Facebook’s Clubhouse competitor is coming this summer. Are you going to be ready for it?
Rachel Miller talks with Jeff and Grace about Facebook’s new social audio experiences and updates to business tools, Pages, and content creation on this week’s Social Media News Live.
Jeff Sieh: [00:00:00] Welcome to Social Media News Live! I’m Jeff Sieh and you’re not.
[00:00:05] Grace Duffy: [00:00:05] Yes, because I grazed stuffy. And this is the show that keeps you up to date on what’s happening in the world of social media.
[00:00:12] And speaking of the world of social media, today’s show is brought to you by Restream everything you need to create a live professional broadcast like this one and podcasts, like this was going to be right in your browser. And we go live too. Or you can go live to 30 plus online destinations. So you can find out more about that at socialmedianewslive.com/restream, Socialmedianewslive.com/restreaam And find out everything you need to know about streaming live.
[00:00:45] Jeff Sieh: [00:00:45] Yes. And today I’m so excited. We are joined by Rachel Miller. And we are going to talk about Facebook’s new social audio experiences, updates to business tools, pages, and content creation. And you’re going to find out, you know, Rachel’s take on Facebook’s clubhouse clone. So you want to make sure you stay tuned for that.
[00:01:05] We’re going to talk also about Facebook’s new tools to help businesses connect with their customers online and grow more efficiently. And. Is there still such a thing as social media, organic reach in 2021, the answer is you have to find out, stick around, we’re going to, we’re going to do that. So also we want to make sure to give a shout out to my friends over on Ecamm they’re the ones that allow us to bring up these awesome lower thirds moving backgrounds.
[00:01:33]So make sure you check them out at socialmedianewslive.com/ecamm That’s socialmedianewslive.com/ecamm. So. If you do not know Rachel Miller, you really should. She is who I think is one of the best organic traffic, traffic geniuses out there. She is the strategist at Moolah marketing, such a great name.
[00:01:56] She is a Facebook coach and trainer, and she’s helped 29 businesses get post to over. Is this 10 million people, 10 million people. She is the author of, Oh my gosh. So she is the author of multiple books, including one which sold over a hundred thousand copies. But what she loves most is to help you guys grow your perfect audience and get massive engagement for small businesses, big brands, and everyone in between.
[00:02:24] Rachel. Welcome to the show.
[00:02:27] Rachel Miller: [00:02:27] Thank you. I appreciate you having me on today. Yes. I appreciate
[00:02:30] Jeff Sieh: [00:02:30] you. We a lot of fun. So grace, let’s, let’s jump right into this first segment because we got a lot of news to cover.
[00:02:37] Grace Duffy: [00:02:37] Yeah, absolutely. So social media agency ignite social media, they’ve been around for awhile, wrote an interesting piece on their company blog titled social media, organic reach 2021, who actually sees your content.
[00:02:50] Now the major points highlighted in this article, this post is that organic. Content strategy used to be the crown jewel of social media marketing, especially when all of us were just getting started with it. But it’s been overshadowed over the last few years with pay per play and changes to the algorithm.
[00:03:09] And I think businesses have been really pushed into devoting more of their budgets. Into social media advertising. So in this post, they do break down the best practices and insights based on their recent analysis of their own clients. The recent analysis of their own clients, organic reach across Facebook, Instagram, and LinkedIn, but we want to get Rachel’s insights on this because she is a social media, organic growth strategist specialist expert, and we want to get her take on how.
[00:03:43] People how brands, how personal brands, individuals, businesses can still be reaching their audiences with organic. So, Rachel, can you give us an understanding of how branded content is performing across this platform? So Facebook, Instagram, LinkedIn are the ones they focused on, but in general, how should we be thinking about organic?
[00:04:04] When we are analyzing our marketing budgets?
[00:04:08] Rachel Miller: [00:04:08] Well, I known for my businesses and the businesses that I coach. I literally am helping over 51,000 businesses right now inside of our large Facebook group. Grow your audience inside of that group. Last week, I, with one of my employees was able to reach 1.9 million without ad spend on one of my properties.
[00:04:27] It’s a food, food and health based property. One of my other students was able to reach 11 million people with a single post and she’s in the pet and also health space. So if she can do it last week, if I can do it last week, if we’ve got people like Shantelle people like Gina people like Anna, they’re all growing their businesses without any ads on, on Facebook.
[00:04:54] If they’re all able to reach their market, then. Everyone knows everyone else’s business can too. You just have to do the same types of things. You have to feed the algorithms, what the algorithms want. So you have to feed the platform and the platform will feed you. Now I always think it’s funny when people say, well, the algorithms from last year, they changed and now they don’t show social.
[00:05:12] No, the algorithms have always loved content creators. The algorithms have never not loved concrete to creators. What happens is that we don’t set up the systems that. You can put in place at the beginning and that run your business on social. We get off the bandwagon and we start thinking, well, if we pay, we’ll get there faster, or whoever pays to play, they’re going to reach their customers and they’re going to get more customers and they’re going to scale their businesses better.
[00:05:39] The reality is. We were the ones who changed our mindset. And we stopped thinking about content as a way to connect with our audience. And instead thought about it as a transaction. And as soon as we think about our content as a transaction, we start repelling people because people can feel like it’s a transaction.
[00:05:55] They feel the weight of that, right? When you switch and you make your content about service and you content about loving people and your content about helping people grow their audiences or grow their, grow their. Their own lives. So for me, I help people grow their audiences, but for like Sam, she helps people be more creative and buy paint from her paint store.
[00:06:14] So she helps people become more creative as soon as she creates content. Not that says, buy my paint, but content that says you’re a creative creator. You’re someone who loves color. You are someone who sees beauty in the world. Well guess what? They’re going to interact with their content. And she’s actually gonna sell more paint at her paint store.
[00:06:32] So it’s totally possible for every single business that’s out there right now. It’s just, we have to shift our mindset and get back into a service mindset with our audience, but Facebook
[00:06:43] Grace Duffy: [00:06:43] makes it so enticing. I mean, like when we post this video, right, when it’s done, I’m going to get an alert from our Facebook page that says, do you want to reach X, many more people?
[00:06:51] Boost those posts for just $5 or whatever. Right. So when you’re looking at organic traffic and you know, we’re talking about Facebook right now, right. But like, is there a difference in how you would approach Instagram? And LinkedIn, because in this article they’re saying that branded organic branded content on Instagram potentially does better.
[00:07:12] Now. I don’t know what better means. Right. So is there a difference in how you approach your content strategy on each of these three separate platforms? Or do you, is it the rule is pretty much the same across the board?
