Productivity expert and podcaster Erik Fisher shares his secrets on how he’s consistently created a weekly podcast for over 10 years!

Discover the tactics he uses on his popular “Beyond the To-Do List” podcast to book great guests, prepare for the interview, schedule shows, and much more!

SHOW TRANSCRIPT

This transcript is automatically generated by Descript.  Any errors or omissions are unintentional.

[00:00:00] Jeff Sieh: Hello folks. Welcome to another edition of Social Media. News Live. Uh, I’m Jeff c and uh, Grace is out this week. This is actually being recorded because Eric and I are headed down to, uh, well, Eric’s probably already there in Florida. He’s at the parks with his family and I’m heading down driving probably while you’re watching this, but we are getting ready to do a Luman Jellos awesome Momentum conference.

[00:00:22] We did this last year. Eric and I spoke there. So, uh, I’m very excited to have Eric back on the show cuz we’re gonna be talking about productivity and not only is he a master of productivity, but he’s also a master of podcasting and so podcast productivity. There you go. Perfect, perfect thing for the show today, uh, because he has been doing this, uh, we were talking a little bit before the show, uh, over 10 years and.

[00:00:46] Gosh, that’s, that’s a lot of

[00:00:48] Erik Fisher: episodes. Yeah. Uh, 10, 10 years with beyond the to-do list. But I was co-host on a show for a good three years, and I was a co-host on another show that started in and did, happened most of 2007. And again, we did another long season in 2009, so technically there’s more years than 10 in there.

[00:01:10] Mm-hmm. . But, you know, for, for the remainder of the current show, it’s, it’s 10 years. Wow. Which is a big nice, good round number .

[00:01:18] Jeff Sieh: So I wanted to, um, before we actually, you know, get started, cuz this is also going out on Amazon Live and I wanted to talk about kind of our podcasting equipment, cuz you and I have some similarities.

[00:01:31] Uh, we kind of, I mean, you’ve been doing it a lot longer than I, um, and you started, what did you start on? Like, what was your equipment that you

[00:01:36] Erik Fisher: started on? Oh, that’s a good question. Um, it was, well, I, I did start with the, um, the. The Heil PR 40 mm-hmm. . Mm-hmm. . I did start with that and this is an i, it’s not the same one anymore.

[00:01:50] Um, we both got these at the same time. Right. But that was what I started with and I had a mixer, um, not the roader that I’m roader one. Right. That I’m using now. Right. Uh, but I’m trying to remember what that was. But it was kind of like a man, I wish I knew what the brand of that was. It’s one of those common ones.

[00:02:06] Mm-hmm. , um, like a Samson, I think. Yeah. Yeah. Is what it was. Yeah. And it had like four channels to it, and it was easy. Mm-hmm. because I kept it all in a backpack that was heavily padded. Yeah. Like camera gear type thing. Mm-hmm. . And I would put the, I would carefully take the, the, um, the. the hile off of its stand and then put it back in the thing and then put that into the padded, the padded sleeve into the padded sleeve inside the bag and all that.

[00:02:29] And cuz I had to be, you know, mobile, I couldn’t always do it in the same place. So, yeah.

[00:02:35] Jeff Sieh: So yeah, I, I, I gave up on being mobile with podcasting. I mean, I can if I want to, but I do it so infrequently. I, I have some other like, transportable gear. Um, I really like the new Sure. Uh, MB 88 kit. Um, that packs up really nicely and you can actually have it, uh, omnidirectional.

[00:02:54] I’ll have links below too in that, in the, in the carousel. But like for my home setup, I really do like the high PR 40. Um, and then I also, I have this one too. This is, you know, you only get this on Amazon, this is that Sure, yeah. Uh, M seven, that’s in white, the white newer, which is really, really cool. So I kind of go back and forth between these.

[00:03:12] Cause I like to let people know what different things sound like and kind of do some reviews. I still have the roader. The first one, the Roader Pro, the the first one. And I’m telling you for the stuff we do, and we talked about this a little bit before the show, if you can find one of these, like, um, because people wanted to upgrade to the Roader two, which is a great product, but you and I both are going like, we don’t really need to.

[00:03:32] It does what we need it to right now. Um, you know, I, I’m just like, whatever,

[00:03:38] Erik Fisher: I just don’t need it. I mean, the first one still works extremely well and for my workflow mm-hmm. , I don’t need to upgrade. There are definitely podcasters out there that if they’re just jumping in or they need to upgrade for particular features, it’s gonna work well for them.

[00:03:53] I’ve seen a lot of great reviews for that. Roader too. Mm-hmm. , maybe eventually, if this were to die. I would still maybe consider, hey, where can I get a, an unused one? Right. That would be cheaper. Right. Right. Or I would consider to, I would definitely consider the two. So,

[00:04:09] Jeff Sieh: and the other thing, so, um, you know, we we’re gonna talk about this a little bit later when we actually start the, like, the podcasting show.

[00:04:15] But, um, you know, I’m using this Restream deck to like, you know, switch cameras, uh, you know, bring you up and change like your, put your, your title under there. Um, and so I know you’re getting ready to do thinking about doing some video and, but you’re actually using Ecamm, which is a sponsor of the show, um, to, um, to do this.

[00:04:33] So if you guys wanna find out what Ecamm is, you go to socialmedianewslive.com/ecamm slash Ecamm. Um, they actually just did a training that Eric and I did, uh, they a couple weeks ago called Leap into podcast, a Leap. Yeah, Leap into podcasting because it was all about video podcasting. And you can actually go and see the replays of not just this year, but like three years.

[00:04:54] If you go to merch dot Ecamm dot com and you get one of their, uh, guides that they have there, they have a digital one and also a physical one, and that gives you access to all the replays. So, uh, I would highly recommend that if you’re wanting to jump into podcasting, cuz Eric did some training, Grace and I did training, so we wanna make sure that you guys know about that at merch dot Ecamm dot com.

[00:05:12] But, um, we’re gonna be talk, what else, what other equipment do we need to talk about? I mean,

[00:05:15] Erik Fisher: I get the boom arms that we love. Hey, let’s not make, let’s make sure to mention that when doing live video, it’s nice to not have honking. Huge. Oh yeah, yeah. . Yeah. You’re, you know, covering your ears and with a, you know, a headband over, it’d look even more pronounced on me.

[00:05:30] Mm-hmm. , but like these we’ve been using for forever. Mm-hmm. , uh, I forget the name of them. Do you remember the name of ‘

[00:05:36] Jeff Sieh: em? The mv, they’re M seven somethings. Um, I also have, I, I’m not wearing ’em right now, but I also have the she versions of these, um, that I like too. Um, that I use. I always, because I wanna be plugged in and, you know, a lot of people use, like the new AirPods Pro two s that they have out.

[00:05:51] Um,

[00:05:52] Erik Fisher: I wouldn’t suggest that I, I, no matter how good of a Bluetooth headphone you’ve got, there’s just a much greater margin for interference and error. Yes. When using that, I would always go wired. And that’s why these are great cuz they’re wired, they go down the back and they’re, they, yeah. They, oops, I bang the mic.

[00:06:10] Um, you got, they just come out the back and I, you know, I learned about ’em from Michael Hyatt. Right. Years and years ago. And immediately they, and they’re not that

[00:06:18] Jeff Sieh: expensive. They’re not, they, no. And I have a couple

[00:06:21] Erik Fisher: pair of those because 15. At the

[00:06:23] Jeff Sieh: highest. Yeah. 15, 20, somewhere around there. Yeah. And so they have different models, but I get the, the cheaper ones.

[00:06:29] Um, the thing that’s really nice of, I mean, it only takes one time for your AirPods to disconnect during a live show for you to never do that again. So, yeah. Uh, yeah. Highly recommend the, the wired ones. Um, and if you can get your guests, I mean, I still get guests coming on who are using those as their mic and their headset.

[00:06:46] you know, put in the doc and we’ll talk about this in the show today. We’ll, you know, putting in the document, kind of onboarding people for that. Um, let see, the, the booms are important. The other thing we didn’t mention is the, you know, the, he PR 40 has an a great,

[00:06:59] Erik Fisher: uh,

[00:06:59] Jeff Sieh: you know, setup when you get it. We also have these shock mounts that we’ve gotten Yeah.

[00:07:03] That help. Uh, like Eric bunked his mic, uh, right. And, and, but it, it would’ve been a lot bad, worse if he didn’t have this on there. But like it’s a great place to like move your mic around. It just keeps like vibration from your desk coming up there. This on the front is another piece. It is a pop filter.

