SHOW TRANSCRIPT

This transcript is automatically generated by Descript.  Any errors or omissions are unintentional.

[00:00:00] Jeff Sieh: Hello folks. Welcome to Creator News Live. I’m Jeff S and you’re not. And today we are talking with the amazing Paul Gowder, as I find my teleprompter. There it is. And it says, I’m Chef C and you’re not. And this is the show that keeps you up to date on what’s happening in the world of the creator economy.

[00:00:23] Jeff Sieh: And so much more. You ever found yourself wondering how people are actually making money on Facebook right now? Maybe you’re trying to figure out what’s working, what’s not, and whether it’s even worth your time anymore. Or maybe you’ve heard about these bonuses and monetization tools, but have no idea how to access them or where to start.

[00:00:41] Jeff Sieh: If any of that sounds familiar, well you’re in the right place. ’cause today we’re excited to welcome the amazing. Paul Gowder back to the show. He is the founder of powwows.com and someone who has spent over two decades building and growing a thriving online community. Paul’s gonna be breaking down how Facebook monetization really works, what creators should be focusing on [00:01:00] today, and how to use these tools like the professional dashboard to turn content into real revenue.

[00:01:06] Jeff Sieh: So sit back, clear your schedule, clear your mind, and get ready for this week’s episode of Creator News Live.

[00:01:14] Theme Song: If your posts aren’t getting clicks and you’re stuck on what to fix, Paul Gowder is here to say, here’s how Facebook starts to pay.

[00:01:41] Paul Gowder: That’s a good one.

[00:01:42] Jeff Sieh: There we go. They came out with a new model. Yes. Uh,that was Suno. Of course. Uh, we do that every week for all our guests. But Paul, how are you doing today, my friend?

[00:01:48] Paul Gowder: It is a great day. I’m, I’m excited to talk Facebook. if you’ve been with me at a conference in the last year, you know, I’ve been preaching this and telling everybody they gotta get back on Facebook, so I’m, I’m excited to dive into this a little [00:02:00] more today.

[00:02:00] Jeff Sieh: Yeah, it’s gonna be amazing. And by the way, a great Facebook group to get in is our friends Ecamm. They’re the sponsors of the show. You can find out more about them at Ecamm dot com slash jeff. If you could use Code Jeff 15, you’ll say 15% on your first purchase at uh, Ecamm. But they do have an amazing, amazing community.

[00:02:15] Jeff Sieh: There’s some exciting things coming down the pike that we’ll be talking about next month, but make sure to check them out at Ecamm dot com slash jeff. But Paul, I wanted right off the bat, you know, we’re talking about Facebook monetization today, but I mean, even in our mastermind, we talked about this, Katie Fox and I were working on trying to set up some stuff for the Maker’s table, which is gonna be a little bit later day at 1:00 PM Central.

[00:02:38] Jeff Sieh: But, trying to set up, you know, Facebook pages and profiles and. When I did it a long time ago, I had a Facebook profile and they wanted to do like a Facebook creator kind of thing, and I was able to copy all my followers from my personal profile over to the real Jeff Sieh, where I stream the show, do a lot of businessy kind of stuff.

[00:02:56] Jeff Sieh: But you’re saying now having a personal profile [00:03:00] and a creator page, or you don’t, it’s kind of different now. You don’t have to have a whole nother kind of entity, am I right?

[00:03:06] Paul Gowder: Yes, and Facebook made that change, you know, for a while. Like they didn’t want you posting business content on your personal stuff. They wanted you to, to just be you and you posting family pictures and what you had for breakfast, but. They realized that people are multifaceted. So they turned on, it’s called professional mode now.

[00:03:22] Paul Gowder: So you can go into your personal profile and say, Hey look, I am a creator. And that unlocks a bunch of new features. You get a professional dashboard, you get analytics and it basically works the same as a Facebook page. There’s a few little things that are different. but Facebook treats you like a business.

[00:03:37] Paul Gowder: Now you can still post and you know, have friends and family. Your profile then also has the ability to have followers. And so for people that you know, you might not know, but you want to, you know, you want them to keep up with you, they can follow instead of friending you. It, it opens up a lot more things.

[00:03:53] Paul Gowder: And, and I, I really like that Facebook has done this. ’cause now you don’t have to have kind of the, the Jeff Sieh personal, the Jeff Sieh [00:04:00] business. Yeah. It’s, it’s all one thing. So if you’re looking at that, just go in and look for professional mode.

[00:04:05] Jeff Sieh: so is that because the, the AI or the algorithm is so good that it will, it’ll put the stuff that is like for your family, it’ll go to that. And if it’s for like your business. It’ll filter it through, through that way. Is that what i’m hearing?

[00:04:17] Paul Gowder: Yeah, the, exactly the Facebook’s gotten so good at when you post a piece of content, it’s reading the picture, it’s reading the video, it’s, it’s listening to the words, it’s, it, it knows where to send each of those pieces of content. So if you’re going to, you know, use your personal profile to, to build your business and you’re posting, you know, two or three times a day about. Facebook monetization. Your grandma’s not gonna see that. Probably. She’s gonna only see when you post that, you know, photo from the cruise.

[00:04:43] Jeff Sieh: Got it. So the other thing,for a, a lot of times it was like, it was like forbidden. Like you were not allowed to, you, you could be like taken down or they’d slap your hand or something if you would do businessy stuff on your personal profile. So that’s kind of gone away.

[00:04:56] Paul Gowder: and Facebook’s gotten a little looser with some of these rules now because, they have a [00:05:00] problem they realized a couple years ago, which is where, what all the stuff we’re talking about kind of came from, is that they didn’t have enough content to run ads against and. Facebook, if you don’t know, is really an ad network, and that’s where they’re getting their money. And if they don’t have creators or people posting, then there’s no content, there’s no eyeballs to put ads against. So they’ve opened up a lot of this stuff and they’re encouraging creators to, and we’ll talk more about how they’re really rewarding and incentivizing more creators to come to the platform.

[00:05:29] Paul Gowder: but yeah, they, they want you posting this stuff now.

[00:05:32] Jeff Sieh: Okay, so that’s good to know because, so let’s say you’ve been, you’re an OG. That means old guy, uh, like me and. You have these two? What, what? What should you do? Should you delete one and go on the other one? Should you still keep posting on both places like you used to do? What is your advice for that?

[00:05:49] Paul Gowder: What I’ve done is I have like with powwows, we used to have a page for like different parts of powwows, like one for photos and one for video, and then one for general. We even had one [00:06:00] for our event calendar, and so I’ve gone into Facebook and archived all of those and we just post on one. Same thing for our personal.

