🔔 Gear up for another episode of Social Media News Live! We’re thrilled to have Nick Nimmin with us, diving deep into “Mastering Linkless Strategy on YouTube Shorts.”
From his expertise in YouTube growth to his strategies for navigating the ever-changing digital landscape, Nick’s insights are invaluable for any creator. We’ll discuss the recent changes, the future of short-form content, and how creators can adapt and thrive in this new linkless era.
Get ready for actionable strategies and Nick’s unique perspective on the ever-changing world of content creation! 🚀
Mastering YouTube Shorts: Insights from Nick Nimmin
In the ever-evolving world of digital content, YouTube Shorts has emerged as a game-changer. This short-form video platform, designed to rival the likes of TikTok, has opened up a plethora of opportunities for content creators. In a recent episode of Social Media News Live, we had the privilege of hosting Nick Nimmin, a renowned expert in the realm of YouTube Shorts. Here’s a deep dive into the insights he shared.
The Power of YouTube Shorts
YouTube Shorts, with its 60-second video limit, has revolutionized the way creators approach content. It’s not just about creating bite-sized entertainment; it’s about optimizing content to maximize engagement and reach. Nick emphasized the importance of aligning short-form content with long-form videos to ensure maximum watch time and impressions.
The Big News: YouTube Shorts Dropping Links
One of the episode’s highlights was the recent announcement about YouTube Shorts discontinuing links. This move has significant implications, especially for creators who have been leveraging these links for monetization and driving traffic. Nick shed light on this change, suggesting that while it might seem like a setback, it’s an opportunity for creators to rethink and refine their strategies.
Optimizing Around Topics, Not Guests
Nick brought forth an essential point during the discussion: the need to optimize content around topics rather than guests. He explained that while featuring a guest might seem like a draw, it’s the topic that holds broader appeal. For instance, if a video is optimized around a conversation with a specific guest, the content’s appeal is limited to those familiar with that guest. However, if the focus shifts to a universally relevant topic, like YouTube Shorts, the potential audience widens exponentially.
Repurposing Content: The Smart Strategy
A significant portion of the conversation revolved around repurposing content. Nick highlighted how creators could effectively repurpose their podcasts and live streams for YouTube Shorts. By doing so, they can tap into a broader audience base without creating content from scratch. He emphasized the importance of authenticity and resonating with the target audience, ensuring that the repurposed content doesn’t lose its essence.
The Potential of Playlists
Nick touched upon an exciting possibility on the horizon: the integration of YouTube Shorts with playlists. He hinted at the potential benefits of this integration, suggesting that if creators can drive viewers from a short to a playlist of related content, the originating video could generate significant watch time per impression. This strategy could be a game-changer in terms of boosting engagement and reach.
Monetization: The Ultimate Goal
For many creators, the ultimate goal is monetization. Nick delved into the nuances of monetizing YouTube Shorts, offering valuable insights. He stressed the importance of understanding the platform’s algorithm and aligning content strategies accordingly. While the discontinuation of links might seem like a hurdle, Nick’s perspective offered a silver lining. He suggested that as long as YouTube Shorts provides avenues for creators to monetize their content effectively, the platform will continue to thrive.
Final Thoughts on Short Form Content Strategy
The episode with Nick Nimmin was a treasure trove of information for anyone looking to master YouTube Shorts. From understanding the platform’s nuances to strategizing content for maximum impact, Nick’s insights were invaluable.
As YouTube Shorts continues to evolve, it’s crucial for creators to stay updated and adapt their strategies accordingly. With experts like Nick Nimmin sharing their knowledge, the journey becomes a tad bit easier.
In the world of digital content, change is the only constant. Platforms like YouTube Shorts will continue to evolve, presenting both challenges and opportunities. However, with the right strategies, informed by insights from experts like Nick, creators can navigate this landscape with confidence.
To delve deeper into the world of YouTube Shorts and gain more insights from Nick Nimmin, tune into the Social Media News Live episode dedicated to this topic. It’s a must-watch for anyone serious about making a mark in the realm of short-form content.
This transcript is automatically generated by Descript. Any errors or omissions are unintentional.
[00:00:00] Jeff Sieh: Hello, folks. Welcome to Social Media News Live. I’m Jeff Sieh, and you’re not.
[00:00:04] Conor Brown: And I’m Connor Brown and this is the show that keeps you up to date on what’s happening in the world of social media and more.
[00:00:11] Jeff Sieh: Have you thought about some of this recent news of YouTube Shorts taking away clickable links? Well, maybe you’re wondering about how top creators are navigating this new link less terrain. Maybe you’re just getting started and are going, Whew! I’m glad I waited to get into YouTube Shorts, but what do I do now?
[00:00:29] Well, today’s episode is for you. Today, we’re excited to introduce a guest who’s one of the first people who broke this news and had some strategies to work with it. Nick Nimmin, one of my go to YouTube experts, has delved deep into the world of Linkless YouTube Shorts and has emerged with strategies for creators.
[00:00:46] Nick will unravel his experiences, his discoveries, and his best practices for thriving in this new era. So, sit back. Clear your schedule, clear your mind, and get ready for this week’s episode of Social Media News Live. Nick, how are you doing today, my friend?
[00:01:01] Nick Nimmin: I’m doing fantastic, Jeff. Thank you for having me on. I’m super excited to, you know, talk about anything YouTube, you know, with you, with you today, especially, you know, with this shorts thing, because this is going to impact, you know, a lot of content creators that are using shorts, to, you know, drive.
[00:01:27] Jeff Sieh: Yeah, I know a lot of people like Chris Stone is an Amazon influencer, Connor Brown as well. we do a lot of stuff on Amazon, so this is a big deal when we heard this news, so. I’m excited to talk about it, but I want to let you guys, if you don’t know who Nick Nimmin is, well you’re not on YouTube, but he is a renowned YouTube influencer and strategist specializing in helping content creators grow their channels and maximize their YouTube presence, leveraging his personal journey as a successful YouTube content creator.
[00:01:54] Nick shares practical tips and insights about video creation, audience engagement, and channel growth. His advice ranges from technical aspects like SEO optimization, to to creative elements like content development and delivery. So he’s known really for his accessible and user friendly tutorials. Nick has become a trusted figure in the YouTube community.
[00:02:13] He does, I mean, he just has a great video a couple weeks ago about AI that you need to check out because some that stuff now is just will blow your mind. So you wanna, you wanna go over there because he continues to inspire and guide content creators on their path to YouTube success. Once again, Nick, I’m so excited.
[00:02:27] I know it’s a time jump for you or You’re in the past, I can never get it straight, but I really appreciate you being here today. Okay,
[00:02:41] Nick Nimmin: student, launched for Today Stick
[00:02:42] Jeff Sieh: alright, that blows my mind a little
[00:02:44] Nick Nimmin: Get night time anyway for, you know, this reason. So, so it is all good, fired up and ready to, ready to have the conversation.
[00:02:52] Jeff Sieh: Awesome. I want to do a big shout out to our sponsors, you can find out more about them at socialmedianewslive. com forward slash Ecamm. They are what makes going live on Amazon and all the places in the repurposing that I do possible. Our friends over at Ecamm, you can find out more about them at socialmedianewslive.
[00:03:08] com forward slash Ecamm. Make sure you guys go over there and check it out. Right off the bat. So let’s jump into this news because this was a big deal. So Nick, can you kind of Talk about how you see the removal of these clickable links from YouTube Shorts that impacting creators, especially for those like, we talked about the Amazon affiliates, who really rely on those external links for, you know, their business or affiliate marketing.
