Jeff and Grace are joined by Diana Gladney to talk about the latest live video trends and updates you need to know to grow your business. 

We’re covering the state of virtual events (and how to make the most of them to grow your brand, expertise, and network), how to use live video to sell online, and why live video is here to stay. Get comfortable with it!

SHOW TRANCRIPT

[00:00:00] Jeff Sieh: Welcome to Social Media News Live I’m Jeff Sieh and you’re not…

[00:00:04] Grace Duffy: And I’m Grace Duffy. And this is the show that keeps you up to date on the world of social media.

[00:00:10] Jeff Sieh: Today, we’re doing joined by Diana Gladney and we’re going to talk about live video trends and updates that you need to know about to grow your business. We’re going to be chatting about the state of virtual events, how to make the most of them to grow your brand, your expertise, and your network.

[00:00:27] And we’re gonna talk about how to use live video, to sell your products and services online, and why a live video is here to stay and how you can hopefully get comfortable with it. So Diana, so glad that you’re here. How are you doing today? Excited. You can join us.

[00:00:42] Diana Gladney: I’m doing fantastic any day. You have a good hot cup of coffee is a fantastic day.

[00:00:46] Jeff Sieh: So it’s a fact. I have a whole pot that I’ve already consumed. So that’s why I’m a little good today. So anyway, Chris stone is here. He says, Grace got her mic rocking today. I guess that’s an incentive.

[00:00:59] Grace Duffy: Chris, it’s been a struggle like you would think, you think I would do this. I did this for a living, that’s right. She has got it down. Um, let me give you an introduction of Diana, because if you don’t know who Diana Gladney is, she helps simplify video creation for busy entrepreneurs. She’s she teaches them how to use video, to amplify their brands and grow their businesses. She takes the seemingly complicated topic of video marketing and tech and makes it simple and easy to understand and use she’s carved her unique path to become one of the most successful, most sought after video content strategists in the business.

[00:01:40] Jeff Sieh: Diana, I, I don’t know if you know this or not, but when I was upgrading my camera, I did a search for how to get the Canon M 50 to work and you came up and that’s how I was first introduced to you. And that’s actually what I’m using today. So you helped the show.

[00:01:58] Diana Gladney: Didn’t even know it. I knew I was pivotal to the show.

[00:02:01] I knew it

[00:02:04] Jeff Sieh: exactly. You are

[00:02:04] Grace Duffy: pivotal to the show in many ways. And I want to tell you, your team is probably the most professional amazing. They sent this complete bio. As soon as we booked you on the show, they’re like, here’s her bio. Here’s everything you need to know. I don’t want to talk about some of these YouTube stats shared in there.

[00:02:21] You have a channel with one point 23 million views and 14,400 subscribers. I’m reading that because I want to make sure I got those numbers. And you did this over the span of five years, which is amazing. Can you tell people that may not maybe meeting you for the first time today? How did you get started in live video?

How did Diana Gladney Get Started In Live Video

[00:02:45] Grace Duffy: What is your story?.

[00:02:48] Diana Gladney: Yeah. Yeah, for sure. And thank you so much. I will definitely let the team know is such an honor. I’m glad that you were treated well. So that’s always a bonus. How I got started in video was honestly, very reluctantly. I’m not the person that enjoyed being on camera. I would just switch out the same, like seven photos across like the last four years on Facebook.

[00:03:08] Like I bet you didn’t see this one yet. So it was not something like I was super interested in doing, but it was something that my business coach actually challenged me to do. And when I first hired him, he was like, okay, you need to be visible using video. And I’m like, okay what does that mean? And he’s well, I need you to take your phone, go record a 60 to 92nd video.

[00:03:29] And that also wants you to start getting comfortable with doing live video. And I’m like, clearly you haven’t seen I’m rotating like the same seven photos on Facebook for the profile. No new photos ever, but just those same stuff. He’s yeah, it needs to change that. And I’m like, okay, When I walked around the house trying to figure out the angle and all this stuff, and it sucked and getting so hot and sweaty.

[00:03:52] It’s 90 degrees, a thousand percent humidity outside. Finally sit in the car and do a video, got the Whitney Houston lips with Ben going. It is horrible. And I did the video and I was like, you know what? It’s not, it wasn’t that bad when I watched it back. And then first went live on Facebook and it looked terrible.

[00:04:11] It was like lime green, the lighting was wrong or just everything was wrong. I’ll put it that way. I can’t even pick every little thing from the audio video. And the lighting was all terrible and it looked lime green. I kid you not, but it’s I went to work that next day. And one of the coworkers had saw it and I was just like, suck the super embarrassing.

[00:04:29] And I was an older lady. She was like, you did great. And I was like, no, it’s sucked in. I need to quit. And she’s don’t quit. She was like, you got too much in you and too much going on to quit. She’s just keep, keep going. And I never will forget that. So it was between that woman, which her name was Ms.

[00:04:44] Debra and my business coach that really helped like to keep it going. Cause it absolutely sucked in the beginning and I was not like comfortable or wanting to go live. But that’s how I got started.

[00:04:56] Grace Duffy: That’s awesome. We owe a debt of gratitude to miss Debra and your business coach. And as we can see in the comments they are responsible and invertedly for a lot of your expenses.

[00:05:05] Yeah.

[00:05:06] Jeff Sieh: I would agree that I would bring that up because first of all, we got Sabrina who shows up every week. She is awesome. Sabrina. Thank you so much. Happy Friday. It’s me Sabrina. Happy Friday, Sabrina. It’s me Jeff. Right back at ya. And Ian is saying, oh, this is going to be a big treat. So our pal, Ian Anderson, gray is in the house.

[00:05:23] And he’s the one who said we can blame Diana for all our camera purchases. Yes. Not just cameras, a lot of other things as well. Chris says, Chris says Diana is also responsible for me leveling a lot of my gear, her videos are amazing. And and just by this intro, we’ve already talked about Ian says I love Diana’s videos because she’s real and authentic and share so much valuable stuff.

[00:05:48] A great point by Martins. He goes video is a key element in and sharing my deep executive career management, advancing my business. We’re going to get in to that today. Martin specialty, especially for people who may. On the fence about, using video and live video for growing their business.

[00:06:04] So we’re going to talk all about that, but I want to do a first, a big shout out to our friends over at . They have this amazing conference coming up called Leap Into Live Streaming Bootcamp. And you can find out more about that at Leap, Into Live dot com. And you can see right there, look at that. Diana is a keynote speaker.

[00:06:23] She is right up there with pat Flynn and this other bearded guy. I’m not a keynote speaker. I’m just, they just let left the door open and I walked right in. But I mean, it’s amazing. It’s a free event. It starts September 13th through 16th. They do have some upgraded options if you would like to check those out, but it is free.

[00:06:41] So go register to that at Leap Into Live. I know Diana always gives great information. Like I said, a lot of us here have spent a lot of money because we see the value of live video, what it can do for our business. And we have followed her advice. So Leap Into Live dot com, go and check that out. First segment Grace, we’re going to be talking about virtual events in live video learning.

