What do you think of Facebook’s continued investment in new audio-only products? Join us for this week’s Social Media News Live. We ask Erin Cell about Facebook’s new Live Audio Rooms and Podcasts, Spotify’s new Clubhouse competitor, and more!


[00:00:00] Jeff Sieh: [00:00:00] Welcome to social media news live I’m Jeff Sieh and you’re not 

[00:00:04] Grace Duffy: [00:00:04] I’m Grace Duffy. And this is the show that keeps you up to date on what is happening in the world of social work. And today’s show is brought to you by Restream. So that is the technology we’re using to go live to Facebook, YouTube, LinkedIn, and Amazon live.

[00:00:22] And you could go live to over 30 other online destinations. So find out more about that at socialmedianewslive.com/Restream 

[00:00:32] Jeff Sieh: [00:00:32] That’s right. And today we are joined by my friend Erin Cell, and we’re going to be talking about Facebook’s new live audio rooms and podcasts. And Rick we’re going to explore Spotify has green room, the latest product launch.

[00:00:44] They talked about. That’s taking on Clubhouse. Podz… with the Z a new podcast discovery tool also now brought to you by Spotify since they acquired it recently. And she’s going to also, Erins going to give us her tips for promoting your shows and podcasts, and so much more so glad that you guys are with us today.

[00:01:02] And another one of our sponsors that we cannot go without mentioning is the way we are doing this amazing show is with Ecamm. The way we can bring up lower thirds and all the cool stuff you see on your screen, you can find out more about them at socialmedianewslive.com/ecamm

[00:01:17] So if you don’t know who Erin Cell i,s I can’t wait to introduce you to her. She is a marketing and social media strategist, speaker, and podcaster. She is founder and CEO of socially powered, where she helps take the fear factor out of your small business or nonprofit, social media management, and strategy.

[00:01:36] And she hosts the Socially Powered Digital Marketing Show, a digital marketers guide to emerging technology covering blockchain. Cryptocurrency and social media disruptions, everything that I have no idea about. So I’m so excited, Erin, welcome to the show today. 

[00:01:53] Erin Cell: [00:01:53] Thank you guys. I’m so excited to be here.

[00:01:55]This is going to be awesome. 

[00:01:58] Grace Duffy: [00:01:58] Cool. So the focus is today shows mainly about audio and podcasting. So you have been a podcaster for quite some time. How long have you been podcasting and what made you.

Erin’s Story of Starting Podcasting

[00:02:10] Erin Cell: [00:02:10] Well, so I actually just started my own show. It’s kind of a funny story. I started it right before social media marketing world.

[00:02:21] Last or late 20. Yeah. 2020 would have been 20, 20. What year is it? Which was the last conference, that we went to before the world shut down. But I started it thinking I would go to world and talk to everybody and record all these shows. And then I recorded two shows because I quickly realized that I that’s just not what I wanted to do at work.

[00:02:48] And one of those shows because it was my very first time doing it. It recorded a great episode with Kim Garst and then didn’t realize that I had the wrong switch turned on. And so I was using a zoom handheld mic, and I had to yeah. Regular mix, but I didn’t have the right switch turned on. So everything was recorded on the zoom and not on the mix.

[00:03:12] And so you couldn’t hear it. It sounded like crap. So, just one of those fun things that you learn when you’re first getting started. So yeah, I really only started my own podcasts about a year and a half ago, but I. Working with podcasts for about four years now started working with Joel common, Travis, right on the bad crypto podcast.

[00:03:31]Originally started doing their social media for them. And then that turned into, I was producing the podcast. And then basically now I do. Everything you can imagine for the podcast. 

[00:03:45] Jeff Sieh: [00:03:45] So, yeah, I don’t think people realize how much it goes into a podcast. A lot of people think, Hey, just turn on a mic and start talking and then it’s done.

[00:03:53] But no, I mean, 

[00:03:56] Erin Cell: [00:03:56] you can do that. 

[00:03:57] Jeff Sieh: [00:03:57] You can do that. Usually that, yeah. There’s some more, especially with like the podcasts you mentioned. I think it’s still the top crypto podcast. If I remember right. I mean it’s way, way up there. So yeah. One of the things is, so podcasting has been around a long time and, but it feels like they’ve been around forever, but they’re actually getting more mainstream notice recently.

[00:04:20] And we’re going to talk about that a lot today in an article by deadline, it said the podcasting business used to be kind of considered the wild west of in the entertainment industry. But now mega deals such as if you haven’t heard about it, but like Joe, Rogan’s, a hundred million dollar deal with Spotify.

[00:04:36] And then Amazon recently had a 300 million acquisition of a Wondery show. So it’s really quickly maturing. So, as these podcasting mega deals flourish, more of these A-listers are showing up. There’s more potential for scripted stories and more opportunities. Can, you kind of give us an overview of the current state of podcasting as you see it.

Current State of Podcasting

[00:04:57] Erin Cell: [00:04:57] Well, I definitely think that it has become more mainstream. Whereas, I mean, I remember back in the day, I’m trying to seven, eight years ago, maybe. Since I’m here in Puerto Rico, I have to give a shout out to my buddy, John Lee Dumas and Kate Erickson, for entrepreneur entrepreneurs on fire.

[00:05:18] And, I started to listen to. John you years and years ago. And he’s a pioneer in podcasting and he, they actually just recently signed I believe it’s a six-figure deal with HubSpot. So it, it just goes to show that take something that was hardly anybody was doing and knew about.

[00:05:39] And, John had this idea that he wanted to listen to the top experts. In his ears every day. And at the time, everybody was really, most podcasts were only going out like once or twice a week. And now everybody’s on podcasts. And one thing I have found interesting due to COVID is that I have seen a lot of people.

[00:06:03] Like in the celebrity space that have come out with their own podcasts, I know Dax Shepard was doing it before COVID, but you know, like, Jason Bateman and will Arnett. And what’s his name? The Smartlist podcast. I believe that came out because of COVID. Cause they were all sitting at home and.