[00:07:19] So you don’t hit those peas. Yeah. Really hard. How the PR 40 has a built-in pop filter. Um, but having this just gives you some extra thing and plus it looks cool and it keeps, it reminds me of how, how close to keep my mouth away,

[00:07:32] Erik Fisher: you know, that kind of thing. Yeah. It’s, yeah, it, it actually now we’re kind of, you know, three video, five inches away, but it gives you kind of a training almost, or a barrier.

[00:07:42] Mm-hmm. for good, uh, good mic technique, so. Right, right.

[00:07:45] Jeff Sieh: The other thing I would say when, cuz we, we talked about Ecamm M had the training about video podcasting is lights and I have the key lights, which I really like, that allows me to control them from my desk. I can turn them on or off, change the color, um, you know, warmer or cooler.

[00:07:59] So those are really handy. Um, and also they clamp onto my desk and this is a standing desk so I can raise and lower. Uh, the camera is the, um, uh, cannon Muralist M 50, and then I have a parrot teleprompter on top of that. Uh, it’s a small one for your phone. I usually put my phone underneath here and I can actually, I read the, um, usually the bio and the questions coming up, so that’s kind of the all kit in the bag.

[00:08:24] But we’ll go ahead and get started. I’m gonna hit go on my roader and we will get the show underway and get the podcast started. So, Hello folks. Welcome to Social Media News Live. I’m Jeff C and you’re not. And this is the show that keeps you up to date in what’s happening in the world of social media.

[00:08:39] Today I’m joined by my friend Eric Fisher, and today’s show is all about being more productive in podcasting. Eric, I’m so excited you’re here today. Thanks for joining us again third time. Thank you. Third or fourth, you’re

[00:08:51] Erik Fisher: here all the time. I, I don’t know, it’s been many, many times. I can’t even, I was trying to tell somebody the other day, Jeff’s been doing the show forever and I’m like, I don’t know how long it’s been.

[00:09:00] Cuz it feels

[00:09:00] Jeff Sieh: like forever. It has felt like forever, but

[00:09:02] Erik Fisher: in a good way. Yeah, in a good way. I’m glad to be here cuz we’re talking about two of my favorite things. Podcasting and productivity. That’s right.

[00:09:08] Jeff Sieh: It’s your sweet spot. It’s that vin diagram of Eric

[00:09:11] Erik Fisher: Kucher. Yes. But

[00:09:12] Jeff Sieh: if you do not know who Eric Fitzer is, you should.

[00:09:15] A producer and host of the Long Running Beyond the To-Do List podcast for almost 10 years. He’s talked with experts on how to implement productivity strategies in their personal and professional lives, and he is currently an account man manager at now, marketing Group, our friend, uh, Jessica over there.

[00:09:31] Uh, so I’m glad that, uh, you’re, they’re helping them out. But, um, we wanted to dive in really quickly, um, to podcasting productivity. I mean, I feel like we’ve talked about this on the show quite a bit. We kinda have that productivity, I mean the podcasting bit. Last month and getting in ready for Leap into podcasting, uh, for Ecamm.

[00:09:51] And by the way, before I go any further, I wanna do a big shout out to our show sponsor, Ecamm. You can find out more about them at socialmedianewslive.com/ecamm slash Ecamm. They, it’s really great for video podcasting. It also is really great for just regular podcasting. If you, if you for some reason didn’t want the video, I don’t know why, but, um, it’s really easy because it actually breaks down the track.

[00:10:12] So when I’m done with this show, Eric will have his own track. I’ll have my own track. If Grace was on here, she’d have her own track, even the sound effects and the, um, mo if I play any movies or any video on there, that is actually split out as well. So it’s really, really cool. It’s really, really handy. We mentioned the, um, this, uh, Leap into podcasting.

[00:10:32] If you’re interested in that, you go to merch dot Ecamm dot com. Um, you can get the, uh, if you get the guide there, there’s a physical and digital, uh, version. And if. Then you get access to the all the replays, like not just this year, but like, I think two or three years. So it’s really worth it if you’re looking at, uh, doing video podcasting or Leap into live Streaming, any of that kind of stuff, merch dot Ecamm dot com.

[00:10:54] Thanks for them for sponsoring the show. All right, Eric, I wanna go over just to start off your podcasting workflow. Like how, kind of walk us through your week cuz it is a weekly show. Um, what kind of your, your, your schedule, how you handle it, what do you do? Walk us through that. .

[00:11:15] Erik Fisher: Yeah. So, well, I will say this first, starting out early days, it was very much a high pressure situation where it was like, uh, I have to get a show out every week.

[00:11:26] And, and honestly it didn’t always happen. Mm-hmm. , uh, it did for the first 16 episodes. Then I intentionally took a break, but, uh, I, and I took about a, you know, a holiday break of right. Eight, eight weeks or so. And in that eight weeks I was like, okay, I’ve had my first taste of doing something consistently solo.

[00:11:44] Mm-hmm. where I’m the only person working on it. Uh, what are the lessons that I need to learn? And one of them that I came up with, one of them that I came up with was, you cannot record every single week because not, you don’t know if that’s even feasible, but you can create pockets and windows and seasons.

[00:12:04] Not in the Sieh, not in the way that we know of podcast seasons Now. But like literal, like, oh, batch processing is what I’m, I’m speaking to. Mm-hmm. And so it was like, okay, well if I could back to back record to or if, which I don’t know that I suggest doing that because you, you like me and many others, it’s like, you’re done with one, you’re just done for the day or done for a while, you gotta recharge, right?

[00:12:25] Yeah. Yeah. So it’s part of that knowing yourself, but, um, having a week or a two or three and knowing what your slots are and, and as I moved it fully into remote, and had a, a stable place that was always set up with mm-hmm. , this mic and this recorder and all those things. And certain blocks of time on my calendar, I was able to then make certain windows open.

[00:12:48] But in the early days, it was kind of a free for all. And that’s not where I suggest anybody start off as. And a a lot of people getting into podcasting, they’re either working, they’re, they’re either doing it for their day job mm-hmm. as part of that, or they’re doing it for their own thing. And you’ve gotta first know, I’ve got a time block.

[00:13:05] I’ve got to get the time block situation done first.

[00:13:09] Jeff Sieh: All right. So let’s, I, I mean, I kind of jumped into it cuz I assume everybody knows who you are, but let’s talk about beyond the to-Do List podcast cuz it’s been out for over 10 years. Um, it’s mostly an interview style show. Would you say there’s a couple solo episodes that you’ve done?

[00:13:24] I know you’re gonna do some more, uh, in the future, uh, but, but. Talk about that and why you decided to do an interview show and maybe some of the pros and cons of doing an interview show, cuz that seems to be the most typical type of podcasting, kind of, you know, especially in our, in our industry. And, and you know, the stuff, the ones that we listen to, they always seem to be interview style shows.

[00:13:46] Talk about the pros and cons of that style

[00:13:48] Erik Fisher: of show. Well, a pro is, is you get to bring in a perspective that’s not your own. And you can, and it’s much more interesting in, in a lot of ways, I, and and I typically gravitate towards shows where it’s more than one person talking. Now there are a few, and I will mention them in a minute, in the, also in the pros side of things.

[00:14:05] Mm-hmm. , um, that are solo shows, but they are shorter and they are, it’s almost like it’s a blog article or a newsletter that’s being read dramatically. Thought and feeling and inflection, and I really appreciate those. In fact, I’ll just say it. Um, it’s, uh, you’ve had ’em on the show or you, I, I’m trying to remember.

[00:14:23] Um, but Tom Webster. Oh yeah, yeah. He’s one of them that I listened to. You know, I, I listen, actually I listened to one of them this morning. Ah, and it was very fun. I enjoy his voice, I enjoy him conveying information. So there is a positive to doing it on your own. There’s also a positive, though, to doing it, uh, with somebody, with a guest, right?

[00:14:41] Because one, you are pulling information from that person and sharing it with your audience. You are learning in public, if you will. And that was one of the biggest things that I decided I needed and wanted to do, was I just wanted, I mean, if somebody says, Hey, I’ve got a podcast, will you come on, you would, you have no idea how some of the doors that can open because you, you do that.

[00:15:03] I’ve, I’ve been able to speak to people I never thought I would speak to. Right In, in, in public no less and have it recorded. So, Public, it’s, it’s great. Um, doing it solo though, there are some cons. It’s now all on you, right. . Right. And you have to craft what you’re gonna say. No one wants to listen to somebody just riff by themselves unless you’re really good at it and have practice at that.

