SHOW TRANSCRIPT

This transcript is automatically generated by Descript.  Any errors or omissions are unintentional.

[00:00:00] Jeff Sieh: Hello folks. Welcome to Creator News Live. I’m Jeff c and you’re not. And this is the show that keeps you up to date on what’s happening in the creator economy and so much more.

[00:00:10] Jeff Sieh: Have you ever wondered what it really takes to turn a simple live stream into a steady source of leads and clients? Maybe you’re curious on how live video can cut through the noise when AI generated content is everywhere. Or maybe you’re ready to build an audience that you truly own, no matter which platform you stream on.

[00:00:27] Jeff Sieh: If those questions resonate with you, well, you’re gonna love today’s episode. Our guest, Tanya Smith, is a video strategist and business coach who helps service-based entrepreneurs move from silence to sales through her stream. Like a boss framework, Tanya’s will share her journey, her systems, and the proven method she uses to make live Streaming simple, sustainable, and profitable.

[00:00:49] Jeff Sieh: So, sit back, clear schedule, clear your mind, and get ready for this week’s episode of Creator News Live. Tanya, how are you doing today?

[00:00:57] Tanya Smith: I am doing great and excited to be here with [00:01:00] you, Jeff, as always.

[00:01:01] Jeff Sieh: Oh, this, it is been too long in the making. Uh, we’ve had you on before, but it’s been a while, so I’m so excited to dive in. We have been doing something really fun with our guests. I talked about it a little bit last week at eam m’s. training that I did most of the week.

[00:01:14] Jeff Sieh: Uh, I’ve been making these little audio introductions for people and I have one for you, so I’m gonna go ahead and, and show you that. And here we go. There you go. Your very

[00:01:41] Tanya Smith: my.

[00:01:41] Jeff Sieh: opening shingle. So. Uh, usually I, I have a little bit more animation, but like with everything that happened last week, I didn’t get to put together a whole package, but you get the idea. So, if you’re wondering how I did that, you can always go back and watch, the training that I did for the workshop.

[00:01:58] Jeff Sieh: You can go to [00:02:00] jeffy.com/workshop. It’s still up there for a couple more days, I believe, with my palace over at Ecamm. And by the way, they’re the ones who sponsor this show. You can find out more about them at Ecamm dot com slash jeff, and you can save 15% on your first purchase, by using the code. Jeff, 15.

[00:02:13] Jeff Sieh: But enough about me. Crickets to cash. Tanya, this is, uh, gonna be a, I love that. I think you said it on like deal casters or somebody’s show. I just thought that was very, very clever. The crickets to cash. Uh, I showed that animation to my wife and she really thought that was pretty fun. So, um,

[00:02:30] Tanya Smith: Yes.

[00:02:30] Jeff Sieh: so very, very cool.

[00:02:31] Jeff Sieh: I do wanna ask our audience as we get into this first section about live Streaming for leads. Is for you guys watching right now, like what benefit have you seen from doing live streams, yourself or just watching them participating in them? So if you haven’t gone live yet, like what’s the biggest thing holding you back?

[00:02:50] Jeff Sieh: I know Ralph is getting ready to do his own live show, but for some of you who are thinking, I don’t know what’s stopping you from doing your own live show, I’d love to know. Let us [00:03:00] know in the comments as we get going on this section. So Tanya, I wanted to know, like in your early live streams, you mentioned sometimes that no one would show up because it was crickets, right?

[00:03:10] Jeff Sieh: Like nobody was there. But now you help people go from like crickets to cash. So what mindset or strategies kind of help push you through those early kind of silent streams that you were on to like turn a tiny live audience into really leads and clients over time?

[00:03:29] Tanya Smith: Gosh, it was such a, it was really a journey. one of the things that I think was a big deal for me is to get over the fact that, that, first of all, it wasn’t about me. Okay. Because when I made it about me, then it was easy to not show up. When I made it about, oh my goodness, I don’t look right or, you know, something’s wrong with me, then I didn’t show up.

[00:03:56] Tanya Smith: What I realized is that I would go live, [00:04:00] Jeff and I would get ready to delete the stream.

[00:04:04] Jeff Sieh: Yeah.

[00:04:05] Tanya Smith: And then someone would send a note and say, wait, hey, um, I’m getting ready to watch the replay. Or I watched the replay. ’cause you know, I’d look at my numbers 24 hours, 48 hours a couple of days down, and I would see that people were watching the replay and people were reaching out when I didn’t show up, because there were times I just said, Hmm.

[00:04:25] Tanya Smith: I’m just not, I’m not gonna do it. I’m not feeling it. And when I recognized that they were saying things like the one thing you said gave me a great idea,

[00:04:35] Tanya Smith: or the one thing you said helped to support me to get through this moment, the one thing you said helped me to show up on my own camera.

[00:04:44] Jeff Sieh: Mm-hmm.

[00:04:45] Tanya Smith: I realized, okay, it’s not really about me at all.

[00:04:48] Tanya Smith: It’s about even if I can make an impact to one person or for one person, I need to keep showing up. So consistency and getting past the whole me, me, me [00:05:00] is what I think in the early days kept me going.

[00:05:04] Jeff Sieh: Mm. You, you mentioned something that I want you to kind of speak on a little bit. As you talked about the replay players, uh, like the viewers afterwards, after you, you’ve gone live. Can you talk about how important that is and even like putting your show together for that? Because a lot of people, I remember when I first started too, there would be like nobody there.

[00:05:22] Jeff Sieh: Like, and I would actually, I would have my friends come in and be like, plants, like it, like a magician has like the thing. but the, the replay, I was like, oh, people are watching the replay. Like it wasn’t convenient for them to watch live. Can you talk a little bit about that and the importance of, of going live that way?

[00:05:38] Tanya Smith: Yeah, because especially early on, you’re not going to understand what the, the rhythm is for yourself. You don’t know when people are actually showing up, when they’re not showing up, like you’re not going to have the timing of your niche Sometimes you will. I, I don’t know. There may be people who have done the deep dives and studies and researched, Right, But at the time I just was [00:06:00] experimenting. And so I do wanna give that tip and say a lot of it is one big experiment. So I think that, from a replay standpoint, what you’re gonna want to watch for is as you, whatever timeframe you pick. You are gonna wanna watch and see who is showing up live at what time of the, you know, in the stream, are they showing up? are you seeing a replay rhythm? Are you seeing that there’s a specific block of time that people are showing up for the replay? But don’t get too caught up in this idea of the best time.

[00:06:33] Tanya Smith: I know we love the numbers, I get it, but we also have a life

[00:06:38] Jeff Sieh: right, right,

[00:06:40] Tanya Smith: And I’m just, I mean, I’m in that, that moment right.

[00:06:42] Tanya Smith: now, Jeff, where life to me is way more important than some of the other things. But pay attention to this, the timing, and if there’s a particular time block, maybe you switch it up a little bit and see, okay, maybe more people are showing up at six.

[00:06:57] Tanya Smith: Because originally I was going live in the [00:07:00] mornings. I was going live at like seven or something, six or 7:00 AM and then I realized more people were showing up for the replay around six or 7:00 PM

[00:07:10] Jeff Sieh: Oh, okay.

[00:07:11] Tanya Smith: and actually that was doable and I,

[00:07:13] Tanya Smith: found this perfect marriage between when they were showing up and when I knew I had energy to put on a show.

