[00:00:00] Jeff Sieh: Hello folks. Welcome to Social Media News Live I’m Jeff Sieh and you’re not. And this is the show where we keep you up to date on what’s happening in the world of social media. The show is always brought to you by my friends over at Ecamm. And you can find all about, more about them at socialmedianewslive.com/ecamm

[00:00:18] It’s what we used to produce this show. I do it for all my clients. It is a, an amazing program. We’re gonna talk a little bit more about some of the cool stuff they have done. And this year I’m a little bit later in the show, but make sure you guys check them out at socialmedianewslive.com/ecamm

[00:00:34] and I’m here once again with one of my favorite guys in the whole world, I wish we didn’t have all this water in between us, but today I’m joined by my pal, Ian Anderson, gray. And we’re going to be talking all about live video for. 20 20, 22. So hard to say. I can’t even say it. If you don’t know who Ian is, he is the founder of the confident live marketing academy and is the host of the confident live marketing podcast.

[00:01:00] He helps entrepreneurs to level up their impact authority and profits by using live video confidently. He’s the founder of serious social, a blog focused on live video and social media tools. He’s an international speaker trainer, teacher, and consultant. He has the passion for making the technobabble of live video and social media marketing.

[00:01:21] Easy to understand. He’s also a geek, a husband, dad to two kids. And he’s also, if you didn’t know this, a professional singer and lives in near Manchester in the UK, Ian, welcome to the.

[00:01:34] Ian Anderson Gray: Oh, it’s great to be here. Jeff, as you quite rightly said, that’s water in between us is annoying, but hopefully in 2022, we will meet.

[00:01:43] Jeff Sieh: Okay. Open it’s. I just wanted, I want to see you again. My friend had, it’d be great to hang out once again, but if you guys have, I mentioned that Ian is a singer, you’ve got to check out his reels and his, are you on TikTok or you just reeled in? I

[00:01:59] Ian Anderson Gray: do too. I reluctantly do TikTok, right?

[00:02:04] Rails, antics.

[00:02:05] Jeff Sieh: Yeah. So he’s his stuff that he does over there is funny. He’s using his musical talent. They’re quirky. They’re cool. If you haven’t watched them, you got to go check them out because they’re cool. Anyway, so we are going to be talking today all about live video. So let’s talk about some live video trends that we saw come.

Live Video Stats

[00:02:25] Jeff Sieh: On during this past year. I’m going to give you guys some stats and I pulled this from our friends over at Restream. They’ve got a great article about this, but they’ve got some really cool co data that they pulled together. So first one viewer habits are changing and traditional television is still declining in popularity.

[00:02:47] And it’s done this for the last couple of years, but the average time that adults 18 and older spend on live and what we call time shifting, DVR, you know, saving this stuff on your hard drive is decreased by 13%, between the quarter three of 2018 and a quarter three of 20 2020. So it’s really starting to decline.

[00:03:07] And in fact, it’s really funny. I was talking to my dad who is in his seventies, I think. And he was telling me, cause I he, I had set him up for, Netflix and Hulu and all that stuff. So he can. He’s not watching that stuff anymore. He’s watching YouTube more than anything else, which I think is really funny for the older demographics he’s watching like woodcarving videos and stuff on how to do things on YouTube.

[00:03:30] So really interesting. And of the five hours and 21 minutes, that’s what the average adult spent watching video each day. We need to go outside folks. Anyway 29% of spent is spent watching TV connected to devices like the video on a computer or a video focused apps or on the smartphone or a tablet.

[00:03:50] And, I mentioned my dad, but younger people still aren’t watching traditional TV as much. They’ve got to drop four live and time shifted TV about 23% among 18 to 34 34 year olds year over year. And although the 35 to 49 year olds watch double the amount of TV as 18 to 34 year olds, once a minute, again, we need to go outside.

[00:04:12] It’s been decreasing. So I just, it blows my mind that people watch an average of 18 hours of online video per week. And that’s an increase of two hours per week, year over year. So the daily average is a hundred minutes that just blows my mind. So that’s 25 continuous days of video a year. We’re watching 25 days of video a year.

[00:04:34] My gosh. Anyway, so Ian, I want to know what you think of these stats because, it’s, we’re talking about live video and the last stat I want to share with you about this when you compare online video, which is video on demand and live video live content generates 27% more minutes of watch time.

[00:04:54] So that’s why you and I are always bullish on live video because people watch it. So when you see all these stats and hear all this. Is it, does it excite you or depress you? What are your thoughts on that?

[00:05:07] Ian Anderson Gray: I’ve, I’ve been a bit of both really. I love this comment from, I don’t know who it is. It’s an a for Facebook groups, it says Facebook user go outside and listen to a podcast

[00:05:15] Jeff Sieh: playing my castor.

[00:05:16] Yeah.

[00:05:19] Ian Anderson Gray: So in a sense, that’s a depressing, but I do believe like we do where if we’re spending so much time in front of our devices, that we lose track of reality. And then that kind of brings us onto mark Zuckerberg’s whole metaverse thing, which we can talk about later. But I do think this is like a really exciting opportunity for us as business owners, for us marketers.

[00:05:41] I’ve not used traditional TV for about 17 years. So I still find it completely I’m flabbergasted by how many people are still watching traditional TV and. Bound to the schedule. So all of this move, this slow, moving over to watching YouTube and whether it’s TikTok or reels or whatever it is.

[00:06:02] Or I think this is only going to get the speed of this transition is going to only get to get more and more. And I think this is exciting because yes, it is a crowded space. I think those of us who are producing video content, find it hard. To get our voices heard. The, there is so much stuff out there, but there is a growing demographic, older people are starting to watch more YouTube.

[00:06:30] And this, we talk about the younger generations and TikTok and all that kind of stuff a lot and quite rightly, but I think we’re going to see a lot of more of the older generations embracing podcasts and videos and all this kind of content. And that excites me because there’s just more opportunity for us to grow our communities and grow our audience as we move into 2022.

[00:06:54] So I don’t know what you think about that, Jeff, but that excites me.

[00:06:56] Jeff Sieh: So one of the things is I wanna bring up that comment. You know, go outside and listen to a podcast. And I, this, the person said who that was. That is, that was my comment. It was Luma jello. He’s watching, see Lou, what you do when you watch a live video, you like that page.

[00:07:13] And that way your avatar shows up. I didn’t know if you knew that about live video, but that’s what happens now. The funny thing, cause we were talking about community and I was actually talking about this. We were talking about how long live video works and we’ll get into that a little bit later, but I was telling Ian, I’ll sit there.

