🔔 We’re diving in with Ryan Koral on “Creative Workflows Using AI.”
From his beginnings as a documentary filmmaker to the inspiring tales told at Tell Studios, Ryan’s voyage is nothing short of a cinematic masterclass. We’ll unravel his techniques, the ascent of Studio Sherpas, and his keen insights on harnessing the power of AI in filmmaking and content creation.
Don’t miss Ryan’s golden nuggets on jump-starting creativity with AI! 🎥
Joining Forces with AI for Efficiency
In this forward-thinking episode, we are excited to explore how AI can collaborate with creators to streamline workflows. Our guest Ryan Koral shares how AI aids his video production company Tell Studios in crafting visual stories more efficiently.
One key advantage Ryan outlines is using AI to systemize client onboarding. Instead of manually combing through initial client meeting transcripts, AI can instantly identify key messaging pillars when provided with proper context. This exponentially speeds up creating tailored proposals.
AI also suggests relevant b-roll footage and interview questions to cover the identified pillars. This helps Ryan’s team gather better footage faster. Ryan estimates automating these processes with AI saves 3-5 hours per project, allowing more time to craft the narrative.
During editing, Ryan utilizes AI-powered platforms like Descript and Adobe Premiere to remix music, clean up audio, and generate shareable clips. This repurposes content to maximize value for clients. Ryan highlights Descript’s new speech regeneration feature, which can fix misspoken words seamlessly.
Maintaining Creative Authenticity
While leveraging AI for efficiency, Ryan emphasizes maintaining stylistic authenticity. He provides AI with proper prompts and guardrails, then reviews and adjusts its suggestions to align the voice and messaging.
Ryan stresses creators still need innate storytelling abilities and problem-solving skills to guide AI tools effectively. He sees AI as a collaborative brainstorming partner, generating ideas he can choose from and refine.
Ryan envisions AI will eventually learn creators’ styles, voice, and mannerisms over time to offer personalized, relevant suggestions. However, he believes AI cannot replace the heart and care humans provide through their work.
A Future of Immersive, Interactive Stories
Looking ahead, Ryan expects AI will facilitate even more creativity in storytelling. He foresees stories dynamically adapting to audience reactions and preferences through biometrics and interactive choices.
For example, plotlines may change or environments shift based on viewer emotions and actions. Ryan also predicts widely available VR and AR will enable more immersive, lifelike narrative experiences via these reactive AI systems.
However, Ryan cautions about the need for transparency regarding AI involvement. Audiences should understand when and how AI participated to preserve clarity and trust.
Ultimately, though, Ryan stresses that nothing can replace real human connection. As AI progresses, maintaining our humanity and relationships will be key to delivering stories that truly resonate.
This transcript is automatically generated by Descript. Any errors or omissions are unintentional.
[00:00:00] Jeff Sieh: Hello, folks. Welcome to Social Media News Live.
[00:00:02] I’m Jeff Sieh, and you’re not. And this is the show that keeps you on track in the ever changing world of social media and so much more. And I want to ask you guys, have you ever thought about The intricacies of crafting cinematic stories that captivate you. Have you ever been intrigued by a blend of human creativity and artificial intelligence in storytelling?
[00:00:22] Or maybe you’re eager to harness the power of AI to elevate your own creative craft. If these thoughts have struck a chord with you, then brace yourselves! For an enlightening episode today, we’re ecstatic to host a visionary who has seamlessly melded storytelling with cutting edge technology. He’s a creative pro behind Tel Studios and The Genius, guiding countless others at Studio Sherpa’s Ryan Corle.
[00:00:49] It’s going to enfold his innovative journey, his expertise, and his ideas for infusing AI into creative workflows. So sit back, clear your schedule, clear your mind, and get ready for this week’s episode of Social Media News Live. Ryan, how are you doing today, my friend? Are you okay?
[00:01:09] Ryan Koral: Yes, I mean, just well done. Thank you, ChatGPT, for an incredible, just a very gracious introduction there.
[00:01:17] Jeff Sieh: You do not need chat,
[00:01:19] Ryan Koral: for having me back.
[00:01:20] Jeff Sieh: Yeah, so I actually went back and looked at what I said last time. So, in fact, tell me if this is right, because I did not change it. but he is a doc Ryan is a documentary filmmaker, founder of Tell Studios, which pairs his passion for all things video with a deep desire to tell people’s stories.
[00:01:34] His team creates videos with soul for their clients so they can make greater impact in the world. He’s also co founder of Studio Sherpa’s. Which helps you grow your video business. He also hosts a weekly podcast, Grow Your Video Business with Ryan Correll for filmmakers wanting to start and grow their own video business.
[00:01:51] Ryan, I know you have something else too that I want you to tease today. You and I have talked, but this is a new venture for your company. So talk about that.
[00:01:58] Ryan Koral: Yeah. Yeah. So all that stuff is still true. the new venture is called Enroll Films. so I, I, we finished this documentary on a, on a high school or a college basketball coach a few months ago. And this particular person had a significant impact in my life. he was the one that really was responsible for me. Going to the university that I graduated from, met my wife and ended up working at, getting a video camera and a computer to tell some of the stories from that university and realized shortly thereafter, that’s all I wanted to do was just video, left the school, started my business. That was 18 years ago.
[00:02:32] And they came back to me and said, Hey, would you create a documentary on this coach? And I’m like, are you serious? The guy that like, I’m doing this work now because of him. Out of that work, after that documentary, I said, this is the kind of work that I want to do. Let’s, let’s create, stories for, higher education universities.
[00:02:48] And that’s, so we’ve created this new brand and I’ve got a new podcast that’s launching next month called Meet the Difference Makers and it’s the people inside of higher ed that are making a difference and, it’s very exciting. So. Thank you,
[00:03:00] Jeff Sieh: that is super cool. So, and, and like I said, Ryan and I talked during the weekend. I know he’s really excited about this, but he is very much one of the most creative people that I met. I have no, I love bouncing ideas off of him, but we’ve got to be on our best behavior here because, Dustin Stout is in the audience.
[00:03:16] So did someone say AI? And Dustin is the creator of Magi, by the way. it’s an incredible AI tool. I use it almost every day. so we will, Try to be on our best behavior, Dustin, for you. so let’s, let’s dive into this because, oh, our friend Jim Alt, I mean, not Jim Alt, Jim Fuse from Fusion Marketing says, woohoo, Ryan and Jeff.
[00:03:32] He was there with us a couple, years ago when we, that’s when we met at, Social Media Week Lima. So anyway,
[00:03:39] Ryan Koral: Jim was on my show recently. That was,
[00:03:40] Jeff Sieh: Oh, really? That’s cool. Yeah. Awesome. Anyway, let’s get into this AI stuff. So, AI is becoming more and more prevalent in, you know, I mean, it seems we were talking the other day that it just everything is coming out with an AI add on or it’s something, you know, that, you know, a new tool is coming out.
[00:03:59] I have a feeling it’s almost going to be like copy and paste. It’s going to be like, you know, spell checker in everything that we have online and are used as a. As a tool. So I want to know, how do you see the future of AI shaping storytelling? you know, I know you do a lot of video, a lot of video marketing.
[00:04:18] How are you seeing it shape the future of storytelling?
[00:04:22] Ryan Koral: Oh man, it’s, it’s such an overwhelming topic just in general, you know, it’s every app that we pay for, you know, to run our business and to, you know, just do all the things, project management, et cetera, et cetera. They’re all, it’s just overwhelming, everything, and it’s well, which, which AI, which one do I use?
