How can podcasting benefit your bottom line? Tune in to this week’s Social Media News Live and discover how to use the power of podcasting to connect with customers and grow your business.
Radio veteran, podcaster, and podcast producer, Shannon Hernandez join Jeff Sieh and Grace Duffy to talk about connecting with customers through high-quality content that’s both entertaining and informative while still maintaining your authentic voice.
[00:00:00] Jeff Sieh: Welcome to Social Media News Live. I’m Jeff Sieh and you’re not…
[00:00:03] Grace Duffy: I’m Grace Duffy. And this is the show that keeps you up to date in the world of social media.
[00:00:10] Jeff Sieh: Today, we are joined by our friend Shannon Hernandez, and he’s here today to help us understand how you can use the power of podcasting to grow your business.
[00:00:19] We’re going to be discussing the state of the podcasting industry today and the success stories he’s seen along the way. What drives listeners to press play on a new show or a podcast. And we’re going to ask for Shannon’s recommendations for the best tech and tools to help you get starting with your podcasting journey today.
[00:00:38] So you want to stay tuned if you’re interested in learning about the potential podcasts have for marketing your business. And like I said, tag, a friend or a business that you think needs to hear about these updates too. Shannon, thank you so much, my friend, I appreciate you being here.
[00:00:54] Shannon Hernandez: You’re welcome.
[00:00:54] Thanks for having me. I’m honored to be on the Social Media News Live. So I’m big on it because you and I have been communicating since you decided to. Since you, you basically birthed the idea you know, I want to get this all started, so it’s very cool to be on your show.
[00:01:12] Jeff Sieh: Yeah. And fun fact, if you listen to Social Media News Live podcast, that is Shannon at the beginning doing the, and the end the calls to action.
[00:01:19] So that’s his voice and he put all that together. He’s an incredible sound designer. And we’re going to be talking about that a little bit later, but. If you don’t know Shannon, Shannon is a 20 plus year radio veteran. He’s a podcaster and a podcast producer. He’s here with his work at radio broadcasting.
[00:01:35] He’s got the knowledge and the experience to bridge traditional media, tactics and strategies with developing online content and marketing. You can find his videos on podcasting and podcast marketing on YouTube, just like our friend Chris stone talked about. And he currently holds down the weeknight time slot for 98 KUPD FM.
[00:01:54] And is the current sound designer? I know he’s not current. He is the sound designer with me and he helps me out with guys. Kawasaki’s remarkable people, podcasts, amazing sound. If you love the sound of that podcast, he is a big part of that. So Shannon, welcome to the show.
[00:02:10] Shannon Hernandez: Awesome. Thank you for having me, Jeff.
[00:02:12] I appreciate that. Wonderful and colorful intro.
[00:02:18] Grace Duffy: We have a lot of our shad man friends in the audience for people that are just meeting you now for the first time, I want to know, I want to ask for them what inspired you to get started with podcasting and tell us about your first show.
How Shannon Herenedez Got Started In Podcasting
[00:02:34] Shannon Hernandez: So my first podcast and what inspired me to get started with podcasts was many years ago, I wouldn’t say it’s nearly as, as long as podcasting is as when it Bert, when it was started, but it was maybe a few years after that, it was about five years after podcasting was becoming a thing.
[00:02:51] There were already people like there are already people doing podcasting and they were just basically sharing files back and forth. And for the most part, when I saw it, I saw podcasts. Nu wild, wild west of radio. That’s the way I saw it. And so I thought to myself this is an interesting medium, because where we are limited on radio in what we can say, not necessarily what the content and what we can say, but how we say it.
[00:03:20] Or in other words, using cuss words you know, I thought we could basically get on radio. We could talk about whatever we want without any type of censorship. And so that was really the inspiration of me wanting to start a podcast. And I remember years ago, when I first decided to start a podcast, I was lost probably just you know, people are now maybe a lot more back then compared to today.
[00:03:43] But for the most part, it was a very primitive platform. Most people didn’t know how to get onto podcasts. They didn’t know how to submit your podcast into a syndication platform. And I was starting on very basic hosting ground and I forget what the website even was to even host your audio. I, I was trying to figure it out last night.
[00:04:06] I couldn’t figure it out. And I was like, what was that hosting platform? I couldn’t figure it out, but it was very primitive. And when I started, I thought I really want to take this to the next level. And really those first podcasts were basically me testing out. It’s always been for me a test to help people you know, shave time off the process of launching a podcast.
[00:04:26] So I’m always the Guinea pig, so to speak. So I go through and I go, okay, this didn’t work. This is why they should do it this way. That’s why when I create videos on my YouTube channel, I say, do it this way. And then when someone comes back and disagrees with me and they say I would do it this way.
[00:04:41] And I’m like I’ve done it that way and it’s not going to work the best for you. Just because I haven’t made it public doesn’t mean that it’s. You know, something that you should do. So the very first podcast that I started was a podcast with my friend, Jimmy. He was a radio broadcaster for Phoenix in 4 98, K UPD was a part-timer.
[00:05:01] He was full-time at one point in time and we saw this untapped land that we were like, whoa, this is land grabbing right now. We need to do something with podcasting. And we start a podcast called the 20 minute podcasts. Now the 20 minute podcast wasn’t necessarily the. I guess it was not the business friendly podcast.
[00:05:20] It was very racy. It was very morning show geared towards like a morning show. We had a lot of sound effects. There was a lot of you know, sound design. It sounded like what you would hear you know, on your local radio station, it had the sweepers, the bumpers. I had all those things, all of these elements that we could, we used in radio and that’s the way I saw it.
[00:05:42] So that was my very first podcast, but I had discovered that there was such a difficulty in trying to get more listeners and trying to get more people to subscribe to the podcast. And while we did have a listener base, I wanted to know more. I wanted to take it to the next level and I wanted to, and I figured if I was going to do this, I needed to either start my own podcast or I needed to start producing podcasts for other people.
[00:06:05] So that’s where a lot of the Genesis of why, how I got involved in this.
[00:06:11] Grace Duffy: So tell me where you where you started making that connection between podcasting and business, like where you started helping businesses use podcasting as part of their marketing.
When Did You Start Helping Businesses with Podcasting?
[00:06:23] Shannon Hernandez: So it wasn’t even really a podcast thing that I got involved with a friend of mine at the time many years ago I was living in a house south of here.
[00:06:34] Jess, Jeff actually has visited that house at one point. Yeah, he’s been there. I live in a completely different place now, but either way a friend of mine, I w he reached out to me one day and he was watching something on creative live, and it just so happened to be Lewis’ house and James Wedmore and Amy Porterfield, all talking about building and creating a digital business for yourself and helping other people.