[00:07:24]Rachel Miller: [00:07:24] Those three platforms, they all generally work on the same type of engagement signals.
[00:07:29] So what happens is we, as readers, we give Facebook, Instagram, LinkedIn signals that we like content. The first signal that we’re going to give is that we stop the scroll, which means we’re scrolling, scrolling, scrolling, and we look at their image. We look at their video, whatever it is, we stop. And it grabs our attention.
[00:07:45] That’s a signal that we give to the social platform that this content is relevant to us. So as content creators, if we have that signal in our content, whether our contents on Instagram, LinkedIn, Facebook, Tik, TOK, wherever it has that signal, it grabs their attention. They stop, they engage. Okay. So we want the signals for stops.
[00:08:02] We also want micro reactions. That’s those thumbs up smiley faces hearts. So, you know, those types of instant replies that don’t take a whole lot of effort on Instagram. Those are the short comments, the one words or the emoji comments. On Facebook. It’s a short words. Emoji comments LinkedIn, any comments?
[00:08:19] Good. But what my point is you want micro reactions. That’s someone taking an action that says I like this, but they’re not like investing their time, their energy into your really. They’re just like making a little action. You want micro reactions? And Facebook gives us the ability when someone gives a micro reaction.
[00:08:37] They give us the ability to invite that person to be a fan. Instagram does not give us that ability. So in my mind, Instagram and Facebook are similar, but Facebook gives us more tools to be able to reach our audience and retarget them, recapture them in ways that we don’t have that ability on Instagram.
[00:08:54] So I prefer Facebook because I have so much more capabilities on Facebook. Now it depends on your market. Your market might be more on Tik TOK. It might be more on LinkedIn, right? Everyone’s market is really though on Facebook. So like while they’re on Facebook and they’re also on Tik TOK they’re on Facebook.
[00:09:11] So Facebook, according Facebook stats right now, 200 million people are active on its platform in just the United States alone. Knowing that there’s 327 million people in the United States. And that 29 million of them are children under the age of whatever the age is. So the reality is we only have 299 people, million people to reach.
[00:09:35] Well, two thirds of that. Are on Facebook every month, opening Facebook and talking on Facebook every single month, every single day. And they said the average user on Facebook opens Facebook two to three times a day. So knowing that you can pretty much guess they’re on Facebook now that might be they’re also in another place because we’re all in multiple places.
[00:09:57] But for me, the tools that Facebook gives us make it where that’s, where I prefer to spend my money. Marketing energy. Now that does change when you’re over 10,000 fans or followers on Instagram, because you’re now able to link with your content for me. Why do I have content? What’s the purpose of me posting my content.
[00:10:16] The purpose is to get traffic, right? I want to try get traffic so it can harness that traffic and get purchases of my products from that traffic and get. Say like clicks over to my stuff. So they see my ads. I want them to take action. It’s hard on Instagram for a person to take action. When there’s no button to click out to you.
[00:10:36] So you have to pay until you have 10,000 followers to get that button, to have that click yeah. Click-through ability. So when you’re over 10,000, then it’s worth it to me to also put more of my energies in the Instagram. But until you’re at that spot, do not forget Facebook because yes, Instagram has activity, but Facebook gives you so many more tools.
[00:10:54] Facebook has the ability to drive traffic and clicks. So. Without you having to pay for it. So if I’m going to spend my organic energy, I’m going to start there.
[00:11:02] Jeff Sieh: [00:11:02] Awesome. So it’s now, Rachel, it sounds like you have like a bat phone, like a blue, like Facebook phone that goes right to Zuckerberg and you get all this super, this knowledge.
[00:11:13] So, but one of the things I wanted to bring up because this was a great question from Simon and this is a great point. You talked about organic traffic, but yeah. She, he goes, many influencers have massive reach and engagement, but they don’t make any money. So how do you, what’s the best practice to like move people from, you know, you’re sharing content that engages them, gets them to stop the scroll, do all that.
[00:11:33] But then how do you like go, Hey and buy my stuff? You know, you mentioned that lady who was talking about creativity, but then they all also, she was selling her, her paint materials, but I have a feeling it’s not a hard sell. So can you talk about that a little bit?
[00:11:46] Rachel Miller: [00:11:46] Oh for her, it was an easy sell because where people were already there.
[00:11:49] Now, I think the, how do I say this? If an influencer is struggling to convert their audience, the reason that they’re struggling to convert their audience is one. They might be trying to serve everyone. And so they have this big audience and they’re putting up cat means and they don’t actually convert that cat audience into like fans of them.
[00:12:08] Does that make sense? They just have a view, like views are great, but you have to have some types of action on it. So they could, it could be that they have the wrong audience or not a clear audience, but most likely the issue if we have a large influencer and they’re not making money, most likely the issue is they don’t have a compelling offer.
[00:12:25] Or they don’t know how to make that offer to their audience. So anytime that someone’s not making sales, I go back and say, well, what problem are you solving now? How are you talking about that problem in a way that your audience then says, Oh, my word, you’re the solution I’ve been waiting for, please, please, please.
[00:12:41] When you have the right people. And the right offer and you have the right messaging about that offer you communicate it in a way that they can understand when you have all three of those things, you don’t need a sales funnel. You don’t need ads. You don’t need an email sequence. You don’t need a sales page.
[00:12:58] Even people will buy your products from you. Just by you saying, I have this who wants it? They’ll comment and say, Oh my word, heck yes, you reply and say, here’s a PayPal, me link if you’re really serious, because I’ll send it to you whenever I get it done and they’ll buy it. But the problem is if you’re not getting those conversions is probably the fact it could be the people.
[00:13:19]But it’s probably the fact you have the wrong offer. Or you’re not communicating that offer in a way that makes sense to the audience.
[00:13:25] Jeff Sieh: [00:13:25] So just follow up on this a little bit. So do you have to be super exciting, like Rachel Miller and like really engaging in all this, like I know people are going, listen, Rachel is amazing.
[00:13:35] I love her. I love her energy. That’s not me. How do I, how do I do this? Because I don’t, I can’t do this, you know, thing, but she’s done that. She’s doing, what did he tell people like that?
[00:13:47] Rachel Miller: [00:13:47] Oh, I’d always cracked him. I think of Hannah, Hannah, who Hannah told me, she’s topping her husband’s income and she’s doing it with no Facebook lives.
[00:13:55] She’s an introvert. And she lives in a very, there’s only a couple of super remote places in the world. And the earth and what, I mean, I want to tell where she is just because that would identify her and didn’t want to be identified. She’s an introvert. I told you all that, but she lives in an area where you can only get satellite internet and you can only get like satellite internet.