[00:06:24] What can we do? Let’s start a podcast. Right? So I definitely feel like podcasting has become more mainstream, especially because of, what is going on in the world today and that you can’t go out and, socialize like we used to. And, we were chatting before this went live about live events and how those are going to look going forward.

[00:06:46] So I feel like podcasting is a way to connect. With others and, get the information that you want without having to be there in person. 

[00:06:56] Jeff Sieh: [00:06:56] Yeah. And I think a lot of people jumped on the podcasting bank bandwagon, and I still think there’s, we always say, oh, it’s too late to get into YouTube or it’s too late to get to podcasting.

[00:07:05] But I think there’s room for everybody’s voice and there’s a room for it. In fact, one of my favorite podcasters and live streamers, Jim Fuhs says I’m watching over on Amazon too. Because we are broadcasting, as Grace mentioned earlier with. Over to Amazon and Jim, I tried to type to you on like high on the app, but for some reason it’s not letting me send messages, which is really weird.

[00:07:24] But anyway yeah, so he’s his show is kind of a new podcast, but they’re doing really well, want to do another shout out to Sabrina, watching with us. Thank you, Sabrina for watching and supporting us every week. Okay. Great. Let’s go ahead and talk about some of these these kind of recent announcements that are kind of exciting.

[00:07:40] And I’m really interested to get Erin’s take on this since she’s been podcasting for so long. So why don’t you break down the news. 


Facebook Rolling Out Live Audio Rooms

[00:07:46] Grace Duffy: [00:07:46] Yeah, absolutely. So this week Facebook rolled out live audio rooms. It was something they teased back in April as we’re testing it out, I think in messenger groups.

[00:07:55] And they also rolled out podcasts as part of their plans to bring more social audio, audio experiences to Facebook. So as of right now only public figures and select Facebook groups in the U S can create a live audio room on. And then select podcast will be available to listeners also in the U S so in the coming weeks, they are planning to expand this to more public figures, more groups, and we’ll introduce new features on both of them.

[00:08:24] So I was reading more as I was reading about this. I thought this was really a smart move because a lot of social media sites, a lot of different products are rolling out a lot of different audio products. There’s a lot of podcasting products, but this is the first time I’ve really seen someone integrate.

[00:08:42] Company integrate both of them at the same time. What do you think Erin Facebook’s continued investment in new audio only products? 

[00:08:52] Erin Cell: [00:08:52] Well, I might have a controversial answer here. 

[00:08:56] Grace Duffy: [00:08:56] Go ahead. Go on. We want it. We want this. 

[00:09:01] Erin Cell: [00:09:01] I know, right. I just, I feel like Facebook is that. Person that is just trying too hard and it’s like, they want everything.

[00:09:14] They want it all. And I just, I feel like, I don’t know. There’s a part of me that, I mean, I’m still on Facebook, but they’re just. It’s like, they’re doing this, they’re doing that. They’re doing this, they’re doing that. And I just, I want to see them focus on, what they do and do that part right.

[00:09:37] Versus try to be everything to everyone. And I just, I don’t know, I’m, I, I will be really. Curious to see how long this lasts and if it actually takes off, because I really think that what will happen is yeah, it’ll be great for a little bit. And then it’ll just go away in a few months, just like so many other things that Facebook has tried over the years.

[00:10:04] Jeff Sieh: [00:10:04] So, so on that. So, Jim goes, amen. Erin Cell, preach it. So there’s people who agree with you. And he also says they try to be all things to all people, which I agree. Here’s the thing I was thinking about when Grace brought this to my attention was that. I think a lot of these platforms, because to be honest, we’re gonna talk about a little bit later is like every planet forum is doing this social audio thing with that clubhouse kind of pioneered, but it seems like, they all got kind of burned on Stories.

[00:10:32] So Snapchat came out with stories and then. There is all this delay and they saw how big, and everybody’s rushing to get stories, on their platform, the stories type of content. And it feels like they’re going, like, we’re not going to give you a burn with that. Again, we’re just going to go with social audio, even though nobody knows if it’s going to stick around, but that’s kind of how it feels to me.

[00:10:52] So, a couple of things with these. These live audio rooms. So they’ve, they’re supposedly you’re able to listen, discover and join live conversations, just like clubhouse. Like Grace said, you can have public figures. You can have up to 50 speakers. Anyone can listen to it. But this is the one thing that I really liked is that it offered or some cool tie-ins for those nonprofits and fundraisers and the ability to support those with like stars and stuff.

[00:11:19] And in fact, the article that I was reading, it says like, if you would go live as a nonprofit, I know you worked with nonprofits in the past that you can actually have a ticker, like if you’re trying to raise money, so you can see it because there’s so many eyeballs on Facebook. If a nonprofit went on there and said, Hey, we’re running.

[00:11:33]This thing we’re trying, adopt a pet or whatever, raising, trying to raise a hundred thousand dollars and you could actually see a graph during that low. Audio thing and bringing in guests and seeing that ticker grow while you’re trying to get that spot. I think stuff like that is cool and has a place for non-profits.

[00:11:47] But I agree with you that they’re trying to be all things to all people. So what are your thoughts? 

[00:11:52]Erin Cell: [00:11:52] I definitely agree with you on the nonprofit side of things. I think that is one differentiator for them compared to the others. I know, you’re talking about stories and I just. I don’t, it’s crazy to me how every, everybody does the copycat, it’s like one person comes out with something and then everybody else has to do it.

[00:12:14] And I don’t feel like they, I don’t know. It’s just the, it’s the copycat effect. And how do you then as a consumer or user of those products, how do you then determine. What is the best place for you to be when there’s so many different options? I know for me, for example, like, yeah, I used to be on Snapchat and I did stories, but I don’t even know if I have access to my Snapchat anymore.

[00:12:41]I was, I would do stories on Instagram and then, sometimes I would share them to Facebook. I still do stories on Instagram, but I really only do it on my personal page. I do think they’re great though, for podcasts to share bits and clips of, whatever you’re like, if you have a new show coming out or you have a really interesting interview or, just a great clip from a show.

