Building a loyal, die-hard customer base is critical to growing your business. Want to know how to make it happen?

For this week’s Social Media News Live! Jeff and Grace are joined by Doc Rock from Ecamm to talk about the power of building an online community around your business. Find out how to build a community from zero, what platforms to explore, and what hurdles to avoid!


[00:00:00] Jeff Sieh: Welcome to Social Media News Live I’m Jeff Sieh and you’re not.

[00:00:04] Grace Duffy: And I’m Grace Duffy. And this is a show that keeps you up to date on what’s happening in the world of social

[00:00:09] Jeff Sieh: media. Today, we are joined by doc rock, and we’re going to be talking about the power of building an online community around your business.

[00:00:17] An organization and we’re going to explore why building an online community is the number one way to create a highly valuable brand loyalty with your customers. We’re going to be sharing tips on building a community from zero. What platforms to explore and what hurdles to avoid. And also we’re going to go in depth into fostering a meaningful, positive and engaged group for everyone.

[00:00:40] Doc, thank you so much, my friend for being here. Thank you.

[00:00:44] Doc Rock: Thank you.

[00:00:45] Jeff Sieh: Yeah. So as we say, yeah, so if you guys don’t know who doc rock. He is a thinker, a creator, a maker, a YouTuber, a trainer, a speaker, a podcaster moderator designer, a butcher, a baker candlestick maker. He does a whole bunch of things. He is amazing.

[00:01:04] He is also the community manager at e-com and most recently, doc rock founded the let’s get live community, which has helped provide a rapidly expanding platform for people to help one another learn and grow together. So this, so he knows community. So this is going to be so exciting. Make sure you ask your comments as we’re going today.

[00:01:23] Cause this is going to be a jam packed, filled show with so much information. So I’m excited for today.

[00:01:30] Grace Duffy: So today’s topic is going to be on community. Doc, tell us about your community. Tell us about this. Let’s get live community. And is it open to anyone to join? How do we find it? Tell us.

[00:01:41] Doc Rock: Okay. So my community is pretty funny.

[00:01:44] Last year when I first decided I was going to dive back into live streaming, I’ve been live streaming for quite a while. Like pretty much predate some of the most popular services. And I was like, I guess the thing that everyone’s doing is making Facebook groups. I am not a super fan of Facebook and not for the same reasons.

[00:02:05] Most people would think it was just, it’s boring to me. And it’s always cloogy, but I was like, according to what I’m supposed to do, I need to make a Facebook group. So I made a Facebook group and I invited my lawyer. It turns out he was one of my friends then I know, I need better friends.

[00:02:23] And then like a couple other people in my brother. So there’s five of us in the community for about maybe four or five months. Just like whatever did it, because you had to I was doing a live stream and then a friend of ours, our mutual friend, Dinah Gladney and my buddy India Delgado they’re on the stream.

[00:02:45] And they were like, Hey guys, I just found out that doc had this Facebook page. That’s supposed to be for the let’s get live community and everybody’s parking their bikes over there. So let’s go, man. Two seconds later, I went from the five of us to 300 of us. And now there’s about 700 of us. And I was like, man, what the heck?

[00:03:07] So it was a complete accident, although. I should have done it on purpose earlier. I should have made it a thing to get people going earlier, but it was funny. So I always tease Diane in India for snitching on my private boys’ club. House doors got kicked in. The women run the show. Now all of his men died in the corner and just be like, yes, whatever you guys want.

[00:03:29] Yes. So yeah, that’s what happened.

[00:03:31] Grace Duffy: I love that story. I love that story because how many of us have just stumbled into something awesome. We’re going to jump into that later in the show. We’re going to talk more in depth about that, but I love that because I ruined Jeff’s boys club by being there.

[00:03:44] Jeff Sieh: Oh, it was a boys club at all. So I want to, since we’re talking about community, I want to give some shout outs to some of our community. We’ve got Sabrina who is always here, Sabrina. Thank you so much. And she always started, hi me Sabrina. Hi Sabrina. It’s me, Jeff. We’ve got Joseph Morris in the house and he says hi from Philadelphia and my friend peg Fitzpatrick, who I cast you talk about when Darcie was talking about live streaming from the beginning, we used live streaming.

[00:04:09] In Googleplex when it first got stuck. The wild west. Let’s see. Plus Google plus. So I would shop maker. Yeah. Somebody watch it. I think my my carving class and then Michelle Mitchell dong that says Aloha. He is another

[00:04:27] Doc Rock: Hawaii. No, that’s not what he said. Jeff, you said a little hot

[00:04:30] Jeff Sieh: you’ll see.

[00:04:31] I wasn’t going to do that at all. So I’m glad you did.

[00:04:35] Grace Duffy: We don’t let Jeff

[00:04:36] Jeff Sieh: say things. That’s right. I will mispronounce everything.

[00:04:40] Doc Rock: I’m teasing. I live here. So of course I know how to say that. So Mitch is on a different island for me though, but we have the coconuts with the long string and I’m like, yo Mitch.

[00:04:50] Jeff Sieh: Yeah. He’s amazing YouTuber as well. And somebody I’m not sure who but said happy 5:00 AM yet. He did get up early for us. So give him some shout out there. Anyway, so yes, Google Hangouts plus. Yes peg, we, we were doing it back in the day. So speaking about community before we get too far, I wanted to make sure you guys know about, and doc’s going to be there.

[00:05:12] I don’t know how many you’re doing, but it’s the Leap Into Live Streaming Bootcamp. I know doc beforehand was getting some stuff ready coming up. September 13th through 16, it is free for you guys to go to Leap Into Live dot com and sign up there. There is a paid option that has a lot of extra goodies.

[00:05:29] So I want you guys to make sure you guys check that out, but go to Leap Into Live dot com. Look at all these people. We’ve got Leslie, Samuel, Stephanie loo pat Flynn, my that other hairy guy. Jeff’s going to be there. So it’s going to be amazing. This is just the tip of the iceberg. A ton of great speakers, but doc, talk about this a little bit.

[00:05:46] You’re behind the scenes. What’s going on there. Oh my

[00:05:48] Doc Rock: goodness. Leap is amazing. Okay. So for me last year, this was super funny. Last year. When I got into E cam, I was like doing what, any good person who buys, software as a service. What do you do? You’re like, I really like this.

[00:06:02] This is dope. Let me start combing AppSumo in the webs and all the places to see if there’s any cool, special discount codes, something you just do. Anyway. So I bumped into this web page called leaped and the live, and I was like, okay, this looks pretty cool. I was looking at people. I saw this lady, Stephanie didn’t know her from Steve yet.

