It’s possible for small businesses to do great big things with their marketing budgets. It’s all about investing wisely.

In this week’s show, Liz Jostes of Eli Rose Social Media shares her secrets for making a big impact on social with your small business budget. We’ll also discuss what you need to know about the new Facebook Pages experience, navigating Pro Mode for personal profiles, and getting ready to face “what’s next” in social media marketing!

SHOW TRANSCRIPT

This transcript is automatically generated by Descript.  Any errors or omissions are unintentional.

[00:00:00] Jeff Sieh: Hello folks. Welcome to another edition of Social Media News Live. I hope you’re having a fabulous Friday. I’m so excited for this show. This is gonna be a great topic. I would love for you guys to sprinkle the love across the interwebs. Let other people know about this show. If they have a small business or starting a small business, and they’re struggling with their marketing and strategy, this is gonna be the show for them.

[00:00:22] So make sure you at mention them down below, call them in. Even if they can’t be in here live, they can watch the replay. We are happy to answer questions afterwards. And speaking of questions, make sure you ask yours. We have Liz here for a small amount of time and it’s like free consulting. So her your questions, it’s amazing.

[00:00:40] Uh, this is what, that’s why we do the show. That’s why Grace and I do the show is because we, uh, are able to, uh, ask people and get free consulting. Um, Grace, how are you doing this morning on this

[00:00:51] Grace Duffy: Sunday? I am doing really great. I’m so excited to have Liz on. We’re just talking about how we’ve known each other since like the mom blogging days, which feels like, it feels like it’s my first evolution as a Pokemon or something.

[00:01:04] So that’s

[00:01:05] Lis Jostes: right. I mean, that’s the least what 12 years ago at. So it’s

[00:01:09] Jeff Sieh: been a while. That’s cool. It’s fun to have those relationships develop. I wanna, speaking of relationships, we got our friend Tim here today. He goes, Hey, Hey, weren’t you just on his show? Not very long ago. Grace,

[00:01:20] Grace Duffy: weren’t you? Uh, he was on my show.

[00:01:21] He was on, he was so he did this crazy 24 hour. Restream. For the lymphoma leukemia society. And, uh, and so I interviewed him about that over at Restream, so it’s cool. So he was

[00:01:35] Jeff Sieh: because I was wondering why you do the show. The truth has been revealed excited for this night. Yes. It’s free consulting Tim.

[00:01:41] That’s the whole way reason I started it. Um, I wanna do a, I wanna show you guys, because we talked about this last week and we are over on Amazon and I do have it highlighted, uh, in the Restream, but uh, I want you guys to check. This amazing microphone. Last week I had the actual, um, the, the Chrome version of the fin, and this was provided to me by he, but this is the Matt black, uh, fin microphone with the red lights.

[00:02:05] I think it looks like Darth Vader. Uh, I think it sounds pretty cool. I love it. So if you’re looking for a new mic and you like the retro look and you wanna not to be like the Croy kind of one, like we had last week, make sure you check out this mic from he, because I just think it looks cool. And I think, you know, gamers could use it and all that sort of stuff.

[00:02:21] But anyway, I’m using that today. Uh, go check that out if you’re watching over on Amazon. So I wanna give a shout out to Ohio for doing that for, for me. So are you ready? Grace? Are you ready for me to hit go on the podcast machine?

[00:02:34] Grace Duffy: I am, but I’m having the on Amazon. I’m having the like, uh, bit rate issue.

[00:02:38] So we’ll deal with that

[00:02:39] Jeff Sieh: off, off the show. We’ll figure it out. Um, later. Yeah. It’s probably something to deal with. Restream but anyway, let us get started. I’m gonna go hit, go on the podcast machine and we’ll get going. Hello folks. Welcome to Social Media News Live I’m Jeff Sieh and you’re not.

[00:02:55] Grace Duffy: and I’m Grace Duffy.

[00:02:56] And this is the show that keeps you up to date on what’s happening in the world of social media and more, and on today’s show, we have our friend, Liz Joseph here with us, and we are talking to her about the new Facebook page experience. And then. Pro mode, which rolled out a few months ago. So if you know, you know, and if you don’t stay tuned and find out, well, even if you do know, stay tuned, like keep watching cause we’re gonna also talk about how small businesses can make a big impact with, uh, social media, which is a big concern these days.

[00:03:28] And then we’re also gonna talk about where you should be investing your marketing dollars in the immediate future.

[00:03:35] Jeff Sieh: So Liz, how are you doing today? And where are you from you? You Memphis, correct? Is that what you said

[00:03:38] Lis Jostes: earlier? I live in Memphis, Tennessee. Okay. But I’m from the Chicago area.

[00:03:43] Jeff Sieh: Oh, so what did you, why did you move to Memphis?

[00:03:45] Was it just like, I have to get down south where everybody’s nice. Why did you, why did you come to

[00:03:49] Lis Jostes: Memphis? Uh, my husband’s job. It was a corporate relocation. Yeah.

[00:03:52] Jeff Sieh: Okay. Okay. Very, very cool. So, um, I wanna do a shout out as well. We, we talked about how at the beginning, but also, uh, our show is sponsored by Ecamm and you can find out more about them by going to socialmedianewslive.com/ecamm slash Ecamm.

[00:04:05] They are actually doing the sale. Now. It ends the end. Of this, uh, month. And so you wanna make sure you do it. If you’re a new Ecamm user, you can get 30% off Ecamm and you use the promo code, July 30, that’s all uppercase, all smashed together. Use that when you do your checkout, uh, 30% off is kind of a big deal.

[00:04:22] So make sure you guys check that out before the end of the month. You can find out more at socialmedianewslive.com/ecamm forage slash Ecamm. All right. So let us get into the show. We have introduce Liz. Oh, I know. I’m trying to, I’m trying to get my things, all my buttons. Right. So Grace got my back. She does like, right.

[00:04:41] Exactly. Um, but if you don’t know who Liz is, Grace will remind you and make me tell you if she is a marketing strategist, she’s a trainer and business owner of Eli rose social media. She is a former marketer. Uh, Liz has owned her own firm since 2011 and is certified in SEO, Facebook ads and social media management.

[00:05:03] Like she said, she’s originally from Chicago and currently living in the land down south. She rolls just the flavor of fried pickles and barbecue, but longs for deep dish pizza. And a proper Chicago dog, Chicago dog fried pickles. So you’re a convert of fried pickles. That’s really funny. I think that’s,

[00:05:17] Lis Jostes: I didn’t know that.

[00:05:18] They existed until we moved down here 19 years ago. And they’re amazing. they’re, I mean, anything fried with a dipping sauce is amazing. Right? Exactly. I mean, might as well be

[00:05:27] Grace Duffy: pickles well, we’re from Texas. So like you can, I was like, I don’t know that there’s a thing you can’t fry, you know, like if there is, we we’ve.

[00:05:35] Fried. We will

[00:05:36] Jeff Sieh: try to fry. That’s right. Exactly.

