One of the first things we learn from Andrea is the importance of having a clear strategy when it comes to social media advertising. Sure, it’s easy to just throw money at an ad and hope for the best, but that’s like playing darts blindfolded. With Andrea’s help, we explore how to define your brand identity, target the right audience, and create content that actually resonates with people.

But let’s face it, even the best strategy can be thrown off course by the dreaded iOS updates. We’ve all heard the horror stories of businesses losing their entire ad accounts, or having their ads suddenly stop performing. Andrea assures us that there’s no need to panic, though. By staying on top of the latest updates and adjusting your strategy accordingly, you can still succeed in the ever-evolving world of social media.

Throughout the episode, we also get to hear Andrea’s insights on the latest trends in social media advertising. She discusses the growing importance of using casual video in Facebook and Instagram ads. Andrea provides tips and best practices for creating effective video ads, including keeping them short and attention-grabbing, and ensuring they are visually appealing and relevant to your target audience.

In conclusion, social media advertising can be a daunting task, but with the help of Andrea Vahl, you can navigate the waters and come out on top. From defining your brand identity to adapting to iOS updates, this podcast covers everything you need to know to create effective Facebook and Instagram ads for your small business. So grab your earbuds and take a listen. Your business (and your bank account) will thank you. And don’t forget to share it with your fellow small business owners who could use a little help in the social media ad department.