[00:14:16] That’s consistent a couple of times a day. So she lives in a very, very remote part of the globe. We’re only like four or 500 people live there. Okay. So knowing that. She’s able to build an online business without Facebook lives, because there’s no way satellite phones can get online. Like that’s not possible.
[00:14:33] So she does just text marketing. She uploads her photos at night when everyone’s asleep. That’s how bad the internet is, where she is. And if she can build an online business, With justice T T tactics, she can recycle her content. She’s got a system where she puts up her under piece of the content. Then when she wants that photo, she goes back into creator studio.
[00:14:52] She pulls up the photo again. She reposts it. So she doesn’t have to wait for her to night. Assuming that the sky is clear, like guys, she can do it. Anyone can do it.
[00:15:08] Jeff Sieh: [00:15:08] That is very refreshing. That’s very refreshing to hear. Yeah. That’s that’s great. So everybody, we have hope we have hope Rachel has given us hope.
[00:15:16] Rachel Miller: [00:15:16] Yeah. Kids in the middle of nowhere and with her, she’s having to wait for the weather to clear so she could get her photo uploaded. Y’all have it easy.
[00:15:26] Jeff Sieh: [00:15:26] I just want to bring some more comments. People are loving this. Michael Jackson says, wow. So he’s just loving this and then Robert Lee goes, Oh, wow.
[00:15:34] Rachel, what a cool guest. So you’ve got your fan club here. So very, very cool. Yeah. So, grace, I mean, we can talk about this for, I know a lot of people were excited, but we got to move on to our next, our next thing, because it kind of ties into this. So let’s talk about this next piece of news about Facebook managing content, because that, that does play into this.
[00:15:51] Grace Duffy: [00:15:51] Yeah, since we’ve talked so much about Facebook and Facebook tools and how it offers you all the tools and all the access, they debuted three new ones this week for helping businesses connect to their customers online and grow more efficiently. And how do they do this? They introduced new ways to inter you ways to manage your community and find relevant content related to your business, but also about other businesses.
[00:16:16] So for businesses that already are using their new Facebook page experience, which I believe rolled out in January it was they had. They introduced these three new things. It was one is the ability to streamline routine tasks like commenting and posting and liking as your business there. They made that a lot easier.
[00:16:35] They’ve also added a new dedicated newsfeed for your business account, which is separate from your personal one. I’d love to know more about that. So businesses can more easily engaged with their communities. And find relevant content from other companies related to whatever it is that they’re doing.
[00:16:54] And they’re also looking to further help you, the business owner, save time, managing your account by suggesting. This new, a professional dashboard, which is serving as a central hub for all the essential tools you need to run your Facebook page, including actionable page insights. Now, Rachel, I want to know if you’ve been able to check out any of these tools and one of these tools, none of these tools, and what do you think about them and how have they helped the business pages for the customers and clients
[00:17:25] Rachel Miller: [00:17:25] you work with?
[00:17:27] There’s a nifty little hack that we teach inside my my paid programs, which is called niche neighborhoods, which is how you make your page similar in the algorithms to another page or another property. Is your audience familiar with like SEO strategy and what SEO is?
[00:17:44] Grace Duffy: [00:17:44] I feel like they’re about to be tell us everything.
[00:17:49] Rachel Miller: [00:17:49] Yo is, is basically you want to have search engine optimization, SEO search engine optimization. So you put up say a post on Google on a website, a blog, and then you’re going to want Google to find it. Well, you can’t just randomly put it on Google. It doesn’t work like that. It doesn’t just magically end up in a search engine.
[00:18:08] What do you need to do to get found by Google so that when someone searches for you, they find you, you need to have headings. You need to have keywords throughout the article. You need to link to a credible source. You need to have a credible source link back to you. You need to have people like engaging on the content.
[00:18:26] So when, when Google sees someone visited that they actually see. Stay, they don’t instantly bail off. Right. All of those things that we do with SEO, we also can do with pages. So what, the tools that Facebook just rolled out, they help us with that niche neighborhood or basically Facebook SEO. What that means is when your page says, I’m just like these other pages what Facebook is going to do, what you’re going to want to do is you’re going to want to add them to your page newsfeed, which is what we now have access to.
[00:18:55] I think made it so cool. So now we’re going to know their pages are we’re following these other pages that are similar to ours. And then we have the ability to comment, like share, engage on that other content. Facebook will even suggest to our page content that it thinks is relevant to us by, from other pages in our neighborhood.
[00:19:14] Now, as we participate in our neighborhood and like a lot of times we think, well, wait a second. Okay. I’m promoting my competitor with this. Like why would I do that? When we engage in that neighborhood, the more we engage in it, the more we become suggested to our neighbors and then all of our pages rise.
[00:19:33] So I’ve noticed this with one of my pages. I started it as a joke. My neighbor’s cat was peeing on my lawn furniture and I do what every marketer does when their cat, not their cat, their neighbor’s cat is being inappropriate and rude. I started a Facebook page for it. And that page went crazy and I called it the crazy cat lady, because I was pretty much making fun of my neighbor and not, not identifying her.
[00:19:57] I was just, I was venting. I was venting in my way that I can vent and no one knows it’s her. And actually she follows a page. Two thinks it’s really funny. Okay. But I did some stats and some research, everyone who’s following the crazy cat lady page that generally have three or more cats. And guess what?
[00:20:14] They’re following multiple pages, some of them six pages that are all called crazy cat lady. So I’m not the only crazy cat lady Facebook page out there. There’s actually like 25 dozen of them. I don’t know how many exactly. There’s a lot of pages with the same title, crazy cat lady. My fans aren’t following just me.
[00:20:36] They’re not just following other cat pages, they’re actually following other cat pages titled crazy cat lady. So knowing that, knowing that that’s their mindset, I’m not in competition with those other pages, even if they have the same exact name as me and some of them might even be my students. The reality is that I don’t trademark that phrase.
[00:20:57] It’s not mine. I don’t own it. So, so they’re welcome to start a page. It’s called crazy cat lady. And the reality is my follower. Follows all of them typically. So knowing that I want to be seen as similar to those pages, according to Facebook. So those tools that Facebook’s rolling out, the ink increase insights, the ability to have a customized newsfeed, they increased ability to tag and comment and like, and share content as your page with other pages that ability has increased, which means that Facebook is emphasizing niche neighborhoods or the SEO tactics of Facebook.
