We’re thrilled to have Katie Fawkes and Natalie Burnett from thevhsclubpod.com join us to share their incredible journey in video podcasting. 🚀

Are you struggling with perfectionism or finding it hard to start your own video podcast? Katie and Natalie reveal how they overcame their initial challenges and provide valuable tips on maintaining consistency, engaging with your audience, and leveraging the power of YouTube. 📈

In this episode, you’ll learn:

– Overcoming Perfectionism: Katie Fawkes shares her personal journey and how she pushed past her perfectionist tendencies to get started.

– Starting a Video Podcast: Tips and tricks from Katie and Natalie on setting up your own video podcast, even if you’re a complete beginner.

– Engaging Your Audience: How The VHS Club keeps their viewers engaged with interactive elements and community-building strategies.

– The Power of Nostalgia: Discover how tapping into nostalgia can help grow your podcast audience.

– Consistency is Key: Learn the importance of consistency in podcasting and how Katie and Natalie stay motivated and on track.

Whether you’re a seasoned podcaster or just starting out, this episode is packed with actionable insights and inspiration. Don’t miss out on Katie and Natalie’s expert advice!

How to Build and Sustain an Engaging Podcasting Community: Insights from the VHS Club

Today, we’re diving into the fascinating world of consistency and engagement in podcasting, featuring Katie Fox and Natalie Burnett from the VHS Club. As hosts of a beloved video podcast, they share insights, experiences, and tips on maintaining a successful podcast while building a robust community around it. 

We’ll cover their approach to balancing podcasting with busy lives, share low-cost tips to get you started, and reveal how their merch store adds a professional touch. Whether you’re just starting out or looking to refine your craft, this post is packed with actionable insights and inspiration to help you build and sustain a vibrant podcasting community.

The Genesis of VHS Club

Katie and Natalie came together with a shared passion for old movies, which fueled the creation of the VHS Club. From the get-go, they were driven by intrinsic motivation—spending time with each other while discussing films they loved was the core reason for starting the podcast. Their focus on having fun rather than obsessing over metrics or revenue set the tone for a passion project that eventually found its audience.

The Power of Nostalgia

Katie and Natalie have expertly tapped into the universal appeal of nostalgia to connect with their audience. Their love for revisiting old movies resonates with a wide range of listeners, from Gen X to elder millennials. This shared love for classic films has forged a strong bond with their audience, who also enjoy reminiscing about the movies from their past.

Katie shared that friends and acquaintances often reach out to express how much they enjoy the podcast, even though they haven’t done much marketing. This unexpected reach is a testament to the power of nostalgic content. It creates organic and heartfelt connections, drawing people in with the comfort of familiar memories and shared cultural experiences.

Building a Community

One of the crucial points Katie and Natalie touched on is the importance of community. For them, it was essential to engage with their audience authentically. This was evident when they discussed their unique rating system that involves rating movies with “Christian Slater-faced potatoes.” The fun twist encourages the audience to participate actively, often rating movies with thematic emojis relevant to the episode (e.g., watermelons for Dirty Dancing).

Their community-focused approach doesn’t stop there. Both Katie and Natalie are consistently engaging with their audience through comments during live shows, making their audience feel an integral part of the podcast.

Leveraging Audience Feedback

Katie and Natalie have turned audience engagement into a dynamic feedback loop that drives their content creation. They actively involve their listeners in the decision-making process, asking them directly what movies they should watch next. This not only keeps the content fresh but also makes the audience feel like a vital part of the show. For instance, they transitioned from a series of dance movies to a girls’ slumber party theme based on audience suggestions​​.

They also introduced interactive quizzes, engaging both themselves and their guests, which was another idea born from audience interaction. This ongoing dialogue with their listeners helps generate new ideas and keeps the content relevant and exciting. Whether through live comments or emails, their community is always contributing to the show’s evolution​​.

The Role of Consistency

Consistency is vital for any podcast, and the VHS Club is no exception. Katie and Natalie typically release episodes every Thursday night at 9 PM Eastern. However, they recognize the importance of flexibility when personal circumstances arise. For example, Katie recently had to reschedule due to a severe headache, only to find that Natalie was also feeling unwell. They both agreed to postpone the episode, demonstrating their commitment to prioritizing their well-being and preventing the podcast from becoming a burden. They openly communicate this flexibility with their audience, earning their trust and understanding.

Natalie added that this flexibility also provides a sense of accountability and partnership. When one of them isn’t feeling up to recording, the other often steps in with motivation and support, ensuring that the show goes on. This dynamic helps them maintain a balance between fun and obligation, keeping their podcast engaging and enjoyable both for themselves and their audience.

Low-Cost, High-Impact Tips

Katie and Natalie offered several low-cost tips for those who want to start a video podcast but are overwhelmed by the technical aspects:

  • Start with YouTube: Katie highlighted how easy it is to set up a YouTube channel and start live streaming with minimal technical expertise.
  • Invest in Easy-to-Use Tools: They recommend using tools like Ecamm Live (affiliate) which simplifies the process of creating and managing live video content.
  • Leverage Free Resources: From free design tools to community advice, the startup costs for essential podcasting tools can be effectively minimized.

Balancing Professional and Personal Commitments

Both hosts juggle multiple responsibilities but manage to keep their podcast going without burning out. Here’s how they do it:

  • Shared Responsibilities: Katie manages the technical setup, while Natalie focuses on content preparation.
  • Realistic Time Management: They watch the movies on their own time, taking notes and collecting clips that will be used in their episodes. This alleviates the need for extensive post-production editing.
  • Effective Use of Automation Tools: They make good use of tools like Opus Clip for creating promotional shorts, which save time and effort. 

Engaging and Sustaining Viewership

Audience engagement doesn’t stop at the live streaming. The VHS Club employs several strategies to keep their audience hooked:

  • Regularly Scheduled Content: Offering content at a consistent rate ensures that their audience knows when to tune in.
  • Interactive Elements: Their live shows incorporate audience comments and questions, making each episode dynamic and interactive. Early on, they embraced spontaneity, such as when Katie hosted an episode solo with Doc stepping in when Natalie was sick. Another time, their friend Chris invited himself to join a discussion on his favorite movie. This organic inclusion of guests adds a fun and unexpected element to their shows.
  • Creative Content: By continuously evolving their episode formats and incorporating audience suggestions, they keep the content fresh and exciting. If someone has a particular favorite movie, they often invite them to join the discussion, ensuring that each episode brings something extra to the conversation. They also record vertical videos with fun facts for YouTube Shorts and add reels on social media to highlight favorite movie clips. This dynamic approach keeps the podcast lively and engaging for both the hosts and the audience.

Merch Store as a Community Booster

One standout decision by Katie and Natalie was setting up a merch store on Fourth Wall. Though it’s not a primary revenue source, it serves as a fantastic community engagement tool. Fans can support their favorite podcast by purchasing fun, themed merchandise. This small but significant initiative has not only delighted their audience but also given the podcast a touch of professional legitimacy.

Success Metrics

For Katie and Natalie, success isn’t about raking in the big bucks—it’s about the joy and engagement they get from running the VHS Club. Their Fourth Wall store offers fun, themed merchandise, but it’s more about connecting with their community than making money. Natalie shared a great story about wearing their tater tot t-shirt to a toddler’s birthday party and someone recognizing the podcast merch. That’s a clear sign of their growing fanbase!

The real success for the VHS Club lies in creating content they love and building strong connections with their audience. The fact that they’re still passionate about the process and continue to enjoy making episodes speaks volumes. Their journey shows that passion and genuine audience connection are the most rewarding metrics of all. Keep the fun alive, stay true to your passion, and the rest will follow.

Final Takeaways: Start Your Hobby Podcast Today

Success for them isn’t measured in substantial monetary gains but in the joy of creating content they love and the engagement from their community.

The journey of Katie and Natalie with the VHS Club is a testament to the power of passion, consistency, and community focus in podcasting. Their experiences highlight that starting a podcast doesn’t require perfection or a massive budget—it simply needs a genuine love for the content and a willingness to share that enthusiasm with others.