[00:15:28] And so, even when I’ve done solo shows, I’ve had an outline and even fleshed it out and had, you know, I, I would read through the outline as I did like a walk and talk mm-hmm. , and then would go through and craft that a little bit better and then not read it, but actually just kind of, I don’t know, I don’t wanna say perform it, but Right.

[00:15:46] You know, read it dramatically with , without Dr, without the drama, in other words. Gotcha. Um, a con though of doing it with other people is now you’re at the mercy of their schedule and Yes. So yes, it’s, and if, and a lot of other things, a lot of technical difficulties can, can happen when connecting with others and recording that way, then that wouldn’t necessarily happen if you’re doing a solo show.

[00:16:09] So,

[00:16:11] Jeff Sieh: on getting your guests is do now, do you get most people coming to you to be on your show? Are you actively recruiting guests? I mean, I, I’m, I’m assuming since you’ve been around for 10 years and a lot of people want to get on your show, it’s not the issue that you had when you first started. Uh, it’s probably kind of flip-flopped.

[00:16:27] So talk about that a little bit, like getting guests, like how would you tell somebody who’s just getting into podcasts to get guests and like, how are you doing it now? Because I know you get a lot of

[00:16:37] Erik Fisher: podcasts and stuff. Yeah. When I started, it was all about intentionally seeking out guests. I, it was all on me.

[00:16:44] I had to do it. And in fact, anybody who’s starting off and they’re looking to do well, looking to do solo or with guests, I suggest sitting down and creating almost a mind. Kind of a scenario, whether it’s topical or it’s guest or both, and kind of match those up and kind of plan out, you know what, here’s a good 2025 plus or even 50.

[00:17:06] If you can get 52. You got a year, right? You got a year of content. And, and in the process of making that, other ideas are gonna come up, but start there. Start with creating a list of either people you want to talk to and, and why, or the topics you want to talk to. And either do a solo show that way or have a guest for that topic specifically.

[00:17:26] Mm-hmm. . And that’s what I did. That’s how I started off those first. 16. I sought those guests out. , I either knew they were an expert in their field or I knew that I could get them by saying, Hey, one of the other people that I have just had on the show right wi was on the show, will you do it? And that you, you’d be amazed at how like, Hey, I’ve got Michael Hyatt on the show now I can get Dan Miller.

[00:17:49] Or right now that I’ve had the two of them, I can get so-and-so. And that’s how it started. And yes, the industry has changed and over time there’s been a lot more of, uh, just businesses and people reaching and PR people mm-hmm. PR people have, have really queued into the fact that, oh, my client has a new book coming out.

[00:18:09] I need to look and see which shows are appropriate to have them on. And they do their. For the most part, there are definitely some pitches that’s like, this isn’t a fit for my show . Right, exactly. But, uh, more than you would know. And, uh, and I get a lot of emails and there are people that scrape the emails mm-hmm.

[00:18:25] That are connected with certain, you know, apple Podcasts or other different podcasts, uh, varying degrees of, uh, data that’s available. You know how it is, right? You’ve talked to social media people and people scraping LinkedIn email address, right. To send stuff. So, uh, but that’s what it’s kind of transitioned into.

[00:18:45] I still want to, and in fact I’m doing this now, I’m in the process of increasing my intentional activity towards choosing and reaching out to people I really want to have on, and not just doing the passive rule of, well, I’m getting so-and-so amount of email pitches a day, a week, a month, and then just picking enough of them.

[00:19:06] I only need four out of however many to make it worth all those coming in, but. Yeah, being, I would say always go for quality and always be intentional and shoot for people that you may not think you can get and go ahead and ask anyway. Cuz you might get a Yes, I did. Yeah. Yeah, that

[00:19:23] Jeff Sieh: is true. You never know unless you ask.

[00:19:25] And you know, what’s the worst they’re gonna say is no. I mean, they’re, you know, nobody gets, I, I’ve never heard anybody get mad being asked. So, um, anyway, what, so this is the under the productivity angle, cuz getting, you know, everyone’s like, oh, I can get a guest a week, eh, no big deal. But then you start thinking about, okay, I wanna make an intelligent conversation, and you can tell the good podcasters from the not so good podcasters and, and you obviously are a great podcaster, is that they do research, they’re doing research on their guests and you know, I do a, uh, work for Guy Kawasaki, I’m his producer and and editor over on his show, and he really researches that.

[00:20:00] And a lot of the guests he has are they, they have a book that comes out. I know this happens with you as well because there’s actually been crossover from you and guys show it’s the same time the book is coming out and Oh, you had that guess. Um, but how do you prepare? I mean, are you reading a book a week?

[00:20:14] Like, I mean, guy usually kind of does that. I mean, how, what is your productivity like hacks to be prepared for your guests and

[00:20:22] Erik Fisher: ask the questions. So there’s two ways you can go with this. One, be a great reader and, and I am a fast reader, so that really does help and I enjoy it and I love getting free books all the time in the mail.

[00:20:33] Sometimes they show up and I haven’t even asked for it, and I’m like, I don’t know who this is, . And that’s fine. Uh, I kind of wait to see if an email follows, but one, build in reading time, whether it’s in the morning or it’s throughout the day, or if it’s in the evening to wind down. And, and don’t be afraid to one, oh, this book looks interesting.

[00:20:51] Let me skim it first and say, okay, I get the main points. Now let me go back and revisit the places I marked where I wanna do a deeper dive and maybe formulate a question from. That’s number one. Number two is, and this is hard, if the book isn’t out yet or the person hasn’t, um, done any interviews yet, I’ll, what’s, what’s great is sometimes I can get a podcast episode from a friend or some other show and listen to them on that show and get a gist of it, and then go through the book.

[00:21:23] or, uh, formulate questions off of, like, I’ll hear one of my friends ask, uh, podcasting friends, ask somebody about some specific topic and you know, these people know their talking points if they’re good. Mm-hmm. and if you know their talking point of what they’re gonna kind of, I mean, I’ve heard somebody answer almost verbatim what to the same question.

[00:21:42] Yeah. But then I already have a follow up question that the other person didn’t ask. So it’s kind of a cheat. You get to, you know, study them, listen to a podcast episode they’ve already been on, don’t, it’s, there’s nothing bad about that. Take them to a place that that show didn’t with your show.

[00:21:56] Jeff Sieh: Mm-hmm.

[00:21:56] That’s a great, that’s a great thing. It’s like, and, and Guy I know prides himself on nothing makes him more happy than when they say, nobody’s ever asked me that before. And I think that should be all of our goal as we interview stuff. Like, okay, what question? Could I, and you’re not trying to catch them off guard or anything, but something like shows them that they, you really dove into their, their, uh, content.

[00:22:18] And also you were very thoughtful about your questions. And that’s the other point at kind of productivity wise, like, what is your document or when you prepare for guests, what does it look like? Do you have like, I’m gonna get, get at least 10 questions. I’m just, I’m gonna have this bio. How does that work?

[00:22:33] What does that look like for you? Before you

[00:22:36] Erik Fisher: interview a. I think I always end up having more questions than I need, and that’s a good thing. Right. And I credit, I try to have them in an order that makes conversational sense, conversational slow, and yeah, I always try to have more questions than I need so I can fall back on.

[00:22:55] Okay. The guest’s great and I know this already, uh, hopefully by having done my research and vetted them. But if they aren’t a talker as much as I maybe need them to be, I, I would always say your guests should be talking 75, 80% of the show and not you. And so if I can get them to do that, if I can set them off, if I can, if I can have a bunch of, like, if I have, you know, we’re gonna talk about this, that’s one section and have like three, I try to aim for three different sections of the conversation.

[00:23:22] Mm-hmm. , so I kind of know where I’m at and I kind of try to outline it and have certain, you know, I’ve got 2, 3, 5 questions in section one, same for two, same for three. And then I know. . Oh, well we skipped down to section two. Let me, and, and this is only, the only thing you can do with this is practice, right?

[00:23:40] It takes time, it takes practice, it takes, and that’s why it was great to have been co-host on two other shows before doing this for myself. I got a lot of practice in public, so to speak, uh, be under my belt. But yeah, I like to have multiple questions in each kind of section, and then I’ll know Okay.

