On this week’s Social Media News Live, we’re asking LinkedIn and Personal Branding pro, Kate Paine, about LinkedIn Creator Mode and how over 10 million LinkedIn users who’ve activated it are using it to expand their reach and stand out in their industry!
[00:00:00] Jeff Sieh: Hello folks. Welcome to Social Media News Live I’m Jeff Sieh and you’re not.
[00:00:04] Grace Duffy: And I’m Grace Duffy. And this is the show that keeps you up to date on the world of social media and more, and on today’s show, we have our friend Kate Payne, and we’re exploring how to use LinkedIn creator mode to expand your reach and influence on LinkedIn. And I’m not talking about as an influencer, although there’s nothing wrong with that.
[00:00:23] But as a thought leader, and as an expert, positioning yourself as an expert in your field. We’re also going to talk about how to set up creator mode, what you need to do to get started and some updates that LinkedIn has been actively rolling out to creator
[00:00:37] Jeff Sieh: mode. Kate I’m so excited. She impressed me so much on stage.
[00:00:41] I never saw her speak before at Lima. So I’m so excited to share her with you from because you just guys are just gonna love her. Kate, how are you doing
[00:00:48] Kate Paine: today? I’m good. Thank you. And I’m so I’m really, truly so excited to be with both of you on this show. I’ve been watching your show for a long time.
[00:00:57] I’ve met Grace through a couple things that we’ve been on panels together. And so it’s really cool to be here. Thanks. Yeah.
[00:01:03] Jeff Sieh: So if you guys don’t know who Kate is, I am so happy to inter introduce you her to you. She is the founder and president of standing out online, where she helps authors, speakers, coaches, entrepreneurs, executives, and independent professionals stand out online to become recognized authorities in their industry.
[00:01:22] As a personal branding consultant. She has a knack for helping them discover their personal story and how to weave it into their professional brand. She’s also a LinkedIn profile coach and she’s here today to talk to us all about it. So make sure you guys ask your questions.
[00:01:38] Kate Paine: pepper me with questions.
[00:01:40] That’s right.
[00:01:41] Grace Duffy: so there are a lot of joke. Okay. Before we get started, there are a lot of jokes about how people present themselves on LinkedIn versus everywhere else on the internet. And I’m talking about the overtop bloviating salesy, fake guru, inspirational aspirational. The one example I saw today was like someone that’s a tick talker, like someone who does really well.
[00:02:01] They’re like, I’m an experimental video creator and I’m like that’s true. But there’s just something funny about that. Meanwhile, there’s a lot of folks who just treat LinkedIn as an online resume and only get fired about it, fired up about it when they get into a job hunt mode, meaning infrequently.
[00:02:18] And so it’s hard to ditch that resume talk as you put it that resume talk when it goes on LinkedIn and truly starts showing up as that real person mixing in your professional. So what is the first step? Before we go into creator mode about breaking out of this resume talk and being a more consistent human being on LinkedIn or consistent and a human being on LinkedIn.
[00:02:41] We are all consistently human, sorry.
[00:02:44] Kate Paine: yes, we are. Thank goodness.
[00:02:46] So what I really want people to see is LinkedIn is no longer just a job seeking platform. Admittedly, when it was founded way back in 2003, that’s what it was used for. And now LinkedIn is really a great marketing platform.
[00:03:02] It’s a personal branding platform. It’s a relationship building platform. I mentioned to you guys, before we got on, I’m good friends with Vivika von Rosen, who is literally the LinkedIn expert and a dear friend and Vivika as well as some of us have said, when you’re on LinkedIn, see yourself as a resource versus a resume.
[00:03:24] So you can still have your, chronological experience to show your credential and why you are, who you are and your world and your industry, but also be bringing in some aspect of that human part of you. Because in this day and age, now we need to show that human side also with our professional side.
[00:03:43] And so there’s a way you can finesse that on LinkedIn
[00:03:47] Jeff Sieh: Very cool. So we’re gonna dive deeper into that today, but I’ll tell you something else. Somebody who’s consistent and human look at this segue. I’m just so good. Is our friends over at Ecamm. You can find out more about them at socialmedianewslive.com/ecamm for slash Ecamm.
[00:04:01] They have got a ton of cool stuff going on. They have this giveaway they’re doing today through June 30th. They, let me see if I can pull that up. Yeah, here it is. If you go to Ecamm dot TV, that’s E cmm.tv/c a w giveaway that’s customer appreciation week. They got a bunch of cool giveaways.
[00:04:22] They’re doing, you guys need to go check that out. They’ve got merch deals on their sites right now at merch dot Ecamm dot. They’ve got a new discord server. If you go to Ecamm dot TV slash discord and they got demo mode demo mode pro season two has started. It’s a weekly show on YouTube and they also have this brand new show.
[00:04:40] That’s really cool called Marshall creates and it’s every Thursday now it started this Thursday and you can find all about this stuff at the Ecamm live community. Just do a search for Ecamm live community on Facebook. They have an incredible group. I wasn’t really teasing when I said they’re very consistent and human they’re amazing group over there.
[00:04:57] So you guys need to go check them out over on Facebook and also make sure that you check them out at socialmedianewslive.com/ecamm slash Ecamm. All right. So that’s out of the way. So I wanna talk to you a little bit more Grace, and I know you’re gonna kick off the segment cuz you had a ton of questions.
[00:05:13] You were like get outta the way Jeff. I’m a CU. all.
[00:05:16] Kate Paine: So I love you sent me all these questions. It was awesome. I’m like these are really in depth questions. I’m Grace is
[00:05:21] Jeff Sieh: amazing. She is my superpower. I mean she is the superpower of the show. I just show. They just leave the door open and I just walk in.
[00:05:29] Grace Duffy: Okay. Jeff Harley, just show up. This is a team effort. It is me in depth, but I like to just give people the same treatment I like, which is I like to know going ahead of something, what I’m gonna be talking about, and today is all about creator mode. So everyone wants a piece of the creator economy, LinkedIn included.
[00:05:47] They’re not gonna sleep on this March 20, 21 LinkedIn launch creator mode. And if you’re like me, you’re probably just okay, what is this? I don’t know. I’m just here to give endorsements and, recommend Jeff. So anyway, but we heard that at the time they said it, it allows professionals to function like influencers.
[00:06:05] What does that mean? Apparently I’m the only one that doesn’t really get it because according to LinkedIn, more than 10 million users have enabled it so far, 10 million users. Now you talk about Kate, that creator mode. Is the biggest untapped functionality and that it opens the door for growth because it gives you instant access to tools, features, and helps you grow your audience base.
[00:06:29] And I’m like, LinkedIn, why didn’t you tell me that in the first place, I probably would’ve gotten on it. But for those like me, that don’t, I did not understand this and did not understand its power. What is LinkedIn creator mode and who has access to it?
[00:06:43] Kate Paine: LinkedIn creator mode, as you said, came out in March of 2021.
[00:06:46] And when it first came out, there was all this like talk that’s coming out. And all of us who are like LinkedIn geeks were like, woo. hoo And then it came out and it was like, you get to add five hashtags that will show up in the introduction card of your profile. Oh, cool. Is that it? And then supposedly our topics, our posts, our content was going to be served up more by the LinkedIn algorithm, but there’s really no way to really prove that.
