๐Ÿ”” We’re thrilled to have Angie Robinson explore “Mindful Marketing: Harnessing Self-Awareness for Brand Success.”

With over 20 years in Human Resources and Organizational Development and her expertise as a certified life and leadership coach, Angie’s session promises to be a deep dive into the transformative power of self-awareness in marketing. We’ll discuss how this critical skill impacts brand authenticity, customer engagement, and adapting to digital advancements, including AI.

Prepare to gain invaluable insights for elevating your brand strategy with mindfulness and self-awareness. ๐Ÿš€

Mindful Marketing: Harnessing Self-Awareness for Brand Success with Angie Robinson

In the realm of marketing, the journey toward brand success is often complex and multifaceted. This week, we had the pleasure of delving into this intricate world with Angie Robinson, a renowned leadership and personal development coach. With over two decades of experience, Angie illuminated the transformative power of self-awareness and mindfulness in reshaping your marketing approach.

Understanding Self-Awareness in Marketing

Self-awareness is the cornerstone of personal development. Angie emphasized that understanding your strengths, values, and beliefs leads to more intentional and authentic interactions, not just in life but also in the demanding world of marketing. Recognizing the power of introspection and mindfulness allows for the creation of a brand that truly resonates with its audience.

Key Takeaway: Knowing yourself is not just personal; it’s professional. When you understand your unique perspective, you can craft a compelling narrative that captivates your audience.

The Synergy of Personal and Professional Development

Angie discussed the delicate balance between personal and professional development, asserting that one inevitably influences the other. Integrating self-awareness practices into your daily routine can significantly enhance your marketing strategies and enrich your personal growth.

Strategies for Integrating Personal Development into Professional Growth

  1. Regular Reflection: Set aside time each day or week to reflect on your thoughts, feelings, and behaviors. This practice can provide profound insights into your work and how you relate to others professionally.
  2. Seek Constructive Feedback: Engage with peers, mentors, or a coach to gain an external perspective on your personal and professional demeanor. Constructive criticism is invaluable for growth.
  3. Adopt Mindfulness Practices: Incorporate mindfulness exercises into your routine to stay grounded, focused, and present. This can lead to better decision-making and more authentic interactions in your professional life.

Embracing Vulnerability in Marketing

A significant point Angie touched upon was the power of vulnerability in marketing. In a world where consumers are bombarded with polished and often insincere messaging, showing genuine vulnerability can be a breath of fresh air. Itโ€™s about being brave enough to show the human side of your brand, including the challenges and the journey, not just the polished end result.

The Strength of Vulnerability in Authentic Storytelling

  • Share Your Journey: Donโ€™t be afraid to share the ups and downs of your brand’s story. It makes your journey relatable and inspiring.
  • Embrace Imperfections: Show that your brand is run by humans, for humans. Authenticity is about embracing and showcasing your imperfections.
  • Connect on a Human Level: Use your vulnerability to connect with your audience on a more personal and emotional level.

Staying True to Your Values and Vision

In an ever-evolving marketing landscape, Angie stressed the importance of remaining true to your core values and vision. She encouraged marketers to harness the power of their unique perspective and transform it into a narrative that aligns with their brand’s ethos.

Strategies for Building an Authentic Brand that Resonates

  • Understand Your Audience: To truly resonate with your audience, it’s crucial to understand them at a granular level. This means going beyond demographics and exploring their behaviors, preferences, and emotional triggers. Conduct surveys, engage in social listening, and analyze data to grasp what drives your audience. When you understand their needs, desires, and pain points, you can tailor your messaging to speak directly to them, fostering a deeper connection and loyalty.

  • Align with Your Core Values: Your brand’s core values are the compass that guides every decision, action, and message. They should reflect what your brand stands for and believes in. Consistently aligning your content, campaigns, and strategies with these values builds a brand identity that is coherent and reliable. When your audience sees that you consistently act in accordance with your values, trust is built. This trust is foundational in forming a lasting bond between your brand and your audience.

  • Consistently Communicate Authentically: Authenticity isn’t just a buzzword; it’s a commitment to being genuine in every interaction with your audience. This means showing up as your true self, being transparent about your brand’s journey, and communicating openly. Share your successes and be honest about your failuresโ€”this humanizes your brand and makes it more relatable. Consistent authentic communication ensures that your audience knows what to expect from you, reinforcing their connection to your brand with every interaction.

    Conclusion: The Path to Mindful Marketing

    Our enlightening journey with Angie Robinson shed light on the profound impact of self-awareness and mindfulness in marketing. By embracing these practices, marketers can transform their strategies, connect more deeply with their audience, and steer their brands toward enduring success. Remember, the path to mindful marketing begins with understanding yourself and radiating that authenticity in every message you share. The world doesn’t just need more brands; it needs more brands that are true to themselves and their audience.

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SHOW TRANSCRIPT

This transcript is automatically generated byย Descript.ย  Any errors or omissions are unintentional.

[00:00:00] Jeff Sieh: Hello, folks. Welcome to Social Media News Live. I’m Jeff Sieh. And you’re not.

[00:00:04] Paul Gowder: And this is the show that keeps you up to date with what’s happening in the world of social media and more.

[00:00:09] Jeff Sieh: Have you ever wondered how a deeper understanding of oneself can transform your marketing approach? Or maybe you’re intrigued by the idea of integrating mindfulness into your brand’s strategy. Or maybe you’re eager to elevate your brand’s presence in a market saturated with competition. If those thoughts maybe have sparked your interest a little bit, then today’s episode is just for you.

[00:00:31] We’re excited to feature a guest who is a true guide in the realm of mindful marketing. Angie Robinson, with her extensive experience in leadership and personal development, will be sharing her valuable insights on harnessing self awareness for brand success. She’ll take us through her journey, her strategies, and her essential tips for creating a truly mindful brand.

[00:00:51] So sit back, clear your schedule, clear your mind, and get ready for this week’s episode of Social Media News Live. Angie, how are you doing today?

[00:00:59] Angie Robinson: Hello, Jeff and Paul. I am wonderful. Thank you so much for having me.

[00:01:04] Jeff Sieh: Yes, I’m so excited. Guys, ask your questions because Angie is in the house and she’s going to be talking about things I don’t think a lot of marketers or businesses talk about. So we want to make sure that if you have questions about this, that we get them answered today. So wherever you’re watching from, drop them down below.

[00:01:18] And if you have friends like, man, this is really great. They need to hear this. Don’t be scared. At mention them down below. They can watch the replay if they can’t join us here live, but we want to make this a show for everybody. So, let me, if you guys don’t know who Angie is, you really should, because she is the founder and CEO of Angie Robson Coaching and Consulting LLC.

[00:01:38] She is a certified life and leadership coach. Bringing over two decades of experience in human resources, organizational development and leadership development. With an inside out approach that includes self awareness and skill building, she guides individuals and teams to increase understanding of self, elevated confidence, maximized leadership value and improved team effectiveness.

[00:01:59] She helps people gain clarity on what success looks like for them, teaching them how to manage their minds, uncover the barriers that get in the way and create the results they most desire. And an avid Disney fan. That’s how, how we met folks. The undertone of her work is built on the inspiration and story of all things Disney, especially Mary Poppins.

