SHOW TRANSCRIPT

This transcript is automatically generated by Descript.  Any errors or omissions are unintentional.

[00:00:00] Jeff Sieh: Hello folks. Welcome to Creator News Live. I’m Jeff

[00:00:03] Conor Brown: And I’m Conor Brown, and this is the show that keeps you up to date on what’s happening in the creator economy and so much more.

[00:00:09] Jeff Sieh: Have you ever wondered how to podcasters turn a simple conversation into steady business growth? Maybe you’re curious about how a well-crafted show can bring in stronger leads without adding pressure to your already full schedule. Or maybe you’ve been thinking about launching a podcast, but.

[00:00:25] Jeff Sieh: Want to make sure it truly supports your business goals. If so, you are in the right place because today we are joined by Katie Brinkley, a seasoned podcaster and social media strategist who’s helped brands and solepreneur grow with smarter less is more approach. She’ll be sharing the methods stories and practical steps that can help you transform your show.

[00:00:46] Jeff Sieh: Into a powerful business tool. So sit back, clear your schedule, clear your mind to get ready for this week’s episode of Creator News Live. Katie, thank you so much for being back on the show today.

[00:00:56] Katie Brinkley: Thank you for the invitation and you know, I’ve, I’ve [00:01:00] been a guest on this amazing show before with you guys, and every time you say your intro, Jeff, I I love it. I’m Jeff Sieh and you’re not. it makes me laugh every time I need a, a fun intro like that because it is, it’s, it’s a showstopper. It’s

[00:01:16] Jeff Sieh: Well, now that you’ve said that, Katie, one of the things that we’ve done, uh, we’ve been doing for this, uh, show is we’ve actually done AI intros now, and I’m gonna go ahead and play that right now and you can tell me what you think. There you go.

[00:01:29] Katie Brinkley: Amazing. can that be my new stage

[00:01:33] Jeff Sieh: You can have

[00:01:34] Katie Brinkley: it a lot. I mean I love that. That was so on brand for me, but well done sir. How cool is ai?

[00:01:42] Jeff Sieh: we’ve been nerd out about it. And the cool thing is, is like I’ve always, even since I was a kid, you want, you know, you played with like having your own show. I mean, you, you were a, a broadcaster, you know how it is, like you started young and thinking about having those jingles that you hear and the cool stuff they were able to do on SNL and stuff.

[00:01:57] Jeff Sieh: And now. We can do that. Like it’s in my work. It [00:02:00] takes me 15 minutes now to make these intros for our guests, and it keeps getting better and better. It’s amazing.

[00:02:06] Katie Brinkley: It, ai, I mean, a, a lot of people still poo P on it, but I mean, man, how cool is it? How cool is.

[00:02:13] Jeff Sieh: It’s just a fun tool. Yeah. So

[00:02:16] Conor Brown: so cool. It’s so, so, so cool. And yeah, Katie, you just have to walk around with a boombox. Now I know that’s old school and now this is AI new school, but maybe we can get on a cassette for you and then you’ll just have that theme song wherever you go. If you didn’t catch everything that was said in the theme song that.

[00:02:32] Conor Brown: I’ll do a little bit more of an intro for Katie. If you don’t know who Katie Brinkley is, you should. She’s a speaker, strategist, author, and podcaster. She’s also the founder and CEO of next step social and podcasting marketing agency. She’s transforming social media marketing with her less is more. Four, post strategy.

[00:02:51] Conor Brown: With two decades of experience, Katie’s unique methods helps clients achieve more growth while posting less. Leveraging [00:03:00] platform agnostic storytelling, tactics to each brand’s goals, driving measurable results efficiently. Again, welcome back to the show, Katie.

[00:03:09] Katie Brinkley: I need to shorten up that intro.

[00:03:13] Jeff Sieh: People forget that, you know, she’s, she’s also an author like she that was on, I think you were on the show last time this your book just came out. So she knows what she’s talking about on all sorts of stuff. So before. We get into it anymore. I just wanted to, let you know that she’s amazing.

[00:03:25] Jeff Sieh: You guys need to follow her everywhere, but let’s just jump right into it because we’re talking about podcasting for business today. A lot of people start, you know, and they have these big dreams, like, I’m gonna go and start a show and I’ll get sponsored and Spotify’s gonna pick me up and now Netflix and all this stuff.

[00:03:40] Jeff Sieh: So we wanna take this,in a way that, yes, it’s great for business. Like it has changed the way I do business. It’s grown my business. But it’s not this, you know, kind of get rich quick kind of thing that a lot of times, a lot of new podcasters come into it. So I wanna be very realistic, but also how, much of a great opportunity is.

[00:03:59] Jeff Sieh: Um, [00:04:00] it’s still, I think the ground floor, there’s a lot of podcasts, but there not a lot of podcasters that are consistent. So we’re gonna talk about that today. it. But first I wanna do a, a shout out to our sponsors, Ecamm, you find out more about them by going to Ecamm dot com slash jeff.

[00:04:14] Jeff Sieh: They are what allow me to do this amazing podcast, this video podcast, which we are able to repurpose and go across, all the different socials. And we’re gonna talk about that today for sure. But, make sure you guys go check them out. Ecamm dot com slash jeff. But this first section, we’re gonna be talking about podcasting for leads.

[00:04:31] Jeff Sieh: You and your book and your entire social strategy, Katie, talk about this less is more approach. So how does somebody apply that when they want to use podcasting specifically to attract those better leads?

[00:04:45] Katie Brinkley: Yeah. And I, I, again, thank you so much guys for having me back on the show. I, this is one of my favorite shows and you do such a wonderful job producing it, so thanks for having me back on. And I think that one of the, biggest things that so many people [00:05:00] think about when they have a podcast is, well, how can I monetize it? Honestly, that’s the wrong way to go into the show as to like, how can I get sponsors? And it’s kind of like, I’m gonna be on social media so that I can go viral. it’s, it’s very similar that that’s, that’s kind of the, the, the same kind of thinking. And when I say less is more, I’m talking about intention over volume.

[00:05:22] Katie Brinkley: So with podcasting, people think that they need to. Be everywhere to publish, you know, a daily show. But honestly, better leads come from clarity. So a focus show. The tight message and one clear takeaway is going to outperform 50 random episodes. Oh, I’m gonna go ahead and interview so and so because I think they’re cool.

[00:05:49] Katie Brinkley: You know, knowing exactly what the purpose is for your show, what you want the listener to walk away with. When you simplify your content, it you’re actually going to be amplifying your [00:06:00] authority.