[00:05:37] Grace Duffy: Yes. We have fried butter. We fry fair enough. Right. So Liz, I saw that you have a podcast too. Real talk, no fluff. So tell us about this podcast. You started with Rhonda as that

[00:05:51] Lis Jostes: you’re the pro host. Okay. Rhonda van Buren. We started this, she actually approached me about doing.

[00:05:57] Uh, we’re both very, uh, let’s say like no nonsense, straightforward, uh, people and just in general, but also the advice that we give our clients, she has a similar, uh, you know, mini agency, uh, like I do. Um, we overlap in a lot of things, but there’s some things I do that she does in vice versa. So it’s just kind of our take in helping small business owners, you know, Practical straightforward kind of advice, um, on all the, on, not just social media, but all the online marketing topics.

[00:06:27] So, um, we’ve done about 15 or 16 episodes so far.

[00:06:31] Grace Duffy: Wow. And how do you feel about podcasts? How do you like it?

[00:06:35] Lis Jostes: well, um, she’s the one who does all the tech side of things and I’m the one who like prepares, you know, the content and the topics and all that stuff. So I think it’s, uh, you know, A decade of blogging, a decade plus of blogging.

[00:06:50] Uh, I think, you know, I’m, I’m still naturally inclined to do the written content preparation. So, so, so we divide and conquer. I’m sure like how you and you and Jeff do to so, uh, yeah,

[00:07:02] Grace Duffy: yeah, exactly how Jeff and I break it down. That’s right.

[00:07:05] Jeff Sieh: He does all. I do all the button pushing. Yeah. And then Grace tells me where I, when I skip things and she’ll get me back on track.

[00:07:13] Lis Jostes: I don’t tell Rhonda when she skips things. So yeah. That’s

[00:07:16] Jeff Sieh: so, uh, we have a question. What is Ecamm? Uh, I just joined the group by the way. Hello? From Puerto Rico. Well, hello to you. Thank you for. Joining us all the way from Puerto Rico, but Ecamm is the software we’re actually using to produce this show with the lower thirds and the moving background and all that stuff.

[00:07:30] It’s an amazing piece of software. So thanks for asking. And then I’m not sure why. Once again, we’ve having some issues. Facebook has changed some things, which we’re gonna talk about a little bit later. But she, uh, unknown user loves fried pickle. So I’m not sure who that is. Let us know in the comments who the pickle lover is.

[00:07:44] Uh, and we will make sure to acknowledge you, who is the pickle lover? That’s right.

[00:07:48] Lis Jostes: The mystery more than one, cuz they’re amazing. My daughtering

[00:07:53] Jeff Sieh: on that. Yeah, my daughter. So if you like fried pickles, I wouldn’t know if you’ve never tried fried pickles, let us know in the comments because if you. Well, Grace will whoop you up a batch and, and send them right out.

[00:08:02] So

[00:08:03] Lis Jostes: they got, if he slices, not the Spears though. Spears fried pickles are just same. Oh, it’s yeah.

[00:08:07] Grace Duffy: It’s Jim over in

[00:08:08] Jeff Sieh: Atlanta. Oh, Jim Jim’s had fried pickles. I’m sure he is had fried pickles. He’s he’s a fried pickle dude. So, uh, Grace, let’s go into our first section because, uh, I wanna, we wanna make sure we hit everything today.

[00:08:19] Cuz we got a pack show. So

[00:08:21] Grace Duffy: uh, oh my gosh. Let’s talk about. So we’re talking about, again, I started off planning the show, thinking we’re just gonna talk about this new Facebook stuff. But then I was, as I was prepping, I saw a bunch of posts from Eli rose link, uh, Liz’s agency. And I was like light bulb moment.

[00:08:38] This is such a more interesting topic and it was talk and it was about making a big impact when you’ve got a small business budget. And in this post I saw on LinkedIn, Liz, you name. Five things as your priorities is like a well built website, content plan, social media strategy, Google analytics, and an ad budget.

[00:08:59] And you talk about, those are the five things you need to have in place to make, uh, big impact. So is this a list that’s in order of importance or priority? Because I see social media’s number three on the list. and you know, and, and so let’s talk about like, you know, is this the order of like, okay, I need to get.

[00:09:18] Marketing in line, gotta short up. These are, is this the list that I should hit in this.

[00:09:24] Lis Jostes: Well, Google analytics is kind of like a part B that attaches to the website, I would say because, um, you need to have your website and it has to be well built. Um, meaning, uh, well, meaning lots of things. Um, it’s not necessarily that it has to be brand new, but it needs to have good content organization.

[00:09:46] Um, have, you know, easy to find important pieces. Information just like content contact information. You wanna have useful information about your products or your services, um, you know, things like that. So the Google analytics, you know, after you have your website, which I’m also, I didn’t specifically mention this in that list, but I’m a huge fan of SEO and SEO is one of the services that we offer.

[00:10:09] But, you know, basically your website is your online homebase And it’s where you’re pushing all your marketing to. So I do think that your website needs to be that step one. And when people come to me and they say, Hey, I need a website in social media. I always say, we gotta get your website squared away first because social media or paid ads.

[00:10:30] that’s your marketing that you’re pushing to your website. So if your website isn’t up to snuff, you’re gonna be doing a whole lot of marketing. You’re spending a lot of money on ads, but then your website isn’t, gonna do its part of the job. so, I do think the website is definitely number one.

[00:10:45] Google analytics is a free tracking. data tool, basically, if you’re unfamiliar with it, that is provided by Google. And it’s just, you create the account, put some tracking code on your site, but that’s how you get a lot of information about like where users come from, what pages are the most visited, your sources of referral traffic.

[00:11:08] there’s all kinds of information because you know, almost everything that you do online has some kind of offline parallel. So in. the pre-internet world, or if you have a brick and mortar store, you can see people who come into your business, You know how many people call you? You even know how many emails you get, You know what kind of questions you get asked?

[00:11:29] Google analytics is basically your way to get that same kind of information, but from people who visit your website, because obviously you have no way to. actually See the people who visit your website. So, maybe that should be like a one B to, your website being step one. Yes. . I would say that, otherwise, with social.

[00:11:50] Every business needs to create some amount of original content. Yes, you can curate content, meaning content that someone else has produced as part of your content mix, but you really need, if you wanna be successful, you really need some kind of original content, plan some kind of content production that you’re doing.

[00:12:12] So I do think it’s important to figure that out too. Because that’s gonna tie into then how you’re using it to market your business, where it’s your social, your email marketing, those kinds of things.

[00:12:24] Grace Duffy: Mm. So we’re focused on small businesses today, which a lot of our audience members happen to be running, or they have their own personal brands and have their own little side hustles that they’re doing.

[00:12:35] So, you know, what that means of course is limited staff, limited time, limited budgets. And so what would you say as an agency owner, uh, is outsourced to you as an agency first and then also, what do you think should, what do you recommend that businesses get help with.

