Join us as we celebrate all things podcasting LIVE from Ecamm’s booth at Podcast Movement. Special guests, shoutouts, and shenanigans from Grace and Jeff are on the agenda.

SHOW TRANSCRIPT

This transcript is automatically generated by Descript.  Any errors or omissions are unintentional.

[00:00:00] Jeff Sieh: Hello folks. Jeff. Sieh here with a quick word about today’s episode, Grace and I were lucky enough to be able to record this show. Thanks to our sponsor. Ecamm live from podcast movement from E Cam’s booth. Since it was recorded, live from the showroom floor.

[00:00:14] You may notice that you hear some noise from the crowd bleed through thanks to the magic of Ecamm and the script. We were able to clean most of it up. And we also had some connectivity issues, but I’ve added some transitions to cut between some of our guests. When you hear them, the show’s not over.

[00:00:29] We’re just hopping onto the next section. You definitely wanna stick around and hear what Luman Angelo, Megan Powers,

[00:00:35]

[00:00:35] Christiana comer.

[00:00:36] Jeff Sieh: from the. Colin gray Jim fuse, doc rock, and Eric Fisher have to say about the state of podcasting as well as other topics live from podcast movement. Now on with the show.

[00:00:51] Hello folks. Welcome to Social Media News Live I’m Jeff Sieh. And you’re not.

[00:00:55] Grace Duffy: And I’m Grace Duffy.

[00:00:56] And this is the show that keeps you up to date on the world of social media. And today,

[00:01:01] Jeff Sieh: and today you go ahead and say your line, cause we don’t have my,

[00:01:04] Grace Duffy: we don’t have our script. I don’t, I don’t have a Google doc

[00:01:07] Jeff Sieh: to like yell

[00:01:08] at you through. Yes, that’s right. Cards are right

[00:01:09] Grace Duffy: there. Cue card are right there.

[00:01:11] The monitors, right. There’s right. We are live from podcast movement, 2022 here in Dallas, Texas. My neck of the woods and your neck of the woods adjacent kind of, yeah, kind of, I don’t live here though. You don’t live here? No, he won’t claim it. Yeah. And we’ve got a great lineup of guests for you today, starting with none other than the Luman, Angelo,

[00:01:33] Jeff Sieh: luau, everybody, you know what your podcast is, where they can find you, what you do and all.

[00:01:40] Lou Mongello: That’s a lot. Uh, so my name is Lou man Angelo. I am the host of WDW radio. It is a podcast, uh, since 2005, uh, all about the Disney parks and movies and Disney cruise line, anything sort of under the Disney sun. Um, I started off, I was, you know, I was a recovering attorney, wrote a few books about Disney and, um, being very fortunate.

[00:02:02] talk about my, uh, passion every single day.

[00:02:05] Jeff Sieh: So if you don’t know, Lou is like an OG podcaster. Yes. So how long have you been podcasting? Like how many episodes have you

[00:02:12] Lou Mongello: put out? Actually? So I started in about April of 2005 and, um, all told, you know, with my first show. And then this show I’m, I’m over a thousand episodes where I’m like 6 97, like WW radio.

[00:02:25] Yeah. So

[00:02:26] Jeff Sieh: really quickly because one of the things, if you haven’t followed Lou or his podcast, Um, he does live shows on Wednesday nights, but he also his podcast. And it’s not just the same thing every week that he’s got interviews with Imagineers, he does food reviews in the park. He takes you out in the park and talks about things.

[00:02:43] So like when you plan your show, cuz there’s a lot of variety. There’s a lot. I mean, cuz it’s, it’s, it’s not, it’s almost different every week. So do you have, is that part of your strategy when you go out or is it like, Hey, it’s a nice day. It’s not raining. I’m

[00:02:56] Lou Mongello: gonna go. So there’s lots of breakdown here.

[00:02:57] Okay. Right. So one I’ve in. 17 years. I’ve never repeated a topic, which has nothing to do with me. It shows that there’s such a broad spectrum of things we can discuss sort of in the Disney world. I laughed a little bit. When you talk about my planning and strategy, , let’s sort of break that down a little bit because usually it’s like Sunday.

[00:03:16] Oh my God. I need an episode out tomorrow. What should I talk about? Um, it really, the beauty of, of what I do and what I think we as independent content creators. Is, I’ve always created a show that I would wanna listen to. Right. And hopefully somebody else out there does too. So if I feel like talking about the latest Marvel movie, something happening in a Disney park, going to do a live dining review, which we have to do one day, like, yeah.

[00:03:39] Oh my gosh. Because we all love to eat. Obviously we’re wearing black for a reason. great.

[00:03:45] Grace Duffy: Sliming and, and I, this is very airy for a reason.

[00:03:49] but it’s, it’s talking about the things that make us happy about. To Disney world, uh, and the Disney parks and, and connecting people to experiences that maybe they can’t get to as often as they would like.

[00:04:00] Gotcha.

[00:04:01] Jeff Sieh: So we’re at podcast movement. We’ve seen some great sessions. We’ve learned a lot. It’s always, you know, good to get a refresher learned new techniques and tactics. If somebody was starting out in podcasting and the first time, what would, what advice would you give them? Because you’ve probably, I mean, you’ve done a lot.

[00:04:16] You’ve made mistakes and you’ve, you’ve figured out ways around certain problems. What would you tell a beginning podcaster when they’re first.

[00:04:23] Lou Mongello: I, I mean, it it’s, it’s the overly obvious and it’s, but it’s true. Like you have to do a show that not that you think will be successful or you’ve read that this is the, the blueprint of the strategy.

[00:04:34] Mm-hmm you have to do a show that you would wanna listen to one, because you shouldn’t be thinking about your first or your first three or your first 10 episodes. You need to think about the sustainability of what you are doing. And I’ve been having people say, well, what’s your exit strategy? When this stops being fun is the day that I stop doing it because otherwise it becomes a job.

[00:04:53] Yeah. Right, right. I still love what I do. I love putting the show together. I love researching the topics. And then the most important thing for me, you know, is, is the community that is built around the show. Right? Right.

[00:05:07] Grace Duffy: So being here at podcast movement, what has been a big takeaway that you’re going back to the office?

[00:05:13] Because this is fun, not a job. , this is our job, but fun. What is a big takeaway that you will be bringing back to the office after leaving Dallas this

[00:05:23] Lou Mongello: weekend? You know, what’s truly interesting because I’m in sort of, this is we’re getting close to the end of the show. We start to kind of decompress and break down and, and look back on our notes and our pictures of all the things.

[00:05:33] It’s interesting how some topics continue to sort of be discussed, right? Yeah. The importance of community monetization is, is another. Taking some of the new strategies and, and tactics. And I think continuing to leverage them more, like I never started my show with this is a great way to make money cuz , that’s not, should not be the reason why you get into podcasting.

[00:05:56] Yes. Um, but it is other ways that I can nurture and love on. And I don’t, I care less about growing the community than being present and serving the community the best that I. With creating content in the way that not only they are the most comfortable consuming, but is going to bring them value. And, you know, like I said, make ’em happy.

[00:06:18] Jeff Sieh: Yeah. So you said my favorite words and by the way, if you’re not following Lou on his, um, uh, live show on Wednesday night, so I didn’t really care about, you know, Disney, but I wanted to learn how to do community. And so I started watching Lou show and then he sucked me in and I cannot leave. It’s like a, it’s like a vortex or a black hole.

[00:06:35] You just, once you get. The, the

[00:06:37] Lou Mongello: gravity, just the strategy. How does, how does people into and keep the context?

[00:06:41] Jeff Sieh: Yes. You know, you can quote me on that. It’s a teacher. Um, but community and a lot of times, community is really, really hard to build on a podcast. So I I’d like you to talk about some, maybe some tips on for podcasters, how to build community, because there’s that, you know, there’s that download kind of right.

[00:06:58] You know, keeping people away and then talk about why you love live video and the community aspect.

[00:07:03] Lou Mongello: So, you know, community’s interesting because it’s, it’s really become sort of the hot buzzword. And I think people think of community. They’re like, oh my fake, my Instagram or my Facebook group, it’s not, I’ll do a Marvel thing.

[00:07:15] You know, Asgard, isn’t a place, it’s a people, right? Your community, isn’t your Facebook group. It is the people who are in it. So pre Facebook, like I had a discussion for him, you know, I ran an old V bolting discussion forum. Oh my, it didn’t matter. When I moved from there to. they were willing to come because it didn’t matter where the conversations were taking place is that they were taking place together.

[00:07:37] You need to make people feel as though they belong by making them not just be consumers of the show, but almost active participants in it. Mm-hmm whether it’s reading their emails, having them on as guests. Um, and then that’s one of the things that live video has done. I’ve been doing live video weekly since 2007.

[00:07:55] I love not just right. What’s happening real time. Right. But that. It’s not put out a podcast and then we’re sitting back and waiting. Yeah. The comment are coming in real time. Right. So you can really have conversations with people. So I we’re watching them

[00:08:08] Grace Duffy: right now coming through on

[00:08:09] Jeff Sieh: Ecamm. Right. So, uh, Catherine says love what he said, focus on serving your community and you won’t have to worry about growing your community.

[00:08:16] So I think that’s really cool. So I wanna dive just real quick in some tactics, because I know on your, your podcast, you have a, like a number where people call in and at the end of your show, a lot of. You play those things like that, like voicemail almost, which activates your community. Is there things for like podcasters or live video, like, like specific calls to action to get your community engaged that you like

[00:08:40] Lou Mongello: to do?

[00:08:41] I think it’s, it’s involving them in the experience. Right? So they are not just consumers of it. And the idea of the voicemail is not just so mm-hmm they can look. The reason why I started podcasting is. The medium is so much more powerful. You can hear the emotion voice. Yes, yes. Plus I’m a horrible typist.

[00:08:58] It’s why I don’t blog but it’s that old school radio, like we used to like call into the radio station and then you heard your voice on the radio. Like, oh my God, we all, yes. It’s the same thing because it’s not a tactic, but that’s what happens. People will say they’ll hear their voicemail or on the show and they wanna go and tell other people that my voicemail was on this show that is so meaningful to.

[00:09:22] And that’s, you know, talking about community, the growth happens organically. Yes. Not through ads, not through funnels and tactics, but because people who love the show and hopefully in term love, you are telling their friends, you need to come and be part of this as well. Yeah.

[00:09:39] Jeff Sieh: So on your podcast or your live show, do you try to move them?

[00:09:44] I know you have a couple different communities on Facebook and stuff, so is it really, are you really strategic on where to move them? Because you know, Uh, it’s one of the comments is you have to be part of that conversation as the creator, you have to, you can’t just like post a podcast and

[00:09:57] Lou Mongello: run without a doubt.

[00:09:59] You need to be very, very present and not just a conversation starter, but you know, I, I, Jeff, I talk about this all the time. You need to care at scale and understand that every download, every number of that’s in the community, there’s a human being on the other side, right? That is giving you their most valuable commodity, which is their time.

[00:10:17] And if somebody is going to send you an email DM, Tweet you post in the, in your, your Facebook group, you need to give them the, the courtesy of a personal response and you need to be present. And it shouldn’t be something that is a chore. It shouldn’t be something that you want to do, because it is part of that conversation because you have, like I said, you’ll need to genuinely care about every single person that’s in there.

[00:10:41] And I think that’s for a lot of people to disconnect. Yeah. I’ve created my Facebook group. I have these prompts conversations are happening, but they themselves are not present there. Hmm.

[00:10:51] Grace Duffy: And you can tell that you do a really great job because you see the way that people love on you. Just being around blue this whole week.

[00:10:58] People are just like, Lou, I love you. Or, you know, we love

[00:11:00] Jeff Sieh: Lou. Obviously he also gives out candy. Sometimes he also gives out candy that’s that’s

[00:11:05] Lou Mongello: that’s that’s crazy.

[00:11:07] Jeff Sieh: So, um, on your podcast, let’s talk about like the reason why, so you usually do interview shows or you bring on your. I’ve been lucky enough to go on after wish crews and be able to talk.

[00:11:19] And, um, you, you seem to bring on, you know, people who are your friends or experienced something with you, is that really, you know, part of your strategy or do you do that every time? It’s like, why do

[00:11:29] Lou Mongello: you do that? He’s using the strategy word again. There’s some sort of like grand master plan. I’m trying to make you look smart, dude.

[00:11:35] So I will let you in on, on the, not so secret secret the people who are forgetting sort of the imaginary interviews or whatever, but the people who are on the show. And who are my friends are people that came from the community. Yeah. Right. They are like-minded Disney fans that have something to share a certain bit of knowledge.

[00:11:56] Sometimes I get desperate for a guest. So I have Jeff, come on. I know nobody else. The bottom of the barrel.

[00:12:01] Grace Duffy: That’s why I ended up with a show with him. That’s right. I’s like, I wanna do this black

[00:12:04] Jeff Sieh: show. I had to press the buttons. That’s what I do. I know. It’s okay.

[00:12:08] Lou Mongello: That’s right. Um, but yeah, so, so leaning into the community, right.

[00:12:14] Saying. Does anybody have something that they wanna share or I’m looking to do a show about X mm-hmm , you’d be surprised how many people who would probably not start a podcast on their own. Yeah. But would love to be a guest. And sometimes they end up being recurring guest because you’ve taken that burden of show creation and production off them, and they can focus on the content and the conversation.

[00:12:34] Grace Duffy: And you hit on something really good about live video or even just podcasting is it’s always more fun when you have a guest, someone that you really love and truly connect. And you’re just, we’re just having conversations. We could be having this conversation outside with over breakfast, but we’re having it here with all of you

[00:12:51] Jeff Sieh: too breakfast.

[00:12:52] Why didn’t we do breakfast? That would’ve been great. Oh, I’m sorry. Punch the food. Yeah. Thing on your bingo card. Yeah, we talked about food. We just talked about food. Okay. Yeah. I knew a Lou from Google plus there’s another one. Oh, that was a freebie. That’s a freebie. That’s a freebie. So, um, Video stuff. So a lot of the conversation podcast movement was video podcasts.

[00:13:13] And you know, you don’t usually your live, show’s not a video podcast. It’s just the, it’s just a live show. So what are your thoughts on video podcasting? And would you recommend somebody who’s starting out to do that as part of their podcast, like

[00:13:27] Lou Mongello: launch, you know, it’s interesting video podcasting sort of blurring that line between what, what is the definition of a podcast?

[00:13:35] Yeah. Right. It was origin. Audio content that you were able to download onto your right apple. What is that? I zoom whatever

[00:13:44] Grace Duffy: your zoom or your iPod,

[00:13:46] Lou Mongello: right? Whatever your MP3 player of, of choice was. And what’s is, are you, are you a video content creator, right? Is that what you’re looking to do? Or are you using video to support your podcast?

[00:13:59] Right. So I use live video as. Support of the show. Right? We can talk about this week show, right? I do my show. It comes at Sunday or Monday on Wednesday night. We can talk about that. Week’s that, that week’s episode with people who are able to sort of give their feedback in that way, I don’t push it out onto the feed because that, you know, that’s, Connect’s not, for me.

[00:14:22] It’s about consuming the audio content, this very personal, very intimate experience that allows you to do other things while you’re listening to the podcast, as opposed to video where you sort of need to. A little bit more attention. And hopefully because of the interactivity I trying to build into live video, you really are present and I hate to use the buzzword, but you are engaged as well.

