SHOW TRANSCRIPT

This transcript is automatically generated by Descript.  Any errors or omissions are unintentional.

[00:00:00] Jeff Sieh: Well folks, welcome to Social Media News Live. I’m Jeff C and you’re not.

[00:00:04] Conor Brown: And I’m Connor Brown, and this is the show that keeps you up to date on what’s happening in the world of social media and more.

[00:00:10] Jeff Sieh: You ever felt stuck trying to figure out what to send your email list or worse, or even how to start one. If you’re wondering how some people, how creators seem to build loyal communities through your inbox, while yours just sits there collecting dust, or maybe you’re finally ready to take control of your email strategy, then actually connect with your audience.

[00:00:27] If any of that sounds like you. While you are in the right place today, we are once again sitting down with someone who knows email. So very, very well. Paul Gower has turned his passion for Native American culture into a thriving online community. Of over a hundred thousand email subscribers. He’s here to share what’s worked for him, what hasn’t, and how you can use email to build deeper lasting connections.

[00:00:52] So sit back, clear schedule, clear your mind, and get ready for this week’s episode of Social Media News Live. Paul, thank you once again. I didn’t know where you’re gonna call in from, ’cause you said you were getting off a cruise ship. I didn’t know where you were, so thank

[00:01:05] Paul Gowder: Thanks. Yeah, I didn’t, we, we drove, we ended up driving about 12 hours last night, uh, or yesterday. we just wanted to get back home and, uh, so yeah, I’m back in the office today. It’s, it’s good.

[00:01:15] Jeff Sieh: Awesome, awesome.

[00:01:16] Conor Brown: Well that, that is so sweet. So Paul was on one week, then went on a cruise, and now he’s back. But I mean, after a show probably.

[00:01:24] Jeff Sieh: He needs

[00:01:24] Conor Brown: Our guest should go, should

[00:01:26] Paul Gowder: needed it.

[00:01:26] Conor Brown: I get that. Um, but if you don’t know who Paul Gatter is, you should, because Paul is the owner and founder of powwows.com, which has been the leading online community celebrating Native American culture for the past 25 years, having visited hundreds of powwows around North America, Paul has been able to capture those events and publish them to millions of viewers on his website and YouTube channel.

[00:01:50] Having experienced the trials and tribulations of running a successful online community for the past 25 years, Paul helps other entrepreneurs navigate the successes and pitfalls of building an online business through his public speaking and consulting services. He’s also an email marketing expert and we’re so happy to have him back on the show.

[00:02:11] Thanks again, Paul. I.

[00:02:13] Paul Gowder: Oh, thanks guys. I, I look forward to the show and I love your, your community, so I’m excited to, let’s, let’s talk about email again today.

[00:02:19] Jeff Sieh: Yeah, so speaking of our community, I wanna do a shout out to the sponsors of the show. Our friends over at Ecamm. You can find out more about them at Ecamm dot com slash jeff. They are actually right now I think, with Pat Flynn at his card party doing a bunch of cool live Streaming stuff. So, uh, make sure you go check out the Ecamm channel to see that Ecamm dot com slash jeff use code Jeff 15 to save 15% on your first purchase.

[00:02:42] Alright, so, I asked Paul to come back because there was so much that we didn’t get to talk to talk about because of just time and we try to pull in questions so don’t. You know, interrupt me and Connor, ’cause we don’t know what we’re talking about anyway, but we wanna know what you wanna know from Paul.

[00:02:59] So ask those as we’re going along today. But first of all Paul, I wanna talk about, you know, you’ve helped countless people set up their first list. I mean, that’s one of the services that you offer and you, consult with a lot of big companies, small companies, it doesn’t matter. You really are there for people who are wanting to really, grow their email.

[00:03:16] So once that list is live and growing, like you’ve had your consulting call, you’ve helped them set it up. What does this, how does this, the strategy shift? Like what should someone be focusing on 90 days in versus like day one?

[00:03:30] Paul Gowder: You know, one of the things I wanna work with people to do is, is to get, make sure that people. it’s important that we get them, you know, in our lead magnet and we get them to open that first email. But I want people to open the 20th email you send and the 30th. You know, I, I want this to be a long lasting relationship, and so I like to work with people to, to really figure out what their, their voice is and, and how to communicate in email, their uniqueness, their personality, their take on it.

[00:03:58] And, and so I, you know, I, I spend some time, you know, really helping people not write as a brand or not, you know, just being like a flashy email template, but really using email. Like, Jeff, you do so well on yours is just talking like you’re talking to somebody at, you know, at the, at the coffee shop or at the bar, you know, just hanging out with somebody because that’s, that’s what’s gonna separate you from all these other brands.

[00:04:20] And the AI is just communicating, with your friends. And so we spend a lot of time doing that and, uh, so many people want to. Kind of be formal in email and you know, I, I wanna tear some of that down and just, just write casual and be open about it.

[00:04:39] Jeff Sieh: You know, I’ll follow up real quick, Connor, before the next question is, there’s a, you know, a lot of people when they first start, they wanna have those fancy newsletters like that we used to see back in the. Early two thousands with the, all the graphics and the stuff you see from like, you know, land in and all the, you know, whatever, you know, you know, things you get in the mail, all that spam.

[00:04:58] what are your thoughts versus, you know, like how much graphics should you have in an email versus text? Like you mentioned my, my newsletter, mine is like a text. Like I’m just writing to somebody an email. So what are your thoughts on like, how fancy do we need to be?

[00:05:12] Paul Gowder: So first you wanna look at what the, what is the purpose of your email. If, if you are an e-commerce brand and you are sending something that you wanna be a transactional and you want people to purchase maybe a, a more fancy template, he knows. Maybe that’s necessary to, to show off what you’re selling.

[00:05:29] But if you are like most of us and you’re a creator, um, and, and you are a blogger or you have a podcast, then it’s probably a text based email that you wanna do, maybe a header, and, you know, a few images is okay, maybe use a button, uh, or something like that. But also remember, the more you put in your email, the heavier the email gets, the bigger and, and file size.

[00:05:50] And that, you know, when we start talking about deliverability and not ending up in the promotions tab or the spam folder, that’s one of the things they’re gonna look at is, is how big your email is. So sending text base does signal to these, these companies like Yahoo and Google, that it is more of a, an actual message to, to somebody instead of just a promotion or a sale.

[00:06:12] You know, here’s, here’s our Father’s Day sale kind of email. So you, you wanna look at those kind of things and yeah. I think you’ll see for me, this was years ago when I switched from using a template base to a more text base. The open rate, the reply rate, they all just go through the roof when you, when you really just write as text.

[00:06:30] Jeff Sieh: Hmm. That’s a great point. Yeah.

[00:06:33] Conor Brown: Something that you just mentioned, Paul, is, is deliverability, is not getting in the spam folder, not getting in the promotions folder. And one thing that really helps with that is people opening your emails and engaging with your emails, which means. Pruning people off of your list, and we’re here today to kind of talk about building your list.