[00:24:01] We’re, we’re past the first, the second and third, third of the show. Mm-hmm. . And now we can wrap up. I don’t really go, wrap up is always the same. It’s like, oh, well it’s been great talking with you. Let’s, right. It’s standard for everybody. Yeah. You just get over it. It’s fine. Tell us, tell us where they find you.

[00:24:17] Find you. I’ll link up to that in the show notes. Right. . And so I don’t worry about that. That’s kind of standard. I can copy that in actually, I can do that without thinking about it. We all can. Right. So,

[00:24:27] Jeff Sieh: so here’s a question I know that I, I’ve been asked before, um, in some of the podcasting things that I’ve been involved with is should you have a set set of questions that you ask every time?

[00:24:38] Like, and I know, and this comes from I think somebody who is on fire, um, that does that and it works for him. Mm-hmm. , my thought is, and tell me if I’m wrong, I wanna have new questions for each show. Other people say, I’m gonna ask the same questions every time. And I think it’s based on what John has done.

[00:24:58] But what are your thoughts on that and what would you tell somebody who’s just started

[00:25:02] Erik Fisher: getting started? I would, I would say that if you wanna have a set question or questions that you ask every single guest, there’s nothing wrong with that. In fact, I started off with that. Mm-hmm. , and for the first 16 episodes I did, and I think even for the next.

[00:25:17] 20, 30, 40, 50, I, I, somewhere in there it got lost. I kind of phased it out because it didn’t really make sense anymore and I still remember it. It’s in an ideal world, how do you start your day? And that made sense at the time. But as I got further in at me asking that question of somebody who, that’s not the topic they’re there to talk about at all, doesn’t really make sense.

[00:25:40] Now here’s the thing, if you’re doing like a Patreon or something else and you want bonus content, having a round of 4, 5, 4, 5 to 10 questions that are kind of rapid fire that you don’t include in the regular episode, but that’s what you have as bonus content, that’s an option. But I, I, again, I think it depends on your show, depends on your guest, depends on your topic, depends on your show’s flow, if that makes sense.

[00:26:08] To have set questions that you ask every single one of them. Nothing wrong with that, but it’s gotta make sense and it’s gotta be right for you.

[00:26:15] Jeff Sieh: I think that’s a great point. Uh, the, the, my, I don’t mind having a couple set questions that you ask each g guest, you mean. I mean, I’ve been on guests on shows where they’ve done that.

[00:26:24] My thing is like what John Lee Dumas does, where it’s the same questions every time for every Sieh, every show in ad, you know, forever.

[00:26:35] Erik Fisher: Uh, that I, there’s a pro to that though. There’s a pro to that, that you know what you’re gonna get, you know? Oh yes, you’re right. How is, like, for example, uh, I’m not currently watching any real, like news type shows or even comedy news shows, but for a while there I was watching Colbert and he would have a segment where he’d have a guest that was there weeks ago.

[00:26:56] Sit and answer the same 10 questions, and it was to better know that guest mm-hmm. . And so I knew those questions and I knew what I was gonna get in terms of the, the, the, um, the catalyst for the conversation. But I didn’t know what the answer was gonna be like. And these were simple questions like Apple or orange.

[00:27:15] Right. Or, you know, describe your life in five words Right. Or thing, things like that, that are simple. And it’s, it’s cool and it’s kind of you’re curious. Yeah. How is, uh, Hugh Jackman gonna answer this differently than say, sting or mm-hmm. , you know, insert celebrity here. Yeah.

[00:27:32] Jeff Sieh: Yeah. So I, I, so I, I guess my point was, and I think that’s right cause I’ve been on those rapid fire questions and those are fun.

[00:27:39] Those are a nice little thing. I, I’ve been on shows before. Um, I guess just copying the format of other shows is what I, I think I was. Trying to talk about, because like, I, I swear every time there’s a podcasting conference afterwards, there’s so many like, accountants on fire and, you know, all this kind of stuff and, um, I, I’m not really, you know, my thing is, is we shouldn’t copy.

[00:28:05] Erik Fisher: Well, there’s, and that, and that’s funny. We both know somebody, uh, who I met at the most recent podcast conference we both went to, and he came up to me and, and we were talking and he said, you know, I, at some point I looked up, when did you name your show? Because his show is beyond the, and then insert a few words.

[00:28:24] And then I went and looked, I went into a podcast search engine, and I just typed in beyond the, and I saw all these different ones and I’m like, oh my gosh. Like, I know I was the first, I, I mean with 90 plus percent confidence, right? Right. There wasn’t any, I mean, you’d type in beyond the, and it was just me that would pop up, but it’s been 10 years and Right.

[00:28:44] It’s kind of filtered through. Right. That’s nowhere near anybody, you know, being on fire, but still .

[00:28:49] Jeff Sieh: Right, right. Um, the other question, I, I really quickly, I want you to talk about, um, how, how many hours does it take before. For your, for your podcast workflow, like a week, how much do you spend on your

[00:29:04] Erik Fisher: podcast?

[00:29:07] Well, time-wise, it’s gonna vary because again, what I did learn was there are certain chunks of time. Like I, I think about, you and I both talk about the 12 week year, where we look at the quarter of the year and we kind of say, okay, how many do I need? So I need 12 episodes. Mm-hmm. , and that’s 12 recordings.

[00:29:23] Unless I’m recording, or unless I’m releasing a, a repeat episode, which occasionally I’ve done, um, less so now more they’re, they’re more bonus episodes than anything. Right. But, um, it’s okay to get 12. I need to open up enough time for 12 people and I need to maybe front load that and, and ideally have those recorded before the new 12 weeks even start, right, right.

[00:29:47] Or half of them. And stay ahead. In other words, create margin, create workflow, create structure, and so on a week, the max I would ever record in a week would be three. But again, That’s maybe more than some people are comfortable with, but for me, that’s three weeks, three other weeks that I’m not record any.

[00:30:04] Right. So, and, and as it goes, as it filters through, as I get responses and I see the bookings come through, through my Calendly, um, I will say, okay, that’s another one. Where is that? And I look on the calendar and say, okay, well there’s already one or two that week. Don’t close off the rest of the space in that time.

[00:30:22] Mm-hmm. and maybe add it in other places. I, I make more than 12 slots available, but I close them down as the weeks get full. Right. And I also block off weeks where I’m like, that week’s impossible to record it all. And so, , you have to go into it with that context before I give a, a correct answer and say, well, it, cause it tells me, or I can say that it, it takes me five hours in a given week because sometimes the research doesn’t take as long or it takes more.

[00:30:47] Mm-hmm. , sometimes the recording slots I’ve got three in a week. Sometimes I have none. I would say on a per episode basis, it’s anywhere between two to three hours. But again, some of that’s reading time and the evenings or the mornings or the weekends, the recording is over only I book an hour and typically once we get past the half hour to 40 something minute mark and I feel good about it.

[00:31:10] I let the conversation naturally flow. But we, if we hit the top of the hour, I kind of wrap up. So you, again, it’s gonna be different for everybody, right? And as you get better at it, you’ll find where you can push the gas pedal a little bit, right? And or where you can delegate and accommodate other people helping you.

[00:31:30] Jeff Sieh: So, uh, one of the things that, uh, I wanted to ask you as I fixed my camera is that, um, you know, you talked about, I I’m assuming that the hours you spend, like research depends on like if you had that guest on before, cuz you have some repeat guests. Uh, yes. And also, you know, if it’s like a big name, like all of a sudden you’re, you know, you’re getting the, the, the guy who does getting things done, which you, I know you’ve, you’ve interviewed before, but like the first time you probably prepared a lot when you get a big name like that.

[00:31:58] Yes. Because you don’t wanna waste time and I’m, so I’m sure that kind of fluctuates. Um, you know, depending on who the guest

[00:32:05] Erik Fisher: is. Yeah. So David Allen getting things done. Yeah. . So there’s a couple different points I wanna make here on this one. David Allen Getting Things Done was the first guest other than Michael Hyatt.

[00:32:16] I knew I could get Michael Hyatt. I didn’t know if I could get David Allen. And I said, I’m gonna step up to the plate and I’m gonna ask mm-hmm. . And the worst I’ll get is a no. But I think eventually I’ll get a yes. Well, I got a yes within 24 hours from his wife saying he’d love to do it. And it shocked me

[00:32:32] And that was a really good lesson to have. Yeah. So that was the first time. He was one of the first 16. I immediately, like you said, went into over-prepare mode because I just didn’t wanna seem foolish or stupid or mm-hmm. Didn’t you know, know what I was I was doing? Yeah, the, that first recording went great.