Katie and Natalie began with a shared love for old movies, and this intrinsic motivation drove their project. Their approach to overcoming perfectionism, embracing flexibility, and maintaining a balance between fun and obligation shows that you don’t need to have everything figured out from the start. Katie often emphasizes the importance of just starting, even when things aren’t perfect. This mindset allowed them to dive into podcasting and gradually improve along the way.

Their story also underscores the importance of community. Whether it’s incorporating audience suggestions, having spontaneous guest appearances, or using creative rating systems like “Christian Slater-faced potatoes,” the VHS Club thrives on genuine interaction with their listeners. This not only makes the podcast more engaging but also builds a supportive and enthusiastic community around it.

For those considering starting a hobby podcast, Katie and Natalie’s journey is filled with valuable lessons. Use accessible tools like YouTube and Ecamm, give yourself permission to take breaks, and don’t be afraid to lean on your community for support and inspiration. Remember, it’s about having fun and sharing something you love.

So, if you’ve been sitting on an idea for a podcast, take that leap. Embrace the learning curve, engage with your audience, and, most importantly, enjoy the process. The best projects are those that bring joy, not just to your listeners but to you as well. The VHS Club is a shining example that with passion and dedication, your hobby can grow into something truly special. Start your podcasting journey today and see where your passion can take you.

Resources:

SHOW TRANSCRIPT

This transcript is automatically generated by Descript.  Any errors or omissions are unintentional.

[00:00:00] Jeff Sieh: Welcome to Social Media News Live. I’m Jeff Sieh, and you’re not.

[00:00:03] Conor Brown: And I’m Connor Brown. And this is the show that keeps you up to date on what’s happening in the world of social media and more.

[00:00:10] Jeff Sieh: So, we’ve got to rush through this because I know Katie has got to leave. So, I feel the need. The need for speed. Now, if found yourself wondering how to make your podcast, not just another voice in the crowd, maybe you’re curious about the secrets behind successful video podcasting, or maybe you’re eager to learn how to maintain your passion project while still growing a dedicated audience.

[00:00:28] If those questions sound bodacious, then take a chill pill, because today, we are psyched to welcome two guests who have shown what it takes to keep consistent with their video podcast. Katie Fox and Natalie Burnett from the VHS Club will be sharing their experiences, what they’ve learned, and their best tips for maintaining consistency and building a strong community around their video podcast.

[00:00:49] It’s gonna be so rad. So sit back, clear schedule, clear mind to get ready for this week’s episode of Social Media News Live. Katie and Nat, how are you guys doing today?

[00:00:59] Natalie Burnett: Great.

[00:01:00] Jeff Sieh: Awesome.

[00:01:02] All right, this is gonna be fun. This is gonna be fun. And so we’ve got even more quotes coming in. Uh, Paul, uh, he may win, uh, do or do not. There is no try.

[00:01:10] to his

[00:01:11] awesome. Yes, that, that, there we go, Paul. Thank you for that. That was one of my favorite ones. So, um, Connor, I know you’re gonna introduce our guest here, so take it away.

[00:01:18] Conor Brown: Let’s take, let’s learn a little bit more about our guest, Katie. Uh, not only is she an incredible marketer, she’s a former Blockbuster manager. That might be the most important, uh, fact of, of it

[00:01:28] Jeff Sieh: had no idea.

[00:01:29] Conor Brown: loves John Cusack. Who doesn’t love John Cusack? Also a big fan of his sister, Joan. She loves 80s rom coms and slasher flicks.

[00:01:37] She can’t pick a favorite film, but knows many by heart. And Nat, Nat owns too many DVDs and yet, Not enough. Uh, she notices everything where Katie might be a little unobservant, uh, but Nat also can write essays on most movie topics. Thanks again. Welcome to the show. I’m so glad you brought up Labyrinth. I’m more of a dark, but I love me some Jim Henson.

[00:01:55] Jeff Sieh: Uh, what was that you said? The Dark Crystals that you said? We’re having some glitches.

[00:01:55] Conor Brown: More of a Dark Crystal fan over the Labyrinth, but you know, I’m a big Jim Henson fan regardless. I’ll be watching his documentary that they have on Disney Plus right now. Ron Howard just

[00:02:05] Jeff Sieh: I know. I just teared up watching the trailer. I’m like, I love, I mean, I, I was like, ah, it’s gonna be good. So anyway, um, so Gary Stockton, who is here almost every week, and this is a perfect quote for him. He goes, I’ll be back. So that is a perfect one from Gary Stockton. So, we’re gonna start this, Connor’s glitchin like Max Headroom.

[00:02:21] That is great. Uh, I don’t, so I’m even actually trying Speedify this time, uh, just to see what’s going on, see if I can maybe smooth some of this out, but we’ll see. But, before we go any farther into the show, I want to, uh, give a big shout out to our sponsors, which is Ecamm. You can find out more at ecamm.

[00:02:29] com forward slash Jeff. Use code JEFF15 to save 15 percent off your first purchase. And by the way, they just have got this incredibly, uh, Awesome Zoom integration. If you do presentations, if you do webinars, if you do anything with live video online, you need to check this out because it’s right baked inside of Ecamm now.

[00:02:47] Zoom is, it is so handy, so easy to use. So find out more, go to ecamm. com forward slash Jeff. And by the way, We also have jeffsieh. com forward slash win. If you want to come to Crater Camp, well, this is your only chance because they are sold out. Uh, and everything’s on a wait list right now. If you want to have a chance to win your very own ticket, make sure you guys go to jeffsieh.

[00:03:06] com forward slash win. We’ll be giving some, actually, some bonus codes for even more chances to win at the end of the show, so stick around. Alright, Connor, we’re gonna jump right into this first section, which is titled, Life is Like a Box of Chocolates. So, um, Cause you never know what you’re going to get.

[00:03:22] This

[00:03:23] Natalie Burnett: soundtrack.

[00:03:24] Jeff Sieh: yes. And that’s 1994. So, uh, when Forrest Gump came out, so I want to talk about, and I’m going to throw this to Katie first, and then Natalie, you can jump in. So when you first started the VHS club as a video podcast, like how did it start kind of the origin story and like, were there any problems that you had to get over the hurdles at first when you first started?

[00:03:46] Katie Fawkes: Oh my gosh, uh, perfectionism was probably the first challenge to get over. We knew, we knew we wanted to do a podcast, or at least I did, maybe Nat came in more apprehensively. I was like, I think it would be really fun to do a podcast. We used to spend all of this time together. We grew up across the street from each other.

[00:04:03] Watching movies and we were already committing to spending this time together on Thursday nights for what we were affectionately calling BFF Chat , so, so we were like, it would be fun to do this. It would be like, I think popular, it would just be great for us to spend time together and kind of commit to spending time together.

[00:04:22] But, you know, I’m definitely, uh, as my friend Ian likes to joke, a recovering perfectionist. I’m trying to be a recovering perfectionist. So it was, you know, I, I know Ecamm inside and out because I work for them and I use the tool often for work. So I knew, like, I knew how to start, but I was like, I’m not a designer.

[00:04:42] You know, we didn’t, we don’t have a huge. budget if any budget at all and I just every time I like started putting together like the scenes I’d send them over to Nat and she’d be like looks awesome and I was like I hate these and so we we kept kind of putting it off and putting it off because of because of all of that and I don’t know at some point it was like okay I tell people all the time you just need to start and it was embarrassing sitting there being like I’m not starting over something so silly and so I just started and um, and to Nat’s credit, she was like, all right, let’s go.

[00:05:12] She was ready the entire time. I didn’t feel like for the most part, it was me just overthinking how it looked or how, you know, how we were going to present ourselves.

[00:05:20] Jeff Sieh: So Natalie, you were the first one, like, I mean, you, you had not done anything like this before. Really? So this was kind of brand new for you. So what were some of your like apprehensiveness or like hurdles that you had to get over? You know, Katie’s maybe even for perfection, was yours like tech or what was like the big thing that you had to get over to start?

[00:05:39] Mm

[00:05:40] Natalie Burnett: not tech. I was always, I mean, growing up in the 80s and 90s, we were kind of on the wave of early tech and we were always into tech. So I think, I think kids nowadays have a harder time knowing how to use a computer than we did. Cause, but to be fair, like everything’s an app now, but, um, for me, it was more just the, the video and the live and the live audience, which ironically I was terrified of, now my favorite part. Um, but Katie was just like, no, we should do it like this. And she explained why. And I was like, okay, I’m just going to go with it. Cause that’s the way the world of podcasting is now. And I just basically was like, put aside any of my own little insecurities and just baptism by fire. Let’s go.