[00:14:41] Jeff Sieh: Yeah. So some cool things you’ve been doing, and I wanna talk about this is, um, and it’s different. You don’t have the same thing. You’re like, okay, let’s talk about the show each week. So you talk, so you’ve been doing this trivia stuff. That’s pretty fun. And like games where you activate your audience. So talk about why you did that and if it’s been successful

[00:15:00] Lou Mongello: for you.

[00:15:01] Yeah. So the idea has always been, especially with the live video and even with the show, this is not for me to talk at you. Yeah. It’s to talk with you. Yes. And finding ways to make it fun, make it for interesting. Make it engaging. Especially sometimes people, you know, whether it’s real life or even while they’re watching a live video might just wanna sort of sit back and not be as participatory doing, mixing things up and having things built in like tri.

[00:15:28] Not only makes it fun, but it’s that same thing when you see your name up on the leaderboard, right. Or that personal pride of getting that really difficult trivia question. Right. You know, I give away prizes all the time, too, just as fun rewards for people. And you know, it’s not just about getting the thing it’s I won this week’s trivia contest.

[00:15:46] Yeah, yeah, yeah. And

[00:15:47] Jeff Sieh: it’s cool. Um, and, and people, they brag about that stuff. Yeah. So they, like, they put in the thing. So, um, we don’t wanna keep Lou too much cuz he’s gotta go sign autographs and take all these pictures and. He’s gotta get back

[00:15:57] Grace Duffy: to his entourage. That’s right.

[00:15:59] Jeff Sieh: His Disney entourage. So Grace, you wanna do some rapid fire?

[00:16:02] Yeah. So we

[00:16:02] Grace Duffy: have some rapid fire questions for you, Lou. Oh, no nervous. Okay. All right. Ready? Phone call or text.

[00:16:10] Oh,

[00:16:10] Bad Audio: the

[00:16:11] Grace Duffy: text. Go to karaoke song.

[00:16:15] Lou Mongello: Do you do not? I wanted it’s from Greece. It’s from Greece. No, it’s not from Greece. I have it’s Grace. If, if my life depended, I have my one song, but trust. Of all the things you don’t wanna see or hear me singing is top of that list.

[00:16:28] What, what song though? I’m not telling you. Move on, move on. You missed the text. It’s my lawyers are giving you the, yeah.

[00:16:33] Grace Duffy: Is it, is it not a, it’s not a

[00:16:35] Disney song. It is not a Disney song. Okay. Wow. All right. Oh, wait, I take that back. It’s not a Disney song, but was actually featured in a Disney movie.

[00:16:43] Grace Duffy: Ah, is that a trivia question?

[00:16:45] Jeff Sieh: Can we win prizes? Dig deep folks. Figure

[00:16:47] Grace Duffy: that one out for that one. Yeah. Um, because we’re in Texas TexMex or barbecue. We had both little, we

[00:16:55] had both over the last few days, I’m wearing black hoping that it’s slimming, um, TexMex. What’s your favorite

[00:17:01] Grace Duffy: day of the week? Monday,

[00:17:03] Jeff Sieh: Monday. So he is lying. When you say it on Wednesday is your favorite day of the week when you do election?

[00:17:06] No, I

[00:17:06] love cause I, cause Monday everybody’s back to work and I just love like getting into it and right. Yeah.

[00:17:11] Grace Duffy: All it’s the Monday energy. Jeff, don’t try to get him in trouble. That’s I’m trying to all right. What is the last podcast you listen to besides your own?

[00:17:19] Um, What’s the name of Jeff’s podcast again?

[00:17:24] I don’t know. Oh mean either whatever the Jeff Sieh show is called, whatever that show that Jeff does is. Yeah. So I don’t listen to other Disney podcasts. You don’t. Why? Why is that? Um, for two reasons, one, because it’s what I do every single day. So when I listen to something in my car, I want something unrelated.

[00:17:41] And if I don’t listen to anybody else’s show, no one can ever accuse me of taking an idea or stealing content or anything else like that. That’s a

[00:17:48] Grace Duffy: good idea. Or do you like to listen to what type of you don’t have to name a name if you don’t want to,

[00:17:51] but what type, um, business related stuff, business, um, sometimes some nerdy, you know, lost or battler, lactic or recap stuff.

[00:17:59] Grace Duffy: Wonderful. Well, there’s a big world out there podcast. Yeah can find what

[00:18:05] Jeff Sieh: you need. So, uh, Lou, before there’s some comments that people were asking, like, what is the name of your podcast, how to find you. So why don’t you tell

[00:18:11] people about that? So the name of my show is WDW like Walter world WDW radio. You can find everything I do on the Disney side of things@wdwradio.com.

[00:18:21] I am at Lum on jello on all the social and everything I do on the business side, in terms of speaking and coaching and mastermind and events in Walt Disney. Um, which Jeff has come to before, uh, could be found@lumanangelo.com

[00:18:33] Jeff Sieh: and also talk about your special event that’s coming up that people may wanna watch live.

[00:18:38] Yeah. So, uh, Disney is hosting the D 23 expo in Anaheim, California, September 9th through the 11th. Uh, this is my I’ve been there since the very beginning back in 2007, uh, broadcasting all three days. And you can go to either WW radio live or D 23 expo. Dot com I’ll if you can’t make it out there, I will take you out and, uh, bring the experience to you.

[00:19:01] Awesome.

[00:19:02] Jeff Sieh: Thanks Lou guys. Go follow him. You know, get the podcast. I listen to it all the time. Come to, do you have any spots left on momentum? Yes. So momentum is his, uh, Very special, intimate mastermind conferencing thing, limited to 50 people. I am gonna be there speaking. Uh, I was there last year. It’s phenomenal at, at Disney world.

[00:19:22] We’re right across the street from Disney Springs. It is so much freaking fun. So, uh, if you wanna do that, make sure you, uh, go back. Montello dot momentum slash

[00:19:31] momentum.com. luo.com. Internet use internet luang.com and is a link right there for Momento.

[00:19:38] Jeff Sieh: So go there and check it out. So thanks Lou.

[00:19:40] Appreciate you. Thank

[00:19:41] you. I love it. Appreciate you guys. Thank

[00:19:43] Jeff Sieh: you so much for joining us. So we want a big do a big shoutout, cuz we, if you haven’t noticed we are broadcasting from Ecamm M’s booth. Yep. If you wanna find out like, I mean, this is just we’re we’re live in the middle of a convention center and we’re having comments come up.

[00:19:56] Um, it’s going out in high quality. It’s just amazing this program. Uh, they they’re, they’re amazing people if you’d like to find out more about them, go to socialmedianewslive.com/ecamm slash Ecamm. They also have a new podcast that’s coming out. That’s been out and they, I think they do it Wednesdays.

[00:20:13] Yeah. And, um, you can watch it live, but they also find it on your favorite, um, podcasting player. But. It’s really good. It’s all about video podcasting, how to get started, uh, continuing, having to grow like that. Um, we’re gonna get Megan on now. Yeah. Early, because she’s here. Yeah. Megan, we’re gonna have you come on now.

[00:20:29] Megan. Megan Powers. We’re gonna have you come on now. Yeah. So we have another amazing podcaster. Uh, Megan Powers is gonna come on and join us right now because, uh, just excited to have, we’re gonna have a round Robin of people coming on the show today. So, um, it’s gonna be a lot of fun. So Grace,

[00:20:46] I, I just happen to be in the neighborhood.

[00:20:48] And so, no,

[00:20:49] Grace Duffy: no, actually what happened? She just walking by, she was, she came here prompt and ready to go and we’re like, we’re gonna reward that. Right. Because we certainly weren’t ready to go.

[00:20:56] Right.

[00:20:57] Grace Duffy: Exactly. So Megan, tell us about you and about your podcast and then what you do. So

[00:21:03] I have two podcasts. We just started season six of making a marketer.

[00:21:08] Jeff’s been on it. I need to have, um, miss Grace on it. And your

[00:21:11] Grace Duffy: co-host is the amazing Jen Cole of course.

[00:21:13] She’s right. Yes. Yes. Jen Cole and I have been doing it since August of 17 and, um, and yeah, and then I I’ve gotten hired to host podcasts, um, by a couple of other very cool businesses. And so I, um, my current other show is called trade show talk.

[00:21:31] Yeah. And it’s the trade show? News networks, um, podcast. So that’s fun. That just started in January. Cool. Yeah. And I work in the events space. So that’s like in my wheelhouse. So

[00:21:41] Grace Duffy: this is like home to you being at a conference and I’m a

[00:21:45] Jeff Sieh: show you? She knows where all the coffee’s at. Absolutely. So I wanna ask a question because you said you have two podcasts.

[00:21:50] Yeah. How do you manage two podcasts? Like how, how kinda walk us through your process and how you do that. And then, I mean, you, you record and then there’s editing all that. So kind of walk us through how you do that.

[00:22:02] So, yeah, it’s two shows for each, so it is kind of like I have a weekly. Okay. Gotcha. Even though it’s between two shows.

[00:22:08] Um, well, I mean, I keep a spreadsheet and I just try to like have fresh ideas and I try to get guests, you know, in as much in advance as I can. Um, but if I’m honest, my planning. Is right up to the wire. the question writing a lot of podcasters that way. I also have, I have a full-time job. So this is on top of that.

[00:22:29] Um, and I have an editor, so that really helps mm-hmm he’s amazing. And he turns things around really fast mm-hmm so, um, so yeah, so I, I, I try to have topics that matter to the listeners, you know, that are gonna bring value and, um, and. Yeah. It’s just a lot of fun. I mean, I, it doesn’t feel like work. Right, right.

[00:22:49] Mean, yeah. I also am very much a film it, post it or record it, post it kind of a person. And I, um, I realized while this here, this week that I had one in the can, I’m like, oh, I need to get this. I need to get this published. I’m not used to having one already ready to go. So,

[00:23:05] Jeff Sieh: so what’s your criteria for, um, like finding guests?

[00:23:08] Yeah. Are you like, always on the prowl? Is there. Are people reaching out to you and then you’re, you know, kind of vetting them. How does

[00:23:14] that work? Yeah. It’s a combination of things. It’s funny. Cuz I thought for a while it was all people I knew, right? Yes. And I thought, well, I’m gonna run out of people. I know, but I , I haven’t yet.

[00:23:24] But also people have been referred to me. I do get a lot of. inbound inquiries. Yeah. People trying to get their person. Yeah. Um, on my show, I don’t have you, have you used any

[00:23:35] Grace Duffy: of those? Have you ever found, have you found anyone good that way? Because we get a lot of inquiries too, so, and we’re just like, ah, you know,

[00:23:41] um, no, no, I haven’t, but if I’m honest, I, I just, it feels, it depends on how they approach and whether even, you know, chat with them or about it or not.

[00:23:52] But it, yeah, it’s, it’s not really

[00:23:55] Grace Duffy: well, that’s a good question though. Right? Because as someone. Host the show, but then also has had to be on shows as part of a brand as a brand evangelist. What would like, what would be the way that someone should approach you to say, Hey, that you would make you open to entertaining them on your show,

[00:24:12] show that you actually have listened to it?

[00:24:15] Yes. That’s

[00:24:16] Jeff Sieh: the key thing. Yeah. Yeah. You can tell when they

[00:24:18] have it. Totally.

[00:24:19] Grace Duffy: It’s like that one time when we got to sell Raz. Yeah, like

[00:24:24] Jeff Sieh: yeah.

[00:24:24] Grace Duffy: That’s not gonna happen. Oh, the best one. I didn’t even tell you about this one. Jeff. I’m scared at, we got, we got pitched a vegan brand.

[00:24:30] Jeff Sieh: Yeah. That that’s almost as bad as razors.

[00:24:32] That’s

[00:24:33] not, it that’s not on nothing is not being a vegan.

[00:24:35] Grace Duffy: It’s just that Jeff. Isn’t

[00:24:36] Jeff Sieh: no, that’s right. We couldn’t talk about it. Let’s see other question. So two podcasts, the way you vet people. How do you edit? Like, is there software you like to use?

[00:24:47] What’s your, I mean, and how edit? Like some people take out every little filler word and then some people actually, you know, they just let it run and they put a bumper at the beginning of

[00:24:54] the end. Yeah. So I, um, well this last season I did three on my own and I, I, I makeshift, clipped and added in the audio.

[00:25:05] It’s not awesome, but my editor does all that in the beginning. I used. Listen to it fully again. Right. And let him know exactly what I wanted cut out. And sometimes I still have to do that because there may be some, a little something. Yeah. But for the most part, he knows me well enough that he just does it and he doesn’t cut out every, um, but he does, he does cut out quite a bit of yeah.

[00:25:28] Dead air. And my, my thing this last season, I have had lots of, um, actually with, on both the. lots of guests who say like a lot. Yes. And it’s kind of a virus. It is. It makes me say it also right. So I did have one where I messaged him. If you can cut out any of the likes, that would be fantastic. And it’s really,

[00:25:52] Jeff Sieh: you know, I do a lot of pot CA setting and it’s really hard because sometimes.

[00:25:55] People say like, and then there’ll be enough pause, but sometimes it’s like a run on like, like, eh, it’s like, you can’t cut it without it making sound robotic, so, right. Totally. It’s you have to listen. I say so a lot, if you haven’t noticed now everybody’s gonna be like, so, so, so, so we all

[00:26:09] Bad Audio: have our,

[00:26:10] Jeff Sieh: yeah.

[00:26:10] It’s all crutch

[00:26:11] Grace Duffy: words. Yeah. Little filler words. Yeah. As I, as I try not to say like right now,

[00:26:17] sorry,

[00:26:19] Jeff Sieh: but, um, so we you’re editing, so you pass it on to an editor and they take care of that. What would you tell the same? Like we asked Lou, what would you tell somebody who’s just getting started? Yes. In podcasting, like some of the things that like hacks, maybe you have found or pitfalls to avoid, what would you tell somebody who’s just getting started?

[00:26:40] Um, well, to be prepared, I mean, I, that, wasn’t a pitfall for me cuz I, from the very beginning I actually, so my first foray into podcasting was I got asked. Be on a crew of, so it was a team of people, four to six people at any given time for an audio visual based podcast. I used to sell AV for live events.

[00:27:00] Yeah. So, um, and they had, most of the other people were permanent install people, places of worship restaurants, whatever mm-hmm mm-hmm . So he would have me do shows on live events. And I, the first one I did where we were doing live events, I didn’t know I was hosting. Oh, okay. So I was, I mean, we had to prove people, but I was in charge and I thought, oh man, if I had known that I, 100% would’ve prepared questions.

[00:27:26] So then for everyone I did, after that, I was fully prepared. And I mean, I write questions and I, there is definitely, I wanna a certain flow, but I, I allow for serendipity. And for, if it, if things take a different turn, like mm-hmm, my shows. Both my shows are interview shows and, and I have guests mm-hmm um, and, and on every other one, I have a cohost.

[00:27:47] Things, sometimes they talk to each other and things take a different right, right thing. And I love that. Right. I want it to be authentic, but I also want it to be a professional and I want, you know, dead air sitting there looking at each other, what am I gonna ask next?