[00:07:13] In fact, some people said in the very beginning, when they turned it on, they saw their content. Engagement go down. So there was a lot of it’s been going all over the place. And I would say that creator mode has really become more functional and more popular and more meaningful in the last, just few months.
[00:07:31] So one thing you can do is add five hashtags. If you choose to turn it on then you add five hashtags, which are topics that you generally talk about, and then going forward in your posts, you would use those hashtags in your posts that you have listed in your introduction card. They show up where your name, your headline, and then you see them underneath.
[00:07:51] There’s still not clickable yet from your profile, but I have a feeling that’s probably coming. It would make sense that it would, but it’s that they’re not clickable yet. So the other thing is though, is that now it gives you instant access to LinkedIn newsletters And LinkedIn live, which is LinkedIn’s live Streaming video.
[00:08:10] And you used to before creator mode came, you used to have to apply for LinkedIn, live through an application on LinkedIn.To give you an example, I’ve I got it like three years ago, but I had five applications and it took me nine months before I received it. But now if you turn on creator mode, you have instant access to LinkedIn live no more of that application, baloney and you get newsletters and that’s where you can really get some functionality.
[00:08:38] The other thing that’s coming and it’s being rolled out right now is LinkedIn audio. So that is basically like LinkedIn’s equivalent of Clubhouse, but way better, I’ve been in some of the beta tests on that. Not where I could be a guest, not where I could start. So LinkedIn audio is coming and I think that’s gonna be another game changer.
[00:08:58] Jeff Sieh: All right. So I wanna talk a little bit about the, the difference between traditional. LinkedIn versus LinkedIn creator mode. Now LinkedIn live, that’s a no brainer. Like I was lucky enough. I had my friend, I think Jim fuse and some other people help me get that really early on. In fact, we go there.
[00:09:15] We, yeah, we go there. We’re there right now. Cause we have a lot of people watching, like Eric Fisher and let’s see Chris was watching but the newsletters thing, I feel like I’m getting spammed all the time right now with these people asking me to be on their newsletter list. So I’m gonna do a little side move here.
[00:09:33] Sorry, Grace. But how effective are newsletters? Cause I’m like, unless I really know the person I’m like, okay, they have really good content. I know if J if like Chris and Jim fuse from deal caster said, Hey, this is gonna be specifically a newsletter about Amazon live. I would join that because I would wanna know more, but I’m getting all these kind of random people that I’ve met asking me to join their list.
[00:09:55] And it’s just getting a little bit overwhelming. What the best practice
[00:09:58] Kate Paine: when it rolled out and opened up, it opened up in about =January . And so everybody was like, oh, shiny new object on LinkedIn. I’ve got newsletters. Newsletters has actually been around on LinkedIn for a while, but it was only available to the Richard Bransons and the Brene Browns of the world.
[00:10:13] And then they opened it up to the average user. Okay. So what happened was, is everybody was like, oh, I can start a newsletter. Because when you do start your first newsletter on LinkedIn, LinkedIn automatically sends that newsletter out to all of your first level connections they do it for you.
[00:10:31] And so that’s what happened is that everybody was like, ah, newsletters, I’m gonna do one. And and then that first one goes out. So of course everybody did it. I will be honest with you. I wanna do a newsletter. I’ve been wanting to do one for years, but I already planned when it first came out that I wasn’t gonna start it till Q3, cuz I knew this would happen.
[00:10:50] I knew that everybody would jump on the bandwagon. And it would flood everybody’s inbox, which is exactly what you said. I, kind of like to wait for things. I’m one of those people that like waits for things to calm down a little bit. You can choose to ignore or accept.
[00:11:06] So the people that you want to see their content obviously accept it. But I can go further into how newsletters can get you traction and get you leads too, if you want, when we get to that.
[00:11:17] Jeff Sieh: So Grace, can we talk a little, we got a little bit of time and I wanted to give a shout out to Chris. Go ahead.
[00:11:22] No, go ahead, Chris. Chris stone said I guess we need to spam Jeff with newsletter. Subscribing question. No, you wouldn’t be spamming mem I would do it. I would do it, Jim. Go ahead and talk about it just really quick. And we may have you back for another show just about newsletters, but go ahead and give us all overview.
[00:11:37] Kate Paine: So I’ll just give you, I’ll give you a quick example. I had a client who started a newsletter in February and her first newsletter. She got about like 250 subscribers right off. Yeah, then she did the second month and she got another 300 or so. So she’s had her newsletter up for about four or five months now.
[00:11:56] So what she did, and this is what she and I worked on together and we tested it is, I said you can see who your subscribers are, so you can click on it, see who subscribed go. And send certain people, look at their profile. See if those people might be prospects for you, send them a message saying, Hey, thanks so much for subscribing to my newsletter and start a conversation, start building that relationship. So she did that. Then she was looking, she’s you know what? I wanna get on more podcasts. I’m gonna see if people who are subscribed to my newsletter have podcasts. She found a number of them and messaged them. And she got three podcast invitations. So she was nurturing those people who were subscribing to her newsletter and building relationships with them without being salesy and pitching them.
[00:12:40] Something and then now she just reported to me a couple weeks ago that she’s gotten three new clients just from doing this reach out via her newsletter subscribers.
[00:12:50] Jeff Sieh: Very cool.
[00:12:53] Kate Paine: It’s just like anything, you gotta work the tool, the tool’s not gonna just magically bring you things unless you put a little into it.
[00:13:02] Grace Duffy: so there was a question here, going back to you, you made a comment about when you have creator mode you get LinkedIn live. Yeah. So if you turn on creator mode, does that mean you, even if you didn’t have LinkedIn life before now, you do have it. If you have creator mode, because you can still, because I think people are still having a hard time getting a link, like LinkedIn live.
[00:13:22] So I wanted to clarify that is this just a fast track to getting LinkedIn live? If you don’t have it?
[00:13:28] Kate Paine: Yeah, cuz you get instant access to it. The thing is with LinkedIn live that people need to know is it’s not like Facebook live, where you can be out walking around and you can just take your phone and start doing.
[00:13:38] You actually on LinkedIn, if you’re gonna use LinkedIn live, you actually have to have a third party app in order to Restream and there are five apps, one of which is Restream. Yeah. Another one is Restream yard and then there’s like switcher and I don’t remember the others, but you have to sign up for one of those apps in order to be actually able to Restream live on your LinkedIn live.
[00:13:59] And so a lot of people don’t realize that. So I think they think it’s an instant live where you push a button somewhere and you go live and it’s not, you do have to have that app first. And that’s really important to know
[00:14:11] Grace Duffy: that is important.
[00:14:12] Jeff Sieh: So before we get to the next question, I wanna bring up this one from our friend, Gary Stockton, he goes, so can you migrate the list from LinkedIn over to your own email platforms?
[00:14:22] Kate Paine: So I just to be clear, Gary, you mean take your list. You mean when you say your list from LinkedIn, you mean your subscriber, the people who subscribe, I’m assuming that’s what it means. No. Yeah. Yes you could, but you shouldn’t just because of the issues around being cool about email platform.
[00:14:41] That’s right. Not taking your contacts. So what, I’ve, what I’ve advised though, to do a little bit of, do it a little bit differently, switch that a little bit. If you are already putting out a newsletter through traditional methods, through your email client, you could also repurpose that newsletter, or if you’re doing a blog repurpose that blog over on the LinkedIn newsletter, create one and repurpose the same content there.