[00:06:07] Paul Gowder: At one point I tried to spin up a page where I could post more businessy stuff on the personal side, you know, coaching, consulting, and I’m, I’ve left that one out there, but I’m just not posting anymore because you can do so much with your personal profile. Now I’m just posting everything there. So, yeah, I, I think it, it is time to consolidate down and pick a profile.

[00:06:26] Paul Gowder: You don’t have to delete the other one. You can leave it there, or you can. Facebook does have an archive function, so it still stays there. You can still see it but it’s not being promoted. But yeah, go to one, one place. Now, I.

[00:06:36] Jeff Sieh: Got it. All right. That’s good clarifying topic ’cause I know a lot of people are confused about that. one of the things that I wanted to ask the audience as we get started is, if Facebook monetization, if it paid you monthly, would you post more there? So if you would see some real, like money coming.

[00:06:53] Jeff Sieh: Would you post more on Facebook? Are you like, I am done with Facebook. I’m out, out of it. I don’t want to have anything to do with it anymore. [00:07:00] I would love to know what you think.

[00:07:01] Jeff Sieh: And

[00:07:01] Jeff Sieh: Ray says, yes, if I could make money, I would do it on Facebook and Pat Mills. Yes, I would sign me up. So Paul’s gonna walk us through that. He’s, he’s helped a lot of people. In fact, Sean from, but mostly Disney, actually did some of, Paul’s advice and he got, what was it, a million views last month on his

[00:07:18] Paul Gowder: views and Yeah, and I think Sean correct me in the comments, but I think he said over 2 million in the last 90 days. And,

[00:07:24] Paul Gowder: and I think, I think he has 5,000 followers or so. again, Sean, correct me, but I mean that’s, that’s just. That’s unreal. and that’s what we’re, that’s what we’re talking about And I wanna preface what we’re gonna say. Yes, Facebook, you can make some money, but because of how much attention they’re giving content, don’t just think about, you’re trying to make a play for, for money because starting out you’re not gonna make much. It’s gonna be pennies. It may be enough to, you know, get you a Starbucks once a month.

[00:07:50] Paul Gowder: But look at Sean. He got a million views.

[00:07:53] Paul Gowder: so that means a million people saw his brand, saw his content. There’s nowhere else. That you can do that. [00:08:00] Maybe TikTok, but not, not all of us want to create videos every day. Facebook, you can post text and a million people see it.

[00:08:07] Paul Gowder: Don’t just think about the money. Think about the reach for your business and what, what that can do for you and how then you can drive them to your offers, to your, like Sean, he’s, if he’s driving them to his newsletter or, having them book a, a trip with him, but yeah. Yeah, he says 2.3 million in the last 90 days.

[00:08:23] Paul Gowder: Unreal, Sean. Congrats man. That’s so cool.

[00:08:25] Jeff Sieh: Yeah, so very, very cool. And even, and Sean said, he goes, I love Facebook, but YouTube is his goal, but he’s making double on Facebook over YouTube right now. Now it’s kind of the same, like you’re not going to be able to quit your job by AdSense on YouTube or even Facebook money, but I tell you what, it kind of encourages you when you start making a little bit of money posting content.

[00:08:46] Jeff Sieh: I mean, that’s what we want as a content creator, so it kind of lights a fire underneath you. like Sean and like, I mean, it kind of says, okay, people are watching my stuff. They like what I’m doing. what other steps could I do? Could I or offer it a course or a service or something? and not just rely [00:09:00] on that Facebook money, but that reach will give, you know, the top of the funnel, bringing some more stuff down.

[00:09:04] Jeff Sieh: So we’re gonna talk about that. it’s so cool to see people have success for especially, with Paul’s advice that he’s done before.

[00:09:15] Jeff Sieh: So let’s talk about this Facebook kind of content monetization. And how we can actually, you know, use it to our adv advantage. So what is it, and I know it was once called the reels bonus, the bonus program.

[00:09:25] Jeff Sieh: Now it’s kind of all rolled up into one program. So are, what are your thoughts?

[00:09:29] Paul Gowder: so let’s, let’s talk about what the program is it, like I said earlier, this is Facebook’s way of incentivizing people to post more content and they, over the past, like two years, they’ve called it all kinds of different things. There, there was the reels bonus where you just got paid for posting reels.

[00:09:43] Paul Gowder: Then there was just. They just called it the bonus program and it was really kind of nebulous and you didn’t know. You still don’t know to a certain extent what you’re getting paid for. but they had like if you get so many views, you would get paid this much, but they’ve consolidated all and it is called the content monetization program.

[00:09:58] Paul Gowder: It. It’s invite [00:10:00] only, but you can go into your profile and kind of request to be a part of it. or it may have just been turned on and you didn’t even know it. But once you get in there, once you get in the program, Facebook will pay you for posting text, photos, links, stories, reels, all of that becomes monetizable.

[00:10:16] Jeff Sieh: Got it. So they have to turn it on and I had thought I had turned it on, but I had to do it. I think I had to go to the mobile version of the app to do it in because it wasn’t showing on up on desktop. Where can they find it to see if they have it turned on, like for their account, because I thought I had it, but I didn’t.

[00:10:32] Paul Gowder: Yeah. So, and this is one of the frustrating things as we talk more about how all this works. The mobile app has different features than your desktop does, and it is frustrating. But if you have professional dashboard turned on, you go to your, I’m, pull up my phone and do it with you. So. Go to your Facebook, go to your page, your, your profiles page.

[00:10:51] Paul Gowder: So like, you know, this is my personal page. You’ll have a big blue button that says dashboard. Click on that, and then you have to scroll to the side at the top, all your choices, [00:11:00] analytics, content, community. Scroll over. There’ll be a monetize. If you are invited into the program, you’ll have the ability to turn it on.

[00:11:06] Paul Gowder: If not, there’ll be something there that says, content monetization, and it’ll tell you about the program. And there’s a little button to express interest.

[00:11:14] Jeff Sieh: Got it. So I wanna bring up, some comments really quick. ’cause. I wanna make sure this is clear ’cause a lot of people have this question. So Zach says, I’ve had a separate account for my podcast for a while. Didn’t know if posting my personal stuff would be weird among my creator stuff.

[00:11:29] Jeff Sieh: And he says, would you recommend solely posting everything to my personal page? And then Xena says, I have this same question too, she goes, I just got content monetization last week, so all the information to help me is good. So. Once again, hit this hard that you only need that creator page, but you have to go and turn it on.

[00:11:46] Paul Gowder: Yes, I, I recommend. Because you’re getting paid for the, the views, the engagements. Don’t spread yourself too thin, consolidate everything down to one. One thing on Facebook and post all your content there, Zach. I [00:12:00] would post your podcast, I would post, you know, the, the walk videos you’re doing, all of that kind of stuff.

