On this week’s Social Media News Live, we ask Jennifer Priest about Facebook and Instagram’s latest monetization opportunities for creators, influencers, and YOU TOO!

We’re also going to explore the latest FROM Instagram on how its algorithms works.

SHOW TRANSCRIPT

Jeff Sieh: [00:00:00] Welcome to the Social Media News Live. I’m Jeff Sieh and you’re not. 

[00:00:04] Erik Fisher: [00:00:04] And I’m Erik Fisher. And this is the show that keeps you up to date on what’s happening in the world of social media.

[00:00:10] Jeff Sieh: [00:00:10] Yeah. Show is brought to you by my friends over at Restream. You can find out more about them at socialmedianewslive.com/restream That’s socialmedianewslive.com/restream. Now, today we are joined by my friend, Jennifer Priest, and we’re going to be talking about Facebook and Instagram’s latest monetization opportunities for creators influencers, and you too.

[00:00:37] And we’re gonna explore the latest from Instagram on how its algorithms work. So stay tuned. I mentioned, restream before, but I also want to bring let you guys know about my friends over at e-comm. You can find out more about them as well as how we’re doing the show with all the cool graphics and everything.

[00:00:53] You can find out more about them at socialmedianewslive.com/ecamm. So if you do not know Jennifer Priest, you really should because she is amazing. She’s a Pinterest expert and a social media strategist. She’s the owner and chief strategists at smart, creative social, and she also blogs at smartfundiy.com. Jennifer, welcome to the show today. 

[00:01:25] Jennifer Priest: [00:01:25] Thanks for having me. Yeah. I love you guys. You guys are awesome. 

[00:01:28]Jeff Sieh: [00:01:28] I’m excited cause  I do fan boy a little bit over,, Jennifer, because I think she’s just wicked smart. So, we’re going to talk about some really cool stuff today. So I want to the first, like part of the news that I wanted to talk about is that this week Instagram hosted what they called a creator week and it’s a three-day virtual streamed event.

Instagram Hosts Creator Week

[00:01:48] That is the social media platforms, first professional development event. And it’s designed to help creators grow their followings and make more money. Now this was accessible by invitation only. With about only 5,000 creators from the U S expected to attend. They also have like global print programming going on with Instagram creator week events happening virtually in France and other European markets.

[00:02:13] And Instagram Graham is actually gonna make a portion of the content from these sessions available publicly on instagram.com. I don’t know if you guys have actually seen this, but they’re going to do a daily recap series called the rundown. So, Jennifer, I would ask this question of you, Instagram, like other platforms, even Pinterest are hoping to get in on this influencing marketing bandwagon.

[00:02:38] Especially since so many people have been trapped at home with these influencers during this pandemic. So do you think this is going to be a trend that’s going to be around for awhile? 

[00:02:48] Jennifer Priest: [00:02:48] Oh, yeah, totally. I think it’s going to be a trend. I thought that the creator week thing was interesting, or I don’t know if they called it.

[00:02:54] I don’t remember if they called it creator week or not, but I did. I was, I got an invite to it. I got the emails and everything.Yeah. So I’ll let you know what I saw on the inside, because you can still, I think you can still watch some of the stuff. But there was nothing that like, oh, this is gonna sound bad.

[00:03:11] There was nothing that really peaked my interest as far as on the lineup, because I went through and looked and I was like, ah, I don’t know if I need to like stick around for any of those. But, so I don’t know if that gives anyone any insight. Maybe you ended up seeing something on there that you thought was like really remarkable.

[00:03:28] I would love to know if you guys saw something like that, like in the comments, becauseI would want to check those sessions out. Cause there was a lot, it was packed with a lot of info. Did you 

[00:03:37] Jeff Sieh: [00:03:37] think it was like mostly basic kind of stuff? Is that why you  passed on it or why didn’t it really peak your interest?

[00:03:43] Jennifer Priest: [00:03:43] It felt like it was a little bit. Entertainment., I didn’t get the impression that it was going to be hugely actionable, yeah, probably more for beginners. And people that don’t, aren’t super established in their business already. Don’t already have an established audience. You know, if you’re like I’m coming at it from well, I’ve already got an email list, I’ve already got a following.

[00:04:09] I’ve already got established traffic. Like what else what’s going to help me scale more? I wasn’t thinking, I wasn’t feeling like from reading the things that I was going to get that from there, there were a lot of entertainers musicians,  things like that were doing lives. And I was like, I just didn’t feel like it was super relevant to my business.