[00:15:06] You’re gonna get some duplicate people, but you’re also gonna get new people who aren’t already on your newsletter, because they’re gonna be people in your connections, your first level of connections that aren’t necessarily on your email list. So I’ve been suggesting for people to get extra traction by repurposing either their existing newsletter or an existing blog.
[00:15:27] Jeff Sieh: Ooh, that’s mic dropped there. That’s worth you guys. Can, we can just stop the show now. That’s a really good, that’s a really to, yeah, that’s great. Hi, all great.
[00:15:35] Grace Duffy: I was very quiet during that, so you can get a clear cut for social media, for your repurposing. Jeff, there you go up as a repurposing wizard.
[00:15:44] So I wanna call I last week. I know he’s all about it. And so Gary has this comment. He says that I’m super excited about LinkedIn audio. So tell us a little bit about that. We talked about a little bit about these profile enhancements, those updates, but can you give us more insight into this LinkedIn audio now?
[00:16:03] Definitely we’re preparing for this show and we kinda had this moment of just weren’t they already doing audio or what were they doing? So clear the slate. Tell us what do we need to know about audio and LinkedIn?
[00:16:15] Kate Paine: It’s my understanding that LinkedIn has been working on LinkedIn audio even before Clubhouse came out.
[00:16:20] They’ve been working on this for a while, and it was interesting when I got into Clubhouse a year ago, like January, February of 2021. And I was in checking out Clubhouse, all these link, people from LinkedIn corporate were in these LinkedIn topic rooms. And I’m like, Ooh, they’re testing. They’re watching.
[00:16:38] And and which is totally normal. So we thought it would come out sooner. So it’s been in beta for six months and there were only like a hundred people who were given access to it. And so some of the people I knew in my world, and I could go in as a guest. So it’s very Clubhouse, esque, very Clubhouse except what I love about it the most is that when you click on somebody that’s in the room, it takes you to their LinkedIn profile and you couldn’t get that level of information.
[00:17:06] If you were on Clubhouse and looked at someone’s, you’d get their little, bio in the app. I really, I liked it better. The quality is good. I’ve also read through some other content that fellow LinkedIn people have shared is that they might even be bringing a video component into this too.
[00:17:25] Not LinkedIn live, but something that’s gonna be a social type LinkedIn video, like almost the LinkedIn audio, but with video too. So I don’t know about that, but LinkedIn audio is getting rolled out right now. It is out of be. I am a total geek. I check every day, multiple times a day, cuz I’m super excited to get that.
[00:17:44] And then we’re all gonna get spammed with LinkedIn audio. But I’m still really excited to get it. And the cool thing about it too, is whether it’s a LinkedIn live or LinkedIn audio, you can create an event in LinkedIn. And the events feature is really pretty, pretty robust. You can actually follow hashtag LinkedIn events on LinkedIn and see all of the LinkedIn events that people are having.
[00:18:09] Especially if they’re virtual, you can see in person as well, but that’s, what’s gonna end up happening with audio too, as you’ll create an event when you do LinkedIn audio. So I do not have it yet. So I can’t talk about it from the standpoint as a moderator. So that’s pretty much all I know about it right now, but I think it’s gonna be a huge game changer.
[00:18:27] Grace Duffy: I think the ability of being able to schedule it is a huge game changer because I know some of the, even with spaces and Clubhouse, you just had to be there in the moment, but it’s if I’d known you were gonna do this, I would’ve cleared my life. I cleared my schedule. But so I think that’s a powerful tool.
[00:18:43] Kate Paine: One thing I wanna know about is like on Clubhouse, you could bring 20 people on stage it’s like everybody was bringing their friends. I don’t know if that’s gonna happen as much. Cuz I think that was a thing that a lot of people were annoyed about. Like Clubhouse is that you wanted to be brought up on stage to ask your question, but you never could cuz there were so many people already in there
[00:19:02] Jeff Sieh: Yeah.
[00:19:02] And a lot of times they were doing a pitch. Yeah. At the beginning. And but I think this, to me, this makes sense. The audio makes sense for LinkedIn because Clubhouse to me what the groups that I were in were very business networking based. And that seems, that kind of platform would do really well to me on LinkedIn.
[00:19:20] Yep. I agree.
[00:19:21] Kate Paine: I’m excited to see how that’ll play out.
[00:19:23] Jeff Sieh: Yeah. I’m I think it’s gonna be really, especially if you can record it and use it as a podcast later because repurposing, that’s what I wanna,
[00:19:29] Kate Paine: that’s what I’m looking into. Cuz I do a webcast, a monthly webcast, and I’m curious if I could do it as a LinkedIn audio and figure out how to do it concurrently.
[00:19:37] I’m not sure how that’s
[00:19:37] Jeff Sieh: gonna work. We’ll talk. I think I can help you out with that. Cool. Yeah. So let’s go. So people are like, okay, creator mode. I’m sold. How do I get it? Do I have it? So can you briefly walk us through the steps of setting up creator mode? Cause I know I got LinkedIn live and I just turned stuff on and I’m like, I probably did it all wrong.
[00:19:57] So walk us through the steps of what we need to do to set upcreator mode.
[00:20:00] Kate Paine: Okay. So when you’re in your profile, you literally scroll down just like a little ways in and you’ll have what’s called like a dashboard or it says resources and right at the top of resources, it’ll say creator mode off it’s defaults to off and you literally click it to on you just click on it and you’ll go in and LinkedIn will ask you to put in five topics, which will be hashtag.
[00:20:19] So think that through don’t just Willy nilly, pick five, the things that you really talk about, and then you’ll see that you have access to LinkedIn live and LinkedIn newsletters. And then if you choose to go further with those, then you can literally just click on them and start doing that.
[00:20:35] But you with LinkedIn live again, you have to get that third party app to Restream. LinkedIn newsletters. You can pretty much start right off the bat, but have a plan for this. Have a strategy for how you’re gonna do this. Is it once a month? Is it weekly? Is it biweekly? Figure that all that out so that whatever you put out there has a plan.
[00:20:54] And if you’re repurposing, what you already have even easier and that’s pretty much it. Jeff, it’s just literally turning it on. One of the things that people don’t realize is that once you turn creator mode on your connect button, that’s on your profile automatically changes to a follow button.
[00:21:11] So people can still connect with you, but it’s a two step process. But if people see the follow they’re following you, which does not mean they’re direct to level connections, but they can get notifications of your content. And there’s nothing you can do to switch that. Cuz some people are like, I’d prefer to have the connect button and be visible, but you can’t.
[00:21:29] So that does automatically happen. But
[00:21:32] If you’re a creator, like I am and you want people to get notified about my lives, having the follow button is the right way to do it. Yeah.
[00:21:39] Yeah. There’s also something else that, that has nothing to do with creator mode is if you go to someone’s profile and you see a bell in the upper right section of their profile, which is under the banner on the right side, across from the name if there’s a bell there, you can also click on that bell and you will be notified every time that someone posts content.
[00:21:59] From that person you will be notified by. So by clicking the bell, so follow in the bell do the same thing. But create the reason it turns into follow button is because you turn on creator mode, the bell is
[00:22:11] Jeff Sieh: separate. So do you have the bell and be the creator?