[00:07:30] For an hour and a half or however, Lou does a show on Wednesday that I I’ve watched for a long time. And it’s great. It’s in it’s community. It’s all about community. And I think that is the point. And I think that’s why we go back to this demographic of you were saying that a lot more people are watching live video and YouTube video because there’s a community aspect to it.

[00:07:51] So I think that is huge. And that’s what Lou does so is you’d think this guy in his, his office has Disney stuff surrounded in Marvel stuff’s around him. He wouldn’t be out to hold an audience for an hour and a half, but he does because he brings in the community and he does it so well.

[00:08:08] So kudos to you, Lou. Thank you. And Lou’s been on the show before. If you ever want to go see some of his episodes, you can go to Social Media News, Live YouTube channel and go see that. I really think like you’re spot on you and that more and more people are watching the older demographic are discovering it because it’s easier now than ever because of the smart TVs.

[00:08:29] Like dad doesn’t have to go and get in YouTube and figure out it’s already preloaded. He just has an account. I set it up for him and he can just search to his heart’s content and watch the videos and interest him. So I think that’s uh, interesting. Gary says he’s been watching a lot more YouTube video on my TV versus you know, regular shows because of the algorithm.

[00:08:51] So good at picking videos that he really likes. So I think that is super important as well, because they want to keep you on that site, just like TikTok does. And so that algorithm is pretty smart. And Gary and Jim says, it’s Gary said the key is the sophistication of the algorithms that reinforce our preferences and the silos that do that.

[00:09:13] Let’s see, I’m reading all these comments that are going crazy. Anyway, the other thing I want to talk about is we want we’re once again, locked in our rooms this past year, and I think that has made a difference on people’s viewing habits. For sure. There’s you talked about there’s Twitch had a huge bump.

[00:09:36] That’s the gaming platform. More people are watching live video, but I also, I have noticed that it is easier when I bring guests on, especially new guests that haven’t been on a show before. They’ve already pretty much got it figured out. I’m not having the, I used to have a day where I’d have to come before and we’ll get all your tech setup.

[00:09:55] Cause they were real nervous about being on video. Now I think more people are than ever before are even grandma had to learn to FaceTime because she couldn’t, go see the kids or whatever. I think more people are becoming more comfortable. With live video and you’re the confident live coach. So what do you think about that?

[00:10:13] Do you think that’s made a difference in

How Covid Changed Live Video

[00:10:15] Ian Anderson Gray: oh, big time. It’s the, these, the social networks live on the, on these platforms like Twitch, you mentioning Facebook, live YouTube, live Instagram live, they have exploded. And the live video tools like Ecammm live Restream, Streamyard. They have exploded within number of new customers.

[00:10:33] They’ve that they’ve had over the last year. And it’s because there are all these people that have wanted to embrace live video. They’ve seen you and me and another people out there. Talk about how amazing live video is, but it’s just been too scary. The technology has been too scary for them, or just getting in front of the camera.

[00:10:55] And they’re worried about being judged or looking like an idiot or whatever it is. But when the pandemic came, they had no choice, but to embrace it, they had to jump in the deep end. They saw other people doing it. And so they just embraced it and that’s been amazing. And I’m glad that you’ve seen that with guests on the show, on your show.

[00:11:13] I’ve seen the same as well. It’s just so much easier. You don’t have to spend all this time saying it’s okay. It’s okay. Don’t worry. And to checking the tech and everything has been great from that point of view. So I think that’s great and it’s a big, bigger opportunity. For all those people who were worried about embracing live video, but now are embracing it.

[00:11:38] And I think that’s only going to get better as people gain more and more confidence over the.

[00:11:44] Jeff Sieh: Yeah, totally agree. Um, Gary has a great point too. I want to pull up, he says the platforms have improved a lot too. We used to fiddle with Skype and Wirecast. Oh, I remember those days, Gary. And now we have E cam and Restream to make better productions.

[00:11:59] And we’re going to be talking about that in the next section, but yes, that is huge. The other thing is I want to talk about is the, the rise of live video shopping in the U S because I think that’s another big thing that happened this past year. It had been going on in China. There’s, there’s a record of somebody sold like 10 billion, not billion, $10 million worth of merchandise on one of her shows over in China, I believe.

[00:12:25] And it’s, and now with the rise of Amazon live, which we are there right now, and I want to do a shout out to to Corinda is there and also Randall. He always shows up over there on Amazon live there, watching over there. So I think this is huge and I see. These other platforms. So like Pinterest and Instagram and all these competing networks are going to get into this live shopping thing that’s been going on.

[00:12:53] So I think that’s going to be huge. I know you’ve played with it as well. We go there every every week when we do our show as a destination, because we find value in there and people are checking out the equipment we’re using, like you and I both are using the Heil PR 40. They can see it on the screen and it’s there right below us in the carousel.

[00:13:14] If you’re over on Amazon, you can check that out and purchase it. It’s just very cool how easy now these tools are, and they’re only going to get better. I think in this next year, one of the things that really stinks right now, I’m running it on my, because you have to. And then run it on your phone or I’m using an iPad.

[00:13:32] I can’t pull comments over into Ecamm like I can do with all the other channels, which I think in this next year we will see more integration and the API open up a little bit on that, but it’s huge. This live shopping thing is not going away. And I think if you have a product that you have got to look at this and consider live video, because you’re going to be left in the dust, if you’re not thoughts in.

The Live Shopping Boom in 2021

[00:13:57] Ian Anderson Gray: Yeah, totally. Like I was in, is going to be is definitely something that I’m going to be investing in lots in, in quarter one next year, I have seen so much potential with it, Yeah. I know a lot of people are making a good deal of money from it as if you’ve got a show. And you’ve got a stuff that you want to talk about.

[00:14:18] For example, I could just hold this up here, which is another microphone, which I haven’t opened the Q2 Q nine. You talk about that. Yeah. This is all ready for um, next year when I’m going to be doing a lot more Amazon live, but it’s not just Amazon. YouTube have talked about this.

[00:14:34] They’ve got, live shopping Facebook. I think Instagram, I think I haven’t heard anything from LinkedIn and obviously LinkedIn is completely different platform, but this is, this is the biggie for 2022. I know we’re probably talking about predictions later, but this is the big thing for next year.