[00:12:53] Lis Jostes: Well, what I get the most requests for definitely is social media management or ads because that’s, um, a lot of people still kind of, they might think of their there’s their marketing, and then there’s their social media, instead of thinking of it as all, you know, one, all of your marketing

[00:13:10] So, um, There is a, like, I get a lot of questions from people saying like, I didn’t grow up with this, or I just don’t really use social media much myself. So a lot of that comes from, um, just like a lack of understanding or comfort, um, in understanding the various platforms. And of course, as we know, every platform kind of works its own way.

[00:13:31] has its own set of best practices. So I would say that, um, managing other social media, or obviously running like Facebook and Instagram ads or Google ads, those would be the, the most frequently requested services that, um, that I get.

[00:13:46] Jeff Sieh: Mm-hmm that makes sense. Yeah. So, um, real quick from our comments, uh, let me pull up some stuff.

[00:13:51] Uh, so. Mitch says those pesky lurking fried pickle lovers. Yes, they are lurkers. But Katie was like, this is exactly what I need. She’s gonna catch replace. So thanks Katie for stopping by and, and dropping in. Yeah, you’re gonna, you’re gonna love this and Jim know your names. Doesn’t show up there. So I don’t know what’s going on, but, um, one of the things, and I know Katie is, has talked about this before.

[00:14:14] Um, but you mention a lot, you talk about invest in owned and that’s one of your favorite sayings. Yes. And that’s your website and your email list. That’s, you know, we hear that a lot. Everybody says, build your list, build your list, podcasts, all, all these episodes build your list. But you know, if you’re just starting out, that can be a little intimidating.

[00:14:32] So what are some of the fastest ways you found to build an email list? If you don’t already have one. . Yeah.

[00:14:39] Lis Jostes: what the it’s always important too, you own your website too, right? So really I, the first point is so many people get so caught up in like the social media platforms. but if Zuckerberg changes his mind tomorrow, Hey guess what?

[00:14:52] Instagram and Facebook are gone. So that’s why you wanna invest in your website and your email list, cuz you can have that and control it and then you actually own it. The email, really some of, to a certain degree, that’s gonna vary. Based on what industry you’re in. So for example, I’ve done online shopping primarily as my almost sole mode of shopping for a long, time.

[00:15:15] So for example, retailers for clothes shoes, I’ll get those. sometimes there’s even like a wheel that spins that’s on the pop-up or that’ll say, if you sign up with us, get 20% off your first purchase or, whatever it may be. If it’s something. like since we’re all in the marketing space, it could be that there’s a free download, but, people, I feel in general have gotten more savvy with that over time.

[00:15:42] And so you can’t just throw up any kind of freebie. The ones that really make me act are ones that make me think, gosh, this is so valuable. I can’t believe it’s being given away for free. if you are more of an offline business, like you don’t have a, super active online presence, just talk about the brick and mortars.

[00:16:02] you can have people sign up at your registers Maybe your POS system allows you to enter or. Go back to paper and, pen and say, Hey, sign up for email list. And we’re gonna email you again, some kind of coupon to return and, buy something in the store, some kind of discount. and if you do a lot of speaking or networking, that’s another great way.

[00:16:25] if you can incorporate that in whatever, like your speaking agreement. is so that the people who sign up to attend, knowingly, give you, and they’re okay with giving you their email address. different industries, there’s different methods of doing it. So it doesn’t have to only be online.

[00:16:43] like I said, you can rock it old school with a paper and pen if you want, but you do need to plan to give somebody, something in exchange. something worthwhile in exchange for that, email address.

[00:16:56] Jeff Sieh: So. I wanna go back to the website stuff because, you know, that’s kind of started everything.

[00:17:00] Everybody was like, oh, like when I first started, I was building websites, like flash based versions. You can thank me later. Oh yeah. That’s how old I am. Um, but we, and we kind of like, that’s just kind of a given now, but we, sometimes we need to go back to the basics because you know, a lot of people just put up brochure wear where it’s just like about us, you know, who I am and my service.

[00:17:22] And there’s not really much there to capture people’s attention. There’s not really there, um, much there to, you know, have a, an offer or whatever. So how do you actually capture, you know, I know you mentioned Google analytics, that’s a great thing, but how do you capture people going to your website and how do you use it?

[00:17:38] Like, do you use a retargeting pixel so you can, you know, target them on Facebook? Do you have it, is it book like book a call? What are some of the best like calls to action that you’ve. Working on websites.

[00:17:50] Lis Jostes: So, um, again, it’s varies a little bit based on industry. Like I have two service providers, one is a commercial cleaner, and one is a roofer.

[00:17:58] And so for example, just offering the free quote or free roofing inspection, you know, something like that. Um, but it there’s the offer, but the, there, another part of it is you don’t wanna just have that. Say offer for a free quote in one spot. You really need to have it in multiple places. So that’s something that I think people might.

[00:18:18] Create some kind of opt-in or they do a popup, they just have it like one spot. So for example, with the commercial cleaner, they do a lot of blogging. They get tons of organic traffic from all the SEO from the blog post. And so we have moved to doing an actual inline clickable button that says that we, we modify the text.

[00:18:37] Space and whatever that blog post is. So say, if it’s about window cleaning, we say, get your free window cleaning quote, and then they click that and they go to the, you know, get a quote form. So, so you can do things where you’re offering some kind of free service. That’s sort of like an entry into working with you, but the part other part of that is make sure that you, um, Or offering that free thing in more than one spot on your website.

[00:19:01] Um, if you are a heavy social user, really just about every platform does have some kind of retargeting pixel. So that is definitely an option. Um, if, um, if you’re very active on social, you have big social followings or you really like to. Different social ads. You can definitely put in place. Um, whatever your preferred social platforms, retargeting pixel is on your website to sort of like nurture those, uh, people who have been to your website through, through ads.

[00:19:31] So that, that is another option. Very

[00:19:34] Jeff Sieh: cool. Okay. I’m gonna throw an audible in here because I know Grace, you you’re jumping a bit, but I gotta ask this. Oh, SEO, you mentioned SEO and that’s something I know a lot of market. Stay away from, or they do it and they do it in the wrong way. And SEO can also have kind of a bad rep in the industry.

[00:19:49] So what should somebody who’s looking to optimize their website? Cause so many people do not do it and do not know what they’re talking about. And there’s a lot of, uh, snake oil salesman out there. What should they look for? And what do you recommend? Like basic steps.

[00:20:05] Lis Jostes: Yeah, so SEO. Yeah. I’m a huge proponent of SEO.

[00:20:09] I mean, I actually do personally for my business, no paid advertising at all. I have incoming traffic and how I’ve built my business of over 11 years, purely from SEO . So I cannot say enough wonderful things about SEO. And I completely agree that it’s something that like over 90% of businesses seem to just kind.

[00:20:28] Bypass. So of course there’s different important tenets of SEO to just understand when you try to. Implement SEO on your website. And that could be a whole episode, right, right. Just on itself. So I think a couple important things to just understand is that when you’re implementing good SEO practices, it’s both on page.

