are a lot of, there’s a lot of painting of like a little gamer oh, I can’t even think about it. I can’t remember what it’s called, but model’s little model. They paint and show you how to do that kind of detailed stuff. So there’s a whole maker community over there.

[00:14:03] So like you were saying, Caleb, there’s all these subsets of not just somebody streaming Fortnite, but there’s all these other cool little niches that you can niche or niche. I don’t know. However, you understand Grace as it is probably the right way. Going in there and you can find your tribe.

[00:14:16] So it’s really interesting. But what would somebody, like you mentioned go and watch it dive in, see what the culture is. But if you’re like completely fresh faced and brand spanking, new to Twitch is what do you need to understand about Twitch’s audience and maybe some best practices are other than watching it, do you need to go interact with the community?

[00:14:38] You mentioned that you consume content a lot before you started streaming and had that built in fan base. So when you did they came and joined your channel, is there any other tips that you would give people?

[00:14:48] Caleb Dempsey: Yeah, I would say outside of the community building there’s a lot of great tips that you can build, they can use to build your community.

Tips for building your community on Twitch

[00:14:55] Caleb Dempsey: Twitch has a really cool raid feature if you have content creators that you really enjoy that you’re a part of their community already, or better just honestly streaming in a similar category as you, when you’re ready to end your stream. recommendations I’ve seen is if you raid someone that’s similar to your viewer count that always really helps grow your community because those people filter into other communities, which then ends up circling back and you get raids from the same kinds of creators.

[00:15:24] it’s just a way to pay it forward. then those creators are like Caleb raided me. And they were streaming what Sims4 so if he’s playing Sims4 when my normal streamer isn’t playing Sims4 me go sub or to follow him just so I can have an, another Sims4 creator that might be streaming when my normal content creator.

[00:15:46] So raids are a really good way to grow that community. then, yeah, I…it’s hard. There is definitely a culture to Twitch. I would say you need to understand the tribe that you’re trying to reach on there grow, but that’s pretty similar to any platform I’d say.

[00:16:02] Jeff Sieh: Yeah. So we’ve got some other comments who and so somebody I’m not sure who the Facebook user is. Fixture that you turn on permission. So I can, I would love to see your face too, which is a great place for the crafter and maker community, which I agree. Andy lions, Hey, Annie, watching over on YouTube says our son, the game design student does really well on Twitch.

[00:16:21] DJs are a hit, but I’m not getting on traction. Any traction on Twitch with my conversations with startup founders, any thoughts? What would you tell Andy? DJs are a hit there’s I haven’t streamed this show over there and I probably won’t because I don’t know if my audience is there, but what are your thoughts to Andy about why maybe her conversation with startup founders live show isn’t really working over there?

What if your Twich Stream Isn’t Getting Any Viewers?

[00:16:44] Caleb Dempsey: Yeah. So Twitch is one of those websites where it’s easy to stay on, but it’s hard to get there for your viewers that you haven’t used. So I would really recommend repurposing your content if you’re doing these starter shows or founder conversations taking the highlights from that and putting it on a really easy platform for like searchability, if that makes sense.

[00:17:07] So like a TikTok or somewhere where you already have your audience that work to drive them back to the Twitch community. That’s probably my first recommendation because your audience. For your founders and makers chat might not be the audience that’s looking on Twitch for this conversation. So you need to bring them there.

[00:17:26] Twitch is really good at keeping people there, but if you don’t bring them there, they’re not going to find you. I’d also say a lot of people that are going live on Twitter, going live for longer than most people who are going live on Facebook or YouTube to have conversations or talk about marketing or teach something.

[00:17:44] Most of those streams last anywhere from an hour to two hour and normal Twitch streams are going to go from four to six hours. And then sometimes they’ll have like crazy 12 hour and 24 hour streams. So that’s like another reason people stay the whole time is because they know that I’m going to watch like a five-hour gameplay where this funny person is doing whatever.

[00:18:02] Like I’m going to watch this three hour interview where I’m going to see them go on, like all the questions, the highs, and the low with their guests.

[00:18:10] Jeff Sieh: That’s a long time to be streaming. I don’t know if I could do a 12 hour stream, let alone a four hour one, my goodness. That’s nuts.

[00:18:17] Grace Duffy: Go ahead. Our friend Ian dropped this question and Jeff, if you can pull it up, he asks, what is the top difference between Twitch and Facebook live that we need to be aware of when streaming, now this goes right into my next question, which is you can stream live content on every single social media platform.

[00:18:33] Now you and I both know that working in social media. And I think, yeah, my main question is like, what sets it apart from YouTube or Facebook? And of course we’ve been hearing a lot about Twitch, but we’ve also been talking a lot about TikTok, which is the. Opposite of it’s like you’ve got long form, short shortcut, short form.

