đź”” Another great show this week! Podcast pro Andrew Mason is dropping by to share on “Mastering Podcast Interviews.”

He’s a podcaster with 18 years of experience hosting and producing shows like David Allen Company’s Getting Things Done, The Omni Show, The ProGuide, and many more!

We’ll explore some of his secrets to selecting the right guests, asking engaging questions, and how he ensures top-notch production quality.

Also on the agenda is his current strategies for repurposing podcast content across different platforms, driving maximum impact.

Mastering Podcasting: Strategies and Tips from Expert Andrew Mason on Social Media News Live

Hey there, fellow podcast enthusiasts! It’s Jeff Sieh here, welcoming you to another exciting episode of Social Media News Live. Today, I’ve got my good friend Ian Anderson Gray cohosting and we’re diving deep into the art of podcasting with a true podcast master: Andrew Mason. Whether you’re just getting started or looking to refine your podcasting skills, this episode is packed with invaluable insights and practical tips that you won’t want to miss.

Introduction to Andrew Mason

Andrew Mason is no stranger to the podcasting world. With hundreds of episodes to his name, he’s known for his ability to create engaging and thought-provoking content. He hosts and produces several well-known podcasts, including “David Allen’s Getting Things Done,” “The Omni Show,” and “The Pro Guide.” Andrew’s passion for amplifying meaningful messages and his knack for engaging storytelling make him a standout in the podcasting community. His insights into podcast production and guest management are invaluable for anyone looking to elevate their podcasting game.

Introduction: Strategies and Tips for Effective Podcasting

So, what’s on the agenda today? We’re talking about everything you need to know to take your podcast to the next level. From finding the right guests and preparing for interviews to the nitty-gritty of post-production, Andrew spills the beans on how you can make your podcast stand out. Whether you’re a podcasting novice or a seasoned pro, Andrew’s advice will help you elevate your podcasting game and captivate your audience.

Strategies for Identifying Potential Guests

Andrew shares his tried-and-true strategies for finding and selecting podcast guests. He emphasizes the importance of starting with your existing network and gradually expanding your reach. Here’s a closer look at his approach:

  1. Start with Your Network

    • Andrew suggests beginning your guest search within your own network. This initial pool of potential guests can include friends, colleagues, and acquaintances who are knowledgeable about your podcast’s topic.
    • Leveraging your network helps you build a strong foundation and gain confidence as you secure your first few interviews.
  2. Gradually Expand

    • Insider Tip: Andrew recommends exploring your LinkedIn second-degree connections for potential guests, as these can be valuable contacts who are just one step removed from your immediate circle.
    • These are people who are connected to your contacts and can be introduced through mutual acquaintances.
    • This method not only broadens your pool of potential guests but also adds credibility since these guests come recommended by people you trust.
  3. Amazon’s New Release List

    • Another strategy he mentions is to explore Amazon’s new release list. Authors with upcoming books are often eager to promote their work and will likely be open to podcast interviews.
    • Reaching out to these authors can provide fresh and timely content for your podcast, aligning with current trends and topics.
  4. Apple’s New and Noteworthy Section

    • Another goldmine for finding interesting guests is Apple’s new and noteworthy section. This area highlights emerging podcasts and creators who are gaining traction.
    • By connecting with these individuals, you can find guests who are actively engaged in promoting their content and have fresh insights to share.

Setting Realistic Expectations for Your Initial Guests

Andrew emphasizes the importance of setting realistic expectations when you’re just starting out. Here are some key points to consider:

  • Aim for Accessibility: While it’s great to have dream guests in mind, it’s important to start with more accessible individuals. This could mean local experts or lesser-known but knowledgeable figures in your field.
  • Build Your Portfolio: As you conduct more interviews, your podcast’s portfolio grows, making it easier to attract higher-profile guests in the future. Each interview is a step towards establishing credibility and expanding your reach.
  • Stay Patient and Persistent: Securing guests can be a gradual process. Patience and persistence are key as you navigate the early stages of guest selection. Over time, as your podcast gains recognition, attracting guests will become easier.

Side Note: How to Make Yourself Appealing to Podcasters and Interviewers

Okay, so now we’re talking to you, podcast hopefuls! We’re going to dive into some tips on what to do—and what not to do—to stand out and get those coveted invites! Trust me, you don’t want to miss these tips.

Be Genuinely Interested and Offer Value

Alright, let’s kick things off with a biggie: be genuinely interested and offer value. I often joke that my podcast is like free consulting for me, but there’s a lot of truth in that. I bring on people who fascinate me or talk about topics I want to learn more about, and Ian and Andrew echo that sentiment. So, here’s the deal: We usually don’t have people on who just ask to be on our shows, especially if they have an ulterior motive.

  • What Not to Do: Don’t come knocking on someone’s door just to pitch your latest product. That’s a surefire way to get ignored.
  • What to Do Instead: Show that you’re genuinely interested in the podcast and its topics. Make it clear that you’re here to share valuable insights, not just to sell something.

Build Relationships and Community

Next up, relationships and community are where it’s at. We often rely on our network to find guests. We ask our friends to introduce us to interesting people, creating a solid community of engaged and knowledgeable individuals.

  • What Not to Do: Don’t think you can just cold call your way onto a podcast.
  • What to Do Instead: Engage with the podcasting community. Network and build relationships. Those mutual introductions are gold.

Avoid Cold Calls and Be Authentic

Speaking of cold calls, Ian and I get a ton of generic emails from people wanting to be on our podcasts. Spoiler alert: They usually end up in the trash. Authenticity is key here.

  • What Not to Do: Don’t send a generic email saying you’d be a great guest. If you haven’t even listened to the podcast, we can tell.
  • What to Do Instead: Listen to the podcasts you’re interested in. Engage genuinely with the content and the hosts. Show real appreciation and understanding of the show.

Adopt an Abundance Mentality

Andrew hit the nail on the head with this one. Approach podcast opportunities with an abundance mentality. Focus on what you can give, not what you can get.

  • What Not to Do: Don’t come in with a mindset of “What’s in it for me?”
  • What to Do Instead: Come from a place of giving and serving. It’s about providing value to the audience, not just boosting your own profile.

Prepare Technically

Last but not least, let’s talk tech. Nothing kills a podcast vibe faster than bad audio or technical glitches. Andrew Ian and I have all had to deal with this, and trust me, it’s a pain. But it’s preventable.

  • What Not to Do: I’ll be the first to admit that sometimes you can’t control these things BUT avoid showing up with poor audio and video quality or an unstable internet connection. In this post-pandemic world, we should have these basics covered. 
  • What to Do Instead: Invest in a good microphone and ensure you have a stable internet connection. If you’re not tech-savvy, take a little time to get familiar with the basics. And hey, if you have an amazing story but lack the tech, don’t be afraid to let us know—sometimes we’re willing to help out with that, like sending a guest a mic.

Researching Your Guests: The First Step to a Great Interview

Andrew gets into the nitty-gritty of podcast prep, emphasizing the importance of doing your homework on your guests. Now, wouldn’t it be great if we could just hand over all our research to AI and call it a day? Andrew admits that while AI tools can be incredibly helpful, there’s no substitute for good old-fashioned manual research. Getting to know your guests on a deeper level requires a personal touch that AI simply can’t replicate.

Uncovering the “Seed of Enthusiasm”

Andrew introduces the concept of the “seed of enthusiasm,” which is the core passion or topic that truly excites your guest. This is where the magic happens. Discovering this allows you to craft questions that will elicit energetic and engaging responses. Here’s a sneak peek into how Andrew suggests you find it:

  • Look for Patterns:Review previous interviews, speeches, or content your guest has produced. Pay attention to recurring themes or topics they speak about passionately.
  • Watch Their Content: Whether it’s a TED talk, a YouTube video, or a podcast episode, observe how they talk about certain subjects. Their enthusiasm will be evident in their tone, body language, and choice of words.
  • Read Their Work: If they have written articles, books, or blog posts, these can provide insight into what they care about deeply. Highlighting these interests during your interview can lead to more dynamic and authentic conversations.

Understanding your guest’s “seed of enthusiasm” sets the stage for asking the kinds of questions that will make your interviews memorable. This leads us directly into the next crucial step: crafting engaging questions that tap into this enthusiasm and bring out the best in your guest.

Enhancing Guest Comfort and Crafting Engaging Questions

On the topic of finding guests, we also talked a bit about the importance of creating space for your guests. Andrew Mason and I agree that creating a comfortable environment for your guests is crucial to getting the best responses.

Andrew shares some valuable tips for making guests feel at ease:

  • Pre-interview Chat: Have your guests join the call at least 10 minutes before the show starts. Use this time to chat and let them know what to expect. Reassure them that you’re not out to get them, and explain how the interview will proceed. This helps them relax and understand that you’re there to make them look good.

  • Friendly Demeanor: Being friendly and approachable goes a long way. Let your guests know that this is not a “gotcha” podcast. Both your reputations are on the line, and the goal is to create a positive experience for everyone involved.

  • Desensitize the Experience: Help your guests get comfortable with the technical setup. Show them what they’ll look like on full screen and what they sound like. This reduces the initial shock of being on camera or recorded and allows them to focus on the conversation.

Andrew emphasizes that the more comfortable your guest feels, the more likely they are to open up and provide thoughtful, engaging answers. This comfort is the foundation for creating those magic moments in your interviews.

Structuring Your Interview

After making sure your guests are comfortable and ready to be on their A-game, crafting questions that draw out your guest’s passion and enthusiasm is crucial for a compelling interview. Andrew highlights the following strategies:

After making sure your guests are comfortable and ready to be on their A-game, crafting questions that draw out your guest’s passion and enthusiasm is crucial for a compelling interview. Andrew highlights the following strategies:

Framework for Asking Good Questions

  1. Provide Context and Backstory: Start by explaining what you are looking for and give some context from where you are coming from. This builds a verbal bridge and sets the stage for the conversation.
  2. Offer Possibilities for Answers: When framing your question, provide a few possibilities for where the guest could take their answer. This does not mean giving them the answer but offering some jumping-off points.
  3. Give Time to Think: Allow your guest some time to think while you are framing the question. This helps them prepare a thoughtful and insightful response.
  4. Balance Structured and Unstructured Questions: Begin with structured questions to set the direction. Follow up with unstructured questions that encourage spontaneous, in-depth answers.
  5. Create Space for Magic Moments: Encourage your guest to dive deeper into topics that spark their enthusiasm. Be genuinely curious and committed to bringing out the best in your guest.

