[00:00:00] Jeff Sieh: Welcome to Social Media News Live I’m Jeff Sieh and you’re not.

[00:00:04] Grace Duffy: And I’m Grace Duffy. And this is the show that keeps you up to date in the world of social media. Today,

[00:00:10] Jeff Sieh: we are joined by my friend, Lisa DiNoto Glassner and she’s here to see.

[00:00:15] She’s here to share her secrets to success on Instagram, including how to make your brand story. Stand out, keep an audience interest and build a loyal following. And we’re also going to talk to her about the journey to joy as she quit wall street and moved to Disney. It’s an amazing story. You’re going to love it.

[00:00:34] Lisa, thank you so much for joining us today. Excited.

[00:00:38] Lisa DiNoto Glassner: Thank you so much for having me, Jasmine Grace. It’s great to talk to you. So

[00:00:43] Jeff Sieh: if you don’t know who Lisa Denodo Glasner is, you really should. Sh I’ve got to know her over the years. I spoke with her at a momentum conference that lumen gel put on.

[00:00:51] She’s amazing. So she graduated from Columbia university in 1999 and Harvard law in 20 2004 before moving onto big law career in mergers and acquisitions on wall street, where she lived in incredibly successful. On paper life that made her miserable. 12 years of marriage, two babies, several moves and approximately 36,000 hours of work later, she said enough was enough formulate index, an escape plan, and put a date on the calendar to walk away and start figuring out who she was again.

[00:01:24] So three long heart and wonderful years later, she lives. A very real life. 1.2 miles behind Cinderella castle, where she mothers, her boys runs, eats, creates these amazing candles for her company, core memory candles and Chronicles, her journey and her meals on her blog, the castle run.com where she hopes you two will be inspired to define your own joy.

[00:01:48] Lisa, welcome to the show. Thank you so much. Thank

[00:01:51] Lisa DiNoto Glassner: you for that kind introduction.

[00:01:53] Jeff Sieh: Yeah. And by the way, I want to another I love dearly is our friends over at Ecamm and they’re the ones who help sponsor the show. You can find out more about them at socialmedianewslive.com/ecamm. I wanted to do a shout out really quick that they are actually doing a all about LinkedIn and LinkedIn live.

[00:02:11] Next week, you can find they’re going to be. Kicking it off on Monday with a special episode of their Ecamm news now is only going to be on LinkedIn and they got a special guest Judi Fox. And then they’re going to be hearing pro tips throughout the week on their LinkedIn page. So make sure you guys go there and check them out.

[00:02:28] If you have purchased Ecamm or maybe got it for Christmas or really want to up it up your LinkedIn game, make sure you go and check this outat linkedin.com/company/ecammnetwork. They are amazing. So with that being said, let’s jump right into this because I know a lot of people are excited about Instagram storytelling.

Lisa’s Story

[00:02:53] Grace Duffy: Yeah. But I want to start with a story, Jeff. Lisa’s on her blog. And then on her company page, she has this beautiful story of how she, kicked off next company and that journey to joy. And so at least I would love for you to share the story behind forming your company and how you escaped wall street and moved to Disney with our.

[00:03:18] Lisa DiNoto Glassner: So that’s a long brutal story that I’ll spare you, that majority of. But yeah, so I like, like Jeff said in his kind introduction I had a very perfect on paper life for a really long time. I did my undergrad at Columbia. I went to Harvard law. I was working on wall street, doing big deals in mergers and acquisitions for years.

[00:03:38] And life is just too darn. And after dealing with some family illness I took up distance running and got some mental clarity out of that long story short. We now find ourselves living 1.2 miles from Cinderella castle, which is our happy place. And we are rewriting a life that speaks to us.

[00:03:55] It’s still real life, even though it’s 1.2 miles from Cinderella castle. But we are living, I think, a life that speaks more directly to To what we were hoping to manifest.

[00:04:08] Jeff Sieh: So it’s so funny because you talked about, I read your bio on your website@thecastlerun.com. And one of the things that it talked about as you could hear the train from Disney in the morning, and I’m like, oh my gosh, that is, I love the sound of steam engine trains.

[00:04:24] I’m a nerd, but that’s really cool reading about that.

[00:04:29] Lisa DiNoto Glassner: I think the most surreal thing to me, isn’t the fireworks that I can see in my backyard because fireworks or fireworks are high in the sky and you’re supposed to be able to see them for miles around, but the fact that I can literally open my bedroom window at night and hear the water pageant is oh wow.

[00:04:45] Like it it’s so tangible in the backyard. It’s pretty wild. Very cool.

[00:04:49] Grace Duffy: Sorry. I didn’t mean to interrupt, but like how did you talk to us about core memory candles and what that’s what the story behind that and what they.

The Story Behind Core Memory Candles

[00:04:59] Lisa DiNoto Glassner: I always say I’m like, if you want something, there were probably other people in your community who wanted as well.

[00:05:06] And when I came out of big law, I think one of my biggest fears was that if I let myself to any project in any big way, what was I giving up? What law had so taken over my life for so long that I think I became afraid to dedicate myself to any one project fully. That is become a toxic concept in my mind.

[00:05:25] And so relearning how to dive in headfirst to something was something that I had to explore and reinvent. And it’s a funny thing, because if you had told me when I was finishing up at Harvard law back in 2004, thank you for dating me that I was going to have a candle store one day. I think I would have thought that you were crazy.

[00:05:45] But that’s why I always say walk into. Your life was such an open mind because on its surface, making candles and selling candles is such a strange such a strange occupation to shift into. And my candles do focus on Disney related sense. So that sort of powerful neurological link between a scent and memory is what we tap into.

[00:06:07] With core memory and focusing in on those Disney’s sense. And when you look at it from 5,000 feet, like I said, it seems crazy that I’ve gone from big deals on wall street to, to candle making. But when you look at the various factors of it and how I’ve been able to work various.

[00:06:28] In to this one project. So I love to write, and there’s a ton of writing on the site and the inspiration behind each scent. I love graphic design. I love the power of psychology and the power of scent. There were so many different aspects that go into running this business where I’m able to express myself in different ways.

[00:06:46] So I would just say walk into your life with sort of an open mind. And don’t on its surface, look away from anything that might serve your community and serve your calling, just because it’s a label that you didn’t expect.

[00:07:01] Jeff Sieh: So I was so excited I was going to, so I have bought from Lisa’s store because I have the haunted mansion candle, and then a couple of other ones once the cinnamon roll thing, that just is amazing.

