🔔 Join us for the concluding episode of our deep dive into podcasting! We’re wrapping things up with Erik Fisher as we explore “Networking with Your Podcast – Going Beyond The Mic.”

In the last installment of our 5-part series, we’ll unearth the networking secrets behind “Beyond the To-Do List” and discover the power of genuine connections in the podcasting community. From memorable moments at live events to the nuances of nurturing long-term professional bonds, Erik’s experiences offer a wealth of insights.

As we bring our in-depth podcasting series to a close, make sure to tune in for Erik’s invaluable strategies and stories that will inspire your own podcasting journey! 🚀

Podcast Networking: Building Genuine Connections in the Digital Age

In the age of digital media, podcasting has emerged as a powerful platform for storytellers, educators, and influencers. But beyond the microphone and the content lies an often overlooked aspect of podcasting: networking. The recent episode of Social Media News Live featuring Erik Fisher, with co-host Chris Stone, delves deep into the art and science of building genuine connections in the podcasting world.

The Power of the ‘Hit List’

Erik Fisher, a seasoned podcaster, introduced listeners to his unique “hit list” approach to networking. Instead of leaving interactions to chance, Erik emphasizes the importance of pre-planning. By creating a list of individuals he aims to connect with, Erik ensures that each interaction is purposeful and meaningful. This proactive approach not only maximizes the benefits of networking efforts but also fosters genuine relationships built on mutual respect and shared interests.

The Role of the ‘Connector’

Chris Stone, the episode’s co-host, shared his experiences as a “connector” in the podcasting community. A connector, in this context, is someone who actively seeks opportunities to introduce like-minded individuals, fostering collaborations and nurturing potential partnerships. Chris’s philosophy revolves around serving the community. By introducing podcasters to potential guests, sponsors, or collaborators, he plays a pivotal role in enhancing the overall quality of content in the podcasting ecosystem.

Strategic Networking

Jeff Sieh, another voice in the episode, highlighted the strategic aspects of networking. Drawing from his podcasting journey, Jeff emphasized the importance of supporting friends and colleagues in the industry. Identifying potential contacts, ensuring impactful interactions, and maintaining relationships are all integral to strategic networking. Jeff’s insights underscored the fact that networking isn’t just about expanding one’s contact list; it’s about nurturing these contacts and transforming them into meaningful relationships.

The Ripple Effect of Genuine Interactions

One of the standout moments in the episode was the discussion around the ripple effect of genuine interactions. Both Erik and Chris shared anecdotes that highlighted how one genuine interaction could lead to multiple opportunities down the line. Whether it’s a guest recommendation, a sponsorship deal, or a collaborative project, the potential outcomes of a single genuine interaction are vast and varied.

The Balance Between Content Creation and Networking

A significant portion of the episode was dedicated to discussing the balance between content creation and networking. Erik Fisher pointed out that while content is king, networking is the kingdom. Building a podcast in isolation, without a network of supporters, collaborators, and listeners, can be a daunting task. By streamlining the content creation process and dedicating time to networking, podcasters can ensure that their content reaches the right audience and creates the desired impact.

Podcast Networking Takeaways 

This episode with Erik Fisher serves as a masterclass in building genuine connections in the digital age. Erik Fisher, Chris Stone, and Jeff Sieh, with their combined experiences and insights, provide listeners with a comprehensive understanding of the nuances of podcast networking.

In a world where digital interactions often lack depth and authenticity, the episode underscores the importance of genuine connections. Whether you’re a seasoned podcaster or just starting out, the lessons from this episode are invaluable. From the power of the “hit list” to the role of the “connector” and the importance of strategic networking, the episode covers it all.

As the digital landscape continues to evolve, the principles of genuine networking remain constant. It’s about building relationships based on mutual respect, shared interests, and a genuine desire to help and support each other. The “Podcast Networking” episode serves as a timely reminder of these timeless principles and provides listeners with the tools and insights to navigate the complex world of podcast networking.

So, the next time you plug in your microphone and prepare to share your voice with the world, remember the power of networking. Because in the world of podcasting, your network is your net worth.

SHOW TRANSCRIPT

This transcript is automatically generated by Descript.  Any errors or omissions are unintentional.

[00:00:00] Jeff Sieh: Hello, folks. Welcome to Social Media News Live. I’m Jeff Sieh and you’re not.

[00:00:05] Chris Stone: And I’m Chris Stone and this is the show that keeps you up to date on what’s happening in the world of social media and More.

[00:00:13] Jeff Sieh: Have you ever wondered if you can have a genuine, have genuine networking in the podcasting world? Maybe you’ve been curious about techniques that lead to maybe impactful connections beyond the microphone, or maybe you’re just wondering if networking can help grow your podcast or live show. If these thoughts have crossed your mind, then today’s episode is tailor made for you.

[00:00:35] We are delighted to host a guest who embodies… Ideas of networking and podcasting. Eric Fisher, the Man behind Beyond the to-Do list, will be unveiling his podcasting journey, his networking strategies, and his invaluable advice for creating lasting relationships with a podcast. So sit back, clear your schedule, clear your mind, and get ready for this week’s episode of Social Media News Live.

[00:01:00] Eric, my friend, how are you doing today?

[00:01:02] Erik Fisher: I’m doing great. Thanks for having me, man. That was a buildup.

[00:01:05] Jeff Sieh: Oh, yeah,

[00:01:05] Erik Fisher: got to live up to it now.

[00:01:07] Jeff Sieh: You better. If I could talk, I mean, golly, I have like rocks in my mouth or something. But if you don’t know Eric, he’s been on the show before. He’s co hosted on the show before. He is amazing. You really need to know him. You need to follow him everywhere. He is the producer and host of the long running Beyond the To Do List podcast.

[00:01:22] For almost ten years, he’s talked with ex Over ten years!

[00:01:26] Erik Fisher: 11 actually. It’s 11

[00:01:27] Jeff Sieh: 11 years, he’s talked with experts on how to implement productivity strategies in their personal and professional lives. If you listen to one podcast about

[00:01:36] productivity… It needs to be this one. He has got some fabulous,

[00:01:40] fabulous guests and asked some great questions.

[00:01:42] He’s also currently the account manager at Now Marketing

[00:01:44] Group. And Eric, I just appreciate

[00:01:46] you coming back on the show because I know you’re busy over there at Now, but I appreciate You coming on. And Chris Stone, my co host who does so much stuff. He’s been in

[00:01:55] the music industry. He does podcasting.

[00:01:58] He does live

[00:02:00] remote producing. He does the deal casters. He’s taught me all I know about Amazon Live.

[00:02:05] Chris Stone, thank you for coming today, my friend.

[00:02:07] Chris Stone: Thanks for having me on the best show on the interwebs. I’d be here anyway watching and listening, Jeff, and you know

[00:02:12] that, and I just love being a part of this

[00:02:14] community.

[00:02:14] And is, Eric, is this like your 58th time on this show? I mean,

[00:02:19] this is

[00:02:20] Jeff Sieh: on a lot.

[00:02:21] Erik Fisher: haven’t counted.

[00:02:22] Jeff Sieh: You know, really, you haven’t been on since

[00:02:24] like, like a year. Like, I don’t think you’ve been on for a year or so, as a guest.

[00:02:28] Erik Fisher: I think, I think it’s been. I think there’s. It’s been at least once or twice in the past year.

[00:02:33] Jeff Sieh: Well, you did you did the productivity for podcasting episode and getting ready for

[00:02:37] 2023. So that’s why I’m saying, so that was probably the last one. So anyway. I’m talking about podcasting, and

[00:02:43] we talked about, you know, Chris doing live streaming. I do live streaming, as you can see right now. But I wouldn’t be able to do that without our sponsors.

[00:02:49] You can find out more Oh! What? Wrong button there. Holy cow! I’m doing everything wrong. Socialmedianewslive. com. That was Leslie Samuels. Stream and whistle at ya. So, I’m sure he appreciates that. But you can find out more about Ecamm at socialmedianewslive. com forward slash Ecamm. There are what allow me to do amazing things like accidentally press the wrong button and bring on a video.