[00:06:00] Conor Brown: I think that’s great. I think so often though, people are like, oh, I should start a podcast, you know, and they don’t really know what their why is or what they’re gonna start talking about or what the end goal is for, for all of it. Sometimes a Podcast can just be, oh, I’m just gonna talk.

[00:06:14] Conor Brown: And that’s a hobby, right? That’s a hobby podcast. But if you wanna have a podcast for your business to get leads to grow your brand, what have you, you do really have to focus on your why. And you have to get really clear about that. So Katie, when when someone is starting a show, they’re just developing it, they’re looking at what they’re gonna talk about.

[00:06:34] Conor Brown: How do they get clear about their why? For the show, and then how can that translate into getting clients through the show as well?

[00:06:43] Katie Brinkley: Yeah, well, I mean, when you know your why. everything sharpens, everything comes into clarity. if your why is I want to sign three new clients a month, your episodes are going to get tighter. Your guests are going to be more strategic and your call to actions are going to be [00:07:00] clearer. if your why is muddy, like you said, like, oh, I’m just gonna hit record and get a microphone and put it out there, you’re not gonna see any results.

[00:07:07] Katie Brinkley: But if you say, okay, well I’m gonna have. Guests on the show that are my ideal clients so that I can have a longer conversation with them. Okay. That, that’s a very clear why if your goal is to have thought leadership. So I launched Marketing Trends Now a another podcast. So I have two, and this one’s just 10 minute episodes of me talking.

[00:07:30] Katie Brinkley: They’re 100% percent thought leadership. Podcast episodes and honestly I’m using it to help write my next book. I’m like, okay, this is what I need to talk, I wanna talk about my next book. So I’ll just record a podcast on it because I’m really good at talking and it takes me a lot longer to type things out than it is for me to just say things that are on my mind.

[00:07:49] Katie Brinkley: So if you know what your why is, your listeners are either going to lean in or they’re going to, you know, self-select themselves out. So, and I think honestly both of both of those are wins.

[00:07:59] Jeff Sieh: [00:08:00] So I’m really interested, and I usually ask this at the beginning, but we’ll go ahead and do it now, but for the audience, like what’s the number one reason you’d want to start a podcast if you haven’t started one right now? Is it more clients? Is it more authority? Is it more visibility? I would love to know, share wherever you’re watching from, share it in the comments below, and I’d love to find out what you guys, if you are thinking about doing a podcast, what are you wanting it to do for your business?

[00:08:23] Jeff Sieh: because. pod fade is a thing that a lot of podcasters talk about, that they, I think it’s seven episodes and then people kind of fade, fade away. So let’s say you’re doing it for a while. We got a lot of people in my au in the audience that I’ve seen, that I know who are doing a podcast.

[00:08:36] Jeff Sieh: but after a while, you know, they think it’s not working or it’s, or it just isn’t getting the numbers or the results that they want. What’s usually broken that you, when you go and consult with a client, what’s usually broken first? Is it the format, is it the messaging, or is it like the call to action?

[00:08:51] Jeff Sieh: They’re not actually doing a call to action at the end. What’s the biggest thing you see that people are struggling with when they’ve had a podcast and have gone past maybe that seven episode [00:09:00] mark?

[00:09:00] Katie Brinkley: Yeah, and I’m, I’m actually teaching podcasting, at, a middle school now. So I’m teaching sixth, seventh, and eighth graders on how to, how to launch a podcast. It is. So fun. but part of what we’re doing is we’ve, we’ve only recorded the trailer episode and the intro for their episodes and then we’ve been working on the outline for the other eight episodes and I want them to get really clear about what they want to talk about because of that exact reason right there.

[00:09:24] Katie Brinkley: Jeff Pod fate is very real and if they can make it past that seven episodes, ’cause they’ve already planned for eight, they’re going to have a lot more success. And I think that a. The biggest misconception about having a podcast is that it’s a visibility tool. And stick with me here because it’s actually a trust tool.

[00:09:43] Katie Brinkley: Think about it, like if you’re in the car with some people right now, you’re, we have 100% of their attention. If you’re driving, it’s one of the best ways to build out your know, like, and trust factor. Especially in a world of ai. I mean, how cool was that intro? You [00:10:00] did There were singing, I was dancing, you know, but Sora too.

[00:10:03] Katie Brinkley: Holy cow.

[00:10:05] Katie Brinkley: it’s, it’s insane. Like even video you can’t really trust. However, you can tell when we talk over each other, when I stumble on my words, my hands are going a mile a minute here. I mean, you can tell that things are, we’re building trust right now and. For most businesses, downloads are not going to pay the bills.

[00:10:28] Katie Brinkley: Right. The, the conversations do and we recently had a client sign on with us who’s listened to Rocky Mountain Marketing for four years. Before he signed up to be a, a client, but he knew all about the four post strategy. He knew all the, the, the different conversations I’ve had. He was in alignment.

[00:10:47] Katie Brinkley: He was the perfect client. Like it was the easiest. Say it closing I’ve ever done because he was like, all right, I’m ready to work with you. You know, what’s next steps? Do I, how do, how do we get the social media going? The podcast started, I’d already know I’ve been doing the four post strategy, and like [00:11:00] he was ready to go.

[00:11:01] Katie Brinkley: So when you have the podcast that’s being built as that trust tool and you’re not chasing the virality, you’re saying, what does my ideal client need to hear to take the next step from me? Podcasting is, it’s honestly one of the fastest ways that you are gonna be able to shorten that trust timeline and. But only if you treat it as, as a business asset. Right? Not, not as a hobby. and I think that that’s one of the, the biggest things is that people don’t go in with their podcast and say, okay, this is who I’m talking to. This is, you know, why I have the show. You know, it’s, it’s for thought leadership, it’s for, you know, networking.

[00:11:36] Katie Brinkley: It’s for leads, whatever it is. Like, think about your podcast different than, you know. The Bachelorette podcast that my best friend listens to, she listens to about three of them. That’s a very different end goal than a business owner going in and launching a podcast. And I’d say nine times outta 10. It’s, it’s the messaging that’s, that’s broken or the CTA, not, not the format.

[00:11:58] Conor Brown: So, Jeff, I have a, I [00:12:00] have a follow up with that too. ’cause I know we’re talking all about this and, and. I think Jay Klaus has talked about this a lot recently too, about how the, the podcast is now kind of at the bottom of his funnel, right? Like he has all this other content that he’s acquiring people through.