[00:07:21] Jeff Sieh: Mm-hmm. And I think too, the consistency, like we, it’s like I’ve even had guests saying like, Hey, I can’t do it on Fridays. I’m like, well, that’s when we do it. Like that’s, you know, because we have trained the audience now that, you know, I, I think that on Fridays at 10, everybody knows this shows and that kind of helps with the, if they miss it, they know they can go back to the replay.

[00:07:39] Jeff Sieh: If they wanna watch it live, they can tune in. ’cause I know you do also, it’s a podcast. You kind of, you were like me, you repurposed it everywhere. So, have you found like the people who like listen to your podcast eventually maybe kind of trickle in because they wanna be a part of a live. Show, maybe it’s a subject or something like that.

[00:07:55] Tanya Smith: Yes. Yes, absolutely. And and I wanna hit that plus the whole idea of this [00:08:00] replay thing. Replay value is super important because you’re right, you can’t connect with everybody at the exact time, but if you’ve given them this understanding of what your schedule’s going to be, they will come. And they’ll know that.

[00:08:14] Tanya Smith: you already have one in the hopper.

[00:08:16] Tanya Smith: If you’re sending out notifications, if you’re letting them know through email, if you’re putting something in social media to let them know the win, you’re more likely to get replays. But you also need to pay attention to the replays for the value of the comments and engage with them. So let me say that first, but then going back to, the consistency on That certain day is super, super important. I see somebody putting in there, I’ve been thinking of going live on Fridays. You just gotta test it out and see what’s going to work for you. and I see somebody saying, how do you find the.

[00:08:44] Tanya Smith: best time? Yeah.

[00:08:45] Tanya Smith: I love that.

[00:08:46] Tanya Smith: I have the option of experimenting and I didn’t go live last night, Jeff.

[00:08:53] Jeff Sieh: Mm-hmm.

[00:08:53] Tanya Smith: Because I literally didn’t have the bandwidth.

[00:08:56] Jeff Sieh: Right.

[00:08:57] Tanya Smith: Can I be honest? so I’m gonna [00:09:00] say you can put your content out there and you can tell people when you’re going to be live, but at the same time, you need to make sure that you’re acknowledging your, your inner self and those levels of emotion and wellbeing.

[00:09:13] Tanya Smith: They are super important. But at the same time, you need to communicate with folks, Right. Communicate with them. There is a perfect blending of, once you’ve built up that consistency, when you stay consistent long enough and you’ve built credibility, you then begin to have the trust of your audience so that.

[00:09:34] Tanya Smith: Then you can say, you know what? I’m not gonna be live on Thursday, but I,

[00:09:39] Tanya Smith: am going live on Friday with Jeff, and you should come and hang out.

[00:09:43] Jeff Sieh: right, right, right.

[00:09:44] Tanya Smith: And so because they trust you, because you’ve been doing it and you’ve built that consistency currency by showing up regularly, they’re more likely to come and to pay attention at the time that you’ve shared.

[00:09:56] Jeff Sieh: Yeah. There’s a thing that I, I just, I read it and then I [00:10:00] shared it last week at Ecamm training. Justin Welsh has said this, that he talked about the difference between consistency and commitment. And so like, when I first started, consistency was really like, I think we went for a year or so, like ev, except for like maybe Christmas every Friday.

[00:10:14] Jeff Sieh: Right. Now it’s moved from consistency to committed. People know I’m committed to the show. Now I may be at a conference and I can’t make it, and I tell people and they forgive me, but that’s because I’ve been consistent. Now that they know that I’m committed to the show, it’s still gonna go on. It’s not gonna, I’m not gonna stop it for a month or something.

[00:10:32] Jeff Sieh: Uh, they know that I’m committed to it. So I think that’s really important to, as a mind shift, a mind set shift to going to like from, you know, consistent to committed, which is pretty much

[00:10:43] Tanya Smith: love that.

[00:10:44] Jeff Sieh: Yeah. Yeah. So

[00:10:45] Tanya Smith: because you’re building up the currency. If you haven’t done the consistency, if you haven’t done that and you’re just starting, you can’t expect that people are going to commit or assume that you’re committed to being on.

[00:10:56] Jeff Sieh: Yeah.

[00:10:57] Tanya Smith: So you do have to start somewhere and give yourself a runway. I [00:11:00] love that. I

[00:11:00] Jeff Sieh: yeah, I totally, I totally get it. And it’s so, like, Ralph, you’re getting ready to start a show like. M try to plan it before you start trying to figure out what time, like do it consistent for a certain amount of time. Then you can build up, you know, to that commitment we were just talking about. So a couple of questions I want to, uh, bring up here.

[00:11:18] Jeff Sieh: when I asked the biggest benefit of going live, Ralph says, biggest benefit for me was to gain confidence on camera. And that’s why I’m going to start doing it again. I’m afraid nobody will show, but I’m good at talking to myself. Yeah, sometimes you’re talking into the ether. I get it, Ralph, that we’ve all been there.

[00:11:32] Jeff Sieh: I know Tanya’s been the same way. and then we’ve got, um, of course our friend, uh, Chris Stone Sand, Tanya Smith is the best.

[00:11:39] Tanya Smith: it’s Chris.

[00:11:40] Jeff Sieh: Chris is amazing. He, he’s a big supporter of the show.

[00:11:44] Jeff Sieh: And then, Evie says, interesting question because I intend to go live today. What stops me from consistently going live is planning my content, not being sure what to speak about.

[00:11:52] Jeff Sieh: The other excuse is silly, but it’s my hair. My hair does not look right. I hesitate, Hey, if I can look at me, like if I can go [00:12:00] live every Friday. You’ve got it made. Uh, but talk about that a little bit to what she, her question is like, planning content, like how do you, ’cause you have a podcast most of the time, a weekly show.

[00:12:11] Jeff Sieh: How do you plan content? Do you batch it out? That’s a great question.

[00:12:15] Tanya Smith: That is a great question. and I.

[00:12:17] Tanya Smith: have given myself the Grace because I’ve built that currency Right, of consistency. I’ve given myself the Grace to move into a different season for my Streaming. So I’m gonna say two things. One, definitely when it comes to content planning. There are foundational things that you should be doing for your business.

[00:12:37] Tanya Smith: And Evie, I know you, so I know you have this foundation, but I’m gonna speak to other people who don’t yet have it. The foundational piece of you going live and having a plan for your content is that you understand what your mastery is, who your market is, the target audience, what your message is, and what your method is.

[00:12:59] Tanya Smith: [00:13:00] So what’s the framework or the tool or the. Transformational process that gets people from point A to point G or wherever they are, right.

[00:13:08] Tanya Smith: Wherever you’re trying to get them to with your business or your content. if you’ve got that foundation, you can then begin to build a content plan. I’ve done a whole, a whole lot of speaking engagements and series around a 90 day plan, but when you have that plan, that’s part one. Part two is really being comfortable in your own skin. When you do understand your mastery and what it is you’re an expert in, you understand your niche, you understand what the problems and the pain points are of your audience that you’ve chosen to speak to. When you get that and when you’re listening.

[00:13:46] Tanya Smith: You’re paying attention to what they’re saying in the comments, what they’re saying, even outside of your stream, because they’re in discussion forums and there are other places, and you’re listening. When you have your listening ears on, you’ll then begin to plant seeds for the [00:14:00] content that you’re going to create.

[00:14:01] Tanya Smith: And sometimes it literally is just spiritually.

[00:14:04] Jeff Sieh: Mm-hmm.

[00:14:04] Tanya Smith: Founded, Right, Sometimes you’re gonna jump on in the moment because some type of trend has happened, especially in this world of AI and fast-paced technology. Something’s gonna pop up in the news, and you’re gonna say, the thing that I connect to with that particular topic is this angle, and I need to share this.