[00:03:07] You can bring on a video! During your podcast, if you would like, but you can do all sorts of cool things and actually when we’re done with this, I have isolated tracks of all of the audio from all of my guests. I have isolated video tracks, so I’ll be able to cut that mistake that I just made live on the air very, very easily because of Ecamm.

[00:03:25] So if you want to find out more about them, make sure you go to socialmedianewslive. com forward slash Ecamm. Hit the right button now. There we go. Alright, on with the show. Alright, we’re talking about networking and podcasting, and I think this is something that We don’t really talk about, because you don’t think of like a podcast to be a networking thing.

[00:03:45] But if you start, because a lot of people don’t talk about it or drill down and say, Hey, this is a strategy

[00:03:48] you need to use. But it really is. We’ve got some friends who are in a mastermind and one of his strategies is he’s interviewing

[00:03:54] people. To help him get a job because he’s interviewing

[00:03:58] CEOs who need his services.

[00:04:00] We network when we’re getting guests on our show. Networking happens when I, when Chris and I do kind of the same thing. We repurpose clips. That allows us to

[00:04:08] network with other,

[00:04:10] you know, people that we want to have on our show. With people we’ve had on our show. So I think it’s something we really need to talk about, Eric.

[00:04:15] And I, and you’re really good at this because I…

[00:04:18] I’ve listened to your

[00:04:19] show for a long time. You’ve got amazing

[00:04:21] guests like, you know, Michael Hyatt,

[00:04:24] John Acuff, Todd Henry, and not only have you only had them, you’ve had them on once, but you’ve had

[00:04:29] them as repeat guests, and they wouldn’t come on your

[00:04:33] show if it wasn’t

[00:04:34] good, and they didn’t find value from being on that.

[00:04:37] So, I just want to kind of start the whole thing, like, how has

[00:04:41] networking, you know, played a role

[00:04:43] in the success and the evolution of Beyond the to Do List?

[00:04:47] Erik Fisher: Well, it’s plain to me that networking is the only reason I have a show. I wouldn’t have any success even starting the show you know, with the landscape being different now than it was back then, because . . . . . . . . . It was because . . . . . . . . . I had enough community involvement with other podcasters and podcast fans and connections in that, you know, in different, with different podcasts and as well as co hosting one at the time that gave me a lot of connections and awareness that allowed me to start the show at all, but not only that, but then to grow it.

[00:05:18] is initially and as quickly as I was able to, and so just knowing that I had those people to rely on, I’m not talking like, you know, onesie twosie Facebook messaging all my friends and family, which back then I did some of. You know, admittedly, because it’s like, Hey, I got a podcast, you know, you’re super excited.

[00:05:37] And you know, things have changed a little bit. You don’t technically do that. Although I’m in some Facebook groups where some people had said, Hey, that’s all I did. But point being, if you don’t have any kind of network or connection to begin with, that’s something you start right away, regardless of what kind of creator you are, because that’s where your connections come from.

[00:05:56] That’s where your audience starts to come from.

[00:05:59] Jeff Sieh: Yeah. And I want to talk a little bit about,

[00:06:02] you know, because I think it’s, people will find it interesting, is how, like, we met, how we got started. If you guys don’t know, we’ve talked about it before,

[00:06:09] but Eric and I are part of a mastermind group that we’ve met for over… It’s been five, over five years, every Monday, it’s like, almost like getting close to like seven, I think, anyway but we met back at Podcast San Diego, which was kind of this add on thing that was at Social Media Marketing World, was it in 2012, 2011, somewhere around there,

[00:06:31] Erik Fisher: Yeah, it was a, it was, I think it was. Well, I think it was 14 or 15, one of those two.

[00:06:38] Jeff Sieh: because I wasn’t speaking at Social Media Marketing World at that point, and

[00:06:40] Erik Fisher: yeah, I, I think it was 15 at, cause I think it was the second year that I was at the event and I think it was, and I met you at the event, but then the next day we found out we were both going to this essentially a all day meetup.

[00:06:53] with some sessions and some community and some networking that Podcast Movement was putting on. And so we were both there and happened to see you again. And I think, I can’t remember if we were sitting down at the table eating lunch together or not, but I just remember we started chatting more. I know we met the day before that though, in the hallways at the Manchester and Because you can’t not remember that you met a guy with that beard.

[00:07:15] Jeff Sieh: I didn’t have a beard. I was just starting. Remember? It wasn’t

[00:07:17] Erik Fisher: was still, it may not be where it may not be where it is now, but it was way more than I have right now. And so it was definitely standing out. I got to call that out.

[00:07:28] Jeff Sieh: So, it, so, back to that because we went, and I was, I had not started a podcast. That’s why I had gone to podcasts, you know, San Diego’s, because I wanted to learn, and I had an idea to take Manly Pinterest Tips to be a podcast. And that’s when we met. So, take us back a little bit to that. I mean, you told us you saw me with my, Scruffy face.

[00:07:48] But, like, why did you go to Podcast San Diego? You were pretty established as a podcaster already, so why did you go to that and maybe some takeaways that you had from it?

[00:07:59] Erik Fisher: Well, the thing is, is that you can’t not attend events. You can’t ever, I mean, ultimately the thing about networking is, is You can’t ever not. It’s like working out. Once you get it to a certain point, you can’t just say, okay, I’ve reached my peak and now I’m done. You have to continue to interact with people.

[00:08:16] The thing about, the thing about networking is, is it’s not about the network itself and it’s not about what you get out of it or what you give to it. It’s about the relationships and that’s an ongoing thing. I mean, try to tell your wife that like, You know, hey, we, okay, we’ve been married for like 10 years now, I think I’m gonna stop, like, trying, whatever that means, and so, you know, again, I liked that it was a small, local, face to face gathering about a singular topic, and, and honestly, I think we need more of those again.

[00:08:44] I think we’ve got all the large Podcasts. I mean, we’ve got a number of large podcast conferences out there. There could probably be room for one or two more, but I think there’s way more room for the thing that’s kind of like a pod camp. And if you’re unfamiliar with that, that’s something that Christopher Ss Penn and Chris Brogan created.

[00:09:00] They happened to call it PodCamp, but it was really all kinds of content marketing and creation and all that before the creator of economy was called that back in the day. But that was something wherein most of the major cities you’d go to, Boston or Chicago or Nashville was one of my favorites. We even did one, I think, in Indianapolis once, but there’s wherever you were local within an hour or two drive, you could find a podcamp that was an annual thing.

[00:09:26] And it was an all day, one or two day thing. And it was sessions and anybody could. You didn’t have to like pay or submit you just well you did submit but then you got on the list and there was this thing called The Law Of Two Feet that if you were sitting in the session, and it didn’t apply to you within you know a couple minutes you could get up and walk out no hard feelings the magical was always in the hallway, and it was that kind of a thing and so.

[00:09:48] That is, I think, something that needs to be brought back and coordinated, I think, a little more. Somebody else, I’m making the call. Somebody needs to do it. I wish I had time to do it. I think maybe a conglomerate of, or group of people could do it, but let’s do this.

[00:10:01] Jeff Sieh: Yeah. Well, I want to just real quick, one of the things you said about always be learning, and our friend Dan Miller Who is a long time podcaster. One of the things that always impressed me, and I still see him at Podcast Movement or other conferences where he’s attending, he attends sessions and takes notes.

[00:10:17] He has made it. Like, he’s got, like, he is one of the bigwigs, I think, but he is, I don’t know how old he is, he is older than me, but he continuously learns and he can, he doesn’t come and speak and then bail. He sits there and he goes around and he talks with people and he goes to those sessions and It’s always learning, which I just think is amazing.

[00:10:38] So,

[00:10:39] Erik Fisher: Well, the thing about that is that, and I’ve talked to him about this, is like, he said that basically Dan Miller said that. There, he, I, don’t, he doesn’t look at it, he doesn’t look at his situation as having air quotes made it. He looks at it as he has a peer group, he has an audience, he has followers, he has fans, he has friends.