[00:06:20] I saw a bunch of other friends that I knew and I was like, Hey, I’m going to go check out this conference. At the end of Leap. I was so blown away. I had learned so much, again, I come from broadcasts. I come from TV, radio, right. Nightclub DJ’s. So like I had all of the basic skills of how to turn on my camera and look cute.

[00:06:40] Talking, not bore people. I had that part covered, but I knew nothing about again, making the Facebook group, email marketing, chap, Kelly, what? Oh, Kelly with the chat bot marketing thing like that. I was like, oh, by the time I left Leap, yo, my head was well exploded. And I was like, I love this.

[00:06:59] This is it. I am going to be. So I made this crazy prediction in the Leap Into Live Streaming Facebook group last year, next year, I’ll be speaking at one of these things who knew I’d end up working at ECAP and then I’m being held hostage for a week. Like Katie I’m joking, but yeah, it’s crazy. So you can learn so much more than you think.

[00:07:22] It’s not, no, my topics are on gear because I’m a nerd, but it’s almost morning gear and lights and mikes and all of that stuff like running a dope show, unless you have a, Grace requires a lot of things to know. And luckily you don’t know anything. So you got grades, so that’s right. Grace is

[00:07:39] Jeff Sieh: the one who does it.

[00:07:40] Yeah. Amazing. Yeah. So make sure you guys go because seriously, this is just the chip. This is just not this there’s. I don’t know how many speakers are, but there are a lot of great speakers. A lot of topics from podcasting to how to use the script to gear like Doug was saying. So make sure you guys go check that out at Leap, Into Live dot com.

[00:08:00] And you won’t be sorry, really. I learned stuff every year just by, sneaking around and watching all the stuff in the backend well,

[00:08:06] Doc Rock: yeah, and even the cool part is hanging out in a group with a bunch of other people that are doing what you’re doing. Like you just learn stuff and you’re getting access to these fantastic creators.

[00:08:16] Who’ve been doing this for minutes. Some of them running highly successful business and everybody’s so accessible. I bet if I remember correctly last count as well, over 30 speakers.

[00:08:25] Jeff Sieh: Yeah. There’s a lot. So it’s going to be fun Leap Into Live dot com. Go check that out. And yeah, Mitch says that’s a good group watching over on YouTube.

[00:08:33] I don’t know if this is efficient, is this the official hashtag, but whatever it is, it’s cool. Let’s get leaping. I like it, but I don’t think it is, but that’s funny leap over there, leaping over to the Leap Into Live dot com and check it out. So yeah, everyone’s amazed. You must be a. I stay up late a lot.

[00:08:50] Cause they say, wow, he’s up early. So people are amazed how early you’re up.

[00:08:55] Doc Rock: I seems like I stay relate to them because when I’m streaming into the e-com group at what is like 1:00 AM their time, it’s only five something here. So that’s why. Gotcha.

[00:09:07] Jeff Sieh: Gotcha. All right. So let’s jump into this community because this is a big thing.

[00:09:13] Yeah because we we’ve had all this information and a lot of reports have been done on community, but grace let’s go ahead and kick that off. Some of the stuff that you had cause you run the show, like we’ve talked about this entire time. Yeah. Yes.

[00:09:26] Grace Duffy: The topic of the day is how to build a highly valuable, highly valued brand loyalty with building the sense of community.

[00:09:34] So this came out of an an article we saw on entrepreneur magazine. It was the five ways to build highly valuable brand loyalty. And number one on that list of building that diehard fan base to help you elevate your brand was building an online community. They said that most sales occurring online today are online of course, sorry.

[00:09:56] And then this helps create that seamless bridge. I cut tongue tied there for a minute and I got creates a seamless bridge. So having this community online. Creates a seamless bridge to buying things online. So before we get started wanting to set the groundwork here of doc, what is your advice around companies looking to build this sense of community around a brand much like you’re doing over that?

[00:10:19] ECAT much like I’m trying to do over here on Reese stream and how do we get started and what do we need to do to create a successful, engaged, meaningful community for our fans and friends and that, as you mentioned, your lawyer.

How Can We Build an Engaged Community Around Our Business?

[00:10:35] Doc Rock: Okay. So it turns out that, we, humans by nature are just communal anyway, right?

[00:10:41] We’re extremely tribal things like that. So one of the advantages of having a community is it gives you a chance to…okay say depending on the type of company that you. are You let the people in and you let them feel like they are part of the company as well. You’re not really hiring a bunch of employees, but you kinda sorta are because if your community is thriving is moving, it’s engaging and people are enjoying each other, having a good, time.

[00:11:10] That’s where they want to be. So when people feel for you like that, what do they do more than anything else they want to tell everybody why you too should become a member of this community. And it’s funny because people get twisted, been out of shape, upside down, and backwards over these things.

[00:11:27] And when they say, I don’t really understand this community thing. what do you do? And I’m like, okay, I’m going to give you two right off the top of the bat. And, actually three I’m a card carrying member of the red Sox nation. We don’t play. I am a card carrying member of Raider nation. We are the world’s famous largest fan base ever We are Number one, sorry, the 12th Man in Seattle sorry, Cowgirls whatever. And I am a card carrying member of Manchester, United army. We are global. Why do you understand that? But you don’t understand making a community for your brand. I just named three top global brands that have massive communities that when we see each other in the street, we give each other a nod It’s no different than that. It really is no different than that.

[00:12:16] Jeff Sieh: That’s a good point. So it’s interesting because I fi five years ago bought a Jeep and there’s a whole community around the Jeep and there’s a thing called a Jeep wave cause I used to ride motorcycles and there’s always the, the wave that motorcycles when they would pass.

[00:12:31] And I did not know there was the Jeep wave and I’m like, why aren’t people of these people waving at me. And it’s a built-in community that like these are rabid fans of Jeeps. It doesn’t matter how old it is, how new it is. It’s the Jeep wave. And if you don’t do the GLA, you’re a jerk.

[00:12:46] Doc Rock: Yes. Yes. People will get, literally get mad at you if you don’t do it.

[00:12:50] And it is a hundred percent true. It is one of those things. And then, so we’ve built these things around myriad products that we have in our own homes. You create that level of advocacy and that level of fandom around your product. You instantly, when they will help you grow your product. That’s, that’s Seth Godin.

[00:13:11] One-on-one, building, you’re building your advocates.

[00:13:15] Jeff Sieh: So I eat Kam. I don’t know if this was you, but I don’t think so because I didn’t see your typing. So true. Jeep waives for the win. Yes, he cam live. It’s very true. I love my Jeep. I will never not have a Jeep from now. So one of the questions I know we wanted to, you talked about this car.

[00:13:34] Came very organic. It was like five people. And then people kicked in, people gave away your secret and also jumped in. And I would consider that a successful group because people wanted to be a part of it. So what do you need to create a successful Jew? You don’t have a big, let’s say you don’t have a big brand, like GM.