[00:06:24] Jeff Sieh: That’s great.

[00:06:25] Natalie Burnett: That’s it.

[00:06:25] Jeff Sieh: That’s great.

[00:06:26] Conor Brown: I love how you bring up that fact of, like, that’s the world of podcasting. That’s where podcasting is right now. Because it’s true, just a few years ago, audio was enough, right? And it still is enough for, for a lot of, of people. Shows out there, but there’s this feeling that let’s do it. Video. Let’s, let’s have it be video, let’s have it be live Even like, like you all do, like we do here as well.

[00:06:48] Um, so when you’re, you’re kind of going from that, it, it can be a little daunting if you’re just doing audio and now, oh, we have a little bit more technical requirement to go to video. Um. Me, I just relaunched my podcast, you know, uh, Vacation Kingdoms, wherever you get your podcast, but I was originally audio.

[00:07:03] And when I relaunched it, I did it with video because I knew that’s where it’s going. It’s going to be better for marketing, all that stuff. But I can connect with people because They can see my face or they can listen to me. But for people just starting out, um, uh, Katie, I’ll, I’ll pose this to you.

[00:07:18] Technical setup, you know, what have you found to be the most effective for the beginner who hasn’t started anything before, but, but wants to really start a video podcast, where would you suggest they, they start from a technical perspective?

[00:07:32] Katie Fawkes: Oh my gosh. Um, I mean, honestly, like YouTube, start with, start with YouTube. YouTube is there to help you. It’s free. It’s preposterously easy to set up. So. So, you know, it took. Probably, I don’t even know, 15 minutes to start a, to set up a YouTube channel and to like, you know, again, the biggest, the hardest part was like graphics for it and the name, like coming up with that kind of stuff.

[00:07:57] But once, once that was set up and then it, you know, then from a technical standpoint, again, we use Ecamm, but that made it pretty easy and I was familiar with it. So I appreciate. Yeah, I appreciate that not everyone is familiar with it, but, you know, find a tool that, that helps you create video in some way.

[00:08:17] Uh, but I, again, like I, for me, and I know that this isn’t everyone, and people like Nat, um, You know, maybe apprehensive to the idea of being on camera, but that was the fastest growing, easiest, lowest threshold to get there. Like, if you can get over the how I look on camera, people will see me, how I feel about myself feelings.

[00:08:38] Like it, it, live streaming to YouTube is insanely easy. Like it really, it’s super low cost. It’s insanely easy. And then you have the file, you have the biggest, hardest part of all of it. You have, you know, you don’t even have to use the video at that point. You can grab the audio from it. But from a technical standpoint, if you know almost nothing, start with learning YouTube first.

[00:08:59] And because it really, you know, our podcast continues to see Much higher numbers on YouTube than just in like search and people finding us through YouTube than it does on any of the podcast players.

[00:09:12] Jeff Sieh: And I want to do a shout out to, uh, Ecamm’s community. It’s very user friendly. So if you’re interested in doing something like this and doing a video podcast, whether it be a hobby or a business one, um, you can join Ecamm’s community on Facebook or even on Discord. And it’s, it really is user friendly.

[00:09:27] Like, they’ll jump in if you have questions. Like, I don’t even know where to start. There’s people who will, like, surround you. And you probably will be sad that you asked that question. But anyway, they will surround you and help you, uh, to a fault. They’re, they’re just a really welcoming and open, uh, community.

[00:09:40] So I highly suggest that. Um, so one of the things that, you know, people think about when they start a podcast and all the gurus tell you to do, you know, what’s your target market? Who’s your target market? Did you even think that? Are you like, listen, we love this stuff. If we build it, they will come. Is that kind of what you thought, Natalie?

[00:09:58] Natalie Burnett: Basically, we kind of were like, this is what we’re interested in doing. This is something that we have conversations about anyways. We’re going to watch these movies anyway. So it’s something that we already loved and we figured we can’t be the only ones that like to revisit old movies. Like we have a whole generation or we span a couple of generations with this, you know, Gen X, Nintendo Gen.

[00:10:25] I guess elder millennial, whatever you want to call them. Uh, so, so we just figured like if we like this so much and we know a lot of people in our lives that do too, we might as well give it a go. And if it doesn’t work, then we’ll come up with something else, but it worked. So

[00:10:40] Jeff Sieh: Yeah. So, um, go ahead.

[00:10:40] Katie Fawkes: what’s funny about it too is that it found an audience that I, at least on my side, I didn’t even think it would. Like I knew that there were, there are tons of, you know, social accounts out there and people posting about like nostalgia, right? So it’s like we knew we were playing off the nostalgia world to some level, but I was amazed at how many of like my.

[00:11:00] Like friends, um, that I don’t often speak to that are kind of sitting in my, my Facebook following, how many of them like have now reached out and are like, Oh, I listen to your podcast all the time. And I was like, Oh, you, you know, I have a podcast, like we don’t, we don’t even like market it all that much.

[00:11:14] Like it is, so it is amazing how, because we’re sort of in this like nostalgic world and people in our age are. Our thinking back to what their childhoods were like and our kind of missing those days and our, you know, and our caught up in movies, it catches people in a way that I didn’t, I didn’t, definitely didn’t think of or didn’t realize it would

[00:11:33] Jeff Sieh: Right. So, this is, this is really nerdy. I need to talk to Doc about this, but one of my favorite things now is to watch these old movies on my, uh, Apple Vision Pro, because you are, it’s like you can have, it’s like you’re back in the theater, like it really is, and so like, movies that you won’t ever see in a theater again, I can watch, like Indiana Jones on the

[00:11:51] Katie Fawkes: That’s so cool. I’m jealous.

[00:11:52] Jeff Sieh: it is, I mean, it’s just like, I am addicted. But anyway, um, yeah, you had a question, Connor, sorry.

[00:11:58] Conor Brown: Jeff turns on Casablanca each night. That’s how he goes. Just.

[00:12:00] Jeff Sieh: to sleep, yeah,

[00:12:02] Conor Brown: Play it again. Um, so with, you know, uh, uh, creating each episode, like I feel so many people get drawn in just because of YouTube. Obviously they, they know they like, they trust you. They like to hang out with you because you do it live and they probably see the episode title and it’s one of their favorite episodes.

[00:12:19] Favorite, you know, movies and they want to learn more about it. We were talking, uh, about that before the show, like, you know, Jurassic Park. Oh, I’m going to tune in for that one. Cause, cause I love that. So that draws the people in, but how do you keep them engaged? How do you keep them watching through? How do you keep them commenting or, or, or things like that?

[00:12:34] Um, you do it live. So I wonder if there’s some setup with some graphics beforehand, but then also after, if it’s in shorts or on the replay. Adding things to that. So what kind of tips or best practices can you share for creating engaging video podcasts that, that people can’t stop watching? Katie. Go for it.

[00:12:53] I’ll, I’ll kick

[00:12:54] Katie Fawkes: Yeah, I, um, we have a pretty simple graphic setup. It’s actually not unlike what you guys are rocking here, where, you know, it’s, it’s, it’s mostly just NA nine screen. We have like a, uh, you know, always a, an image of the VHS cover kind of in between us. I think one of the, the best things that we did getting started, and to be clear, when we first started live streaming, there was no one on.

[00:13:19] We were live streaming with zero people watching, and we just, we like had the energy because we knew anyone could pop on, and so that made it kind of scarier in some ways, but like, but kept us, kept it real. Uh, but we have this, we have this

[00:13:35] Natalie Burnett: too.

[00:13:36] Katie Fawkes: It was,

[00:13:36] Natalie Burnett: first, to start with no audience, I’m like, no pressure, no audience. That was, it really eased me as somebody, like, cold turkey going into this. It eased me into it.

[00:13:47] Jeff Sieh: Well, you know,

[00:13:47] Natalie Burnett: that was

[00:13:48] Jeff Sieh: so that’s something that’s, I think, people, that freaks people out when there’s nobody there. And, and you kind of embraced it, and like, okay, that’s, ah, we can take it, no, we can do whatever we want now, kind of a thing. Yeah.