[00:14:23] Tanya Smith: And you’re gonna jump on and you’re gonna share it in that moment, and it may not be Thursday at 6:00 PM Central. right,

[00:14:30] Tanya Smith: So I think that there’s two parts to the planning. I do love structure, so I do like to build my structure of the content I’m talking about on a foundation of pillars, the content pillars based on that framework I just shared with you.

[00:14:46] Tanya Smith: But then I also now am just more open to paying attention so that I can chime in to the conversation.

[00:14:53] Jeff Sieh: Yeah. My friend, Mike Alton calls that news jacking, like when he sees something like, so, like for me, uh, [00:15:00] nano banana was a big thing that came out. Like, you know, it’s the new thing, new AI tool, everybody’s talking about it. So it makes sense. ’cause I do a lot of. AI image stuff to talk about it. So, uh, I think that’s, that’s really important too.

[00:15:11] Jeff Sieh: There’s some great question. There’s another great question I wanted to pull up, here from Sarah. It says if, oh, it’s just more of a comment if you’ve had a real message with substance, you know, that fit, that audience will watch. I think that’s really, really true. ’cause some people don’t want know about the newest AI tools, but they may wanna know how to do a newsletter better, or they might may wanna learn live Streaming from Tanya.

[00:15:29] Jeff Sieh: Like, that’s why I had her on the show. So I think knowing that is, is really important to, to kick off and about your idea about pillars. Um, I mean that’s kind of, we have three, we have like three sections. Sometimes we don’t get to of

[00:15:41] Tanya Smith: Mm-hmm.

[00:15:41] Jeff Sieh: but we have those on our show. It makes it easier for repurposing.

[00:15:44] Jeff Sieh: So I love what you said about, you know, structure, having a structure that, that feels good to you, the way you work. This is the way we’ve done it for so long, it’s just kind of second nature. And so I think as you start kind of going through those reps, it, it really, really does help. But that’s kind of a great transition to [00:16:00] something I wanted to bring up next is like, chiming in on the trends or the news or whatever is great, but we’re doing this, it’s more than a hobby for both you and me.

[00:16:10] Jeff Sieh: There’s a reason we do this is to, we have to make money. So one of the things that can kind of hard for new people to, to understand or to do correctly is selling when you’re live. cause you’ve said one reason that you love live Streaming is that in real time you can be selling promoting. but more than that, you said, I’m connecting and making a sale as a natural extension of the conversation.

[00:16:32] Jeff Sieh: So how do you weave in promos or offers during a live stream without feeling like salesy? Do you have any tips for like, turning, engage viewer into a lead or client during that live show?

[00:16:45] Tanya Smith: Yeah. Um, and this is kind of one of those things that ends up stopping people for real. Like they get a, they’re afraid because I don’t wanna sound salesy and I don’t wanna tell people first. It starts with what you, you initially started asking me questions in regards to [00:17:00] mindset and shifting, and I think.

[00:17:02] Tanya Smith: That, that’s where everything begins, y’all. So when you think about your mindset around your offers. of all, do you have any offers?

[00:17:12] Jeff Sieh: Right.

[00:17:13] Jeff Sieh: Right,

[00:17:13] Tanya Smith: So, so when I talk about the Whole Boss framework, which is my, that’s my main pillar of, for everything that I talk about, the offer based content is the second is the O in the boss, right.

[00:17:25] Tanya Smith: The B is the brand, which we just talked a little bit about. If you are going to sell on your live streams, first of all, having that foundation of the, you know, the brand is gonna be key, but then second of all, being clear on what your offers are. Like how do these offers tie into the content that you’re actually sharing and delivering?

[00:17:45] Tanya Smith: And so what I like to teach is this idea of reverse engineering. From your offers to create the live stream content and conversation that you’re, you’re sharing, Right,

[00:17:56] Tanya Smith: And if you do that, it makes it, it’s a much [00:18:00] easier connect from, Hey, I’m talking about guest interviews, and by the way, I have a workshop coming up.

[00:18:09] Tanya Smith: That teaches you how to be, you know, how to deliver a really great guest interview and how to be a great host. And I have worksheets and I’ve got templates and I’ve got, et cetera, right.

[00:18:20] Tanya Smith: So then while you’re doing your live stream, you’re delivering your live stream, you’re seeding throughout that conversation.

[00:18:27] Tanya Smith: yeah. I’ve got this thing that is coming up. I’ll tell you about it towards the end. You wanna be careful that you don’t. Send people the link at the very beginning, I made that mistake a lot because they end up leaving your show and they go and start diving through your sales page or or what, your landing page. Mm-hmm.

[00:18:46] Tanya Smith: But somewhere towards the middle. And then definitely towards the end, you’re gonna make sure you have that really clear call to action that’s leading people to the offer.

[00:18:55] Jeff Sieh: Mm-hmm.

[00:18:56] Tanya Smith: that again, that means you gotta do the work to have some offers. And [00:19:00] what I hear Jeff a lot is that many creators, and I’m doing air quotes because sometimes people prefer to adopt that label.

[00:19:08] Tanya Smith: I’m a creator, and that’s a little bit different than being a strategist or a coach or a consultant who’s delivering a service, Right.

[00:19:16] Tanya Smith: So if you’re a creator and you’re not necessarily providing strategy and, and those things, maybe your monetization is from sponsorships and brand collaborations and all that, but if you’re a coach like me, if you’re a strategist, a consultant, and you’re providing services, you need to be clear about what your offers of service are.

[00:19:35] Tanya Smith: That is what’s going to make it easier. And as you quoted me. That makes your live stream simply an extension of a conversation. Your sale is an extension of what you’re already talking about.

[00:19:48] Jeff Sieh: Yeah. I also see a lot of beginning live streamers. They wanna make money like right outta the gate. Like that’s, you know, and, and you can tell, especially like interview shows that they’re just waiting to do their [00:20:00] promo and they’re barely listening to who they’re talking to. Um, and I, and also I think it’s important, one, you have to believe in what you’re selling, right?

[00:20:07] Jeff Sieh: Like if you have client, you have services like coaching, you better believe that you can really make transformation and not just slap it on something to make money. ’cause people can sniff that out. And if you’re doing a, so like, you know, if you guys watch this show at all, it’s sponsored by Ecamm because I love Ecamm.

[00:20:22] Jeff Sieh: I’ve loved them since before they were a sponsor. And I try to weave that in. I make jokes about it. I’m like, okay, here’s, you know, it’s, it’s built into the show. It’s very organic. It’s, and also like every post I put out, I even say, this is powered by Ecamm. And those little links, even in the social post, they click and convert.

[00:20:42] Jeff Sieh: So you have to test and try things. I’ve never had anybody say, why are you putting us like a link in every post that you do? I’m like, they don’t care. Uh, but it works. And so you have to experiment. You have to be very transparent and I think you really have to believe in, in what you, are selling.

[00:20:57] Jeff Sieh: ’cause a

[00:20:57] Tanya Smith: You’re right.

[00:20:58] Jeff Sieh: don’t, so.

[00:20:59] Tanya Smith: Yeah, if you [00:21:00] don’t believe in it, and by the way, this is a great, connection point for those who are relying on AI to tell you who you are and what you know.

[00:21:09] Tanya Smith: you’re relying on AI to be the expert right.

[00:21:13] Tanya Smith: for you, when you’re creating these programs, it’s easy to plug in and say, Hey, give me a course on such and such.