[00:28:00] Jeff Sieh: so we always have question and I’ve always done this from the very beginning, even on Google plus Chris stone and, uh, drink again.

[00:28:06] Yes, I was. You could have another drink. That’s right. And, um, we would, I would have questions at least 10 every time I went live, but the most, and, and Grace and I do this. Is, we have a list of questions, but a lot of times the audience will ask something similar or, you know, really, really close. And we wanna use that from the audience.

[00:28:22] So we’ll pull there up on screen and use that one. And then we’ll cross out, we’re doing this dance in the background over on Google docs where she’s like, he said that already move on. And I’m like, okay. You know, so same

[00:28:34] with me and Jen Cole. All right, Megan. So you work with the wonderful Jen Cole, who is an amazing person and friend of ours, and we’ve always talked at least as we’ve done this show about me and Jeff’s workflow, kind of, how does it work with.

[00:28:52] Grace Duffy: with your workflow with having a co-host because that’s essentially like a coworker.

[00:28:57] Megan: Yeah. Uh, well, it it’s. So she, and she, and I do every other episode together. Yes. The ones in between I do live and I don’t force her to be on camera with me, but I do ask her if she can be in the audience and yeah. Um, help, you know, stimulate conversation or whatever comment.

[00:29:13] Um, so it’s going to everywhere online. I get the guess, whatever Katie set up. Right. My questions. And then most of the time she writes, I don’t questions based on what I’ve written. She goes first, but yeah, basically it’s like a, I’m trying to see if it’s team effort. I dunno if I’m live still, but then I’m the one kind of, you know, I’m, I’m the host running the yeah.

[00:29:35] Pushing the buttons. And when it’s hard

[00:29:37] Grace Duffy: to find someone to like, because to really collaborate with, that’s really a partner with you on that. So what’s your advice for finding someone like for people that wanna co-host they still have access to Ecamm

[00:29:47] Megan: stuff. That’s a great question. Um, As someone that you’re friends with, who you trust, I think is key.

[00:29:56] Yeah. Um, someone, you just have to make sure that you are in alignment on how to do the show and you don’t have to think the same, like you could have different viewpoints. I think that actually brings a little bit more spice, Jen and I are very similar people. Yeah. So that, that, I think that, that, that helps us.

[00:30:13] Yeah. Um, in a lot of ways, but she’s just a lovely kind person. So, um, everything’s easy. Oh, I know. It’s like you get to hang out

[00:30:21] with

[00:30:21] Grace Duffy: your friend every week. Absolutely. Or every other week, right. Every other, yeah. Every other week. And then you do it live. Yeah. So talk to me about the flow for get, like, when you have guests on, do you, how much do you prep them?

[00:30:31] Cuz I’ve had all kinds. We’ve had all kinds of guests on here. So tell us how what’s your flow for prepping guests?

[00:30:36] Megan: So I. We’ll only give them questions in advance if they demand it. Yeah. For a few reasons. One, like I mentioned before, I’m kind of, uh, flying by the Sieh my pants. Sometimes it’s, it’s like very last minute, but also, because I feel like if someone’s too, too scripted, then it’s not as authentic or so there’s something about it.

[00:30:58] We have had one guess where she had written out all of her answers. Now she did a fairly decent job. Yeah. Of not like not being able to tell that she was reading her answers. Yeah. I want it to be more genuine than that. Yeah. And, and like I said, I want to allow for serendipity. I want to, I want the conversation to cuz a lot of times they’ll give an answer and I’ll say all my next question will be different.

[00:31:19] Yeah. Because of what they just said.

[00:31:21] Grace Duffy: So, and you get, and you have to like adjust and listen. It’s hard. Like when you’re live to like listen and read the comments yeah. And be present with the person. And it’s almost like it’s almost better to have someone. Balancing that out with you too.

[00:31:34] Megan: Right? Right. Well, and the live thing is interesting because it’s only once a month.

[00:31:38] It’s not really appointment programming. Yeah. So people, you know, we don’t get a ton of people on the live. Yeah. But when they, you know, I love to bring up their questions and get them involved in the conversation. Obviously that’s the different element of this right. Of the, of the video, the recording, it, um, live adds as more, more.

[00:31:59] I, I

[00:31:59] Grace Duffy: don’t think I could do it recording though, because like I’ve done live and I’ve done, like things I’ve had to record and I always mess up, well, I probably mess up live too. but like when I’m recording, like I mess up so much

[00:32:10] Megan: more. Really? Yeah. Oh, that’s interesting. What about you? Um, no, but also, you know, we just edit.

[00:32:19] It’s not we’re recording on video, but we’re not using the video for anything, at least not yet. Yeah. Yeah. Um, and so I just, or I’ll start over. I have actually messed up quite a bit in the beginning the last couple of months, and I just said, I’m just gonna start over. And then, you know, and then it makes it easy.

[00:32:34] And I tell my guests too, to like, gimme a timeout sign. Yeah. If they have a, if they need to do something or have, you know, whatever reason cuz it makes the editing easier. Yeah. Cuz then I can just pause. Yeah. It doesn’t interrupt the flow. Another trick

[00:32:49] Grace Duffy: I’ve had is like a post-it note. You just hold up the post-it note.

[00:32:52] Oh, okay. And then, you know, to cut the, the video I’m from the live video world. So that’s what we used to do. That’s that’s we do a post-it note and then my editor would be like, oh, and then I just start over. Oh,

[00:33:02] Megan: that’s cool. Well, I just give him the audio file. I try to make it easy. Doesn’t yeah. Yeah. I mean, we record on zoom, which audio files are highly opposed to.

[00:33:11] Yeah. Because it’s zoom, it’s not, you know, meant for, but it gives you a separate audio file. Rather than having him have to pull the audio out of a video. I just sent him audio file.

[00:33:21] Grace Duffy: Yeah. So talk to me about the trade show, because that is the trade show show, because that’s what you do right in your full-time job.

[00:33:28] Right. So tell me about that show.

[00:33:30] Megan: So I, um, in, in all of the time during COVID and everything in nine, it’s not over , but, um, you know, that first year was really shocking. The industry just turned upside down and everything went online and we were talking a lot. Yeah, virtual versus in person and hybrid and all this kind of stuff.

[00:33:50] And so with this show, I’ve really, um, wanted to talk about things that are more impactful. And so, and we have, um, each month as a theme, we do two shows a month and the theme is, has been sustainability. It’s been DEI, it’s been accessibility and inclusion. We’ve actually only had one month that had the theme of.

[00:34:13] Exhibiting . Yeah. um, but yeah, but the next one will be trade show next month will be about trade shows. And so, um, so yeah, so I just wanna talk about, I wanna have conversations with people who are in the industry making a difference. Yeah. And I wanna get people thinking about things in a different way and not just kind of covering the same old stuff that, that you know, that everyone is already talked about.

[00:34:36] Grace Duffy: Right. And, and we just were commenting this whole week that it feels like events. Right. Yeah. Like I’ve been going to events for about a year, you know, safely, right? Yeah. And they, but they’ve always just kept it, but this is the first time that I’ve come back and it’s been, it feels like full capacity, but you’ve been doing this for a while.

[00:34:51] Megan: Yeah. Well, I, I went to my first big in person event last fall IMEX America. And we, we joked, like, I think you and I talked about earlier this week, we’re kind of out of shape out of, in person shape. You know, you’re not used to so much stimulation and. Um, obviously late nights and that kind of stuff that also comes with, um, this kind of thing.

[00:35:09] But, um, but yeah, I mean, uh, trade shows particularly are back. There’s a lot of shows that are actually, um, at higher attendance than they were before. And they’re getting people that have never attended before, which is, I think really also very interesting because trade show is the one element of events.

[00:35:29] Did not translate really to online. No. And no one really had, I mean, I sat in a booth online for when my customers and not a single person visited. Yeah. So this, you can’t, you can do a ton online and their online events are so valuable, but you can’t recreate this online. It just, you just

[00:35:47] Grace Duffy: can’t this environment and right.

[00:35:49] And to be able to.

[00:35:51] Megan: Yeah, well, who you’re gonna run into who, you know what exhibitor you might see who you, you didn’t even know that their product was a thing. And then you learn about something new that maybe you can implement in your business and your work

[00:36:02] Grace Duffy: and your stack. I’m gonna do my rapid fire.

[00:36:04] Okay. All right. Instagram or TikTok TikTok.

[00:36:09] Megan: 100%.

[00:36:12] Grace Duffy: phone call or text? Text, text message or no, sorry. Text mix or BB. Barbecue all the time. Yeah. Yeah. What is your go-to karaoke song

[00:36:22] Megan: before he cheats by karaoke?

[00:36:26] Grace Duffy: we’re gonna have to get out to do some karaoke. No one wants to hear Medo karaoke,

[00:36:30] Megan: but we’ll go see, I love it.

[00:36:31] Not, not at the end of a conference only at the beginning. I have no, as you can tell I, my I’ve a little rasp. I sound a little, uh, or maybe I could do pat bee. We can do. I kind of got a pat beter vibe, a pat Penter yeah.

[00:36:42] Grace Duffy: I’m I have a, I’m going to sleep now, but what’s your favorite day of the week? Friday, Friday.

[00:36:49] And what was the last podcast that you listened to? That wasn’t your own? The daily,

[00:36:54] Megan: the daily. I listened to that this morning. Did you? I’m a few days behind cuz I’ve been here and working. Trying to learn and network and

[00:37:03] Grace Duffy: all that kind of stuff. So I listen to daily before I get ready for this show, because I like to get nice and enraged.

[00:37:08] Megan: that’s funny, but we’re working with Jeff.

[00:37:11] Grace Duffy: What do you do to prep before your show?

[00:37:13] Megan: When you do anything? I just actually try to make sure that I’m at my desk and that everything’s set up like way in advance, cuz it stresses me out mm-hmm to not, and I, I don’t, sometimes I get nervous, but I don’t really get nervous.

[00:37:26] Yeah. Um, like I used to, but. Yeah, just try to make sure that everything’s prepped and that I’ve read through. I read my, um, guest bios. Mm-hmm I don’t. I find that for the most part, I’d rather do that than have them talk about themselves because people can’t edit themselves. So I read their, so I wanna make sure I’ve read it through and I know how to say their names.

[00:37:50] I, that I’ve talk about messing up. I have missed, I, I had a guest named CAS McMan, and I said, CAS, McCann. And she didn’t tell me till the end about it. So then I rerecorded the intro, that, that piece, and I had him and had ’em drop it in. I felt so bad. Know don’t feel

[00:38:08] Grace Duffy: so bad. I’ve done that too. I’ve I’ve mispronounced people’s names.

[00:38:11] Yeah.

[00:38:11] Megan: Natalie, Greg too. I said, Natalie, she’s like it’s Natalie. I go, okay, let’s start over. yeah,

[00:38:17] Grace Duffy: we have that. We have that a few times. Like I tend to take the names when, when we are doing a show, like I take the names cuz I tend to pronounce

[00:38:24] Megan: why write ’em phonetically? Yes. In my, in. Doc. Yeah. Oh,

[00:38:29] Grace Duffy: that’s so good.

[00:38:30] All right, Megan, thank you so much for your time. Tell us, tell our audience where they can find the amazing and brilliant Megan

[00:38:36] Megan: Powers. Well, I hang out a lot on Twitter, uh, at Megan Powers, uh, is my Twitter and making a marketer is the name of my marketing podcast that I do with Jen Cole. And that Twitter is at make a marketer, but you can find it on any platform and then trade show talk.

[00:38:52] Same thing on all the and all the places. But yeah, Twitter, LinkedIn, LinkedIn, Twitter.

[00:38:57] Grace Duffy: Megan. Thanks so much for, for coming for

[00:38:59] Megan: doing us. Always fun. Thank you. Thanks.

[00:39:02]

[00:39:03] Jeff Sieh: We are here with the amazing Colin gray. Hello? Yes. Hello. So, yes. So, and I gotta hang out with Colin. What was it? Three years ago at something like that in London I’d never been for, it was amazing. Is that your first trip? Huh? Good stuff. It was, but, uh, they may even let him go back.

[00:39:19] I don’t know if I can maybe, I don’t know. We had a whole

[00:39:22] Grace Duffy: pandemic to

[00:39:23] Erik Fisher: prevent him from that. Right.

[00:39:24] Jeff Sieh: So, you know, but Colin is amazing podcaster. Um, he’s got, I mean, he’s just a wealth of knowledge and so we had to have him on the show, especially cuz we’re at podcast movement. He spoke couple times. Didn’t you?

[00:39:35] Yes.

[00:39:36] Colin Gray: Yeah.

[00:39:37] Jeff Sieh: Few times. Yeah. Good. Actually. Yeah. So Colin tell people, you know, first of all, where they can find you your podcast and also, you know, how you help podcasters out. Yeah, sure.

[00:39:47] Colin Gray: I mean we, so the main stuff is over@thepodcast.com. That’s our site where we write about everything podcasting, uh, from lunch to growth, to monetization type stuff.

[00:39:56] So, uh, loads of content over there, our podcast is called podcast. So that’s the one I, me and Matthew do together. Matthew’s part of my team as well, where we do kind seasons based how to do podcasting. So we take one topic and break it down into really detailed episodes over season. So, yeah, that’s kind of, uh, that’s the ones we

[00:40:14] Grace Duffy: do.

[00:40:14] How did you get started with podcasting or how long ago? And

[00:40:17] Erik Fisher: then how

[00:40:17] Colin Gray: did you get started? Yeah, it was about 2007,

[00:40:20] Jim Fuhs: I believe. Okay. Wow.

[00:40:22] Erik Fisher: Early days. Yeah. The early days

[00:40:23] Grace Duffy: with, yeah, with the wheel, you had to, you had to use the wheel to get your podcast

[00:40:26] Erik Fisher: back when it

[00:40:27] Colin Gray: was very, yeah. When you were still transferring files onto MP3 players and stuff like that was crazy stuff.

[00:40:34] I, I worked at university actually, so I was a teacher. You wow. Telling lecturers and educators how to use tech to teach. Okay. Okay. And podcasting was this fancy tech that came up in 2007 and I was like, my boss said, we go look into this audio thing and find out how it works. Um, and I did, and the rest is history.

[00:40:52] I fell in love with it and just started writing about the, the whole medium on our site. And that’s what turned into what I did today.

[00:40:57] Grace Duffy: Really. What was your first podcast? Was it about. Was it about podcast

[00:41:01] Colin Gray: podcasting. It was line podcast.

[00:41:03] Erik Fisher: Yeah. That’s why you’ve

[00:41:04] Colin Gray: been doing it this long. Well, that show is like I say, seasons based, so we kind come and go on it.

[00:41:08] We update it. Um, yeah, but it’s been gone since

[00:41:10] Grace Duffy: then. Yeah. That’s an interesting strategy cuz I’ve talked a lot about like people get overwhelmed by the whole concept of like, oh I can’t do. And I’ve always talked about season, like just think about it season. Yeah. So break us down. What a season is

[00:41:22] Colin Gray: for you.

[00:41:22] Yeah. I mean, I, I love the, the format cuz it’s it’s when you take a question problem, an issue that your audience have. Yeah. You take that take the most common thing that people ask you and you go, right. I’m gonna cover this over. Let’s say two or three months, which is what? Eight to 12 episodes. Mm-hmm week wise, break it down.