[00:11:01] He has people that need his help and he’s going to always continue to do that. And the thing is that the landscape and the current state of things changes all the time. There’s always new things. You don’t want to, I don’t want to put it in a FOMO kind of a framing, but there’s always something new coming along to talk about, to try, to experiment with.

[00:11:19] And if you’re not putting your hand on the pulse, either by showing up in person or even doing something digitally or having trusted curated sources of news, et cetera, And, or people with good opinions, like Dan and this show, that you, you’re going to miss out on something that could invariably move the needle for you much more than what you’re already currently doing.

[00:11:40] I mean, if, if anything, if any, if I’ve learned anything about productivity is that things continue to move and there’s ways to optimize things, but only with awareness and data. And that’s what doing that and showing up and being present and interacting with people does for you.

[00:11:54] Jeff Sieh: That’s great. So, speaking of being present, Chris Stone. I don’t remember where the first time we met was. I think it was at a conference in real life. I mean, we had talked

[00:12:03] back and forth on, online and stuff. But I think it was maybe a podcast

[00:12:07] movement, or maybe it was the Amazon thing where we first met in real life for the first time. But, I would love to know.

[00:12:12] Chris Stone: met was, was networking on a podcast on DealCasters. Jim

[00:12:16] Fuse, Jim Fuse says, Hey, there’s this, do you know who Jeff Sieh is? I was like, I know who he is. But I’ve never met

[00:12:22] him yet. And, and so Eric, I mean, this

[00:12:24] is, this isn’t, I always, in my business, when I’m dealing with someone and I’m having a, a client call

[00:12:31] with, with a prospective podcaster, I always tell them the most underrated,

[00:12:35] and I mean that in the best possible way, because people hear underrated, they think it’s a bad thing.

[00:12:40] But people forget about this being one of the most underrated, in fact, in some cases, the most important part of doing a podcast. This is your opportunity to meet more people. And this is your opportunity to get more contacts. People want to talk about LinkedIn Navigator, they want to talk about all these, you know, ways to, to get leads and to get all these contacts.

[00:13:00] You want to do business with somebody? Ask them to be on your podcast and, and then be able to interact with that person and network with that, with that person. But I think a lot of people when they, when they get in this business, Eric, and they, they want to do a podcast, they just want to do a podcast.

[00:13:15] Because they think they should. And when you have a conversation with them about networking and actually increasing their business leads and increasing what they can do from a business perspective, you start having that conversation with them, but they’re just starting, right? So maybe is there something in your experience, Eric, because you’ve been doing this ever since the, the, the microphone was invented is in your experience, is there.

[00:13:38] What came, what was the moment or maybe a story of when networking actually said, and you were like, Oh my gosh, this is for me. This is, this is actually something that I can take and develop and use in, in my podcasting as a part of your journey.

[00:13:57] Erik Fisher: Well, I think the best story I can tell you, I mean, again, I would say that there’s no amount of my show existing or having any success without networking pre being predating that. So I knew of somebody who was pretty close with Michael Hyatt and I knew that I had to have Michael Hyatt on my show. I didn’t know how or when, but I knew it had to happen.

[00:14:18] And so. I was at I knew Michael was going to

[00:14:21] be speaking at, what was it called at the time, Blog World in New York City in the summer of 2012. And so my friend was going to be there too, and he, and I said, hey, can you introduce me? We had never met before. Little did I know, Michael already knew of me because I was, You know, doing little co hosting things with other people. And so he had heard my voice, he had been impressed, and I didn’t know it. So then when I went up to meet him, and his book platform was new at the time, and I said, Hey, and he’s like, he knew my name before I knew, you know, before I had introduced myself, like he had, he recognized my voice, etc. At least that’s how I like to remember it.

[00:14:59] That may not be totally true. But Because what I will say is that another person, John Acuff, did the same thing to me. I saw him speaking at a Dave Ramsey thing in Indianapolis in like 2011 2012 or something that same summer, and I walked up, I was in line, got up to meet him, and I went to shake his hand.

[00:15:16] He’s like, Eric Fisher, and I’m like, He knew my name already because I’d been interacting with him online and it caught his attention, etc. So the, but the importance there was I knew that I was gonna have to suck it up, be brave, and ask for these bigger name people to be on my show, which did not exist yet.

[00:15:38] Right? Like, you’re asking somebody to be on my show, and, and what, what do most podcasters these days, if it’s a big name guest, you expect to hear back from the guest. Well, what’s your downloads? You know, how long have you been, how many shows do you have? And things like, you know, all this data and metrics, and it’s like, they didn’t ask me any of that. They knew that what I was gonna make was gonna be really good. I think I had the name at the time already, and they were like, ooh. I mean, I’m, again, I’m faking that they were excited. But ultimately, ultimately, It’s because they had had contact with me slash contact with me through something else whether it was their forum they’d created or through somebody else that they knew I knew and so I was kind of vetted already and so it was that approach to them That, you know, being, being bold without being cocky about it, right?

[00:16:24] That I was able to ask, make that ask. And so here’s the key. Michael was actually the first person I ever recorded with. I had other people lined up, but it was like they weren’t going to be able to do it in time for me to launch when I wanted to. So I was like okay. So I recorded with him first and he was my first pod, solo podcast recording. And even now I go back and, you know, shows much better than it was then 11 years ago, but that episode is still really good and I’m proud of it.

[00:16:49] Chris Stone: Mm.

[00:16:50] Jeff Sieh: So, Jim Fuse says Eric has a great voice love to be on the to do list. Maybe you should just do, start doing ASMR and like, just like for Jim Fuse, just talking to the mic and rub your beard on it

[00:17:00] or something,

[00:17:01] Erik Fisher: Jim, Jim, what, what planet are you on right now, Jim?

[00:17:05] Chris Stone: Semper Fi.

[00:17:06] Jeff Sieh: Chris always talks

[00:17:07] about that podcasting

[00:17:09] live video is the, is a long game, right? In fact, you know, I do, I’ve talked about it before, but I am the producer for Guy Kawasaki’s Remarkable People podcast.

[00:17:17] Well, I’ve had a relationship with Guy,

[00:17:19] you know, had him on my show. He’s like my first big guest. And people that need to understand that there’s a long term… Effect with some of these guests that you never know what’s going to happen.

[00:17:32] Another example, Eric and I met at Podcast San Diego. We became friends. We started to do this mastermind thing. He got me the gig running Pinterest for Social Media Examiner. Then, then Social Media Examiner hired me. They were my biggest client for five years. I did their shows. I remote produced it. All because, and it trickles back to networking at You know, podcast San Diego.

[00:17:56] And so, those things, more and more people I’m, as I talk to them and interview them, that kind of stuff happens. And we’ve got to understand it’s a long game. You don’t go in it going like, Hey Eric, glad to meet you. What can you do for me? You know, so many people have that like, used car salesman mentality is what I call it.

[00:18:12] You know what I’m talking about. And it’s, it’s not that. You give and then it just, it just comes back. So,

[00:18:18] Chris Stone: Well, I think it’s important too, Jeff, and just really quickly just talking about this and dovetailing on this. It’s like we, we’re talking about all the great things about this and, and what you, what you should be doing in network. Don’t forget to and people will remember, you know, like Eric had a great story there and that will always be remembered by both parties, right?

[00:18:36] What also will be remembered is if you weren’t considerate about someone’s time If you didn’t deliver value on their show like all of those things that you just have to

[00:18:46] You got to make sure you’re prepared because those impressions, you know, just like any sort

[00:18:50] of networking situation you know, those impressions mean something.

[00:18:54] So make sure that you, you’ve prepped yourself from, you know, before you know, delivering whatever you’re going to deliver and show up

[00:19:00] and, and, and do it too.

[00:19:02] It’s not, you know, don’t just play podcaster, right? This is this is this is a real thing that

[00:19:08] you should take seriously.