[00:12:05] Paul Gowder: Post it all to your personal and let that be the one source for it. You’re gonna see better results. Now, can you spin off other pages and you know, I know, um, a lady who does recipe as her main stuff and she spun off a new Facebook page. All about vintage holiday collectibles, and she gained like 10,000 followers in a few weeks.

[00:12:25] Paul Gowder: Okay, that’s cool. But that’s a whole, you know, that’s, that’s probably completely different in, in, you’re, you’re, doing a, a little bit different, that’s more of a business kind of thing. But yeah, for now, consolidate everything to one profile. Post everything there and you have, when I say post, I mean at least once a day, if not 3, 4, 5 times a day.

[00:12:46] Jeff Sieh: Yeah. So this is a great question from Rich Graham, because you know, we’re talking about putting a bunch of content out there, he goes.posting about politics and news. Yay or nay. What do you say to that, Paul?

[00:12:57] Paul Gowder: Politics and news, they will get [00:13:00] you views and they will get you paid it. But what do you want to be known for? Right? It there are people making tons of money posting that kind of content. Is that what you want to be? If you want to be a news and, you know, here’s my take on politics kind of thing.

[00:13:14] Paul Gowder: Yeah, sure. If you are trying to grow your business, I would probably stay away from it. because you’re, you’re gonna attract. A, an audience that’s more about the, the debates and the fighting and, you know, that kind of stuff. for me, I, I’m gonna stay away from that. I’m going to go more of the positive side of things.

[00:13:31] Paul Gowder: I’m gonna focus on that because that’s who I want to attract to my audience. So it, it just depends on, think about who you want to attract. I’m trying to remember some of these guys out there that are doing the, uh, the politics stuff. They do it really well and attracting huge audiences, but that’s kind of what they wanna be known for.

[00:13:45] Jeff Sieh: Yeah. all about getting the right audience. Like you can, you can post stuff that you’ll grow a big audience, but that audience may not be the one that you want. So, this is a great question from Rich as well. He goes, do either of you ever get any [00:14:00] stars? I have gotten one or two.

[00:14:03] Jeff Sieh: But, and, and that’s one of the things you can, when you go into your dashboard, you can monetize for one of the, the, I think one of the earlier things I, I just don’t see it as much. I don’t, I think it’s kind of ’cause they kind of quit pushing live streaming. But What’s your thoughts on that, Paul?

[00:14:16] Paul Gowder: on my personal, I, I don’t know that I’ve ever gotten stars on. powwows.com business. We occasionally will get them, usually it’s during a live because Facebook encourages live people to give stars. I just don’t see stars. I haven’t seen it working well as something to depend on. It’s a nice tip every once in a while.

[00:14:34] Paul Gowder: I just don’t, I think they’re gonna have to revamp that a little bit. ’cause it’s, you know, on TikTok sending the. The little rewards and stuff is a big deal, and it’s part of the whole TikTok thing. Facebook, the Stars thing just hasn’t taken off the same way.

[00:14:46] Jeff Sieh: we got so many questions. This is great. So we’re gonna, we’re, we’re kind of going off script, so here we go. pat Mills says, I used to build business pages for companies in the past, but was told, that posting too much daily, even though their page was growing and [00:15:00] growing fast, not to do that.

[00:15:01] Jeff Sieh: So what are your thoughts to Pat? Is that old news?

[00:15:04] Paul Gowder: That is old news. on pows.com we’re posting 15 to 20 times a day. I know some creators that are posting 20 to 40 times a day. yes, you can post multiple times a day. a lot of the people in this whole monetization space is saying there’s, there’s really no. Posting too much anymore. So I, I would not go from posting once a week to posting 10 times a day. You, you need to let Facebook adjust Facebook needs to learn your content and when that starts doing okay, then maybe add a second or third post a day. Do it slowly. Don’t just all of a sudden post a hundred times a day.

[00:15:36] Jeff Sieh: Got it. Got it. So kind of ramp up slowly. Let book learn your new algorithm or your posting schedule, and then you can see some benefits from that. Okay, so we got more questions. Uh, Zena says, I have a page where I post my fines with links, move all that over to my personal page where I’m currently monetized.

[00:15:52] Jeff Sieh: Is that what you, you would do?

[00:15:53] Paul Gowder: Yes, but from what I have seen and what my experience is, you want to post, you can still post links [00:16:00] to send people offsite as a, you know, a link post, but you really wanna limit those to two to three times a day. Make sure you’re still posting two to three other types of post of content. If all you’re posting is three links a day, you’re gonna kill your reach.

[00:16:14] Paul Gowder: Facebook does not want to see that. Link. Posts do still work, but you have to mix in the content.

[00:16:18] Jeff Sieh: and then experiment too. Post, post those same kind of things, and put the link in the first comment. that can work some, but really you have to mix up your content. You can’t do all of one type.

[00:16:28] Jeff Sieh: Uh, this is a great question from Ray. He says, I have a separate book series. And have different Facebook pages for each. Often these are different readers. Does it make sense to post on, on these pages and on the personal page as well? Or should he consolidate it all down to, Hey, this is Raymond Keating, the author.

[00:16:46] Jeff Sieh: Like, what would you say to that?

[00:16:47] Paul Gowder: So first, I mean, it depends on how big the followings are. I mean, if you, if you’ve got tens of thousands of followers on some of those, I Look at it first, but generally I would say yes, consolidate it all down to one. It’s probably, yeah, it [00:17:00] is different types of readers. Again, Facebook is so good at figuring out your audiences.

[00:17:04] Paul Gowder: They will take care of putting that out to the right readers.

[00:17:08] Jeff Sieh: Very cool. keep the questions coming. We love this. This is great. So, uh, rich says. follow up. Should I delete old political stuff I posted? So if you’re trying to, is there any, is there any use of cleaning up your feed? I remember like in Instagram back in the day, people were like, I’ve gotta make my, you know, whatever look the greatest and have it all like laid out.

[00:17:25] Jeff Sieh: Right? So, is there any worth doing that?

[00:17:27] Paul Gowder: generally the advice is do not delete Facebook content. Now, if Rich, you go back and some of those posts are nothing but people fighting in the comments. Then I, I might, would consider maybe removing all the comments and leaving the post. Again, Facebook is gonna learn what you’re posting, so look at, look at those posts and, and, and if they’re, if they’re nothing but fighting, yeah, I might wanna get rid of them.

[00:17:52] Paul Gowder: if not, leave them. Facebook is learning who you are, so just leave it there.