[00:14:54] In 2021 has Amazon life has started to become more and more popular, but yeah, it’s all the platforms that are embracing it. And I think this is going to happen with the likes of Netflix and prime video, because you’re going to watch a movie. And you, I dunno, you’d like the dress or the laptop or whatever it is that some object that’s on there and you’ll be able to pause it and then click on it and be able to purchase it.

[00:15:21] We haven’t got that yet, but I, I think that’s going to happen in the next couple of years.

[00:15:25] Jeff Sieh: Oh, I didn’t think about that, but I totally agree because that’s gonna be. We already have product placement. You’ll see. What, why is that Chevy truck driving through their living room right now? Because they’re, it’s these product placement things, but I think you’re right.

[00:15:37] That will be integrated into shopping will be integrated into everything. Jim has a good point over on YouTube. He says that live video equals no video editing plus uploading Coda castles. I think that’s one of the things that so appealing about shopping is you can start your camera and you can talk.

[00:15:53] And it’s really, if you’ve watched any of the Amazon live some of the big ones, it’s not, sometimes there are super produced ones, but there’s also guys in there just their living room, opening stuff up and talking about it and giving some tips and they are making big time sales. The same thing.

[00:16:08] Facebook is having that as well. So I just really think that um, you know, I think this is Lou again, he says as bad as COVID has been, it has forced people of all ages to embrace live video platforms. Shopping, now we have, I could do a QVC show now with the power of Ecamm and all the other stuff that I can do.

[00:16:28] I, I just think it’s really amazing how, we can, we can do all this stuff. So

[00:16:34] Ian Anderson Gray: it is amazing. And I think that’s so true who was saying that about I can’t remember. He was talking about, not editing, not having to edit. And I think that’s so true because if you are a recovering perfectionist, like me and like many people you’re trying with, regular prerecorded videos, you’re trying to edit it to death and with live video, You can’t do that.

[00:16:59] This is not going to be perfect. I have already stumbled over my words today. Does it matter? No, it does not because this is content that we’re creating. Hopefully it’s really valuable to you and this will become, this is not only a live video. This will become prerecorded video for, for the replay in a sense.

[00:17:17] And it’s also a podcast as well. And you know, Jeff, you’re able to create effectively, not not just three pieces of content because you can then repurpose it into other types of things like video snippets as well. But it’s just so powerful and I love that side of things. Yeah. So yeah, a big, big, big fan of that side

[00:17:38] of

[00:17:38] things.

[00:17:38] Jeff Sieh: I want to know if you guys, in the comments with this live shopping thing. Cause I to be, if I had to put everything out there of the big. News that happened last year or things that’s a game-changer last year, I would say live video shopping is the biggest one. They’ve played with it for years.

[00:17:53] It was never really easy. Amazon is killing it. It’s still like the wild west over there. But I’m, I know that these other platforms are looking at the viewers that are getting and the sales that they’re getting over there. Even with my sales, I’m just shocked about how much stuff that I actually sell for Amazon just by going live over there.

[00:18:12] And you know, that those other platforms want a piece of that and there are, they’re desperately trying to figure this out and get it working. So I think that’s the big news in 2022, and it’s going to continue to go across there. And if you are a business selling a product or a service, I think you really need to really think.

[00:18:35] How you can integrate with some of these new platforms are coming out. It may, Amazon may not be the place for you, but look at Instagram. Is that going to be something where you can sell your merch on or yeah, you can sell your merchant on YouTube. And you know, I know Lou does that with his stuff.

[00:18:48] He has not only his show, but he’s also got his t-shirts that people can buy to support him because they’re a part of the community. So all of this stuff is going to mingle together. And I know it seems overwhelming, but you just take one piece at a time and kind of move forward okay, I’m going to try out YouTube.

[00:19:05] I’m going to try out some sales, see if I can sell some of my products there. Don’t try to do everything at once. Just take a piece at a time and move forward in 2022. So with that, I want to talk about our next section, which is some live tools and updates that happened in 2021. I’m going to screw up the the Tate’s so bad.

[00:19:27] I’m so bad at this. So there’s some new tools that came out of in fact one of my favorite tools that we’re using right now ETM came out with a ton of new You know, features that they’re doing, they, they added supports for, the profiles. The interview thing that they have now is really well that I can invite, Yuan, I, and had chat on earlier.

[00:19:50] He’s in the, in the con in the comments and Lou, I mean, all these people, and it’s super easy to get people on screen with you and have a conversation like we’re having now they’ve done screen overlays they’ve they actually made this interview. They, one of the big features is we can chat between each other.

[00:20:06] So if you had like more than one person, you could say, Hey, you’re going to get ready to be interviewed. We’re going to bring you on in a second. So all this lie producing stuff has, they’ve really boosted all the features that he cam has. So if you haven’t tried them out yet, oh my gosh, you need to, you can actually make TikTok videos with it because it lets you record in the vertical format.

[00:20:25] So it’s not just for live video it’s for, if you’re doing a product demo with your software, you can use Ecamm screen capture. You can shoot videos for YouTube, all sorts of things in it. So it’s not just for. Presentations, all that stuff. So if you haven’t checked them out, make sure you go to socialmedianewslive.com/ecamm.

[00:20:42] But that was one of the big things, last year there their big update, which has done awesome features that I haven’t even done my redesign yet. So I’m just, I’m stoked. What about you?

The Biggest Updates and Tools for Live Video in the Past Year

[00:20:54] Ian Anderson Gray: Lack of other, other, well, he come live. I love what you come live. I’ve been doing. It is my main tool.

[00:21:03] I use it with Restream, but yeah, there’s loads of other developments. And I knew, I know there are new ones, new tools that are coming out very soon as well in 2022, but in terms of ones that are already out and I’ve added extra things, there’s re Restream have added Restream pairs, but they’ve also added the ability for green stream.

[00:21:23] So green screen, if I can speak properly. So this is if you’re using their Restream studio, you can now use a green screen for, to replace your background stream yard already has that. But they’ve got, so they’ve added our business plans. And then there’s also a cool tool called vivid cast. And this is from the guys that knew blue FX and they do software like total alive.

[00:21:48] They do these really cool um, animation, animations, or lower thirds before you get on. Yeah. So you can look like your proper light TV station, and they’ve got this tool called vivid cast and it’s a live streaming tool, but it also has the ability to add those lower thirds and there’s graphics.

[00:22:07] It’s all built in, in a simpler version to the likes of title alive, which to be quite honest with. Yeah. It’s not for the faint hearted cast. Seems like I’m just keeping my eye on that one because I think that’s going to be exciting. And in 2020. Too. It is. I’m getting confused with the dates too.