[00:21:19] Tanya Smith: I wanna teach this. But if you haven’t taken the time to really know it, you don’t have the experience, you don’t have the wisdom, you don’t have the stories, you can’t deliver on the promise. If you can’t do that. You’re Right. Jeff, you’re gonna come across as well. You know, I’m kind of selling this thing and I’m hoping it’s gonna work out.

[00:21:39] Jeff Sieh: Yeah. And you could tell those people, they’re like, okay, I know what you’re doing there. it’s almost like the, like when you go to a webinar for training, you know, the last 30 minutes you’re gonna get pitched to, and everybody bails. So I’m like, why don’t you just weave it into the entire webinar instead of doing this?

[00:21:54] Jeff Sieh: Anyway, um, that’s, I’ll get off my high horse. We got some great, uh, comments and questions. Sarah says, [00:22:00] love that sales method. It feels more like you’re offering more value to continue the conversation and sharing rather than pushing sales. Yes, that is so true. Sarah and, um, so many other people, uh, chiming in.

[00:22:11] Jeff Sieh: Evie says, I intend to go live today at 1:00 PM Eastern to host my fab, financially free and fantastic fryer flow. That’s a lot of Fs right there. So yes, do it, be consistent. That’s very, very awesome. and um, Bob says, AI is an amplifier, not a substitute for expertise. Oh, preach Bob. That is great.

[00:22:29] Tanya Smith: and Bob knows Bob, the teacher Sparks in the house, y’all. Mm-hmm.

[00:22:33] Jeff Sieh: cool. So, one of the thing, and, and we, we were actually talking about this actually before the show, but, you know, your approach turns live videos into revenue without really chasing those trends or burning out. But what do so many entrepreneurs get wrong when they’re trying to get clients from live streams?

[00:22:54] Jeff Sieh: Like we talked about the two pushy sales. are there any other common mistakes like, you know, maybe obsessing [00:23:00] over vanity metrics? Or jumping on every new feature. What, what actually moves the needle for creators, coaches, solepreneur, business owners in live video? Like what do you, what have you seen that actually moves it, the needle?

[00:23:16] Jeff Sieh: When, when, ’cause you’ve been doing this a long time. Like me.

[00:23:19] Tanya Smith: I think that, this is another really important one. All of these questions are so essential. I think that what moves the needle is that you remember that it is about connection. The biggest gem that you get from live Streaming. Isn’t, Hey, I’m showing up on LinkedIn. I’m showing up on YouTube. I’m on fa, I’m on all the channels, Right.

[00:23:42] Tanya Smith: Even though that’s the question I always get is where should I stream? Should I be on all the st? You know? And they ask that. The biggest thing that you should focus on is how am I engaging and making a nurtured connection and a relationship? How am I building [00:24:00] relationship? The people who are in the audience in this space.

[00:24:03] Tanya Smith: So yes, I go live on LinkedIn, I go live on Facebook. I go live on all these different spaces, but I’m also a live stream coach. That may not be the path for you. If your people and where you like to spend time and where you like to nurture your audience and where you know your audience, your target market is, is LinkedIn.

[00:24:24] Tanya Smith: Or if you know they’re on Facebook. ’cause I know a lot of people talk about leaving Facebook, Right.

[00:24:30] Tanya Smith: But you know that your people are there if you know that. Then go live there. But don’t just go live. Talk to the people, engage with them after the show, get into those comments and acknowledge and say, Hey, I missed this during the live, but I wanted to make sure you know, I saw you and I’m answering your question.

[00:24:50] Tanya Smith: Go back into YouTube after the fact and respond to people.

[00:24:55] Jeff Sieh: Hmm.

[00:24:55] Tanya Smith: gotta build the connection and nurture the relationship that is the [00:25:00] most effective way. And that’s the thing that I see sometimes is missing Jeff, is that people are so set on the, the technical, the technical aspects of it. Do I have the Right, gear?

[00:25:11] Tanya Smith: Do do I need to go buy a $1,500 camera? Like

[00:25:15] Jeff Sieh: right. Right.

[00:25:16] Tanya Smith: I just want you to have fun and enjoy the process. And meet people and network, and I’m an introvert, so I’m not a huge networker, I’m just gonna be honest. But I have learned to have deeper conversations. For me, it’s more about depth and not as much the breadth.

[00:25:34] Tanya Smith: Okay. For you that are extroverts. For you, it might be, Hey, I want the quantity. I want more people, and maybe less of the deep conversation. But however you build whatever your personality is, which I think is important too, use that to build relationships.

[00:25:53] Jeff Sieh: Yeah. I I, I love everything you just said. One of the things I will say, on this same, you know, live [00:26:00] Streaming for leads is learn how to do, and practice like pulling up comments. ’cause people love to see themselves and their questions on screen. And it’s not a hack. You’re not trying to spam stuff.

[00:26:13] Jeff Sieh: But it’s building that relationship, what you were just talking about that I was able to bring up Ralph’s avatar and his question. People will stay around the entire show if they have a chance to maybe have their question answered or see their face on the screen. And it’s like, it’s, it says grit and growth business.

[00:26:29] Jeff Sieh: But Ralph has been in my thing so much. I know it’s him, like I could tell by his face. And that relationship comes from being live and acknowledging people and learning how to pull up comments. So otherwise, just do a YouTube video. ’cause I’m like, pull up people’s comments, talk to them on the live stream, if you stress about the tech prac, I used to go live into a private Facebook group just so I could practice pressing buttons because I would, it takes some skill like you have to do that.

[00:26:56] Jeff Sieh: and see, Ralph says, uh, I, he, I love to [00:27:00] see myself, Jeff. That’s awesome. So very good. and Evie said, you said the right word, connecting connections. and Ralph has a great point here when you’re talking about these metrics. He says, as a business coach, I’ll tell you that vanity metrics are really getting in the way of profit for many people.

[00:27:12] Jeff Sieh: I’m seeing it every day in my practice. Clicks do not equal cash.

[00:27:16] Tanya Smith: that’s

[00:27:16] Jeff Sieh: If you look at my, if you look at my channels, I don’t, I’m not a huge, I haven’t got a silver play button, but I put two kids through college. I’ve been in this space for over 20 years, and I’ve survived. So you don’t have to have these vanity metrics and the big things.

[00:27:32] Jeff Sieh: You just have to connect with the right people. So you

[00:27:34] Tanya Smith: I always say that likes don’t pay the light bill.

[00:27:37] Jeff Sieh: That’s right. They don’t,

[00:27:39] Tanya Smith: They just don’t, they don’t keep your lights on. So it’s important to definitely look at what, what matters more. And to me, the engagement factor, especially right now, people want to interact with real people.

[00:27:51] Jeff Sieh: Mm-hmm.

[00:27:52] Tanya Smith: Because we’re seeing a lot of bots and AI and all of that, which I love.

[00:27:55] Tanya Smith: I’m actually, you know, certified as an AI consultant. I get all of that. But I [00:28:00] think that nothing will ever beat human interaction. And you have to emphasize that no matter what type of service program product that you’re offering, you’ve gotta emphasize the human interaction and make sure you’re building your personal library of, of people resources.

[00:28:20] Jeff Sieh: Yeah. We’ve got some great comments in the chat. Bob says, posting the comments is a great sign of gratitude for their attendance and particularly while timed deliberate ways break up the monologue. That’s a great, comment there, Bob. And then Sarah says, it does take skill. That’s why I’m a guest on Livestreams for now, and I practice using live stream software by using it for prerecorded videos on my own.