[00:03:36] Nick Nimmin: Absolutely. So in the past, if you were trying to bring attention to your business or a particular product or service that you were promoting in some capacity, you can make a YouTube short about it. You could drive people down into the description to click on the link. You could send people to a comment, like a pinned comment, you know, underneath the video to click a link as well.
[00:03:52] So you have two opportunities there to directly send people into whatever it is that you’re trying to get people to interact with. And starting August 31st, which is, you know, just a couple of days away now, YouTube is removing the ability for content creators to send any traffic whatsoever off site.
[00:04:09] The reason that they said that they’re doing this is because spam. So as we all know, when we’re interacting with all these different platforms, there’s the people that are out there trying to add value, and then there’s the people that are out there trying to, you know, abuse this stuff in some capacity and do harmful things with it.
[00:04:25] And because of that, short, because of the to create a lot of shorts. Like, for example, you can go to, you know, some of the repurposing sites and you can upload an hour long live stream and you can get, you know, 30 or 40 different shorts out of that. You can also use animation or animation automation tools to create a bunch of shorts very rapidly.
[00:04:47] And because of this, spammers are using it to basically flood the platform with, you know, 300 shorts per day, just as one example, that are driving people off site, you know, trying to get their personal information, trying to get bank account stuff, misleading people, thinking, into thinking that they won things, but all kinds of, horrible things like that.
[00:05:06] So it’s left YouTube with the choice of. We can let that happen or we can scrape all of the links, that are driving people off site away from that and force these people to at least make longer form content. Now look, I’m going to be honest, the. approach I think is a little bit too much because in my opinion, it’s just as easy to make a video that is a minute and one minute long.
[00:05:31] That is a, you know, horizontal video or even a 30 second horizontal video, compared to shorts. But the difference is in the big humongous hurdle is that When it comes to shorts, they just pop up on people, right? You’re just in the feed and they just happen to you. Whereas, if somebody is going to interact with a piece of long form content, then in that particular case, they have to make the conscious choice to actually click on it, which is going to reduce the, you know, the opportunity those people are going to have, especially since all of that stuff, that side of YouTube with the long form, is all performance based as well.
[00:06:01] So, as soon as people hit those videos, they don’t stick around long, then YouTube will quickly demote those videos. So, it’s good, but I think that they are definitely, you know, taking, an abrasive, approach to the, you know, to the problem. And because of it, unfortunately, because of bad actors, there’s gonna be a lot of content creators that are, you know, maybe, you know, they’re gonna have to either start making long form content and get better at it, or they’re going to have to, you know, find other, you know, ways to, kind of fill up that.
[00:06:28] Bucket, so to speak, of money that is going to be getting stripped away from all the links that they’ve been driving from YouTube over the last few years.
[00:06:35] Jeff Sieh: So, before we get, yeah, before we get to your question, Connor, I want to bring up a, a comment from our friend Chris Stone, he has a question, he goes, What about shorts that we’ve already posted with links? Are they going to be affected? Which, that’s a big deal, especially, I don’t have a ton of them, so it’s not, I mean, I can go back and manually do it if I need to, but what about these people, and I know, like, Chris is a, is a master at repurposing his shows and his Amazon Lives to shorts, what’s he gonna do if he has this big back catalog?
[00:07:03] Conor Brown: second.
[00:07:06] Nick Nimmin: bearer of bad news, but but yeah, when it comes to the, you know, over, you know, the past, you know, few years since they’ve introduced this product, you are going to be one of the victims of this particular situation and you’re going to have to, take a different approach.
[00:07:24] Jeff Sieh: So, are there, just a follow up, sorry Connor,
[00:07:28] Nick Nimmin: Oh no, you’re okay.
[00:07:28] Jeff Sieh: Connor’s looking like, ah, dang it. are there tools that we can use to help, I think you mentioned this in your video, are there some tools that we can use to help batch process this over to change it to, okay, okay, can you give us some of
[00:07:40] Nick Nimmin: So. So the problem that you’re going to have as a creator, if you have a bunch of links in your descriptions that you’re trying to get out is, or that you’re trying to modify in any way, is that you are going to have to manually open up, you know, every individual short, and then you’re going to make that change, and then you’re going to have to save it, and then you rinse and repeat that process.
[00:07:58] there’s a tool called TubeBuddy that is a YouTube specific tool. They’ve got 90 different tools that help. content creators with their, you know, workflow and helping them grow their channels and stuff. But with that particular tool, they have a find and replace tool. They call it a bulk update tool, but it’s a find and replace tool where essentially you can say, out of all of my videos, look for this link or look for this phrase in this link.
[00:08:21] And then you can say, replace it with And the words that you’re going to want to use here are going to be, you know, check the link in bio, or the link is in my bio, or the link is on my channel page, or something like that, so that you can use that text to drive them to your channel page. And the reason that you want to take this approach in terms of changing those links out, is because when, you know, YouTube is taking those links out of the short shelf, they are adding a set of links to our channel pages.
[00:08:49] Now, this is only gonna work well for people that are promoting just a few things, because the, the maximum amount of links that they’ve added to our channel page is 14. So, In that particular case, you know, like Jeff, you’re an Amazon affiliate. So because of that, you probably have a bunch of, you know, different things that you promote.
[00:09:09] So because of that, it’s not going to make a ton of sense to just list all of those on your channel page. So the workaround in that particular case is going to have to be driving them to your bio and that are your channel page. driving them to your channel page. Once they’re on your channel page, then maybe for the people that have the skill sets to do it, building some type of resource site or something like that that you would drive people to.
[00:09:33] And then that’s where you would add all of the, you know, links to everything or start driving them to specific videos that then have those long form videos that then have those links in the descriptions.
[00:09:44] Jeff Sieh: So what, luckily we have, as Amazon influencers, we have a shop page, which we could drive people there, which would have all our content on. So, Chris has a follow up question. Both the links in the descriptions and the comments are gone?
[00:09:56] Nick Nimmin: correct. Yeah, that’s correct. And, and, and I think that the downside of this is, okay, so you mentioned sending people to your, you know, your Amazon store. So if you, if you have those links in your, on your channel page, then in that particular case, let’s say you have a link to your Amazon store, you have a link to your website, you have a link to, you know, some other resources that you have, maybe some other social media accounts, things like that.
[00:10:20] Well, you just. destroyed and I mean we’ll see how it works out but in my opinion I think this is gonna negatively impact conversions in a major way because in the past it’s like hey here’s this thing and if you want to try it for yourself all you got to do is go down to the description and then click on that link and it’s isolated right so it’s like hey here’s the thing you can point to it and all that now people are going to be tasked that are interested in that thing and actually going and hunting it down and you know how it is like you know unless somebody’s really That’s unless it’s really important to them, they’re just going to get distracted on YouTube, right?
[00:10:54] Maybe they’re going to see one of your videos on your homepage, or maybe they’re going to see one of your other links. They’re like, Oh, they’re on Twitter too. I haven’t followed them on Twitter yet. Let me go check them out over there. And then bam, they’re gone, right? So because of that, I think it’s going to negatively impact conversions overall from doing that.
[00:11:10] However, you know, with the volume that you can sometimes get on YouTube shorts, you know, it might end up working out. But, you know, the whole thing, in my opinion, is a bit unfortunate. But, another thing that is a positive in terms of what YouTube is doing, and, this one is. is pretty major. And I think that it’s going to take viewers a little bit of time to get hip to, you know, this adjustment, but they are also adding something called content links.
[00:11:36] So what content links are is if you’ve ever been on YouTube and YouTube shorts, And you’ve been watching a short that has been sampled out from another, another long form video of that creator. They’ve remixed it. There’s going to be a direct link right there on the page that takes you into the long form content.