[00:07:05] So take us away.

[00:07:06] Grace Duffy: Yeah, that’s a good segue. It’s wait, Jeff. So we have been inundated with virtual events over this past year and they spent, they certainly aren’t new. I remember blog her 2007, 2008 being in second life. And that being like, oh, that being just rocking our world. And, but over the last year, we obviously technology leveled up.

[00:07:29] Our confidence on live video is leveled up and it’s become pretty much mandatory to be doing things virtually. And, there are some fun things that we miss out from the in-person events, like being all together in a room, but. Have lowered a lot of barriers to attending. You don’t have to travel.

[00:07:46] It saves time and energy. You don’t you’re, you can consume the content on demand so you can multitask and slot it in with the rest of your day. And in many ways it’s more convenient than in-person events, as much as we do and enjoy being in person, but it does require a different approach.

[00:08:06] Now, people are starting to have more of these you know, people are starting to have in-person events, but virtual still a big deal, obviously Leap Into Live, which we’re all very excited about next starting next week. Um, it is next week, right? Yes, yes,

[00:08:20] Diana Gladney: yes. I don’t think we mentioned it.

[00:08:22] That

[00:08:23] Grace Duffy: it is next week. Sorry. And um, you know, brands are, if, for example, you can’t brands are like stepping in and creating their own events, just like our friends over at Ecamm. I know Cora Paul’s and Thinkific has been doing it for a while and, brands aren’t waiting around to sponsor. Like waiting around for conference organizers to plan something for them to sponsor.

[00:08:43] The cool thing is with this being virtual, anyone can do it, but can they all do it well? Good. So my first question to you is tell us what makes for a very successful virtual conference experience from a brand perspective, from a brand wanting to create their own event around their own content or something that they want to do, even for their own fans, followers, customers.

What Makes a Good Virtual Conference?

[00:09:08] Diana Gladney: Yeah, for sure. I’ve definitely spoken out a lot and I’ve attended a lot. And if you’re going to host your own event as a brand, that things you need to be looking forward is efficiencies and organizations. Those need to be your two best friends throughout your whole thing, because we only think about what we want to do, essentially like what we want to share, who we would like to have a attend, or be there with us to, maybe bring up the quality a little bit or have certain speakers, all that great stuff.

[00:09:35] Okay. That’s a given and that’s by default, you’re going to get some of those different elements, but that doesn’t make it a good thing. It’s what you want to make it painless for people to attend. Knowing that the ways that they plan to join via phone tablet, TV, or their computer, most only thing, most people would sit at a desk or at their computer.

[00:09:55] And it’s no, you really need to think about the efficiencies and the organization to make sure is the website or the different pages optimized for mobile, as well as mobile also, including the tablet. And then that’s vertical as well as horizontal. And not just thinking about people are going to attend this from their computer and a home office setting space like this, but they very well may be watching this on their television.

[00:10:17] Most of your data and analytics will tell you exactly people, how people are consuming your content, even just for your regular YouTube videos and things like that. That’ll give you some insight. The other thing is organization. A lot of times they’ll miss it. The attendees have to keep asking and re figuring out where do I go to watch?

[00:10:34] Where do I go to engage? Where do I go for community? Instead of having all of that stuff laid out and segmented out of how the attendees can join, where they can find stuff and having a hub or a portal that is not confusing. That’s a huge, big thing, because a lot of people get confused very easily and feel like they’re going to miss out on something, whether it’s paid or free.

[00:10:54] And then the other half of that is for them. Speakers, where do they go for their speaker side? And if they’re just going to view and attend a session, where do they go and how do they do that? So you need to think about all of those different elements. So from an organization standpoint and efficiencies, those are huge because that can save your team a ton of time.

[00:11:13] And just even you the organizer. And even if you’re just doing this on like a small scale of, I decided I wanted to do one, the same rules apply and I don’t care how big or small it is, same rules apply. Cause you want something that’s scalable and that you can, divvy off certain tasks to certain people and know that they are not just getting a task or a role, but they’re getting efficiencies in a system to implement.

[00:11:37] Jeff Sieh: Let’s talk about, because I know one, we all are nerds here and we like tech. So can you break down what a brand would need to host? And I guess a brand could be yourself as well, host a virtual event from like a tech or a video perspective. What kind of like cameras do they need? Do they need to go buy out this?

[00:11:55] There’s so many types of like virtual conference software there’s out there now, do you have one that you prefer or some, just some basic tech set up that you need to have before you get started?

What Type of Hardware or Software Do You Need to Run a Virtual Conference?

[00:12:07] Diana Gladney: Yeah. I think that depending on the vision, what’s the vision for what you’re trying to do.

[00:12:11] Obviously I can easily say, get Ecamm, but, okay. What are you trying to do? Are you trying to have something where you need to bring multiple people or you want like a grid of people behind you or in front of you or whatever? So it really depends on the vision at a basic setup. If you’re just going to be two camera presenting, then honestly you can do that with something with your website.

[00:12:33] Whether that’s an unlisted video or you’re using something where you have a dedicated integration for that’s fine. If you use zoom cool, but the technical side of things, again, it really is dependent on division because you need to think about not purchasing individual things, but what is the audio system look like?

[00:12:51] What does the video system look like? It’s easy to say, just get this brand model specific, whatever, but that may not be conducive to everyone’s vision for what they’re trying to do. But I think at a basic level, you’re looking at something with a mirrorless camera that has clean HTMI out, which means you can take an HTMI cable, connect that to your.

[00:13:11] Use something like an ATM mini or an El Gato cam link to transfer that data from the camera to your computer so that I can see that image. I do recommend using ECAP live. And I honestly recommend even going to the extent, even if you are a PC user to go ahead and get something like the Mac mini those in ones that just came out because they’re fantastic, they’re fast.

[00:13:33] And you want to thank two is one and one is none, which means if you only have one camera source and that camera goes down, that goes away. So if you want two camera sources, you need to double up and you can do things like renting that does not mean you have to buy, you can rent. I usually use Glen’s rentals and recommend them.

[00:13:51] They’re really, really great. And they make sure you get everything you need in the box. So you can rent for something like a hundred, $130 for a week or more, depending on the gear. So you can rent out these tools at a very minimal cost. So again, two is one, one is nine we’re talking about HTMI cables, capture cards, whatever it is that you need to transfer that.

[00:14:11] Now, when you’re talking about software again, I do recommend Ecamm live simply because you can have it branded. It’s going to be recorded locally, which that Mac mini can handle. And I’ve even done this with a 2016 MacBook pro. Now I’m not saying everybody to do that, but I have done it with four cameras and those cameras recording internally and live streaming and no problems, so if you have something like that, cool. But again, two is one, one is none now. St St. Principals, what are, what is the setup going to be for the speakers? Are they going to be standing? Do they need a wireless microphone? Because now you need to be thinking about testing their audio for the individual voices.

[00:14:51] And I love to do cheat sheet cheat sheets. So that means if I have speaker a, they have a very strong bravado, very strong kind of a voice. I need to know exactly what their numbers are. So I may say your number is 14. If anything, we touch for you, if that’s your perfect number for your perfect audio, 14 is the goal.