[00:13:55] You’re just like, I have this really cool company. I do this really cool service. What does it take to create a successful engaged group?

What’s the Advantage of Going Live?

[00:14:05] Doc Rock: Okay. So one thing that you’re doing that a lot of companies aren’t doing right now is you’re being live. And I don’t say that flippantly. Yes, I worked for ECAP and yes, grade’s works at restream and yes, we want you to go live.

[00:14:16] No, it’s more than just that the advantage of going live is you get real time communication with your people, right? You give them an opportunity to meet members of your, say your company, even if it’s only a one-person show. And they get to know who the person is behind the brand, right? You’re not just a logo.

[00:14:36] You’re not just a name. You’re not just a business card. You’re able to engage with them on a regular basis. So for me, I was doing my live streams and I became known as a person who not only knew all of this nerd stuff. Couldn’t wait to tell you how to be a nerd, too. So I was known for sharing everything.

[00:14:54] I knew about new users to the Mac about livestream, about cameras, lights, mikes, whatever, helping you solve problems. My buddy, Tom buck. Was well-known for a road castor pro when Rockcastle pro came out, he had some of the best videos everybody was getting into live. Last year, everybody was wanting, buttons that they could press in to do cool stuff or record podcasts like you’re doing now.

[00:15:17] And it became a known quantity to go to Tom’s page and then see what he was doing. So for him, I was like, bro, your channel’s big, everybody knows who you are, it’d be dope is if you were like live streaming around this stuff and he goes, yeah, we just started this live stream for our podcast.

[00:15:33] And so we all started hanging out there and it just becomes a thing. So life can really help you because it allows you to chance to have real time communication with the people who really do like your brand and even those who are on the fence, new customers will come to a live and get answers to questions right away, not through email.

[00:15:54] And it’s like being in the store. So at a situation where stores are harder to go to, maybe this is it. This is literally the best way to.

[00:16:03] Jeff Sieh: Yeah. So it’s interesting. You say that because we are going also going live over on Amazon, live with this show, and it’s amazing just the amount of people over there.

[00:16:12] And we’re, when you talk about gear and building a community over there, and we talked about this with deal caster. So if you miss that episode, go back and find Chris and Jim, those are amazing assets but the way that he explained it, that there’s no other place, it’s a big mall. And you’re like doing a demo in the mall.

[00:16:30] Remember that? Does anybody remember like the ShamWow in the mall? I do. I’m old but it’s the same thing. You’re doing demos in the mall and live video, hit so many, so many of those buttons that you just talked about, it’s and it’s a global audience. That’s what people don’t understand what the business, you’re not.

[00:16:48] I’m in Longview, Texas. And I can reach all these people. My wife doesn’t know what I do really understand it, but I can reach all these people and have a business by going live. And yeah, it’s, it’s a. I’m very sold on live video for community. So I’m sorry. Great. So you’re going to say something and I cut you off again, but

[00:17:06] Grace Duffy: sorry.

[00:17:06] No, I was just going to, I was going to ask doc, this is I’m dying to ask you this. What, excuse me, what do you think it takes? Excuse me? What do you think it takes to be a successful community manager? What skills, what knowledge and how do you go by how go about accessing this? Because I see a lot of job postings there for community manager and I think for a lot of people, what does that even mean to anyone outside of like our world?

What Does It Take To Be a Successful Community Manager?

[00:17:32] Doc Rock: If you were a natural. I want to change the terminology for this particular one, because I think it does require a little bit of both. If you’re a natural ambivert, you are perfect for community manager. And what I mean that sometimes the fully extrovert people might be a little bit, oh, I can’t believe I’m going to pot kettle.

[00:17:53] This might be a little bit over the top for the people that, a little bit more subtle, more subdued, right? If you’re an introvert, you’re going to have a hard time because you’re busy trying to hold things to the vest, whatever, so that is of being Amie. Vert is you can adjust accordingly to who you’re talking to.

[00:18:11] So that way you can speak the language that they speak. The advantage of being Amie vert is I can take the person who I know is You’re kind almost there. I can pull you out of the shadow and be like, come on. We’re going to be out here and play, come on, I’ll hold your hand. And then you’ll get them with you.

[00:18:28] And then you can take the extroverts who are like jumping them. And I was giving me like, yo, calm down. Now let’s pump the brakes a little bit. And then you get everybody working in the same thing. So we become balancers if you will. And I think that does help out it absolute light if you’re a natural people person, if you’re curious, if you’re just bone rock solid, curious, where you can actually take a curious interest in what your community members are doing and conversating with them on a level where you want to know more about what they’re doing, they will automatically be like no one from a company like such has ever came to me like that and was caring about what I was doing.

[00:19:10] They just wanted to make sure that my software experience was okay. We have, we, you can’t fam is not a name that we just made. What we did is make it up. But if it is real, that is the real, like corporate culture, as weird to say corporate culture when there’s only nine of us, but I’m just using, whereas people understand it is.

[00:19:29] Yeah, it is a real thing, right? We are very much eCab fam and our guys are starting to go out and find ways to meet each other and meet space. That’ll happen a lot. That’s not a thing, when I was working at apple, that was the thing. We had Mac users, groups, and everybody would get together.

[00:19:48] And, we were the odd man out at one point. So we would, circle around and build a whole entire communities around it. When the iPad and the iPhone first came out, we had users group now, not so much because everybody has one. I think that’s the thing is, especially when you’re small, you should be doing it right away.

[00:20:06] You only need a hundred. If you get a hundred solid people in your community, you have 10 next your whole entire marketing just by having them.

[00:20:17] Jeff Sieh: Yeah. So I wanted to bring up some comments. Sabrina goes, I brought, I bought a ShamWow from my demo and Kmart, so see it works. And then she also says exactly, doc, I’m a community manager and I’m amazing there.

[00:20:31] I said it, I am a balancer. I know you’re amazing Sabrina, so yeah, way to go. So it’s very interesting. So I want to talk about, so we’ve talked about, the importance of community and you just happened organically and it’s a great way to connect and we only need a hundred people, but here’s the question.

[00:20:48] I know a lot of people ask, okay, how do you monetize a group? Or do you need to

How Do You Monetize Your Community?

[00:20:53] Doc Rock: I just know if you need to play, it’s automatic. Okay. Here’s the funny thing. One thing that I would say that’s cool about being a community manager. If it’s something that you feel you’re into and you want to possibly say, get a career in community management, I just realized I should make a group for community managers.

[00:21:10] So Sabrina and I could get together with Patty and talk smack with people. Okay, Betty, that’s my homie Manchester United this way. I had the advantage. I know Katie’s laughing at my corporate culture comment. I had the advantage of having my community happened first and from building a community.

