Live selling will be a $25B (yes BILLION) industry by next year! With its captivating mix of entertainment, live demos, and delivery to your doorstep, it’s the future of retail and opens enormous opportunities for retailers, creators, influencers, and remote live producers to shine!
 
On this week’s Social Media News Live, Stephanie Liu gives us the scoop on live selling and shares what it takes to launch your own live shopping show. We’ll also talk about Season 2 of her Ecamm series, ShowRunner — where she shares “live selling secrets and strategies.”

SHOW TRANSCRIPT

This transcript is automatically generated by Descript.  Any errors or omissions are unintentional.

 

[00:00:00] Jeff Sieh: Welcome to Social Media News Live I’m Jeff Sieh and you’re not, and this is the show that keeps you up to date on what’s happening in the world of social. So I’m so excited today to have my friend Stephanie loo here on the show with us. And if you don’t know who Stephanie is, she is a live video strategist for brands and entrepreneurs from moonwalkers to master chefs who want to go from unknown to unforgettable.

[00:00:26] She’s been a digital marketing expert with 15 years of ad agency experience. She has helped thousands of her clients and students get on the fascination fast track to ignite their ideas and become confident. On camera with her proven system clients discover how to create crave, worthy content, get audiences buzzing with excitement and how to deliver a spellbinding presentation.

[00:00:47] Now look, spewers in her client. Master chef Claudia Sandoval drove 178,000 downloads of her book from her first live stream within 24 hours. Folks, she’s also coached astronaut Jessica Meir and her team for a live interview in space. Now she’s been named one of the top 50 digital marketing thought leaders by the university of Missouri of St. Louis. Her work has been recognized and awarded by Forbes, online marketing and advertising PR daily Forrester and Gartner one-to-one media. She’s the host of lights camera live and co-author of the ultimate guide to social media published by entrepreneur press. She lives in sunny, San Diego, Stephanie, so amazing to have.

[00:01:32] Stephanie Liu: Brilliant. You nailed that. I was like look at you Jeff Sieh

[00:01:37] Jeff Sieh: I, I’ve, I was like, you’ve been in the ad agency, like what, for 15 years it said, and I’m like did she start when she was 10? Come on G

[00:01:48] Stephanie Liu: Asian don’t raisin.

[00:01:51] Jeff Sieh: Oh funny. So we’ve got one of the amazing, and actually Chris stone is going to be on next week.

[00:01:58] He says what’s good, everyone. He’s wa one half of the amazing deal casters. Brian says he is loving the sun in Barcelona today. So thank you for watching out in the sun, Brian and my good friend, Ian Anderson Gray, who I’m going to meet up with at the end of the month, down in Orlando, how. And you got your fans here, Stephanie, Tim zone.

[00:02:20] Stephanie Lou is incredible. He must’ve seen you before. Pat mills is here, pat, so good to see you. Haven’t seen you for a while. Good morning from Tennessee. And he goes to Stephanie, been in space. That should totally happen. Whereas

[00:02:37] Stephanie Liu: we could have a conversation.

[00:02:39] Jeff Sieh: That’s right. So many great people stopping in.

[00:02:42] So this is going to be a great show. So make sure if you’re just joining us to ask your questions, cause we’re talking all about live video today. So many people want to know how to get started. What live video actually is. So we’re going to just kick it right off. So Stephanie, what is live.

What is Live Selling?

[00:02:59] Stephanie Liu: Live selling is it’s a blend of entertainment and e-commerce all blended into one in order to motivate, encourage, and inspire an audience to buy in real time, whether that’s on social media platforms, white labeled platforms, all the different things, but that’s really what live selling is.

[00:03:16] You have amazing folks just like Jeff Sieh or myself, where we’re able to demonstrate products and really get customers, clients to really think about Hey, introduce you to a new product. Let me show you how it works. If you’re interested in solving a problem. This is where you have to get it now. So live selling is one of those things that man, by 2023, it’s estimated to be a $25 billion market industry.

[00:03:45] And that’s why I’m so excited about it because we’ve seen the evolution of live streaming. Yes, we’ve seen the content creators. We’ve seen the brand deals we’ve seen remote live video production, and now live selling in north America is really starting to flourish.

[00:04:00] Jeff Sieh: Yeah. One of the things, and I forgot to mention this at the start of the show, but I wanted to give a big shout out to our friends over at Ecamm.

[00:04:09] You can find out more about them at socialmedianewslive.com/ecamm But one of the cool things is that yesterday if hopefully you guys watch it. Cause I pushed it out last week, but Stephanie is doing in an incredible second season of her show showrunners. You can find out more about it at ecamm.tv/liveselling.

[00:04:31] You’re going to get a taste of that today, but she’s doing, what is it? Eight weeks Stephanie, over there it’s eight weeks.

[00:04:36] Stephanie Liu: Yeah. It’s honestly I tell everyone, show runner in and of itself is a master class. That’s me for eight weeks. Dedicating myself to talking to you about all about live selling is how to leverage it as a content creator, how to leverage it as a producer.

[00:04:54] And it really. Expand your remote live video production services, because let me tell you, I was telling you this to Jeff and the green room. There are SAS platforms that know what SAS platforms do best. These are the features, these are the bells, these are the whistles. And then you have these brands, these digital marketing managers, these PR agencies, where they’re like, we need to introduce a product, but they might not be as well versed with live streaming as much as you and I are.

[00:05:19] And so that’s where we are the conduit, as far as, how do we take this run of show? How do we bring it to life? How do we integrate it with this live shopping platform? And so really showrunner, right? The second season, I’m really showing you how to turn browsers into buyers. So go for it. If you haven’t if you haven’t added this to your calendar, yet you are missing.

[00:05:43] Jeff Sieh: Yeah, so it makes sure you go to ecamm.tv/liveselling. It is amazing. I did. I watched the whole thing last week. I think you can go back if you go to this URL and watch the first episode there and watch it on replay, but it is totally worth going to, in fact, we have let’s see, I think it was Anna says showrunner first episode was fire.

[00:06:07] So yes very cool. She’s watching over on LinkedIn. It really was. So make sure you guys go check that out and you really do go to that URL sign up to get reminders. I think it’s what is it? Every Thursday at

[00:06:19] Stephanie Liu: Every Thursday. 11:00 AM. So wherever you are, if you’re on the west coast, you’re having lunch with me.

[00:06:25] Yeah. Grab your milk book. Have lunch with me. If you’re on the east coast, you just came back from lunch. So you’re ready to learn. This is, Jeff, this is one of those things, right? You might not see me at a conference. You might not have a VIP strategy day with me, but if you have the time and the effort to dedicate at least an hour a week for you to level up your livestream production services.

