SHOW TRANSCRIPT

Jeff Sieh: [00:00:00] Welcome to Social Media News Live. I’m Jeff Sieh, and you’re not. 

[00:00:04] Grace Duffy: [00:00:04] I’m Grace Duffy. And this is the show that keeps you up to date on what’s new in the world of social media. Today’s show is brought to you by Restream, which allows you to go live to over 30 online destinations.

[00:00:17] We ourselves you can find us on Facebook, YouTube, LinkedIn, and Amazon live today, and you can do the same. So find out more, go to socialmedianewslive.com/restream We’ll talk more about it later in the show. 

[00:00:31] Jeff Sieh: [00:00:31] And by the way, today, we are joined by my friend and Instagram expert, Jenn Herman.

[00:00:37] And we’re going to be talking all about Instagram marketing strategies for small businesses. We’re going to explore why Instagram competitors have nothing on Instagram. We’re going to talk about making Instagram worth the investment of your time, money, and energy. And of course the latest updates coming to Instagram.

[00:00:54] And we mentioned that Restream, which is a great thing, but it also works hand-in-hand with our friends over at At where my mind is. I had the internet. Yeah. Outages in my brain is still out as well. So we’re all good. So we’d love for you guys to check out Ecamm. I want to talk about them later. They have a great Leap Into Live conference coming up, but you can find out more about that at socialmedianewslive.com/ecamm

[00:01:19] And by the way, I want to introduce Jen to you. If you don’t know who Jenn Herman is, she is amazing. She is a social media consultant. She’s a speaker, a globally recognized Instagram expert. She is the forefront blogger on Instagram marketing and her blog. Jenn’s Trends has won the title of top 10 social media blog multiple years.

[00:01:42] And for those of you who are listening on the podcast, that’s Jenn with two ends. So Jenn. With two “n”s JennsTrends.com. So you want to check her out and she’s the co author of the ultimate guide to social media marketing. We mentioned at the beginning of the show that we are streaming to Amazon live well, her books are right down there below.

[00:01:59] So make sure you guys check those out. They’re very affordable, but they’re Chuck full of amazing stuff on Instagram and Instagram for small business. So through her blog and her consulting and speaking, Jen provides tips and resources and training for small to medium-sized businesses that need structure to their social media strategies.

[00:02:16] And she’s here to help you today. So make sure you ask your questions, Jen, welcome to the show. 

[00:02:21] Jenn Herman: [00:02:21] Yeah. Thanks for having me on the show. I miss your faces. It’s good to see you. 

[00:02:27] Jeff Sieh: [00:02:27] It’s all virtual. It’ll probably be we’ll shock everybody when we go, right. Grace, you saw, you had some some things for Jenn. I saw that you put in the show notes, so break those down.

[00:02:39] Grace Duffy: [00:02:39] Absolutely. Jenn, I know you went back on the life stage recently, which is so super exciting for anyone who does speaking and you do it so well. If you’ve ever seen Jenn speak in person you can tell you get a test and if you haven’t please, as soon as you can. Absolutely do. But you gave this talk.

[00:02:56] I was so intrigued by it. It was last month and it was titled who can take down Instagram in 2021. And I was intrigued because we’ve heard so much about all these little competitors. Big and small, not just little nipping at the little Instagram ankles there. Right? And so we tell us why in this age of everyone rolling out their version of photos, videos, short videos, all that, why Instagram is still worth it, investment of our time and creativity, particularly if you run a small business and you don’t have that much time or investment.

Is Instagram Still Worth the Investment?

[00:03:30] Jenn Herman: [00:03:30] Right. And there are a lot of reasons and some of the competitors that I look at when we, when I do that presentation we looked at clubhouse, we looked at tech talk, we look at all these other, likes of competitors, big and small new. And those even that have been there for awhile, things like, Facebook, YouTube, those sorts of things, and all platforms are great.

[00:03:48] I don’t mean to say that one platform is exponentially better or anything else, but that being said, none of those are a direct threat to Instagram, as it currently stands. Now, that being said, TikTok is hands down. The biggest threat Instagram has admitted it, right? They know that TikTok is encroaching on their audience.

[00:04:10] Instagram was where the young people went, right. They had that market, but now TikTok is taking that demographic. So of course there’s a threat, but that being said. The number one reason why none of these are competitors to Instagram is because Instagram has the money spenders. So when you look at the demographics of who is using these platforms, Instagram has the demographic of about the 25 to 45 range.

[00:04:38] They’re the ones with the money, They’re the ones spending. They’re the ones that are starting their careers, establishing their careers, starting families, moving, buying houses, buying cars. When you get to the Facebook older generation, not that I’m like, Hey, I’m on Facebook all the time. I’m putting myself in that category.

[00:04:57] But when you start to look at that older demographic on Facebook, you start moving into those who are into the retirement age, moving into the fixed income. They are no longer that, heavy income spenders that we’re seeing with that kind of late millennial age range. And the late millennials are on Instagram.

[00:05:15] So if you’re going after the buying power as a small business, Probably a smart idea, then Instagram really is the place to be because that is their core target audience. 

[00:05:25]Jeff Sieh: [00:05:25] Very cool. So we have some so once again, Sabrina says, hello is meet Sabrina. Hello, Sabrina. It’s us. We are here. Thank you.

[00:05:33] Thank you for stopping by. She is a faithful viewer of the show, but we also have Corey Walker saying after you said that she give me the money, give me the money. He says, great walk. 

[00:05:42] Jenn Herman: [00:05:42] Yes, he is my coauthor on all the dummies books. So yeah, exactly giving them money. 

[00:05:47]Jeff Sieh: [00:05:47] Last last week, I think it was that entrepreneur, they published an article called six Instagram marketing strategies for small businesses and the articles pretty basic use hashtags.

[00:05:59] Be interesting. It’s obviously geared to someone who’s just getting started with this Instagram marketing, but you’re the expert on Instagram and you’ve helped these small businesses achieve their goals with Instagram. So what is your advice for how to approach Instagram? In 2021, because a lot of those basic articles are just basic.

[00:06:18]

Instagram Strategy for Small Business

And I feel like small businesses have a little different kind of strategy they need to use, then just somebody who’s wanting to be an influencer. 

[00:06:27] Jenn Herman: [00:06:27] Absolutely. And I think that is the key, right? You need to know where you’re going and I don’t know how many times people reach out to me and They’re like, I want 10,000 followers and I’m like, okay, how many clients can you serve?