[00:21:34] And, having, I guess the folks with me came in my community and watching me grow that, and then seeing how I responded to the e-com community. Just always being helpful, being there, answering questions and you know, trying to support the community, things like that. That turned into, Hey, why don’t you come and just run the communities for us so we can focus on making the software cooler.

[00:21:57] So that happens. That’s one way to monetize it. Believe it or not, you can get hired by somebody. But the other thing, my community members, I was doing a one-on-one coaching call with one of the buddies in my group DJ strict, also speaking at life. And he was like, dude, you need to set up your your patriotic, buy me a coffee page or something and you to do it in like the next 24 hours.

[00:22:21] And I’m like why? And he goes, because you’re giving all this value and people want to find a way to give back. And it just, we feel bad. Like we’re just always taking stuff. So you have to do this. And I was like, I don’t really want to, I don’t want to be one of those, um, right. Hustlers coaches.

[00:22:38] I was trying to say that I was going to say another word and I had to be nice cause prices here. And I was like, I just don’t want to be one of those guys out there. Like, oh, I’ll tell you this, but it’s in my course. And I’m like, yeah, that’s not. Yeah. I’m going to tell you live anyway, even if it is in my course.

[00:22:57] Because of course it’s there just, you can get it at one time, but I’m not going to hold back information behind some kind of paywall. I just, I don’t really like that because I can go look for everything in your course, online myself and get it. There’s nothing that you have in your course that I don’t already know.

[00:23:10] And that’s that’s for almost anybody unless you’re teaching neurosurgery. And you’re not Christopher Dutch. Yeah, it’s, it’s out there. So don’t hide behind that. Like I was putting it all out there. I was giving it all the way they made me. So that’s how you monetize start by giving value first and keep giving value until they ask you.

[00:23:32] You don’t have to go out of the gate and do it right away. Now buy me a coffee does make it simple for you to have like simple donations and tips kind of thing. You could just make a PayPal thing for tips. And then they’ll come automatically if you’re giving good value, but if you go out there and be like, Hey, buy my stuff, and make a song right.

[00:23:51] No, one’s going to buy that. It doesn’t work. And then you’ll be walking around complaining you know, Kajabi is horrible. I didn’t sell any courses, blah, blah, blah. And it’s because you didn’t give value first.

[00:24:01] Jeff Sieh: I think a lot of people are scared of giving value. Like when firstly, when they’re starting out.

[00:24:06] Cause they’re like, I remember when I first started, I was like, I was worried about the competitors were going to take it or I wouldn’t look as good and that whole thing. But one of the things that Jay Baer said, just because somebody has the ingredients, it doesn’t make them a chef. And I thought that was really good because to be honest, anything that I’ve ever sold before, you could probably find in one of my podcasts or in my, one of my lives or anything like that, but people will pay for have that packaged up and together.

[00:24:33] And so there’s nothing wrong with that. It’s but I totally agree with what you’re saying is that it’s not, you don’t come out selling because people are tired of them. I think they really, yeah.

Does Competition Matter When Building a Community?

[00:24:44] Doc Rock: I love the people that hold it hidden. Sorry. I love the people that hold it hidden because the more they hold the hidden, the better it is for those of us, we’ll put it out there straight up because it already exists.

[00:24:54] And again, people are like, oh, some of my competition, your competition already knows what you’re doing. You don’t have no one has any secret sauce anymore. We’ve been around for a long time. Everything is out there. So even when you found that you probably found it online, hidden somewhere and then turned around and tried to sell it, out in the open it, trust me, unless you literally just made up something, which right now, nothing new under the sun that.

[00:25:17] So even half the vintage on and see it on TV and stuff like that is bought at a trade show in China called the mega show or the Canton fair. So even the cooler inventions on the infomercials say they bought it from somebody at a factory and this got an exclusive racist.

[00:25:35] Jeff Sieh: And plus if you find a neurosurgeon and he’s teaching it on a live show, it’s probably not the best neurosurgeon.

[00:25:41] I’m just guessing I would steer clear, important health, safety tip there just for free. See, I’m always giving information, so great

[00:25:50] Grace Duffy: giving value, always given jobs. Okay. I’m going to build on that question and I’m going to jump ahead a little bit here. You know, there’s private groups and there’s public groups, and sometimes I find private groups tend to be more productive if there’s some kind of level of barrier of entry.

[00:26:08] I know we’re not really into Facebook groups, but like those questionnaires, right? Do you promise to follow these rules? Buried there. So do you think that, do you favor more private groups versus something that’s public and open and a little bit out of control? Or do you think it’s better to have that public group, but just putting it all out there, as you’re saying, and not creating barriers for people

Should I Create a Public or Private Community?

[00:26:29] Doc Rock: I created public at first, I immediately switched it to private because it’s safer for my users, period.

[00:26:35] It wasn’t about me. I could care less. It was for them. Um, you know, there’s just weird people that come into groups, they wreak havoc. I have people from all over the world. I want to make sure that everyone is safe. I’m not worried about someone running up, on me and doing something or whatever like that.

[00:26:53] Um, I’m, ex-soldier, I’m six foot, two 50 highly skilled and, run up, get done up kind of person. So I was like, I wanted to make them protected. So I think that’s important, but also agree with you. Here’s the thing when that little bit of barriers there, and people are willing to fill out that information.

[00:27:11] You are setting a tone for you’re going to come in and be communal, right? I think one thing that goes wrong with communities, and this is a lot to do with community managers. If you don’t give people a chance to be active and be communal, you will get just only self promotion. You will get people that come in and don’t really say anything.

[00:27:31] They just sit around and be wallflowers. So the key you mentioned way back in the beginning is it does have to be engaging. You can’t just build a group. I have been in groups where there’s literally a hundred thousand people in there, and I get more activity in my tiny little group than in a group with over a hundred thousand people.

[00:27:50] Why? Because no, one’s there. Making the environment like that. You’ve been to large parties where no one’s moving. And then you’ve been to small little shindigs and, they’re sort on the ground, boots all up. Stetson’s crooked, everybody’s sweating beer in hand. Everyone’s having a good time. So just because the community’s large, doesn’t make it engaging.

[00:28:10] You have to actually do some stuff. And I think the advantage of that private bit is people have already proven that they’re willing to come in and be nice.

[00:28:21] Jeff Sieh: You just described my backyard tonight. So with my Stetson hat and beer in hand

[00:28:28] cakes, bro.

[00:28:29] Jeff Sieh: So that brings up a question kind of a follow-up one and the reason I haven’t started a group, cause I’ve had people ask before or a community or whatever is like the time involved.