[00:06:59] And I thought to myself this is a great opportunity for me to showcase and share my knowledge about podcasting and audio, because podcasting, I didn’t look at podcasts. As a means of oh, we can create a true crime podcast. I looked at it, it was like, this is radio. This is radio 2.0, this is radio.
[00:07:19] Plus, this is, this is something that we can do in radio. We can talk about whatever we want, but I also saw it as like business owners saying okay, well, I’m just going to get on a podcast and I’m just going to speak into a microphone. And that’s all we’re going to do without any clear indication or understanding that there are specific elements from radio that we are using to drive people directly to whether it be a landing page, but it wasn’t back then for radio, wasn’t a landing page.
[00:07:49] It was buy tickets to this event, buy tickets to that event, come to our event where we are going to be collecting toys for tots or whatever it may have been. And we were utilizing that already in radio. And I figured if that works in radio, why can’t that work in podcasting? And so that’s when I decided for me.
[00:08:08] To invest in learning how to develop my own business. And within that time of that creative live webinar, I had my mind blown so much about how you could not only just make money online, but for me it wasn’t about the making money. It was about serving and helping other people. I know that sounds very cliche and it does, but that’s really what it was because for me being a radio broadcaster, isn’t my first career.
[00:08:34] I was actually a high school English teacher at one point in time. And teaching is actually my very first love. So that’s where a lot of this came to be. And that’s where a lot of this. Melted and meshed together. And I was able to bring something that two things that I really love teaching and radio broadcasting, and bring it into the business world and help business owners launch develop and grow their podcast.
[00:08:56] Yeah, I think
[00:08:56] Jeff Sieh: the first time I met Shannon, we actually. Was it podcast movement, I think. Or we knew each other before that and Google plus, but we, that was the first time we met, like in real life. But he is a great teacher, so I make sure you guys go to his email@example.com. And check that out because there’s a lot of great races resources over there.
[00:09:16] We have some people that I want to give a shout out before we hit the first section. We’ve got Amy going go, Shan, man, you got your whole crew here. Shannon, it’s pretty great. And of course, our favorite Sabrina is here saying, hi, it’s Sabrina. Hi Sabrina. Welcome to the show again. Thank you.
[00:09:33] Michael says one of the best radio DJs on KUPD. So I hope none of the other DJs are watching cause that’s, that’s throwing the gauntlet down right there and our friend Media. Saying a podcast wisdom here. And we got all sorts of people saying you know, props to the Shan man. Very, very cool.
[00:09:55] Shannon Hernandez: My people are here.
[00:09:58] Jeff Sieh: So Garren over at LinkedIn says this. How do you guys look also amazing on camera? It’s I have to glue the beard on very early in the morning. But on that point by strand, it takes a lot of time. One of the reasons is we use Ecamm and they actually are the sponsor of the show.
[00:10:17] And if you’d like to find out more about them, make sure you guys go to socialmedianewslive.com/ecamm But they just released this brand new update to their software. So if you’re on a Mac, it’s a no-brainer. If you want to do a show, do presentations, it’s incredible. Lets you do these custom shows.
[00:10:33] These overlays lets me switch screens. They just added like a screen-share overlay with this new version exporting your profile so I can actually export it and go put it to my laptop for when I’m doing remote producing. It has all these different options for interviews. Like I was able to bring up, Shannon’s, URL.
[00:10:51] So it’s just really cool. So if you haven’t checked it out, you need to, it’s a brand new update, go to socialmedianewslive.com/ecamm. Thank you so much. You can for being a sponsor of the show, loved the product. Very much. That’s one of the ways we look great on cameras with Ecamm, but we’re going to get into hardware later on the show.
[00:11:09] So stick around because we are going to give our tips and what we use. And Shannon actually helped me get my very first mic back in the day. When I first started once again on getting plus on Google plus folks.
[00:11:22] Shannon Hernandez: So
[00:11:24] Jeff Sieh: anyway,
[00:11:26] Shannon Hernandez: back in the same mic,
[00:11:28] Jeff Sieh: it’s a great mic. I just, this we’ll talk about it later, but anyway so let’s, let’s jump right into this section because it’s kinda funny.
[00:11:36] I, Grace came up with this, a title for this section and it’s very true. Podcasts are always the next big thing. So Grace, Duffy. Tell us about
Podcasts Are Always The Next Big Thing
[00:11:44] Grace Duffy: it. I can’t, I can’t take credit for the title is actually the title of an article and vulture. It was podcasting is always the next big thing. And it actually charts the 16 year history of podcasting.
[00:11:57] They credit Ben Hammersley from the guardian coining the term in 2004. And and it’s stuck since then. And this article tracks the golden ages, the peaks, the rise and falls. And it’s really funny because it goes year by year of saying podcasting is dead. Podcasting is back again. This, so we’ve, we us that have been listening to podcasts for a very long time, have been on a very long emotional journey.
[00:12:24] But you know, podcast statistics today show that the medium is exploding in more countries and is bigger than ever. Edison research concluded that there are about 104 million podcast listeners in the U S alone. Projections also report that there are actually 132 million listeners by 20. 2022 and e-marketer shows that this will be a 20% increase over the next four years.
[00:12:57] And actually I had a question lined up for you, but I like Chris Stone’s question here in the comments so we can bring it up. He asked how far has the struggle come in, relation to people, understanding what a podcast is and how to listen to it? And how far do we have to go? I think that’s a fantastic question because when I first started listening, it was back in 20 2006.
[00:13:17] I was a new mom. I was home. I discovered podcasts and I’ve been stuck on them ever since. And I remember not being able to talk about it because no one really knew what are you talking about? Or who are
[00:13:28] Jeff Sieh: these people? Yeah,
[00:13:30] Grace Duffy: I had to move the dial on the iPad, on the iPod.
[00:13:36] So, yeah. So back to the question, how far is the struggle come and how far do we have to go? Is what Chris asks.
How Far Podcasts Have Come and Where They’re Heading
[00:13:43] Shannon Hernandez: That’s a great question, Chris, because I’ve always been the big believer and my, what I believe doesn’t necessarily always translate to what people are looking at on the internet.
[00:13:53] And typically what ends up happening is that years later, what I’ve always believed, comes to light later down the line and people are like, oh, this is like the biggest new thing. I’m like, no, that’s always existed. It just has not been in pop culture for the most part. And that struggle. Understanding what a podcast is and how you can access that, those files and access.
[00:14:15] Those audio files to consume have become a lot easier these days with the with the innovation that we have created, or at least people have created to be able to access podcasts. It has become a lot easier. The barrier of entry is far more easy. These days to access a podcast versus, Hey, I have to go to apple podcasts or back then iTunes.
[00:14:38] I have to go to iTunes and I have to download it onto my iPod. And then I got to go find the file and I got to get the wheel and I have to go and I have to find it these days. It has become so easy that we, when you, someone says, Hey, subscribe to my podcast. Not even subscribed anymore.