[00:04:29] And growing  that. 

[00:04:31] Jeff Sieh: [00:04:31] So we have a question here from let’s see, from Miguel, he goes, was it live or was it pre recorded? Do you know what it was? Was it all live stuff? 

[00:04:42] Jennifer Priest: [00:04:42] I think it was recorded because they had an agenda and then you could RSVP for like certain things you wanted to go to, but then other stuff was available to everybody.

[00:04:51] So it was very gated, right? Like it felt very controlled. So I thought that was interesting cause I’m like, why don’t you just give us if you want us to take action on it, why didn’t you just give it to all, give it to us all right. Now. So yeah, , and I just felt like this is in the middle of the week.

[00:05:11] I have stuff going on. Like they didn’t give a lot of notice. It was like, it was less than a month’s worth of notice.  They just were like, here’s an invite. And then,  come into this thing. I don’t want to get you distracted from your question with that. But I thought, okay. I didn’t realize there are only 5,000 people.

[00:05:31] And I was like, yeah, you’re special. I don’t know. They been hitting me up if this monetization stuff. And I’m sure that any of you that have any kind of following on Facebook or Instagram are getting hit with this, monetize your, monetize your lives, monetize your page, more kind of thing.

[00:05:50] And I think that’s happening because for so long content creators have been monetized on their own platform.  We hear this thing, don’t build your house on rented land. And so it’s okay, I need to get people from Facebook over to my website from YouTube or Instagram or wherever over to my website.

[00:06:11] That’s kind what, we’ve all been trained to do what we preach as marketers to do. And so the platforms are like, yeah, but when we send people to your site, we have less control over user experience. You might have like spammy ads on it. We lose their eyeballs on our ads because now they’re looking at your ads.

[00:06:30] So this is  where I think the platforms are coming from. So they’re like, okay, you don’t want to be an unpaid content creator on our platform, but we need you to create content. So people stay here, not so much. So not just so people stay here, but so people come here, right? So they’re like, I want to be entertained.

[00:06:49] I’m going to go, look at some stuff on Facebook or YouTube. I want to connect with people. And I want to like, see what my favorite creators are doing. I’m going to go on Instagram. And if you, if that person goes to Instagram and the creator is like, Hey, here’s the teaser. And then you need to go to my site.

[00:07:05] Then Instagram loses that viewer. So Instagram’s okay. Instead of you being an unpaid content creator, how about we pay you to create content. On our platform. And I know they’re doing things like that working with, creators and giving them stipends and things like that to create content on the platform.

[00:07:26] So now it’s interesting to see that it’s going to start rolling out to everyone. Yeah. 

[00:07:32] Jeff Sieh: [00:07:32] So do you think, and I just want to bounce back to, do you think this is a trend? I, hope it is because, as a creator and we talk a lot with creators. A lot of our friends are creators.

[00:07:45] I like platforms that support creators because honestly those platforms would not exist without people putting content on their site. Facebook couldn’t create all this stuff themselves, Instagram couldn’t do that all of themselves. And so I think it’s only fair that they get part of some of that profits.

Is this a trend for supporting creators?

[00:08:01] So do you think that this is an awakening that brands are doing and there’s Pinterest  going, oh, Instagram’s doing that. I’m going to start doing that. And Facebook’s going, oh, like Pinterest and Instagram are doing it. I’ll start doing as well as YouTube. So do you think it’s this snowball effect and it’s going to continue or is this just a fad that will eventually go away and they’ll tighten the coffers, later on in a year, 

[00:08:23]Jennifer Priest: [00:08:23] I think in the next five years it would definitely change, but I see it as this trend of equalizers.

[00:08:31] Remember when it was really hard to start a business because. An online business, because you had to have a computer, you had to have internet access. You had to have all this technical know-how. There were so many barriers, And then the iPhone came out. And now with smartphones, it’s like anyone with a smartphone can create content, but we are teaching everyone, oh, you need to have a website, you need to have a place where you can now you gotta get Shopify and you got to get woo commerce and you have to have an email list. And those are barriers to those people creating. And so I think this is part of that larger move towards equalizing everybody’s opportunity to start a business.