[00:06:50] It’s an hour well spent.

[00:06:53] Jeff Sieh: Yeah. So I’ve been doing live streaming since like Google plus days. That’s ancient times and I still learned something. That’s the thing. You never stop learning if you are a professional in this industry. And so there’s so many great tips that I got things I needed to be reminded about watching that show.

[00:07:09] So I totally recommend it. So thank you so much for doing that. Stephanie. I know it’s a lot of work. There’s a lot of information. Eight weeks is a long time to do a series.

[00:07:17] Stephanie Liu: Yeah. Even though like you and I are talking, cause that’s just it’s eight weeks, but it’s also it’s years of experience that I’m trying to add.

[00:07:25] Oftentimes I’m like, oh, I have to pull back because I don’t want to overwhelm them with so much opportunity. And really, because it is a live stream, you could ask questions in real time because you’ve seen me on air. I’m like, oh, okay, hold up. Let’s get off the shell. Let me tell you about this. Let’s go into the detail.

[00:07:44] Yeah,

[00:07:45] Jeff Sieh: I got a lot of notes from watching myself. So anyway, back into live stream, one-on-one life selling 1 0 1. Because I think there’s a little bit of confusing in confusion. Isn’t when people think of live selling, they think, oh, it’s QVC. I don’t want to be that ShamWow guy, or, Billy Mays, or what’s, set it and forget it, that guy, Ron co so talk about when people think okay, it’s QVC, but what are, what, and maybe I don’t want to go to Amazon.

[00:08:15] What kind of platforms do offer life selling? What can you what different ways can you do it?

What Platforms Offer Live Selling?

[00:08:20] Stephanie Liu: Absolutely. So when we, when people think about QVC, they do think of those personalities. Yes. But even now years later, you’re still talking about those particular brands. That in and of itself, that is a Testament to how successful QVC and these home shopping networks really are.

[00:08:38] The difference with live selling is really the fact that it’s integrating live streaming with instant checkout and the flow. If you really think about the flow from the QVC to the home shopping networks, it was very much, we have our run of show. And if you are the selected pre-screen caller they may or may not answer it on air.

[00:08:58] Yeah. When you think about live selling, now you have this opportunity to yes. Go with the flow. Yes. Go with the run of show. And at the same time, you’re engaging with your viewers because if Anna came in here and said, Stephanie, show me that thing. I’m like, okay, let me pick it up. What specifically do you want to see now?

[00:09:15] I’m interacting with her in real time. So that’s what makes it so amazing and fun. The other part is yes, so many people know about Amazon live. So many people know about the social media platforms and that’s because Most of the north America market. That’s all they really think about when it comes to livestreaming is, oh, it’s on these social media platforms.

[00:09:38] You think about how that’s expanding, how it’s growing. Did you know Walmart is launching their own livestream? Did you know that target is launching their own livestream? We have so many fortune, 100 companies that are running their pilot campaigns to really understand the nuances of live selling.

[00:09:56] And they’re learning from different markets, especially in China and they’re understanding and analyzing pretty much the consumer behavior and the psychology behind buying. As far as other platforms go, there are platforms like ShopShops There are other platforms like Bizaboo there’s LiveScale.tv There’s a lot of different places I would say. I see now I’m geeking out with you. There are so many different categories for live shopping. There are marketplaces, there are event based, there are white labeled, there are Social Media, and then you also have virtual assistants where it’s like AI.

[00:10:36] That’s pretty much helping you with it there. When it comes to live selling, expand your awareness of it. It’s more than just Facebook, Instagram, TikTok, and YouTube. There’s so much that you could do out there, even if you’re an influencer and you want to be in front of brands. Brands are looking at other places outside of social media because they want it on their own platform.

[00:10:59] get out there, start doing demos seriously.

[00:11:02] Jeff Sieh: And another pitch for the the showrunner show. That’s that you’re doing, you listed a bunch of those had a screen of there. So if you want to go back and check that out, make sure you go watch the replay. And she talks about this in depth and a certain section during the show.

[00:11:16] And I’m sure you’re gonna get into that more later. And by the way, I’m going to geek out with you just a little bit, but did you know that Pinterest, they’ve already started doing Pinterest ETV and this week they came out with an app called Pinterest TV. That’s in the app store. It’s not available.

[00:11:31] That has this, like when you open it, you have to have a code that you have to do, but it’s coming, they’re going to have that to keep up with,

[00:11:38] Stephanie Liu: do you have a hookup?

[00:11:39] Jeff Sieh: Did you get inside? Tried. I’ve been, I’m still working on my angles, but I got the app. I downloaded the app and it was like, okay, what is this?

[00:11:45] What’s it coming on? We’ll see, because I want to get on that really quick. Jim has a, he has a point. He said, it seems like there’s still a lot of people that don’t know that Amazon target and Walmart are doing life selling when I talked to his friends. So yeah. I didn’t know that Walmart was doing it until Stephanie.

[00:12:04] But it makes sense, right? They’ve got a huge database of products. They want to have a gut. They don’t want to get they’re in competition with Amazon, they’re going to have something.

[00:12:14] Stephanie Liu: Yes. Think about okay, now here we go. Okay. So you know how Amazon has its two day delivery?

[00:12:22] Then now Walmart and these local stores are now trying to do same day delivery in a matter of hours, it’s this instant gratification. And so when you think about Walmart and how that helps them out, they already have these distributors. They have all these brand names and now. How do I incorporate, how do I integrate live streaming into this marketplace that I already have for people to buy and learn from?

[00:12:45] So much is out there. So much of it is evolving. I would say for someone like Jim Fuhs, you and myself started doing keyword alerts, for live shopping, live selling, and see what’s happening out there. Because for me, I always want to be on the cutting edge of what is this innovation?

[00:13:05] What is evolving? Oh, we just had any bead. Did you watch that? Did you say?

[00:13:12] Jeff Sieh: Yeah, there’s a lot of stuff coming. It’s really, Jim’s point, they’re all coming. Yeah. And he says like Amazon is doing same day delivery too. He’s received stuff same day, which that stat is just amazing.

[00:13:26] Okay. Let’s break this down a little bit more. Not just everyone can turn on the cam and start selling there. There’s certain like qualifications and approvals needed to sell on Amazon. What about these other platforms? Do they all have certain requirements? Do you have to have follower counts of a certain number?

[00:13:43] Do you have to pay their fee? What are some of the, kind of the pricing options that you need? Like Amazon, you need to be an Amazon influencer, be in their program get approved for that kind of stuff. So are there a lot of hoops to jump through if you want to start life selling?

What Are The Requirements to Start Live Selling?

[00:13:59] Stephanie Liu: Yeah Jim could speak to this more, but if you’re an Amazon merchant, you most likely, already have opportunities for you to live on Amazon.