[00:07:13] You want to eat the candle which don’t try by the way. But, and their packaging is cool. And really, even the smaller ones are just amazing. You can see him behind her. I was gonna bring it out here, but I was so excited. I didn’t, I forgot when Lisa was coming on day, but you can see behind her.

[00:07:29] They’re just, they’re amazing candles. Yeah. Look at all of them. If you are a candle, You need to make sure he goes big tour memory candles and get some of those they’re great gifts. They smell amazing. And they look really good without even being on fire. Anyway, little plug there. I want to call out some of our friends who are joining us today, as Sabrina’s saying hi, it’s me Sabrina fresh out of the eye doctor.

[00:07:52] Well, hopefully you’re okay. And you can get home. All right. That’s Sabrina, but we appreciate all your your support. And I think this is, I don’t know why. Lou must be blocked in my thing, but he goes, anyone who quits law to move to Disney world is a complete book. Oh wait. Nevermind. So that’s Lou did the same path.

[00:08:13] And Sabrina, once again says living the dream, I escaped the corporate life. And she is very happy. Sabrina is amazing as well. And of course, Andy Lyons says, always love tuning in while I’m doing my hair and makeup for my 12:00 PM live show. So Andy, I would love to go feel free to drop your show in the LinkedIn.

[00:08:34] We’re done here people can get a bite to eat and then go over to your show. So drop that in here. I’d love to help get some people over there as well, because I know you do amazing live video, last point, this is, it has to be Lou again, it’s jumbo house, candle day at his house. So that’s what he’s doing right now.

[00:08:52] So Kubota, he

[00:08:54] Grace Duffy: also told you not to eat the candle. He knows us. He says from experience.

[00:08:58] Lisa DiNoto Glassner: Okay. Yeah, he likes to mistake the melts for white chocolate, but

[00:09:04] Jeff Sieh: just. So Ian says he’s never done the corporate life and he’s feeling left out. But let’s go ahead and jump right into this first segment because I know a lot of people hear about storytelling with Instagram stories, which Lisa does a great job at your whole session at momentum was about Instagram stories and why.

[00:09:22] We need to do it. So I’m excited about this. A Grace kick us off with this.

[00:09:26] Grace Duffy: So Lisa, your own company was built on this beautiful, personal and highly relatable story that you tell so beautifully on Instagram. I have to say. Just because there you have this gorgeous backdrop that is Walt Disney world, but also because it involves your interests with running and motherhood, as we mentioned.

[00:09:45] Then this very this very relatable thing that people are, I think a lot of people are experiencing now is that you have this perfect on paper life, and you’re looking to realign, but then you created a community. Around all of these things. And there’s a quote about you from you in the Orlando Voyager.

[00:10:04] And you said the way I approach things these days is to ask what is my skillset and what does my community. Which is very insightful, but talk to us about the process of matching your unique skillset to what it is that a community needs. And how do you discover the intersection about those two things?

[00:10:22] Because I think so often we get into the situation of I’ve got this going on, this, going on, this going on, how does it connect to create something that is fulfilling and fulfills others as well?

Matching Your Skill Set With Your Community’s Needs

[00:10:34] Lisa DiNoto Glassner: So I tapped into this a little bit when I was first talking about the company, but I think one of the big things with creating a brand and creating a product line whether it’s something tangible or not is trusting that if.

[00:10:49] Feel the call for something. If you feel the need for something, then other people in your community probably do as well. And like I said, like when you’re walking into the, this sort of field of opportunity and possibilities, you have to put the labels down and put the surprises down because my, my one sentence story is lovely.

[00:11:08] It’s, Big city attorney turns Campbell maker. That’s very intriguing and very interesting and might get a lot of people to make that first click into my profile to see what the heck is going on here. But if you want to keep people around, you’re going to have to give them a little bit more than that.

[00:11:21] And as far as, finding that intersection for me when I walked into the Disney space, a lot of people are very loud in their Disney fandom, very sort of cosplay and Mickey and Minnie bounding and filling their homes with primary colors and Mickey mouse.

[00:11:39] That’s not me, that’s not me at all. The sort of quiet subtlety of my aesthetic, didn’t go away the day that I moved to Disney world. And so you can see the product line behind me. It’s. Meant to be primary colors and big and bold. It’s meant to be the sort of quiet aesthetic that brings Disney into your home in a more.

[00:11:58] And subtle way. And so I have, in my home I have watercolors of the boardwalk. I have a tiny little partner statue. I have patents sketches of different things from Disney world. And so when I was bringing sent into my home, I wanted to do it in the same way, in a way that sort of called to my fandom in a subtle way.

[00:12:15] So that if somebody walked into my home and wasn’t a Disney fan, they just saw a gorgeous product that smelled beautiful and they didn’t know any better. But if somebody walked into. My home who shared my fandom, it’s our inside secret that my house smells like the lobby of the contemporary. And everybody else just thinks it smells really good.

[00:12:33] And that was what I wanted. And in trusting that my community would want something similar, I was able to start piecing together all of these interests that I alluded to photography and writing and graphic design and psycho psychology. And of course, like the Disney fan. And had that come together into this product that I’ve been able to channel my interests into this really cool intersection.

[00:12:56] But like I said, you just need to walk into that with such an open mind and so much trust for what you’re interested in.

[00:13:01] Jeff Sieh: No, those are great. And you really do tell that story well. And I think that’s one of the things that a lot of people, even who are going and checking out your stuff right now are saying the thing is we all love like a good story.

[00:13:15] Your brand story is very much tied to your personal journey about the big law and coming back. And your interests and that works for like you as a founder and maybe a solopreneur, but what kind of insights can you share with other marketers and maybe business owners who are telling a brand stories that maybe aren’t necessarily aligned with their journey or interests?

[00:13:37] So how do we make those stories personal? I think a lot of time it’s fear that people are scared to be there. There’s a rejection that goes on with that. How do you get those stories to become personal that you need to tell for your brand in today’s age?

Finding Your Brands Story

[00:13:53] Lisa DiNoto Glassner: So I have two, two answers for you.

[00:13:56] If you are an entrepreneur and this is your product, and this is your brand, and you think that your story doesn’t connect to it, then I would encourage you heavily to re-examine what led you to this place in your life? Because you are a whole person and the whole person that you are is what has led you to this place.

[00:14:12] And if you sit and meditate on that fact for a while, I promise. I promise you that you will find a story to tell, and you just need to find your own boundaries and set your own comfort level. And how much of that you’re willing to share if you’re working for, as in the marketing department for another brand, that’s not yours.

