馃敂 We’re diving into “Hashtags Unlocked: Sales-Boosting Instagram Tactics” with Instagram expert Jenn Herman.

Get ready to unlock the secrets of using hashtags to supercharge your Instagram strategy. From the basics of hashtag selection to advanced tactics for increasing visibility and engagement, Jenn will guide us through the maze of Instagram’s ever-evolving algorithm.

Whether you’re a marketer, a small business owner, or a solopreneur looking to elevate your Instagram game in 2024, this session is tailored for you. Don’t miss out on Jenn’s expert insights and strategies that could transform your Instagram presence and boost your sales! 馃殌

A Deep Dive into Hashtag Optimization and Content Strategies

Instagram has become an indispensable platform for businesses aiming to amplify their engagement and conversion rates. Recognizing the critical role of strategic content planning is fundamental in navigating this dynamic landscape effectively. The insights from Jenn Herman’s discussion on leveraging Instagram for business growth underscore the necessity of a well-thought-out approach to content creation and audience interaction. Utilizing the strength of hashtags, the engaging power of Reels, and a well-rounded content strategy, this approach is designed to reshape your Instagram presence and enhance business growth.

Optimizing Your Profile

Your Instagram bio is your brand’s elevator pitch. It should succinctly convey who you are and what you offer. Jenn advises using bullet points or emojis for easy scanning and including relevant keywords to enhance search visibility. Enabling appropriate contact options ensures potential customers can easily reach out to your business.

Engagement Strategies

Achieving your Instagram objectives starts with clarifying the goals for each post, whether it’s engagement, website clicks, or lead generation. Jenn emphasizes the significance of using short and entertaining content, such as behind-the-scenes footage or bloopers, to boost engagement. Educational content, on the other hand, is ideal for encouraging shares and saves, providing substantial value to your audience. A balanced mix of engagement and sales posts is crucial for maintaining a dynamic and effective feed.

Key Takeaway: Content strategy on Instagram involves a delicate balance between engaging your audience and promoting your products or services.聽

Engagement Posts: The Foundation

Engagement serves as the bedrock of your Instagram strategy. It’s about sparking conversation and building a community. Jenn highlights the importance of posts that are designed purely for engagement鈥攖hese could be as simple as a captivating photo or a relatable anecdote. The key is to foster a connection without pushing for sales, thereby keeping your brand top-of-mind for your followers.

Educational Content: Providing Value

Beyond mere engagement, educational content positions your brand as an authority in your niche. Tutorials, tips, and resources that address your audience’s pain points or curiosities not only garner shares and saves but also deepen the relationship between your brand and its followers. This type of content, Jenn suggests, is invaluable for building trust and establishing your brand as a go-to resource.

Sales-Driven Posts: The Conversion Catalyst

While engagement and educational content build the foundation of your relationship with your audience, sales-driven posts are what move the needle for your business. Jenn advises a strategic approach to these posts, ensuring they are interspersed thoughtfully among engagement and educational content to avoid overwhelming your audience with sales messages. The goal is to guide followers down the sales funnel gently, leveraging the trust and authority built through other content types.

The Magic Ratio: A Myth Dispelled

One of Jenn’s key takeaways is the debunking of the “magic ratio” myth. There is no one-size-fits-all formula for balancing content types. Instead, understanding your audience and their response to different content types is paramount. The ratio of engagement, educational, and sales posts may vary based on your campaign goals, product launches, or audience engagement levels.

Key Takeaway: Flexibility and responsiveness to audience feedback are crucial for optimizing your content strategy.

The Strategic Role of Instagram Reels

Reels offer a unique opportunity for brands to capture the essence of their message in bite-sized, engaging videos. These short-form videos, inspired by the TikTok format, are not just about entertainment; they’re a powerful tool for top-of-funnel marketing efforts aimed at boosting awareness and reaching new audiences. Jenn emphasizes the significance of Reels in getting shared into the explore page and suggested posts, making them an invaluable asset for brands looking to expand their visibility.

Crafting Content for Reels

The effectiveness of Reels lies in their versatility and the ability to cater to different segments of your audience through varied content lengths:

  • Top of Funnel Awareness: For sparking initial interest and capturing quick attention, Reels under 20 seconds are ideal. These should be crafted with the intent of broad reach, focusing on captivating visuals or intriguing snippets that prompt viewers to explore more of your content.
  • Mid-Funnel Engagement: As potential followers delve deeper, Reels in the 30 to 60-second range serve to introduce more about your brand without directly targeting your existing followers. This content strikes a balance between awareness and conversion, providing a glimpse into what your brand offers.
  • Deepening Connections: For engaging your established audience, longer Reels (up to 90 seconds) allow for more comprehensive content, such as tutorials, detailed insights, or calls to action. These Reels are about adding value and reinforcing the relationship with your audience.

Hashtag Strategy

Mastering hashtags is crucial for enhancing visibility and engagement on Instagram. Jenn underscores the importance of a strategic approach to hashtags. This section delves deeper into her insights, offering actionable strategies for leveraging hashtags effectively.

Understanding the Impact of Hashtags

Hashtags are more than just add-ons; they are powerful tools for categorization and discovery on Instagram. They tell Instagram what your content is about, helping to improve your content’s search visibility. Avoiding overly broad hashtags is critical as they fail to provide relevant categorization, making your content less discoverable to your target audience.

Mastering Hashtag Varieties

  1. Popular Hashtags: While they may offer broad visibility, popular hashtags such as #love or #marketing are so saturated that your content is likely to get lost among millions of other posts.
  2. Moderately Popular Hashtags: These hashtags are less crowded, offering a better chance for your content to stand out.
  3. Niche-specific Hashtags: These are crucial for reaching a targeted audience. They are highly specific and less competitive, making them ideal for connecting with interested users.

Strategic Hashtag Research

Jenn emphasizes the importance of researching hashtags. This involves exploring related tags on Instagram, analyzing what competitors are using, and identifying hashtags that are relevant but not overly saturated. The goal is to find a balance that maximizes reach while maintaining relevance to your target audience.

Utilizing Hashtags for Accessibility

Implementing camel case in your hashtags (e.g., #DigitalMarketingTips) improves readability and accessibility, particularly for screen readers. This practice makes your content more inclusive and user-friendly.

The Role of AI in Hashtag Strategy

While AI and tools like ChatGPT can offer keyword recommendations, Jenn warns against relying solely on AI for hashtag strategies. Manual research and a nuanced understanding of your audience and industry are essential for identifying the most effective hashtags.

Final Thoughts

In summing up our deep dive into the potent strategies for amplifying your presence on Instagram, it’s clear that a blend of creativity, strategic insight, and an authentic connection with your audience forms the backbone of success on this platform. Jenn Herman’s rich expertise has illuminated the path forward, from the nuanced use of hashtags to the dynamic engagement through Reels, and the delicate balance of content types. This journey underscores the evolving nature of Instagram as a space not just for sharing moments but for brands to forge meaningful connections, drive engagement, and boost sales in a way that resonates with their unique audience. As we navigate this ever-changing landscape, embracing flexibility, continuous learning, and genuine interaction emerges as the cornerstone of building a vibrant and successful Instagram presence that truly stands out.

For those eager to dive deeper into mastering Instagram, Jenn’s books are filled with practical advice and actionable strategies, they’re an excellent resource for anyone looking to improve their presence on the platform.聽

Take a look at Jenn’s books through the links below and start enhancing your Instagram skills!

SHOW TRANSCRIPT

This transcript is automatically generated by聽Descript.聽 Any errors or omissions are unintentional.

[00:00:00] Jeff Sieh: Welcome to social media news live. I’m Jeff Sieh and you’re not.

[00:00:04] Conor Brown: And I’m Connor Brown, and this is the show that keeps you up to date on what’s hap world of social media and more.