[00:02:16] Angie holds her MA in Organizational Development and Change Leadership, is a certified Life Coach through the Life Coach School, and a certified licensed practitioner of the Insights Discovery Tool. She currently lives in Minneapolis, St. Paul, Minnesota. So, Angie, I’m so excited that you’re here. man, I don’t think we’ve ever had, like, Somebody with that much, like, credentials, you know, on the show.

[00:02:38] Oh my gosh, that’s amazing.

[00:02:39] Angie Robinson: Well, I was thinking that’s a little long. I probably need to like hone

[00:02:42] Jeff Sieh: No, it’s good. No, people need to know who you are and Amanda Bonner is here. Thank you Amanda for showing up. She goes, wait, I’m not Jeff Sieh. Well, you’re not so there you go I thank you Amanda for chiming in and Tim is saying applause. So another thing we need applause, for is our friends over at Ecamm.

[00:03:03] You can find out more about them at socialmedianewslive. com, forward slash Ecamm, socialmedianewslive. com forward slash Ecamm is where you can find out. If you use the code JEFF15, you’ll actually get 15 percent off of your, first order. So, go check them out if you haven’t already, but we appreciate them.

[00:03:20] So, let’s dive into this because there’s so many things that I want to talk about because, you know, we, like I mentioned at the start of the show, we really don’t talk about this, this mindfulness stuff on, In our kind of marketing circle. So can you just really quick, Angie, kind of start off by defining what self self awareness is and why it’s important for professionals, particularly marketers.

[00:03:48] Angie Robinson: Yeah. So self awareness really is focusing on you, focusing on the self, really understanding who you are. What makes you tick? Why you are the way that you are? It’s a combination of so many things, like understanding your strengths and, your personality style, your values, kind of your beliefs, the thoughts going on in your, in your brain.

[00:04:08] All of these things really focusing on you. And when you really understand who you are, it, it opens up space for you to, I don’t know, be more intentional. Around your thoughts, around your behaviors, around leveraging what works and maybe changing what doesn’t work. it just, it just allows you to be more authentic, honestly.

[00:04:30] And when you can do that, you build better relationships. You, understand other people better. So it’s just important. So many, so many different ways.

[00:04:39] Jeff Sieh: Gotcha. Gotcha. Well, you know, and I don’t know if we’re scared to talk about that or not, or, or why is it that we. We don’t want to talk about some of this stuff. We really, we really want to talk about return on investment. We really talk about, you know, kind of our growth, maybe learning new things. And we’re going to get into that a little bit later, but this part of it, the self awareness, we really don’t talk about it.

[00:04:59] Why do you think that is?

[00:05:01] Angie Robinson: I mean, I think it’s gotten a bad rap, honestly. you know, I grew up in the corporate world. I’m a Gen Xer. We weren’t talked about. We weren’t, it wasn’t part of the conversation. It was a little bit in the corporate world when I was growing up, you know, in my leadership roles, but, but not very much because it really is about the numbers, the sales and those things.

[00:05:18] But here’s the deal. Like we’re all humans. We all come with human brains. We all come with experiences and emotions and all of these things. So I just think it’s kind of gotten this. It’s a wooboo thing, and it doesn’t belong in the workplace. And that I think is shifting, especially post pandemic, because well being is such a conversation.

[00:05:37] So I am so happy to see that it’s shifting, but I just think that it’s, it’s had like this, this stigma around you are, and your personal life is separate from you in the workplace.

[00:05:48] Jeff Sieh: That’s a great point. Yeah. And it’s great that it is changing. Yeah.

[00:05:52] Paul Gowder: And well, speaking of that, I mean, marketing landscape is shifting so much with algorithms and AI and all the stuff that’s moving around you. So talk to us a little bit about how being self aware and focusing on yourself can calm all that around you.

[00:06:07] Angie Robinson: Well, calm is a big expectation, I think, maybe, right? But change, here’s the thing, in marketing, in the world, and everywhere, change is constant. It is one of my absolute favorite things to talk about, and I know it’s changing in marketing with AI and all those, those things as well. so self awareness can really help to understand, I don’t know, here’s the first thing, is What are your thoughts around the change?

[00:06:31] When we are self aware, part of being self aware and mindful is taking time to pause and understand really what’s going on in your brain. And when we can understand what are my actual thoughts about this change, then we can take control about how we show up even, I don’t know, more intentionally. And so I think that’s kind of the number one thing, with self awareness.

[00:06:52] When there is change, there’s the, we’re doing it this way, now we’re doing it this way, there’s like, like the situational change, but humans actually go through a process in order to, you know, flow through the change as well. There’s, there’s transitions, there’s a change curve, there’s all kinds of things around what the human brain does, and when we can really be aware of that, And then notice where we are.

[00:07:13] Gosh, we have such agency and such power. When we let that all go, on its own and we’re not self aware, that’s when things can go a little awry, right? When we can show up really poorly or we can get into the, what’s called like the pit and not move forward with the change, not embrace the change. So, I think really having that self awareness is super important just to understand where you are as a human.

[00:07:35] That will also in turn help, understand where others might be too, and you can also decide where are my, my strengths that I can leverage in this change, or what are the things that I’m not really good at that I can maybe offload to somebody else, or that I need to improve on. So just knowing these things can just help you with your agility, and resilience when it comes to the change in the marketing world.

[00:07:58] Jeff Sieh: That’s really interesting. And, you know, and Tim here says, I, I believe that people just don’t understand how powerful self awareness can be. We are our own worst enemy. What we say to ourselves needs to get better. I know he’s been hanging out with Angie a little bit, so that’s why he sounds so smart.

[00:08:15] but, that is very, very true, Tim, and we don’t talk about it enough. Gary chimes in here saying, Gen Xers had amazing childhoods, running wild. Yeah, we had, the, darts. Remember the lawn darts that we could play with? Yeah, you can’t do that anymore. Those are banned. But anyway, yeah, we had a crazy childhood.

[00:08:32] And he also says, Gary Vee strikes me as someone with incredible self awareness. Seems like he’s really in tune with other humans. So, that’s a, if you guys don’t know who Gary Vee is, he’s very big in the marketing circles. He’s been around forever. but yeah. so can you, let’s talk about like, The marketing part because I know a lot of marketers who are not self-aware.

[00:08:55] and you can tell that in their posts in the way they, kind of even act online and actually the way they treat others. So how does. Marketers self awareness reflect the authenticity, authenticity and effectiveness of like their brand message, because we’ve all seen somebody says like, yeah, I’m, I’m really transparent.

[00:09:13] And then they’re not, or they’re really, we see that disconnect with a lot of brands and even like influencers. So. So, how does that kind of work together, like what are your, what are your thoughts on that as businesses when they’re trying to get their message out, how can they do that better?

[00:09:31] Angie Robinson: that’s a, that’s a really good question. I think that there’s a lot to probably unpack there. but I just think when you have a healthy, I guess, level of self awareness and you own it and you like it, because there’s also this, okay, now I’m aware and I actually So, you know, I don’t, I don’t like who I am kind of a thing, I, I coach a lot of people around that.

[00:09:49] but when you own it and you like it, you are going to show up more authentically. And there is the fake it till you make it kind of a thing. I’m not a huge fan of it. It can get us so far. But the energy that we use when we are in our messaging or in our branding, the energy that we’re coming from, it’s going to show up.