[00:12:15] Conor Brown: But like Katie, you were saying. People start to listen to the podcast towards the bottom of the funnel. They start to understand who you are and then they’re easier to, to make the sale or, or whatever you want them to do. Linda Dolan in the, in the comments, she says she wants to start a podcast to get larger reach to help more people.

[00:12:35] Conor Brown: And I think that that’s what a lot of people wanna start with. But I think it’s harder now than ever before to grow your podcasts like that, to acquire new people. Cold because you have to convince them to part with time, which is an incredible asset. Right. So how do do you put your podcast and say, this has been a success?

[00:12:56] Conor Brown: What are the metrics that you are looking at now as you’re, [00:13:00] you’re, you’re doing your podcast episodes.

[00:13:02] Katie Brinkley: Yeah, and I think with what, what you’re saying, Conor, you know, people expect podcasting to work like reels right fast and, and podcasting is actually a compounding asset, right? I always say, Give it, you know, six months of consistent strategic episodes, not just random publishing. And you’re going, if you’re going to treat your podcast like part of the sales process, you’re going to see a lot quicker results than just.

[00:13:28] Katie Brinkley: Podcasting, to get the message out there. I mean, my COO and, and co-owner Sean, we just did a podcast. We were doing a series on Rocky Mountain Marketing, where we’re talking about the behind the scenes of what our, how our company runs. And the main purpose for this is to repurpose.

[00:13:46] Katie Brinkley: All of it into marketing materials as part of the sales process. So, you know, hey, you know, it was great speaking with you today. You, you liked this, you had check out Sean. He’s, here’s an episode about how we run the, you know, our project dashboard. So [00:14:00] we’re using it as part of the sales funnel. And so Thinking about it in the long game of like, okay, what’s the purpose behind this episode? Who is it for and why am I spending my time on it? How am I going to use this? Because you could still go back and like, you know, Jeff, so you’ve been on my, on Rocky Mountain Marketing a number of times talking about, you know, different tools and then you came on and talked about AI and I mean. All of those are still really good episodes that you could then go back and be like, Hey, actually I was on Rocky Mountain Marketing talking all about my course. I can go ahead and send some people that episode where we go into detail on it, and that’s another marketing asset for me and for you.

[00:14:38] Jeff Sieh: Yeah. The, the thing about podcasts, especially video podcasts, we’ve talked about this in the past, is so much of the content is repurposable. Like I’m, so we’re trying to do, we’ve been experimenting with putting out a, a short form piece of content almost every day. and it’s all from the, from this show.

[00:14:53] Jeff Sieh: And we have enough content to do that with, like, you think like, oh gosh, that’s a lot. But really if you [00:15:00] get the processes down and the system’s down. Where you can just, you know, you do a show and then, ’cause I have such great guests like Katie, they drop all these bombs, these knowledge bombs that I can pull out and, and, and post and, and you become, even if it’s not you, you know, giving all the knowledge.

[00:15:14] Jeff Sieh: You become a thought leadership because it’s your show. You’re asking the questions, you’re on screen. ’cause I don’t know anything. This is all just like me asking questions. So it’s really great. We’ve got some great comments I wanted to pull up, from our amazing audience. generator podcast says, I use my podcast to educate my clients and other photographers, market my business, sell digital goods, and build community.

[00:15:35] Jeff Sieh: And still growth is difficult. It’s a long-term process, so very, very true. Everything, uh, with podcasting is a. I think Katie mentioned a snowball or a, a long kind of thing. So and Ralph was saying like, treat it as a business. Billy Thorpe says, I wanna be like Joe Rogan.

[00:15:51] Jeff Sieh: Oh boy. Dave Jackson always says, oh, Joe Rogan. Everybody wants a long form podcast. Sean says Podcasts are the middle and bottom of the, funnel tools, [00:16:00] which is very, very true. And then Linda chimed back in saying It’s a business first, and the podcast can show the heart and soul of that. I love that Linda.

[00:16:07] Jeff Sieh: Showing the heart and soul of your business, especially with the rise of ai. I think that’s really, really important. yeah. So, and then our friend Chris Stone from, casted says, clarity, on purpose in serving your community can keep pod podcasters, from being boring.

[00:16:18] Jeff Sieh: Never be boring. and so many people like, Sean says, uh, we just did episode 45. People are wanting larger reach. Uh, like Amy’s saying authority, she wants new clients. It would be great, of course. So, so many different reasons. But, this last question before we move on to the next kind of section, what do you think business owners misunderstand most about the timeline of using a podcast for lead generation?

[00:16:43] Jeff Sieh: Like they’re saying, Hey, I’ve been doing this podcast for a month and I have, it’s been crickets. Like, what do you tell this, the people about that, like the, the actual time from starting a podcast to actually seeing something that impacts your business?

[00:16:55] Katie Brinkley: we did just launch a podcast for one of our clients, and [00:17:00] she’s has, I think, five episodes out and she just reached 500 downloads, which is awesome. but that’s. It’s, I wanna say that that’s really not. The, the, the norm. Because you launch a show and you have to make sure that you’re marketing it, that you’re telling people about it.

[00:17:15] Katie Brinkley: If you’re just, if you launch it and then just say like, all right, apple Podcasts help me out. They’re not gonna do that. So, I mean, you have to make sure that you have a strategy behind telling people that you’re show exists and why they should listen, why, you know, why they should trust you with their most precious asset, which is time, you know?

[00:17:34] Katie Brinkley: And so. Marketing your podcast, I think is one of the, the most important things for if you want to have a successful show. so I think if you are looking for more downloads, or if you wanna just network with people or if you wanna have more leads or know the why behind your show before you hit publish, you know, like, for me, marketing trends now it is 100% to help me with my thought leadership in crafting my next book.

[00:17:59] Katie Brinkley: That’s why I [00:18:00] have the show so I can, I’m already staying up to date on what’s going on on marketing, How can I give this back and really process it? It’s by me having a a podcast. How can I grow my network? It’s by having Rocky Mountain Marketing. I go on there and I network with all the guests.

[00:18:16] Katie Brinkley: I’m the main goal is to have these great conversations with people that I respect in the industry and learn from them and bring that to my audience. So knowing the why is going to help tremendously for the longevity of your show, and I think that. Like what Sean said, the, the beginning and the end of the funnel.

[00:18:35] Katie Brinkley: Like, people come to you because you’re bringing them great content, and then how can you continue repurposing that content out to close the deal? And it’s, it’s by having that strategy in place.

[00:18:47] Jeff Sieh: Mm, very well said.