[00:06:38] How much product do you have on your shelves? How many clients can you take on? And they’re like I could take on 10 clients then why do you, why would you need 10,000 followers? you literally couldn’t convert those into customers, even if you want to do, you don’t have the bandwidth. So it’s not about focusing on the number.

[00:06:56] It’s more about making sure you have the right audience on Instagram or any social media, but on Instagram that you can actually work towards those conversions. So if you can serve a hundred people, then having an audience of 500 or a thousand is perfectly normal and acceptable because that allows you to still broaden your audience, potentially reach more people, but be able to serve them.

[00:07:20] It doesn’t put you out in certain sort of exponential, growth trajectory that you could never manage. And it allows you to keep the people that are following you on Instagram. Interested and ready to buy. If you have 2000 followers and 1900 of them have no interest in ever purchasing what it is you’re selling.

[00:07:39] Why do you care? If they’re there they’re, never going to give you the money. And that’s one of the things that is different from the celebrity, the influencers, the big brands, right? They want the numbers, they, want that notoriety. They want that audience. But they’re not selling in the same way that a small business is selling.

[00:07:58] And so it’s really important to focus on what your goals are. Are you looking to increase your revenue? Are you looking to get more brand awareness? Are you new on the block? And you would just want people to know about you? are you doing, B2B, are you doing B to C what are your outcomes and your goals?

[00:08:13] And then you can start to build your Instagram strategy around that. you want to use things like hashtags and location tags, because those help you get found in search. And obviously we want people to find you, but more importantly, we want to make sure that you are creating your content to speak to that target audience.

[00:08:32] So if your target audience is a female 35 years old, you want to write your captions. You want to create your stories. You want to create this content in line with a 35 year old woman, not a 60 year old. man Right. We need to make sure that your content is aligned. And if you, as the brand, can’t figure out that, that individual, tone voice work with your team, work with, a branding expert, bring somebody in.

[00:08:58] So you can really figure out how to communicate that I had a client I just recently worked with and some of their content is super fun and quirky and it was just like, oh my gosh, like the best, interactive, relatable, fun content. And then their next post looked like it read right out of the scientific journal, like literally very long sentences, very technical Okay, this is good. That is your target audience, but they’re not meshing. Right? So it’s really important that as a small business, you define that brand first, then all your content just chugs along. And that is how you then connect that audience. You bring people in, they feel like they’re a part of that family when you’re creating that content.

[00:09:41] And that’s how you start to build the audience. 

[00:09:44] Jeff Sieh: [00:09:44] So I have a follow-up question to that. So how many times do you think when you’ve talked to a small business that they say, when you say, okay, who’s your target audience? They go we just want to sell to everybody. We just want to sell our stuff, w who we don’t care.

[00:09:57]Who does it, are you finding a lot of people that you talked to actually, haven’t gone to that first step of creating what we call the in marketing lingo, the avatar, or, the thing is, do you find a lot of businesses don’t have.

Small Businesses Need to Find Their Audience

[00:10:10] Jenn Herman: [00:10:10] For small businesses. Yes. I think that for a lot of small businesses, they’re more, like you said, they’re more interested in getting the sales and whoever buys it, w wherever they live, whatever their age, whatever their career, whatever their, or anything, they’re like, just buy the product.

[00:10:24] And that’s because, when you’re a startup or you’re trying to get off the ground, or you’re trying to grow to that next level in your business, you really are focused on sales. That becomes the bottom line metric that we’re using. And so I know a lot of brands struggle with that. And even then more so though, I think when I talked to a lot of people, they’re like, okay my, my target audience is, a 40 year old woman.

[00:10:47] Okay. Yeah, right. How much money does she make? What does she do for hobbies? What does she have? Does she married? It, she divorced. Is she renting? Is she owning? There’s so much more that goes into that kind of avatar. And, that’s where I think people need to really hone in. It’s one thing to just pick a gender and age demographic, but that’s not enough because, if you’re a brand that sells a relatively let’s call it affordable product and you do a lot with promos and sales and that sort of thing.

[00:11:17] You’re not going after the person who makes $200,000 a year and drives a Bentley, right? Like you’re going up for the person. Or if you drive your truck, turns out to your point on driving a Bentley, the other, but but if the car costs your entire years out, right. But if you had that affordable product, You’re marketing to people who are, the sales shoppers.

[00:11:37] Then you’re going to get through people with a certain demographic, a certain income. They probably live in certain areas. If you have a product that sells for $3,000 and you don’t offer promos and you don’t offer sales, and there’s none of that incentive, you’re not going there for the person who’s working in $18 an hour job just scraping to get by.

[00:11:57] And those are super important to differentiate across all your marketing, but especially on Instagram, because your Instagram content, your visuals are how you communicate to that audience. And if you’re posting photos of yachts and expensive cars and luxury vacations, but you’re targeting somebody who makes $22 an hour, right?

[00:12:20] Probably not going to relate. 

[00:12:22] Jeff Sieh: [00:12:22] I actually did a worked on a campaign once and it was for a minute. And they had a picture of the, one of the guys like flying in a private jet. And it was a gift that somebody had given him. And it wasn’t like what he did, but it gave the entire wrong tone when you’re trying to raise money for something.

[00:12:39] And I’m like, you can’t, you got to take that down because it looks bad. And so I think it’s, having what you were just saying is like understanding your audience, understanding of the way it’s perceived, all that kind of stuff. Gary asked this great question or he makes us great point. He says, John capitals of the chocolate, Johnny does a great job representing his small business, showing how he makes chocolates.

[00:12:58] And I know that follows right into what you’re going to talk about. Grace next, the, maybe some examples. That was a great one. Thanks Gary. 

[00:13:04] Grace Duffy: [00:13:04] Yes. Thank you, Gary. Ken, you gave us some really good tips. I was all like, check mark. You need to do right. But can you give us examples of small businesses that are doing Instagram, and what strategy is fueling their success in the social media? 

[00:13:19] Jenn Herman: [00:13:19] Yeah, so Chocolate Johnny is a great example. I love Johnny. He is a dear wonderful human being. They’re based in Australia. They are a chocolate factory and he is known globally. Like people traveled to Australia and go, I have to go to chocolate Johnny shop.

[00:13:35]That’s how global he has made this brand for a singular little shop in Australia. So he’s a great example of a lot of behind the scenes. He does a lot with like reels and stories and tick talk and all these, more new age aspects of creating content to really connect with various audiences.