[00:14:27] I would ask yourself two questions. First of all, what called you to this brand? Is there something about your story, about how you connect with it? Why did you want to work there? What about the lifestyle that’s embodied by this product is something that speaks to you that you can share out. And if you really are finding yourself, at least for a little while coming up empty on that question, look to the customer.

[00:14:45] Looks at the people that are being served by that product, whether you consume it yourself or not, and tell their story. And that’s such a powerful thing, right? Because it’s not just that you’re finding content in other places, but you’re telling the story of your greatest advocates and your greatest customers, and they love to see themselves online.

[00:15:03] And so in, in sharing their story, while you try to look for yours I think you might buy yourself some time and a little bit more.

[00:15:10] Jeff Sieh: So some perfect examples of that. I want to do a shout out to some of our faithful fans and followers like Gary Stockton, who had helped us with the audio issue before.

[00:15:19] I know he works for a big in a marketing department in a big agency. And I know though from watching his stories and what he does is that he is a music. And he records stuff and he posted on his own account. And that endears me to Gary because I’m like, oh my gosh, I play stuff too. Not very well, but there’s that connection.

[00:15:39] And then like Sabrina, I know that her husband’s a chef and in New York dealing with, all this stuff that happened with the lockdown. And so she’s bringing those parts of, and pieces of her life into her own story, which just makes it a richer experience in following those people. And I think that’s exactly what you were saying.

[00:15:57] Th they have sat down and thought of what I can share and help build that brand.

How Do I Be Transparent in My Instagram Story?

[00:16:03] Lisa DiNoto Glassner: Yeah. I think, w we’ll talk about this more with some of the other questions I think, but You’re meant to be a whole person in your stories your Instagram feed is very niche and your stories are meant to be where you are a whole person.

[00:16:17] So if you’re in a place, like if you’re a marketing person and you are allowed to share your personal background, your personal story by all means like, that’s what your stories are for. If I’ve got to make a hunt, 200 candles one night, and I also need to feed my children before I started making them and get them into bed and the processes I’m probably going to start until nine 30 at night.

[00:16:36] That’s something I’m talking with my audience about my Instagram audience. I can look at my insights and see it’s 75% women in a certain age demographic. I know who I’m talking to. They are my people. They share my life. Yeah, they’re going to connect with the fact that I need to get my kids to bed before I can start the next level of things.

[00:16:53] And so whether you are a solid business runner or you’re in a marketing agency at a huge corporation, if you’re in a position to share your personal life to share, what’s going into it behind the scenes, that’s even more powerful.

[00:17:05] Jeff Sieh: Awesome advice. Awesome.

[00:17:07] Grace Duffy: I’m going to lay down some stats, but that’s what I do here.

[00:17:11] According to Instagram, over 500 million accounts, use Instagram stories daily. That is 500 million stories, presumably going on all day long and over half of users who. Watch these stories say that they become interested in the brand or product after more interested after they’ve seen the stories.

[00:17:33] And then a further 50% of those say that they will then move onto the next step, which is moving on to the website or whatever. Your landing page to get to your product or service with the intent of buying it. And, just from seeing these stories and then furthermore 45% of Instagram users say that they prefer stories as a way to become aware of trends and things that are happening and being aware of what their favorite brands are up to.

[00:17:59] And these are all stats that Instagram has provided. This was from last year, late last year. Lisa, how can we nail that Instagram storytelling in a way that keeps an audience interest and build that loyal following we’re talking about? Because there is a certain formula, a certain process of how these stories go and telling that story arc.

[00:18:21] And I think sometimes do stories, it’s okay, like I’m doing dinner and then I’m doing this. And then there’s of course, I’m not running a company. There’s really no connection to it. It’s just me talking about me, but when you are managing. Brand or you’re managing your own company or even your own personal brand.

[00:18:39] There is, there, there is an arc to that storytelling.

The True Purpose of Instagram Stories

[00:18:44] Lisa DiNoto Glassner: Because you’re so good for this is so hard because every time you open your mouth, I have so much to say, by the time you finished, I’m like, how could I ever address everything? But no I think that’s such a good point. And I think, again, keeping in mind what Instagram stories are for is the first step in all of the.

[00:18:59] So Instagram stories are where you share your day-to-day life. Instagram has called that come out and told us in no uncertain terms, that the purpose of Instagram stories is to be creating unique content where you’re sharing your day to day. And so that’s why it’s so important to expand beyond your niche and be a whole person.

[00:19:18] You don’t want to be overthinking it. You don’t want to be over-planning at the more off the cuff and sincere and real you are, the more people are going to be. Drawn to you and then drawn to your brand. You have to keep in mind that, all, everyone who’s buying your product could probably more easily hop on Amazon and one click buy a very similar product.

[00:19:39] And the reason that the person isn’t doing that is because they would rather connect with you as a human being. They would rather see who they’re buying from. So like bite into that, make use of that, the reason that they want to buy from you, that they want to. T to consume your product, to bring it into their own homes, which is such an.

[00:19:59] Such an honor to have your product brought into someone else’s home is because they trust you as a person. They know who you are as a person, they know the personality and the work and the heart that went into it. And so the more that you can share that with your community, whether it’s a product that you’re making by hand or something that you’re working in a larger corporation, the more that you can bring humanity to the product line, to the process, to your own life is going to make people want to connect with you and bring you into their home.

[00:20:24] Because they’re not that when they buy my candles, they’re not just buying. A jar of wax, they’re buying a piece of me and they know that they can see in my stories that my heart is going into it. They can see my kids at one side of the dinner table and the candles at the other. And while that’s very little role as a solo preneur, making a tangible product was a version of that out there for everyone.

[00:20:42] Jeff Sieh: Yeah. Yeah. See, I that’s, I think the, we could stop the show right there with that. That’d be that we’re not going to, but that was the the perfect reason why to put yourself into stories and in your own marketing and all that stuff, because, for example, this is. At Christmas time, I’m a big fan of creators cause I like to carve, I like to do stuff with my hands and I know Lisa’s, that’s one of her kind of therapeutic things to it.

[00:21:09] Something you make is just, there’s something about it. And I wanted to highlight other creators. And so I made a post, just a simple post. She didn’t ask me to do it. I didn’t want it. I just did it because I wanted to share go buy stuff from these creators because this is where you need to get this stuff from.