[00:14:55] It’s called follow my podcasts, follow my podcast. You know, follow my podcasts. It’s on directly on an app, whether it be apple podcasts, whether that be Spotify. And when we seeing, this ubiquitous nature of. Content being available everywhere. That’s when it becomes easy. But I would also say that without that ability and that ubiquity of a file files being accessible, pop culture plays a really big role in that whenever you have guys like Stephen Colbert, or you have the nightly news talking about, Hey, we’ve got a podcast subscribe on our website or follow on our website.
[00:15:32] You, this is where you can get your podcasts. That is when you know that the struggle is not that much of a struggle because now podcasting just becomes another option of consumption. And so where we see where, we I’ve been, I’ve been through this iteration many different times you know, especially when it came to satellite radio and people are like, oh no, one’s going to go to satellite radio, got to pay for that.
[00:15:52] And you know, and then here we are, satellite radio is still around, it’s like, it’s not going away. It just creates another option of consumption, whether. Whether you’re listening to radio when you’re listening to music, whether you like talk radio, whether you like whether you like shows about specifically about Netflix, it, it could be either on satellite, it could be on podcasting, it could be on radio.
[00:16:17] It just depends. It’s just another option of consumption. And the more that there is this availability of consumption, more and more people will discover it. And the more that pop culture brings it into the lexicon of everyone’s everyday lives. That’s when we’ll start seeing it become a whole lot easier.
[00:16:33] It’ll just become something.
[00:16:35] Jeff Sieh: So one of the things that I wanted to pull up the Grace said when she was doing some research, she said that this discover pods.com said, data shows that 66% of people prefer listening to podcasts over watching TV or social media. I get Social Media, but TV, really? And books.
[00:16:54] So it’s it’s really interesting to me that, like 79% of people listen to podcasts while commuting or while doing housework. And, but we know that like podcasts listening kinda went down when people were no longer commuting as much in 2020. Cause we were all stuck at home watching the end of Netflix.
[00:17:12] And we saw the rise of social audio over this. So that I want to switch it. I get the, we were stuck at home. We didn’t have the commute, it kinda went down. It then it kinda started trending back up again. But then the social audio came about, which is you know, it’s podcasting, but it’s not because a lot of them weren’t allowing you to record, but now they are.
[00:17:36] It’s just, so what do you think about social audio as a radio guy, a podcast producer. Do you think it has legs or do you think it was just, it’s what we needed at the time?
[00:17:49] Shannon Hernandez: Do you want my real,
[00:17:52] Jeff Sieh: keep it clean.
The Difference Between Social Audio and Podcasts
[00:17:57] Shannon Hernandez: Yeah no, I really do have an opinion one way or another. When it came to say Clubhouse, when Clubhouse came out, I thought, oh, this is a really cool thing. But being a guy in radio, I saw it as oh, this is just another form of Live radio now. And that was really where my mind went because the medium of radio TV has always existed.
[00:18:18] Just the modality of how we deliver. It might change a little bit, but the base of it is always going to be the same. I believe I know I’m talking like in, you a nebulous terms, but that’s really how I see it is that it’s just, it’s always the same, but it’s just delivered a different way now that we have social audio like Clubhouse.
[00:18:41] And of course that for me at the time was something that I was not interested in getting involved in because there was not that ability to record your conversations over Clubhouse. And so then I’m over here rigging up, Rigging up my phone and putting it through my mixing board and seeing like I could create court audio.
[00:19:00] And then Clubhouse is no, you can’t record audio. That’s against the rules. And I was like, I don’t know, who’s coming up with these BS rules, but you really need to put that this audio up there because that’s what people are looking for. Because when Clubhouse came to light, I was like, this is appointment setting, listening.
[00:19:19] And that is what radio is already doing. If you’ve ever listened to the radio, whether you’re listening to traditional terrestrial radio, are you listening to Sirius XM or whatever it may be? That is just radio consumption. That there is an appointment setting segment within that program itself, especially with terrestrial radio, because if you like, for example, my my shift has two appointments.
[00:19:44] Segments within the five-hour period that I talk, one of them happens to be called the eight o’clock shuffle. And the other one of course is what you hear will probably all over the nation, but it’s mandatory Metallica. So those two appointments setting segments within that particular shift itself allows people to come and gather and listen.
[00:20:04] And that’s where you’re getting a lot of people who will consume. And that is the highest point of listening. Eight o’clock shuffle starts at 8:00 PM. Obviously I play four songs on shuffle from my phone and people get to hear songs that they don’t typically get to hear on terrestrial radar, or even say satellite radio.
[00:20:20] And so that’s what keeps them glued in that’s. What’s supposed to keep them glued in. I saw Clubhouse as another means of appointment. Where people come in you make an event and you come and you say, okay, we’re going to be talking specifically today about building graphics inside of Adobe Adobe illustrator versus using say Canva.
[00:20:40] And we will break down each step, blah, blah, blah, blah. You can make the description, whatever you want. And those people who are interested in graphic design will attend that particular that Clubhouse dorm. Now it’s a Facebook audio room or Twitter Twitter spaces and people would come and they would consume.
[00:20:57] But what would, the beauty of it was is that it was just like radio. It was just like radio, where you had a host and you had a cohost, but then the dynamic of bringing in callers to discuss and ask questions or being on stage that the dynamic changed. And when Clubhouse said you can’t record audio, I was like, you guys got to get whatever you got going on over there together, because this is what it is.
[00:21:22] And so the ability. To have a live call-in show. It was like a mesh. Remember the days Jeff, where it was like in Google plus you could bring people in. And you would talk, but you couldn’t, but you could read the comments like what we’re doing here, but bringing people in that engagement was just took it to another level.
[00:21:39] I thought that was huge. So in 2020, because we saw podcasts and kind of start dipping because the commute was a little bit different. More people started investing in learning about how to do live audio. Will I say that Live audio is the best thing for everyone now, because I hate to sound like this, but most people suck as presenters.
[00:21:57] They don’t know how to present and there’s a lot of dead air and they’re like, oh wait, hang on. And then you hear shuffling in the background and they’re trying to do something. And it’s they don’t know how to keep a conversation. Moving doesn’t mean that I think they suck. No, they just need practice.
[00:22:10] They need to learn how to keep a conversation moving. They need to know when to pause. So this different dynamic. Creating audio on the, go on the fly adds a whole new element of presentation because there’s zero editing. Now you can edit everything in post-production, but the presentation of how you deliver that message is a whole other level of present a presentation when it comes to doing social audio.