[00:18:49] Conor Brown: Yeah, seriously, and I think, you know, you hit on something that is an easy transition where we can move into this, this next section. Talking about turning your podcast into social and a [00:19:00] content system, right? Because Katie, you said it perfectly, it’s, it’s all about the marketing, really like the grand scheme of thing.

[00:19:06] Conor Brown: Once you kind of get that muscle memory of how to record, that’s the easy part, right? Like if you’re an expert on the topic that you’re talking about, then speaking about it should come. Relatively natural. It’s about getting the word out there. And I always say podcasters who first start often get, sucked in by the, the field of Dreams syndrome.

[00:19:27] Conor Brown: If you build it, they will come. No, they won’t listen. You have to put it out there and market it. And so much of that is. Letting people know about the most recent episode that you’ve got. So Katie, you’re known for your four post strategy when it comes to social media. How can podcasters use that structure to promote each episode weekly?

[00:19:51] Conor Brown: And I think the biggest thing is without burning.

[00:19:55] Katie Brinkley: Yeah, and I think that it’s, one of the hardest parts of being a podcaster is we spend the [00:20:00] time creating the show, right? And then being asked to then talk about it, it’s like, oh, I just got done creating it and editing it, and now I have to go and create a bunch of content about it. And it feels very overwhelming.

[00:20:13] Katie Brinkley: And it’s kinda like, okay, well. Opus clips. Here you go. Now go ahead and throw it out there. Done, you know, check. But, I mean I’ve, and I’ve, I’ve said this before, but I’ve never gone to Instagram to listen to a podcast,

[00:20:26] Jeff Sieh: Right,

[00:20:26] Katie Brinkley: right? And so how can you get the right people from social media that are, they opened up their social media of choice, whether it’s Facebook, TikTok, Instagram, LinkedIn, they opened that up to be entertained and to kill time.

[00:20:40] Katie Brinkley: Not to, not to listen to a podcast. And so the four post strategy works phenomenally if you have a podcast because even if you only do one podcast episode a month. If you’re doing the four post strategy, you can still create, you know, if you wanted to, you could do four posts a day in this strategy, but I recommend four a [00:21:00] week because then you’re not, you know, burning out and you’re giving people exactly what they want.

[00:21:04] Katie Brinkley: So for those that aren’t familiar with the four post strategy, it’s the awareness to action strategy, so making people problem aware. Then the next post is an elaboration. The third post is a community, and the fourth post is an action. So asking people to leave social media to go listen to your podcast.

[00:21:22] Katie Brinkley: do you want me to explain the four post strategy again

[00:21:24] Katie Brinkley: or, okay.

[00:21:24] Jeff Sieh: yeah, That’s great.

[00:21:25] Katie Brinkley: so the, the, the first post, the awareness post, that’s again making people problem aware. What do you talk about on the episode? So, for example, if you wanted to do it for this episode today on how to use podcasting, how to use a podcast as a business tool, not a hobby.

[00:21:41] Katie Brinkley: you can, the, the awareness post is very easy. It’s just making a bold statement or a unpopular opinion, or sharing a statistic, you know, like you could share. The average podcast lasts only seven episodes. How long have you been podcasting? And it starts a conversation. ’cause the people that have a podcast are gonna start [00:22:00] engaging with the post.

[00:22:00] Katie Brinkley: the people that don’t have a podcast will say, no, I don’t have one. I don’t know what to say. It’s just going to get the ball rolling and it’s going to get your content pushed out in the algorithm in front of the right people. The right people are commenting on it. So then the next post. The algorithm will then show to them.

[00:22:19] Katie Brinkley: So the elaboration post is your thought leadership article or, or post the four takeaways that we talk about in today’s episode. Putting them into long written form because. Everything is, is, but we’re saying here, you can transcribe and say, okay, well, did you know that most podcasters only, make it to episode seven?

[00:22:38] Katie Brinkley: One of the most common reasons is because of burnout and not monetizing. But what if you went in with a different strategy? You know, we, you know, what, if you went in and blah, blah, blah. Take three things that we talk about from today’s episode and put it into, you know, a newsletter or a long Facebook caption.

[00:22:56] Katie Brinkley: Or you could even, on Instagram, make it a carousel post. The third [00:23:00] post is then the community post, which is the storytelling post. So how have you overcome this or helped a client overcome this, or you know, the guests that you have on your show. How have they, solved this or come up with this idea?

[00:23:13] Katie Brinkley: So it’s a storytelling post that’s really going to bring people in and connect with you. So now, so far we’ve made people problem aware. We’ve shown them that we are an expert that they can trust. We’ve, said our story and said, Hey, here’s how we results. And then the last post is the action post and asking people to leave social media to go one step further with you, and the right people will have seen your content.

[00:23:36] Katie Brinkley: Up until this point, because of the algorithm, and they’ve been engaging in it, liking it, spending time reading your article, or you’re reading your caption, and then by the time you get to the, Hey, will you leave social media with me? The right people are going to go ahead, click, download, ask for the link, whatever.

[00:23:54] Katie Brinkley: And you actually are gonna get more downloads that way because you’ve, you’ve had the right people seeing your message [00:24:00] instead of just saying, okay, hopefully the right person sees this.

[00:24:03] Jeff Sieh: Right, right. so I, I love it because so many. You kinda have a mind shift, a mindset shift where it’s Yeah. Did you, yeah. Gosh, I had another vowel movement. Um, so, this what’s live video folks? the, the funny thing, a mindset shift about how you, you go into it, not to go viral, but to actually. What you said was to take people with you off social media, which I think most business people don’t think about that you’re actually doing an ask like at the end of your four post strategy to come with me.

[00:24:37] Jeff Sieh: To, go to my call to action or, you know, go in and sign up for this course or this freebie or whatever. But I think that’s super important that we don’t talk or think about enough is going, Hey, we’re asking you to come off of social where you are and you’re comfortable and, and you’re looking through stuff.

[00:24:52] Jeff Sieh: So I think that is a really key thing. this is a great comment I wanted to bring up by,Brigham. He says, he’s been doing a podcast for over two years, [00:25:00] only about three months ago. Started really getting good traction. what ways have you found to build better attraction?

[00:25:08] Jeff Sieh: Me, it has been brand building, collaboration, and content creation because I love it. And that kind of leads into the next question, Katie, which is, you know, when you’re repurposing these podcast episodes into show social content, what’s the difference between a clip, people scroll past and a clip that actually starts conversations?