[00:21:32] And I’ve seen this actually in my feed lately. So you’re going to notice this. I found it’s about one day a week that I’ll scroll through and about the third scroll down, I’m going to see suggested pages. You may like these pages are all on the topic of health. Are you interested in any of them? Well, they know that I’m married to a guy who’s obsessed with health and runs all the time.
[00:21:54] Cause my feed is filled with lots of running shoes and running this and watching your heart rate. And how many carbs are you eating? Anyways, my feed because I’m married to a guy who’s into health. It has, I have some health stuff that pops up occasionally. So Facebook suggested to me just yesterday three to three schools down Facebook suggested here’s health pages for you.
[00:22:16] Because they know that my house is a, has somebody obsessed with health and maybe it’s me, my phone and it scrolls when I’m not looking anyways, my point is that Facebook knows that. So Facebook suggesting pages. Now, why is Facebook suggesting pages more? Like, why is Facebook suggesting pages more? We all have seen iOS 14 changes.
[00:22:39] They actually rolled out yesterday. Yesterday, it started started Apple switched. They told us in January, it was coming. They switched the switch yesterday. I always changes basically mean that people at iOS devices, as their phones are being updated, they’re saying, do you want to be tracked? And you now have to say yes, I want to be tracked by advertisers.
[00:22:59] And when you say yes, then the advertisers can track you including Facebook. Okay. So what this means is roughly we’re going to lose 65% of our retargeting ability on Apple phones. Well, knowing, because generally guys, 35% people are going to say, sure, track me and everyone else is going to say, heck no. So now, knowing that we’re going to lose 65% there, best case scenario, like honestly, I’m going to find it hard to believe that 35% of people are saying yes, please track me.
[00:23:27] But anyways, my point is, they’re going to, you’re going to see that decrease. So now knowing that we’re not going to be able to retarget from iPhone usage, Facebook is looking for what other ways can we target people? Well, people publicly say I’m following this page. Well guess what they’re publicly saying that well, Facebook’s like, well, I can retarget them because it’s public data, right?
[00:23:50] So this is something that now that’s going to go up in the pro, like it’s going to be more important to Facebook now, page likes page engagement, because that is content that they can retarget. So knowing that Facebook’s really out tools to help us be successful and to help them retarget people. Now, some of you are thinking, well, wait a second, that, that that’s a retargeting ads.
[00:24:13] How is that going to benefit me? I’m a life coach. And I just talk about like motivational Mondays and I don’t, I don’t, I just drive people to my blog. It’s got motivation stuff. I’m not actually selling a product. I’m not running ads. How does that help me? Well, Facebook wants to know what organic traffic is out there because it can track.
[00:24:36] It’s not allowed to track necessarily activity off the app going to your website now. Right? It’s not able to track the stay the same. It’s not able to retarget the same way it was before. What can it still target? You watched this video and guess what? This video was about budgeting. Well, guess what? Well, now we think we can give you a budgeting app.
[00:24:54] Because you just watch two videos about budgeting. So Facebook has that data in the back of Facebook. So just know that we’re going to see pages being more important, even organic content, because that’s their new system of how they’re going to track people. Keywords are going to be more important.
[00:25:09] Titles are going to be more important using content marketing. So that’s things where it’s contextual. So you can say, okay, all of these posts are about the same thing, putting them into playlist. So now Facebook and say, okay, this person’s all about this topic. This person’s all about that topic. And they can now drive traffic to them and then track that traffic and drive traffic off.
[00:25:29] So it’s, it’s all we’re all part of that ecosystem now. Gotcha.
[00:25:32] Jeff Sieh: [00:25:32] So on another one of these updates, because gosh, there was so much here and we’ve got so many questions and so much good content rewind this folks. I know I’m going to, so, but another Facebook update that’s coming out and I wanted to touch on this before we moved on, because you mentioned that lady who who was had satellite internet and she could only upload like at night when it’s clear kind of thing.
[00:25:51] So yeah. Another Facebook update is that later this month it will launch some of these most requested features for Facebook business suite. And one of them is the ability to edit and schedule Instagram stories on mobile and desktop. And that’s going to be found in the planning element of this Facebook business suite.
[00:26:06] So this is just another way. Facebook is helping businesses streamline their content. So how will be being able to schedule stories, help save time, and you know, this lady for sure it’s going to help, but For me. And this is a great question by like, best she goes. Is it better to post directly to your Facebook page or have Instagram posts automatically posted to Facebook?
[00:26:25] Because to me, stories are always supposed to be of the moment, all this stuff. And then when you, when you start scheduling it, then doesn’t it lose kind of its organic feel. I mean, what are your thoughts on this? Does it make sense to, to, to schedule these posts?
[00:26:40] Rachel Miller: [00:26:40] I love scheduling because I want to, I want to have a social media presence.
[00:26:45] I want to have my million fans, which I’ve got across my platform. I’ve got my millions of fans. I want to have them, but I also want to be able to take a week off. I also want to have like a private life with my kids. I also want like, to not have to think about what I’m going to post all the time. So I actually create a system where I have a hundred blog posts.
[00:27:03] Sorry. I’m getting over a chest cold guys. Sorry about that. I have a system where I create a hundred posts and then I recycle those posts. So literally I’ve got my stories made months ahead of time. I’ve got my content made months ahead of time. I’ve got, it’s ready to roll and I don’t have to now be present all the time.
[00:27:23] I can just go back to running my business.
[00:27:26] Jeff Sieh: [00:27:26] Okay, awesome. So that’s a great reason to do that because. I’m all about getting off of the online stuff for a while and relaxing. So that’s a very good point. So, yeah, so there’s, there’s even more stuff coming out. So grace what’s, what’s some other things that have rolled out.
[00:27:41] Grace Duffy: [00:27:41] Yeah. So building on that the, the earlier topic about, about recommending neighborhood niches, right? Those other pages. So Facebook also rolled out a new way to get discovered and to discover quality leads. As a business. So starting in the U S Facebook is testing a news feed experience where users can tap on topics that they’re interested underneath the posts and add Trump businesses within their feed.
[00:28:07] And so these topics are things like beauty, fitness, clothing. Those are the three things they usually start with when they’re experimenting. With things. And so you can explore content from related businesses about those topics, right? So people already discover the business while they’re scrolling through the feed.
[00:28:22] Like maybe it popped up because like Rachel’s husband, he’s really interested in running and now there’s these running shoes and now we’re seeing a lot more fitness. Content, and it will make it easier to discover and consider new businesses that you might not even be aware of. So, as Facebook said, as we learn from this initial test, this is just something they are testing right now.