[00:18:50] And so the absolute short form. And so if you were to, I guess this is a two-part question, I’m sorry, but it’s if you were to pick a social media platform to really focus in on this year and moving on, would it be that long form on Twitch or the shorter form or some combination of their end?

[00:19:06] Caleb Dempsey: That’s a great question. I personally would focus on TikTok because you’re getting so much like natural push from the algorithm to a new audience that you can drive that traffic anywhere. TikTok followers are like really loyal. Wherever you send them, they’re like gonna ride or die for you there, especially if they vibe with more than one piece of your content.

[00:19:27] And there’s a lot of platforms like YouTube specifically and that your live stream. And VODs are easier to find. So Twitch does a great job with the live component, but like your recorded content is not super searchable on Twitch, which is one of its biggest pitfalls, in my opinion, because a lot of creators are making content that an international viewer may not see since most of the audience on Twitch is in the United States.

[00:19:55] So if you’re going to invest in one place, I would say use TikTok to push to maybe a YouTube where you’re uploading your long form content, because there’s an algorithm there that’s really going to help you get views on the front and the back end of the content where it twitches algorithm is really pushing for your live views.

[00:20:12] And then after that, you’re out of luck with that VOD.

[00:20:16] Jeff Sieh: Gotcha. Gotcha. So th so this is Andy has this book over on YouTube says excellent advice, kale. Thank you. By the way, our gamer son is on for hours coding, et cetera, what great conversations happen? Fun to watch. I, so I didn’t even know that.

[00:20:30] People sitting there coding there’s Twitch streams of coding that see that’s amazing. Very interesting there. And Anna says that natural push from TikTok is a great, oh, I hit the wrong button. There it is. The national push is great. So I think that’s a great piece of advice that you gave.

[00:20:45] And then Sean says he streams for an hour, a day on TikTok and just hit 155,000 and love our community there, but then head over to restream and create another 30 minute show for Twitter. Wow. That’s a great, thank you. And he’s Shawn’s coming over from LinkedIn. So that is this is why I love the show because I get all these ideas and I want to stop right now and go try them.

[00:21:05] We’re going to say Grace. Oh,

[00:21:06] Grace Duffy: I don’t want to emphasize Sean’s a friend of mine. I know him through working with him in, at restream and he actually is a traffic cop. So he’s doing these shows. He’s doing our traffic cop content and it is so amusing to me.

[00:21:18] Jeff Sieh: Yeah. It’s that? I mean that’s, what’s the diversity over on Twitch.

[00:21:21] And then what we were talking about is just really cool. And Dustin says, always have a cross channel strategy. Very right. And he doesn’t have some great ideas every once in a while. Don’t tell him I said that because I’ll get a big hit. But Gary says this, he dreams of someday that his nephew makes a million doing gaming and buys me a nice place.

[00:21:38] Yeah. I’ve hold out for that hope there, Gary. So I hope that works out for you. Let’s talk about the demographics because we’ve talked and we I think everybody knows that it kind of skews younger, but let’s get, give us a little idea of who’s actually consuming content on Twitch. Is there is there any grandma gamers?

[00:21:56] W what, I don’t know. There probably is because they’re huge on on TikTok. My daughter loves, she calls an old person TikTok, but what’s the demographic, what’s that? What is the demographics over on Twitch?

What are the demographics on Twitch?

[00:22:09] Caleb Dempsey: Yeah. So based off of like recent data most Twitter users are going to be like what I considered the like front, or like the late half of millennials to the like older half of the gen Z.

[00:22:23] So you’re getting really like that 16 to 35 range on Twitch. And then the data didn’t include nonbinary folks, but And the data it’s like a 60, 40 split with the majority being men over on Twitch. And so there, there are some grandma gamers that I see on Facebook are on TikTok, right?

[00:22:42] But the ones that I see on TikTok that are really popping off actually are streaming on Facebook gaming, which is really interesting. And I think her name is like sniper grandma or something. She plays Cod

[00:22:54] highlight reels of this grandmother giving headshots like cross map.

[00:23:01] Grace Duffy: Oh, Dustin. Dustin asked here, where do the boomer gamers hang out on Twitch? And I guess the answer is Facebook gaming.

[00:23:07] Caleb Dempsey: Facebook gaming is really cool too. If I there’s, I found that I will watch some Facebook game or streamers. I get sucked into this weird rabbit hole of like truck driving simulations.

[00:23:19] Facebook recommends them to me. And I don’t know why, but they’re not like to get the big stuff at their desk.

[00:23:27] Jeff Sieh: And they’re usually older people, which is funny. Cause I guess maybe I should start doing that. Maybe driving a truck.

[00:23:32] Grace Duffy: My son got really into farming simulators. And so he was like running a farm and I’m like, you want to mow our lawn?

[00:23:37] Go practice on a lawn. But yeah, that was, and then looking at it, I realized that there’s this whole culture of farming simulator games. So I’m not surprised that the truck driving games are a hit.