[00:04:41] And, yeah, so, how is it going to impact storytelling? I mean, it’s impacting it right now, it’s crazy how There was just so much legwork for, for us. if, if we do a brand film for, for a brand, that’s who we do those for, and we interview, let’s say six or seven people, and each of those interviews is 30 to 60 minutes long, and it’s hey, you know, tell me, why are you passionate about this thing?
[00:05:06] Like, why do you love this business? what’s, what’s been the most significant, event that’s happened, to, to get you doing this work? And, what’s one of the, what client have you helped? And, you know. Just diving into their stories and, and trying to get all of this information. And then like to go through, you know, our editors are amazing.
[00:05:25] They do such incredible work and it’s so tedious because it’s okay, you got to listen to the whole interview, mark clips, highlight things, figure out how does this work into the story. What’s nice for us is a, is a few years ago, we started doing a workshop with our clients before. We hit record on the camera and in doing that we, we would try to get alignment on what is the, what’s the goal of this piece and what’s the heart of it and, and what are the, you know, three to five, pillars that this video needs to be built on.
[00:05:56] And that helps inform the questions that we ask, and the story that we tell in this three to five minute video that we’re going to create for this brand. So doing all of that, you know, it’s just a lot of tedious work going through the footage, finding the clips, putting it together, making sure that it aligns with the, the brand script that we, or the, the blueprint that we created before we hit record.
[00:06:18] Now, you know, when we finish an interview, we can download that transcript because AI says, okay, we can, you know, get 80 to 90 percent accurate with the words that they’re saying. And, and so we don’t have to hire somebody to create a transcript for us. It’s okay, that’s. Amazing. We just saved so much time there, but then we can drop that into something like chat GPT and then say, okay, give me, you know, here’s, here’s the blueprint that we use.
[00:06:44] These are the questions. These are the, the, pillars that we’re aiming for in the story that we’re trying to go for, what soundbites stand out to you as ones that kind of help support this. So we can just expedite so much of the process. It’s not. You know, there’s so much emotion involved in creating a piece like How We Create, so, you know, we could totally automate the whole process, probably, but, you know, right now, any time that, you know, if I took the last three minutes of me talking here and gave it to AI and said, hey, pull out the best bytes, it’s, you know, subjective or objective or, you know, whatever.
[00:07:20] Because a computer just doesn’t know the heart and doesn’t feel what we feel when we’re hearing and seeing and all, all of those things. So I think at least for us right now, it’s really, it’s speeding up a lot of the manual stuff that we had to do in the past and it’s just making us. It’s allowing us to spend more time in the crafting of, rather than you know, a lot of the research and a lot of the things that we don’t really care about, at the end of the day, we care about the story, but how can we tell the best story in the most efficient way, that’s, that’s, I don’t know, that’s, that’s one or a couple of ways.
[00:07:54] Jeff Sieh: so I think it gives you more time to be creative. Like it frees you up for things that you can’t do. But I want to go in, to, oh, I want to pull up this comment from, my friend Dustin. He goes, which one do I pick? Well, the answer, the one that has all the AI things in one beautiful interface, which is Magi, by the way.
[00:08:11] And I think Dustin sent me up a, because I do love Magi. I think it’s magi. com forward slash Jeff is my landing page. And I think if you guys go there, you haven’t tried it yet. It’s 30 percent off or something. Dustin, you can drop it in the comments if you can do that. But, yeah, because it’s, I would say if you’re getting started in AI, you haven’t played with anything yet, Dustin’s tool is the one you need to look at because it does, you know, it gives you Claude, it gives you chat GPT, it gives you, images.
[00:08:34] I mean, all this stuff saves your prompts, all that thing. And it’s beautiful to look at, which Dustin said. So try that out. so I want to go back to, you know, workflows, you know, how AI kind of can help refine the storytelling process. And I just want to give an example because I had Jim and, Chris Stone from Dealcasters on, you know, a couple of months back and I, I had messaged them and said, Hey, what do you guys want to talk about?
[00:08:58] And they both came back with two different things, right? and I’m like, crap, you know, cause I want to make them both happy cause they’re, they’re a team. So I went into chat GPT and said, Hey. I’m doing this show with the deal casters. I want to talk about this. These are what these two wanted to talk about.
[00:09:11] Help me combine this to make a show and a show flow. And it did it. And it wasn’t perfect. I took things out and all that stuff. But, that saved me so much time and I didn’t have to, you know, have two worksheets and try to, you know, compare what their questions were. That saved me a ton of time. So, I think that is what…
[00:09:29] AI is good for right now. I’m with you. I don’t think you can edit yet. Like even though there’s a lot of tools out there that say, just upload your files and it’ll pull out the good stuff. It never does a great thing. The editing isn’t the best. I get that people and business owners want to use that, but it’s just, I don’t think it’s there yet.
[00:09:46] Maybe soon, but not yet. So what about you, Ryan? What, what are some tools or technologies, technologies that you’ve experimented or you have that you use? Attel Studios.
[00:09:58] Ryan Koral: One of my newest favoritest one and it’s what every day or
[00:10:01] Jeff Sieh: I know
[00:10:01] Ryan Koral: there’s like a new, there’s a
[00:10:03] Jeff Sieh: that a lot. Back and forth. Yeah. Mm-hmm.
[00:10:05] Ryan Koral: so I just figured this out. We’ve done, I’ve, I’ve worked, two different brands. We’ve sent out surveys. Cause you know, the best thing that you can do, the best thing that we can do for our clients, our audience is to,
[00:10:24] So we’re going to figure out, and getting that you know, people are suggesting. So, I’ve got hundreds of survey respondents, right? We created a Google form, or a, yeah, a Google form, sent it out to our email list, had people fill the survey out, and, just this morning, I, actually last night, I realized, I was like, oh my goodness, I can take those survey results, and a lot of them are open ended questions, hey, what, what, Video thing might be most helpful.
[00:10:50] What tool, like what are you struggling in? and if, if I was to create a course, what would be the most helpful? So the, I took all those open ended, answers and plugged them into, well, I used, the plugin, ask your PDF. Are you
[00:11:06] Jeff Sieh: Yeah. Yeah, yeah. Uhhuh. . Yeah.
[00:11:07] Ryan Koral: Yes, so I put it in, export it as a PDF, plugged it in there and then just started asking questions like, okay, if I was going to create like 10 pieces of content or 10 video lessons, based on the survey results, what are they?
[00:11:20] Bam, bam, bam, bam. I’m like, oh my goodness, because to read hundreds. I’m here today to, figure out like what are the most people… Well, you know, they kind of said it like this. They said a little bit different to have a computer go through and try to find the similarities and, and to do it like in a matter of seconds I was like, Oh my goodness, this is incredible.
[00:11:39] I seriously can’t believe that. and that’s one of those things like AI, ChatGPT, it’s only as good as the prompts that you can give it. So nobody told me, Hey, you can use it for survey results. Or to figure out like what you should be, but I just like randomly was just, yeah, I was like, Oh my goodness.
[00:11:57] And, you know, the, the more people that are creating ideas or sharing like, Hey, have you thought about using it for this or this? It’s Oh my goodness. I didn’t think about that, but yeah, it probably will work. So I think that’s one of my latest and greatest favorite things is export PDF or ask your PDF and
[00:12:12] Jeff Sieh: Yeah. It, so I was using the splitter to chat to, me, to like endpoint port big pieces of text. There’s a, there’s a web-based chat piece, splitter. Now I can just use that P d F thing. I can export my transcript as a P D F and put it in there. And so, so, Marissa, Callie says, I use AI for this exact thing.