[00:11:54] So YouTube is adding the ability for us to be able to drive people. To any videos that we want from any short that we want. So we’re going to be able to customize those links and drive people wherever it is that we want. So the downside, of course, is if we send them directly to our bio, then in that particular case, you know, they’re going to have to dig through links or go visit a website or something like that in order to find them.
[00:12:18] But what we’re going to be able to do once they deploy this is we’re going to be able to say, okay, we’re going to create 10 different shorts. out of those 10 different shorts talking about, you know, different aspects of this product, all of them are going to point to this one long form video, maybe where we have a deeper dive on that product, or maybe we’re talking about the advantages of it, and then we’re driving people into like a full blown review or something like that.
[00:12:39] but we’re going to be able to point all of those shorts at one long form video, which I think, is going to be a much better solution than driving people to your channel page.
[00:12:49] Jeff Sieh: That’s a great point. One of the things I want to follow up on just so people who are listening, you mentioned that, you know, I want to see some of these link in bio things are going to work. I know a lot of TikTokers are using a thing called cake, which is like, you can actually put your individual like, products on Amazon on there and have like a little store inside of kind of that link in bio thing.
[00:13:07] And the other thing is, Nick mentioned, TubeBuddy, and I know he’s an affiliate, so I want to give him credit, because he, I think I even got on TubeBuddy from him, but if you go to nicknimmin. com, and that’s N I C K N I M M I N. com, he has his affiliates link there, so if you’re interested in TubeBuddy, and you’ve been doing a lot of YouTube Shorts, go over to his website, click on TubeBuddy, that way he gets all the credit for that, because it really is a really great tool for managing YouTube.
[00:13:34] Alright, Connor, sorry, I’m done. Go for it.
[00:13:36] Conor Brown: No, it, it is all good. I think, you know, is. is a big change and we’re gonna have to kind of think about how are we gonna start promoting stuff within the videos that we’re talking about. Nick, in your awesome video about this change, you mentioned how creators are gonna start To focus more on those calls to action, like verbally or doing some sort of cue within the videos, rather than relying solely on those links in the comments and the descriptions, things like that.
[00:14:03] Could you elaborate on some of those best practices? You’ve been doing this for a long time, way before the Shorts product came into the game. So, when it comes to calls to action in videos, what are some best practices?
[00:14:17] Nick Nimmin: Well, in that particular case, when it comes to, to shorts, you know, another creative option that people are going to be able to do is if you are somebody that, that can build websites and you can look at a website, cause you know, not everybody can do this, but if you can build a website and you can look at it and you can say like, okay, is everything easy to understand?
[00:14:34] Is the, you know, things I’m trying to bring attention to are those prominent blah, blah, blah. Like if you can go through all of that and you can build a website that can list all of the things that you have, then in that particular case, you can just. Say your website in the short. So you could say like, Hey, find out more about this at, you know, best creator tools.com, which is my website by the way.
[00:14:51] and then that way that that kind of burns that into the video itself and it keeps the person from needing to go and hunt for the thing that you’re bringing attention to. But again, it puts us back into that scenario to where people are gonna have to dig around a little bit in order to find what they want.
[00:15:09] So the next step, and that would be. Go to bestcreatortools. com slash toaster, right? Like if they’re, if they’re looking for, you know, a toaster or your name, you know, if it’s your, if you, if it’s your, you know, if it’s your personal website. So it’s like your name slash toaster for that particular product.
[00:15:24] and then in that particular case, you know, it would make it a little bit easier for people to find. but I think, you know, adding those types of calls to action. To, it will make it, you know, a little bit easier, but it also adds to the skills that you’re going to need or the money that you’ll need to invest in order to, be able to take advantage of something like that.
[00:15:41] Jeff Sieh: Gotcha. So, Chris, once again, he goes, I agree, he’s overwatching over on LinkedIn, he says, agree with Nick, adds a speed bump, yeah, and he also had mentioned earlier, like, this is what we get for, on rented land, which, it’s just part of, like, what we have to deal with, and also, he goes, if, do we know yet if the link is removed altogether, or is it, the text remain and just becomes unclickable, because I know some people like to copy and paste this stuff, but that’s even, I think, a bigger speed bump, but what, what do you know about this?
[00:16:09] Nick Nimmin: the text is, you can, copy and paste the text. The text will remain there. but the, the ability from the, for them to click it is going to go away. So, for desktop users, It won’t be as bad, but for mobile users, you know, trying to copy and paste something on a mobile device is going to be a little bit of a challenge.
[00:16:26] So because of that, I think it’s still going to have a negative, you know, impact. but yeah, they can absolutely copy and paste that link, if, you know, if that was the, the way that you would prefer to have them do that.
[00:16:37] Jeff Sieh: I’m sure you know this, but are, where are people consuming the most content from YouTube? Is it on a mobile platform? Is that, I mean, is that
[00:16:44] Nick Nimmin: Yeah, mobile devices. That’s why I mentioned the mobile thing. Yeah. So, so, yeah, I think it’s 80. I can’t remember the exact number off the top of my head, but it’s over 80% of the viewership on YouTube comes from mobile devices. YouTube TV is eating into that, right now because YouTube TV is like the The fastest growing viewership right now, but mobile devices are where most people are consuming content.
[00:17:03] So just as a little side tip for everybody, when it comes to your thumbnails, when it comes to how you’re leading people around your channel, you know, hitting video descriptions or hitting your channel pages or going down to pin comments or leading them into playlists or whatever. Just make sure you’re always thinking about that experience on a mobile device, even when it comes to how you’re structuring your channel page, because it’s best practice to make sure that.
[00:17:24] You know, you have your recent uploads at the top, so you can drive people into that. And then from there that you start organizing the content based on the content that’s currently driving the channel in terms of the interests that people have that are coming in the most. And as soon as you look at your channel on a mobile device, you’re going to see why.
[00:17:39] Because when you land on a YouTube channel on a mobile device, you have to scroll a bit in order to, you know, start getting into more and more of the content once you get past that, you know, very top playlist. So, so you definitely want to make sure that you are. Taking the viewer experience through your own content and channel on a mobile device, you can, you know, make sure that you are optimized for that.
[00:17:58] Jeff Sieh: so on that note, and I’m going to geek out about a little bit and go down a little rabbit trail, which I never do on this show. but, I just saw a great video from TubeBuddy, actually, and they were actually taking some stuff that Mr. Beast had said on another show, and saying that maybe thumbnails aren’t as important as much as the autoplay feature, like when you’re, when you’re going through a mobile device, you see, like, the five seconds of the video, and that’s enticing people to click more, and Mr.
[00:18:24] Beast, if you guys do not know, he is, like, a huge, I don’t know if he’s the most watched, but he’s the huge on, on YouTube. but he actually optimized his thumbnail so it fits in with those first five seconds, which is, I was like, okay, kind of blown away about that. What are your thoughts about optimizing for YouTube using, because we’re talking about mobile devices now, with those first five seconds?
[00:18:47] Like, have you experimented with doing some, you know, on those first autoplay seconds? Does it make a difference or not? I’d love to know
[00:18:54] Nick Nimmin: Absolutely, it does. So, so first off, when it comes to thumbnails, in order to get somebody to see that auto preview, they need to stop for a second. So because of that, you still need to make sure that you’re grabbing people’s attention in your thumbnails. And a quick hack for that, for anybody that’s new to, you know, creating content is the thumbnail, the whole job of the thumbnail is to grab the person’s attention that you are trying to reach.