[00:09:14] So if all you need to start a business now would be, I just need to get an Instagram following and do the things I love. And on Instagram, I can have the shop and the monetization channels, and I don’t need to start an email list. I don’t need to build a website. I think that’s going to encourage a lot more people to create content on the platform.

[00:09:34] So I think it’s forward thinking, and then also listening to creators, Fighting this idea of why aren’t you showing my stuff to people? You want me to make all this stuff and you’re not going to show it to anyone. I can’t make money. But I think it’s something that I feel like we’re going to see this for the next five years or so where these platforms are going to say, okay, how can we make it as easy as possible for you to create the content?

[00:10:00] That’s going to keep people on our platform. 

[00:10:03] Erik Fisher: [00:10:03] That’s a great feeling. Yeah. I keep hearing this phrase, the creator economy used in the past, especially in the past few months. And so this feels to me like this event had to do with maybe a mismatch or a, I dunno maybe it’s not a mismatch, but I’m just thinking in terms of the way that they approached who they approached and what they offered and all of that, and I’m also thinking in terms of the, when they talk about influencers them thinking in terms of celebrity and macro level, but not the micro or the nano level, the people that have smaller audiences, but have just as enthused.

[00:10:46] Fans or communities. And so it seems like they, they may be forgetting about them. Who knows, but then again, maybe they’re not, maybe again, maybe what they’re offering here is a way for amongst all the social networks when you can, when you can create content on all of these networks though, you’re more  marketable by  creating content across all of them.

[00:11:07] Although I wonder how unique it has to be per. Social networks. So,  that makes you more marketable, but Jennifer,  what do you look like? What do you look for? I should say in a, say a brand deal when you’re looking to do something with a brand.

What to look for in a brand deal?

[00:11:28] Jennifer Priest: [00:11:28] Yeah. So I was thinking about this a lot yesterday because I do a lot fewer brand deals, especially after 2020.  The whole sponsored posts kind of thingdried up last year for me. And I wasn’t pursuing it either as actively as I have in the past. But one of the big things I look for is alignment with my values.

[00:11:47] Is it something that I really use myself? Is it something that aligns with what’s important to me? I want less waste. There’s there’s, I want things that coming from a crafting perspective, I want products that are going to fit in with my life, not where I need to have a dedicated craft room as a shrine to put it in.

[00:12:11] But I want tools that I can use in multiple places in my lifestyle, not just oh, I’m making cards and that’s all it does. So,  I’m making scrapbooking and that’s all it does. So that’s what I’m looking for. And then the money part for me, the money part comes second. I want to make sure they’re paying me, in a way that it’s worth the work I’m putting in.

[00:12:36] But also like, I don’t like it when they when they’re  asking us to get too Brandy, they have too many talking points that we have to hit too many calls to action, go to their website, follow them on social and that used to be in the past. But I noticed with the brands I’m working with right now, I just did a sponsored post.

[00:12:58] Last month.  And we had Instagram stories, a couple pins and a blog post is what the package was. And what I really like is there’s a really easy call to action. And then with that’s an affiliate link. So I’m going to make money if people actually go buy the product. So I’m making money for creating the content and making money for getting people to convert into buyers for the product.

[00:13:20] So I love that. I love that thought they put into it because now it’s going to make me money for long-term and it’s going to give me more of an incentive to keep that content up, because a year or two down the line, I might say, ah, we’re going to junk that because, and it depends what the agreement is, but I might not want to keep that up.

[00:13:40] And so if it’s got those affiliate links that are going to continue earning me money, that’s like incentive for me. So I think, values with alignment and then making sure that they’re paying me enough. Or the values are in alignment with mine, making sure they’re paying me enough for the work they’re asking for.

[00:13:59] And then having  a clear call to action, not too many. And then having it be something that gives me some more longer term benefit. 

[00:14:08] Jeff Sieh: [00:14:08] I think those are great points. In fact, that’s a great tie in because the rest of the show, we’re going to be talking about some of these new opportunities for monetization, for the creators.

[00:14:17] And I know I was there too. It’s as soon as you say money, you’re like, oh my gosh, I’m going to do all this stuff. And sometimes you don’t make the best, like you were just talking about somebody who aligns with your values, that you, it, it’s going to be easy to work with them.

[00:14:32] And we see dollar signs in a lot of us just jumped into it. So I love what you said. Think it through, look at the deal that you’re gonna, you’re gonna make. And is this going to align with, what’s going to work for your brand and it’s going to be a long-term relationship and all that kind of stuff.