[00:28:42] So not everyone has this. They’re looking to expand this experience to more people and more businesses. So Rachel, is this something that where you would have to. Boost a post or, or do something to your posts, like do something with the SEO to get it discovered, or is this something that businesses can surely get in on now with doing whatever they’re already doing,
[00:29:06] Rachel Miller: [00:29:06] using, or get landing that search box right now, I’m noticing that it’s based on different categories.
[00:29:13] For example, when I engage on an, a clothing article, an article about clothing, Facebook might say, are you interested in fitness clothing? Are you interested in lounge wear? Are you interested in, so would there, what I’m seeing right now is they’re doing this for advertisers purposes because they’re trying to rebuild that interest database.
[00:29:33] And so most of the topics that I’m seeing are very like health or is basically they’re interest based, based on like the targeting on Facebook right now. Like you can go into Facebook and say, I’m interested in fitness clothes. And then when you open up fitness clothes, it says, are you interested in yoga clothes?
[00:29:48] Are you interested in data? So basically they’re trying to, they’re trying to work out a new way to retarget people, buy those and bucket people by their interests.
[00:29:58] Jeff Sieh: [00:29:58] Gotcha. Gotcha. So texts,
[00:30:01] Rachel Miller: [00:30:01] I believe hashtags help you get those as well. So if you’re like, I want a game that I want a game that I want to be suggested as a certain topic, you can use hashtags inside of Facebook, but use them sparingly.
[00:30:13] And I would use like fitness clothes, but don’t use them like you do on Instagram, on Instagram. You’ll do one like, sweaty me sweaty Monday. Does that make sense? Like, that’s not what you would do on Facebook because that’s not an interest. So instead you would say fitness or Yoga yoga does something really simple things, really basic hashtags.
[00:30:34] Jeff Sieh: [00:30:34] Gotcha. So one of the, the things is, you know, the suggested topics thing is, is just the latest in Facebook’s efforts to expand people, you know, their horizons regarding the content available on the platform. So last week also, they announced a similar new business discovery element through related pages recommendations that are found below posts in the newsfeed.
[00:30:54] This one. Well, it reminded me a lot of Pinterest where it was like, you know, when you have some pin up there and you’d see like related pins underneath it. So now users are going to see these recommendations when they take the time to check out or hover over specific updates within their feed. So, Rachel, this sounds a lot because of what you had mentioned about the privacy thing that was rolling out with iOS, this is another way for them to capture this.
[00:31:16] So. People can now then tap through a new dedicated feed listing of images from these pages that may be similar to their interests. So this is the, kind of the same question, you know, how do you, how do you get your page recommended? I mean, are, is it going to be all SEO? Are there certain qualifications?
[00:31:31] Is it just going to be based on this metadata on your page or, or being local? Like it’s a local business and they’re finding other local businesses. There’s a lot of unknowns here, but what are your thoughts on that?
[00:31:40]Rachel Miller: [00:31:40] It’s I don’t, I don’t think it’s a known because Facebook tells us what they’re looking for and what they’re looking for is related content for pages.
[00:31:48] To be to that are similar to other pages. So we call this niche neighbor heading and we’ve been using this tactic for sick five years to grow businesses. I’ve literally helped over 51,000 businesses grow. So it’s not a new tactic. What’s new is that it’s being emphasized again. So any time that something’s being taken away, Well, there’s still the people there.
[00:32:08] So if something’s being taken away, then something else is growing, right. So when what’s, what is being taken away is retargeting abilities and that’s going around. Well, what’s coming back is page suggestions. Well, patient’s distance has always been there, but now it’s being emphasized more. So what is page suggestions?
[00:32:25] How do we game it by getting Facebook? The signals that says we’re similar to this other page. So we do that. By what ways can we be similar? Well, we can have the same audience. Well, so make sure your audience overlaps with another audience. How else can we get paid suggestion by having high engagement on your page?
[00:32:40] So when someone talks on your page, Facebook knows who this person is and what they’re like, and Facebook will find other people, just like the person talking you’re going to want to have Overlapping audiences page. Like you can even share admins. That’s something that we’ve seen has helped. You can have tags between the pages, sharing content between the pages.
[00:32:57] There’s literally 15 different ways that you can tell Facebook. I’m like this page. And when you gain that and you’ve done those 15 things, now you’re the suggested page whenever that other content is delivered. And it’s not something you see right away, because like with SEO, you can’t just have the link.
[00:33:13] Go up and then like by tomorrow now you’re like number one on search. It doesn’t work like that. It takes time. And these build on each other. And the more posts you have that are gained and connected to each other, the more your, your page will be suggested. We’ve literally seen one girl’s page. She is in the crochet space and she grew her page.
[00:33:33] I think she grew her page to like, I don’t know, 50,000 people and she’s my crochet. And then she had a life sentence. Your situation happened. And she took off of Facebook for three, four months. We’re talking, she didn’t log into Facebook for three or four months. You had like a personal catastrophe. And that just led her to just like shut everything down, just like go in a hole.
[00:33:52] And it happens. It happens to all of us. And this is why I was saying what’s so awesome about it. Scheduling content, you can schedule content, so you can go in a hole. And she had her content scheduled, but she went in such a deep hole that her scheduled content had run out and she was still in the hall and she didn’t come back for another month or so.
[00:34:09] When she comes back, it’s been six weeks since any post has gone live to her feed. It’s been another six weeks after that, since she had like, since she was ever active on her page. So she’s gone for like three months guys. She comes back and her page had topped a hundred thousand fans and she went in and said, how’d this happen?
[00:34:29] It happened because of all of her. Niche neighborhood and all of her connecting her page to the other pages. And she became like the top crochet page without posting. For six
[00:34:40] Jeff Sieh: [00:34:40] weeks. That’s
[00:34:41] Rachel Miller: [00:34:41] amazing. So this happens because Facebook said, Oh, you’re like all these other pages. So when someone likes crochet world, they’re going to like your page.
[00:34:50] And because they’re going to suggest your page to them whenever they engage on this piece of content. Well, guess what? That same person, three months ago engaged on this piece of content over here. So we’re going to give them your content again. So Facebook kept pushing out her content to that audience because our content fit the need that our audience has had.
[00:35:06] And she had connected her page to all of those other pages. It literally let her business grow for her while she was gone.
[00:35:12] Jeff Sieh: [00:35:12] That’s awesome. That’s awesome. So, I want to bring up some contents some comments here at content content. This, I don’t know, but you know, Rachel is dropping a ton of gold here today.
[00:35:22] So you guys, this is amazing. Please share this out to your friends who need to hear this because Rachel is on fire with all this stuff she’s dropping. And Deb Mitchell says, I love seeing Rachel Miller here. Yes, Deb. We are so glad that she is here with us as well. And Nicole says, if you can dream it, you can do it.