[00:19:17] So for example, if you are making videos about. you know, camera equipment, then in that particular case, it’s a really good idea to have some type of camera equipment big and prominent in your thumbnail because the people that are interested in camera equipment, when they’re sitting there scrolling on their mobile device on YouTube’s, home feed, as soon as they see that, they’re going to stop because it’s something that they’re interested in, right?
[00:19:37] So because of that, you need to make sure that you are just focusing on the things that will help the people that you’re trying to reach identify that your content is something that they might care about. But then when it goes, when they do stop. And then that autoplay starts, If you can make that engaging in some way, it’s definitely beneficial.
[00:19:54] Jeff, you mentioned, just,when we were first getting started about the AI video that I published. So using that idea, I made the first, you know, very, beginning of that video to where, you know, if the thumb grabs their attention on, you know, creating the AI backgrounds, as soon as the video starts, I have my backgrounds just changing and changing and changing and changing.
[00:20:14] So the eye candy for that is like, whoa, what is going on here? And it all like looks good and it doesn’t look hokey and all of that. and that video, you know, people, you know, responded, you know, heavily, to that. The video that I’m going to be publishing next, which is also an AI related video, I’m doing the same exact thing.
[00:20:30] And I’m, I’m on that particular one. It’s like changing yourself and like, you know, all the different AI tools that you can use to, you know, you with your, you know, YouTube journey. And in that particular video, I’ve spent three days just on the first minute of that particular video. and then like after that first minute, you know, the rest of it, it’s going to be just like a normal video, but I’ve spent three days on that first minute just because of the importance of the audio auto play that you’re talking about.
[00:20:57] Jeff Sieh: That’s really interesting. I, cause, I don’t think a lot of people are talking about that, and so I’m, thank you for, for sharing that. One of the, and by the way, you guys, who are listening to this as a podcast, Nick does, the, the videos he’s talking about, this AI one, will blow your mind, so make sure you guys go check that out.
[00:21:10] And you can find him at YouTube. com forward slash at Nick Nimmin, so that’s where you can find him, just do a search. And like, it’s the first thing that pops up in Google, he’s, he’s way up there, so like I said, we’re lucky to have him on the show today, but check out his YouTube channel, it’s really, really good.
[00:21:23] The question I have next is, so, and we’ll get into this, hopefully, a little bit later in the program, but, you know, YouTube Shorts and TikTok kind of have this rivalry going together. Do you think this makes, that the removal of links makes Shorts more or less competitive with that short form kind of video market that they’re both in?
[00:21:42] Nick Nimmin: Well, I, I think when, when they’re removing a content creator’s ability to make money, easily that it’s a step in the wrong direction. and it doesn’t matter what platform it’s on. Like, I think that, you know, as soon as they’re stripping those links away, and I understand, you know, it’s because of, you know, the malicious nature of what people are doing.
[00:21:59] But, I think that as soon as you start taking away opportunities for people, then it starts, you know, making people not want to do it. because in that particular case, it’s, then it makes you start thinking, okay, well, like in Chris’s case, If he is making a bunch of YouTube shorts for the sake of affiliate marketing and it’s working for him, then in that particular case, he is motivated.
[00:22:20] Okay, hey, this is working. I know that if I make X amount of shorts, that typically X amount of them will end up getting X amount of views, and because of that, I can typically depend on, based on the things that I’m talking about, that at least X amount of people will end up clicking on these links, and out of those people that click, at least X amount of people are going to end up, you know, converting into a sale or a lead, and because of that, I know that I need.
[00:22:42] to make X amount of shorts in order to make that happen, right? So there’s motivation. There’s a reason to do it. when it comes to, you know, if it’s not, if you’re not a creative, right? If you’re not a creative and you’re using it for the sake of business or generating income, then in that particular case, you know, it just kind of strips that away.
[00:22:57] Now people can still make money from ads, but in order to make money from ads and YouTube shorts, you know, you have to get, you have to get. an obscene amount of views in order to, you know, make the ad revenue worth it. But it is good, you know, for growing your channel. And one of the things, the, the long term advantages of YouTube Shorts is that YouTube is building these bridges between short form and long form content.
[00:23:19] I had a friend of mine, he just started a channel and he sent me a message about it. He’s like, Hey man, I uploaded my first like several videos on it. and I went and I looked at, one of his videos. And I looked at his channel because I, you know, had to give him some, you know, hey man, change this, update this, you know, put this information here, make sure you’re, you know, don’t do this at the end of your videos, that whole thing.
[00:23:35] And,I, you know, spent, I would say, maybe 15 minutes on his channel, just on that one video, and then just looking around the channel at what he had set up. As soon as I logged back into YouTube, I saw three of his shorts getting recommended to me, and then I saw, you know, his long form videos getting recommended to me as well, even though I didn’t interact at all with his YouTube shorts.
[00:23:56] So, because of that, and it works in the other direction too, because of that, if you’re watching a lot of shorts from a, from a particular creator, YouTube is now identifying that. They didn’t used to, but now they are. they’re making that connection, in the viewer histories of the viewers. So, because of that.
[00:24:12] The long game and the long term advantage of YouTube Shorts is basically just getting in front of a bunch of new people. And if they’re enjoying the content and they’re engaging with it there, then they are more likely to get shown your long form content as well. Doesn’t mean they’re gonna click on it, but it just means that YouTube is more likely to actually show it to them,
[00:24:29] Jeff Sieh: Got it.
[00:24:30] Conor Brown: that’s awesome. That’s huge. And I think, you know, this change aside, we always know there’s going to be another change down the road with all of these platforms, YouTube especially. So Nick, when you, with that in mind and, and pairing it with long form in both aspects of that, what do you see the future of YouTube Shorts as?
[00:24:51] Especially. As things are changing constantly, look into that crystal ball. What, what do you see this becoming as part of the platform and in a creator’s journey?
[00:25:00] Nick Nimmin: I think that Shorts are a fantastic place for somebody to get started. I think that shorts are going to continue to thrive, on YouTube because, you know, like as marketers, you know, we look at it like, Hey, they’re removing links. What’s going on? You know, this is going to impact us. But, you know, as a, as a creator, you know, as a creative, YouTube shorts are still, incredible in terms of just getting in front of, you know, people that might not have, you know, otherwise seen you like, you know, one thing that in my opinion is, is the best part about YouTube shorts and they’ve intentionally designed it this way is that That there isn’t like a, a strong barrier to entry.
[00:25:34] So anybody at any time, like while we’re making this show, I could hold up my phone. I could record myself just saying what it is that I’m saying right now. And then as soon as this is over, I could post it to YouTube without any microphone, without anything else. Just the audio coming raw from the phone.
[00:25:47] And that video might get, you know, a thousand views, or it might get, you know, a million views just based on somebody sliding up and then bam, there I am. Right. And if they find it interesting or not. whereas. When somebody is getting served the long form content, they have to make a conscious choice to click on it.
[00:26:04] So that requires skill sets on behalf of the creator. it requires them to be able to write good titles. It requires them to be able to come up with good video ideas. It requires them to be able to make, you know, compelling thumbnails as well that, you know, grab people’s attention and, you know, hopefully we’ll get them to, you know, watch it long enough to actually, or to see it long enough to actually click into the video.
[00:26:22] so there’s just a lot more involved when it comes to long form content. And I think that. YouTube Shorts is amazing for new content creators because another big problem is when it comes to long form content, if you’ve never done this type of thing before, a lot of people will start a long form YouTube channel and they’re like, man, I published like 20 videos and I’m getting like, you know, 150 views a video.