[00:22:37] Jeff Sieh: Yeah. So now I don’t poo poo Eanything because I think you can build an, a network wherever. Like we built, we, a lot of our business comes from Google. Plus if you trace it back, actually, you know, you’re working on guys’ Kawasaki’s thing because we know those people from back when we were in Google plus.
[00:22:55] And so I think you can build it’s if you can build relationships on Clubhouse, go for it because I think you can do it anywhere. So I’m not going to poop. Dustin did say that recording on Twitter spaces is now available. So there’s an option if you like that kind of. If you, if you love social audio and you want to record it, you can on, on Twitter spaces.
[00:23:15] And he knows what he’s talking about. Gary asked this first he says he started a podcast focusing on small business at his company. And it’s a lot of fun to work on. Yeah. Podcasts are fun, Gary, but kudos to you for starting a podcast. That’s awesome. He also asks, do you think there is any benefits to doing a full interview transcript for podcast SEO, and we’re going to get into podcasts SEO in a minute.
[00:23:40] So let’s sit on that question because I, that’s a big subject that I want to talk about, but what I want to go into, why do people listen to podcasts? Like why w why would they not just turn on the radio? What is it about podcasts that is different? What are your thoughts,
[00:24:00] Shannon Hernandez: Shannon? It’s, you what it is that is, there’s always the two things that come back to the days of Google plus.
Why Do People Listen to Podcasts?
[00:24:08] Shannon Hernandez: And I’m sure Dustin stout can he’ll get honest. Yeah, he’ll get, but this is always what it’s been, man. It’s always been, I’m there to consume either something that’s going to educate me or it’s going to entertain me. That’s it. And most consumption of podcasts is being you’re educating and entertaining at the same time.
[00:24:29] The old term would have been edutainment. You would be edutaining someone because radio is so such a different medium, not, I wouldn’t say it’s that different, but the purpose of radio is a little bit different because what we’re dealing with is something that is more local. Whether it, now, if you’re doing something national, the purpose might be a little bit different for the medium of how we want to get more listeners, how we want more people to consume, but say on a local.
[00:24:55] If you’re talking about a music radio itself, the purpose is to deliver the music, to deliver something in the background that is going to keep people’s day occupied. And the S the secondary purpose is to make people aware of what is going on with that radio station and the events that are associated with that radio station signal.
[00:25:17] Now, when we look at podcasting and we flip this on its head, what is the purpose of a podcast? Now it’s a little bit different each individual podcast, or may have a different purpose for their podcasts, depending on what they’re doing. You know, for the specific purposes of this particular video that we’re doing, we’re talking to business owners and business owners likely are looking for either leads.
[00:25:41] They’re looking for business, they’re looking for something. And so the purpose there is a little bit different. And so what they deliver has to be more in education now, can they be entertaining in the same sense? Yeah, absolutely. But what they deliver is in education. I look at podcasting is I kind of, I like to always use the example of Costco because everyone is familiar with Costco in the respect that when you walk into Costco, when you could walk into Costco and go to the sample, the sample bar where the almonds or the, I don’t know, pigs in a blanket or the pizza rolls are, and they’ll give you one or two pizza.
[00:26:16] That’s something that is free, right? That’s something that is to entice you to go ahead and possibly buy that big box or a bag of almonds. So you, so let’s think about it. Like I do the same thing. It’s I go and I get like a little cup of three almonds and I’m like, oh yeah, I’m going to go get three more.
[00:26:32] I’m going to give that, you just keep getting them. And eventually you’re like, okay, either you’re going to buy the bag of almonds or you’re not. And so that free sample is always something that you’re going to try and give to the consumer. This speaks very similarly to when it comes to podcasting, you are giving a sample of your knowledge, of what you know about your space, giving it for free to the person who is interested in starting up a business, or in Dustin’s case, maybe it’s graphic design and you’re sharing, Hey, this is where I get fonts.
[00:27:05] This is where I learn how to do this particular, trick inside of a Adobe illustrator. You’re giving this knowledge, but what the. Purposes is that you’re trying to get them into some type of sales funnel. And so that’s where you’re really working on it. That’s what a business owner would do now, as far as entertainment is concerned I’ve always said that content is the most important thing.
[00:27:29] Back in the day, they would say content is king. People are still saying content is king. It really is. It is a kind of a thing. If you can build a really great content that has zero sales associated with it, but you can implement some form of. I guess I forget it’s still early in the morning. I can’t even think of the word right now, but just something that is a kind of a lead magnet of sorts.
[00:27:55] Say, Hey, get a free trial to this, go download this on our website. The shaman.com 98 K upd.com. Social Media. Dot com, things like that. And people go there, they get involved within your funnel, but you’re still entertaining them for the most part. Maybe you’re talking about a true crime podcast and you’re talking about the best, the five best, worst murders or something like that.
[00:28:17] But then somewhere inside there, you’re saying, okay, we have this guy that will walk you through each and every step of what the police do. I don’t know if that’s a thing, but you know what I’m saying? You’re giving something that is of value. So that’s really where I look at.
[00:28:29] Jeff Sieh: So it’s interesting. Cause Gary says there’s a few podcasts that he listens to he’s over on YouTube.
[00:28:34] And he goes marketplace from APM, done to stories, to find leads for subject matter experts. So he’s got like ones that he goes to daily and a lot of people are like that. In fact, some of the stats are like you mentioned this like 74% of people. Go to listen to podcasts, to learn new things.
[00:28:51] It’s education it’s it’s entertainment. Of course, there’s a lot of entertainment, podcasts, but that’s great for businesses because people are actively listening to learn. And, Media talks about in the comments, how important the presentation skills are. If you can present a good decent podcast, you can get leads for your business.
[00:29:10] You can get, that incoming funnel, like you were talking about Shannon, that because people are searching for knowledge with podcasts. That leads me to, that leads Grace to this next question, which I’m gonna let her take because it’s a great
[00:29:26] Shannon Hernandez: one.
[00:29:27] Grace Duffy: Yeah. I was wondering what. Take, what does it take to get someone to press play on that podcast?
[00:29:33] Because there’s a podcast that I’ve been listening to for years over years, and then there’s only so many hours a day. So I have to I have to eliminate one to introduce a new one, but as I’m looking through, I was see what’s like new and up and coming. And so some research that we looked at so that a podcast description is the key factor to getting new listeners, to hit play on a one to 10 scale 10.
[00:29:55] It was rated as 10, most critical for someone playing a new podcast was having that spot on description. Other things that people mentioned in the survey were the titles. Like the titles had to be intriguing, frequency, ratings, and reviews. You know, you hear a lot of podcasts asking for rating review on apple podcasts.
[00:30:13] This is why, the name, and then familiar to the guests. And so like on our podcast, avatar, Jeff’s pictures there, people know Jeff, like they recognize him from everything else is doing,
[00:30:26] Shannon Hernandez: but he’s a beautiful man. He’s a beautiful.