[00:06:53] So it might seem counterproductive, but I think you would probably agree with this in saying once you start to build your list, you also have to start putting in systems in place to remove people that aren’t engaging with your emails so that you can keep your CL list clean. So how do you do that? How do you work through, you know, pruning cold subscribers, improving deliverability rates?

[00:07:16] I know you have automations filters, but what’s the Paul Gower system for that?

[00:07:22] Paul Gowder: Jeff and I were just, up in Boise at Craft and Commerce, and I went to a session that was done by some of the kit engineers and they were talking about how important deliverability is, and if you want to keep your list healthy, if you want to keep showing up in the inbox, it, it is all about figuring out ways to, to, in, you know, uh, make sure that you’re delivering.

[00:07:43] Right. And one of the things they talked about is there’s a myth out there that. Your deliverability is gonna be hurt by using words like free or sale, stuff like that. And they said, no. More importantly is that Gmail and Yahoo, they’re gonna look at your overall list health. And if when you send out an email, say you send it out to a hundred people, if only 25 of them are opening it, they’re gonna see it as, wow, 75 or, you know, 75% of your list is inactive and that’s gonna start hurting your deliverability.

[00:08:15] You’re gonna see it in your open rates in inside of your dashboards, right? And so that is so important to make sure your list is clean. Plus if you’re on something like Kit, you’re paying for those subscribers. Uh, so it, for me, getting them off the list is the perfect way. Uh, I recently changed how I do it.

[00:08:31] I used to do it manually, like once a quarter and I would send an email out and say, Hey, I haven’t heard from you in a while to all the people who hadn’t opened an email in three months. And, you know, give them a chance to, to reengage with the list and then out. If you hadn’t, then I’ll just manually unsubscribe you.

[00:08:47] Recently I did work with Kit and they have a vis a visual automation that’s available on their website. If you are a kit user, it’s really easy to do. You just click on it, installs it into your account, and it, it takes your list through a 90 day process. Um, so after 90 days, they’re kind of put into this automation that gives them a couple of chances.

[00:09:08] They’re put into an email sequence. And so you can have a couple of touch points and say, Hey, you know, haven’t you haven’t opened an email? Do you still wanna be on the list? If not, then they go to email number two and you give ’em one more chance and, and you can add as many as you want and you can customize these.

[00:09:22] but if they don’t interact with one of those emails at all, then they are removed from your list and. That is super important. You need to get them off, whether you’re doing it manually or using one of these visual automations, definitely do this. And, and the cool thing with Kits automation is once you kind of go through that, then it just flags your, your person with the tag, every single subscriber.

[00:09:43] And it puts them right back at the beginning of, of the visual automation. So every 90 days, your entire list is going through this and you can just sit back, not worry about it, and just know that your list is going to be really clean and it’s gonna be just people who want your message.

[00:09:58] Jeff Sieh: That’s, that. That’s great. It’s, we talked about this a little bit, it’s last time, so make sure you guys go back and listen to part one of this kind of, deep dive with Paul about email marketing. But it’s really scary to do that, especially if you’re starting to grow your list and then you like knock off.

[00:10:12] Like, I think, you know, Paul and I went through this process, I don’t know, year, two years ago. Uh, he helped me kind of figure this out and I had like, I think like 5,000 people on my list. And then I, like, I called it down to like two. That’s scary. Like, that’s like, you feel like you’re going backwards, but to the Paul’s point, you’re paying for people who aren’t doing anything and like, why would I want to do that?

[00:10:33] So, uh, it’s really, I think it’s really important and now having this automation cycle inside of Kit where you don’t even have to think about it once you write those sequences, I think is really, really cool. Paul, there’s a great question here by our friend James Hick. He goes, are you more verbose with the text or do you do the TLDR summaries?

[00:10:53] So too long didn’t read the summaries. So what, what, what are your thoughts on that? Like if you have a big email, do you put like a summary thing at the top for people or what are your thoughts? I’ve seen those in a lot of the, the newsletters that I get. So what are your thoughts on that?

[00:11:07] Paul Gowder: What I like to do in my emails is the top I, I save as my, my personal introduction, right? And that’s gonna be where I’m, I’m being very conversational. I’m writing, you know, f first person talking directly to, to whoever, whoever’s reading. And it is somewhat of a summary of what’s gonna be in the email, you know, what maybe what’s been going on in the website, here’s some things that, that you may have missed, that kind of stuff in the top.

[00:11:30] Um, so that’s maybe, sometimes it’s three paragraphs, sometimes it’s maybe five or six, but it is a little shorter. And then I saved the rest of the email for I. A little more detailed. So if we have a new article on the website or, um, maybe a new live Restream coming up, I’ll go into a little more detail down the list.

[00:11:48] But yeah, I, I don’t look at it like a summary as like he’s talking about the too long read later. I do it as a, a very conversational, Hey, I’m just want to, you know, here’s this week’s email. you know, and really it’s just, again, talking like you’re talking to some, you’re sitting there at a table with them and that, that’s what I saved the top four.

[00:12:06] Jeff Sieh: Gotcha. Um, Dustin over at our friend, he’s our friend over at Magi. He says he once went from 80,000 subscribers to 25,000 years ago. Best thing he ever did. Open rates were insane after that. So, yeah, so if you wanna prove your stats, doing this can make a huge difference on your open rates. So, that’s a great point.

[00:12:26] Thanks for that, Dustin. I wanted to ask Paul, one of the things that, you know, a lot of people do, they have like multiple offers. Like a lot of us are entrepreneurs, solopreneurs. We’re, you’re, we’re running an online business and we have multiple offers. We do. So how do you handle like multiple opt-ins or lead magnets without creating chaos with your email system?

[00:12:46] So we’re like, what’s the best way to do that? Because you and I have both know some people that we have, uh, been at conferences before who’ve got like this, like crazy flow charted out, like where people are coming in and out and they’re tagging left and right and all this stuff. So. How do you, how do you keep your list sane?

[00:13:01] ’cause you’ve got a huge list and you have multiple, multiple offers.

[00:13:04] Paul Gowder: you can get crazy and even if you, if you do the best you can, at some point you, you do need to go kind of through, through it and audit yourself. And I highly recommend, you know, take creating a, a, a test email account and subscribing to some of your offers and going through the flow yourself just to make sure you didn’t miss anything.

[00:13:21] ’cause over time these, these do change. What I like to do though, is, and, and I do highly recommend Jeff, I think. Having multiple offers is really important. Having different ways that people can get into your list is great. So I set up individual sequence for each of those offerings and when they finish that sequence, then I send them into a general welcome that all of those sequences go through.

[00:13:45] And so once they get to that point, once they get to that central kind of general welcome sequence, then I know that all of my rest of my tagging and, and all of the else that happens, putting them in the segment that gets the broadcast going into the pruning thing, all of that happens. ’cause I don’t touch that from there on out.