[00:32:49] We hit it off right away. We hit all the right notes. He was great. I felt confident after it was over. It worked out really well. But the next key piece was, he’s been back now, I don’t even know how many times I can count, but he’s been back. asking to be back. Now, I asked the, the second time, but I think the third and fourth time, uh, his company reached out because the track record was there.

[00:33:15] Hmm. And they had a new book out, um, getting Things Done for Teens and the Getting Things Done Workbook. And so that touches on a couple of different things. One, make the ask you can worse, you’re gonna get is a no. And you may get a yes eventually Keep a start asking, keep asking. Number two is one of the things I did to prepare for the second one.

[00:33:34] I listened back to the first one. Mm-hmm. . And so I did my own trick on myself, , and listened back and said, oh, you know what? When he asked, he gave that answer. Uh, I wish I had asked this also as a follow-up. And so I started to formulate follow up questions and kind of do a revisited version of that first one in the second one.

[00:33:52] And then the third and fourth it was different because I just needed to go over the book. I didn’t need to. And, and those were easy books cuz I already had the foundation already built. So, repeat guests, uh, especially good ones where you’re either, you’ve either heard from your audience that they loved them, or you just really enjoy them.

[00:34:09] Screw the audience. Do it for yourself once in a while, right? That’s, uh, that’s a gold mine. Mm-hmm. . So that’s, you know,

[00:34:15] Jeff Sieh: that. So we have started doing that actually in our actual notes when we prepare. And Grace does an amazing job with this. We, we’ve done it enough, we kind of know what will be said or what kind of, you know, their, their response will be.

[00:34:27] And we have follow up questions, right? Already prepared for that. So having those ready, one, it saves you a lot of time. A lot of times our audience will ask that and we can pull in those in it, even though we were gonna ask it anyway, we bring our audiences in and instead and gives a little bit more interactivity.

[00:34:42] So having those follow up questions I

[00:34:43] Erik Fisher: think is. . That’s another piece is that if you have, and, and this, I’ll tease this, one of the things that I would’ve done differently is I would’ve intentionally built a community around the show earlier. Mm-hmm. and still need to do more with that. But your audience can really help you get questions that, you know, that you might not even think of to ask your upcoming guests.

[00:35:04] And throwing that out there to them can be a real bonus. Mm-hmm. ,

[00:35:08] Jeff Sieh: that’s, that’s awesome. That’s really good. Um, the, the other question, so kind of more kind of brass tacks, I guess is like, how do you, you mentioned scheduling. How do you set up scheduling? Do you, I mean, like you, do you use like Calendly or some, something like that to schedule people that they can pick their time and do you have like certain times of day that you already, like you mentioned time blocking, like do you have those blocks set and then they can pick from ’em?

[00:35:31] Or you say, Hey, I’m doing it on this date. I need you here then I mean, how strict are you

[00:35:35] Erik Fisher: with time? . So again, it’s gonna be dictated by what your availability is and that’s why I like to change it up and go seasonally. Mm-hmm. , I like to not, I personally love not recording hardly at all throughout the summer when there’s a high chance that something random where everybody’s home during a recording

[00:35:56] Right. And that’s, you know, that’s nerve-wracking sometimes, or at least it used to be. I’ve gotten better at it. Mm-hmm. . But, or, or if you’re recording during the workday, which is most of the time when people are doing it, like you’ve gotta say, okay, that’s my lunch hour. And you know, start earlier on your work stuff and then take that hour and then eat something right after or before right after is better.

[00:36:14] Don’t do it before . You never know what’s gonna happen. That’s right. Um, but to have those places in mind, and so for example, right now I’m done recording, I’m not done recording, I’m done booking, I should say, for the remainder of 2022. As we’re recording this in October, I have a few left and I’ve got a bunch banked and I’m gonna get through to the end of the year and even into January.

[00:36:35] And then I’m looking now at formulating what does January, February, March look like in terms of family obligation, work obligation, um, workload and creating margin and not overwhelm and overload for myself personally. Mm-hmm. , again, I, I’ve mentioned recording three in a week, but I prefer not to, but sometimes in order to get like that runway, you have to, or at least do more than one in a week.

[00:37:01] And then there are people who, I mean, again, we mentioned other people earlier that match record, they’ll have a dedicated day and they’ll record. One in the morning, one late morning, one in the right early afternoon and one late afternoon, and then they’ve done for the month. That’s a viable option. Not for me personally, but I think that’s an option for some people.

[00:37:18] And so again, it’s all about knowing what that structure is and what that structure’s, adaptability and flexibility is going to be in each of those, you know, seasons, if you’re gonna go month to month, or if you’re gonna go, or if you’re gonna record seasons and you just say, I’m gonna record one season, season one, season two, season three, how many episodes that is.

[00:37:38] Um, I can see a season being 10 episodes and you have two weeks off in right, a quarter, something like that. But it’s, it’s variable and it’s, it’s gotta fit you and what works for you schedule wise, workload wise, so that you avoid burnout. So do you have any

[00:37:53] Jeff Sieh: special like scheduling tools that you really like to use that like you have found as a productivity expert too?

[00:37:59] Really works really

[00:37:59] Erik Fisher: well for podcasters. , well, I stick with Calendly. That’s what I’m using now. That’s what I’ve actually, it’s really what I’ve mostly used because I can maintain kind of a, a structure in there of what’s available. Plus it’s got all the, you know, bells and whistles of sending reminders or that first email with the link to where the recording’s gonna be, right.

[00:38:19] All that kind of good stuff where it’s automated and it’s not me. Then manually they said, yes. Okay. What time works for you? When can you do it? I have these times available. No, you as the host, set it up as to when you’re available and you monitor that like I do. Mm-hmm. for a quarter, right? For 12 weeks and.

[00:38:37] Then you can go in and you can remove times and things like that. And then you just suit them the link and then they can click on it and pick for themselves what works. And I try to have, you know, a couple different options. Mm-hmm. , uh, it only runs into an issue when somebody say, like, in Australia, and we’ve gotta figure out how to make that work, but I can accommodate that once they tell me.

[00:38:57] Right.

[00:38:58] Jeff Sieh: So do you, what do you record with? Because there’s tons of different options. You know, we mentioned the Roader, which is a hardware device that we, you can record on. Yes. But for like doing interviews, you know, most people don’t really do phone call in anymore. They use a tool is what, what tools do you like to use for your show?

[00:39:18] Erik Fisher: Yeah, man, I’ve only, I think I’ve only ever had phone call fed in Right. Maybe twice, ever. Right, right. And it was the technical difficulty thing, or it was a misunderstanding on their part where they were like, I was just calling into your Skype. Used to use Skype. Remember Skype? Ugh. I’m so glad. I’m so glad that that’s basically dead, right.

[00:39:38] Yeah. Right. Oh my gosh. I hated Skype, but I used it for a long time. And what I was using for Skype was Ecamm s Skype recorders. Mm-hmm. . I’ve been using Ecamm products for years before everybody else. Right. Or at least along with a lot of other people. Mm-hmm. . Um, but I wanted to move away from that. And obviously the first thing I did was use Switch over to Zoom, and that was actually pre pandemic.

[00:40:01] But then what was great in a lot of ways about that season, and we’re still in it, but was suddenly people were like, oh, zoom kind of became the Kleenex. It was the brand name everybody got used to. Right? Yes. So, and it was Kleenex, but again, zoom. Compresses audio doesn’t give you the greatest quality, and so you wanna go to something like a squad cast or a Riverside or a, uh, zencaster or there, there’s a bunch of different ones out there.

[00:40:31] Mm-hmm. , I have fully moved away from Zoom as a recorder, uh, software recorder. I am, again, I’m using your sponsor and my, and our friends over at Ecamm. I am using Ecamm now as my full rig because I can get separate audio tracks. It’s quick, it’s easy, it’s already set up all the time, and I will, I’ve now moved to using the Road Caster as a backup option, but again,

[00:40:58] It’s, it’s what, it’s, what’s great about it is I can get from Ecamm the raw audio on their side and mine, right? Instead of just what gets fed into broadcaster through the mix minus scenario. Right? And one of the things

[00:41:10] Jeff Sieh: I’ll just, we’re not gonna talk about this, but I wanna mention it, is that a lot of discovery now is happening over on YouTube video podcast.