[00:14:01] Katie Fawkes: Yeah.

[00:14:02] Natalie Burnett: us find our group, too, so.

[00:14:04] Katie Fawkes: yeah, definitely. But we have this, we have this up, this weird bonkers rating system for our movies. And I don’t even know, like, I don’t even know whose idea it was. It was probably Nat’s. I, years back, I, I sent her, we have this game of like trying to one up each other for, uh, for birthday and Christmas gifts.

[00:14:22] It’s like, what are the most kind of preposterous, ridiculous things we can get? uh, and Caleb, who I work with, had, had even earlier sent in the mail, uh, to one of our coworkers, a potato. You can like send a physical actual potato in the mail to people and you can put whatever you want on the, on the potato.

[00:14:39] And that loves Christian Slater. Christian Slater was like kind of one of the reasons why we were like, wanted to start kind of our own pirate radio station. Um, and so I put, I put Christian Slater, 1980s Christian Slater on the potato and I wrote some like ridiculousness on the back of it and I sent it to her as a gift.

[00:14:55] And so, so when we were thinking about like a rating system, we’re like, well, we should be like somewhat different. Let’s rate it in Christian Slater faced potatoes. So that, so I think that has become, and maybe it didn’t initially, because again we had zero viewers, right? Zero live viewers. But now our live audience jumps on, and before we kind of unveil how many potatoes we’ve rated a movie, We have them drop in their rating system.

[00:15:21] And what I love now, and so that’s sort of our, our fun kind of engagement moment. What I love is that no one, no one rates it in potatoes in our live audience. Like, and it’s probably Paul that started this, but they rate it in like, You know, when we’re doing dirty dancing, it’s like watermelons, or if, you know, if we’re doing like Jurassic Park, it’s dinosaurs, like they, and they all rate differently, but they put their little emojis in, and we show them on screen, and I feel like it’s a really fun, it’s a fun experience for people who are watching live, but it’s not taking anything away from people who are catching it later in the replay, or are listening, because we, you know, we, we say whatever comments we put on screen, so people can kind of hear what’s happening.

[00:16:00] Um, but I think that that’s probably our most kind of engaging moment. We’ve played with some other things, but that that’s the fun one

[00:16:07] Jeff Sieh: Well, and I think, you know, one of the things is like, you know, the, the, the section we call it life is like a box of chocolates. You never know what you get. And I love that you found this rating system that works. Cause I mean, cause I, I have to, I usually listen to it because it’s not where I can watch it live.

[00:16:21] Is it, I have a scheduling conflict. And so I don’t feel like I’m, I mean, there’s, it’s better if you show up live, I get that. But I, being that you read those comments, it does make it feel like, Oh, that’s, I get Paul. I know who Paul is. I’m like, Oh, you should bring it up a comment by Paul. So it’s fun to.

[00:16:36] Know people in the community when you listen in later. I mean, it’s, it’s, it’s fun how that kind of grows around it. Uh, and on that note, I do want to bring up some great questions that we have, uh, or comments we have from our community. Gary says, Ecamm is a great community. I have never asked a question and, and been greeted with silence.

[00:16:54] So, that is very, very true. Um, and, um, a video like, uh, a dad says, the VHS Club podcast is just plain fun. Uh, and Paul says the word of mouth runs deep. Um, there’s a couple great

[00:17:04] Natalie Burnett: marketing in general, but that’s like any kind of marketing. I’ve worked in marketing before, uh, both online and print media and word of mouth is usually the strongest tool you have. So, so being in the Ecamm family really helps.

[00:17:19] Jeff Sieh: Right. Yeah.

[00:17:20] Natalie Burnett: does because you guys are so lovely and now I feel part of the family and I’m like, yeah,

[00:17:27] Jeff Sieh: an example all the time for talks and different things like that. Um, some great questions. This is my daughter Abby watching over YouTube. She goes, did you, uh, experiment much or have any iterations of structure for the podcast

[00:17:38] Katie Fawkes: Yeah, we did. I mean, it it’s changed a little bit. I feel like Even recently, we’ve been doing things like, so we just finished up a mini series, so even that was kind of an experimentation, where we’re like, oh, what if we, we started doing dance movies, so we’re like, what if we do like three or four dance movies in a row, and so we had the audience tell us, like, which ones we should watch next, and, and so we, um, we went from dance movies into like a slump, girls slumber party series of movies, and we’re like, well, it’s a slumber party, so we should do, um, Quizzes.

[00:18:07] So we were doing like we were doing quizzes with ourselves and the guests that came on for those ones. So I think we we have been playing around with a little bit. We’re thinking about doing things like starting a discord and doing Wednesday night watch parties. So there’s, I think because we have this great community, there’s ideas that are coming in from the community.

[00:18:26] There’s ideas that, that, like, even just having them there and listening to what they’re talking about, we’re like, oh, we could do, we could do things like that. So I, um, not necessarily, I guess, to the show format, Abby, but the things that, like, that are around it that we could do to make it more fun or engaging or, um, interesting for everyone.

[00:18:43] Jeff Sieh: I think it’s great. And that you’re always looking at new. It’s good. Good.

[00:18:46] Natalie Burnett: I was just gonna say once we built sort of, um, a little family online, we went from picking movies on a list or trying to match up like movies with anniversary dates or, or themed months. We, we just took a lot of, we just asked people, what do you guys want to hear about? So our audience is either like live telling us or emailing us.

[00:19:08] What they want to hear and what they want to see, so that helps a lot too. So that kind of helps their scheduling is, you know, what do you guys?

[00:19:17] Jeff Sieh: Well, you also just have the one one of them. I was listening to you were talking about how we should have done Independence Day. We’ll have to do it next year. So you’ve got one coming up that I’m looking forward to listen to that’s coming up for Independence Day. Another question. And this is a great one from Ask Ralph.

[00:19:31] He says, uh, do you recommend moving away from Zoom for video podcast interviews and moving more towards Ecamm? Do you really need someone else to manage the technology while you’re doing the interview? So, um, one thing, Ralph, you don’t have to move away from Ecamm, I mean from Zoom now, because if you have Ecamm Pro, you can bring in Zoom right in there, and so it’s really easy to invite your guests on because they’re used to the Zoom connection and how all that works.

[00:19:54] So, uh, I would suggest you, you do that for your video podcast. As for the tech Having somebody manage it. A lot of, we have a lot of remote producers that are inside of the Ecamm community. They would help you out, but you don’t have to have a remote producer. It depends on how crazy you want to make stuff.

[00:20:09] Like, that’s why I have Connor here, so I can cut to Connor and I can read comments and do all sorts of things, um, um, and gives me a little bit of break. So I like having the co host kind of feel to it because it’s not all pressure on you. So it just depends on, on what you do and reach out to me, Ralph, if you want me, uh, Happy to help you out.

[00:20:25] So, um, and cuz Ecamm, a video like it has, is Ecamm Fam makes a great built in audience and they’re ridiculously

[00:20:31] Katie Fawkes: all are. Yep.

[00:20:33] Jeff Sieh: They really are. Um, so let’s talk about this next section and we’re titled this Wax On, Wax Off, one of the best movies ever from 1984. And that, that’s going to talk about consistency because Danielson was very consistent.

[00:20:46] Mr. Miyagi made him be very consistent in his work. So, How do you maintain consistency, like in releasing episodes, like planning your episodes, and engaging with your audience? So, like, what do you, how do you manage being consistent? Now, and you even have a story about last night, uh, Katie, that you might want to kick off with to tell them, like, what happened.

[00:21:08] Mm

[00:21:09] Katie Fawkes: So, uh, we made kind of this. I don’t know, unspoken deal with each other when we first started off that it’s like, if, if we’re having like a really awful night or we’re not feeling well or something happens, it’s okay. Like, it’s okay. We can just continue on the following week or well, you know, we’ll see if we can reschedule to a different night.

[00:21:28] You know, this is, this podcast is meant to be fun and we don’t want it to feel like it’s this huge sense of obligation that’s hanging over us if we, you know, if we’re not able to pull it off, but at no point did we like. Where we ever like, we’re not going to continue on with it, it’s just like, we’ll just, you know, we’ll reschedule or we’ll make it go to a different week.