[00:22:15] Kate Paine: If everybody, yes. So everybody has the bell.
[00:22:17] You won’t, everybody goes, I don’t see the bell on my profile. You won’t see it on your own profile. You only see it on other people’s profiles.
[00:22:23] Jeff Sieh: Okay. So if you guys see the bell, see if I’m bell worthy, go ahead and click that. So we’ll just I’ll know who you are. Bell ring bell. I bell I’ve had my bell rung a couple times.
[00:22:34] So let’s talk about, okay, now we’ve got creator mode. What do we do? You talk on and Lima was all about this. How to grow your reach and influence with LinkedIn creator mode. So how do we create better content? I know I need help with this. So we’ve got all the steps. We did everything you said to, to get it set up.
[00:22:55] What do we do next, like to make this work?
[00:22:58] Kate Paine: So where you get traction with creator mode, the way it is right now would be to consider doing a newsletter or doing LinkedIn live. Okay. Because that’s really where you can get some traction, LinkedIn live. If you’re gonna do that, maybe you’re gonna create some type of a show.
[00:23:10] I created a show about four years ago before LinkedIn live even existed. And I would upload native video. And my show’s called coffee with Kate. I do it once a month. I have a guest. And I would when LinkedIn video came out, you could only upload a native video no longer than 10 minutes. So I would do this short little webcast, like interview, upload it as a native video, hoping that live would come about.
[00:23:34] So when live came about now, my show is like 30, 45 minutes once a month. But I have a plan for it and I plan it out. I plan out my guests. I have a plan for the type of content I wanna put out and how I can serve my network. So think about what you want to be doing. Don’t just, you can turn it on and then plan it.
[00:23:55] But the other thing is too, is when you turn it on, LinkedIn tells us this. And I still take a little bit of this with a grain of salt. is that your content is supposed to be served up more by LinkedIn’s algorithm because you’ve turned creator mode on. We have been testing this like crazy. Sometimes it spikes, sometimes it doesn’t.
[00:24:15] So I just we can’t come up with a definite LinkedIn says that’s the case. I’ve seen an uptick, but I’ve also been very, I’ve been more diligent about posting more often. I used to be like a three time a week poster, but now I’m going to five days a week and I’ve been doing that for about two months and I’m definitely seeing an uptick in my impressions.
[00:24:39] Again, it has to, you, you should have a plan for this, but putting out content that educates people or inspires people or sharing other people’s content with your thought leadership on it. And then some self-promotion about your event or your thing or your service , all a combination of those is where you can really get traction in creating content on LinkedIn.
[00:25:03] Jeff Sieh: Awesome.
[00:25:04] Grace Duffy: So we have a question from Martin Buckland, who I believe is joining us from LinkedIn. He says I’m not in creator mode and go link and go live on LinkedIn with LinkedIn live several times a week. If I go creator mode, will I have more views on my LinkedIn live? Good question.
[00:25:19] Kate Paine: That is a great question.
[00:25:21] And I honestly don’t know. I would say I would err, on the side of saying yes, because if you turn creator mode on that’s part of LinkedIn’s promise to you is that your content will see, be seen more the other new thing, which just made me think of this Martin. Thank you. Is that one of the new things rolling out right now is that when you do a LinkedIn live, it’s going to show up in the feed when you’re live.
[00:25:43] It didn’t used to do that. So like on Facebook, if there’s a Facebook live, you see it in the feed with LinkedIn live, you would only see it. If you had the event. But now it’s going to be showing up in the feed. So that’s gonna help be bringing more viewers to your LinkedIn lives as well. Very cool.
[00:25:59] And I got that straight from LinkedIn like a week or two ago in their marketing blog.
[00:26:04] Grace Duffy: Awesome. Yeah. So when you’re when you’re going live and you have the description, the title, or, I know that when we schedule things to reaching, there’s a title and then you’ll have the description. Are there any, is there anything we can use in LinkedIn to just make sure we’re attracting the right audience or the, attracting those right people?
[00:26:23] You mentioned the hashtags aren’t clickable, but is there something else we can do to, I hate to use the word SEO because I like I focus on YouTube, so that’s the word I’m thinking about, but that’s not right. Just how do you get it in front of the right people?
[00:26:36] Kate Paine: One of the things you can do through the event features you can invite your connections.
[00:26:40] There’s literally an invite button after you set up the event. So I do that all the time. I’ll go through and I’ll find like I will go through my connections or I’ll think of people who I know would be interested in that topic. And I will literally send them the invite to the event for my LinkedIn live.
[00:26:55] And I get a lot of people that way. The other thing you can do is if you have a guest, you can tag your speaker and so that they can share that event too. And they can invite people also. So that’s where you can get some of that, domino effect kind of thing, to get more people in there. But once you set up the event, absolutely be sure to go in and invite your connections.
[00:27:14] They’ll get a notification and their notifications just like where they get the newsletter or the invitations to connect. They’ll get that notification there. Cool. Absolutely. So
[00:27:25] Grace. Yeah.
[00:27:26] Grace Duffy: Oh, that was Martin’s question. So Martin. Yeah. Martin, let us know if we, if there was anything else you wanted to add to that, we’ll bring it up.
[00:27:34] But I’m gonna move on to my next question, which is, as I was doing research on how people are using creator mode on LinkedIn, I stumbled upon this really interesting use case. So there are these two guys, Colin and Samir, Colin Rosenblum, and Samir caudry. And they have they, their niche is all about creators, helping creators for creators, and they have a YouTube channel.
[00:27:58] And this is also a podcast that’s distributed on all the major podcast platforms. They mentioned apple and Spotify specifically, and they offer advice for aspiring influencers who are hoping to professionalize I’m guess monetize their online careers and making it a full-time full-time gig. Okay. So being on YouTube, being on these major podcast platforms, you think that’s it like that’s, this is where I need to be, but it was specifically announced that this pair. Are using their LinkedIn presence to interact directly with their followers, make making sure that their fan facing features are available through LinkedIn creator mode specifically.
[00:28:39] So even though they’re on YouTube, they’ve got all this podcast, they’ve got their podcast distributing everywhere. They’re still the way to talk to them is to find them on LinkedIn. And I was wondering if that’s such an interesting use case. That’s are there any other’s cool, really cool use cases that you’ve seen, like what other use cases that you’ve seen for LinkedIn creator, but I was just very fascinated that it’s you’re doing well on YouTube.
[00:29:03] They were mentioned in the show as being like being it right. And then there’s still, but LinkedIn is where you go to talk to. .
[00:29:12] Kate Paine: Yes. I’m seeing more and more people doing that too. I’m seeing just overall, I’m seeing a lot more people finally taking LinkedIn more seriously now because I think they’re just seeing that the reach you can get if you’re using the tool well, and you’re putting out really helpful, unique, valuable content and building conversations that’s working, I hadn’t heard obviously, but that LinkedIn use case, but that you just shared, but that’s in, that’s incredible.
[00:29:35] It’s similar to that newsletter example. I gave you with the client I had, who was really working that subscriber list to build connections with and create, conversations leads, but in a way that’s not salesy and pitchy and spammy. So I don’t really, I don’t know if I can offer much more than to that than just to say, I think that’s really cool.