[00:00:11] Jeff Sieh: Have you ever found yourself wondering how to elevate your Instagram game to the next level?

[00:00:16] Maybe you’re curious about the strategies that make an Instagram account not just seen but truly engaging and profitable. Or maybe you’re looking to transform your Instagram presence into a powerhouse of engagement and sales. Well, you know what? If those questions have run through your mind, then you are in for a treat today. We are excited to welcome a guest who has mastered the art of Instagram.

[00:00:39] She’s an expert in Instagram strategy who has helped countless brands and entrepreneurs maximize their potential on the platform. Jen Herman will be discussing what she’s learned, her insights, and sharing her techniques for leveraging Instagram to your advantage. So sit back, clear your schedule, clear your mind, and get ready for this week’s episode of social media news live. Jen, I am thrilled beyond measure that you are here with us today.

[00:01:04] Jenn Herman: I’m so excited. We’re finally doing it.

[00:01:07] Jeff Sieh: know.

[00:01:07] It’s great. So it just works out. She it’s always that time thing, but it has happened and we are just gonna dive right in. But I wanna make sure that people who may, which is very very rare, who don’t know who you are, but I wanna introduce you. She is Jen Herman is a social media consultant.

[00:01:23] She’s a speaker, a globally recognized Instagram expert. She’s a sought after and international speaker that she provides tips and resources and training for organizations of all sizes that need to structure their social media strategies. Her business background includes administration, sales, human resources, and marketing, and she enjoys bringing all these skills together to help you grow your business. She’s been featured everywhere, Inc, Fox News, BBC News, Yahoo Finance, Entrepreneur, Huffpost. The list goes on and on and she is the author of Instagram for Dummies, business Instagram for Business for Dummies and the ultimate guide to social media marketing.

[00:02:00] So if you’re a dummy, she is the place that you need to get all your information from. By the way, if you wanna find those books, you can actually go to Jeff C, not there, Jeff C dot live. I can’t even read my, my thing. and and just go to Jeff C dot live and you can find that. We’re over on Amazon right now, and you can check those out.

[00:02:21] But she’s also got her own special book that’s not even listed on Amazon. We’re gonna be talking about that later, and you can find that at Jen’s Trends dot com forward slash books. That’s Jen Jen’s Trends dot com forward slash books. If you’re listening on the podcast, that’s j e n n s t r e n d s dot com forward slash books. Got it all out.

[00:02:43] Jen, how are you doing?

[00:02:46] Jenn Herman: I am good. Thank you.

[00:02:48] Jeff Sieh: Yeah. So

[00:02:49] Jenn Herman: always 2 n’s in Jen. Just gotta remember that. 1 n on her, and it’s 2 n’s on Jen. It confuses

[00:02:54] Jeff Sieh: That’s right.

[00:02:55] I always do the same thing as Jeff c, I before e especially in c. That’s how my mom taught me. So that’s how we say it. So we’re gonna dive into this first section really quick. And and I I always read your blog.

[00:03:06] You do a great job on social. But 1 of your recent posts, you highlighted the importance of direct messages on Instagram. So right off the bat, how can small businesses and solopreneurs use direct messages more effectively to engage with their audience in 20 24?

[00:03:24] Jenn Herman: Great question to kick this off.

[00:03:25] I love getting in deep start. So DMs are really powerful. Right? They’re your chance to have a 1 on 1 connection. And the thing is Instagram is pushing direct messages.

[00:03:35] They want you in direct messages. Since this kinda goes back to, like, you know, when there was, like, the whole Facebook group thing launched, and they were like Facebook was like, we’re gonna give more power to the Facebook groups. Everyone launched a Facebook group. That’s how Instagram is treating direct messages. They want you in direct messages.

[00:03:51] So if you’re there, you’re more likely to get those relationship connections. And Instagram has said that if you have a personal relationship with somebody on Instagram, your content appears higher in their feed. And what defines a personal relationship is direct messages. So if you send me a direct message and I respond and you and I have even just 2 or 3 messages of dialogue, Instagram goes, oh, well, look at you. You must have something in common.

[00:04:20] You must like each other. And the next time you log in, my content is higher in your feed because you and I now have a personal relationship. So we want to move towards getting those DMs with our audience. We want to build those connections. And some of the easiest ways to do this is through your Instagram stories.

[00:04:40] If someone quick replies to your story, it opens a DM. If they send a message as a response to your, Instagram story, it opens a DM. And so take that opportunity that if they have engaged with it, don’t just be like, okay. Great. And ignore it.

[00:04:59] Thank them or ask a question or even just put up an LOL. Anything that starts to create this back and forth dialogue for your brand, it’s building that connection with that audience member, giving you algorithmic preference in the feed when that person comes back to look at content. The other more advanced strategy is to request DMs in your feed posts. So instead of saying click the link in my bio, which I will still do that for evergreen. Like, if I wanna talk to you about my hashtags on lockbook, I’m saying go to link in bio.

[00:05:32] If I’m gonna tell you to, you know, sign up for the membership, I’m gonna say go to the link in my bio. All of those are evergreen content. But if I’m telling you that I’m gonna be doing this live show, if I’m telling you that I’m gonna be doing a webinar and those are short term links, I instead say, send me a DM, and I’ll get you the link. So now they send me a DM that says, hey, Jen. I’d love the link for that webinar.

[00:05:55] I reply with the link, say, I hope to see you there. Can’t wait. We’re gonna have some great content, whatever it is. And now we have a 1 on 1 relationship that, again, augments me algorithmically, but it’s also providing a value and a service to them. Plus, it’s, like, really good lead generation for me because now I know who’s signing up for these things and who’s interested in what.

[00:06:17] So it’s market research and leads all bundled up in 1 strategy.

[00:06:23] Jeff Sieh: So I real quick.

[00:06:24] Sorry, Connor. I wanna I I know I jumped on your line.

[00:06:27] Conor Brown: too, so go for it.

[00:06:29] Jeff Sieh: so what I wanted to dive into about this because I see a lot of, influencers on Instagram pushing, like, automatic DMs, like mani chat and stuff like that. Is that what you’re thinking? So what are your thoughts on using that?

[00:06:43] Because I’ve heard great things and then I’ve heard, oh my gosh, it was a nightmare and I got banned. So what are your thoughts on those kind of things?

[00:06:51] Jenn Herman: This falls somewhere in the middle.

[00:06:53] Jeff Sieh: Okay.

[00:06:55] Jenn Herman: It can be great. And if you do it really well, then it can work.

[00:07:00] The key is not to overdo it with the automatic responses. So if you’ve got a a chatbot, you know, scheduled that if someone’s comments link on your post, it’s gonna generate, the link for that webinar. If you’ve got someone sending you a DM saying I want, you know, the link to that book, and you’ve gotta you know, that’s gonna be in a trigger for your your bot, then that’s fine. But you’ve gotta stop it. Like, it can’t be that every time they send you something, you’re doing this long follow-up, and you have to make sure it’s very targeted because people know like, I don’t it’s actually funny because I don’t actually use a chat bot on mine, and I get when I do this, you know, send me a DM, I have so many people that will be like, I know it’s your chat bot that’s gonna respond with the link.

[00:07:43] And I’m like and so I I will voice memo them and be like, totally not a chatbot, just because people expect that. Like, it’s it’s starting to take over as, you know, oh, now it’s the automated responses, and I’m not gonna, like, actually talk to you. And I don’t know if it’s you or somebody on your team. So if you can personalize those responses when you do have those moments of opportunity to, you know, use their name or do a voice memo instead of just that, you know, direct written response. That can help personalize the experience that you’re going in even after a chatbot gave them the link, but you’re personalizing the experience beyond that.