[00:21:23] And so that wouldn’t come unless I would have followed her stories. It’s the perfect example. You do want a piece of those and you want to support those people? Ian Anderson, gray, who is a an a fabulous live video guy. His Instagram stories are a perfect example of his personality. He has, he’s a professional singer.

[00:21:41] And he’s does these really wacky when you call them wacky grace, I would call them wacky live video, these video capitalizations that he’s doing. Cause he’s so talented with his music. That, and it’s scary though. It’s scary to put yourself out there like that. So I want to ask Lisa what makes a good story to tell on Instagram, you talked about being raw and real and part of yourself out there, but what strategies can you share for like driving more viewers to your stories and posts?

[00:22:09] Because you’re very, it seems very organic, but I know you have a plan behind it and what you’re doing.

What Makes a Compelling Instagram Story?

[00:22:16] Lisa DiNoto Glassner: Yeah. So there’s a lot of factors there. First we can just back up into, some of the last question and how you go about creating your content. And you have to remember that, while you’re creating your story off the cuff over the course of your day, someone else might be sitting down and is likely sitting down at the end of their Workday, or whenever they have a free moment opening up the app and clicking through all of it at one time.

[00:22:39] No, that’s not necessarily the case. And we’ll talk about that some more, but you do want to make sure that what you’re putting out there is a coherent thing that can be consumed as a whole. So for example, I live a mile from Disney world. A lot of my content is actually at Disney and obviously I have a very easy place to create content because I live so close to here.

[00:22:57] And my brand is so tied to Disney. But if I walk into a park and I want to take you along with me, because that’s what I’m doing. When I’m doing Instagram stories, I’m taking you along with me. I want to create. You can participate in with me. This is very literal when I’m talking about a Disney park, but you can relocate this to anywhere.

[00:23:13] So if I walk in the front gate, I bring you in with me. I show you that at the entrance gate, I let you hear the music. I walk you in the front gate. If we’re at Epcot, I ask you if you want to go to the left or right. Whether when we’re on spaceship earth, do you want to pick our next ride that we go on?

[00:23:26] Maybe I’m not wanting to do that. Maybe I’m more focused on my kids at the park that day, but maybe I’m here alone and I can literally let you guide me around the park. Let you see, let you take me different. And so I try to create a story that can be consumed as a whole and create a whole experience of, for example, visiting Epcot in the evening as a local.

[00:23:46] But all that being said, there are certain things that you can do in your particular stories and in your timing of your stories, that will really help. For example, most people open the app on average, every 30 minutes or so. And so we talked about consuming content all at once, but you also have to remember that people are often open opening the app throughout the day.

[00:24:03] And the great thing about stories as they go right across the top of the page. They, and if you’re something that is being consumed by someone you’re going to pop up first. So if you are creating stories, it’s better to pop something up every 30 minutes or so over the course of the day. So people are seeing you at the top of their feed continuously, rather than throwing up all your content at once and have them eat it all up at once.

[00:24:24] You want to be able to guide people to use. So use your tags, use your hashtags. They’re less valuable perhaps than they were at one point, but they are. And also remember that Instagram, their main goal is to keep you on plan. That’s it, their only goal is to keep you on platform. And so it’s better to put up a story or a real, or a piece of content that is 15 seconds long that somebody will consume all.

[00:24:47] Then 60 seconds long with somebody will consume 45 seconds of, so you need to keep their attention. You also want to be creating different interactive tools so that Instagram can see if you’re being engaged with in the app. So the different stickers that they have, whether it’s the poll sticker or the quizzes even those little sliders, if you can create engagement that Instagram can measure with those stickers, that’s a great thing.

[00:25:11] You also want to. If you haven’t been active on the app for a while, and you’re just starting to do your stories again, you want to make sure that those first couple of stories have that interaction. So Instagram can wake up and see that your people are here. They’re watching, they’re interacting. And then the stories that you do for the rest of the day, you can relax a little bit more.

[00:25:26] I know that Instagram has your back

[00:25:30] Jeff Sieh: all great information. So this, and I know you got this question because I think I heard it when we were at momentum. Let’s say, Hey, okay, Lisa you’re at Disney. You’ve got a great background. You can go to the park all the time I live in east, Texas might be like, you guys want to go to the mailbox today or do you want to see me take out the trash?

[00:25:50] What do you tell people? My life is not exciting enough. We got Sabrina. She can go in the city in New York and do some amazing stuff there. But what if you’re like in east, Texas and you’re walking to your office, like how exciting is that? What do you tell people about, they say their life isn’t exciting enough for.

My Life Isn’t Exciting Enough for Instagram Stories

[00:26:07] Lisa DiNoto Glassner: I say, take advantage of how relatable your day is. You might not want to be sharing 50 stories if you’re sitting like on the couch, reading a book, but like what a lovely thing to sit on the couch and read a book. I would do anything to have an afternoon. Is that on the couch and read a book if I follow you on Instagram and I love your content and I’m drawn to you as a human being, I would love to know that you’re sitting on the couch and reading a book today because I would envy you and be so happy for you.

[00:26:30] If you’re walking out to get the mail, what’s the weather like if you’re having a cup of coffee, rather than post your cup of coffee in the morning, ask your followers, do you drink coffee or do you drink tea? Give them something to interact with. There are different ways to make your day to day something they can be engaged with and relatable.

[00:26:47] And the more normal your day is a lot of the times that’s the most relatable that you can be. You might not be able to relate to the fact that I can pop out my door and go to Disney world. It’s cool. It’s fun to watch, but you might not be able to relate with it as much as on a day when I’m just folding laundry and sharing, stories about my son.

[00:27:04] Jeff Sieh: Great point. Great advice. If somebody, I think it’s Lou said now I want to see your mailbox, never Lou, cause I never know what you would put in it, so that’s not going to happen, so I’m not going to happen. So our next story, we’re going to be talking about grace. Did you have any follow-up questions?

[00:27:19] This is fascinating storytelling, so

[00:27:22] Grace Duffy: I think we can move on to the next one because I want, I really want to talk about these new Instagram updates.

[00:27:29] Jeff Sieh: Yeah. So this is the meta formerly Facebook has launched subscriptions recently. And this comes as a strategic move to create a platform where Instagram creators can make.

[00:27:43] By selling their content. So subscriptions allow creators to monetize and become closer to their most engaged followers by offering this exclusive content and experiences. So they’re going to be able to do subscriber lives, subscribers stories, and subscriber badges. And this subscription based model of income is not dependent on the reach of an Instagram post because of.