[00:12:29] Yeah. Comparing and contrasting stuff is really cool. Gary Stockton says, I took a testimonial transcript and an email from a business owner with more details on his background and asked ChatGPT to write a blog post and third person did it on the first
[00:12:41] Ryan Koral: Oh my goodness.
[00:12:42] Jeff Sieh: See, stuff like that, that yeah, go ahead.
[00:12:44] What are you gonna
[00:12:45] Ryan Koral: super good idea. Yeah, I was gonna say, I’ve got, Eric, you know, our mutual friend Eric working on, a case study for us. He sent me like a 15 minute video that he recorded with one of our clients and I’m like, I haven’t had any time this week to go through it. Dude, like, why don’t we just throw that transcript in the chat GPT and say, okay, build out the case study based on, you know, the responses here, done and done.
[00:13:06] Jeff Sieh: There’s a new tool, I think it’s by the creators of Instagram. I, I’ve been using it for my news reading called Artifact. And one of the cool things about Artifact is that you can, if you see a big long article, you want to read it, it’s something that has to do with your business, but you’re like, I just don’t have time.
[00:13:20] You click one button on it and it uses AI to summarize that. And you can just have all the bullet points. It’s really, really cool. So,
[00:13:27] Ryan Koral: What is that one called?
[00:13:28] Jeff Sieh: Artifact. It’s by the makers of Instagram. It’s an app for your phone or for your iPad and lets you read stuff. so Dustin does say, this is really important, because Magi can read PDFs without limits.
[00:13:40] Ryan Koral: that’s,
[00:13:41] Jeff Sieh: you can import Magi stuff. And I tell you, the things that lets you save things, and he’s got another thing that he’s gonna, he’ll let me know here in a minute. But, yeah,
[00:13:49] Ryan Koral: I would like to know, price points of, I’m, I’m on their website, I was just going to look right now, because I think with Ask Your PDF, I think it’s five bucks a month or something that we’re paying for, for that, and it’s pretty limited with, how many things that we
[00:14:00] Jeff Sieh: so, and also Dustin’s tool uses Claude, you can pick between which AI you want to use and Claude lets you have bigger documents and has, I think, more tokens than ChatGPT. Yeah, I’ve got a, hey, by the way, I’ve got a, I got an affiliate code for you. So I’ll just, you know, it’s, I think it’s magi.
[00:14:15] Ryan Koral: com forward slash Jeff. So, do you spell magic? Right? That’s, that’s where I got
[00:14:19] Jeff Sieh: A G, yeah, that’s the thing. M A G A I. com
[00:14:25] Ryan Koral: Dot co.
[00:14:25] Jeff Sieh: Jeff, I think
[00:14:26] Ryan Koral: Dot com or dot co?
[00:14:30] Jeff Sieh: co, I believe. So anyway,
[00:14:31] Ryan Koral: dot
[00:14:31] Jeff Sieh: thank you. co, sorry. Thank you for, yeah, so Claude has the, I’m going to pull up just Dustin’s here, I’m so glad,100k token limit, so it’s bigger than what you can upload to ChatGBT, so, when you’re using those big documents, you It’s a great thing.
[00:14:45] So anyway, here’s, here’s the other reason I’ve been using, Claude for some stuff. And I wanted to talk about this because we’re talking about kind of some workflows is that I did a deep, deep dive. You guys who’ve watched the show, in the past month or so, I did five episodes just on how to podcast, you know, storytelling of podcasting, all that stuff.
[00:15:01] So I’m able to take All those transcripts, which is five hours of transcripts, I was able to put it in a PDF, and then I said, I want you to help me create an e book. So I started with chapters, and then I started with fleshing out each one of those, and I said, for those topics, have each of my guests, what they said about that topic, help me write it.
[00:15:20] And so, it’s writing me an e book that’s going to be a free, you know, download for people. It’s going to be a great lead magnet for me. But you guys know me, I am a big fan of repurposing. And that’s what I think AI just shines so much about, and a lot of people aren’t talking about it, but taking content and then putting it in a different way, I want to be, I want to get to the point where every episode that I have some sort of downloadable that I can use, that you guys can get from my podcast, that I can have for, you know, take the notes for you kind of a thing, but also as a lead magnet.
[00:15:51] So, just open, don’t just think, oh, it’s going to help me write a blog post, but think what else you can turn it into by using. So, sorry. So, I want to go into that. So, I’m creating this ebook. I’m not going to just spit it out. I’m taking the time to craft it and use my words and that kind of thing.
[00:16:05] So, when you’re using AI to create content, Ryan, how do you maintain the soul and authenticity, especially like when you’re using it to write scripts for your videos or all that sort of thing? How do you use it? in that way, without losing, you know, what makes you, you.
[00:16:22] Ryan Koral: Well, I mean, I give it prompts, right? I’ve, I’ve created a few different prompts and, try to give it, here’s emails that I’ve written, or here’s a video of me just vamping. I just wrote a note based on what you just said. I’m like, I’m going to go through all of my past. Solo episodes of my show and, and I’m going to create a, I’m going to get transcripts and, and create some kind of a, Hey, if I was going to write an ebook, what are the topics?
[00:16:44] What are the things I always talk about? And let’s just build this thing out. Oh my goodness, this is such a great idea, but, but giving it prompts or, or, context with my voice running it through, okay. write me a, you know, whatever it spits it out. I’m reading it. I’m like, I never say, you know, this word.
[00:16:58] So then I’ll. Even say I don’t use this word. I don’t say those phrases. I would say it more like this. And so I’m, you know, teaching it instead of just saying, nope, don’t use that. It’s instead, here’s what I would say. And then, you know, I, I can get the thing to 90 percent probably 95%. And then I’m just going in and I wouldn’t open like that.
[00:17:16] I wouldn’t say you know, greetings or whatever, you know? So, so it’s really just Me going through the, the, what I think is we’re 80 to 90 percent there and I, I have to insert a personal story and, and I may write the story and then throw it in a chat GPT after I’ve already approved, like this is, this is everything else, the voice that I’m writing it in.
[00:17:36] So just clean it up. You know, I tend to take something that should take, you know, 30 seconds to say, and I’ll make it four minutes. So Hey, help me, you know, cut out all of the. Unnecessary things. So I think that that’s, that’s the, at least for me, that’s my
[00:17:55] Jeff Sieh: Kind of flow that you use.
[00:17:57] Ryan Koral: process. That’s my flow is, if it’s, if it’s something that I really care about and it, it really is like a, that I want people to connect with, you know, if it’s just information, if I’m just like teaching like this thing.
[00:18:12] I, I know, I’m not, I’m, like, give me the best steps based on what I’m saying, in, in, as long as it feels like something I would say,
[00:18:19] Jeff Sieh: keep that thought, because I want to talk about that when we go into some of the workflows, because there’s a thing that I’ve been doing now that’s been pretty amazing. So, Dustin says, crafting a brand voice instruction equals pro level AI skills. So that is one of the things, and I just saw, I think yesterday, an article came out that now, even with the free version of Chat GPT, which I think is 4.
[00:18:40] 5. Allows you to start crafting a brand voice and keeping it on task. Like one of the things that I always have to do is I have a set of things, let’s say it’s an email template. Let’s say it’s a, the paragraph that I read before the show, or it’s a social post. I’m always having to go back and say, Hey, here’s, here’s Ryan’s information.
[00:19:01] Use that information based on this email and write me a new one based on that new one. So, and, and this, the new features I believe that are coming out with ChatGPT are going to make it easier where you don’t have to do that all the time. You can start to train it in your brand voice, which is going to be amazing.