[00:14:06] So you really just have to hire an influencer for there. But if you if we were to put this in different categories, right? If you are a content creator and influencer with your own merge and you have it on, let’s say Shopify, for example, there are so many different platforms for you to just sign up and you just play, pay a monthly subscription.

[00:14:29] Be mindful of that because sometimes these platforms may have a monthly subscription fee, but they also have a viewer rate, which means, depending on how many viewers you have tuning into your live show, then you’re paying an extra fee for that. There’s also these platforms where there’s a replay fee.

[00:14:49] So for them to just even host the replay for your live shopping stream, there’s an additional fee for that. So I would look at those different platforms way out, what the cost is going to. And then I would also be mindful of what your promotional strategy is. So for example, let me back up.

[00:15:09] If you’re working with a big celebrity, if you’re working with an influencer that has hundreds and thousands of followers, and there’s a viewer rate for it, you’re most likely going to have to subscribe to a higher model. If you’re a mom and pop shop and you’re selling like merch shirts, mugs, things of that story, that’s easy for you just to pay a monthly fee and then boom, you get started.

[00:15:28] You’re good to go out of all those different things I would say is even if you are going to dive into the live shopping realm is if you’re taking your audience away from social media platforms, which they’re so used to, then you still have to teach them how to shop on these new platforms. Does that make sense?

[00:15:49] Jeff Sieh: Yeah. And that’s one of the things that you said that I really took note of yesterday is that one of your kind of takeaways was that. To demo how to do something like how to purchase, like you were showing like, Hey, we’re going to go to a, like almost like a commercial, but it’s not really commercial.

[00:16:05] It’s like how to click the button and add it to the cart and check out that kind of thing. I thought that was really cool. Yes.

The Importance of Training Your Audience To Make A Purchase

[00:16:12] Stephanie Liu: You still have people whether where they’re hanging out on Facebook and they’re just like, wait, how do I purchase this from a Facebook live? Because if you don’t know, you could actually do a Facebook live shopping.

[00:16:20] You just create your shop on there. And then you could have people check out, but people will still ask how do I purchase this right now? So if you were to dedicate at least a 32nd reel of this is how you check out, then it’s amazing. It’s super helpful.

[00:16:36] Jeff Sieh: Very cool. Oh, here’s, this is a great point by Gary Stockton.

[00:16:41] My friend Gary is watching over on YouTube and he goes, Mitch Jackson had mark Schaefer on during the launch of marketing rebellion and it was streamed on Amazon live. He thought it was really great. Yeah. So I think book authors, especially if you have a new book or an ebook or something coming out and being able to do that on Amazon live where they can, everyone’s used to purchasing books over there.

[00:16:58] That’s a great idea. Thanks Gary for pointing that out.

[00:17:03] Stephanie Liu: Go ahead. Go ahead. Go ahead. As a live selling producer, remember yesterday, we talked about, you can niche down if your beat is working with up and coming book authors with publishers, that could be your thing. You could just go on Amazon and see who’s releasing a new book, whether it’s an ebook and say, I would love to have you on my show.

[00:17:21] I would love to do an Amazon live. This is going to help you with your pre-orders and all the different things. Also keep an eye out because what about Barnes and noble? What about all these other book publishing places there is room for you? So I think when you start putting your flag in the ground, or this is who I work with, this is my ICP, my ideal customer.

[00:17:40] Then go from there. Yeah.

[00:17:43] Jeff Sieh: So this is a great question from over on LinkedIn, what is more the important goal with live shopping, driving sales during the event, or inform entertain viewers who buy at a later stage?

Driving Sales vs Entertainment?

[00:17:54] Stephanie Liu: All of the above, all of the above. I think it really depends on the client, right? Here’s a couple of things that when I’m coaching clients, as they’re putting their show together, I usually ask them, is this your first time that you’ve ever livestream?

[00:18:10] Because if your audience isn’t used to seeing you live, they’re more just entranced with the idea of oh my gosh, is that Jeff? Do I get to talk to Jeff? And so for those of us that are live streamers, our audience knows us. They know how to engage with us. So they already have those habits.

[00:18:29] Yeah. So introducing live selling is easy for us to put in a call to action when I’m working with a brand and they’re launching a new product. Of course, the CTA for them is introduce the product, get buyers. Now, if it’s a, if it’s a higher price, Premium product. There might actually be a different learning curve to it.

[00:18:52] So maybe you might want to do a three-part series. They four-part series where you’re first introduction, introducing what the problem is. Hey, are you struggling with this? If you could change one thing about X, Y, and Z, what would it be? An Al you’re just creating this community of people are like, yeah.

[00:19:10] You know what? I would, I wish that I could really solve it. And then the second episode is I’m really geeking out with my second cup of coffee. The second episode is then you’re loosening up their model of the world. Have you ever wondered, what would it be like? And then you start giving them testimonials.

[00:19:26] Then you start doing demos and all those different things. And then the third episode is really now you introduce the product now they’re like, oh, You’ve it’s oh, okay. I’m interested. Now the third episode is now let me hit you with the bundles, the promos, all the things they’re like I am in.

[00:19:42] And they have this whole community that they’ve been watching with the entire time. And they’re like, okay, I’m getting this. What are you getting? Oh, did you get that? Okay. I want that too. Oh man. I wish I got that. So it’s really up to you as the live video strategists, as the live selling producer.

[00:20:01] When you’re sitting down with the client, you have to ask them like, what is it that you really want to accomplish? And I’ll tell you, Jeff, these brands that I’m working with, don’t just do one live stream and then stop. They’re already in that mindset of no. We are building an audience.

[00:20:18] We are, we’re getting them used to shopping online. So that’s like me saying, if you are doing this the very first time, don’t quit after the first show. Especially if you’re bringing your audience and from the different social media platforms, does that make sense?

[00:20:34] Jeff Sieh: Yeah. And one of the things that also took away was that you brands don’t know what they don’t know.

[00:20:40] So you have to educate them because this is such a new platform that they, you have to like, okay, you need to have this demo because this is why, because they need to teach these people. So you will sell more. And so they’re also not just wanting you to press the buttons. They want you to educate them on what works for a live show.

[00:20:57] Stephanie Liu: Yeah, I think as a live selling producer, we have to get into the mindset of who was the person that reached out to us to say, Hey Stephanie, Hey Jeff, can you do a live shopping event for us? Those think about the job titles. If it was the digital marketing manager, what are their other responsibilities?

[00:21:16] Okay. Paid media, social media, PR email, all the different things. They don’t live and breathe, live streaming. Like you. So there’s a lot of education that needs to go into it as well. So that’s really, what’s going to separate you from the sea of sameness when they come looking for a live selling producer.