[00:08:21] That can make a significant difference. and, honestly, unless you’re getting hundreds, even dozens of, you know, people saying link, link, link, I would avoid the chatbot. Like, the the chatbots are great, but when done in the right strategy and, obviously, we know some friends, you know, who are very good at doing this the right way, but then people don’t do it the right way, and marketers ruin everything. So don’t overdo it. Don’t like, if you’re if you’re only gonna get 10 or 15 people asking for that link, don’t set up a chatbot.

[00:08:53] Just take the time or have your, you know, your assistant or whoever manually put that response in. But if you’re getting hundreds or thousands, of course, yes, chatbots are obviously gonna streamline the process.

[00:09:04] Jeff Sieh: Yeah.

[00:09:04] Yeah. I think a lot of people see that. And the funny thing is is a lot of people sell their affiliates to ManyChat or whatever. and I I like what you just said about at a certain level, it might be something to look at. But it’s not gonna it’s not gonna change your business if you only have, you know, 15, 20 people responding to have a chatbot that’s gonna also grow your business for you.

[00:09:26] That’s that’s them trying to sell you their affiliate links. So I think that’s that’s a really good, really good point.

[00:09:32] Conor Brown: So kind of pivoting off of that, you know, engagement. I know I love the the the DM, the 1 to 1 building a relationship back on social media. I think it’s great. And it’s such a useful strategy. But, you know, when we’re posting to the feed, whatever it might be, we do wanna see some sort of engagement just to know, hey.

[00:09:50] I’m putting this out there in the world. Hopefully, my audience, it’s resonating with them, and they’re responding to that. So, Jen, for for 20 24, you know, knowing what you know about current engagement trends and everything that’s going on on Instagram, do you have any tips for, you know, small business owners, entrepreneurs, solopreneurs, anyone who’s on Instagram when it comes to boosting their engagement and their reach.

[00:10:14] Jenn Herman: Yeah. So first, you have to know what you want with that post. I will do post purely for engagement. I can throw up a photo of my daughter. Boom.

[00:10:22] Engagement. I can throw up a photo of my hashtags unlocked ebook. Not a lot of engagement, but I’m gonna get website clicks on that photo of the ebook. I’m not gonna get website clicks on the photo of my daughter. So what is your intention?

[00:10:38] Do you want engagement? Do you want website clicks? They are not necessarily dependent on each other, and I will have posts that get 18, 20 likes on them. I don’t care because they generated 50 website clicks. So it’s about knowing what you want.

[00:10:54] And And if you are looking for engagement posts, because we all need those. We need engagement to keep our content well performing, keeping it in front of our audience. If everything is that sales post and your engagement is going down, it’s only gonna keep going down, and it’s not going to perform. So we need that balance of engagement and sales posts. So for the engagement posts, no call to action.

[00:11:13] Don’t don’t ask them to do something. The moment you ask them to do something, you decrease the likelihood that they are going to leave a comment unless the call to action is to leave a comment. They’re less likely to put up a like. You’ve already asked them to do something. And if you want them to do something, you’re less worried about the double tap.

[00:11:31] Because if they double tap and scroll past, they’re probably not seeing your call to action. So you need to, like, format your content for that specific outcome that you want. Your engagement posts are going to be really short reels. So we want reels under 30 seconds are gonna be ideal for more engagement. The quick fun behind the scenes, the bloopers, the entertainment, the photos and videos of your dog, whatever it is, those are gonna be your engagement post.

[00:11:59] You can do the same thing with your whether it’s carousels or feed post, having those behind the scenes, having people laughing. People wanna see happy emotions. They’re more likely to react positively. So if you’ve got a photo of you just laughing hysterically coming at the camera, you’re probably gonna get higher engagement. Just because it’s a happy emotion, they’re more likely to respond with, oh, that’s a really cool even if they don’t read it, they’re more likely to engage.

[00:12:26] So when you want engagement, focus on the visual. Focus what people are going to see that is more likely to drive those likes. Now, of course, engagement could also define shares and saves. So if you want those things, that’s when you get into that educational content. That’s when you get into the the tutorials and the resources and the tips and the, you know, here’s a tactic to do this or whatever it is you wanna walk people through, And those are incredibly valuable for engagement.

[00:12:55] But, again, maybe not a ton of likes, maybe like a mid range, but but you’re gonna get the shares. You’re gonna get the saves. You’re gonna get people putting that in their stories, sending it to their friends and their DMs because it’s a value add piece of content that drives up engagement. And all 3 of these, sales, you know, resources, tutorials, and then your engagement posts, all have their place in your strategy.

[00:13:19] Jeff Sieh: So, I want to ask a question on that note because I know we’ve had some people, some Instagram, folks on here before who’ve talked about using your feed. That’s your business.

[00:13:29] Stories is your, kind of like what you’re saying, your picture of your dog or your daughter or whatever. Do you think it needs to be segmented that much? And if not, why not?

[00:13:40] Jenn Herman: It totally depends on your brand. So I am my brand. Right? I am Jen’s trends. So if I put a photo of my daughter in my feed, it’s fine because it’s my brand.

[00:13:51] But if I am, you know, Coca Cola, am I gonna put a photo of my daughter on Coca Cola’s feed? No. Of course not. Probably not gonna put it in the stories either. But you know what I mean?

[00:14:02] Like, you it depends on your brand and who is your brand and who people expect to see when they come to your profile. So, yes, your grid does long live on forever. It’s always there. It’s not something like stories that disappear. So you do want that more evergreen content.

[00:14:19] You do want that more brand rich content on your feed. But remember, people connect with people. And if everything on your feed is a sales post, if everything is about your product, your service, and that’s all you talk about, why the hell would anybody follow you? Like, there’s nothing of value. Right?

[00:14:37] Like, why like, what are they getting out of it? So people want to know the people behind their brand. The people want to know like, every weekend, I do a post, and it’s my personal post. And then maybe it’s a, oh, you know, woe is me. Maybe it’s a mom life.

[00:14:51] Maybe it’s a, hey. This is how I grew up. This is my past. Those get crazy good engagement for me and a ton of DMs, a ton of, you know, dark social engagement with people going, oh my gosh. Yes.

[00:15:04] I relate so much to this. It’s so great to hear someone else going through this or whatever it is. And that builds trust for my brand. That makes them want to work with me as a speaker, as an expert, as a consultant, but it’s not technically business related. So you have to find that balance that works for you.

[00:15:23] In general, stories can be the more fluffy, the more entertainment, the behind the scenes, the goofy. But and here’s the thing, and I always tell people, I’m like, do you know why stories are the highest converting content? Because you share all of that in your stories. So if you started sharing that in your feed, your feed would be higher converting content too. People want that personal side.

[00:15:45] They want to see your hair down. They want to see you flub up with imperfect lighting or bad audio, you stumbling over your words. That’s what makes you relatable, and that is what makes them want to buy from you.

[00:15:58] Jeff Sieh: Well, the way I slip over my words on this show, you know, I’m really relatable, I I

[00:16:03] Conor Brown: think we need behind the

[00:16:05] Jeff Sieh: the

[00:16:06] Conor Brown: of Jeff. I think we need a behind the scenes post of Jeff gluing his beard on every

[00:16:10] morning.

[00:16:11] Jeff Sieh: what it should be.

[00:16:12] Exactly.

[00:16:12] Jenn Herman: The morning

[00:16:13] Jeff Sieh: way yeah. By the way, when she said dark social, that’s not the dark side, Connor. It’s

[00:16:17] Conor Brown: Oh. 0. I I accidentally saw through the dark web once. It was very scary.

[00:16:23] Jeff Sieh: Yeah. By the way, I got so excited, that Jen was on the show that I forgot to mention our sponsors of the show which is the amazing Ecamm. You can find out more about them at social media. I mean, it’s at ecamm dot com forward slash jeff.