[00:28:41] Jeff Sieh: That is a great, um,

[00:28:43] Tanya Smith: Perfect. Sarah.

[00:28:44] Jeff Sieh: well. Yeah. And, James, good old James Hicks is, keep putting in the reps your community. The right community will come and, yeah, and so, and Evie said so true. I listen to connected with Mari Smith. Live so long that she started recognizing me and we finally collect on Zoom.[00:29:00]

[00:29:00] Jeff Sieh: That’s gonna, seriously, that is a great way. I did the same thing way back in the day. Uh, that’s how I got noticed by Guy Kawasaki. And now we do his podcast. I mean, you can trace that back all the way to Google. Plus making a thoughtful comment all the way back all those years ago. I do wanna ask you this question about you.

[00:29:19] Jeff Sieh: You’ve talked about a little bit about your, systems, and I think that is very important. You don’t have to go crazy on the systems, but I know you have one, you mentioned your boss method, but, can you share an example of a smart system or a process that you’ve built in to turn like those weekly live streams and your, kind of, your podcast live stream into a, a steady lead pipeline for, for instance, like repurposing videos into like emails.

[00:29:44] Jeff Sieh: What, whatever you’re using right now, I’d love to know a little bit more about your process.

[00:29:48] Tanya Smith: Yeah, and this is actually morphing in the moment, right? It’s morphing as we speak, but one of the things that I do is instantly, so first of all, I look at my live stream in three parts. So [00:30:00] there’s the prep. There’s the production and then there’s the promotion, right? And the promotion is where you’re repurposing, that’s where you’re taking it and you’re taking that production that you’ve recorded.

[00:30:12] Tanya Smith: ’cause you now have, for instance, in my case, I use E Camm as well. E camm in the house. Hey. and I use the isolated videos. So that is the videos that are. Clean, they don’t have all the graphics and things on them. You can actually record both an isolated video and your beautiful, um, pretty version at the same time.

[00:30:35] Tanya Smith: So I actually upload the video after I’m done to a couple of different places. I upload that video over into cast magic. Cast Magic is an amazing tool that I have uploaded custom prompts into to say every single time you see a new video, if I upload a piece of media, I want you to do these five things.

[00:30:59] Tanya Smith: I want you [00:31:00] to create for me, a series of social media posts. I want you to create for me ideas, for prompts where I can create. Images, image generation. I want you to give me, ideas for reels, for scripts, for many reels, Right?

[00:31:16] Tanya Smith: I want you to gimme an email, newsletter, whatever it might be. I want you to give me a lead magnet, a series of worksheets, and then I can go back later and say, I want you to take this entire season and I want you to create an ebook.

[00:31:28] Tanya Smith: Help me get the foundations laid for an ebook that I can now use as a lead magnet or an offer. Or, I mean, you could, there’s an abundance of things, right? But I use cast magic as one of the tools. Another tool that I’ve used for a long time now is Opus Clip. So Opus then takes that longer version and cuts it down into smaller bites or smaller videos, but it’s taking the isolated video that doesn’t have all the stuff going across the screen so that it keeps it clean, right? There’s a whole bunch of other [00:32:00] things that are in my, I have a 10 step process,

[00:32:03] Jeff Sieh: Yeah. And, and so they can, but they can find that at, stream, like a boss tv.

[00:32:08] Tanya Smith: yeah, come to stream, like a bot tv. It’s called the multiplier method, so the live stream multiplier method. I’m about to put it back out into the universe because I had pulled it, but I’m gonna put it back out there because we have some new things in it. So yes, it’s a course.

[00:32:23] Jeff Sieh: Very cool. Well, I’ll tell you a little hack that I, this is. This is getting, I’m gonna, pull back, the curtain or whatever. It’s for how I use cast magic, and I used it actually for preparing for this. So what I did is I went, and Tanya has this great playlist on her YouTube channel where she has all her appearances, right?

[00:32:40] Jeff Sieh: Like of where she’s been doing her, you know, like this show. It’ll probably end up over there, uh, eventually too. And so what I was able to do is go, I went back to her last three or four episodes that she was on. I took those transcripts and put ’em into ai, into cast magic. ’cause that’s how I got the transcript with the things.

[00:32:58] Jeff Sieh: And I said, Hey, [00:33:00] chat. I’m, I’m interviewing Tanya on this and I want to talk about these subjects about, you know, getting leads from, uh, live video, but I don’t want to ask her any questions. She’s been asked before. Look at the transcripts and uh, and Cast Magic gives me all the transcripts and I put it in there.

[00:33:15] Jeff Sieh: And then it gives me a great layout for the show, even. Questions to ask. So I love doing that for research. ’cause I mean, I, I, I see what you do anyway, but I’m like, this helps me really ask good questions, hopefully. And, uh, that’s kinda my hack with cast magic, so I love it too. It’s a great little, little

[00:33:32] Tanya Smith: Yes.

[00:33:33] Tanya Smith: And I think one of the things that both of us do, I just wanna point this out in case people are missing it. We are not asking generic questions of our guest. I’m getting ready to start guest interviews again on my show. I had for a while kind of gone back to solo, but I’m getting ready to pick that back up and that’s so important Jeff, and you did it too at Podcast Movement, you said.

[00:33:53] Tanya Smith: I wanna ask questions that are relevant and appropriate for the person that I’m talking to that [00:34:00] gives. The people who are listening and watching the most bang for their time. Right.

[00:34:04] Tanya Smith: And it gives the guest this feeling that you actually know them and it makes for better flow. So I just wanted to point that out.

[00:34:12] Jeff Sieh: Uh, what’s funny that you said, ’cause Dave Jackson said the same thing. He’s like, I’ve never been in a panel where they were specific like that. I’m like, well, there you go. That’s why they asked me to do panels. I, so, right.

[00:34:21] Tanya Smith: Jeff is the master.

[00:34:23] Jeff Sieh: um, yeah, so, uh, and then Gabe Evens was saying in chat, he just recently watched her on, with James Hicks and Jim Fuse.

[00:34:28] Jeff Sieh: Yeah, it was a great conversation. In fact, that’s what, one of the ones that I used the, the transcripts from, because I wanted to know what was talked about and get the, the most recent ones, because that really helps, like top of mind what she’s been talking about, her new products, all that kind of stuff.

[00:34:42] Jeff Sieh: So I think that’s really important. Okay. We’re gonna move on to the next section. I wanna talk to the audience first. Like, do you find you guys, trusting and enjoying live content more because so much online is automated or edited? So like what’s one thing that you, you think in the comments. [00:35:00] Makes a live stream feel more authentic and engaging to you personally.

[00:35:04] Jeff Sieh: Why do you like it? Like why did you tune in today? What was the reason you wanted to watch a live stream and you decided not to do the replay? I would love to know in the comments, but first we have a, I think a question from Ralph. He says, any ideas on how I encourage live coaching on my show for small business owners?

[00:35:20] Jeff Sieh: I’m willing to give my time to help them. And I feel that would be a great to watch. He’s talking about doing some live coaching, live on a live stream. What are your

[00:35:30] Tanya Smith: Yeah, we’ve talked about that in my community as well, Jeff. The thing I think that’s important is, and I’m assuming this based on the fact that. Jeff knows you very well, Ralph. That means you’re already a stellar coach. I’m just gonna make that assumption,

[00:35:46] Jeff Sieh: Sure.

[00:35:47] Tanya Smith: that means also, if you’re a stellar coach, that you’ve built trust and credibility with the people that you’re serving.