[00:13:52] So he’s a great example. Absolutely. One of my favorites on Instagram is the love bomb co. So it’s at the love bomb co and she creates, I actually not using her mug. I had yesterday. But mostly like mugs and glassware and things, but they have. Quotes on them. Which I think with the mantra is a touch of positivity with a touch of profanity.

[00:14:12] And which is so mean, right? This is I am her target audience hands down, but she only has I don’t know, five or six products, but she has an endless supply of content. Cause she relies on UGC user generated content. So her audience takes pictures of them in their world using her product and either tags her or submits them to her.

[00:14:34] And that’s what she puts up on, on Instagram. So she doesn’t have to go and spend money on photo shoots and all these things. And all of the content is hyper-targeted to her audience because her audience is pretty much me, probably 35 to 45 year old women with kids. Right. So you get the photos of, people with their kids and it’s like momming so hard as the quote on the mug, like all these things, but it is so well organized for being a user generated content.

[00:15:03] Right. It’s so good for selling her products. And it’s a very good example of how to do something well without doing a lot. And she’s actually a nurse. So she during COVID was like, guys, I’m out. Like I can’t, I got to go work. I have to go take care of human beings. So her account’s been dormant for the last year.

[00:15:23] Understandably, but this was her side hustle and it’s incredibly successful. Incredibly good on Instagram. So definitely check her. 

[00:15:30] Jeff Sieh: [00:15:30] So on that. Oh, you’re gonna say some grace. I’m sorry. I cut you 

[00:15:32] Grace Duffy: [00:15:32] off. Can I ask? So you mentioned like she took a break reasonably but for people that have started an Instagram account, they wait.

[00:15:39] They’re like, how do I get started again? Do you think that consistency really matters or do you think it doesn’t matter that you took a break? Just get it started.

How to Restart a Dormant Instagram Account

[00:15:45]Jenn Herman: [00:15:45] Yes. And yes, consistency matters, right? Like in the long run. Yes. Consistency matters. You cannot have a strong Instagram strategy. If you’re not consistent now consistent can mean once a month, twice a month.

[00:15:59] It doesn’t have to be that you’re consistently there every single day, but consistency is key over the long run. Now that being said, if you’ve put your account on pause, if you’ve neglected it, that doesn’t mean you can’t pick it up and start it again. Absolutely. You can, but you want to go into it with intention and strategy so that you’re not just showing up and posting six times this week and twice next week and taking two weeks off and then once and then 10 times, and you’re all over the board, you do want to look at it strategically and say, how often can I post high quality targeted relevant content for my audience consistently is that once a week, three times a week, It should not be more than once a day.

[00:16:39] That’s too much on Instagram, unless you’re talking stories you can do every single day. But you want go through it and figure out what that looks like in terms of how much content can you create. And it has to be high quality. It has to be something that captures people attention in the feed, whatever feed that it stories, reels the grid.

[00:16:58] It has to be high quality because on Instagram, if someone ignores your content, that’s negative ranking algorithmically, meaning the next time you log in, you’re going to see that person’s content lower in your feed. If you interact positively with it in any way, shape or form, it keeps it higher in your feet.

[00:17:16] So if you’re creating as a brand, if you’re creating content, that is mediocre and is just for the sake of saying, check the box I posted to Instagram. If your audience is ignoring it and not engaging in a positive way, you’re actually hurting yourself. In terms of reducing your reach and reducing your performance on your content.

[00:17:33] So don’t feel like you have to push out five posts a week because some expert told you to do it. You can only create one piece of content a week, create one piece of content a week. You’re fine. Just do it consistently. 

[00:17:46] Grace Duffy: [00:17:46] So when you say negative interaction, does that mean that they scroll and they just don’t interact at all?

[00:17:50] They don’t comment. They don’t like they don’t do anything. That’s what you want to avoid. 

[00:17:54] Jenn Herman: [00:17:54] So yeah. So anything, any interaction on Instagram is positive Facebook weights, content, right? So on Facebook, a comment is worth more than a like, and share is worth more than a comment. And a video play in three seconds is worse, less worth, less than a 30 seconds.

[00:18:12] And all these things on Instagram, there is some weighting, but it’s minimal in comparison. So it really is if I’m scrolling through the feet and I just scroll back to go back and look at your photo. That’s positive. If I swipe through a carousel that’s positive. If I click.dot, dot mortar, read your caption.

[00:18:28] That’s positive. If I go to your profile after looking at one of your pieces of content story feed, That’s positive and we don’t get metrics on any of this, right? Like we have no way to say, we know that this person went through a carousel or not, but all of those are tracked positively from an algorithm perspective on the platform.

[00:18:47] Meaning if anyone does anything like that, it’s good for your content and your brand. If they, in other words, scroll and are not interacting with it in any way, Instagram goes, okay, your content didn’t stand out. It didn’t appeal to them. It wasn’t valuable. Next time that person logs in and you have new content, you’re just going to be a little bit lower.

[00:19:07] And if they ignore it again, it keeps going lower and lower. So that happens one time. It’s fine. But over time, if people are consistently ignoring it, you continue to rank lower and lower. 

[00:19:17] Jeff Sieh: [00:19:17] Gotcha. So if we’re going off the rails, because I’m going to, I got to ask all these questions now. But first of all, I said, Ruth says, I need to get back to my Instagram account.

[00:19:25] I feel your pain, Ruth. I am the same way. So when she said that I only have to post one. That made me feel a bit better. The question I have is, okay, you’re talking about signals. It’s different from Facebook, any sort of interaction is good on Instagram. Is there any things that, because my marketing brain goes can you do a video?

[00:19:42] And I say, point here dude did these, what calls to action help or aren’t spammy. I seen those, there were some tools and it was back in the day where, when I was a carousel point posted actually it would have an arrow that would flash and try to get you to move. Are there some good or maybe some newer calls to action that you found that worked really well for triggering that algorithm to that your content is being.

Effective Calls To Action for Instagram

[00:20:03]Jenn Herman: [00:20:03] Yes and no. In general, most people or used to carousels now, so there’s less of the need to be like, swipe and capital letters. The first thing in the caption, there’s less need to have the arrow. And I used to be the first one first and be like, put an arrow on there. So people notice wipe, but people are used to it now.

[00:20:21] So as necessary if you’ve shared either an I G T V video or anything like that to the feed, it has the keep watching button already there for you. So you don’t really need to do anything for that. For stories though, things like, teasers do a dot.dot and like the arrow. So people know.

[00:20:39] There’s more to this or, if you’re doing a series of videos, if you’re at the 15 second mark, make sure that it’s not getting cut off on words, and then it flows into the next ones, people know to keep watching if you want to mix in something where you’re taking like a photo to a video in a story sequence, again, think about what you can do, whether it’s, watch on next slide, something like that to keep people going.