[00:16:36] That’s a new landing page I have where you can actually go and save 15 percent on your first order by just putting in Jeff 15. So ecamm dot com forward slash jeff. And that kinda ties in because I use Ecamm too actually when I do create reels or TikToks or the vertical videos for any platform. I use Ecamm for that. But you shared thoughts, especially on your blog, Jen, about the optimal length for Instagram reels.

[00:16:59] Can you explain, like, how businesses should decide on the length and the content of their video post to best engage their audience? Because, like, Gary’s even in here and he said he would love to actually start let me pull up that comment. He would love to start doing some credit education live streams on on Instagram around business credit answering questions, which is another form of, you know, vertical video. So how can businesses, you know, have the right length and all those things that you’ve mentioned before for Instagram reels?

[00:17:29] Jenn Herman: So it’s worth pointing out because it’s super confusing. Everything that is a video on Instagram is a reel, unless it’s a story, then it’s not a reel. So it’s very confusing. If you upload a video to Instagram, it’s a reel. If you do an Instagram live and you save the replay, that’s a reel.

[00:17:48] So it’s very confusing in terms of what is a reel and how to create a reel. So for the sake of argument, Reels as a individual piece of content are when you create that within, essentially, Instagram. You can use a third party tool to upload, but these are up to 90 seconds. So these are your short form video. This is the knockoff of TikTok.

[00:18:12] These are these short form videos. Ideally, if you want we’re talking super top of funnel, like, the very top awareness. These are the ones that get shared into explore. These are the ones that get into suggested posts. These are how you reach new people.

[00:18:27] Those videos should be under 20 seconds. Most videos over 30 seconds will not get shared into explore or into suggested videos. Doesn’t mean it can’t happen, but it’s very uncommon. Typically, Instagram is only going to recommend content that is under 30 seconds and even under 20 seconds because they know that in that explore feed, you don’t have an attention span. You are you’re just whipping through things.

[00:18:54] So we want really short content for top of feed. No call to action. No introduction. Probably not even super tutorial based. It’s not value add content.

[00:19:06] It is just awareness content. Then we get into the the kind of mid range, that 30 to 60 second range, even, like, 30 to 45 second. This is starts being your crossover. This is where you start introducing more about your brand, but probably not targeted towards your followers. These are the people who have seen your Reels in the feed for their scrolling through the Reels feed, and they’ve seen your content, but they aren’t actually following you.

[00:19:35] So they’re more likely to watch your Reels, but they haven’t actually followed you yet. So you’re still not committed to this relationship. They’re gonna give you a little bit more than that 20, 30 seconds. And then when you get into the 60 to 90 seconds, now you’re into that long form, short form video. Now you’re doing the tutorials.

[00:19:54] Now you’re doing the the value add. Now you’ve got the calls to action. Now you’ve got the resources in there to serve your audience. The longer form video is meant for your existing audience. Doesn’t mean that people who don’t know you aren’t gonna see it.

[00:20:09] That’s still gonna get shared. That’s still gonna be, you know, promoted or people are gonna tag a friend in a comment or whatever it is. But assume that that long form, the 60 to 90 second, is for people who know who you are. So, again, you don’t necessarily need an introduction. You don’t necessarily need to give a lot of in any video on Instagram, a long introduction.

[00:20:41] and then we get the long form. So if you had a 2 or 3 minute video, you’re gonna upload that separately. That is gonna be where you’ve got clips of podcast. That’s where you’ve got a a longer, you know, introduction to a a team strategy or to something related to how how to use your your product. maybe it’s like a helpful tip, or here’s information on our launch, or or here’s a message from our CEO.

[00:21:07] Maybe it’s a PR campaign or whatever. Those longer ones you have to upload separately as a video, but then gets in there as a reel.

[00:21:16] Jeff Sieh: Okay. I’m I’m really fascinated about this, so I have a lot of questions. sorry, Connor.

[00:21:22] once

[00:21:22] Jenn Herman: We’re calling. He’s

[00:21:23] Jeff Sieh: I love to do this show. It is free consulting is what it is. So what I’m hearing you say, and I know Chris Stone and Jim Fuse are in the audience, and they do this kind of the same thing where they do an interview show, they chop it up, they put it to Instagram, they put it to, you know, to, TikTok, that kind of stuff. So to get on that discover page to grow our Instagram account, should I take 20 seconds of, say, what you just said, like, a really tight little bite, Split that up and start pushing that up to, Reels so people can discover me and my show easier and better and just do, like, really quick 20, 30 second things for

[00:21:56] Jenn Herman: Super short.

[00:21:57] Yeah. And it could be I mean, honestly, it could even be if you’ve got a blooper of, you know, you on the show or anybody on the show, bloopers are great. Right? Because people are like, you know, when the camera falls over, people are gonna stop and watch that play again, so it’s a couple views. It’s just, like, it’s awareness, but it’s enough to get their attention that they’re more likely to see the next time you share 1 of those videos that is the 20 third second clip from the podcast.

[00:22:21] it can be you asking the question, like, super, like, you know, Jen, tell me more. And then it’s my answer. Like, so we hear your voice, and then I come in and because it’s the the Jen, tell me more becomes the hook, right, where you’re using that clip from the podcast as your intro hook on a reel.

[00:22:41] Jeff Sieh: Jen, tell me more. I just did that for the the replay. So, yeah, go ahead, Connor.

[00:22:47] Conor Brown: What about what about, like, strategy behind posting it to your feed as well or just keeping it in reels? Like, is there any rhyme or reason behind that, or is it just kind of a feel

[00:23:01] Jenn Herman: So this is 1 of those where it is kinda like keep it your brand on 1 and then your other things on the reels. So, like, for example, if I take my daughter to the zoo or to SeaWorld and I film or I create a reel of that experience, maybe I wanna tag SeaWorld in it.

[00:23:14] Maybe I’m hoping they give me a little shout out. But I’m not gonna put that on my feed because it has nothing to do with my brand. But it’s on my reels tab, so if people go to my reels, they can still see those videos, but I don’t want it to live on my grid. Now anything else that I do for a reel, I’m always going to put on my grid. The only time I would take it away after the fact is if it is, like, promoting a, like, a conference or a webinar that has expired or a campaign contest giveaway that has expired.

[00:23:43] I might then pull it off my grid and let it just live on on the Reels tab. But that way, there isn’t that confusion of people being like, oh, I still wanna sign up, and it’s 3 weeks after the, you know, the air date or the in any sort of thing. But in general, yes. If you are doing reels that are related to your business, they should be on your grid because that’s where people are going to go first. That’s where they are going to go scroll.

[00:24:06] They’re not gonna default to your reels tab.

[00:24:09] Jeff Sieh: See, this is why we have her on the show. So much good stuff. So, Chris is saying, I’m gonna try that.

[00:24:15] Do a quick value intro to the interview clip, a little more effort but could change the game. yeah. There’s gonna be some experiments coming up, on my channel as well. And then Pam says, hey, Jeff. Using quick short reels is how I have built followers for several companies since the start of Reels.

[00:24:33] So that’s awesome, Pam. Thank you for letting us know. And so yeah. Just so many so much good stuff here. Man, I just I don’t have enough hands to take so many notes.

[00:24:41] Go ahead, Connor.

[00:24:43] Jenn Herman: It’s a good thing that you’re.

[00:24:44] Jeff Sieh: That’s

[00:24:45] Conor Brown: that. Oh, chop it up, man. Come on. Listen up.

[00:24:49] but I do like the the, you know, the importance of the grid of the profile. Right? People are gonna go there once they get fed something and explore to see what are you about. And, you know, Jen, the profile, a lot has changed recently. you can add more links in your bio.