[00:41:18] We went to podcast, uh, podcast movement, uh, last month. And the biggest thing people were talking about is video podcasting. And Ecamm does a great job with that because not only do you get the audio track separated, but you also get these video, the video that you can use and upload to YouTube. In fact, when I’m done with this, I hit end and it gives me an option to upload it right to YouTube as soon as I’m over.

[00:41:38] So big shout out to our sponsor, Ecamm socialmedianewslive.com/ecamm slash m. Once again, they have, uh, their Leap into podcasting replays that are available. You can get those by downloading and buying the guide over at merch dot Ecamm dot com. Ecamm is spelled E C A M M. Dot com if you guys are, uh, listening on the podcast, merch dot Ecamm dot com and, uh, if you get those guides, you get access to not only the video podcasting, uh, kind of Leap, uh, virtual conference, but to, uh, I think two or three years of their Leap into live Streaming, which is really, really good.

[00:42:10] A lot of great speakers, Eric and I and Grace both spoke there. A lot of our friends who are in this space, uh, did training over there as well. So it is definitely worth, uh, checking out. So make sure you guys go do that. Um, so let’s go into, okay, we’ve done, we’ve recorded the show, we’ve got our tools, we’ve done all that.

[00:42:27] We’ve, we’ve scheduled everything. We’re really productive. What do we do after we’re done? Do you have any like, um, I’ve been on Podcastings where they send me this thing like, you were required to share this show and like, you know, I didn’t know there was a contract involved kind of a thing. So, I mean, I’ve actually had to sign releases before, like people wanted me to sign, like a release that it’s okay if they reuse my.

[00:42:49] voice for stuff. So do you go that hardcore? What do you do for af when a, when a show is done, um, do you send your guests stuff and ask ’em to share? What is, what are your

[00:42:58] Erik Fisher: thoughts? I send them, I, I treat it like a relationship instead of a business transaction. Right. And I say, thank you, that was great. Uh, some people at that point in time when they’ve got somebody still on the line is when they will ask, Hey, I hope you had a great time.

[00:43:15] Uh, do you know anybody else you think would be a good fit for this show? Mm-hmm. . Now my thing is I don’t do that because I don’t think they’ve gotten a full enough, uh, eye on what a being a fit for the show means at that point. From their limited view. They would have to have listened to multiple episodes to really get that.

[00:43:31] So I don’t do that. For some, it may make sense, and I don’t fault them for that at all, but I, right then and there, say, thank you. This was great. I will let you, I, I kind of give them an estimate about when it’s gonna come out, because again, batch processing, batch recording, but I say, I’ve got your email, or I’ve got the email of whoever connected us.

[00:43:50] And I sometimes they’ll give me theirs right then and there, and I’ll gladly accept it because if it was, if it turned out great, great. I’ve got a direct line to them to do another episode. And so that’s good. I’ve got a, I’ve got emails for a lot of great people, , that I’m gonna have back. Um, but key is, is I make sure that it’s, it’s friendly and that we end it on a great note.

[00:44:09] I thank them. I say, this is when it’s gonna come out as, as an estimate. And I say, I will let you know and confirm that as kind of an extra touchpoint. So that’s 1, 2, 3. You know, it’s, it’s, we got connected, we recorded it went great. Thank you. I’ll let you know. Mm-hmm. , then I email them and let them know.

[00:44:28] When it will be. Then I email them, let them know it’s live or when it will be live, and I give them the link. I, and I say, if you wanna take a listen or if you wanna share, it, turned out great. Thank you so much. And that’s when I also will, in that email, say, uh, I would be glad to have you back. Let me know when you have your next thing that you’re working on done.

[00:44:48] And we can touch on that. Or, uh, sometimes even in that post-call chat mm-hmm. , I’ll say, oh my gosh, I gotta have you back because we didn’t get to finish. And there’s these three other things. Right. So we’ll book that. So that’s, I just, I play it like a relationship and just make sure that it ma because it is

[00:45:04] Right. Let’s be honest. It is. Or it should be.

[00:45:07] Jeff Sieh: So productivity-wise, do you have that as a template that you’ve already got an email set up? I know you do. Um, text expander, do you have Yes. Like that email set up that you just drop in their names? Or do you try to craft a new one for each, each

[00:45:20] Erik Fisher: guest? Well, it’s hitting the basic.

[00:45:23] I, I basically have text expander set up. as the, um, to hit the basic notes of what that interaction’s going to be. And then if there’s a new, uh, you know, a nuance to it, right? I add that flourish in and just, I hit send. I don’t think about it too hard because when you think about it too hard or you overthink it is when you stall out and then you don’t send it, or don’t send it in time.

[00:45:46] Hmm. So you

[00:45:47] Jeff Sieh: mentioned, you know, that I thought that was really key and I hope people picked up on that. Like, if you didn’t get the things done, you didn’t get through all your questions, or it was really great and you wanted to have ’em back, it’s immediately booking that for another show. And we do that too.

[00:46:00] Like we did it with Janet Murray, if you guys remember, a couple weeks back, she had a, uh, she was doing a lunch and she was gonna give the results of the lunch in a couple weeks. So we booked that right then when she said that. Like, it’s okay, we want to get that, cause that’ll be interesting data to talk about.

[00:46:14] I think that’s really key. So you’ve had multiple guests on, so I want to know , what, what makes a good repeat guest? What, you know, what, how do you make that list? And two, what makes it so you’ll never be asked back on Eric Fisher’s beyond the to-Do List podcast.

[00:46:29] Erik Fisher: That’s a great question. Let’s see. So to be a repeat guest, it’s gonna have to go, well, first off, and two, you’re gonna have to keep creating stuff or have a great perspective on things basically that, that mm-hmm.

[00:46:42] and it’s gonna have to fit the show. Um, I, and, and one of the things that I do is occasionally, again, once a, well, not once a quarter, once a year, I kind of look back at the past year and I say, or even at the six month mark, who has been great in the last chunk of time mm-hmm. that I need to have back, they haven’t had a new book come out cuz that’s that cuz truthfully, it’s usually repeat business.

[00:47:04] It’s usually somebody like a Todd Henry who has, there’s just, there’s gonna be a year and a half cycle, year and a half to two years where he is gonna come out with a new book. And either I’m gonna be aware of the book because I’m following him on multiple channels and I will ask him myself. , they will, his PR team or whatever will ask me.

[00:47:22] Sometimes both happens at the same time. , right? I’m like, I just sent him an email asking him if he’d be on the show. Oh, great. Then our job is done as PR team, right? We win. But I, so I will look back through and I will keep that list and I have a running list of, you know, Todd’s on the list. David Allen’s on the list.

[00:47:38] There’s a number of people where it’s like, if at any point in time they ask, it’s a no-brainer that it’s a yes. Mm-hmm. or it’s, Hey, let’s check in with them. Right. You know, let’s check in with that person. Laura Vanderkam is another one. She’s about to come back on the show. She’s been on the show, gosh, six times maybe.

[00:47:54] Something like that. Mm-hmm. . Uh, so anyway, that’s it. Uh, as far as never getting asked back, man, you’re lucky if the show goes. Number one. Yeah, there’s been, there’s been a very, very, very small handful of those. Very small. Uh, sometimes it goes out and then it’s out there for a while and then I’m like, okay, yeah, one that’s not a good episode.

[00:48:17] And or two. And again, you’ve gotta be careful with that cuz you know, some people it’s like, well, hey, my episode’s not on your feet anymore. . Well, if you’re really that nitpicky that you’re looking at my feed to see if it’s still there, you have other issues to think about here. , not just my show, right? But, uh, that said, yeah, one, it’s gonna have to have gone well enough to at least been put out there.

[00:48:37] But number two, uh, it’s again, remember the rule I said earlier about you want the guest to talk about 75, 80% of the, the episode and not just the host talking. Well, if it’s like 99% of the episode, , that’s a little bit hard to deal with as a host because if you can’t get a question in right, or you can’t interject your.

[00:49:00] Thought or pivot point or whatever, and they lead the conversation instead of you. That’s probably not a good thing. It’s probably, you know, their agenda only versus a mutual beneficial, uh, exchange and or conversation. I’m trying to think of what else would get you, uh, to never come back. I don’t know. I

[00:49:18] know

[00:49:18] Jeff Sieh: sometimes it’s like, um, sometimes they’re, they would be, you know, great titans of the industry and you get ’em on and then sometimes they go off the rails and they become Yeah.