[00:10:07] And humans are smart and they can, they can sense that right when we’re not being our authentic self. And so, yeah. When we’re spending, when we’re not self aware, we spend a lot of time in the mind drama. And we have so many thoughts. We have, it’s like 50 to 70, 000 thoughts a day. 95 percent of those are negative and they’re in the subconscious.

[00:10:25] So we’re not even aware of them, but they’re doing their job. They’re doing some things down there. And so when we’re spending all this time in our mind drama about, you know, Do I, am I showing up the way I think they want me to, or what are they going to think about me, or I’m not as good as them, so I have to do this, and it’s, that is taking up so much space in our brain that we’re not actually taking time to think about the people we’re trying to message, and that we’re, we’re branding toward, so that self awareness can really help us get grounded in what is really important to us, what is our core message, what do I really believe in, so then I can, you know, put that into my branding, put that into my messaging, and that is what’s going to actually connect to people.

[00:11:01] We are humans. We are, you know, we, we operate on, on emotions. And so that is what’s going to show up and connect with people even better. When that’s not happening, you can feel that.

[00:11:12] Jeff Sieh: Oh, that’s so, that’s so good. I just, I heard so many clips that I’m going to take out of that last, that last section you just said. So much good stuff in there. we just don’t talk about it, but I’ll digress. Go ahead, Paul, because I know you had a question.

[00:11:27] Paul Gowder: Yeah, I know how important it is. And you and I have had many conversations, same thing about all the negative thoughts and how to, how to tamp those down. And I’ll answer, I’m gonna answer my question, but I’ll let you answer too. You know, how do, where do we get started? And how do we do? And for me, the answer is call you, but you know, how, how can we get started?

[00:11:46] And where, where do you advise people to, you know, call you? Start the journey of being more self aware.

[00:11:52] Angie Robinson: Yeah. There’s a lot of ways. I would say number one, is just to be willing to do it. Okay. Because again, there’s, there’s some stigma. There’s some like, I don’t have time for this. There’s that, this is too woo woo kind of a thing. Just. Kind of get over all of that and be willing to dig in. Self awareness means self, so you are actually spending time with yourself.

[00:12:12] You have to be willing to do that. You have to be willing to get uncomfortable and not, you know, swim outside of where you are comfortable. That’s just really important. So that’s my number one thing. Then there’s like the strategies or the tactics that you can do. So there are things like personality assessments.

[00:12:27] Those are I’m sure many of you have done those. They can be really great. there are some that are not so great. So you want to make sure you’re using one that’s really validated in science. Those assessments can really, I don’t know, unearth some things and show you on paper how you’re made up. Now that is one piece of data for sure, but that is a great place to start.

[00:12:47] you can do things like take a values inventory. I have one on my website that really helps you dig into what are my most important, values. You can do assessments around strengths and weaknesses, seek feedback from others. This can get very uncomfortable sometimes, right? But when you actually ask people, how do I land on you?

[00:13:06] When I show up in my, you know, interactions with you, what words come to mind? And really ask for that honest feedback. Sometimes people are willing to do that, sometimes not, but that can be super valuable. I’m a big fan of getting thoughts out of your brain. So, whether it’s just speaking them out loud, it’s journaling, it’s You know, using the voice app on your phone, whatever it is, when we can get thoughts out of our brain, they all of a sudden lose a little bit of their power and we can actually see things from an objective standpoint.

[00:13:37] So I think that’s really helpful. And just, I don’t know, just being in a state of noticing is really important. And of course, to your earlier point, Paul, Work with somebody who can, be objective, that can, because when we’re in our own brains, we don’t actually have the, I don’t know, the wherewithal all the time to really see what’s going on.

[00:13:56] So when you work with a coach or a mentor or a peer, somebody who is willing to, you know, not dive into the pool with you and believe everything that you’re thinking, but look at things objectively and challenge you, that can be super, super huge.

[00:14:08] Jeff Sieh: So, just something that I have done that has changed the whole, my whole business, and this, this happened a long time ago. I was working for a guy and he pretty much said that, Imposter syndrome was bogus. And I’m like, I got it. So like, and, and it wasn’t until I got in some masterminds and, and there’s, there’s two masterminds I’m still in a part in, one I’ve, I’ve done for over five years and another one I’ve done, oh, maybe just a little bit less than that, but it has changed everything and being able to, I think, well, we just lost Angie.

[00:14:44] I think that, what, it’s, I’ve been able to do with that is get in front of people who have actually Really, you know, have changed what, the way I think, and I can confess some of these, these things to them, and we have this peer thing, and so it really has changed my business, being able to talk to people, bounce ideas off of those, so having a mastermind is really good, and full disclosure, Paul and I are starting a mastermind, a paid mastermind at the beginning of the year.

[00:15:12] We’ve already got some people that are in this conversation, in this, these, this video right now who are going to be part of that, so I just am such a big believer of, like you were saying, Angie, A peer group that you could bounce ideas off of, which is really, really cool. I’m glad you’re back, by the way.

[00:15:27] So

[00:15:28] Angie Robinson: I’m so sorry.

[00:15:29] Jeff Sieh: That’s okay. You’re fine. We can bring you back. If it happens again. We’ll do the same thing. Don’t worry. Paul will. Paul will vamp next time. I have a question, question here from, Tim. Tim says, Angie, understanding that we need to be honest, authentic with ourselves. How can we be honest with our audience and not isolate them at the same time?

[00:15:49] That’s a good question.

[00:15:50] Angie Robinson: Can we be honest with our audience and not isolate them at the same time? I would probably want to understand what you mean by isolating. Like, where’s the evidence that they’re being isolated? Or is that just something that we’re thinking could happen and we’re projecting that? You know what I’m saying?

[00:16:05] Jeff Sieh: Oh, yeah.

[00:16:06] Angie Robinson: yeah, because I guess I’m not sure I understand the question so much.

[00:16:12] Jeff Sieh: Yeah. I

[00:16:13] Angie Robinson: we’re being,

[00:16:14] Jeff Sieh: You know, here’s the thing that I think is, I mean, this may be what Tim is talking about, but we also, there’s, there’s general things that we need to do to try to, you know, get our message out. And you look at other people and you, you kind of copy what they’re doing. And we also, but we also need to be authentic.

[00:16:31] So there’s this balance where we’re like, we, you know, you’ve got to find your people that you can talk to and market to and, and hopefully make, have some business with, but you also. Don’t want to do what everything else. It’s like you’re unique just like everybody else. So how I mean, I think there’s that That fight that we have against ourselves.

[00:16:48] Like we see what Gary Vee’s doing, but I’m not Gary Vee You know, and like, I see what Lou Mangiello is doing, but I ain’t Lou Mangiello. So how do we, how do we, I guess, how do we figure that out? It’s a big question.

[00:17:01] Angie Robinson: It’s, I mean, there’s, again, we could spend a lot of time on this, one on one, but you are not Lou Mangiello. You’re Jeff Sieh. That’s exactly where you’re supposed to be, right? So when we can, cause the comparison thing is real. and there’s something wrong with that. Like it’s a human reaction to things, but what you do with it is what matters.