[00:14:45] So that’s great. So Eric, why don’t you break down this first new story we’re gonna cover about Facebook.

Facebook is debuting new monetization opportunities for creators

[00:14:52] Erik Fisher: [00:14:52] Yeah. So this is interesting.AOL, Facebook,  sorry, but Facebook it’s debuting new monetization opportunities for creators. And so what they came out with and to quote them they’re saying we want Instagram and Facebook to serve as a home base for creators to tell their stroke story grow and make a living.

[00:15:13] So this ties right into what we were just talking about. And they say today, creators can use our platform to partner with brands, sell their own merchandise, earn money from their supporters and earn a portion of revenue from ads that run against their video content. So that’s interesting as well. They said also this week they are introducing new affiliate and shop features on Instagram.

[00:15:36] What this means is now select creators are going to be able to tag products from the brands that they work with or use shops if they have their own product line. And they’re wanting to give creators access to the shopping tools and allow them to get rewarded for the purchases that they drive. And then they also said that in the coming months, there’ll be testing a native affiliate tool.

[00:16:00] That’s going to allow creators to discover new products that are available on checkout, share them with their followers, earn commissions for the purchases they drive all inside of the Instagram app. This is very interesting. So my question here, when I hear Facebook slash Instagram coming out with a native affiliate tool, my first thought is, okay, Facebook, Instagram, how much of a cut are you going to take out of LA, allowing me to use that affiliate tool.

[00:16:31] And and when they introduce a revenue share, is it going to be less than say the 30% that apple and others take. I don’t know. I don’t know that it was clearly stated in here, but let’s talk about that. Like how much is too much, Jennifer? What do you take? What do you, what’s your take on this?

[00:16:47] Jennifer Priest: [00:16:47] Yeah, I definitely think they went after apple with the 30% dig. It’s so hilarious. These platforms that do these little digs at each other, it’s come on, we just want to go to the place where our people are. We don’t care about your guys as little turf wars. But or, they’re going after, oh, we’re going to monetize the videos like YouTube does.

[00:17:04] Okay, cool. So yeah, I, it’ll be interesting to see. There are plenty of us that work with Amazon associates where we get 1%. S, and I’m sure that there’s a hefty amount that goes just to Amazon, for those things. I think it’s going to, it’s going to be something where it’s like if people aren’t using it right then.

[00:17:24]They’re gonna have to adjust it. But I think there’s a lot of people that are going from $0 being made on their lives are on the content that they’re making and any dollars more is going to be a win for them. So they may be okay with taking, with let’s say Amazon’s taking a or not Amazon.

[00:17:43] Let’s say Instagram is taking a 29% cut. That’s less than 30. And the end. Creator is getting 5%, they’re still gonna feel like that’s amazing because they weren’t getting anything before. And if we’re talking about driving them to Amazon or other places, we’ve got to then drive them off platform and we already know that requires a link that’s difficult to do on Instagram.

[00:18:07]There’s not as many opportunities to link on Instagram. If we’re doing an on Facebook, anything with a link, we know isn’t going to be shown to as many people. So if we don’t have to have the link, maybe we’ll actually sell more because it will be contained within that ecosystem. 

[00:18:21] Jeff Sieh: [00:18:21] Yeah. I totally get that.

[00:18:23] It’s funny because just to be clear that there wasn’t any they didn’t say how much he got, they would say Zuckerberg himself just said, it’s going to be less than apple. And so w what does that mean? And when is that going to change later on? They’re going to get their money. There’ll be a cut, but like Jennifer is saying, it’s really interesting how the, these places, and I love it because I think competition is awesome for everybody.

[00:18:45]One of the other things I wanted to talk about, because I know you talked about, you did some branding, you do brand deals and all that kind of stuff. These affiliate programs, they usually have like really robust tracking, like you talked about Sheriff’s sale and some of those other, platforms that allow that, but I’m not seeing any mention of it on these releases. So does it make you nervous? Cause it does me to rely on Facebook or IgG for tracking sales, because, I come from the Pinterest world and, the stats on Pinterest versus the stats on tailwind, the stats on, whatever they don’t always line up.

[00:19:17] And so I get a little nervous when I. I don’t hear of how they’re going to track all this. What are your thoughts there, Jennifer?

How will tracking work?