[00:14:03] I only touch the, the beginning. So all of those different, lead magnets have their own sequence. Some of them are one email, some of ’em may be three, and then they flow into that one big one that everybody goes through. And so it’s kind of a master list. And once I have that set, I don’t mess with it.

[00:14:18] Jeff Sieh: Gotcha. So you have, so each one of your landing pages, I wanna make this get Sure I get this right. Each one of your landing pages or offers has its own sequence, one or two, it doesn’t one or up to how many ever you want. Right? And then it dumps it into another, like just general welcome sequence. And then they go through that, then they go into your main kind of newsletter list.

[00:14:39] Correct.

[00:14:39] Paul Gowder: Exactly. Yes. Yeah. And so, and I, I’ve done that on my personal brand and on powwows.com. it, it, for me, that just makes it easier. Uh, you know, I. Because I’ve seen people that do kind of, here’s the lead magnet, then they continue the sequence and they have all of their general welcomes and it’s all one sequence.

[00:14:56] So then you end up with people in all these different flows and they may end up getting some of those general welcome sequences twice if they go through different touch points. So this really helps. And you know, think of it like the, the, um, hub and spoke model. So you can have all of these different entry points, but they’re all gonna kind of come back to that general welcome.

[00:15:15] And for me again, and when I work with people, that’s the first thing we’re gonna set up, is that general welcome sequence. And we’re gonna make sure that is as solid as it can be. Doesn’t mean you can’t change it, you know, over time, but we’re gonna make sure that’s solid as it can be, because that’s gonna be our kind of master record that we’re gonna send everybody to once they come in.

[00:15:32] Jeff Sieh: And this sounds like a ton of work and people start seeing funnels and sequences for each landing page. But the cool thing is, is once you’ve set it up, you’re done. Like it’s an automatic workflow. I mean, you can go back and tweak it and find out what’s working, but you don’t have to do this for every email.

[00:15:48] So I wanna make sure people hear that. Like it takes a little bit of effort to get those sequences done and, you know, set up. But once it’s done, it just works. And so every time you get a new lead, it just goes into this, this, uh, system. So, ’cause I know when I first started I was like, oh my gosh, I gotta do all this.

[00:16:04] But once you do it, it’s you, you don’t really touch it again unless you need to.

[00:16:08] Paul Gowder: Exactly. That’s, that’s the great thing about setting up sequences. You do the work up front and then it just continues to work for you. Uh, I was working with a client the other day who, same thing, they were overwhelmed by trying to write their welcome sequence. And I, I actually used our friend Lou Montello’s page, and went to his About us, about me page on lou mon jello.com.

[00:16:26] I just threw that in chat, GPT and said, write me a five email welcome sequence. So that’s one of those things. I wa you know, if you’re out there and you’re, you don’t know what to put in your welcome sequence, you probably have an about You page. Just throw that in chat, GPT and tell it to write you a welcome sequence.

[00:16:41] And you don’t have to take it word for word, but it’s going to look at it, from the eyes of what, what they’ve seen other people write in their email. Welcome sequence. And it’s gonna give you a good way to kind of break down what you do, your services. Um, and, and it threw out some great emails for, for Lou.

[00:16:57] Jeff Sieh: Yeah, that’s really good.

[00:16:58] Paul Gowder: I probably need to send that to him,

[00:16:59] Jeff Sieh: Yeah. Yeah.

[00:17:01] Conor Brown: Well, what I, what I love about Paul’s system is the fact that people can come in with multiple opt-ins, right? But only get that welcome sequence once, right? So I think the beauty in creating multiple opt-ins and creating multiple lead magnets is, yes, it’s a great way to grow your list, but it’s also a great way to continue to engage with the list that you already have, right?

[00:17:24] They could be on your list for years. They love the value you’re providing. You come out with a new lead magnet, Hey, they want access to that as well. Great. They get it. They go into that sequence. But since the welcome sequence is separate. They don’t necessarily have to go through that again. They already know you.

[00:17:40] It’s, it’s not redundant, which I think is really, really, really great. but one thing, Paul, is when people are starting out with this and they are beginning to email more consistently, what do you see creators and small business owners doing that you think is a big mistake once they start doing this?

[00:17:58] Emailing consistently something that might stall their growth or, or something like that. Do you see people, you know, coming into common pitfalls when they do more consistent emailing?

[00:18:08] Paul Gowder: One of the big hurdles I think a lot of creators have is, is, is just doing that, right? Is, is when we start talking about these sequences, they feel like they can only send one email a week and okay, I don’t recommend sending seven or 10 emails a week, but that’s probably the biggest hurdle is that let’s try, you know, if you’re, if you have a sequence, right?

[00:18:31] And a broadcast, then maybe you could send two a week. Maybe you do have enough value. And, and if you’re, I’ve, I’ve worked with some creators. Their open rates was like 70, 80%, and their click through rates were 15 and 20%. And I’m like, your audience loves your email and your content, they’re telling you they want more.

[00:18:49] So let’s send a little more. Right? Let’s, let’s not go crazy. But that’s probably the biggest one is, is that people don’t think that they can send but one email a week or maybe two, two a month. And, um, you know, as long as you’re really providing value and you still see those high engagement numbers, then I think you can send more than one.

[00:19:10] and that, that’s probably the, the biggest hangup. ’cause if you’ve got some great content and you’ve got great offers, if you’re going to be so reserved that you’re only gonna send two or three a month, it’s gonna take a long time for people to get into your offers and, and you’re just hurting yourself.

[00:19:26] Jeff Sieh: Hmm. That’s a great point, great point. And we got some great questions already from the amazing community watching. And uh, Ralph asked, do you think it’s best to keep emails, just text and not include images? We kind of talked about this a little bit earlier, Ralph. I, I think both Paul and I like the tech space because it helps with open rates.

[00:19:44] Paul actually, on his, he does have like a banner image, and I know Ralph’s emails, so I mean, uh, Ralph’s got kind of the same thing, but maybe taking out some other stuff and to see if those help with open rates. That’s what, what I would do. I think the, the cleaner and less corporate, I think helps with open rates.

[00:19:59] Would you agree, Paul?

[00:20:00] Paul Gowder: Yes, uh, I, I completely agree. Uh, I do that, I do have a banner for the powwows dot com’s email, powwows dot com’s email. but on my personal side, I, I, I don’t send, I, I, sometimes I have a banner, but mostly I’ll just send text space again. It, it’s, I. It is, it’s pows.com. I want a little bit of theming ’cause I want people to know right off the bat what they’re getting.

[00:20:22] the personal one, I feel like I’m writing even more casual than I do on Powow so that I, I try to remove those banners. but again, yeah, test it out, you know, send, uh, send an email out one week with, with a banner and send one week without and see what happens. I also see on the powwows.com banner, it, it is a, the banner is a link to the homepage and we, I see a ton of people clicking that.