[00:17:21] So if it’s like, I am not doing what Lou Mangiello is doing and I don’t like myself because of it, and I’m wrong in all the ways, or if it’s like. But that can inspire me to do some things differently and or, but I do this instead, right? So it’s what you think about that, number one, is super important. I know Tim said too, that we, we can lose our audience because of our honesty. Well, then maybe they’re not your people. I mean, I’ve been a people pleaser in my entire life and I want everybody I did want everybody to like me, everybody to resonate with me and that’s just not, it’s not realistic. Do you resonate with everybody? Probably not, right? And so, if your authenticity doesn’t connect well with every human, that is okay too.

[00:18:08] And we don’t know why. There could be all kinds of reasons why for that person. There could be something about your situation that’s triggering, triggering for them. There could be something about your personality style just doesn’t jive. That’s okay, we want to, if we show up as ourselves, right, and with our messaging that is core to us, we’re going to attract the people that are our people.

[00:18:30] Jeff Sieh: hmm. Hmm. That is, you know, I think we know that sometimes in our brain, but it’s our heart that doesn’t get it. Like, you know, we. We want to be that for everybody. I mean, there could be somebody who has had a traumatic experience with some dude with a beard. They will never watch my show. Like, seriously, I mean, that could, that I’m sure has happened.

[00:18:50] and that’s okay. And we need to realize that. But it’s that part, part, Angie, where I know, like, I get great, my community is amazing. I have great comments already today, but I’ll get some negative comment on YouTube. And that’s the one that’s like, Oh, what am I doing? Should I even do this show anymore?

[00:19:07] Well, I, I, maybe I should, I should just quit. You know, you have that, and it’s just one comment when you have all these other good ones. how do you silence that in your brain? Is it just training? Is that what you have to do over and over?

[00:19:21] Angie Robinson: practicing, but asking yourself some questions like, why am I choosing to give so much airtime to that one comment? What is it? You could even like step into the compassion role a little bit and get curious and be like, Why might this, again, you don’t need to do this, this takes a lot of your brain energy too, but you could be like, I wonder why, what are some of the reasons that this person could be commenting this way?

[00:19:42] Well, they could really just not like my beard. They could really, had some tough stuff going on in their situation or whatever. They can, they can think of all these reasons why, and then they can kind of. So, this is great for you to kind of diffuse a little bit, the response that you’re having to it.

[00:19:58] but it does take some practice. But just think about like what is it? So, when we have this reaction to a negative comment, you can look and say, is there anything in this that actually might be true? is there maybe something that I’m insecure about or is there something, right? And if not, then why am I spending any time on it?

[00:20:14] It doesn’t really matter because what happens when we spend all this time on trying to please everybody or focusing on the negative comment, we are now missing out. We’re missing out on all the good comments. We’re missing out on connecting with the people who really need us because we’re trying to connect with everybody.

[00:20:30] There’s a lot that we’re missing out on. I love that question. What am I missing out on by focusing here instead of over here?

[00:20:38] Jeff Sieh: That’s really, I mean,

[00:20:40] Paul Gowder: yeah, Angie and I’ve had this conversation several times and you’ve told me if I focus on the negatives, that I’m not serving my audience because whoever the negative person is, they’re, they’re probably not my audience. They’re not my people. And so I’m like, you’re just talking about, I’m, I’m not serving the people who, who I need to be helping or, you know, that are really resonating with me.

[00:21:00] and one of the things you encourage me to do and. I take all the good comments and good emails and I do save them now and I don’t go back and read them all the time, but the, just the, the trigger in my mind that I save them reminds me of how, what people do like and, and can help kind of tamper that down.

[00:21:21] So, you know, some of these strategies are great and really

[00:21:24] Angie Robinson: and you know, the other thing I just have to say is that when you, like, we have how many people on right now? 16 people on right now. There’s going to be more than 16 people that hear this and listen to this. There’s going to be a few people that comment, and there’s going to be a lot more people that don’t, right?

[00:21:37] And so we can’t just focus on, The ones that, that have the voice. Think about all the people that are listening or learning from you and gaining things from your marketing and your branding and your strategies that we don’t even know about. Like, think about them. Because if we hold back because of one comment, so many people are missing out on the gifts that you have to give.

[00:21:57] Jeff Sieh: see, that is, I think that is really cool. and, and remember that, and you mentioned 60 people. We go to a lot of different places and they watch, you know, this is a podcast and all that stuff. No, you’re fine. No, but the thing is, is people, people get fixated on that number. And they don’t think about the people who watch them later, you know, when people come up to them at a, like, I know Paul’s had this happen, but people come up to you at a conference, like, I listen to your show all the time, like, I did not know that, because you never say anything, so, you know, like, and so those, the dark web, kind of the, like, the people who don’t, aren’t commenting, but they’re watching and they’re consuming your content each week.

[00:22:32] And that’s, you know, that’s who you have to think about, too, and not get fixated, like you said, on those, on those comments. So, couple comments here from our audience. Amanda says, I love that authenticity is so valuable. and Gary says, with loneliness epidemic in this post pandemic era, you know, marketers have this opportunity to make genuine connections if they lead with empathy.

[00:22:56] yeah, that is very, very true. Amanda also says, I think that reaction, recognition, and reflection is also important in what we put out on social media, period. It’s easy to react to breaking news or the latest trends without pausing to be mindful. That is very, very true. And on that note, let’s, let’s go on to this next section where we’re talking about this.

[00:23:20] How do we get more mindfulness in what we are doing with our strategies? So how is mindfulness practices, maybe, maybe a really practical way, Angie, that can help us, putting this into our marketing strategies. Like, Amanda just said, you know, So we need to stop and think and reflect maybe before we post on a trend or something that happens in the news.

[00:23:42] How else can we integrate some of these mindful practices into our, our actually strategies that we’re doing as a business?

[00:23:50] Angie Robinson: Yeah, it’s a good question. And you know, mindfulness is really that stopping, pausing, being in the moment without judgment. That’s always the trick, right? But it’s, it’s just that taking a moment. And again, that can sound very woo woo, like, do I have to meditate to do that? And that is, I mean, sure, absolutely, but not necessarily.

[00:24:09] It’s just really We are very reactionary. We are in a world that is very reactionary and, we feel like we have to react quickly to get the best response and those types of things. But if we just take a moment to be like, okay, what am I actually thinking about this? What are all the potential, You know, possibilities that could be happening based on the news or based on how I want to show up or those types of things.

[00:24:36] It’s just taking a few minutes to pause. I don’t know. I think about, I think about the Apple Watch, right? And you can set it so it tells you when to breathe, like once a hour, I think it is, right? Like just it’s one minute and that one minute can make such a difference. So I think, you know, in, so I’m curious, in your marketing strategies, it’s about just taking that moment to pause.

[00:24:55] Like, how do I really want to show up? What are my thoughts? Like, are my thoughts helpful? Are they not helpful? Like, those types of things. I don’t know if that helps. If that

[00:25:03] Jeff Sieh: Yeah, yeah, yeah, yeah, yeah, because I mean, I think a lot of times we want to be first, and we want to react, and a lot of times the reactions on a post is negative, because it, you know, there will be something, and then there’s two sides of it, and you are supposed to respond, which I usually don’t do, but, but taking that pause time, I think, is very, very important, because We always, as marketers, we want to be first.