[00:28:06] They’ve said can fluctuate. So they’re trying to give a way for a steady source of income from a set number of subscribers. This is really interesting to me because currently Instagram subscriptions is in this test phase and is only open to I think 10 creators across the United States. They have this, they have a set monthly price.

[00:28:26] They have eight different price points. 99 cents to $99 a month to unlock the subscription mode on their profile. And they’re supposed to have more people being in this program in the coming weeks. So this is not wildly available right now. I haven’t even seen it yet on my Instagram feeds.

[00:28:46] I’m not following maybe the right people, but I want to know Lisa, what do you think about this update as an active Instagram creator?

Subscriptions Rolling Out On Instagram

[00:28:55] Lisa DiNoto Glassner: So I haven’t seen it yet. I’m not one of the 10 nor do I follow any of them apparently. And I don’t know if I would’ve noticed if they did, but I love this. I hope this rolls out for further.

[00:29:08] I love the concept of it. I love as an idea. And I think that the big thing for me is. Like you said it’s not tied to your engagement or your numbers directly on any given feed post or anywhere. It’s really just tied directly to your subscribers. And I think that I love this as much as I do, because it really creates this like potential for a depth of connection that you wouldn’t necessarily be getting elsewhere.

[00:29:33] Firstly, because it highlights so much the fact that it’s not about the numbers, it’s about the depth of engagement. Your community, whether it’s 10 people or a million people. And that dollar amount is such a tangible way to understand what that means. So if I have, a very small, very committed Instagram community, that I am very much engaged with, I am in a very small niche.

[00:29:55] I have a following of 400 people, and some percentage of those people decide to give me $100 a month because that’s the value that I’m created to grading for them. I’m making a living on it. Not because I have a million followers, but because there’s a small group of people who really value my content that much, and those are the people that I can really go deep in if I’m comfortable in what my niche is, because somebody who follows me for run Disney content, might’ve followed me during marathon weekend and then unfollows me a week later because they’re not interested in my dog.

[00:30:25] That’s fine. You can go. But if you’re able to sort of channel. This niche, this like very niche content into, a subscriber audience that really you do know is interested in your day-to-day life and your background, and what goes beyond the surface level of your Facebook feed. I think that can be a really powerful thing.

[00:30:44] And that dollar value that we talked about is such a great way of making that a tangible thing. Because like I said, if you’ve got a tiny audience that is really engaged with you and really draws value from what you’re giving, you can make a living off of providing for those people. And that sort of takes the pressure off of those numbers that were also wedded to.

[00:31:04] Jeff Sieh: That’s those are great points. Now, this is interesting because Nikki says it feels slimy to her. And I would I say a kid, it could easily, if you have, if you’re following the wrong person or they’re really pushing their subscriptions really hard. Yes. I could see how that could be slimy, but what Lisa was saying, I think the.

[00:31:21] Who want an avenue to support you because they love you and they love your content and they want to give you the freedom to create more of it. I think it’s a good thing. I really

[00:31:29] Lisa DiNoto Glassner: do well. And you’re creating value. It doesn’t feel slimy to me because nobody has to do it. You’re still getting my same content.

[00:31:35] Again. I there’s 10 people in the country have this. We’re all being very theoretical about all of this and it’s not something that I have access to, but I can begin to imagine what I could provide for people. If you wanted to give me $99 a month, what I could do for you, like what that opens up the possibility of having that income stream, that would allow me to take you on runs for me.

[00:31:58] If you love me for running content, provide access to creating Campbell sense with me. There, there’s so many different ideas of access that you can give people, and it doesn’t feel slimy to me. You don’t have to give me that money again, this is all very theoretical. It’s something that none of us has so many ways to create value for your community, with them being able to tap into you in that way.

[00:32:22] Jeff Sieh: Subscription-based stuff before, like with Patrion and a lot of people do that. And so I think it’s just, it’s almost Patrion for that channel. The thing that’ll be interesting is they said for a year. That there won’t be any, off the top from Metta, they’re not going to take a cut. Of course, that can change.

[00:32:37] And they’ve done this before in the past, and you always want to watch that and always not build your stuff on, somebody else’s land. Nicki said this though. She goes, ah, yes. What Lisa said is changing my mind. That’s why we do this show. It’s just amazing.

[00:32:52] Lisa DiNoto Glassner: That’s great. That makes me really happy to hear.

[00:32:54] I think like a lot of times these things, whether it’s like a Disney, like a change in like a Disney cost thing or something online, it’s like people hear this and like that it does feel a little icky at first until you start to see how it plays out in practice, how people can create value for you and, God willing, as usual that, the people who need to be.

[00:33:14] Yeah, we did that. We’ll be weeded out naturally because you’re not using it right. Then you shouldn’t be trawling the

[00:33:18] Jeff Sieh: audience. And Lou said mailbox stories for just $99 a month. That’s great. When I get access Lu, that’s what I want to be doing. Yeah. And somebody else said, I liked that perspective.

[00:33:28] Lisa, the person receiving the content, determines the value. They determine it’s worth $99. It’s their choice, but a great way to support the person. Yeah. So very cool. You had a question, Grace, I’m sorry, I cut you off. Oh, no,

[00:33:42] Grace Duffy: absolutely. It’s building on this point. So the head of Instagram, Adam Mazari did, when he was introducing this, say that it was the subscriptions are one of the best ways for influencers and creators to have a predictable income.

[00:33:56] Now we’ve already talked about the potential, this potential of what this could be. And of course, I am also not one of the 10 that was chosen. And I also haven’t seen this in action. Quite yet. So I know that they’re just still experimenting. And, but given your experience with using Instagram to drive business to your blog and business or your brand do you think this will be a viable way to make an additional income from Instagram?

[00:34:18] Or do you think the potential is still in driving them onto your own sites onto your own.

Creating an Income Stream on Instagram

[00:34:25] Lisa DiNoto Glassner: But with without exception, you should always Jeff alluded to before, keep in mind that no matter how much money is coming in, if it’s coming in off someone else’s platform, then you’re subject to their whims.

[00:34:36] And enough of us have had our Instagrams go at a snap or our Facebooks or YouTube. These things happen. And so build with caution if you’re building on someone else’s land, but that being said, I think that anything that’s inspiring creators to create good content on a platform that you’re active on is going to be a good thing.

[00:34:58] And I also think that it’s, it creates. Obviously it creates an income stream. That’s not tied to your specific posts or your specific seat. And we tell, we talked about that before the power of knowing that you have that monthly income coming in and having it not be tied to the numbers of responses to a given feed post is a very powerful thing.