[00:20:45] And so that’s another source to get people back to your website too, which is interesting that, that people actually do click that.

[00:20:50] Jeff Sieh: Yeah. And I use the, for when I do my Friday show emails, and this morning, you know, talk about the show. I usually put the thumbnail that I make for the YouTube, and that gets a lot of clicks too. So I think that’s, a great point. Uh, there’s a great, uh, question here by our pal, rich Graham.

[00:21:04] He says, Paul, do you have a separate kit account for powwows in the email marketing stuff, or do you have them in all one account and use tagging to keep people separate?

[00:21:14] Paul Gowder: So I started off having it all in one account using tagging. Uh, I did separate it out a few months ago, just because of the recommendation network. And so Kit has that great wear place where you can kind of recommend people and other people can recommend you. I, I, I couldn’t, well, powells.com account, I couldn’t have myself listed as a creator with what I do for the consulting and kind of coaching stuff because you’re only allowed kinda one, one profile in the creator network.

[00:21:42] So that was one of the big reasons I separated it out. and now I. pows.com recommends my personal brand, so that works really well. Um, I have a couple of other lists that I’ve created inside of pows.com. Like we have a travel community. We have Native American, native American Book Club, so we have some of these that are existing inside of the pows.com main account with tagging and kind of keeping the Sieh sequences separate.

[00:22:07] Um, and even having separate broadcasts at some point, I’m gonna spin those off into their own accounts too. Again, just because of the recommendation network and trying to get more subscribers coming in to that. so you can do it both ways, but at some point, I think you reach enough critical mass that you do need its own account.

[00:22:26] and, and with Kit, you know, it’s, it’s free up to 10,000 subscribers with one automation. So yeah, you can, you can keep it over there for a while. I.

[00:22:35] Jeff Sieh: Um, real quick, one more follow up from, uh, Dustin. He goes, how do you do plain text and kit these days? Seems like only HTML templates are possible. I think there is a, isn’t there a plain text template in there? But if you delete it, you’re I’ve, which I have done, you have to have support, turn it back on, so.

[00:22:53] Paul Gowder: yeah. One of the templates is a text-based template. I think it does have some HTML coding in it. That’s how they continue to, to do open rates and click through rates. Um, so it’s not a complete text email. There is some H TM L behind the scenes. but it, it’s, you know, it’s pretty much just text based.

[00:23:11] Conor Brown: shout out. Rich Graham, by the way, who gave me a shout out. We were both in ECAs training this weekend with, or this week with Liz Wilcox talking about more email marketing. so it’s spreading. Right? And one thing we were, we were talking about there, which I think goes great with this, this next question is, Paul, you mentioned, you know, using AI to help you build some, some welcome sequences or getting you to a place where you can start, right?

[00:23:34] How do you balance that? How do you balance automation with human connection when you’re writing these, these emails themselves? I mean, it’s getting better every day, but we talk about it all the time. The. Reason that email is working so well is when it’s a human connection. When you know that one person is writing to one person, how do you use it?

[00:23:56] How do you make it not feel too robotic and not impersonal?

[00:24:01] Paul Gowder: Yeah. IUI use it for, like I said, you know, I reserve the intro of most of my emails for me to communicate personally, and, and I. Not every time, but I, I’m using AI more to help me write those. For me, what I’m doing is I’m putting as much in the prompt as I can. I am, you know, putting in all of the personal references I want to use if, uh, so for example, I’ll do, for our travel community, I’m gonna write an email.

[00:24:28] Today or, or later this weekend about what we just did in our trip. And I’ll put as much detail in there about what we actually did on the trip as possible. And so when it does write it, it’s not making up a bunch of stuff. It’s not, you know, it’s not having to kind of create its own story. I’m giving it as much of the story template as I can, and then I’m not taking the first thing it gives me, I, I’m continuing to, you know, tell it, okay, this didn’t, doesn’t sound like me.

[00:24:55] I don’t use those words, change that around. and even then, don’t copy and paste it directly in. I’m still editing even when I do have the final version from chat GPT. but I think, you know, giving it as much as you can and, uh, you know, there’s some, there’s tool, what, uh, what’s it called? Lex, Jeff

[00:25:13] Jeff Sieh: Lex page. Yeah. That’s what I love a lot.

[00:25:15] Paul Gowder: With Kit, we’ll go in and read all of your past emails and kind of start building a writing style based on what you’ve done in the past. Um, so I think that’s important. You know, as you continue to use it, it does learn your voice a little bit more and what you prefer. But yeah, I, I, I put as much detail as I can, you know, if I, if I have a good story that happened on a trip or something like that, I’ll write it out in as much detail as I can and then let it, just put it in a better, uh, worded version for me.

[00:25:43] Yeah.

[00:25:44] Jeff Sieh: Yeah. So Dave Jackson, who is a friend of the show, and I love watching his, his live show on Saturdays. He says, he writes everything and just says, make it better. And it does. And so that’s kind of the thing. It’s like, ’cause I’m a horrible speller and that’s, you know, and, and you know, as long as it doesn’t add a bunch of m dashes, we’re okay.

[00:26:00] But, uh, um, but I, I think using it in that way is, is perfectly fine. We’ve got some more great questions from the community that I wanna pull up before we go to this next section. Uh, Ralph has this question and I’m not sure, um. He, it’s, um, is there a way to remove the thing when somebody receives a email that says, this is from a dis distribution list?

[00:26:22] Do you know what he’s talking about there? ’cause I don’t know if I’ve seen an email that does that. I know Substack now is, a lot of times they’ll combine all the things and they’ll shoot ’em as an email and you can, it’s not like everybody’s single substack, which is one of the reasons I’m not a big fan of the way they do that stuff, but,

[00:26:38] Conor Brown: He might. He might be meaning when you get it in your inbox and if you click on the from field, it says. Via convert, you know, or something like that. I think that’s what he might mean. And, um, no, there is

[00:26:52] Paul Gowder: no. No. But, make sure that you do, the authenticated domain sending and all of the requirements inside of Kit or flow desks or any of the others to, to make sure that, you have all of that set up correctly with your DNS that will help. even if it shows via Convert Kit, it, it’ll help make sure that deliverability comes through correctly.

[00:27:11] Jeff Sieh: Yeah.

[00:27:12] Conor Brown: those things are called DKMI and DM A. So just, you can Google, Google or chat PT that we should start saying that chat PT that, yeah.

[00:27:20] Jeff Sieh: Yeah. And, uh, kit makes it really easy to do, like they walk you through the process. And Ralph, we, it’s already set up on yours. I, I’m a hundred percent sure. So, uh, that helps with deliverability. But yeah, you wanna make sure you do all that. Even they say you don’t need to do it unless you have over a thousand subscribers, I think.

[00:27:36] But I would just do it. Just do it when you’re setting things up, get it set up and, and, and let it run. So, um, this is a great, another great question from, rich Graham. He’s on fire today. He goes, do you use any of the dynamic content insertion block stuff that Kit can do? one of the cool things, and Liz Wilcox we mentioned earlier, has this new service, which is called, I can’t remember, but it’s not expensive.