[00:25:24] We want to be like, you know, it’s called newsjacking where you, you know, you see something and you, you comment on it really quickly and try to, to kind of ride that wave of that, that news going on. But I think the reflection and doing it, if you’re going to do it, doing it in an emotionally, intelligent way is super, super important.

[00:25:42] Angie Robinson: yeah. Just think about, like, how do I want to show up? And I do this thing, I can, Talk about now maybe, but I love this exercise around future self. And so it’s, it’s really, imagining, visioning, being super specific about who you want to be. not just like the, the role I have and the skills I have and whatever, but it’s like, how do I actually want So, how people to receive me?

[00:26:03] Now, you can’t control how people receive you because they all have their own brains. We let them adults, right? But I want to, how do I want people to receive me? How do I want to show up? What do I want my energy to be like, right? And just always deciding that. And when you can get really specific on that, and then in these moments of reaction, you can just pause and be like, okay, is this reaction I’m going to have in line with?

[00:26:23] Yeah,

[00:26:29] Jeff Sieh: that’s a great tip.

[00:26:30] Paul Gowder: Yeah. And I think Tim’s comment kind of feeds off of this too, is, you know. And all of us have done speaking before, and it’s really easy to get that feedback immediately. On social media, sometimes we’re posting and not getting feedback. So how do we be then mindful of crafting our authentic messaging?

[00:26:49] You know, and are there, you know, is there some other things we can use or data that we can use to kind of help us when we’re not getting any feedback or not getting the likes and comments? And we feel like we’re speaking to an empty room.

[00:27:02] Angie Robinson: well, my question would be what are your thoughts around the non feedback? What are you making that mean? Right. Are you making it mean people aren’t listening, people aren’t interested, right? That’s probably where your brain is going because our brain likes to default to the negative. And I would really just kind of clean that up first.

[00:27:18] So the fact that you’re not getting feedback through likes and hearts and all of those things, if you’re making it mean no one is listening, you’re not Then you’re going to show up in a way that is not authentic to you, or you’re going to maybe shut down completely and not show up at all. And again, what happens is people are missing out.

[00:27:34] But what else could be true? It could be true that people are receiving what I’m putting out there. They are learning from it. And they just aren’t people who like to click on like or they don’t give feedback because that’s okay, too. There’s those people as well. So are we looking at both sides? That would be the first thing.

[00:27:52] Yeah, and then always reaching out to peers, asking for feedback. Seeking it out is really important, too. We expect people just to give it to us. That’s not the way that it always works. So are you asking? Are you asking for the feedback on a regular basis? Those are a couple of my thoughts.

[00:28:07] Jeff Sieh: So, and Tim’s point when he brought this up, you know, he said, how do we maintain that momentum without that feedback? Mastermind it. And Tim is an excellent speaker. I’ve seen him speak a couple times at Momentum. And I struggle with this too, Tim. It’s like, cause my, my speaking stuff is a lot different than this show because I’m very, you know, I do a lot of improv and it’s like a little crazy and, and you have to have that audience feedback and you can’t really get that.

[00:28:29] I mean, I get to a point with the show and that’s why I love doing live shows, but it is different. And I think what you said there at the end, mastermind or a friend’s discussion is key that you have those people that you can bounce things off of. I know I can call Paul up and I’m like, Hey man, I did this.

[00:28:42] Is it, should I say this in this post? Or is that like insensitive? And he’ll be like, Jeff, don’t even think it, you know? And so. I think those kind of things are really important. we’ve got some more great comments here. Cassie is watching. Cassie, thank you for stopping by. She’s loved the idea of mindfulness implemented into our content practices.

[00:28:59] And then she says, I think this also plays into the fact that not all trends are for every brand. Think about what the point of your post is and if it makes sense for your brand purpose, voice, and your customer. And this is a great conversation. So,

[00:29:13] Angie Robinson: Yes.

[00:29:14] Jeff Sieh: this is, I don’t think we talk about this enough and I think it’s super important.

[00:29:18] and to be honest, I think this as a small brand where you can beat some of the big companies because you’ve, we’ve all seen the news where they have been, insensitive and they didn’t really show very much emotional intelligence and it came back and bit them. so I think this is one way that we can kind of.

[00:29:37] beat some of the big brands at their, their own plan. So Amanda has this question. How do you plan out your social media marketing and make sure you’re mindful, but also that you aren’t getting too stuck in the mindfulness so that you’re still progressing and doing the marketing, I guess, not overthinking it too, right?

[00:29:53] Angie Robinson: Yeah. Well, this is where, if I could bring it back to self awareness, this is where really knowing kind of your style and how you operate. So again, I do insights discovery, which is one of the personality assessments. I love it. I love it so much. Right. And we are all, again, it’s one piece of data, but we all have kind of these preferences about how we operate, and how we think and how we make decisions and those types of things.

[00:30:17] And when you know that, you can really be intentional on. What to leverage again in that, and then what gets in your way. So for example, and I know Amanda, and Amanda and I are very similar in our personalities. I am very much a, I want to make sure that everyone is accommodated for, and I’m thinking big picture, and I’m thinking impact, and are my values in line?

[00:30:37] Like I do a lot of that. Here’s what happens. I don’t take action really quickly, and I know this about me. So when I am aware of that, so if I’m planning out my social media content, and I’m really thinking about my audience, and I’m Being super mindful about it and I’m not actually doing anything, that is something that’s getting in my way.

[00:30:53] My lack of just results, let’s just go. And I know that. I don’t have to beat myself up about it. I can dial up that energy and just make it happen. Even if I’m like, Oh, I don’t know if it’s totally ready yet or that makes me sweat a little bit. I can just do it. So it’s a matter of knowing really how you operate, where your strengths are, and then kind of getting over yourself and just doing it.

[00:31:16] Jeff Sieh: See, I just need to listen to this over and over this whole show. I’ll just put it in my, was that weird if I just listened to it over and over, probably a little bit. so, and Kira says your authenticity. It’s more important in the end because if you do something just for clicks, but it’s not true to who you are, it both drains your energy, but also impacts the trust with your audience.

[00:31:38] you do, you do love, you do you. So, thanks, Kira for that. But yeah, I mean, it’s, you have to stay on brand and, but you also want to, it’s such a balancing act. I guess that’s what we’re, we’re, we’re learning here. It’s really hard. And having these mental things that you, the questions you ask, like you were saying, Angie, I think is.

[00:32:01] do you know, and I, I, so I’m going to bring up this question from Gary, I think, Elon Musk could learn two things from this talk. How would you advise him? And that kind of goes in to another question I was going to ask is like, okay, there’s one example. Can you give any more examples of brands that you think are really doing mindfulness right?

[00:32:22] in their marketing.

[00:32:24] Angie Robinson: Yeah, gosh, I am not a marketer, FYI, so

[00:32:29] Jeff Sieh: But you do, I mean, you have a podcast, you have a business, you, you are kind of a market.

[00:32:33] Angie Robinson: well, and I think about like the brands that, that really make connection. And I think about, of course, Disney, right, as the big Disney fan, but I just think about how they use story and they use emotion in their branding and in their marketing, to really connect.