[00:30:28] Jeff Sieh: It’s for those of you guys that are listening on the podcast.
[00:30:30] I am a beautiful man. I got Shannon to
[00:30:32] Shannon Hernandez: say it. Okay.
[00:30:33] Grace Duffy: Yes, he is a beautiful man. He has a face for podcasting. Then the other one is the host. So I know everyone’s here for me. So what, so in your opinion, Shannon, and your expert opinion, I should say, what do you think is something that businesses and marketers should be prioritizing as they are publishing this content and trying to get people?
[00:30:56] Because let’s say you got the subject matter, you’ve got the presentation, you’ve got incredible. Co-hosts like Jeff does. How do you get people to play?
How Do You Get Listeners for Your Podcast?
[00:31:05] Shannon Hernandez: Yeah. So it’s going to be, you have to really break it down into the nuts and bolts of the process of what the listener experience is going to be going through because the listener experience doesn’t start, obviously when they’re listening, the listener experience starts, like you said, when they look at the description or they look at the title of something.
[00:31:25] And so as a podcast or a content person, You as the producer have to come up with the title, especially, when we talk about, if we’re going to talk about SEO later on down the line, we could talk about that. But you know, something that is going to catch someone’s eye something that is going to be a common question that is asked over and over, or, these are the three reasons why podcasting is is starting to fade away.
[00:31:51] I don’t know if that would be something that someone is going to let’s do, here are the three reasons why podcasting is going to be going away in the next two years. Someone might click play and go. I want to hear what this guy is going to be saying, because w what a jerk he’s dumb, but then it’s really, it could be almost click baity at that time, but there might be an actual reason why that host thinks that podcast, you might be fading away.
[00:32:14] We won’t, it’s not obviously, but that could be a reason. And you see this all the time in descriptions and entitles of podcasts, the description should be, I always say to people Live. Should always be, it should look like a Netflix style, a description it’s not too long, it’s not too short, but it gives the basic gist of what you would be discussing in that.
[00:32:37] And it’s supposed to be a tease. Teaser descriptions are always teasers of. A Netflix show is about, you don’t get the whole movie in the description, you get the tease of what it’s about. You know, George, George is a man who is you know, who is a stay-at-home father, who has his daughter kidnapped by a five terrorists.
[00:32:57] And is old. In becoming a Navy seal may bring him may help him bring his daughter back. It’s just a tease. It doesn’t give you a whole story that description. So you would want to use those descriptions. But if we were to now take it to the listener experience when someone says, oh, I want to know what George is going to do and who he’s going to mess up a bill they’ll click play.
[00:33:22] And so then from that point forward, we look at podcasting from an audio standpoint. We look at that from the perspective of, we need to have a good lead. We need to have a good something that is going. Capture their attention. There are many different opinions about this podcast will say I need to have a, a one minute description of what this podcast is going to be about versus say a storytelling podcast where they just jumped right into the content.
[00:33:50] And they say you know, they jump into the most gory nutty details of a true crime podcast and people like hooked automatically. But like, say for a business podcast, you would want to identify the problem. And say, and maybe what you do is a, these are my solutions of what I’ve done, but this is why we’re bringing in Grace, because she’s going to talk to us more about what pitfalls you should be looking out for when it comes down to blogging.
[00:34:15] And what she has done to make a successful blog that generates so much money or whatever it may be. And that might actually bring someone in and say oh yeah, I want to know what Grace has done. Interesting.
[00:34:27] Jeff Sieh: Every time when you’re talking about that, I kept thinking like in a world, curious George fights back, it’s like, it’s I guess something that the monkey you’re like taken anyway.
[00:34:37] So I have a twisted sick mind. So we’ve got a bunch of great questions that I want to bring in, from
[00:34:46] Grace Duffy: that’s what I was a great question. And it ties into Gary’s question. If I, it says he wants, Dustin wants to know, do you publish a dedicated webpage for each podcast episode, like a blog post, and this ties into Gary’s question earlier about the benefits of doing a full interview transcript for a podcast episode, for the purpose of generating that SEO and getting people to discover you discoverability.
[00:35:11] So talk to us about, as far as like you’ve published the podcast, what do you need to, what else do you need to put out there to drive interest in it? Okay.
How to Drive Interest in Your Podcast?
[00:35:22] Shannon Hernandez: Yeah. There is, I been trying to make this clear to podcasters that there is a difference in the show notes of the description, what you would actually be consuming, say in Spotify or apple podcasts versus the transcript itself.
[00:35:37] And so what we have seen over the years is that we’ve seen an evolution of how this works. You’ve seen back in the day when this was a big thing about Hey, you have to have the full show transcripts on your website. And people are like, I am not transcribing that entire thing. I am not paying $60 for this to transcribe something.
[00:35:57] They’re like, I’m not doing that. And who’s going to read any of that. It wasn’t necessarily about reading the transcript. It was more about the SEO, what the Google bots are crawling on your website. So to answer that question from Dustin is that You should have say on a blog, you should have your podcast episode above the fold.
[00:36:19] I think that should be the very first thing. Cause you’re trying to get some listens. And if you can, if you gave someone to click play and they go, oh, I want to keep hearing more. That’s great. But then below, that should be your shownotes that little Netflix, the types description of what the show is about and include links inside there that would may lead people to go to a landing page or to some type of resource that people are looking for.
[00:36:41] Those are great for SEO. There’s great for click links on your website, whatever it may be. All right. Then below that I would have the transcriptions. Now a lot of people here have WordPress websites and you know, th there’s, I don’t know if there’s plugins. I haven’t had a WordPress website in years, so I don’t know what this is like anymore, but I do know that on my platform, I use implemented.
[00:37:05] They implemented a podcasting feature on their platform. And within that feature itself, they gave you a section. Put your transcripts inside of their website, but it was, as it appeared on the front end, it showed the player, it showed the description. And then below that show the transcripts, but the transcripts were placed in a box down below, and it was great out.
[00:37:28] So it, and it said like it says transcripts, that’s all it says. It says transcripts. And then all time codes and that’s where you can put your transcripts. No one is going to read a transcript. They may see something inside there that is going to be the exists, but we’re utilizing that for SEO so that when someone does a search inside of Google that maybe some of the density of those words, or how many times something is repeated shows up in a Google search, and someone says, oh, like maybe I do want to listen to this.
[00:37:53] And they come upon your podcasts. This has happened to me with YouTube videos that I’ve created on YouTube. And it still speaks true when it comes down to putting transcripts inside of your podcast, or I’m sorry, on your website for your podcast. I think it is very important that you do that.