[00:27:57] Paul Gowder: List gadgets.

[00:27:58] Jeff Sieh: gadgets, and it uses the HTML blocks where you can put polls, you can have some, all sorts of cool interactive things now with email. So make sure I should have had my, my affiliate link, but I don’t even have it ready. Um, but it’s a great service too. And, and you can, that’s how you can use that.

[00:28:12] But anything else, Paul, that you would say about using dynamic content? Insert blocks.

[00:28:17] Paul Gowder: Yes. Uh, you know, if you can, if you’re collecting their first name, putting that at, at some point in your email. Uh, Liz does in her template. She’s really good about including first name, like down in, even in the body of a message. I, I think that does make it a little more personal when people can see your addressing them.

[00:28:35] Um. Ralph, I, I know there are more dynamic stuff you can do. Like you can put into, you know, if they have this tag, show them this block in an individual message. For me, I haven’t done my messages that way. I do it more of, if I need to send them something different based on a tag, I usually just have them in a different sequence.

[00:28:53] but you can do that in the individual email. It’s just not, I haven’t built that into my workflow yet.

[00:28:58] Jeff Sieh: One of the things in the, uh, we’ve pro, we’ve probably all got emails that says, hello, insert first name here. And then it goes, you know, so always run a test because you think you won’t do that, but you will. And in Kit there’s a way to hit preview and you can actually see. You and I always toggle it. I see it to make sure that it, it gets their name right.

[00:29:18] But also you can set it to see what happens if, if they, if Kit doesn’t have their first name and you wanna make sure it says something like, mine says, howdy my friend, instead of howdy Paul, if we don’t have the name information. So just test that every time. It takes like three seconds so you don’t look like one of those goobers who says hello, insert name here.

[00:29:37] So anyway, so, so I want to, we’re gonna go to this next section, Paul and I wanted to talk about, your Throwback Thursday sequence, which is brilliant. It’s taking your past content and giving it this new life. You know, we’re big fans of repurposing here on the show. so can you like explain how someone might start evergreen content, uh, kind of that loop in their own kind of email or niche?

[00:30:01] Paul Gowder: Yeah. I think it’s such a great way to, to resurface your old content if you’re a podcaster. If you’re a blogger, if you have, if you have more than 10 pieces of content, I think it’s something you need to turn on. And so whether you call it your Throwback Thursdays or you know, Look back week, Wednesdays, you know, whatever you wanna call it, it, but build a sequence.

[00:30:21] And so all mine is, is at the beginning of the year, I, I work with the VA that, and we, I list him out the, the 52 posts I want to include. It’s a really simple email. Again, at the top, I have a little introduction on this one. I’m gonna use more of like, Hey, here’s an article you may have missed. Here’s why I think you should read it.

[00:30:38] Here’s an interesting fact from it maybe. And then a link to the article. Um, and as you write more, you put out more podcasts or more videos, you just keep adding to the sequence. And what I love about it, not only does it get people to go back and look at your old content, but it also makes sure that.

[00:30:57] Every subscriber is gonna see all of those pieces of content. Because, you know, if you’re a podcaster, and somebody subscribes tomorrow, they may not even go back and listen to last week’s episode, but it may be something that they, they want. So you use a sequence like this to continue to surface all of that old content and it really makes sure everybody sees your most important stuff.

[00:31:21] Jeff Sieh: Hmm.

[00:31:21] Conor Brown: I have a follow up with that, Paul. So when you set that up, is that a yearly cadence? As in on January 1st, everyone gets added to that, and then if a new person gets added to your list, they jump down to the, you know, June 26th email as their first one. Or is it somebody enters their gonna get 52 emails in a row every week and then what happens after?

[00:31:44] After that?

[00:31:45] Paul Gowder: Great question. So every January we set it up and we build a 52 E week email sequence. Now you. Secret, uh, behind the scenes. I haven’t finished this year’s sequence. My VA has them all ready for me and I, but I haven’t gone through and turned them all on. but yes, it is a completed sequence at the beginning of the year.

[00:32:02] The way subscribers get into it is, since I did it last year, they don’t get put into the 20 25 1 until they finish the 2024. If they are a new subscriber, they’re put in email number one for 2025. So they, they’re going to enter the sequence at the very beginning and then go all the way through the 52 weeks, so they won’t be put into.

[00:32:25] So if somebody subscribed today, they’re not gonna start the 20 26, 52 weeks sequence until next June.

[00:32:32] Conor Brown: Got it.

[00:32:33] Jeff Sieh: Can you talk real quick about like what that kind of content is ’cause so people can get an idea of like. When we’re talking about evergreen stuff that you’re doing for the powwows, because that seems like a lot. 52. I mean, and what kind of like, I just, this was a great question from, uh, but mostly Disney says I try to have AI gimme a newsletter, but it just ended up writing my own short newsletters plus Jeff said to be funny and AI was not that funny.

[00:32:56] My problem is actually writing them. So like, when we were talking about setting up a 52 week email and what to write about, like what are your, what’s your content about inside that 52 week sequence?

[00:33:08] I will pull one up. So he’s forgotten. He doesn’t even know. That’s what’s

[00:33:12] Paul Gowder: No, well, well, it’s a lot, uh, 52 weeks, right? here’s one. The title is How Well Do You Know the largest Native American tribes? And so it’s an article we have written on the website.

[00:33:23] And so in the beginning it is, Hey, have you ever wondered who the biggest tribes are? We have a list that goes into that detail. you probably don’t know who some of these are. Here’s a link to read more, and then it is just, uh, I’m using the feature image from the article and the button to take you right to it.

[00:33:40] And that’s it. That’s the whole email. really simple one call to action. and so I do that for, for 52 pieces of content. Um, just really highlighting. He, we have a lot of articles on, on a

[00:33:51] Jeff Sieh: So you’re pointing back to your articles, so you’re using it as like a funnel to point back to an article on your website. That’s the whole goal

[00:33:57] Paul Gowder: yes. Right. So, yeah. But if you’re a podcaster, you can use all your past episodes and, and drive them back to that.

[00:34:05] Or whatever your content is, if you’re a, you know, a vlog or whatever, it’s just, yeah, go back and find all of your content and just resurface all of it,

[00:34:12] Conor Brown: we have a lot. Not, probably not all of it. Great. Um, that’s what, but what the thing that I love about this is. Two things. One, it’s 52 pieces of content. So you can guarantee they’re gonna get something every single week. So if life happens, and for whatever reason Paul wasn’t able to write a newsletter for that week, he can rest assured knowing they’re still gonna get hit with something because of the throwback Thursday series that’s going.

[00:34:41] But the other thing that’s good, and I know I’m pretty sure he does it this way, is if somebody doesn’t wanna get that email, you have them be able to click a link that ops them out just of that series. Right? And then they still get all of your other newsletter content, even if they just don’t want the Thursday one.