[00:19:09] Jeff Sieh: Yeah, we got some great comments. Jeffrey Fitzgerald

[00:19:12] says, Always a great show. Love Eric’s quote. They don’t look at the metrics. They knew it would be good. A good word. Yeah, thanks Jeffrey for that. Yeah, I think, you know, Not seeing what you can take from people, going in there, and Chris, you’ve done a great example of this, you’ve helped kind of figure out my strategy, it’s like when I, he repurposes a ton of stuff from the deal casters in his shows for his clients, and I do the same thing for this show, and I’m always wanting to highlight the guests, like I’ll repurpose this, I’ll get great clips from Eric, I’ll put it out there, I’ll tag him, And what that does, not only does it make Eric look good and help me look like a thought leader, which I need all that help I can get, but it also, but what it does, it gets me guests who like, if I’m on Jeff’s show, I know I’m going to be repurposed.

[00:19:57] Like, I know it’s going to go out there many times and he’s going to make me look great. I don’t think podcasters understand how important that is, is that. When you make your guests look great, it really gets you better and better and better guests as you continue to go down the road. So, anyway. So, on that note, Eric, what are some, like, maybe some misconceptions podcasters might have about networking?

[00:20:20] You mentioned, you know, not doing the ask. You know, the worst they can say is no. But what are some other things that podcasters might miss when they’re first starting out and they’re wanting to grow their podcast with networking?

[00:20:32] Erik Fisher: Well, in podcasting, I think one of the misconceptions when it comes to networking is just common across every industry, which is that networking is about making connections so that whether you can get something now or get something later, you’re getting something. And instead of that, looking at it like.

[00:20:50] You’re interacting and creating relationship with people and you’re giving to them. You’re giving of your time. You’re giving of your platform. You’re allowing that. And not only that, but I think it’s more of a, you know, a podcaster specifically, I guess, maybe. There’s, and maybe even live video, but there’s this idea of, it’s, it’s like, Strip mining almost.

[00:21:08] It’s like, okay, let’s get all that we can get out of this valley and then we’ll move on to the next one, and so on and so on. But again, like you said, Jeff, I’ve had, you know, a number of different people who’ve been on the show multiple times over the course of like 11 years. And they wouldn’t come back unless I was treating them well and they were finding value and they were, you know, having great conversations.

[00:21:30] And so I think the key is not just with guests, but with your audience is. Always providing value without expecting anything back per se. That’s not to say you don’t want to have people listen or give feedback or, you know, all those kinds of good things, but you want to continually be growing and you want to continue to be growing those relationships.

[00:21:50] I think every time, like for example, I’ve had Todd Henry on a number of times. And so then what 20,

[00:22:01] 17 to see you too with my friend Todd. And suddenly we’re walking out of we’re about ready to finish out of Chipotle. One of our favorite places to eat. And Todd Henry and his son walk in. They’re there for the same show. And so we were able to hang out with him, like in person. He knew me instantly, like there was a rapport and he said, oh yeah, and by the way, we just met Bono.

[00:22:22] And I’m like, what? So anyway, and I never forgave him for that. No. So it again, That’s just, that was all gravy, that was all bonus, but it was built up over years that, like, instantly, like, he recognized me and I knew who he was, and then we walked back over to the Lucas Oil Stadium and waited in line together, and it was, it was fun.

[00:22:42] Jeff Sieh: Yeah. That, that’s, those kind of things are what make, you love podcasting or live video or interviewing people even more because it’s, you know, the world opens up when you’re able to interview people across the world or country or, you know, whatever. It’s just, it’s just so cool. I could nerd out about this stuff for a long time.

[00:22:58] So I want to move on to this next section where we’re talking about some strategies for this. And our friend Gary Stockton, one of the things he said, he said, Podcasts have a funny way of facilitating introductions. You never know who’s listening. Yeah, there’s something about being in somebody’s ear that just is really, really cool.

[00:23:14] And there is that intimacy that happens, Gary. You’re right. But Gary has a great question. And I’d love to know your thoughts on this, Eric and Chris. What are your thoughts on podcast directories or places where you pay to get access to guests? And I know, Eric, you have done kind of a pod matching kind of a thing before.

[00:23:32] I don’t know if Chris has or not. I have not personally done one. But I, first of all, let’s talk podcast directories and then let’s talk about the, you know, the access to guests. So, go ahead, Eric.

[00:23:42] Erik Fisher: Yeah, so let’s see, so, thoughts on podcast directories or, well, directories are great, like, go look through them, find people I know that, if I’m, I hope I pronounce his name right, Alex Sanfilippo, or Filippio, for,

[00:23:55] Chris Stone: San Filippo.

[00:23:56] Erik Fisher: Filippo, there you go. San Filippo, Alex San Filippo has created a number of different things, but one of the first things or best things even that he’s created is this thing called Podmatch.

[00:24:06] And essentially it’s like speed dating for guests and hosts to find common interests and or, you know, you can advertise that, hey, I’m, I’m a podcast, I’m a podcaster, I should say, I’m not a podcast, I’m a podcaster. I am a podcaster who is looking for guests and I’m looking for this type of guest, people who have expertise in these. And then other people can go in and say, I am a ho, I am a guest, or I’m looking to guest. I may be also a podcaster, but I’m looking to guest. And so it kind of matches you up and you can consider slash accept whatever. And it’s a great way to start up conversations and or make those initial connections.

[00:24:44] You may not find, you know, Tons of them that work out great, but, and that I, I don’t, you may know this, Chris if it’s paid or not, I don’t believe it’s paid. I think it’s just there for the benefit of everyone because we all grow when we connect.

[00:24:59] Chris Stone: Do you mean Podmatch?

[00:25:00] Erik Fisher: Yeah. Podmatch.

[00:25:01] Chris Stone: It is. It is. It’s a paid service. And so this is going to turn into a, maybe you should talk to Podmatch, Jeff, and they

[00:25:07] Jeff Sieh: We’ll have them on. Yeah, yeah.

[00:25:08] Chris Stone: It’s going to turn into a commercial. Yeah, they have guests and they host, but they, but I am a part of Podmatch as an agency. So I have you know, I have my clients that I go and I use Podmatch to get guests for for the shows that I remote produce as well.

[00:25:25] Can’t say enough great things about it, to be honest. And so I think the right answer though is both. You should use these things to kind of quantitatively fill what you need to stay consistent. If you have a guests, right, a guest and make sure you’re really doing the due diligence and, and, and, you know, looking, it’s a dating service, just like Eric said.

[00:25:46] So you, you know, you’re gonna. There’s going to be some bad dates. I mean, there’s, you know, it’s just going to happen. This is the law of you know, whatever the law is. And so, you know, you’re, you’re gonna, you’re going to have some clunkers, but you, but it is, I mean, Alex does a fantastic job here again as a commercial for a pod match.

[00:26:03] Here’s my affiliate code. You can they, they do a great job of going in and just weeding out. The people that are bad actors or the people that are just, you know, not doing like just showing up and just paying the money and not doing anything. It’s like, we don’t, Hey, this is not for you. Right. We have serious people on this platform.

[00:26:20] We have people that really are putting in the work. And I’ve gotten clients out of it as a, as a remote producer, because they’ll be on a show and I’ll pull them on as a host and it’s just sort of like, hey, can you do this for me? And I’m like, yes, I can. And so it, you know, again, this is another part of networking, except I was, you know, a Producer for a particular show, the network, your network expands out, right?

[00:26:44] It’s, it’s more of a quantitative thing, but the right thing to do is to really have a quality personal network and use these other services to help build it. And, you know, it helps you as a podcaster become more consistent with your shows.

[00:26:59] Jeff Sieh: So Eric, what is your, because Chris is taking it from an agency kind of thing, you have done it, I don’t think this particular service, but you’ve used one similar, what has been your results for it? Would you do it again? Because I know you have to pay money to get in this network and then they match you with people, you get them on your show, was that valuable for you?

[00:27:19] Would you recommend somebody doing something like that?

[00:27:22] Erik Fisher: Yes. And I’ll name it. It was interview connections and it was well worth it, I think. And what was done and what was great was that they did kind of this discovery stuff with you right up front where they walk you through like, okay, and, and the, the purpose of it is for you as whoever you are, whether, I mean, again, I don’t have to be a podcaster.

[00:27:41] I could just be a person with a new book or a person who wants to gain more authority and awareness. You go to them and they find you placement. on other podcasts. And so I just happen to be a podcaster looking for other podcast listeners to listen to mine. But hey, whatever. But they went through, here’s all the different topics I can talk about.