[00:38:09] Buzzsprout does the same exact thing on their platform. They’re a great hosting platform if you’re deciding to do hosting, but they also have that feature where you could put transcripts and it’s just placed, down below everything else. Yeah, it’s huge. It’s huge for SEO. It’s huge for gathering more listeners.
[00:38:28] And if you have not optimized those pages individually on website as a blog I would S I would suggest and recommend that you do so because you’re going to get traffic to those. If you start driving and you’re promoting on social media, you’re gonna get traffic and people will be interested in what you have to say.
[00:38:44] So there’s
[00:38:44] Jeff Sieh: a question that I want to bring from Anita Wong. She says I’ve just started a new livestream show and wanted to create a podcast from it kinda like what we do here. I currently stream with Restream. So I download the audio. Should I just record an intro and just join them together?
[00:39:01] What are your thoughts on that?
[00:39:04] Shannon Hernandez: Let me reread that again. So I currently stream with Restream so I can download the audio. Should I record an intro and just join them together? You can do. Yeah, you can do whatever you want, honestly. At the end of the day, your podcast is what you want to make of it.
Taking a Live Video and Making a Podcast
[00:39:19] Shannon Hernandez: However, I would always, I tell my students, I say you don’t leave them in the dark. Maybe you want to record something that is very quick. It’s 15 seconds. I always think in radio terms, people have short attention spans. Let’s think about how you consume audio. People do not sit through a one minute introduction of oh, so today we’re going to be talking about this.
[00:39:39] And this is where we did this, this, and this, because at the end of the day, who’s not pressing the fast-forward button 30 seconds. They’re posting. They’re always, they’re either pushing that. I am, at least I’m like, I don’t know. I want to get to the content. So if you can make it as short as possible today, we’re going to be talking with Ian Anderson, gray, and he’s going to be talking to us about, I mean, I don’t know if Ian’s into this, but he’s going to be talking to us about the best coffee that you could consume on a hot summer day.
[00:40:06] I don’t know. Something like that, but it’s going to be something that is going to be so short that it just gets to the content. So that’s what I would recommend that you do make that intro short and then just get to the content because that’s what people are looking for. So Grace,
[00:40:22] Jeff Sieh: follow up with that next question, because I think that I really am interested in to see what being, what he just said.
[00:40:28] Grace Duffy: As far as planning your podcast,
[00:40:31] Jeff Sieh: hooking a new listener. So he said short is important.
[00:40:33] Grace Duffy: Yeah. So there was some, this was from the podcast, hosts.com. They said that podcasters have five minutes to engage 27.5% of their listeners. How they found that stat. I have no idea while 23% will listen to we’ll give you less than a minute.
[00:40:48] So how long does it take to hook a new listener into the show? Like I know when it comes to live streaming, there’s a format that we follow, which is you start with the why, like, why do they want to listen to us? And then we go into the intro and then we go into our sponsor message and we have the specific format when it comes to creating this podcast format.
[00:41:06] How long does it take? How long should you get into hooking that, that listener
to Hook and Keep a Podcast Listener?
[00:41:12] Shannon Hernandez: and like almost immediately you should be getting into it. Like I said before, I am always the test subject for my students and I have created, so I have a podcast called the podcast therapist and I create it when I have value.
[00:41:27] And when I created those podcasts I tested the idea of doing a one minute. And people are like, ah, wait a minute, trout. No, get to what you’re talking about. Same goes for YouTube videos. When I was creating YouTube videos, they want that information. Now they want to get into it. They cause they’re looking for the answer who has time.
[00:41:47] We don’t have time. None of us have time. So they’re looking for that answer and they want to be able to consume it right away. Now people will make time for you in their day. So if you can get to the point or you can get started in a hooking them, by getting them within, I coming from radio would say, coming from radio, you have to get them within the first 15 to 20 seconds.
[00:42:09] That’s fast. You have to get them immediately into that because. I know when I listened to podcasts. And the reason why I don’t listen to podcasts is because people don’t get to the point. I listened to podcasts while back where they were, they got on, they said, Hey, they did this whole welcome. We’re here at this place.
[00:42:28] We’re doing this podcast. And I was waiting for what they were going to be talking about. And they never got to, it never got to it. And I was like, what am I doing? Wasting my time, listening to this podcast? Like I can, there’s other things I thought the description was fine. The title was fine. The presentation was not.
[00:42:45] And that’s where the disconnect was. So you’ve gotta be in. You got to keep the listener in mind years of doing radio, it’s always been about the listener. It has never been about me. It’s always been about the. What I can bring to the listener, my knowledge, my humor, my entertainment, whatever it may be.
[00:43:04] That is my talent. That’s why they call radio personalities, talent. Your talent is to be able to disseminate that information, that entertainment, but it’s always about your listener. So keep your listener in mind, keep in mind what their behaviors are on the other side of the microphone for you. They’re all in their headphones.
[00:43:22] Keep in mind what they may be doing. They may be driving. They may be making coffee. They may be doing laundry. We all have different behaviors that we take on throughout the day. Be aware of that as a podcast or because that is where your audience is going to be. They’re going to be doing something that is more passive than anything else.
[00:43:40] There was a big contention about this, Jeff and I. Conference, I think it was just after social media marketing world years ago. And we went, what was the podcast? San Diego I think was podcast San Diego. And I talked about this very thing. I said, podcasting is still a passive experience when you’re listening, because it’s like radio and there was people who pushed back on me.
[00:44:01] And now we see that is that yes, it is still a passive experience. There can be some active engagement, but it’s not as engaging as Sieh live radio, but it’s passive and people will listen while they’re doing other things. Yeah. Great points. So went off the deep end. The point being is that you have to capture them within the first 15 to 20 seconds.
[00:44:26] Shorter. So
[00:44:28] Jeff Sieh: I would ask you another question just really quick is so like I scroll through like the podcasts that I subscribe. I rarely, there’s only a few podcasts. I listened to every episode, but and I know, I think they do this with guy is they scroll through and see who the guest is. Guy’s talking to Seth Goden.
[00:44:43] They’re like, oh, I know Seth, I’m going to listen to him. So I think those titles, especially if you’re doing an interview show and we had some people asking questions about interviewing is to add those your guests as well, like for, even for this live show. And when I put it out as a podcast, I’ll put with Shannon Hernandez because I want to capture all of Shannon’s humongous audience and having listened to my podcast.
[00:45:04] So I really want to do that. I mean, so you have to be strategic about this kind of stuff as well. And the point that grace made in Shannon, as well as like grabbing them quickly. All right. We’re running out of time, but this is so fascinating.
[00:45:17] Shannon Hernandez: Good
[00:45:17] Grace Duffy: on the topic of delivering what we promise.