[00:49:29] Almost untouchable. And that’s when you would remove them from your show or you know, your, they have gone in a way that doesn’t align with what your show or beliefs are about. And that’s another way. Yeah. So I mean, I’ve, I’ve known you long enough, only a couple

[00:49:42] Erik Fisher: after that. I’ve noticed that. . There’s another, there’s another reason now that you’re saying that there’s another reason is if it goes out there and it’s out there and then, and, and even if it goes well, and then they, they ask to come back, but what they’re asking to come back and talk about is basically a retread.

[00:50:00] Mm-hmm. . And it’s, there’s, there’s no new information there. Like, I’ve gotta think long and hard. Well, that last one went, okay, I suppose I could do a part two, but there’s no way a part three could happen. And even the part two is gonna be like a shorter episode. It’s gotta be worth it. Like, there’s gotta be some, it can’t just be a retread, because if it’s literally just me putting out the same exact episode, I’ve already got that one recorded, it’s gotta be worth my time.

[00:50:23] Right, right. That’s a great

[00:50:24] Jeff Sieh: point. That’s a great point. Um, the, the other, so I wanna talk about, so, you know, you’ve kind of got it streamlined, you’ve got IT product, you’ve got it kind of in your productivity mindset. You’ve got the, the tools done, you’ve got it scheduled, you know that you’re, I just, it amazes me how far out you’re booked.

[00:50:39] It just makes me so jealous. But, um, . You recently hired an editor to even help with this, because I knew you for like, what, nine years you’ve been editing your own podcast. Yeah, yeah. Um, so talk about that, why you did it and like how that goes into your podcasting productivity and workflow. Because I think that made you more productive

[00:50:59] Erik Fisher: right off the bat.

[00:50:59] It did. Oh, it did. And, and it was a long time cupping coming. I waited way too long. Should have done it way sooner, but there was a couple different variables. So number one, uh, I, I really accepted that one. I needed somebody else to do it, to free up my time. And in order to do that, I needed to be able to trust that person to do it well.

[00:51:22] And so, uh, this friend of mine who I, again, that’s, that’s a lot of the trust came along from the person that’s editing it. It’s a friend from college mm-hmm. . And he, and we’ve known each other over 20, like probably like near 25 years now. Mm-hmm. and so, He’s been editing it now for a little over a year and it, it, I’m just thank, I’m so, so, so, so thankful, uh, that he’s doing it.

[00:51:48] And even then it was like, well, I’ve gotta show him what I kind of look for or what, what my nuance is. Right? You know what, what’s my way of doing it? He’s never gonna, no one is ever gonna 100% mimic your way. You have to get over that. But if you can get somebody to like that 80, 90% like John a talks about mm-hmm.

[00:52:07] where if you can get that 80, 90% and released out to the world, good. We’re good. Um, so we worked through that and he had had enough training editing another show that I helped kickstart and he now edits, and it’s another friend of ours. He had been doing that for a good year, year and a half or so where I was kind of help editing there.

[00:52:27] And he would edit and we’d go back and forth and then he took it all over and maintained all the revenue once he’d had that training for a while, and I knew he could handle it. And we worked through my. Specific nuances for my show. Uh, the trust was there, so I gave it over to him over a year ago. And the other key piece was I needed to be able to, uh, compensate him fairly for his time for doing it.

[00:52:51] And so we got to that point as well. And it just worked out. It made sense. It, it just made sense for me to let it go. And from that point forward, my stress level on my show dropped dramatically. Hmm.

[00:53:06] Jeff Sieh: Well, not having your show stress you out is a, is a way that you can increase your, your productivity and longevity, uh, doing a podcast.

[00:53:14] Uh, one of the things, and I know a lot of people want to monetize their podcast, um, some, you know, that’s, that’s a whole nother show that we could talk about, but I know that you do that, you have ads that run during your show, and I want to ask, you know, and talk about the productivity behind that, like, How does these advertising spots contribute to your workflow?

[00:53:33] I mean, do you batch, do your ad reads? I mean, I think most of yours are host reads. Um, in, in that way they’re, I mean, even, I mean they, you have dynamic ads, I know that go into yours as well, but talk about that. Like, do you sit down and like, okay, do you know for, for one thing, do you get like a, okay, you’re gonna do this, this month, I’ve gotta, you know, batch all these ad reads out.

[00:53:54] How does that play into your workflow?

[00:53:57] Erik Fisher: So again, this is a variable thing. It’s gonna maintain, it’s gonna have to require some flexibility because I work with an agency, I’ll just shout them out here, true native media, and they’ve done well by me and each year’s been more profitable than the last. Mm-hmm.

[00:54:10] check them out. If you don’t have any kind of person helping you with that, they are great. That said, they book something and it’s depends on the length of the campaign, whether it’s gonna be every episode, or if it’s gonna be one a month for a whole year or twice a month for the whole year, or twice a month for, uh, or once a month for.

[00:54:29] A quarter. It de it just depends and it depends on when they have new ad copy, I need to rotate in and do a new read. Um, it, it’s, it’s basically, uh, but, but again, by taking the, uh, editing off of my plate, that made me so much more flexible to not feel pressure as to I get an email, Hey, we’ve got a new ad copy for this campaign.

[00:54:51] Mm-hmm. , can you switch it out before two weeks from now when that next one runs? Sure thing. No problem. Because again, I just need to run through it a little bit, kind of put it in my, you know, my voice, get it ironed out and you know, it’s five, 10 minutes of work. Right. And it’s well worth it. Hmm.

[00:55:09] Jeff Sieh: Well I just, cuz a lot of us don’t run ads like we don’t do ’em on our show.

[00:55:13] Right. Other than our, the, our sponsor. Um, and I was like, okay man, that could, I could see that add up. Like if you start doing ads and you have to do it some, you. Different times, and I’m like, wow, that could really add up.

[00:55:24] Erik Fisher: So I think, and again, it’s about batch processing as needed. Mm-hmm. or being flexible and having certain windows.

[00:55:30] I mean, it’s like, oh, I know that that’s gonna happen. Like for example, in this scenario I just gave, oh, a new email comes through, we’ve got new a copy. Okay, well I need to know when I can fit that into my schedule. When’s the, when’s the absolute deadline for it? Mm-hmm. now work backwards and say, when can I fit it in the soonest without being high pressure situation of have to, oh my gosh, I’ve gotta turn this around right now.

[00:55:50] No, you don’t. Right. You’ve got three weeks till it has to go, so mm-hmm. You just kind, you’ve, you know, find that window and then pick, uh, a first option and then a backup just in case. Right.

[00:56:02] Jeff Sieh: So like what, what type of promotion do you do for your show? Because, you know, you’ve been around for 10 years, so you’ve got some of the, you know, the old school podcasting juice, like, oh, Eric Fisher.

[00:56:13] Yeah. He was back when, you know, it was on my Zoom device. Um, but. You know the Dell Zune, remember those? Yeah. Um,

[00:56:21] Erik Fisher: but what That’s Microsoft. Come on

[00:56:24] Jeff Sieh: man. Yeah. . Oh it was, it was, it

[00:56:26] Erik Fisher: was Microsoft. Star War uses it. That’s right. To lock it in your head.

[00:56:30] Jeff Sieh: Anyway. I don’t know why Dell, uh, anyway, um, I had so many Dell

[00:56:34] Erik Fisher: pc Your was like the Diamond Rio.

[00:56:36] Yes. Anyway,

[00:56:38] Jeff Sieh: anyway, back in the day when it took a lot, like you had to, you know, do a lot of things to load it on your computer, from your computer on your, your device. The thing is, what do you do promote your show, especially now because it’s harder than ever before. I mean, podcasting is taken off. Every year is the year of podcasting and it’s harder to get discovered.

[00:56:56] So how do you promote your show and what advice would you give somebody who’s just starting out?

[00:57:01] Erik Fisher: I always say this, and I still say this even to myself. I’m looking at the man in the mirror. Uh, I don’t do enough promotion. Nobody does. Actually that’s not true. Some do more than they should. That’s true, but that’s okay.

[00:57:14] Um, I kind of try to take lessons from them. Uh, you do a great job, by the way. Uh, that’s a lesson that everybody could take a look at, uh, from Jeff and Social, Media, News. Live is, look at the clips, look at the things that they chop up. Look at the, you know, the different snippets and things like that. And you, you know.

[00:57:31] But again, I think the thing, the strongest thing you can do is if you have guests, pick the right guests. Mm. And, and hopefully you know their name. Recognition of you saying, I had, you know, I had a great conversation with so and so on. Such and such carries enough weight to at least get somebody interested if they’ve never checked it out.