[00:21:35] Jeff Sieh: Very cool. So I’m going to call the audible here, cause I want you to talk about this because when you’re talking about celebrities and a lot of times people get blinded by that and they forget that there has to be a show that goes on. Can you talk a little bit about and you just teased it a little bit yesterday on the show, over on games, channel the Jennifer Gardner, what you did with her and how you did that.

[00:21:55] Can you just give a brief overview? Because I thought that was really cool and that’s something that like people would get, oh, we got Jennifer Gardner, that’s all we need, but no, there’s a show you have to do, you have to put stuff together. Can you walk us through a little bit of that and some of the takeaways that you.

Live Stream Production for Jennifer Gardner

[00:22:09] Stephanie Liu: Yeah, absolutely. Jennifer Gardner has a food product company called once upon a farm and it’s organic natural foods for toddlers and kids and even busy moms that just need a snack on the go. And so they wanted to introduce these different pouches that they have and bundled and all the different things, but how do you really get moms or parents in general to buy this for their kids?

[00:22:33] And so we had to think about what’s the hook? How are we going to get these moms interested in it? And so her audience was most likely about, okay what are the ingredients is that, what’s the shelf life for this? Why is getting this better than getting food? That’s been sitting on a shelf for years, right?

[00:22:55] And so we had to develop a run of show and what products would make sense. We also had to be mindful of if you’re going to be demoing a product, how easy is it for you to actually demo the product. In that have it too, or okay. So do we want this to be a solo show or do we want to have two people on there?

[00:23:14] And so she actually had another influencer on the show with her to talk through the product and it was a new mom. And so there’s a lot of nuances that we put into it, even when I was like working for the show I was asking. Okay. So how often are you going to mention the promo code? What is that going to look like?

[00:23:30] What does that going to sound like? And these are things that they didn’t even think about sometimes. Gosh, see, now I’m just going a hundred miles per hour, but even like they, sometimes they don’t even know the purpose of a countdown timer. Now you, me as live streamers on social media, there’s sometimes there’s a love, hate relationship with countdown timers, right?

[00:23:55] Oh, people just want to hop in, but from a live selling perspective, it’s very much well. Because it preps the audience, it preps the talent. It also allows you to set the mood with the music and all the different things. And you could have a fun time with it. You could have the countdown timer, you could have a camera in the background where it shows him preparing for it.

[00:24:18] So the whole entire production itself was a ton of. There’s ask your questions, Jeff.

[00:24:26] Jeff Sieh: I wanted to take away and I want to make sure because I, one is Jennifer Gardner and a lot of people love her. She’s got this, and cause I think a lot of brands like, Hey, we got get Jennifer Gardner, she’s just gonna talk and we don’t really have to do anything.

[00:24:41] That’s not really true. There’s a lot of stuff you have, like you said, she brought on another influencer. Okay. What does that look like? What are you going to demo? Does it look good on camera? Can we see it? Can we cover it with, is it small? Is it big? Will it fit in the screen? All those things that, Hey, we’ve got Jennifer Gardner really doesn’t matter.

[00:24:57] You have to really break it down and do a, run a show. And then

[00:25:01] Stephanie Liu: The other thing too now is working with lightscale.tv. Having done a lot of productions with them, I know how the user interface looks like. So when a consumer is actually watching a live shopping stream, I know that when they mentioned a product, it’s going to show up over here.

[00:25:19] So I have to be mindful of when my talent is on camera. Hey, put a marker on the ground so that they don’t cross this line. If they cross this line and you show a product it’s going to be on their face. I also have to teach the moderators who are on the SAS platform and saying, if you do this, just be mindful that if you show the product.

[00:25:39] And it accidentally happens to land on the talent’s face, turn it off immediately, watching the stream too at the same time. So it’s, there’s a lot as a producer that you have to be mindful of.

[00:25:53] Jeff Sieh: So I just want to do a real quick plug because and she didn’t ask me to do this, but I have it up here.

[00:25:58] Ready. If you want to learn how to do what Stephanie does by, being alive producer and, getting these brands and you run the show and all this kind of stuff, she has a VIP day that you guys can go. If you go to like lights, camera, live.com forward slash VIP dash day that’s lightscameralive.com/vip-day

[00:26:17] She’ll teach you all of her secrets that she’s given us today, even more in depth. So I just want to give a real quick plug with that. One of the questions I wanted to ask is. I don’t have a physical product. Let’s say I’m a, information. I sell my courses. I do. E-books that kind of stuff.

[00:26:36] Can I still do live selling? Cause I’m just a digital creator.

[00:26:40] Stephanie Liu: Okay. Yes. And this is one of those things that I feel like most entrepreneurs don’t even consider, but your VIP days, your books, your eBooks, your consulting calls, those are all things that you can do. What I usually tell these entrepreneurs is, those testimonials that you have, you can include that in your run of show, the way that you structure these is you think about what is happening in the consumer, in the customer’s model of the world, where their values, their beliefs, their attitudes, what are they struggling with?

[00:27:12] Then you’re going to loosen up at their motto, the world. And that’s where you’re going to introduce that testimonial. I gave you this three part series earlier. There’s so much that you could do in that. And at the same time you can have on the screen or in the comments, your moderator linking out to your specific CTS, your call to actions and pretty much put it out there.

[00:27:31] So even if you don’t have a physical tangible product, you could still promote your conferences, your events, all the different things. And it’s still, I would still consider it like.

[00:27:43] Jeff Sieh: Awesome. All right. I got a couple of questions before we go to our next section. I tell you we’re geeking out already with it should be like a, an eight part.

[00:27:49] We should do our own eight part when so Chris has a great point. He goes, even if you don’t have a follower account qualifications, live streamers who are on live selling now, and other platforms have an advantage over influencers who have never gone live. We see it all the time on Amazon. Yeah. If you’ve got experience that you can Trump a lot of people.

[00:28:07] Another question over from LinkedIn, what is the salary model for live shopping hosts? Do they get paid by the amount of shows or by the amount of products being sold during the stream? That’s a great question. I’m sure it varies.

How Much Is A Live Shopping Host?

[00:28:21] Stephanie Liu: Yeah, it does vary. What I will say is this, when we’re looking at case studies in China, like these big influencers, Austin leave from what I heard is that he was able to sell like, gosh, he was able to move product in 15 minutes.

[00:28:38] And it was like millions of dollars of product. And so for him with that level of caliber and that clout, he’s able to man, to able to demand a percentage of those sales, I would say for most people that are live shopping hosts, it’s just like having an emcee speaking at your event. If you really want to, oh man, this is good.