[00:21:47] And last night was a great example of that. I was watching a movie with my son, I had this headache that was kind of growing throughout the day and it was just getting worse and worse and worse. And I was like, looking at my phone, I’m like, oh, it’s getting really close to when we’re supposed to go on. I had watched the movie, I was super excited for the episode, but I was just going to be miserable and staring at a computer screen was just going to make my headache way worse.

[00:22:05] So I messaged Nat and she was like, I’m also not feeling great. And like, I, I think it’s totally fine. Yeah, Nat was like, oh, thank goodness. Like I am, I, so we were both kind of sitting there being like, neither of us wanted to say no, but, but no was the right thing to say. And so, you know, we quickly went online and just let everyone know, you know, updated all of our social moved, you know, changed the date of the show, marked it in the description, in a comment.

[00:22:29] And I know that our audience, like, Knows that we are doing this for fun and knows that we, you know, if we’re not there, it’s because we have a really good reason that we’re not gonna be there. And we sort of joke about it now, like when we’re, when we’re like wrapping up the episode, we’re like, we’re on most Thursday nights at 9:00 PM Eastern.

[00:22:45] Like, sometimes we’re not gonna be, something’s gonna happen or something’s gonna come up. And that, like, that’s our promise and we’re gonna, we’re consistent in that we’re not giving up. And it’s not like if we we’re not gonna beat ourselves up about it. Right. It’s really easy to, it’s easy to say. Oh, you know, like, if we’re not there every single week, then, you know, then we’re not a good podcast or we’re not consistent.

[00:23:05] I think you can be consistent and still be, you know, true to yourself and true to your mission and, and respectful to your fans, and I think we pull off, pull that off pretty well.

[00:23:13] Jeff Sieh: Natalie, uh, real quick, kind of the same kind of vein. Do you, do you, are you scheduling out shows? I mean, you seem like, from what I listen, you have like the list, maybe, or something. Are you, there’s a shared document. Like, do you have it planned out for the rest of the year, the movies we’re going to do? Or is like,

[00:23:30] Natalie Burnett: no,

[00:23:31] Jeff Sieh: okay, just what

[00:23:32] Natalie Burnett: no, but so when Katie was like, we should do a podcast and I’m like, is this one of those best friend things where I’m going to have to do it? She’s like, yes. I’m like, okay, we’re going to do movies. So we’re like, let’s do movies because we love movies. We always have since we were kids. And I was like, well, one thing that I can do while Katie.

[00:23:51] Later gives me a tutorial on Ecamm, which honestly was like the easiest five minute conversation we’ve had. So Ecamm’s super helpful for me and easy to use as somebody who didn’t know anything about it. But one thing I was like, I can do is I’ll make a list of movies that we like or that just pop into my head and it was very much a stream of consciousness, like I’m putting these down and everybody’s gonna see my random thought process. It’s like, I’m neurodivergent. Oh, no. So it, so I made this list and we can refer to it if we don’t know what else, like what to do next. So it’s kind of just like a backup plan. So it’s sort of like, um, a safety, you know, like safety net for us, but we don’t really need it because now our audience is like, Can you do this?

[00:24:41] Like one of our friends, Josh was like, can you do the Jetsons movie? Like the cartoon? And we’re like, sure, why not?

[00:24:49] Jeff Sieh: That’s cool. Yeah, that’s not a top of my 80s list, but that’s, I’m going

[00:24:54] Natalie Burnett: No,

[00:24:54] Katie Fawkes: know. Yeah.

[00:24:55] Natalie Burnett: so much fun. So I was like, I think I did see this when I was a kid and I vaguely remember it. And it was such a fun rewatch. I was very shocked and surprised to find out the soundtrack was done by pop star Tiffany and I was like, this is the best.

[00:25:10] Jeff Sieh: I didn’t know that. That’s really cool. So, Connor, before you ask your question, I wanted to ask you, because you just restarted, like you said, your, it used to be an audio podcast, and there was a section where you weren’t putting out anything for a while, correct? And then now you’ve moved to a video, a video podcast, but you mostly do solo stuff, like you usually don’t do interviews, correct?

[00:25:30] So, How have you found, like, this restart has gone, and, like, what are you doing for yourself to keep consistently putting that out? Because you don’t have, like, somebody, like, going, hey, Con, are we doing one tonight? Like, you know, it’s kind of on your own schedule. Is there some hacks that you’ve found that have helped you remain consistent?

[00:25:50] Conor Brown: I think one thing is, is the notion that people are listening. So when I relaunched, I sent out an email and I said, Hey, I’m relaunching a new brand. This is what it’s gonna look like. I hadn’t done that in. I hadn’t sent out an email in a very long time. And I said, reply to this email. Let me know what you think.

[00:26:09] Um, And I got like 20 replies just on emails from we’re so excited you’re back, this and that. That has kept me going. Like knowing people cared and people do listen and it might not be a huge thing, but it is a particular person. People are listening and going in that. I’m also, I’m also, I’ve gotten much better at staying true to myself, right?

[00:26:33] And I think there’s this thing, and we talk about podfade a lot, like starting it and then you stop after what, five episodes, something like that, eight episodes, like after two months it becomes a much laborious, more laborious thing. Um, For me, I think it’s about when you do that and you say, I can do it later.

[00:26:49] I’ll just kick it down the can. Uh, we’ll do it a few weeks from now. Um, you’re just lying to yourself, right? And I felt as a person, I’ve become much better at being true to myself and honoring myself and saying, if I’m going to do something, I’m, I want to do it. I know this is going to take a while to build and remain consistent, but it’s staying true to myself.

[00:27:07] And then also knowing people are listening. So at least if you have fun with it, It’s much easier to, to go, uh, from it. I also do it just video so that it’s much easier, right? Like I sit down, I record it, I make sure I, I have my, uh, uh, uh, time up, so I know it’s a little bit after 30 minutes. Great. Cut it right there.

[00:27:27] We’ll get to the next one next week. Um, so make it really easy for me too. Has has helped me stay motivated with, with tools like Ecamm and things like that.

[00:27:35] Jeff Sieh: Um,

[00:27:35] Conor Brown: are. You too, staying motivated. Cause I know, you know, that Broadbait thing, like, Nat, you have this list of movies that you love and that’s great.

[00:27:44] And you’re probably, I’ve already rewatched them a hundred times and awesome. Why are you talking aloud at them? I would assume once those first few suggestions started to come in from the audience, that reinvigorated you, that kept you going, that kept it fresh for you. But continuing on that vein, how do you stay motivated now, a year and a half into.

[00:28:06] Continuously do this knowing every once in a while we’ll miss because we’re humans and that’s fine, but keeping it fresh and staying motivated. So how do you stay motivated to do it, Nat?

[00:28:17] Natalie Burnett: I think we’re just having fun. And that’s, that’s the part that keeps me motivated. And I mean, at the same time that Katie and I give each other permission to not do an episode, we also have an accountability to each other. So the partnership really helps. Because if there’s a day I’m not feeling great, I’ll be like, you know, like I check in with Katie, she’s feeling good and excited about this one.

[00:28:40] So yeah, I’ll, I’ll motivate myself to just be like, yeah, I’m gonna push through. And then I always have fun when I get there, , you know, so it’s, that helps

[00:28:49] Jeff Sieh: Yeah.

[00:28:49] Natalie Burnett: Sometimes it’s just the logging on. I’m like, okay, I can do this. Then I’m like, why did I even, I’m like, I’m having so much fun and. And that’s it. So it’s, so it goes both ways with the partnership for us that, or if you don’t have a partnership, even just the live audience, or, or knowing you have an audience that might send you in questions, it, it motivates you because it’s exciting to have that engagement and, and to create that environment.

[00:29:17] So yeah, it’s just, we’re, we’re having a good time and that’s the

[00:29:24] Jeff Sieh: So, uh, Katie, what I’m trying to think of, like, okay, for, for you motivation, do you, do you guys share like editing responsibilities and stuff? Like, is there, how much editing one do you do? And two and two, um. Who has what responsibilities like are there are they divided up are they just like we’re show up and like you this week do this I mean how like Regimented is your system and processes?