[00:28:41] That’s what scares me, and I, I, cause I love doing lives. I love talking to people, but yeah. How much hands-on am I going to have to do now? I’ve been in groups and communities where they’re almost self-regulating they do a really good job policing themselves. If there’s inappropriate stuff, they jump on those people and take care of it.

[00:28:59] But how do you balance the time that you’re spending in the group from actually getting work done that you need to get done? I know you’re getting paid to be in that group, but you know, if you weren’t I guess this is your own group, so it doesn’t matter. But how do you balance time, I guess is the question,

How Much Time Should I Spend on Building Community?

[00:29:14] Doc Rock: You know, everyone’s always talking about this, how to balance time thing and I quite don’t understand it and I, again, Hey, your Molly’s may vary.

[00:29:23] I don’t understand how everyone has such a hard time doing something that they absolutely love, right? If, again, if your goal is, I just want to open there so I can make money. You’re done. Sorry. You might as well, keep watching the, hopefully have us beat you out of that, but no, that doesn’t work.

[00:29:40] Okay. It just doesn’t work. It’s never worked. It’s never going to work. It’s not right. The people that have got it to work is extremely short-lived. And then within no time it’s over. So don’t do that. Like you, you have to come in and give value. So here’s the advantage. If you’re coming in and you’re giving value, doing your thing, there will be automatic people that stand up that you see right away and you go, what this person can help me because they actually are like little mini means not to be, stealing a terminology, but put them as moderator right away.

[00:30:15] And I think a lot of the guys, again, because people will be busy, squeezing, holding onto their secret stuff. They don’t generate moderators, change the game. They handle it. They do a lot of that heavy lifting for you. Then that gives you the time to come up with things and activities and things that your group can do in order to help it remain more engaging.

[00:30:37] So you should pick a moderator. Why right away when I’m coaching my livestreaming people, I’m like how many people come to your lives right now? And they’re like, oh right now I’m brand new, about five. I’m like, cool. Do you have a moderator? And they’re like, no, there’s only five of us. I’m like somebody in that five is already shiny.

[00:30:53] Oh yeah. Wrench them from day one. You got to build your moderators right away because they will help you and get a kick out of helping you and sometimes run their own stuff. I did not. When I created the vlog MIS challenge, last year for my community, I did an event log in this, but starting to do it from my group.

[00:31:15] It was Lim uh, DJ streak, and one of the other people that said, Hey, you know what? Let’s just have everybody come in at a certain time and start showing their videos. And we’ll do Siskel and Ebert on everyone’s face. I wasn’t even there. I pull up the group, what the heck are these guys doing?

[00:31:33] And it was like, everyone was enjoying it, having a good time, cracking jokes with each other and teasing people for the way they look cross eyed on camera. And it grew, it became a nightly thing. So during the challenges, they were doing a nightly critique session and everybody could not wait for the critique session.

[00:31:53] And I was like, I didn’t even do that. They did that. And I was like, I should have done that. I was like, yeah, that was my idea. So it’s th they will really help you. I can’t explain it anymore. And again you set the tone and the culture for your group. So I’m reading the comment from Dustin here that say he had a group of over a thousand active members and monetizations is not automatic.

[00:32:16] And that’s because the tone wasn’t set, you set the tone. There’s I can probably help you. There’s something going on in your group. That’s not automatically activated. And it might be the group culture and it might be hard to shift the group culture if it’s already set up as a freebie take, take situation, but that doesn’t happen in my community.

[00:32:35] Like they all support each other, they all bites other stuff, like, yeah, it was hard to, it’s kinda hard to

[00:32:40] Jeff Sieh: explain, interesting. So I want to bring up some, uh, Ian says I’m with you, Jeff at the time is scary. I think I, a community manager is what I’m going to do, so he’s gonna take it to the next level.

[00:32:53] And he goes, I love communities, but I think it’s easy to feel overwhelmed. Totally get that.

[00:32:58] Doc Rock: Yeah. I don’t use that word. And you know that about me. I don’t allow anyone in my group to use that word because that word is controlling. And do you know, I love you and you work hard, never use the old word.

[00:33:10] I never, I don’t even say it myself. I wouldn’t allow my friends to say that. You know why? Because we’ve been trained to absorb that word and use it for anything that has a slight as a bit of difficulty. I live in an. On the big island where miss lives, when the volcano erupted for 180 days and was burning down half the island and taking out people’s home, overwhelming, a lot of work to do for your community.

[00:33:33] You don’t get to put those in the same sentence. So I don’t let people use that word because we attach it to things that are slightly challenging, but it’s not a tsunami in Japan or earthquake in Haiti or a global, sneeze fast for all year and a half. Those are overwhelming. You don’t get to use that for something as simple as I got a lot of stuff to do, I take that away from my people.

[00:33:55] Jeff Sieh: So it’s perspective is what you’re saying. Yeah.

[00:33:57] It’s

[00:33:57] Doc Rock: perspective. It’s perspective and yes, it is a lot of stuff. Again, I get it, but it can all be managed. And I guess the key element of it is I know systems and time management or stuff does become a thing. Like I don’t get it twisted. That is definitely a challenging part of this situation.

[00:34:18] But the more people you let help. And this is hard for us. Control freaks. It’s hard for us, recovering perfectionist, letting other people in so that they can help you. It will honestly make your life so much better. Notorious, IAG, get your community manager ASAP. That’s a

[00:34:36] Jeff Sieh: great point. That’s worth the price of admission today, folks.

[00:34:39] Uh, and on that same thing uh, work for it says I worked for a company as a social media manager. I have a set schedule. I work during the day to build relationships, to be there for our followers and customers. Then I pop in from time to time in the afternoon and evenings, I’ve been doing this for years and being consistent with being there, no matter how much time each day it helps build these relationships.

[00:34:58] It works. That’s awesome. It’s doing things that don’t scale. I’ve heard that before. I think that’s a great thing too. Cause some of the, relationships, you can’t scale relationships, honestly. I mean you can’t, you have to put the time in um, let’s see. So here’s another good question. You know, companies are taking a risk when they spend so much time.

[00:35:20] And nurturing these communities especially like on a third-party site, like Facebook or some of the other wares, like YouTube, even the YouTube communities, at any moment, these things can go away. So do you have a backup plan for your communities? If you lose like access to your Facebook group or they start throwing so many ads on there, it’s just that breaks everything.

[00:35:40] What do you think is what is your plan for a backup? ,

Having a Backup Plan For Your Community

[00:35:46] Doc Rock: It’s funny cause I am the backup person. I believe in backups everywhere. I bought computers. I could throw this entire set of stuff in the trash, go buy new computers and be back up and running in three hours. Tops because everything is perfectly backed up.

[00:36:02] But yeah, Facebook is where it is because everybody likes that. We’ve tried things like circle. Uh, Heather and Tom, my buddies right now are doing mighty networks, which I think is cool. Uh, there’s discord, which is great. But again, any of these things can go away. I’m not worried though.