[00:26:44] Like, yeah, still 150 people per video, but like, I thought that it would be way better than this. And the problem is that, you know, you’re competing with a bunch of people that know what it is that they’re doing, right? And people have to make that choice. And if you’re not good at helping people identify the content is something that they care about and then compelling them to click on it, then, then you’re not going to be able to compete until you get those skill sets up.
[00:27:06] Whereas with YouTube Shorts. You can just make whatever, right? You can be like, Hey, you know, I, Hey, I’m walking down my sidewalk and I’m sharing some, you know, business tips, you know, about something that I learned yesterday in some podcast, and I’m just sharing it with other people. And then in that particular case, YouTube is just going to show it to people.
[00:27:24] It’s just going to happen to people. And as long as people just keep enjoying that content, then they’ll continue to show it to people. And if they don’t. Then they’ll show it to a nice handful of people and then they’ll, you know, suppress the video in favor of, you know, the content that is keeping people watching and keeping people engaged.
[00:27:39] So it’s a low barrier to entry and it’s motivating. Because, you know, when you have a long form video and you’ve published a bunch of them and you’re not getting a lot of activity, it’ll make you want to quit. Unless you’re, you know, unless you have that tenacity. But when it comes to short form, you can just keep uploading videos.
[00:27:55] They’re easy to make. and YouTube is going to show them to people. So because of that, it just, it just, it’s, it’s motivating because you start to see the results. It’s like, hey, I am, you know, I am getting some traction here. Some of my shorts got a thousand views. Some of them got 10, 000 views. Some of them got a hundred views.
[00:28:10] But I do have those standout videos. So I think I can do this, right? It’s working. So because of that, I think, I think that’s the real value in YouTube Shorts. And for, for even for those, you know, of us that are, you know, experienced at this, like myself and you guys, when, you know, when people are watching YouTube Shorts, it also gives you the opportunity to capture a different type of viewer, the same type of viewer in a different environment.
[00:28:33] Because, you know, like if you’re sitting down at a computer, or you’re like trying to learn something, or you’re, you’re settling in for like a long form piece of content, like people listening to the show, for example, then you know, you kind of reserve that time for it. And you’re like, okay, hey, 10 minutes, 15 minutes for a video, or maybe an hour for a podcast or something.
[00:28:48] And you know what you’re getting into, and you kind of reserve that time. But with shorts, people are watching shorts, like while they’re on a bus, While they’re, you know, sitting in an Uber, people are watching shorts when they’re in the bathroom. They’re watching shorts while they’re watching TV over here, just because the TV is not keeping them engaged.
[00:29:03] So they’re just sitting there going like this, just looking for something that’ll give them some dopamine. So it just gives, you know, people, you know, the content creators, it gives us the opportunity to reach people in a, in a different way.
[00:29:14] Jeff Sieh: Yeah. I want to bring up a comment again from my friend Chris Stone. He says, you know, the same thing has happened to Amazon influencers. Bad actors have, caused the platform to make major changes that affect everyone negatively. Instead of complaining, we move onward. Yeah, he does a great job of like, we’re just gonna, not gripe and just figure out how, what works.
[00:29:29] Which Nick
[00:29:30] Nick Nimmin: That’s all you can do. Yeah, all these platforms, they’re all so massive. Like, you know, you can, you can stand out front with a sign if you want to, and still nobody’s gonna, you know, nobody’s even gonna acknowledge it unless, you know, yeah, still, yeah, like, you know, yeah, like the only option is to move on and figure out other solutions.
[00:29:46] Jeff Sieh: Yeah, or just roll over and die. the, the question that I have is, how is, does search work with shorts? Because, for example, I have like, and it’s the weirdest thing, I did a shorts, my son did it for me and actually posted it to my, my Amazon channel, that it’s like a practice golf ball.
[00:30:02] For some reason, that thing is, I get a lot of views on it, every week, this stupid, and I get clicks over to Amazon from it. Are people searching for that? Is that why it’s becoming surfaced? I mean, how does search work in shorts? And is there a strategy behind that? kind of with, with, with what you plan?
[00:30:19] Nick Nimmin: Absolutely. So when it comes to shorts, they do show up in search results. They also, you know, they will also fall into their general recommendation system. So YouTube is trying really hard right now to pull people into the short shelf and just get viewers, you know, more used to interacting with shorts.
[00:30:34] So because of that, even on YouTube’s homepage, you know, on a computer, you’ll still see shorts. On TV, you can watch shorts, but when it comes to search specifically, if you optimize your short for search, as long as people respond to it, you know, when they are looking for that particular term, then in that particular case, you know, it might, you know, end up bringing in a decent amount of traffic.
[00:30:53] In fact, and you can see this in your analytics, if you go to trap your traffic sources report for each individual piece of content. You can see exactly where the views are coming from. So you can actually attribute that to, to, to the, to, to search Jeff. But, like the best short on my channel currently, it like, almost all of the traffic format is, is from search instead of being from the, the short shelf.
[00:31:16] Jeff Sieh: Gotcha. The other question, as we get into, this is, we’re going to start moving into, like, strategies for this. And I’ve noticed, because I also follow you on TikTok, and I see both of your kind of vertical… Kind of content you’re putting out there, like you did a tour of your music setup, which I thought was fascinating, but I saw it on TikTok, and I did not see it on your short shelf, and I went there to see, okay, I’m like, so why did he post it there and not on his YouTube channel?
[00:31:42] So can you talk about the short form content, where you should put different aspects of it? Is there a strategy behind, I’m going to share some of this, maybe a little personal stuff. Over on my TikTok channel versus on my Shorts channel, which I talk about YouTube strategies and that kind of stuff. Can you talk a little bit about that?
[00:31:58] Nick Nimmin: Absolutely. So when it comes to, vertical content, the default, especially for marketers is, Hey, I’m going to make this one. Vertical piece of content, I’m going to put it everywhere. When you do that, there’s no reason for people to follow you in other places, because in that particular case, they can get the same exact thing from you in all of the different platforms.
[00:32:17] So, because of that, you know, putting unique stuff in each individual one alongside of some of your repurposed content, it gives people motivation to actually follow you in those places, and it’s also, it can also be a testing ground. For content that you’re wanting to publish maybe on your main platforms, but you publish it to test it out on your hobby platform, so to speak.
[00:32:41] So for me personally, like TikTok is an afterthought. I use TikTok to, you know, just kind of put up some extra stuff there so that some people, you know, will find me over there and then I can add some. Some value to them for anybody that’s, you know, trying to learn about YouTube. But I’m also, you know, just kind of casually, but I’ve got like a music video up there that I made an AI music video.
[00:32:59] I’ve got, you know, some behind the scenes stuff and, you know, things like that that isn’t necessarily an ideal fit for the value that I want to provide from my main YouTube channel. So, you know, when it comes to, you know, putting. content on all the different platforms. I think that if you are using all this stuff, to, you know, grow your brand, or to generate income in some capacity, then in that case, you know, be aggressive, go everywhere, you know, use TikTok, Instagram Reels, Facebook Reels, Clapper, YouTube Shorts, like use everything.
[00:33:28] but in my particular case, YouTube is my jam. I love YouTube. I eat, sleep, and breathe YouTube. And because of that, that’s my, the thing that I focus on. and then, you know, TikTok for me is just kind of a place where I’ll test stuff and then I’ll just kind of show people some stuff that might not necessarily have the same, you know, value for the people that are watching my, my videos on my main channel.