[00:23:48] Jeff Sieh: So great. That’s a great question that you you put in the notes. So let’s talk about this.

[00:23:53] The because I would love Caleb. I cause he’s everywhere because if you don’t, if you haven’t figured this out, he spends a lot of time online and all these different platforms. Go ahead and ask that question because I think it’s, I would really want his ideas on this.

[00:24:06] Grace Duffy: Are you talking about the one about picking between Facebook and talk to us about what’s really setsTwitch apart, culturally and audience wise, everything from Facebook or YouTube.

What makes Twitch Different?

[00:24:20] Caleb Dempsey: Yeah. Okay. This is big one kind of structure where I’m going to start. So I think growing a following is going to be a little bit easier on a platform like Facebook and YouTube. I think monetizing your following is going to be a little bit easier on a platform like Twitch Because their requirements for monetization are a lot lower than Facebook’s requirements. they’re a little bit lower than YouTube’s requirements So if your tribe is on Twitch and you’re already in that community, engaging with that community, that’s when I would recommend. And that you start streaming on Twitch versus start streaming on YouTube Twitter or what have Twitch is you really need to be a nerd when you’re going to start streaming on Twitch, because the culture there is you set up automatic, bot commands in your chat. you have widget You need to know how to work with Streamlabs widget overlays.

[00:25:19] You need to know how to create a which is like a little bit of coding. Streamlabs prime makes it easy. $20 a month and I can create another Twitch account to link it to for my streams, I have and her name is like my aunt Karen or something like that. It’s something like just goofy.

[00:25:37] so I paid $20 a month and then I can put commands in my chat and the bot will shout out someone that’s raided me or what have you make my chat a little bit more engaging and fun. You can connect those to sound commands and all of that stuff. Those are kinds of things that you can’t do on YouTube and Facebook right now.

[00:25:54] So that would need to be nerdy, but the nerdiness pays off at the long run when it comes to Twitch

[00:26:04] They’re really unique engagement triggers that you can use on Twitch where you can’t use them anywhere else, which is why people stay there.

Moderation Tools on Twitch

[00:26:11] Caleb Dempsey: So I think those that’s like part a of everything. And then the part B of everything is because Twitch is so vast. You really need to understand security and like protecting yourself online. So like a lot of people when they start to get larger, start to use VPNs when they’re streaming and like making sure that there’s screen name isn’t necessarily connected to their real life information.

[00:26:36] There’s a lot of great moderation tools on Twitch. Because sometimes people like more recently in the news that there’s been hate rates going on. So marginalized people are getting followed, bought it, or just like all these bots coming into their chat. So knowing your moderation tools is really important if you’re going to start somewhere like Twitch because it helps you take control of your space and protect your space and your viewers really easily and really simply, but they’re like hidden behind a slash command or like you can toggle it into followers, only chat or email only.

[00:27:10] And those are really great ways to protect that space. But those are some things that you really have to be aware of on Twitch, whereas on Facebook live and YouTube live, like those aren’t things that people are considering as much.

[00:27:22] Jeff Sieh: Yeah. So what

[00:27:24] Grace Duffy: it sounds like on Facebook, you can just turn on the camera and just start talking.

[00:27:27] And it sounds like on Twitch, you need to have a higher production value and think through a lot more of your strategy. Is that right?

[00:27:35] Caleb Dempsey: Yeah. There are definitely people on Twitch that are doing kind of the same thing, like PlayStation and Xbox makes it really easy to live stream your gameplay content now.

[00:27:44] But if you don’t have a friend sitting in the chat as a moderator like it, it can be bad. Like you need a moderator anywhere you go. But when you’re gaming and you’re sitting in front and you’re playing whatever kind of game. Like it’s a little bit harder than if you’re doing some other content where you can be like, hold on.

[00:28:02] Let me get on my keyboard. If I’m playing my PlayStation, I have to like scoot over to my keyboard and type on it versus being like right in front of my computer, engaging with that content. So in some ways there’s really like a push go start Twitch thing. But if you really start to see success, when you put some like production value into your setup over on Twitch as well.

[00:28:25] Jeff Sieh: Yeah. I remember I, I was at some buddies and it was fun. Cause you could gamble with it wasn’t real money, but they were like doing it in tacos and you could gamble and then, you’d lose all your tacos. You’re like, dang it. And then you’d go back. I So there’s interactive stuff that you can program that if you do it right.

[00:28:37] Can really add to the interactivity and people are, if you’re watching a five-hour stream, you’re going to want to gamble tacos. I’m telling you. And but I just think that’s really interesting of all the cool stuff you can do now. I would, I know people are hearing that oh my gosh, I can barely press the buttons to go live.