[00:19:15] Ryan Koral: It’s going to know kind of what some of the mannerisms, like you would never say, Greetings, folks! You would say something like, you know, Hey, what’s up? Or something like that. And it would, it would know that. I don’t know what you say, but I just, you seem like a what’s up kind of guy. closer to
[00:19:29] Jeff Sieh: and, So, I want to know how, because I think this is such an exciting time, I want to know how you see AI helping creators, especially those who are new or are kind of developing their voice, navigate these challenges of creating compelling stories.
[00:19:45] for somebody new coming in to, let’s say, your business, or somebody maybe who’s coming in to work for you at your business, How do you see AI helping in that way?
[00:19:55] Ryan Koral: Hmm. Like a client or an actual,
[00:19:57] Jeff Sieh: Like somebody who’s creating content, like a storyteller.
[00:20:02] Ryan Koral: I know I put you on the spot, but
[00:20:04] yeah, no, I, I’m still trying to understand the question,somebody, somebody that will actually, a storyteller that will work with us,
[00:20:10] Jeff Sieh: yet. Well, somebody who’s somebody who’s new, like who is once is starting on their creative journey, like they’ve graduated from college or high school, they want to work in a creative place, how do you see AI helping them? Create compelling stories.
[00:20:27] Ryan Koral: hmm. I mean,
[00:20:32] Jeff Sieh: Is it brainstorming? Is that what you think the biggest thing is? Because a lot of people, this is what I’m trying to get you to say, is like a lot of people want, a lot of people want to
[00:20:41] Ryan Koral: just tell me what you want me to say, okay?
[00:20:43] Jeff Sieh: a lot of people want to do, use it as a shortcut. They want to copy and paste stuff. And it’s, and it’s easy to do that now.
[00:20:49] Like I could just say, Hey, here’s Ryan, go to Ryan’s website and just write it out. So as new people come into this AI kind of space, how can they create compelling stories and not always shake, take, it’s really easy. if I had this in high school, oh my gosh.
[00:21:07] Ryan Koral: Oh my gosh.
[00:21:08] Jeff Sieh: Or college. I mean, you can’t do essays anymore.
[00:21:12] I mean, they have to write ’em there in front of you is what it’s gonna be. So how do you have them, you know, create, use it to create compelling stories now?
[00:21:20] Ryan Koral: Well, I mean, I think it’s, it, you got to know, like how, how do you tell a story, right? what’s important? how do you connect with somebody? these are things that, you know, chat GPT can give you some pointers. but if you don’t, You know, it’s like the AI stuff will only be as good as the prompts you give it and the direction that you give it.
[00:21:40] So you need to at least know that. and then once it does put it through that, it’s okay, well, is this, is this actually, does this connect to people’s hearts? Is this going to be interesting? Is this going to get them to lean in and to watch more? So I think the bigger question is you may have taken a bunch of shortcuts to get to the spot where maybe you’re interviewing with us to, to.
[00:21:58] Be a storyteller at Telstudio. But if you can’t not use the tool, you know, the tool really should help you be incredibly efficient, you know, figure out like, hey, I’m going to suggest we, we, Cover these five points that we pulled from this transcript. But if you look at those five points, you should be able to say this one actually isn’t that, it’s not that compelling.
[00:22:19] Let me watch the person say that again. no, they were super monotone. They were looking off. It was, it was the beginning of the interview, so they weren’t even warmed up yet. like AI’s not gonna know that, right? And, that’s, that’s gonna be, I mean, all of the things AI’s doing today, how dare you?
[00:22:37] Jeff Sieh: so, so one of the things is that because, and you have talked about this, I think in one of our conversations, is that you asked chat g p t to write a script and it gave you actually, like tips on how to film things like go for a close up here, go and show the, and it does, it does a great, I mean, it, does tell you stuff, so.
[00:22:59] Ryan Koral: that’s I think all of that stuff, that’s, that’s fine. That’s, it’s like a, I use chat GPT as like a brainstorming partner, right? I’ve got somebody I’m like, okay, dumb idea. Let me throw this out. what would you do? okay. Feedback. yeah. Okay. Now, now I’ve got the creative juices flowing.
[00:23:13] I’ve got something that I can bounce. I did. And I feel like that for me for so long was something that I. Deeply desired was somebody that was kind of at my same, you know, level. I’m not saying that, you know, chat
[00:23:26] Jeff Sieh: intelligence is your level.
[00:23:28] Ryan Koral: yet is my level finally, but it knows, you know, as I’m teaching it, my voice and my, my, then it’s, it’s sort of like, okay, yeah, I kind of get.
[00:23:36] Where you’re coming from, Ryan, you know, you need to talk at a fifth grade level. That’s easy. Okay. so having that creative partner, to bounce stuff off has, has helped, help me get inspired and say Oh, yeah, this is the idea. Let me, let me expound on that. Okay. Let me put this back to the computer and say what do you think about this?
[00:23:53] Okay. Yeah, I’ve got more. Okay. This is actually good enough. This is, this is what I would say. Was I answering a question there or did I
[00:24:00] Jeff Sieh: that, no, that was so, it’s, it’s a, and so it’s exactly what Gary said. For me, it’s a tool that I keep open and call upon, when I’m hitting a roadblock that’s ex, it’s, here’s the thing. It gives me, it helps me do tasks that I don’t like to do, so I can be more creative. But it also has it, as a creative, and I tried to figure out a word for this.
[00:24:17] I was talking to my wife the other day. I was like, okay. So much I think my frustration as being creative is I see things, but I can’t get it to do what I want, you know, like I have an idea and I want it to do certain things, or it’s like wood carving, like I see a piece of wood, I want to make it look like a baby Yoda, and I’m like, ah, it’s not there, it’s kind of there, but not, and I can throw some stuff at ChatGBT, and it will help me make my content better.
[00:24:42] It’s not doing it for me, but it’s better. Is that kind of what we’re getting at here?
[00:24:48] Ryan Koral: I think the, for me to say, you know, say I do these interviews and then I tell Jeff TPT, here’s what we’re trying to create. We’re trying to create this brand film that gets to the heart and soul of this brand. Here’s what these people are saying about the brand that they work for, why they love it, what they care about it, what the values are.
[00:25:01] okay, now we’ve got this stuff. Tell me, give me some ideas on B roll that I should shoot. And if you’re, if you’re a filmmaker, you’re doing video, and you’ve done it for some time. Yeah. You should know, okay, I need to get an establishing shot of, you know, this person, I need to get a shot of them working.
[00:25:18] I need to get a shot of them engaging. you know, they said this, this, and this it’s very clear. So when chat GPT gives us a list of shot ideas, it’s oh yeah, no brainer. Oh yeah. Oh, you know, I didn’t think about that one, but we knew the other, you know, eight out of the 10 on that list. It’s just really nice to get it in a format like that.
[00:25:35] And then I can hand that off to the team and say Hey, if you’re out of ideas. You know, make sure that we’re getting these. And, and then if you’re out of interview questions, cause you know, we’ve got a handful of questions that we, we just always ask. It’s what do you care most about here? Or, you know, whatever, whatever those might be.
[00:25:50] But in addition to that, here’s a couple of other ways we can get to the, the heart of the story, from the, these question prompts that chat TPD. But if you can’t come up with those on your own, you’re not going to be a great fit for us. If you’re just following the scripts. You know, that chat GPT provides you, that’s, you’re missing the whole soul that we’re looking for, for people that work with us.
[00:26:11] It’s you need to, there needs to be this innate ability to pull out, not just to, you know, follow directions.