[00:32:49] with the human and it’s about making memories now and being in the now and I just think I don’t know if that’s what you’re meaning by brands but that’s kind of what I think about I think about that or like the Calm app for example their branding is just like oh I immediately like oh I want to be more mindful that’s amazing right um I think a lot of coffee places or a coffee like Starbucks for example might use good mindful practices it’s not shoving down your throat kind of a thing it’s like Invoking some emotion.

[00:33:13] That’s what I think about when I think about mindful marketing. Is that what you mean?

[00:33:18] Jeff Sieh: Yeah. I just, I’m just trying to get some ideas because you look back from a year from what X has done, I think this is what Gary’s point. There’s a lot of things on there, that, and I’m trying not to be political, that are. Maybe insensitive or not thought through. here’s, and Gary has this to say.

[00:33:38] he says, he has one cardinal rule for social posts, avoid snark. He says, I think about that before every post. So I think that’s a good, you know, maybe if you’re a part of a team, maybe you. You know, have a list of this is what you think about before you post. Paul, for your moderators and stuff, like, you know, you have a team that does some of this.

[00:34:01] What are some of your rules for like people when they post or how they deal with some of these things that happen inside of your big powwows community?

[00:34:11] Paul Gowder: One of the things I, I mean, I look for with moderators is somebody who’s been involved in the community and kind of gets the culture of our community first. so then we, you know, once I know that they kind of identify with their same values, then it’s easy and I don’t have to like have a, you know, this standard operating procedure for every moderator.

[00:34:29] And so it is, you know, knowing what our kind of culture is in the group, being really self aware about that. you know, it, it doesn’t have to be these, these set rules. You, like Angie saying, if we’re mindful and know, find the people who identify with it. That, that’s what has worked for me.

[00:34:48] Angie Robinson: You said the word, Paul, that I was thinking. You said values, and I think that’s really important. So, you know, Gary, one of your cardinal rules is avoid snark. Somewhere embedded in there, that’s showing some of what your values are. And really being clear on what your values are, that is going to then One of inform the rules, if you will, on how you show up.

[00:35:07] Now, other people out there, that might not be one of their values, and they actually want to poke the bear, and they want to incite. Like, one of their values is to get a rise out of people, or whatever. And that’s how they’re going to show up, right? And so, I think just being really clear on your values is super important, and then making sure.

[00:35:23] How you show up, the way you behave, what your messaging is, all of that is in alignment with that. When it’s not and there’s dissonance, that’s going to show, that’s going to, you know, show up as well as that being inauthentic and, that energy is not going to be right. So it’s that values, I think, is really important.

[00:35:38] Jeff Sieh: Here’s an interesting question, and I’m totally bringing this out of the field. What if you screwed up? Like, what if you did do a post and you’re like, Oh, and you can’t really go delete it because then people know you’re trying to hide. or maybe it’s some, somebody who’s on your team. Let’s say, Paul had somebody on his team that handled something in the wrong way.

[00:36:01] How do you deal with that? Because I think, I mean, we’re not perfect. We’re going to, I know I’m going to say something wrong in the show. I tell people that I know that I am someday. And I just, I pray that I do it and I’m quick to fix it. Right. so what is your advice to people who maybe did something out of, you know, emotional reaction?

[00:36:22] And we’re like, Oh, okay. I can’t really take it back. So how do I deal with it? Like it’s out there.

[00:36:27] Angie Robinson: Yeah. I mean, again, there’s going to be different levels of what that might look like. Is it you making it really a big catastrophe in your brain, but it’s actually not externally? So kind of just assessing that, right? But, But if you want to, if you know it’s out of alignment and who you want to be and it wasn’t really what you intended or that impact wasn’t what you intended, I mean, you, you figure out a way to right size that.

[00:36:52] And whether it’s an apology, it’s it’s not like making up excuses or think about your kids. I mean, we’re adults, right? But think about your kids. If they screw up, what would you want them to do? Would they want, would you want them to make up a whole bunch of excuses? Would you want them to put it under the rug and hope mom never finds it?

[00:37:06] Or would you want them just to kind of own up? That’s what I would say is just figure out a way to own up because we are all human and I’m telling you, you’re going to have the people that are going to be like, see, I knew it. Jeff Sieh is a horrible person and it’s all sort of with the beard and whatever, right?

[00:37:21] And you’re going to lose them. But if you are showing up and owning, that’s really more of a human thing. And that is really going to connect and resonate with people. And quite frankly, what will happen on the back end of that is more trust that you will gain from the people that you, are trying to connect with.

[00:37:38] I think.

[00:37:40] Jeff Sieh: That’s a great point. And I, and we’re all going to do that. And I think owning up as fast as possible is the best way to do it. Paul, you had something.

[00:37:48] Paul Gowder: Yeah. Well, I actually heard a story about this on a podcast I was listening to this morning coming home, from playing disc golf, a disc golf company screwed up and actually, accepted the application for sponsoring a dog because somebody put it in as a joke. And. The whole community, you know, the whole community around is like, Oh my God, see your, your, your company’s a joke.

[00:38:07] You’ve sponsored a dog. They leaned into it. They’ve put the dog up on the website. They are, you know, doing merch around the dog and they’ve owned it. Now they’ve, you know, admitted, Hey, we, we messed some things up here, but let’s, let’s go with it. Right. And I think that is, you know. Being open and honest when you make these screw ups is big.

[00:38:23] And, Angie is very generous with her time has talked to me about many times. And I want to go back to what she said is sometimes you make it bigger in your mind than it is. And I think that’s really important to realize. sometimes posting about it or, you know, reacting to it can make it a bigger deal than it is.

[00:38:42] And so you, you do need to kind of sit back and figure out how big of an impact it is having first.

[00:38:48] Angie Robinson: yeah,

[00:38:49] Jeff Sieh: Yeah, I, I totally agree. there’s a great quote here from Kira. She goes, Angie, your leadership coaching definitely impacts, marketing in a positive way. Teaching leaders how to be a, how to be better impacts on how they show up in their thought leadership and in various communications channels.

[00:39:04] All of that impacts brand. It’s all connected for sure. So thank you, Kira, for that. So, and thank you, Gary, for saying to remember to like this episode. That’s why I love my community. They’re so good. Thank you, Gary, for that. to wrap up this section, we’re talking about kind of integrating mindfulness in our marketing.

[00:39:21] What would you, what advice would you give marketers who are maybe new to this concept or they’re old school, like the guy I mentioned before who I used to work for is like, eh, imposter syndrome, that’s not real, you know, what do you, how can we, kind of people who are maybe getting started to this or they think it’s all just woo woo and, you know, we don’t really need to, you just put out the stuff and, you know, we’ll see what sticks, what do you, what do you tell marketers, you know, who maybe are wanting to get started like, okay, Angie made sense, but I don’t know where to start.

[00:39:51] Do I need, you know, first of all, go to Angie’s website at angie robson. com and fill out some of her, her, self, assessment tools. But what are some things that they need to look at when it comes to Mark, you know, being mindful in their business?

[00:40:04] Angie Robinson: Yeah, I mean, I would say check your biases first. If you have a bias around the word mindfulness or self awareness or whatever, just get clear on those. Because if you don’t get clear on those and clean that up a little bit, it’s going to be hard for you to do this work. So I would say first check your biases.