[00:45:20] We are talking about growing your business with podcasting. So I want to flip this around Shannon. I want to ask you why should businesses consider hosting a podcast over any other content marketing initiative? Like we know that they can be doing anything with their marketing time and dollars. Why podcasting and I want you to tell us to please is what are some of the biggest success stories you’ve seen along the way, as far as connecting podcasting with growing a business, either for you or for your clients.
[00:45:51] Shannon Hernandez: So first first question. What was that first question? I’m sorry. There was two questions in there. My short-term memory is so horrible.
[00:45:59] Grace Duffy: I like to pile on the questions. I’m like an sat quiz that way. Dessie Tito’s that way. So why should businesses consider hosting a podcast and what are some of the successes along?
[00:46:10] Shannon Hernandez: So, okay. So this is a really good question. And I get asked this a lot. I was asked this question and I’m going to be asked I’m sure. Coming up in the next week, I’m going to be gonna talk for ASU venture program because they want to know this exact question. Why do I need to do a podcast?
[00:46:27] Let me be straight and honest with you because I would much rather give you the straighten, honest answer. Okay. You can just whatever platform you want. It just depends on what you’re more comfortable with. I know that there are people who are more comfortable with doing podcasting because they don’t have to put themselves on camera and they don’t have to look pretty and they don’t have to, none of that, they could just do something in their pajamas and record it in their bedroom and they call it a day.
[00:46:49] But there is no better time to start a podcast for your business. Where you might be doing business in the traditional sense of getting leads, whether you’re getting awareness to your brand, whatever it may be, you might have to be doing it in person. And of course, I think that was all. Really it, the pandemic shaped more of what we would be doing a podcasting as far as getting more leads.
[00:47:15] And getting more people to come into being aware of our brand. And so as a business owner, when you come in and you start sharing your knowledge and expertise about a specific topic, whether that maybe that topic happens to be like, I’m not, this is not a plug, but this is a Hydroflask right.
[00:47:31] Here’s a Hydroflask cup. So Hydroflask could easily have a podcast that talks about. Not, not just about, Hydroflask what they’re talking about, the different ways in which we can stay cool in the summer. Or maybe how we can consume different soups or how we make different soups have bring in different chefs.
[00:47:51] And not only are they bringing in these different chefs, but they’re bringing awareness and they always bring in the idea. Yeah, you could use they don’t have to say yeah, we put these in our hydroflasks all the time and I’d be on an eight hour hike. And I opened up this this container and it still has soup that is piping hot, and you can see the steam coming off of it, bringing something like that into your business, whether it be about a product, a service, anything for that matter allows the business owner.
[00:48:17] To really showcase their expertise and capture more leads. That’s at least in my opinion, it may differ for some other people. We have to think of the objective of whatever we are trying to do with our podcasts. Some people don’t want to do that, but for business owners, they’re looking for leads. They may be looking for consultations.
[00:48:34] And that’s where I see people saying, oh yeah like you can come, you can call me up or you can hit up my web form at the man.com/whatever it may be. And let’s schedule a consultation. It may be a free consultation, may be a paid consultation, whatever it may be. It’s always a lead going somewhere, especially if that episode is interesting enough for them to say, yeah, let me check this out.
[00:48:58] Because me as the co the producer of the podcast or the host, I’m all like, I am genuinely wanting to help someone out because I know what their pain might be, and I have that solution for them. So if I can break, be that pain killer for them let me continue to keep hot. That’s a
[00:49:16] Jeff Sieh: great point.
[00:49:17] And Sabrina says, Shan is so on point. I really appreciate that. So she’s she’s getting what you’re selling there. Shannon. Yeah, so that’s great. And I think one of the things that there’s something about podcasting as a coming from a business standpoint, there’s something really intimate about being in somebody’s ears.
[00:49:38] It sounds weird. And we’ve talked about it as a passive thing, and you’re like you know, how do they get leads and all this stuff, but there’s something about being in their ear week over week, giving them great advice. If something that they’re tuning into that is just, you can’t get, even with live video, I love live video because I can react to people.
[00:49:55] I can pull their comments on. So it’s a specialized thing as well, but having it as a podcast, man, being in there. In their head is there’s just something about that. So yeah,
The Difference of Delivery of Content on a Podcast
[00:50:05] Shannon Hernandez: when we think about the consumption of that real quick, when we think about the consumption of that and the modality of delivery in which we are delivering that content, because if we look at a YouTube video versus a podcast, YouTube videos on average, I think still have about three minutes of consumption.
[00:50:19] If you’re making a seven minute video, people are still consuming about three minutes of that, right? Because they’re watching a different medium. But when we look at podcasting, people are listening for a much longer span of time. And that is a chance for you to become more intimate with them because they’re, you’re in their ear, you’re on their smart home device, whatever it may be.
[00:50:35] So the modality may be different and and connecting with them is a little bit different as well.
[00:50:40] Jeff Sieh: Yeah. And I want to bring up Chris stone gives me, and I can’t remember the quote exactly, but his point about, businesses starting to podcast for all the reasons we listed before. But also, mentioned, you don’t have to get made up and do a YouTube video.
[00:50:53] Don’t have to go on. And also there’s less competition still. If you want to be a YouTuber, it’s a lot harder to break into YouTube than it is to break into podcasting there. It’s still, I think ground floor. There’s a lot of podcasts, but there’s still room for your podcast out there. Would you agree, Shannon?
Is There Room for New Podcasts?
[00:51:11] Shannon Hernandez: Yeah. There’s always going to be remind me with the amount of podcasts that are out there. People say oh, I forgot what it was. Grace. How many people were, who, how many podcasts are in the syndication platforms? But people look at that and they go, I’m never going to get found. I’m never going to get found as a podcast.
[00:51:28] I that’s just not true. It’s not true. When you start building, like what you said, Jeff, when you start building a network, say. Clubhouse. There’s an audience there who is not aware that you have a podcast and you have way more information that you can share with them and that, so as you do this back and forth marketing you can able, you’re able to push them from one platform to the next, because people always want to learn more just like in radio, we do radio, but people freak out whenever we have something extra that they can chew on too.
[00:51:57] And they’re like, if it’s on the morning show doing something else, they want to consume it. So it’s just this ability to be able to push people from one area to the next and have them consume and learn more about. Yeah, absolutely.
[00:52:09] Jeff Sieh: So as we’re running out of time, because we tend to do that, I want to really quick, you can talk about, podcasting tools and tech.
[00:52:15] We’ve had some people say, what platform should you put your podcast on? Cause there’s so many, we’ve had people in the comments, Ian saying, what, what his favorite are peg dropped in a great one, a plugin that PatFlynn uses fuse box, which we were talking about putting transcripts.
[00:52:32] You can do that as well. So there’s all sorts of ones. So what does somebody need to get started with podcasting, especially a business owner and what kind of tech they need and where should they put their podcast?
What Tech Do You Need to Start Podcasting?