[00:26:17] Jeff Sieh: Yeah, that’s totally, and I think, you know, once again, the brainstorming stuff when you get stuck is like what Gary said, a lot of times, I had a client who I was going to hopefully do some business for, and I’m like, we had a pre interview, and I had my general questions, and I, and I said, Hey, I’m getting ready to do this.
[00:26:35] This is what it’s about. It’s about a podcast. He wants me to do this, this, and this. what questions am I forgetting? And Chachi P gave me some other questions. I’m like, Oh, okay. I’m gonna use that one. And I asked that question in that interview and the guy said, you know, no one’s ever asked me that before.
[00:26:49] And I went and I got the gig and I’m like, okay, stuff like that is, is really stinking cool. And Jim was kind of making a joke here. He goes, Ryan, does this work? Hey, ChatGP, write an upbeat tech blog in the style of Ed McMahon doing a live dog food commercial for Alpo. You know what? But sometimes, that can spark some, that, I’m,
[00:27:07] Ryan Koral: For real.
[00:27:08] Jeff Sieh: like, you, you’re, you have an event, I’m getting ready to speak at an event at Momentum, and I need to have some Cool workshoppy things to do.
[00:27:15] And I’m like, I gotta get some, I don’t, I want to do new creative things. And so I’ve been throwing stuff at ChatGPT, getting great ideas. Now, a lot of them are stupid. let’s do speed dating round, you know, but no, but that makes me think, what if I got them to do this and, and this? And so that’s what I think it’s created for.
[00:27:31] Ryan Koral: Yeah. You can do like way less drugs, you know, as a business owner with Chatti.
[00:27:35] Jeff Sieh: That’s great. No, that’s a tweetable right there. yeah, don’t do drugs, kids. Okay, Dustin says you have to have some degree of skill expertise in order to know when the AI gives bad advice. That’s also true, like you had mentioned before. hey, pull out quotes from this article. And I’ve done that before and going, you know, Brian really never said that.
[00:27:56] Where did he say that? And chat people go, Oh, I’m sorry. He didn’t say that. Yeah.
[00:28:01] Ryan Koral: oh my gosh, I’ve done that same thing. I’m like, I, that was a long interview, but I seriously don’t remember. Did you, when, when did this person say that? Oh, I’m sorry. The, it’s wait, you can’t make stuff up.
[00:28:12] Jeff Sieh: it will. And that’s what, and that’s the thing is that was in the news. You know, that lawyer got busted because he was writing briefs and it was just making crap up. And yeah, he was
[00:28:21] Ryan Koral: man. I didn’t hear that. Jeez, dude.
[00:28:24] Jeff Sieh: So, Fred says, all, all very true, but yesterday I asked it to create a 100 point grading rubric and it kept on totaling to 92.
[00:28:32] I asked it five times to correct it and never did. See, that’s why we still need teachers, Fred. that will, but a lot of teachers would just oh, that’s close enough. That’s so, you know, anyway. so I had forgotten at the very beginning, because I was so excited to talk to Ryan, to thank our sponsors of the show, Ecamm.
[00:28:47] They are what makes this show possible. socialmedianewslive. com forward slash Ecamm. They’re, yeah, that’s, thanks, Ryan. it allows you to do cool stuff like that. Brant, I could mute my guests if I wanted to, but I didn’t. but, they’re amazing. They allow me to take this content because it gives me isolated video tracks, isolated audio tracks, and repurpose it using some of these tools and techniques we’re talking about today.
[00:29:10] So, it’s just kind of my one stop shop to get started for creating content. By the way, they have, you have something to say, Ryan, you
[00:29:18] Ryan Koral: I was gonna double down on that and say yes, Ecamm, I’m currently recording my me solo, so that I have this immediately after we’re done here. but Ecamm, swear by it, love it. And my link is, just kidding.
[00:29:32] Jeff Sieh: Anyway, on that note, they’re having their Creator Camp coming up in October. I am doing with my pal,Ian Anderson Gray, we’re doing a meetup. So if you’d like, if you’re in Amesbury, even if you don’t go to the creative, camp that Ecamm’s doing on the 14th in Amesbury, or if you’re in the Boston area, we’re doing a meetup.
[00:29:48] So go to jeffsieh. com forward slash meetup. Jeff Sieh, if you’re listening to this, that’s, I before S I E H I before E, especially in C, forward slash meetup. And I would love to hang out with you guys there. All right, back to efficient processes with AI. So I want to, this is where we could really nerd out.
[00:30:06] I know Fred’s here. He’s a big AI user. He can nerd out about this too. So, let’s, let’s, kind of step back. Year from, you know, a year ago. Tell studios how has it changed the way you guys create content now compared to a year ago? Because it’s only been around probably that long. Maybe.
[00:30:28] and I don’t even think we started using it until, early, early this year. Maybe we did use it last year, but like, when ChatGPT came out, that’s when we really, I was like, okay, this, I, I’ve got a lot more ways to use this. lemme give you an example. This is, I want you to tell me the process I want. I’m sorry, I’m, I’m inter interrupting again, but I, you know, I don’t have
[00:30:49] Ryan Koral: shoot.
[00:30:51] Jeff Sieh: this is pretend I’m coming to you and I’m saying, Hey Ryan, I want to, do a, a, little, sizzle reel of me speaking. I want to hire you, I want you to have me film it, tell me your process for that, and now how you use it for AI.
[00:31:08] Ryan Koral: Well, if you came, let’s just say you came to me and said, instead of a speaker, really, you’re like, I want a piece that really just shares my heartbeat behind, you know, public speaking. I want more opportunities to be able to speak. And I know that creating, an emotive piece that So if I can really display my heart and my, my passion for doing what I do, I know that having something like that will help the people that are responsible at events to hire me.
[00:31:33] Right. So that’s, and you come to me like this, you’re like, Hey, Ryan. Okay. I’m pretending now.
[00:31:39] Jeff Sieh: I don’t talk like that.
[00:31:40] Ryan Koral: So I would say, okay, instead of us, instead of me just saying okay, here’s a budget,you know, watch fly out to our studio here in Detroit, or we’ll come, we’ll come down to where you’re at and middle of nowhere, Texas or whatever.
[00:31:50] yeah. And, and set up a camera and just, you know, I just start interviewing you because I could interview with my eyes closed. I’m that good. But, you know, I would have questions that I know I could ask. Instead of us jumping to that, we would go through this workshop process and just to make sure that we’re in alignment.
[00:32:05] Make sure that you understand and you’re really clear on you think what you think that you want. You think you want this piece because you would come to me and say, I just want this speaker reel. And I’d say ah, okay, let’s do this workshop. With that in mind, but then let’s go through this process.
[00:32:20] Through that process, you might realize, you know, I want it more storytelling. we can definitely highlight some of the events I’ve done in the past, but me telling my story, that seems to be the way to go. Cool. So we go through our video making process, get alignments, ask you a lot of questions, create these, dig out from you the, the pillars that are most important, for this piece. Now, I’m going to take that transcript, because we’re going to record the workshop, I’m going to take that transcript, which I never did before. I would have to, I would record it, I would go back and listen, I would take notes, and you know, go through the whole process, and it would take hours. Some like two hours, three hours for me just to go through and you know, try to pull out the, the nuggets and, create this outline.