[00:17:56] Jeff Sieh: Very cool. another question, well, this is a comment for, Sean at but mostly Disney [00:18:00] says, I’m not looking to be big on social media. Generally speaking, I just want to do my thing so I leave out everything else. Maybe slower, but hopefully better. So I think with Sean. It’s the consistency.

[00:18:11] Jeff Sieh: He’s doing your advice, but he’s consistent at it. He’s continuing to put out content. he does his live show every week. put the link down below wherever you’re watching from Sean. ’cause I can’t remember what night. I think it’s on Thursdays. I can’t remember. Anyway, I usually see it in my feed and go watch.

[00:18:25] Jeff Sieh: But, yeah, go, go follow, uh, Sean. he’s being very consistent. I think that’s one of the best things that you can do when you’re trying to get monetization and speaking about monetization. rich says Stars is the only monetization I can turn on in my profile right now. Now make sure, I would say, rich, to make sure you check it on mobile.

[00:18:43] Jeff Sieh: ’cause sometimes it just doesn’t, it doesn’t sync up, right?

[00:18:46] Paul Gowder: right. right. And then Rich, you just have to keep posting, and make sure you’re posting one or two times a day and do that for a month or two, and you should get monetization turned on.

[00:18:56] Jeff Sieh: And he’s got this comment, which, so let’s say somebody’s like Rich and he’s [00:19:00] got gazillions of, Instagram reels and tiktoks. Should I just start posting those on Facebook? Let, let’s talk about duplicate content a little bit.

[00:19:06] Paul Gowder: Yes, yes, you should post that. and, and here’s the really cool thing about reels that, if, if you are, if you’re really trying to grow your TikTok, maybe you want to tailor your, videos a little different for TikTok. But generally speaking, I just post. same content across all the platforms, but what’s really cool about reels on Facebook as opposed to something other

[00:19:26] Paul Gowder: if you have a batch of reels, you can post them and then a few weeks later, post them Again. Facebook does not penalize you for posting the same video multiple times.

[00:19:37] Jeff Sieh: That’s awesome to know. so once we keep your questions coming, this is great. So you got an expert in the house, so, uh, you can ask him all, all these questions. So do my comments on other people’s posts affect my reach at all from Rich Graham?

[00:19:50] Paul Gowder: Not directly, but it, again, Facebook’s reading everything you do. So it is learning your voice and what content you are active on. what I like to [00:20:00] tell people is you should spend a few minutes every day. Engaging in other people’s content, just so that Facebook sees that you’re active. It will help.

[00:20:09] Paul Gowder: I mean, some of those people will come over to you and look and look at who you are, but you need to be in discussions and adding real value, not being like, Hey, come over and You know, buy my product. But if there’s a question that you can answer, answer it, and give true value, and Facebook will reward you with that.

[00:20:26] Jeff Sieh: Very, very cool. so this is, uh, Zena has followed up in her, her post, and she has, it took me about two and a half months to get monetized with content. Stars was first for her. and then, Sean was telling us, I asked him to put when his show is at his live show, it is Tuesdays at 7:30 PM so make sure you follow, but mostly Disney.

[00:20:46] Jeff Sieh: ’cause he does a lot of cool stuff there. here’s a great question from Pat. Should we build engagement with followers? Like ask questions, engage with them? How important is that when it comes to monetization?

[00:20:57] Paul Gowder: Yes. So what Facebook is, is looking [00:21:00] at to determine if they’re going to push your content out to more people is they’re looking at if it’s shared, if it’s sent to somebody like in Messenger or a text message. Then comments, then likes. So you do want to encourage shares and comments as much as possible.

[00:21:16] Paul Gowder: If we go back and talk about Sean, most of the content, he’s getting that big amount of views on, he’s posting texts that is just,an either or question or what’s your favorite kind of question. They’re just conversation starters. Facebook rewards that and they love it. Now, what I would experiment, and Sean and I talked about this the other day, is post some of that as text.

[00:21:35] Paul Gowder: Then take that same like, so one of the first ones that Sean did when we were back at Momentum is posted, Mexico or Canada. And if you’re an Epcot person, you know, that is a debate which way you start going around the world showcase. So I would take that same post, post it as text, but then, you know, use an AI program or whatever and come up with a really cool image of the Canadian flag in Epcot and like an era which way, and post it [00:22:00] as an image and see, you’ll start learning like what your audience resonates with.

[00:22:04] Paul Gowder: Some people it may just be your audience resonates with text, some may be images. those are the kind of experiments you have to do.

[00:22:11] Jeff Sieh: yeah, Sean goes, engagement seems to be how the money, comes in. And Michelle says, I’ve been posting daily, but I’m working to increase the amount. she loves using smarter queue, uh, does answering questions and engaging not only on her own content, but on other pages. Does that help, like if you go into like Paul’s community or some other like social media examiner’s community about social media market world or whatever, does that help you in any direct way when you go off your page?

[00:22:39] Paul Gowder: Yes, Facebook is looking at how active you are, so you do want to be active, and I see a lot of people asking about how many times a day to post. Stacy mentioned going from one to two if you’re posting once or twice a week right now. Jump to two times a day. I just don’t, don’t jump from posting once a week to 10 times a day.

[00:22:58] Paul Gowder: Do that gradually. but [00:23:00] yes, you want to be posting multiple times a day. And, and here’s the thing, folks, not everything you post is going to pop off and be a viral success. You have to do these experiments and learn it. And if you’re only posting once a week, it’s gonna take you three months to figure out what does work.

[00:23:16] Paul Gowder: So posting twice a day. You’re gonna learn quicker what’s working and what resonates

[00:23:21] Jeff Sieh: Yeah. So with me, I noticed, so I posted some other types of content. I, I started doing 3D printing. I did a, like a time lapse of, of something being printing and that popped off, like it went and it made money. I mean, it wasn’t a lot, it was like $3 or something, but it, ’cause I posted it to both Instagram and Facebook and those combined together and got my, it was like, I think 2000, which is really high for

[00:23:44] Jeff Sieh: for me.

[00:23:45] Jeff Sieh: So, yeah, so that was, I mean, that’s. You have to experiment with this new stuff. And, by the way, Paul has, I don’t know if it’s still going, but your 21 and 10 challenge, Zach says, really gets the engagement going for him, which he

[00:23:55] Jeff Sieh: did. So,

[00:23:56] Jeff Sieh: Yeah, it’s still, it’s still out there. Paul gotter.com/facebook [00:24:00] challenge. and z and Zena says she’s posting in other groups is where she’s making her money right now. So that’s cool to know.