[00:22:27] Jeff Sieh: Sorry about that. Uh, we’ve got some great comments here. This is something I did not see coming, but Chad says he purchases Ian Anderson, gray Rebek fat had things over his guest toilet during his live show. So I don’t know if I have that on Amazon. I need to find it. But, uh, Randall, thank you from jumping over from Amazon.

[00:22:44] I’m sorry, we can’t pull up comment by minutes, but thank you for watching over on LinkedIn. Mark says, this is why I need to get my live show sorted for 2022 as a video editor, my own stuff never gets published. If I have to edit it, I feel your pain mark. I’ll tell you what has changed my life. And this is one of the big.

[00:23:02] I think, and I’m getting ready to put a course out about it, but it’s called a script. And that has, I was a video editor. That’s how I started mark and I feel your pain to script, lets me edit things and chop them up and do things so quickly I use it for my show. I use it for all my client shows.

[00:23:19] I use it for guy Kawasaki. He’s a remarkable people podcast and his live show. So I use it for repurposing. It is an amazing tool. If you haven’t checked it out, you need to check out the script because that is the game changer that has changed my work. The really cool thing about Ecamm is that when I’m done, I have my video file.

[00:23:41] That’s automatically saved to my hard drive. And also my three, you if I have, I usually have three guests, cause grace is usually on here. And I usually have three audio files and I just dump those into audition or whatever, and I can edit them really quickly, are, are I upload this to descript and do it that way.

[00:23:58] Um, Ecamm automatically does that for you, so very cool. Check out the script if you haven’t yet, because that was a game changer for me also, I want to talk about the other thing that happened that I thought was for the type of show that I do, and Ian does a lot of times we have guests on our show and it’s this new thing by Restream and I know Lou has been on my show before and we’ve used that it allows you to allows your guests to use restraints.

[00:24:27] Put in all their social channels and it automatically goes out to all of their stuff as well. And I can pull comments, but they don’t give me, they don’t have to give me the password or any of this weird authorization stuff. They just go in, like for Ian, for the show, I sent him a link. He went in and added all his social channels and he was done.

[00:24:45] And then when I went live and automatically went live to not only all my pages and social networks, but it went to live to the ones that he authorized as well. Oh my gosh, you talk about taking your audience and being able to put yourself in front of new people. So if you have guests and a lot of times you may not know this, but a lot of my guests are way bigger than I am and getting them and be able to share their audiences is huge.

[00:25:09] So Restream, if you haven’t checked that out, it’s called Restream pairs. It’s I think it’s on their pro plan, but you can find out more at Social Media News, Live dot com slash Restream Grace, you works for Restream. And uh, she, I got early access, but it is amazing. What are your thoughts again?

[00:25:27] Oh,

[00:25:27] Ian Anderson Gray: yeah. I’m excited by restraint pairs. I’ve been using it for a while now. And it’s, I think what I love about it is the way they’ve made it so easy because the problem is, I think w we take it for granted sometimes with the technology, Jeff don’t we, we just like fiddle around with it and it just works.

[00:25:46] But what, when you have a guest on your show, who’s not technically minded. You want this to be really super simple and it is so as you just gave me the link, I clicked on it and I was able to schedule it to YouTube, Facebook and LinkedIn very easily. And I can even change the description. So I just added a few little extra bits just so that people knew what this show was about, because obviously with this show, doesn’t normally go out on my channels.

[00:26:15] And yeah, I think it’s, I think it’s really exciting, a great way to increase your reach, because that has been potentially one of the. The the problems that some of us have had, particularly when it comes to Facebook live has been maybe a decline in reach. But with this, I’m seeing an increase of reach across all those different channels now, which is exciting.

[00:26:40] Jeff Sieh: Yeah. Yeah. Uh, you know, if you haven’t checked them out, make sure he goes Social Media News, Live dot com forward slash Restream because yeah, they are. It’s really cool. And Ecamm as well. So I I’ve got some great comments from people like Gary was talking, we were talking about shopping, said it’s a great potential revenue stream for 20, 22, and Randall is killing it over on Amazon live.

[00:27:04] He does, he talks about food and different foods over there. He also does it on LinkedIn. So he and his son are on there a lot. So if you haven’t checked out Randall he does a great job over on Amazon live and he is, he’s there quite a bit. Um, and, uh, let’s see and Sabrina brought up a great point.

[00:27:20] She goes shout out to all the people who were at Lu Lu LA Roe reps years ago, who took the new Facebook live and did live shopping with their clothes. They were pioneers. I remember that. And then Facebook went after him for a while. And I think that was the wrong play. If I remember right.

[00:27:37] But yeah, they were doing some cool things about hacking it and doing it in comments and how to bid on stuff. So it was really cool. Let’s see, Let’s see. Oh, Chad says I know a new tool that’s coming out. Yeah. Jeff’s talking about I think it’s the, I haven’t tested it yet, but isn’t it’s waves coming out with a new platform

[00:27:58] Ian Anderson Gray: to, I wasn’t sure whether we were allowed to talk about it.

[00:28:00] I’ve been keeping quiet. I’m just

[00:28:03] Jeff Sieh: Let it out of the bag right there. That’s pretty, that’s kind I don’t know what else to say about that. Um, But I’m sure he’ll talk about that more later. But, and Gary says he loves that Ecamm allows you to break out individual audio files makes for better podcasts and it’s yes.

[00:28:20] That is amazing. That’s really, really handy. Because especially if you have like sound effects or something, that’s actually a different channel and you’re, if you have a movie file that you play, that’s actually broken out as well. So you don’t a lot of times for a podcast, you don’t want to play I play commercial here at the end of Ecamm and I usually don’t include that audio in my podcast.

[00:28:37] And so I don’t have to even bring it in when I started editing. So very cool.

[00:28:41] Ian Anderson Gray: And you can drop and you can drop it, drop those faults. I have four files, I’ve got my audio, my guest audio video and sound effects and you can drop all four into descripts and it just separates them all out. And then if your guest has a coughing fit halfway through, which sometimes happens you can just remove that.

[00:29:01] And it’s just, ah, it’s just amazing. I love that feature with econ.

[00:29:05] Jeff Sieh: Um, one of the other things let’s see, this is a great question by Jim. He goes in his live video, blessed with the danger of having one bad boring show that loses audience that never returns, or is it more resilient than that?

If You Have One Bad Show, Will Your Audience Leave?