[00:33:48] Jeff Sieh: Awesome. Yeah, so I think, I think that’s fascinating because it’s, it’s cool because I even, I did go double check. It’s like why, I’ve always wanted, like I even got my monitor because of you,Nick. I have that big one you used to do on your live all the
[00:34:00] Nick Nimmin: Oh, the G9. Yeah, I’m looking at it right now. That’s what, yeah, yeah. You guys are on it right now. Yeah.
[00:34:04] Jeff Sieh: Yeah, it’s, it’s, it’s amazing, especially for live streaming, because I can have all my stuff up, but, I didn’t see your, your walkthrough of your, and I knew you made music, and I, because I could see little hints of it when you would do the, the live show, and I’m like, oh, and then when you did the studio tour, I was like, oh, okay, I’m gonna dive in and find out how he actually has it set up, what he’s using, you know, using native instruments like what I use, so it was just really cool when you can dive into those, those places, and I think that’s a really cool piece of strategy.
[00:34:28] Connor, go ahead.
[00:34:30] Conor Brown: Yeah, so I think all these things that are updating, always updating, you’ve seen it. We’ve seen it. Algorithms, policy changes. It’s a lot. And, and I think it can be really daunting when you’re trying to come up with a strategy, not knowing what’s gonna come down the pike. So, Nick, based on your experience, you know, you’re so successful and established in running a YouTube channel and a business based around it, how do you advise other creators, to adapt their strategies and maybe even their objectives in lieu of all of the things that are constantly changing?
[00:35:05] Nick Nimmin: Well, I can’t remember who said it, but but there’s some quote out there where somebody said something along the lines of, you know, the only thing that is constant in life, or the only thing that never changes, is the fact that everything’s always changing, right? So because of that, I think that as, you know, entrepreneurs, as content creators, As you know, business people, you know, even if you are, you know, if you work for somebody, whatever the case, if you’re leveraging this stuff in any way, you just have to roll with the punches.
[00:35:30] And every time they make an update or every time they make a change or like this case, you know, where they’re, you know, stripping out the links from shorts, in that particular case, you have to make the call, okay, am I going to abandon this? Or You know, that particular platform or that particular format on the platform, or am I going to try to come up with, you know, another solution for it or maybe a longer play?
[00:35:51] So when it comes to all of this stuff, you know, anybody that I work with, I always recommend that they think long term because, you know, with all of this, you know, the videos that you’re publishing today, people are still going to be watching those videos years down the road. So because of that, When these changes happen, it can impact, you know, some content that you’ve published previously, but when you go multi format, Then it’s kind of like a parachute because then in that particular case, just like investing, right?
[00:36:18] So like when you invest, you know, yes, you can just put everything into mutual funds if you want, but you can also, you know, kind of get a little bit risky. Hey, let me try real estate. Hey, let me, you know, throw some money into, into crypto. Let me, you know, buy some stocks, whatever. And, you know, the whole idea is just to diversify so that if something isn’t working out the way that you had thought or hoped that it was going to work out, then you have these other things that will, you know, support you, so to speak.
[00:36:42] You know, with this content thing, it’s the same. So when you are multi format, then when those things change, people can still listen to your podcast. People can still hang out in your live stream. People can still watch your long form content. But you can still leverage the short form content to bring awareness to all of those other formats, right?
[00:37:04] So instead of looking at it in that particular case, like, hey, I’m going to do all of these shorts just for the sake of adding links in the description and trying to get people to go off site. Instead, start thinking longer, okay? So it’s like, okay, well, How can I make the most? Yes, by, you know, making these shorts and, you know, driving people into these links.
[00:37:21] But if I could actually build a brand around what it is that I’m doing and get people to know, like, and trust me through all of this, these different formats of content that I’m putting out, then in that particular case, I might not get as many clicks, but the clicks that I get… Because people trust me, they’re going to be way more likely to make purchases based on what it is that they’re seeing, right?
[00:37:41] So I’m always a fan of just thinking long term and then also going multi format for the sake of, you know, having those parachutes in the event that, you know, one of the formats either doesn’t work out just because you’re not good at it because we’re not good at everything, or in the Case like we’re dealing with right now with YouTube, where they end up modifying it in some way to where you either decide not to do it, or you have to, you know, leverage that particular feature in another way.
[00:38:06] Conor Brown: Yeah, I think that, that leads perfectly into a, a follow up kind of from Chris Stone, Jeff, if you see that comment. Ever the opportunist, Chris Stone, instead of looking at this as a bad thing, should we instead look of it as an opportunity, doubling down on our efforts while others might be scaling back on their shorts?
[00:38:22] What do you think of that, Nick?
[00:38:24] Nick Nimmin: Yeah, I, I, I think that’s a great suggestion. because, you know, when it comes to things like this, you know, especially as marketers, you guys know how to like, you know, marketers, you know, like we’ll jump from one thing to the other thing to the other thing, and it’s like, Hey, this is working. As soon as it’s like, oh, they stopped links, I’m not going to do it anymore, right?
[00:38:39] So because of that, you know, he makes a very valid point in terms of, you know, your competition, at least in your niche, you know, you might, you know, if you are a marketer, then in that particular case, you know, your competition might have drastically reduced, or it might drastically reduce, you know, once the 31st comes around and people are like, huh.
[00:38:58] Wow, all my traffic just died. What happened? And they start investigating and then they realize what happened if they’re not, you know, keeping up.
[00:39:04] Jeff Sieh: So, on, on, on this point, too, because YouTube, YouTube giveth and taketh away, but let’s talk about what it giveth with, like, so, it’s gonna, end of this month, we’re gonna have it, you know, those things, the links go away in shorts. But one of the things that we kind of glossed over maybe a little bit.
[00:39:22] At the beginning is being able to link to that long form content and I want to talk about a little bit strategies about that because once you know like this is a live show I know Chris does live show podcasts as well and I’m thinking about an opportunity of we’ve been able before to have our our shorts you know we redo like repurposing like Nick will say something amazing on the show and I’ll take a section of that and post it as a short well now we’re able to go to that long form content Do you think that’s a, something that like podcasters and live show people should really lean into now because we’re going to have that ability?
[00:39:56] I mean, it’s, it’s rolling out next month, right? Can you talk a little bit more about that?
[00:40:00] Nick Nimmin: Yeah, I, I think that’s definitely something that people should experiment with. Like we, we don’t know exactly how that’s, you know, how, you know, people are going to flow through that yet. We don’t know how long it’s going to take viewers to get used to it and to realize that, that they can actually click on the links on the screen.
[00:40:13] we don’t know, you know, in terms of our effectiveness of, driving people to click on those links right like in terms of at the end of your short instead of keeping people looping which then could end up hurting the impact of that short do we tell people to you know click on the link for every short or do we have five shorts that we you know put out and those are just for the sake of you know getting us in front of people so that YouTube will show them more of our shorts if they enjoy them and then you know one out of five we try to drive people into that long form right but just experimenting with it and trying to uh you know.
[00:40:44] Jeff Sieh: right,
[00:40:46] Nick Nimmin: I think that’s I think that’s something that everybody should, be experimenting with, especially when it comes to live streams and, podcasts and things like that, and in addition to that, In addition to that, If you have a podcast, You should also have another YouTube channel. if it’s not, if your entire YouTube channel isn’t the podcast, then you should have another YouTube channel where you’re just uploading long form clips anyway.
[00:41:10] you know, if you’re, if you’re in that mode where you’re like, Hey, I’m, I’m in growth mode right now. I’m trying to do everything I possibly can. Start a second YouTube channel, start uploading your clips there on a regular basis as well, so that people can go in there and they can just get bite sized versions of your content in addition to your main channel, Pushing Shorts, where you can also push shorts on that other channel as well.