[00:35:38] Yes. This is this. Not only is so much. Great knowledge being dropped. It’s very, very positive that you guys can do this to make sure you check out all our race Rachel’s resources. And this question from Darcy goes are you using ECAN for the interview or restream so here’s the deal? We are actually, yeah, we’re using both.
[00:35:55] So all these cools, the camera’s switches, the overlays, everything that is brought to you by e-com they have a really great virtual camera. In fact, I’m able to use this virtual camera on all the. On all the things. If I’m going on a zoom, I’m using an e-com because it lets me have this virtual camera that I can bring in.
[00:36:11] And it’s kind of fun when you’re on like your, your school’s like PTA meeting and you bring up your URL for people to join your thing. You can do all sorts of cool stuff with the camps. So make sure to check them out at social media news, live.com forward slash E cam, but we’re going live to all the places, including.
[00:36:26] Amazon live, where you can buy Rachel’s books and all sorts of other cool stuff by using this awesome software called restream. So e-comm ties into restream and I don’t have this huge bandwidth hit and I can go everywhere with one stream by using extreme and he came together. So if you’d like to find out more about restream that’s also at social media news, live.com forward slash re steam.
[00:36:48] So go check both of those out amazing, amazing software. So now for what you guys have all been waiting for. The big kahuna, the big deal is we’re going to talk all about Facebook’s new social audio. Cause I know, cause I seen her I’m like, how is she doing this so much? Rachel loves clubhouse. And so we’re going to talk about this.
[00:37:07] So yeah, grace kind of break down this there’s all sorts stuff going on. So I want to know the news about social audio. So let us know.
[00:37:17] Grace Duffy: [00:37:17] Yeah. So Facebook introduced a whole new suite of new audio experiences, complete to compete with Cub clubhouse and a little bit with podcasting and a little bit with headliners audio gram.
[00:37:30] And I’m going to break them down for you right here. So this is what we’re calling the clubhouse clone. It’s probably the most discussed new product ahead with, with all these other products that they introduced and given the interest of social audio in the market. At this very moment, Facebook is rolling out.
[00:37:48] Something is starting to test something called live audio rooms on Facebook and messenger. And if that sounds familiar, familiar to you, it’s because they’ve already have rooms in messenger, but it was video focused. It was to compete with zoom. Earlier on last year, right in the, you know, the early days of the pandemic.
[00:38:06] So we expect this to be available to everyone in the Facebook app by this summer. So they’re initially testing this in groups, making it available to the one point. 8 million people using groups every month and the tens of millions of active communities that are in Facebook and as part of the sort of initial rollout, they are now letting communities that aren’t just in groups use these audio live, these live audio rooms, and they’re planning to test this out with public figure.
[00:38:37] So similar strategy that clubhouse rolled out when it was first when it was first debuting in November, December. So now. Influencers and big deal. Celebrities can now host conversation with other public figures, but of course, you know, everyone can listen in, but they’re also allowing us normal people, I guess, us, us peasants, try it out in messenger with our.
[00:39:00] Equally peasant friends, I guess. Right. So we will have an opportunity to test this out. So Rachel, you have an amazing following on clubhouse. It w it’s like nearing 30,000 people and continuing to grow, I might add. So how do you think this new Facebook social audio experience is going to stack up to what’s already been established.
[00:39:26] Rachel Miller: [00:39:26] Well, I love, I love the tools that Facebook is giving us, and I love that it was rolled out into groups. So we’ve seen, we’ve been using this in my group with my community and when, especially in my paid programs, because what I love about it for paid programs is you can say, let’s go have a chat about this.
[00:39:42] In here or we’re going to have I did a coaching call, so I did a coaching call. I did a whole week of how to pick your products, give it, to sell it to your audience. And so during that coaching week, I would say, okay guys, I’m done now, but if you want to take action, go start a Facebook room and bring some of the other people on from this lesson and go do your homework together.
[00:40:04] So that way we had like our class time and then they got to create study hall rooms or study rooms together. I found that that was super successful in helping my students get results and I didn’t have to manage it. I didn’t have to be there. I didn’t have to be present. They didn’t have to be pretty and like dolled up.
[00:40:21] They just got to get on the call and chat in the room while they did their homework assignments for, to get the results of my program together. So I love what rooms make possible for us. I love that you can connect because. Getting to talk to someone in real time just helps you love them. Moral helps you believe in them and like connect to them more.
[00:40:41] So that’s huge. It feel like the jealous boyfriend moved out. Okay.
[00:40:49] Like, like Facebook is like, Oh, Oh, you, you have that. I want that too. Now. Like it’s just kind of feels like the jealous ex boyfriend move and that like, Clubhouse has established something and it’s created something and then Facebook’s like, Oh, but I want that too. It does feel a little bit.
[00:41:06] Jeff Sieh: [00:41:06] Yeah, they did that with Snapchat too.
[00:41:08] Yeah. So, yeah, so, so here’s the, so here’s the thing I want to ask this. Rachel is like, how has being on clubhouse? How has it changed your business? So just let’s just do social audio clubhouse was the first one. How has it changed your business? Is it S is it. Are you serving people to get them into your sales funnel?
[00:41:25] How are you using it in your overall business? Or is it just the know, like, and trust factor that you’re finding and then kind of moving them over to your Facebook page?
[00:41:34] Rachel Miller: [00:41:34] No light, trust it, converts it, converts it, converts inverts. When someone feels like you’re, they’re loved by you. They’re going to trust you more when they trust you more, they’re going to buy from you because they want the solution that your business is providing.
[00:41:47] So I’ve been able to convert from people who have had conversations with me. Far better and at a higher rate than people who’ve just read something that I wrote. So I want to have conversations because when you have a back and forth dialogue, or even when you get to listen in on a back and forth dialogue, you not trust and love that person more.
[00:42:05] So I, and, and that works with all brands, physical product brands, program brands, influencers, brands that works with all brands. No. The thing that I love about clubhouse is that I don’t have to be dialed up. Like, last week I had a, a case of pneumonia and I was like struggling with like being sick all week and I didn’t have to look all pretty and I could still be at work and like listening in.
[00:42:30] And not actually having to talk. I could just like participate by listening in the background. And so I love like, as a user, not having to look pretty and all dialed up to still like work that no one, it was where I am, so I could be driving. I could be in the shower, I could be anywhere. And I’m still like participating.
[00:42:47] Does that make sense? And so I love that that type of I love getting to participate without having to be on camera to be completely honest.