[00:28:50] Right now don’t get too intimidated. Go over there. Caleb was saying and check out, what other people are doing in your niche. Like most crafters I’ve seen, don’t have all that bells and whistle whistles. They have moderation stuff to keep the chat safe and stuff like that, but they don’t have all the gaming stuff and all that kinda stuff.

[00:29:08] So Caleb real quick talk about, you mentioned affiliates and before we move on to the next section, I want to talk about kind of the levels that you have in Twitch. Like when you first start, you’re not like making money or any of that kind of stuff. There’s different things you have to hit before you can move on and start monetizing.

[00:29:23] Am I correct?

Monetization on Twitch

[00:29:24] Caleb Dempsey: Yes. So like monetization is two-fold so there’s ways that you can get people off platform to monetize and you can embed. Twitch your homepage on Twitch is like basically an HTML that you can embed stuff into and all that great stuff. So you can embed like a donation jar before you’re in affiliate, but that’s the only way you’d be able to monetize on Twitch before becoming an affiliate to reach affiliate.

[00:29:47] You need to have seven streams in the last 30 days, a total of eight hours streaming in the last 30 days, an average of three con or is it three? I think it’s, yeah, it’s three concurrent viewers and a total of 50 followers at that point you can immediately monetize so that what monetization on Twitch means is that they turn on subscribers.

[00:30:12] So they have tier one, tier two and tier three subscribers. And they have something called bits. If you’re familiar with Facebook splits are really similar to stars. It’s almost the exactly. Like copy paste to stars. And yeah, so those are the monetization methods.

[00:30:29] When you subscribe, the benefits of subscribing is you get ad free viewing. You get a fun, little emote emoticon next to your name and chat. And for the link of the subscription. So if I’m subscribed for the first three months, my emoticon will look one way. And then at three months it changes colors.

[00:30:47] And then at 12, at six months it changes colors and nine months and 12 months and so on. So there are like status rewards that you can get. And Twitch also like incentivizes, if you’ve gifted the most subs, like if you’ve donated the most subs on a channel, you get a little like present with a number one on next to your name and same with bits and they have different kinds of things.

[00:31:09] That’s those all unlocked for you at the first affiliate? From there, there’s a like verification. Like you get a little check mark next to your name, once you reach partner status. So to reach partner status I think there’s a few different like follower goals and stuff, but the main one, the one that takes the longest to hit is you need to be averaging 75 concurrent viewers over the last 30 day period.

[00:31:33] And that will allow you to apply to be it’s which partner most people don’t get Twitch partner on their first, second or even third application. Wow. Is like very specific about the type of content you’re creating. And if the content you’re creating has violated their terms of service. So if you’re in affiliate, they will allow you sometimes to play DMC music and maybe not get a DMCA strike if you don’t save the VOD, but they know that you’re yeah.

[00:32:01] DMC music. And when you apply for a partner, that’s not something that they forget. So

[00:32:05] Jeff Sieh: can you, so you said VOD a couple of times. Can you explain what VOD is for Grace? Doesn’t know. I don’t want to make her feel bad, so yeah.

[00:32:12] Caleb Dempsey: VOD is video on demand. So just think of it as like the replay. That’s what people on Twitch called the replays, the VOD.

[00:32:19] Jeff Sieh: Gotcha. That was good. So Grace was, I could tell she was confused. But I, I knew what it was. So that’s really good to know w when you can monetize there’s those levels, and I know they used to have this if you had a PR amp, because Twitch is owned by Amazon, and when you had an Amazon prime account, you had a free sub that you could give away.

[00:32:37] Is that still the case, Caleb?

[00:32:39] Caleb Dempsey: It is still the case. So when you have Amazon prime, you have to connect your account. I don’t have Amazon prime, so I’ve never connected my account. I’m like one of the last people on the world to not have Amazon prime. And so I haven’t connected my account, but you do get a Amazon prime thing, and that gives you a global badge on your name.

[00:32:58] Okay. So you have this little, like blue crown that you show up and everybody’s chat, and everybody knows that you have Amazon prime And then your sub badge outside of that looks the same on the person’s channel that you’d give the

[00:33:08] Jeff Sieh: subscription to. Gotcha. So anybody who’s watching Caleb’s live streams on Twitch and he’s got a tip jar there, give him some tips cause he needs to get Amazon prime, he’s he needs that.

[00:33:17] So help him out. That’s really it’s. And you talked about the badges and I really liked the way the subscription badges, go up every month. And I know YouTube with your, if you subscribe to somebody, the same thing happens. Like you’re you can tell them. Months then how long they’ve supported somebody, which I think is a really great way to, to do that.

[00:33:33] Andy says and I love getting all these self publishing with Dale does really well on Twitch. So a self publishing stream. That’s really interesting. I have to check that out. I love all these esoteric kind of strange streams, not strange, sorry, self posting with Dale. I didn’t mean that.