[00:41:39] You think how much detail? Because I think a lot of podcasters make the mistake of trying to cover too much in every episode. Right, right, right. And actually your listeners want you to go really deep on quite specific things. Yes. So you take that season, you plan it out. It’s so easy to plan because you can sit there for 20 minutes and actually just come up with all these like broken down parts of this topic.

[00:41:58] Uh, and then put some meeting those bundles, all that. If you build points means you’ve got the plan, you know, you know what it’s like, like you sit down on Monday morning, what are we gonna talk about this week? But actually with a season plan, you’ve got that for months ahead.

[00:42:09] Grace Duffy: So it’s great. What I would, I used to work in live Streaming.

[00:42:12] I still work in live Streaming. Right. But when I was doing it for my day job, I was, there was always two things for people that were getting started. They’re either afraid that they didn’t have enough in them. Yes. Or they’re afraid they had too much in them and they go to overwhelm. Yeah. Yeah. So I like that.

[00:42:25] I like that way of rationalizing it and breaking it

[00:42:27] Erik Fisher: down. Yeah.

[00:42:28] Jeff Sieh: Yeah. So that’s good. So Colin, I wanted to ask and maybe I missed it, but did you say for your, you have that seasonal, I mean the seasons for your podcast? Yes. Is there a certain amount you always do for each season or is it just kind of.

[00:42:41] Content

[00:42:42] Colin Gray: it totally comes down to the topic. I think. Yeah. I, we change it every time. I’ve had a season as short as four episodes. That was all that needed really. And I’ve done one 20 episodes long as well. Wow. So yeah, it just depends on the topic, I think. Gotcha.

[00:42:54] Jeff Sieh: Yeah. So the other thing is, I know you have, and once again, correct me, if I’m wrong, you have a newsletter that comes out.

[00:42:59] Yep. Quite a bit. Cuz I get that. So yeah. Great. If somebody wants to sign up for that newsletter and cuz there’s, it’s really got a ton of, you know, great stuff for podcasters. If you’re getting started, if you want to, you know, you have questions. I mean it’s really, really, uh, there’s only a few newsletters I read and this is one of them.

[00:43:14] So can you tell people how they can sign

[00:43:16] Colin Gray: up? Yeah, sure. I mean, if you just go over to the podcast or.com, we have a link at the very top of every single page on the site. It’s kind of our main thing. So yeah. Sign up for the newsletter and get that and yeah.

[00:43:27] Erik Fisher: Podcasters with an S right with

[00:43:29] Colin Gray: the podcast host com.

[00:43:31] Jeff Sieh: Got it. For people who are watching, who like are, you know, I’ve always wanna do a podcast or maybe they’ve done a, a live show like we have. And they’re trying to like, think about, maybe I wanna turn this into a podcast. What is something that from all your years of experience and everything that you’ve done, um, like maybe a pitfall to avoid, or a lesson learned that you would say you’re getting started do this.

[00:43:52] Colin Gray: Yeah. Yeah, sure. I mean, it’s, it almost sounds like too simple advice, but that’s, it, it’s all about being simple. It’s like, I find so many shows get killed by the fact that people overcomplicate things too early. So they either they go with a setup like this, like we’ve got a really good process. That’s here three mics into the broadcaster and folks think they have to start like that.

[00:44:11] Yeah, no, but actually get this. And it’s, it’s a relatively simple device, but there’s still all these switches and things. It’s just so much FAF to set up and all that kinda stuff. And, um, by all means get into the more developed setups like this 10, 15, 20 episodes in. But I always tell people just get a really simple USB mic in the early days.

[00:44:31] Set yourself up so that you’re concentrating on the content. Mm-hmm, like figuring out your best presentation style, finding your voice. Mm-hmm talking to your listeners. That’s the key, really? For me in the first 10, 20 episodes. Mm-hmm so simplify everything else from the software to the equipment, to everything, all the tech

[00:44:49] Jeff Sieh: parts.

[00:44:49] That’s what I usually say. Do, do you have any specific advice for people who are getting, starting editing their own podcasts? Like sure. There’s, there’s kind of a school flight. Like I take out all of my ums and OS and it can take like a one hour con podcast could take eight hours. And so what do you tell people?

[00:45:05] Like, and how do you like to edit? Yeah, absolutely.

[00:45:07] Colin Gray: So this is yeah, one of my pets subjects. What part of my talk Wednesday was about bit less to us. How so? I have a process, I call me so M EEE, minimum effective editing mm-hmm and it’s the principle of just recording as if you’re live like this. Right. So we know we’re not gonna edit this afterwards.

[00:45:23] Right? So you make a mistake, you trip over your tongue, you go, oh, sorry. It’s not what it meant. And you fix it then and there and you commit to not. and editing can be a real crutch. I think for people, yes. It means that they don’t have to worry about trying to get better at not humming and eyeing and all that kind of stuff.

[00:45:39] Whereas if you commit 10 to 20 episodes, your first 10 to 20, uh, I’m not gonna edit much at all. All I’m gonna do is cut out like trim start and end, right. Do a basic bit of normalization from my levels. But ly I’m not gonna edit mistakes. Suddenly you think more about your, um, and your ads and your crutch words, and you, you edit them out yourself and it makes it so much better.

[00:46:00] Cause you don’t spend so much time editing. That’s the

[00:46:02] Jeff Sieh: principle that’s. That is great advice because so many, so I think what it was at seven after seven podcast, people usually quit podcasting. That’s a common one. Yeah. Yeah. And so, you know, part of it is because of that’s like if you’re editing so much, you’re gonna get burn out for super fast.

[00:46:17] I think that is great advice. So let’s talk about the future podcasting, like the stuff that you’ve seen during the show, uh, the podcast movement today, some of the new stuff. What are you most excited about? In the podcasting space, but you’re like, you’re like one of the OG ones, like we had Lou on before.

[00:46:34] Yeah. And, and, you know, Eric’s gonna come on later. I mean, you guys have been doing it for so many years. What excites you and, you know, especially about this show. Yeah. Yeah. I

[00:46:41] Colin Gray: think I just love the fact that there’s so many more, ah, the podcasting is becoming more, um, a big brand. So there’s a lot more of the big brands coming in, but it’s really exciting me to hear, to see that there’s still loads of indie podcasters around.

[00:46:55] There’s still all these people just talking about their passion, talking about their hobby. So I just love that mix, actually, even though we’re getting some more attention through the big brands, you’ve still got all these Indies around it. It’s brilliant. I love that. Um, there’s been so much just here, your guys, thoughts in this as well.

[00:47:10] There’s so much talk about more video podcasting at this show as well. It just seems to be coming up a lot. Mm-hmm I often admit I. Watch any video podcast at all. The whole thing around podcasting for me is I’m on a walk. I’m gonna drive. Right. I’m cooking my dinner. I’m less on something like, do you guys watch podcasts?

[00:47:25] So do you think

[00:47:25] Jeff Sieh: it’s the same thing? So, you know, I watch clips of podcasts. Yeah. And my thing is, it’s all about repurposing, right? So I always love to do a pod, do it with video because I can use, I, I get more bang for my buck. So that’s the main reason I’ve always done it from the very beginning. Yeah.

[00:47:40] Now discoverability, you know, the YouTube. And Eric’s gonna talk about that a little bit about the YouTube podcast thing. And so that’s kind of exciting, I think. Yeah. Um, so, you know, I don’t know. I think, um, what are your thoughts, Grace about

[00:47:52] Grace Duffy: video? Well, I think with the rise of like short form video TikTok, Instagram reels, YouTube shorts, you’re seeing more and more pressure to do like video.

[00:48:03] And so from this, this is our, this is our content. This is our advertising content. Yeah, for sure. And it doesn’t have to be perfect. It doesn’t have to be amazing, but it draws you in and I’ve discovered so many new podcasts because of. Something that they did on TikTok. Right. And they weren’t even, but there’s a lot of creativity.

[00:48:18] So I don’t, and I always tell people like, if you don’t feel comfortable or you don’t, this is too much for you. Don’t yeah, yeah. Don’t do it. Right, right. Because I’ve also seen people that will overlay their audio content over some other video or something else on TikTok and in Instagram. But you’ll see someone like baking bread or whatever, but like the audio on top of it is this true crime.

[00:48:39] Right. Right. And it sucks you in, so like that’s not something that they had that was something that they, you know, they were used and generated. So, I mean, I think it’s like if you’re, I’ve always started with video and then what I do turns into a podcast. Yeah. So to go the other way, I think is a very different

[00:48:53] Colin Gray: thing.

[00:48:53] It’s a funny one. Yeah. Yeah. I’m not sure on it. It’s, I’m kind of withholding judgment a little bit but even

[00:48:59] Grace Duffy: if it’s a video, people still engage with it like a podcast. Right. Because I’m also very aware that someone is watching us, but they’re. You know, updating a spreadsheet,

[00:49:08] Colin Gray: moving around on a

[00:49:10] Jeff Sieh: watching, really watching Chris.

[00:49:12] You need to put on some pants and go outside all. So if you’re watching, so, um, what I, what I, what I here’s that too. Yes. You get the live comment, right? Exactly. So Colin, I wanted to ask you, um, one of the things, I think, especially beginning podcasters, I mean, it takes a lot of time they wanna upgrade their equipment and so they wanna monetize.

[00:49:31] Yeah. And I know that’s a big topic that we’ve talked about. Yeah, yeah. You know, sessions about yeah. What are your thoughts of monetization, like when it should happen and should that be your goal in podcasting?

[00:49:41] Colin Gray: I mean, it’s difficult to have it as a goal, I think because you have to, I mean, if you put it in too early, it can, well, either it just doesn’t pay off.

[00:49:48] Or, I mean, I, I like the approach of, um, either you work towards making your own product or service mm-hmm , it seems that feels like the best way, because you’re building that trust with your audience for your own, uh, you know, your own personal brand, your own knowledge, your own experience. So if there’s something that you can offer up in terms of whether it’s even just coaching or whether it’s creating a course, whether it’s creating a real life product, like an actual physical product.

[00:50:14] I mean, I think that can be a great way to do it, but in the early days, actually, something we often recommend is, uh, working with affiliate marketing. Yes. As a podcaster, because when you’re on, when you’ve only got a hundred, 500 listeners at that point, it’s kind of, it’s not really worthwhile doing sponsorship.

[00:50:29] The, the numbers, the CPMs are just a bit too low, but if you’ve got a hundred people listening to your show that no one trusts you, right. And you recommend a hundred dollars product that you genuinely like genuinely use fits their audience. You can convert like half of them into buying it. You can actually be a reasonably good income and it paves the way, even if you want to go into selling your own products later, or sponsorship later, your audience know that, you know, this, this content is great, but it’s, it’s supported by, you know, mentioning other products or whatever.

[00:51:00] So it kind of, it paves the way, uh, so that. I’ve seen shows ad sponsorship, 50 episodes in and the listeners rebel, cuz it’s never been in it before. Yes. So kind of setting that precedent. I think’s a good

[00:51:13] Jeff Sieh: idea, by the way, I gotta get a shout out. We talked about sponsorships, then that’s what we did when we started and we continue to do, we are very blessed to have Ecamm, uh, sponsor our show.

[00:51:22] Big shout out to them, let us broadcast live from their booth, but you can find out more at socialmedianewslive.com/ecamm slash Ecamm. Uh, they are amazing. They also have a new podcast coming out and Paul Duncan is gonna drop that inside. Uh, the comments so we can actually, you know, you guys can link, give them a rating review, but, uh, it’s a great show live on Wednesdays, but all about video podcasting.

[00:51:43] So make sure you check that out, but Colin, I wanna ask you another question. Okay. That I I’m interested in hearing what you think because, uh, it seems like there’s almost a land grab for podcasts with the networks. Yeah. I’d love to know your thought about networks. And I know sometimes when I I’ve read some of the things that they want you to do to provide as a creator.

[00:52:03] They want you to give them a lot. And sometimes there’s even like a clause that says something about like, you know, we have the right to replace you as a host. Yeah. And I’m like, that’s, that’s, you know, when you see that money, it’s easy to want to grab it and like help them. But then you have to look at like, that’s, I don’t wanna give away my stuff, giving over huge control.

[00:52:21] Yeah, absolutely. So what are your thoughts on networks and the land grab kind of idea? Yeah. I mean,

[00:52:25] Colin Gray: it can be a way I’ve, I’ve seen people join a network and making their make a living out of it. I’ve seen other people join a network, grow more of an audience, right. Use that network’s resources to grow an audience and, and benefit the network too.

[00:52:38] Like it’s a two-way thing. Um, but then actually take that elsewhere and grow your show elsewhere. So it can be, I think, I think it depends on your situation. Doesn’t it depends whether you have a bit of an existing audience, whether you’re willing to give up that control, maybe even give up your whole first show to the network so that you can move onto something later on and use that equity that you’ve built with the audience there.

[00:52:58] But, um, I dunno, I think it’s very personal.

[00:53:01] Jeff Sieh: Yeah. Yeah. So for your brand and podcast, like, what are you looking for in the future? Like, to me, when I look at you, I’m like, oh, he’s made it. He’s got it. He’s got the followers. He’s been doing this for so long. So how does an old school podcaster, what is the, what are you trying to get?

[00:53:19] Is it always more followers? Is it more sponsors? What, like what, what do you reach for as like a business goal for like your, your thing?

[00:53:25] Colin Gray: Well, it’s interesting right now, the main thing we’re doing is actually just trying to create more products for our audience or existing audience. Cuz like you say, we’re really lucky position where people do follow our stuff and follow along.

[00:53:37] So we hear the questions and the problems that people have right. Quite often. And the biggest thing they always came to with me, part of the reason it’s my pet thing is editing. How’d you make that easier. Mm-hmm , that’s why we create so our productal to, for example, that’s why we created that. That’s our podcast maker app mm-hmm um, started with just editing, making it easier to edit, simplify editing, cuz so many people use like audition audacity.

[00:53:59] They’re not really podcast specific. They’ve got so many things in there that don’t fit podcasters. So that’s what I love doing actually is taking the questions we get from our audience and turning it into solutions for them. And that’s, that’s where Al Alto came from. That’s so that’s kind of our focus at the moment.

[00:54:13] It’s making that app into everything that people need to make a podcast. So it’s good. Fun as well.

[00:54:18] Jeff Sieh: Very cool. Perfect. So, uh, one of the last questions I wanna ask you is, you know, we talked with Lou like once again, as an OG podcaster. Yeah. You don’t do video so much. So how can podcasters, who are like specifically audio only?

[00:54:31] Yeah. Yeah. How do you build community? Cause it’s hard cuz it’s like, it’s passive. Like you’re saying people are like driving or, you know, so what are some tips or calls to action or whatever that you use to drive community in your, in

[00:54:42] Colin Gray: your brand? Yeah, we, we do a lot around, we, we recently started a community on NEM circle.

[00:54:47] Actually. I dunno if you come across that really good platform for it makes it really easy. I mean, I think. Part of the way that we’ve managed to grow that is we mention it obviously in our podcast, we do a bit of YouTube as well mentioned on that. Our blog is probably the way that we reach most people through the podcast.