[00:35:52] Tanya Smith: I think that’s an important factor if you’re going to be doing live coaching on camera, where people can [00:36:00] watch as you’re talking with people, remember that you are, you’re the person that you’re coaching is feeling very vulnerable. Really, no matter how much they know, like, and trust you, they’re feeling a bit vulnerable.

[00:36:11] Tanya Smith: So you’re definitely gonna wanna do a couple of things. One, you definitely have to get their permission, which I know you’re already gonna do two, you probably need to get their permission in writing. Because this is the thing we have to do these days, whether it’s a podcast guest or otherwise. So I would get the permission and agreement and writing and let them know how you’re planning to use it and if you’re planning to use it to, as a tool to teach other people as social proof or whatever the means are by what you’re planning to use this content.

[00:36:42] Tanya Smith: Be really clear with them on that and get their buy-in. If you do those things, I feel like it’s an opportunity. And if not, and, and, and depending on your niche and the content that you all are talking about, it could also be very, it could be a sensitive topic, and if it is, it may not be appropriate for live Streaming.

[00:36:59] Tanya Smith: So, I, [00:37:00] I just wanna say all of those things in case other people may have other niches and maybe they’re not yet an established coach like you are, Ralph. I hope that helps.

[00:37:08] Jeff Sieh: Yeah, that was great. I, I think, and, and we’ve talked, I know I’ve seen Ralph talking to Dave as well as like what you just said, like get their permission, stuff like that. So, yeah. And, and, and it’s gonna, you’re gonna learn, like, you’ll learn what works and what not, what, what’s not, and how to ask questions and all that kind of stuff, I think is gonna be more and more important.

[00:37:26] Jeff Sieh: So, um, I have more comments. Somebody’s not happy. the, uh, Nick says, I wanna see and hear a real person with real thoughts when we were talking about, why you tune in for live. and Bob has a great point. Like, I’ve seen these two of these evergreen webinars. He goes, all those live webinars where there’s no actual response to the thoughts that shows it’s a fake replay.

[00:37:45] Jeff Sieh: Yeah, those can be a little frustrating. And Sarah says, I love that. It’s kind of like an interactive talk show with people you know, and like going on while they’re working. Uh, Evie says, today I turned in for the topic, then I saw both of you. And I thought, this will be a great [00:38:00] conversation for me to learn, get inspired, and get my questions answered.

[00:38:03] Jeff Sieh: I think that’s a big key is getting those questions answered. Yeah, very,

[00:38:07] Tanya Smith: and I’m inspired by you, all of you who are in the audience that are asking these great questions and sharing your own thoughts. That is inspirational to us as well. And it feeds. It feeds us. So that we can give you a, a really good, hopefully a good and educational and informed informational show.

[00:38:25] Jeff Sieh: Yeah. I always tell people my favorite days are Mondays and Friday. Mondays is my paid mastermind, which I, I just love the people in there. And then Fridays I get to talk with everybody, like this all the time. It’s so much fun. And Monique said, I like to tune into live streams ’cause she can make comments and get feedback.

[00:38:39] Jeff Sieh: And she thinks that your voice and thoughts are very comforting and affirming. So

[00:38:44] Tanya Smith: Thank you.

[00:38:44] Jeff Sieh: cool. so much good comments here. uh, Carmen says, I tuned in because of your email, Jeff, and the topic is one I need to keep in mind when I begin my first live stream.

[00:38:53] Jeff Sieh: So, uh, we’ll talk about that in old systems. I’ll make sure we bring that up because it’s not just going live. It’s some [00:39:00] other systems you put in place as well. One of the things on this section, talking about authentic engagement with AI is like, okay, human connection versus AI content. Everybody’s using AI to write content now.

[00:39:13] Jeff Sieh: some say now that you know, you don’t know anymore if a LinkedIn post is actually written by a person or ai, you’ve talked about beauty in having that authenticity, that human, human on live video that you can’t get from ai, which I totally agree with, and that going live helps creators stand out.

[00:39:30] Jeff Sieh: So. Are you seeing audience crave more real time human interaction because of all this AI stuff? Or like, so, so how can we leverage that? Like, we know that there’s gonna be a need for it, so how can we as business owners kind of lean into that right now?

[00:39:46] Tanya Smith: I will say this, and it wasn’t naturally my first thing. Okay. Because I mentioned that I’m an introvert. I’m literally a cave dweller type of introvert like I could be. So 2020 I was good. Like this is great. I’m [00:40:00] at home by myself. Right, Okay. But community, community and, and let me explain or put a little context behind that.

[00:40:09] Tanya Smith: I think that. We have to focus on this idea. ’cause what what was happening is as I was going live and I was building up that consistency currency I,

[00:40:19] Tanya Smith: talked about, people were asking, how can we have more conversation with you beyond just the chat?

[00:40:26] Tanya Smith: How can we be in, you know, ’cause they were getting to know each other even in the chat. On the stream, on YouTube, on Facebook, they were getting to know each other. They were welcoming each other back and doing a virtual high five over the chat. And not only with me, but with each other. So they were asking and begging for give us a space. And so I ended up taking it offline and I said, okay, well we’re gonna create a space.

[00:40:50] Tanya Smith: We’re gonna create a community. It’s gonna be called stream Bosses Academy. Since 2021, I have a retention rate of about [00:41:00] 78%

[00:41:01] Jeff Sieh: Awesome.

[00:41:01] Tanya Smith: people who started with me back in 2021 that are still with me in 2025 inside of that community because the connection and the collaboration and all of those things were there.

[00:41:13] Tanya Smith: And I think with AI being very prominent right now and automation and bots and technology being top of mind for a lot of folks, people are craving real connection, real conversations. And so give think about giving them a space to play. Give them a playground where you can have more time with each other to get to know each other on a different level than just the surface.

[00:41:38] Jeff Sieh: I think that is spot on. I think, and, and this goes back to Ralph like starting his live thing, is that as he goes on live, people will want to maybe not just like have this watch, this live coaching that he’s doing, but also, Hey, I want you to be my coach, and I’m sure that’s what he’s thinking. And, and that really does help if people can see that, you know, the proof is in the pudding, that you’re helping somebody [00:42:00] live.

[00:42:00] Jeff Sieh: Then, oh my gosh, just think if I paid him to be my coach, how much better that would be. So I think what you’re saying is, is spot on. One of the things that I, I wanted to talk about is, you also mentioned how to use tech. ’cause I know you like tools just as much as I do. You, you kind of nerd out about all that stuff.

[00:42:17] Jeff Sieh: but you, you, you caution, it’s not about replacing human judgment. So what parts of your livestream process do you deliberately keep personal and human? And what parts do you streamline with AI and automation? So how do you use those tools if they’re AI or not, to enhance your content that’s going out there so it feels, you know, unscripted in life.

[00:42:37] Tanya Smith: So I’m doing a combo of things.

[00:42:47] Tanya Smith: Remember I talked about the three parts? So having the pre-work and then the production, and then the promotion, Right. So in every one of those, every one of those areas, I’ve got a combo. I’m never gonna leave myself out of the process in either one of those three sections.

[00:42:54] Tanya Smith: So when it comes to the prep and the pre-work, one of the things that I’m doing is not [00:43:00] simply sitting down and saying, Hey, ai, tell me what I need to talk about today. Although there are tons of tools that will tell you, Right.

[00:43:07] Tanya Smith: It will give you ideas. Subscriber without an E is one of ’em. I love that one.