[00:13:07] And I think it’s a great way for getting a new listener. And getting the word out there about a podcast. But I just, I feel like there’s just so much clutter out there with all these different options that it makes it impossible for you as a business owner, as a podcast or as a, just a regular little old person, being on social media.

[00:13:34] There’s just so many options available. Yeah, 

[00:13:37] Jeff Sieh: [00:13:37] I want to bring up some comments here from Scott Ayers . He goes Facebook wants to be the mall where they have everything you need in one place. So we only hang out there instead of going to store. Yeah, we would ditch the guy with the orange hair at the mall, Scott but Gary and Gary says this.

[00:13:51] I see Facebook as a feed based medium. I can’t see myself dwelling on a whole podcast episode on Facebook. We’re gonna talk about that in a little bit. And Jim goes, is social audio also known as the conference call? Yeah, that’s what it pretty much is, but here’s the thing. And I’m wondering if this will happen that, so you mentioned it a little bit Erin about you’re gonna have to really know where your audience is and that’s where I think this makes sense is like, okay, if most of your audience is on Facebook, then it makes sense for you to, push it out or doing a social audio room there.

[00:14:24] I’m wondering is as these develop and we continue to grow. If it’s going to be different segments, because I can see like, Spotify, which we’ll talk about in a minute with their audio room, that would be more based for musicians or something like that. Twitter is for people who are angry, I don’t know their Twitter space.

[00:14:40] This would be there. And then like the Facebook spaces would be for grandma. I don’t know, but I could see it being like the demographics, kind of splitting in that way. And maybe that would make sense, but it, once again comes down to, knowing your own. 

[00:14:54] Erin Cell: [00:14:54] So I, 100% agree with that. 

[00:14:57] Jeff Sieh: [00:14:57] Yeah. So, Grace you actually you have this, you weren’t talking about the you saw Mark Zuckerberg and this is how excited you were about it.

[00:15:03] So talk about that. 

[00:15:05] Grace Duffy: [00:15:05] Well to Erin’s point the point that she’s making. So I saw mark Zuckerberg testing this, I think it was late last week or something. And he had on the live audio room on Facebook, but as usual I was on Facebook doing something else and I didn’t even stop to see what it was about. And so I was going to ask you, I think you already answered this really was like, do you think audio rooms on Facebook stand the chance when the platform is already so, so busy and I just, I with you Erin, I think it’s just like, there’s just too much going on.

How People Listen to Podcasts

[00:15:35] Erin Cell: [00:15:35] Well, I just want to add, I don’t know about you guys, but I know how I listened to podcasts and I’m very, I have intention when I do it. Like I certain things that I’m doing when I listen to a certain podcast, like, I just don’t feel like. I would ever go to Facebook to look for a podcast when that’s just not what I do.

[00:16:00] Like I actually listen the majority of my podcasts. I listened to them on Spotify and I don’t know why that is. It’s just. For me Spotify, is it? It’s simple. It’s got like a nice design it’s if I don’t want to listen to a podcast, then that’s where I’m listening to music. So it just makes the most sense in my brain to listen there.

[00:16:23]I feel like iTunes or apple podcasts, whatever it’s called now. I feel like it’s clunkier and not as easily to like find what you’re looking for all the time. I don’t know. Spotify is just my, it’s my jam for podcasts. So it’s really interesting. Everybody has their own preference.

[00:16:43] Yeah. 

[00:16:44] Jeff Sieh: [00:16:44] Yeah. So I think that’s interesting because like my friend, Erik, you know, who’s been a co-host before Erik Fisher. He listens to a lot of podcasts at like one and a half, two times speed. I can’t do that. I can’t do here of chipmunks and them singing Christmas songs. Every time I try to do that, I can’t do it.

[00:17:00] So, and 

[00:17:01] Erin Cell: [00:17:01] it depends on the person. I think, like speaking, 

[00:17:05] Grace Duffy: [00:17:05] if you can, or can’t. I’ve been told that listening, because I talk so fast anyway, that listening to me, like past one is painful. So I’ve had to learn how to slow down. 

[00:17:16] Jeff Sieh: [00:17:16] Yeah. So, so let’s talk about this podcast thing that you just mentioned Erin is so like, here’s, what’s rolling out with this being able to have I’m hearing an echo.

[00:17:25] There’s somebody have their thing up really loud. I can’t, I’m hearing some sort of echo does that may. All right. We’re good. So, what, yeah, I just probably, it’s probably a really cavernous right now in the man cave. The thing that I the, these podcasts are rolling out is that people are able to be able to listen to these podcasts while they’re on Facebook with this like mini player or a screen player experience, they can have their phone display turned off and listen to podcasts.

[00:17:49]So they can listen to their podcasts on their Facebook pages, as well as their newsfeed. And they also have a pact with Spotify, find it, integrate this their audio player on the Facebook app too. So it’s kind of weird to me that they’re partnering with a competitor. This is a question that I think is real by Spotify 

[00:18:08] Erin Cell: [00:18:08] next.

[00:18:09] Jeff Sieh: [00:18:09] Oh gosh, maybe, but this is a good point because here’s the Megan says perhaps Facebook podcasts will be good for discoverability. That was the thing as, because we brought up the beginning of the show, we have all these A-listers and all these, celebrities and all of these people. And it used to be apple podcasts was the place that you’d have to get on the, the new and noteworthy and all this stuff.

[00:18:30] Discoverability has started to become a problem for a lot of people or a lot of new podcasts, something like this makes me a little bit excited that there’s another place that we might be able to discover podcasts a little bit better. And we all know Facebook when something rolls out. Prioritize it in the feed and all that kind of stuff.

[00:18:46] And so, one of my clients actually got the email for their rolling outs to select users for this. And it looks pretty cool. So Erin, what w let’s say for your clients and your podcasting, will you use Facebook to stream? The podcast is another desk. 

[00:19:03] Erin Cell: [00:19:03] That is a good question. And I’m going to need to, I’m going to need to think about it.