[00:33:47] I meant that it’s I like all the different the different things you can find out there in some Graces, he can’t play games because he can’t stop. I remember years ago playing age of empires, the next thing I knew it was 4:00 AM. I used to play world of Warcraft, ENH, degrade, and then I started dreaming and as Roth and I decided I needed to stop because that’s just not healthy

[00:34:06] Caleb Dempsey: I’ll say that playing games, it’s a lot easier to stop when you’ve been streaming for five hours.

[00:34:14] If you need to stop maybe stream, that could be a flat.

[00:34:18] Jeff Sieh: How do you do bathrooms? Oh, they are. They have screens for bathroom breaks. Don’t they? They have

[00:34:22] Caleb Dempsey: like right back. Let me go full

[00:34:24] Jeff Sieh: screen. There he goes. So that’s when you get Caleb has taken a little potty break when that’s happening there. So

[00:34:31] Caleb Dempsey: I don’t have my regular screen on my,

[00:34:33] Jeff Sieh: There we go.

[00:34:33] So hopefully Caleb will come back. We can hear him. But, yeah, so I was wondering about that, cause I could not, I could go barely make this show without, having depends on. So anyway by the way you can tell Caleb is super smart about all this stuff and he is a big part of what’s going on over at, and we mentioned the top of the show Leap Into Live Streaming Bootcamp.

[00:34:52] So if you haven’t checked that out, make sure you go to Leap Into Live dot com. Some amazing things. I know Kyla is putting together some awesome. The extras for each of the sessions. If you’re interested in live streaming or you want to take your live streaming to the next level, make sure you’re on September 13th to the 16th, you go check out Leap Into Live.

[00:35:09] You can go to Leap Into Live dot com. I will be there talking about the, my sessions on how to increase your reach with your live stream and podcasts to go check that one out. If that tickles your fancy and our next section, we’re going to be talking about where is it this right here, brand marketing on Twitch.

[00:35:26] We talked about how Twitch makes money on these different different ways with the donation ads, subscriptions to talk about F affiliate programs like with Amazon, you can have those links to Amazon links in there. You can have merch. I know a lot of Twitch streamers like YouTubers have a lot of merchants they can sell over there.

[00:35:42] When it comes to making money on Twitch, they said that streamers only make really good money when they have millions of followers with like a hundred or even 500 followers. It’s like a paid hobby than like a lucrative side gig. Do you have to create a massive amount of fans and followers before you get any traction from Twitch streams?

Do you have to have millions of followers for Twitch Streaming to be successful?

[00:36:03] Caleb Dempsey: It’s a great question. I think to really be lucrative, you’re going to need to have a few hundred subs, so to understand a little bit more about the monetization strategies on Twitch, you need to, you get 50% as the starting of the subscription rate. So if somebody subscribes for $5, you’re getting $2 and 50 cents of sub.

[00:36:24] I have only seen people really go full time on Twitch once they start hitting it. 500 to 800 subs a month. Because that means they’re normally averaging anywhere between a hundred to 200 concurrent viewers, or they have one really nice person. That’s gifting a lot of subs to them each month which happens.

[00:36:43] So it is hard. I would say it, especially if you’re not using other platforms to grow your Twitch channel to really go full time and be like a full-time Twitch streamer making like a normal salary. And then you see these partners with thousands of concurrent viewers at a time that is like steady growth from partners.

[00:37:07] And a lot of that happens based off of like brand deals. People with 200 concurrent viewers are getting approached by influencers. There’s a Twitch streamer I work with and she just did a collaboration with Anastasio Beverly Hills. Her average concurrent viewership is around 250 viewers.

[00:37:22] But that, that specific partnership is going to boost her. And because of it, she now has a few different front page opportunities is what they’re called on Twitch. So front page is similar to if YouTube puts you on like the recommended, like your live show on the recommended page. She was featured on front page because of black history month she’s a queer black woman this streaming on Twitch.

[00:37:45] And so they featured her for front page for that. And then she’s doing a charity stream. And so Twitch works with other organizations to feature people on front page when they’re doing brand takeovers. So you can. By I think Wendy’s had bought like a, an ad slot where there they streamed went live to advertise something and they had Twitch put it on their front page as like their promo primary promoted stream.

[00:38:11] So when you’re going to have a front page, you have a few thousand viewers at a time. And that is really I think, key for the projection of growth, into a super, super gamer super’s Twitch streamer. Like those opportunities are really, what’s going to get you from like normal, like thousand, like few thousand dollars a month to beyond full-time like crazy percent money.

[00:38:38] But those also end up looking like you probably have like hundreds of thousands of followers on Twitch. Like most people I know that are going full-time have reached or hit like anywhere between 10 to 30,000 followers on Twitch. And that’s not subscribing. Gotcha.

[00:38:54] Jeff Sieh: So what does Twitch think about? Like I know because we do Amazon live and I do a lot of Amazon, Amazon live streaming and they really don’t like you taking the audience and moving them somewhere else off platform.