[00:41:29] Jeff Sieh: Okay, let me, let me dive into this. So we’re going live to social media news live right now because that’s the channel. Social Media News Live is our YouTube channel. And so I just do the live, live show over there. I’ve experimented with doing like. Short stuff, it just didn’t work. But I do the short clips, like short shelf stuff.
[00:41:46] So you’re saying I should create another YouTube channel? And have it… Really? Okay.
[00:41:51] Nick Nimmin: Basically have, yeah. Yeah, like what I would experiment with is I would spend like six months having every show that you do have somebody, either you do it or have somebody else, you know, go through your shows and take out, you know, take out clips, just good segments. So let’s say that there’s, you know, five minutes here, three minutes here, 10 minutes here, and just make regular long form videos out of the show, that would be one channel so that people, you know, you’re using that channel to capture people.
[00:42:17] that don’t have an hour to spend, right? that, that don’t have, you know, you know, two hours, you know, to hang out in a live stream or 30 minutes. Those people are the people that are going to click on, you know, 5 and 10 minute and 15 minute content. and then have your main long form on your channel that you’re currently on right now.
[00:42:32] And then with that, the whole thing there is if somebody wants to listen to the long form content, then that would be the place to go and listen to that. And then with shorts, you can deploy that on both. So, right now, I actually did this with my live streams, to where I started a Clips channel, and then I stopped uploading to it just because the person that was doing it, they ended up not working with me anymore, and because of that, you know, I just never, I just wasn’t motivated to do it, but I’m starting to do it again.
[00:42:55] So, in that particular case, I’m taking my… Long form live stream, which is three hours long. I’m having shorts made from that. mainly doing them through, Opus, I think is the name of the, the, the service for it. But I’m taking, a lot of those shorts and some of them are going to be going on my main channel.
[00:43:13] And then some of them are going to be going over on that channel so that I’m popping up on feeds of people that maybe haven’t ever seen my main channel before. But YouTube is presenting this second channel to them. So basically what I’m doing in that particular case is I’m saying, okay, and I was doing this with the long form content too, and I’ve got some videos over there that have decent amounts of views on them from this same exact thing.
[00:43:35] Like, you know, when it comes to YouTube, If you start interacting with the platform, you’ll notice that even though you’re watching a lot of content in a niche, it might take a really long time for YouTube to show you everybody in that niche. So, because of that, when you spread things out in that way, Then it gives you the opportunity to where YouTube is identifying the viewers that are interacting with this one and they’re putting you in front of, you know, other people like them from that, you know, main channel.
[00:44:02] And then you have that secondary channel that is happening in the same exact way where YouTube is figuring out the people that respond to that and then they’re showing that content to other people like those people. They may interact in similar ways and they may eventually end up getting recommended your main content, especially if you’re driving traffic back and forth, that can kind of amplify that.
[00:44:21] But the whole idea is that you’re giving yourself the opportunity to get in front of possibly more eyes in that particular, in that particular space.
[00:44:31] Jeff Sieh: Wow. My mind is being blown, right now because, that’s why I do this show, folks. It’s the free consulting. But I’m also a member of Nick’s, VIP, so I don’t feel too guilty about it. so, the…
[00:44:41] Conor Brown: to that too, Jeff,
[00:44:42] Jeff Sieh: Yeah, just, but, but I wanted, this is a perfect segue because I’ll be able to do this and not have all these lower thirds up because I use Ecamm, and they give me, actually, the, the, I have isolated video tracks when I’m done with this, so, I’m going to be able to repurpose this for this other channel really, really easily because I have all this in separated files.
[00:45:00] Oh, my mind is blowing, but if, if your mind is blowing too, go to socialmedianewslive. com ecamm, check them out because they are amazing. Okay, Connor,
[00:45:07] Nick Nimmin: Hey, and another thing, another thing really quick, if you are going to take that approach, one huge mistake, and I just want to mention this really quick because I, you know, because you have an interview show. So when, people are repurposing their podcasts and their live streams when they’re interviewing people.
[00:45:22] It’s very common for people to optimize around the guest. So for anybody that’s listening to this or anybody that’s watching this, if you have a podcast or a live stream that you repurpose, instead of optimizing everything around the guest, make sure that you optimize around the topic. Because, like when Jeff publishes this content on, you know, as a repurposed form, if he’s trying to get somebody to click on it, If he optimizes around it being a conversation with me, then in that particular case, it, like the, the qualifier for somebody to be interested in that is they have to be familiar with me.
[00:45:52] But if he starts talking about, you know, if the whole thing is optimized around YouTube Shorts, then in that particular case, they just need to be a content creator and they just need to be uploading Shorts for that content to be of interest to them. So always make sure that unless the person is Like, serious famous, not like YouTube famous, even YouTube famous.
[00:46:08] Like, if it’s somebody like Mr. Beast or something, that’s fine. But, unless it’s somebody that’s really famous, then in that particular case, make sure that you’re always opt optimizing around the topic so you can reach a broader, amount of people.
[00:46:19] Jeff Sieh: That’s great tip.
[00:46:20] Conor Brown: Yeah, and I think, so this might be a clarification and it might not, but podcasts on YouTube. I know you’re talking about long form for live streams and, and things like that. If you already have a YouTube channel and you’re posting videos to it and it’s quote unquote long form, maybe it’s five minutes, maybe it’s 10 minutes, whatever it is.
[00:46:40] And now you decided, I also want to add my podcast. I go in, I labeled it as such as podcast. The separate channel is just for clips, but would you still have the podcasts? On your quote unquote home channel and you have those other pieces of content that, that you’re posting to that channel as well, or how, how does the strategy work for that?
[00:47:00] Nick Nimmin: If the brand is the same and both are long form, then yes. so then that way that channel becomes the resource for that long form content. Now one, one huge advantage that you have right now, and this is a feature that not everybody knows about. so I just want to mention it really quick. so not too long ago, I would say maybe four months ago, my, my timelines all screwed up.
[00:47:18] So maybe four months ago, maybe six months ago, YouTube introduced podcasts on YouTube to where all you have to do, and you can do this with your live streams. That’s what I do. but, but all you have to do is you just add your live show or your podcast. To a specific playlist, and then you mark it as a podcast on YouTube.
[00:47:34] And then it can also show up even if it’s a live stream like this right now. It can also show up over in YouTube music when people are looking for similar content over there. and then eventually they’re gonna also roll out r s s feeds and all of that to where people are, it, it’s an, it’s a whole other area for you to be discovered, on the platform.
[00:47:51] So, just make sure that. If you are putting both long forms on the, on that main channel that you have them set up as different podcasts, so that it goes out to YouTube music that way. And, so that people can also like subscribe to each one on YouTube music. So if they love. Your interview show, but they don’t like, let’s say if you were doing like tips or something in their podcast or just having conversations around the subject matter, then in that particular case, they would know to look for that particular show if they were, into that particular type of content.
[00:48:23] Jeff Sieh: Yeah, that’s great. So we actually do that with this show and I also do it because I produce Guy Kawasaki’s podcast and we also upload it there as well with that. One of the things that you mentioned in your video about the breaking news with short slinks going away is that as of now being able to, you know, take that short and point it to a long form content, you’re not able to do that to a playlist is what they were saying.