[00:19:09] I mean, honestly, for us, it’s a little bit different because of what we podcast about. We get in trouble on Facebook all the time for talking about cryptocurrency and they just, they’re not great about. Promoting that. I mean, it’s, it seems to be fine now. I guess my big question here would be are the little guys going to get lost if they’re, it’s they always roll it out to the blue check marks and the celebs first.

[00:19:37] So are they going to get all the exposure around this? And then, I mean, like I said before, how long is this really going to last? Is it going to last long enough for the little guys to actually. See any successes from 

[00:19:53] Jeff Sieh: [00:19:53] this? Interesting. I don’t know. What do you guys think? 

[00:19:57] Grace Duffy: [00:19:57] Well, I think you’re, you have a good point because I mean, even now, excuse me, even now they’ve just rolled it out very exclusively to a select number of podcasts.

[00:20:06] Like these hand selected podcasts. And it is funny that you mentioned that they are not very good about your cryptocurrency because weren’t, they launching their own cryptocurrency. Like I wonder if that has something to do. 

[00:20:19] Erin Cell: [00:20:19] Yeah. And so they, they were for a minute and then they forgot they backed up.

[00:20:25] Yeah, they got an, I, this was like, when everything, Mark was going into the trials and facing all kinds of issues. And so they, I think they walked it back on Libra was what it was called. And then I believe that they are still working on something else now. And they’ve changed the names.

[00:20:43]In fact oh my gosh, who was I? I was talking to somebody the other day and she had done like a bunch of research and talked to two women at Facebook that are working on the new project. I don’t, I can’t remember what the name of the new cryptocurrency is. And what’s really funny about that is they were being really tough on us.

[00:21:03] They’ve, they’ve shut down our pages. They’ve shut down our Instagram. We have to fight to get it back. And when they were really big on the crypto stuff, Then we weren’t having any problems with getting ads approved or anything like that. And then when that all kind of went away, then it started again where it was like, oh, word, our pages, in trouble again.

[00:21:25] Or, and we don’t even post, like, we’re not out there Schilling projects or trying to get people to buy stuff. It’s more news and interviews talking to people that are doing things in the industry. So. It’s interesting to me that we get in trouble for stuff like that. When there’s other people out there that are doing the things that are, invest in this project by this, do that.

[00:21:50] W, I don’t know, Facebook is a, is an interesting beast 

[00:21:53] Jeff Sieh: [00:21:53] for sure. So I wanted to bring up some more comments. Ian says great to say Erin on with the gang and Dustin says this, he says and that’s an interesting phenomenon. Is it becoming harder for non-celebrities to break out with new features?

[00:22:06] They rolled out celebrities first. So I think that is very interesting too. And I think there is. A good point about that. One of the things I’m excited about it we’ll go with the glass half full kind of thinking is that I like another destination that I’ll be able to stream my podcast too. And it’s going to, through the RSSV, there’ll be able to do that.

[00:22:24] There’ll be able to, I’ll be able to cut out clips easier and share them with my audience, which I think will be good for discoverability. And also, and this goes back to an article, Tom Webster wrote a while back and he was talking about how we need to change our call to action. With a podcast instead of going to subscribe to our podcast, because that makes people think that it’s cost something and you go and do a poll right now.

[00:22:45] And a lot of people still to this day think podcasts, cost money. And so, back to the Facebook thing, being able to stream that to this older demographic, I would think on Facebook I think it’s going to open it up because people like my parents don’t know how to use a podcast app. They don’t know.

[00:23:03]The apple podcast app and overcast and all those, but they know how to use Facebook. And so that’s my hope and thinking that it’s going to open up an audience too, if all I have to do is log into Facebook and kick play and they can hear my podcast. That might be a good thing for the smaller pod-casters, that’s just what I’m hoping.

[00:23:20] So anyway, that’s true. 

[00:23:22] Erin Cell: [00:23:22] And I would add as long as it’s easy for you to get your podcast on there, right? I mean, I’m just, there’s so many, especially like, just when you’re starting a new podcast. I mean, think about all the different places you already have to submit and, go through the process of getting your podcasts listed on the, I mean, I can’t even think of all, obviously the main ones, Google play, iTunes, Spotify I heart radio Castbox.

[00:23:56] Stitcher. I mean, the list goes on and on. And so now you add in Facebook I mean, are we going to have to do anything different for like the Spotify green rooms? Like, I don’t know. There’s a, it always takes me back to the, can you do it all in all the places and. By doing it all or putting it out there and all the places.

[00:24:20] Is it, are you getting anything in return for that? Is it worth the effort that you’re putting in. 

[00:24:27] Jeff Sieh: [00:24:27] Yeah, I think it’s, what’s going to happen with this is from when it sits as an RSS feed and there’s not, you’re not going to have to upload anything. I’m assuming that all the big players, the podcast hosts, let’s say Libsyn, a blueberry, simple cast, which we use is that you just hit you just go to another destination and it just does it automatically.

[00:24:45] If Facebook’s smart, that’s how easy they’re going to make it to do. And if that is, so then I go back to what I said before. It’s like, yeah, this is, this will be great for another place. There’s a lot of eyeballs on it. And if my mom can play my podcast and listen to it and just put it in her pocket, that’s going to be a win for me, cause mom is like amazing. So, yeah. But anyway, so let’s go, well you mentioned the Spotify thing the Greenroom so great to talk about this because once again, this is a kind of a cool thing, but once again, it’s, we’ve heard this song before.

Spotify Launching Greenroom

[00:25:15] Grace Duffy: [00:25:15] Yeah, it’s another live room and podcasting integration. But this time from Spotify, which is actually partnering with Facebook.

[00:25:22] So this is extra confusing. I don’t know if we’re talking about a competitor or the same thing anyway, so they recently acquired a new mobile app, or they rolled out a, launched a new mobile app called Spotify greenroom, and it allows anyone worldwide to join or host a live audio room. And. Turn those conversations into podcasts.