[00:15:09] So if I hand that off to somebody and it sees that it’s at 12, because somebody else was using it before we now need to go and reset back to 14 for use, I like to do is call like presets for the audio for each individual speaker. If it’s. You still need to know your number? I know my number is 67% on my computer strength for the audio, and it’s going to be at half or 50% on my road, caster pro for me to have consistent audio, no matter where I am.

[00:15:35] So it’s always going to be like systems the microphone. If you have something like this, cool. If there’s going to be, sit down something like a row caster pro a pod Mike or whatever, we’ll let you record internally for as long as you have the power connected and things like that in recording with the memory card.

[00:15:51] And you’re fantastic. I’ve done. Was it like 12 plus hours of something like that? And it went off without a hitch using the road castor pro. So at a base level, stuff like that, the more advanced that you’re trying to do, then, now we need to look at what does that system look like? So I like to use Ecamm just simply because I can integrate it with anything of what I’m trying to do.

[00:16:12] I don’t have to worry about. Some of the limitations that maybe other programs may have, because it may be only is for streaming or maybe it’ll lose a signal. I always have that local recording and things like that. And I don’t necessarily have to be live to use Ecamm or integrate that even with zoom still have this brand, it looks similar to the show and stuff.

[00:16:33] Jeff Sieh: Awesome. So I wanted it to come back with a couple of points on, this is one, I loved your idea of having backups, because that has saved my bacon more than once. In fact, I, I used to, everybody was talking about air pods when they first came out. I never used Bluetooth monitors because I’ve had them crash in the middle of the live video.

[00:16:50] And then you can’t hear anything. So I love these. These are like the Mees, like studio little, super cheap, but like 15 bucks. I see another pair because I’m always backing up over my chair with them and I’m broken in some cords and I have one sitting right over there that I could grab if I need to, because, hearing your guests is important.

[00:17:09] And the other thing I wanted to talk to you about is when should somebody look at if they’re a brand or even an individual who’s, put all this time and effort and they’re doing a launch or they’re doing a virtual conference, when did they need to start looking at something as like a remote producer?

[00:17:26] Like something you have done, like you were talking about earlier, when is the time to look into who can I offload some of the camera switching, getting, setting up and I can be the host and just be, just do my thing.

When Should I Hire a Remote Producer for My Virtual Event?

[00:17:38] Diana Gladney: Yeah. I think after you’ve at least done some solo live strings, so you don’t need to have done some kind of completely out of your comfort zone, live stream show, but you do, I do suggest that you have gone live before, at least at a very basic minimal setup.

[00:17:54] Like again, Merlin. Capture car at computer microphone, the whole, whole deal. There have done that before, at least a couple of times, because you will then see is some stuff that I can’t tell you. Like you literally have to experienced, like you said, with the headphones, you think, oh, $15, these are fine, blah, blah, blah.

[00:18:11] You didn’t expect to roll over the cable, but now, I need a backup. So things like that’ll help, like I ran into this problem before I had this issue before blah, blah, blah. So when you do hire a remote producer, like maybe let’s say you’ve done three, four or five live streams before on a regular and consistent basis.

[00:18:27] Not like over once every six months a deal. Cause that’s not consistent enough to know or have any experience to, whereas frustrating or you find those key points that need to be altered. So when you hire somebody, you can come in with, instead of just pointing at somebody else’s show and saying, I want it to look like that.

[00:18:46] You can say, here’s what I’ve got. Here’s the problems that I’ve run into. And here are things that I do not like, and here’s what I hope to have happen based on this. And yes, based on this other shows model, I would like to integrate X, Y, and Z elements into what I’m doing. That’s a much better process.

[00:19:02] And honestly, it’s a much better way to help the remote producer actually fulfill what you’re asking them to do, because what happens is, and I hear this from a lot of colleagues that are in the business and that is their full-time gig. It is the day of the thing. And they’re like where’s this and where’s that.

[00:19:18] And all of these, expectations that were up in the air that never were verbalized or put into the contract. So if you’re going to hire a remote producer, at least have done some solo live stream. So you got your feet wet, you’re in the game, at least. So when you do hire an there’s, some you should offload because it’s not something you want to undertake if you’re not familiar because even having done a tremendous amount, I think I, I know him well over her several hundred, like live streams, just solo live stream shows.

[00:19:46] It still is work. So let alone, if you are new, like five, six live streams are still new, so you don’t want to have to do all this stuff yourself. So if you’re going to hire somebody at least come in with a clearer pro-life plan than just pointing to somebody else’s show.

[00:20:03] Jeff Sieh: Yeah, that’s a great, that’s a great point.

[00:20:05] I wanted to bring up some comments really quick. Ian says, he really loves the idea of the individual speaker. Really smart. And he also says bacon backups has saved his vegetarian bacon on many occasions too. I’ve had that vegetation. That’s not bacon, Ian, I’m sorry. It’s not.

[00:20:24] Grace Duffy: Diana was talking, I was looking around my space here at like how many sets of headphones I have, like ready to plug in case something goes wrong.

[00:20:34] Jeff Sieh: So Amira’s around me. So I wouldn’t make, you mentioned a little bit ago, you talked about having cheat sheets and I want to make sure people know that if they go to Diane and glad gladney.com that you have a great live video cheat sheet, the getting started there as well. So that’s a great resource on her website.

[00:20:50] That’s Diana gladney.com for you guys listening on the podcast. So make sure you check that out. Cause it’s a really well done. Thought out, I got my camera from Diana that I used the Canon M 50, that we’re using right now and her set up for that. Uh, Grace, I know you had some really interesting stats that you found from Bizzabo.

Virtual Conference Statistics

[00:21:08] Grace Duffy: Yeah. Um, yeah, uh, one interesting stat from our friends over at Bizzabo is that 80% of successful virtual events are free. So free is lower. That barrier it’s become the standard. Yeah, I know that Leap Into Live is free to register. But engagement remains a challenge. So another study, a study, excuse me, gathered respondents.

[00:21:33] Responses from 400 event marketers and 68% of them believe that the greatest challenge for virtual event marketers, I am. One of them is to get and keep attendees engaged through your virtual events and to combat this more than half of them have said that they’ve tried to make them more interactive.

[00:21:54] They’ve tried to limit events to smaller audiences, smaller sled ups, smaller lineups, whatever, or they’ve allowed attendees. They’ve made it possible for attendees to network with each other, outside the presentations, but still don’t talk in class apparently. So how do you keep attendance? Engaged and inner active.

[00:22:14] When you’re doing a live video presentation or webinar. Now we’re here live and we’re seeing the comments and we can interact with them and bring them up. But sometimes when you’re doing these live presentations, it’s just you talking to a camera and you don’t see the audience because of whatever set up you’re on, or you see the audience, which you can’t really interact with them, or there’s no QA set up.

[00:22:33] So tell us, what are some of the situate, what are some of the ways that you’ve learned to keep people engaged and interactive while you’re presenting while other people are presenting?