[00:24:04] Paul Gowder: now posting in groups can make money. Some groups, Sean and I have been looking at this. Some, some groups don’t make you any money, and we haven’t figured out how to tell the difference, but just watch those posts and, and you can kind of figure it out from, by trial and error. But yes, posting in groups do make money, So any kind of content you’re posting is has potential to get. That monetization?

[00:24:27] Jeff Sieh: Very cool. this is a, a great que I wanna get this question and I’m gonna go back to Rich’s. this is from Sean from, but mostly Disney. Part of his morning routine is responding to all of the comments. Though it’s starting to get difficult to do, I also engage in other posts in the groups I belong to oh gosh, last year we had Vincent on.

[00:24:42] Jeff Sieh: he has a thing where he calls the hour of power or the first thing he does in the morning and gets up. He either leaves voice messages for people or he responds to comments. So I love that idea, like what Sean is doing. do things that can’t scale like that, like that’s hard to do, but it makes all the difference in the world.

[00:24:59] Jeff Sieh: [00:25:00] Let’s see here. this is the question from Rich. He goes, and, and this is a huge topic that we need to talk about posting links, is posting the link in the first comment smarter than doing it in the post. And there was news, I think a couple months ago where they’re gonna start limiting links or you can only get like 10 oh thing and you have to be verified and all that kind of stuff.

[00:25:18] Jeff Sieh: So talk about links in post.

[00:25:22] Paul Gowder: So if you did see that post, I, I know several big Facebook creators out there shared it. I talked with some representatives that I know at Meta that was a very limited test.

[00:25:31] Paul Gowder: It has not rolled out into policy. They have no plans for it to be official policy. However, you should not be posting direct link posts more than twice a day. Yes, use rich, use comments and put your link in that first comment. But again, experiment, do it both ways and see what works.

[00:25:49] Paul Gowder: And if you’re using smarter queue, you can kind of cue this stuff up and let it repeat. I, I had one post, this happened last year. I had one post that had been in my smarter queue for two or three [00:26:00] years. And all of a sudden it’s a link post. All of a sudden it got like 2 million views in one day and drove 20,000 visitors to my website.

[00:26:08] Paul Gowder: You don’t know what’s gonna happen, so you just have to keep experimenting to see what’s gonna work. and here’s another thing I’ve been experimenting with. It’s working fantastic, Well, for me, and I, I feel like this is free rolling. You’re just, you’re using Facebook’s algorithms to, to help you.

[00:26:24] Paul Gowder: I’m posting in the first comment, email landing pages. You know, I love growing my email list and it’s working. People are clicking on it and subscribing to the, the email. So that’s another way to, to use that first comment. and I, yeah, I was showing somebody this yesterday. If you don’t know, if you’re using Facebook, if know, on the desktop, you can go in, create a post, schedule it for, you know, next week in your Facebook profile.

[00:26:48] Paul Gowder: You can go and look at that post and start making comments on it right now.

[00:26:52] Paul Gowder: Which is pretty powerful right now. If you’re using something like Smarter Queue, it allows you to, schedule the first comment as well. But [00:27:00] just using the native desktop, web browser and Facebook, you can go into your professional dashboard, look at all your scheduled posts and write comments on them.

[00:27:08] Jeff Sieh: That’s really cool. There’s some really

[00:27:09] Jeff Sieh: good possi possibilities you can do with that.

[00:27:11] Jeff Sieh: this is a great question from Michelle. we kind of covered it, but let’s dive into a little more. Should I focus on text, video, or photo post, what’s best or is just posting anything and everything, the rule to follow? What are your thoughts on that, Paul? I.

[00:27:25] Paul Gowder: Yes, post early and often and all the different types of content. You have to give Facebook lots of content to see what’s going to work Reels may be what your audience likes, but you’re not gonna know that until you post 10 or 20 of them and see what’s working. And you know, Michelle, I would, I, I saw a creator do this the other day, and it’s a heck of an experiment.

[00:27:46] Paul Gowder: She posted 50 times on her personal profile in one day, but also posted the same content. Several times in that day, what as a reel, as a text, as an image, as a text with a Facebook [00:28:00] background. then was able to look at all that and say, oh, okay, well my audience responded to this type of post. So that you just have to experiment.

[00:28:07] Paul Gowder: like go back to Sean. Obviously his audience is responding to text posts and responding really, really well, and that that might be what works for you. We, but you won’t know until you just start trying it.

[00:28:18] Jeff Sieh: And you have to continue to keep experimenting. I see so many, and a lot of times it’s with agencies, but they’re using stuff and techniques that worked five years ago and it’s just a waste, right? It’s just a waste. It’s driving down any good content that you might have in there. If people aren’t liking or engaging with your other posts, it’s just driving down the other stuff.

[00:28:37] Jeff Sieh: So keep experimenting, keep trying stuff. That’s what Paul is so good about doing. He, he goes in there and. And tries all this different stuff. So Michelle says so much to do, so little time. It’s, I know, it’s, it’s hard. That’s why we have people like Paul on to keep us, you know, active and understanding all this stuff.

[00:28:53] Paul Gowder: And so here’s a really good tip about what’s gonna work. Go into your professional dashboard, click on analytics, and scroll down. And [00:29:00] Facebook has a section that’s called What’s Working for You, and it’s telling me, Hey, right now. Your reels are performing 41000% better than your other content, and my reels should be 15 to 30 seconds long.

[00:29:13] Paul Gowder: So Facebook’s gonna tell you what’s working. You have to go into your professional dashboard, read all that stuff and listen to what Facebook said. And it does change Jeff. Like a month ago, Facebook was telling me. To post more text and how many times a day? Facebook actually told me in my app, Hey, this week you need to post 27 more times.

[00:29:31] Jeff Sieh: That’s nuts. But at least it’s telling you, but it’s

[00:29:34] Jeff Sieh: telling you what to do. Yeah. So you, whenever, so this goes for any platform. Whenever there’s a new thing or it tells you to do something, it’s gonna give that, that a boost because that’s what they’re needing. That’s what they may be low on ad inventory for reels or whatever, and they.

[00:29:49] Jeff Sieh: more of that. So, I think it’s really, really interesting that it’s done. Now, is that only in the, the mobile app, or is that in the, the one on the, on the desktop as well?

[00:29:58] Paul Gowder: Some of that is in the [00:30:00] desktop, but do look at it in both places. ’cause Facebook puts different things in both places. It’s, it’s so frustrating.

[00:30:06] Jeff Sieh: So Dustin says, man, wouldn’t it be great if your favorite AI assistant could do all this experimentation for you? Hmm. Stay tuned. Oh, magi, you’re such a tease. You’re such a tease. Magi. Alright, so, uh, we’ll make sure we have Dustin on and, and talk about some of this new stuff. but Pat is so ex she’s watching over on YouTube saying, so excited for this.