[00:25:27] Katie Brinkley: Yeah. Well, I think that if you think about it, clips are typically summaries, right? Clips that start conversations and then answer the question, you know, why should I care? one of the best clips that we use for one of our clients, and it gained him a ton of subscribers on YouTube ’cause it was a YouTube short and I feel, I feel bad, but at the same time it generate, it went semi viral and he got a ton of subscribers from it.

[00:25:52] Katie Brinkley: More people listening to a show and it was him leading up to nothing. So, you know, if you think [00:26:00] about virality, you, you start with, hey, like here’s the problem, and this is what he did. And the clip was him saying, if I would’ve just done this 10 years ago, I would’ve been able to retire by now. But I didn’t even know that this existed yet.

[00:26:14] Katie Brinkley: And that was the whole clip. But we linked that clip to the full episode.

[00:26:19] Jeff Sieh: Right.

[00:26:20] Katie Brinkley: The whole episode. Then people wanted, well what was it? What was the thing? You know? So think about it in, you know, not just giving people all of the information, like giving them a little teaser, like a little appetizer of like, ah, this is so good.

[00:26:34] Katie Brinkley: Lead, lead with tension, you know, and people wanting more, not all the information.

[00:26:40] Jeff Sieh: I think it’s totally true, and I think Jeff’s most recent vowel movement will be a great viral clip that should bring in all the subscribers. That’s just what we’re doing here, right? It’s a tease, Jeff. It’s a tease.

[00:26:51] Jeff Sieh: Yeah. I, I think that one of the funny things is that, my daughter, I know she’s already thinking about how she’s gonna just embarrass me with a short clip with that one, [00:27:00] but, oh, well. so. Conor, do you

[00:27:02] Conor Brown: It’s alright, I got

[00:27:03] Conor Brown: this, I

[00:27:04] Jeff Sieh: Okay. I’m,

[00:27:04] Jeff Sieh: I’m

[00:27:05] Conor Brown: you’re having a moment, a senior moment. Clearly as always, I think Katie, you know, when we’re talking about what we want. Our podcast to be about, like you were talking about, you just started a new one because you’re gonna use it as help writing your, your next book or you’ve done previous ones where it’s a marketing tool, right?

[00:27:22] Conor Brown: Where that you can send people to. But how do we decide what belongs in a podcast? Maybe just the entire show, a podcast episode, and then what belongs in our newsletters, our lead magnets or, or or short form video. Like how do we determine what we can put in the podcast versus what we should put in other content marketing efforts.

[00:27:44] Katie Brinkley: Yeah, and I think that the, for me. And I don’t know, you know, I, I’m curious to hear your guys’, answer on this too, but the podcast is the starting point, so I just, yesterday’s episode for Marketing Trends now was all about, GEO. So the new [00:28:00] SEO. And the reason I did a podcast on it was ’cause I was like, you know, I sure love being able to just go to chat GPT and get a recipe now and not have to go through blogs and scroll for 10 minutes to find the fricking recipe and not like somebody’s, you know what I’m

[00:28:15] Jeff Sieh: story. Yeah, the story they have to tell before the whole thing. Yeah.

[00:28:19] Katie Brinkley: I’m like, yeah, so I mean, like, I love that. And I was like, but what does that mean for the blogger? Because they, I’m still getting there. So anyways, I wanted to know the answer to it. And so I spent the time researching it, and then I was like, okay, well now, now that I know I’m gonna go ahead, record my podcast, and now I need to get this out to my audience.

[00:28:35] Katie Brinkley: So it’s going to be coming out. In my LinkedIn newsletter soon. For those that want to, to read it, you know, it’s not gonna be the full episode, but it’s gonna be the key talking points. I’m also going to link to the episode in YouTube form and in audio form in the newsletter. Then I’m also going to send it out to my email list, a different version that’s formatted.

[00:28:59] Katie Brinkley: So I, [00:29:00] I take that one piece of podcast content and that creates. Everything else for my ecosystem, because it’s really good information. It doesn’t need to just stop at the, you know, after I hit publish on the RSS feed, you know, it’s, it can be on my social, it can be on, you know, my newsletter, it can be on, my, my, my YouTube.

[00:29:20] Katie Brinkley: And I think that with having a show that’s done strategically, it makes all of the rest of the creation very, very easy too. So. I created a, a spreadsheet, like a, a worksheet for a lead magnet based off of one of the things I learned in one of my past marketing trends, now episodes, I was like, oh, well this is actually, this could be really good as a worksheet.

[00:29:39] Katie Brinkley: And, you know, going back into ai, a lot of times if I think an episode’s really good or if it gets a lot of traction and downloads, I will then take that transcript, feed it to AI and say. What from this episode do you think resonated so well with my audience? How could I help them further with the information that I shared in this episode?

[00:29:59] Katie Brinkley: And it will help me [00:30:00] get, generate ideas on potential lead magnets or courses or master classes.

[00:30:05] Jeff Sieh: Mm. I love that. I love that. which I need to do more of myself, but I, I want to kind go back to some of the, the repurposing.

[00:30:12] Katie Brinkley: Mm-hmm.

[00:30:13] Jeff Sieh: Kind of ideas and tools that like you’re using. You mentioned Opus clips, you mentioned, we’ve used Opus clips. I use a repurpose.io to, once we create our clips in the script, we put ’em to that.

[00:30:24] Jeff Sieh: There’s so many repurposing tools now. Where do you think creators and business owners waste the most time? And what should they focus on instead? Because I know we are always looking for tools. I, I fall into that trap. We say, oh, this is gonna save us time. And then we spend a week trying to put it in our workflow and then we’re like, ah, that’s not worth it.

[00:30:42] Jeff Sieh: So what do you think that, we should do with all these new tools? I mean, AI tools are coming out almost every week. So what, what do you do, do you chase after those things to try to save time? Or what do you advise creators to do?

[00:30:54] Katie Brinkley: Well, and I know that this, episode is, sponsored by Ecamm, who I [00:31:00] love. I, I also use a tool called Riverside and they give you a ton of assets directly after recording. I’ve been using them for years. and you get a bunch of the short form videos. You get, you know, trans, you get a whole package of stuff that I then will say, okay.

[00:31:15] Katie Brinkley: What of it from this package is actually good. but it’s not me having to go through an entire episode and be like, God, Jeff, you know, when he said, you know, vowel movement, where was that? In here? Right? It was around the, you know, the 32 minute mark and now I gotta find it I can just type that in and say the words and it’ll take me directly to that clip.