[00:29:20] Jeff Sieh: Basically he’s asking if you lose the trust of your audience, if you have a bad show or something doesn’t work or that kind of stuff,

[00:29:27] Ian Anderson Gray: I think that’s a great question. And this is, I think the audience should be more resilient than that and the show should be more robust than that, but you might lose some people if you’re having a particularly boring bad show, then maybe some people won’t come back.

[00:29:46] What I would say is those people if they didn’t stick with you, they’re probably not your ideal audience. And so I think if you’re continuing to deliver value and you’re, you’re being real and your admitting your mistakes. When you make mistakes, then I think you will keep people. One of the things that I want to focus on in 2022 is not just focused on a show like this.

[00:30:15] This is I’m going to do my own show every week which is, which gets repurposed into a podcast. And I absolutely see the value in that, but I love for example, what Lou Angella does. And he focuses on purely community building shows. And so one of the things that I want to do next year is also focus on that.

[00:30:38] And then that is, that’s a completely different type of thing. It’s led not by you, it’s led by your community asking questions and getting involved. And so I think, yeah, I don’t know whether that answers your question, but I think For me, it’s really about building and growing that community. And that can be done yes.

[00:30:58] Through valuable content and co you know, shows like this, but I think it can also be done by you investing in your community as well and making it more about them and not all about you.

[00:31:09] Jeff Sieh: So that’s something that I have always tried to do. Uh, Nancy, great to see you here, Nancy. She is watching over on Facebook and that’s another thing cool about Ecamm.

[00:31:20] I can see their little avatar and know where they’re coming from. But she goes into communication. Medium has that possibility people are busy. Won’t stick around and look. The content creator has built a loyal audience. And one of the things why I love doing this show and why I couldn’t go more than one week without doing one is because of the community like Sabrina is here.

[00:31:39] She’s even talking to people in the comments going, Hey, talking to Nancy and other people are talking about how great Randall’s show is over on Amazon live. And so that’s, what’s great is the community, and I’ve always argued. And that’s why I love Ecamm so much, is that how easy it is to pull up comments on the screen?

[00:31:57] Like here’s Gary Sans talking to Randall and how great is his brand is over on LinkedIn live. Being able to pull in comments. My argument is why do a live show? If you’re not talking to people and bring up their comments, then just make a show by yourself and upload it to YouTube. My thing is that I love to do.

[00:32:15] And even when you have bad guests or guests that didn’t say perform as well as you wanted them to, if you are pulling in comments and trying to bring in questions from your audience into the show, people will stick around because they want to be able to ask if I have Ian on they want to ask that question Hey, like Jim did Hey, is this what happens when you have a bad guest?

[00:32:39] As people lose? The audience being able to do that, I think is the big way to keep people coming back to your live show or your broadcast is letting them know that they’re going to be part of the show and letting them know that they’re going to have their questions asked. And hopefully.

[00:32:55] Does that make sense?

[00:32:55] Ian Anderson Gray: I guess he makes perfect sense

[00:32:58] Jeff Sieh: . That’s why I do it. I love it because I don’t know what I’m doing, but my audience, they do, they can ask better questions than I, I get asked.

[00:33:05] Ian Anderson Gray: But you should never, this is one thing that you’ve always said, and I’ve taken from you and you should never rely totally on your audience for those questions, because what if something goes wrong?

[00:33:16] Like what if it could be that the tech doesn’t work and you don’t have any live audience or there’s something happening in the world. So you need to make sure you have those questions in advance, but quite often I’ll ditch my questions because my audience has better questions. So I think that’s great.

[00:33:32] And I love some people say to me, I don’t know whether you get this to Jeff, that you can’t create. You can’t really properly repurpose a live show into a podcast, into a pre-record into a video for, for evergreen concept because it’s the, the comments will get in the way and it will be too distracted.

[00:33:52] I D I disagree with that because I think you do an amazing job Jeffer at splitting up the show. So you will talk about a particular subject, and then you’ll look at the comments and I think you can balance it really well. And often the audience will ask a much better question, and it’s just more fun.

[00:34:11] And also people listening. If you’re listening to the podcast, now, hopefully this you, uh, knowing that this is a live show and listening to the comments will make you want to join the live show sometime and be involved. So I think I think it’s great.

[00:34:25] Jeff Sieh: I think you hit the nail on the head and I think that’s why I do.

[00:34:27] Cause I don’t. You know, some people say just do the sections and leave out the questions you’re pulling in. But a lot of, like you were saying, a lot of times they ask better questions than I do. And a lot of times I’ll have a question that I was going to ask and somebody else phrased it way better.

[00:34:40] It’s awful in there, their questions because I’m like, damn, you know, Nancy asked that said that way better than I could. And so I agree, Nancy, she goes, see Jeff, you’re building community by showing comments, acknowledging people being kind, I’ll be kind to everybody, except for Chad is watching the audience.

[00:34:55] But other than that, no, I’m just teasing. Yeah. So he goes people will come back to, even if you suck, happens to me all the time. No, you’re a great host jet. He was on a couple of weeks ago for doing that. Yeah. And um, Dustin says this too. He goes doing a live show and not. The poop emoji. Um, thank you for that.

[00:35:19] Tested. Always keep it real. But yeah, so I think that’s and community is all about, I think, where we have to go as live video producers. Unless you’re streaming games and then you can chat while you’re doing games, but that’s even community building if you break it down. Uh, I think that’s what it really is the last piece of thing I want to mention.

Tools Used For Live Video

[00:35:42] Jeff Sieh: That’s really, I think it’s a game changer, at least for me and both of the tools that we make. Like Restream and Ecamm allow you to do this with this stream deck. So B I would not be able to produce the show if I was just trying, I, you could do it with keyboard shortcuts, but using the stream deck.

[00:36:02] And if you don’t know what it is, it’s a programmable interface that you can assign four D you can sign up for, if you’re doing video editing, all sorts of different things. I actually have two of them. Side-by-side there it is. Ian’s got it. Let me pull you up full screen there, buddy. Um, his isn’t on right now, cause it’s all those pro you can change the screens.

[00:36:21] I can actually see the D in cam. I can see the actual live camera feed being reflected in the in those buttons. And you know, which button to press for which camera. So it is a game changer and I just hit the wrong button, steam deck. Cause I was so excited about it. But if you haven’t checked that out, that’s something, I think that really, if you’re nervous and trying to figure out how to switch cameras and you want to take your live video to the next.