[00:48:45] That, I’m hoping they do that because it’d be really great for us podcasters to be able to do a short and point it to that podcast long form content, so maybe that will roll out
[00:48:54] Nick Nimmin: Yeah, at the, at the time of that announcement, they said that they weren’t going to link, they weren’t going to allow links directly to playlists, but based on some of the feedback that they’ve gotten, they’ve mentioned that they were, or at least, you know, people that I know that work there mentioned that they are considering it, just based on the feedback that they got, because a lot of people are like, Same exact thing, like why wouldn’t you if you’re trying to get more watch time right on the platform, or as a platform, why wouldn’t you, you know, link in the playlist?
[00:49:20] So yeah, fingers crossed that they, do that because that’ll really be incredible being able to drive people into entire series of content with the. The root of that being a YouTube short, because then in that particular case, because, you know, just for clarity here for anybody that’s listening to this, like, what YouTube is ultimately going for is how much watch time they can generate per impression for every surface of the platform, every page of the platform.
[00:49:45] So because of that, if We can start driving people into playlists from YouTube shorts, then what can end up happening, as long as it’s designed like the long form content, then if you can basically attribute people going from that particular short, just like we can with the long form, into that playlist, or into a longer piece of content, or into multiple pieces of content, then that originating video is generating tons of watch time per impression in the session that somebody is having on YouTube.
[00:50:18] And because of that, those originating videos where you can drive people into more videos, they end up getting more traffic because they can expect more watch time per impression because you’re sending people through the chain. if they can do that to YouTube Shorts, and as long as it’s designed in the same way, which we’ll find out if they add that, then in that particular case, you know, that would be also a great way.
[00:50:39] To where if you can perfectly align the, the topic and what it is that you are, you know, talking about or sharing or showing in a YouTube short to a playlist of other relevant content that that viewer also enjoys, that could, that could also help the short blow up as long as it works the same.
[00:50:57] Jeff Sieh: That’s, that’s awesome. Cross, fingers crossed that that works. The last, really quick, I just want to mention this for, because we’re talking about a lot of this news. There’s some potential TikTok, changes, and I’ll just let, Nick mention this just a little bit, but they’re actually, and this is from TechCrunch, they’re talking about, now this isn’t confirmed, reportedly banning, links outside.
[00:51:15] To ecommerce sites like Amazon. So, I just, they want to keep it in the walled garden. They want to have people go to their TikTok shop, which rolled out a couple months ago, I think. I want to know, Nick, how do you think that, you know, we talked about, you know, making it harder for people to make a buck. how do you think this is going to impact creators who promote products from, you know, these platforms, like they do on, on, YouTube?
[00:51:36] Nick Nimmin: I think if people, need attributable links for tools that are not available in the TikTok shop, then in that particular case, it’s going to cause a lot of people to leave the platform. I think if, TikTok is crediting them in some way, kind of like YouTube Shopping does as an affiliate, And they can keep people in the platform, and then they drive people out through the TikTok links.
[00:51:57] As long as it’s profitable, people will still do it. you know, as a content creator, you know, one of the, one of the hardest things for people to do is just make money from it. So because of that, especially people that are just relying on ads or just on platform monetization. So because of that, I think that If they are still making it possible for creators to make money, then people will stick around.
[00:52:17] But if they, you know, do make it to where like affiliate marketers and, you know, people like that that are using the platform, those people will go away and they’ll use other platforms for it. But, you know, at the core, Just like YouTube, just like all these platforms, you know, it starts with creatives and it starts with, you know, people just making cool content and expressing themselves in some way.
[00:52:36] So people are going to continue to do that. and, you know, there’s a lot of people that just want to get famous or whatever. So people will do it for those reasons, but for, you know, for people that are trying to generate income, if they’re relying on those links, then yeah, I think, I think people will.
[00:52:49] Those particular people will abandon the platform for something else, or they’ll find a workaround, you know, by driving people to their bio or, you know, something like that, which is something that, you know, people already do. And I’m not sure, with that, you know, because you’re the one that actually, shared that with me.
[00:53:03] And I’m not sure if they’re banning just places like Amazon or if they’re also banning, like, personal websites. Like, would I be able to link to my personal website as an example? If so, then that would be the solution to, you know, that particular problem.
[00:53:16] Jeff Sieh: think that you still can, like, in the, when you have so many followers, but, like, they’re even sunsetting their, their Shopify storefronts, which a lot of people were driving into their Shopify, so, it’s just really interesting, once again, back up all your content, whatever, whatever you’re creating, Because you can hopefully put it somewhere else if this stuff happens, always back it up.
[00:53:34] but Nick, you are the guy I go to for all this. I really appreciate, you giving your insights today. And I mean, seriously, I’ve got to go back and make notes, make changes, start a new YouTube channel, all this stuff I’ve got to do now. but I appreciate your time. Tell people where they can find out, you know, what you’ve got coming up, what you’re working on, where they can find you.
[00:53:51] You mentioned something, your website has a bunch of tools on that. Make sure you give that as well. the floor is yours.
[00:53:57] Nick Nimmin: Yeah, if you go to nimmin. bio, then that basically takes you to my, link tree, where you’ll find, you know, everything, there, but, bestcreatortools. com is where I list, resources. I’m actually, next week I’m going to be adding a bunch of AI, you know, stuff to that as well, because there’s so much cool AI stuff coming out for content creators.
[00:54:14] so you’ll definitely want to make sure that you’re checking that out. And yeah, really between, you know, those two things, you know, you’ll end up finding everything else that, you know, that I bring attention to.
[00:54:22] Jeff Sieh: Awesome. And you’re going to be at VidSummit in October, correct?
[00:54:25] Nick Nimmin: Absolutely. I wouldn’t miss it. Absolutely. Yeah. So, so I’m speaking there. but you know, for everybody that is hanging out here, VidSummit is happening.
[00:54:32] it’s a conference for content creators and it is the conference for content creators. If you’re somebody that is interested in the creator economy in any capacity and you’re making content, VidSummit is a peer event for content creators. So you have a lot of other, you know, platforms that are a lot of other conferences that are more fan based.
[00:54:49] but when it comes to video, Content, in that particular case, like VidSummit is the one that you want to go to. And it’s really cool even if you’re just getting started because, it’s basically a place where successful content creators and people that are either in front of the camera or behind the camera, you know, working behind the scenes with successful creators, they go there to share, we go there to share, what it is that we know about this space, with other people that are getting started and to help each other out.
[00:55:15] Because, you know, it doesn’t matter how far, you know, you get down this road. There’s always more stuff to learn. There’s always so much stuff that is changing and always stuff that you got to stay up to date on. And VidSummit is kind of like the, not kind of, VidSummit is the place, where you go to, you know, just be informed and learn about all of this stuff.
[00:55:31] Jeff Sieh: Yeah, and you can go to Nick’s website to check all that out and get your tickets if you need to. It’s in Dallas, isn’t it?
[00:55:37] Nick Nimmin: com. Yeah, VidSummit. com is, is where you’d go for that. Yeah.
[00:55:40] Jeff Sieh: So, yeah, it’s in Dallas. This is my neck of the woods, so I’m going to see if I can make it over there. So, Connor Brown, the unsinkable Connor Brown, where can people find out more about you
[00:55:48] Conor Brown: You can find out more about me at www. opinion. com and across all socials at www. opinion. Reach out if you need help planning your next Disney or Universal vacation. What a show. What a show.
[00:56:02] Jeff Sieh: Yes, thank you guys for showing up today. Thanks Chris and Gary and everybody who, left comments. Scott Ayers, stop by. All you folks, Tatiana, Teaches, stop by as well. Thank you guys so much. Wouldn’t be able to do this show without you. Thank you for Nick for showing up today. Thank you for our sponsor, Ecamm.
[00:56:17] You can find out more about them at socialmedianewslive. com. We’ll see you guys next week. Bye, everybody.