Andrew explains that using this framework helps guests understand how they can assist in creating great content. This sequence often leads to those magic moments where the conversation becomes truly engaging and insightful.

Striking a Balance: Structured and Prepared vs. Open-ended and Organic Questions

Andrew highlights the importance of balancing prepared and organic questions. While having a list of questions is crucial for a structured interview, being flexible and responsive to the flow of the conversation can lead to more natural and engaging discussions. Here’s how he suggests you achieve this balance:

  1. Structured Questions: These are essential for ensuring that you cover all the important topics and keep the interview on track. They provide a framework that guides the conversation and can help guests feel more at ease.

    • Preparation: Andrew appreciates receiving a few questions beforehand as it provides a direction for the conversation. He typically sends eight to ten open-ended questions that revolve around the guest’s “seed of enthusiasm” to ensure the conversation stays lively and engaging.
  2. Open-Ended Questions: These allow for more expansive answers and can lead to unexpected insights. They encourage your guest to share their thoughts and experiences more freely, resulting in a more dynamic and engaging interview. Even directly asking the guest if there’s anything they want to talk about can be an effective strategy.

    • Flexibility: Being genuinely curious and attentive to your guest’s responses allows for a more dynamic and spontaneous interaction. This flexibility helps follow the conversation’s natural flow and dive deeper into interesting topics as they arise. These organic questions that come to you on the fly based on what your guest is saying and can lead to the most memorable moments.

Getting the Best Responses from Your Guests

Andrew stresses the importance of truly being curious about what your guest has to say. He explains that this genuine curiosity and commitment to bringing out the best in your guest are key. Even if it means asking uncomfortable questions, being genuinely interested helps in crafting questions that bring out the right information. Andrew also suggests having a few open-ended catch-all questions as a safety net when conversations veer off track or your guest is low energy. Questions like “Tell me what you’re passionate about” or “Describe a misstep in your career” can reignite a stalled conversation and reveal unexpected insights.

Andrew emphasizes that the questions should springboard off the guest’s interests, even if it means delving into topics like their dog or a recent hobby. This approach helps bring light and energy into their eyes, making the conversation more engaging.

  • Digging Deeper: Instead of sticking to surface-level questions, aim to explore your guest’s motivations, challenges, and successes. Questions that ask “why” or “how” often lead to more detailed and enthusiastic responses.
  • Personal Experiences: Encourage your guest to share personal anecdotes and stories. These not only make the interview more interesting but also allow listeners to connect with the guest on a deeper level.
  • Specificity: Be specific in your questions to avoid generic answers. For example, instead of asking, “What do you think about X?” try, “Can you describe a time when X impacted your work, and how did you handle it?”

Editing and Post-Production Tips

Editing isn’t just about cutting out the ums and ahs; it’s about crafting a narrative that flows seamlessly and keeps your audience engaged. Andrew shared an insightful tip from his wedding photographer that really resonated with me: “It’s my job to preserve the spirit of the event.” This philosophy applies perfectly to podcast editing. We want to present the conversation in the best possible light, maintaining its authenticity while enhancing its clarity and engagement.

Andrew talks about how to handle technical flubs, like when someone drops out or starts rambling off-topic. If it doesn’t affect the overall story arc, cut it out. Sometimes, if a guest answers a different question than what was asked, you can even re-record the question to match their response. It’s a little trick, but it makes the final product coherent and polished without losing the genuine essence of the conversation.

One of the game-changing tools we discussed is Descript’s Regenerate feature. This AI-powered tool can fix flubs, mispronunciations, and even mic bumps, making your guest sound better than ever. It’s like having a magic wand for your audio. Remember, the goal is to make your guests shine. We’re not out to catch them off guard but to showcase their best selves. Tools like these help us do just that.

Andrew also highlights the importance of post-production flexibility. Redos are a great tool for non-live sessions. If a guest doesn’t quite nail an answer or goes off on a tangent, you can assist them in restating their thoughts more clearly. This not only enhances the quality of the final product but also puts your guest at ease, knowing there’s room for correction.

Then there’s the beauty of AI tools like Descript’s studio sound and Adobe’s audio enhancement. These tools can significantly improve the audio quality with just a few clicks. However, use them judiciously to avoid that digital voice artifact that can make someone sound like they’re coming out of the Matrix.

One of the most valuable lessons from our discussion is knowing when to let go. As a podcaster, it’s easy to get caught up in perfectionism, but sometimes you just need to hit publish. Over-editing can drain the life out of a conversation. Embrace the fact that your early work might not be perfect. Andrew reminds us that even if our initial episodes are rough, they’re a necessary part of the journey. Lean into the conversation, and let go of the need for a masterpiece. Your audience is there for the content and connection, not just the production quality.

Leveraging Short-Form Content

We also talked about the power of short-form content. Andrew explains how to create engaging snippets from your podcast episodes for Reels and YouTube Shorts. The trick is to select segments that have a strong hook while still keeping the content authentic. This helps reach a broader audience and keeps your existing listeners engaged with fresh, bite-sized content.

Creating short-form content is an art. You need to identify parts of your podcast that can stand alone while still delivering a punch. Andrew suggests looking for moments where the guest shares a surprising fact, a motivational quote, or a key insight. These snippets should be concise yet compelling. Using tools like Minvo and Repurpose.io can help you create visually engaging clips with captions, making them more accessible and shareable. Remember, the goal is to give your audience a taste that leaves them wanting more, driving traffic back to your full episodes.

Wrapping Up: Key Takeaways and Next Steps for Successful Podcasting

Alright folks, let’s wrap this up with a quick recap. Andrew Mason dropped some serious podcasting knowledge bombs today! From balancing structured and organic questions to mastering the art of editing, we’ve covered a lot. Remember, genuine curiosity and flexibility can turn a good interview into a great one. And those AI tools like Descript? Total game-changers.

Podcasting is a journey, not a sprint. Don’t be afraid to mess up and embrace those beautiful imperfections. Use these strategies to create content that not only resonates with your audience but also makes your guests shine.

For some of the cool stuff we mentioned and to connect with the man himself, Andrew Mason, check out these links:

Also: Secret Code (if you know, you know) ZCJQ2M

SHOW TRANSCRIPT

This transcript is automatically generated by Descript.  Any errors or omissions are unintentional.

[00:00:00] Jeff Sieh: Hello folks, welcome to another edition of Social Media News Live. I am so glad you’re here. We have an awesome guest for you today. And if you would do me a favor, we’re going to be talking all about the art of podcast interviews. So, if you know somebody who’s wanting to start a podcast, or has a podcast and wants to kind of take it to the next level, or maybe they have a solo podcast and they want to start doing interviews, this is going to be the perfect show for them.

[00:00:25] So, at mention them down below, wherever you’re watching this from, call them into the conversation. If they can’t watch it live, they can check the replay. We’re always checking messages on there. We’ll see you next time. But we would love to make this show all about you. So make sure to ask your questions of Andrew and Ian.

[00:00:40] We’re all podcasters here. Some of us better than others, like everybody else on the screen. Uh, but I would love for you guys to ask your questions as we’re going along, uh, today, cause this is going to be a really fun show. Ian Anderson Gray, how are you doing? How is the weather in UK? Cause last night, right when you’re taking a drink, I had to call on you.

[00:00:57] Um, what’s, uh, cause last time I talked to you, you said it was a nice day. In beautiful, foggy, uh, UK.

[00:01:06] Ian Anderson Gray: Yeah, well, it’s always raining in Manchester, I’d say, but yeah, today’s not great. It’s a gray sky, but yesterday was beautiful. It was gorgeous. We were in the garden having a lunch. I believe this weekend we’ve got a bank holiday weekend here, so I’m looking

[00:01:19] Jeff Sieh: have a holiday weekend every other day,

[00:01:22] Ian Anderson Gray: I know I just, I just was, I knew I shouldn’t even admit to that, but that’s what we’re doing.

[00:01:28] And it’s, and it’s also, it’s my mother in law’s 80th, 80th

[00:01:33] Jeff Sieh: 80th birthday. I’m hoping to play. That’s what you’re saying. You froze up there a little bit. So,

[00:01:37] Ian Anderson Gray: birthday.

[00:01:38] Jeff Sieh: Okay. So we’ve got some, uh, Andrew now tell, tell me again, you’re from Delaware. Is that where you’re from?

[00:01:44] Andrew Mason: I, uh, I’m in, I’m from Delaware. I tell everybody it’s the land where dreams come true and they have no idea what that means, but, uh, it’s, it’s a magical place over here.

[00:01:52] Jeff Sieh: Okay, cool. I have never been to Delaware, so, um, I’m gonna have to, have to make a trip there. And we’ve got some of our friends already stopping by. We’ve got George saying, Hello all. Happy Friday. Hello, George. Thank you for stopping by. I know you were part of, uh, last week, a lot of the, the Leap Into Live.

[00:02:06] You were there as well. And our friend Dustin Stout. With the yellow hand wave that he typically does to start off the show. Thank you, my friend for stopping by. Dustin, by the way, is the founder, creator, CEO, head cheese, everything of Magi, which you haven’t checked out that tool. You need to go check out magi.

[00:02:22] ai. It’s amazing tool. Uh, I have a discount code. I don’t know what it is, but Dustin can drop it in the comments because, anyway, it’s a great tool. I love it. Um, but we are going to start the show, but I want to tell you guys real quick before we get started, um, if you haven’t had a chance yet, I put together for Leap, uh, this amazing toolbox, and you can find it at jeffsieh.

[00:02:41] com forward slash toolbox. It’s got all my tools, apps, AI things. It’s, it’s gone over really, really well, so people really, really like it. So, if you haven’t had a chance to download it, it’s totally free. Jeffsieh. com forward slash toolbox. And, while we’re mentioning Leap, uh, we just finished it, but they still have replay tickets available.