[00:55:01] So we include it on that, but it’s, it’s about having those regular events inside the community. I think as well, like we have, we have, you know, shout out Tuesdays and, you know, special topics, Thursdays, we do live events once a month. We do Q a as well. So myself, Matthew Lindsay on the team, we all do a live Q and a once a week, every single week where we just sit there and answer questions that come up.

[00:55:24] I think, I don’t know if there’s that much complicated about community other than just giving your time to it. Mm-hmm um, and that can be difficult sometimes when you feel busy, you’ve got so many other things on, but it’s actually committing and showing that you’re there to help them. And you’re part of the community, right?

[00:55:40] Um, yeah. I dunno about yourselves. I’ve joined communities in the past, around our brand and they’re

[00:55:44] Jeff Sieh: never there. Yeah. So do, so do you do a shout out, like in. So, um, what I’d love to know is like a tactic that like a new podcaster could use to help them foster community. Do you like, like Lou has a thing, like call this number, leave a voicemail.

[00:55:56] He’ll play and he’ll play it at the end. I mean, do you have specific tactics you like to use for that? So

[00:56:01] Colin Gray: tying into the seasons thing earlier. Oh, it’s like, seasons are excellent for this because you’ve got this really good excuse at the end of the season three months in like you’ve been podcasting regularly, weekly for three months and you say, right, we’re taking a month off.

[00:56:14] We’re not gonna be here for a month, but over this month I’m gonna be on Twitter. Let’s say, and I’m gonna be engaging and asking for questions. Here’s what I want you to answer next season. We are gonna cover, uh, let’s say equipment. What are your biggest struggles with equipment? Right? Um, what, uh, what mic do you use?

[00:56:31] What mixer do you use? What do you want us to cover? And that’s like a good month worth of not podcasting, but actually just interacting with the community. And I think one of the biggest things in that is being super specific. Cause every time we’ve tried that in the past, And say just what you’re struggling with or give us some feedback, something quite generic.

[00:56:50] It’s it’s not enough of a prompt. People just don’t do it. As soon as you get really specific, like what mic do you use? Uh, what was the last time? What happened last time your equipment broke or your wife Restream went off? Whatever exactly

[00:57:01] Bad Audio: that happens. I mean, when

[00:57:03] Grace Duffy: it, when it happens, right? You don’t leave.

[00:57:05] No. Yeah. okay. So something, I have a last question for you. Okay. So something that we hear a lot, we’ve been hearing a lot at the conference this week is they get to know your audience, get to know your audience, and you gave us some hints. You gave us some really good advice with like taking the break and asking Twitter, but I’ve heard things like surveys or whatever, but like, but you know, I haven’t really heard, like, how do you get, like, what are some other ways you can talk to your audience and get to know what it is that they want and get to know them.

[00:57:30] So, and I’ve gotten some good ideas, but do you have any other ones in addition to the Twitter, one is amazing by the way.

[00:57:36] Colin Gray: Thank you. The one that works well best for us, actually, it was the one that surfaced that editing production type problem. The biggest took us where we are now. Uh, we or newsletter. So Jeff, you mentioned a newsletter mm-hmm um, every time somebody signs up for that, uh, we give a, a giveaway.

[00:57:54] So we’ve got like a couple of PDFs, like some three resources, that kinda stuff that encourages ’em to sign up. But then second day, I think it is, we send an email with nothing, but the question what’s your biggest struggle in podcasting right now. That’s good. And we get so many responses to that. It’s just so quick and simple and it’s automated.

[00:58:11] It goes out, but it’s from my name. And I genuinely reply to people who reply to it. So it’s not, it’s partly automated, but it’s also partly community building and engage. Right. Right. But we get so much from that. So many, so much feedback from that. What I love

[00:58:24] Grace Duffy: about is the simplicity of it. The one question, keep it really simple because a lot of people will send it because I keep hearing the survey.

[00:58:29] I’m like, well, Anna, as a listener and a consumer, I’m like, I don’t wanna

[00:58:32] Erik Fisher: answer

[00:58:33] Jeff Sieh: 20 questions too, but that, but that builds your show too. I mean, then you know what to like, what if you have like 10 people asking. You know what Mike, to get set, you know?

[00:58:41] Colin Gray: There you go. Absolutely. That powers the content from then on.

[00:58:43] Jeff Sieh: Yeah, totally. Very cool. Yeah. Well, Colin, I don’t wanna take any more of your time, but let everybody know and we’ll make sure we tag it everywhere on the show notes and everything, where they can find you how to get ahold of you and that awesome newsletter, by the way, you need to sign

[00:58:54] Colin Gray: out. I really appreciate that.

[00:58:55] That’s great. Yeah, we’re over that. I mean all the content. If you want to learn how to start your podcast, that’s over@thepodcasts.com. Um, and if you want to check out our podcast maker app, that’d be excellent too. That’s over@latitude.com a L iu.com. Awesome. Thanks

[00:59:09] Jeff Sieh: Colin. Thank you. Appreciate it, man.

[00:59:10] Thank you much. All right, guys, that was Colin gray. Make sure you go. I’m serious. That’s newsletter. I’ve told you before that, like I sign it for many, but that’s one of them and it’s real good. Jeff doesn’t even read my emails. I barely read all and he reads this newsletter, so that’s why I do live video.

[00:59:22] That’s. That’s why, that’s why. So, all right. As we get our next guest in, um, make sure you guys go check out Ecamm socialmedianewslive.com/ecamm slash Ecamm. Like I said, we’re at a conference. People are walking around, uh, staring at us, like, what are these people doing? But we can only make this possible by Ecamm.

[00:59:38] In fact, I want doc rock to come a little bit here and talk about, um, the actual podcast he has, but also a special thing. That’s coming up, uh, called Leap into podcasting and that’s coming up, uh, pretty shortly. Isn’t that right, doc. He, I, I, uh, kind of put it in the, you know, kind of got him off, uh, his conversation.

[01:00:00] Hi. So I have, so I’ve watched Grace Duffy, so I have, you’re not. And so I watched doc, I want Lord his chair. I don’t know if you can.

[01:00:10] No,

[01:00:10] Jeff Sieh: I just wanted to be Grace. Oh yeah. So I know doc for a while watching him. And this is the first time we met in real life. Yes.

[01:00:16] so doc talk, first of all, about the new podcast. Yes. That you’re doing called the flow, where to find it, what’s it about and what does it have to do with podcasting?

[01:00:25] Doc Rock: Okay. So the flow is a podcast that we’re doing as a way to help people who wanna start a podcast, realize that if you’re going to start today, start video first. And it doesn’t matter whether you want to have a video podcast or not. A video first approach does a whole bunch of things. It makes it easier because when you go to edit, you have visual cues to edit mm-hmm

[01:00:50] If you happen to have a guest, you guys can see each other, even if Katie’s in mass and I’m in Hawaii. That’s right. It was a humble. Um, when Louis goes to edit the video, he can see if I do some weird history, he almost knows. I said something stupid at that moment. So you can cut that part out. You don’t even have to listen to it almost.

[01:01:09] I can give him hand cues, visual cues, and he’ll know. So the editing process is way simpler. When a lot of people always say is, how do I get more people to see my podcast? Number one question on the floor today. Right? Right. Well, if you’re shooting a video first approach, you can take clips and send it to the video locations.

[01:01:31] Like TikTok, Instagram, Twitter, YouTube, Facebook, LinkedIn, you know, so forth. So on Amazon live, Amazon live another one. Yeah. So you can send video clips there and those become your discovery mechanisms, right? Mm-hmm so people can discover you and then come back to your real cast. So we’re showing the workflow of how to generate a podcast from zero to hero mm-hmm and then we’re also talking about the video aspect.

[01:01:57] Because it just really does make it easier. Nowadays this whole conference is talking about, oh, video podcast is new and I’m laughing over here cuz I’ve been doing video podcasts for 18 plus years. Right. It’s easy, you know? Yeah. So yeah, it is, it does make life like way easier. It just is. It does.

[01:02:11] Jeff Sieh: But they can also watch it at a certain time.

[01:02:13] A hundred percent. Yeah. Where where’s it

[01:02:15] Doc Rock: live at? Every Tuesday at 12:00 PM Easton, we record a live version and then a week later it ends up in your podcast feed, wherever podcast getting is got, you can find us at flow dot Ecamm dot com or you can just go to like apple podcast or whatever and just type in the flow.

[01:02:34] Right. We’re in there, the flow. And if you like it, leave us a review. That’s the most important thing you can do for any podcast people. I know a lot of listeners don’t know this. The best thing you can do for a podcast is leave a review on iTunes because it’s the one that counts and share with somebody.

[01:02:48] You know, Jeff, I heard this new podcast and it’s about, you know, like beer grooming and stuff. You gotta check it out. Sharing podcasts and leaving reviews is the best thing you can do for any podcast you love. I know a bunch of people listen to the daily. I do too. Same as Grace. I wonder how many people have actually left the review.

[01:03:06] Jeff Sieh: That’s true. Probably not many. The other thing is, is you have to educate people now. You’re not supposed to say, you know, like subscribe to my podcast, supposed to be followed because people get confused that it costs money because there are subscription based podcasts. So say follow our podcast, Leap, rating, and review.

[01:03:20] So on that note, yes, sir. There’s something else coming up. That’s really, really cool. Oh, Leap into

[01:03:26] Doc Rock: podcasting. Yes. Yes. Leap into podcast is gonna be cool. So this will be our third Leap. Leap is funny. Certainly Leap. It’s funny to say our thirdly Leap. This is our third Leap. Um, Stephanie and Katie sort of started our Leap like, uh, years.

[01:03:40] That’s how I met you guys actually. Right. And, um, we did Leap in the live Streaming twice, but this year we really think that the move is podcast. So we’re doing Leap in the podcasting. What was super funny is. I’ve been on for about a year, talking about YouTubes going podcasting, cuz I’m a YouTube coach, right?

[01:03:57] Right. Well, I’m a content coach now, but it started out as a YouTube coach. And I kept saying, yo, YouTube’s getting podcast is coming soon. Everybody’s looking at me like, doc, you really gotta stay out of the Maui. Wai and I’m like, no, man, it’s coming, it’s coming. And they’re like, okay, whatever, man. And then Tuesday, the article comes out, boom.

[01:04:14] YouTube has a podcasting tab and it just started like, they’re about to do some more things. So even more so if you’ve been sitting around thinking about starting a podcast, just sort of fitting the, my favorite, I’m fitting to do this. You’ve been fitting it for five years. Now. It’s time to get in, get your iPhone out, lock yourself in the bathroom.

[01:04:32] Tell a family hush they face. Yeah. And do your podcast go

[01:04:35] Jeff Sieh: in the closet. Bathroom’s a little equity. I would go in a closet. Car car has the best acoustics. Yeah. You’re you’re

[01:04:40] Doc Rock: true. Yeah. Yeah. Car has amazing

[01:04:42] Jeff Sieh: acoustics. So we will be speaking at the new Leap in live. So there’s one person you follow us and we’ll, you know, go there.

[01:04:48] It’s gonna be a tons of content. Uh, I’ve seen a little peek of the content that’s coming out. It’s gonna be off the charts, so, oh yeah. Well, because you guys are speaking so well, you know, I didn’t want to do that, but

[01:04:57] Doc Rock: actually everybody’s coming to see Grace. That’s right. I’m not trying to

[01:05:00] Jeff Sieh: show you any shade or it’s like beauty in the beast, but she gets mad when you call her beast.

[01:05:03] So anyway, don’t do that. So, um, anyway, doc, thank you so

[01:05:07] Doc Rock: much, my friend, Matt, thank you guys for blessing the booth. Here’s the coolest thing about having you guys here? A lot of people on the show floor are showing stuff about like what you need for podcasts. We’re probably the only booth that’s actually podcasting from the floor.

[01:05:20] Right? Right. And it causes everybody to stop in their tracks. That’s right. Mostly they came to see Grace, not us, but yeah,

[01:05:26] Jeff Sieh: that’s cool. We’re just here for she’s the real reason people show Grace. I kept your Sieh war. Be ready. Yes she did. So we’ve got some other guests coming on. That’ll be really, really cool, but make sure you sign up for Leap into podcasting, cuz there’s gonna be tons of content it’s gonna be recorded and all that stuff, but uh, sign up and go live because it’s gonna be fun.

[01:05:42] So. Grace Grace, Christian, Grace, Grace. Grace has went and just pulled people off the floor. I

[01:05:46] Grace Duffy: am pulling people off the floor. No, that’s this is something, this is something we had planned. We have Christian Cromer from D

[01:05:53] Jeff Sieh: script. Oh, that’s or script? My favorite tool. I know Kristen, come in here. Tell us on.

[01:05:56] Yeah. Tell us how to say it actually, because I say it wrong. She

[01:06:00] Erik Fisher: is

[01:06:00] Grace Duffy: she’s the community manager from hello from like D descript. How are you supposed to say it? How do we say it? Totally up

[01:06:08] Descript: for interpretation, however way you’d like, so we’ll accept it. As long as you talk about us.

[01:06:13] Bad Audio: It’s

[01:06:13] Jeff Sieh: you’re so I gotta, so I have it is see I’m gushing right now because yeah.

[01:06:19] We’re like, we’re such

[01:06:21] Grace Duffy: fans of

[01:06:22] Jeff Sieh: thank you. Changed the way that I do shows it’s a change. The way I edit it’s to change the way I do clips for social. Totally. And so, I mean, I use it, we use it. I am the producer for one of the producers for GEI Kawasaki’s podcast and that’s what we use it for. Awesome. And so, um, it’s just amazing tool.

[01:06:39] It keeps getting better saying all that. So. I am gushing. Tell everybody if they haven’t heard about script what it is and what it does. Totally. Oh, scoot over a little bit. Yeah. It’s Grace. Doesn’t bite. Most times. I’m not gonna,

[01:06:51] Bad Audio: she’s

[01:06:51] Grace Duffy: not gonna bite you. She’s not in public. I’m gonna move over here closer, but yes.

[01:06:54] Tell us totally. So

[01:06:56] Descript: what is descript? Descript is a audio and video editor. Mm-hmm we transcribe, um, your content so you can edit it like text. Um, so it’s full service. Anything you wanna do add captions, right? Um, make social videos to promote across social, um,

[01:07:14] Jeff Sieh: audiograms. Yeah. All sort audiograms

[01:07:17] Descript: remove your filler words.

[01:07:18] And we actually just launch something called storyboard. It’s currently in a preview release. Um, you’re hearing about it first. Yes. I heard about it earlier. Heard, heard it here first. It’s a complete redesign of, of descript. So. Um, with some crazy new video editing features that I am personally really excited about.

[01:07:36] It’s cool. Um, so yeah, that’s what that’s us in

[01:07:39] Grace Duffy: a nutshell. So there are two things that

[01:07:40] Jeff Sieh: I love about. Okay. You go ahead. I’m gonna tell you. No, just the two. I know I’m excited.

[01:07:43] Grace Duffy: You’re so excited. The one is the, the overdo. Totally. You’re gonna tell me about over. You’re gonna tell everyone about overdub.

[01:07:50] Absolutely. With justice and the other one is the fact that you can type and then have one of your voices. Totally read it. So I will tell you, I’ll let you on the secret. I was, I was working on a certain brand and we’re doing ads and that’s hard sometimes to do voice and we used your voices. Totally amazing.