How to Keep Your Audience Engaged When Your Presenting Virtually?

[00:22:42] Diana Gladney: To be honest with you, I will, if I’m the speaker, I will ask the organizer. Accessible is the community to me during the presentation, because I do want to have interaction.

[00:22:54] Now I get how they traditionally will want stuff, but I also know how I teach and how, if somebody is learning from me, how I’m best going to help them digest that information, because what most of these events are doing is taking a big old pot roast and stuffing it down people’s throat and wondering why are you choking?

[00:23:11] And so it’s yeah, I would like for them to use those those teeth that they have in the front side and the rear and, help, help it get down with here’s a glass of water and stuff like that. So what I will do is ask what is the norm and how is this supposed to run and what permissions I have to alter this, because what I’ll do.

[00:23:30] Is in my presentation, there are breaks for you to take notes. There’s breaks for questions. And even if I can’t actively answer those, I still make them actively put that into the chat so that I can go back through and pull those. And if I can’t pull those up in real time or address those at that moment, or depending on what system we’re using and how it’s working then fine.

[00:23:51] I still want them to put their active questions in the chat in real time, because what happens is instead of asking them to wait until the end, you forgot what the question was, or you’ve moved on to the next question that is popping up in your brain as we’ve moved through the presentation. And so what else.

[00:24:08] Is a, if I’m allowed to I’ll have music where I’ve built into my RO cast or pro like a sh like same way I do a stream mix, a live stream mix I’ll do a teaching mix. So it’s music, that’s timed. And that I can start playing it and we’re good to go. I’ll increase it. And then I’ll decrease it okay, we got 10 more seconds.

[00:24:25] So it makes you think on the fly, like you have to get this out. Think of something. If I say, give me what you want, your next microphone or your next audio to sound like, what don’t you like, find something you got 30 seconds that makes you have to answer a question that also drives engagement and you get the me too factor in a positive way to where people were saying, oh yeah, I also have to deal with this.

[00:24:47] Or my kids are allowed me to like, how do you deal with that? And now that it drives engagement, now I can continue my presentation. By the time I get to the end. Now we can go back, revisit some of those things, or they may have gotten an idea from somebody in the chat. So that’s one of the things, as far as organizers concern and, and like me as an attendee for an event it’s optional in the sense that it’s not that big of a deal if I come or if I don’t.

[00:25:14] And that’s a problem, because that means that the organization has made this too generalized. And so anytime you’re doing an event and it’s too general, then it’s I could go to Walmart or I could go to target, but everybody loves to go to Chick-fil-A. Even though it’s like the same stuff, it’s not a whole bunch more added to the menu, you know exactly what you’re going to.

[00:25:33] It’s a niche experience. So if you’re going to do an event as an attending. Even if it’s certain days, I would rather see attendees be able to attend niche days so that they know like I can not miss, like video day is on Monday. Everything video, I need to go audio stuff. Maybe I’m not struggling with that.

[00:25:51] So that’s fine. So now you can more directly say what is happening or going wrong versus assuming that a speaker stuck to them because they didn’t get a whole bunch of attendees. It’s maybe they were just stressed the hell out after they got out of this one row stuffing session. That was great.

[00:26:09] They just couldn’t digest it,

[00:26:11] Jeff Sieh: I think that’s great. All this talk about food, though. I’m telling you before lunch and even online video mastery says love that post subplot roast metaphor. Don’t show people with your live content. Um, oh, and, and Sabrina, thanks Sabrina for doing this. Simplify your video content strategy to amplify your brand is a thing over at Diana Gladney site that she shared with us.

[00:26:32] Thank you so much Sabrina for that. One of the questions, so we talked about virtual events. I want to go back to when you’re training, like on your channel, your live video content, one of my favorite guys to watch and to watch him every Saturday, his nickname, and he does a great job of helping people through YouTube.

[00:26:47] And he’s got 300, 500 people watching every Saturday, a live video. What I want to ask you is like, how do you how do you engage with your live video audience when you’re teaching? I know Lauria, Petrucci talks about having different places where she stops and brings up comments or questions.

[00:27:04] Are you looking at how much they’re talking to another to see if they’re getting the point you’re trying to make, how are, how do you do your live videos when you’re just teaching, like on your stream, like on your YouTube channel and not a event, what are you looking for?

How to Create Engaging Live Video Training Sessions

[00:27:18] Diana Gladney: Uh, the one thing to note is you can train your audience to operate in a certain way, or to have a certain culture when you’re alive.

[00:27:28] And so knowing that I’m going over technical things, I’m going over areas of frustration or things that people are struggling with. They’re really going to want to focus in those specific segments. And so out, if I’m doing just like a Q and a, or maybe we’re answering questions or something like that, then if I know I’m covering something very specific or I’m going through the details for what are the numbers mean on a lens, a deal.

[00:27:52] You’re already confused about that. If I keep stopping to go and answer this person’s question, and then I go back and I was like, okay, now where were we? That’s breaking the flow. And it’s not really helping you to fully get clarity and have that click when I’m explaining something. So I’ll go through and I will let them know, feel free to go through.

[00:28:12] In the chat and again, actively drop your questions. I’m absolutely going to answer them, but I want to make sure that you guys get that. And if you’re watching this on the replay, go ahead and I will, this top part will be timestamped. So if you just need this segment, then you’ll have this uninterrupted and then I’ll dive in.

[00:28:26] That’s giving the people that are live, knowing that if I don’t talk to you for two minutes, I haven’t forgotten about you. And I told you, I’m going to come back and answer the question. So I have a track record of answering my questions in a live stream. So they know that to direct, to trust that.

[00:28:40] And then the other thing is for the replay viewers. So I’m addressing both audiences at the same time. The replay viewers know that even though you missed it live, that’s fine. You can see the questions as they come up in the chat replay. But if you only just need to watch it, you don’t need to engage or whatever.

[00:28:55] You’re still well fed here just by watching this specific segment. And so I’ll rotate and doing different segments and then audience engagement, segments, and audience engagement. And that’s fantastic. When you’re looking at it from entrepreneur’s perspective, because you can repurpose that content and you didn’t stop to say, Hey Susan, Hey Billy, Hey, Katrina, good to see you in the middle of a good tip or something.

[00:29:17] Cause you lost them. So it’s just really about understanding how your audience learns and how you teach and where are you messing them up as the educator? Because you keep stopping to think oh man, they’re going to get mad at me. No, I just told you, I was like, hold on for two seconds. I got you.

[00:29:32] Don’t worry about it. So after you do so much of that,

[00:29:35] Jeff Sieh: Yeah, one of the things and Owen says thanks again for stopping by yet. He says Diana is fire. People will watch the replay, optimizing for replay. What you just talked about and segments are huge. One of the things that, and this has come just from grace and I have done so many live videos we always have a ton of questions, but a trick that we have learned is that we look ahead.

[00:29:58] And if somebody in our audience has asked a question that we were going to ask anyway, I’ll pull up their comment. Because even though I was going to ask it anyway, being able to interact with the audience and saying that’s their question, even though I was going to ask you. That fits in your flow.