[00:25:43] I would imagine that this is also a good way to promote your podcast, maybe an after show or a pre-show, perhaps I’m not sure. And they’re also announcing a crater fund. That’ll help fuel the new app for more content in the future, which is something a lot of, I know TikTok does it a lot where they’ll launch a new product and then rather than inviting celebrities necessarily, they will just create a creator fund.

[00:26:03] So that. Smaller productions or w smaller creators can just also use the new technologies. They’re not just rolling it out to, people that are already popular. So interesting is Spotify green room is now live on both iOS and Android across 135 markets around the world. Spotify itself is.

[00:26:23] Actually in 178. So I wonder which ones were excluded, but it’s only available in English right now with plans to expand as it grows further. So, this has being called their clubhouse rival. Now I keep reading about the decline of clubhouses. People are getting out more, it, it seemed to be this really great thing for when people were stuck at home.

[00:26:46] Do you think this decline has more to do with. Other social media apps launching, or is social audio not really where it’s at or, and I personally, I only ever really hear about Twitter spaces and clubhouse as the two big places. But I know, I think last time we talked about this, there were what, 35 other companies doing this too.

[00:27:06] Jeff, Erin, I’d love to get your opinion on this. 

[00:27:10] Erin Cell: [00:27:10] Wow. I don’t think I even knew that there were 35 companies. Doing the live audio type things. So I’ll go back to, when clubhouse first came out, I. Many, many of you are may or may not know, but I’ve been in the middle of a transition like this whole year.

[00:27:28] I feel like I’m moving from Colorado to now I’m in Puerto Rico, but it was a process and clubhouse came out like during the beginning of that process. And so it was just something that I really, I just didn’t have the time. Energy to look into it. I would get on there and like listen to a few things, you’d get invited to, to join rooms and all that.

[00:27:51]We did with the bad crypto podcast, try to do it. They started a show. The plan was we were going to do Thursday nights. It was going to be like an extra show for, followers and, fans of the show to come on. And we’d interview people and talk to people and all that. But I think the guys did it two times and then we had a conflict for the time, one week and then again, the next week, and then it just went away.

[00:28:16] And I think that’s the hardest part about these, any, not just clubhouse, but any of this live audio stuff. I mean, it’s really, it’s like anything you do live. If you can’t do it consistently, then you tend to lose them. The pressure, the motivation to keep going, you like the ball rolling down the hill, right.

[00:28:37] You pick up speed and acceleration and when you stop that, then it’s like full stop. Right. And you don’t have to get started again. And I think that, I also think that there is. Burnout there’s burnout, not only from like the creator side of things, but burnout from the people that are listening. Like you can only, there’s only so much time in the day.

[00:29:00] And I mean, I’ll be very honest with clubhouse. Like I had it on and I was getting notifications. I had to turn everything off because it was just like, ding ding, like all day long, everybody’s going live and inviting you. And like who, who has time for that? Like I have actual work to do right.

[00:29:22] And 

[00:29:22] Jeff Sieh: [00:29:22] a life to lead. 

[00:29:25] Grace Duffy: [00:29:25] Yeah. You were saying, we were talking about that before this you’re talking about that before the show, you’re just like, who has time for all of this? I don’t. I mean, like I do the show and then I go take a nap. I mean, 

[00:29:37] Jeff Sieh: [00:29:37] actually you’re nothing, right? So it’s a skill that I have. So Sabrina goes, right.

[00:29:42] You can’t be everything to everyone. And and Ian goes, I’m looking forward to my space, audio rooms. So let me know how that works out for ya. And this is true. He also says that it’s one of the big barriers had with clubhouse just haven’t had the time. So that’s, and so, but we’ve had re Ramon Ray on and he is integrated into his strategy and his networking.

[00:30:01] So, I can listen. I built my business on Google plus and the relationships that I made. Continue to benefit my business today. So I’m not knocking anybody. Who’s used these audio platforms and really got value from them because I think you can do that wherever, like Erin was saying, where you show up consistently it’s just like, it’s everywhere.

[00:30:22] And I’d like to know if you guys have, are continuing to use clubhouse and you guys are in the audience watching right now. I know Dustin is a big on Twitter spaces. Is that still growing for you, Dustin? Is that still a thing that you see continuing? I really. Think it may be something that like, we have that, like Grace mentioned, like P pre-conference or post-conference like, let’s get on, clubhouse as we’re going to San Diego and where we were, let’s meet up and do a meetup with, the crypto podcast people and let’s do a meetup and use it for communication and stuff like that.

[00:30:51] I think that might be a tie in it just, I think it just, once again, depends on where your audience is at, because you cannot be everywhere. All the time, especially like Erin said with live stuff. I mean, it’s hard. I mean, this show, luckily with with Restream, we’re able to go everywhere and I can pull in comments for everywhere because the technology.

[00:31:11] Clubhouse, you can’t really do that. It’s like, you’re there, it’s off. It’s over. It’s done. If you missed it too bad. 

[00:31:17] Erin Cell: [00:31:17] The thing about it is you don’t have to do hair and makeup. You don’t have to shower. I could be doing it from the beach and nobody would know the difference. I was also going to add, I think there is definitely, there are things that you could do with these live adios.

[00:31:35]Clubhouse, Spotify, whatever it is that really helped foster the fans of your podcasts. And I don’t know if there’s a way to, to do that what I’m thinking, but I’m thinking if there’s a way to somewhat segment your audience so that the true fans and followers get some it’s like bonus content added content that it’s more for, the people that.

[00:31:59] Really love your show and they just can’t get enough of you. And so it’s like an added bonus that they get this on top of what you normally put out there. So if there’s a way to, for them to, I think, offer that. I think that could be, I think that could be really interesting for, especially for podcasts that, let’s say you have like a really big name guest on and you record the show, but then after the show you do a clubhouse and you have that guest on and people are able to come in and actually, ask questions of that person.