[00:19:22]Jennifer Priest: [00:19:22] Lke, I love sites  sheriff sale impact radius. Because they’re a third party that then is hired by the merchant. But they’re tracking, so it feels like there’s a little bit of more of a level of trust there because they’re doing the same tracking for all the different companies they work with and for all the different affiliates they work with.

[00:19:42] So yeah, I think there could be some issues there. And again, I think there could be some maybe lawsuits there because, if you’re like, I’m getting a lot of traffic and all my people are saying they’re buying yet, you’re showing, I’ve had 1,000 thousand people watched this video and a ton of people are saying they bought and you’re showing that I only had five sales.

[00:20:03] There’s a problem there. And so then how would we be able to track that we’re having to put a lot of trust in the platform and that’s where it’s don’t build your house on rented land. Now it’s more like you’re building your business on rented land. , so now what, if they, if things go awry, they take it away.

[00:20:21] We know that Facebook suspends ad accounts, and then, company’s whole revenue dries up overnight. They, they delete Instagram accounts are disabled them. So what happens then if you build everything there, right? So you challenge them, like how safe do you feel in challenging their tracking?

[00:20:38] What’s the mechanism for that? Because I know that a lot of times, if there’s a problem on Facebook, I see this in a lot of groups. And even when I was a social media manager, it’s who do you go to? Who do you, you can’t pick up the phone and call someone. You can’t even email somebody.

[00:20:53]O, I don’t know how they would deal with those challenges, right? If somebody was  saying, okay this isn’t, this, these sales don’t match. What I think I should be getting. 

[00:21:04] Jeff Sieh: [00:21:04] Yeah, you really can’t pick up the phone and talk to somebody at Facebook or Instagram. That’s the bad thing.

[00:21:09] The thing I would say is to test everything beforehand and make sure whatever tracking they have in place, works, buy your own product or something. I did. I was involved with a deal where that the company, it was a big, huge push in the company. Got them the wrong. Link and like the F it was a big launch too.

[00:21:26] It was like, leading up as a huge thing, the wrong link. And so that first day where all the sales happen didn’t get tracked and there was this back and forth whose fault it was, and it was a mess. So test that stuff out, make sure it works because you can get burned later. . Anyway, just stuff that I’ve had to deal with.

[00:21:45]Eric, I know you have another question,

Best practices for selling products

[00:21:47] Erik Fisher: [00:21:47] Jennifer. You’ve sold products online. How do you suggest that if somebody wants to get started in this realm of online selling what tips do you have for them, 

[00:21:55] Jennifer Priest: [00:21:55] oh, I guess it just depends on what they’re going to sell.

[00:21:58] I mean, there’s so many ways to do it and that’s what I would be interested to see how Facebook’s going to handle that. So if you have your own physical products and you’re fulfilling the orders. That’s one thing, but what if I have products and I’m using a packer or shipper to fulfill that for me, if I’m selling physical products, what does that look like on Facebook? How does my shipper interface with, with my Facebook PR area? Things like ordering, I know there’s a lot of people who use sites, like teachers pay teachers, where they sell printables, but they’re using that site instead of creating their own.

[00:22:33] So how would that be delivered if they were purchasing through Facebook? So I think there’s a lot of unknowns, right? If I’m selling a, maybe I’m selling a course or a challenge or an ebook, like a digital product, how does that get delivered? Like how does that interface, like I know I have a checkout, right?

[00:22:51] I have a sales page. I have all that on my own site. So I know the process that someone goes through to then. Access their purchase. So how would we do that on Facebook? And I’m concerned about like how things would be delivered. Would we need to then buy third party software to help with that?

[00:23:06]So that’s where I’m like, I don’t quite know how it works. There’s a lot of unknowns. So if someone’s thinking about getting started, I’m like there’s already places they can go to get started for pretty cheap, like Etsy, eBay, they want to design t-shirts, they can get an account on red bubble.

[00:23:22] There’s a lot of things they can do. They’re gonna merge by Amazon account. So there’s a lot of things that they can do already. So I’m just curious, like what Facebook and Instagram are going to be bringing to the table that isn’t already there and how they’re going to make it really easy for people to fulfill the orders.

[00:23:39] Jeff Sieh: [00:23:39] I think that’s key is that the seamless, not adding friction to, this affiliate thing. back to this news is, Facebook is rolling out of this Instagram affiliate thing. what’s your balance from, your own products versus affiliate sales?