[00:20:48] So like things that a website visitor could see just in. The copy, the use of headings links to other pages on your site, but there’s a lot of behind the scene stuff that you do with SEO. And so when you go to Google and you type in like pizza places near me or something, when you’re seeing that list of search results, that top blue, larger text font, uh, that is the title tag, and then that smaller gray, um, Text beneath is the meta description.

[00:21:20] Mm-hmm . So when you are implementing SEO in your website, every single website page product listing page blog post on your website is a new chance to rank for a new keyword phrase, cuz every page would have its own title tag its own meta description. Alt text for images, all the things that you can kind of do.

[00:21:40] So, um, that’s what you’re actually viewing. When you’re looking at Google search, you’re looking at the title tag and the meta description for all of those pages that are, um, you know, showing up in those search results. I really feel like that when, you know, when I, I train people in SEO, two. Them kind of, that kind of helps frame, like the stuff that they’re doing behind the scenes of their website to how it, so you’re kind of like filling in the blanks for Google.

[00:22:06] You know, you’re kind of inputting that missing information, um, from what’s on your website page to what someone’s searching for. So when you’re implementing title tags, meta descriptions, those kinds of things, that’s how you can start helping your website page. Rank better, but in general too, we’re even seeing this across social platforms.

[00:22:26] A lot of social platforms have shifted to SEO principles, you know, um, of course YouTube because it’s owned by Google. There’s so much SEO optimization that happens there. Pinterest has for years, you know, it’s about keyword usage. Um, not even like the hashtags, but like what your actually words you’re using in the description.

[00:22:46] Instagram’s even started going that way, that there’s, they’re paying less attention to the hashtags and they’re looking at what the keyword usage is in your caption. And then of course, any kind of on platform search. So if you do start learning about SEO, it can definitely benefit your website, those blog posts.

[00:23:04] I like to say that the more links you publish on your website, it’s like the more. Lines you’re casting into the Sieh of Google. Right? Right. So the more, the more lines you catch, you cast, the more fish you catch. So learning about SEO is great for your website, but you also can start really improving some of your social media stuff, too.

[00:23:25] If you do start, you know, getting serious about your SEO. Awesome.

[00:23:29] Grace Duffy: Awesome. Okay. We’re gonna have to do a whole other show on just SEO. Jeff. I had so

[00:23:33] Jeff Sieh: many questions there right now. I was biting my tongue. I had so many questions. I know I was trying to

[00:23:37] Lis Jostes: it as best as I could too. Causes such a big thing, but

[00:23:41] Grace Duffy: yes.

[00:23:41] Okay. Well, we’re, we’re gonna have a show next where like, we, we, we just talk about SEO unbridled, because I have, I have things to say about it too. Okay. Uh, uh, Okay. Bringing back to like social media. So we are bringing we, so before the show, we were talking about how as marketers or, you know, social media, marketers, there’s always like the next thing, right?

[00:24:02] People are always talking about tactics or platforms or like gimmicks. It feels like gimmicks sometimes. And we all know that we need to be on some form of social media as a business, but how do you know which one you should be on as a particular brand? Like, do you have an audit process or a period of trial and error?

[00:24:20] When you, you know, new clients come to you and say, oh, I wanna try this new thing. And you know, I wanna try this new platform. And like a lot of times, like, you don’t wanna stop it too soon. Right. So for instance, example of YouTube, like it takes months to really get traction right on YouTube. And then it, same thing that you could say about any other platform, time periods are shorter, but you know, how long do you advise clients to kind of stick with something before?

[00:24:42] You’re just like, yeah, this really, isn’t where I need to.

[00:24:45] Lis Jostes: Well, I would even say for me, I, even would back it up one more step, because I think there’s a few different factors that come into play because. you want to, think about what is a good fit from, you know, where your customers spend time.

[00:25:01] Right? And of course you can also look at where your competitors are, but there’s a lot of people who have that same shiny object syndrome. So they might have created five or six platforms. So just because they’re, there doesn’t mean they’re posting or they’re, there’s, they’re growing there or that. Or, really getting anything outta those efforts, but then the other big thing is what kind of content do you have to pair with those channels?

[00:25:28] So a lot of times when people get really excited about, oh, you have to do reels or, you know, fill in the blank because those of us who’ve been around for a decade or more, we’ve seen so many must do things, right. So if you really think that, you need to do video, whether it’s for YouTube or reels, You wanna go live on whatever platform, but you or the people who work with you really aren’t comfortable with doing it.

[00:25:57] It’s silly to start going down in that direction. If you know, you’re not gonna really be able to commit to consistently producing that content. So my standpoint with that is more, I don’t want to. Encourage a client to go down a path that they can’t reasonably sustain. So I do think that you need to balance, what kind of content you have, what do you have to work with?

[00:26:21] Like, so, like Pinterest, you need to have a whole bunch of links and be able to create beautiful graphics if you really wanna go anywhere for on Pinterest. So if you don’t have both of those, it’s silly to get started on Pinterest. So again, I just try to be kind of like realistic and practical with that stuff.

[00:26:36] So. that’s why I said even taking that a step back, it’s not necessarily testing something for a period of time though. I would say like, you were saying, I would say at a minimum six months before you just, you figure out if you’re, Really getting any kind of traction there, but also you need to be honest with yourself, are you really pouring all the time and energy that you have into fully utilizing whatever those features are of that platform?

[00:27:05] Because it’s long gone is the time where you could do the bare minimum and get anywhere on social. These platforms between algorithms, the noise. There’s just so many platforms. have Multiple features that you can’t just do the bare minimum and, it make a difference. So there’s that piece to it as well.

[00:27:24] Jeff Sieh: So we have a great question from Annette, uh, river, and she, first of all, she called me and she goes, she didn’t know that Instagram captions work like SEO. Thanks for sharing. I didn’t either. Annette, and that’s why I have this show once again, free consulting um, and she also goes, do, do TikTok captions work the same way.

[00:27:41] So do you know if, um, they’re, they’re start. I don’t know how SEO works on TikTok. I barely understand the platform period, but um, do you know any insights on TikTok? How they’re they’re getting ranked in.

[00:27:53] Lis Jostes: I would say no, just because a lot of times the videos, they have very, very short, um, captions at all.

[00:28:01] So I, I just don’t think that, and you know, and people try to use the hashtags that are trending to try to get their, their, um, videos to show. So like trending hashtags aren’t necessarily tied into the content and the captions are usually so brief. So there’s just not. There’s just not the text there, right.

[00:28:19] For it to be an SEO indexed kind of a thing. And the,

[00:28:22] Jeff Sieh: I would say no, the interesting thing too is I think now they’re starting to be, and on Instagram and TikTok, almost SEO for sound because certain clips yeah. Be some certain sounds, become viral that people reshare or remix or whatever. So there’s now there’s another layer on top of just text SEO.

[00:28:39] There’s like 90 SEO.