[00:02:58] And the cool thing about these replay tickets is you get access to this year’s and all the past year’s Leaps. And it’s just an amazing deal. I think it’s like 45. You can get that at leap. ecamm. com. And, as well, uh, they just opened up camp tickets. So, Ian, Anderson Gray, and I are actually going to be one of the, uh, The speakers there at camp this year, it is, if you have, last year was amazing, they keep it to a hundred people.

[00:03:23] So this is like an exclusive event, just opened it up, don’t wait for too long. Ecamm. com forward slash camp. And by the way, starting next week, we’re going to do a contest to give away a free ticket. So, uh, stay tuned for that cause that’s going to be a lot of fun. All right, enough with all of that, Ian. Uh, I’m going to go ahead and hit go on the podcast machine and we’ll get started.

[00:03:46] Sound good? Okay.

[00:03:51] Hello folks welcome to Social Media News Live

[00:03:54] I’m Jeff Sieh and you’re not

[00:03:57] Ian Anderson Gray: I’m Ian Anderson Grey, and this is the show that keeps you up to date on what’s happening in the world of social media and more.

[00:04:04] Jeff Sieh: Have you ever wondered how the best podcasts manage to captivate their audience episode after episode? Maybe you’re interested in discovering the strategies behind effective podcast interviews. Or, you’re eager to transform your podcasting hobby into a professional and polished production. If that is you, then you are in for an amazing experience today.

[00:04:23] We’re excited to host a guest who has mastered the art of podcasting. He’s an expert in crafting compelling content and enhancing listener engagement. Andrew Mason will be sharing his experience. His approaches and his essential tips for podcasting success. So sit back, clear schedule, clear your mind and get ready for this week’s episode of Social Media News Live.

[00:04:44] Andrew, how are you doing today, my friend?

[00:04:46] Andrew Mason: Oh my gosh, Jeff, I’m doing so well. Uh, I can’t wait to hear what I have to say after that introduction. That sounds

[00:04:52] Jeff Sieh: There we go. Yeah, this is fun. Yeah. Andrew is a pro. So you guys, um, take some notes cause it’s going to be really, really great.

[00:04:59] Andrew Mason: you’re

[00:05:00] Ian Anderson Gray: going to be awesome. Well, well, if you don’t know Andrew, he has over 18 years, hundreds of episodes. Andrew has a passion for amplifying messages that matter. He’s a husband, father of three, and being the host and producer of many podcasts, including David Allen, Companies, Getting Things Done, The Omni Groups, Omni Show, and The Pro Guide.

[00:05:23] He lives in Delaware where dreams come true.

[00:05:27] Jeff Sieh: Hey, Andrew, thank you. Ian’s breaking up. I think it’s the, the underwater cables across from the UK, maybe, um, or a storm, but, uh, anyway, so glad that Andrew is here, um, but we’re going to get started right away, but I want to do a shout out to our sponsor for the podcast. It is our friends over at Ecamm. You can find out more about them at ecamm.

[00:05:45] com forward slash Jeff. Use code Jeff15 to, uh, get a, uh, 15 percent discount on your first order. But we’re going to jump right into mastering podcast interviews. And so the first question, Andrew, like we’re going to talking about the, you know, it’s not just mastering, it’s how to craft them. So how do you use, what strategy do you use to find the most effective way for identifying potential guests who have some like fresh insights to share?

[00:06:11] Because I know finding guests if you’re doing an interview show can be

[00:06:16] Andrew Mason: Yeah. Yeah. That’s a great question, Jeff. My gosh. Uh, I think that, uh, all of us have maybe if you’re thinking about starting a podcast at all, all of us have maybe that, that guest in mind, that’s like, my gosh, here’s the moonshot. This is the person that I would love to interview one day, someday. Uh, for me, that person’s John Maxwell.

[00:06:34] So John, if you’re listening, I’m really interested in interviewing at some point. Um, but I think, uh, two, two things have really helped me. One is, uh, a concept that I call bloom where you’re planted. And so yeah, have that person in mind, have that Moonshine guest in mind, who, who’s the person that one day, someday, I’d love to interview them, but then start with where you are and start to think about, okay, with the stuff that I’m interested in, with the subject matter that I’m passionate about, uh, who wants to be interviewed and who is interested in sharing what they have, uh, to offer.

[00:07:05] And in my mind, you can go a couple of different places to find people that kind of fit that category. Some, some successful plots or spots for me in the past have been, uh, Amazon’s new release list. So somebody that has a book that’s coming out, somebody that’s thinking about releasing a book sometime in the future, very often they’re interested in traveling the PR circuit, uh, and they want to share what it is, you know, their message with the world.

[00:07:28] So finding people that are hungry to talk about what it is that they have to share with the world, I think is, is an excellent strategy. Uh, new and noteworthy within, uh, Apple’s podcast, just kind of lurking around in there a little bit. So often. And you’re going to find people that have, uh, really interesting stuff to say, uh, and they might not necessarily be like the guests, you know, but starting with where you’re at and then working toward where you want to be in terms of the guest selection, I think is, is a fabulous way, number one, to get in the reps because, uh, if you’re starting a podcast from scratch, just that sense in which, uh, You know, you’re not going to be amazing at it at first, and you’re going to make mistakes.

[00:08:06] You’re going to mess up. That’s part of it. And why not get desensitized by having all the reps in from the get go and just trusting the process that as you’re interviewing guests, that you’re moving forward. Each, each conversation is moving you one step closer to where you want to be in terms of subject matter.

[00:08:23] So I think blooming where you’re planted is one. And the other is the sense of, uh, I call it widening circles or platform jumping. So starting with where you are and, uh, having guests on that, uh, maybe take you a step in the direction of where you want to be. So, uh, I know when we first started, it was just a tech interview show back in 2009.

[00:08:45] We just interviewed, uh, guests who happened to be. so much for joining us today, and we’ll see you next time. And, uh, when you can, you know, give other names that, uh, people would recognize or be like, Oh, I know who that person is. It suddenly becomes a switch in their head that says, Yeah, you know, that’s, that’s, that sounds like a show I’d like to be on because I recognize these other voices in that community.

[00:09:25] And that doesn’t happen if you just start there from the get go. Oh,

[00:09:29] Jeff Sieh: Very interesting. So, I assume that you have, like, your white whale, like, that you want to get. Because I know I have, like, tears. Like, I always wanted to get Jay Baer. I was able to get him on this year. You know, Seth Godin, for a lot of marketers, is the one step. But, like, Eric Fisher has had him on, like, a couple times, I think.

[00:09:44] He’s trying to get like Jim Gaffigan, like, you know, celebrity stuff. So, I mean, so I guess you kind of have some stair steps that you go, like when you first start out, it may not be realistic if you’re just like on episode one to get those to your guests. If you can, that’s great. I was able to get Guy Kawasaki really early in my, uh, journey just because of people I knew, you know, I guess to kind of have realistic expectations of, you know, the guests that you can get when you’re first starting out.

[00:10:10] Is that something you found too?

[00:10:12] Andrew Mason: I think so. I also think being truly interested, you know, not looking, yeah, there is a long term play that’s happening here about like where you want to be and you have in your mind, uh, you know, who, who that guest, that magic guest might be, but really, truly being interested in the people that you’re interviewing as well.

[00:10:30] So it’s not a sense, like, People can smell manipulation. People can smell, you know, when you’re not being authentic with them. And so I’m truly here because I want to add value. You know, when, when people sense that, I think it makes for a better interview. Anyway.

[00:10:43] Jeff Sieh: That’s great. Yeah. Great advice. Ian, you had a question.

[00:10:47] Ian Anderson Gray: Yeah, that makes sense. So how much research do you typically conduct on a guest before you do the interview? And do you have any like go to sources or methods with that?

[00:10:57] Andrew Mason: Hmm. Uh, from a technical standpoint, like when we’re talking about nuts and bolts and going on, like, uh, it, there’s not a standard process in terms of like, Uh, Google stalking or, you know, Instagram lurking or anything like that. So that, that I don’t really have a method for that, but if you’re trying to really dig up, uh, on research for, for a potential guest, I think I look for one, one sort of thing.

[00:11:25] And then once I have an answer to that one thing, it becomes sort of a linchpin for where the rest of the show can possibly go in the future. And so, uh, for me, that one thing, if you have it. You know, it’s going to be an amazing show. And then if you don’t have it, you can have all the facts, all the research, you know, uh, know what the person ate for breakfast when they were 10 years old and creep them out with that information on the show.

[00:11:46] Like it do all that stuff, but it might not be a great show. And, uh, the one thing for me is what I call the seed of enthusiasm. And so it’s like, you look for the content that’s already on there. Do they have any content that’s already on YouTube? And you listen to that, you know, the shtick, the TED talk, the welcome video, and hear what it is that they’re already passionate about.

[00:12:07] Is there something that they bring energy to? That shows up in their conversations or in, you know, their bio and, and find out what that one seed is. Because if you can revolve the questions around that seed, uh, very often it’s really, really difficult to get a miss. You know, it’s, it’s so easy to get the right, you know, the right, uh, interview questions across.

[00:12:30] If you can find where it is that that energy starts to flow, where that enthusiasm starts to show up. And so you can have a lot of prep or a little bit of prep, but when you. Keep in mind, what about, you know, what it is that makes that, you know, guests kind of light up, uh, it becomes that much easier. I think,

[00:12:45] Jeff Sieh: Yeah. So, you know, one of the things, and I’m, I always teach people that I say like, yeah, this is for me, it’s free consulting. And I kind of joke about that, but it’s also kind of true. Like it’s, it’s it because it’s, um, it’s people I find interesting or I’ve seen or a topic that I want to know about. And I know that they have either talked about it before or whatever.

[00:13:03] I. This is the thing. I usually don’t have people who ask to be on my podcast. I don’t usually have them on unless I’ve already either been on their show or that I’ve, I’ve done something. Usually when people want to be on your show, there’s a alternative, you know, there’s a motive behind it. They want to pitch something to your audience.