[00:39:05] So you mentioned Merck and some other stuff, to monetize or, get some money out of your Twitch streams. Can you send them off platform, go sign up for my, course on how to do Twitch? Do, are there like rules that you can’t do that kind of thing on the platform?

Moving Followers off the Twitch Platform

[00:39:21] Caleb Dempsey: That is not against Twitch, like affiliate terms of service or anything like that? Streamlabs their prime subscription. I know this literally just cause I signed up for their, my chat bot. But when you sign up for their prime, they like conglomerate everything into one. So you can go.

[00:39:35] Off stream and the, like your Streamlabs prime page will give you a tip jar option in the bottom. There’s like merge all there. It’s one big okay, support this Twitch streamer landing page. And then there’s different plugins. So there’s this application called Dick spur is and you basically connect it to your PC.

[00:39:53] It’s a PC on the application and people can pay money to like basically troll you while you play games. So they’ll make your screen spin while you’re like in a video game. And it’s like horrible for the live streamer, but it’s really fun as a viewer. And I’m like, I will pay all of my money to ruin this for everybody.

[00:40:11] Cause it’s funny to me so there’s a lot of different plugins that make it really easy to monetize off of Twitch and Twitch doesn’t seem to have a problem with that. The only stipulation they have is that when you sign your affiliate contract, Twitch owns your content for 24 hours. So if.

[00:40:29] Determines that you are violating their contract. So if you go live on Twitch and you immediately upload the recorded video to YouTube outside of that 24 hour period, and monetization is on that’s a violation of the field affiliate contract. So anything you’re doing, if you were streaming content to Twitch, that content has to be exclusive to Twitch for 24 hours.

[00:40:52] You can’t put it on TikTok for 24 hours. You can’t put it on YouTube for 24 hours and you can’t even really simulcast and be monetized. Okay.

[00:41:01] Jeff Sieh: So I want to get,

[00:41:02] Grace Duffy: you wrote this in an email to us, and I wanted to clarify, does this only apply to affiliate partners or does this apply to all streamers? So if I was to just turn on an account, get Jeff to highly produce it for me and I put out a show, but I’m not a part of their affiliate program.

[00:41:16] Can I multistream at that point? Or is it still under that restrain?

[00:41:21] Caleb Dempsey: To my understanding, it’s not against terms of service to be using Twitch and multi streaming. It is against terms of service to be an affiliate. And multistream your content because Twitch is allowing you to monetize that content that’s on their platform.

[00:41:36] So they don’t want it anywhere else. They want it to be exclusive. Okay.

[00:41:41] Jeff Sieh: So because Jim fuse, my friend says he, Amazon owns Twitch. We also share Del casters live to Twitch. When we do our live streams on Amazon, I don’t think they’re affiliates. So they’re technically not breaking, like you were saying, their terms of service.

[00:41:53] It’s that the thing that I, you probably don’t, I don’t know if you know this or not Caleb, but will those streams that if you’re multicasting over to different places, will they count towards you getting affiliate status with, you have to have so many hours of streaming and that, that.

[00:42:10] Caleb Dempsey: No, it does not.

[00:42:10] So Twitch has their own building creator dash. So like after I go live, I see these little graphs circle graphs, and they’re like, congratulations, you have a 51 followers. Like you’ve met this requirement. And you just need to stream two more days, then you’ll meet affiliate. So it’s like like those things, but it only counts the data that’s on Twitch and they can track.

[00:42:31] They also have like other really cool achievements. So like for example, I had 10 people consecutively chatting at the same time during a stream. And they, because I did that, they gave my channel VIP badges. So people that are in my chat often I can assign them as like VIP’s and they get a special badge next to their name.

[00:42:49] Because I reached that goal or milestone as a creator on their platform, I unlocked 10 of those badges that I can give you.

[00:42:56] Jeff Sieh: Gotcha. So we’re getting, this is fascinating. And once again, I’ve asked too many questions we’re getting towards the end of our time together, but I wanted to talk about influencer marketing and how important that is on Twitch because influencer marketing is big for marketers and businesses trying to hit those audiences that they really want, which is depending on their product, but there’s a lot of people who want the Twitch demographic as a market.

[00:43:19] So can you give us some insider expert perspective on how influencer marketing on Twitch works, how that you can let’s say I have a shoe company and I have a really cool sneaker. It’s got beards on it and I want to market it to the Twitch audience. How do I go about doing that?

[00:43:36] What’s the best way? How do I find like an influencer? And is that even a good story?

How do I find a Twitch Influencer for my brand?

[00:43:39] Caleb Dempsey: Okay, so great question. To start, I would just say that’s probably what I would recommend. Anyone who wants to do an ad spend on Twitch do okay. Because when you consider the way the platform is set up and the way the influencer marketing works, people are there to watch a certain creator.