[00:30:12] And you’ve talked all about that flow that you have going down there, being able to do that I think works really well also. And it makes you look really good to your audience at the same time. Yeah. So Grace, I know, sorry. Owen was in here and I was trying to impress him. So that was why

[00:30:28] Grace Duffy: we got all nervous when Owen is here

[00:30:30] Diana Gladney: Dad’s in the room. Everybody’s straightened up

[00:30:32] Grace Duffy: Standing up straignt,combing her hair. Yeah. We promise. We’re going to talk about virtual events as a way of networking. Now, of course, when you’re in person, you were so accustomed to that, like you meet up the happy hour, you meet up at the hotel bar, you meet up, like you’re seeing each other in person, but how can attendees of these virtual events make the most of their experience?

[00:30:55] Knowing also that they’re very likely at home or wherever they usually are, and probably still doing the things that they’re normally doing while attending your virtual events. Because again, one of the, one of the things that makes it real easier is that you don’t have to travel. You can be where you are.

[00:31:10] So how can attendees make the most of their time and to network with virtual through these virtual events?

How Can Attendees Network During Virtual Events?

[00:31:19] Diana Gladney: For sure. Like you have two, one on the organizer side, let them know how and the where, and if you have footage from last year, snippets matter, find the smiling, the hysterical, laughing.

[00:31:31] Even if you’re just talking about like white chocolate versus dark chocolate, which is something I always throw in there because it gets everybody riled up and I’ll say, dark chocolate is the worst chocolate in the world. And people like, I can’t believe, and everybody starts cracking up laughing.

[00:31:43] That’s a snippet. You don’t need no audio needed just a snippet of the laughter. And it’s here’s what you’re missing when you’re not in the hallway, the digital hallway, here’s what you’re missing when you’re not in the Facebook group, here’s what we’re doing because it makes it something that’s super desirable.

[00:31:59] So you want to make sure that your attendees are making time to attend. It can’t feel optional or no big deal. If I’m missing it you need to feel bad when you don’t like not to put the mental like depression, but but it’s like, dang, I’m missing it. Like you need to have that fear of missing out because you actually are missing.

[00:32:17] And so as an attendee, it’s you need to also set a goal for why are you even attending this event? What are you hoping to get out of it? If you have a hope and a desire, like I want to leave knowing exactly all the things I need to buy for life. Feeling confident enough to execute on that live stream.

[00:32:36] And number three, knowing what to do with that information or that live stream afterwards, versus just feeling like I got to throw it all away and it was one and done and it’s over with. So it’s those may be your three deliverables with the thing. That’s how, what, what events to attend. But that also lets you know who you want to talk to.

[00:32:52] That’s in the room, that’s in the hallway, that’s in the Facebook group and stuff like that. So it’s a little bit of both from the attendee side. Cause otherwise you don’t want to join cause you felt like you want to waste your time and everybody’s gonna be plugging their deal. Like clubhouse was at the beginning early stages.

[00:33:05] It’s like a little bit about me. Here’s my, when I first was born, I didn’t know I was born. It’s just like what? So stuff like that matters. And you just have to not give them the fear of missing out, but literally here is what you are actually missing out on.

[00:33:21] Jeff Sieh: Awesome. Do you have any good or cool ways, maybe some examples to use live video, to network with, with people.

[00:33:31] Cause you know, I’ve been to a lot of events and a lot of them are, the content is amazing. And I see software that’s happening that helps facilitate network networking a little bit easier. But do you have any other cool ways that you have used maybe some hacks or some tricks to use live video to actually aid in networking with.

How to Use Live Video to Network

[00:33:50] Diana Gladney: Yeah. I love to take stuff that has nothing to do with nothing, because everybody comes in with a suit and digital suit and tie on and everybody feels stressed. They don’t know how to really talk to each other. Cause you can’t feel any energy rather, but you have to cure right. That energy in the room. So maybe if you have a guide, that’s always helpful.

[00:34:06] If you have like breakout rooms or breakout sessions or Facebook, have some kind of music, that’s fun. I’m not like the person that’s going to dance on screen and all that. I love Luria for that. So it’s I’m gonna throw her in the room next to me. He’s I’m not dancing lawyer, but I’ll put you up there.

[00:34:20] You know, it’s that’s super fun. And so it’s oh, okay. It lets them know. And it. Takes them listen, take their shield down to say, okay, cool. It’s not I feel like I’m in an interview. And then I like to throw in other things that have nothing to do with nothing. And that’s usually my grape jelly versus strawberry jelly.

[00:34:39] And I’ll tell them like, only strawberry jellies on the buffet in heaven. And so it’s or, you know, dark chocolate versus white chocolate and that gets a rile out of everybody. And then we can go into, so icebreakers, shouldn’t just be icebreakers, but points. I get to know something about you versus just oh, tell me about your favorite food versus saying, I’m giving you a polarizing something.

[00:35:01] So still using like psychology elements, mixed with personality elements. So you really get to know what people are. And it’s well, where are you from? Where I may wear a Cardinal shirt or something like that. And it’s oh, go-karts and screw the Cubs. You know, it’s like stuff like that, literally polarizing things, but you’ll learn a little bit about me.

[00:35:18] I learned a little bit about you, the networking is really about now developing community building instead of here’s my business card. It’s let’s hang out on Instagram or when you go live, let me know. I’d love to come hang out with you kind of a step.

[00:35:33] I think

[00:35:33] Jeff Sieh: those are great. Um, one of the things that well, all of a sudden I can’t switch my camera back, so we’re going to stick with Diana here and let’s see what’s going on here.

[00:35:42] Oh, there we go. Oh, we’re just going crazy. So there you go. Hey, this is live video folks. That’s why you, you have these experts on this, right? Um, one of the things we just talked about. How to network, but one of the cool things now we’re talking about this virtual learning, LinkedIn has added this new live streaming events for the LinkedIn learning platform.

LinkedIn Adds New Streaming Events for the LinkedIn Learning Platform

[00:36:07] Jeff Sieh: So our friends over at Social Media today, they reported that LinkedIn learning platform has seen this increased demand, providing a direct avenue to some professional skills development. And it’s going to go with these job listings on the platform. We talked with Vivica Von Rosen a few weeks ago about this great resignation that everybody seems to either be switching jobs or starting their own thing, and how to actually make your profile, your LinkedIn profile, kind of reflect that.

[00:36:32] So we’re seeing a ton of upheaval in the job. With people that are either looking for their next gig or leaving their gig to do something else. Um, this new thing is you’re going to be on LinkedIn learning. It’s going to help up their skills. They’ve added this new element to, cater to remote workers while providing more support and personalization.

[00:36:50] And they launched this capacity for LinkedIn learning instructors to host live events on the platform with this feature called office hours. So have, do you do much stuff over on LinkedIn? We’re seeing a lot of engagement over LinkedIn. Have you checked out any of these new streaming events on LinkedIn?

[00:37:07] If so, what do you think.