[00:13:19] And I want to provide value to my audience. I don’t want to have it be a sales thing. So, um, I usually am just, I usually, my thing is just asking people, Hey, would you like to be on? I thought I saw you on this. I think you’d be great. I’d love to learn more from you. It’s that very organic kind of style, um, of, uh, kind of interview, finding people to interview.

[00:13:37] Um, here’s a great question by Robert Lee. And he goes, this is a pretty cool topic. He’s watching over on LinkedIn. He says, this is, hope this is not a repeat question, but what are some tools you find helpful when researching about your guests for your interview beyond like Google search? Are there any, Like tools, you mentioned that you go into, uh, you know, the new and noteworthy on Apple.

[00:13:59] Are there any other places like, or tools that you use to kind of, is like Podmatch or something like that, that you use, any of those kind of things?

[00:14:05] Andrew Mason: yeah, I, I wish I could say that I did everything, you know, driven by AI and it was super easy, but, uh,

[00:14:10] Ian Anderson Gray: today.

[00:14:11] Andrew Mason: really is going in and doing the work for me. Uh, you’ve, you’ve heard the person’s name somewhere. You’ve read their book, uh, I think that actually putting your eyeballs on their website or, you know, looking through their content, there’s not really a super great replacement for that, that I found yet that I fully trust.

[00:14:33] And so it really has been just like, you know, Researching the person, oh, they’re saying cool stuff. There’s content that’s impacting me. I think you can find, if they have content that impacts yourself, then I think that’s a good, you know, litmus test as to whether or not that’s going to be something that, you know, your guests will find interesting as well.

[00:14:49] Um, what about you guys? Do you have any, any thoughts about research assisting tools? That’s interesting. I haven’t, I

[00:14:57] Jeff Sieh: seeing my, on my friend’s show. Because we have kind of a community, right, Ian? We have people on our show and I’m like, Hey, will you make an introduction to me? I do this all the time with Katie Brinkley, who’s been on the show. She does a great podcast. Um, and just getting that, like I got Roger Wakefield, which you wouldn’t think, He’s, he’s this plumber who’s blown up on YouTube, but he’s a, he’s a marketing guy.

[00:15:16] He’s amazing. And I’m like, some people wouldn’t have a plumber on their show, but I’m like, Roger is a genius. Like the, what he has done, he’s built an empire now, Home Depot and Lowe’s are having them do deals. I’m just like, so, and I like, I knew Roger back when, you know, I mean, I think that, that kind of stuff is fascinating to be people like that.

[00:15:35] What about you, Ian? What, what, how do you find guests?

[00:15:38] Ian Anderson Gray: Yeah. I, it’s, it’s all relationships because I, I have it the other side where I get all these emails, as I’m sure you do, like the cold call emails, like, Oh, I would be really interested on being on your podcast. I would give a lot of value to your audience. Like, and they’re also like, they also say, Oh, I’m a big fan of your podcast.

[00:15:57] And they obviously haven’t listened to it. So like, I, I, that, that kind of thing doesn’t work. So I think it’s gotta be, you gotta be genuine. You can’t fake it. So if, if you do want to be on someone’s podcast, listen to the podcast, stalk them in a nice way and give value to them. Uh, and, and I think that’s the only way that’s gonna, that’s gonna make a difference.

[00:16:19] So, yeah, I, I think you can’t shortcut this. You can’t automate it. It sounds like you can, but you just can’t.

[00:16:27] Jeff Sieh: right. People can tell.

[00:16:29] Andrew Mason: I wish you could. Yeah. I wish, I wish you could, but I think coming from that, uh, abundance mentality that says I’m here to give, I’m here to serve, and, uh, I don’t want anything from you. I want something for you. Uh, you know, I don’t, I don’t know the words that make the difference between that, but people, I think people can sense that, you know?

[00:16:46] There

[00:16:48] Jeff Sieh: Totally agree. So, uh, this is a great, uh, tip from Gary. He goes, Sometimes listening to past appearances can help you avoid guests who are not so good. And that’s one of the things, I mean, there’s some people that I’ve wanted to have and I’ve done that. And I’m like, I noticed that they are, They’re not up to date on the tech that would make it possible for the live show.

[00:17:06] Now I’m having way less problem with that after COVID because everybody like had to do it for their job. They had to get some sort of webcam or something. Uh, so I don’t have that much issue anymore, but yeah, it’s a great, it’s a good idea. I’ve only had a couple of them when I went, Oh, okay, this is going to be a rough one, but most of the time it’s not like that at all.

[00:17:23] So

[00:17:25] Andrew Mason: are a few times where the tech has been something to overcome and I just wanted the guests so bad. Uh, they weren’t used to podcasting. There was a sheep, she is a sheep herder in Utah, uh, but happens to use, um, this was for the Omni show happens to use OmniFocus and used it to run her sheep herding farm.

[00:17:41] And, uh, I just loved her story. Loved hearing her communicate. And I was like, we, we sent her a blue Yeti mic and just said, you know, if you can send it back when you’re done. But you know, let her borrow the tech because it’s worth having the interview.

[00:17:55] Jeff Sieh: Hmm. That’s a, that’s a great point. Yeah.

[00:17:58] Ian Anderson Gray: that is a, that’s a great one. And it’s a, it’s an issue with, I think when you get out of the business and the marketing world and you go to the, maybe to the, I don’t know where you would call it the fringes. That’s where you can, you’re so used to meeting people who’ve got great tech and then you start to meet people who don’t, but they have got such an amazing story to share and sending them out a mic is such a great tip.

[00:18:20] Um, so I, I wanted to ask a question about. Questions, a question about questions. Cause when it actually comes to the, the interview itself, how do you strike a balance between structured and open ended questions so that you can allow, you know, for both informative and spontaneous responses, because, you know, you, I think it’s important to have a structure, but sometimes you just want to go off on a tangent, don’t you?

[00:18:47] Andrew Mason: That’s, oh man, that’s so true. So true. Yeah, it’s, and it’s a fantastic question to think about too. Like how much structure do you want to have in your conversation? And, and some of that might depend, I think, on How comfortable your guest is with kind of rifting, riffing on the fly. Uh, I, I so appreciate Jeff that you sent, you know, a couple of questions to Noodle on beforehand, because, uh, in my mind, it gave me a direction to take the conversation and, uh, but I feel like if somebody were to throw the opposite at you, if they threw the kitchen sink at you, you’d be able to answer a question pretty quickly because you’re used to it.

[00:19:19] You’re used to thinking on your feet. Uh, for me, I like to, I, as a rule, I like to send maybe eight to 10, just Open ended questions, but really it springboards off of that seed of enthusiasm that, that I was mentioning earlier. Uh, I want to make sure that the questions are geared around something that would maybe bring some light and energy into their eyes and something that they get excited and lit up about.

[00:19:44] And so, uh, it might not necessarily even be in their, You know, elevator pitch their shtick, you know, the thing that they’re known for, but you can see they’re really excited about talking about it. So if, if they want to talk about their dog, like let’s throw a question in there about that for sure. Um, I think something that, that helps with that is those eight to 10 questions don’t feel so over structured, but like you were saying at the end, they give you the groundwork that if the question, if the conversation really goes off the rails, we’re all talking about burritos that we had for dinner and we need to bring it back real fast, you know?

[00:20:14] So, uh, just look at the next question in the list. You know, you have this kind of framework, the sequence that helps guide you along the conversation. But in the moment, I think you’ll be able to tell when the conversation’s happening in the moment. If you see them excited, they’re bringing their energy, they’re bringing their passion to a certain subject that was maybe triggered by one of those structured questions and you feel something that just scratches a little bit deeper, uh, show up for you, ask the question.

[00:20:40] Cause that’s, I feel like that’s where the magic shows up, you know, uh, Absolutely.

[00:20:45] Jeff Sieh: So, it’s, it’s funny that, and, and this is like, this is, Robert has another great question over LinkedIn. He goes, Out of curiosity for everyone, do you prefer prepared questions versus organic questions coming from the convo on the day of the show? Now, this is really interesting to me because this is more of a controversial topic than I thought of.

[00:21:01] Like, Even on Leap last week, uh, Doc was saying no, never send questions, make it all things, you know, really organic, and, uh, Lou Mangiello, my friend Lou Mangiello, who does the WDW, uh, radio podcast, same way, he, he thinks no, no questions, he prepares, uh, really, he really researches his guests, but he just doesn’t do questions.

[00:21:21] I come from the thing is, like, I’ve had people so nervous to be on the show for the first time, that they need that structure, so we do the structure all the time, and I say, if you don’t want to look at the questions, don’t look at them. So, this is a really kind of controversial thing between podcasters and live video people.

[00:21:36] Um, and you kind of do a halfway kind of thing. You only give like eight and then kind of go maybe off of that. So, does it really, I guess it’s what you feel comfortable with. What are you guys thoughts? You know, um, Andrew, I mean, you have the eight questions. Do you give more if they ask or how do you, how do you handle that?

[00:21:53] Andrew Mason: Uh, usually if I send the eight questions, I’ll get an email response that says that’s fabulous. Thank you so much. These are thoughtful. Love it. I’ll be ready. Uh, and that’s the end of it for the 10 percent that say, Hey, can you dive a little bit deeper? Uh, I’ll actually ask the question after those eight questions.

[00:22:09] Also, is there anything that I didn’t ask that you’d love to talk about? Because very often, you know, somebody has just this new thing that I haven’t heard of, even though I’ve researched them, that they’re like so jazzed about that, man, that’s going to make the show if they talk about it. So, uh, asking, giving them the space to be able to have that conversation.

[00:22:27] And then. Uh, this is a little bit of a cheat code for post production, you know, versus live. But if you’ve had the interview, re asking that again, because very often they’ll be riffing on something halfway through the show, get sidetracked by the next question and kind of make a little mental bookmark in their head thinking like, man, I would have loved to have talked about that and say, okay, like, uh, now that the conversation’s over before I hit stop on recording this thing, uh, is there anything that I didn’t ask about that you wanted to be asked, or is there anything that, man, if I just gave you five more minutes or asked you about that, it would just, you know, send you off in a different tangent.