[00:36:45] That’s when I think that has made a big difference in the past year for me. So anyway. Okay. Fine. Let’s oh, we got some more questions. Sorry. I want to make sure I get those before we go to the next section. Let’s see, mark goes, Jenny. And do you feel that an overproduced, highly polished live show is likely put off an audience off of rather than engaging them?

[00:37:05] Or is it down to manage expectations for the start? So hopefully you’re not saying mark, that mine doesn’t look very produced or polished but, uh, I, I don’t think, I think that if you’re comparing to a really produced show um, I don’t know, Michael Hyatt’s or like and you’re going, I can’t do that.

[00:37:25] I shouldn’t go live. I don’t think you should wait. I think you don’t have to have all that stuff. I think you upgrade as you’re going along. I don’t think it goes either way. Mine started pretty basic back in the day on Google plus, and I’ve just slowly. Done things that I like these moving backgrounds and stuff.

[00:37:45] I just I do it because I want to catch people’s eye in the feed and I do a lot of stuff on social media. It depends on your audience. I think. What are your thoughts on the scene?

How Produced Does My Live Show Need To Be?

[00:37:56] Ian Anderson Gray: I think you’ve put in the nail we’ve had there and saying you want to catch people’s attention in the feed. And I think a professionally produced show will do that because there’s a lot of low quality stuff out there, so that’s important, but I know where Mark’s coming from.

[00:38:14] I F I felt this a little bit with Instagram stories, which I know are not live, but I went to Instagram stories and I found myself skipping through one, skip it, skipping over knots, not seeing them. And I look back to see what I’d skipped over. And it was the ones that were, they were very much like sponsored.

[00:38:33] Ads. And they were very snazzy and professionally produced. And I wasn’t interested in that I was more interested in people’s lives and it’s something that was a bit more authentic when it comes to live video. I think you can do both. I think you can produce something that’s professional. That’s well put together, but it’s also showing the real people.

[00:38:55] I know that you do this, Jeff, and I do this in my show. I try and turn up and just be myself. And that’s what people want at the end of the day. I think the professionally produced stuff, the good audio is everything. In my opinion. I think if you have really good audio, that’s even better.

[00:39:12] That’s more important than the. But ultimately people want to connect with other human beings and if you’re not being yourself, then that is going to put people off. And perhaps mark, I don’t know whether you’ve seen this. Maybe sometimes you’ve seen professionally produced shows and the person, the host is hiding behind that professionalism.

[00:39:35] That’s not good. So yes. So basically what I would say is the professionalism of the show. The production value should, is only that like the cherry on top. It’s what makes it even better. But if you’re not being yourself, if you’re not creating valuable content, then it doesn’t matter how much professionalism you’ve put on top of it.

[00:39:55] It’s not going to be a very good. Yeah,

[00:39:58] Jeff Sieh: totally agree. Chad has a great comment. He goes, he personally enjoys shows where comments are part of the show frequently. Sometimes when the producer is so focused on making sure that the podcast will be okay later, the current audience feels neglected. I believe in repurposing, but not a fan of creating with the repurposing as the goal.

[00:40:14] Let the show be the chauffeur. But that’s just Chad. He also said earlier that he doesn’t believe in quality. He enjoys British food. I mean, you got to take what Chad says with a grain of salt, but to the point of that is you also have to think, and I think that’s true. I think people want to be engaged and I’m with you and with the podcast stuff.

[00:40:35] But I, if you notice, like when Ian’s talking, I’m switching and I’m hitting buttons, like doing this, bringing up different things because I’m thinking of the repurposing later, but it doesn’t distract from the show, but it also catches people’s eye. If they’re scrolling through something on Facebook or YouTube or something that I’m trying to have some movement to get people to do this.

[00:40:55] And the reason I do it is because I’ve tested it and this works better. The other thing is I did not do this when I first started out. I, if you guys would see how many buttons I’m pressing and how many things I’m doing, that’s why I have Grace here a lot of time as the cohost. Cause she’ll ask a question and we do this kind of tag teaming thing.

[00:41:13] So I can look ahead in the comments. I can get the titles ready. And so we have this dance that we do during the live show. And that comes with practice. I’ve been doing this for what, four or five years back in Google plus days. See, there’s my Google plus reference testing. And but I, I, I added Stefan.

[00:41:33] I did not start doing this level of production until way later. So that’s what I want you guys to hear is if you’re starting and you’re wanting to do this for 2022, you don’t have to have all the bells and whistles. You need a camera and a mic, that’s it. And then you can go live and you can see results.

[00:41:48] So just saying anyway, I hope that encouraged people. To do that. Uh, Dustin goes deep takin. So there you go. And Nancy says, yes, exactly. It takes practice. It does. And Nancy does video too, and she’s a pro as well. So this next section, as we wrap things up, thank you guys so much for sticking with us this far as always want to give a shout out to our amazing sponsors who we’ve talked about the entire day today is a Ecamm.

[00:42:18] You can find out more about them at Social Media News, Live dot com for us. Like he cam I use them before they even sponsored the show. I’ve been a fan of them, Ian and I actually talked in their booth back at social media marketing world. And we did an interview there and there wasn’t even sponsorship on the horizon, but I love these guys.

[00:42:35] They’re amazing. And they have a great Facebook community as well. So if you haven’t checked their community out the Ecamm fam, make sure you just go to Facebook and do a search for Ecamm and you’ll find out where that community is. So do that. Um, so Chad, cause I love what you do. Jeff. I’ve been a fan since I could only get your show on.

[00:42:53] Yeah, that was my final. Yeah. Eight track maybe. So this last section, I want to talk about live video. What’s coming up in 2022. We’ve teased some things earlier what we think is going to happen, but I want to give you guys some stats once again, that I got from re streams blogs. So make sure you guys check that out because I’ve got a ton of great stuff over there.

Live Video Predictions for 2022

[00:43:14] Jeff Sieh: Streaming increased by 21% globally between quarters in 2020 and 2021. So it’s going up 44% of live streaming video. Viewers said they watch less TV as a result of streaming. This is a big one that I think is really key. 80% of consumers would rather watch a live video from a brand than read a blog.

[00:43:36] Let me say that again. 80% of consumers would rather watch a live video from a brand and then read a blog. I think. Really interesting. And I think why not to do both and Ian and I have talked about that before. It’s we’ll take our live video using descript and get that and create a blog post out of that.