[00:34:58] Right.

[00:34:59] Paul Gowder: Exactly. Yeah. I just use tagging and kit and so if you want to not receive the throwback Thursday, there’s a link that removes the tag and then pulls you out of that sequence. Yeah. And you, and you don’t get those. but you know, it does, it really, people love the throwback. Thursday is, it’s one of the best open rates we have because it’s a really simple email.

[00:35:19] It’s short, it’s quick. and you know, Friday morning it’s fun to go look at the stats and see we get a bump on Friday morning from all of the traffic that came in the day before it. Yeah. People love it.

[00:35:29] Jeff Sieh: That’s cool. And like I didn’t send out a, my Tuesday, Wednesday email because I just, I had to write a, a theme song for Connor and so it didn’t go out. So that I, that makes perfect sense of figuring out how, how to do that. So, okay. That, especially for podcasters and live video people, like this is something, ’cause our, a lot of our stuff is evergreen.

[00:35:49] Paul Gowder: Like a lot of it. is it, it can be served up to other people and so, Hmm. I’ve gotta think about doing that. It’s really cool, Paul. Uh, you know, it it, like, let’s go back to our friend Lou, who has, what, 600 episodes. he, he can’t, he probably can’t do a 52 week sequence ’cause there’s just too many episodes. But could you use AI and put your episodes in there and say, maybe give me, you know, a series on my best episodes for WW tips, or here do 10 emails on my Best Cruise episodes.

[00:36:20] And so instead of doing. Every episode in your catalog, then you could create little themed pockets. So for maybe five weeks, they’re gonna get Disney World for, for another five weeks, they’re gonna get cruise. Um, so depending on how much content you have, you can, you can still do some things here, to resurface all that old content.

[00:36:38] Jeff Sieh: we could actually have a email sequence of all our. episodes about email, like we could do that ’cause we’ve had like four or five, you know, different ones. So I could set up, hey, opt into this. You wanna learn more about email. So yeah, there’s a lot of cool things you can do. And once again, email’s so cool.

[00:36:53] Just like podcasting is, it’s subscription based. Like it’s the only thing you really own. There’s no algorithm. If they say yes, they get your emails, so, oh, that’s really good. Really. It’s got me thinking, so, alright. Oh,

[00:37:04] Conor Brown: I can see the hamster in Jeff’s head just spinning out of control. But Paul, you know, I think that 52 emails is daunting for somebody that’s just starting out right. You get your welcome sequence in, in perfect working order, right? You talked about how that’s your foundational sequence. Everything eventually goes through the welcome sequence, but what’s the next sequence?

[00:37:29] What’s the tier two sequence? It might not be 52 emails a uh, a year sequence, but what do you think some people should start to explore once they’ve got that welcome sequence really, really, really solid? What’s the next kind of tier that, that they should go for?

[00:37:44] Paul Gowder: I, I think that’s where we find what, what is your best lead magnet? And I, I think so many people have spent time building these lead magnets where like they’re PDF downloads or eBooks or whatever. I like to, I like to build lead magnets that are sequences and because how many of us have downloaded A-A-P-D-F because we thought it was really cool, but.

[00:38:07] Did we open it tomorrow? I mean, we looked at it. Did we ever go back and use it? Probably not. So if you can take that same content that’s in A PDF and deliver it in four or five emails, that’s kind of the second things that I like to do, is let’s figure out, and, and so I, I use this example all the time and pows.com, I have what to expect at your first powwow.

[00:38:26] And I’m able to put that out in podcast on social media. And there’s a lot of people who want to go to a powwow, and so that is a great lead magnet. It gets them into this, you know, it’s maybe a 10 email sequence and that takes them through. Then they’re put into the general welcome, and then they’re kind of in the pows.com ecosystem.

[00:38:44] Uh, and then you can, then you can find another one. Like, I worked with some recipe bloggers and we just went through and like, let’s build a lead magnet for all of your easy, quick, 15 minute recipes, and let’s build another sequence over here for all of your best chicken recipes. These are touch points that like if somebody lands on your website and they’re reading a chicken recipe.

[00:39:05] Put a put a a, a, a little lead magnet there, a little subscribe box that says, Hey, do you wanna see all of my chicken stuff? Click here. And then they come. That’s the, that’s your lead magnet, right? That’s the way to get them in your, into your list. And again, then they take, go through your five email chicken sequence, then they’re put into your general welcome, and then they’re, they’re in your system.

[00:39:25] So that, that’s kind of the phase two is build your welcome first and then let’s figure out all of these other touch points and lead magnets to get people into it. And that’s where we’re really gonna grow your list.

[00:39:34] Conor Brown: Jeff’s, uh, chicken sequence has a nice ring to it. I don’t know what that entails,

[00:39:38] Jeff Sieh: it’s the chicken, how to do the chicken dance at a wedding.

[00:39:41] Conor Brown: oh.

[00:39:41] Jeff Sieh: would be. And, and Connor’s would be hair care tips. How to grow a long luscious mane. rich says Paul’s email stack tool, video lead magnet. It’s an awesome lead magnet. That’s what got him. So, uh, yeah, you know, it’s another thing video, like using a video for a lead magnet that you’re like, you’re training something like Paul’s doing.

[00:40:00] Like, very, very cool. Go ahead Connor.

[00:40:03] Conor Brown: I have a follow up to that. Paul, do you, do you put, when it’s an email sequence as a lead magnet, do you say straight up, this is an email sequence, like is that the name of the lead magnet? Because I almost wonder if, are we too conditioned to be like, I’m looking for a PDF opt-in, I’m looking for a video opt-in, or are people cool with just saying, Hey, sign up for this email sequence.

[00:40:26] Paul Gowder: so like the what to expect at your powwow. I, I have several different opt-ins for it, but most of all of them say, an email series or a free email course. so yeah, I’m using the word email. I’m using the that, and in, in the first message, I let them know. It’s like, Hey, thanks for subscribing over the next five or six days.

[00:40:43] I’m gonna send you some messages that will tell you all this information. so I’m, I’m letting them know that in that first email, Hey, you are in an email sequence and you’re gonna give it a few messages.

[00:40:52] Jeff Sieh: Awesome. By the way, something else that is awesome is our friends over at Ecamm. That’s right folks, you can find out more about Ecamm by going to Ecamm dot com slash jeff. Use code Jeff 15 to save 15% on your first purchase. And by the way, Leap tickets, their Leap into Live, no, not Leap tickets, their camp Crater camp is coming up and they are close to selling out.

[00:41:13] So if you’re wanting to get tickets, make sure you guys go over to Ecamm. I think they have a big banner. It’s amazing. I’ll be speaking there. Liz will be there. So many cool people are gonna be there. Uh, it’s so much fun. Uh, so make sure that you go and, and

[00:41:27] Conor Brown: Paul’s gonna be there. You can learn email.