[00:28:41] Lis Jostes: Where’s at baby. I keep tell you saying that

[00:28:44] Grace Duffy: that’s right. All when they all operate. They all operated with the recommend recommendation, uh, engine engine, right? That’s true. Thank you, Jeff. Yes. And I saw something where like, Facebook is, is changing it too, where they’re not offering you like, oh, here’s your aunt’s post and your cousin’s post and your best friend’s post it’s like recommended based on your content, which.

[00:29:04] I personally think takes away from why I’m on there, but you know, that’s a, that is a third show that we can have. Right. Right.

[00:29:09] Lis Jostes: As, as an awful, how Zuckerberg just copycat everybody. Right. And it just never works very well. Yeah. Right. That’s

[00:29:15] Grace Duffy: oh,

[00:29:16] Jeff Sieh: anyway, we just can’t have nice things. Um, I know. So do you wanna, are you gonna ask the next question or do you want me to move on to the other one on that Grace?

[00:29:24] Grace Duffy: Oh, well I did. I, well, just very quickly. I, I know this is because you know, you and I are both working parents. All of us are working parents and, you know, schools out, people are taking time off to travel. And so let’s talk about what you do to streamline your work when you’re managing, for instance, multiple clients and still achieving some of that work.

[00:29:41] Sanity. Right. You have any tools or strategies or systems to have in place to help you manage social media? Because social media is like 24 7, obviously. Right. But you can’t do that and you also need to sleep and eat and travel and do all these things. So how do you, uh, manage, um, what, well, how would you manage your clients in your own workload?

[00:30:01] You know, working in social.

[00:30:03] Lis Jostes: Well, first I have to say, I have like four or five contractors, so I’m not personally doing all the things for all the people. So, um, there are certain things that I’m the only one who does like, no one else does SEO or Facebook ads or Google ads or that kind of thing. But I do have contractors who will manage some client social or even write business blog posts for clients.

[00:30:24] So, um, some of my social is also managed by contractors. So there is that as well. Um, I. Um, you know, people. when you’re thinking about handing over tasks, sometimes it can be kind of scary. Yeah. So I don’t think you have to like fully hand over tasks. So like for me, for example, and I, I will also say like Google sheets are part of a really like, just about every process, just cuz it’s so easy to share with whatever contractor, you know, I need to, and you see everything in real time.

[00:30:56] So for example, if I. Tips or advice or quotes or something that I want to have made into graphics. I can go ahead and put all of that in a spreadsheet. I can provide a contractor with like here’s a dozen or so, you know, images to use as background images. I can have, pre-selected two fonts that I wanna use.

[00:31:16] She goes and creates. Them loads them in as drafts. And then I can go back later and put captions, or I can have a whole column in that spreadsheet of what I want the caption to be. So, um, even when you are sort of handing over some of your tasks, it’s not like you have. No connection to them, or you have to 100% give someone else, you know, that control.

[00:31:40] So, um, so, uh, batching, batching work obviously is always wonderful too. Mm-hmm, , there’s a lot of things you can just do at the same time. It really is just the how your brain works too. The more you switch between things, the longer it takes to get those same tasks done. So just how your brain works. You’re better off doing one.

[00:31:57] Kind of task, uh, for longer instead of jumping around. So I definitely, uh, use that batch approach for all kinds of work, whether it’s for myself or for, um, for clients.

[00:32:09] Jeff Sieh: Yeah. So, um, really quickly we have a, um, so over on, uh, Amazon live rich Graham says, yeah, TikTok only allows 150 characters or something like that.

[00:32:17] Yeah. So that’s why that’s so hard for SEO, but Annette river, once again says she goes, I’m a mom of two myself and it gets really overwhelming because I run my business. My customers are our dog owner is the dog owner community, and it’s tricky to do everything. And so this is the common theme that we, we hear a lot and we’ve all struggled with, I think, all the time.

[00:32:38] Um, what is your advi? You mentioned batching and some other stuff, but it’s, you know, ING, we gotta go to the next thing. We gotta put out content. We’ve gotta do this. We’re gonna go on vacation. We gotta have content set up while we’re gone and all this stuff. And we have all this pressure to create constantly.

[00:32:53] What are some other things that you do just to stay sane? You mentioned contractors. Do you sit there at the beginning of the week and plan out your entire week or your month or your year? I mean, what are your, kind of your strategies to stay sane in this place where we’re always having to crank out over and over stuff?

[00:33:10] It seems

[00:33:11] Lis Jostes: like, well, I think one of my other mantras is do more with. So I do think that people get caught into feeling because it’s like the next big thing, the shiny object syndrome, you can just have one or two social platforms. You know, you don’t have to have three or four or five platforms that you’re trying to, uh, manage.

[00:33:30] So I do think that kind of helps. Um, contain the crazy, um, and you know, with the way the algorithms are, back in the day, it used to be that everything has to be unique on every platform. And that’s just not the case anymore. Even if you have the same follower who follows you in two or three places, the fact that they’ll see that same exact post is so, so slim that that’s also, just really not a concern.

[00:33:56] I think another thing. Again, because of algorithms and just how many things people don’t see, you can repost stuff you’ve already posted again. if you have podcasts, if you have, blog posts, if you have videos that you’ve made, it’s not like, because you posted that once you can’t post it again, six months, nine months a year, into the future.

[00:34:20] So you can even keep track of. Again, depending how organized you wanna be. So I have, some, a couple spreadsheets for a couple clients that they have, like, one of them is in the food world, So I’ll keep a list of their products. keep a list of their recipes and keep a list of their blog posts.

[00:34:38] And I actually track what dates they were used. So that way you can go through that. And then Go through that again. So you can be sure because that’s the other thing, too. If you wanna keep repurposing your content, if you’re not keeping track of it in some way, you can be like, wait, did I post this before?

[00:34:54] If you go that route, which you should. because That’s good, useful content, assuming that it’s evergreen, like it’s still relevant, but, you can just keep track of when you last posted it and that way, you can post it again. So don’t think that even though you’re creating content, you have to endlessly be creating content.

[00:35:13] You can reuse content you’ve already created again and again and again.

[00:35:17] Jeff Sieh: Right. It’s a great example of this is I use a Gora pulse and I have a cue. So I chop up this show constantly and repurposing it out. And you could set for like how many times you want it. You know, cycle. And so it’s great for me because I had to do some stuff, getting ready for prime day.

[00:35:32] And, um, I already had my, it just was there and it just, I didn’t feel the pressure that I always had to put new stuff in there. I already had a queue full

[00:35:39] Lis Jostes: of it. Missing letter does that too. If anybody has used that as a tool, and like you said, for any kind of video or podcast, you can chunk it up into smaller sections too, to have like one piece of content can, can.

[00:35:51] We used or one blog post. If you talk about five tips to do something, you have that blog post, but then you can make some kind of graphic or short video talking just about each individual, um, tip. So then you have five more pieces of content. So, right, exactly.

[00:36:05] Jeff Sieh: So I wanted to do a shoutout. Uh, our, our friend Sabrina is saying she’s watching over.