[00:43:58] And the people that are really invested in loyal to that creator are probably going to buy what that creator is showing. And they’re also probably already subscribed to that creators channel, which means if you’re advertising on that creators channel, and you’re just doing it directly through Twitch as like a paid ad and not an influencer deal, those people aren’t seeing ads because they have ad free viewing.

[00:44:22] So it’s better to restrict the out to the Twitch streamer because their loyal audience is also there. Like a long duration of time. So a case study that I can share from somebody that I’m working with is like helping them with influencer marketing and like management and stuff. They did a brand deal.

[00:44:41] They had a total of 1400, I think, unique viewers on their four and a half hour long live stream. And the average view time on that branded sponsored live stream was 84 minutes. So 1400 people had on average 1400 people set and consumed 84 minutes of this branded content, which makes them a lot more likely to buy that item than it does.

[00:45:07] If you’re scrolling through your feed or you’re watching a 62nd ad in front of a creator I will also say that you, if you are going to do like a pre-roll ad video on Twitter, I would really recommend partnering it with an influencer marketing campaign because those people are already on Twitch to see a creator that they like or that they know.

[00:45:30] So if you’re partnering with a top tier creator and creating video content, and I’m watching that during the ad, pre-roll, I’m going to watch the ad. If I’m seeing a Twitch creator, there’s an ad running right now that I see a Twitch crater that I don’t watch, but I know who they are advertising Jimmy John sandwiches.

[00:45:49] And I think that the ad is really cool because I’m seeing a creator actually recommend it when I’m on the platform where I’m trying to see creators similar to that. So really consider when you’re running ads on Twitch, who your viewer is, how they’re viewing their content and what they’re actually there to do.

[00:46:06] If you’re going to spend ad dollars on Twitch for influencer marketing and reaching out to people. There are different management companies for gamers and streamers, of course. But most streamers are gonna have their business email in there. I would really recommend any streamer that’s on Twitch that is wanting to monetize tough a media kit, of course.

[00:46:26] But don’t use average concurrent viewers as a metric on how you’re pricing like the sole metric on how you’re pricing your influencer marketing budget, because your livestream or that you’re pitching to on Twitch is streaming for an average of four to six hours from what I’ve generally seen versus a live streamer.

[00:46:48] Who’s only streaming an hour. Like you’re getting a lot too. That’s two different things, right? If I’m paying a creator, who’s has 20 concurrent viewers and they’re going to stream for an hour. I buy, budget’s going to look a lot different than who, somebody who has 20 concurrent viewers that streaming for four and a half hours.

[00:47:04] Four and a half hours worth of content. And I paying somebody for four and a half hours with at their time versus plus the front and the back end versus here. So it’s that’s really what I would incredibly urge influence influencing marketing managers to consider when they’re sending a proposal.

[00:47:21] Just because like why the ad spend is worth it. Like that case study alone of like on average 1400 people viewed 84 minutes. It’s incredible brand exposure. Yeah. It’s not something you can, no, one’s going to do it for 84 minutes if you only stream for an hour.

[00:47:37] Jeff Sieh: And that’s a, that’s an incredible amount of time.

[00:47:39] You, you look at like time watched on like even YouTube and other things. That’s a huge amount of time. So that’s worth that price. And like you’re saying, you have to compare apples to apples, and don’t go like thinking of YouTube when you’re over there on Twitch and or Facebook or vice versa.

[00:47:53] So that’s really important. So I agree. She had a question. I’m sorry. I’m so fascinated by this. I’ll ask all of them.

[00:47:59] Grace Duffy: Okay I’m going to speak from the brand perspective. There are a couple of concerns, two major concerns coming out of companies that are interested in integrating Twitch into their marketing Mich mix.

[00:48:09] Sorry. And the first one is that creating a branded channel, there is a struggle of creating something that is out of step with the rest of the platform, culturally audience-wise content wise, right? So that’s one big concern. And then the other one is that because Twitch is such a hard BDM to control, if you’re going for four or five hours or even one hour, sometimes it’s hard to control, especially when it relies so much on spontaneity.

[00:48:35] And, there are a lot of brands that want to protect themselves, especially in these kinds of live environments. Things go co go, can go wrong. And it’s also hard to script something like that. Of course, coming from a brand perspective, we like to have some sort of expectation of like, where’s it going to go?

[00:48:50] We’re going to hit this talking points to the da. So can you give us. I know we only have a few minutes left, but can you address these two big concerns coming out of companies that might be interested, but are a little timid to get started with Twitch?

[00:49:03] Caleb Dempsey: Just a clarifying question. So you’re asking for those companies what they want to create, like for themselves or what they’re willing to partner with.

[00:49:12] Jeff Sieh: I think it’s the unscripted furnace. Like most people who I partly like, I want you to do this ad read, halfway in or whatever. And so it twitches all about spontaneity being funny with a game. So it’s almost like you have to educate these brands for wanting to do this.