[00:21:02] Cause on stories, people will tend to be like, oh, if I don’t like it, they’re going to swipe through to the next person’s story. Right? So find ways to, include some of those things there on the feed overall. I mean the best call to action is still always going to be click the link in the bio. That’s always going to be the most common one.

[00:21:21] That’s going to send people over there, but I’m super excited about chatbots being available on Instagram now. And that’s opening up a lot more functionality where on your feed posts, you could literally say. Leave a comment on this post, and let’s say you’re doing a giveaway or let’s say you’re, offering, here’s my YouTube video on how to do this, leave a comment and say YouTube.

[00:21:41] And when they do that’ll trigger the Instagram chat messaging, right? So it opens up the DM, it sends them now the link to that YouTube video. So those are like, that’s transforming how we’ve always used Instagram. With the chat bots, you can have a direct message, entry point a story mentioned entry point or a feed post comment entry point, which allows, like I said, you’d be able to say, instead of saying, click the link in the bio to send somebody links, say, do you want the link?

[00:22:08]Let’s say you don’t have swipe ups in your stories. Do you want. Reply link on to this message and I’ll send you the link and they just type link as the reply, boom lunches, the, but you send them the link. So there’s lots of workarounds now to not having that swipe up feature or not being able to have, there’s only the one link in bio.

[00:22:27] And so there’s lots of things that are coming out right now on Instagram that are really opening up the options for businesses and brands to be able to provide that next level of content that we don’t normally see on the bus. 

[00:22:38]Jeff Sieh: [00:22:38] So are you guys on the podcast? That was my mind blowing. So do you have a timeframe of when these chat bot things are rolling out?

[00:22:45] Because I know everybody’s 

[00:22:46] Jenn Herman: [00:22:46] going to be talking about all over the place, right? Right now all accounts from a thousand to a hundred thousand have access as of today that we’re recording this I believe in August, they’re expanding it to all accounts. Business account, not creators, not personal, only on business accounts of your creative profile.

[00:23:05] You don’t have this functionality and that’s because it’s API focused and the API is only available on the business profiles. Right. But yeah, it’s, there’s so much coming out with this. Personally I’ve partnered with Chatfuel I think that they are an amazing tool. There’s other tools out there like many chat is another one that most people know really well.

[00:23:23] You will need to rely on one of these third-party tools to set up these messaging systems. So you definitely have to look into that. It is super easy, and if it’s something that looks complicated, there’s people you can hire that can build chatbots for you, but it’s actually really easy.

[00:23:40] They’re drag and drop and you’re like, okay, here’s the entry point. Here’s what I wanted to do. Now th there is one downside, which is that you can only have one and it’s because Instagram is limiting for good reason, right? What is available to go on the platform? So you can only have one bot per entry point at a time.

[00:23:57] Meaning if I wanted to have the DM reply being like, send the link to the YouTube video, I can’t have that one and five other ones at the same time. So whatever you want, that, that call to action to be, you have to change your bot to that one thing. And then if tomorrow you run a different link. Now you have to change.

[00:24:17] The bot link to do what you want that one to do. So there are some limitations to it. You can’t just have 3000 bots going in, anyone put any word in there and generate all these different things, but it is opening up so much functionality to be able to on those important needs, basis to be able to send those links or do that, referral traffic, get people signing up for your webinar or your, signing up for your newsletter, any of those sorts of things that you want to do as a small business to build your leads, grow your brand, that sort of.

[00:24:45] Jeff Sieh: [00:24:45] Wow. Wow. Okay. So luckily I have over a thousand, so I’m going to have to go in and try this, by the way. You’ve got some fans in the audience that Sabrina says, oh, hi Jen, your website rocks. So she jumped over there from here, stay on here, Sabrina…what are you doing?. 

[00:24:59]Jenn Herman: [00:24:59] And I love Sabrina because my daughter’s name is Sabrina.

[00:25:02] So 

[00:25:03] Jeff Sieh: [00:25:03] there you go. And she goes, preach it, Jen, you don’t need 10000 followers, but then she goes, keep chin here for two hours instead of one that would break her contract. But no, I was just yeah, so she got a new fan. So a very good question here. And we got some breaking news that I know we’ve already almost gone a half an hour and we’re just cracking open this thing.

[00:25:24] So talk about this breaking stuff that just happened. Oh,Facebook Announces New Information on Instagram ReelsGrace Duffy: [00:25:28] 

[00:25:28] yeah. So Wednesday Mark Zuckerberg offered this update on his profile and they included new information on Facebook in general. But in the news about Instagram specific was about reels and he has this to say about it. He says that video now accounts for almost half the time spent on Facebook and reels is already the largest contributor to engagement growth in Instagram, largest contributor to engagement growth.

[00:25:55] He also says that across all forms of video short form videos like reels is growing, especially quickly, not surprising. And that they, as a company are very focused on making it easier for anyone to create videos. And then for those videos to be viewed across all the different surfaces starting with of course, Facebook and Instagram as well.

[00:26:14] And we wanted to get your reaction on this update. What did you think about it when you heard about it as well? 

[00:26:21] Jenn Herman: [00:26:21] I mean, duh, they Instagram, they have closed reels. Like it’s the only thing on the platform. Of course it’s the largest contributor to engagement growth. It’s the only thing you can see.

[00:26:33]That’s not true, but that’s what it feels like. And honestly, I’ve had so many people reaching out to me in the last number of months and they’re like, my engagement is down. My reach is down. My content is like underperforming. I’m like, yeah, cause they’re messing with real like it’s back. Like the best thing I can relate it to is remember when Facebook launched all the effort on groups and there were like, groups is where it is and everyone should have a group.

[00:26:55] And so it was like groups where everything in the feed on Facebook, right? That was all you saw and they were pushing it. And it’s like, when Instagram tells you to do something, you do it. If Facebook tells you to do something, you do it. Cause that’s what they’re going to put at the top of the feed.

[00:27:08] And that’s what they’re doing. It is their direct competitor to tick talk. They’re literally knocking off all the tick talk features. I’m putting it on Instagram. So of course that’s their largest engagement growth. Even if it’s not, they’re not gonna say that he’s going to falsify whatever data they need to prove that it’s working.

[00:27:26] But even then, I’m sure it is true because that’s what they’re pushing. And it is good. I mean, reels are for most users, an exponential growth compared to other platforms or other features within the platform. They’re seeing, reduce story performance, but you’re getting 20,000 views on a reel.