[00:36:09] LinkedIn says I am loving this show. Well, we’re loving that you’re loving. We love that you love the show. because you’re amazing. Thank you so much for, for doing all this. Um,

[00:36:18] Grace Duffy: I don’t think we could do a show without Sabrina. Like I, I think I feel untethered until she says hello.

[00:36:23] Jeff Sieh: I know, I know like where’s Sabrina, she’s not here.

[00:36:25] Something that’s happened. She’s grounding. That’s right. She’s very, she’s. She is a faithful support of the show and we appreciate you Sabrina. Um, let’s move on to our next sec section because I know Grace will yell at me. If I don’t get to the stuff she really wants to talk about. Um, So there have been two recent Facebook updates that have the social media managers a little bit grumpy.

[00:36:44] That’s, that’s really more than that, but, uh, the new pages experience and pro mode for personal profiles. So according to a post from Mari Smith, the new pro mode on personal profiles and the new page experience on business pages looks almost identical. You can tell, which is which by the section at the top, right.

[00:37:03] That will either say profile or page and a category. So let’s discuss these because, uh, let’s start, start with the new page experience. I actually had to go change my profile photo. Because I couldn’t cuz I was using the same profile across all my social media and I couldn’t tell what when I was on. So I went and changed it so I could see it.

[00:37:19] Some of my friends like pig Fitzpatrick actually has one of hers, black and white. So she knows which one she’s on. It’s really frustrating. But let’s talk about this, uh, new page experience. And, and by the way, if you have this new page experience, uh, for your. Or your clients, you know, dropping an emoji down there, how you feel about it, let us know what you think about this new stuff going on in Facebook.

[00:37:41] Um, because I’m really interested, but what are, what are your thoughts, Liz, on this, uh, new page experience? Well,

[00:37:47] Lis Jostes: building off what you just said, I’ve had people who manage multiple pages who have said to me, Hey, two of my pages were just turned into profiles because that’s how similar, right? Some of the parts of the new, so that’s something to know, like if you’re feeling like I don’t really know what just happened because there’s things like you can put in like, Your religious and political affiliations and you’re in, you know, places you’ve lived and things like that, that you only see on profiles.

[00:38:15] And those are now parts of pages, business pages. So that’s really weird. Um, it’s, uh, personally like my few things definitely look at your intro because that, what was the short description used to be 255 characters. And now it’s about 100. So as I’m seeing pages convert, You’ll have some kind of truncated version, like the first 100 or so characters.

[00:38:38] It just stops. So it stops like mid word right. Or mid sentence. So definitely check out that now it’s called intro. Um, cuz you’re definitely gonna have to rework that. Um, the tabs underneath the cover photo, like cuz page templates are gone. I don’t know if that’s temporary or forever, but we used to be able to change the page templates have not found that at all in the new pages experience those tabs.

[00:39:05] They’ll, they’ll give you an option. They pretend like you can customize those tabs. You cannot reorder the tabs at all. Mm-hmm and most of the tabs, um, they’ll show. Um, they’re checked, but it’s grayed out, so it doesn’t let you uncheck. So there’s just a few kind of at the end that you can decide to turn on and off.

[00:39:24] Um, but that’s really frustrating because, you know, depending if you have lots of videos or photos or you do, or don’t use reviews, for example, um, you might want to be able to change the order. Based on which tabs are more relevant for your business and you can’t do that anymore. Another thing I noticed too, for one client, who’s done lots of lives.

[00:39:45] He has a video tab and it’s separate from the live tab. So for whatever reason, the videos are split into two tabs, not sure what that’s about. Um, just a practical use. , I think it’s a lot more keystrokes or clicks or whatever, right. Because you have to actually switch into and then remember to switch out of yes.

[00:40:05] To go back to your, so I know not everybody’s like us where we’re in multiple pages, but I do have clients that have more than one page. And so you do have to do a lot more switching back and forth, which you didn’t have to do before. I’ve even already had a client who has, um, like an affiliated business.

[00:40:22] Who clearly was using Facebook as that page. And then she visited her other page and then she was leaving comments as her other page because she didn’t switch back. Yeah. You know, so, um, so that’s definitely something to be a aware of as well. So those are kind of my initial, um, you know, observations for the pages that I, I admin

[00:40:42] Jeff Sieh: and I haven’t checked yet.

[00:40:43] Does it look different on. Or is it still, I mean, has it rolled over to the mobile experience as well? Um, cause I have not checked that yet and I’m sure cuz I know a lot of people like my wife, that’s all she’s on is Facebook on mobile. And so I don’t know how that’s gonna work. Um, Sabrina does say, she goes, all of my clients have the new page experience and it’s um, you know, it’s different, but once you get used to it, I can roll that.

[00:41:03] Well, you could roll with things a lot easier than I can. Sabrina. I got really grumpy when they started messing with this stuff and that, and interesting, cuz Zuckerberg said like, they’re gonna, it’s gonna be easier for you to do video content and it’s gonna highlight other things. It’s gonna be easier for pages to get their thing up there.

[00:41:20] I went live the other day and nobody saw anything which never happens. Yeah. So something’s still broken and it’s just really fr frustrating for creators. So anyway, yes, I’ll quit rant.

[00:41:31] Grace Duffy: But, uh, well, it’s a pretty, you know, it’s a pretty common grumble these days, that organic social is down. Like the old tactics aren’t working anymore.

[00:41:38] The summer slump attention spans. What have you, you know, and so this new page experience came with a lot of big promises, like the better engagement and, you know, you’d have better control. So based on your observations, working with your clients and on your own pages, has this new page experience helped improve organic reach on pages or is it helping with engagement at.

[00:42:00] Lis Jostes: No, , I don’t see any difference in, in that. It’s just more of just like the look and, and the features that are the, the features of the page, which more like, or the info fields or the tabs. That’s really the only kinds of differences. that I’ve noticed from it. And I have had some clients whose, um, pages were converted over weeks ago, the fear amount of weeks ago.

[00:42:24] And, but then this week, and probably you guys have seen this too. Every time I visit the page, it was counting down like three more days until this page gets. So I think yesterday or today it was kind of like the, where the countdown was ending. So it’s very possible that, um, just about every business page is gonna be converted to that new look, you know, by this weekend.

[00:42:45] Yeah.

[00:42:45] Jeff Sieh: So Yippy, um, Sabrina echo. It is not easier. Okay. In all caps. Yeah. So she gelling at, at us, not us, but at the Facebook. So, um, let’s really quick breeze through this because I don’t think I have this yet. And I know you don’t have it. Um, if somebody has this down, let’s note down below, but it’s the new pro mode for personal accounts.

[00:43:07] So it’s so confusing when they do all this stuff at once. Um, so back in December, as a test, Facebook said, there’s no need for a business page. If you’re a creator, building a presence on your profile. So promo promise to provide insights like audio it’s growth, uh, to open up monetization features through stars, paid online events and bonuses.