[00:30:25] Jeff Sieh: I love managing small companies. Facebook pages in the past might jump back in. yeah, lots of cool stuff happening. and man, we’re already at, 20 minutes left of the show, so keep your questions coming, uh, because this is gonna go faster than any of us realized. but I wanna talk about a little bit, Paul,

[00:30:41] Jeff Sieh: This new bonus. Now, this was in the news last week, Mashable, I guess where I found it from. the headline was get $3,000 for posting on Facebook. So can we talk about this bonus a little bit? What it is and you know, is it for everybody? Like, talk about that a little bit.

[00:30:57] Paul Gowder: Yeah, so what it looks like is Facebook’s going after [00:31:00] YouTube creators and they’re trying to get some of the big YouTube creators to come over and post more content on Facebook. And, and Zuckerberg has said in interviews, he wants Facebook to be, The platform that, that content creators go first to create content.

[00:31:13] Paul Gowder: So he is, that’s, again, he is going to incentivize people. So most of us probably won’t qualify for that $3,000 bonus. But, you know, again, looking your dashboard, there may be a bonus once you get into this program. There are bonuses that will be offered to anybody. I’ll, I’ll

[00:31:28] Jeff Sieh: I I think the three, I think the $3,000. Is for people who have a million followers over and they’re bringing ’em over. And the other thing, it’s only a limited time, so it’s only three months. I think there’s like, a thousand dollars is like, if you have a hundred thousand dollars and you’re bringing ’em over, it’s over a million if it’s the $3,000 bonus.

[00:31:46] Jeff Sieh: So most of us aren’t gonna qualify. Paul could, but most of us couldn’t because we don’t have that many followers. but it still doesn’t mean that they’re not. Throwing money at creators to get them to produce content.

[00:31:59] Paul Gowder: So [00:32:00] in my personal profile right now, I have three extra bonuses. I can earn $60 for a post that hits, hits a certain amount. I can earn $8 just by posting more content and a $6 bonus for sharing to groups. So keep checking your monetization. They’re going to throw things at you to, again, in, they’re just incentivizing you to create more content and watch those because they’ll tell you.

[00:32:23] Paul Gowder: They want you to share to groups, so they want you to post reels and they’ll reward you for that. So make sure you’re paying attention to what they’re saying in in your dashboard.

[00:32:30] Jeff Sieh: So do you think this is a long-term opportunity? I mean this, this thing is only gonna be three months for this, but do you think it’s just a temporary push from Meta or do you think it’s gonna, it’s something that they’re really focusing on ’cause they want creators back on the platform.

[00:32:44] Paul Gowder: So that has been the question. Among all the people that I follow and, and have been talking to, they have been paying for video ads for at least five years. They’ve been doing this kind of bonus type payout [00:33:00] for at least the last three. Is it going to stick around? I don’t know. The fact that they’re offering $3,000 bonuses for.

[00:33:06] Paul Gowder: To pull YouTube over Does signal to me that this is gonna be around for a while. But the, the thing we know about Facebook is they will change this. This program is probably gonna be around for a long time, but it’s gonna change. and lots of people I’m talking to right now, March, we’re seeing big declines in what you’re being paid as they have let more people in as they’re.

[00:33:28] Paul Gowder: Incentivizing some of these big creators to come over. It looks like, the total money in the program is being divided among more people. So my recommendation is, take advantage of this right now. Again, not make, you’re not gonna all of a sudden be, become Mr. Beast money, but take advantage of the fact that they are pushing your content out to more people to really grow your business.

[00:33:49] Paul Gowder: Like somebody said earlier, I still think YouTube is the long-term play because that’s where Google and Gemini and all are going to put their efforts into [00:34:00] YouTube and, and shorts. So I think that is the long-term play. So as you create content for Facebook, please make sure you’re sharing it on YouTube as well.

[00:34:07] Paul Gowder: but yeah, take advantage of anything that Facebook does like this. take advantage of it while it’s working.

[00:34:12] Jeff Sieh: So that, I wanna just reiterate this, like, and Rich brought it up earlier, like, if you’re creating content in other places and you haven’t posted it to Facebook reels, like if you’re doing a bunch of reels on TikTok or Instagram, whatever, make sure that you, you go back and post that content on and schedule it, like Paul was saying, on Facebook.

[00:34:28] Jeff Sieh: If you don’t wanna pay for like a smarter queue or an Agora Pulse or anything like that, just go and do the native thing and schedule some of that content that you’ve already used. Don’t waste it like it’s still. Who knows what’s gonna happen. I’ve been recording all of my, anything I 3D print, I’ve been making a stop motion ’cause I’ll eventually start throwing that stuff on there ’cause it worked.

[00:34:45] Jeff Sieh: should you turn on to automatically duplicate if something you post to Facebook goes to Instagram and vice versa. Or should you separate those out in some.

[00:34:54] Paul Gowder: I would not do automatic posting. I have found that there are times when I’ve turned on automatic posting, like for [00:35:00] powwows, and the content goes to both places and money gets turned off and the reach is different. So I would not do that. But again, it’s, it’s experimenting and figure out what works, what, what I’ve been doing is I post Facebook first because that’s where I’m monetized.

[00:35:15] Paul Gowder: and then I may say, Hey, also post this, I may, you know, there’s an a dropdown and you can say, Hey, also share this on Instagram and I’ll do that later. but I do not automatically post to both places.

[00:35:26] Jeff Sieh: That’s great advice too. ’cause a lot of people, it’s just easier. Like, you know, it’s,

[00:35:29] Jeff Sieh: you don’t have to think about it, but if you want to increase your reach, that’s great advice. And you heard it here, folks. rich says, oh, we might need a two hour bonus episode on this topic. By the way, my friend Paul has actually got something coming up.

[00:35:42] Jeff Sieh: When is, is it next week or the week after?

[00:35:44] Paul Gowder: it’s the end of April. April 29th.

[00:35:46] Jeff Sieh: So he’s got this Facebook unlocked course that if any of you interested in it, he’s kind enough to have, a special link for our followers. If you go to jeff c.com/ Facebook unlocked, that’s jeff c.com/facebook unlocked. [00:36:00] You can sign up for this webinar.

[00:36:01] Jeff Sieh: Cohort work together with Paul kind of thing that he’s doing on this topic. So make sure jeffy.com/face, Facebook unlocked. it’s gonna be a lot of this stuff, but even deeper and even more tactical and strategic ways. Uh, and you’ll be able to talk to Paul in the middle of all that too, so it’s gonna be amazing.