[00:33:03] And then from there, we have this really pretty blueprints and then I can plug the things into the blueprint and then, build out three different proposals for you and then present that whole thing to you. Now I can take the recording. I, get the transcript from that, dump that into, well, now, I’m, I will, I’m going to sign up to Magi, I’m going to use Jeff’s code, m a g a i dot c o slash Jeff, so, I’m going to do that, and then I’m going to give it context, I’m going to give it a previous, blueprint that we’ve done, and say okay, here’s what we’re creating, here’s the most recent transcript, Here are the keywords that we came up with.
[00:33:41] I won’t even have to say that because we’ll have said that in the transcript. And then, okay, give me draft number one, so then it’ll spit out the whole thing. Once, you know, and it takes some finessing to get it to a spot where it’s yeah, like this is the language that we would say that this is, this.
[00:33:56] is, is TEL Studios worthy, then I would go to Canva, and maybe I’m going to Magi at this point, but I would go to Canva, and, pull out or create, some imagery that would go along with this blueprint, You know, we can get, we can maybe grab stock photography, but we did this, did this piece on cybersecurity and AI for a law firm, this massive brand film that they wanted to kind of talk about how they do this work and specialize in this, and they didn’t want it to be cheesy.
[00:34:22] They’re like, let’s avoid the, I forget the couple of like things that people are always using for cybersecurity. And, and so we just. plug that into mid journey and got some really cool images that were not cheesy and whatever. And I’m like, this is awesome. And so I plugged that into the blueprint and creating the blueprint.
[00:34:39] Now it takes me, I mean, it probably takes me less than an hour, which in the past has taken anywhere from three to five hours. And that is massive because we give people, I’ve been telling people, Hey, it’s about two weeks from the time that we do the workshop that you’re going to get your blueprint. And I had a client the other day say Hey, we want to do the workshop, but we’re kind of tight on time. I know it takes two weeks and I’m like, Oh, that’s our old marketing where it says two weeks. I could literally, I could make time the very next day and have probably have it to you the very next day, which is insane.
[00:35:11] Jeff Sieh: Yeah. so that, that process, how much, how much money do you think that saves you? compounded. I mean, is it, is it like half the
[00:35:20] Ryan Koral: well, so let me, let me say this. Yep. the other thing that I’m going to have to do too is, okay. If I wasn’t touching this project at all and I was handing the whole thing off to my team to produce, give me, give me some questions. To ask, you know, for the interviews to get this, cover these three to five, keywords that we’re going after.
[00:35:37] there, there’s a number of other things that we just never did in the past, with the blueprint. Cause we’re just like, well, this is extra work. Let’s wait to see what packages they buy or whatever. So there’s, there’s more things like that. So it’s probably saving, 4, 5, one of my guys told me that he used to spend two hours, I kind of like lost my lunch when he told me this, it took him two hours to get questions, create questions for these interviews and I’m like, Oh my gosh, first off, I, I, it’ll take me like two minutes if you If I know what the heart is, I can give you 10 questions to ask immediately.
[00:36:10] So the fact, and he wasn’t using any templates that I had created to speed up this process in the past. So he’s Oh yeah, I mean, it takes me like two hours. I’m like, Oh my gosh. So now we’re saving that two hours plus the time that it has taken me to summarize all the information and, create imagery or fine imagery or whatever.
[00:36:31] So, I mean, it’s probably saving us thousand. 1500, minimum, just, just for the blueprint process.
[00:36:42] Jeff Sieh: And what I think is so cool about this is that it lets you have more time to be creative. Like it lets you, I mean, there’s this overhead in your mind, I guess, if you’re like me that okay, I got to get this done. And then I get this done. So I only have this much time to really sit down and, you know, be creative.
[00:36:57] And this opens up that window where it’s like some of that pressure, I think, as creatives we had. You always have pressure, but it’s not as much, and you feel like, man, I can do stuff that I really want and love to do and not have to waste time on this minutia. so, Mr. Fred says, this is a great one, he goes, after 25 years in the higher ed classroom, ChatGPT has allowed me to create new, engaging activities that make flipping the classroom a lot of fun for the students.
[00:37:23] It’s been liberating. I think flipping, you don’t mean like that flippin classroom, you mean flippin Like to your new students coming in and you have some activities going for that. So I’m assuming that’s what you mean, Mr. Fred. and Dustin says, this is the thing, this kind of stuff I love hearing.
[00:37:38] Process used to take X long and cost Y, but now we can accomplish the same results in this time saving us all the money. Yeah. So. That’s kind of your creative, you know, your onboarding process. so talk about a little bit like the editing process has stuff happened. Cause I have an example that has saved me a ton of time, but I want to know for you, like after you’ve gone out and done your filmmaking, are there any specific like AI tools or platforms that made, have made a really impact on productivity or creativity that you’ve been using?
[00:38:10] Ryan Koral: I think a couple of my favorites, Descript. I know you’re a huge fan of Descript. we could geek out about that. that’s, that’s an incredible tool. I mean, it’s like insane what it allows you to do. and then using, we’re, we’re kind of back and forth. I want Descript to use, to work for all of the things.
[00:38:28] we use the Captions app. to create, you know, captions, obviously, but now Captions app does so much more, than just captions, which is crazy. and there’s another one, I think it’s called Sub Magic, and essentially just to create social shareable content, right, to pull nuggets. In the past, you know, we do a brand film that might cost 25, 000, 35, 000, and the client is paying for one video.
[00:38:53] And they’re paying that much money. Now it’s oh my goodness, we could create like multiple, I mean, we’ve launched this new thing called story shots, which are essentially like 60 second or shorter videos that would be vertical probably and just really shareable bite sized. Facebook. com. Six. Eight.
[00:39:15] Nine. Eleven. Thirteen. Kindergarten. Thirteen. Fourteen. Seventeen. Twenty five. And, you know, so to use AI for captions to, add this, you know, cool little animations and it’s insane what we’re able to do in such little time now. And it doesn’t really, it’s not impacting the story, right? The story, it’s just we’re crafting the story.
[00:39:44] We’re getting some help with AI, but mostly we’re still kind of managing this whole thing. But it’s everybody needs this content to point back, you know, give me a 60 second video where it’s a nugget from the video. So it’s a, it’s kind of a. Teaser, but it’s a value soundbite Hey, for, you know, watch the whole thing, go to our website here.
[00:40:02] wow, like such a better value for our clients. that’s. Those apps like that have been really helpful, and Descript does that. It’s a little bit more automated, but at the same time, it’s kind of better that it’s more automated, and I know now Adobe Premiere has this feature too, but there’s still some more manual things, like I like just being able to use something like captions and put it in there, and it’s going to spit out something that’s yeah, that’s actually, that’s good enough.
[00:40:28] Jeff Sieh: hmm. So, you know, you can do captions in Descript and one of the cool things about Descript is you can upload your own fonts now, so. If you’re,
[00:40:35] Ryan Koral: Oh, I didn’t,
[00:40:36] Jeff Sieh: yeah. So if you’re not liking the way that that looks, you can have control over that. Now, I, I’m a big, my thing to help me, the biggest thing that helps me with efficiency is not having to use a bunch of apps because I was like editing my video, then I was shooting it up to headliner and it was making the captions.
[00:40:51] And then I had to download it again and make it, you know, all that stuff. If I can do it all in one, I tell you, I mean, that’s the thing. the other thing that I wanted to ask you about that has changed my life was I’m a big fan of getting the right music. you know, what you say,
[00:41:05] Ryan Koral: Yes, I said our friendship, that’s changed your life? Oh, music instead,
[00:41:09] Jeff Sieh: in, I don’t know, in a good way, but music. So what, what was always a struggle for me was, okay, I, especially when you’re making short form content was getting the music to fit that you found for that 30 seconds or whatever. Well, now they have that feature, that AI will actually make it the perfect length in Premiere, which is amazing for me.