[00:29:48] Katie Fawkes: It’s not, it’s not regiment. We, I, you know, we’re always trying to, I think, get a little bit. And, um, splitting up stuff or, or, or adding things on, but right now it’s pretty, it’s pretty simple. And so there’s not a lot. So I, I kind of drive the show. So I’m opening up, you know, Ecamm, and, um, I have like pre made scenes built out.

[00:30:08] It takes me probably. I don’t know, three minutes to like swap, swap out the movie, you know, drop in a fun fact and like be ready to go. We do obviously a sound check and everything together before we start and we usually stay on at the end, um, and chat and kind of hang out a little bit longer. Um, but yeah, I mean, I, it’s not a ton of work.

[00:30:27] Like

[00:30:27] Jeff Sieh: you do how do you

[00:30:28] Katie Fawkes: we don’t edit. I don’t do any editing whatsoever. I take, I literally take the file. And I, and I drag and drop it through and it gets sent out, you know, everywhere. So it’s, it’s really super low lift. I’ve thought at some points about doing some level of editing, but honestly, like I, I feel like it would, editing is not my thing.

[00:30:49] We, again, we don’t have a big budget, so I don’t really have a budget at this point to bring on like an editor to do it for us. Um, I’m, I’m a huge fan and I’ve been using, um, Opus, so Opus clip for anyone that doesn’t know that one. You literally take the link from YouTube and you drop it in and it clips everything up and honestly, like Gary’s asking in the comments, like, how do you promote your podcast?

[00:31:12] Those YouTube shorts, like those, you know, vertical, it clips them up. It makes them vertical. It burns the captions on them. Three seconds after the episode, just drop that link, those populate, and then when I have time later in the week, I’ll grab those and share them. Nat is like awesome at doing all of the like, prep work.

[00:31:30] So I know that like , if I, if I like, haven’t watched a movie or if I’ve like gotten there with, you know, only like, haven’t finished watching it. She’s always has, she always has like copious notes. She knows like all of the detailed facts she’s got, she’s like really good on the, the content side and I’m doing a lot of the.

[00:31:46] The kind of tech and busy work side of things.

[00:31:51] Jeff Sieh: yeah, I I’ve played with Opus Clips. I The AI stuff still, for me, isn’t all the way there. You still have to play with it a little bit, because sometimes it’ll be like, I don’t want just a clip of me talking. Like, that’s not the whole, the point is, so, I want to do it, uh, and, and, I use a descript, and they just came out with their Underlord, which is even better, which is, if you haven’t played with it for a while, because you don’t want an AI Overlord, you want an AI Underlord, is their reasoning.

[00:32:14] And so, uh, it’s been pretty fabulous for, for that kind of stuff. Um, one of the things, like, I noticed when you first started, it was mostly you and Nat doing the show, but now you’ve started, like, bringing on guests, like, for your last couple ones. Is that something that just kind of happened organically, or you were, like, really consciously, or did somebody, like, hey, put me on, I want to talk about Ghostbusters, like I want to do.

[00:32:36] Um,

[00:32:36] Natalie Burnett: yeah, basically.

[00:32:38] Jeff Sieh: that what happened?

[00:32:40] Natalie Burnett: Yeah, we, I think early on we had, uh, there was one episode I couldn’t come on because I was sick, so Doc jumped on with Katie. And then we were doing a movie and our friend Chris was like, that’s one of my favorite movies, I’m coming on. He just invited himself. We’re like, all right, let’s do it.

[00:32:55] And so it kind of just, it happened. And if, you know, We know that there’s a particular movie that somebody really likes. We’re like, do you want to come and talk about it? Cause it’s your favorite movie. Like let’s, let’s have fun. So it’s always fun to have a guest when we know it’s a topic that they’re really going to be into and really sort of bring something extra to the conversation.

[00:33:16] Um, but it, yeah, it just, it was very organic. It wasn’t planned.

[00:33:20] Jeff Sieh: That’s cool. Yeah, Connor was very organic. That’s how he came on. He just, I left the door open and he just walked in.

[00:33:26] Conor Brown: Well, be sure to save Jeff’s spot for when you guys review Deuce Bigelow to European Gigolo.

[00:33:31] Jeff Sieh: yeah,

[00:33:32] Katie Fawkes: that’s Jeff’s favorite movie. Yeah.

[00:33:34] Jeff Sieh: Um, so Ralph says, you know, I do a daily audio and video show and I’d like to keep my sanity. I have to simplify the process. I’ll simply assume that people are listening and gaining value from the show. Also look at that I’m building up a catalog. Well, Ralph, I know, I mean, I get your emails and I’ve listened to your show, and I know it’s giving value.

[00:33:49] And, you know, Dave Jackson mentions it even on his show on Saturday, so I think you are doing that. But it, yeah, podcasting is hard, um, especially if you’re not doing a live show like this one is, and like, what, Uh, you know, VHS club is because you don’t see any feedback. It’s really hard to get feedback from podcasts about the only thing is the subscription thing.

[00:34:09] And that’s why I love the video aspect of it. And I know, uh, Ask Ralph, you’re doing that and putting those out on YouTube as well. So, um, and then video like a dad goes, I’m with Jeff on this one. Uh, I still like creating my own clips probably cause I’m old and set my ways. I get you a video like a dad get off my lawn, AI.

[00:34:23] Yeah.

[00:34:23] Katie Fawkes: Yeah, because, because you are right. Like I, so we do the like opus clips, and I’m marveled with some of the, It’s, like, sometimes, like, we have one, we did, we reviewed the movie Multiplicity, which was, like, one of my favorite movies growing up, and Nat was, like, appalled in rewatching it, but there was a, there was a clip that Opus pulled out of it that I don’t even think had anything of interest in it, and, but it was, like, the highest rated clip that Opus gave, and I was, like, you know, whatever, fine, I’ll put it up and just see how it does, and that one, like, went, like, viral for us, like, it has, like, thousands of views on it, and people are, like, Oh, like all these like comments on it was literally like a clip on like cloning were like cloning.

[00:35:00] What’s that about? Like it was ridiculous. But it so it it’s funny, like what,

[00:35:06] Jeff Sieh: What will hit?

[00:35:06] Katie Fawkes: and what doesn’t work, especially for our kind of content, I guess, you know, obviously, it’s not going to work for everyone’s content, but we do We do also record vertical videos that have, like, fun facts or, you know, that are short, that are, you know, 59 seconds or under so that they fit into the YouTube Shorts, so the balance of both of those, I think,

[00:35:24] Jeff Sieh: When do you record those? Are those the, at the end of your show, do you record those? Is that how you stack it on there? Or do you just, before?

[00:35:31] Katie Fawkes: do it before, and I miss some, and then I have a list of, like, whoops, I need to catch up on these six that I have to go back and do, uh, but yeah, usually

[00:35:38] Natalie Burnett: And I’ll add little, like, I’ll add reels on our social media of, like, our favorite clips from the movie. Um, I also have a list of, oops, I missed like 10.

[00:35:49] Jeff Sieh: Right.

[00:35:50] Natalie Burnett: So one day you’ll just see this, like, video on our social media being like, these are all of the clips we missed in the past year.

[00:35:57] Jeff Sieh: Yeah. Yeah. So yeah, and, and video like that, so you had to fix some, uh, edits in Opus Clip for multi camera. Yeah, it does, it has big problems with multi camera. The script, you should check out Operation, I don’t know if it’s Operation, I’m just calling it that, Underlord, um, because they’ve done some really cool stuff with that.

[00:36:12] But also, uh, TubeBuddy. And I like using them because it’ll you like, I can put this whole video that we’re doing right now to, to buddy and they will find what they think will do good as shorts with their, their AI tool. And since they’re like really into YouTube, I kind of think that like, maybe they had know something that I don’t anyway, I think they’d do a good job as well.

[00:36:31] So, um, yeah, so

[00:36:31] Conor Brown: That’s really cool. You know, but we’re talking about all this and I know Katie, you try to make it as easy as possible, right? You said three minutes and I’m hitting record, right? I, I got it set up and we’re going live and that’s awesome. And, and I also like the fact that, you know, we do it on Thursday nights, right?