[00:32:31] That would be like a nice bonus, 

[00:32:34] Jeff Sieh: [00:32:34] right? Yeah. That ability to have access to those people. And a lot of people don’t want to get live on camera because they have to get, but they would go on audio. So an example that I love to use is like, the podcast I produced with our guy Kawasaki, he got on clubhouse and he had one of his guests, which was Jane Goodall.

[00:32:51] And I was able to get on the stage with Jane Goodall. That was a big deal for me. And so that kind of stuff where you can, one people in the audience can ask questions of Guy and Jane, that’s a big thing to do and using it in that way. I think you’re spot on. So, I really think that’s interesting. And so Dustin, I asked the question about Twitter spaces and he goes, I have not been using spaces as much as I would like, but that’s because he’s on building behind the scenes mode, but he does see spaces, thriving for creators who are taking advantage of it.

[00:33:18] So just like what we were talking about, The access I think is good. And then Jim, oh 

[00:33:24] Grace Duffy: [00:33:24] yeah. Let’s try like Jim’s quite at Jen’s quote and then 

[00:33:27] Jeff Sieh: [00:33:27] Megan. Yes. So he goes, I think Twitter spaces in green room will work better for conferences than clubhouse greenroom. Lets the audience chat, if not on. That’s a key point.

[00:33:36] That’s like, thanks, Jim. That’s really important space is also allows audience reaction and brands can participate. And I believe the green room will allow you to actually record that conversation as a podcast later, which is another big deal especially for podcasters. So if you’re on Spotify is when your destinations and you can do this as well.

[00:33:53] I think it’s pretty cool. And then Megan yeah, she goes I just did a talk on using audio to add impact to your events. So I’m on. Because if Megan’s doing it, then I must be smart. So yeah, 

[00:34:07] Erin Cell: [00:34:07] so that the Spotify green room stuff, really, that is sparking my interest. Like I’m going to go when we get done with this, I’m going to go look into that some more, because I think that could be, I think that could be really beneficial for the bad crypto podcast.

[00:34:25]Just because they definitely. Oftentimes, we have the bigger names that our fans are like, oh man, I’d love to, have be able to ask so-and-so a question. And that could be really cool just to have them. The green room with the speaker. So, yeah. 

[00:34:44] Jeff Sieh: [00:34:44] So Gary says he likes Twitter spaces. Oh, he’s from over on YouTube.

[00:34:48] Thanks for watching over there, Gary. He says, I like Twitter spaces better than clubhouse. Why do you like it better? Gary, I’d love to know why you like Twitter spaces better. 

[00:34:55]Grace Duffy: [00:34:55] I can tell you why I like it better, Gary is that I’ve been on Twitter for over a decade now. Right? Because I was on it when it first launched and I’ve already established a community there.

[00:35:04] So it doesn’t feel like, at least in my opinion, it doesn’t feel like I’m building something new or from scratch I’m already on there. So perhaps you feel the same way, but I’d love to hear why you like it better. Yeah. 

[00:35:16] Jeff Sieh: [00:35:16] Gary says he can share the tweets. That’s what’s really cool. Tweets in there. And Dustin has another great point.

[00:35:22] He goes with every new feature platform, he gets more bullish on sticking to one or two platforms. Audience fracture is a big problem. So I know Erin talked about that a little bit. And I’m with Western marina says I would love a replay of any audio room instead of missing it forever. That is mine.

[00:35:41] Big. That was my whole thing. When Snapchat stories, I mean the 24 hour stuff went away. I mean, I get it for the, but I’m just like, man, I’m a repurposing nut. And so I just, it’s hard for me to let content go. It just really is. Yeah. 

[00:35:54]Erin Cell: [00:35:54] And let’s just talk about that for a second, because that is something that irritates me so much.

[00:36:00] I can’t tell you how many times on Instagram stories, somebody like tags me or sends me something and then I can’t see it. I don’t go look at Instagram. Right. I don’t go look every day. I mean, I look pretty much every day at most might, but you know, sometimes I don’t sometimes it’s, oh my gosh, 36 hours that I haven’t opened my Instagram account.

[00:36:25] And so then I miss it and I’m like, what’d you? What was that? Because I totally missed it. 

[00:36:31] Jeff Sieh: [00:36:31] Yeah, totally. Something I never missed though. It’s stuff for my friends over at Ecamm. So what a great segue for that. So that’s how we’re doing this show and bringing up all these cool comments that we’ve had from Sabrina, Gary, Dustin, and all the people watching live is that I’m able to build this show anyway, I really want to it’s so customizable. You guys really need to go check that out. Go find out more about my friends over at ecamm at socialmedianewslive.com/ecamm T but wait, there’s more just like from Ronco, the amazing thing.

[00:37:05] What Ecamm does is does what Grace tell us!

[00:37:08] Grace Duffy: [00:37:08] Works well with Restream like peanut butter and jelly. There’s no better way to distribute that content you are creating then with Restream, especially if you’re doing live video, audio and podcasting as part of your marketing strategy. So with Restream where we are distributing the show, right now, we get a live recording of this video just automatically as part of our pro accounts.

[00:37:33] And then we also get just the audio. Split track audio. So if I’m insanely loud or I talk insanely fast, you can adjust my audio as you’re editing it. But usually we just take the content and, put the beginning and the end too, at the intro outro and distributed because it isn’t that easy. So everything from custom branding to multi streaming, to over 30 online destination, and then also being able to repurpose all of that content you’re creating because I too am a repurposing advocate. I am a repurposing of evangelist. So find out all about how to get started with Restream at socialmedianewslive.com/restream

[00:38:10] Jeff Sieh: [00:38:10] So there we go see and fantastic goes brilliant transition. So yeah. So Dustin members back in the day, cause he’s like I mentioned Google plus he’s one of my pals from over there.

[00:38:20] And I remember back in the day it was hard to go live and do … I mean, comments was the thing. You could only pull comments from one spot, but you can do it from all these other places now on restream. And so that’s free to go. So yeah, leave no content behind. I think I, that is a great, you need to trademark that.