[00:25:05] Right? So now you gotta be specific. Go to my bio. Click the right link

[00:25:10] Jenn Herman: You’re right.

[00:25:11] Conor Brown: those sorts of things. Right?

[00:25:12] But what do you think, you know, businesses, or anyone should focus on when it comes to optimizing your profile. Right? Description, links in your bio, all sorts of stuff.

[00:25:24] Jenn Herman: So I do a whole webinar just on this topic.

[00:25:27] So we’re gonna really condense this because we can go for the next half an hour. So first and foremost, it is super important that you optimize your buyout. It is this is your 30 second elevator pitch. The only time anyone’s ever going to read your bio is the first time they come to your profile. So you are writing your profile description as someone’s the first time visitor.

[00:25:49] So you wanna tell them who you are, what you do, and what’s in it for them. This is not about you. It’s about them. So we want it bullet point format if possible. We want it to scannable.

[00:26:01] They’re less likely to read if it’s big, long run on paragraph. So use, like, emojis or bullet points to break up the the the content. You wanna make it short and sweet, and I highly recommend you don’t write your own bio, to be honest. We are horrible at writing about ourselves. So challenge your colleagues, your coworkers, your customers, your spouse, your friends, whomever, to say, if you could describe my business in 5 words or in 1 sentence, what would it be?

[00:26:30] Gather all that information, and then turn around and see, is there a common thread? Is there certain words that they’re always using? And use that to then kind of write your bio. The other super important thing is that your bio is now critical for keyword search. Instagram looks at 3 areas when someone types in a keyword search.

[00:26:52] It looks at your profile description, it looks at your content caption, and it looks at your content hashtags. So your bio tells Instagram what your content is about, what your brand is about. So if I created a post that was about, you know, San Diego weather, but my bio says I talk about Instagram, my post about San Diego weather isn’t gonna rank super high in those search results for San Diego weather because my content in general, my brand on the platform isn’t about San Diego weather. It’s about Instagram tactics. But if I go and post something about Instagram tactics and people are looking for Instagram strategies, Instagram goes, well, her post is about that, and her bio is about that.

[00:27:34] I rank higher in those search results. So we wanna make sure that we’ve who we are, what we do, what’s in it for them with the relevant keywords that somebody is looking for. We’re not making up fancy words. You’re not the chief of happiness over here. Right?

[00:27:50] Like, use the words that matter to what people are searching for. Use all your fluffy words in your content, not in your bio. And then you wanna make sure you have all those contact options turned on that are relevant for you. So whether you can call, text, email directions, make reservation, whatever it is, have those enabled. I only have email turned on because I don’t want people calling me at 3 o’clock in the morning.

[00:28:12] Morning. I don’t want people knowing how to get ahold of me. But if you have a business phone, if you have a physical storefront and you have a business phone, put your phone number on there. We want people to be able to call you. Or have a Google phone number set up or something that you want people to be able to call you.

[00:28:25] Real estate agents, put the phone number on there, whatever it is. But have those means for people to be able to contact you that if they come to your profile and they go, I wanna know more, they can actually get a hold of you. And then for the link option that you just brought up, yes, Instagram allows you to have multiple links. I think this is a horrible idea for anybody who wants to be strategic. They are helpful.

[00:28:48] Yes. For the average small business who doesn’t have a robust website, for somebody who maybe runs an Etsy store and doesn’t have an individual website, the multiple links are great, and you should absolutely use them. But if you have a standalone website, if you have a website where you can create any page you want, you want 1 link on your Instagram profile, and you want 1 dedicated landing page that is not linked to on any menu header anywhere on your website, it’s kind of a hidden page, and it’s only if people click on that link on Instagram that they land on that landing page. It’s optimized for mobile. There’s no pop ups or distractions, and it gets them to your website.

[00:29:30] So they’re not going through a link in bio or a third party tool. They land on that page, and you can do this if you go to my, Instagram, j e n n s underscore trends. Click on my link in bio. You’ll see how mine is formatted. It has different button options.

[00:29:44] I think there’s 6 options. 1 for books, 1 for speaking, you know, 1 for working with me, and you just click on the option you want, and it takes you to that section of my website. The reason this works is it keeps them a on your website. So if they go somewhere and go somewhere else, all your Google Analytics are tracking it. You can see how they behave.

[00:30:05] But also if you have your Facebook pixel set up on your website, you now own all that traffic. You can retarget it. You can send people ads because they just went to your landing page and maybe never went anywhere from there. You still own that traffic.

[00:30:21] Jeff Sieh: That is a genius, little tidbit right there.

[00:30:24] So oh, wow. So we we’re gonna jump into mastering hashtags because we already had some questions about hashtags. and by the way, before we we get started on that, I wanna make sure that you guys check out, and this is once again driving traffic back to her site, jens trends dot com forward slash books. And once again, for you guys listening on the podcast, that’s j e n n s t r e n d s dot com forward slash books. And what that allows her to do is, she’s got all her books listed there and there’s 1 that’s not on Amazon.

[00:30:55] And talk about that really quick. It’s your book, Hashtags Unlocked, which I took the title for this show. talk about that a little bit. Well, you know, it it it focuses on mastering hashtags. And why is it a a strategic approach to hashtags?

[00:31:11] Why is that crucial for Instagram success?

[00:31:14] Jenn Herman: Well, this is 1 of those things where I I the 1 question I probably still to this day get asked more than anything else is, Jen, how do I use hashtags on Instagram? And so I decided to write an ebook, and it’s 20 pages just about Instagram hashtags. It’s probably the most comprehensive resource anywhere in the world just dedicated to Instagram hashtags. So if you’ve ever wondered which ones to use, how to pick the right ones, where to find them, where to post them, how many should you post.

[00:31:40] It’s all covered and more in this ebook that it’s brand new. I just launched it this month, so it’s fresh. It’s relevant for 20 24. And it even includes the fact that Instagram had a major glitch last week or 2 weeks ago now and ruined my life for 2 days. But in this I know I literally lost 2 days of my life when Instagram does these things.

[00:32:00] But Instagram put up an error message saying you can only put 5 hashtags on a feed post. And it was like, oh my gosh. What is happening? Now Meta has agreed. They told me specifically it was a glitch and they fixed it.

[00:32:12] But if this is in the system, we know that this is because it’s even if it’s an alpha test, like, they’re they’re testing. There’s this is somehow in the system for this to have come up as a glitch. So I did add a section at the end of hashtags unlock that talks about what happens when this happens. How do you prepare now for if Instagram says we’re only gonna get 5 hashtags? What things should you be focusing on today with your current hashtag strategy that it’s covered in this book and prepare for if it was to change that you’re best prepared.

[00:32:43] I will say I have been teaching this hashtag strategy in variations, but, essentially, the root of it, I’ve been teaching this strategy for, like, 9 years. and every time, even now, I’ll be at a conference and someone comes, you know, to the the session, they learn my hashtag strategy, and I’ll get an email a week later. Oh my god. Jen, I used your strategy, and I landed a new client. And I’m like, oh, I know.

[00:33:05] Because because it works. I promise. It works. So it is 1 of these people don’t think about how much the effort they really need to put into hashtags. They just kinda throw up some hashtags and hope it’ll work.

[00:33:16] But if you want it to be successful, there are very key strategies to use, and that’s what’s all covered in the book.

[00:33:22] Jeff Sieh: Awesome. That’s cool. So, and by the way, I think what is it? Is it 9 dollars?

[00:33:27] Like, is that what it is? 9 dollars. That’s cheaper than Netflix, like, because you have to buy you know, I’m seriously it is. And so, go check it out. She I mean, you can tell already by the, from the show that she knows what she’s talking about.