[00:31:35] Katie Brinkley: So I think that it’s repurposing with AI as, as you know, your co-pilot. It makes it a lot easier. I, I repurpose the heck outta my podcasts. and I think that whether it’s part of my, onboarding, so like, we’ll, we’ll send people after they first start on with next step social, we’ll send them a, a drip funnel.

[00:31:56] Katie Brinkley: And they have, you know, here’s, here’s who Katie is, you know, and it’ll [00:32:00] link to a podcast. And then like, here’s one of the tools that we use, like all of this so that they can build that know, like, and trust factor. So I think that repurpose smartly with your content. Use AI as that, that co-pilot, and think about how you can continue using the podcast to build out your authority no matter where people are in your sales funnel.

[00:32:21] Jeff Sieh: So I want to go back a little bit to something you said earlier, which I’m really intrigued about how you’re doing it. I mean, you mentioned the marketing podcast that you’re doing. What was the title again? I’m sorry, I blanked on it.

[00:32:31] Katie Brinkley: Yeah. marketing trends now comes out every Thursday and they’re 10 minutes or less, so.

[00:32:36] Jeff Sieh: So how are you using that in your workflow to write your book? Because I’m really interested, is it, you’re just getting research and then you’re kind of distilling it? Are you, are you looking into see what audiences are, you know, jelling with, and then you’re gonna use that in the book?

[00:32:50] Jeff Sieh: How are you using it in that, in that writing process?

[00:32:52] Katie Brinkley: Yeah, that’s a great question. So, with my marketing trends now, when I wrote the social shift, AI was really [00:33:00] just becoming a little bit more mainstream. It has like a blurb, maybe a paragraph in. You know, the social shift and it is time for a, a new book. And so I wanted to make sure that I was able to bring in what I’m looking at right now and not forget it.

[00:33:16] Katie Brinkley: So whenever I, whenever I have an episode that I’m like, this is really. Good. That’s, I wanna have in my book. I’ll do the research on it. I’ll write out the outline for the podcast, record it, and then I’m feeding it into my GPT to teach it. So as I’m then writing my book, I upload all of those tra, like the PDFs or Google docs or whatever into the GPT and have it read everything and say, okay.

[00:33:45] Katie Brinkley: In this chapter from this podcast episode, is there anything that I said in a podcast episode that would really help this chapter stand out?

[00:33:54] Katie Brinkley: That would, yeah. So I, I’m using it to kind of be that, um, Editor, yeah. so to be the editor that I can [00:34:00] kind of. Brainstorm with, as I’m learning new things, still writing about, you know, the four post strategy and showing up with intention and building community in an AI world.

[00:34:11] Katie Brinkley: Man, I talked about, you know, this new thing. Is it, is it too old now? Is it still relevant? You know, like I know what there, I did a bunch of research in there with some great statistics. did I share any in a past episode? Let’s run that into the GPT. So it’s really getting to know, what. Katie Brinkley and what I’m passionate about, and hopefully creating a great book.

[00:34:32] Jeff Sieh: That’s awesome. And, and one follow up question on book writing, because I’m really, because you’re, you’re busy, like you got kids, you got a family, you’ve got an agency, you’re running, you’re doing two podcasts. When do you work on your book? Like where, when do you find time to actually, is it early in the morning?

[00:34:48] Jeff Sieh: How do, I mean, do you do it once a week? How are you scheduling this book process in the midst of the madness? That is Katie Brinkley.

[00:34:56] Katie Brinkley: well, Fridays, Fridays are my book days. So we were [00:35:00] at CEX, a few months ago and I left feeling so inspired, after hearing Anne Hanley and Joe Pulitz speak about writing books. And I came home and that week I wrote, 10,000 words. so I have a real good runway and now I’m going back through all my marketing trends Now, episodes with the help of my podcast manager, raci, I’m like, Hey, can you get me transcripts to this episode, this episode? And she gets ’em over to me and I’m feeding it to the GPT. So it’s really kind of been going back and forth between feeling inspiration and then going through the library of.

[00:35:32] Katie Brinkley: Knowledge that I’ve talked about previously. and I have a great team. I, I really, the, it’s, it’s not just me at NeXTSTEP Social. There’s a phenomenal team. my co-owner Sean, is amazing and, you know, really handles a lot of the operations. Wave is phenomenal at, you know, client success. So I think that it, and it wasn’t overnight, like finding the right team has really allowed me the space too.

[00:35:57] Katie Brinkley: Have to write this next [00:36:00] book.

[00:36:00] Jeff Sieh: Very cool. Yeah, I just was interested ’cause I’ve been told and I need to work on my book. So anyway. Great stuff.

[00:36:06] Katie Brinkley: Yeah, you do. You do. And I mean, like it from Jeff for me, like it was setting aside an entire day where I’ve typically, I don’t do podcast recordings, but I love you guys so much. Like I, like I don’t do anything on Fridays except for have that for my, my writing

[00:36:20] Jeff Sieh: Yeah. Very cool. Well, thank you for being on the show. Hopefully your

[00:36:23] Jeff Sieh: book won’t suffer. Yeah.

[00:36:25] Conor Brown: Yeah. No, God, I hope not. That would be terrible if it was all because of us. But we, we appreciate you of course, taking time outta your, your writing day to, to come and join us. And I think that that brings up an another good point about finding time to promote your show. Uh, especially like we’ve talked about so much.

[00:36:42] Conor Brown: A lot of the time can go into creating it and coming up with ideas and recording it and edit it. And maybe we’re a solopreneur and, and we’re a team of one with this podcast, so we’re doing all of that stuff and then we also have to promote it. Katie, if a podcaster only had an hour [00:37:00] a week to market their show, what would you tell them to do with that hour?

[00:37:04] Conor Brown: What would you tell them to focus on to really get the most bang for your buck out of that hour?

[00:37:08] Katie Brinkley: use the four post strategy. Because you’re gonna have time left over. Even, if you do the four post strategy for each episode, it’s, once you learn the, the, the format, the system, you, you’re gonna be able to knock out your social media content for the month and, you know, two hours. So I think that the four post strategy kills it.

[00:37:28] Katie Brinkley: If you have a podcast, if you don’t wanna do the four post strategy, you know, I’d say post one. clip that leads people back to your episode. make sure you have a newsletter. having an an email list is so important. I’d say that sending people information every week through their email is one of the best ways to make sure your content gets seen and then engage with your listeners directly.