[01:08:08] Like amazing. And I know people that are using it to make their Amazon live video.

[01:08:14] Jeff Sieh: Yeah. Product videos. Yeah. Product videos. Yeah. Yeah.

[01:08:16] Grace Duffy: Where they’ll record. They’ll do

[01:08:18] Jeff Sieh: like a video. I’ve seen she Shelly’s in the comment. Shelly says today. I saw her do it first. Yes. I believe a big shout out to Shelly. Uh, she was using the script for that.

[01:08:26] She said she loves it in the, uh, look at all these people saying hi script.

[01:08:29] Grace Duffy: Yeah. But she’s the one that taught us that like you do the video with your, with your VRO, do B roll version and then you put it into Ecamm or,

[01:08:37] Jeff Sieh: and, or just script you report it with Ecamm then put it. Yeah, yeah.

[01:08:40] Grace Duffy: Record it with Ecamm do it.

[01:08:41] Do the voice. Oh my gosh. So easy. So tell us about overdub and tell us about the voices. Totally. Yes.

[01:08:47] Descript: So overdub is our synthetic voice cloning tool. Yeah. Um, so you throw in some recordings of you speaking from your podcast, from your videos, wherever, um, and descript will learn your voice. Um, so then say you make a mistake or you wanna do an ad reel, but you don’t wanna actually read it.

[01:09:07] Right. You just type out what you wanna say or you correct the mistake you made. Um, and suddenly you didn’t make that mistake. And we used that voice cloning technology to fix

[01:09:18] Jeff Sieh: it for you. It’s freaky, scary a little bit. It is a little bit scary, but it’s very, very cool for. Especially for podcasters. If like you, like I have said before the wrong thing, you know, like totally, it sounded the same, but I said the wrong, you know, product yeah.

[01:09:31] Going in there and changing it and have it sound like you, oh my gosh. Not having to go back and rerecord stuff. Totally. Um, the other thing, I just, we kind of glossed over like, oh yeah, transcribes. So I don’t, so you can drop an audio or a video in there and it makes a transcript. Now there are other tools that do this, but I have found that this one has about, has the best accuracy totally of it.

[01:09:51] And you also offer like white glove. We do where a human can go back through it too. So you have both options exactly,

[01:09:57] Descript: right? Yes. Exactly. So especially if you have, um, like solid audio, right. We can get the transcription just with our AI right up to 99% accuracy. Right. And then we have a lot of tools that in script itself that can get you up to that 100%.

[01:10:12] So we have something called the transcription wizard, right. Where we’ll go through and actually recommend things that we think were wrong. Really quick and easy pass through, get those fixed. Right. We also have something called the transcription glossary where say you have a podcast with a lot of jargon.

[01:10:26] You can put those words in, um, and descript will learn them and start getting them. Right.

[01:10:31] Jeff Sieh: It’s amazing. Cuz like whenever I was, cuz I have, we’ve had Lou on here earlier and his name’s Luman jello. It always comes across as lemon and jello but I, I was able to go in and fix that right in that glossary.

[01:10:41] And it does it right the same way with yours. When I say Grace stuffy, it’s like Grace Snuffy and I kind of blur your words together and I can fix it that way as well. Right. So that does save a lot of time. It added up after a while. So

[01:10:50] Descript: absolutely.

[01:10:51] Grace Duffy: Yes. So we need a shout out for what is the name of the company that does all

[01:10:55] Descript: this it’s descript.

[01:10:57] So check us out. descript.com. I’m Christiana, I’m our community manager. You can also join our discord, follow us along on social. Um,

[01:11:05] Jeff Sieh: it’s amazing. I’m I’m I don’t think you, if you, you gotta comprehend this because you drag in any audio and video and then it makes a transcript. Okay. There’s other tools to do that.

[01:11:15] Gotcha. But you edit your like word, like it’s a word document. Think of it’s text, you edit that. It changes it, it makes clips. Here’s here’s our workflow. So we do this show. We drag, as soon as the show’s done, uh, Ecamm actually records it. And a video file. I take that video file. I drop that into a D script, makes a transcript in like three minutes about an hour show.

[01:11:36] Yeah, I can go in and then highlight sections that I want to take out for social. As I highlight those, I know it actually tells me how long that’s gonna be. And I know that since I’m doing it for social, I wanna make a, a square video clip that I want it to be under two 20, which is Twitter. And so I make sure that that answer or that little clip is under two 20.

[01:11:55] Right. I export that. I clip it out with their little, is it the clipping tool? Mm-hmm I clip it out. It makes a little thing there. I have, it actually has the transcript with it, so I don’t have to make subtitles with another, you know, I export that boom, it’s done. I can add like a, a bar, a progress bar. I can make an audiogram out of it.

[01:12:13] It’s just it’s it’s changed everything folks I’m telling you. It’s amazing. Wow. It’s one stop shop. Yeah. And it does a video. It’s not just audio. It’s just audio and video. Yes. So fast. Awesome. I’m probably took all the words outta your mouth and no,

[01:12:27] Descript: you did. I know. I don’t even need to be here. So

[01:12:30] Jeff Sieh: sneak peek of the video editing stuff.

[01:12:32] That’s coming up. Totally talk about

[01:12:33] Descript: storyboards. Yes. So storyboard, we launched that just about a month ago. Oh, it’s filled with goodness. I don’t even know where to start. Um, a crowd, a big crowd pleaser that we added dark mode, which is great. Yes. Um, but we’ve got AI green screen in there. We’ve got new transitions, new audio effects.

[01:12:52] We developed something called scenes, which is a new way to think about your video editing. Yes. You can sort of chop up your entire video into something more of like a slides or like a Google doc almost. Right. And just make a really longer narrative story with all the pieces that you. We added a stock media library.

[01:13:08] So everybody completely free to use can add very cool. B-roll gifts, stock music. Oh my gosh.

[01:13:16] Bad Audio: Templates. That’s my big thing.

[01:13:18] Descript: Yeah. Big templates is probably my favorite and probably the something that I will use the most out of. Right. Right. So now in descript, you can save templates with all of your branding.

[01:13:30] Um, the captions you want the wave forms. You want, whatever, mm-hmm, , you just hit publish and you and your team can reuse that over and over again. We also have descript provided like a gallery of templates you can choose from. Absolutely. If you

[01:13:42] Grace Duffy: don’t wanna make your own. And that is amazing. If you’ve got a live show, weekly live show, weekly podcast.

[01:13:48] Exactly. And you just gotta get that, you know, you’re working the next you have that templates will save you. So that is amazing. Yes.

[01:13:54] Erik Fisher: I’m stoked about it.

[01:13:56] Jeff Sieh: LBC branding said, I didn’t know about the glossary. I’m checking that out today. Awesome. That does save a lot of time. It really does. Especially with.

[01:14:02] You know, if, if, and if you work for a company, like I have to, I did the same thing with Ecamm because sometimes it would not put the two S in it. Yeah. So being able to use that glossary saves you time and saves your transcript script when you export it and all that kind of stuff. So totally. Very, very cool.

[01:14:17] Grace Duffy: So check out D script or descript. Yes. Whatever, either way.com. Yes. Check us out. She has to go to a meeting, so we’re gonna let her, we’re gonna let her

[01:14:25] Descript: go. Thank you so much. This is so fun. Thank you so much for having me. Yeah. Thanks for letting everyone

[01:14:29] Grace Duffy: watching. Pull you fun from the floor. We’re actually exhibiting

[01:14:34] Erik Fisher: this

[01:14:34] Jeff Sieh: week.

[01:14:34] So Darcy it’s descript with a T. So script.com.

[01:14:39] Grace Duffy: Descript. Absolutely. Check us out. Come

[01:14:41] Jeff Sieh: say hi. We’ve got a couple more guests. It’s gonna be amazing. We’ve got the incredible one of my favorite guys. Jim F who’s helped me with Amazon live, but he is also a podcaster. So we’re gonna pull him in really quick.

[01:14:55] Um, uh, I’m gonna get Jim first cuz Eric, you know, he wasn’t here on time. So, uh, no we’re gonna get Jim. We’re gonna close with you. We’re gonna close with Eric Fisher. Um, so Jim fuse, this is how we treat our friends. That’s right guys. Cause he can take it. Um, we’ve got the amazing

[01:15:13] Grace Duffy: Jim fuse and oh, he’s throwing

[01:15:16] Bad Audio: Eric story.

[01:15:16] He’s throwing

[01:15:17] Jeff Sieh: right now. Sorry, but um, oh my gosh. But Jim has helped me and I’ve talked, we’ve had him on the show and him and his, his partner in crime, Chris stone on quite a bit. Um, but you know, very excited about Amazon live, but he’s also, they’re also do the show as a podcast. So Jim tell people about deal casters, where they can find you what you guys do, all that stuff.

[01:15:39] Erik Fisher: Well,

[01:15:40] Jim Fuhs: as, as Chris would say, we’re on all the tubes or, or all the, all the books, uh, but we also have a podcast, uh, deal casters, which what we do is some of our Amazon live shows that are interviews is we turn ’em into to podcasts. So we’re on apple, Spotify. And so you just go look for deal casters, in fact, easiest way to find deal.

[01:15:59] Casters, just go to Google right. Everywhere, because we is everywhere. Right. Um, but you know, you go to deal casters.live to see our live shows. You can go to deal casters.shop, to see our storefront on Amazon and see some of the things that, uh, that we’re reviewing. Um, but you know, the podcasting has been a lot of fun because we are able to repurpose it and you know, now what YouTube has podcast.

[01:16:22] Yeah. Yeah. I can’t figure out cuz I saw our show on there and I didn’t know.

[01:16:26] Jeff Sieh: Oh, you Don, so I haven’t checked. I don’t know. It’s weird. We’ll look at, have, Eric’s gonna talk about that in a little bit about some of the new, uh, YouTube, if he can stick around. Yeah. You may not about, he might we’ll to Bri him, somebody put a muffin here and he may come get, maybe Lou will have candy for him.

[01:16:40] Yes. Um, so, so Jim, so you’ve been, so how long’s been, you’ve been podcasting.

[01:16:47] Jim Fuhs: Uh, it’s been, uh, about two years. Yeah. Yeah.

[01:16:50] Jeff Sieh: So what would you tell somebody who’s just getting started on podcasting after like your two years. You’ve tried some things and you know, you’ve had to make some adjustments. So what would you tell new podcasters?

[01:17:01] I

[01:17:01] Erik Fisher: think

[01:17:02] Jim Fuhs: as a new podcaster, one is don’t get upset if you’re not getting a ton of downloads. I mean, it’s just like with a live Restream it’s, it’s about being consistent. It’s about, uh, you know, getting the stuff out there. I think the other big thing is to take the pressure off yourself. If you can batch by that, meaning do a few shows in advance.

[01:17:21] Like, I don’t know how you do it with Social Media News Live, cuz you’re, you’re putting stuff out every week, but you also got a really good system. Right. And I’ve been doing this well, but, but if you can get yourself a little bit ahead, then that way you don’t feel like the pressure, like, oh my gosh, we gotta get a show out.

[01:17:35] We gotta, you know, do a podcast today. Um, I think that helps because right. I, I think otherwise you start to really overthink it. Yeah. And, and then you get frustrated and you know, oh, well we missed it now nobody’s gonna listen to us cuz we didn’t put a, a show out this

[01:17:50] Colin Gray: week.

[01:17:50] Jeff Sieh: right. Well, and James H says, yeah, he’s been rocking fresh deal.

[01:17:53] Caster swag. All wait. So yeah, he’s looking, yeah. He’s always be branding. That’s right. Very good. Always branding always be branding. I have my branding with me all the time. so, um, so you’ve been coming to, going to sessions, Jim, you know, there’s some cool Amazon stuff we saw up, uh, up in the top here, but what are some of the things like a big takeaway that you’ve you’ve had from podcast movement?

[01:18:14] Yeah,

[01:18:15] Jim Fuhs: I, I think for me the, you know, I, I came here as an attendee and I think the networking oh, yeah. Is just being here, getting to meet people, seeing all these, uh, you know, these great companies are here, you know, the, uh, the next row behind us, I guess we could call it gas central, where you’ve got all these, uh, tech companies you’ve got hi and sure.

[01:18:36] And focus. Right. And then I learned about this company called Hercules. Oh yes. That is actually up in Nashville. They, they made guitar stands, but now they are creating, uh, stands for things like your phone and your tablets. So as a creator, Uh, you know, that’s like, you know, like right now, right. You’ve got all this stuff here, but sometimes you need it out of the way.

[01:18:57] So, uh, that was really neat. And then, uh, you know, focus, right’s got this new, is it called the VO caster?

[01:19:04] Jeff Sieh: Yeah. Yeah. Which you have one there’s one, one version that has one mic and one, uh, headphone to keep it simple. And then another version has two inputs and two mics. So you can do an interview. Yeah, it’s really cool.

[01:19:14] But also how

[01:19:15] Jim Fuhs: much is going on in the whole, uh, idea of monetization of your podcast, right? Mm-hmm and, uh, I’m still find that to be, you know, something that I gotta really look into, cuz I’m not really sure what the right way to go is, but I’ll have to ask, uh, the great Jeff Sieh maybe some, some stuff

[01:19:32] Jeff Sieh: about that.

[01:19:33] I’ll let you know when I hit it, then hit the big time. So, um, let’s talk a little bit, cuz so a lot of people still don’t know what Amazon live is. I bet you’ve had to explain it quite a bit, probably already in this conference and you know, you and I have, you know, talked about this a lot that. So people still don’t know what it is.

[01:19:51] Yeah. So can you kind of give a, a real quick bird’s eye view and why it’s so exciting right now? Yes. And why you guys have kind of planted your flag there to talk about it and kind of be ambassadors for it. Right.

[01:20:01] Jim Fuhs: So, yeah, what’s happened is, you know, everyone talks about live selling and it really started over in Asia mm-hmm

[01:20:09] Um, and so Amazon, you know, they’re smart companies, like, you know, maybe we should start doing this, so they’ve created a program. Uh, so we call it, you know, it’s like, it’s, it’s beyond the Amazon associates program. It’s like the next level up you, you know, are gonna apply based on some of your social followings, not, not on being a live Restream or your social followings.

[01:20:29] Right. That’s the other thing, you know, you can learn the live Restream later, even though that’s not always a easy thing to do. Um, but you get to go live on Amazon. You get to create product videos that go on the Amazon product pages. And so people watch your videos. Click on it make a purchase. You you’re monetized, you know, instantly, right.

[01:20:49] Mm-hmm, , you’re gonna get one to 4%. And there’s only about 3000 people that we are aware of that have gone forward with that. I mean, when you consider what I heard at the, another conference rep 58 million YouTube channels versus 3000, I, I like my numbers.

[01:21:07] Erik Fisher: Right. right, right. You know, but it, but

[01:21:10] Jim Fuhs: it also, it, it lends to brands are now very interested in that, right?

[01:21:15] Yeah. Um, you know, we’ve been fortunate to get to work with companies like he and sure. And, and now even focus right. As we’ve talked to them here, right. They’re interested. Right. Because these brands are seeing like, you know, people are shopping on Amazon. It’s the largest product search engine. I didn’t say Google.