[00:27:44] And you’re like, I only have 3000 followers. How did I get 20,000 views? It’s so it absolutely is. Was not surprised at all that he said it. I think that again they’re trying to make this such a competitor to tech talk. They’re trying to make it sound even better than it is because they won’t be able to come over and use it.

[00:28:02] And, oh my gosh, if it’s that good, then I better be creating reels. I need to create reels and pull people in. I mean, this is the cynic in me. You’re like, great, thanks for forcing me into reels again, but it is good. And I’ve been telling clients, I’ve been telling people at interviews for months. I’m like, if you can create reels, do it.

[00:28:23] Even if it’s one a month, if it’s two a month, if you’re creating three or four posts a week, if know, if you have two a month that are a real, it’s going to help all of your content perform better. They are rewarding accounts that create reels. If you’re terrified of reels and you do the last thing you want to do is learn a new feature and you don’t want to figure out how to use the thing, go into your Instagram stories, build out a story.

[00:28:47] Save it to your device without posting it to your story. Now you have a nine by 16 video go to reels, hit important, bringing that video ad two little reels features to it and hit publish. Boom, you got yourself a reel and it’s a way to get started and play with the technology to play with that type of content and see how it works for you.

[00:29:10] Think about what other people are doing. It doesn’t all have to be the point and have the text pop up. Everyone does that. It doesn’t have to be that it doesn’t have to be music. It’s the fact that people are creating the short form content that is a value add or entertainment-based piece of content for their audience.

[00:29:28] And that’s what people want. They want to be either entertained or educated. 

[00:29:31] Jeff Sieh: [00:29:31] Cool. So we’ve got a bunch of questions after that. So this is Gary brings us up a lot of pain for a lot of people. It’s it’s been real challenging. And you mentioned that a lot of people are struggling with their reach, building followers as a brand account, any suggestions we do business with a lot of small businesses and then, Danny echoes the same thing.

[00:29:51] Is there any local business tips to use real? So I guess, that’s a whole show in itself, but is there like a quick win, cause I know. One creating video for businesses are scary and too, what in the world am I supposed to do as am I supposed to show my front office lady going welcome to our store?

[00:30:12] What’s that would tell you somebody like a quick win I’ve and I’ve got an idea, but I want to hear what you have to say first.

How Small Businesses Can Use Instagram Reels

[00:30:16] Jenn Herman: [00:30:16] Yeah. And again, I think you have to figure out is your content going to be entertainment or education? Those are the two categories, right? So you can do education-based and it could be something along the lines of answering frequently asked questions.

[00:30:28] You know what the frequently asked questions are in your business. So you can absolutely do something like that. You could do tips and tutorials. If you can do something that you can condense into and reels just expanded to 60 seconds this week. So if you can do something in a 30 or 62nd bit of, a tip, a tutorial, life hacks, everyone’s all about the life hacks.

[00:30:48]So if you can do any of those entertainment could be something that. Industry related, even though it’s not necessarily your business or those sorts of things. So think about the two kind of categories and then figure out what that looks like for you. And I’m going to be the first person that I always tell people I’m not a video creator, right?

[00:31:05] Like I’m not the person who creates video and produces video. I, my brain doesn’t think that way, but some things to think about are obvious. Like I said, I mean, behind the scenes, it could be your friend as person. But show people what it’s especially if you are a local business and you’re attracting local people, what does it look like to walk in your front door?

[00:31:25] What does it look like to walk into your business? I don’t have to rely on Google maps. I don’t have to figure out where to park. I don’t have to figure out well, you know what part of town you’re in, give people that clarity bring that in-house with, simple videos meet the teams. Those are great.

[00:31:39]Again, build that trust factor, allow people to learn who the people are, that when they walk in the door, they know who they’re going to see if you do. I always tell people that are in the service-based businesses, whether, you do landscaping or you’re a plumber or those sorts of things, knowing who’s people’s faces are before they walk in your door, huge trust factor.

[00:31:57] Right? So those are times where me, the team is incredibly valuable. If you’ve got product. Do little videos, unboxing videos product videos, how to use, if there’s a common fix for something that happens with your product or a misunderstanding of how to use your product, create videos around that.

[00:32:14] When you get new stock in do teaser videos of the new stock arriving and that sort of thing, there’s so much that you can do, to just get people excited without. Giving away anything really, but just being like, yeah. Here’s the stock coming in or you’re stock on shelves or we’ve got the sale coming up.

[00:32:31] Those sorts of things. There’s honestly the ideas are limitless, but I want to hear Jeff’s ideas. 

[00:32:37] Jeff Sieh: [00:32:37] So I think that the thing is they get scared with video, but there’s a lot of stuff that doesn’t have to be perfect. One of my early clients, when I first got started was a rug cleaner, local rug.

[00:32:46] And all he did was take his phone back there and show how he got stains out of a rug. And that went bonkers. Everybody loved to see that behind the scenes. Another one is a chocolate factory. One of the largest hand made chocolate factories in the United States is here locally. And we just showed it them coming off the line and the ladies decorating it.

[00:33:02] Cause they’re super fast, they’re doing all this crazy stuff. And that went bunkers too. And Gary even brought up the point that he says, reels is a great opportunity. I had one of them viewed by over 800 accounts, which is staggering compared to his regular posts. So Gary, that you always do this Gary, every time you’d lead in right to a great, our next segment is that Instagram test, these partners.

[00:33:24] And, last week we have found out that

Instagram Tests Partner Reels

Instagram launched a new test that enables users to post collaborative updates in the main feed post and reels clips. So in the example that was provided by social media today of this new co-lab option post would appear with two profile bubbles, indicating two people have partnered on the content.

[00:33:44] So it’s now being tested with select users in the UK and India. There’s no official thing about an expansion yet, but because this reminds me so much of what Tik TOK is doing. I have a feeling it’s going to roll out. Jen, what are your thoughts on this? I think this would be a great way for these collab things that if businesses are smart, they could really, yeah.

[00:34:04] Jenn Herman: [00:34:04] Oh a hundred percent. I mean, the whole, like branded content thing was in that direction, really worked that way. It was more for like ads and it didn’t allow shared content. Right. It was just that I would say I’m collaborating with Jeff C and you would get tagged in it, but my content didn’t show in your feed or anything additional.

[00:34:24] So this collab feature is basically saying if Jeff and I are collaborating on our content, even if I post it once Jeff accepts it, it shows up in Jeff’s feed as well. So it’s literally doubling your exposure to a new audience. This would be so good for so many brands to partner with aligned companies.