[00:41:29] Jeff Sieh: well. So yeah, hit him up for those email questions live, at, uh, at the event.

[00:41:33] So, Ecamm dot com slash Jeff. So as we go into this last section, which man this has flown by so quickly, this is a question, I know you get a lot, Paul, but you know, a lot of people listening, they’ve got an email list that they haven’t emailed in months. This was me like a couple years ago, maybe even years.

[00:41:52] Like, what is your step-by-step approach for reviving a ghost list? Ooh. Uh, without triggering a bunch of unsubscribes. So what, what is your ideas? If you need to warm up your list again, if you haven’t done it for a while and you’re, you’ve inspired us to really start hitting email hard.

[00:42:08] Paul Gowder: Again, my, my theme is always being open and honest and talking to your audience, like you’re talking to them, you know, at a restaurant or sitting with them. So if you have a list that you haven’t been active with, that first email needs to be, Hey, thanks for subscribing and just be honest. I know I haven’t sent an email in a few weeks or months, um, and I hope you’re still interested.

[00:42:31] If not, you can click here to unsubscribe or I’m gonna be and just tell ’em, Hey, I’m gonna prune the list soon. And so people who haven’t opened the list, I’m gonna go ahead and remove them. Just be honest with it. People appreciate that. And again, that’s gonna separate you from all these other messages and the AI stuff is that you’re being vulnerable.

[00:42:50] You’re telling them what’s going on, it’s okay. People aren’t looking for you to be perfect. Just just be truthful with them.

[00:42:57] Jeff Sieh: Hmm, that’s a great point. and, and just being like, Hey, I didn’t send an email because. This happened, or like, but I’m really, you know, hold me accountable and I bet you’ll get a ton of replies, which is what you wanna see anyway in that. So, uh, this is a great question from our pal. Rich Watts says, can Paul share his approach on choosing lead magnets and giveaways?

[00:43:19] Is it more about solving a problem, filling a need the subscriber has versus using something that serves your purpose?

[00:43:27] Paul Gowder: Oh, great question, rich. I think the first thing you should do is answer. Questions, or solve problems that your readers have. So I go back to the what to expect at your first powwow. I get so many questions about those, you know, what, what do I wear? What can I bring? What are the rules? So I, I created that sequence.

[00:43:45] The number two question I get on pows.com is. Hey, I, I live in Alabama. Is there a powwow near me? So I have another sequence that’s how to find a powwow near you. And, and we take them through that. So those are the ones that I’m just addressing common questions that I get after you’ve kind of done that and, and for some people, maybe you don’t have enough, kind of feedback to, to do that.

[00:44:07] So then just look at your content and if you are, you know, if you have a ton of content that you’ve written or a podcast about a particular topic, maybe that’s your first email sequence you build. So again, going back to a recipe blogger, if you write a whole bunch of dessert recipes, then maybe desserts is your first kind of email series and you just offer up, Hey, here are my top 10 favorite dessert recipes, and you offer that as your lead magnet.

[00:44:34] and then once you do that and you get some feedback and people start asking like about a technique in your desserts, then maybe you, you fill that need and answer that question with another sequence.

[00:44:44] Jeff Sieh: Hmm. Very good.

[00:44:45] Conor Brown: I also think that that’s a great place to utilize ai, right? Especially when a lot of these lead magnet questions are an answer to a a 1 0 1 question, right? Or an intro question. If we’re the experts in our field and we’re sharing our expertise, sometimes it’s hard for us to go back and put ourselves in the shoes of someone starting out.

[00:45:06] Jeff Sieh: So using AI and being like, what are some questions someone just starting out would have, and that might give you a great place to start creating an email series, creating a lead magnet, all that sort of stuff. so, uh, real quick, Connor, um, on that note, I was just editing a, working on a podcast for Agora Pulse, where Brooke Seltz is gonna be, one is one of the guests, and I’m a little teaser here, but she talks about using AI in a way where you’re gathering those questions. And then creating content from that.

[00:45:34] And that’s one of the things I think AI is really good, not just at putting out, like writing our stuff for us, but analyzing things like taking your, and, and find out what are the best questions, you know, that what are the questions people are asking and then, then what can I create from that? Um, I even used it for this show.

[00:45:52] I actually uploaded our transcript where we talked out before and I, it had our questions that we were gonna do that we didn’t get to. And I said, Hey, figure out which ones we didn’t ask and build on that. And it did, it, it helped me pull these questions together based on stuff that we didn’t have a chance to talk to and that sped up the process.

[00:46:08] So combining things and using AI to help analyze stuff, I think is where the real power of this, these new tools we have, coming through. So, sorry about my soapbox there, but

[00:46:19] Paul Gowder: Yeah. I love that. That’s a great idea.

[00:46:20] Jeff Sieh: you had a question, Connor.

[00:46:21] Conor Brown: You can stand on a soapbox whenever you want. I know it helps you a lot,

[00:46:24] see over the counter,

[00:46:26] right?

[00:46:26] And all that.

[00:46:27] Jeff Sieh: Yeah.

[00:46:27] Conor Brown: When you’re doing a, a reactivation, campaign, Paul, how are you measuring that success? Right? Because again, it goes back to especially when you wanna either get them reengaged or, or uh, uh, start a new list.

[00:46:42] Kickstart an old list, right? We want the people to be on that list that are gonna open our emails and stuff. It’s not just gonna be a one-off and then all of a sudden they’re now re-engaged, but then they go on and don’t open another email for a bunch of months. So how do you measure it? Is it opens, is it replies?

[00:46:57] I know you love replies. Is it clicks? What’s the deeper engagement metrics that you look at when it comes to rein reactivation campaigns?

[00:47:06] Paul Gowder: Yeah, I, I think you, you need to be a, a little more, Patient when you are trying to reactivate a list and you, and you have, uh, something that’s been sitting dormant. So I don’t think you need to be looking at open rates. You definitely don’t need to be looking at click through rates or anything like that.

[00:47:20] I think the more important op, you know, thing is we have replies and you kind, I’ve said that before, but also it’s when you start reactivating that list, it’s. I wanna see unsubscribes and I wanna see that people are getting off the list that maybe don’t want the content anymore. That’s, I’m okay with that, and that’s good, but then I’m also gonna look at the open rates of the third and fourth email I send to them.

[00:47:45] Not one or two, right? Because again, you’re, you’re warming something up. But if people have stuck around and they’re still opening after three in four emails, that’s, that’s the important metric because then you know that you actually have people that want your messaging. And, and so that’s what you need to look at and, and you got to be patient with that.

[00:48:02] Your open rate on that first email you send is gonna be, it’s gonna be terrible. So don’t even measure success by that. Don’t even look at it. let’s just, Hey, if you get, you know, if you get anybody to open that first email, then it’s a win.