[00:43:24] Uh, let univer, uh, users participate in the Real’s bonus play program, which I have done. And we covered that. Uh, Molly Mahoney earlier this year and allows creators to build a falling more as a public figure, but still publish content to friends only. So other than the ability to publish content to friends only, do you see any other benefits for using pro mode versus a business page on Facebook?

[00:43:44] Liz?

[00:43:47] Lis Jostes: I can just be the cynic, but I feel like there’s no way they’re not gonna end. Um, having it that , you’re gonna end up facing the same algorithm problems, right. That business pages are. And it’s so interesting because for so many years they built up the business pages as like, these are meant for these reasons.

[00:44:05] These have the features, like you have the insights you can advertise and make money. And that was some of the distinguishing. Differences. And of course now they’ve taken away with this new pages, some of those ways, I mean, I know there’s some of those page templates, like people who are big video creators, mm-hmm, , their business page are completely different.

[00:44:24] Right. You know, than other businesses. Or if you have, you did a lot of services, you could really build out like your services section. So it’s interesting because they’ve really removed some of the elements that made the business page more businessy. And then they’re kind of introducing this hybrid profile that takes in a lot of.

[00:44:41] Business stuff. So, and we all know that, you know, Facebook doesn’t like anyone to get anything for free. So when they start talking about you being able to make money off of this, you know, pro profile, right. I, I, you know, maybe in the short term, cuz they want people to start using it, they might, you know, the algorithm won’t be harmful, but I, I just, I can’t help, but feel that there’s detrimental a detrimental future.

[00:45:06] right. For those, for those creators. Right. We’ve just seen it too much, you know? So,

[00:45:12] Jeff Sieh: so I I’ve got some great comments here. Uh, yes. Sabrina says, Liz says, no, totally right. No, no difference. Just more work. Uh, Jim says, the problem is eventually you are gonna have to adapt or things won’t work anymore. Yeah.

[00:45:22] Which is not the countdown I think. And so Sabrina does have the new promo. How do you know that you have it Sabrina? Um, and that you can switch back and forth, cuz I am unclear on this, Jim.

[00:45:33] Lis Jostes: Also, I think you have to go looking for it. I don’t think they prompt you. You have to actually go to like your settings and your profile and then you can turn it on.

[00:45:40] Jeff Sieh: Cause a long time ago I switched to, I have a kind of creator profile for Jeff Sieh and I was able to migrate some of my personal people over to that. And I, so I’m just, I don’t. Uh, it’s crazy dogs and cats living together. Um, I switched to promo in the past, but switched back because when I did a live event, it would only allow me to invite followers and no longer friends lists.

[00:46:00] And, uh, yeah. So she’s Serena goes, Liz is so right. There’s no difference. Um, and so, yeah, it’s just, it’s so confusing, but you know, what’s not confus. Our friends over at. Ecamm see how I segue that just so easily. So beautiful. This so seamless, but yes, you and you don’t need algorithms for Ecamm that’s, what’s so amazing about it.

[00:46:21] So if you’d like to find out more about how we are producing the show, even though I’m hitting the wrong buttons and messing up today so much, uh, you go to socialmedianewslive.com/ecamm for slash Ecamm. They do have a special this month where you can actually get 30% off. If you’re a new user, if you use the promo code July.

[00:46:37] So make sure you guys go do that and use that promo promo code July 30 before the end of the month. And, uh, yes. Um, you can find out more about it at socialmedianewslive.com/ecamm slash Ecamm and now it’s Grace’s turn, she’s been chomping at the bit to go over this, this next part. She’s like Jeff.

[00:46:53] Grace Duffy: Hurry.

[00:46:54] Go, you’re fine. And you’re not messing up at all. You are. You’re doing great stuff. You’re doing great problem today. All right. I’m gonna let you know, like we are headed into a very panicky time right now and I’ll just leave it that, you know, budgets are tightening business are showing up resources and people are being very cautious right now.

[00:47:14] Now you have owned your agency, Eli rose. 2011. And if we were to count and I tried to do this the other day, the number of platforms that have come and gone since you and I been doing this, Liz it’s a lot. And that I know, and in that time we’ve seen the rise of live video tools, things like Ecamm, which makes us so much easier to do.

[00:47:34] I mean, Jeff and I have been doing this for like, I don’t know, over. Five seven years and just remembering what it used to be and how easy it is now to just log on mind blowing. We have better social media management tools. We mentioned a gore pulse missing letter, and then we also the adoption of more creative tools.

[00:47:51] But at this moment, you know, so there’s, there’s just a lot, there’s a lot going on, but what is the most common marketing challenge that you are seeing among clients or even marketers right now? And how are you helping them to overcome it? Like, what are, what are people doing to prepare for this panicky?

[00:48:08] Lis Jostes: Well, I think one thing for sure is, um, if you. Have been doing, you know, Facebook or Instagram ads. Those are definitely costing more. Um, so that’s one thing that if, um, that’s something that’s been part of your marketing for a while is probably not working the same way. Um, so there are some different things that, you know, obviously you can keep testing different, um, options.

[00:48:35] Um, I just recently, for example, did a test of. Facebook story, Facebook, real Instagram story, Instagram, real of the same video and shockingly Facebook story kicked the ass of the other three by a lot, which, you know, when you hear reels, reels, reels, reels are the thing like Facebook story was the one that got this incredible, like landing page view.

[00:48:56] So. So, you know, you never know, so maybe, uh, you, you can keep trying to do the same thing you’ve been doing, but maybe change up some, you know, something in that. So don’t necessarily walk away from Facebook ads or, or Instagram ads. So maybe your strategy needs the change. Maybe you need to be doing, get some, you know, videos going.

[00:49:15] So you can build some retargeting audiences for very cheap cuz video views are very cheap, you know? So maybe some different placements, some different strategies are gonna be, what’s gonna make a difference for you. and I think too, you know, people still just, I mean, just general consumer behavior, people are gonna still visit your social profiles or visit your website to get up to date information on your business, what your hours are.

[00:49:42] Cuz you know, for example, right now there’s a lot of businesses that just because of worker shortages, they’re not open as many hours, you know? So, um, that’s one important way to. A customers are going to your say your Facebook page or your website to try to find out the information. But B if that information isn’t updated, that can create a very negative user experience, because if someone really has a Hankin for tacos and they pull up at your restaurant and you close an hour ago, Nothing is more fear, infuriating than having a craving for food and not being able to get it.

[00:50:18] So, you know, so, so you still, you shouldn’t be like abandoning your marketing or not keeping things updated. I know some people naturally wanna say marketing is the first, um, you know, area where they save dollars or cut budgets, but, um, you, you shouldn’t stop marketing, so maybe you need to, you know, shift some of your strategies.

[00:50:38] Like I said, um, Change your tactics a little bit. Mm-hmm but also too often, business owners are just thinking about it from their perspective and not their customer’s perspective. So you really need to keep your customers, customers in mind for things like, you know, your hours of operations or specials that you’re offering or other things.

[00:50:56] You know, important pieces of information that, uh, customers need to know about your business, because people are going, you know, they’re sending messages, they’re going to your Facebook page, they’re going to your website to get that basic information about your business. So you can’t lose sight of that.