[00:37:52] Katie Brinkley: So, you know, go into. Facebook groups and have those conversations with your ideal clients so that you can say, Hey, yeah, I [00:38:00] actually have a podcast on this. If you want, I can send you the link. You know, so I think engage with your listeners and your ideal listener directly because, consistency, if you’re consistent with that, with just doing those three things, it’s going to win against being.

[00:38:13] Katie Brinkley: Super complex, right? And if you’re intentionality is everything one, one strong hour a week, it can absolutely move the needle for you in your business.

[00:38:24] Jeff Sieh: Yeah, such great advice and you know, we all, as business owners are swamped for time, so it’s good to. To have somebody give us some clarity on some of this stuff, because it can be overwhelming a little bit. And I’d love your, your four post strategy. the book is, I mean, I know you said some of it’s, you feel like it need to have more ai, but it’s still a really good book.

[00:38:43] Jeff Sieh: Like if you wanna know the four post strategy that we’re talking about, make sure you go to Amazon or Katie site and, and pick up that book. I think I have two copies. I have a digital version and the one she gave me, which is good. So Yeah,

[00:38:54] Katie Brinkley: you were one of the very first people to read my first book, so you have the digital version because you, you’re, you’re quoted [00:39:00] in it now,

[00:39:00] Jeff Sieh: Yes. so well, you know, oh, color me.

[00:39:03] Jeff Sieh: Embarrassed that. I didn’t remember that. But, um, yeah, that’s right. It’s all you need. so I want to, really quick, I want to, before we go to the, our next and final segment, I wanted to talk about, you know, Ecamm, which is great for doing. We’re talking about podcasting and taking clips. That’s what we use.

[00:39:17] Jeff Sieh: You can find out Ecamm dot com slash jeff. Use code Jeff, 15 to say 15% on your first purchase. they are awesome supporters of the show. We’ll be able to do it without them. I appreciate them a ton. But this last section I wanna talk about what Katie has got coming up this podcast masterclass.

[00:39:33] Jeff Sieh: We’ve been talking about podcasting. Throughout this entire show. If you wanna do it right, see how it turns in, you know, the four post strategy we’ve been kind of teasing this entire time, how it works. This, uh, masterclass is going to help cover that. But what is the core promise of this masterclass?

[00:39:48] Jeff Sieh: And by the way, you guys can, get it she made a great link. Katie Brinkley Live slash Jeff Katie Brinkley live slash Jeff, you can sign up for that. It’s super cheap. It’s like, what is it? 47 [00:40:00] bucks.

[00:40:00] Jeff Sieh: For the, the, whole class. So guys, check that out because she’s amazing at what she does.

[00:40:05] Jeff Sieh: But thank you Katie, for getting that link to our audience. really, really cool. But like, what’s, the core promise and why did you decide to do this masterclass?

[00:40:13] Katie Brinkley: Yeah, I think that one podcasting changed my business, changed my life. I come from radio, you know, I used to be a sports broadcaster, so audio’s always been something I’m passionate about, but Everything changed from my business once I launched my show, and I remember thinking when I started Rocky Mountain Marketing, I’m like, God, what am I gonna say about social media every week?

[00:40:36] Katie Brinkley: Like. I, I’ve run outta things already, but here we are. I’ve been going for five years and, you know, just, I think released episode like 4 25 maybe. Anyways, I’ve re released a ton of episodes and that’s the one thing in my business that I have remained extremely consistent in. Even if I’ve had to record an episode while I’m at the airport waiting for my flight, never missed a [00:41:00] week with Rocky Mountain Marketing, and I think that when you. Have a podcast, you get really clear in what your differentiator is, what you bring to the table. Because I wish I could say I was the only social media agency out there, but I’m not the, I’m not even the only social media agency in this building and there’s only, you know, 16 offices.

[00:41:19] Katie Brinkley: So, I mean, this is, this is where it’s, it’s so important to get clear on what your message is, you’re gonna find your community. And community is everything. I love going to Denver events and there’s almost always somebody at, at a Denver event that walks up and says that they listen to the show.

[00:41:35] Katie Brinkley: And it’s really cool to know that it’s helping people in my community. So I think that when you have a show, you build out your thought leadership. You’re going to build out your funnels, you’re going to build out your differentiator. You could then write a book. I got real clear on what my differentiator was because I was talking about social media all the time, and it then led to me wanting to learn a better way to build community and do social [00:42:00] media.

[00:42:00] Katie Brinkley: And then the social shift was written. I mean, now we have lead magnets built around it. It’s, it’s. Become a cornerstone for my, for my business. And, yeah, I think that the reason I wanted to, to have this, this masterclass is I went to a conference and there were so many attendees that, thought that having a podcast, was going to be a giant time suck.

[00:42:21] Katie Brinkley: They didn’t have the tools to get started. They didn’t know, you know, like, well, what would I even talk about? And so the, the launch is for people that, Want, we’re going to figure out your show. we’re going to have more than just a show. You’re gonna have a lead generating asset that’s part of your business strategy.

[00:42:35] Katie Brinkley: because you know, too many business owners just end up burning out, trying to launch or trying to create a show and it has no strategy behind it. And we’re gonna fix the strategy from the get go so that you have success.

[00:42:48] Jeff Sieh: Yeah, I love it. I think that’s great and. Conor, I know you had a follow up. I have a question after you ask yours, so go ahead.

[00:42:54] Conor Brown: Yeah, I think, we kind of touched on it a little bit, Katie, but if someone was to take this masterclass, what are the [00:43:00] top two or three like actionable takeaways participants are gonna walk away with? Is this something for people that are. Already started their show or haven’t started yet, or, or just thinking about dipping their toes into the podcasting waters.

[00:43:14] Conor Brown: What are they gonna get at the end of, of this masterclass?

[00:43:18] Katie Brinkley: It’s for everyone. Honestly, if you’ve launched a show or, are thinking about it, or maybe you’ve have, you know, 163 episodes, what you’re gonna walk away with is a crystal clear message. What a crystal clear show concept that aligns with your offer and your business so that you’re not just recording for years. Saying like, God, why am I doing this? Like, not that, what is the point behind it? So you’re gonna be, have a very clear understanding about why you have your show and who your show is for. so the clarity that you’re gonna walk away with clarity and you’re gonna walk away with a strategy, which I think are the two most important things to podcast success.

[00:43:59] Jeff Sieh: Yeah, and I, [00:44:00] and I think, you know, you’re gonna be learning from somebody who’s done it, what’d you say, five years over? And you’re a broadcaster on top of that. So there’s a lot of like soft skills that Katie has that I’m sure you can pick up on because she’s broadcast for so long. She knows how to hold a conversation, take control of the camera, all sorts of things.