[00:36:18] Jeff Sieh: pat Mills asked this question, which I hadn’t thought about, like, what about subscriptions? That’s one of the monetization options you see in there. it’s listed to do, but is it worth it or do I need to get monetized by Facebook first? How does subscriptions work Paul?

[00:36:31] Paul Gowder: Usually you get content monetization turned on first before subscriptions. Like my personal profile, I still don’t have the ability to turn on subscriptions and, and I don’t know why, but if you, if they’re offering you that before content monetization. I would turn it on again, if Facebook’s offering you something, take advantage of it and try it.

[00:36:50] Paul Gowder: so subscriptions can work and there’s a lot of people doing really well with that. so definitely turn that on. There’s even a new one now, and I forgot what they call it, but basically you can. You can [00:37:00] have a cameo type thing on your profile where people pay you to make a video for their birthday or, or give them a message that’s, I think it’s called storefront.

[00:37:08] Paul Gowder: So that’s in there now that that could be turned on as well. Just check and see what, what programs you qualify for, and if you qualify for it, turn it on.

[00:37:16] Jeff Sieh: So I wanna know you guys, what are, if you are posting more videos, are you posting more images, text? What are you posting on Facebook right now? Is it just what you’re just throwing reels up? Like, I want to know what kind of content you’re using. So wherever you’re watching from, answer that question down below.

[00:37:31] Jeff Sieh: Video images or text. ’cause I would like to see what our audience is actually doing. but let’s really take a quick talk about, we’ve mentioned it a lot the professional dashboard where this is all where this stuff lives. Facebook does not make it easy with all the ads and the apps and, you know, professional dashboard.

[00:37:48] Jeff Sieh: So what is the professional dashboard and why are so many, creators ignoring it?

[00:37:53] Paul Gowder: Oh, this is, you need to be spending a few minutes in your professional dashboard every day. This is [00:38:00] where they’re going to give your analytics. They’re going to give you what’s working. They’re going. It’s an easy place to go and find what comments you haven’t responded to. All that kind of extra stuff that you get for turning on professional mode is underneath the professional dashboard.

[00:38:13] Paul Gowder: Some of the stuff is buried. It does change. It’s different on the mobile than it is from the desktop. You just need to make a habit of every day going through all the tabs and checking to see what’s in there. One of the things I’ve been showing people this week that people are missing, there is a place in there It’ll show you what your recent posts are, and you can hit a button and it will automatically invite everybody who engaged with that post to follow your page. You can grow massive amounts by doing that. I think I’ve been doing that on my personal, I, I’ve picked up another thousand followers in the last month just from going in there and hitting the invite every day.

[00:38:49] Paul Gowder:

[00:38:49] Paul Gowder: again, it’s a tool that Facebook’s giving you, so take advantage of it.

[00:38:52] Jeff Sieh: See that’s something, you know, one, it’s hard to find and two, going in there and doing that, but that’s great practice if you’re wanting to grow on Facebook. And if your demographics [00:39:00] on Facebook, and like for me, it is because one people, if you’re selling something or services, a lot of, like, the audience on TikTok isn’t gonna buy anything from you.

[00:39:09] Jeff Sieh: Right? They’re just not, they’re, they’re doom squirrel and they’re flicking around. They’re trying to get, uh, and same with Instagram. I mean, Instagram’s a great way to get seen, but the getting links back to your content or engaging with people sometimes a little bit harder. You know, people PPO on Facebook, but it’s still the.

[00:39:25] Jeff Sieh: It’s still the re in the room right now. I think, it’s so big. uh, Zena has another comment. She goes, I do a mixture of everything, but Facebook is telling me now that my reels over 60 seconds is what’s working. So that’s what’s so interesting that you can go in now and like, okay, it’s telling me what I should do.

[00:39:42] Paul Gowder: I should probably do it. Like, that’s really, really cool. Yeah, and, and just to show that it is different for everybody. I just looked at mine and it’s telling me that my reel should be 15 to 30 seconds, so. Facebook doesn’t wanna see me more. They, they want shorter versions of me, apparently. They like Zena better and they want longer pieces of content from her.

[00:39:59] Paul Gowder: So [00:40:00] yeah, it’s different for everybody.

[00:40:01] Jeff Sieh: Yeah. So the question that a lot of people get asked, and I’m sure you get asked, like what types of posts are performing best on Facebook right now? The answer is, it depends. It depends on the algorithm and how it’s gonna work for you.

[00:40:12] Jeff Sieh: And that’s why this is so important, is to go in and look at at your stats and it’s gonna tell you like, Hey, you don’t need to do those text posts, just do the reels and do it over 60 seconds like Zena was saying. So like Michelle’s saying right now, like her reels, she’s went and checked, need to be 30 to 45 seconds.

[00:40:29] Jeff Sieh: I mean, this is, this is worth the price of avention right now, folks. It’s telling you what to do. so anyway, very, very cool. Paul. Don’t forget folks that, Paul is, not just here today, but he’s got an amazing, webinar coming up at jeff c.com/facebook unlocked. And also we’re gonna use this time to say thank you so much for our sponsor, Ecamm.

[00:40:49] Jeff Sieh: They got so much cool stuff coming up. Creator camps coming up later this year. Uh, they’re going to UK soon. they’re gonna be in Chicago. So all sorts of cool stuff. But if you wanna find out more about Ecamm and do [00:41:00] what we’re doing here on the show live or even produced, uh, your own YouTube videos at home Ecamm dot com slash Jeff, you can save some money by using code Jeff 15.

[00:41:09] Jeff Sieh: Paul, if you had to give somebody. Just starting out, or they’ve been on Facebook for a while, but they’ve kind of really not been posting content. They’re just kind of throwing stuff up willy-nilly. What would be a simple posting plan? What would it look like? Because you mentioned it’s gonna take a while for Facebook to learn what kind of content works for them?

[00:41:29] Jeff Sieh: So should they do it for a week and then they’ll have enough information, or should it be a whole month and then it, you know, what kind of like timeline are we looking at?

[00:41:37] Paul Gowder: Yeah, I would give yourself 30 days to experiment, and I’m starting a challenge for myself later today where I’m gonna post 30, travel photos over the next 30 days. Try to figure out if there’s, you know, a, a theme like that you can do, and for the next 30 days. Post twice a day, post a photo, post a text, maybe throw in a few reels and see what resonates.

[00:41:58] Paul Gowder: But you have to, you [00:42:00] have to be posting, you know, for a good consistent amount of time for Facebook to kind of learn you. And then you can start really getting the information outta that. And like we were just saying, start looking at your professional dashboard every day and Facebook’s gonna tell you what’s working.