[00:52:44] Shannon Hernandez: Yeah. If cost is an issue, then you can start on the very low level. And I talk about this all the time and you can start very simply very simply a bare bones with a USB microphone, like a blue Yeti mic, or you could use an ATR 2100 X and zoom.
[00:53:01] That’s very basic bare bones. Maybe you are using something like you could use that microphone with Restream an R E cam. You could do something like that because those services are still affordable enough for you to say okay, I want to invest in this. And so you can use those platforms, but if you want to take it to the next level, you want to use equipment for your podcasts.
[00:53:23] You want to get a better sound out of your microphone. You want to have more mids, more highs, more lows, and you want that radio sound, that booming voice sound. Then maybe you get into something at the next level, which would be a Yamaha mg, 10 X, you mixing board. And then you maybe want to get into better microphone.
[00:53:39] You can use say a short SM 58, but a lot of podcasts is these days and you see it everywhere, whether it be on YouTube or whatever they’re using the Shure SM seven B microphone. That’s what I use currently on. You know, my setup and that’s all I’m using. That’s really all I’m using very basic.
[00:53:55] So that’s the hardware that I would use. I’ve got tutorials that talk about how to use that mixing board so that you can customize it for podcasting. But then from there you can use that. As far as recording it, you can record in Adobe audition or you can record, like I said, on Restream that’s where you’re going to get the meat of where your audio is coming from.
[00:54:14] So using those platforms to capture the audio and being able to download it, you can do whatever you want afterwards, obviously, to edit it in I use audition, and that seemed and knowing how to use audition and knowing the process of what you want to do with your podcast inside of audition would be, is very valuable.
[00:54:33] You could do those same steps inside of say an audacity, which is an editing program. That’s a free open source software, but I’ve always found it to be buggy. It’s great for starting out, but I’ve always found it to be bugging me. I jumped in, I say, just teach me what I need to know in those platforms that are going to end up having to use anyway.
[00:54:52] And that’s why I’ve Al this does not apply. I guess it doesn’t plug, but this is something that I just, it’s just something that I’ve always used. You know, last night, Jeff, you asked me, You know, how much have you use logic pro? And I’m like, I don’t even use logic pro I haven’t used it in years because in the industry radio industry, we either use pro tools or we use audition.
[00:55:10] Maybe someone out there is using logic pro or some other platform, but I’m using audition. There are some people who use Hindenburg, but I like to use something that is very simple. You just got to know how to use it, got to know it and go play with it. And I’ve always used Adobe audition. So using that, and then of course, to get it launched you obviously need hosting for guys, guy Kawasaki’s podcasts that you and I both help them produce and edit.
[00:55:35] We use simple cast for that. But you can use Buzzsprout to use that as your hosting platform. And that’s really the basics of just getting your podcast up and running. If you don’t have a website ready to go. Great. That’s all right. Those are the basics of just getting a podcast up. I would recommend that you work towards getting a website up and running because that’s where you would be able to disseminate in your podcasts where people need to go to get on your.
[00:55:59] Jeff Sieh: So I wanted to do this is from Mike Alton, our friend, Michael, another Google plus guy from back in the day, he goes, I am loving Shannon’s course on audition using it to edit right now. He says, thanks, Shannon. If somebody wants to get your course and, try it all out and, find out more about you because we are right at the end of our time together, we need to do a part two because we just crack the surface of this stuff.
[00:56:25] And Shannon knows what he’s talking about. So where can people go to find you, your courses, all that kind of.
[00:56:31] Shannon Hernandez: Yeah, just go to the Shan man.com and you can see on the front page there, I’ve got multiple free resources as we talked about in this particular you know, this particular livestream, so go there.
[00:56:43] And then of course you could see that I have courses available right there that are available for Adobe audition. Reach out to me personally, just mentioned that you were on the Jeff, Sieh a live stream, Social Media Live, Jeff and grace mentioned Jeff and Grace, and maybe we can work something out and get you in on that course.
[00:57:00] Not at list price. All right. So just come on in, you have to reach out to me. I don’t do the coupons because people never use the coupons. You have to come and directly email me, or reach out to me and then we can work something out. So
[00:57:12] Jeff Sieh: real quickly talk about this. We didn’t get a chance to really dive into Kajabi, but you use it and you were talking about how much you like it for podcasting and just real quick.
[00:57:22] Why do they, why do you like it? And why should people check it out? If they have.
[00:57:26] Shannon Hernandez: Yeah, was, that’s I love Kajabi at this point. In fact, I moved from Buzzsprout to Kajabi because of the feature of the podcasting feature. They have set it up. It’s pretty much equally as simple as a Buzzsprout, but the beauty of it, and what we’re seeing as far as trends are concerned in podcasting is that more and more people want to have a paid private RSS feed.
[00:57:47] And within Kajabi, they are able to create a private podcast that can be either paid for, or it could be, it’s just behind a paywall of some sort and you can start monetizing your podcast there. So that’s why I liked it because you can create it and use it as an offering of additional content.
[00:58:03] And in turn, you, as a business owner are making money. That’s why I use it. That’s why I will be using it more. Awesome.
[00:58:12] Jeff Sieh: So as you can tell, Shannon knows what he’s talking about and we are at the end of our time today. Thank you guys so much for joining us, Grace, where can people find out more about all things?
[00:58:22] Awesome. That is great stuff.
[00:58:24] Grace Duffy: You can find me over at Restream. As we mentioned during the show that it’s a great place to host your guests and record your content and get that OD those audio files so that you can get started on your podcasting journey today. So check us out over at Restream and you can also find me over
[00:58:38] Shannon Hernandez: there.
[00:58:39] Yes. We love you.
[00:58:42] Grace Duffy: I love you, Shan, man, I sent this guy like 40 questions and I think we got to 10 of them because yeah. Yes,
[00:58:51] Shannon Hernandez: you can tell.
[00:58:52] Jeff Sieh: He knows his stuff. So by the way, we are also a podcast. You can go find us on your favorite podcast player. Just do a search for Social Media News Live. We would love for you guys to give us a rating and review over there as well.
[00:59:04] Our next show is Friday, November 12th at 11:00 AM. Eastern 10:00 AM central. You can always find us at Facebook, LinkedIn, YouTube, and Amazon Live. Thank you guys so much for being here. Thank you, Carrie and Gary and Dustin and Mike and all our friends for stopping by on whatever platform you’re on.
[00:59:21] We really appreciate you guys special. Thanks to our sponsors. Ecamm. If you want to make a show like this one and even a podcast, you can do it with e-comm. You can find out more about them at socialmedianewslive.com/ecamm
[00:59:38] shannon, thank you so much. Thank you for all you guys for being with us today, and we will see you guys next time. Bye everybody.