[00:43:53] So why not give them both with the technology we have and the tools that we have now? Why not do both, but it’s just really fascinating that people would rather watch a video than read a blog. 15% of people ages 18 to 34, watch live stream videos. Several times per day, they’ve been watching my daughter 36% of enterprise streamers say their revenue has increased since they started live streaming their corporate events.

[00:44:17] That’s one of the things that I want to talk about is hybrid events and a lot of streaming options being offered. Social media marketing world for the first time ever is doing live stream. Real life stream. Like they’re showing the people on stage, not just the recording of the the presenters. Uh, this is going to be the standard, I think, moving forward.

[00:44:40] So what are your thoughts?

[00:44:43] Ian Anderson Gray: It’s interesting. The whole thing about people, more people wanting to watch a video rather than read a blog. And I think it depends like for me, it depends on the situation. I will probably, first of all, if I’m in a hurry, I’ll probably just want to watch a video and I’ll just watch one or two minutes.

[00:45:02] But then when I want to go into more detail, I want to blog. I want, I don’t want to go through a video again. So this is why I think it’s so important. Not just to focus on one format. I think focus on creating valuable content that you can have in a blog format, but also in a video format.

[00:45:22] And so one of the things that I’m going to be focusing on next year is yes, I want to grow my YouTube channel. I’m going to, I said to myself, I’m going to commit to one YouTube video, at least one YouTube video every single week. But I want to repurpose that into a blog post because when I look back and actually what has driven the most traffic to my website, and it’s actually given them the most, impact in terms of my business.

[00:45:49] I’m afraid to say it’s blogging. And I hate that because blogging is hard work, but I think we need a combination or a strategy that encompasses all of those things, because some people will love live video. Some people don’t love live video. They prefer to listen to a podcast. Some people prefer to watch a prerecorded video.

[00:46:09] Some people prefer to read a blog. And so with all of these stats, I’m excited about the focus on video and that, that excites me because that’s the kind of thought that’s the format. That’s the platform that I love to produce, but I think we need to be careful. And I think we do need to think about the other types of.

[00:46:28] Jeff Sieh: Yeah, cause you didn’t, Dustin wasn’t happen. Happy about the thing. He didn’t think he thought that hurts a little bit, but he also said when people say what they do, isn’t always the same. So I maybe sort agree on some of the stats. Yeah. I think a lot of times that’s true, but I do think just from looking at some behavior that I can see why people would like to watch a video from a brand than read a blog, maybe specifically for a brand, because a lot of the.

[00:46:56] Blogs that I’ve read a really boring and way too long. And so I don’t think it’s a hit against cause Dustin’s a great blogger. I think that, now with the technology, just like you were saying, then why not do we can do all the things relatively easily? And why don’t we give the content to people in the format that they want to consume it in?

[00:47:17] So I thought what you said is really

[00:47:19] Ian Anderson Gray: it’s important. And I think that the two can help each other. So about five years ago, I wrote a blog on how to broadcast to Facebook live. It has went insane. It’s had over six and a half million page views. And because that did so well, the YouTube video that I produced with it w which was embedded in the, has had loads of views as well.

[00:47:41] I think it’s ad loud about 260,000 or something. It’s not mega, but for me with my very small YouTube channel, that was pretty amazing. So I think. Creating content the same content, but on different formats or different mediums, I should say, I think is definitely works. And I think they can help each other.

[00:48:04] Jeff Sieh: Yeah, totally. Uh, Nancy has a great point. She goes, she embed some of her videos within the blog post and have it transcribed. And then she re rewrites it in blog format, which Nancy, have you tried to script? I think you’d like it, if you’re not. So it’s pretty amazing. So let’s see. So, uh, Jim goes after Finn 50 minutes I feel compelled to buy something.

[00:48:29] How did the heck did that happen? So that’s what we’re going for, Jim.

Live Shopping Will Continue to Grow in 2022

[00:48:32] Ian Anderson Gray: No, this is so funny, Jeff. Sorry to drop that. My, my assistant Tanya has just emailed me with a screenshot that her daughter took and it’s of us on an Amazon paid for. She was looking for a camera on Amazon and our video is on it.

[00:48:49] Jeff Sieh: So Kim Garcia did the same thing.

[00:48:51] She was like how I was scrolling through and I look at your on there. So that’s the amazing thing that you do show up on product pages when we’re talking about different things. Yeah, it’s very. That’s why Randall is so bullish on on a, uh, on Amazon life. So we’re talking about shopping and I just we’ve talked about it all through this time.

[00:49:12] I thought that was the biggest thing that happened in the past year. I feel like it’s almost getting to the back just the time where, when you were in the village market and you had to sit there and Hawk your wares, trying to get people to buy your stuff. I think that’s what it’s going to, what’s going to happen.

[00:49:25] And I think that you know, other platforms are getting in the game Pinterest has this live TV thing, they’re, they drive so much traffic and sales, especially for black Friday. We just had, they have this live TV it’s for select people right now that are doing these shows that are pretty famous already.

[00:49:44] I have a feeling it’s going to open up more in 2022, because Pinterest does not want to lose out to Instagram and other places on live video. And I’ve also heard rumors that Instagram is going to open up its API. So hopefully we’ll be eventually able to stream from our desktop to Instagram live with.

[00:50:02] That will be a big deal. And I have a feeling they’re going to do that because they do not want to lose if TikTok doing live video now they don’t want to lose out to that. And if they could add desktop publishing with Instagram live, that would be a big boon to them. So I think that’s going to happen.

[00:50:21] We’ll see. What do you guys think in the comments? Let’s I mean, it’s it, I think it’s just going to be a game changer. What are your thoughts, Ian? Anything else that I missed,

Thoughts on Instagram Live

[00:50:31] Ian Anderson Gray: After I’ll have to think. Yes. Interesting about the Instagram thing. I’m not so sure if you’d asked me two years ago, I would be totally for Instagram opening the API and allowing tools like Ecamm and Restream to broadcast it to there.

[00:50:46] But now I’m not so sure because one of the things about Instagram live is it’s a lot more real and authentic and raw, I think is the word. And I think. There’s something special about that? To be quite honest, I don’t tend to use a lot of live on Instagram, but if we then start to broadcast the same old things to Instagram, I’m not so sure.

[00:51:06] Anyway it’s something we’ll have to look at. It’s something that I’ve wanted to do in the past. But we’ll have to see where I think we definitely need to treat Instagram in a different way. I think we need to think about the platform that we stream to and the audience, a special audience that are on that in a separate way.