[00:35:15] And I also think, brand deals are probably becoming a little bit of a problem on Instagram because people are becoming big on that platform are really only making money via brand partnerships that exists. Off the platform. And so that the platform has become a little bit icky feeling to me in some ways.

[00:35:32] I know I’ve unsubscribed to some people when I feel like there’s nothing but brand partnerships in their feed. And so being able to see people generate income via value directly in the app I think it would be really interesting to see how that plays out and how that helps with some of the over-saturation of other things that we’re seeing in the.

[00:35:52] Jeff Sieh: So one of the things I wanted to talk about real quick before we move on to the next section, is that one of the things with Facebook subscriptions, which is Facebook is another aspect of meta with the name change. They allow you to download those subscriptions as an email address, and you keep them for your.

[00:36:09] There’s been speculation from the articles that I’ve read that they will, if they don’t do it now, but eventually they will allow the subscription model to do the same thing. Since it’s the same company. I think that’s a huge deal because that takes away the problem of the rented land. If you have somebody that you can get, and I think that’s super smart on metas, think is that’s very attractive that you would be able to get like all the people who support you on a list that you can email.

[00:36:33] What are your thoughts on that?

Building Your List on Instagram

[00:36:35] Lisa DiNoto Glassner: Yeah. Obviously it speaks directly to what we were saying initially about being cautious about building your. You’re playing field on somebody else’s turf knowing that you can get those email addresses is valuable. And I think it just shows a certain respect for the creative community on Instagram, that they trust you to be able to interact directly off, off feet with your followers and know that, you don’t necessarily want everything you do to be subject to the whim of the platform.

[00:37:01] And yeah, there’s obviously value in that. I can see it. I had read that they expect. Probably in part because it’s on Facebook, but I had read that it was expected that you’ll be able to download that information too. And needless to say, that would be that’d be

[00:37:15] Jeff Sieh: very helpful, which I hope would add for other networks, that competition when they would see that, that, okay, then YouTube shorts is going to start doing that too.

[00:37:23] And all these other places, it will start maybe a snowball effect that yeah. That will really help creators and LTL. Creating content. So hopefully that will happen. Yeah.

[00:37:33] Lisa DiNoto Glassner: I think the tide’s rising on a lot of fronts. And while there’s a lot of, negative that you can see going on amongst the various platforms, like things like this, like paying your creators, realizing there’s value in your creators, and that’s why people are on your platform.

[00:37:46] There’s some merit in that. And if Instagram needed to learn that from YouTube or TikTok or anywhere else, then I’m glad they at least. Yeah.

[00:37:53] Jeff Sieh: So let’s talk about this next section, because we may have to do a part two with Lisa because this is amazing stuff that’s going on.

[00:38:00] But let’s talk Grace real quick about the remixes because is interesting, which kind of TikTok ish, but.

[00:38:09] Grace Duffy: Yeah, remixes as, or as we know them. In other ways, the TikTok duet format where someone will have a video and then you react to it or you respond to it or interact with it some cool way.

[00:38:19] Instagram is now allowing creators to remix any other public videos, not just reels. I believe this is something that rolled out two reels, I think around March. And if you’re not familiar, reels is Instagram short form video content. That is very similar to. To the TikTok and this feature allows users to record their own reels or videos alongside another.

[00:38:42] As a means of interacting, reacting, collaborating, highlighting, whatever. And so now Instagram is saying that they are allowing this for any public video, any public videos now, fair game for this new format, but it only applies to videos that are. Published publicly. So if you do have a private, personal account, you don’t have, you don’t need to worry about your videos being remixed.

[00:39:03] So is this a feature that you’ve used a lot on your own reels since it launched? And do you think that it will do more for Instagram creators now or Instagram creators now that it’s available on any video?

Remix Rolling Out on Instagram

[00:39:17] Lisa DiNoto Glassner: So I’m admittedly not a huge reels user. But. Yeah, aspects of this do make me want to experiment a little bit more.

[00:39:27] I think, you’ve seen what remixes are, what the duets do on TikTok, as far as engaging community and bringing new people in and bringing new people into your story. If there are, tiny creators on TikTok who create something that then gets duetted with a very famous person and then they can blow up overnight.

[00:39:45] And I love that. I think it’s, I think it’s a great I think it’s a great tool. And anything that allows from our community interaction and the app and I’ve got myself behind.

[00:39:58] Jeff Sieh: So one of the things is tech crunch notes that it’s not clear that all Instagram creators will be opened.

[00:40:04] The idea of having their video content repurposed in this way, I had the same issue with shorts is you’re defaulted that it’s okay for everybody to use your content to do this. And with the launch of this remixes for public videos, Instagram seems to assume that everyone’s okay with this.

[00:40:21] And I’m not really sure about this. So there’s a risk of perfect, a perfectly harmless video going sideways and re-interpretation and all this stuff. So how do you opt out of this situation or be, or should you be ready to spin it as some positive thing? If you have. Some of those meme characters that the people made some money off of them because they were everywhere and they’re able to capitalize on that.

[00:40:45] So how should brands or marketers, should we go turn it off? Should we leave it on and just hope for the best? What are your thoughts on that?

Should I Allow My Content to Be Remixed on Instagram?

[00:40:53] Lisa DiNoto Glassner: So for starters that, excuse me, the way that I understand it is that as I, and I don’t know this for sure, but the way that I’ve understand is the plan is that this will not be retroactive.

[00:41:01] And so if you’ve got public content up that went up before this took place. I think you’re in the clear there. That being said, going forward, if you have a public feed, you do need to know from the way that I understand it, you can opt out general. So you can just check a box in your setup that makes it so that things can’t be shared period, or you can, in the instance of sharing a particular video, you can opt for it, not to be allowed to be included in a remix.

[00:41:28] And so you do have pretty full control over things. To that extent, that being said, If you’ve got a public first, if you’re private on Instagram, you’re fine. If you have a public facing profile on any social media platform and any of this gives you the quickies, I would encourage you strongly to reconsider your posts, your content strategy as a whole, because you should not ever, whether it’s a 24 hour.

[00:41:55] Story or a snap or a blog post that you worked on for six months, you should not be putting anything into the public domain that you are not comfortable with the world sharing and seeing period. End of story. And if you have something that you want to put up that you feel like might be a little bit questionable, like I said, you can opt out with that checkbox on the particular video, but that being said, you might want to think about whether you have a private account or a public account in general.

[00:42:21] And if you have a public account, you need to remember that. Anything can be screenshot it or there can be remixed or not.