[00:40:20] there’s just, I, I start small, start with one concept. Maybe it is understanding, we’ve all done, right, the MBTI or some sort of assessment. Maybe it’s just starting there and then seeing. What comes out of that? there’s a bajillion like reflection questions on the internet or whatever. You could ask AI for some, what are some great ways for me to enhance my self awareness around my strengths or something.

[00:40:43] so I would just say start with kind of one concept. One of my favorite concepts is really just understanding the brain because it is our biggest asset. It is the tool that we carry with us. All the time. And so when we can just actually understand that as humans we have this tool and our thoughts actually create our feelings which drive our actions and impact our results.

[00:41:03] Like it’s a, it’s a simplistic model that’s been around for centuries and centuries. Just even understanding that alone and then starting to recognize how that can be true, I think is just super impactful.

[00:41:15] Jeff Sieh: great advice, great advice. Another, some other great advice is to make sure you stop by our friends at eca. see how that, the segue that’s using your noggin right there, folks. Social media news live.com/ecan. That’s where you can, find out how we make this amazing show. They sponsored this show.

[00:41:31] They’re amazing. if you wanna save 15%, I think Jeff 15 is the code you can enter to save 15% off your first purchase. I think it’s even monthly or annual Also. Use it for your annual plan if you get that. socialmedianewslive. com forward slash ecamm. And don’t forget about our PodFest meetup. Mediavine is going to be sponsoring this as long as, as well as Ecamm.

[00:41:50] But you can find out and get all the details. Jeffsieh. com forward slash PodFest meetup. Totally free except for your, you know, your ticket into Magic Kingdom. But other than that, Hollywood Studios, it’s going to be just us hanging out. No hard sales. We’re just going to be eating and having a little bit of fun and having some great conversation.

[00:42:06] I’m so excited for that. I mean, Christmas is coming, but like, that is the second Christmas right after that is the meetup. So make sure you guys come and hang out with us over, before PodFest. All right. So, Paul, let’s, let’s get into this, professional growth because I like, personal development.

[00:42:23] I’m a big fan.

[00:42:25] Paul Gowder: All right, Angie. So we started our, you know, we’re working on our self awareness. We’re being more mindful. How does this personal develop then translate into success in marketing and in our business?

[00:42:35] Angie Robinson: Yeah, I would say, how doesn’t it? I mean, it just, it just does, right? Because that personal development, again, it’s that looking inward, it’s being focused on yourself, it’s increasing that self awareness. When we work on ourselves personally, it impacts every area of our life. It just does. We are a whole human, so we are not a work self and a personal self and a You know, we have identities for sure, but we are one human and so it impacts everything.

[00:43:03] Our personal growth impacts our professional success no matter what. I mean, it just does. Sorry if that’s too simple, but

[00:43:11] Jeff Sieh: No, so let’s, let’s kind of go on this. So what are some key personal development areas that marketers should focus on? Like communication. I mean, you talked about some of the, the biases that we already have in our mind. and, and I think this, and this is just me spouting my ideas is that, Because we see what’s working, or we see people who are super successful, we look at the Amy Porterfields, the Lou Mangiello’s, the Gary V’s, and we say, Okay, to be successful, I have to do what they do.

[00:43:43] can you think about some ways that we can kind of get past some of this and those, like maybe some personal development areas that we need to like, actually, like what you’re saying before, like, figure out what we’re really good at and lean into that. are some other like development areas that you would say to go to?

[00:44:01] Angie Robinson: gosh, I know, there’s just, there’s so much, there’s so much, but if I were to give like one concept, I talked about it already, but one thing you could do today, it is this sort of future self. So who do I want to be? What do I want to be? Do I want to be an Amy Porterfield? Okay. So what does that mean?

[00:44:20] Like when, what’s my goal? Is this like a five year goal? I’m going to have 1 million followers or whatever. Like just get super specific about who you want to be. What is that future version of you? And then you kind of step back and you think about. You get really specific. What am I wearing? Who am I talking to?

[00:44:35] Who’s in my circle? What are people saying about me? Where am I living? How much money am I making? you just get really, really specific on envisioning who that future version of you is. Then you can step back to current self. There’s going to be some sort of a gap and you can start to identify. I do this with my leaders all the time.

[00:44:53] Who’s the future leader you want to be two years from now? Who are you today? And let’s identify the gaps. There’s gonna be some sort of skill gap, right? So there’s gonna be some things I need to do in order to be, be a better marketer, right? Actually, tactical things and there’s gonna be thought gaps because what is the future version of you?

[00:45:11] What is the Amy Porterfield thinking in order about herself, about her audience, about her capabilities? What thoughts does she have to be having in order to be making the money she’s making, to have the number of followers she has? And how can I start to adapt those thoughts today? Because my guess is, your thoughts might not be there.

[00:45:28] So you’re identifying skill gaps, you’re identifying thought gaps. And then you can start the work. So what do I need to do in order to You know, narrow those gaps a little bit. So that’s pretty nebulous. I know that’s kind of high level, but that’s a place I would encourage people to start.

[00:45:42] Jeff Sieh: That’s great advice.

[00:45:44] Paul Gowder: Yeah, and so Angie, how do you, how do you really strike the balance between our, our personal development and our professional development?

[00:45:53] Angie Robinson: Yeah. I don’t love the word balance, first of all. That just gives this indication that it’s even, right? We have to be honest. And that’s just not the case. I just think that it’s. Integrated. I, if you can just allow yourself the grace to know that there’s not a separation between personal and professional, that would be kind of amazing place to start.

[00:46:14] because it impacts everything, like I said. So, you decide though, what is one or two areas that you want to focus on for your personal growth, and just know that it’s gonna bleed into everything I have again. You’ve maybe you’ve heard of like the life wheel or I have a version that I’m on my website that’s Satisfaction like and it kind of has you assess different areas of your life And you rate it and between a 1 and 10 where I’m at where am I at right now?

[00:46:40] And what does it take to get to a 10 you can do something like that and be like, okay I really want to focus on this area of my personal development because I can realize that this is an area that I have a gap in and you just start there and you’re going to start to realize that there’s a ripple effect in everything that you do.

[00:46:57] so I would say don’t strike a balance. Just integrate.

[00:47:00] Jeff Sieh: Mm. I, yeah. And I think of like work life balance is talked about a lot. The problem is, I, my thing, it’s seasonal. Like, I wasn’t, when I, when I was a You know, my kids were home and everything. I didn’t go and do speaking gigs and all this stuff because I wanted to be home when they got home from school. I want to go see their games and all that kind of stuff.

[00:47:20] And so those things shift and we may, like, I love it. What you said that we, it’s like balance is something we, it’s, it’s not, it’s like sometime I’m with my kids way more than I am with my business and that’s the way it’s supposed to be and when the way I believe. So, anyway, I,

[00:47:36] Angie Robinson: Yeah. And I think it’s important to remember that too when you’re thinking about the Amy Porterfields or the Lou Mangiello’s or whoever you want to call out that we’re comparing ourselves to. You have no idea what season they’re in, what their whole life, you have no idea. So let’s just honor ourselves and give ourselves some grace around that.

[00:47:49] Jeff Sieh: Yeah, I, yeah, it’s like comparing your, you know, your, your beginning to somebody else’s middle. It’s like, it’s really the wrong thing to do. So we’ve got some great questions I want to get to before we, this is, once again, this is flown by. So if you’ve got questions, ask them now.