[00:23:02] And sometimes I’ll get some really great stuff from that because they had the conversation. It sparked, you know, the ignited the imagination a little bit and put them in state and they’re ready to riff on something. And it wasn’t anything that any of us had planned for.

[00:23:14] Jeff Sieh: Yeah, that’s, that’s, a guy has learned that technique, um, is that he’ll say, What did, what did you want me to ask that I did not ask? And that gets him some great stuff. Now, it’s kind of hard to do on a live format, um, I’ve done it a couple times, but it does get some of the, some of those things out. So, we got the, the, the comments are going fast and furious, um, This is, this is from my daughter, actually.

[00:23:35] She goes, how can you get some deeper responses from your guests rather than the sort of canned answers they’ve given to other people before? Uh, do you have some tips on framing good questions? One of the things that always jazzes podcasters and interviewers is when they say, when somebody, your interview goes, you know, no one’s ever asked me that question before.

[00:23:52] You’re like, yes, that’s what I wanted. So how do you find those things? Or. You know, like craft, I mean, like framing those questions to get those responses. Because you don’t, like you said before, you don’t want to shock them. Like, yeah, I remember you had a dog that died, you know, when you were a kid. And let’s, let’s talk about that.

[00:24:09] You don’t want to do that kind of stuff. But

[00:24:11] Andrew Mason: Very true.

[00:24:12] Jeff Sieh: how do you find those things like that, that can, people go, because you want to have that, you want to have that exclusive, exclusivity for your show. So is there any tips or, or hacks that you have for that, Andrew?

[00:24:24] Andrew Mason: Yeah, this is so meta, Jeff, but, uh, it’s exactly what we’re talking about right now. The structure of the question that you just set me up for, uh, you did a couple of really respectful things for me right now in the moment, which is what I would suggest anybody do if they’re, they’re going through this.

[00:24:39] And this isn’t to butter you up, but let’s break this down a little bit. Uh, you took some time. To talk through what it was that you were looking for. And in this, in the structure of your question, you gave some backstory, you gave some context from where you were coming from. So you’re kind of building a little bit of a verbal bridge here, and then you’re giving a couple of like possibilities for where they could take the answer.

[00:25:00] In the question itself. And so you’re not offering the answer for them, but you’re giving the guests some time to speak or to think while you’re talking. And then you’re giving three or four kind of conversational bridge, all, you know, diving board, jump off points right there, uh, for them to take the answer.

[00:25:14] And I think when you do that, it’s. It gives them an idea for how they can assist you in creating really good content. And, uh, if you can do that in the moment, that’s, you know, again, that, that is where the magic shows up for me very often. It happens in the sequence of structured question. It gets them rolling unstructured question.

[00:25:31] That’s where the magic shows up.

[00:25:34] Jeff Sieh: That’s really, I love that framework. I really do. One more question from Robert. He’s, this is great, Robert. Thank you. Keep them coming. He goes, a belated follow up for everyone out of curiosity. How often do people approach you to appear as guests versus you seeking out a person XYZ to appear on your show?

[00:25:49] And do you have an anecdote to share for the first time to say, Hey, I would love to come on as a guest. Like, what do you tell those people when they, you maybe not want, you don’t want to hurt their feelings, but you’re like, yeah, you’re not ready. Kind of a

[00:26:01] Andrew Mason: Yeah. Yeah. Uh, I lean in toward, uh, what Ian was saying a little bit. So some emails you get, uh, it just feels mass produced and I feel the freedom not to answer those. So it’s just like, you know what? I feel like they just sent this email to 300 people and I’m probably one of them. So I’m not going to go ahead and give myself the open loop of having to complete that and, and respond to them.

[00:26:23] But for people that I really feel like, Hey, they, they are interested in the show. And they’re, for whatever reason, curious to, to be interviewed, then, uh, I’ll give them the due diligence of, of looking them up. Hey, maybe this is, you know, their second or third interview and they’re trying to gain some traction.

[00:26:38] And I’d love it if somebody did that for me, you know, when I was first starting off and, and they did. So, uh, being that for them is okay. But if you look in there and you really see, you know what, this is not necessarily a fit. Uh, for whatever reason, for communication reasons, uh, for experience reasons, or just a fit for your show.

[00:26:56] Uh, you know, I, I can’t remember if it’s David Heinemann or Hanson, somebody from 37signal said, you know what? You don’t always have to give, I mean, you can, you can be kind and give a reason, but you don’t have to give a reason. You don’t owe the person an explanation for why they’re not showing up on your show.

[00:27:11] So I, you know, I believe in kindness, but no is, is a perfectly acceptable answer as well.

[00:27:16] Jeff Sieh: That’s great. That’s great.

[00:27:18] Ian Anderson Gray: Yeah, that’s good advice. That’s good advice because I probably overthink the response sometimes to that. Can you, can you share a time when an interview didn’t go as planned and like, share with us how you navigated that situation.

[00:27:33] Andrew Mason: Outside of right now? No, I’m just kidding. Um, yeah.

[00:27:36] Jeff Sieh: good. Touche.

[00:27:38] Andrew Mason: No,

[00:27:38] Jeff Sieh: And we’re done.

[00:27:40] Andrew Mason: thank you. No. Um, yeah. So, so many, too many to count. My gosh. Uh, I think one of my favorites was, um, I was having, and this was back when Skype, you know, was, was amazing. So it was like 2011, 2012. And a moonshot interview for me was, uh, uh, Mike Nelson.

[00:27:59] His name is Mike Nelson. He was the actor on Mystery Science Theater 3000. And I love that show. Um, where they make fun of the movies and it’s, it’s, for whatever reason, I, I, you know, reached out to the PR people and they said he’d be on the show and it was a short call. He had to be somewhere and halfway through the call, uh, everything, and he’s in the middle of a fantastic story, like his energy’s there and he’s getting to the crescendo of the story and the call just

[00:28:24] Jeff Sieh: Oh no.

[00:28:26] Andrew Mason: and I’m in, you know, I’m in rural Delaware, so it’s like, you know, it takes us about seven or eight minutes to, to get things going again. And, uh, it’s a really difficult ask to tell somebody like, Hey, I know you were just really excited and that was really draining. The last eight minutes of us trying to pull this thing back together and get you back, you know, get the, All the momentum back together and stuff, but can you act as excited as you were just then so I can make this happen and show up again?

[00:28:52] Um, and he did great and you know, the, the podcast pulled together and that’s the beauty of post production is you can, you know, say something as if you were interjecting in the moment and then, you know, bring the rest of his question or, you know, the rest of his answer back in. But having so many of those things happen at first, it’s like, Oh, this is the worst thing in the world that could ever happen.

[00:29:11] The world is ending. And then you realize. No, it’s not. No, it’s not. There’s so many, so many times that can happen that it’s almost like a desensitization process. At first it really, really hurts. And then over time, you’re like, you know what, we’re going to figure it out. And, uh, actually it’s super freeing.

[00:29:28] You know, it gives you that space to kind of reconnect with why am I here in the first place? You know, uh,

[00:29:33] Ian Anderson Gray: here.

[00:29:34] Andrew Mason: I had one guest that I didn’t realize this was a person that was a, um, Back when tech TV was like a thing, they were abundant on tech TV. I admired them, uh, had them on the show and I didn’t realize that they actually had flipped the tables and they were live streaming and they had me on their show and, uh, That was not a pretty thing, uh, at all.

[00:29:56] They were not making fun of me, but they were kind of having some light at the situation. And it’s, uh, you know, over time you realize that the worst thing that could ever happen, if it happens, it’s not the end of the world. And if you truly enjoy doing it, you just keep going. I mean, that’s it. Tech stuff’s going to show up.

[00:30:11] Uh, you know, bad guests are going to show up and you can decide what to do after, after having them on. And, uh, you’re still here. That’s how resilience happens.

[00:30:20] Jeff Sieh: that’s right. So, just, I’m going to do a plug for Ian’s podcast. I had one of those, uh, things as well, and I told that story on a recent episode of Ian’s podcast about one of my first live streams. It’s actually when I had Guy Gowsaki on for the first time. And some bad things happen. So you’ll have to go and listen to that show.

[00:30:39] It’s in the comp, is it the confident live show? Is that what it is,

[00:30:42] Ian Anderson Gray: yeah, Comfort Live, yeah.

[00:30:43] Jeff Sieh: Yeah. So go check that one out. A little plug there. Um, one of the questions you mentioned, and I loved your kind of, your, the way you plan out your show, where you have structured questions, then you have them answer, and then you have like an unstructured question and then that’s kind of where the magic happens.

[00:30:55] So I want to talk about that a little bit more about the, the tips you have for creating some space. In your interviews for making those kind of things happen? Um, ’cause I mean, we’ve all had those guests before where, and this kinda goes back to like the worst thing could happen, where it’s like they’re giving you one word answers or they’re, or you’re like, and it feels like you’re just pulling everything out of them.

[00:31:19] You’re like, and they say yes. You’re like, okay, can you tell me more about that, please? And it’s, you know, , it’s so. How do you create space for those magic moments? And then, you know, kind of on the back of that, like, when you have those struggles of like, people aren’t giving you the question, the answers that you need, what do you do?

[00:31:38] Andrew Mason: Hmm. Yeah. I mean, I think there’s no replacement for, and I think I mentioned this earlier about being truly, truly curious about what it is that the guest has to say. So if you’re truly curious, there’s also a seat of commitment back there too. You know, I’m committed to bringing out the best in you. Uh, it’s not like a firehouse.

[00:31:57] You know, fire rescue where you’re pulling somebody out of a building, but it’s like, you know, even at your own expense, I’m going to do my best to ask the right questions that bring, uh, the right information out because we both care about, you know, creating a good show and having the right content show up.

[00:32:09] And so, uh, sometimes that might be an uncomfortable question. Very often. It’s just truly, truly being curious about what the person is answering and saying in the moment. And, and digging that, just that little extra bit deeper to think like, okay. So why is that? I think some, some catchall questions that have showed up for me that I’ve relied on where it felt like, man, I really am, you know, trying to pull teeth here and they’re just either having a bad day.