[00:36:20] Sister act two. Thank you. Because I’ve given up, I’ve given up so much value to my community. I valued them so much. I go to their things. I support them as well. If we all had to go left, I am highly conscious that at least 80% of my crew will come left with me. So I, yeah, it’s a thing, it’s, it’s, it’s kinda hard to understand if you’re not this type of person, but I’m a dyed in the wall.

[00:36:52] Cristiano Rinaldo fit. I have forever, forever, man United. When he went to go to Rio Madrid, I had to temporarily become also a real Madrid fan. I had to temporarily becoming your vintage fan and thank goodness is home. Cause now I don’t have to watch that crap no more. Welcome home, Chris. When you, when you love your people, like you love your people and they love you.

[00:37:14] Like they love them. They’ll follow you. So if they’re not going to go with you because you’re not building brand loyalty, then that’s you, that’s not Facebook’s problem or mighty networks or circle or whatever, that’s you. So if you build your community and when they’re all tight with each other like that, they will go where you go.

[00:37:37] Jeff Sieh: So interesting. So rich goes dark, his preaching. And Ian says, I’ve scaled my relations with Jeff. Oh, there’s still mountains. You haven’t climbed he. And so that’s right. But I want to bring a point cause, cause uh, Dustin and peg are saying hi to each other in the chat and to be honest we were all on Google.

[00:38:01] Play

[00:38:02] Doc Rock: that right there. Yeah, that right there. Jeff, you see them, they talk to each other. We, I say this on my life every week, the most warming thing to my Chile is watching my community love on each other. That to me is dope. I actually look, I got a couple out of my community and we’re all like, Hey, me and Diana are like, Hey, what is going to be the first community, baby?

[00:38:27] Who you got? That’s to me, that’s dope. You know what I’m saying? Dad’s dope. Like we built an actual relationship there, core relationships, not relation boats.

[00:38:38] Jeff Sieh: That’s a tweetable. Because I was bringing up Dustin, and because we were all in Google plus, and then that kind of, there was a great migration that we went to Facebook and they blew, Google plus blew it.

[00:38:52] And Dustin said he had, that’s where his community was. It was all on Google. Plus he had, there was huge circles that peg had them too, but even grace and I, we were actually. We were on a different show and we started this one and people came over here. I mean, I think your point is very valid.

[00:39:10] Yeah, you have to think ahead a little bit. Maybe look at mighty networks if something would happen that you can move, but don’t freak out that if you’re providing value and doing what doc has been saying, building these relationships and helping people out, they’re going to follow you wherever you land.

[00:39:27] Doc Rock: And that Google plus thing was brutal. I worked at the time I was working for a T UAW is AOL, basically the unofficial apple web blog, old school Mac users will recognize. And we had a massive community and yet they just said, Hey, though, we’re done with this. We were like, oh my goodness, what are you going to do?

[00:39:43] So that’s how we ended up doing more live streams and stuff on Ustream and Justin TV. Cause you know, Google plus. And then it became a YouTube thing. We were doing YouTube for a little while and the AOL says, oh, we want you guys all working in gadget. And we was like, oh, bad word. That. And we separated, but yet they wanted us to all go work in gadget around a bunch of PC people.

[00:40:03] Grace.

[00:40:04] Jeff Sieh: Yeah. It’s funny because the NC, or we go back to we’re going live with the live video thing, but Google, Hangouts, that was the wild west. They had it for Facebook. Did they? They could have killed it. Yeah. They ruined

[00:40:18] Doc Rock: it anyway. That’s what happens when you’re doing too many things and not, picking the ones that will actually work for your Google is proof.

[00:40:26] They were doing too many things. Had they noticed what they had and focused on it. We wouldn’t even be here right now. You know, they would have the one, two points where YouTube and Hangouts.

[00:40:36] Okay.

[00:40:37] Grace Duffy: I also want to bring up the, like you were talking about you’re not worried because people are going to find you.

[00:40:45] I also want to note that doc rock is very accessible online. Like I turn on my computer. There he is. He’s interviewing this person, he’s on this show, he’s on this live stream. And I love it. I love me some dark rock. So you’re very accessible. But to balance that, like that means you’re also having to be everywhere.

[00:41:02] So how do you balance those two things? Because I know that’s a question. We get a lot on the show about, you’re on Instagram, you’re over here on this group or whatever. So being accessible means being all these places. How do you manage that?

How Do You Balance Time to Grow Your Community?

[00:41:17] Doc Rock: Okay. So here’s, what’s funny. I, again, time management is funny as it is, but I guarantee you, I can take almost any person.

[00:41:27] There’s a couple of people. I will fail at this Stephanie Lu, but for most people I can take any person. I let me watch you for two days. I will find you two, three hours where you’re just I can’t say these words where you’re, I’m not doing anything off. So once I find out where you’re not doing anything off, I can tell you like, yeah.

[00:41:50] How about you say you want this? Your lips are seeing you want is your action does not prove you weren’t this. So if you were, I brought this up to somebody yesterday, and again, I can’t stand this person, but I’ll say his name because it’s easy for people to understand. 21 years in the NFL, right over 25,000 completed passes.

[00:42:14] And you know what Tom did yesterday. He went to prac. There’s people that want to build communities. There’s people that want to build live shows and they don’t want to practice. They just want to hit a switch. And all of a sudden I got all of these, followers is the most term now instead of subscribers and it doesn’t work like that, you have to actually put in the time, there is no substitute for actually putting in the time.

[00:42:38] So if you have to balance it because you need time to watch law and order season 25. Yeah no, the don’t right outta there. You don’t need to watch that when you watch 25 seasons, Olivia’s still over the top you know, iced tea, still coolest, get fan, be doing this thing, but you don’t gotta watch it anymore.

[00:43:03] All the plot lines, you know exactly what it is, who did what in three minutes. So don’t watch that, take that hour and go to your community. I have discovered what I find myself watching the most. As my community members shows, showing up in their shows when the Lisio pop songs show up in his comments and just, yo you’re real quick, when, when you guys were on and I had my insomnia kicking in and you guys are on at 4:00 AM or whatever my time, Hey Jeff, Hey grace.

[00:43:32] And then I run away, but that’s more intriguing to me, bothering the notorious IAG who didn’t even know what that reference meant when I first told it to him to bother him in his, restream show to, to hang out with Owen in the chat. If that’s more fun to me than watching law and order that’s those over for me?

[00:43:57] I, the only thing I spent any time watching on TV right now is football round and football long. And now for the NFL, as much as it pains me, I’ll wait till it’s over and I’ll speed through it because it’s, if you watch both, you realize football round is fast. It’s, there’s no commercials right.