[00:29:01] I’m like, oh man, some of this I should save for shown on her. But what I would say is if you really want to pitch yourself, And get a higher price point. And I’m talking about five figure brand deals is, you come to the table and yes, you have your gear and you could go and show them portfolios as far as these are the different live streams that I’ve done.

[00:29:22] But you also want to come to the table as far as what’s your promotional plan. If I hire you as a live shopping host, what are the levers that you can pull? And I’m one of those where I’m like, dude, I have 30,000 people on my email list. I could blast this out completely. Not only that though, but using Ecammwith restream.

[00:29:39] I can multistream to all these different platforms because I’m also an author. I was published by entrepreneur and I have access to their channels. So they’re like, wait a second. Tell me all these things. That’s what’s really going to separate you. Okay. You’ll hang out in these different groups in these different communities.

[00:29:57] And they’ll tell you about media kits. You could see what, how much people are charging right now for the Amazon live stuff. Again, I ventured outside of Amazon live. So I’m doing live shopping production. I’m also a live shopping host for other clients when they want me to be when they need me to be. But there’s all these different hats that you can wear.

[00:30:14] So hopefully that answers your question.

[00:30:16] Jeff Sieh: That’s awesome. And I’m really hesitant to ask this question because I don’t know if I want to know the answer, but Gary goes is Jennifer Gardner is lovely in person that she is on TV.

[00:30:25] She is honestly when we were having our zoom call and we were doing a tech rehearsal and I was working with her team and whatnot.

[00:30:34] They’re great. They’re all so lovely. And then she hopped in and I was like, maintain composure. That’s right, cause I love yesterday, my daughter and I, we both watched yesterday and she just.

[00:30:46] Yeah. That’s some way when I got to talk with Jane Goodall on clubhouse with guy that was like, oh my gosh, what do I say?

[00:30:52] You get low, you just have to be professional and not geek out too much. Here, so one of the cool things that we do here on the show is that we’re able to get questions from our audience like live. So we’ve been using this great platform called volley, and you can actually go there yourself at socialmedianewslive.com/chat

[00:31:12] It’s really great. You can ask your questions. You can we talk back and forth. I always tell you guys what the show is and you give me some great pointers, but this week we had a question from our friend Mitch dong. So I’m going to play that right now. And we will answer that. And here we go.

[00:31:30] Mitch Dong: What can we do before we go live? And maybe even after we go live, that would make live selling easier.

[00:31:37] So what is some of the prep work and the kind of post-work that we can do to improve.

[00:31:45] Jeff Sieh: Cool. Did you hear that?

What Can We Do Before We Go Live To Make Live Selling Easier?

[00:31:46] Stephanie Liu:

[00:31:46] I did. I’m going to answer this from multiple perspectives? So the first one, as a producer in making sure that your live selling production is successful is make sure that you have a tech rehearsal, make sure that you have a back channel for you to speak to the talent, as well as your client, because who knows whatever happens with the SAS platform, but you need someone to call the shots.

[00:32:11] Yeah. And then, yeah. So make sure you have your tech rehearsal, make sure that you have your run of show, your team all in place. That’s gonna, that’s what’s really going to help you as far as making sure that your life selling production is working well. If you are the talent. Yeah. If you are the talent you are focused on the show, you are focused on engaging with the audience.

[00:32:37] You have to be in what I like to call. The buyer’s state. And what I say, when I say this, as I like, if you hit people with facts all the time, that’s an informational state. But if you get excited, if you are like, imagine what it would be like if you had this and blah, blah, blah, and you’re demoing the product you have.

[00:33:01] You have to personify that. Does that make sense? Because if you’re excited, people are going to be excited too. And I say that because I’ve been behind the scenes for production and this host was so like, they wanted perfection and they wanted to read from the script and it was just dead eyes the entire time.

[00:33:21] And I like your new dad as far as syntax and semantics. Yes. But my goodness, there’s something about when you’re live, you have to entertain and blend the live selling piece of it too. So that’s, what’s really is going to be helpful in making your live selling production successful is make sure you have a talent, a host that knows how to build rapport with the audience.

[00:33:44] And so as the live shopping hosts, get your bullet points. Yeah. If the brand is asking you to hit on boom messaging points, do yourself a favor and already get a telephone. Yeah. Have your different speaking points. So that way, that you’re going to nail it and practice it.

[00:34:03] Because the last thing that I want as a producer is for a host to show up in does it look like I’m reading on a screen? It’s it looks like you just fell asleep on screen, and as a producer, sometimes I have to call them out. I’m just like, client there’s, there’s another influencer by the name of Jeff Sieh that I think would actually be a really good fit.

[00:34:24] I don’t mind swooping in sometimes and recommending a different influencer because I know that the client has already put money on the table to invest in the SAS platform. I know that the client’s reputation is already on the line internally, and the hosts can make or break that live stream. Producers that tends to we come in and we, we’re a little persuasive.

[00:34:48] Jeff Sieh: You can recommend me anytime. Stephanie. So let’s talk about, cause you mentioned a couple of things there because people always know, okay, what do I need to get started? What kind of tech I need? You mentioned a teleprompter and many people don’t know this, but I’ll give you a little secret sauce.

Tools of the Live Selling Trade

[00:35:02] Jeff Sieh: Like when I read, Stephanie said, oh, you did such a great job in her introduction. I have a teleprompter right above here. I look right into right above my ear cam camera. It’s actually a parrot teleprompter. It’s very small. It goes right on top of it. My phone fits underneath there. I have desktop software that actually I can scroll up and down the questions and I can look right at Stephanie when I’m doing that.

[00:35:23] So I love my parrot teleprompter. It’s great for doing Amazon videos as well and YouTube videos, whatever you need it for. So that’s one of the secret sauces stream decks are for switching all the screens. I know you use that as well, but what are some, what is what can we use and what do you recommend?

[00:35:39] Like the bare bones to get started with a live shot?

[00:35:42] Stephanie Liu: Okay. So as a live shopping host, if you are hosting your own live shopping stream, for sure get a mirrorless camera. I have a Panasonic GH five. I also have an ICANN 12 inch teleprompter, which is amazing. I have two El Gato key lights that are helpful.

[00:35:59] I have an El Gato overhead camera that I put over here for overhead demos. And then when I’m doing a product showcase, I have my Sony Z V 10, that I have right in front of me. So when I’m showcasing a product, this is the camera that I use. So as a live shopping host, doing my own, let’s say Amazon live.

[00:36:19] That’s the gear that I have in addition to what Jeff mentioned for the stream deck and my Roadmaster pro and my. Yeah, that’s what that’s for me as a host that makes me successful when I’m working with these brands and they’re looking for a live shopping host. I’m like, I’m already, I’m unprepared. Just give me the run of show.