[00:37:09] Diana Gladney: I’ve seen some and my team and I were trying to get more of a focus onto it and just find like that right platform to help integrate some of our content strategy over there. But from what I’ve seen, it’s still is like a very much hesitation between corporate and creators and the trying to introduce creators to more of that corporate vibe.

[00:37:27] And it’s I don’t know. So it’s about, I think most of that I’ve seen some and I’ve registered for something. And it’s just, again, it’s just that weird kind of a mix. I think what’s going to be important. There is culture development. So even if somebody is hosting an event, there is like really understanding culture development there.

[00:37:45] If you are doing something that’s more creator, focus, then, understanding where are these people coming from when they actually attend. And if you’re coming from our more of a corporate perspective, again, understanding where your people coming from and what are they hoping to achieve? Cause it can go both ways.

[00:38:02] So if, from what I just seen on, as far as LinkedIn, yes. Yeah, the engagement is high, but it’s like, where are they going? And what are the next steps? I think that’s going to be huge for that information. Interesting.

[00:38:13] Jeff Sieh: Oh, it goes, thanks Owen for pointing that out. Jeff Butterfingers. See all this talk about food folks and candy, and I’m telling you’re killing me.

[00:38:24] You’re killing me. Um, anyway, so you mentioned that your team’s going, you looking at LinkedIn. Do you think that creators should look at LinkedIn as a place to at least stream their content to, or should they focus on if they’re a YouTube or stick with YouTube, forget about LinkedIn.

Should You Only Focus Live Video on One Platform?

[00:38:44] Diana Gladney: No, I definitely disagree. And I think the, where you go. Depends on where your people are, who are you trying to reach with? What specifically, and what do they specifically need help with? And a lot of times the entrepreneur community needs help with a lot of stuff that they’re now having to, be introduced with even a year’s time since last year.

[00:39:04] And, having to start live streaming, they’ve had to figure out a lot and a small lot, a small amount, and that still can be super frustrating because in a year’s time, they very well may still feel confused about a lot of elements. So I think there’s a lot of benefit that a lot of YouTube, Instagram, even TikTok creators can bring to the platform, not just about reposting, literally the exact same stuff, but literally, maybe altering the header.

[00:39:29] So really focusing on your copywriting at that point and understanding how can I better communicate with this audience here? I think it’s really no different than if you did a Ted talk around a specific thing and you’re in a different audience and you’re like, okay, now how can I tailor my message, same stuff, but tailor it.

[00:39:46] So in a way that is again, digestible to them, because it could be a roast, but it might be a burnt roast that you’re pushing down their throat because it’s in the wrong format. So I think it’s a lot to contribute there. I just don’t think you should go there for the sake of just being on another platform and trying to be everything.

[00:40:02] If you’re going to be someplace, be there intentionally with the intent to help somebody do a specific thing. So I think that’s going to be huge. So if you are bringing like the YouTube content, don’t leave that YouTube, very content stuff. I hit the like button hit the, share, the leave a Superchat, that stuff doesn’t exist on LinkedIn.

[00:40:18] So if you’re going to take yourself over there as a creator, understand that who you’re talking to and what do they need and what they really need help with and how can you tailor your message and really get some copywriting skills in there so that it’s more digestible to them.

[00:40:32] Grace Duffy: That’s really good advice because LinkedIn has definitely invested a lot into native video live video lately, but they have they’re very much their own.

[00:40:42] Ecosystem over there. We’ll just say so. Yep. So I want to go into our next topic of live shopping and social selling. As we know we are coming up to the, I call it the high shopping season and whatever it is that you celebrate you’re probably looking for gifts and retailers are looking to sell them to you.

Live Video Sales and Shopping Stats

[00:41:04] Grace Duffy: So some interesting stats I found as I was researching, this is that live video sales are expected to almost double in the U S this year to $11 billion and hit. 26 billion by 2023. So it’s something that is definitely growing as we are going live to Amazon live, as we speak. And according to CoreSite research, who did this who was doing this in China, the market is already headed towards 300 billion.

[00:41:34] Of course, we’ve talked to our friends, Stephanie Lu on the show in the past about live shopping. So that’s something that’s taken off, definitely in Asia. We’re seeing, we’re watching that over there to see what the trends are over here. A lot of the social media platforms have already gotten on the ball with the shot, with the live shopping.

[00:41:52] So Instagram looking to further its in-stream commerce push launched a 10 days of live shopping event at the beginning of September. Le TikTok has announced a new PR or announced a new partnership with Spotify earlier in the year to expand their Ecammerce offering. I know I’ve seen a couple of live shopping.

[00:42:12] That they’ve done with Walmart and with Neiman Marcus over on TikTok, and then even brands are just, they’re not even waiting to get in on these deals, they’re watching their own. So beauty counter partnered with buy now pay later app CLA Klarna, I think is what it’s called for their live shopping series.

[00:42:30] So except for Shopify, a lot of these deals tend to be very exclusive with like partners. Awesome. If that’s you, but most people selling their products tend to be, at least our audience tend to be small business owners or just getting started with light shopping, or maybe not. Don’t have the budget for these big splashy partnerships in campaigns, but I believe they can still use live video to sell them their product.

[00:42:55] So talk to us about how to go about doing that.

How Can Live Video Help Sell My Product or Service?

[00:42:59] Diana Gladney: Absolutely. You got to think about the whole visual experience that you’re giving someone. Most people think I just need to come on and say the right things. It has nothing to do. Everybody go, you see your eyes are super sensitive and that triggers an emotion.

[00:43:12] It takes time for the worst, the process for you to actually get to a thing where you feel it. Not that you can’t, but I’m just saying if you see something without any words being said, like it triggers something for you mentally. And so understanding when you’re doing live video content, I would say, really think about with intentionality of what it is that you’re sharing, showing, and selling to do this.

[00:43:32] You have to think about the message that you’re sharing, what video content, imagery points of very specific things that you need to zoom in on or already have pre-prepared content. So thinking about the B roll, which is your secondary footage. So if I’m on screen, this is that arrow, that your first primary footage, the secondary footage, like if I’m talking about something and this is fine, if you don’t own everything, you need to buy everything you’re in house.

[00:43:58] Or even if you’re like RV company, you don’t need to literally be in the RV or outside of it to showcase it, but have very detailed pictures, not this Facebook marketplace stuff that has Vaseline over the camera lens photos, but literally a good, decent, clear picture for people to see. And if you’re going to.

[00:44:17] We have X, Y, and Z kind of tires, maybe go out to your lot, take a photo of the tire tread so that they can actually see it. Little details like that make the huge difference. If you’re using something like E cam, you can have whole videos prepared where you’re able to give your kind of like, it’s like when you will watch a movie and you had a director’s cut.

[00:44:38] Okay let’s give that director’s cut version of like, when we first came out with this product, we weren’t sure if it was really going to clean the pool. So here’s that first installation. Here’s the second one, the version three, that’s now available for the after Thanksgiving sales. This is what you’re able to see.