[00:42:28] Jeff Sieh: So we have some great comments about that. So Amy Key says, oh, that’s where her brain went to. Is that her PR crisis communications part of her brain kicked in when she heard that.

[00:42:38] And that’s the thing too. If I, so let’s go back to the mailbox thing. If I did like me going to the mailbox and they’re like, oh, we’re going to make fun of this bearded weirdo in east Texas, and start remixing it to stuff, that could be bad for a brand. And so I, I can see that, but I think.

[00:42:54] Lisa DiNoto Glassner: Not to interrupt, but in what way? Like in what way is getting your face out there to millions of people, because whether they’re making fun of you or. Somebody loves your mustache. And if they get to you via a Remax, that’s mocking you. Who cares, mock me for being ugly. When I run mock me for my kid going to school in shorts, when it’s 30 degrees outside, somewhere out there, there was a mother who did the same thing and is so relieved to see me.

[00:43:24] So mock away, I’m a real person. I’ve, I’m a human being with. And if you want to mock me, then it doesn’t feel great, but from like an audience reality perspective from a connecting with your people, it might hurt a little bit, but it’s probably a good thing in the end, whatever they’re mocking, other people are making the same mistake.

[00:43:43] So

[00:43:44] Jeff Sieh: I think that’s a good point. And I think that’s great. The, I guess my point would be like, if you’re running social media for a brand and that’s where. Be careful because brands are freaky anyway, don’t say this, don’t say that and make sure that the corporate people, I could just see that being a nightmare.

[00:44:03] If you were running something for a huge organization and somebody made fun of. There’s tons of examples anyway, but I think you’re right. Like I don’t.

[00:44:12] Lisa DiNoto Glassner: Yeah. Like I think you just need to, re-examine what you’re sharing in general. If this makes you uncomfortable, you probably need to re-examine your content in general and your comfort level, because while it’s more visibly shareable as a remix, like I can record my screen anytime and share it out.

[00:44:28] I don’t need your permission for that. And so if you’re putting stuff out there that you don’t want repurposed in that way, then maybe you need to reconsider what you’re calling.

[00:44:35] Jeff Sieh: Yeah. So Gary says, yeah, he was told to use canned responses on Instagram the other day. Yeah. We’ve had to deal with, it’s always, I’ve had a, corporate, and it’s, they don’t understand social sometimes.

[00:44:48] So anyway that’s a great point, Gary. So it’s spinning it positive for your brand, I think is a, is the best thing and not putting stuff out there that, I tell my kids that don’t put anything out. That you don’t want to come back to bite you later, like when you’re trying to get a job. This last section of news I wanted to talk about real quick is these, I think it’s cool.

[00:45:09] Cause it’s live and I do not do live a lot of live shows over on Instagram. I think that the. Hopefully, they may open up the API where we can actually do some of these third-party stuff. I’m hoping I know grace is too. So

[00:45:23] Grace Duffy: I don’t think that’s the number one question we get. I think I have a port restream is wink.

[00:45:28] And the thing is Instagram is just very much wanting to its live experience to be a mobile first thing, which is,

[00:45:34] Jeff Sieh: God love them. Go ahead. So what this is, it’s not, it doesn’t have to do with remix, but they now sit at the same time they announced they will now allow. The highlight the topic, date and time of a scheduled live on their profile.

[00:45:46] So this is going to give users an easier way to view and sign up for. And creators won’t necessarily have to create a feed post to promote the event, which I think is very cool. And this new feature is rolling out to Instagram users. Now I checked this morning, I have it, so I can actually schedule a live.

[00:46:04] So it’s rolling out to more people than the, some of the other stuff. But I really think this is a good thing, but I want to know Lisa, what your thoughts are of using lies. I don’t know if you do a lot of them, but I just think it’s really.

Scheduling Live Videos Rolling Out On Instagram

[00:46:20] Lisa DiNoto Glassner: I am in love with this change. I have it too.

[00:46:23] I’m super excited about it. So live is great period on Instagram, even though it had its faults and has had its faults, like it live in general, it’s just a great way to keep you on your toes. Like you cannot fake it live. You were off the coffee room as real as it gets when you’re alive. We all know that.

[00:46:40] It. Pair that with the purpose of stories, with the purpose of storytelling on Instagram of connecting and being authentic and sharing your day-to-day self, it’s just such a perfect pairing. And Instagram clearly gets that because the other great thing about live is when you look at your screen across the top of the stories, if you’re alive, And that’s a very powerful thing.

[00:46:59] And I think life has been a very powerful tool on Instagram for a long time. I tend to not to use it very much in large part because it wasn’t that schedule bubble there. Wasn’t a great way to get people to, to share it. If I would share. Story two days before an event happens and like, why am I even doing this?

[00:47:18] Then I’m going to go hit the link in 24 hours. So I do love this. I love the fact that people can now come in. If they’re not following you, if they just happen upon your profile, they can see you’ve got a live coming. Even if they aren’t following you in order to see a story or alive or a feed post that announced it.

[00:47:34] While beat lives can be off the cuff, I think the ability to plan them and let people know about them in Facebook was always a very powerful thing that kind of made us go there more often. But with the power of live in Instagram, the fact that you can now do this just makes it that much better.

[00:47:49] Jeff Sieh: Yeah. So I want to talk to you about let’s talk a little bit about strategy on how to use this new scheduled live. Would you like say, cause you have a run you’re doing like a Disney run or something, would you schedule like I’m going to do a live right now? The finish line or when I’m projecting, how would you work that into like your stories, content, and going live, give us some real world examples that you might have.

Best Practices for Scheduling a Live Video on Instagram

[00:48:15] Lisa DiNoto Glassner: So I probably wouldn’t clutter my feed post at all, unless I have a great announcement and it segues naturally with a great picture that I would’ve posted otherwise I would never create specific feed content to announce a live. And I certainly wouldn’t do it now that I have this option. I think I would make sure that it, when you’ve played with it to Jeff, I assume.

[00:48:33] So they give you the option to. No text that describes it. So I’d make sure that description is very specific. That’s going to be showing up in your profile so that somebody who’s coming in from the outside. I mentioned that one of the great things about this is that somebody who doesn’t fall, you can see it just by popping into your profile and happening upon it.

[00:48:51] So make sure that description is as specific as possible for somebody who might not know you and your content extremely. I might pop up a story now being more mindful to do a story, right beforehand with a link, but I would rely more on that profile and make sure that I have my description very much on point.