[01:21:33] Right, right. Amazon. Right. So people are going there with the intent to buy. Yes. And you have to think about. You know, I guess you’d call it the buyer’s journey. Right. We go to YouTube sometimes to, uh, search. Right, right. But we don’t always buy there. And so I think that’s, uh, another big thing, but, uh, because the program is, is still evolving, right.

[01:21:52] It’s like, it’s not too late. And you know, some of our friends have started to get approved and, uh, are, you know, now asking like, Hey, what do I do next? And right. I think you have seen success. I mean, Eric, I know is, is getting ready to Grace, a

[01:22:05] Grace Duffy: Grace. I’m starting to do it too. Yes. We’re going live

[01:22:08] Jeff Sieh: Amazon right now, now.

[01:22:09] Yeah. So, so if somebody wants to get started Amazon, where do they need to go first? I

[01:22:15] Jim Fuhs: would just go to, I think it’s, uh, just search for like the Amazon influencer program. I can’t remember the exact,

[01:22:20] Jeff Sieh: uh, URL, amazon.com/influencer, I think

[01:22:23] Jim Fuhs: is what it is. Yeah. Mm-hmm and, uh, and just, it’s a really easy process.

[01:22:27] The, the hardest thing may be that you, uh, you find that you may get disapproved. You may not have enough followers. They don’t tell us how many these numbers are, but don’t give up. Right. Just. Whatever your favorite, you know, it’s TikTok YouTube, Instagram, and Facebook business. So whichever is your strongest.

[01:22:44] If you don’t get it, just keep working at it. Yeah. And you know, and it takes time

[01:22:48] Grace Duffy: to get approved, right? Yes.

[01:22:49] Jeff Sieh: And get on product pages after that. Yes. Yeah.

[01:22:51] Grace Duffy: Get on product pages. It does take a little bit of time. So don’t get discouraged. If you don’t hear back ready, there’ve been

[01:22:55] Jeff Sieh: varying it usually like three to four weeks to get on product pages, right?

[01:23:00] Yeah.

[01:23:01] Jim Fuhs: What you do now, Albert’s got an interesting question. Can Amazon live be classified as a podcast? Wow. We do that with deal casters. We take our interview, live streams and turn ’em into a podcast and they are on Amazon music. And then the beauty of that is just like with Social Media News Live is we’re able to put those podcasts in the carousel.

[01:23:22] And so if right now, if you’re watching Social Media News Live, go down there into the carousel and click on Social Media News Live and you can follow them

[01:23:31] Jeff Sieh: on Amazon. And so if you go Jeff Sieh dot live, that’s the fastest way to jump to our storefront. That’s where you’ll see the live right now. And you can see the actual, our, our show is number one.

[01:23:40] And you just click on that and you can subscribe, which is really cool for podcasters. So that, besides that reason, Jim, why do you guys do a podcast? Because it’d be real lazy, just not to have to worry about that. Have you found that it helps with, you know, your brands, like, oh, not only are we live, not only on Amazon, we also have a podcast that goes out to X amount of people.

[01:24:01] Is that why? Yes. You continue.

[01:24:02] Jim Fuhs: It’s I think it’s about right. It’s about growing your presence. It’s about, you know, some of it is even just awareness mm-hmm right. And the, the thing we’re able to do too, is with the podcast is we can put in the show notes, you know, all the things we talked about, we can also put a link back to the, like, if people wanna watch the video mm-hmm , uh, you know, so I think that’s, it’s kind of like, uh, Chris and I like to talk about, it’s kind of like the, uh, content flywheel of marketing.

[01:24:30] Right, right. You can’t just stop. With the live Restream it’s like, okay, we’re done off to the next one. Right. And that’s, I think the mistake yeah. That a lot of people make. And, and so, uh, you know, even with the other show that I do the Tim and Jim show, we’re gonna start podcasting or making it a podcast because that’s content and you, you know, a lot of us have this content.

[01:24:49] That’s been really good that we’re just not

[01:24:52] Erik Fisher: doing

[01:24:52] Jeff Sieh: anything. Right. Right. So, uh, uh, Jacque says, also apply to Amazon associates and they drop the link in as well. So that’s very, very cool. So, yes. Awesome. So Jim, if people wanna, oh, do hit the rapid fire for Jim, I’m interested in his question answers. Yeah.

[01:25:07] Oh

[01:25:07] Grace Duffy: my God. And of course it’s not

[01:25:09] Erik Fisher: working now,

[01:25:09] Jeff Sieh: so yeah. You hit a button, hit, hit a

[01:25:11] Erik Fisher: button. There you

[01:25:11] Grace Duffy: go. A button Jim phone call or text, text, barbecue. Text max TexMex. What is your go-to karaoke song?

[01:25:20] Jim Fuhs: Uh, my go-to karaoke song is Bon Jovie living on a prayer. Oh, I gotta

[01:25:25] Erik Fisher: hear that.

[01:25:26] Grace Duffy: Oh, gotta hear that. TikTok or Instagram?

[01:25:29] Instagram. Aw. And then what is your favorite day of the week, Jim?

[01:25:33] Erik Fisher: Um,

[01:25:34] Jim Fuhs: I’ll say Saturday

[01:25:36] Jeff Sieh: college football. Oh, I thought it would be the, is it do the brave, the Braves play on Saturday? Well, they play every day. Oh, that’s true. They play every day. He’s like 10 minutes away. So he’s very lucky. But Jim, before you go, I want you to let everybody know where to find you, your show on Amazon, your Amazon storefront, whatever you wanna say, let people know where they can find deal casters and your

[01:25:53] Jim Fuhs: amazing content.

[01:25:54] Yeah. So you can find deal casters. Like I said, deal casters.live or deal casters.shop. And then if you want to connect with me easiest place, LinkedIn, just look for, uh, Jim fuse. But we also do have a deal casters company page on LinkedIn.

[01:26:08] Jeff Sieh: You we’re everywhere. That’s right. You are everywhere. So make sure they have helped me out tremendously.

[01:26:12] I wouldn’t be on Amazon without them. So, uh, they’ve been on the show a bunch. So if you’re, if you’re watching and you’re looking at our podcast, Scroll back. We’ve had both, uh, Jim and Chris on and them on together. So as you can tell, I’m very excited about Amazon live. So make sure you guys will go back, check out some of those past episodes because they are amazing.

[01:26:31] Grace Duffy: So I’m very excited about getting to hang out with

[01:26:33] Jim Fuhs: Jim. Oh, this has been great. And this, I mean, Kim has just been amazing. This is like what a setup? The coolest, I, I, I gotta now I’ve got studio FOMO.

[01:26:44] Jeff Sieh: that’s right. I know. That’s right. So

[01:26:46] Grace Duffy: we just rolled right in. We

[01:26:48] Jeff Sieh: just rolled right in. This was all doc had it all set up.

[01:26:50] It’s amazing. So make sure you guys check out. Ecamm make sure you can check out the flow, uh, podcast that they’ve doing. If you wanna learn about video podcast, because it’s amazing. And also if you wanna find out more about Ecamm and check out their page, go to socialmedianewslive.com/ecamm slash Ecamm that’s E C a M M.

[01:27:07] Jim. Thank you so much, my friend. Thank you. It’s great to see you guys. And now we have the amazing, uh, exciting. Eric very patient Eric Fisher, Eric Fisher, because have, when have we done a show live together? We’ve been, we’ve been doing live shows the three of us for like, I don’t know for like, oh my gosh,

[01:27:24] Erik Fisher: forever.

[01:27:25] I don’t think the three of us have ever done a show live together live ever. No, I don’t think we have, I’ve never been

[01:27:31] Jeff Sieh: in person. We’ve done shows. That’s not true for

[01:27:33] Grace Duffy: like, we’ve never been in person together. Yeah. This is rares.

[01:27:35] Jeff Sieh: Yes. So Eric Fisher beyond the two do list podcasts. He’s another one of the OG podcasters he’s been doing it almost as long as Lou, almost, almost, but I mean, he’s been doing it for a long time.

[01:27:47] How many episodes now? You just did a, like a, a big celebratory thing. Like, yeah. The show

[01:27:52] Erik Fisher: is, has its 10th birthday this month, August, 2022. So since August, 2012. Wow. And there’s like near 450 ish episodes. Wow. Yeah. That’s

[01:28:05] Jeff Sieh: crazy. I wanted to ask you since you’ve been doing it for such a long time, we’ve kind of asked.

[01:28:10] Well, we need to talk about a show first. I, everybody knows it. Um, no, no. Tell ’em what your show’s about. tell us

[01:28:16] Erik Fisher: about your show. It’s it’s beyond the to-do list. It’s a productivity show. Every time some I say that to somebody, they say, oh, I need to listen to your show. And I’m like, yes, you do. here’s where you go to do it.

[01:28:27] It’s beyond the to-do list.com. And I talk to different people, various stages of productivity, whether they’ve got a brand new book out, all about a specific topic, uh work-life balance, email, um, even like corporate culture, how to create great teams, how to work with creative people, how to be a creative person, all like the spectrum.

[01:28:49] That’s why it’s called beyond the to-do list. So

[01:28:51] Jeff Sieh: if people want to go, they haven’t listened to your show, which most of the internet has, but let’s just pretend, um, that they haven’t. Where should they start? What’s like a good episode to start

[01:29:02] Erik Fisher: at. Yeah. Well, so two recent episodes are Thiago forte about building a second brain.

[01:29:08] Yes. With mention yes, yes. Is really good. Or any tool really? Yeah. I use, that’s a brand new episode out right now and that’s really going to offload some of all the, just things we’re trying to hold in our brains constantly, and that are overloading us with information overload. Yeah. And it’s gonna give you a system and a way to capture work with use.

[01:29:31] Yeah. Have better ideas. Use those ideas. Yes. So content creators and everyone else can use that. Another one is another recent one, one right before that actually is Kate tellers from the moth long time running. Yeah. Uh, podcast really great. And her conversation with me was all about not just the power of, but the skill of storytelling.

[01:29:51] Right. Oh, wow. And the importance of that. So that comes to, to light in the doing better presentations for work. Or writing or video making all this kind of good. It just, it works so seamlessly into all these aspects of life. So,

[01:30:05] Jeff Sieh: and you’ve got, I mean, you’ve got some big, heavy hitters on there. I mean, like John AK, who’s one of my fun that one’s coming up new one who does, um, um, actually Don creative you’ve had on a Todd Henry.

[01:30:14] Todd. Henry’s amazing. He’s coming up again. Well as well. Oh my gosh. So I mean, some really good people, so people you may not have heard of, but are, they’re always excellent interviews and you always learn something. So, um, and you even have some like short cast, like blink things too. So talk about that real quick.

[01:30:30] Yeah. So I’ve

[01:30:30] Erik Fisher: got, I’ve got a partnership with blink and if you’ve not heard of them, uh, it’s B L I N K I S T. And you go in there and they basically partnered with me and we’ve got 75 episodes that are called short casts. They’re short versions, distilled down essences of podcasts. If you don’t have time to listen to a full episode, but you want to get the best parts.

[01:30:52] It’s me. Talking with a guest, but it’s short clips and I transition from clip to clip and it’s, you know, you get the essence of it. So,

[01:30:59] Jeff Sieh: yeah, so those are very, very cool. So, uh, tons of content over there, but I, I, so go check out beyond the to-do list, beyond the to-do list.com. Yes. Okay. Um, but I want to know since you’ve been doing this for so long and we’ve asked a lot of, we asked Colin, we asked, you know, Lauren and even Megan, like what, what would you tell brand new podcasters who are just getting started?

[01:31:20] You know, maybe a pitfall that you could avoid or something like that. Like what do you tell them when, when it started?

[01:31:25] Erik Fisher: There’s a couple different things I could say. One is come up with a bunch of different ideas, topics as well as guests, right out of the gate before you even start recording so that you can kind of batch process and/or just create a runway for yourself for a while, while you get into the rhythm of recording.

[01:31:43] that’s the first that, that one. I did A lesson I learned retroactively was document Everything as you go mark, where there are conversation, pivot points in case you wanna do dynamic ads in the future. document titles, have it in a spreadsheet, mark, you know, when it was recorded, all these different things like document them all and even do transcriptions as you go, like don’t create a backlog of work for yourself in the future.

[01:32:11] Pass the Baton to your future self. Now while it’s tiny little tasks, not a big old behemoth of a project,

[01:32:18] Grace Duffy: what tools do you use to help streamline your workflow?

[01:32:21] Erik Fisher: Oh gosh, let’s see. Is one of them? Yes. So we just talked about that. You talked with that. Um, let’s see what else I use the road caster pro to do my multi-track.

[01:32:32] This is the two. I only have the one. But road, if you’re listening would be happy to do review, do a review on Amazon, see I’m tying it all together.

[01:32:41] Grace Duffy: I’m tying it all. This is what makes this man a pro by the way. That’s right. Because he’s brought, he’s tying all those strings together for us.

[01:32:47] Erik Fisher: And then we go to Disney.

[01:32:47] See, I did it, did it. You get it? Yeah. Let’s see what else? Workflow, workflow. Uh, one of the things that I do that actually, Jeff, you gave me this idea is when you walk and talk, you can do a watch face on your apple, watch with the app, just press record. And so then it’ll transcribe that it’ll sync that to your phone as well as your MacBook.

[01:33:08] And then you’ve got those ideas there and you can transcribe them, then pull them in. Cuz I’m an I’m on an auditory idea idea.

[01:33:15] Grace Duffy: You’re auditory process. An external processor.

[01:33:17] Erik Fisher: Yes. Yes. As you can tell. Yes. So

[01:33:19] Grace Duffy: it’s, we’ve worked together for a very long time. It’s so I know this about him.

[01:33:22] Erik Fisher: It’s

[01:33:23] Jeff Sieh: just press record.

[01:33:24] You can find it in the app store. Uh, but it’s all in my, all on my watch faces. So it works. It’s great for when you’re driving and you have an idea or you hear something. To do that. So,

[01:33:32] Erik Fisher: yeah. Yeah. Let’s see. I’m trying to come up with, what else, what else do I use to Restream for what you used to edit?

[01:33:37] Restream uh, so I, I have an editor, so I don’t do that, but you used to, I used to use audacity just cuz I was used to it. Right. And it’s still quick, simple, easy, and free, right? Yes. Yeah. Something you can use to get started. So at what point did you hire an editor too late? I waited too long yet. Another lesson?

[01:33:56] Yes. Uh, it’s been about a year now. Okay. But before that all for 10 years, 10 years. So nine of those years, somebody else didn’t edit it. It

[01:34:05] Jeff Sieh: was me. Yeah. Um, so walking around, going to sessions, what is a big takeaway? I know we’ve been teasing. You’re gonna talk about YouTube in a little bit. Yeah. But what did you take away from this conference so far?

[01:34:18] I wanna say one of the

[01:34:18] Erik Fisher: biggest things for me that, uh, was a takeaway. that it’s, it’s easier. I think for somebody to commit, to subscribing to your email newsletter instead of your podcast, really? Yeah. It’s a, it’s a commitment to listen to a podcast or subscribe to a podcast and have it keep showing up.