[00:44:16] Jeff Sieh: So, there’s those little things that like, you know, when you go to this class and then even listen to her podcast or watch her on YouTube, make sure you, you’re really kind of. Focusing on what she’s doing, learn from how she’s doing it, because there’s a lot of things that are kind of like, like I said, those soft skills that are really important when you start, you know, talking to a camera for an hour by yourself, or even with, uh, the unsinkable Conor Brown, you know, that’s a skill in itself trying to keep, him in in line.

[00:44:40] Jeff Sieh: But, one of the things that, and I have a friend who does this, and there’s kind of some ways you can think outside of the box too, with podcasting, you don’t have to do it like everybody else. In fact, it’s better if you don’t. He actually goes, and he’s marketer for SaaS companies, that’s his thing.

[00:44:54] Jeff Sieh: Well, he started a podcast where he interviews the head of SaaS agencies and [00:45:00] one, they’re flattered to be on camera and to be asked. But then it’s this soft way, like you mentioned networking earlier, Katie, where he has these people. In, in a, like a, a talk. They’re excited to talk about themselves and before and after the show, he kind of does these soft pitches and he’s landing all these clients because then they want podcasts because they fall in love with being on camera and talking about themselves, you know, and so he’s got this really cool way to get inside of agencies now that were kind of closed off to him before.

[00:45:29] Jeff Sieh: You can’t just, you know, email somebody from LinkedIn and you know, now he has a way to, an excuse to talk to him, which I think is a really genius way to kind of think outside of the box a little bit for podcasting.

[00:45:38] Katie Brinkley: Exactly. Yeah. And it, like you said, like it’s, it’s not going. I’m sure he’s helping a ton of people by that listen to the show, but really these are his, entryway into having a conversation with the decision maker. And if you get to know someone like you, you build a relationship after talking to somebody for an hour, 30 minutes or whatever.

[00:45:59] Katie Brinkley: And [00:46:00] it makes it a lot easier for you to say at the very end, like, yeah, if you really liked this, you know, this is. this is actually what I do and if you ever thought about having a podcast for your business, you know, so it makes it a lot easier than just to show up with like some spammy, you know, LinkedIn message of, Hey, have you been looking to two extra?

[00:46:16] Jeff Sieh: yeah. I was able to go and get a paid gig in the UK because of the podcast I had a guest on. We were talking eventually, she needed a speaker years later and she remembered that. I mean, so the, it’s those kind of things that, you know, you can’t maybe, like, it’s like how do you, give the of a billboard really hard, right?

[00:46:34] Jeff Sieh: Like sometimes podcasting’s in that same way. Like you can’t just like put your finger on like, oh, I got this much traffic and I got this much business. but a lot of times you’ll get these like speaking gigs or you know, clients and all this stuff that comes from having a podcast, which, I know that’s happened to you and it’s Conor as well.

[00:46:51] Jeff Sieh: So, as we wrap up, what in this masterclass, how does it connect to your four post strategy? Because I think a lot of people are going to. They, they come in because they know that you’re the one who came up [00:47:00] with that four post strategy. How does that tie into a podcast and how does that masterclass kind of tie into those, those four posts that you have?

[00:47:07] Katie Brinkley: Yeah, well, I, I always say that the podcast is your, your long form content engine and your social content is how you scale it. So we’re going to learn how to use each episode as the anchor for your entire content ecosystem. And again, that comes from having the strategy and the clarity at the very beginning.

[00:47:29] Katie Brinkley: Before you even launch your show, you’re going to have that strategy and clarity so that everything else in your content ecosystem is aligned with the correct messaging. You know, what the end goals are, the what right CTAs are for each episode, and how you’re gonna promote that. So. The podcast is gonna be the hub of your visibility and not just another show.

[00:47:50] Jeff Sieh: Awesome. And once again, her four post strategy is, out there. There are a lot of people who are imitating it and maybe using some of that philosophy, but Katie [00:48:00] is the one who came up with it. It’s her idea. So if you want it from the source, you wanna make sure you follow Katie Brinkley everywhere.

[00:48:07] Jeff Sieh: Once again, go to Katie Brinkley. live slash Jeff to get that landing page where you can sign up for this masterclass of podcasting. I’m sure it’s gonna be chockfull of value, but Katie, anything else you wanna tell us? where can they find your show? Where can they subscribe to listen your newsletter?

[00:48:23] Jeff Sieh: Where can they find out all about the amazing Katie Brink?

[00:48:27] Katie Brinkley: Yeah. Well, uh, first of all, thanks again guys. Like, I love joining you on your show. You guys are so awesome. and you bring great content every single week. Do my best to tune in every week and, I always learn something new. So thank you for bringing such great content out to your audience. if you want to connect with me, go to katie brinkley.com and you can choose your own adventure.

[00:48:48] Katie Brinkley: From there, you can connect with the agency From there, you can listen to marketing trends now. but yeah, katie brinkley.com choose your own adventure and hopefully we can, continue the conversations.

[00:48:58] Jeff Sieh: Awesome. Well, Katie, thank [00:49:00] you so much for being on the show once again, where can people find the amazing unsinkable Conor Brown?

[00:49:05] Conor Brown: You can find me at Vacation Kingdoms and the newly redesigned vacation kingdoms.com, which Jeff gave some feedback on. Check that out. like Jeff said at the top of the show, I just got back from a very special, cruise on the brand new Disney Destiny before. Anyone else was able to sail on it. So follow me at Vacation Kingdoms on Instagram and TikTok.

[00:49:26] Conor Brown: I’m recapping everything, and if you want to sail on the Disney Destiny, reach out to me and I can get you some onboard credit for drinks for Bingo, for all the fun stuff. So vacation kingdoms.com for all of it.

[00:49:39] Jeff Sieh: Yes, Conor is amazing and you guys are amazing. Thank you to Sean Brigham, Linda, Uh, Steve. Ralph, everybody who showed up today, with the great comments, we appreciate you. We’ll be able to do the show without you and for our amazing sponsor, Ecamm, find out more about them at Ecamm dot com slash jeff.

[00:49:54] Jeff Sieh: You can save 15% by using Jeff 15 and check out. And with that, thank you [00:50:00] guys so much. This was amazing. I could talk about podcasting all day, but you know, she’s gotta go write a book, so I appreciate you guys. We’ll see you guys later. Thanks for watching. Bye everybody.