[00:44:52] It could be a TikTok video of somebody else using your stuff and showing how great it is. And you’re just giving that commentary across it. That kind of stuff sells. Even without you having to say all the different details, nobody wants to hear a spec sheet you know, all the little details and intricacies, they already researched it.

[00:45:09] That’s why they’re looking to buy it already cover that, but going detail with the things that the buyer actually wants to see, what are things that people are talking about, but nobody’s showing. So if you’re sharing the message, what are you showing? And then you can go through and sell the product, make it very easy.

[00:45:26] Stop coming up with these long URL, www dot I forgot what name I was going to use. Dot com type stuff. Make it easy for me to buy, like on my phone, I’m watching it on the computer, a TV. Can I go to my phone? Put it maybe QR code reader. Cause most cameras and smartphones. You don’t need an app anymore.

[00:45:46] You just can hold it up to your thing and make it easy. So if you have, again, this director’s cut commentary. You want to purchase QR code in the bottom. Here you go. Going to downloadable QR code right here so that they can buy our add to cart and keep watching. You just want to make it super painless for people to do business with you.

[00:46:04] Jeff Sieh: I think those are some great strategies. One of the questions, and I’m interested that you said that you don’t have to own everything. And for example, I like I use even though oh, and made fun of my camera’s switching. I love the stream deck. I use that for everything. You see all this stuff that all the camera angles, everything we’re doing is all tied to the stream deck.

[00:46:22] I have two of them. I have the small one. I have the big one. I love it. And so it’s easy for me to talk about things that I love when I’m doing this live shopping or social selling. And we’re over on Amazon and people are seeing that and they can click down on the carousel and by this, the El Gato, stream deck, but how.

[00:46:40] Explain a little deeper, on stuff that maybe you don’t own. Is it stuff that you’ve had in the past or the stuff that you want? How do you integrate things that you’re, you don’t actually have that you can hold up for them?

How Can I Sell Something With Live Video That I Don’t Own?

[00:46:53] Diana Gladney: Because you have creator content. So if my buddy doc rock has something I can bite, here’s somebody that is in this, it’s even better at that specific thing, because I do not have the proper use case for every piece of gear that I may talk about.

[00:47:09] What I actually use is way more than what my customers, clients, and community actually purchases. They buy way more stuff than I do, because I don’t need all that. I’m a plain Jane and proud of it. I don’t need that. Like seven different camera angles. Why do you want to see my feet up under the desk? I don’t think so.

[00:47:24] So it’s I’m not doing all of that. If you have a vision for what you want and what your studio to look like, here’s the gear that you need. And here’s a prime example of somebody in your use case, and here’s how they’re using it. Again. A breakdown is the same reason why we love the history channel.

[00:47:41] They weren’t there during a Mesopotamian, like nobody was there, but they can do a geological breakdown for how this work or how this Nan or whatever. We’ve never needed to have every little piece. So I think it’s financially irresponsible even to try to buy everything, but I can give you proper use case and educational knowledge around it.

[00:48:02] Dynamic microphones versus condenser microphones. There’s a slew of. But here’s what you need in this specific use case. And here’s an example of somebody that’s not me. So it’s not like me trying to sell you, but you make your own purchasing decision. Is this right for you or is it not, or is there something else that I’ll recommend to you that you’d say, yeah, that looks like me.

[00:48:22] That sounds like me. And that is something that I want. I don’t have the same tonality as most women. And as far as voice, some have a much higher tone of voice. Some have a much lower tone of voice. So it helps me if I’m saying this is my microphone and this is what I use, but here’s what I recommend.

[00:48:36] If you have a higher pitch voice, here’s what I recommend. If you have a lower pitched voice and now you can decide and make an educated decision. So you have. And you can have video clips, which I love to do, and even have those audio sample clips and stuff like that as well, just segments. And you can pull it out.

[00:48:52] I always put like a watermark courtesy of, or from such and such website or their URL to make sure they always get credit link in the description type stuff. But I don’t need to own everything because I’m just looking for the proper use case for the right person. So you can see, is this going to fit your needs or not?

[00:49:08] That’s all

[00:49:09] Jeff Sieh: Awesome. That is a great thing. So dang, we get such good guests on here. The time flies we’re getting short on time. So I want to move on to our next section about live video because we, all of us here love live video and grace. I know you had some, uh, some points that you wanted to talk about real quick because we all love it and I don’t want to skip it.

[00:49:29] So go for it.

Why Live Video Is Here To Stay

[00:49:30] Grace Duffy: Oh yeah. Definitely. Live video is definitely here to say stay and it’s more and more the norm, but an entrepreneur magazine Published this article a few months ago, a few weeks ago, it gave three solid reasons why, and that is the community, the connecting virtually whether it’s a virtual conference like we’re talking about, or just your day to day meetings, it’s no longer the exception.

[00:49:53] It is table stakes and businesses need a video presence. They absolutely need a video presence. And then of course there is this demand for niche content. Like you’re just talking about all the ways that you could sell products. My brain was just buzzing at all the different things you could do. And as you’re talking about each different product, I’m like that’s a niche.

[00:50:12] That’s a specific need. That’s a specific need. And you can serve all of those with live video. And I know that you are a video expert, especially on link on YouTube. Sorry. And so we want to wrap up our time with you focusing on that platform. All three of those needs, which is community branding and education.

[00:50:33] So some quick YouTube stats are there over 2 billion, monthly active users over on YouTube. It’s 122 million daily active users. And this is what got me 1 billion hours of video content uploaded on that site a day, 1 billion hours, like a million lifetimes there. So I run our YouTube channel over at Restream and we’ve been at it for awhile.

[00:51:02] I have a wonderful video producer. I have everything going for me. And it still feels overwhelming. Is YouTube too crowded for someone who is just getting started right now, who is watching this and thinking like, oh, I should explore video. What do you think about what, what would you have to say.

Is YouTube Too Crowded for New Creators?

[00:51:21] Diana Gladney: I would say most people assume that YouTube is too crowded because you are stuck in your mind comparing yourself to everybody else in what you do or do not do and feeling like you should do it. And now you have both sides of the coin and you’re like, I’m not good enough when in actuality is not a. It’s really not about being the, everything to everybody.

[00:51:43] I’m very comfortable with saying no, or I don’t offer this. And here is where I do recommend somebody that even I enjoy watching that. I think you get a lot of value if this is what you’re looking for, because now, instead of just finding one creator, you found. Nobody drinks water once literally nobody drinks water once.

[00:52:01] And that’s not because literally like our bodies need it, but it’s the sense that saying that you go to a restaurant, not just more than what you enjoy, that experience multiple times, you enjoy certain kinds of hamburgers, multiple times from different creators, fish, chick, you name it, I’m sorry about the food I would add must be hungry.

[00:52:19] But that is the thing to understand is so when you find a good creator, it’s what are you going to get from that creator? What experience are they going to give you? It’s not, you do not need to be everything to everybody, but you do need to be very important to a one specific type of person. Not that you won’t attract others, but I’m specifically targeting a unique, specific experience for a dedicated person.