[00:42:57] Jeff Sieh: [00:42:57] So, so because you’re so popular on clubhouse, as well as, you know, social media, organic growth specialist, would you ever consider switching your audience on clubhouse over to these new Facebook’s apps when they roll out?
[00:43:11] Rachel Miller: [00:43:11] Well, we already have it in our Facebook group. And I don’t think, I think people are doing both. So like the people are in my Facebook group and they’re creating rooms in my Facebook groups and they’re also unclip house following me and having a chat with me on clubhouse. They’re in, it’s not an either or.
[00:43:28] Situation, because people are kind of in all of the places my kids are on Snapchat. My kids are also on Facebook and they’re most active, one of them on Instagram and one of them on Tik TOK. So they’re both, it’s not that they’re not on Facebook. It’s that they all have. They’re kind of like an, all of the places.
[00:43:44] So. Business needs to be in all the places too. So if we think of our social media as just siloed we’re going to struggle. So this doesn’t mean that I just, I have my business. I start focusing for all new businesses on Facebook, just because that’s easiest one to gain. And then after that, well, you definitely want to be on Instagram too.
[00:44:04] You definitely want to be on LinkedIn too. You definitely want to be on tick-tock, but guess what? When you’ve made your story on Facebook, that’s your Instagram real. That’s your tick-tock you kind of get all of it at once.
[00:44:15] Jeff Sieh: [00:44:15] So I just was because one of the things I know there’s a new app and luckily I was able to test it out and it’s this new hotline, and this is from actually Facebook’s R and D R and D team.
[00:44:26] And it’s a mashup of clubhouse and Instagram live. It allows questions. And then you can actually turn on your camera. I know that doesn’t help you when you don’t want to get all dolled up. But I thought it was really interesting. We actually have a test and we’re actually going to go live after that.
[00:44:41] So if you guys want to join us, it’s at hotline.co dot GFC. Cause it’s going to be fun. We’ll just, we’ll go kind of continue the conversation afterwards, but I mean, they’re, they’re constantly doing that. And so. You know, you mentioned the thing that I, I have an issue with clubhouse, and I know Dustin has this Dustin stout as the same thing is I’ve always felt, and I’d love your take on this.
[00:45:01] When I like, let’s say after the show, I want to go, Hey, let’s get on and continue this conversation alive. I’d love to talk to you guys. But if I say go to clubhouse, then I lose like half my audience or some of them don’t have iOS and some of them don’t have the invite. Do you struggle with that? Have you, I mean, are there ways that you’re getting around that?
[00:45:18] I mean, you mentioned everybody’s everywhere, but that’s my issue with clubhouse. I mean, I love it. I’ve been on it and I, you know, really enjoy it, but I just, I hate not having everybody who can come. Does that make sense?
[00:45:31] Rachel Miller: [00:45:31] I guess I figured not everybody’s going to be everywhere. And I don’t think about that too much.
[00:45:35] Yeah. Like I, I, I always have the philosophy that whoever I’m supposed to serve is going to come to me and whoever I’m not supposed to serve, isn’t going to come. And so the fact that half drop off, well, I get half more whenever I show up and I’m live so. Gotcha.
[00:45:48] Jeff Sieh: [00:45:48] I see. That makes sense. Yeah, it makes sense.
[00:45:50] I mean,
[00:45:52] Rachel Miller: [00:45:52] But inside my big group, we did a chain. So that way we could get everybody in that wanted to be into clubhouse and then had the ability with their phones to get in. We did a big chain and that way, I mean, it’s closed now, but if you were a part of it inside my group, grow your audiences on Facebook.
[00:46:07] You could go in and I would say, okay, guys, time to do a clubhouse chain. First person you’d give the link to the next person gives the link to the next person. We got 400 people in the clubhouse in one 24 hour period doing that system. We got like 480 people in. And so like, it’s really the people who want to be there will be there and the people would,
[00:46:26] Jeff Sieh: [00:46:26] that’s a great, that’s a great point.
[00:46:27] What you did there is you involved your group to help them get those invitations that needed to be. And I think that’s a lesson in itself, so. That’s really, really cool how you did that. So that’s what I was asking. Cause I’m like, that’s genius. You seek your organic,
[00:46:43] Rachel Miller: [00:46:43] like if their excuse was I can’t get in.
[00:46:45] Well, yeah, you can. We got y’all in, so
[00:46:48] Jeff Sieh: [00:46:48] yeah. Very, very cool. Awesome. Awesome.
[00:46:51] Grace Duffy: [00:46:51] That’s part of this other, this as part of this announcement, this, this bigger announcement. I know, again, clubhouse, the clubhouse clone live audio rooms kind of took the, took most of the attention, but they did introduce some other things.
[00:47:03] So the ability to share long form audio, And you Spotify like integration or Spotify music integration, and then a brand new short form experience called soundbites. Now this Facebook soundbites as described by Facebook as a it’s a new social audio format, but it’s something that we’ve already seen.
[00:47:20] Those of us that repurpose content. It’s a short form, creative audio clip for capturing little sound soundbites. Antidotes jokes, little moments, quotables, inspirations, poems, they said poems. Right? And many other things that you haven’t yet imagined. So I can only imagine what I haven’t imagined or no, maybe you can imagine it anyway.
[00:47:40] So basic is testing sound bites over the next few months with a small number of creators. But the idea is that you’d be able to take something like this, like this long form, this show that we’re doing, and then just take those sound bites, those sound clips, and then. Publish them on to Facebook. So do you think this is something that will help streamline your content creation particularly on promotions?
[00:48:01] Or is this just something that is just so like, you can do this on other apps, right? You can do those with other tools. I know that because we do it all the other
[00:48:08] Rachel Miller: [00:48:08] tools. I think that they’re not looking at the way users interact with sound. So when someone sits down to listen to a podcast, do they listen to one podcast and then what listened to another podcast and then listen to another one and they’ve got it on for an hour and a half while they’re working.
[00:48:25] Yes. Generally people aren’t listening to a 32nd sound bite, or even a two minute soundbite. They’re listening to like an episode. So think of like clubhouse. Whenever I do clubhouse rooms, I’ll have people listening for 45 minutes. They stay the whole 45 minutes. Like I can go into stats and see they’re there the whole time.
[00:48:44] So like people consume audio content very differently than they consume like a post in the feed. And so I, I think that this, I don’t think soundbites is going to work for Facebook because how many people are looking at Facebook at night and they’re scrolling and they don’t want sound on because they’ve been trained to see these little pictures, 85% of people.