[00:44:14] Football. Every five seconds. Oh, he has crooked. We got to fix his helmet. We’ll go to commercial. Jeff needs to tie his shoes. We’ll be right back after after. And I’m like, I’m over it. I’m over it. I’ll watch it on NFL replay. You know how you can do the 20 minutes. So I’ll pay them 150 bucks a year to watch an entire game in 20 minutes because it’s the same thing.

[00:44:39] Unless I’m standing in the stadium, in my Darth Vader outfit, I’m going to just watch it on 20th.

[00:44:45] Jeff Sieh: I it’s, it’s funny. I watched some of the commercials just because I want to get some ideas for visual graphics and stuff, but it’s funny. You said about popping into. The people’s livestreams I’ll actually go like with Ian’s on and I can’t watch the whole thing.

[00:44:58] I’ll leave it on and mute it. Cause I want him to get the watch time. That’s how, Yeah, you don’t. And I tell people this all the time they go, why do you stream? You forget nobody watches on the TV. I’m like, yo, I have a 65 in Sony. It is always on somebody’s live stream. And I have it playing in the background while I’m doing things in the house. When I get the honeydew list, that’s when I’m watching all these streams as well.

[00:45:23] Doc Rock: And if you say something I’ll run over real quick, grab my phone, tapped that attempt that tap, put it down and then go back with the vacuum cleaner. And she was like, why don’t you turn the vacuum cleaner? I’m sorry to hear.

[00:45:34] Jeff Sieh: Yeah. All right, Grace. Sorry. Yeah.

[00:45:38] Grace Duffy: So let’s talk about the strategies to drawing new people in your community, brand new people. How do you create awareness and incentives for people to join? Not all of us have a Diana Gladney or we have a Diana Gladney in the making. We just haven’t found them yet. And I guess the big question we have is how do we have, how do you start a community from zero?

How Do You Start a Community From “Zero”?

[00:46:00] Doc Rock: Honestly, the best way to start it from zero is just starting. And here’s the funny thing. This cracks me up. And again, I say things that are super plain, but it just messes with people’s head. When the Davis family decided to build the, at that time Oakland Raiders, how many fans did they have?

[00:46:23] Grace Duffy: I guess

[00:46:25] Doc Rock: they had none. They had none. Everybody starts from zero. Why do people keep saying that? How do you start from zero? It always started from zero. Unless, something, I dunno, mathematically, it always starts from zero. Remember Faberge tell two friends, and then they get two friends and it’s compounding interest.

[00:46:43] It’s just called a compounding community. So it always starts from Lauren, but for some reason, social media has got people thinking that, um, Carl Kelly, whatever them, gender kid name is, she woke up and all of a sudden had 15 million followers. She started with one follower. It was actually, she started with five her sisters, but initially there was just the five of them.

[00:47:06] I don’t know why everyone makes that complicated. So when you get that one love on that one will feel loved, accepted. Welcomed. We’ll go get you a next while you go get the next one. So you get your second one, that person then got two more and now there’s a total of five of you. And then you guys, together having a good time or whatever, everything that’s good.

[00:47:26] You have never gone to a restaurant grace and had the greatest avocados movie and not gone to another person or girl. Have you seen the avocado smoothies over at this place or what? I would call it a smoothie. Actually, they put rum in it. Oh, okay. Let’s go. It’s avocado smoothie with Bacardi.

[00:47:45] Oh, now we done made it a thing. So every restaurant in your neighborhood started out with like their family members eating there. And then people started telling people, and now there’s a line and you get to cut to the line. Cause you’ve been there from day one, maybe, but it always happens this way.

[00:48:02] Even here in a small, tiny island where we call coconut wireless, that’s how everything is done. We either make or break businesses because we have always been social media before computers ever existed. If you got a flat, you would put up Jeff, yo man, I got a flat. Who do you go to? I know nothing about tires.

[00:48:24] Who do you go to when you get it? And I kinda got to get this done. And Jeff would be like, you know what? Call my friend peg Fitzpatrick tires is off the chain. They’re very warm. They’ll make you a cup of coffee. They got magazines. The whole nine yards it’ll take you like 15, 20 minutes, but why you’re there they’ll treat you like careful and you be like, boom, I’m good Fitzpatrick tires.

[00:48:47] Yeah, my friend just, oh Jeff man. That’s my cousin. Okay. We’ve been doing that before computers were ever existed. So that’s it. Now, if your product is good, people will come. If your product is not focused on product first, I don’t care what your product is. Make sure your product can stand. What, whatever it is that you’re.

[00:49:08] Jeff Sieh: Gotcha. So I wanted to talk as we wrap up, man, this has been a fascinating conversation. So yeah. So Hey guys, a tire store. All right. So now she’s going to get calls for all these people with flat. Um, there’s Patrick Thai, you, but she’ll take care of you, but so partnered with this governance lab at NYU and a to study the importance of online communities and they surveyed about a thousand people in 15 different countries.

[00:49:35] And they asked what the most important group they belong to, operates if it was going to be online or offline or in both and 11 out of 15 countries, the largest proponents of those respondents reported that their most important group as primarily online. So we’ve been talking about this. All day today.

[00:49:52] And in three of those countries, the proportion was like 50% of more respondents had that. So it was it’s really, people are finding community, back in the day when I would tell people that, yeah, I got, and I had a meeting with all these people and it was great. And then we went to a conference.

[00:50:06] It was like, we, just continue the conversation. They couldn’t wrap their minds around that. The thing with this pandemic and us being at home and everybody being forced to be on zoom, people are used to this now. And I think that can help, there’s been some questions like how do you know, find your first community is who do you gravitating with right now?

[00:50:26] Or where do you see a need is? And I think that’s really important. We’ve been talking about all this today, so I want to ask you, doc, we talked about, don’t sell, provide value, which is the standard things, but what have you seen in communities? You don’t have to name any of them by name.

[00:50:43] Cause we don’t get in trouble, but what do you see? The biggest mistake people are? What are they doing? When you see people starting to do a community.

What Are the Biggest Mistakes When Trying to Grow a Community?

[00:50:51] Doc Rock: So smart. Jeff is so smart. He knows me. He said, he’s like doctor

[00:50:59] I’m calling him up. Honestly, I think the biggest thing is thinking that they’re your community. And not in the way of, I say my community because it’s conversational is the way you say it, but I don’t consider it mine. It’s their community. I just happened to work there. You know what I’m saying?

[00:51:21] So even for LGL, it’s their community. I just happened to work there. I’m the admin of the LGO community. It’s their community, it’s for them, like I’m just there. So I think a lot of times they’re either extremely heavy handed or they’re not, creating a place for people to feel like they can say things or do things or whatever.