[00:27:58] Here’s, you know, and then they pitch you and you have a certain amount that they fill. And if the person likes you and says, yes, let’s have a discovery call, you do that. Or if they don’t, they just want to book you, you say yes. And if it’s a fit, again, you, you can also deny and say, Oh, no, I don’t think this is a fit.

[00:28:14] But I, yeah. I gotta admit that like, not only by doing those, did I see an uptick in other outside of them, people asking me to be on shows again, which was something I hadn’t done for a long time and kind of gotten out of it, in terms of my regular rhythm of seeking out or being asked, etc. It was well valuable.

[00:28:33] So I just think that the more you’re appearing, the more you’re seeking out appearances, again, key here is, I’m always the kind of the mind to, Go out of way and ask people to be on mine. And I get a lot of e mail pitches about, again, I get so many. At some point here I need to do a real case study and just say, Here’s how many I got in a week, and here’s how many were

[00:28:53] Jeff Sieh: You can tell they didn’t even listen to your show.

[00:28:55] Erik Fisher: Yeah, I mean, right, and that’s the thing is like, Hey, I love your show on productivity, and this person’s talking about this topic.

[00:29:01] Here’s my guest who’s. I think should be on your show way other topic. It’s like Bitcoin and I’m like,

[00:29:06] Chris Stone: builds Hello Kitty purses. Yes.

[00:29:08] Erik Fisher: yeah, yeah. That holds Bitcoin. And it’s like, okay, yeah. What?

[00:29:13] Jeff Sieh: Yeah, so on this note, because I have not used this, and what I have done, I usually ask my friends or my people in my circle or from when I worked at Social Media Examiner, the people I was in contact with, that way I was able to invite on the show, but I also think something that we don’t talk about is, We have this loose, like, podcasting network, like, especially with the deal casters, and even with Eric, you know, he and I will email each other back and forth and go, Hey, this guy was great, or I read this book about productivity.

[00:29:43] You need to have this guy on your show. But Chris, a lot of times, he’ll say, you need to have Dave Jackson on your show. I’m like, so, and Eric said the same thing. I’m like, okay, I need to get Dave Jackson. And so it, kind of, use your own internal network. To find, you know, because we have this kind of loose base thing where, you know, you know, Chris will say, Hey, can you give me an introduction to this person?

[00:30:03] And I’ll say, Hey, can you, I saw him on your show. Do you think he would be a fit on mine? That is one of the best ways to do it. Because having that email introduction or that messenger introduction is just the coolest way to do it. So anyway, I wanted

[00:30:17] Chris Stone: Well, and I think a lot, a lot of is because in, in Eric, you probably see that, see this a lot. There are just people that that’s their, their marketing is getting on as many podcasts as a guest as possible. And what happens is they’re on 450 podcasts in a year and they say the same thing on 438 And so like, they’re not, it, are they serving your audience?

[00:30:40] And so you just have to, you have to understand like, you are, as, as a podcast host, your job is to serve your audience. And having an interesting guest is cool, you know, but is that interesting guest really going to serve your audience? And if, if the answer is no, just because they have a name, Then maybe you don’t have them on your show, and I think there’s a ton of people, again, the bad actors in Podmatch are kind of weeded out, but for the most part, there’s a ton of people that are like, putting in the reps, putting in the reps, I gotta, I gotta get in as many podcasts as I possibly can.

[00:31:11] I don’t think that’s necessarily a bad thing, but if they’re saying the same thing every time, do you really need to have them on your show? And if you’ve got a really robust network like you’re talking about, then you can kind of mix and match and really help serve your audience.

[00:31:23] Jeff Sieh: Yeah. And we have

[00:31:25] Erik Fisher: I, I got it. I got a, I’ve got a response to that. So I got to

[00:31:29] Jeff Sieh: do your response.

[00:31:30] Erik Fisher: my, my secret sauce, as I’ve shared a couple of different times, so it’s not so secret anymore, is it’s fine if I listen to you know, guest X on five different shows and I know they’re talking points inside and out. That’s great.

[00:31:43] But what that means is I’ve heard the, the, the host ask those questions and them answer. With that same answer, but then that means you do your homework and you come up with the follow up questions that only you would ask so that your episode is the standout episode.

[00:32:01] Jeff Sieh: That is a great point because you like with Guy, Eric, is that when somebody comes out with a new book, they have these podcasters they hit and you’re one of them, right? And so they usually have a spiel like they’re trying to push their book sales, which is fine. It’s cool. There’s a reason they’re great authors.

[00:32:19] But I know what you just said and what Guy says too, his whole goal and what your goal is to have them say, You know what? Nobody’s asked me that question before. That’s when you’re like, I got it, you know, and so that I think it’s okay to get those, but make sure that you, like you said, and what Dave Jackson just said, you still need to do your research.

[00:32:41] Pre interviews are a good thing. And who is this Dave Jackson? So I didn’t do a pre interview with him. I probably should have done that, but no.

[00:32:48] Chris Stone: the devil slash hall of famer,

[00:32:50] Jeff Sieh: That’s right. Look at him. He’s, he’s, his, even his icon is like him accepting the award. That is amazing.

[00:32:56] Chris Stone: That if I got

[00:32:57] Jeff Sieh: That’s right. So well deserved. Thank you Dave for chiming in.

[00:33:01] And by the way, his episode was two episodes ago. Make sure you go listen to that. I was on his show. I don’t think I screwed up too much. So go listen to that episode as well. But as we’re going on these strategies, because one of the things is I want to bring up questions from people. Our friend Dustin Stout, who was also a guest way back.

[00:33:18] You need to go check it out. We were talking about AI. He’s got an amazing tool. By the way, Dustin, Read an article yesterday from Insider. Mentioned your, your tool. This guy was building this great, awesome app and he used your tool to do it with. I hope you saw that, but it was in Insider, so very, very cool.

[00:33:34] But he goes, tuning in late. Is there any talk about growing a purely entertainment driven podcast with no side business that’s meant to generate leads for? Just doing it for fun, I guess, was he saying, because he has a friend. Yeah, I have a lot of friends too, Dustin, who just wants to be a podcaster in the style as, for example, Joe Rogan.

[00:33:55] He’s not sure how to grow a podcast like that when it’s not a niche or, you know, kind of topic. It sounds like he wants to be a podcaster to be a podcaster. Does that make sense? I mean, he wants to be entertainment. So, what are your thoughts on that? A lot of us have tried entertainment podcasts in the past.

[00:34:13] I know Eric has done a YouTube podcast. I think he’s frozen right now, but… So, Chris, I’ll go to you. What are your thoughts about this? I can hear you. Yes. Yeah. Yeah. You look like you’re thinking hard. Chris, I will go for you and maybe Eric will unfreeze by that time.

[00:34:29] Chris Stone: I mean, if you’re someone that people know, right. I mean, you have some sort of quote unquote celebrity, then

[00:34:36] yeah. I mean, how many podcasts have you hit play on? And you know who the person is and you’re like five minutes into

[00:34:41] this, you’re like, okay, I learned about you walking out and

[00:34:45] getting your mail today and talking about just random subjects. I mean, the only

[00:34:49] reason why a lot of these people are getting, you know, listened to is because of now if they’re,

[00:34:54] you know, interesting and they have, you know,

[00:34:56] something that, that would drive people to listen to them, even though

[00:34:59] they don’t know it, it’s a long game. And I really feel

[00:35:02] like. Just doing something from an entertainment perspective.

[00:35:06] If

[00:35:06] that makes you, feel great and it’s fun for you, totally fine. I mean, having fun is a great

[00:35:11] reason to do a podcast. It absolutely is. Some people will do a

[00:35:14] podcast

[00:35:15] just because it’s self therapy for themselves. Like I’m going to try to improve myself. So I’m just going to have a podcast about it and hopefully it

[00:35:22] reaches somebody, but it’s really completely

[00:35:24] self serving, totally

[00:35:26] fine.