[00:49:27] So how do you do that? And what should brands actually have expectations with? Knowing that this is like improv, it’s what it is

Managing a Twitch Influencer for Your Brand

[00:49:35] Caleb Dempsey: exactly. I would say this is really the moment to leverage a run of show, having a brand, understand what I run a show. Having a brand provides you with do knots is going to allow you to keep spontaneity as a creator on Twitch.

[00:49:53] While the brand understands the actual structure of what your show is going to look like. So if I was to partner with whatever brand and they’re like, here’s what we want you to do. I would say awesome. Unfortunately like my content isn’t super scripted. I’m happy to do like this ad read in my own layman’s terms, right?

[00:50:12] Here’s my run of show. Can you make sure that you give me a list of things that you absolutely do not want me to do? Obviously we have the set expectations of just being like a normal human creator and what’s within my brand, but are there things that I should not say or should not mention that I can ban from chat from that night?

[00:50:31] So if you, if I’m doing a Wendy’s ad and you don’t want people in the chat talk about McDonald’s and burger. I can mute the words McDonald’s and burger king. So let me know that there are things I can do as a creator on Twitch to work with my brand partners, so that the spontaneity of engaging with an audience and reading their conversation allows me to actually have somewhat of a guided conversation about what’s happening.

[00:50:54] If I’m talking about a makeup tutorial and the people want to know what’s in the palette or what’s in what I’m using I can make sure that I ban terms that get us off topic so that me and the chat are here. We’re on the same level. And I can have my moderator sit there as a tool because your moderators are a tool.

[00:51:13] Once you’re starting to get partnerships to say, is using this shade on their eye right now, like it’s from this collection, I can set up specific commands. So the brands need to understand integrations and sponsorships on Twitch are like completely different than they’re going to be anywhere else.

[00:51:31] Because it’s a live video. And for that reason, if they haven’t worked with a Twitch creator, they need to understand like here is my creator boundaries and creators need to be comfortable saying this. Isn’t like another sponsorship you’ve done. If you’ve never done a Twitch sponsorship, I’m here to guide you through this as the person that you’re working with.

[00:51:49] But I need you to know here’s what I’m giving you. Here’s the run of show. Here’s this, here’s that can you give me some resources so I can support you and make this the best possible experience? And like normally in a pitch, when I do one for an influencer on Twitch, we list out like, here are the integrations that we think would work good for your brand.

[00:52:09] So we’re going to make a special command for you. We’re going to feature you in the lower thirds. Like we’re going to have a specific sound command for you, like different things you can do to control the narrative, but you do have to be very thoughtful when it comes to brand partnerships on Twitch and how you’re going to meticulous.

[00:52:28] Encourage your audience and the people that are engaging with you to keep that content and that conversation curated around your key points.

[00:52:37] Jeff Sieh: That’s great. So this is so much good stuff that my brain at all, every Friday, my brain explodes. So I’m Caitlin, thank you so much for all this. What, where do people go if they want to find out more about you and maybe some of the services like they’re like, okay, Caleb knows Twitch.

[00:52:53] I want him to run my Twitch campaign, where do they go to find you or any of the services or places that you’re at?

[00:53:00] Caleb Dempsey: Yeah. So I’m private on social media right now while I’m figuring out how I’m engaging on Twitch. So you can find me at all of the Ecamm socials. And you can also contact me directly at D cam.

[00:53:10] My email is Caleb at dot com. So you can find me there you can is Ecamm network anywhere on the social media manager. So if you get in the DMS and you’re like, I saw that guy on that show and he said that to go here and to DM it’s me. I’ll figure out and point you where you need to go. And if you’re in to end up in my email and you’re looking for Twitch help I’ll send you to the right email address.

[00:53:33] But I just don’t know how comfortable I feel with putting all personal information out there yet, because I haven’t determined by brand onto it. Awesome.

[00:53:41] Jeff Sieh: Thanks for all this. Yes very wise. So thank you guys so much, grace, where can people find out about the amazing and spectacular Grace Duffy?

[00:53:50] Grace Duffy: Oh, you can find me on LinkedIn, but as we started the show, we were talking about this cool technology we’re doing through restream pairs. You can find out all about it on our tutorials, on the restream YouTube channel. So invite you to check it out. It is really cool. And I’m excited that we got to try it out today on our show.

[00:54:08] Jeff Sieh: Yes. And awesome. Don’t forget about Leap Into Live. Caleb will be there and in fact, we’re going to play really quickly a video. If you guys haven’t seen it, it’s amazing. So make sure you guys hang around for that. It’s amazing. Go to Leap Into Live dot com and with that, we’ll see you guys next week.

[00:54:21] Bye everybody.

[00:54:23] Caleb Dempsey: Bye.