[00:41:28] I used to have to cut and paste and then try to time the beat so they found, they fell on the right spots and so it sounded seamless. Now AI does that for you, which has changed my,
[00:41:37] Ryan Koral: that’s in Premiere?
[00:41:38] Jeff Sieh: yeah, yeah.
[00:41:40] Ryan Koral: In your, whatever track you’re picking?
[00:41:43] Jeff Sieh: You can make it extend to whatever you need it to, or you need it to
[00:41:46] Ryan Koral: I don’t know if my guys know this.
[00:41:48] Jeff Sieh: it’s, I’ve seriously, because it takes a lot of time, you know, you’d have to splice the track, drag it down, get the ending, the, the drum hit to hit, you know. You don’t have to do that anymore. I mean, I’m serious. yeah, see, I’ll send you a consultation bill.
[00:42:02] anyway, yes, Gary knows what it’s called. It’s called Remix. I couldn’t remember. Thank you, Gary. Cause I could not remember what it’s called. it’s called Remix, Adobe Remix inside of Premiere. It is incredible. and
[00:42:13] Ryan Koral: Well, since, since we’re talking about incredible, can I just tell you the most incredible, I think the most incredible thing that I found. Wow, and we went full screen, so this better be
[00:42:23] Jeff Sieh: better be good. And it’s got your name on it.
[00:42:26] Ryan Koral: Oh, geez. So, I’ve done countless interviews. For my show, we’ll do for clients. Sometimes we’re doing a remote interview and, and it’s, you know, it’s on Zoom or, you know, hopefully we can use Riverside, but sometimes it’s got to be on Zoom for the simplicity of whoever we’re interviewing.
[00:42:42] And I did an interview just this week and. Guy was using his, his web camera microphone, which was so bad. And he was in a room. It was tinny. The audio was so bad. And then we’re like, he’s really getting into the interviews. It’s his, his answers. I’m like leaning forward. And then all of a sudden I’m like, What is that?
[00:43:05] What am I hearing? The lawn guys were out here and it’s just getting louder and I’m like, oh no, and he’s just going, he’s not stopping. So I’m like, okay, this is good. Adobe Podcast Enhancer. I think that’s what they call it. And I think right now it’s free. took that audio. That sounded so bad. And I like, you know, we’ve got these cool Heil microphones that make us sound like we’re professional or something. I drop that file into this app and onto this webpage, loads it, uploads it, and then four minutes later it’s okay, it’s ready for download. Download it. Listen to both of these audios A and B just to see like the difference. Oh my goodness. It is in saying how it, it, it sounds like this guy’s in a studio.
[00:43:55] You know, this guy that you’re interviewing, Ryan, he’s in a studio. I’m like, no, he’s got the worst microphone. He’s got the lawnmower. You can. Barely hear the lawnmower and it fills like his voice sounds good. There’s a little bit of, and I could have, I think, brought down the, the, the effect a little bit.
[00:44:11] There’s a little bit of robotic, like almost kind of like, Oh, there’s some kind of an effect on there, but compared to what it was, Oh my goodness, it’s like a million times better. So I’m just so excited for the, the interviews that I do where the audio is just like, it’s not good
[00:44:28] Jeff Sieh: So I would, so here we go. You have that one. So, oh, Gary, Gary says, DRoom is another plugin to use, to help you get it to sound good. what, and since I edit Guy Kawasaki’s Remarkable People podcast, a lot of times we have the same thing. The guest has really horrible sounding stuff and this just happened.
[00:44:45] It hasn’t even come out yet, but this lady, who’s getting interviewed, she was constantly moving her mic and it was like, and I’m like, I’m like when she was talking and I’m like. They’re going to have to reshoot this. There’s no way that I can fix this, but I just happened to go. I’m like, you know what, I’m just going to hit, their studio sound and see what happens.
[00:45:02] It took all of that out. It took it all out. I was like, I saved the whole episode. It was amazing. Studio
[00:45:10] Ryan Koral: Where’s that at? What?
[00:45:12] Jeff Sieh: studio
[00:45:12] Ryan Koral: Oh, Studio Sound. Yeah, yeah, yeah.
[00:45:14] Jeff Sieh: And here’s the new thing that just came out. And Chris Stone and I were talking about this the other day. Is there’s a thing called regenerate now, a lot of times a host or somebody will drop off like a syllable or something.
[00:45:25] If you put a split in between that and say, regenerate it. It magically fixes it and will, take them going, yeah, like dropping off or something. They’ll, it’ll fix it. It’ll put the right word in and have them say it correctly in their voice. It is amazing. Descript, yes. So Gary’s going, yes, Jeff.
[00:45:43] Yes, it is. It is amazing. So, I gotta get this on my, that’s the thing. I’m trying to get this course for Descript out and they keep adding stuff and I’m like, ah, how am I going to ever do this? So I’m going to have to just do a
[00:45:54] Ryan Koral: Just add a vault.
[00:45:55] Jeff Sieh: Yeah, just have them join a vault
[00:45:56] Ryan Koral: it live.
[00:45:58] Jeff Sieh: Anyway, so, we nerded out about this stuff, Droom is one that Gary said, and, Oh, Gary, this is the other question Gary had, he said, Just coming up with the right sound for my video takes time, hopefully stock music sites add AI help. Some of them have, I think it’s not, it’s either artist AI or something, lets you use AI to search to find the, the, the best one.
[00:46:17] A lot of them now have, find similar tracks that you can click on. And there’s, there’s even a couple now that lets you actually like text to music. I want a cinematic score that sounds like Danny Elfman that’s only 30 seconds long. And it will kind of spit out some of that stuff. So that stuff’s coming too, Gary.
[00:46:34] And I, I’d love to know, Gary, what you thought, think about that as a musician. And I know Ryan’s a musician. And that’s the other thing, Ryan, I wanted to talk to you before we go to the last section. Gosh, we only have 10 minutes. how do you address concerns about AI taking over creative jobs? you’re creative, you’re a filmmaker, you know, will someday AI make it so people don’t have to edit video?
[00:46:54] I mean, what are your thoughts on this?
[00:46:58] Ryan Koral: Yes, I think, I mean, if you’re a copywriter, if you’re an artist, oh my gosh, we just got a friend of ours sent us a abstract painting of a pickle. It is awesome. And it was generated by AI. Like it’s like on the paper, I’m like looking at it. I’m like, I just, it’s so crazy. So if, if that’s. How you make your money by just like doing the thing, taking orders. There’s, there’s a lot, there’s a lot at risk there, for better or worse. you know, it just, it just is for us. I mean, I’m, I’m constantly thinking about this and. At least right now, being a strategist, knowing, you know, being a storyteller, knowing what it takes to create, being, sharp enough to know what kind of prompts to give AI, to be able to lead the conversation, to be able to lead a client, those are the things that I think…
[00:48:03] at least for the time being, we’ll, we’ll be job security for us. But if we’re, if all we do, like when people call us half of the calls that we get, you know, people, they don’t want to invest in their brands. They’re just like, no, no, we’ll just have a camera person there and capture the thing. It’s okay, but it’s not going to be done with intention, right?
[00:48:19] It may be a little bit of intention, but not the way that we would do it. And like those kinds of jobs and that approach is, is gonna, just be more of a commodity. So I think. Learning how to guide the conversation, and to become a problem solver, and to strategize, and to be able to think big picture, those things, that’s really where we’re trying to bank, and, yeah, I don’t know, I, I mean, the, the, the AI keeps getting smarter, and is able to do more and more things that we’re like, wow, never thought that it’d be able to do that, at some level, it, it will, and it, and it probably does strategy, and it, for a lot of people, it’d be good enough.