[00:57:48] Number two. Kind of working it into maybe, you know, if maybe you have a weekly newsletter and people follow you for other stuff, let them know what that episode, the most recent one is about. Slip that in there. Say, Hey, if you’re interested, we go, we dive deeper into this topic of this newsletter on this episode with so-and-so.

[00:58:05] It doesn’t have to be the latest one. Could be one that’s been out for a little while. There’s a lot of different options in ways and you know, a lot of people are like, TikTok TikTok is the thing for podcast. I’m like, I’m not, I TikTok is a thing. I’d have to really wrap my head around and think about. Um, one of the best things though, I mean, again, one of the best things is people.

[00:58:24] I do this , I do this if I’m a guest on a show and I thought it went well, even if it went okay. I still will share it because I feel like I’m confident enough that at least I did my part. I don’t know about the host, but I’m not trying to tear anybody down. But still, uh, I typically, if somebody says, Hey, your show’s out, I’ll go to the page where the show is, I’ll click share and I’ll say, hi, I had a great time talking with so-and-so on this, and it was great.

[00:58:50] Thanks for having me. And I’ll share it out where it’s appropriate. LinkedIn, Twitter, Instagram, et cetera. And I don’t, don’t force anybody to do that with my show, but I make sure they have the, uh, availability of doing that. And I don’t craft, I don’t craft like, um, you know, unique graphics and all that kind of good stuff and say, because if I, I, me personally, you don’t have to listen to me, but me personally, I don’t feel like, cuz again, Jeff does this and it’s good, but I don’t think you give the person the, the, the, you know, the thumbnail for the video.

[00:59:24] Some people do. They’re like, we’ve created graphics for you to share. Right. Your show. Right. You know, that’s so much, that’s like giving somebody a gift and then asking them to wear it. Right. Then as they unwrap, I don’t do that. I don’t do that. It’s awkward.

[00:59:37] Jeff Sieh: Yeah.

[00:59:38] Erik Fisher: We we don’t do that, do

[00:59:39] Jeff Sieh: that yet. No, we’re, no, we we’re not doing that.

[00:59:42] Uh, what we do is we do the clips, we take things and clip it up and then I ask, yes. I, I offer and I don’t just give it to ’em. I say, if you want the entire transcript or the video file, just let me know and I can send it to you. That’s, and I do that after the camera goes off and we’re still talking in kind of the green room.

[00:59:55] Uh, but the clips thing does really well. So cuz I app mentioned them and it goes into a queue and it constantly is rotated with, uh, a gora pulse. So, and people like that, I have, nobody has ever said, oh, don’t do that. They like seeing themselves in the feed and they like it when it gets shared and, uh, it makes them look smart and it makes you give them the thing so, On that note with the per, with, um, you know, promotion and all this stuff, and you said you really would wish you’d do some more.

[01:00:20] Um, kind of the final couple questions is if you go back in time and talk to yourself when you first started podcasting, what is some advice that you’d give yourself? Like, what would you say, Hey, I learned this. If you did this now, it would really, you would just,

[01:00:34] Erik Fisher: you would kill it. Yeah. Well, again, as soon as I could have afforded anybody to edit the show other than me, that would’ve been the first thing, number one.

[01:00:44] Number two would’ve been get into that batch process mindset and don’t feel like you’ve gotta record something every single week in order to put something out every single week. And in fact, I would even say revisit the idea of coming up with something to put out every single week. Now it’s helped me.

[01:01:04] There’s, you know, this huge back catalog, but at the same time, if I had curated and been a little more intentional, From the get-go and said, I’m gonna do 10 episodes a quarter and have two weeks where there’s nothing or even two seasons a year. And either drop ’em all at once or, you know, and, and maybe play with it thematically.

[01:01:28] Uh, hey, this season, this is what we’re doing. That’s where some of those questions, like, Hey, here’s the question you’re asking everybody. It makes sense in a season. Mm-hmm. , and then it’s a new question next season. See, the way you think about that, the way you you process that, uh, it can really make a huge difference.

[01:01:43] And, you know, we don’t forget, like you, you, Jeff, you and I have our favorite shows and we love when they’re coming back, Picard February 20, 23, and. We know when it’s coming. We’re anxiously awaiting it and creating some of that fomo for your show is not a bad thing. The back episodes are there. You can repromote them, you can package them up differently.

[01:02:05] You can chop ’em up, like just think outside the box. That’s what I would’ve told myself then. And let’s see, I think there’s a third one, but I’m trying to think of, of what that would be. Um, just treat it with a higher quality. But also with a little less of a, a preciousness, you know? Right. Not be so particular.

[01:02:26] Learn, learn quicker and faster than I did. And I don’t know that that’s something anybody’s gonna ever hear. You know, if I could go back in time and tell myself, they’d be like, whatever, old man, but still , I hope somebody else can hear it from me now. Right. So

[01:02:39] Jeff Sieh: I think that there’s that quote and I put it on my slides when I present ends from John A and you use it too.

[01:02:44] It’s like what? Uh, 80%, uh, shared with, shared with 80% Perfect. And shared with the world always changes more lives and a hundred percent perfect and stuck in your head. I love that. That’s exactly right. Yeah. And I, and I just think that is the thing that we all should hear, uh, especially even when we’re trying new things or if you’re starting a podcast.

[01:03:00] So yeah. That’s great advice. The last question, Eric, is there anything that I didn’t ask you that I should have that would be perfect for this podcast productivity episode? that my audience would, uh, needs to know. Like something like, oh, Jeff, you should have asked this question that I didn’t.

[01:03:20] Erik Fisher: I I think you do a great job.

[01:03:22] Um, I would say maybe how do you get started? Like if you, if you don’t feel like you’ve got a topic, um, yeah, that’s a great one. Don’t feel like you have the confidence to talk to other people or the confidence to do a solo show. I would say practice in public, but with limited release. Like record it to live to a Facebook group like you and I used to test stuff out in.

[01:03:43] Right. And have a, a trusted group of advisors, friends, whatever, mastermind group who knows and go live there or record something uploaded there, beta test it, get feedback. Uh, iterate that way, but don’t wait, um, work on it and let your brain work on it, you know, in a, um, , slow cooker kind of way back, um, burner kind of way.

[01:04:10] Right, right. Because that’s where the real good stuff’s gonna come from. I wanted to do my show. I, I, you know, I worked on my show for six months before I even ever started, but at least I didn’t wait longer than that. Mm-hmm. ,

[01:04:21] Jeff Sieh: that is a great point. That is a great point. Um, I wish there’s so many things that I wish I would’ve done different, but, uh, once again, the last question that we all at all podcasters, all live show people usually do when they have an interview show, where can people find about all things Eric

[01:04:37] Erik Fisher: J.

[01:04:37] Fisher? . Yeah, so start with beyond the to-do list.com. That’s where you can find the show. And there’s so many there. And if you wanna ask, Hey, I need a podcast episode, do you have an episode on this topic? Hit me up on Twitter at twitter.com/eric with a K, the letter j f i s h e r, or find, you know, type in E R I k F i S H e r on LinkedIn or, uh, Eric J.

[01:05:05] Fisher at Instagram. Any of those, you can hit me up, ask me questions. I will point you to an episode that I’m sure is gonna help you. Uh, there’s, there’s so many out there and so many more coming.

[01:05:16] Jeff Sieh: Hmm, yes, there are really great ones. Some of my favorites are the ones with Michael Hyatt, but, uh, I still really, really enjoy Todd Henry.

[01:05:23] Uh, Eric and, uh, it’s one who introduced me to him and I’ve seen him speak now and I’ve, I, I’ve read all of his, most all. I don’t think I’ve got his most recent book, but incredible and I love listen to him. Yeah,

[01:05:34] Erik Fisher: he’s recent episode and we’re working on a partnership on

[01:05:37] Jeff Sieh: some stuff coming up. Yeah. So he’s a, he, he’s got some good stuff.

[01:05:40] If you, if you don’t, you know, go through it and look and say, oh, I need help with that and listen to that episode. Cause it really does. He really does give some good advice and has some great guests. I mean, we’ve done one on sleep, um, and all sorts of stuff like how to be productive, not just like do work, but like how to be productive in your life.

[01:05:56] That’s why it’s called Beyond the to-Do List. Eric, thank you so much for your friendship and for coming on the show today. Thank all of you for watching. Appreciate you guys and we will see you guys next time. Bye everybody.

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