[00:29:57] And it just is another affirmation to me that people are taking the value of that they can get to get reach through LinkedIn. That’s really working, and that’s really meaningful there.
[00:30:09] Jeff Sieh: Very cool. So it’s just fascinating that people are using that as a communication channel.
[00:30:14] And there’s some other stuff that, fast company said since first launching creator mode last March, we’ve been excited to see the rapid adoption of our suite of creator tools, everything from newsletters to audio events, to enhance analytics. This was the product lead for creator strategy at LinkedIn talking to fast company.
[00:30:33] They said what’s most exciting to watch is how creators are leveraging the different content tools to tell their stories in their own unique ways to spark member engagement. And that really caught Grace and I’s eye because thinking about how to engage people on LinkedIn, a lot of times we just there’s links that are dumped.
[00:30:51] There’s just blog posts that are dumped. So I would love to know your advice of. Ways to create content that sparks member engagement on LinkedIn and you, and not really Hey, drop a question in and see what happens. What are some ways that we can like engage people and continue or create conversations directly on that platform?
[00:31:12] Kate Paine: One of the things that we’ve been reading a lot about recently is and we’ve been getting some hints from LinkedIn about this as far as their algorithm goes, is that you can actually, not only are, do you wanna be putting out the content that I’ve just been talking about, the meaningful, helpful educational content, but also to be commenting on other people’s posts and building conversations there.
[00:31:33] LinkedIn has just said that their algorithm is gonna be rewarding people more for commenting. So not just commenting and saying, Hey Jeff, great show. Hey Jeff, great show. I really liked it. When you talked to Kate about da, I’m using it, like really make an effort to be commenting on other people’s posts in a thoughtful, meaningful way.
[00:31:56] I’ve been directly testing this probably for the last month or so. And I’m getting so many more people sending me connection requests just because I’ve been interacting with their content. So it’s not always what you are initiating, but it’s the part about being part of that conversation and being in the engagement and really engaging there too.
[00:32:16] One of the things we’ve also read about too is as far as sharing other people’s content in LinkedIn last year, we had there was a guy there’s a guy that, that you might wanna follow he’s in the Netherlands. He’s actually lives in Spain, I think, but he’s from the Netherlands. His name is Richard Vander, bla.
[00:32:33] B V a N D E R B L O M. And he puts out a lot of content. He and his company do a lot of in depth research into LinkedIn’s algorithm. And every year they put out their sort of algorithm report from the standpoint of testing. It’s not LinkedIn’s algorithm report because that’s the secret sauce. But Richard reported last year that if you shared people’s content LinkedIn’s algorithm, didn’t like it because people would just share it with no comment.
[00:33:01] But now they’re saying, if you share it with a thoughtful, thought leadership type comment with it about why you’re sharing it, why you like it, maybe tagging the appropriate people, then that content is getting phenomenal reach right now. So that’s where you can really start to build more of that traction in the conversation side.
[00:33:19] Jeff Sieh: So I love that because I think that, I’ve seen it work for me for this. The technique has worked for years and the key is not to go in just make some goofy comment, but actually go, like you were saying is like, Hey, I really like what you said about this and this. What do you think about this?
[00:33:36] And continue those conversations? I have now with connections to LinkedIn, some really high level people at Disney Imagineers because I’ve gone to their posts. And there’s a new thing that was opening at the park or something. I, and it’s just amazing the connections that you can make by doing that, in fact, just I’ve said this before, but I can trace that I produce guy Kawasaki’s podcast and all this stuff that I’ve done with him from back in the Google plus days. There’s your Google plus reference. Oh my God. Back in those days. Yeah, by making a comment, a thoughtful comment on page Fitzpatrick’s post, which she was the, she was runs all his guy’s stuff and having a relationship develop out of that to lead to work, 10, 15 years down the road.
[00:34:16] So I it’s, it just works. And so I understand why LinkedIn is like, Hey, We’re gonna get behind this and do it that way.
[00:34:22] Kate Paine: So building the conversation, the the algorithm and the, and even LinkedIn has shared this, like it’s okay to and share . But if you comment, we’re gonna see that as more meaningful content and we’re gonna serve that up more.
[00:34:35] The algorithm’s gonna see, okay, this is popular content. This is meaningful content. And so I’ve seen when I’ve been doing the commenting even more in a more meaningful way almost immediately. I see the profile view. And so looked at my profile or they’ve sent me a connection and that’s just kinda like natural, old fashioned networking.
[00:34:54] You’re creating a conversation. Yeah.
[00:34:57] So go ahead.
[00:35:02] Jeff Sieh: So this is back to Grace’s point with her about her SEO. Is there anything that we should like, is there certain. Types of topics or things that do well on LinkedIn, or should you just stay in your lane and, talk about what you want to talk about or should you be like, oh, LinkedIn’s really highlighting this on the algorithm.
[00:35:21] Now you should bring up this,
[00:35:23] Kate Paine: stay in your lane, because if you’re trying to build your influence and thought leadership, then stay in your lane, stay in what you’re talking about. That doesn’t mean that you can’t still put content out there about other things, but, I don’t know. I don’t go after the trends.
[00:35:39] I post a lot about LinkedIn, so if there’s new features, I’ve got instant content, but I also talk a lot about personal branding. And so I put a lot of content out about personal branding or I share other people who are really well known about personal branding, like mark Schaffer, for example, I’ll share a lot of Mark’s comments or his podcast, his marketing companion podcast with my thought leadership on it. So I just feel that, that is. That is just the best way to do it, stay in your lane because people will get to know you for that. People will understand that’s what you stand for.
[00:36:14] And then you’re creating like top of mind awareness for yourself. . So not only are you making the content meaningful, but you’re also, playing you’re also supporting your personal brand so that people know you for that.
[00:36:26] Grace Duffy: Very cool. So Vaden has a question about or a question based on your comment about comments, impactful comments in depth and comments really elevating your content, elevating your platform.
[00:36:40] And he asks our comments made on LinkedIn, picked up by the algorithm. I have my experience with it, but I’m gonna let you answer it first.
[00:36:48] Kate Paine: wanna hear. So I don’t know for sure, because again, that’s their secret sauce. I would think that if people are putting meaningful comments in the comments section, because if you have to create the event for LinkedIn live and then the event lives in LinkedIn and it lives as a replay.
[00:37:03] So any comments that are made on that should absolutely be catching the algorithm’s attention. I can’t say for sure, but I would think that they would, now what happens with comments on a LinkedIn live, as we like are doing right now is you’re getting all those comments and questions in the chat or people might be because they were in live and they’re going, Hey Jeff, Hey, Grace, good to see you.
[00:37:25] But on the replay is usually when you can get a lot more meaningful comments. Because if I have a speaker, I’ll say to people, come back to the replay, go into the comments and ask a question and tag the speaker. And so then there’s a longer shelf life for that episode. And it usually happens after the live, which is where I think the more meaningful comments would come into.
[00:37:47] Gotcha, really.
[00:37:48] Grace Duffy: And then if you look at Social Media News Live our LinkedIn profile, it’s all of the videos that Jeff has repurposed and edited. And we have the live, but then we also have the clips and the comments, or, different things that we’ve called out. And that’s another way that we’ve used LinkedIn live to generate more engagement, more comments.