[00:33:38] So gents trends dot com forward slash book. Make sure you go check that 1 out but we’ve got more questions Connor I know you had someone

[00:33:44] Conor Brown: Yeah. I think, you know, people understand that hashtags are important, but more often than not, I also think they think, well, I don’t know how important they are. Right? And that’s kinda why they just throw stuff up there. You know?

[00:33:57] So, Brigent, how does it actually when we’re talking about, hashtags, how does that impact the Instagram algorithm for your audience that you’re trying to reach? And then with that knowledge, you know, how do you create a strategy that can be beneficial to that algorithm to put you in front of the people that you need to be put in front of?

[00:34:19] Jenn Herman: So the biggest change from a few years ago to now is we have this thing called keyword search. So back in the day, like, 3 years ago, you would only be able to search for a hashtag. Right?

[00:34:33] If you wanted to find San Diego restaurants, you had to go look at SanDiegoRestaurants as 1 word or hashtag restaurant San Diego. That was the only way to search. Now that we have keyword search, you can type in 2 to 3 keywords. It is not long tail search like Google. Let’s just be real.

[00:34:49] It’s not that advanced yet. But you could type in San Diego restaurants as 3 words and get a bunch of populated responses. As I mentioned, Instagram looks at 3 areas. It’s gonna look at the content itself, the caption. It’s going to look at the hashtags on that post, and it’s going to look at your profile description.

[00:35:07] So in those hashtags, it’s your chance to tell Instagram what your content is about outside of just what you have in the caption. So if you have long, descriptive captions, to be honest, hashtags become redundant. The artificial intelligence, the AI scanning your caption is getting enough information for categorization. But most people aren’t writing long descriptive captions. They’re writing 2 or 3 sentences.

[00:35:32] You’re a restaurant and you say, you know, tonight’s dinner special is x y z. You’re not telling him where that location is, you know, what type of restaurant it is. You know? Are you a, like, high end restaurant? Are you a discount buffet restaurant?

[00:35:48] None of that is listed in that short caption. So your hashtags allow you to start to define who that is, who you’re trying to reach, what your your content is about, what your post is about, what your brand is about, any of that sort of stuff. So the hashtags give additional clarification, which is key to getting found in the relevant keyword searches. So that’s the most important reason for using hashtags. But beyond that, it really does help people understand the niche of where you are.

[00:36:19] So most people will come out and just say hashtags. Right? And they’re gonna be like, hashtag marketing, hashtag business, hashtag real estate. And those are the worst hashtags to use because they’re so popular that they literally don’t actually tell the algorithm anything. They don’t put your content in the right places.

[00:36:35] So the key to the hashtags is to find those less popular. So I have 3 buckets. Usually, popular is upwards of a million posts associated with the hashtag, moderately popular, and then you’re super niche specific. And we want to combine all 3 of those because it’s the niche specific that actually get you found by your customers. Using hashtag marketing is never gonna find me my target audience.

[00:37:00] But hashtag Instagram success, Instagram strategies, Instagram marketing, business marketing tips. All of these start to narrow down that funnel, and that’s who I actually want as my target audience. And by using those right hashtags, I’m telling Instagram I’m not just teaching marketing. If I have business marketing tips, Instagram is like, well, duh. You’re obviously teaching marketing because you’re doing business marketing tips.

[00:37:24] So it’s better to have those smaller ones that give more categorization to the industry. The the solution you provide, your target audience needs, the act or geographical locations using those geographical tags for the the areas that you serve if you’re a local business, telling Instagram this is what you do and getting it in front of the right people.

[00:37:46] Jeff Sieh: So I wanna kinda circle back a little bit because you talked about, you know, finding the right hashtags. Are there any, like, tools or third party apps that you recommend to find those hashtags that are good? I do I know Tailwind way back in the day had a a system that actually would categorize them and have them different color coded. Is there other tools that you like to use or you recommend for doing that, you know, keyword research?

[00:38:09] Jenn Herman: Again, 3, 4, 5 years ago, there was a lot of really good tools.

[00:38:13] Jeff Sieh: Mhmm.

[00:38:13] Jenn Herman: Nowadays, I think because of the move towards keyword search, a lot of those tools are like, meh.

[00:38:18] They’re not quite they’re not as invested in it. So I don’t personally use any tools. I know there was Hashtagify. So hashtag if I, was a great tool. There was Tagboard, was another really good tool.

[00:38:33] I honestly don’t know if they’re still actively doing that. And a lot of those had moved to, like, Twitter based hashtags, which now I again, because of x and everything else, I don’t even know if they’re supporting that environment. So I wouldn’t personally rely on any of those tools. I typically go into Instagram, and I start typing in a topic or keyword. Go to the tags option.

[00:38:57] So you when you go to search, it defaults to keyword search, then you can choose, like, you know, like, accounts and pages or locations and different things. But there’s a tags option. That’s your hashtags. And go in there and look and see what other ones it recommends. It’ll start to tell you, and it’ll tell you how many posts are associated with all of those hashtags.

[00:39:15] And to just kinda start looking through what those are, brainstorming through. I always tell my clients, it’s probably gonna take you a good couple of weeks. Like, if you’re starting from scratch on your hashtag strategy, this is not something you’re gonna sit down in half an hour and create a whole hashtag strategy. You’re gonna wanna spend time digging into this. Go look at your competition.

[00:39:33] What hashtags are they using? What are other people in your industry using? Go look at them and see, you know, does this make sense for my brand? Should I have, you know, something more specific, more, you know, broad? And spend the time to research this over a week or 2.

[00:39:47] Make your your bucket, so bucket out your hashtags that you wanna use. And then once every maybe 6 months to a year, I kinda revisit it and just kinda look at it and be like, yeah. I don’t think that one’s probably relevant anymore. Maybe I’ll switch it out. But once you have them, you can reuse the same hashtags over and over and over again.

[00:40:05] There is no penalty for doing so. And if you’ve got the right strategy, use the same hashtags every time. Go for it.

[00:40:10] Jeff Sieh: It’s awesome. I think a lot of people don’t take that time, but that leads into a great question from Tatiana’s asked earlier. She goes, hello, hello. I know you’re a constraint on LinkedIn, but I use LinkedIn and YouTube.

[00:40:20] Do hashtags work the same way across platforms? Are these different? She appreciates, us bringing this up. So you you kinda mentioned that, like, with x and or Twitter or whatever it is now. can you use the same ones or is it, like, wildly different, don’t touch it, like, you know, don’t don’t try to use what’s on TikTok, on Instagram, that kind of thing?

[00:40:40] Jenn Herman: I mean, I think with TikTok to Instagram, there’s a bit more of the similarity in how hashtags work.

[00:40:46] Even then, you probably aren’t gonna use as many hashtags on TikTok as you do on Instagram. Instagram is the 1 platform where you can use up to 30 hashtags, and I recommend using as many as possible. Until they turn around and tell us we can only use 5, use your 30. Use 22, 27, whatever it is. Use as many as possible because the more you tell Instagram what your content is about, the more searches you’re gonna show up in that are relevant to your target audience.

[00:41:10] So it’s a more is more environment on Instagram, whereas on other platforms, you know, LinkedIn isn’t even really focusing on hashtags like they used to. If you’re using 1 or 2 for categorization or branding, by all means, go for it. Facebook, same thing. TikTok, if you’re using, you know, 10 hashtags, you’re probably good with that. Some people may use a few more.

[00:41:32] But, again, Instagram’s 1 of these ones where, like, you’re gonna flood your hashtags on Instagram compared to every platform, which is ironic because I hate hashtags. I think they’re just ridiculous in the first place.

[00:41:42] Jeff Sieh: she wrote a book

[00:41:43] Jenn Herman: they work, so we use them.

[00:41:45] Jeff Sieh: That’s right. And she wrote a book on it, folks. on that note, so are there any common mistakes that you see businesses or, you know, small business owners or or, you know, solopreneurs make with their hashtags?