[00:49:07] And like you said, one of the great things about this is that, if I have a run coming up for example, and I know we’re all going to be waking up at one 30 in the morning and getting ready for our run you might not be happening upon my Instagram at that point. But if you know that.

[00:49:21] Scheduled at two o’clock in the morning on marathon, I’m going live for 15 minutes. I’m going to put my makeup on, get ready, and we’re all going to get pumped together. Then everybody knows to come to that beforehand, even if they wouldn’t have happened upon my story real time. So there are just so many more ways to clue people in an advance.

[00:49:36] If you know that you’re going to be wanting to take advantage of a live opportunity

[00:49:39] Jeff Sieh: soon. So I have a question on this and I don’t know the answer. And if any of you in the audience knows or have heard let’s say I wanted to interview Lisa on running. On Instagram live, could I schedule it? Would it show up on both of our feeds that it’s a scheduled live?

[00:49:56] If you’re invited to it, do you know how that works with interviews?

[00:49:59] Lisa DiNoto Glassner: If I’m too. To the extent that I’ve played with it. I didn’t see an option for adding another person. It just gives you like the description and the time, and then that’s, what’s going to show up. So maybe you do need to coordinate a little better to make sure that you both are putting it up in your profiles.

[00:50:14] I it, and that might be something that’s that gets changed once we’re out of beta with with this test run. As of right now, I don’t think you can see, you probably just want to coordinate with people. They have that cool option now in feed posts to do a partnership feed post, and I can see them rolling out something very similar once this live thing gets going.

[00:50:32] But for now, I think we need to. Yeah.

[00:50:35] Jeff Sieh: Cause like Gary said, he saw a great live this morning called business for culture, for experts on small business. Excellent stuff. So my, because one of the benefits of going live with somebody else is that you share that audience. I think being able to schedule that and share that audience at the same time, you’d be able to draw in more people.

[00:50:54] That’d be good for your profile would be good for their profile. So I’m really hoping that would go out because that would be even more of a. For people to start going live. If I can interview Grace about live video and she could share it to all her thousands of Instagram followers and they would, I just think that would be really.

[00:51:12] Yeah.

[00:51:13] Lisa DiNoto Glassner: And even now, if you go live with some on Instagram, that pairing will show up like that beautiful positioning of the live feeds that are right at the beginning of your stories, it will show that you’re with some that you’re live with someone else in that. So you are drawing from your audience in that way.

[00:51:28] And I think for the time being, you’ll just have to coordinate in that profile.

[00:51:33] Jeff Sieh: Gotcha. So we’ve got just a few minutes left. Thank you guys so much for being here on the show today with us, but I want to get Lisa, what would you say for people who are struggling with storytelling and they feel like they’re super random on Instagram stories, what would you say is the biggest piece of advice?

[00:51:50] What’s your biggest piece of advice you’d give to them. We were struggling with storytelling on his screen.

What’s Your Best Advice for Creating A Great Story On Instagram?

[00:51:54] Lisa DiNoto Glassner: So my biggest piece of advice is just to do. And I know that’s like the worst advice ever, but just pump a few stories out. You can set up your stories to only go to your close friends list.

[00:52:06] And if you want to do test modes where you just have like your mom and your best friend is your close friends. And those are the only people that see it in your safe place. Also just do it not live, if you’re not comfortable being on bus. Set up a little, stand with a camera while you’re making dinner and make dinner and talk through to the video and then watch it back and critique yourself.

[00:52:24] Did I say amen too many times? Do I look awkward? Was I looking off camera? You can learn from experience in a private setting doing something like cooking dinner that you’re never going to share with anybody, but just seeing, getting used to seeing yourself on video, hearing what your voice sounds like from the outside, the different phases that you make, the different noises that.

[00:52:42] Getting used to that and learning to accept who you are and tweak yourself on camera. And you’re in the privacy of your own home. This is.

Final Thoughts

[00:52:51] Jeff Sieh: Yeah. Great advice. So Lisa, we’ve been bringing up your lower third of the entire time talking about the castle run.com, but where can people find out about you?

[00:52:58] And do you have anything upcoming that you’re you want to share? And on the show, just let us know. But we you’ve been an amazing guest and I hope everybody goes and follows you on Instagram, your blog, everything, because you are chock full of.

[00:53:13] Lisa DiNoto Glassner: This has been such an interesting conversation. Like I said, every time you guys opened your mouth, I wanted to respond to an hour of conversation, so it could go on forever.

[00:53:20] But yeah, that being said, thank you so much for having me again. My name is Lisa Donato. Glassner my blog is the castle run.com where we Chronicle that journey to joy that I’ve been talking about earlier. There’s a shop tab on the blog, or you can just go to core memory candles.com. If you’re interested in the candle shop and you can find me on Instagram, over at the castle runner and core memory candles, since those are my two.

[00:53:42] Jeff Sieh: And by the way, Yankee has nothing on her candle. So if you’re a candle junkie go get her candle. Grace, where can we find out all about Grace, Duffy?

[00:53:53] Grace Duffy: You can find me here every single week with Jeff and I will actually be managing his mailbox while he goes off on a cruise. Want to tell us about

[00:54:01] Jeff Sieh: that?

[00:54:02] Jeff? That’s all right. I just, I’m going to be, we’re going to do the show and Lisa is going to be there on the cruise and Lou and I’m so excited. Just get me on the ship.

[00:54:12] Grace Duffy: Yes, absolutely.

[00:54:14] Jeff Sieh: And by the way, we are also a podcast. You can find us at all your favorites podcasting players Spotify, apple podcasts, Google play, all those places, go there, leave us a rating review.

[00:54:25] It really helps us out. We really appreciate that. Our next show is on Friday. The rear fourth at 11:00 AM. Eastern 10:00 AM central, and he can always find us on Facebook, LinkedIn, YouTube, and Amazon live special. Thanks to our sponsor. Ecamm They’re what makes what makes this show possible? You can go to socialmedianewslive.com/ecamm

[00:54:46] Check them out. They also have an amazing LinkedIn section starting next week. They’ve got some training by Judi Fox is going to be on there and it’s just going to be amazing. So all week on LinkedIn, make sure. Go find them at linkedin.com/company/ecammnetwork And with that, we thank you guys so much for watching you guys are amazing.

[00:55:07] Thank you, Gary. Thank you, Brian. Thank you, Sabrina all and Linda, everybody who is watching and all your great comments. Lou too. Lou, thank you for watching the show as well. And we will see you guys next time. Bye everybody.