[00:48:02] Cause I’m going to ask, I, I, you know, cause I love having Angie here. That’s what I want. so Katie asks, can you work out thought goals when you are far away from your goal place? Like, that’s a really great question. Like, how do you work out your thought goals when you’re way far away from where you want to be?

[00:48:20] Angie Robinson: And I think she put a correction, thought gaps is what she meant to say. So yeah. So how can you work through your thought gaps when you’re far away from your goal place? Well, it’s getting really clear on what those thought gaps are, number one. So if it’s like, my future self says that, I am the number one podcaster in all the land, right?

[00:48:37] That’s your future. And your current one is like, I don’t know. The thing about podcasting, I’ll never make this work. Right? So that’s the big gap. You have to start adopting new thoughts, honestly, and it’s not going from like, I’m not good to I’m amazing, because that’s not realistic. Your brain’s gonna be like, yeah, whatever, that’s not true.

[00:48:54] It’s just starting with something that you can believe. You can do something like, I’m becoming someone who is going to be an amazing podcaster. I can think I can believe that. Great. Okay. And now you’re practicing that. I have so many sticky notes, you guys, around my computer with thoughts that I practice.

[00:49:09] I’m not kidding you. And I do. And I make them a practice. So when I hear the negative one coming in, I can be like, Oh no, but that’s not what we’re talking about today. Today I’m going to tell myself this. And then we have the ability to retrain our brain. We can create new neural pathways in our brain.

[00:49:22] And when we start to believe that new thought, we’re like, Oh yeah, I’ll do this. So my sticky and be like, yep, I got that one. Throw it away. What’s the next one I’m going to work on? So that’s my thought on that.

[00:49:32] Jeff Sieh: That’s cool. So, real quick, this is a great question from Tim. Is the future self that you’re talking about a monthly, weekly, daily thing or what?

[00:49:42] Angie Robinson: Here’s the cool thing. There are no rules, because it’s your future. You get to decide.

[00:49:47] Jeff Sieh: Very

[00:49:47] Angie Robinson: So I like to practice it, though. Like mine, my, I have several of them. But my big one is like 10 years out. now it’s like eight years because it’s, I wrote it a couple years ago. But then on, I try to look at it weekly and read it just so I can embed that in my brain.

[00:50:01] So I can start becoming that person now.

[00:50:04] Jeff Sieh: one of the things I want to mention, like, cause I’ve been doing the live show. I was doing it for another company before this, and then I’ve been doing this one for three years. And I tell you folks, every Friday I wake up and go, what am I doing? I, you know, why am I doing this? This is hard and I suck.

[00:50:20] You know, all that stuff goes through your mind and you have to go, no. I, you know, this is what I do. I do this every Friday at 10 a. m. Central. I’m going to continue doing it. And that’s the, who I am. I’m the live show host and producer. And so, yeah, you have to keep telling yourself and it doesn’t, I mean, it’s always there, like it’s, I don’t think I’ll ever know if I ever go like, yeah, this is easy.

[00:50:42] I probably will stop doing it. it’s, it’s doing that, but. I think people are shocked to know like, yeah, every time, like every Friday, you can feel that way. So, Rich has this great point. Would it be fair to say that things that don’t directly relate to your business can be, also be a key to your mindset?

[00:50:59] For example, physical fitness or happiness and other aspects of your personal life.

[00:51:06] Angie Robinson: 000%. Again, we are a whole human. So if things at home or I’m, my health is off kilter or I’m not feeling great or whatever, of course it’s going to impact every other part of you, including your business, a hundred percent. Darn

[00:51:19] Jeff Sieh: Great, great points. Well, we are at the five minute mark, if you guys have questions, try to sneak them in, but I, I wanted to give Angie, plenty of time to talk about all her stuff, and don’t forget, you need to go, she’s been talking about these things that you can take and see on her website, that’s, for you guys listening on the podcast, it’s Angie Robinson.

[00:51:39] com, so Angie Robinson. com, that’s how you get there, but make sure you go check her out, check it out, and also, check Angie has a podcast, so I want you to be able to talk about that. So, Angie, the floor is yours.

[00:51:49] Angie Robinson: Oh, thank you so much. Yes, I do. It’s called The Practically Perfect Leader, a little nod to Mary Poppins. we talk about, or I talk about, really leadership because that’s kind of my space, but I tell you it all applies to all humans, because it really is grounded in the, the work of self awareness and how to elevate your skills as a leader and yourself as a human.

[00:52:09] So, yeah, The Practically Perfect Leader podcast. Super fun.

[00:52:13] Jeff Sieh: Yes. And go. She’s being very modest, but go check out her stuff. She’s very, very good. Her podcast is very, very good. She’s a good person. She, I’ve seen, I’ve talked to her at Momentum. I’ve seen what she does, and I know a lot of your fans are here in the comments as well. So thank you for everybody showing up today.

[00:52:30] this has been amazing. I could go in for another hour because there’s so many things that I just don’t think we talk about. But go check out Angie at Angie Robinson. com and also check out my friend Paul Gowder. Paul, where can people find out more about you and the amazing things that you do?

[00:52:46] Paul Gowder: Yeah, I’d love for you to come, come learn a little bit more with me, especially email marketing and building community over at paulgatter. com. And of course, another plug for Angie, make sure you get on her mailing list. I love getting her Monday newsletters. They’re so good.

[00:52:59] Angie Robinson: you. Yes, please subscribe.

[00:53:01] Jeff Sieh: Yes, and by the way, Paul, I’ve already got slated for next year. There’s some big changes coming through, email marketing. With some of the Google updates. So we’re going to get Paul on at the beginning of the year because we want to, my, one of my goals. And one of the things that I have really wanted to strive for this next year is doing better with email and growing my email list.

[00:53:21] And I want to invite you guys on that journey with me. And so to kick it off next year, I think it’s the first week in January, Paul’s going to come on. We’re going to talk about getting your email right for this upcoming year and some of the changes are coming on. So make sure you guys come and check about, check out that.

[00:53:37] And also don’t forget. Paul and I’s meetup, jeffsieh. com forward slash podfest meetup. I am so excited about that. We’re going to have fun. I know Katie, Fox from Ecamm is going to be there with us as well, so you’re going to, and Doc Rock is going to be there, so we’re going to have the Ecamm fam there we can talk to.

[00:53:51] Katie has never been to Hollywood Studios, has never ridden Ride of the Resistance, so I’m like so stoked to ride with her on that. So, anyway, We’re gonna, we’re gonna do that, but go to jeffsieh. meetup. Go to Angie’s website. Sign up for all this stuff. It’s, she’s amazing. You guys are all amazing.

[00:54:09] Thank you, Katie, for stopping by. Katie Simpsons here. Tim, he is amazing as well. All the people and Kate, Kira says, this has been so helpful and valuable. Thank you very much. And Tim is going, yes, email, amen. I need that. Amanda, appreciate you. We need to get you on the show as well. Happy discussion.

[00:54:28] Thanks. Happy holidays to you. You guys have a great rest of, the time with your family for the holidays. Thank you guys so much for showing up, with me today for the show. Paul, thank you. Angie, thank you. And we will see you guys next time. Bye everybody.

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