[00:43:12] Tanya Smith: Vid IQ is another one that can give you some ideas and that’s great, but. You, you might get those 10 to 25 ideas, whatever you’re asking it for, you still need to take ownership and say, no, I think this is what I wanna talk about. This is be because you’re an industry leader, you’re a thought leader, and you know your stuff.

[00:43:35] Tanya Smith: When you know your stuff, you’re gonna know how to tell it to compliment what I wanna talk about. So you’re gonna say, okay, this is what I want to talk about. Now help me build out. Now here’s where AI comes in with the pre-work for me, is I’ve already built out a custom GPT that builds out a script and it’s based on a template so that I can consistently have a similar intro and a similar outro.

[00:43:58] Tanya Smith: Those are my verbal [00:44:00] logos, Right.

[00:44:01] Tanya Smith: So it’s built into that custom GPT, and it can take that topic and what I’ve told it I think are the key message points and build out the full script. Then I’m gonna do the live. And that’s all me pretty much. Right. With the exception of, again, a little bit of help with the script and the template and the flow.

[00:44:21] Tanya Smith: I’ve also used AI to create my own, music, my music intro. ’cause I got tired of getting dinged like, Hey,

[00:44:30] Jeff Sieh: Copyright strike. Yeah. Yeah.

[00:44:31] Tanya Smith: I already have commercial rights. No, you don’t. Yes, I do. Let me, I didn’t wanna go through all that anymore. So I created my own little stream, like a boss jingle, similar to what you did for me, which I thought was awesome.

[00:44:42] Tanya Smith: And then in the third part, the, the production or the promotion, rather. Again, it’s gonna give you ideas, but you are the king and queen. Right, You are the person who gets to make the final or have the final say. So you might be using templates to create this content, but then you’re gonna go in and say, let me tweak this [00:45:00] and make sure, even though I’ve taught it how to, to speak in my voice, let me make sure they’re not using words that I would never use.

[00:45:09] Jeff Sieh: Golden nugget. Yeah. one of the things that I use it for is stuff I hate to do. Like, I don’t know about you. I hated doing show notes. I hated doing show notes for podcast. And now that I can just drop it in and like it’s done, like, oh my gosh. That, I mean, ’cause that would be, I mean, you know, when you have to do all this stuff after your show, you’re like, Ugh.

[00:45:27] Jeff Sieh: Here we go. And it’s a lot like if you’re starting, it’s a lot to do. And so having it do that kind of stuff is, is, uh, great. I like it to help me do research for guests. But the questions I, I mean, I know where I’m taking the show and the other thing, when you’re doing a live show, especially if you have guests, but even comments, it’s like, you’ve gotta learn to listen.

[00:45:46] Jeff Sieh: Like we had all these questions, we’ve gone off way off. What I, you know? Yeah. That’s just what happens. And I like it. ’cause I wanna follow up, I wanna, I hate podcasts and I hate, like live shows where you can almost tell that they’re, they’re asking a [00:46:00] question, they’re scratching it off, and then they’re going to the next one.

[00:46:02] Jeff Sieh: They’re not listening to what they’re guest is saying, where they’ll be like, that was a perfect question to ask right after that. And you just skipped it. So I think you really have to learn to listen to as well. So, um,

[00:46:13] Tanya Smith: the guest needs to listen too,

[00:46:15] Jeff Sieh: Right, right.

[00:46:16] Tanya Smith: Because, ’cause I can’t just go off of the questions you sent me earlier. I have to listen and pivot when necessary. So it is definitely an exercise of listening.

[00:46:27] Jeff Sieh: and, and this is kind of a, another kind of tangent, but one of the things is I have found that the people who ask to be on my show a lot of times aren’t the ones that I want to be on my show. It’s the people that I like seeking at conference who I’ve seen in this space. Like, I saw you that I’m like, I already know she’s got a great setup.

[00:46:45] Jeff Sieh: I don’t have to do really a tech check. ’cause I know she’s, she’s good. I saw her on James Hicks show. I mean, I mean like I know who she is and so I tend to go that way. So either do a tech check or, or pre, if you’re gonna have somebody on live, it’s kind of, you know, work [00:47:00] with them beforehand so you feel comfortable about it and so you’re not blindsided.

[00:47:03] Jeff Sieh: Whenever I’ve gone with somebody, I’m like, I’m not sure. I always get in trouble. Like there’s only been a couple that I’ve done, but I’m like, ah, I should have listened to my instinct and just done, you know? So trust your gut on that

[00:47:15] Tanya Smith: And you can build that into your workflow too, with your guesting. So I have it, it, it’s a part of my, when they’re doing the registration or applying right to be on the show, part of that is a question that asks them, are you comfortable using EAM?

[00:47:31] Tanya Smith: Are you comfortable using a different, right? And if not, here’s a calendar, a separate calendar where we can set up a 10 to 15 minute tech check.

[00:47:41] Tanya Smith: Ahead of the call. ’cause I don’t wanna be stuck. And honestly that has worked. Jeff wonders for me when I was doing a bunch of them because I had to turn a couple of people down and say, Hmm, you know what? I want you to shine. Like I’m not being mean, but You’re just not ready. So I have to be honest with you and [00:48:00] tell you I need you to shine and I also need my show, the credibility of my show to stay at the level

[00:48:06] Jeff Sieh: exactly.

[00:48:07] Tanya Smith: greater. So, yeah.

[00:48:09] Jeff Sieh: It’s so funny, I did a tech check with one person and it was great. I’m like, okay, this will be great. And then they called in. From another location. And I’m like, why did we do a tech check? And you’re, it was, it was a mess. But that’ll happen. That’s the other thing you gotta learn about live stuff will happen.

[00:48:24] Jeff Sieh: I had geese land on my porch one time and like, honk and it’s like, what is happening? This never during a live show, I’ve had power go out. Yeah, it’s, it’s Texas. It’s the wild west, you know, it’s

[00:48:34] Tanya Smith: I had a streaking baby right across Zoom. She was like, daddy, it’s time for Bath. And she streaked across the screen and I went, oh yeah, that was fun.

[00:48:45] Jeff Sieh: yeah, you just, so you never know and you just gotta know that your audience, they actually love that kind of stuff. I had a guest one time you were talking and she was like, kind of in a, like a her porch or something and all of a sudden a cat just jumped and hung on the, on the screen and like looked over [00:49:00] her shoulder.

[00:49:00] Jeff Sieh: It was hilarious. But of course my show, no one wanted to talk about anything else after that. But,

[00:49:05] Tanya Smith: Of course.

[00:49:05] Jeff Sieh: That’s the way live, that live happens. So, by the way, because it’s live, I do have to mention our, our sponsors, Ecamm, you can find out more about them at Ecamm dot com slash jeff. They are what allow me to pull up comments to stream to multiple locations.

[00:49:20] Jeff Sieh: You don’t have to lose ’em just for live. You can do ’em to record videos. So many cool things. Uh, if you haven’t checked them out, go to Ecamm dot com slash jeff, use code Jeff 15 to save 15% on your first purchase. So thank you for them to sponsor the show. I do wanna get some, because this is something I think is really real important and I know you talk about it a lot about owning your audience, and I think this is, especially if you’re really getting started, like, what does this mean?

[00:49:43] Jeff Sieh: Because we are all on rented land. Like I’m, we’re going live to YouTube, Facebook, all this stuff. so how, I want to people in the audience today to answer this question for me. Like, so what’s one step that you guys have taken who are listening right now? To own your audience. Like do you have an email list?