[00:51:44] I love it when. Somebody in our community having a birthday and we get a DM group and it says, Hey, it’s so-and-so’s birthday. Can you guys send over you know, little video, 60 seconds, 30 seconds, whatever, just to tell her happy birthday, we’re going to put together a montage and these guys are doing this kind of stuff by themselves.

[00:52:07] You know what I mean? And when one of my buddies, Keely, when she got an AI milestone for her. Umpiring she’s a professional field hockey empire, and everybody put together and made a congratulatory video for her. Things like that. I think what happens is a lot of community, a lot of bigger communities, or even smaller communities would Kai boss’s thing.

[00:52:31] They don’t really let the conversation flows over moderating over moderating can be, I think it’s better to coach the person correctly, how you wanted to handle it. And if they don’t like it, then kick them out. But just being heavy handed oh, we have a no mistake policy. And I’m like, no, that’s a little heavy handed.

[00:52:50] The person didn’t know it was purely an accident. You know what I mean? Or you weren’t clear enough when your intro information, when they came in, when the person came in, you didn’t reach out to them and say, Hey, welcome to the thing everybody’s saying, hello, to Davey. And then David’s okay, Hey, okay.

[00:53:07] Wow, everybody is nice over here. You’re not welcoming in. Building a culture. It is what it is. You have to build a culture. It sounds oversimplified, but it is literally that simple. If the culture is straight, then you’ll be fine. If the culture is not straight, then you got problems. Gotcha. And you got to do that while you only have five or 10.

[00:53:29] If you start with five or 10 and you already have a solid culture, you know where you’re going, if you immediately overseas in your state, your stake is jacked.

[00:53:41] Grace Duffy: That’s true. So our to-do list. Great. A awesome product. Work on your company culture and just get started. I think that’s what we have to do this afternoon.

[00:53:51] Jeff. We have our to do

[00:53:53] Jeff Sieh: list. Find a moderator, so good.

[00:53:55] Grace Duffy: Oh yeah. That’s fine. I’m your moderator. Sabrina’s our moderator. She’s going to throw it down to that and those comments, right? Anyone she’s there. I’m like, don’t you talk about my Jeff that way. Me on the other, he’ll throw you right under the bus.

[00:54:11] I want to know we’ve been having such a good time talking about starting this community, get it going. We’re super excited. Jeff wanted me to ask you, when is it a good time to shut down the community? Like when do you know that it’s reached its natural end and it’s time to leave? And I’ve heard some crazy stories.

[00:54:29] Like I think it was like the New York times that this food community, I think it had what, 77,000 people in it. And they just walked away because it got so hard to make a change. That’s so insane. Was, is that, so when do you know is the right time to just shut things down before they go insane?

When Should You Shut Down Your Community?

[00:54:48] Doc Rock: That’s a good question. I don’t know. I like insane. So I would love my community to be 77,000 people. Again, I guess a lot of that has to do with the people running the community, right? I pray, knock on wood. That’s his actual word. I pray that doesn’t happen. Like I really, that would be so hard.

[00:55:14] I don’t think I could walk away from my community now because I’ve built family in my community on both sides, even on e-comm community. And first of all, LGO community, a lot of crossover, like pretty much everybody, except for five people are primary E cameras in our community. I’m going to have to kick petty out the group.

[00:55:39] No, no.

[00:55:42] Grace Duffy: Let him know

Final Thoughts

[00:55:44] Jeff Sieh: today at work. So we are, we’re here we’re kind at the end of our time, but I wanted to give a shout out. First of all, I want to give a shout out to a couple people. Sabrina said I’m followed Grace and Jeff moved to a new house when we moved our show. Thank you, Sabrina for that. And somebody Facebook said your way of helping us is why I continue to follow you where you go talk.

[00:56:08] I will follow. Thank you. There’s an LOL at the end. So I’m hopefully they’re being serious, but thank you so much for that. Yeah, that was great that she was being incognito. But dark. So you we’ve talked about community, talking about your community, where can people find this community that you speak if they want to join and what’s your community about if it would interest them, to join the doc rock community and the.

[00:56:31] Doc Rock: Okay. So he came convenient, simple, where you just go to network on Facebook and you can find our, we have about eight different communities that we do from lawyers to teachers. We have the master group, the beta group music group, like all of the above their moleskin live community is on Facebook is LGL HQ, but you just get to it by doing doc

[00:56:56] And you’ll get those questions Grace talked about and you just fill them out and they’re not super difficult. And then you’re in and our family will welcome you and give you the honey Mitchell, to explain that. Then you’re part of the family, right? And it’s yeah, it is what it is. We have a blast.

[00:57:13] We, oh my goodness. My group is hilarious. They crack me up. They are my entertainment, which is why I don’t have to watch TV anymore. I don’t even have to spend money on comedy shows, which is one of my favorite comedians in my group. Margo will crack the jokes for me. So we’re good. It’s just incredible place.

[00:57:30] I am so happy that dinosaur snitched on me because I would never let her live that down. But yes, it is a wonderful place.

[00:57:39] Jeff Sieh: Yeah. So you got a lot of people chime in, uh, Mitch says awesome show. Thanks. And, uh, dark’s group is the best. So make sure you guys go check it out and do not forget about the amazing Leap Into Live that is coming up really quickly.

[00:57:55] September 13th, through 16th, you can find out more at Leap Into Live dot com. Doc’s going to be there. I’m going to be there so many great people are going to be there. Make sure you go sign up to that free bootcamp. You will learn a ton. And by the way before, I want to give Grace a chance, but we’re going to play a little video at the end here, and you’ll even notice doc rock.

[00:58:12] He, you didn’t know it, but he’s got a great voiceover voice and he’s on this video. We’ll play in just a second, but grace, I want to give you a chance to let everybody know where you can be found and all this stuff.

[00:58:22] Grace Duffy: We have our own regime community. It’s also on Facebook. Just look up

[00:58:27] It’s a great place for people that are looking to get started in live video as well. And then you can also find all of our content on the restrict YouTube channel. We stream daily everything from how to be confident on camera, to how to start a podcast with your live show, to how to use this for your business.

[00:58:45] So check us out over on YouTube.

[00:58:48] Jeff Sieh: And with that, thank you guys so much. You guys are amazing. He says 11 or years of radio life. You can tell. So stick around for this commercial this little promo for the Leap Into Live bootcamp, but thank you guys so much. We could not do with this without you. We would love for you guys to share this.

[00:59:03] Contact me. If you guys need anything, feel free to text me at 9 0 3 2 8 7 9 0 8 8 and get on the calendar. No spam. It’s just a reminder of the live shows. It’s 9 0 3 2 8 7 9 0 8 8. And with that, we’ll see you guys next time. Bye everybody.

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