[00:35:26] But are you going to expect that to become, you know, top of the charts on iHeartRadio or whatever? No, I mean, it’s just that, you know, like, don’t expect that. But if you’re wanting to drive more business, I mean, you really have to get a little bit more tactical about who the people are that you’re serving.

[00:35:42] Like, who do you want as, as, you know, to, to be at the top of your funnel or whatever you’re trying to do. If you’re trying to be a keynote speaker to get more gigs, are you targeting the people that book you for gigs, right? Are you, are you, are you doing, are you being a little more tactical about. About the, the message that you’re delivering and being able to solve those people’s problems.

[00:36:01] You know, there’s nothing wrong with pure entertainment podcast. It’s just, not only is it a long game, it’s a longer game in my opinion, unless you have some level of celebrity. That’s just my opinion.

[00:36:11] Jeff Sieh: I think that’s a great… What are your, what are your thoughts, Eric?

[00:36:14] Erik Fisher: I completely agree. I think, you know, back in the day, it would have been an easier starting point and easier to do with just a, hey, I’m going to talk about random topics kind of show. But how do you find a show? Like, again, if, if I, as a person were looking to go be entertained by a show like that, Where do I go to look for that?

[00:36:34] Like, what, what do I call it? Like, what do I search for? What’s the SEO on that? You know, to go with our friend Lauren Gaggioli’s expertise. It’s like, oh, guy talking about stuff? Like, how much different things is that gonna bring up? So, I think, unfortunately, you do need to narrow it. This is one of the reasons why I personally have not come out with an additional podcast in my production, that and time, but because you had to narrow down the topic.

[00:37:00] So, and it takes a while. And, and it takes a thought process, but I think you have to niche at least a little

[00:37:06] bit.

[00:37:07] Jeff Sieh: Yeah, so I want to bring what Dustin kills. Yeah. My friend just wants to make a living doing a podcast where he just talks about random

[00:37:13] talking topics of interest and he said, Dustin also said he’s not

[00:37:17] a celebrity, but he has a great personality. I would say go due to the art of the

[00:37:22] go to the podcast school of podcasting by Dave

[00:37:25] Jackson, because Dave talks a lot about this,

[00:37:27] about how important it is to have a niche because just saying, I mean, a lot of people want to be Joe Rogan.

[00:37:34] A lot of people want to be on fire, like.

[00:37:36] You know, John Lee Dumas, like, social media on fire! You know, that happened, and

[00:37:41] have a flaming microphone for their logo. So, he’s gotta, there’s gotta be a way to stand out, and, and, once again… Go look at, Dave’s got a bunch of free stuff.

[00:37:49] He’s got a bunch of episodes about this very

[00:37:53] subject.

[00:37:53] So, I would tell your friend to go

[00:37:55] watch Dave Jackson and maybe even enroll in his school of podcasting because I think that would, would help him out. So, I want to get back to me and talk about how we actually, we do this mastermind and I, because I think it’s one of these things. I know it’s boosted my business, my podcast, my life, everything, being a part of a mastermind group.

[00:38:19] So I want you to talk a little bit about joining or starting a podcast mastermind group. You know, what are some key factors that you might think of? Because we’ve been doing it for a long time. We actually have gone now beyond just, we’re talking about podcasts. We talk about our business and our life and, you know, kids moving out of the house.

[00:38:35] So it is a very integral part of. My Monday mornings that I don’t miss. So, talk about that, and just kind of, you know, if somebody’s wanting, like, I want what Jeff and Eric have, how do they do that?

[00:38:50] Erik Fisher: any good mastermind, it’s, it’s always about the caliber of the people in the group. You can have considerations about. And that’s all corroborated in transactions, and how many people are in the group, but it all comes down to the quality of the people in the group and the openness of the people in the group.

[00:39:06] And so hope that they except you.

[00:39:09] Jeff Sieh: Mm hmm.

[00:39:10] Erik Fisher: There’s that. What’s what is it? Groucho March. Groucho Marx quote about any group that’ll accept me is not a good group to be in. Anyways you want to have expectations and you want to have them met. You want to all agree that there’s a certain standard or code or, you know, like you don’t want people, I mean, masterminds, there’s usually this this hot seat thing where, okay, this week it’s this person and this person or just one or whatever.

[00:39:34] And. It’s their turn to share and all of

[00:39:37] that thing is,

[00:39:38] is you don’t want to come around to somebody whose turn it is

[00:39:40] for the hot seat and they’re just like, yeah, I need help

[00:39:43] with this and this. And it’s like, they don’t really have, I, mean, they’re,

[00:39:46] you’re there to help them and, and for them to help you when it’s your turn,

[00:39:51] if they’re not really fully present, if they’re not

[00:39:54] really engaged with the group.

[00:39:56] if they’re not, if they’re just showing up,

[00:39:58] You know, for their hot seat day to get a whole bunch.

[00:40:01] But then when it’s not their hot seat, they’re not sharing, they’re not. Giving

[00:40:04] insight, they’re not observing and helping, then, you know,

[00:40:08] that’s just selfish. Again, that’s kind of goes back to, you know, the whole strip

[00:40:11] mining thing. It’s like, well, I’m in this group for me, not for you. And that’s not the purpose of. a

[00:40:16] mastermind.

[00:40:17] Jeff Sieh: Yeah. And it’s okay to walk away. Like, it’s okay to say, like, you don’t want to stay and say, oh, it’s going to get better when you know it’s probably not, because it’s the same people. But, once again I really want to figure out a way, and, you know, I, I think this is, Our friend Lou Mangelo saying, the Eric Fisher, he’s got a great mastermind and group as well.

[00:40:34] But, so, you know, we met at a conference, So, I want both of you guys to talk about You know, when we go to these, because we formed it, the Mastermind, after we met at a conference, thought, you know, let’s continue this conversation weekly, is kind of, how it developed. So, how do you approach networking at, like, large events and conferences, you know, especially when you see people, like, we usually, it’s easy to go hang out with the same people you know, Eric, you talked about having a strategy.

[00:41:00] It’s funny, because we were all planning on going to this really big podcasting conference, and we’re all not right now. So, You also have, to figure out the ROI. What’d you say, Chris?

[00:41:11] Chris Stone: and we’re talking about it. It’s like, Yeah. podcast movements happening next week, but we’re not going to be there.

[00:41:16] Jeff Sieh: Yeah, but

[00:41:16] Erik Fisher: Hey, we didn’t say the name till now.

[00:41:19] Jeff Sieh: but it’s, it’s It’s, but there’s a reason why. I mean,

[00:41:22] Erik Fisher: Let’s just say this caveat. We all wish we were going Right. We all, we all wish that we were going and the reasons vary between us And that’s okay Like my daughter’s going to college as well as there’s Like, some budgety stuff, which again, that’s directly related to college. So whatever. But yeah, but, but you better believe I’m already planning on going to something else in January and hoping to go to the next podcast movement anyway.

[00:41:46] So, there you go. I think what it comes down to is, there’s been too many events that I’ve

[00:41:51] gone to and that after it’s all said and done, and I’m on my way home, I realize, oh, crap, I never hung out with so and so, or we didn’t get to spend

[00:42:00] enough time together with the people that I, did hang out with. I go in now.

[00:42:04] Trying to have a, what I call a

[00:42:06] hit list because I’m a networking assassin and or at least I try to and, and often I’ll, I try

[00:42:12] to make plans with those specific people ahead of time

[00:42:16] that I definitely want to spend as much time with as I can, or at least make sure I have a good 20 minute, half hour coffee with as, and I try to plan those out as much as possible before the

[00:42:26] event happens so that I know, that I’ve got those in my

[00:42:30] back pocket.

[00:42:30] That’s it. That are definitely happening. Obviously, leaving wide open the room to meet

[00:42:35] people like Chris and Jeff serendipitously through other

[00:42:39] people, because again, that’s, that’s

[00:42:42] how things, that’s how You add people and you, you know, grow

[00:42:45] your network and

[00:42:46] find out Oh my gosh, I didn’t know I had so much in common with

[00:42:49] Jeff or, you know, those kinds of things.