[00:41:57] And what what what are they doing wrong? And kind of the the 1 that you see that happens all the time, you’re like, oh my gosh. They’re doing it again. What what do you what do you what what is that thing that you see them do?

[00:42:06] Jenn Herman: So the couple there’s a couple things.

[00:42:08] 1 is using those super broad hashtags, using hashtag marketing, You know, hashtag music, hashtag fun. Like, just don’t even. Just you’re never gonna it’s never gonna solve anything. You’re never gonna get found. It’s not helping you with search, so don’t use those super broad hashtags.

[00:42:23] There’s 2 other things that kind of have become a newer thing with the way keyword search works, but you no longer you don’t want your hashtags in a comment. Because if you put them in a comment, Instagram does not read those for keyword search. It’s only gonna read your hashtags if they are in the caption. And, no, it doesn’t look spammy. No.

[00:42:44] Nobody cares. Just put them in the caption. But don’t you know, we’re so programmed to be like, oh, let’s hide them in that first comment. And we have all the third party tools that allow you to do a first comment now and all these things, but it’s not helping you with search if you put them there. It will work for key or for hashtag search.

[00:43:00] If someone does go to that specific hashtag, you still populate. But for keyword search, Instagram won’t scan hashtags in a comment. So we wanna leave them in the caption. On that note, for accessibility, for if you’re leaving your hashtags in the caption, please, please, please use camel case. It’s such a it’s such a big difference to people who use screen readers.

[00:43:23] And for the accessibility of if you have a hashtag and it’s all lowercase, screen readers have to read every single letter 1 by 1. It can’t read them as a word. But if you capitalize the first letter of each word in your hashtag, screen readers can read it as words. It’s just the way this functionality works.

[00:43:42] Jeff Sieh: can you explain camel case? Because some people like Connor may not know.

[00:43:47] Jenn Herman: So camel case is where you capitalize the first letter.

[00:43:50] So you give the it’s the bumps. That’s the camel impact. So, like, if I said this is a hashtag, I would capitalize the t in this, the I in is, the a, and then the h in hashtag. So instead of having it all lowercase as 1 string, you capitalize the first letter of each word.

[00:44:06] Jeff Sieh: Yeah.

[00:44:07] And Doc says, yeah, I’ll he uses camel case. So Doc Rock is is giving his endorsement. So very, very good.

[00:44:14] Conor Brown: it. Great animal.

[00:44:15] Great animal. We have a good question here on on, you know, from WebVDO. Let’s go with that, shall we? So AI using AI for hashtag generators on Instagram. I guess we can kinda broaden that and say just in general, like, Jen, where do you see AI and and maybe a hashtag strategy, coming into play?

[00:44:43] Jenn Herman: So and I get asked this question a lot lately.

[00:44:46] I am not opposed to using AI, chat, GPT, whatever it is, for keyword recommendations. I am opposed to using it for hashtag strategies because, again, AI doesn’t understand the nuances of the platform. And AI is typically gonna recommend hashtags that are very broad or that don’t get to your targeted industry needs or solutions of your prod your, your product or your service. It’s going to give you very high level ideas. It’s a good place to start for keywords.

[00:45:22] It’s a good place to say, okay. What are some of the things you know, give me the top 20 hashtags that people are searching for in my industry, whatever that industry is. It’s a good place to start, but then to narrow down to those niche specific or there’s those less popular hashtags, that’s gonna come from manual research. And if you tell Chad GBT, give me the least popular hashtags, it’s good it it doesn’t calculate what that looks like. So it as AI gets better, they might become become a more reliable resource, but I would rely on the AI only as a starting point for your hashtags, not as a definitive list of hashtags for your strategy.

[00:46:02] Conor Brown: That’s kinda like what we about all the time with this brainstorming, using AI to help brainstorm

[00:46:08] Jenn Herman: Starting point.

[00:46:09] Jeff Sieh: Yeah. And a great place to start is Dustin Stout goes, did someone say AI?

[00:46:12] Yes. His Magi, AI tool

[00:46:15] Jenn Herman: Shout out to Magi.

[00:46:16] Jeff Sieh: Yes. I am a customer, as well. So, you know, make sure if you don’t know about Magi, you go check that out because Dustin’s tool is really, really cool.

[00:46:24] But, another really, really cool tool is our friends over at Ecamm. Yes. Right. That’s right. They sponsored the show.

[00:46:31] Ecamm dot com forward slash jeff. You can actually get 15 percent off your first purchase there by using the code jeff 15. They also have an amazing community, and we actually have the head of their community in our audience right now, Doc Rock. He is amazing. He’s what keeps the, the train on the tracks over there.

[00:46:49] But seriously, folks, if you wanna have a great community and you’re wanting to learn how to do live video presentations, all those things, that you see us doing live here on the show, you need to go check out Ecamm. Join their community. Look at their discord server. They have their Facebook group is amazing as well, so make sure to check them out. But ecamm dot com forward slash jeff are the sponsors of this show.

[00:47:10] I wanna dive into our last and final sections about lever leveraging Instagram. So I really wanna talk really quickly about, you know, conversions. Like, it’s great to have those vanity metrics. It’s great to have thousands of followers. But if it’s not moving the needle, if it’s not making you sales, it’s not making you money, why are you doing it?

[00:47:28] So based on your expertise, what types of content are the most effective at converting followers into those customers, especially for, like, those product and service based businesses?

[00:47:41] Jenn Herman: And this is why I launched my membership, profit your profile, because I was like, it’s about more than likes because it is, right? Like, so many people tell me all the time, they’re like, Jen, how hard is Instagram?

[00:47:50] You just post a pretty photo. And I’m like, if it was that easy, I wouldn’t have built an entire career for a decade. So it is taking it to that next level. Right? Like you said, if if it’s just about the likes, if it’s just about the pretty pictures, it’s not driving your business.

[00:48:06] I worked with a client years and years ago, and she was a jewelry designer. And she had beautiful photos of all this jewelry. And not in 1 of her posts did she ever say that she made them and that they were for sale. And she was like, Jen, nothing’s converting. Like, I’m never making a sale.

[00:48:20] I get hundreds of likes on my my jewelry, but no 1 ever buys anything. And I’m like, you literally never said it was for sale. So at some point, we do have to include the sales. Right? We it can’t just be the pretty pictures.

[00:48:34] It can’t just be the engagement bait. We, at some point, have to move people down that funnel path to get them to where they’re ready to make a sale or to purchase. And so it is gonna be things like those tutorials, those resources, the educational content. Right? Start showing yourself as an authority.

[00:48:53] Start talking about how you do this or how you came up with this solution or why you’ve made this product change or whatever it is so people start to see the value behind things that’s moving them along the line. We want to have that opportunity to share that. If you are your brand, show your voice of expertise. Have an opinion on something in your industry. Do not just run down the middle of the road never having an opinion.

[00:49:17] If you have an opinion, you’re gonna make sales. It’s just how it works because people will affiliate with your opinion. They’re like, oh my gosh. Yes. Somebody finally said what I’ve been agreeing with.

[00:49:27] I want to follow that person. I wanna work with that person. I want that coach. I want that product, whatever it is. And then make sure you are putting in things about your products and services.

[00:49:38] So, you know, I for my brand, because I have my books, I’ve got speaking, I’ve got consulting, like I have different tracks, I usually pick a topic per month. So this month I’m pushing the Instagram, hashtags unlocked. Then next month, I’ll push speaking. And then the next month, I’ll mention I’ll push profit your profile, which is my membership. So I I choose a topic every month if you have multiple different kind of sources of revenue so that there’s a constant theme.