[00:48:58] So, I don’t know, man.
[00:49:00] Jeff Sieh: So, so here’s one of the things, and this is why I love live video. One, I don’t think AI is going to be able to do what I do in our conversation. Live like podcasting, I think, and like live video stuff. I think I know Gary because he showed up so much that he is a musician and he usually watches over on
[00:49:20] Ryan Koral: just a robot.
[00:49:21] Jeff Sieh: And he’s not, he’s not. I know Gary. I see him on Instagram. He’s great. And he, and he great, gives great comments during the show. He’ll also share our show over on Instagram. I mean, I know that about Gary because I’m a person. AI can maybe help me like track people or whatever, but they’re not going to be able to have the relationship with Gary.
[00:49:38] It’s not going to be able to get me guests on my show. The reason Ryan’s here is because we had a connection. We ate breakfast together and we hung out after I saw him speak at Jessica’s,now marketing, you know, social media day alignment. That. AI can’t do. and so using AI as a tool, I think is what’s going to have to happen for creatives.
[00:49:54] And yeah, maybe someday AI can be able to put together YouTube videos, but will they be the same? Will they still be sold? I think there’s always going to be a way for people to, you know, Go outside of the parameters that like a robot can tell you, so
[00:50:10] Ryan Koral: Well, think about,screen printing. Like shirts. what is, what is that place in,Nashville? That’s,super famous screen print place. Anyway, that place. yeah. You know, like it’s, it’s a big deal. but, but the, the craft of, you know, screen printing, like there’s, there’s it can all be automated, but there’s part of it that’s wow.
[00:50:33] Like to know that there’s somebody behind all the things. So I think at some level for a lot of, you know, creative, like I don’t want art on my wall that was painted by a computer. I want art, art that was painted by my wife, you know, she’s an abstract painter and she, her, her. So I, I want, and, and for some people, it’s I don’t care.
[00:50:51] I’m like, put, put whatever on the wall or, you know, just create the content. We just want, we just need something. So there will, there’s a market, I think, for all that. But at the end of the day, Communities, people, relationship. Those are the things that I don’t care how much AI you have in your life. We were built for connection and that’s the thing that we need at the end of the day.
[00:51:11] So we might get inundated and we will get inundated over the next few years with AI stuff, but I think it’s going to create a bigger longing in ourselves like, man, what’s missing? It’s like you’re you’re missing the the the connection and so I It’s, you know, it’s going to ebb and flow,
[00:51:29] Jeff Sieh: So Dustin has a great point. He goes, always remember to every technological revolution threatened to replace jobs, but despite digital art and mass printing painters still exist. one of the things I always think about, like there used to be like blacksmiths on every corner. There used to be, because that’s how we shoot horses and that’s what you needed.
[00:51:45] There’s still blacksmith’s today. There’s still like, when we had horses, we had a farrier that can come around and make horseshoes, but you don’t have them on every corner. And so those blacksmith’s had to find new jobs and new things to do and use their creativity elsewhere. So, that’s the question I wanted to kind of wrap up things with, Ryan is like, When you’re talking about new people coming up or they want to become, you know, filmmakers or storytellers or, you know, makers and creators, what would you tell them with, you know, with this new AI stuff coming?
[00:52:16] what would you, what are you telling your kids? Because I know you have young kids, what are they needing to learn to, to do what they want? What, you know, what they’re passionate about and, and make a career out of it? What are you laughing about?
[00:52:27] Ryan Koral: man. Well, I just it’s, it’s, I don’t know. I mean, I’m just thinking about like growing up and like all of the previous generations, you know, parents say, oh, well, those aren’t, that’s not going to be a real job or that’s not going to be a thing. Like kids, kids are going to college right now to become like video game.
[00:52:45] Players, right. It’s wait, what, what are you, what are you talking about? And my, you know, my parents and my grandparents would have been like, that’s like the biggest waste of time, like no way, whatever. I think. You know, life minus devices, if, if I can help facilitate some of that with my kids, which is just really challenging, if they can find a way to make a living to use these things as tools to help them, but at the end of the day, to not solely rely on them, like if, if all the internet blacked out and chat GPT went crazy and so it wasn’t an option anymore, like what are, What are you able to do?
[00:53:23] How can you add value to the world? So if I, if I can, if we can, my wife and I can be, conduits for that and help them, value people and figure out how can you serve and help, and contribute to the world, how can you, be a creator instead of just a consumer? What are some things that, you know, you can practice today? But at the end of the day, if I want my kids to, you know, be, have successful careers, and it’s okay, well, the same way you should be learning a foreign language, you really should, learn how to use Chat GPT, and you should learn how to use these prompts, because they’re probably going to accelerate, and at some, you need to know how to work hard and have those experiences, and also, if there are things that, that can help you find more freedom, whether that’s financial or time or whatever, geez, let’s, let’s leverage those and figure out how they can all work together.
[00:54:14] Jeff Sieh: That is an awesome way to end the show, because I think that’s, that’s important, because I, I believe, you know, we’re created by a creator to be creative, and I just think that’s what, you know, these are just tools, and we don’t need to freak out about them, we need to figure out how to harness them and use them the best we can.
[00:54:31] We need to be smart and safe and not, you know, if artists are getting their stuff ripped off, we need to figure out ways to, you know, not let that happen, but also not to be scared of it and, and to move forward with it. Ryan, you’ve been awesome as always. I wanna, we’ve been flashing this up on the screen the entire time, but tell people what this, you know, Ryan, coral Tell studios.com/secrets is what is the secret behind Tell
[00:54:54] Ryan Koral: You did it, man. Video marketing secrets. So I really wanted to do like a custom URL and I was on the Kajabi website earlier this morning trying to figure out how to tag people appropriately and figure out who came from your site or whatever. But this, it’s a free guide, not, it’s not even a guide yet, but it’s an email series where I’m sharing the tools that we’re using for video marketing techniques, approaches.
[00:55:16] So if you are doing video, you want to do video, you want to do video better, you want your video to look. To looks better, to look or sound better. the, the idea here is that I’m sharing the tools that we’re using because we’re creating content for ourselves. We’re also creating content for our clients.
[00:55:32] but anyway, it’s an email series. Eventually we’ll turn it into some kind of a lead magnet ebook that has all of the tools. Tips, tricks, things. so go download that, tellstudios. com slash secrets and, join me in my little corner of the world.
[00:55:49] Jeff Sieh: Yes. And he’s, he’s got awesome stuff. He’s, his, creativity is unmatched. and if you do need a video, If you’re a brand that’s watching or listening, make sure you check them out because they do an incredible job. and he’s also a very incredible speaker. if you ever have a chance to have him at, on a live stage, he’s awesome as well.
[00:56:06] So thank you guys. Thank you everybody for joining us today. Thank you to, our, Our host and sponsor Ecamm. You can find out more about them at socialmedianewslive. com forward slash Ecamm. Let me know if you’re going to go to be at Crater Camp because I would love to meet up with you. Ian Anderson Gray and I are going to be there.
[00:56:21] You go to jeffsieh. com forward slash meetup for that. I’d like to thank Dustin for all his, info today. Gary Stockton as always. Brian Farrell, Fred, everybody who watched online, everybody who’s watching on the replay. We appreciate you. to do this show. Without you. And with that, we’ll see you guys next time.
[00:56:37] Bye everybody.
[00:56:39] Ryan Koral: See ya.