[00:38:08] But I was also gonna add to this, my experience on LinkedIn is that if Kate was to. Because I follow Kate on LinkedIn, we’re connected and she highlights an article. Then I see that she’s highlighted that article. And then anyone else that comments that it’ll say oh, this person commented and then you see their comments and you just, so I’m, I find that it’s a very subtle way to network cuz then you just see what other people are saying.
[00:38:33] And then you’re like, oh, that’s someone I wanna connect to or whatever. So there is a way that it helps elevate at least in my experience at LinkedIn. And I used to find it oh, I don’t really care what that person has to say, but then you’re like, oh, I do care what that person has to say.
[00:38:45] That was very insightful or so
[00:38:48] Jeff Sieh: well that’s our total relationship actually, cuz she’s oh I should really care what Jeff says. I may wanna,
[00:38:53] Grace Duffy: oh I do care what Jeff says. I care so
[00:38:56] Kate Paine: The nice thing too is that LinkedIn’s getting much better about notifications now. So like even if you make a comment and somebody replies to your comment.
[00:39:05] That’s something we’ve been seeing a lot. In fact, even when you if you, even, if you click the bell on somebody LinkedIn’s giving you like this little popup about it and like what to do with it, like they’re giving you more popups Hey, start a post about this. If you’re making a comment, it happens randomly.
[00:39:21] But I can, I just tells me that LinkedIn is really paying attention. The algorithm’s really paying attention to the conversations that are happening there. Very cool. I really think it’s a focus for them right
[00:39:34] Jeff Sieh: now. Yeah. Okay. So that, so this is man, this is gold. I want, I need to finish the show and then I’ll go back and fix my LinkedIn.
[00:39:41] So that’s what we’ll do. Stay on task. Jeff, stay on task by the way. Mode
[00:39:46] Grace Duffy: kidding. Turn on creator mode. Yeah.
[00:39:49] Jeff Sieh: So Gary asked real quick before I, I move to this next section, he goes, where’s the show Streaming on LinkedIn. It should be Streaming on, I think Grace’s profile my profile and our page, but I’m not sure about her page, but I think even.
[00:40:04] The cool thing about using Restream is that we’re able to share our links with our guests and they can actually share it to their LinkedIn as well. So very cool stuff with LinkedIn pairs just a little shout out to our friends over at Restream.
[00:40:18] Kate Paine: So I used it by the way, when you sent me the email as they Grace, I did the pairs.
[00:40:22] And so it’s going to my LinkedIn live right now and it’s going to my Facebook. Yeah. So yeah,
[00:40:27] Grace Duffy: Sometimes I don’t connect it to our our social media live one, but it’s on jobs and it’s online, but then all the clips and recaps and stuff, the things that like, I don’t wanna say really matter, but the stuff that like really calls out, like the goal that we’re getting from these shows that’s where one
[00:40:43] Kate Paine: thing that people might not realize either is that when you go live on a FA on a LinkedIn live and they people go to your profile, your banner at the top turns into the live.
[00:40:53] Yeah. You can’t hear the audio right off the bat, but when you click on it, then it goes into audio and it goes in with all the comments. But it shows up in the banner of your profile, which is really
[00:41:01] Jeff Sieh: cool. Yes. I wish more platforms did that thing did the same thing. Cause I think that is really cool.
[00:41:06] And it’s very noticeable if you’re going through and you see somebody it’s whoa, other lot. Yeah. And it’s big. It’s woo.
[00:41:13] Grace Duffy: Yeah. It takes it. It’s not a little tiny thing. It’s a big, yeah. Like I, yeah. I discovered that when yeah. As I working for reaching something, I discovered along the way, I was like, oh my God, this is so powerful.
[00:41:23] Yeah. Yeah. Untapped resources, LinkedIn. This LinkedIn is amazing.
[00:41:27] Jeff Sieh: speaking about resources. Don’t forget about socialmedianewslive.com/ecamm for slash Ecamm our friends over there where they’re doing all sorts of cool stuff with their customer there. Custom appreciation week. You can go to Ecamm dot TV slash caw giveaway.
[00:41:43] They’ve got a ton of stuff going on for a couple more days. I think it ends on the. But make sure to check them out. And we also would love for you to go to check them out at socialmedianewslive.com/ecamm slash Ecamm, supporting them, helps support this show. So we appreciate all you guys who go over there and give them a look.
[00:41:58] So I’m, we’re gonna go, I wanted to make sure we had plenty of time cuz I know Grace would just flail me alive. If I did not let her ask these questions, we’re gonna be talking about personal branding. Cuz if you saw the post, Grace says she wants to know what she wants to be when she grows up and she wants to ask Kate that.
[00:42:16] And so I am still, I’ve just given up, I dunno what I’m gonna do, but yeah. So we’re gonna talk about this Grace’s favorite topic. So Grace, I will shut up and let you.
[00:42:26] Grace Duffy: Oh, whatever Jeff wanted to add to that. And Jeff doesn’t know either. So by the way, yeah. so I wanna talk about personal branding. I wanted to wrap up today’s show because you do, you are the founder and the driving force behind standing out online and don’t, we all wanna stand out online.
[00:42:43] And when it comes to personal branding, how do you get started with your personal branding story? If you haven’t, or you don’t know what you wanna be known for, or for example, you do a lot of things and you have a little lot of different interests. Jeff, I talk a lot about what are the things we really stand for?
[00:43:00] And, we talk about a lot of things, but like for Jeff, the big things he talks about, every show is like community and repurposing. And I tend to talk about runs of shows, so and production, but that’s not exactly what I want my personal brand to be. So how do you do that? Like mind work of knowing what it is that you wanna be known for.
[00:43:23] Kate Paine: Oh, I love that question. First of all, your personal brands, think about before you get to the story piece, think about your personal brand side. So usually it’s what is my superpower? What is my niche in what I do in my industry? So think about think about what other people say to you.
[00:43:40] Like when they say, Hey, I so love working with you on this project. You are really good at fill in the blank, listen to what other people are saying about your talents and skills, because those are part of your brand. What I always say is that it’s how you see yourself and it’s how others see you.
[00:43:58] And then it does the Venn diagram or whatever overlaps in the middle is your personal. And, people say, do I go around and talk about say this is my personal brand. Like you don’t walk up to somebody in a networking room and go, Hey, I’m Kate Payne. And this is my personal brand.
[00:44:14] It’s something that you need to know in your core. You need to understand like what you represent, how you want people to remember you when you’ve walked away a first impression thing. But then what is it that you know about what’s in, like in your staying in your own lane, the topic that, , once you have an understanding of that, then what I suggest is try to come up with a nugget of your personal story.
[00:44:36] Like literally a few sentences, like in my LinkedIn profile, for example, in my about section, I start out with, I was an avid news junkie in seventh grade. And what I do is I go into the fact that I wanted to be when I grew up at the time a broadcast journal. And I ended up getting an internship at CBS evening news with Dan rather way back in the eighties.
[00:44:57] And that experience made me realize I didn’t wanna be in front of the camera, but behind the camera doing research writing and basically storytelling. And so that’s what I do now. Like when I work with my clients and I help them with their personal brand development and their story. So if you think about your story piece and incorporate that into your personal brand, then you make your personal brand unique.