[00:32:34] They were up till three with their kids. The energy is not there for whatever reason. Um, there’s some universal questions that can really start to create some great content for them. Like, uh, tell me what you’re passionate about. I mean, it’s so open ended, but they can take it anywhere and, you know, hopefully they’re excited about what they’re passionate about, because if they’re not, uh, tell me about a, you know, we don’t have to call it a failure, but tell me about a misstep that’s happened in, in your life that if somebody were to go through your same career path, you would say, you know what, just Skip that section of it, and you know, you’re the wiser for it.

[00:33:06] Uh, you know, tell me about, uh, just something that you’re excited about right now. Having just a few three or four open ended catch all questions, I think that’s kind of the safety net for when the acrobatics happen, and you’re like, okay, this, this will keep us all from crashing and burning if we ask one of these.

[00:33:21] Jeff Sieh: Yeah. So let, before we move on from crafting these engaging questions, I want to ask, um, Are there, other than yourself, like, where could somebody go and say, okay, that you like, look up to as a great interviewer? Like, you need, you go like, okay, go to these podcasts because this guy knows how to interview, or this lady knows how to interview.

[00:33:39] Do you have some favorite people that you kind of hold up as mentors for asking great interview questions?

[00:33:47] Andrew Mason: Wow, um, I think rather than, I can give you two people maybe, but rather than, uh, these two people, you’ll hear a great question show up. from multiple individuals, and it’ll just kind of like, Oh, I need to ask that. That’s a really good question. A buddy of mine who hasn’t been podcasting for maybe two or three years, uh, uh, had a great question about, you know, what you like when you were 10 and just open ended enough that it really gets somebody to kind of start digging back and, you know, uncovering some thoughts that they hadn’t had in a while.

[00:34:17] I mean, that’s, that’s one I’ll bring out every so often, but, uh, but yeah, that’s, Mentors are people that I would consider mentors from a distance. There’s one person that really inspired me and he was less podcast, but more interview just in, in live environments. Uh, his name was Ken Coleman. And, uh, he actually has kind of climbed the ranks over at Ramsey Solutions.

[00:34:37] And I don’t know if he’s like second or third in command for Dave Ramsey, but he’ll like show up on Dave Ramsey show every so often. And, uh, Knew him knew of him back in 2008, 2009, when he was just kind of doing live conference questions. And he really just had some well thought out questions that he was present, you know, with the guest in a way that you don’t see a whole lot of people being, being, being present with in that, I think level of intensity sometimes is, uh.

[00:35:04] Unsettling for people that aren’t used to it. But for very often, many people are like, man, I’ve got a real person on the other side of this conversation and they’ll respect that and want to honor that. So he really brought that to, to, to interviewing. I’ve really been, been, uh, interested in that. Uh, another sister life mentor, David Bullard, uh, not on any platforms, not on any podcasts, uh, amazing guy who lived in New York, lived in Delaware for seven or eight years and helped teach me a bunch of stuff about truly being authentically curious and not trying to put on airs or become like the.

[00:35:34] You know, whatever the Tai Lopez’s or Grant Cardone’s of the world be posed by the Lambo, like just be yourself. People are truly interested in you. Uh, sometimes it’s difficult to come up with, uh, be okay with that. You know, there’s some soul searching that shows up where it’s like, Hey, I, I need to be okay with being me first before I actually have a conversation or question.

[00:35:53] Jeff Sieh: That’s a great point. One of the, um, this is, um, uh, some from Gary. He goes, Swisher is a pro. I also really like Mark Maron. I like to go, this is so, I’m so old, but I like to go, I can’t remember what’s one of those three, like Pluto TV or whatever, but they’ve got like Johnny Carson shows, like just running all the time.

[00:36:11] And I love how he weaves humor into his questions and ask questions of guests. So I like those old school kind of interview guys and the way they do it. And so I, I learn a lot from them. Uh, Gary says, you can’t his own style, but I love watching the actor studio host, James Lipton. Yes, he’s another

[00:36:28] Andrew Mason: Oh my gosh.

[00:36:29] Jeff Sieh: Um, yeah, it’s, what is your favorite curse word? Yeah, I remember that. Um, and, and then Kira has, and so we’re going to move on to this next section about optimizing your podcast production because, um, Andrew’s really great at this. But in that vein, the amazing Kira had a question. Uh, these are awesome insights.

[00:36:45] She goes, uh, you know, Do you leverage any tools like Podmatch to find people outside of your, uh, network to be part of your show? We’d love to hear any feedback on platforms like that. There’s a couple different ones. Uh, Podmatch is a great one. I, uh, uh, Sanfilippo is his last name. I think it’s Alex Sanfilippo is the one who runs it.

[00:37:01] Very, very well done. Great stuff. What are your thoughts on, like, those Podmatching services? Have you used any? Would you ever consider? Or, especially for people who, I guess, are starting out, would you maybe suggest those?

[00:37:16] Andrew Mason: Yeah. Uh, I would consider it. I mean, if something new comes out, I’m open to new technology, new ways of searching. I think, uh, for starters, if you’re just kind of getting your feet wet, uh, there is no replacement for your network as it exists right now. You know, who, who are your friends? And even that second degree, a great tip that, um, our mutual friend, Ryan, uh, Coral taught me was, uh, you know, the second degree LinkedIn search.

[00:37:38] You know, type in the word podcast for friends of our second degrees off of your connections and see who shows up and then maybe ask for an introduction there. I mean, there’s, that’s, that’s a great way to go about it. So don’t use the excuse of needing a new tool. Keep you from getting started, I think is what I’m saying.

[00:37:54] Jeff Sieh: Mm. That’s a great point. Yeah. Use your network. Because then you’re, and it also makes you more comfortable. You’re not nervous for like, it’s like, it’s almost like a blind date, like some of those pod matches. You’ve got to do your due diligence because you just don’t know what’s going to happen. Like Ian, I was like, I don’t know.

[00:38:08] He looks a little strange and he has a funny accent, but I’m going to get him on the show because he’s highly recommended. So, um, yeah. then look what happened. So, uh, yeah, I think, I think that’s a good point. Start with your network first. And then as you grow, if you’re wanting to get more guests, uh, I think that’s a great idea for Podmatch.

[00:38:24] Uh, Kira, thanks for that question. Right, right,

[00:38:28] Ian Anderson Gray: well, I wanted to ask a question about keeping, maintaining high production values. You know, you, I think many of us, that’s really important when producing a podcast. What, what are the kind of key considerations that we should be keeping in mind in order to maintain that high production value?

[00:38:46] Andrew Mason: Ian. Oh my gosh. Um, it’s hard to boil down. Honestly, it’s hard to boil down, but I think, uh, uh, you know, when I was thinking about this, maybe three factors kind of come into play, uh, for me and there are other, I’m sure, but I kind of think of it as like this three way balance, this triangle balance. And, uh, I think there’s a person’s comfortability with the technology.

[00:39:07] I think there’s their current level of self consciousness or nervousness in the moment. And then I think there’s the perception you can’t get an accurate read on this, but your current perception of their level of patience with you and with whatever else they’ve got going on in the moment. And I think each one of those affects the others.

[00:39:23] And so like, if a person’s highly uncomfortable with tech, But also really highly impatient. You know what? There’s a little buzz in the background, but we’re just going to move forward because I want you to have more in the tank for the interview. And if it’s not a deal breaker, like, yeah, you need that minimum effective, like level of tech to be working for us to record in the first place.

[00:39:39] But like, don’t be nitpicky with that person on the three way balance. If they’re super patient, but they’re also like really, really self conscious or the tech’s not working just yet, but you know, like they have a level of patience with you, then like. Yeah, let’s spend a little bit of time. I’m going to sit here and tell you about like, Hey, we don’t produce junk.

[00:39:56] This is going to be an awesome show. You know, you can relax, spend some time level setting with that person, uh, letting them know, you know, what’s going to happen down the pipeline. And then if they’re patient and they’re not nervous and you know, they’re, they are tech savvy, then they’re You know, by all means, my gosh, let’s make it a perfect show.

[00:40:11] You know, let’s spend time tweaking the mics and making sure that this thing’s sounding good. Uh, but I feel like we’ve got to meet people where they are in that balance and, uh, have grace for everything not to be a hundred percent perfect in one of those spaces so that they have more to give because it affects, you know, downstream the rest of the conversation and you don’t want to drain them dry.

[00:40:32] Like right before, you know, you get going.

[00:40:35] Ian Anderson Gray: Yeah

[00:40:36] Jeff Sieh: very true. And, and by the way, I was thinking of this, you know, you talked about being gracious and, and help, you know, kind of helping each other out when you’re getting started, I would love it if you guys, we got all sorts of people who are just starting a podcast, people who are pros at podcasting, like Gary Stockton and Jim Fuse and Chris Stone, I know is going to watch this, um, who are pros.

[00:40:54] I would love for you guys to drop in your live show or your podcast, wherever you’re watching from, and tell them, tell us what your show’s about. And maybe some of this organic, like, you know, having people on your shows can happen. So feel free to do that wherever you’re watching from. You have my permission to do that.

[00:41:09] Drop it in there because I think it’d be great. Um, one of the things, and I’m, I’m so fascinated this as an editor, because you both, both you and I have been editing for a long time. How do you decide what stays and what gets cut post production? You mentioned sometimes switching things around to make it clear, like if somebody goes off on a tangent and then comes back with that story.

[00:41:29] Yeah.

[00:41:30] Ian Anderson Gray: Bye

[00:41:32] Jeff Sieh: kind of asked this of Dave Jackson, who’s another pro, and I’m fascinated about by people’s editing process. So how do you do it,

[00:41:39] Andrew Mason: Yeah. Yeah. That’s a great question, Jeff. My gosh. Uh, I think that it is determined on, uh, I think it’s determined on, uh, for the tech stuff. You know, if there’s a flub, if somebody drops out and you want to be able to like cut that space, if you can do it without affecting, uh, the overall story arc of the interview, then by all means, you know, let it go.