[00:36:40] Give me the product and boom. We’re good to go. Yeah. Yeah. If I may live selling producer, getting started trying to pitch these SAS platforms, then what I need isn’t necessarily gear it’s. It’s the pitch deck. It’s Ecamm as far as setting up the scenes, it’s knowing how to handle objections. It’s knowing how to set a client at ease and be that mediator between the SAS platform, the client and the influencer, or even the PR company.

[00:37:15] So those are. Other things from a producer perspective outside of gear. Oh, P S by the way, it doesn’t hurt. If you’re a producer and you have fiber internet. Cause my internet upload speeds like 800 and I’m like I send that over to clients when like I’m in the pitch. I’m like, and this is my upload speed.

[00:37:32] They’re like what I was

[00:37:33] Jeff Sieh: like, so that’s one. It’s awesome. And that’s why your stream is so clear. I’ve had, it’s always, you always issue when you have guests on okay, what’s going to happen. The other question I was gonna say, do you have any sort of backup let’s say your fiber does go down.

[00:37:47] Do you have a backup so you can continue it when you’re doing these live shows

What Type of Backup Do You Have?

[00:37:53] Stephanie Liu: for. Absolutely. So I have a hotspot. I also use speed of fire, which creates this bonded network between my wifi and my cellular network at the same time. So we have that. And that’s actually a really good question too, because sometimes if your influencer or your host, if something happens on their end, I always recommend to my clients just have an extra B roll in the background, just in case just have an extra testimonial in the.

[00:38:19] Just in case, or even remember that, that 32nd video that I told you of just how to make a purchase. I would play that again, just to fill in that gap and then have someone in the background Hey, what’s up with your internet? What’s going on?

[00:38:32] Jeff Sieh: So let’s say, Hey, listen, I’m not the ShamWow guy. I’m not Billy Mays.

[00:38:37] And I don’t want to come across as a used car salesman. I know a lot of people don’t want to do that when they hear selling. So what are your tips for that for creating an engaging live show? Not just, not just a QVC where it’s, they’re always like, Hey, it’s the next big thing.

[00:38:53] It slices it dices the Julianne’s, what do you tell people?

What if You Don’t Like To Sell?

[00:38:57] Stephanie Liu: He was so good at that job. Why are you knocking it? No, I would say generally, when I’m working with clients, you still need that personality that is going to engage your audience. And so you could have a host that asks the question. Yeah.

[00:39:13] Then you can also have a, an expert. You could have an expert that actually demos the product. You could have them share testimonials, things of that sort. So that way it feels like it’s a natural conversation. That’s happening again. What I try to remind clients is that you have to get your audience into a buying mindset.

[00:39:33] So oftentimes if sh if a run of show is just like, oh, pain point pain point, I’m like, good job. You’re just depressed the audience. Thanks. Cause then what do you do if someone is. If someone is feeling low and ah, it’s that doesn’t get them into a state of mind where they want to do something about it.

[00:39:56] So you have to be mindful about your run of show of how you get them from this is the pain point to what gets them off of the pain point. What gets them off of the pain point is being inspired. And when they’re inspired, then they start thinking about the possibilities and when they start thinking of the possibilities, then they take action.

[00:40:15] Like literally that could be, how do I get them from point a to overhear? Yeah. So how was your run of show going to move them along that process? Because if the entire time you’re like buy, you’re going to get a couple of people that are okay with that. But again, there’s some audiences where learning styles, right?

[00:40:38] There’s visual learners. I want to see how this works. Pick it up, turn it around, flip it, upside down, do all the things. Sometimes there’s auditory where they have to hear it a couple of times to trigger off their convincer strategy of oh, okay. All right. I really liked the testimonial, but I’m not a mom.

[00:40:56] So what I do, I still need this. Then you have those kinesthetic learners and you want to make them feel confident, comfortable, reassured, they want to have their own reassurance strategy of okay, if I buy this, how do I know that my investment is really going to be, there’s going to be a return on it.

[00:41:14] And then you also have your auditory digital, see, I’m geeking out with you. Then you have those people that think of like systems and processes. And you’re like, this is how this product is going to scale up your business. This is how it’s going to improve your process, your framework. It has to be a part of their routine, their habits.

[00:41:34] And so when you have this run of show and it has all these. Brain hacks in it. It makes it so much more successful. So when I’m sitting down with the client, oftentimes they’re thinking, oh, she’s just going to switch scenes and I’m like no. Tell me about your audience. What are they struggling with?

[00:41:50] Because they may just have to see that demo more than once.

[00:41:55] Jeff Sieh: That’s great. So once again, this is brought to you by our friends at Ecamm. And if you are geeking out about this stuff, and this is oh my gosh, I want more, make sure you go to slash live selling where they are talking all about this for eight weeks.

[00:42:11] And it’s, in-depth, it’s even more Stephanie Lu. You get more, wait, there’s more. So go here to Ecamm.tv/liveselling. We’ve got a few minutes left, so make sure you’re asking your questions down below, because if not, I’m going to, and I will override you. What is cause I got some great questions that I wanted to ask.

[00:42:30] You talked about run of show a couple of times during the broadcast today. And that might be confusing to some people, but I think one of the things that we’re going to be talking right. All about how to remote produce, we’ve touched on a little bit. How do you manage time? Because I think that’s the biggest hiccup things run over demos, go long.

[00:42:48] They forgot this, the bowl to mix it in. He had to go run it. Okay. So that stretched that segment out a little bit. And so you have to trim stuff off the end. So how do you manage all of that when you’re alive producer? Because I think that’s probably one of the biggest hurdles that a BI producers have to deal with.

Timing Your Live Selling Show

[00:43:05] Stephanie Liu: That’s so funny. I don’t think I’ve ever actually had a a live. Yeah, like maybe I just run a tight ship. When they hire me as a producer, they hire me because I’m the expert. And so I’m very much, the first thing that we’re going to do is we’re going to have a kickoff call because I want to know what it is exactly that they’re trying to accomplish.

[00:43:28] And so I asked the right questions, who is going to be the host of the show, and I asked them flat out, what’s your gear? What do you have? And if they tell me things like, oh, I have a laptop. I’m like let’s talk about that. And I are actually already have an Ecammscene of a before and after.

[00:43:47] Do you want it to look like this for it’s grainy? Or do you want it to look like this? And they’re like, oh, so now we’re opening them up to possibility. So all of that generally happens in the kickoff call. Tell me about your influencer. Have you ever have you done a casting call with them? Do you know what it looks like?

[00:44:03] Do you know what their internet upload speed is? That is my pretest checklist as live streamers. You and I, we probably do that with our guests, maybe like 15 minutes before a show. If it’s a live shopping event, I’m doing this probably two to three weeks before the actual live shopping event. Because if they don’t have the gear, then I’m like, you’re going to drop ship that.