[00:51:11] Um, even though you might want to, you need to really think, make, make decisions based on what’s best for your customer. Not just what you might think is best for you.

[00:51:19] Jeff Sieh: You know, Liz, I thought we were gonna make it through the show without talking about. And once again,

[00:51:25] Lis Jostes: we started

[00:51:26] Jeff Sieh: talking about, somebody starts talking about food and now I’m hungry again.

[00:51:29] I need some tacos. So, um, so Jim goes, yeah, many don’t know about, uh, what those points you just made about how important that is. And then, uh, Sabrina says ABC always be marketing. Very, very true. And then Tim goes, shout out to MySpace. Oh yeah. That’s important.

[00:51:45] Lis Jostes: There’s so many, but, so

[00:51:47] Jeff Sieh: that’s just one kind of the last question, uh, here is, um, you know, During the pandemic, there was a huge rush to embrace social media and especially video, if you weren’t already on it, more video.

[00:51:59] So there’s more saturation there’s, you know, changing sediment about social media. So how has your job in particular, like evolved since the pandemic? So what, what kind of things has changed since you started.

[00:52:11] Lis Jostes: Well, that’s been interesting, interesting, because you know, where a lot of businesses, you know, kind of took a hit during COVID, since that, that started, um, that wasn’t the case for me, because I think there was a lot of businesses that either realized I needed to, you know, make the most out of their online presence, not just social, but online presence or businesses that.

[00:52:32] Their online presence to, um, kind of adapt their business so they could keep their business going and they kind of, you know, grew their business in different ways. So, um, And I don’t mean to be like, oh, yay, go me. Because obviously a lot of people were really, really hurt during the pandemic, but in the online world, I mean, this is why zoom and teams are now just part of our everyday vernacular.

[00:52:54] Right. Right. Because, um, in the online world, that’s where people who didn’t weren’t didn’t use it as much as they do now. Um, you know, a lot of that is due to. Be because of the pandemic, even for generations, you know, if you look at just generational differences, um, you know, there are people in, in like, say my parents’ generation though, not my parents who, um, can do zoom, you know, so, but they never, would’ve had a reason to use it before.

[00:53:22] So, um, I think, you know, the online world is a big, uh, sort of level playing field in a lot of ways. And that’s why small businesses can still be really, um, successful because you know, you can, you have access to the same social tools you have access to even without getting maybe a professionally made website.

[00:53:40] There’s lots of website platforms now that are very reasonably priced that make it very user friendly to go ahead and build your website. So, uh, I think the online world. Just offers a lot to businesses of all sizes and it really gives a, a way for those small guys to, to be successful and, um, you know, really grow.

[00:54:00] Grace Duffy: Hmm. So as we’re, you know, closing out the show, I wanted to ask this one last question and it’s what’s what is the best safety net? It’s quote, unquote two, invest in now that we’re, you know, as we’re preparing for the future in terms of marketing our social media. So for instance, you know, we hear a lot, we talk a lot actually on the show about community building.

[00:54:21] You know, we’ve talked about website and our email list, but right now, what is the best thing that marketers should be or businesses I should say should be investing in, in terms of their market.

[00:54:32] Lis Jostes: Well, I’m always gonna say your website and creating content. Um, that’s just, I mean, I would’ve said that 10 years ago.

[00:54:38] and I wanna say that now, because honestly everything else. And, and we talked about your email list, which, which you mentioned, but, um, everything else can, um, is something that you don’t control and, uh, you know, your website is, like I said earlier, Where you’re directing all of your marketing too. It’s your online home base or for online businesses?

[00:54:59] It’s your entire, it’s like your online version of what a brick and mortar store would be. So now with your website, It doesn’t mean that it’s an ongoing expense all the time, because you know, not that it’s completely set it and forget it either. But if you have recently, you know, say revisited all your content, make sure it’s up to date, correct.

[00:55:18] Maybe freshen up some, some pictures or what, whatever you can then leave your website for a while. So if you know, your website is in good order, then I would put that focus on, um, creating content. And then, uh, I really kind of feel like most, every. Um, business really needs some kind of ad budget, uh, regardless of where they use it.

[00:55:39] I do think that that’s, that’s important at this point, but with, um, the option of just warm audience use, whether it’s, you’re using Google ads and you’re funneling your website, traffic, you know, and you’re using warm ads that way, or you’re using your, your warm social, um, audiences or website audiences on social, um, Some kind of ad budget.

[00:55:59] Doesn’t have to be a lot, but I think that’s also just gonna be kind of like a mainstay in every marketing plan going forward. Awesome.

[00:56:07] Jeff Sieh: Well, to wrap it up, this is a perfect comment from Sabrina. She goes, I really love Liz. She must be my long lost social sister. Oh, thank you, Sabrina. Thank you, Sabrina for sticking with us.

[00:56:18] And yes, Liz, it was amazing. So let’s Liz, where can we, where can people find out more about you? We’ve been bringing up your URL, but let’s go ahead and say it. And, and so everybody on the podcast can hear it and. Find where you are online.

[00:56:30] Lis Jostes: Yes. So my business is Eli rose, social media, and it’s Eli rose.com.

[00:56:34] And I do have, uh, social accounts in either Eli rose, Eli rose, social, or Eli rose, social media, you know, just depending on whatever the limitation is, if it’s Twitter or LinkedIn or Facebook or whatnot. So, uh, some variation of that, uh, is where you can.

[00:56:51] Jeff Sieh: Awesome. And where can we find the amazing Grace Duffy

[00:56:55] Grace Duffy: here with you?

[00:56:55] Jeff? Every Friday, 10:00 AM. Central 11:00 AM Eastern. Perfect.

[00:57:01] Jeff Sieh: That’s right. So thanks for Grace for putting this together. Thanks for Liz for being here. Thanks for you guys. All in the comments. Uh, Colette just gave us the last final word over on LinkedIn says great. Thanks Liz. Uh, this has been a great show.

[00:57:13] Our next show is next Friday, July 29th at 11:00 AM. Eastern 10:00 AM central. You can find us on Facebook, LinkedIn, YouTube, Amazon live. We would love for you guys, uh, to give us a rating review, cuz we are a podcast. If you go to your favorite podcasting platform, search for Social Media News Live and give us a rating review that really does help us out.

[00:57:32] Thank you guys so much for being here. Thank you for our sponsor. We’ll see you guys next time. Bye everybody. Bye everyone.

[00:57:39] Lis Jostes: Two meetings with Ecamm live first, you can connect your pro camera and then bring that into zoom via Ecamm Live’s virtual camera feature. So you can add your logos to the corner and you can even add a QR code or swap it out with your social media handle.

[00:57:51] In fact, you

[00:57:52] Jeff Sieh: can drag and drop any image or video, even gifts, and you can add a

[00:57:56] Lis Jostes: PDF PowerPoint or keynote presentation. So you don’t need a videographer producer or an editor to level up your zoom. You just need live.

 

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