[00:38:36] Or make a t-shirt Sabrina. Cause I would buy that. So, a t-shirt that’s right. We would. So this next segment,

Spotify Acquires Podz

Our final segment today is once again, some more Spotify news, they acquired this company called Podz. And so they are a podcast discovery specialist and it’s a startup that uses machine learning technology to generate preview clips of podcasts.

[00:39:01] So yeah. As podcasters, we often use like apps like headliner to create clips on and promote on their social media accounts. And what pause does it kind of follows the same idea since, most podcasts are upward of 30 minutes long. It’s really hard for listeners to browse those new shows. So listening to an episode of a podcast, that easy is like going through Spotify and just like clicking on a new artist or something somebody recommends.

[00:39:24] So this acquisition is aimed at improving podcast discoverability, which we’ve talked about before. It lets users browse short clips rather than 30 minute plus podcast episodes. This is going to Spotify, says it’s going to make it easier for listeners to find the content they want to listen to. And for creators to be able to discover, to be discovered and build a fan base.

[00:39:44] Poz told tech crunch that users on its platform usually only follow up to, they typically only they follow up to 30 podcasts and the seven. So just by using this platform, it seems like the people are discovering podcasts and following them at a higher rate than before. So what I love about this is this instant promotional material for your podcast and helps listeners find the way to use so.

[00:40:08] Erin. I was going to ask you. I know we talked about headliner. Is there anything else that you like to use to promote your podcast? Because it’s getting more and more crowded out there, and this is more and more. 

[00:40:16]Erin Cell: [00:40:16] Well, my question is actually comes back to you because I’m curious. So how do they, are they are they doing it like, because you like this, you might like that, or are they just randomly generated?

[00:40:29] What you may or may not like as far as what they’re serving 

[00:40:33] Jeff Sieh: [00:40:33] up to you. So what I was able to, I went to try to download the app when I saw this, because I’m always looking for tools that will help me promote my podcast. There was another one that did a stories, like one that was really good until they updated it.

[00:40:44] And then it was kind of broken, but you can’t download it now because Spotify said, they’re going to integrate this into their platform later in the year. But from what I understand is you’ll be able to. Instead of having to randomly listen to a podcast, it’s going to serve you up almost like, oh, what’s that service that like short shortened books that you can go and Blinkist, it’s kind of like Blinkus, but maybe for podcasts where you can listen to those and it’s going to give you recommendations that you like, and then you’re also be able to take those podcasts that you’re already subscribed to is, and clip them up and send them out.

[00:41:18] Just like we talked about, Facebook’s supposed to be able to do with there. So. Right. Anything that lets me do that easily on my phone. I’m all for, because I agree, headliners great. But in as a workflow, be having to download something, upload it, clip it up and then download it again. It just is like watching paint dry for me.

[00:41:39] And so something that’s 

[00:41:41] Erin Cell: [00:41:41] yeah, definitely use headliner. And one of the things that I find frustrating is even when you have it set up to like, Do your videos you can’t adjust anything. You can’t, they’re like, oh, that’s coming down the line. But like, I want to be able to change those images and do something right.

[00:41:59] So I, I mean, I definitely use headliner for the videos for, YouTube and Fe well, for all the socials. Right. And then I also use, I haven’t been using it as much lately, but I’m in video. I use for stories for story creation. Because then I can, take quotes and I can change the images and make it, it just looks better for stories.

[00:42:25] One of the things that we do a lot of is we actually use a lot of different, I guess you would call him alternative social media platforms. So we do a lot in telegram and discord is one that we’ve actually been really focusing a lot on. So I don’t know if you guys are familiar with it or have seen it or have it.

[00:42:48] That you can segment out, your groups and you can give people different access to different things. For, and this is just a side story, but we have for the bad crypto podcast, we have, we call them bad-ass Mudders and. They help us just like curate content and, they’ll post interesting stuff that they see.

[00:43:08] And we just had somebody who was a very well-known figure in cryptocurrency. I’m sure it was trending on Twitter, but John McAfee, the founder of McAfee, antivirus software died. And so one of the things he was on our show four times and I was like, oh, we should do it. Tribute show, and pull some of the best clips from his shows.

[00:43:34] And I’m like, oh my God. Thinking about that as the producer of the show, I’m thinking that’s a minimum of five hours work just to listen to those shows and find, the good clips. Right. So instead of me having to do all that. We put it out to our bad-ass leaders and they were like, yeah. And so I had all these notes, they went and listened to the shows, put time spots where he said something great.

[00:44:01] And now all I have to do is go pull those and put it together. So, the point of that is that, there’s alternative social medias that you can be using differently than, Traditional Facebook, Twitter, LinkedIn, right platforms. 

[00:44:18] Jeff Sieh: [00:44:18] So if you think 

[00:44:21] Erin Cell: [00:44:21] in your audience is willing and able, we have a different audience because it’s, cryptocurrency in their, into.

[00:44:29] Other types of conversations, I guess. 

[00:44:34] Jeff Sieh: [00:44:34] I don’t know what discord is. It’s almost, I would describe it as almost like slack for gamers. And I think that’s where it kind of came from. I mean, it kind of looks a lot like slack and the cool thing is a lot of gamers. You have, they communicate with their their audience.

[00:44:48]Discord, but a lot of live streamers, like use a discord as another thing. So, and I know like, cause I know about all the Reddit and the wall street bets and all that stuff, they use discord a lot as well. And so it makes perfect sense that your audience would be using that. So once again, we’ve talked about this throughout the show is knowing your audience and where to go and all that stuff.

[00:45:06] So. That’s awesome. One of the things about this Podz that I think is really interesting. And if you read the article, it talks about the machine learning, and I think that’s the key of why Spotify got it. So what I’m a visioning, what would happen is for, to help discoverability is that. It goes through and listens to this, errands, amazing tips that she’s given on the show and is found is like a 32nd clip and plays that because it knows that this audience likes that kind of conversation.