[00:51:24] Not just to be just because we can multistream doesn’t mean we should. And it definitely, we shouldn’t, I just do it without thinking. And so that’s one of the things I think next year, as we go into next year is being more intentional with the way we do things. I will be continuing to multistream, but I want to do it to.

[00:51:44] Just a, yeah, just a more thoughtful way. Not just going live everywhere because that’s what I did in the past. I think live shopping is absolutely going to be the big thing, everyone talking about the metaverse and VR and AR and stuff. And a lot of people have been talking about AR and VR for the years and years.

[00:52:03] And I know mark Zuckerberg is talking about the metaverse, but I don’t, I just don’t think, I think 20, 22 is still too early for that. I know a lot of people have been buying the Oculus quests. They’ve got those for Christmas. I think as live video creators, we need to be aware of these things. We need to be playing with things.

[00:52:24] 360 live video has been around actually for a while, but so I think we need to play with it. We need to be prepared that it will happen in the future, but I don’t think 20, 22 is going to be the year for it.

Live Video In VR for 2022

[00:52:36] Jeff Sieh: So here’s what I think about that. I’m going to push back a little bit about the Metro metaverse cause I’m innocuous.

[00:52:41] There are people now and I’m coming at it from a community basis where you can actually have, if you were on your Oculus nozzle, miraculous, it would, it feels like you’re right there with us. Workspaces is rolled out. I’ve tested that. I think people watching together stuff like a lot of people gathered together and watched like the space X launches in VR, where they can gather together and watch cool.

[00:53:06] Cause they’re all nerds. Anyway, we have these things strapped to our faces. It’s really cool. It’s a community thing. So I think it’s going to start evolving in 2022. I don’t think that we’re going to have to worry about as content creators that we’ve got to figure out and produce stuff in the metaverse.

[00:53:22] I think it’s going to move that way in 2022. I think people may start watching our shows and content and YouTube stuff on. The Oculus, instead of watching it on a desktop or on their phones, if it plays the way that I see it moving, I think AR which is augmented reality is going to be more widely adopted quicker than, you the, everyone getting a headset and in plugging in on ready player, one kind of thing.

[00:53:48] But I think it’s going to move in that direction. I think where people are going to watch stuff. I watched movies, entire movies on Oculus because I couldn’t go to a real movie theater. And so I think more people as these are being sold and people are discovering you CA I can try to explain it to you, but until you’ve put one on your face, you really don’t understand.

Short Form Content Will Continue to Grow in 2022

[00:54:05] Jeff Sieh: It’s, it’s so it’s amazing. Uh, we need to do a show on that. So anyway a couple more things I want to talk about before we wrap up, we only have a couple of minutes left. Short video is going to grow, and I were having discussion before this, with the rise of TikTok, YouTube shorts, all this stuff, our live show is going to have to be.

[00:54:27] I don’t think for community-based shows like, hopefully this one, and I know like Lucia, which goes a little over an hour and a half sometimes people aren’t, it’s not gonna matter. But getting in new viewers to your show will you have to create smaller, shorter content? Maybe. I don’t know. I do know that storytelling skills are going to be more and more important.

[00:54:46] Learning how to tell stories in a shorter format, like TikTok videos, YouTube shorts, that kind of stuff to get people in the top of the funnel, I think is going to have to happen. Music live streaming is a huge new thing. Twitch is no longer I think their biggest channel now is just chatting. And then, then there’s their music channel, which is really growing fast sports streaming.

[00:55:07] I think our local high school games are being streamed right now. We talked about VR and 4k and I think live audio is sticking around to Twitter, audio rooms, spaces and stuff like that. I think you’re a really good, there’s another, I think mark talked earlier that he, or some other Ben was talking about how he’s still bullish on audio and using that for podcasting and integrating how he can do live video with that as well.

[00:55:31] I think that’s sticking around once again, we’re talking about people who are consuming content, where they feel most comfortable and putting it out in those places. Anything else via Ian before we wrap things up?

[00:55:42] Ian Anderson Gray: I think that’s it. I think I can’t think of anything else. We’ve talked about the live shopping, the metaverse AR VR.

[00:55:48] And what else is there? I think that’s it, but no, it’s, it’s going to be, I’m excited about 20, 22. I think it’s a year of transition. I think you’re right about about the metaverse and VR VR. I think it’s going to be the year where. Things start to move. It’s not going to be the big year.

[00:56:10] I think that will be maybe 20, 23, but so we should start to get ready and start playing with these things. And I still haven’t got my Oculus quest. I do. And

[00:56:18] Jeff Sieh: we should do it because we watch movies who can hang out or we could, anyway. And, once again, you’re amazing. I want to give a chance for you to tell everybody where they could find out about you, what you do, your courses, you we’ve talked about live video.

[00:56:35] That’s your specialty. Where can people find out more about all things? Ian Anderson.

[00:56:40] Ian Anderson Gray: Oh thank you. Probably the best place is my website and my podcasts. So that’s iag.me or iag.me forward slash podcast. That’s the confident live marketing podcast and I have a newsletter. So if you go to ihg.me forward slash newsletter, you can find out all about all the new stuff that I’m doing.

[00:56:59] And I have got an accelerator happening next, next year, which is called the confident live accelerator. And this is going to help you launch or optimize your live video show and podcasts. So I’m very excited about that’s going to be over five weeks because quite often courses are like a week long or two weeks, and that’s just not enough time to actually get things moving.

[00:57:22] So that’s going to be my big thing next.

Final Thoughts

[00:57:25] Jeff Sieh: Awesome. Everybody. Thank you so much. Make sure you go check out Ian and IAG dot M E. He has helped me out through the years so much. He’s got great stuff. If you want to be more confident that he’s okay, all this stuff that’s happening on a live video. I need to get my mind around that.

[00:57:41] He is the guy he’s got the courses. He’s got the stuff. So go check him out at iag.me. Once again. Thank you for everybody. Who’s watching. Sabrina goes, I don’t know you, but I’m feeling 22. I thought that’s how old I thought you were Sabrina. That’s really strange. But uh, thank you Randall for showing up over on LinkedIn.

[00:57:58] Make sure you guys go check out Randall over on LinkedIn and Amazon live as well. He has some great stuff, Martin. Thank you so much for tuning in as well over at LinkedIn. You guys are awesome. Chad, thank you for all your comments today. It wouldn’t be a fun show without you and with that we’ll guys.

[00:58:16] We’ll S we’ll see you guys next year. Thank you so much. Love all you have a great one. Talk to you later. Bye now. Bye.