[00:42:51] You just don’t know till you actually meet him. but again, you’ve got to go in with some kind of an expectation of ROI

[00:42:56] to make it Make sense, and it definitely means hanging out with certain people whether you already know them, or, again, you can have a hit list, and I have different tiers of the hit list, I should say, so the, the one hit, the one is people I know, the one, another one is people I want to spend a lot of time with, and then there’s ones where it’s like, hey, I just want to shake their hand and say thank you.

[00:43:17] If, if I don’t, if I only get to do that, great. If we get a couple more sentences, or even five, ten minutes, In the hallway, perfect. But I lower my expectations and then just try to make sure I know, you know, where they’re gonna be for speaking and kind of either go to the session or sit outside the session or, you know, or be there when they’re leaving the session, those kinds of things.

[00:43:38] And I was able to do that with some

[00:43:39] people.

[00:43:39] Jeff Sieh: Yeah. So Eric and I, we always meet over at the buffet line. No, that’s… but eating together, going out to eat with friends and stuff, that is another place to be strategic. Chris Stone, I want to know what you do, because you’re a very strategic guy. He barely will even talk to me at a conference, because he’s just like, I’ve got to talk to everybody, but Jeff, no, just kidding.

[00:43:57] But what, what do you do, how do you handle those things? Do you have an assassination list, like Eric, or what are your thoughts? Because you, I mean, the cool thing when we went to Podcast Movement… Or PodFest, you took me around and like introduced me to people that I didn’t know. Like Roger Cloud

[00:44:15] you know, those people who make microphones and, and stuff like that. You introduced me to some of your contacts, which I

[00:44:20] just was very thankful and grateful for. Got me some, you know,

[00:44:23] some, some brand deals and stuff. So, what

[00:44:27] do you, how do you, what is your strategy when you go

[00:44:29] to a conference like one of those?

[00:44:32] Chris Stone: that’s exactly what I do is I try to be a connector. And that is how I serve when I go to those. I don’t look at it as a, okay here, I want to learn

[00:44:43] this, this. Of course I go to learn and, and sort of, but my rules basically for, for one of my rules every day, well, here’s, here’s my three rules.

[00:44:52] Listen to music every day, make my wife laugh every

[00:44:55] day and to create more than I consume.

[00:44:59] Jeff Sieh: Mm,

[00:44:59] Chris Stone: So, when I go

[00:45:00] to these events, those rules are

[00:45:02] still the same. I call my wife and I make her laugh,

[00:45:04] I listen to music, and I try to create even when I’m at those events. And the way I create is I connect people, and I try to create something there while I’m there.

[00:45:13] And of course, I’m going to consume. I’m going to go see Eric Fisher, you know, talk about something. I’m going to go see, you know, Marcus Sheridan talk or, or whatever I, you know, I’m going to be able to do to try to learn and to sharpen my saw, of course. But I want to sharpen to somebody else’s saw. And so that’s really what I try to do is I try to, you know, PodFest has, you know, off on their board of ambassadors or whatever.

[00:45:35] So that’s one of the things that I do for them is, is like, Hey, do you know Jodi Krangles? She does voiceovers. You’re looking for somebody to do you know, something here. Hey, you guys need to talk and maybe it happens. Maybe it doesn’t, you know? But I’m, I’m trying to connect people. And help you because a lot of people, and we haven’t talked about this, Eric, is like, a lot of people are, are introverted, right?

[00:45:56] And they’re going to convent, they’re going to these things and they’re freaking out inside and they don’t know what, they don’t know what to do. And I thought the, the, one of the shows that you did on Beyond the To Do List I don’t know, it was maybe two, three weeks ago with Phil Mershon and you guys, you know, you were talking about, you know, how to, you know, how he orchestrates that event and how he presents things to different types of people.

[00:46:20] Some people are just, they just need someone to kind of go, Hey. Tell me about your show. What can we

[00:46:26] do? Like, you know, and just point them in the right direction and you feel better about it.

[00:46:31] Jeff Sieh: Yeah, I think that there’s so much good wisdom in there, and that’s going to be repurposed by the way but one of the things that you, I like to go to conferences and I like to see who’s on the fringes, like, because I have been that person, like, high school, junior high, you know, like, we have been there and I always want to go and talk to them in.

[00:46:50] Yeah, I like to them in I think Phil taught us this one time is like how even when you’re standing around in a circle to be open so people can come in and join that circle and not be a closed off thing. There’s all those little techniques and you know Phil’s going to cover it in his book. Our friend Gary says you know he’s going to business school.

[00:47:06] To B2B Forum in October and hoping to make some new connections in addition to learning. Gary, you’re not going to have any problem with that because you’re very open and very giving, and I’m sure that you’re going to make some great connections. The other thing I always like to do kind of my strategy is I want to go to a conference and learn something, but the other, the only other sessions I go to is, When my friends are speaking, like I want to support them, you know, you know, Katie Brinkley was, you know, she was speaking that, I think, pod, podcast movement.

[00:47:33] I went to her session. The other stuff is, let’s talk about the haul stuff, like, because that is where the magic happens. And Eric, I want to know if you’ve, like, ever had, like, a missed opportunity that taught you something about networking, like, was there a time where you went, Oh, if I would have just had enough courage, or, oh, if I would have, you know, that guy, Later on, I found out was like a big fan of mine and I didn’t even go up and talk to him.

[00:47:58] Have you ever had anything like that where you wish you kind of had a missed opportunity?

[00:48:02] Erik Fisher: I think there’s been too many to count. So I, again, that’s kind of why I came up with the hit list because you know, let, let alone, I I mean there, there were just, I, I’m trying to think of spec, like a specific one that doesn’t

[00:48:13] feel too shameful. But I think, you know, honestly, I think one of the things that kind of helped me

[00:48:18] out and, you know, to tie this back into podcasting was I just thought, you

[00:48:22] know what?

[00:48:23] It would be amazing to get this specific person I was doing, I’m doing a productivity podcast, well, Productivity, You you think David Allen

[00:48:30] getting things done. And the story I always share is that like, I thought right up front, it was

[00:48:35] like within the first few

[00:48:36] episodes, I thought I’m going to need to reach out And

[00:48:39] ask because I don’t, you know, who knows how long it’ll take

[00:48:42] To get him. and

[00:48:44] I wanted, what I did

[00:48:45] was I emailed through

[00:48:47] his site and

[00:48:48] within 24 hours, his wife. replied and said, David would love to do

[00:48:53] it. How about this day at this time? And I did not

[00:48:56] expect to get that answer and I

[00:48:58] could have gotten a no and I would have been okay, with it. and I would have replied And. said, Hey, so, is there a process or you know, all those

[00:49:05] kinds of follow up questions, but getting the yes suddenly made me

[00:49:08] think, wait, so the

[00:49:09] worst that can happen is, I get a no. Well then, or, or they shrug me off. Well, okay, fine, whatever. I can deal with

[00:49:16] that. I can even deal with not getting a response, but getting the yes feels so good. Why not just keep going? So,

[00:49:25] I think that ultimately that kind of paved the

[00:49:28] way for being a little bold. I am sure

[00:49:32] there’s been a couple of times where I’ve gone up to people and or tried to and I think really the thing. the, the the real issue, and this is again, why I do the hit list and try to do the pre planning is if I haven’t done that planning, then I’m not going to be in the right place or, or right enough place or right enough time. to be able to make that by chance you know, handshake and thank you like I want to, and so I had completely missed out on, and there’s, and there’s a couple where I was like, oh, I missed out. on that one. and then later I’m like, yeah, I don’t care that I missed out on that one because later I was just like, yeah, I don’t really like that person anymore.

[00:50:06] But still,

[00:50:08] Jeff Sieh: Ah, the truth comes out. So,

[00:50:10] Chris Stone: either one of you guys tried to record a podcast at conferences?