[00:50:09] If people come to you because they’re you’re talking about your book and they found you from the book, now they’re getting all this content about your book, but then the next month, you’re gonna give them something else. You’re not, you know, kind of pinballing all around your content and all the different services you offer. So you wanna be very strategic in where you’re focusing that attention in your products and services so that people go like, yeah. Yeah. She’s she’s talked about this 10 times.

[00:50:31] I really need to buy that book versus hearing about it once, forgetting about it, and they don’t see it again for, you know, another post out of whack 3 weeks later or that sort of thing. And then make sure you’re putting your calls to action in there. The calls to action can be send me a DM. Click the link in bio. Comment whatever below, and then you respond to them with a DM.

[00:50:52] You could say, like, comment link below or comment I want in or whatever it is, and then you message them with that information. But you’ve got to start to have those calls to action in there that lead them into that sales process so that they’re ready to convert. There is no magic. I always get the question that, you know, what’s the magic ratio? Is it it 20 percent sales post and 80 percent, you know, entertainment education?

[00:51:15] There’s no magic number. You you learn your audience, but, yes, we need the fluffy engagement bait. We need the resource, the value add, and we need the sales post. And then maybe that’s an equal 33 percent. Maybe it’s only 20 percent sales.

[00:51:30] Maybe it’s 60 percent sales. You’re in campaign or launch mode. The sales post go up substantially. That’s 80 percent of your content that month. So it it can alternate.

[00:51:40] There’s no magic number, but we do need the equal distribution of all 3 in order for those sales to convert.

[00:51:47] Jeff Sieh: Great tip.

[00:51:48] Conor Brown: Yeah. And and breaking that up, I think, makes it easy, especially because you can’t just go in blind. You you have to come up with a schedule of of these things of of when you’re posting consistently.

[00:51:58] And then you can also make that easy to see, okay. We got all of our categories accounted for, which brings up a great question from Tatiana who’s asking, do you know of any social media post scheduling tools that allow you to tag people? She, purchased Create Square from AppSumo. AppSumo app got it. But I have to go back to post, to tag all the people.

[00:52:20] Is that possible? So just general, also, post scheduling tool kind of

[00:52:25] Jenn Herman: Yeah. I mean, I’m a die hard Agorapulse user. I’ve been an affiliate brand ambassador, a diehard user of them for years.

[00:52:33] so I will always recommend Agorapulse first. And it does it the problem with the the scheduling tools is if you’re trying to post to multiple platforms, the tagging feature doesn’t usually work. And what happens is their tag on Facebook is different than what they use on Instagram, which is different than what they use on LinkedIn. And so if you’re writing 1 post and putting it to all 3 platforms, it doesn’t work because it you’re at, you know, agorapulse at social media news live, but maybe on Facebook, there’s dots in there or there’s, like, another character at the end or something like that. So they don’t always translate over.

[00:53:10] So it’s easier if you’re only doing it for the 1 platform. The tags will work better. but, you know, like, whether it’s a Gorapal, Sprout, social, are, you know, kind of the 2 that I most recommend. They’re gonna be the higher end price point for these types of tools, but they offer so much more functionality. They offer the resources that we want.

[00:53:29] So, you know, when you I always say you get what you pay for. When you get the free apps, when you pay for the, you know, 5 dollar a month, 10 dollar a month app, you’re not gonna get all the functionality. And if you do now, they’re a start up, and the rates are just gonna go up anyways. So I’d rather work with a company that has, like, established and already gotten all the bugs out of the system and just pay the 40 bucks a month to to have the features that you actually want. But, yes, you can use those tools.

[00:53:55] Jeff Sieh: Tatiana’s got some great questions today.

[00:53:57] She goes, about to share a self care post. Typical content is for college educators, active learning, audience engagement, etcetera. Should I always try to connect to to the self care as an adjunct professor? Because she’s that’s kind of her that’s who she is. That’s her brand.

[00:54:14] So should she do that?

[00:54:17] Jenn Herman: Yes and no. you know, it’s 1 of those things where not everybody that you connect with is going to fall into both buckets, and it’s okay to go after, you know, just the self care, that, you know, people who aren’t in the educational space, that aren’t professors, that aren’t in that realm still want self care. And they may learn from your tips that they work in an industry that has similar stressors, but they’re not technically the same. and then you’re gonna have content where maybe you want content just for the the professors, the educators, that environment that has nothing to do with self care. Maybe it’s just a tip or resource that is helpful to them in that industry, and then you have some where they come together because that’s who you’re targeting.

[00:54:57] So I would kinda play with the content and have some that is literally just for that that profession, have some that are just for self care, and have some that are for the overlay of merging the 2 in that sense.

[00:55:10] Jeff Sieh: Gotcha. Awesome. This has been such an education. I just I have to have my Genfix every, you know, couple months.

[00:55:17] It needs to be more regular, but she’s so hard to get a hold of because she’s so popular. But, Gary Stockton, big shout out to Gary. He is our biggest fan. He always says, he says remember here the like thumb. Thank you, Gary, so much for that.

[00:55:30] I appreciate you, my friend, for always, supporting the show. And with that, I wanna make sure we have plenty of time to for Jen to tell all about where she’s at, what she’s doing, her speaking gigs, all the thing that she does. Jen, tell us where we can find more about Jen Herman.

[00:55:46] Jenn Herman: I mean, pretty much everywhere as Jen’s Trends. You can go to jens trends dot com, my website, find pretty much everything linked there. You can go to my Instagram, j e n n s underscore trends.

[00:55:55] I post the most content on social on Instagram. That’s where where I post the most tips, resources, Instagram related training. I do post a lot of it onto, Facebook and LinkedIn as well, but Instagram is where I share most of the actual tips and resources. You can set up for my newsletter, which goes out the first Wednesday of every month. if you go to bit dot lee forward slash jens trends newsletter or just go to jens trends dot com and find the newsletter sign up there.

[00:56:22] That goes through every Instagram update of the month before. We typically have anywhere from 10 to 12 updates per month on Instagram. It’s always evolving. So we break down all of that in the monthly newsletter, plus all the other big social media news and list out any fun resources and things that I’m excited about. So that’s a great place to get all of your updates every month, stay on top of all things Instagram.

[00:56:45] Jeff Sieh: So so very cool.

[00:56:46] Yes. And I get her newsletter as well, so I would not recommend it because we have full inboxes, I know, but you need to sign up for Jen’s, newsletter because it’s very very very much worth it. Another person who’s very, very much worth it is Connor Brown. Connor Brown, where can people find out more about you and what you offer, my friend?

[00:57:03] Conor Brown: Well, on Instagram, you can go to at w d w opinion, and that’s good for all social channels as well. And learn more at w d w opinion dot com. What a great, great show

[00:57:15] Jeff Sieh: Yes.

[00:57:16] So we got so many, so many people say Genfix is a month. I know. You guys get on her. Tell her to come back on the show more often, and so much. Thank you, Tatiana for saying thank you, Connor, Jen, and Jeff, Pat Mills as well, Gary, of course, and all my friends who you guys are all my friends who show up every week for this.

[00:57:33] I really do appreciate you. I appreciate Jen for being here. Don’t forget to look at her book at jents trends dot com forward slash books. It’s 9 dollars folks. I would it would be so much, it it would be an honor for me to you for you guys to go there and buy it because it is such a good book.

[00:57:48] Make Make sure you guys go get that. Gents trends dot com forward slash books. And also, the amazing Ecamm who makes this all possible. You can find out more about them at ecamm dot com forward slash jeff. If you haven’t tried them yet, you might as well.

[00:57:59] 15 percent off your first order by using code jeff 15. It’s amazing. I love it. I love the people there. I love the community.

[00:58:06] I love all of you and we’ll see you guys next time. Thanks so much for watching. Bye, everybody.

(Visited 15 times, 1 visits today)

Leave A Comment

Your email address will not be published. Required fields are marked *