[00:34:48] And so you don’t want to align with a competitor, right? We don’t want to be stealing people’s business, but imagine you are in the fashion industry. Maybe you have a boutique. Partner with somebody who does jewelry partner with somebody who does accessories, something that’s in alignment with what you do.

[00:35:05] And you can capitalize on both of your audiences because now you create a post that goes to both of your accounts. They create a post that goes to both of your accounts. You have to create half as much content because one person creates it and it goes to both, but it’s exposure. It’s going to get you literally in front of those other audiences without trying.

[00:35:25] It’s not the, what’s your partnership where you have to create the video and send it to them, and then they have to upload it and they have to mention you. And it. There’s a lot more work. This does it automatically just by agreeing to the collaboration on the backend. So I’m excited to see how this tests out.

[00:35:39] I’m excited to see this roll out. I’m sure. To, to your point, Jeff de it’s coming, like they rarely test something that doesn’t go out. Like at this point, it was just a matter more of when, and there might be some tweaks to how it operates, but it’s really just more, a matter of when, and my guess is again, because they’re trying to compete with Tech-Talk sooner than later.

[00:36:00] I mean, I can’t put a timeframe on it, but I would assume that within the next couple of months, we’ll see this much more widely rolled out. 

[00:36:07] Jeff Sieh: [00:36:07] Gotcha. Gotcha. And once again, Gary, Every time he goes, oh, awesome. I’ve been waiting for the 60 thing. 62nd thing on real. So yes, that is the next thing we want to talk about.

[00:36:18] This is a big deal, I think because and I, and this is me. I bet they go to three minutes. I just bet because that’s what Tik TOK did. So I don’t know. What do you, what are your 

[00:36:29] Jenn Herman: [00:36:29] bad idea? I 

[00:36:30] Jeff Sieh: [00:36:30] do too, but I could just see it. I could see it happening. What it is it rolled out globally, at least to the U S we don’t know exactly what’s going on.

[00:36:38]I don’t know if it’s gone to everybody, but it’s also added this captioned sticker on reels, which transcribes audio to text. So they previously, recently used a sticker for reels when they added to the stories, making the platform more accessible for the deaf and hard of hearing, which is very cool.

[00:36:53] And people who wanted to use it without sound. A lot of people do in church. But right now the caption sticker is only available for a handful of English speaking countries. But Instagram says they’re planning to release that to additional countries and languages soon. So Tik TOK has a feature like this similar to YouTube shorts because shorts right now is still at 60 seconds as well.

[00:37:13]Very interesting

60 Second Instagram Reels and Captions Sticker

[00:37:14] Jenn Herman: [00:37:14] very I’m. Can I just say the caption sticker on Instagram, hands down, the best transcription I’ve ever seen in my life, whether it’s on the stories or the reels. I have tried everything I can to mess up that caption sticker. I have mumbled I have whispered I’ve had music playing in the background.

[00:37:33] I’ve had multiple audio sources surrounding me and it gets it right. 100% of the time. I have not been able to trip up that system and I’m like, okay, this is legit. And you can go in and. Right. Always listening. You can change the font and you can do that things with it to make it a little bit more like it defaults to the kind of like big and little combination texts and it goes back and forth depending on the size of the words, but you can change the font options on them.

[00:38:02] It is a really good tool for a lot of reasons. I mean, obviously they implemented it for, accessibility ADA compliance and things like that. But of course, yeah, just being able to have not have to turn on the audio is a great function to be able to have that, that captioning on there.

[00:38:17] So the fact that this is rolling out, I did get it. I do actually have it, which I’m always I laughingly joke that I’m the last person to get everything because Instagram literally has a black, giant black X on my profile photo on I’m sure like the wall of hate. I don’t know why, but they do. And I’m like the last person to get everything.

[00:38:33] So when I got it yesterday, I was like,

[00:38:39] Right. I was like, I could actually test something out before I have to talk about it. Exciting. And the 60 seconds is great. Like I think 60 seconds is necessary. I think that is, I mean, brevity is clearly not my strong suit. So having 60 seconds instead of 30, I think is important. Going to three minutes, I think is detrimental.

[00:39:01] I think it’s going to be detrimental to tech talk. People don’t have that attention span on that platform. You have conditioned them to 1530, maybe 60 seconds, and people are doing the part ones and the part twos. And that was the intention of doing the three minute video was to eliminate the part. No, it’s, I think it’s detrimental to the 

[00:39:19] Jeff Sieh: [00:39:19] platform.

[00:39:20] I think it’s because of songs, but 

[00:39:22]Grace Duffy: [00:39:22] That’s why. And I think some content it, it is interesting lesson too, but I know that if it doesn’t have a fast start, if it doesn’t catch me right within the first seconds, I don’t care what it is. I don’t care if I’m in your favorite, I’ll move on.

[00:39:33] And I think the part, one part twos are intriguing because then you see in real life who is actually interested in following the whole story, right? Who’s going to go over there. But, so my question about this update, I’m excited about the 60 seconds to, I have a hard time with brevity as well. I’m a tiny little bird so I can never finish.

[00:39:52] And yeah, the temptation here. That in a bad way, but it just, for the sake of efficiency, a lot of people will just cross post the same content. Even if you’re uploading it natively, you’re still doing the same content on Instagram, on Tik TOK, on YouTube shorts and everything. Do you think it’s wise to create a strategy that’s specifically for reels or do you think it’s pretty harmless to just share that content knowing that not everyone is everywhere?

[00:40:22] Jenn Herman: [00:40:22] I think if you’re starting out, it’s okay to repurpose. I think if you’re new to using reels, but you’ve been using, TikTok just make sure that you’re either creating the raw native file without the tech talk logo or that you use a TikTok logo, reducing tool. Cause there’s those out there too, that will strip the logo and stuff for you.

[00:40:42] I think it’s okay to repurpose if you’re starting out because let’s face it. Especially in the small business world, we only have so many hours in the day. Like I literally don’t have enough time to create my own Instagram content because I’m too busy doing all the other things that I have to do every single day.

[00:40:55] And I literally, this is my job is to create Instagram. I mean, I get it and it’s hard to be like, okay, now I have to, spend another three hours creating a 32nd video for one platform that isn’t going to be seen anywhere else. And so absolutely. If you’re starting out, find the ways that allow you to.

[00:41:15] To repurpose while you test. And I think that’s the key thing is you have to figure out what works and you may find that what works on TikTok is not working on YouTube or isn’t working on reels or vice versa. And you want to have a better understanding, but it’s easier to test that if you have the same thing, cause then it’s an equal test.