[00:48:14] Jeff Sieh: Hmm, great point. So this is a great final question from our friend Ralph. And he says, what do you think about buying email list or to, to get to your email list growing? The issue is that if you have a low engagement at the start, the leads aren’t react, aren’t reaching many people. So what are your thoughts about buying email list, Paul?

[00:48:36] Paul Gowder: I am not a fan, because they, you don’t know how it was collected. You don’t know how warm that list is or anything like that. I mean, maybe if they give it to you really cheap, maybe, but, so I would do it with a couple of caveats. One, if I bought a list, I would probably not put it into. My main kit account, I may even create a separate test kit account because again, we don’t wanna hurt our deliverability and send some messages to that list.

[00:49:05] Trying to get them into my main account, that would be one way to do it. I think a better use if you’re, if you’re willing to put some money behind it. I think a better use is using Facebook lead ads. They’re extremely inexpensive and it, it’s people opting you. You get them opting directly into your email list by giving them, they give you their email and, and asked to be put into.

[00:49:28] your, your newsletter. I, I’m, I’m getting email subscribers for 10 and 12 cents a piece. so spend a couple of dollars a week on that. I think that’s a better use of funds. and you can, you know, build your lead magnets and, and put your sequences in that. I, I think that’s a better way. I, I, I’m just really cautious about deliverability and if, you know, if you buy a 10,000 person email list, you send it out and you get a 10% deliverability, that’s really gonna hurt you.

[00:49:54] And it, it is, if you get flagged by Google or Yahoo, uh, it is hard to recover from that. So I just be really careful of, of doing that.

[00:50:02] Conor Brown: It’s hard to recover from that for your domain, not if you switch to another account your domain. So if you’re using the same at whatever domain, whether you’re sending from one kid account or another kid account, or another, you know, marketing tool that, uh, goes with you, it’s like your credit score, right?

[00:50:20] You can’t just switch a bank and all of a sudden it starts over. No. So that’s why you have to be super, super, super careful about that.

[00:50:26] Paul Gowder: Yeah, great point. Yeah, make sure you send in it from something, completely different.

[00:50:30] Jeff Sieh: on that note about the lead ads from Facebook, and Ralph had a question too. And the the way to can you is that when you’re going from your learn more about powwows, what, what is the actual thing they’re getting when they sign up for when you, they, when the lead ad comes up in front of them, what, what is that for?

[00:50:48] Paul Gowder: The one I’m running right now is find a powwow near you. Find a powwow in your state? I, yeah. I use a couple of different, texts, you know, find a powwow. I actually have one running that’s, delivered just to like, California, Washington, Nevada area, and it’s find powwows in California so that I’m putting them in that li that segment or sequence that is gonna show them powwows by state and kind of in your area.

[00:51:11] because again, that’s one of the most common questions. So that’s a really easy, if they see a, um, yeah, I’m using video as the, the ad or some of the powwow images, and then it’s just, Hey, do you wanna find a powwow near you, ready to go to your first powwow or ready to go to a find more in your local area?

[00:51:28] It’s a really easy click. And once they click that, it asks them for their email address, which Facebook automatically fills out. They click a button, they’re, they’re put into kit, and then they get that email sequence.

[00:51:39] Jeff Sieh: Awesome. Yeah, I, I need to play with that a little bit more. So this is a great follow-up question. This is, I swear is the last one, Paul. uh, this is Rich Graham again says, for an e-commerce business, what are your opinion, what’s your opinions on auto adding buyers to my marketing list? I know you sell products, and so if somebody buys a product who’s not on your list, you just automatically dump ’em into your main list.

[00:51:59] How do you handle that?

[00:52:01] Paul Gowder: Yes. And in the, you can put in your transaction, you know that hey, you, you, you are being subscribed as, as a customer, right? And I do. So here’s where I break from using Kit all the time for my e-commerce platform. I am using, Klaviyo for that because it, it, as of right now, kit’s doing some things that are getting better, but as of right now, it does a better job of integrating with Shopify.

[00:52:25] Um, and yes, it has built in and, and it has languages in there. Like if you buy, you’ve now been added to this, to this email newsletter,

[00:52:34] Jeff Sieh: Gotcha. And you need to make an easy way to, for them to opt out. You can’t just like, yeah, that’s just kind of the canned spam act and all that. Alright, this has been, once again, amazing. Paul is the guy when it comes to email, you ever have a chance to take one of his courses or hear him speak or any of that stuff.

[00:52:50] If you need, if you need consulting, uh, on your email list, there’s a bunch of questions today that came through. If you wanna like have a one-on-one with Paul, he will do that for you. So, uh, paul gower.com for you guys who are listening on the podcast. But Paul, what you got going on? What else? you know, where can people find you at?

[00:53:06] the floor is yours.

[00:53:07] Paul Gowder: Thanks. If you are interested in going to your first pow, if you wanna find a powwow near you, powwows.com/powwows 1 0 1, I’ll get you all that information. Everybody should go. It is a complete cultural immersion and it’s open to the public. Two, if you are looking to figure out ways to engage your community, to grow your community and, and, you know, figure out a way to, to build that life you want through, that side hustle or that business you’re starting, I’d love to help you.

[00:53:32] Please come over to paul gatter.com and I have a couple of different ways you can interact with me or just send me an email, paul@powells.com. I’d love to talk and see how we can get your business on that next level.

[00:53:42] Jeff Sieh: Awesome. This has been a great show and by the way, it’s the amazing Unsinkable Connor Brown and we actually, if you guys came in late, we have a theme song from Connor. Now I,

[00:53:49]

[00:54:05] Jeff Sieh: there you go. So where can people find the amazing unsinkable Connor Brown?

[00:54:08] Conor Brown: bow down to me. That’s my WWE entrance song. I’ve, uh, made that official. Here’s one thing I have a big ask for everyone. Go follow me on at Vacation Kingdoms and at Theme Park, happy Hour on Instagram. I’ve been inspired by the new book Lean Learning by Pat Flynn. So for 60 days, I’m gonna post one short form, piece of content, video content a day on those platforms.

[00:54:34] I’m gonna see what happens, but I’m committing to it for 60 days. So go follow me at Vacation Kingdoms at Theme Park. Happy hour. Both of those are on Instagram, TikTok, you can find it. All that stuff.

[00:54:46] Jeff Sieh: so our friend Rich watches this. That is fantastic. So I’m thinking he’s talking about this theme song. So, yes. thank you guys so much for watching. Thank you, Dustin, at Magi, which is a great, great tool. Everybody should check that out. Rich, for all the great questions. Uh, Ralph, for your questions as well.

[00:55:01] Everybody who popped in, but mostly Disney, all you guys, we wouldn’t be able to do the show without you and of, of course, our amazing sponsors over at Ecamm. Find out more about them at Ecamm dot com. Slash Jeff. And with that, we’ll see you guys. we won’t be here. Well, we may, I may have a recording for you to watch about Midjourney, but uh, we will see you guys next time.

[00:55:18] Thank you so much for watching. We’ll see you later. Bye everybody.