[00:36:47] That’s when it happens. Much like this show, like Jeff’s, said before, you know, if someone wants to come on the show and they can’t make Fridays at this time work, sorry, this, this is when we do the show. And that kind of helps you keep your sanity, you know, because you’re not scrambling. It’s, it’s very set, but you start to talk about, you know, recording clips before, adding reels, you know, Nat’s adding reels from, from the actual movies, it adds up, time adds up.

[00:37:12] So. What kind of, how do you balance it, right? How do you balance doing this podcast every week, promoting it, watching the movie earlier in the week, if you need to rewatch it with just your personal and professional commitments, because a lot of times, even after work, you know, I just want to sit on the TV and not watch a movie I have to watch.

[00:37:34] I just want to watch Below Deck or whatever it is. Did

[00:37:37] Jeff Sieh: why are you sitting on a TV, by the way? I don’t know why you’re sitting on it, but

[00:37:40] Conor Brown: I say that? Well, I, uh, I don’t

[00:37:42] Jeff Sieh: I don’t know what they do in Florida, but that’s, you know, I’m wondering that’s okay to each his own.

[00:37:47] Katie Fawkes: This is a great, this is a great question because it’s, I’ve, I think part of what makes this one special is that I never know what to watch. And I, I’m always like six years behind everyone else too. Like everyone’s like, we’re watching Game of Thrones. And I was like, yeah, I’ll get to that eventually. Like I’m never, I’m like never on time.

[00:38:05] So it almost, I like that I have, like, a movie, and there are often movies I want to watch, like, either we’ve chosen them or, like, or someone’s sent it through and I’m like, oh, have I seen that? I don’t know. So I, I sort of like being assigned something so that I’m not just sitting there going through, like, every live streaming service being like, okay, what am I gonna watch?

[00:38:24] Like, I, I’ll waste 45 minutes looking for something to watch. So from that perspective, I kind of, I like. That I have an assignment. I don’t always make it. There are times where I’m like literally seconds before we’re going live still like finishing the movie or watching, like jotting down notes. Um, but you know, I, I don’t know.

[00:38:42] I like that part of it. And then to answer your question about like all of the other steps that are along the way, I, I’ve gotten to a point now where, um, I’m like, well, it like, Getting the podcast episode out is the most important part to me because that’s like, I’m there to spend time with Nat and to have fun and to hang out with like, with people that I’m getting to know in our audience.

[00:39:02] So that’s the most important part. If I have a really busy work week or like, you know, I’m hanging out with the family or I’m on vacation or whatever, I’m, I’m okay actually with letting go of the like, Maybe we’re not going to get all the other clips out this week to promote it. Maybe like, as long as I’m there, I can always, we can always go back and pull from our, you know, episodes and share the replay.

[00:39:21] So I, for me, it’s just, again, kind of permission that I can’t do everything and I would still love to be able to do this show. So if it means that the other stuff falls apart, okay, well, like I’ll get it next week. I’ll try, I’ll try again next week and

[00:39:35] Jeff Sieh: are you really consistent, like, Wex on, Wex off, with, um, putting it out, the, the podcast out at the same time every week? Or does that vary?

[00:39:44] Katie Fawkes: the actual like audio

[00:39:45] Jeff Sieh: Yeah, like, the, they actually go to the iTunes and all that kind of stuff, or is it

[00:39:48] Katie Fawkes: Yeah, it goes out, um, it goes out Friday, every Friday morning.

[00:39:51] Jeff Sieh: So

[00:39:52] Katie Fawkes: unless we record, we have had a couple times where we’ve moved the episode from Thursday night to Friday night because of something that’s come up, etc. And then it goes out the following morning.

[00:40:01] Jeff Sieh: Yeah. So, uh,

[00:40:01] Natalie Burnett: for like the little, sorry, for the little reels that I do, like that we add supplementary to sort of help promote or get people excited to watch it, I’m pulling those while I’m watching the movie. So it’s like I’m multitasking , which, so I’m already watching the movie. I’m like, oh, I love this clip. So I’m like, okay, let’s go to, you know, cap cuts or to like a gif thing and figure it out.

[00:40:23] Find it, and you know, and then we’re ready to go. So as soon as we’re done watching the episode, I’m usually just like, end posts. So it’s, it happens kind of at least organically with things like that, like little extras. All of these things happen at the same time as doing the podcast and prepping for it, but in prepping is us watching the movie.

[00:40:41] So,

[00:40:42] Jeff Sieh: That’s not a bad, that’s a fun way to prep actually.

[00:40:44] Katie Fawkes: Fun way to wrap it

[00:40:45] Jeff Sieh: yeah,

[00:40:46] Natalie Burnett: our subject helps.

[00:40:47] Jeff Sieh: yeah. Abby says, I only recently found out that dad can quote the entire script of Ghostbusters because we were watching it the other day and he was mumbling under his breath like a crazy person.

[00:40:56] Katie Fawkes: Oh, all right. Get ready for Ghostbusters. Get ready for Ghostbusters.

[00:41:00] Jeff Sieh: That’s one of my favorites.

[00:41:02] So yeah.

[00:41:02] Katie Fawkes: It’s a good one.

[00:41:04] Jeff Sieh: Listen, do you smell something? Anyway. Let’s go on to our next section, which is show me the money. All right. Cause, um, I want to talk about, you know, hobby versus business podcast, cause this is definitely for you guys, a hobby podcast. But I was really intrigued because you already had launched a merch store and lot of business podcasts don’t even have that yet.

[00:41:24] Um, so

[00:41:25] Katie Fawkes: Why? It’s so, yeah, it’s so easy. Why don’t you have it yet? I don’t understand.

[00:41:31] Jeff Sieh: those listening to the podcast, tell us what your, your t shirts are. Uh, Natalie, tell us what that little symbol is on your, like, Batman.

[00:41:39] Natalie Burnett: It’s a little potato and he’s holding a VHS tape. Uh, so one of our really dear friends, um, she has an Etsy shop, like a little business where she designs usually stationery and cards. And Uh, she, little bespoke sort of stationery. And I asked her like, Julia, could you make us a logo? We’re looking for something 80s VHS.

[00:42:00] She’s like, I listened to your podcast. I’ve got it. And she sent us this adorable potato and we’re like, yay. So we collaborated again. It’s. With community. So we’re collaborating with people we know we’re pulling from our personal lives, from the community to collaborate. And Katie had this shop that again, somebody in the community was like, Oh, we use this.

[00:42:21] This is great. So again, it was just Katie in five minutes was like, what do you think of this? I’m like, done.

[00:42:27] Jeff Sieh: That’s

[00:42:28] Natalie Burnett: It was great. Yeah.

[00:42:30] Jeff Sieh: how hard was it to put up a merch store? And have you, you’ve had people buy this stuff too, right? Like, I mean, they’ve made,

[00:42:36] Natalie Burnett: Paul has one of our mugs.

[00:42:38] Katie Fawkes: Yeah, Paul’s, Paul’s one of our mugs. Um, shout out to Paul. Uh, so, uh, the company that we use is called Fourth Wall. It’s completely free. So there is no reason that anyone that has a podcast or a live show does not get up and running with this. Takes, again, like if you’re at all savvy on, like, I’m here to talk to you about a new tool called Google Cloud.

[00:42:58] It’s a great tool for entering information into data fields. It takes about 15 minutes to set up. It, um, it’s just easy. You like, you look through their catalog of stuff. You, um, you put your logo or your design or whatever on it. And then, you know, it’s all drop ship. So if someone orders it, you know, they pay and you get like the difference and you can assign whatever you want the difference to be to make it as affordable as possible for people.

[00:43:21] But, uh, again, there was just no reason not to, it was a tool that we had learned about through Ecamm, through people like Paul who were, who were using it and loving people like Doc who have. A store there. And it just felt like, you know, Julia had made us this awesome logo and I was like, it was great to be able to use this, you know, in the, in our videos and on our, in our marketing, but how cool would it be to send her a mug?

[00:43:43] Like, it was just be like, and it was so easy. Like I, before I could even send it to her, she had already bought one and shipped it. She was like, here it is. Like, so people want to be able to show you support. And it’s not like, to be clear, we’re not making millions of dollars off of our merch store. We have probably five orders, right?