[00:41:34] If you have the same piece of content on every platform, you can see where it performs better. But over time, if you’ve started to really invest in reels, if you’re creating these consistently, I think it should be a unique piece of content. It should be something that people are only going to find there.

[00:41:48] That’s going to provide a value. They’re not going to find on another platform. It’s the incentive for them to come over here. It’s the encouragement that they’re getting something unique by being with you on that platform. And it allows you to be creative, do something different and provide that value.

[00:42:05] You’re not going to get anywhere else. Right. But that is exclusive for that audience and built for that platform, built for that audience built for that user interface, all those sorts of things. So start out where you need to get comfortable, but ultimately you want to move to your own stuff. So I 

[00:42:21] Jeff Sieh: [00:42:21] have a question about that, about the sticker, the caption sticker that can have with this.

[00:42:26] Are you able, cause I haven’t tested it yet. And you said it’s amazing. It hasn’t, you haven’t been able to screw it up. I will be able to make it screw up. So is there a way to edit your is, or is it what you get? Okay. 

[00:42:38] Jenn Herman: [00:42:38] That’s the only question I had. So what you can do. Yeah. So you can tap on it and then you can go to go through and change any word.

[00:42:44] So if it, if you had meant to say hi and it wrote, H I G H would you want it to be HII? You can go in and change it. Something like that. But it is good. I mean, I literally like I’ve tried a lot and I’m like Jeff, please test this. Please try to mess this up because I want to see, I want to see who can I’ve 

[00:43:02] Grace Duffy: [00:43:02] seen that I’ve seen the transcripts from our show and I can’t live my life as Chris fluffy.

[00:43:09] Jeff Sieh: [00:43:09] Chris fluffy is, I don’t know why, how you pronounce her name. Yes, a lot of things that are very funny about it, we should do like the behind the scenes transcript that is not behind the scenes is our sponsors of the show. The amazing Ecamm and they have this really cool thing. That’s coming out.

[00:43:24] It’s the Leap Into Live Streaming Bootcamp. It’s a four day a virtual course on all sorts of things that have to do with live video and production. If you want to improve your video quality, create a great engaging presentations, speak on a virtual stage. You can do that all here. Make sure that you guys go to leapintolive.com, to sign up.

[00:43:44] Look at all these great people got Pat Flynn, you got Leslie Samuel all these great speakers. I’m even going to be speaking. Stephanie Liu. The strange bearded man will be there as well. So make sure you go because you get exclusive access to a private Facebook group where you can ask questions, grab additional content, watch some live videos.

[00:44:01]Seating is limited. It’s virtual, we say that anyway, it’s limited. So make sure you guys go sign up. Now you can find out more at leapintolive.com And also the amazing what works well with Restream. I mean with what was wrong? I can’t even say it anymore. What works good with Ecamm, is what Grace Duffy?.

[00:44:26] Grace Duffy: [00:44:26] So we’ve talked about a lot about having your strategy on different platforms with reshape. You don’t have to choose. You can go to all of them at once. So Facebook, YouTube, LinkedIn, Twitter, all of it, just go to all of it. And it allows you to create that live video content on the fly, wherever you go right before the show Jeff was telling me that he was having power electricity issues and I’m like, okay we’ll just deal with it.

[00:44:50] Because if you do the Restream, as you can actually go live anywhere, because it’s based on your browser from wherever you are, whatever you’re doing, wherever you need to seek shelter from getting up to get electricity, you can go live on Restream to find out more about that. Go to socialmedianewslive.com/restream.

[00:45:07]Jeff Sieh: [00:45:07] What a great marketing message. It even works at East Texas. So there you go. Yeah. Out in the boonies. Sure East Texas. So anyway we were talking about making that caption mess up and Dustin sound goes, try to mess it up. And he goes my coffee cause he’s got, he thinks it’s a challenge.

[00:45:27] So he’s going to try it up. And Megan really likes your new nickname. We need to go register a Chris fluffy, t-shirts or something. We need to do something with that. So anyway, we got only a couple of minutes. We do these, this next one. And let’s talk really quick about this because we talked about insights, finding out what’s working on Instagram for your small business.

[00:45:46]

New Data Insights from Instagram

And one thing that just rolled out is this new insights from Instagram. This is their insights are expanding to 60 days from the current 30 days and it will actually extend 90 days of data in the coming month. More data. That’s always good. So honor, the days only having seven days of recent data, this is such a good news for marketers to be able to really access Instagram performance.

[00:46:10]And so I am just give me more, give me all the data, come on, open it up, give it 

[00:46:16] Jenn Herman: [00:46:16] all. And I, so I was with, I was on a client call and I was like, okay. So when you go in here and you go to your insights, oh, what is this? I, the app had literally changed that day and I hadn’t seen the new insights.

[00:46:28] So I don’t know when this rolled out. But now even when you would go to your story archives so if you go and go to insights and Instagram, you can see up to two years of old posts. When you look at feed posts, you could only see up to 14 days for stories. Now it’s up to two years. I don’t know when that happened.

[00:46:48] I was like on this call with my client. Oh, my God. I have two years of stories, data. When did this happen? Like they were like, Jen is losing her mind, like what is going on? I’m so excited about this. So they’re doing a, a lot to really expand that, which is so important. One of the biggest challenges most people have had when it comes to insights is the limited functionality within the in-app platform.

[00:47:11] And they’re always looking for third-party tools that provide more data or have more, longer term, data history and things. So the fact that they’re expanding, this is great. I do have the extended. Overview right now. So it is showing the 30 days rather than the seven days, which is great.

[00:47:27] Cause it used to be, you’d have to go in every single week on a Tuesday and pull your data. If you wanted to record it or do anything to track that information. So now that we have it for 30 days, expanding to 90 days is wonderful. And I think everybody, when I posted this to my Facebook group was like, some people were like, y’all, didn’t have this, we’ve had this forever.

[00:47:44] And we’re like what beta program are you in now? You got early access, but they’re all, I think a lot of them, or I’m in Australia actually. But most people were just like, oh my gosh, yay. Finally, like we need this, that, a lot of things that Instagram can do that, we roll updates out and people go, wow, hi, this is not one of those updates.

[00:48:04] This is the one that everyone was like, vitally. Like why did it take so long? But again, This is all real motivated. You guys, this is all because of reels. They’re trying to give more insights, more power to the platform, and if they want people to use reels and they want people to, use this as a business means they have to have the insights to show the validation.