[00:44:21] And here’s my Amazon idealist for you to purchase right now. And I personally recommend the gear for them to use because as the producer, I know how to easily say. The different things. And then at that point, if I’m working with a client and they’re doing multiple life shopping events, I’m like, okay, that’s your video kit, the next influencer that you’re going to be working with, you’re going to ship that box.

[00:44:44] So backing up. Then we have that kickoff call where I understand all these different things. Then I work with the client to understand what the run of show is going to be like if the client comes to me with the rent of shell and it has key messaging points with bullet points, I’m like, cool, we’re good to go if it’s paragraphs.

[00:45:02] Cause they’re like, Ooh, perfection. That’s where, again, we’re all jumping. I’m like, okay. So does your host, do they have a teleprompter? Are you providing a teleprompter? Do they know how to read? Are you expecting them to just do this on the fly? How are they on the fly? Have they done improv?

[00:45:18] I ask all the things. And so then we have a tech rehearsal where I make sure, okay. I want you to hop into the Ecammlive studio and I want you to hop back on. And I have them practice of if something happens, do you know how to get out? Do you know how to get back in? And then we go through the gears so that they know exactly how to do it.

[00:45:40] We do the actual draft of the run of show. I’m laughing at myself because I’m like, you guys, you’re gonna love show runner, like legit. Yeah. Yeah. So then we do the actual production and then I move pretty much like the PR team, the digital marketing team, and the key stakeholders, I put them on a back channel at that point.

[00:46:00] And when it’s time for the show, it’s me and the host or it’s me and the host and the guests. And that’s where I have to build rapport with them and get them to relax. Yeah. Yeah. Because they know that they’re the ones that are going to be on camera and everyone else that’s in the back channel is counting on them, like counting on pretty much like us to meet this success.

[00:46:21] And so oftentimes from a psychology perspective, from a mindset perspective, they’re feeling the pressure of it. And so as a producer, most producers don’t think about this. You have to set the Medis, you have to like, Hey, you’re confident you can do this. We’ve done this. I know, and they’re like, okay, you hype them up.

[00:46:41] And you’ve seen me do this at like different conferences. I’m like, I’m a hype you up. I’m going to give you like the Roberto. I might give you the Roberto Blake standing ovation. That’s what I do. That’s for me to build rapport with them. And then we go into the show, as that’s running, I’m still talking to my client and I’m like, Hey, this is going great.

[00:47:01] Or this, or I’m like, Hey, do you want me to put this up on the screen a little bit more? Or, put the overlay back on. I’m still building rapport with my client because I’m still thinking For show four shows down the line. You still want me to be your producer, right? Of course. So then that happens once the show ends, then I have a debrief pretty much with the talent.

[00:47:23] I say, you did a great job. And I let them know if you’re, Hey, if you’re ever hired again for a live selling event and they need a live selling producer, make sure you refer me. Yeah, because now I’ve built rapport with them. They get off the call and then I have a debrief with the client and we go through the run of show like, Hey, this is what worked great, blah, blah, blah, blah, blah.

[00:47:44] We understand, boom, Hey, you need me again, hire me. Good. Then I go over to the software as a service platform. Hey, that show went well, didn’t it? And I debrief with them as far as what their future product PR projects are going to be. And I say to them, okay, so if you need another live selling producer, you have my brain on speed dial. I forget what the question is.

[00:48:08] Jeff Sieh: That’s genius. I, cause that was the thing is okay, how do you handle the time? How do you handle that stuff? And from what you said, you run a tight ship and that’s exactly what you’ve done. Nothing is left to chance. You’re not saying we’ve got these products.

[00:48:23] We’re going to go live. We’re gonna hit the button. No, it’s planned out. You’ve got backup plans. You’ve got people, they know what they’re going to do. The thing about rehearsing going back and forth, I think is huge. And also getting them to buy gear that you already have, solved so many problems. So like guy Kawasaki would, I started doing his podcast.

[00:48:42] He heard my mic. He heard my road Castro pro he bought the exact same mic. Cause he goes, I don’t want to met. I just want to know Jesse has, it is fine. And he bought two road castor pros cause he wants one upstairs and downstairs. Anyway. But it does make you solving problems from them a lot easier when you have the exact same thing there.

[00:49:01] I can tell them what button to press. This is a great question from Gary over on YouTube. He goes, what is back channel? Can you explain?

What is A Back Channel?

[00:49:09] Stephanie Liu: Yes. So back channel is where you have communication with your client, your stakeholders on a different device. And so for me, that could be a group text, or that could be on WhatsApp or even that could be on volley, right?

[00:49:25] That’s for us to have conversations about how the show is running at that moment. The reason why I don’t have them on the call or, in the Ecammstudio blowing up comments is because what I found is that if the show host is running the show, and then all of a sudden there’s back channel communications that are like, boom Bing.

[00:49:52] They get distracted. And it ruins the flow of the show. So having a back channel where we could easily communicate with the client about, Hey, oh, this goes to your other question to your, I would say to them like, Hey, we’re like five minutes behind schedule. Is that okay? They’ll let me know. Or they’ll say Hey Stephanie we’re actually going through this run of show pretty quick.

[00:50:15] And so then I’ll ask them, okay. So do you need me to, do you need me to wrap this up earlier? Do you need me to play another video again? We’re having that conversation in real time. So hopefully that answers your question.

[00:50:27] Jeff Sieh: Yeah, I think that was perfect. Mike Alden says this, Hey Mike, good to see here.

[00:50:32] He goes, Stephanie’s run of show it. Oh he misspelled it and he did it again. So I’m gonna put the right one up there for him. Cause he’ll get on me later. He said Stephanie’s run of show. Building tool is brilliant. So where can people find that? If, is it, can they go to your VIP day or is it on your website?

[00:50:47] Where can they find this.

[00:50:49] Stephanie Liu: So get your little typing fingers, not your little bit, get your typing fingers ready. It’s lights, camera live board slash script. And that’s my video script maker. Sometimes I’ll even just send that to my clients. And I’ll say, you need a run of show. Use my video script maker.

[00:51:10] And every time you push this button, it’s going to give you a new intro, a new hook, a new teaser, and it’s going to run that right through you.

[00:51:17] Jeff Sieh: So there it is onscreen by the amazing Mike Allton video script maker. Oh, he’s got a shortcut there, sneaky at I’d even check it. But that’s great. Yeah.

[00:51:30] Thank you Mike, for doing that. Amazing stuff. Let’s see. We had some other questions. I wanted to say, oh, you Yvonne said that Stephanie got me started on Amazon live streaming. So that she’s gotten a lot of people stuck on live streaming. I think we’ll have a lot of live video producers after the show to dough today.