[00:42:01] That’s a, that’s an easy job. Uh, if, if the person starts rambling or answering a question that maybe you didn’t even ask. So you’re like, I asked question. They’re really passionate and they didn’t hear question a and they’re asking question B. You know, sometimes that happens too. Uh, I’ve, it’s a little bit of a cheat code when you’re, you’re your own editor and producer, but you know, being able to go back in and rerecord the question that asks what they answered, like that’s do that, you know, of course that helps make things more coherent for the audience.

[00:42:29] Uh, there’s like this one liner that

[00:42:32] Ian Anderson Gray: have

[00:42:33] Andrew Mason: is so good. And my gosh, it stuck with me. Um, Our, uh, our wedding photographer gave us, uh, you know, my wife had been together for 11 years. When we got married, our wedding photographer was taking our pictures. And then, uh, he turned around and showed me kind of what he saw through the LCD or lens on the camera after he took a couple of our pictures.

[00:42:51] I’m like, my gosh, I said, Keith, this is, uh, this is amazing. Like I’m here in the moment and that looks better than the actual moment of like, how in the world did you do this? And, uh, he said a line to me that just, completely stuck with me for the last decade. He said, I kind of see it as my job, not to preserve the actual event as it happens sequentially, but it’s my job to preserve the spirit of the event.

[00:43:16] And I’m like, Oh, that’s so good. That is so good, Keith. Gosh. And so, you know, it might mean removing some things and remixing the conversation in a way that it didn’t actually happen, but you’re preserving the spirit of the event when you’re doing it in post production and that makes for a better quality product.

[00:43:32] Jeff Sieh: That’s awesome. But just, I got to mention this because it’s, it’s changed the way I edit. So I edit the, a lot of the podcasts in Descript. The script has this new tool called Regenerate, and a lot of times guests will flub a word or they’ll drop off something, or there’ll be a mic bonk or something.

[00:43:51] Regenerate will actually use AI to fix that flub, and like the mispronunciation of a word, it’ll catch it that it’s the right way, but it’ll say it wrong. And you make your guests sound better. Better than they were just like you were saying, you know It’s like it’s the spirit of what they’re saying And if you can make a guest thing like man, I didn’t know I sounded that intelligent on the show It’s like well, I I use regenerate

[00:44:14] Andrew Mason: you didn’t actually,

[00:44:15] Jeff Sieh: that. Yeah so but it’s a great tool to do that because you your whole goal as an interviewee is trying to get Those guests to make to look the best they can like you’re not at least for me I’m, not trying to catch them or trip them up or like get an aha moment like I gotcha It’s more of it like oh you are so smart.

[00:44:33] That’s why you’re on my show And so I think stuff like that, where you can make them and polish them up even better is really, really cool. So I just wanted to kind of say that aside.

[00:44:43] Ian Anderson Gray: And you can even do this, you can even do this eye contact thing. Have you played around with

[00:44:48] Jeff Sieh: I do. It’s,

[00:44:49] Andrew Mason: just about to say that. Yep.

[00:44:50] Jeff Sieh: yeah, it’s really cool. Um, it can get a little creepy. Like you don’t blink for an hour and a half on your show. That might be a little too much, but, um, yeah, it’s, it’s pretty cool too. Yeah. It’s really, really great. Mm hmm.

[00:45:01] Ian Anderson Gray: Yeah. Well, so you mentioned the benefits of Redos for non live sessions. So can you expand on this, how this flexibility enhances the final product?

[00:45:12] Andrew Mason: Yeah. I mean, uh, Redos, I think it kind of goes into what we’re just saying a little bit with the, the sense in that if somebody doesn’t answer the way that you think that they should, or they start going off on that tangent, you’re able to really kind of help assist them. I think what Jeff was saying too, I mean, uh, there are so many cool tools available to us.

[00:45:31] Now you mentioned Descript. I know 11 labs that’s been out for a little while too. My gosh, you can take 30 seconds and. Have them give an answer. You know, it’s, it’s, there’s, there’s so many cool, uh, things that are at our disposal now, uh, and in terms of post production as well, the, the, the quality of being able to do, you know, the single check box.

[00:45:48] I know Descript has the, uh, uh, studio sound, you know, or Adobe’s audio enhance, you know, I, I think everybody’s kind of throwing those around because it’s so easy to use, but it’s an easy win, you know, especially, and yeah, you’ve got to be careful about like, Yeah. Yeah. Uh, how much or little you give it?

[00:46:03] Cause you don’t want them sounding like they’re coming out of the matrix with like the digital voice artifact stuff, you know? Uh, but a little bit, you know, actually really does help the quality of that. But I think the, the freedom of having a redo to get back to that, I think is, Is put some guests at ease knowing that there’s no, there’s, there’s no way that they can go wrong.

[00:46:25] Like if I’m a new guest and I’m really uncomfortable about being on your show, and I know that I have the benefit of being able to restate something in a way that maybe makes more sense or sounds more coherent. Or if I, you know, Call for sneeze or something like that. We can do that over again. It takes so much pressure off.

[00:46:40] Now it doesn’t take all the pressure off. Some people, like you said, Jeff, are just so crazy. Nervous. That’s like, you know, you gotta, you gotta do everything you can to help, uh, help them along. But I think that’s one of those factors that if they know that that box is checked, they don’t have to worry about whether or not they sound perfect.

[00:46:53] And I think we put so much pressure on ourselves to be perfect at first. And, uh, it’s just the difference between, you know, you don’t need a masterpiece even in post production. Hit publish, you know, sometimes it’s just like, we’re trying to make the Mona Lisa and it’s like, this isn’t a work of art as much as it is a conversation.

[00:47:10] And if I want to keep the conversation going, then I need to hit publish.

[00:47:14] Jeff Sieh: So, what, do you have any tips for guest like comfort? You mentioned, you know, trying to make them feel good. Especially when you’re first getting started out for podcasting. I mean, it’s kind of a soft skill that you develop. Like, I have people show up at least 10 minutes before the show. We kind of talk a little bit.

[00:47:30] They know that I’m not out to get them. I kind of give them like, hey, this is what we’re doing. You’re going to go full screen. Don’t, we’re still here. I usually tell people that, you know, like, don’t freak out and, and, and that kind of stuff. Do you have any other tips that you give, uh, to help, like, guests feel comfortable during the interview?

[00:47:44] Because that’s, I think, really a key thing.

[00:47:47] Ian Anderson Gray: everybody.

[00:47:48] Andrew Mason: Yeah. I think just being friendly, like you were saying, you know, people don’t, as long as they feel like you’re not out to get them, you know, the, the gotcha, like even saying out loud, and you’ve done this too, Jeff is, is, uh, this is not a gotcha podcast. I’m here to help, you know, make us both look good.

[00:48:04] Both of our reputations are on the line. So there’s, there’s no possibility in which you’re going to sound like junk and that’s the like either it doesn’t get released if all, you know, all heck breaks loose, you know, uh, or, but there’s no, no world that exists in which you don’t look at in this, I think.

[00:48:20] And then being, Just, I lean way back into that authenticity too, where it’s like, I really do care about you. I really do. Like, I’m here listening to what you have to say because I care and this moment matters and I want to share that with other people. Uh, when people can focus on that, it, It gives them that freedom, I think, from ego to worry about, how do I look?

[00:48:44] What do I sound like? And get into what it is that they’re really there and passionate about sharing about. I think the quicker we can transition them into that space, the better. And those were some really good tactical things that you just mentioned, Jeff, about, Hey, this is what you look like when you’re full screen.

[00:48:57] You know, this is what you sound like right now. Like having that desensitization show up first so that there’s not like a scary, like, Oh, shoot. Like I’m live. There’s the red light, you

[00:49:05] Jeff Sieh: Yeah, right. I used to actually turn off the red light when I would go to people because you could toggle that off because they would go, okay, I’m ready now. And I’m like, well, we’ve been filming for,

[00:49:14] Ian Anderson Gray: hope

[00:49:16] Jeff Sieh: cause that’s when you usually get the best, you get the most relaxed and like, I mean, like, yeah, I’m just, yeah, we’ve been filming.

[00:49:22] I would turn off that red light. Cause I got the best answers. Um, uh, real quick. Oh, this is great from Kira. She goes, Redos, but interviews at East, interviewers at East too. Uh, Jeff Lillory saved our, our broadcast cause we had, uh, technical glitches. Not only was he to redo the questions, but he brought in Ecamm to save the day.

[00:49:40] Yeah, we were having some issues with something and Kira’s a great interview. She does a great job interviewing people. And so we just switched over. It wasn’t that big of a deal, but it was fun. But it does give me a perfect segue into our show sponsor, which is Ecamm, because they are amazing. They are what make this show possible.

[00:49:57] Uh, ecamm. com forward slash Jeff. They’re amazing people. Make sure you check out the community on Facebook and Discord as well. Ecamm. com forward slash Jeff. Save 15 percent by using the code JEFF15 on your first purchase. Um, one last question, because we’re getting, man, see, like I said, Andrew, we wouldn’t get to all these

[00:50:13] Andrew Mason: You warned me. Yep.

[00:50:15] Jeff Sieh: Cause I, I love this stuff. Um, what are some common like production pitfalls that emerge that, you know, first time podcast, uh, people or producers should avoid? Like things that if I could go back and tell myself when I first started podcasting, this is what would have saved me a lot of time.

[00:50:33] Andrew Mason: Hmm.

[00:50:33] Ian Anderson Gray: Anybody else

[00:50:35] Andrew Mason: uh, if this is, yeah, if this is the first time that you’re kind of diving into, like, I want to have a platform, I want to have an audience, I want to share stories, uh, and it’s fresh to you. Being okay with not being Tim Ferriss or being okay with not being, you know, whoever that person is, that’s the best that you think out there.

[00:50:54] You know, we, we mentioned the, the painting, you know, the canvas versus the conversation, like don’t overproduce it to the point that it just takes so much time. And this has been a really hard let go for me because, you know, 17, 18 years of video production, I want to make it look perfect. And it’s, It’s a personal struggle for me to say, you know what, this is good enough.

[00:51:14] Not another person is going to look at that one time that person coughed. Gotta let it go. You know, uh, and you know, it’s having the control released to say, I’m here. And you mentioned this, I think it was a show or two ago about, uh, you know, acknowledgement, you know, I’m, I’m here to have a conversation with you.