[01:34:38] But if an email inbox is less frequent, less, um, not less frequent, less, uh, less of a, just, you know, I don’t know, it’s less of a commitment. You can, you, it goes in a folder, you can delete it, you can hide it. You can, whatever. But podcast inbox is kind of almost sacred, right? Yeah. So, but the, the gist here is, is in terms of creating your own like discovery engine, it was Jay Klaus, uh, who, who session this was?

[01:35:04] He said, use your social to get people to your email, your email newsletter, and do a good newsletter and remind them of great shows you have coming, or just did, et cetera. And they’re more. And then that way you can reengage if somebody unsubscribes from your podcast, but is still subscribed to your newsletter, you can reengage them and get them excited back in your show.

[01:35:27] Jeff Sieh: Right. So I think people, a lot of people go through your list and they don’t just subscribe. They pick out different episodes, like, oh, I wanna listen to John AUP. Oh, I would, I wanna listen to, you know, Todd Henry and they start with those and like, okay, he’s worth it. I’m gonna hit that subscribe button.

[01:35:41] So I don’t, a lot of times don’t think it happens right

[01:35:43] Erik Fisher: away. Right. Exactly. And this is, this is a way, so this is a way that you can nurture somebody towards subscribing long term to the show versus short term. Yeah.

[01:35:51] Jeff Sieh: So we’ve teased it. We’ve talked about video with podcasting for a long time. So talk about, you know, this YouTube news and what’s your thoughts on it?

[01:36:02] Yeah. Just kind of.

[01:36:04] Erik Fisher: The a lot of people have been hoping for something substantial from YouTube in the podcasting space for a while. Absolutely earlier this week or very late last week. I can’t remember now it’s been a blur being here. Um, they announced that youtube.com/podcasts was a new landing page for podcast.

[01:36:21] So youtube.com/podcast that’s live right now. You can go there right now. It is top podcasts that are primarily the top podcasts on YouTube. Yeah. But longer form, you know, longer term timeline wise, us podcasters are waiting to see, okay, YouTube, what else are you gonna do with this? Mm-hmm can we connect our RSS feed to this and have people pull it in ALA, say YouTube music or something along those lines.

[01:36:51] So there’s not a lot of info here just yet. There’s up until this point. It’s kind of been a, you either put you either record your show. Live or prerecorded and put the video over on YouTube or you go the route of audiograms slash yes. Cover art only and audio playing. Yes. And this may provide a third way and possibly a better way cuz I’ve been hesitant to do both those things.

[01:37:17] Right.

[01:37:18] Jeff Sieh: Right, right. So what are, because you you’ve been, you’re kinda like Colin, you’ve been audio only for a long, long time. Yeah. What are your thoughts about all this push towards video? Because of YouTube for one? Yeah. I mean, that’s a big thing. Is that something you’re looking forward you’re looking to do for your podcast in the, in the future?

[01:37:36] Is it gonna be like, oh gosh, like now I have to do video. I mean, what are your thoughts on as an old school? Just audio only like this talk about video. I’m

[01:37:45] Erik Fisher: not scared to do video. I’d like to do video, but as a productivity thing, it’s like, okay, do you have the, the bandwidth to handle doing video? Right.

[01:37:56] And for me it’s probably a, maybe. Right, right. For others. It’s a no. And I say, then that’s your answer. Don’t do it. Yeah. But maybe you can. And the other piece is if, like, for example, you guys go live every week. Right. You’ve got a consistent release schedule because it’s live, I batch process my show and record a bunch of them and then push it through the ringer and make the sausage.

[01:38:16] Jeff Sieh: But if it’s not live couldn’t, I mean, so with like Ecamm or whatever, you can, you can actually record those as an interview show. Cause that’s great. Audio quality. You can capture the video and it’s still batch process. Yes. Because you could line up three or four of those a day and go, and then with this YouTube functionality and even Twitter, which I want you to touch on.

[01:38:33] Yes. Um, you have an option to share some of that out for those people who do wanna see what, you know, I don’t know what, uh, you know, Mitch Todd looks like. I mean like, you know, not Mitch Todd, but um, oh, Thiago forte. Yeah. What do you Todd Henry or Todd Henry and like. Yeah. I don’t know. It’d be kind of interesting to watch a show.

[01:38:52] Yeah. Where you interview him and like how’s Eric, do his interview style. That’d be kind of interesting

[01:38:56] Erik Fisher: to watch. Yeah. Yeah. And so there’s, there’s an opportunity there that I’m not hiding from, but I’m figuring out, okay, what’s the next, how do I ease into that? Obviously Ecamm I have Ecamm I can do it.

[01:39:08] Right. So it’s a matter of just kind of working out the workflow, figuring that out. And I, I do think that visual clips talking head clips are better than audiograms. If I wanted to chop it up into social right. Shareable chunks.

[01:39:21] Jeff Sieh: Absolutely. So Twitter,

[01:39:23] Erik Fisher: so Twitter yesterday was this yesterday. It was yesterday.

[01:39:26] They announced that they are integrating podcasts into Twitter spaces. So again, not a lot of info. A lot of people have been asking the right questions about it. Since the press release, there are a couple of different, there are a couple I’m looking at the comments. Sorry. There are a couple of different, great questions that I’ve seen on Twitter about this.

[01:39:45] So what it is is it’s gonna be in spaces. It’s gonna be a place for. Recorded as well as live spaces to be found as well as podcasts and what it’s from what we can glean as far as what they’ve said is that the content that you’re already interacting with on Twitter will then feed into the recommendations and the algorithm as to what they show you podcast wise.

[01:40:09] There, again, we don’t know if we can connect and RSS feed there or subscribe. Yeah. But it is kind of a, Hey swipe and browse kind of a thing so far, and that, you know, anything at this point for podcasters that aids and discoverability is great is a bonus. And this may be another great engine for that.

[01:40:26] And we went into

[01:40:27] Grace Duffy: a session about using Twitter to promote that.

[01:40:30] Jeff Sieh: Yes, that was really interesting. I, I saw a little bit of at the

[01:40:32] Grace Duffy: end, so I love that though, because we all remember the boom of social audio. Yes. In 2020. And we know a lot of people that went all in yes. On social

[01:40:41] Jeff Sieh: and some of ’em are still going.

[01:40:42] We have. And so, yeah, there’s a friend, Ramon Ray. He has like a huge one. He does. I think it’s every morning, they’re still doing it. Oh my God. Yeah. So

[01:40:49] Grace Duffy: it’s out there, right? Yeah. So, but there’s been a lot of questions, like, okay, well now what now? What, so this is a good use for that established platform technology, having this to be a place for your podcast as well.

[01:41:00] Yeah.

[01:41:01] Erik Fisher: So if you have a decent Twitter following or presence or interactivity, mm-hmm , you may see a push or a lift of recommendation for your show or shows in there. They’re gonna group them by the standard, you know, topics, news, sports, entertainment, et cetera. But that doesn’t mean that if you’re not in those niches with your show, you won’t show up.

[01:41:23] Right. But again, remains to be seen yet it broke, you know, it broke yesterday. So

[01:41:28] Jeff Sieh: yeah, yeah, yeah. Very, very, just kind of like, oh my gosh news. Yeah.

[01:41:31] Grace Duffy: And there’s a lot of indie podcasts as we’ve met and seen this week. Right. That do not necessarily fit in a, but if it’s recommended based on your Twitter following.

[01:41:40] Yeah. That’s cool. You’re gonna get discovered by people that are interested in whatever it is that

[01:41:44] Erik Fisher: you’re into.

[01:41:45] Jeff Sieh: Right. So, um, before we wrap everything up and, and I see that WD w radio says, uh, oh my gosh, is that the Grace, Grace, WD Grace stuff. If they’re, if, if they’re watching, uh, if Lauren is around, I’d love to give her to shout out.

[01:41:58] Cause she’s on a new podcast that I wanna give her a shout out to if she wants to come on, if you can hear us Lauren, uh, but who knows if she’s watching or not, but anyway, um, where, so there’s Deb Mitchell. Hey Deb. Good to see you. Yeah. We’re the whole sets here. The whole set is here. You could yeah. Go get your card punched.

[01:42:14] Um, one of the things that I want people to do, Eric, and, and you can jump in and tell me if you want to, you know, do any other announcements, but you know, where can people find you? And like, how often are you releasing? And you know, what’s coming up for beyond the to-do list. You have some, and I mean, I don’t know if you wanna talk about dynamic ads, any, because that’s a kind of a new thing for you and what that means for podcasters.

[01:42:36] Erik Fisher: Sure. Well, and that, that I think is the other been a big topic. A lot of podcasters are hesitant when it comes to dynamic ads because. It’s the devil to them. Right. And I’m saying, I just went, I’m gonna say this. I just went in all in on dynamic ads because I can serve ads in my entire back catalog of 10 years of podcasting.

[01:42:58] Right, right. And so that, because I can look at my stats and I can see that people are still downloading even

[01:43:04] Jeff Sieh: consistent. That’s the thing I haven’t missed one. Yeah. So,

[01:43:07] Erik Fisher: so it’s a weekly show, weekly release, right? That’s my consistency. That’s my rhythm. Um, what else did you ask

[01:43:14] Jeff Sieh: what, what your thoughts of are dynamic ads?

[01:43:16] It’s

[01:43:16] Erik Fisher: like, I mean, I just think that that, that allows you to place, um, ads in the back catalog and turn them off. If you want to, you completely turn them off. If you don’t want to have any, you can just have none,

[01:43:29] Jeff Sieh: which is kind of nice. You talked, you talked to me off camera about like, and we talked about earlier, like if you’re a new podcaster, what you should do, and you mentioned like, even if you’re not running dynamic ads, you should do something.

[01:43:41] So talk about like, yeah. All along

[01:43:43] Erik Fisher: the, so I would say that as you’re going through and you’re producing your show, that every time you have a workflow that you take note of the one or two or three places, even that are good, conversational breaks, or pivot points in your show to naturally insert something, and then you can read, you can do host red ads as dynamic insert.

[01:44:05] It doesn’t have to be programmatic, which means somebody else read it and is inserting it and so on. And so it can still be you. And so then even if podcasting advertising is not part of your monetization strategy, but podcasting is part of your overall business strategy. So you’ve got an event coming up, right?

[01:44:25] Yeah. This is Eric Fisher come to my event. We’ve got it’s coming up, da, da, da, da. Right? And then those aren’t in there for the perpetuity of that episode forever and ever. Amen. Right. It’s just for that month, week, whatever, in the run up to the

[01:44:37] Jeff Sieh: event. And I think pat Flyn does that now with all his, like his call to actions, they, he changes call action and he does it for his entire back catalog.

[01:44:44] Exactly. So the point that I wanted, I was trying to push Eric to, and he made was that evergreen, evergreen, evergreen, but that, but that you have that process, even if you’re like, I’ll never do dynamic ads, I’ll never get a sponsor to make those things. And if you’re consistent after 10 years, then you can go back.

[01:45:00] I mean, you, you don’t even have to wait that long, but you know what I mean? It’s like, there’s a spot for you’re thinking ahead. You’re being proactive. Cause if you’re

[01:45:06] Erik Fisher: ready, I mean, the thing is, is that all you need to do is be ready whenever the opportunity is. Right. Right. And you build that from the

[01:45:14] Grace Duffy: beginning.

[01:45:14] You build those, exactly those systems and practices at the very beginning with the intention to do ads

[01:45:19] Erik Fisher: or you.

[01:45:21] Jeff Sieh: So we have, uh, I think exhausted our time with Eric because I’m hungry and he’s hungry. We wanna go with some food. Yes. Here in Dallas. But, um, there’s my food reference. So your card is complete.

[01:45:33] Um, but Eric, I wanna let people know, like what’s coming up for you where you want the people to send them, to find your show. Yeah. All your stuff. So

[01:45:41] Erik Fisher: talk about that. Go over to beyond the to-do list.com. That’s where you can find all the latest episodes. I highlighted Tiago forte, uh, Rachel tellers, uh, upcoming in the next two weeks is John AK as well as Todd Henry.

[01:45:54] We already mentioned them. Right. Those are gonna be great. I’ve already recorded them. I know. They’re great. they? The guest is great. I’m good. And then, uh, yeah, just jump on in, listen, take a, listen. You will find any kind of, any kind of productivity hang up or topic you’re you’re looking for. I’ve probably got a show about it and if I don’t, you let me know, go to twitter.com.

[01:46:15] Slash Eric with a K the letter J F I S H E R. Tweet me, let me know. Hey, you don’t have an episode on this. I’ll make one for

[01:46:22] Jeff Sieh: you. Yeah.

[01:46:23] Erik Fisher: For you.

[01:46:24] Grace Duffy: Well, I think you’re great.

[01:46:25] Erik Fisher: Thank you. I think you’re great. I think you’re great too. He’s okay. And Jeff, maybe.

[01:46:29] Jeff Sieh: Hey Jeff’s so, um, thank you guys for watching. Thank you for Ecamm for letting us do this show.

[01:46:35] Um, being able to be in this booth, uh, if you, if you wanna find out more about Ecamm and the incredible stuff they can do, make sure you go to socialmedianewslive.com/ecamm slash Ecamm that’s E a a M M. Um, and, uh, don’t forget about their flow podcast. That is out. That is amazing. And also the upcoming Leap into podcasting, which Eric’s gonna be, uh, one of the speakers.

[01:46:58] Grace is gonna be one of the speakers. I may be there just to press buttons. I don’t know. I may talk a little bit, but make sure you guys, uh, go, they have an incredible community on Facebook. They answer questions. You can actually talk in Facebook to doc rock. He’ll like help you do your setup. I mean, they’re just amazing people there.

[01:47:14] I wanted to give a big shout out to the Paul Duncan who is actually in there monitor moderating right now. He’s amazing as well. And dropping the links. Yes. He’s doing links. Amazing. Look at that beyond to do list.com, keeping up with everything. Yeah. So thank you, Paul, for doing that. You’re amazing. But somebody else is amazing is the amazing Grace.

[01:47:31] So Grace, the Grace stuff there, right? Yeah. Tell ’em where they

[01:47:34] Grace Duffy: can find you. Well, you can find me here every week with Jeff. 10:00 AM. Central 11:00 AM. Eastern 8:00 AM Pacific. I did that backwards. I know. And you can also find us a V what is our URL for space

[01:47:48] Jeff Sieh: is socialmedianewslive.com/ecamm. They’ll you’ll join in there.

[01:47:54] You’ll be able to talk to Grace. I a secretly. So there’s not really much pressure. You don’t even have to be live on camera. You can come in and just use a, leave a message or an audio message or a text, and we will respond to you. We have a lot of fun in there. Um, big shout out to the people in there.

[01:48:07] Like I know Gary Stockton’s in there, a bunch of other folks, uh, Brian, um, Ferrell’s in there. So, you know, we have a great community over on VO, but yeah, go check out Grace. She’s there. She’s she has to do it now. It’s her job.

[01:48:19] Grace Duffy: It’s my job now. So yeah, I’m the job. It’s my job now. So come over to VO, but it is honestly a great way to talk to us directly.

[01:48:26] Jeff Sieh: Yeah. So with that, we thank you guys for watching. Thank you to M for letting us go live here. Well, thank you guys. Thank you for everybody watching in the show.

[01:48:34] Thank you, Lowell for watching as well, and we will see you guys next time. Appreciate you. Bye everybody. Bye everyone.

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