[00:45:21] So your story is personal, but it should tie into the professional. There should be a story art, and I think that’s the starting point to really solidify that personal brand because everybody’s known for something, but that story part makes your brand unique.
[00:45:38] Jeff Sieh: See I love that. I talked about that at momentum at Disney last year, so that.
[00:45:43] That is, I think is we all want, we all here to do our elevator pitch, right? But that’s not what connects you to other people. It’s your story. And I wanted to highlight, Kate mentioned it a little bit, but you guys need to go check out her profile and the way she has written it, it is not like a bio that, everybody asks for your bio or whatever it is a story about her and what she did and how she connects with people.
[00:46:04] So it’s a really great example. I’m gonna go back and rewrite mine based on hers because yeah, it just does a really good job. So the next question I wanted to ask is like on LinkedIn, there’s an influx of, content on employee branding. You’re supposed to prop up your employees to speak about and represent your brand, but how can you set your personal brand apart from your marketing or PR within a company now I’m not talking about You’re where you’re not an employee, but or the co-owner, but if you’re working for somebody, how do you do that in your late?
[00:46:38] Kate Paine: So everybody has their personal brand because everybody has their own unique skill sets and superpowers and their niche. So even if you work for someone, so I work with a lot of people who work for another company. And so what I want them to do is focus on the superpower. They have their industry and even, write down to knowing the keywords for that industry, because you wanna sprinkle those keywords throughout your LinkedIn profile too, which is what helps you get found.
[00:47:05] So when I’m working with people who are doing something like that, I’m like, whose attention are you trying to grab? Is it a recruiter, hiring manager, if so, envision them when you’re writing your profile. So talk about the things that you do, but talk about the benefits that you provide. So I was, instead of speaking in resume, speak, like in the experience section, like responsible for implemented, that stuff use first person be conversational, but talk about the features and the benefits that you provided to that employer.
[00:47:36] So that, and the other thing is what you end up doing by default, which the company would like, if somebody from the company looks at that person’s profile is that then they’ll see you as a brand voice for them, a brand ambassador for them, because you’re talking about the place you work and hopefully you’re talking about it favorably.
[00:47:54] And then you end up being, being a brand ambassador. A lot of companies hire me to work with their marketing and sales teams to optimize their LinkedIn profile so that they can actually be brand voices for the company and the company is encouraging that. So that’s a kind of becoming a new thing and a new standard.
[00:48:15] Grace Duffy: It’s so funny, cuz like on there’s a lot of. Videos on TikTok and Instagram right now. And there’s this whole mood of the employee or the employer is the enemy. You’re not, all this stuff. It’s you guys have all seen the contact. I don’t have to get too specific about it, but it’s the very much don’t do this and don’t do that.
[00:48:36] And your company doesn’t own you, that kind of that, that vibe. Okay. And I was always, I always wonder, like, how are you doing this and your day job at the same time, how are you sitting here talking about like your employers, evil right. Quote, and then going to your day job, let’s look, I don’t get it right.
[00:48:56] But anyway, back to standing out online, I wanted to know how do you Kate kick off the process with your clients. So someone comes to you and says, I really want help telling my story. How do you kick off that process? And what would you tell people to focus on as a starting point? And I’m thinking I thought about this question in terms of, I’ve got a teenager, that’s starting his college search and he’s working with a college counselor.
[00:49:22] And so the first steps was this aptitude test to just even think about what is it that he’s even interested in? And the second part of it is a personality test of just what is his personality? And then, we have all this other insights into into like his learning style and everything else.
[00:49:38] So that’s how we’ve kicked off. But that’s college, right? That’s a col, which is very similar to career, but how do you kick it off?
[00:49:45] Kate Paine: I typically, when I work with my clients I interview them to tease it out. That’s a part of my my service offering. And it’s also my, it’s my joy.
[00:49:54] I love doing that. I love helping people identify their story. But what I do when I talk about this with people is to basically think of there’s several prompts that you can think of to think about what your story is. So one of them, the easiest one is how did you get into doing what you do now?
[00:50:10] So if for some reason you went to college for political science and you end up being like the executive director of a non-profit, what’s the story arc there. Think about that. And then when you’re writing this and you’re putting this together, literally do this offline, do this as a brain dump and then, window it down into something succinct.
[00:50:30] So that’s the easiest one. The other one is think about a time in your life, where you had a transformational experience. And re and something that relates somewhat to your it’s personal, but relates to your professional or your field or your industry. Maybe you took a, a gap year and you traveled around the world or something like that.
[00:50:51] Maybe that experience is something you wanna tie in for your story. So there’s, you wouldn’t be doing all of these. These are just some prompts. I have like multiple, I work in a volunteer aspect with a lot of military members who are leaving their their military special operations jobs and transferring into the transitioning into the civilian civilian career.
[00:51:14] And I do volunteer work to teach them how to use LinkedIn, to optimize themselves for. So for them, their story is like, why did you go into the military? And their stories are pretty fascinating, right? Yeah. They’re like maybe their grandfather served in world war II or something like that.
[00:51:31] One of ’em, one of ’em wrote and they’re like, I used to play with the little green army men. And he talks about like how he used to set up these scenarios. And he said that when these use these stories, these are conversation starters. They make somebody’s profile that much more interesting and where I suggest people incorporate this into their LinkedIn profiles in the about section at the very top, so that you hook your reader in, and those first two or three sentences to grab their attention and then segue into, what you do, who you help and how you help them.
[00:52:05] So it’s who you are, what you do, how you help is the formula for the about. But that story piece comes in at the beginning and, have some fun with it, ask other people that you respect or who write, ask them for their feedback.
[00:52:18] Jeff Sieh: Ooh, that’s a great, that’s a great tip. And that’s right.
[00:52:21] Cause a lot of times we have blinders on when we talk to when we write our own thing and we’re like, and one it’s, at least for me, it’s hard to write about myself. And so yeah. Asking other people like, Hey, what am I really good at? Because I don’t know. And so they’ll tell you.
[00:52:36] Grace Duffy: yeah, our friend, Julie Riley she works over at street yard, actually. She did this through VO actually, where she asked a set group of people where she she asked like, how do you think of me outside of my role at my company? What do what are my strengths, all this stuff.
[00:52:53] And I think she asked a handful of people that, and it was through leys. And so it was it was a really cool way to just oh, hop on this video app. And we didn’t even have to worry about writing it. I was just kinda this is what I think of you. And you know it, how, I’ve my experience with you.
[00:53:08] So there’s a lot of ways to capture that information you don’t have to.
[00:53:10] Kate Paine: And what you just shared about Julie and I met her last week actually, which was cool. Is exactly what I say. Ask other people like think of three or four people that you trust, whether it’s a past client, a current client, a friend, a trusted advisor, mentor, whatever, and say, when you think about me, like what’s something that stands out, what’s something because the way we see ourselves, just like Jeff said, we all hate writing about our.
[00:53:35] We don’t wanna be seen as braggy or whatever, and we just it’s uncomfortable. Because it just is, it’s hard to, I always say the hardest LinkedIn profile I’ve ever written is my own. And so asking other people for their insights on you, isn’t a way to give them, have them compliment you, up, over the top, but it’s a way for them to get some feedback that maybe you just don’t see yourself through other people’s eyes.