[00:45:34] And so that’s how it’s helping with this machine learning these podcasts get discovered. And so just like we mentioned at the top of the segment that it goes, most people follow seven and they were falling up to 30 because of this. So I think it’s going to. Things you want to hear.

[00:45:50] And then this is going to be able to, you’ll be able to connect with those people that way. So I’m kind of excited about it, Spotify, anything that gives apple some competition I think is a big deal. I think it’s a real big deal because it’s, they’ve had it for so long that, they’re gonna have to step up their game a little bit.

[00:46:04] So. 

[00:46:06] Grace Duffy: [00:46:06] Absolutely. Well, and it’s funny because like Spotify just started off as like a music service. Right. I remember when it first launched here in the U S it was just music and now it’s expanded to podcast and it is people’s podcast, distribution choice, I know everyone has their favorite, but I like Spotify a lot for that.

[00:46:24] Yeah. So this integration is just a no brainer to me. Absolutely. Right.

How Can You Get Your Podcast Discovered?

[00:46:28] Jeff Sieh: [00:46:28] So, Erin, last question, before we wrap things up, what. So let’s say you’re onboarding a new client and they want to have a podcast. What are some tips that you’re going to do to help them get their podcasts? Quote discovered?

[00:46:44] Erin Cell: [00:46:44] Oh, that’s a good question. So first thing, I mean, we talked about this a little bit earlier, but making sure that you actually get your podcasts out there on all the different platforms and there are, I think there’s like a million now. Yeah. But then the other, I mean, obviously like these are all just general tips because you should be doing this for any business.

[00:47:05] It doesn’t even matter if it’s a podcast or. Brick and mortar or online services or whatever, and that is whatever the name is. Make sure that you can get that name and be consistent across all the social media platforms. I can’t tell you how often I see businesses that have, on Facebook, they’re one name and then on Twitter, they’re something else because it’s not available.

[00:47:30] And it’s just some, like, think about those things before you decide on your name. Or figure out whatever, fits within the character limits you have that will work across all platforms because there’s nothing. And I F I find this, like the, one of the things I get the most frustrated with as a social media and podcast person, because I’m often working with other companies and I need to tag them.

[00:47:57] And when they have all these different names on different platforms, it’s so hard. You can’t like, you don’t have an easy way on the, like when you’re talking to somebody recording you can’t say, oh, like for example, you can find me everywhere at socially powered. That is I’m at socially powered on all the social media platforms.

[00:48:18] And if I was at socially powered on one and then I’m, I don’t know, get socially powered or something like that, then it just makes it so confusing. To find you online if you don’t have the same name. So that’s, easy things. I mean, there, there’s obviously a ton of other things that you can do, and that is, ask your friends and family when you’re just getting started out to sh to listen, to share, to subscribe, to review, the more reviews, the more listens you have, especially reviews, they like to reward you and, the ranks for, if you have a lot of good reviews putting the clips out there, doing the take, 30 seconds spots or a minute spots and sharing them on stories.

[00:49:03] And, if you have the budget, maybe it puts some ad spend behind that on Facebook and Google or Twitter or wherever it is that you’re focusing your right. Social media and Yeah, no podcasts. 

[00:49:18] Jeff Sieh: [00:49:18] Yeah. Getting it out there. So people know about it, I think is key. And so by the way, that’s a perfect segue that it would be really great if you guys would go to apple podcasts, find social media news live, give us a rating and review because we, yeah.

[00:49:30] Thank you for that. That was a perfect little softball there. So, yeah. Dustin says this. He goes, he has so much respect for Spotify, devolving their business. He says I don’t use it, but he respects how they have evolved from just a music streaming service. And he also went yes. Consistent naming across all the things because yeah, I, we all who have done any sort of social media market.

[00:49:53] Feel your pain, Erin, when they was like, what are they now? They’re this and the what? And anyway, so, with that, but we don’t want to, in the show, without Erin, you giving a little plug for yourself, where can people find you, your shows, everything, where can people find out more about. 

[00:50:10] Erin Cell: [00:50:10] Well, I already said it.

[00:50:11]But at socially powered, you can find me anywhere. My website is sociallypowered.com And I’m on all the socials at socially powered. My podcast. I would love it if you guys want to go take a listen. Like Jeff mentioned at the beginning of the show, it’s all about blockchain cryptocurrency and digital marketing.

[00:50:30] It is the socially powered digital marketing show. And you can find that. All your favorite podcast players and on my website, socially powered down. 

[00:50:42] Jeff Sieh: [00:50:42] Yep. And if you’re looking for Erin, it’s spelled E R I N C E L L. So you can also and socially private of course. Yeah. Okay. Cell phone. Very good.

[00:50:50] So thanks Erin so much for being here today. Thank you guys for watching. Our next show is on Friday, July 2nd at 11:00 AM. Eastern time. 10:00 AM central. You can find us always at Facebook, LinkedIn, YouTube, and Amazon live. And don’t forget, you can also text us at 903 2 8 7 9 0 8 8. Get on our account.

[00:51:09] Get past all these pesky algorithms and actually get reminded by the show. No spam just directly into my little mobile device. And we’d love for you guys to do that as well. Thank you guys so much, grace. Thank you for being here with us today. Where can people find you? Because you’re everywhere. 

[00:51:27] Grace Duffy: [00:51:27] I am.

[00:51:27] You can actually find me over at the Restream community over at Facebook. Love for you to join everyone from beginners to pros on there, talking about how to get started with live streaming. You can just find that by searching Restream community over on Facebook. And then I’d also like to invite you to join us over at the restream YouTube channel, where we have a whole lineup of shows all about the business of life.

[00:51:51] Jeff Sieh: [00:51:51] And yeah, Grace is all in charge of that now. So don’t forget you’re helping our sponsors helps us as well. So make sure you guys go check out. socialmedianewslive.com/ecamm , and helps produce this show. And we’ve already mentioned Restream, it’s amazing way to go live in all the places all at the same time.

[00:52:06] So check them out at socialmedianewslive.com/restream With that, we’ll see you guys next time. Appreciate y’all Bye now!


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