[00:44:00] But. But it’s there if people want to be able to show support and it’s fun for us like it, you know, it cost me so for the shop, it was like 20 bucks to order, you know, Nat and I t shirts and get them to us really quickly. So it, I think it, I think it’s not, it’s,

[00:44:16] Jeff Sieh: It also adds like, legitimacy, like you are, I mean, it sounds stupid, but it’s like, but you’re content creators, and this is your content, and people can support you with a merch store, I mean, you’re like a big YouTuber, and I mean, I just think that’s really, really cool, and that people that, Want to support it.

[00:44:30] Um, I just think is, is, is awesome. So, uh, by the way, we’re speaking of supporting the show. I forgot to do this at the break, but you can find out more about Ecamm, which we’re using for this show at ecamm. com forward slash Jeff. It lets you make podcasts, Presentations, live shows, all this cool stuff. And now it integrates with Zoom, so it is amazing.

[00:44:50] Uh, Ralph, you need to check it out. Hit me up if you need some questions answered about it, because it is really, really, really cool. I used it for my mastermind last night. Ecamm. com forward slash Jeff. Use code JEFF15 to save 15 percent on your first order. All right, uh, let’s wrap this up, because I know Katie’s got to go, um, and, you know, Connor’s getting hungry.

[00:45:06] I can tell he’s getting hungry over there in the corner. Uh, uh,

[00:45:08] Conor Brown: so, but I love that you guys, you know, talk about 4thwall. And I think Ralph was asking, it’s just type in 4thwall and Google 4thwall. com. Um, You said, you know, why wouldn’t you like, it’s so easy. Why wouldn’t you set it up? You did. And that’s, that’s awesome. But I also know you’re not, that’s not a measurement of success.

[00:45:25] You’re not waking up each week and being like, we got to push 20 of these tater tot mugs or we’re, we’re going on, we need a shelf full of these things. No, it’s, it’s just a nice tab, but, but like. The, the success metrics, if there’s any at all, it doesn’t have to be an actual number. It could be, you know, you deem this successful as a hobby because you too get to spend time with your friends.

[00:45:52] So when you kind of look back at it over the last year and a half and, and where it’s going to go, what do you see as a success metric for, for this podcast that you guys are doing?

[00:46:04] Natalie Burnett: For me, it’s that we’re still doing it. That would be the success. It’s it’s really as simple as that. Um, like again, with the merch, I, my niece just had her second birthday. So it was a two year old toddler birthday party. I happened to wear my Tater Tot t shirt and people were like, Oh, you’re like, you know, you’re peddling your merch at the party.

[00:46:25] Ha ha. And it’s like, you know about my podcast? Like, I haven’t seen you in two years. It was so, to me, I was like, Oh wow, like, people actually heard about it and I, I haven’t been on social media in a few years personally, but I have for the podcast. Uh, so it was interesting for me. I was like, Oh, people actually just picked this up.

[00:46:44] Like they, they just. Like I must’ve told my brother about it. He told somebody else about it and they had heard about it. I was like, Oh, wow. Okay. So for me, it’s like little things like that at a toddler birthday, when you get recognized,

[00:46:57] Jeff Sieh: right. What else do you need? That’s what else you need really.

[00:47:00] Natalie Burnett: exactly. And it sparked joy and that’s kind of what it was. You know, I was like, Oh, yay.

[00:47:06] Jeff Sieh: So what about you, uh, Katie? What is your definition of success of

[00:47:09] Katie Fawkes: Yeah, I mean, like, I think I started it for a couple of different reasons. One was to get to spend time with Nat and to just like, and to give myself permission to have something that was mine. Like it’s something that, you know, that Sink or swim, like it was, it was due to my efforts and our efforts. And I guess the other thing is, so, you know, I’ve now been working at Ecamm for five years this June, which is insane to me.

[00:47:37] And for the longest time, we just kept saying to people over and over again, you know, like, you just need to start, you need to do your own thing. Like you need, you know, you need to pick it up and run with it. And I. I just wanted to see like, if I could, like I’ve been telling all these people to do all this stuff and I hadn’t, up until I thought about this project, had something that I wanted to do that was in this space that was, that was mine, that wasn’t Ecamm’s, that was something that I was doing for myself.

[00:48:03] And so I, I’ve learned a ton from it. Like I’ve, you know, I’ve learned a lot on how to set up a studio space, how to look my best, I, recommendations on microphones to get like, what microphone should not use? What microphone should I use? Like. All these kinds of things. So I, I think it’s been a good way to force myself to learn more about the podcasting space and apply what I’m learning professionally into something that’s really like fun and personal to me.

[00:48:27] Jeff Sieh: Well, this has been an amazing show. I love, I love coming at it for something so exciting. That you just love and you’re making money just kind of on the side for fun. And it’s a passion project. So I think this has been very refreshing and the way you’ll be able to incorporate and change things because of your fans and having the merch shop, I just think is, is awesome.

[00:48:47] In fact, video like a dad says, y’all talked me into a fourth wall merch shop. I’m ready for my video. Like the dad t shirts to sell like hot taters. There you go. So, uh, when,

[00:48:55] Katie Fawkes: link. I, I love buying merch.

[00:48:57] Jeff Sieh: yeah, I was gonna say when you have it, make sure you come back to the show and drop it in the comments where we can all get, uh, uh, you know, some video like a dad shirt, because hey, I’m a dad and I do video.

[00:49:07] Um, so, uh, anyway, uh, ladies, uh, first of all, we’ll start with you, um, Natalie, and tell us where we can find out more about you, what you got, what some movies are coming up that we can look forward to. Um, I never, I guess you, have you ever, like, tallied how many movies were actually in the 80s, 90s, and 2000s?

[00:49:22] Like,

[00:49:22] Katie Fawkes: Paul did. What

[00:49:23] Natalie Burnett: was in the tens

[00:49:24] Katie Fawkes: chat.

[00:49:25] Jeff Sieh: really? So you’re gonna have plenty of content? Yeah.

[00:49:28] Natalie Burnett: yeah, we have content forever, basically. And there are definitely movies we, we sometimes touch upon the seventies and I would love to do some old, like forties, fifties, black and whites ones. Like maybe we’ll do like a little special like that. So

[00:49:43] Jeff Sieh: Cool. So where can people find out more about the podcast and all you guys got going on?

[00:49:47] Natalie Burnett: Uh, we’re at the vhs club pod.com. It’s the same at Instagram, the VHS Club pod. And we also have a Twitter handle, uh, at the VHS Club pod. And that’s it. That’s where you can find me.

[00:50:02] Jeff Sieh: So Katie, what’s the movie that you want to review more than anything else that you haven’t done yet?

[00:50:08] Katie Fawkes: Oh my gosh, I, I struggle with this because remember, I don’t have a favorite movie. I have multiple favorite movies. We’ve covered a lot of my favorites. Um, we haven’t. Oh yeah, Drop Dead Friend is on the list. Yeah, we haven’t done We haven’t done a lot of the, the like iconic John Cusack ones yet. So we’re, we’re moving into that area.

[00:50:28] Yeah. Saving those, saving

[00:50:30] Jeff Sieh: Very, very cool. So Conor Brown, where can people find out more about the unsinkable Conor Brown?

[00:50:35] Conor Brown: You can find more, uh, you can find whatever. Go to vacationkingdoms. com. I was just thinking about John Cusack movies now.

[00:50:42] Katie Fawkes: Time for a vacation, everyone. vacationkingdoms. com.

[00:50:45] Conor Brown: Yeah, vacationkingdoms. com and at vacationkingdoms across the interwebs and social medias.

[00:50:52] Jeff Sieh: And make sure to check out his new video podcast. It’s over on YouTube probably, Vacation Kingdoms. Is that where to find it? Okay. uh, as always, love for you guys to share this out wherever you are watching from. Leave us comments, suggestions, whatever. We’d love for you to leave us a rating and review if you’re listening to this.

[00:51:09] on the podcast platform of your choice, and also, uh, don’t forget about this chance to win a ticket to Creator Camp. You can find out more about that and enter for your chance to win at jeffsieh. com forward slash win, that’s J E F F S as in Sam, I E H, I before E, especially in C, slash win, that way you can have a chance to come to the amazing second annual Ecamm Creator Camp.

[00:51:33] And with that, we will see you guys next time. Thanks for watching. Bye everybody.

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