[00:54:04] Jeff Sieh: And the other thing is I think it’s important to ask for recommendations. And not feel weird about it, in the green room before this, I was talking with Kate and I said, Hey, do you mind giving me a speaker recommendation? And she goes, yeah, you’ll gimme one.
[00:54:16] I’m like, yeah. And and Grace has done one for me. I’ve done one for her. So I think getting comfortable enough to ask people just Hey, do you mind, not a big deal. Don’t spend a lot of time on it, but just I’d love for you to gimme a recommendation. And I think that goes a long ways.
[00:54:29] Kate Paine: Can I give a quick tip on it?
[00:54:30] A really solid recommendation? Yes. Yeah. So in the, in your LinkedIn profile, you have your skills section and in your skills section, you can add up to 50 skills, but LinkedIn’s algorithm sees the skills as keywords too. So if populate those skills, I usually say, start out with 30, 25 to 30 for your skills.
[00:54:51] They need to be skills. But remember like I don’t put in marketing as a skill I put in social media marketing cause it’s much more targeted and it’s much more real and it happens to be a keyword bonus so that’s cool. So when you think about what’s in your skills section and you think of maybe 2, 3, 5 people that you wanna ask for recommendations from ask each person to write you a recommendation for a specific skill set, so that, or a specific project you worked on, so that you’re getting a really detailed recommendation from them instead of Jeff’s a great guy.
[00:55:27] Jeff’s a great guy, but getting five recommendations of Jeff’s a great guy or Grace is a great gal, is good. But if you can get people to write about something specific that you did for them, or a specific one of your skills, then you’re getting away for people to tell your story without you having to write a word.
[00:55:47] Grace Duffy: That’s such a helpful prompt because when I get asked for recommendations all the time, I’ve done one for our friend, Ian Anderson, gray. I have one pending for one, one of my one, one of my contacts through Restream and I always ask them what do you want me to talk about? I know you this way.
[00:56:03] Yeah. So that’s a good prompt to just say, Hey, can you real talk about, what you’ve learned from me as a speaker? Can you talk about, working with me as a marketer? That’s that’s a good idea. Cause I always go back and ask that I’m like, what do you want me to focus on?
[00:56:17] Kate Paine: Exactly. It also makes it easier for the person who’s gonna write it because you’re asking them to write about something more specific. We’ve all said, Hey, could you write me a recommendation? Sure. And then they’re like, what do I say?
[00:56:28] Grace Duffy: He breaks great chocolate chip cookies, no wrong.
[00:56:31] He’s a snappy
[00:56:31] Jeff Sieh: dresser.
[00:56:32] Grace Duffy: Yeah. So shows up half the time on time.
[00:56:37] Jeff Sieh: So speaking of on time, we are down to the final minutes of our show. This has gone so fast and is amazing. He was the fastest hour ever. Thank you guys for all your good questions. I do wanna bring up Gary Stockton cuz one he’s amazing.
[00:56:49] And two, he stayed to the end of the show. He goes is it true that with creator mode, you have to have it to see some of the features like the short video story or the website URL field. I’m not sure what he’s asking, but I’m not sure
[00:57:01] Kate Paine: he’s asking either. When you say the short video story, cuz stories are no longer a thing on LinkedIn.
[00:57:05] So if you literally mean stories or do you mean like the little profile video where you can have a 32nd video show up in your profile? So if he can clarify
[00:57:15] Jeff Sieh: his question that, so Gary, what we’ll do is we’ll come back into cuz you’re on LinkedIn. We’ll make sure we go. And since Kate is on there all the time we’ll try to get that clarified and figure it out.
[00:57:23] But I wanted to have a little bit of chance for Kate to tell people where they could find out more about her, all the stuff she offers and just, what to connect best with her. So Kate
[00:57:33] Kate Paine: What’s that certainly you can visit my website, standing out online.com right there on screen please connect with me or follow me on LinkedIn.
[00:57:42] So it’s linkedin.com/in/kate Payne, P a I N E. And send me a message. I also actually have a free ebook about how to tell your story. It’s short, it’s sweet and it’s got exercises in it. So if you you can also email email@example.com and I will send you the PDF of that ebook.
[00:58:03] Jeff Sieh: Very cool.
[00:58:04] I’m gonna get that ebook for sure. Yeah. Grace, I wanted to bring up this comment from Gary, just because he’s amazed. He goes amazing. Grace, how sweet the sounds. So there we go. You’ve got all these bands.
[00:58:18] Grace Duffy: Let’s get well, because he’s complimented me. We’ll give him one. He’s asking about the 32nd profile video in your profile.
[00:58:25] So if you go to Kate Payne’s profile, that her photo, isn’t a static image. It’s a little 32nd thing. And Vico bond Rosen has it as well. She made hers into I think it was an ad for something at the time, not really an ad, but it was a promo for something at the time. So it is versatile.
[00:58:43] How do you get access to that? 32nd,
[00:58:45] Kate Paine: like little, so everybody has it. You can only access it on the mobile app and it has nothing to do with creator mode. So anybody has it. Everybody has, it’s been rolled out to everybody. That’s my understanding. So you have to go into the mobile app, click on view profile.
[00:58:58] And then when you’ll see like a circle around your profile photo with a little plus sign, you click on the plus sign and then that’ll open up the app. You can record it right there from your phone, or you can record it in another app and then upload it. So it can’t be longer than 30 seconds.
[00:59:14] And then they now have metrics for it so that you can see how many people have viewed it going forward.
[00:59:20] Grace Duffy: And it’s silent. You can’t use audio or
[00:59:22] Kate Paine: takes three silence so that people will see there’s something there. And then when they click on it, then they’ll hear the audio in the video play.
[00:59:29] Grace Duffy: cool. I thought it was just silent. That’s amazing. All right. Yeah,
[00:59:32] Jeff Sieh: really cool. And people I’ve seen people like have their number to call. They’ve been like a call to action. They put in there, so there’s way. Oh yeah. And like we,
[00:59:39] Kate Paine: yeah. Make it outta who you are, how, who you are, what you do and how you help, not just blah, blah, blah, Kate pain, blah, blah, blah, Kate pain, blah, blah.
[00:59:46] Grace Duffy: Because they see that in your profile. So just, go ahead and get into your call to action. So very
[00:59:52] Kate Paine: cool. And it’s the only platform that offers that. Yeah. It
[00:59:56] Jeff Sieh: is. It’s really nice. Yep. So thanks for that question, Gary. Thank all of you for all your great questions, Dr. L O I see you jumped in today, so I didn’t give you a shout out earlier.
[01:00:04] Martin, thank you so much for the great questions. Chris and everybody who’s watching on Facebook and all the different platforms. Thank you so much for watching on YouTube and as always, this is also a podcast. If you miss any of it and you wanna listen to us like while you’re out and about make sure you go to your favorite podcast player, give us a rating and review that helps us out a ton.
[01:00:24] Our next show is on Friday, July 1st. We’ve got a special guest co-host so you’re gonna have to tune in for that. It’s gonna be at 11:00 AM. Eastern 10:00 AM central, and you can find us as always on Facebook, LinkedIn, YouTube, and Amazon live. Thank you so much, Kate for being here. Thank all of you guys.
[01:00:39] Thank you guys. Thanks. Grace. See you guys later. Thanks,
[01:00:42] Grace Duffy: bye. Thank you.