[00:42:13] Paul Gowder: It will change. So give yourself 30 days. and if you can figure out a, a, a challenge or a topic or something like that, that’ll help you become more consistent, go for that.

[00:42:22] Jeff Sieh: So, Other than, so we, we talked about the, one of the best analytics to look like at inside of the Facebook dashboard is what to post. Like what kind of reels, how long, that kinda stuff, what’s another, metric inside of the dashboard that really, really matters to you or that creators should be looking at?

[00:42:38] Jeff Sieh: Is it engagement? Is it likes, like what are you looking at to see that not only like the views, like let’s say you’re posting a reel and you have all these views, but if you have all these views and it’s not driving traffic or it’s not growing your brand, or it’s just vanity metrics.

[00:42:52] Jeff Sieh: So what metric really matters the most to you when you go inside that professional dashboard?

[00:42:57] Paul Gowder: you, you do wanna look at your overall [00:43:00] views. ’cause that is gonna tell you what, how much Facebook is showing you. But you really wanna dive into engagement because that is how peop how much people are commenting, sharing, you know, that kind of thing. And like I’m looking at mine and it’s telling me right now, Hey, your engagement’s down.

[00:43:14] Paul Gowder: You need to be posting more consistently. It actually told me, it gave me a warning and said, Hey, you’re not doing this right. but it it’ll also start showing you like, what people are doing more. If they’re reacting, if they’re commenting, it’ll start showing you whether it’s showing your content to followers versus non followers, and you really wanna see that non follower number go up because that means that Facebook’s really pushing you out to a new set of people.

[00:43:36] Paul Gowder: So, yeah, look at your engagement number. That’s, that’s where you’re really gonna start to see. What’s resonating and not just what’s getting seen. Getting seen is great, but it’s the engagement that’s going to help grow your, your, your following, but, and that’s where you’re gonna get the money.

[00:43:50] Jeff Sieh: So, I think you mentioned this earlier, but I wanna reiterate what’s like the hierarchy of what’s important to Facebook. I’m sure a share is really high. And then like where do likes and engagement kind of [00:44:00] fall into that?

[00:44:00] Paul Gowder: My understanding is share is number one, especially if they share it in Messenger. So they’re using the Facebook.

[00:44:06] Jeff Sieh: Oh, okay.

[00:44:07] Paul Gowder: Then comments and then reactions, likes, um, whatever. That’s, that’s kinda last.

[00:44:13] Jeff Sieh: Is it important, like, I’ve heard this, when you, post new content that you’re supposed to wait and like as soon as something comes in, you wanna do it in the first hour, you wanna recom if somebody leaves a comment on your post. Because that’ll give more juice to whatever.

[00:44:25] Jeff Sieh: Is that the same on Facebook? Do we need, like if we post a new reel, should we like sit there and wait for the first 15 minutes for an hour of the day? Like what do you, or does it even matter? Like we just can go next day or whatever.

[00:44:38] Paul Gowder: Facebook is looking at the first 30 minutes to see what that post is going to do, and then it will determine how it’s going to handle it and what it’s gonna push it out, but. They continue to examine it and there are lots of people out there talking about they have posted that are three, four weeks old and all of a sudden it will just spike.

[00:44:57] Paul Gowder: So going back to an earlier comment, somebody asking, rich was [00:45:00] asking about deleting old content. This is where I say don’t delete old content, because a lot of creators are saying that Facebook, as it learns you, is going back and finding posts in your back catalog that they think would resonate and pushing them out to more people.

[00:45:14] Jeff Sieh: Very, very cool. So I think this is the last question we have time for. I’ll bring it up from, She goes. If we continue to do what Facebook says, what’s working, does that skew the information? Meaning we do what is working and that’s what Facebook says to do, so we don’t try anything new. That’s a great question.

[00:45:31] Paul Gowder: That is great. So again, I think you need to be posting multiple times. And so one of those times or two times a day, you’re doing what Facebook’s telling you, but you’re still doing other stuff. because like for me. A month ago it was telling me it wanted more text posts. Now it’s telling me it wants more reels.

[00:45:47] Paul Gowder: So they’re looking at your trends and your audience as things grow, but you have to keep posting other types of content that, that’s the whole game is posting multiple different formats of content, to keep playing with the [00:46:00] algorithm and see, you know, and as, as your following grows it, it’s gonna change.

[00:46:03] Paul Gowder: And like what works and what content people like is going to change.

[00:46:07] Jeff Sieh: Very, very cool. Well, Paul, once again has always, you’re always a foun of information. so much stuff. and the proof’s in the pudding. Like Sean is a great testimony to following Paul’s advice and getting up past the million views. it’s just amazing, what just some of these simple, simple tips and testing, really can do for you.

[00:46:25] Jeff Sieh: But Paul, I want to give you a chance to talk about where people can find you and talk a little bit about this new upcoming Facebook unlocked, webinar that you got going.

[00:46:34] Paul Gowder: I appreciate that. So, and one, I should have mentioned this earlier, but I, I do wanna make sure I cover this. I had somebody actually send me a message the other day and said, Hey, I listened to you talk. And I was at a conference in Boston in, in November, and she said, I pretty much discounted everything you said because you have 1.8 million followers.

[00:46:49] Paul Gowder: And she didn’t, she’s like, I didn’t think any of this stuff applied. She’s like, I, I finally did what you said. It’s working with a small following. Sean only has 5,000 followers only. That’s a huge number. Congrats Sean. [00:47:00] It doesn’t matter how many followers you have anymore, it helps, but it doesn’t matter.

[00:47:05] Paul Gowder: This all works if you just do it. So in April, later in April, I’m going to host a two hour webinar. And so the first hour I’m gonna gonna go through what Facebook monetization is, how to turn it on, some of the tips. Tricks that I’ve learned, what’s working, what’s not working, and show you some of the posts I I’ve done and how they worked.

[00:47:25] Paul Gowder: I’ll dig into powwows.com and show you all of that. The second hour will be questions and we will go through and help everybody there kind of get, you know, your questions answered and see if we can help you gain your following. So it’s a two hour webinar coming up later in April. And, jeff c.com/facebook unlocked.

[00:47:42] Jeff Sieh: Yes. So, make sure you guys go do that once again. Thank you guys so much. For today in the comments, oh my gosh, the chat, blew up. And we also want to give, give a a shout out to our friends over on e Camm. Uh,you can find out more about them at Ecamm dot com slash jeff.

[00:47:59] Jeff Sieh: Thank you so [00:48:00] much for Zena Michelle. Yeah, rich, Sean, everybody who showed up in the chat today, you guys are amazing. We wouldn’t be able to do this show without you. Thanks so much for watching. Tell your friends and with that, we’ll see you guys next time. Bye everybody.