[00:51:49] And she also loved the volley. And she asked me to put that up on screen again. So if you’d like to be a part of a volley it’s socialmedianewslive.com/chat. You can leave messages like we played a Mitch. You don’t have to go on video. You can just use an audio kind of clubhouse or you can just do texts, but it’s a great way to have a community and conversation throughout the week.

[00:52:12] So let’s see if there’s any other questions here.

[00:52:16] Stephanie Liu: Gary is asking about bandwidth.

[00:52:18] Jeff Sieh: Yes. Yes. So that would be a great one bandwidth. What would you recommend, do you need a super fast connection? So let me pull that up here. What are your thoughts on that? Because you have like gazillion speed with your,

What Type of Bandwidth Do You Need For A Live Selling Show?

[00:52:32] Stephanie Liu: I would say when you’re working with the show hosts, you want to make sure that they have at least 15 megabits per second upload speed. You want to make sure that the clients are there is working with this influencer or their show hosts that they go to speed test on it and they figure that out right then and there, because for me, I will say, okay, so it’s three megabits per second.

[00:52:54] Okay. We need to find you a coworking spot. Yeah. I like, we need to find to a coworking spot or is there somewhere else that you can go because that’s not acceptable and I will have a Frank conversation with the client. I’m like, this is how it looks like, We have that conversation for it. I also have a, I also have an account with spotify.com, which as I said earlier, it’s a bonded cellular network with your wifi.

[00:53:23] You’re either net all the things to make it even stronger. And so I have the, I forget which plan I have. I think it’s the pro plan. And I could even offer that to my clients. I’m like, here’s my account. Use this for you. You’re your host and make sure that they have the best I’ll throw my hat in there as an extra bonus for them.

[00:53:43] And then for me as a producer, again, like I said, if you’re producing event, I usually go for 30 megabits per second, upload speed. And I always say that underline, highlight, upload feed, because it is different and that’s really going to help you out as a producer. So if, even if I was a brand. I would still ask my producer what’s your internet upload speed because they’re the ones that’s going to be carrying the show, especially if you’re bringing in multiple guests and all the things.

[00:54:14] Jeff Sieh: Yeah. And Spotify is a great I use it as well, especially when I travel. It’s really great. Cause I can bond everything and I have it at the hotel or whatever. So real quick, let’s talk about, we talked about it all through the show today, but showrunner season two. So give us a rundown where it is, where you can find it.

[00:54:33] We’ll bring up that URL, but the opportunity, maybe you can just talk about the opportunity for remote producers. This is new. So talk about this because this is what show runner is all about.

ShowRunner Season 2

[00:54:44] Stephanie Liu: Yeah. So as showrunners, season two, we are pretty much showing you everything that goes behind live selling as a producer.

[00:54:53] So what are the opportunities with live selling, who are the different brands and marketplaces that you can partner up with some SAS platforms that you should start building connections and rapport with? If you’re not on LinkedIn, come on, man. That’s going to be an awesome opportunity for you. Then we talk about getting started.

[00:55:09] So for you as a producer, what is it that you need to get started to start pitching your products and your services as live selling productions? So I’ll show you pretty much like how my pitch deck looks like, how I overcome sales, objections, all the things as even like the upsells that I have.

[00:55:27] So that’s what we talk about in getting started. We also talk about the live selling producers checklist because now it’s actually expanded from. Being a live video producer, because now you have the key stakeholder, they need a specific checklist. Then you have the live shopping host, they need a specific checklist.

[00:55:46] Then you have the SAS platform. Like you want to make sure that their SAS platform is actually going to be able to support the stream. And so there’s certain questions that you have to ask. So we go through that whole entire gamut. Then we also talk about, positioning your brand, positioning your production house and how you’re actually going to price it.

[00:56:03] Then we’re also going to, man, this is so much fun. Then we’re going to have an actual live selling build out. So press. Who does a lot of the merge for the E cam fam, we’re gonna say, okay. So how did you set up your Facebook shop? Now? This is how we connect it with E cam. Now this is how we actually produce it.

[00:56:23] So you’re going to see it in real time, a real live shopping stream and in the background, how we set it up before, during and after. So that’s going to be a ton of fun, the very last date that I would say for sure. You want to make sure that you book, this is on Thursday, June 16th. We have what’s called a round table and a workshop.

[00:56:42] So all of the different SAS platforms that I mentioned, all of the key influencers, we’re going to have a day where you can ask your questions. And so we’re going to have this hosted on altar live, and that’s going to be an important day for you to get your face in front of these SAS brands and say, I’m a live selling producer.

[00:56:59] This is what I can do and start building that next. Hey, if you don’t want to show up the Jeff and I can take all this,.

[00:57:06] Jeff Sieh: We’ll do it all. We will do it all. So make sure you guys go to ecamm.tv/liveselling. Like I’m telling you it is amazing. I just don’t say that because they sponsored the show, but I’ve been a fallen Stefanie even before any of that stuff happened.

[00:57:19] She’s amazing. Stephanie, let people know where they can find you your services. I know it’s at lights, camera live.com, but also you’ve got some other things with that special event that you have. So talking about that.

[00:57:31] Stephanie Liu: Absolutely. So head on over to lights, camera, live.com. If you want to find out more about my work, but if you’re the type of person you’re like, Stephanie, I don’t want to wait eight weeks.

[00:57:40] I don’t want to wait eight weeks for me to get in front of this train right now. So head on over to lightscameralive.com/vip-day. And you will have pretty much access a full day to plan out what your production house is going to look like. Sound like you’ll have access to everything that it’s in my vault, swipe files, scripts, pitch, decks, all the things on how you can position yourself and start building your brand and your bottom line as a live selling.

[00:58:08] Jeff Sieh: Very cool. Make sure you guys check that out because it’s definitely worth the time and the money spent because she, as you can tell, it’s amazing when it comes to all this stuff. Thank you guys so much for watching everything today. We’ve got to, Brian goes yes. Another hour. That’s gone way too quickly.

[00:58:26] Yes, it has Brian. It has so much. Don’t forget that we’re also a podcast where you can go to your favorite podcast player, sign up, give us a rating review. It really helps us out our next show. We’re going to continue the discussion on live selling with the amazing deal casters. And it’s going to be on Friday, May 13th at 11:00 AM.

[00:58:44] Eastern 10:00 AM central. Once again, you can find us on Facebook, LinkedIn, YouTube, and Amazon live. Thank you so much, Stephanie. This has been a jam packed morning. I appreciate your time. Thank you so much, my friend. Thank you. And we will see you guys next time. Bye everybody.

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