[00:52:44] And I am a thousand percent comfortable with saying you do not belong here and you are not going to find value here for certain people, but you’re welcome. And that’s to say if you’re a photographer or you get a cinematographer and you really want to go into filmmaking, I am not your girl. If you want, if you’re an entrepreneur and you’re trying to figure out this video stuff and you’re struggling to figure it out, I’m your girl.

[00:53:05] And I got some other folks along with you, or if you do want to get into filmmaking, here’s where I say go to get that. And it’s fine. They’re like, okay, cool. Thanks for not wasting my time. Or like making me feel like I sh like I was missing something or I shouldn’t be, it should have been here. You know what I’m saying?

[00:53:18] So it’s just really letting them know you’re in the right space. So YouTube is not crowded your mind more or less, maybe crowded with the idea, ideals and ideologies around what you think you should do, but it’s really not. You can serve a specific person with your unique message. Very well on YouTube, even.

[00:53:35] Cool. I love

[00:53:36] Grace Duffy: that Diana. I needed to hear it. Thank you.

[00:53:39] Jeff Sieh: You made Grace’s day. That was what’s worth her showing

[00:53:41] Grace Duffy: up today.

[00:53:44] Jeff Sieh: So I wanted to talk about before, this, this show is sponsored by our good friends over at Ecamm and they are coming. They have this great w uh, virtual summit that we’ve been talking about all day today.

[00:53:56] It’s the Leap Into Live Streaming Bootcamp. You can find it over at Leap, Into Live dot com. Make sure you go register. It’s totally free. Go check it out because Diana is speaking as a keynote there it’s next week, September 13, through 16 16th Leap Into Live. But I wanted to ask, your, your is about how to keep up with the evolution of content creation.

[00:54:16] So I want you to talk about a little bit about your keynote and what people are, if they are interested in that, what they can get from you.

Leap Into Live Streaming Bootcamp

[00:54:22] Diana Gladney: Now I’m not going to say because I’m doing the keynote or one of the key notes there did you shouldn’t miss it because it’s me, but I’m not going to say that you should, you know what I’m saying?

[00:54:32] So definitely watch it. But I would say that the reason why this topic is extremely important to literally every creator and every entrepreneur is because content creation is going to change. And you’re coming into this thinking, you’re going to find a comfort zone level, and I’m here to tell you don’t even think about it.

[00:54:52] And I want to explain to you why, but I also want to encourage you and give you some next steps when it comes to being able to keep up with these changes, because the same way, like most people won’t do a thing, get started on YouTube or they’ll quit because of an assumption, not because of any empirical.

[00:55:08] And I want you to know that like content is ever going to be changing, but that’s going to be based on people. So your people need to be your focus, not the platform, because you can take your message anywhere and how that’s happened traditionally or across time, really, but really for where we are right now and where things are going to change next year.

[00:55:30] It’s going to be a whole new, different social media website platform, even though it may still be under youtube.com, TikTok dot com or instagram.com or even linkedin.com. Those will still be the same, the culture and the communities, and the way you can deliver your. We will change. So it’s really about solidifying your message and being able to adapt to any medium.

[00:55:49] So that’s why I’d like the evolution of content creation and like keeping up with all these platforms and stuff is not about chasing everybody’s algorithm. Algorithms are based on people. And if you can get the hold of that, then you can survive any of these things. That’s I think that’s going to be extremely important because most people just want to get into comfort.

[00:56:07] And I really want people to embrace the discomfort of being able to switch platforms on the fly, but maintaining your core message and knowing that your audience is going to be there no matter what.

[00:56:18] Jeff Sieh: That’s awesome. I always tell my kids nothing that’s ever good. This happened to me has been easy. It’s always stretching.

[00:56:24] It’s always going to the next thing it’s getting online is trying a new show. It’s, listening to Grace, it’s all that stuff. So Grace has never steered me wrong. Yes. So before we go, Diana, let us let people know, the best place to find you, what you have coming up other than Leap Into Live.

[00:56:41] Of course, but other places that they can download some your guide and all that.

[00:56:46] Diana Gladney: For sure you can find me and to everything that I do@dianagladney.com. And even on Instagram, you find me Diana at Diana gluttony of Twitter. If that’s your jam is just Diana Gladding with a number two, because I messed up the first one.

[00:57:00] But things I have going on is just a new course that we’re launching. It’ll actually be the week following for Leap, which would be on the 20th of September, which is mastering. Microdot live. Still take you to the website, just for the landing page, but that’s about taking entrepreneurs to understand what to do with that pillar content, your live stream content when you’re done, or even your regular YouTube videos.

[00:57:22] So that again, when you go into social media content strategies, you really don’t have to execute and deliver this platform in a systematic approach that doesn’t stress you or your team out. Even being able to produce upwards of 70 videos out of a piece of content is very easy when you understand like the what to do in the, how to dues in a system.

[00:57:40] Yeah.

[00:57:41] Grace Duffy: Absolutely. And tell us about that series that you launched recently. You were telling me about it before the show and it definitely want to get the word out about it because it is so cool.

[00:57:50] Diana Gladney: Yes. Uh, that is our being a creator series. A I think a lot of entrepreneurs get frustrated thinking they need to be everywhere to do everything.

[00:57:59] And how do I manage being into this content creation space? And I already run my company full-time and maybe have a family and all these other demands on your time. And so the series is more of a behind the scenes vlog documentary blog style series, where I actually take you in to see what my week looked like, what does it look like when I’m working with my team or even doing talks like this?

[00:58:18] And just when things go, right? And also when things go wrong and it’s like, what are we changing and adapting to in real time, keep up with stuff. And it’s this happened, this went wrong, this failed. And here’s the changes that we’re making. Let’s see next week, have his pants out. So the being a creator series is that documentary blog series that we’re doing is once a week, every Tuesday at 9:00 AM, central Stan.

[00:58:40] Grace Duffy: Thank you. I can’t wait. I love it. Yeah. I love that. I love that whole concept.

[00:58:44] Jeff Sieh: Where can people find you and all the goodness that is Grace Duffy,

[00:58:48] Grace Duffy: You can find me over at Restream. We have an incredible YouTube channel that I manage that with a bunch of content. Our friend Owen is on there. He does a weekly show on how businesses can use live video to do everything from launch a product.

[00:59:04] And he was doing a really cool series on different verticals. Like how doctors and dentists use it, how musicians use it. So definitely go over and check that out. And we have a whole slew of content from a ton of brilliant video.

[00:59:17] Jeff Sieh: And don’t forget, this show is also on YouTube. And it’s also a podcast on Spotify, apple, all the podcasting places you can find us.

[00:59:26] We would love for you guys to leave us a rating and review, and as always, thank you so much for Ecamm sponsoring the show and don’t forget about their Leap Into Live. And with that, we’ll see you guys next time. Thank all of you. Thanks to all of you for all your great comments, all your support, sharing it out.

[00:59:41] I see Rhonda. I see one. I see all these people, Martin. Thank you guys so much for showing up and spreading the love across the socials today. We really appreciate it. And with that, I’ll leave you with this commercial starring Diane and Gladney so see you guys next time. Bye now.

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