[00:49:59] Jeff Sieh: Do you have a [00:50:00] private Facebook or heartbeat group or circle or whatever one of those tools are? Do you have text messaging? Like, how are you connecting to your people outside of social platforms? I’d really wanna know. Let me know how you’re doing that down below, wherever you’re watching from. ’cause I would love to learn from you guys’ strategies as well.

[00:50:18] Jeff Sieh: So, as we talk about owning your audience, Tanya, I want to know, the one pillar of your own framework that you’ve talked about own your audience, which is those direct relationships and channels you control. Um, you say it’s non-negotiable, like this is something you have got to do no matter what. So can you kind of unpack that, why it’s risky?

[00:50:36] Jeff Sieh: And what are some first steps you recommend for creators or business owners to start owning their own audiences? Like what is, is it to do an email right off the gate, the bat? What is, what are your thoughts and strategies for owning your audience?

[00:50:49] Tanya Smith: Look, you just turned on a light switch because this has been my mantra all year. 2025 is the year where I’m just [00:51:00] done. Let me tell you why, because just like you, Jeff, and many other people who are in the chat, because I recognize some of these names, many of us have built our presence online and in the digital world on rented land.

[00:51:15] Jeff Sieh: Mm-hmm.

[00:51:16] Tanya Smith: So I’m talking meta. I’m talking wherever you are. YouTube substack included. I know a substack iss the hot thing Right.

[00:51:24] Tanya Smith: now. I get it. But these are places we do not own. We don’t own our audience. If at any given time, any of them decide, Hey, you know what? I don’t like what this person’s sharing. I’m going to block them or keep them from being seen in our space.

[00:51:40] Tanya Smith: They get to choose that because they own it. We have to start thinking like owners and landlords, not renters of land. Right.

[00:51:51] Tanya Smith: and I.

[00:51:51] Tanya Smith: recognize this for a couple of reasons. I’m gonna give you two examples, one of which many of you probably have already seen or experienced if you’re on meta at [00:52:00] all. The meta apocalypse that happened several months ago

[00:52:03] Jeff Sieh: Yeah,

[00:52:04] Tanya Smith: where huge groups of hundreds of thousands of members just disappeared overnight because of some type of glitch or whatever the reason is.

[00:52:13] Tanya Smith: I don’t know the real reason will we ever know, but disappeared. And people were frantic, oh my God, how do I keep in touch? How do I communicate? I can’t connect with my people. What about all my content and what happened to me personally even before that? Because I closed down my Facebook group in March of 2024, specifically because I was tired of fighting with.

[00:52:38] Tanya Smith: Facebook about content that they would just remove two things, content that they would just remove. And I’d be like, wait a minute. That was a crowdsource document. All these people have put in their ideas and, and it was something I thought that was really amazing and we all loved it and we’re using it and it’s gone and I can’t get it back and nobody’s answering questions that [00:53:00] happened.

[00:53:00] Tanya Smith: The other thing that I noticed happening in groups, which many of you have experienced this too, they weren’t showing. The people who were members who signed up and said, I wanna be a part of this group, this community, they weren’t seeing my content.

[00:53:14] Jeff Sieh: it’s horrible.

[00:53:15] Tanya Smith: And so with all of that said, I,

[00:53:19] Tanya Smith: made the decision and it was something that just kept growing in me.

[00:53:22] Tanya Smith: It was seeded a few years ago, and then I, was like, okay, I’m done with this. The main thing you have to think about when you’re thinking about owning, owning your audience means you have another. There’s something that you’re paying for more than likely, like an email marketing service to build your own subscription list. Because that way you can connect and communicate and nurture that group of people at any given time. You choose. So building a list is part of the owning your audience thing. An email list specifically texting is getting a little out of control. I live in Texas, so I’m not even gonna [00:54:00] go there ’cause that’s a whole other topic.

[00:54:01] Tanya Smith: But email, focus on email and building your email list and nurturing, The work smarter. The W is working smarter, not harder. Stop feeling like you have to do all of the things. Every time Instagram changes their algorithm and says, okay, now you have to do 20 posts a day instead of five posts a day.

[00:54:23] Tanya Smith: You don’t have to do that. You can make a different decision, like you can have a life. So, so choose how work smarter, work effectively for you. Do what makes sense for you, and then the end is for nailing your brand, which goes back to what we talked about earlier. You gotta have clarity around your brand, meaning you need to understand who your people are and know who you are.

[00:54:48] Tanya Smith: Do the deeper dive. That’s the next thing I’m about to do, Jeff, is we’re doing, we’re talking about origin story. We’re talking about. Yeah, we’re talking about making sure that you, especially [00:55:00] for those of you who are a midlife and beyond, the story that you used to tell people on stage 20 years ago is way different than it is now.

[00:55:08] Jeff Sieh: Yep.

[00:55:08] Tanya Smith: So you have to continuously evaluate who you are, where you are, and what are the experiences that have brought you to this place so that you can speak from a place of wisdom when you’re talking about whatever it is, you know? You’re sharing with people how to transform their lives and businesses. So Yeah.

[00:55:28] Tanya Smith: that’s so important to me.

[00:55:29] Tanya Smith: I’m gonna get off the soapbox, but I’m just saying,

[00:55:32] Jeff Sieh: Yeah.

[00:55:32] Tanya Smith: please pay attention, y’all. You do not have to. We’re not handcuffed to these social media spaces. We really can build our own community. So I have a community on Heartbeat Chat, and I have my email list and I monetize on MySpace, my website.

[00:55:49] Jeff Sieh: Yeah, and, and email lists. I mean, like, even I know Kit is what I use. A bunch of other ones have up to like 10,000 subscribers. You can be on their free platform. So start now, like [00:56:00] even before you launch your show start now you own your email list and we’ve had numerous conversations with that show about that.

[00:56:06] Jeff Sieh: But, Tanya, I want this has flown by. You have been amazing as always, but I want people, you mentioned an email list. I tell people where they can find out about you, how to sign up for your email list, your community, all that stuff, because I know people are gonna want to follow you wherever you’re at.

[00:56:22] Tanya Smith: Well, I would love to have you wherever you choose to connect. If you go to stream, like ABOs tv, that’s my main website. And if you add slash links on the backend, you can figure out where you wanna connect. If it’s LinkedIn or YouTube or another space. But stream, like abos.tv has all of my episodes.

[00:56:42] Tanya Smith: you can listen, you can watch. There’s a bunch of content there, so feel free to go hang out And see what we’re all about. I’d love to connect with you.

[00:56:51] Jeff Sieh: And yeah. So once again, you guys who are listening to the podcast, stream, like a boss tv, stream, like a boss tv, [00:57:00] all one word. And, um, yeah, it’s, she’s amazing. She’s got great content if you need to learn about live Streaming or owning your own, uh, platforms. I mean, she is the one to check out. So, we mentioned, uh, newsletters.

[00:57:11] Jeff Sieh: I would love for you guys to subscribe to mine, jeff c.com/news. That’s jff, S as in Sam, IEHI, before E, especially in C. So my mama told me to say it. Um, so thank you guys so much for watching. Evie, Sarah, Ralph, Chris, everybody who watched, today. Monique, thank you guys so much. We would love to connect with you in any of those places that we have talked about today.

[00:57:35] Jeff Sieh: Uh, we would love to answer your questions. I know, Tanya’s the same way as well. Thank you guys so much for watching. Thank you for e camm for sponsoring this show. Thank you for Tanya for all the great work that she does, and thank you guys for watching and we will see you guys next time. Bye everybody.