[00:48:25] And we still don’t have a lot of data on rails, but they’re moving in that direction. And this is one of those steps to get us there. So this is one of those times where I’ll be like, okay, I’ll be grateful for reels because it’s helping the rest of the platform. 

[00:48:37] Jeff Sieh: [00:48:37] And Megan had a great thing.

[00:48:39] She goes data is the new bacon. It’s a quote from her friend, Tara. Good with everything. That would be a great SAS company database. So I’m just saying you should go register that it’s right now 

[00:48:49] Jenn Herman: [00:48:49] here, like 

[00:48:51] Jeff Sieh: [00:48:51] bacon. That’s really good. So grace, why don’t you take this last one? Cause you talk faster and more clear than.

[00:48:57] Grace Duffy: [00:48:57] Oh, my gosh.

Instagram Rolls Out New Automated Language Translations in Stories

So Instagram rolled out new automated language translations in stories. It is available for over 90 languages and is currently supported native language and are currently supported throughout this functionality. And translations are only available with texts with no capacity for direct audio converse conversions.

[00:49:16] It says, so basically when you have a story and do your story and I would do it in English, right. It would then automatically translate. So I thought this was a really cool feature. It’s a much needed. And I was just it’s helpful use as a user directly, especially if you’re trying to have the impact of your stories, reach a global audience.

[00:49:39] So my question about this is this functionality something that you have to opt into or is it automatically prompted within the app? I know that on Facebook, someone will send us a message in different language and I’ll just automatically translated. I don’t even think we have to do anything to make that happen.

[00:49:53] Jenn Herman: [00:49:53] So the way this works in stories is it’s not automatic. What ends up happening is if I post a story in English, it’s in English. Now I do need to test this out with the caption sticker. Cause I wonder if that would work as text. So that might be a way to work around the fact that right, it’s not translating audio.

[00:50:09]But if you have text on the story, if your native language is different than the language in which that post was made at the very top underneath the username, you’ll see C translation, you tap on that and it translates it for you. So you do have to push the button to make it translate. And but it does it automatically once you do that, there’s no, opt-in no, opt-out, it’s just generic across everything.

[00:50:35] So I purposely went and found people’s stories that I knew were in another language and I was able to do it. It works it’s there. Absolutely. So it’s great. I think for those audiences that have. Or are those businesses that have a global audience? This is so valuable. And I know a lot of people I’ve had reached out to me over the years that are like, we have, French and English and Spanish and English, and they’re like, how do we create our content?

[00:51:00] And how do we do a strategy that talks to both audiences without alienating one? Because again, we don’t want people scrolling past content and ignoring it, right. If they’re doing that, it’s negative. But if it’s in a language, you don’t speak, you’re not going to stop and read it. So having that functionality is definitely helpful.

[00:51:17]And to that point, There has for a long time, most people don’t know it’s there, there is a C translation option on feed posts as well. That if something’s in another language, it is there in the feed captions as well. So you can definitely take a look at that to, to translate those. But again, you have to select it.

[00:51:34] It doesn’t do it automatically for you. So this is a big move in that direction. I’m excited about it. I think it’s very valuable for a lot of businesses that have that global reach and speak two different languages. Just make sure you do, keep in mind. It is text only. So like I said, it’s not going to do the audio, but I’d be interested to see if it does it with the caption sticker.

[00:51:53] Jeff Sieh: [00:51:53] Awesome. I’m not gonna ask any more of my questions because I’m just going to say it’s a good thing and it’s awesome. So I want to get plenty of time for you to tell people where they can find you, what you got going on, your books, your courses, all that stuff. Where can people find more about the great Jen.

[00:52:09]Jenn Herman: [00:52:09] The best place to go is Gen-Z trends.com, J E N S teary india.com that has all the things, right. All my social profiles are from their course information. Is there. I do have courses specifically for Instagram. So I had Instagram for real estate. If you’re in the real estate industry, I have a course just for you in the real estate industry.

[00:52:27] And then I also have Instagram for B2B. So if you’re not that traditional, I have a product to sell, but you’re more of a service based industry. That one goes through all of the examples and case studies and tactics, lead generation sales tactics, all those sorts of things that you can do as a B2B business for Instagram.

[00:52:43] So you can check all those out. And if you just want to stay up to date on all the things coming out in my Facebook group, just go to Facebook and search Jen’s trends in social media, you’ll find the group and request to join. I’ll let you in. And it is a great, it’s a fairly large community, but it’s a great, safe place to be able to come in, ask your questions.

[00:53:00] And whenever anything happens on Instagram, That’s where we share it. First, we usually talk about it in the group, get a bunch of feedback, and then I talk about it at all the other platforms. So if you want to stay up to date with all the things, the Facebook group is a place to be. Yeah. 

[00:53:13] Jeff Sieh: [00:53:13] It’s one of our secret sauces for going and finding an Instagram news for this show saying, grace, where can we find out more about you and all your awesome 

[00:53:21] Grace Duffy: [00:53:21] things.

[00:53:21] You can find me over at the Restream channels. We have a great Restream community. Just look up reaching community on Facebook. It is a wonderful resource for those of you that are interested in integrating live video into your world. And we also have a YouTube account wreak to just find Restream over on YouTube.

[00:53:38] We have a whole bunch of content on things to help you go live. Everything from producing to creating content, coming up with ideas. And then of course, all of our product tutorials. 

[00:53:49] Jeff Sieh: [00:53:49] Awesome. And by the way, I forgot to mention this. I was so excited that Jen was here at the beginning of the hour.

[00:53:53] I get all flabbergasted. We start talking. I’m like, oh, I got to go alive. So don’t forget. We have a text thing to be reminded about our live show. You can text us at 903-287-9088 and no spam. Just a reminder about the show. It gets. Let us get past those pesky algorithms. That’s 903-287-9088. And don’t forget, we’re a podcast we’d love for you guys to give us a rating and review over on apple. And our next show is on Friday, August 6th at 11:00 AM. Eastern 10:00 AM central time. We’ve got a special guest Luria Petrucci and she’s going to be with our special co-host next week, Katie Fawkes of Ecamm

[00:54:31] so we’d love for you guys to set that in your calendars. Get reminded about that as always, you can find us on Facebook, LinkedIn, YouTube, and Amazon live. Thank you guys so much, Jen. Thank you so much for being here. Appreciate all you guys in the audience. You’re awesome. 

[00:54:46] Grace Duffy: [00:54:46] Thank you, everyone have a good day.

[00:54:51]