[00:49:07] Listen to Facebook consume Facebook without sound. So the concept of soundbite, and then when they do consume sound the way they want to listen to sound, as they turn on Spotify and it plays for how long while you’re doing something like a long time. So they don’t want like a bite. The way that people consume sound is different.
[00:49:27] So. I wish that they had talked to me and I would have helped them with that, but maybe Rachel’s
[00:49:34] Jeff Sieh: [00:49:34] wrong. I would bet on Rachel with your track record. So, you mentioned podcasts and I want to give a shout out here to my friend Lumon gel. He was on the show a couple, couple weeks ago. He has got like the old school podcasts.
[00:49:46] He, before they even put them in pods, Louis podcasting if you don’t know his show, it’s a WDW radio. It’s all about Walt Disney. It’s amazing. But Rachel you have a podcast. And the cool thing is the the Slack last update we’re going to talk about is podcasts are coming to Facebook with next few months, people will be able to listen to recommend and discover new podcasts directly on the Facebook app.
[00:50:08] And they can already do like they can do already on like Spotify and Apple’s podcast app. But Facebook’s entering a very crowded market. What are your thoughts on this update? Do you think people want to listen to podcasts on Facebook? That’s it’s already super distracting, but tell us your thoughts, but also tell us what your podcast name is and you launched it like yesterday or something like that.
[00:50:26] I did
[00:50:27] Rachel Miller: [00:50:27] yesterday morning, I woke up and I was like, I’m on iTunes. How cool is that? It was cool. I, I, I like to see this yesterday morning. Yeah, so I have a podcast. My podcast is called traffic makers, and I basically give you all the hacks, the tips of how to get traffic without paying an Zuckerberg, penny, if I can help it.
[00:50:46]So that’s my goal is to get you guys a million views without any ads. And I might tell you stories of people we’ve done that with. So anyways, okay. So I have a podcast. I do think podcasts in long form could work on Facebook. Just like we have playlist on Facebook where you log in, you watch one video.
[00:51:03] And the next thing you know, you’re watching 15. Like that seems to the way people go on Tik TOK, they don’t watch one tick-tock video. They start watching pickup videos and 45 minutes later. I’m like child of mine, you have not done the dishes. My teenager sends all day watching different videos. Like you said, 45 minutes ago, you do dishes and you’re just gonna do one thing on Tik TOK.
[00:51:19] And then you were going to go do your dish. So it was my point is this way people binge content podcasts will totally work on Facebook. I just don’t think soundbites are gonna work on Facebook. Because the way people consume sounds. So I do think their podcast station will be great because think of us.
[00:51:33]My husband listens to podcasts on podcasts on the Apple app, but also on Spotify. He does it in both places. So like, it’s not that abnormal for us to add now. Bug that’s totally, I think that’s just adding to the ecosystem and, and giving Facebook more ways to capture information about our customers so that we can run ads to the appropriate people.
[00:51:57] So, also good thing. Yeah, I don’t, I don’t think it’s too crowded of a market. Anytime there’s a market that’s full. It basically means that’s what people want. So if people want it, well, you can just give them more of what they want and you’ll be successful too. Yeah, I’m
[00:52:10] Jeff Sieh: [00:52:10] very excited to have some discovery happen over on Facebook where some, a lot of eyeballs are for podcasts.
[00:52:16] So make sure you check out her podcasts. What was the name of that again? Traffic makers, traffic makers, to make sure you go check out that subscribe and leave a rating and review that helps podcasts when they first get started. You want to do that so she can stay on new and new and noteworthy as long as possible.
[00:52:33] So go over there. If you’ve enjoyed the content that Rachel’s gave given you today, make sure you do that because that will really help her out, especially as she’s starting out as a new podcast. So go do that, Rachel. Yeah, Rachel makes, we want to let people work to know where they can find you because you are amazing.
[00:52:49] I can’t wait to have you back again because I have so many rabbit trails that I could go have gone down today with questions. So where’s the best place that people can find you.
[00:52:58] Rachel Miller: [00:52:58] I, the podcast let’s do there makers and I have a Facebook group called grow your audience. So we want to help everyone get traffic.
[00:53:07] And we want to help them drive that traffic to their audience and their audience to make sales for their businesses because you cannot have a business. If you don’t have customers and you don’t have customers, if they don’t know you exist. So that’s what I’m on a mission to do is to help everyone grow their businesses.
[00:53:21] And by growing their audiences,
[00:53:23] Jeff Sieh: [00:53:23] Awesome. And it’s awesome. My incredible show producer and co-host and all things awesome that happens on the show is great. Stuffy grace, where can we find more about you?
[00:53:35] Grace Duffy: [00:53:35] Well, I am the virtual events manager over at restream and my job entails managing a phenomenal lineup of live shows.
[00:53:43] Everything you would like to know about live streaming. Our friend, Ian Anderson gray does a show on there about being confident and having the right mindset. Bradley teaches Bradley Vincent, who I saw here in the comments. He just launched a new show on how to create virtual or visual graphics. For, for your restream broadcast.
[00:54:01] So everything from logos to overlays backgrounds, all of that stuff. If you want to learn how to do that and how to do that yourself go there. We have, we have Amanda Robinson on there talking about how to use ads, Facebook ads, to promote your promote your live streams. So I would love it. If you would go over to the restream YouTube page and check that all out.
[00:54:25] Jeff Sieh: [00:54:25] Yeah. And did you know we’re also a podcast, you can find us all the places at social media news live at you know, Google Google play Stitcher Amazon not name it. Yeah. Amazon, Amazon music and Apple, all the places were all there. And our next show is going to be awesome if you guys are like, Oh my gosh, I joined this late.
[00:54:42] I missed all this stuff from Rachel. Did you know that you can actually. Text me here. And you can get show reminders at nine Oh three, two eight seven nine zero eight eight. It gives you a reminder. I do not spam or any of that stuff. It’s all good stuff. It comes to you to let you know the show’s happening.
[00:54:55] So you can do that at (903) 287-9088. But our next show is Friday, April 30th, at 11:00 AM. Eastern 10:00 AM central. We’ve got an amazing guest Neil Shaffer, and we’re going to be talking all about influencer marketing as always. You can find us on Facebook, LinkedIn, YouTube, and Amazon live. Thank you guys so much, Rachel, thank you so much for all the information you left us today.
[00:55:16] Rachel Miller: [00:55:16] I appreciate you bunches. Thank you.
[00:55:19] Jeff Sieh: [00:55:19] And with that. We’ll see you guys next time. Bye everybody.
[00:55:21] Bye everyone.
[00:55:22] Grace Duffy: [00:55:22] Bye