[00:51:32] And so having, uh, you have to have the content show up in order for the conversation to occur. So I would say. Uh, lean into conversation versus canvas, lean into producing and just be okay with the fact that over time, what you’ve created the last three years, if you’re improving is going to be embarrassing and that’s okay, you know, like, I think we all look back to something that was done a decade ago and not just in terms of quality, is it HD or not, but like, oh man, like that was, that was rough and yeah, maybe you’ll delete that.

[00:52:03] Maybe you’ll take it offline, but let’s, you know, uh, I think.

[00:52:07] Jeff Sieh: if you go back, the shorter the beard, the worse the production value is

[00:52:11] Ian Anderson Gray: can

[00:52:11] Jeff Sieh: what happens. Uh, yeah, that’s the way I measure it. So yeah, I totally agree. So, and let’s go with a final question. Cause I want to do one of the, the, the sections we did and then we’ll, we’ll move on.

[00:52:22] So,

[00:52:26] Ian Anderson Gray: spending a lot of time on at the moment. I’m not the greatest short form, vertical video lover in the world, but I’m spending a lot of time thinking about it because a lot of people are. And so like when Well, how do you choose which segments of your podcast to transform into short form content, Reels or YouTube shorts?

[00:52:48] Cause there’s a lot to choose from. How do you, how do you go about doing that? You can find

[00:52:57] Andrew Mason: I’m sure this can happen in a live environment to just probably taking off moments where, you know, uh, there was a mic drop moment somewhere either for the gas jail. Hopefully we’ve said something of value here today. Um, but there’s a mic drop moment, either from the guest to soundbite, something that shows up where it was personally impactful to Jafari and, and they’re like, Oh man, you know, I need to go back to that.

[00:53:15] I think take. Personal note of those as they show up, uh, if you go back through the show, when you’re editing, you’re going to hear, I usually start with the end and work backwards. And I don’t know if that’s the best way to do it or not, but like here, like the punchline, if the punchline is an amazing punchline to just a 32nd, you know, 42nd segment, uh, that might be a good candidate.

[00:53:37] I think AI is Pretty decent at finding, you know, the one line or two, but this is an area I’m still getting experience in too. You know, I’m doing the thing, you know, just kind of like we’re saying, it’s a conversation putting in the reps every single day. And, uh, I was talking to a buddy of mine. He is running reels that, uh, are just mind blowingly good and seeing a lot of traction.

[00:53:57] And I’m like, what are you doing? That’s different. And he said, I feel like it needs an amazing hook at the beginning. So something that just, you know, is, is a one liner that captures people’s attention. And then if I’m bored, even for just like one second, I will cut it out. Like I am ruthless about cutting out for attention span so that these reels are full watchers.

[00:54:18] And he’s like, and my litmus test was my mom. I actually watched my mom scrolling through Instagram and saw how little, uh, thoughts she gave to whether or not she would scroll past something. And so I think we have to kind of get over ourselves to thinking like, Oh, here’s the masterpiece again. Like, no, they’re probably going to scroll through that if you don’t cut out every single second, that’s really, really boring, you know?

[00:54:36] So, um, thoughts from you guys, though. I’d love to hear your tips too.

[00:54:39] Jeff Sieh: So my thing is, I think it’s re it’s a whole new way to storytell. Um, it, it’s a struggle and you mentioned you, you know, you’ve been doing video editing and podcasting for such a long time. That’s what I cut my teeth on too. Um, it’s really, it’s, it’s a new skill set. It’s really hard. You know, we griped about having to go to vertical video, but it’s even harder to tell a story in under 30 seconds or a minute on YouTube and keep them, like you said, going.

[00:55:04] So it’s almost like multiple hooks. You have that hook at the beginning to get them to stop and then you can’t stop. And there, there is this trend now that it’s not so much what they call, um, And what is it called? Engagement editing, where there are all these cuts and jumps and da da da da. People are getting tired of that.

[00:55:18] They want authentic. So it’s, I think it’s a mixture now of getting that hook and then keeping them with authenticity, but also keeping them engaged, which is a hard thing to do. Um, that’s why you see so many of the ones that are funny cat videos, or there’s a, a prank, you know, TikTok thing, or something that shocks you at the beginning, and you finish to watch to the end.

[00:55:38] So, it’s kind of hard to do for an interview show, so you’ve got to really, like you said, have a hand, heavy hand, And chop those up. Um, but it can lead, I think, to people watching your, they go, Oh, that was really interesting. I want to hear what Andrew had to say more about this, because this was really good.

[00:55:53] I’m going to go watch the full video or listen to the full podcast. So that’s what I think. Ian, what are your, what are your thoughts on this? I know you’re kind of, eh, I don’t like shorts, but I know you, you’re, you’re dabbling. Is that a word in the

[00:56:02] Ian Anderson Gray: Yeah, well, you have to differentiate between what you like and what consumers like. And like, I, I’m not mad, I’m not into TikTok or reels, but like loads of people are. So, and if you are wanting to expand your audience, you, you, you have to do this. I, I think that that’s, that’s where I’ve gone. Got to, I think, but the landscape is constantly changing, you know, TikTok before it was like 10 second videos and then they wanted a minute.

[00:56:29] And now they’re trying to get you to do longer. So like up to 10 minutes and we’ve got, we’re in this kind of really interesting. we’ve been told that we should do really ultra short ultra processed stuff, which I think we should definitely be doing, but we should also be thinking about the more raw, authentic stuff, particularly as AI becomes more ubiquitous and, and, and takes over the world and, and all that kind of stuff.

[00:56:59] I actually think longer form as well. So. Maybe like three, four minutes experiment. And that’s the thing. You’ve got to try these things and work out what’s going to be right for you and your audience. And what’s right now may not be right in a month’s time.

[00:57:16] Jeff Sieh: That’s right.

[00:57:17] Ian Anderson Gray: keep experimenting.

[00:57:18] Jeff Sieh: That is very, very true. We’ve got some great comments, uh, first of all, from, uh, Gary Stockton. He goes, I like it when George B. Thomas, who’s another, I need to get him on the show, uh, says on the Marketing Profs podcaster, did, did you hear what that, did you hear that, listeners? Let’s wind that back.

[00:57:31] So I think that’s, that’s great. A great way to engage people, have a hook. And he also says, I try, and this is super smart Gary, I do the same thing. He goes, I try to standardize 60 seconds max so it works on TikTok reels and shorts. Yes, you bet. Repurposing, baby. That’s the way to do it. Um, and this I think is from earlier.

[00:57:49] So maybe, uh, Maurice is watching, uh, earlier. He goes, I keep getting asked by guests to get the questions before the interview. They want a hard list. I don’t vary from, I prefer flowing unscripted interviews though. What should I do? This, you guys tell me if I’m wrong, I would give the guests what they want.

[00:58:05] It’s because you’re trying to make them as comfortable as possible. Thoughts? Ian, I’ll go with you and then I’ll wind up with Andrew.

[00:58:14] Ian Anderson Gray: Yeah, I think you do. You have to think about your guests and making them comfortable, but I think you also need to be, learn to be more intuitive. So hopefully as you go through the interview, you can tell where, whether you are able to ask another question and, and. And it’s almost like asking a question without them even realizing it, that you’re deviating from what’s on the page and they haven’t even realized it.

[00:58:37] I think you need to keep, keep looking at them and making them feel comfortable.

[00:58:42] Jeff Sieh: Andrew, what about you?

[00:58:43] Andrew Mason: uh, exactly what Ian said. The only thing I would add is, um, if you have ever read, uh, Pitch Anything, the idea of prizing, you know, I think now’s not probably the time for prizing, to acting like, hey, if you want to be on my show, this is what you got to do. Um, now’s the time to serve the guest and, you know, like Ian and both of you said, just give them what they want.

[00:59:02] Jeff Sieh: Yeah, thanks for that question, Maurice. I hope that answered your question. And thank you, the amazing audience, for all the great questions you had today. I appreciate you guys more than you know. Ian Anderson Gray, where can people find out more about you?

[00:59:18] Ian Anderson Gray: My website is iegi. me, you can, you can follow me on all the socials. I have scattered myself pretty much everywhere. So it’d be great to just to chat.

[00:59:27] Jeff Sieh: And you’ve got a podcast too, as well, that’s a new one. So talk about your Smart ADHD podcast.

[00:59:31] Ian Anderson Gray: yeah. So there’s a new podcast called the smart ADHD podcast. It’s for smart creatives and entrepreneurs who are navigating their lives with ADHD. and we look at it. Um, interviewing guests, uh, experts, and also creatives with ADHD looking for smart strategies to help. So yeah, it’s been great fun.

[00:59:50] Jeff Sieh: Awesome. Andrew Mason, thank you so much for so much great content today. There were so many, I can’t wait to repurpose this one. This is going to have a ton of stuff in it. Just have to chop it up. It’ll be hard to have a heavy hand, but where can people find out more about you, your services, and all the stuff that you have going on?

[01:00:06] Andrew Mason: Yeah. All the socials is, is great. Uh, as Ian said, uh, YouTube, if you head to YouTube type in the pro guide, all one word podcast, that’s my show. And we do interviews with thought leaders in business technology, creativity and productivity. And if you’re interested in podcast editing and that sort of thing, um, my business is smallpond.

[01:00:24] productions. That’s me.

[01:00:25] Jeff Sieh: Awesome. This has been such a good show. Uh, guys, don’t forget about our sponsors Ecamm, uh, even, uh, Ian’s, I mean, not Ian, um, uh, how, what was it? Oh, Gary says he cannot live. Oh yeah, he can’t do a podcast without Ecamm. So what a great testimonial. You can find out more about Ecamm at ecamm. com forward slash Jeff.

[01:00:44] Uh, do not forget about the amazing toolbox that I have right now. You can find out that at jeffsieh. com forward slash toolbox, totally free. It’s everything I use all my equipment, gear, AI tools, all this stuff. JeffSieh. com forward slash toolbox. Thank you Andrew. Thank you everybody for today. We will see you guys next week.

[01:01:00] Bye everybody.

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