[00:50:15] Jeff Sieh: I’ve been a part of them before, but I have

[00:50:18] never tried to do it myself. I, I’ve gone

[00:50:20] into like somebody’s got a hotel

[00:50:22] room

[00:50:22] or something and we’ve done an episode that I’ve, you know, done something with. We did do a live podcast from Ecamm’s booth. I think I’ve done that twice. That was

[00:50:32] fun, because people would come by, I mean, Pat Flynn jumped in one time, you know, and it was just, that kind of stuff was fun, it was a live video, it really wasn’t a podcast where I was trying to get deep, but we, I think you guys came on, we, I think we, or Jim did, for one of the rotations, maybe you weren’t there at that one Chris, but yeah, so,

[00:50:49] Chris Stone: did he did the Tim and Jim show at Social Media Week Lima. I want to say, and I’ve tried to do it at PodFest, it’s one of those things where it just, and this was going to be my question for you, Eric, is like, how how does multitasking go, you know, and, and maybe not just for conferences, right? And, you know, this is, I’m talking to the productivity expert here, so I’m, I’m, you know, this is free consulting for me too.

[00:51:14] But like. When you’re running a podcast and you’re running everything that you’re running and you know, how do you, how do you kind of find the time to network? Is it, is it pre show before you you, you get on? Is it post show and, and, and you’re juggling all the plates? Like, you know, what, what about the balance there between producing your, your podcast and maybe the, the time and the effort that’s required for networking?

[00:51:36] Erik Fisher: that’s a, that’s an excellent question. So balancing the time between producing a show, but also networking really comes down to producing a show the most streamlined and optimized way that you can. And one of the biggest things that took a lot of the time off the plate for me was hiring an editor and I should have done it way earlier.

[00:51:58] I think Jeff even told me to hire an editor way

[00:52:01] earlier but I

[00:52:02] don’t always listen to him. But anyway yeah, I think as, as much as you can streamline your process, your, your vetting,

[00:52:09] your your in, your in and out,

[00:52:11] take, as well as just how much time you’re taking on editing, and one of the things. that I learned when I was still editing was just how to make that go faster each time even, even doing something that I highly

[00:52:22] recommend to people, even if you’re not releasing them all at

[00:52:24] once, is to definitely batch record, that it doesn’t always, That doesn’t always work for live video obviously, cause you can’t just go live

[00:52:30] all day, every day.

[00:52:31] Although some people would do that just, to get a bunch in. But I’m saying if you can

[00:52:35] batch record a bunch of episodes in a faster click than you usually do, then you’ve got time off and then you can spend some time networking. But there’s also the idea that, I mean, I, I

[00:52:46] book a whole hour. My show usually

[00:52:48] runs 40. 45, 50 minutes tops and, we booked the whole

[00:52:54] hour and so,

[00:52:56] and there’s a few reasons for that. One is you, want to have a little bit of buffer in case there’s issues with

[00:52:59] connection, tech, et cetera, right up front, but also the ability

[00:53:03] to chat, but also the ability to chat on the backend.

[00:53:06] I

[00:53:06] Jeff Sieh: Right.

[00:53:07] Erik Fisher: have said this, I think, to you, Jeff, and, and I don’t have it recorded.

[00:53:11] I wish I did, but when I had Seth Godin on recently, a couple of months back in May, when we were done and I was like, okay. We’re all done. Thank you, Seth. He said, Eric, you are really good at what you do. And if I didn’t have that extra time built in, like, he wouldn’t have said that to me and it wouldn’t have filled my heart with joy and made me feel super inspired to hear that from him specifically.

[00:53:35] I mean, anybody can say it. Jeff can say it. It won’t mean what Seth said. And so, Anyway, just having that buffer time in your connection time, but then also in your oh, you know what? I’m gonna follow them on all the, socials. I’m gonna interact. I’m gonna like that. Not just to share my show and get them to share the

[00:53:51] show, but for me to see what they’re doing and like what they’re doing, and I’ve done that intentionally with guests. I have guests. I have a guest who was on, she’s really good at this, and she used to work at Netflix. She’s really good at this. She has emailed me on like June, sorry, July 1st. Or July, sorry, January 1st, and then like mid summer and just to check in. And I follow her on Instagram and she does really cool stuff and funny TikTok, not TikToks, reels.

[00:54:18] And I wouldn’t have that connection now. I mean, again, at some point I’ll have her back on, but it’s not just about that. It’s about like… We’re connecting and she’s thinking of other people. that are, that like, I, she’d be good, that’d be good on my show and things like that. And again, it’s not all just about the content you’re creating.

[00:54:33] It’s about the things you don’t know and the connections that you make that you don’t know are going to change your life.

[00:54:41] Jeff Sieh: Well, that is a great, that’s just great

[00:54:43] to end

[00:54:44] Chris Stone: Tweetable moment, or I’m sorry, X able moment, like what,

[00:54:47] Jeff Sieh: because I just don’t think you can podcast in a vacuum. Even if you’re doing a solo show, you’ve got to have people to help

[00:54:54] you. Either push it out, or,

[00:54:57] you know, you know, help you with show ideas, but if you’re doing an interview show like Eric does, like Chris does, and like what we do, you have to rely and build up that network, and starting from zero can be hard, it can be a little bit intimidating, and I hope this episode helped you with some ideas, got your, you know, brain cells firing Because it is all about the network.

[00:55:17] It’s all about the people you meet, the way you treat other people, the way you make them feel like they are, you know, super special. And speaking of that, Chris Stone, super special guy, coming on this show,

[00:55:29] Chris Stone: Oh, Jeff,

[00:55:30] Jeff Sieh: tell us, tell us where you, we can find out more about you and all of your services.

[00:55:36] Chris Stone: I am Chris Stone. I’m at cast ahead, at cast ahead.net or you can go to Chris stone.contact and that’ll give you all the tubes you can connect with me on. And love to be able to talk with you. If you’re someone that wants a show, you just don’t wanna figure out how the sausage is made. We do that for you at cast ahead.

[00:55:55] Jeff Sieh: Awesome. My friend, Eric Fisher, where can people find out and listen to your

[00:56:00] amazing podcast? Maybe even plug some of your shows that you have done or

[00:56:03] have coming up.

[00:56:05] Erik Fisher: Yeah.

[00:56:05] so, you can find it again at beyondthetodaylist. com. Lots of great episodes. I mentioned Seth Godin just a minute ago. Also have Mike Williams who used to work for David Allen. He has a great podcast. Great book out there. And in fact, the brand new episode that’s going to be coming out soon is I did just talk with John Acuff again, had a great conversation.

[00:56:23] We had a great rapport. I know I asked him stuff. Nobody else is going to ask him, which is great. And that book and his episode are coming out, I believe the first week of September, so in two weeks, so jump in right now, take a look at the back catalog and follow so that you’re ready for that one when it comes out.

[00:56:39] Jeff Sieh: Yeah, a couple of great ones that I personally would recommend is go and listen

[00:56:42] to John Acuff’s one because he is, he is funny, but it’s really good stuff. Also there’s some really good ones about sleep, if you’re into, that I’ve

[00:56:50] gotten some really great help with getting better night’s sleep. And then, finally, I’m a big fan of Todd Henry.

[00:56:56] He’s been on like four or five times. Just go and batch listen to those if you’re interested in creativity or, or the creativity process. He was a music guy Chris, and so he’s got some really cool stuff. Talking about that as well, his, his books gosh, I

[00:57:09] can’t remember his books now, blanking on them, but anyway, all his books are great. And with that, all of you guys are great. Thank you so much for being here, Chris, Gary, all the folks,

[00:57:17] Facebook users, Dustin, Dave Jackson even stopped by. We appreciate all you guys for checking in today, and I really want to say thank you to my friends over at Ecamm. You can find out more

[00:57:26] about them at socialmedianewslive.

[00:57:28] com ecamm. They’re the ones that allow us to do this show. We’re going live with

[00:57:31] them at the

[00:57:32] end. We’ll have… A perfect podcast

[00:57:35] because of the isolated audio tracks and also repurposing with their amazing

[00:57:40] video tracks. If you have a Maxcellent Kone machine, it lets you

[00:57:43] do that, and it is so handy dandy for repurposing all of your content.

[00:57:48] And with that, we’ll see you guys next

[00:57:49] week. Thank you guys for watching. I appreciate you. Bye,

[00:57:52] everybody.

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