[00:23:56] I know a lot of people start out, like when they’re blogging, they start doing affiliate stuff. They’ll put like a blue host or whatever on the side of their, skyscraper ad or something like that. It’s true. So how do you balance like the affiliate stuff with your own products?

[00:24:10] of course you probably want to sell your, you want to front face your products more and sell more of that because you get a better margin on it. But what’s the balance between these, doing affiliate sales and doing your own products because products are hard make and put out.

[00:24:25] Jennifer Priest: [00:24:25] I think it’s, one looking at where your expertise is So like sometimes people try to be everything to everybody. And I can raise my hand that I have in the past. And then people are confused and they don’t know what you have to offer. And they’re like, how can you be an expert in everything?

[00:24:44] And so I think one thing is Dialing in on what it is that you are good at. And, that’s whether you’re doing digital products or physical products, and then thinking, okay, how do I serve my audience best? Knowing I can’t be everything to them. What other things are they going to need that will compliment the thing I am really good at helping them do.

[00:25:09] For example, there was someone in my program who is a pattern designer and she sells physical and digital patterns. And so she has a blog on her site. That’s part of her marketing funnel, where she shows how to use these patterns that she creates. And so the goal is to get them to buy the pattern, but in the creation of that, there are other things that she doesn’t sell that compliment that.

[00:25:31] So for those she’s created Amazon affiliate links within the blog post to those other products that are going to help her customers have success with her product. She might as well make a cut. if she knows they’re going to need a zipper and she recommends this certain kind of zipper, because it’s better for these bags that she’s teaching them, how to make, if she knows they’re going to need this certain kind of thread, because it holds up better than these other kinds of thread, she might as well make a commission recommending those things because they’re going to need to buy them anyways, in order to use her product.

[00:26:04] So I think that’s where to come at. It is from, a place of service dial in your products on where you’re really good at what you’re really good at doing for people, and then affiliate the stuff that’s going to help them have success with your product. Awesome. 

[00:26:19] Jeff Sieh: [00:26:19] Very cool. Before we move onto the next section, I want to give a shout out to some of the people who are watching live.

[00:26:24] We got Lumon jello. He goes, rock on guys. We are rocking on Lou. And if you a great episode that we did with Lou was when we talked about Facebook community and building community and make sure you guys go back and watch that because Lou is amazing. Also Julian goes, Hey, Jennifer, happy to catch you live.

[00:26:40] So a shout out to Gillian for stopping by as well. And then our good friend Sabrina who shows up every week, she goes, we’ll be watching the replay. So you haven’t seen this yet Sabrina. And so the secret word. That only you have it’s Eric’s speared. So that’s a, that’s the secret word is Eric Berridge.

[00:26:56] So just for you so let’s go ahead, Eric, and then talk about this next piece of news about Instagram. Yeah.

New Instagram Shops for Creators

[00:27:03]Erik Fisher: [00:27:03] We mentioned a little bit about this earlier. Instagram shops, Instagram stop shops. One-stop shop let’s call it that. No, for basically Instagram rolling out shopping for creators who want to sell their own merchandise and the Facebook’s going to make that easier.

[00:27:18]Whether you want to add an existing shop or a new shop to your Instagram profile in the vein of this creator economy, like we were talking about for creators who already have their own products, they’re going to be able to link to their shop or sorry, link their shop to their personal profile in addition to their business profile, which I think is interesting.

[00:27:36]This is going to allow them to display and sell their products directly to their fans. And then also the ability to link a shop to a personal profile going live globally, starting today, which I think was actually days ago now. So that’s very cool. Also creators will be able to set up a new shop and drive excitement using exclusive product launches from the Instagram app.

[00:27:58] And link their account to one of four merchandise partners, bravado slash UMG fan joy represent and spring shows what I know cause I’ve never heard of any of that. I’m not cool. And then all of this is going to roll out to eligible creators in the U S by the end of the year, which is interesting as we’re 

[00:28:18] Jeff Sieh: [00:28:18] in June.

[00:28:19] Erik Fisher: [00:28:19] I know it’s freaky to say halfway where we’re saying we’re in June and we’re halfway through the year, but that they’re saying this is going to roll out by the end of the year, which could be another six months. My take and then also, oh, there was one of the related piece, which was Facebook publishing this new report on key factors influencing online purchases.

[00:28:40] So this has to do with creator merchandise. And my thing is there is. Key factors influencing online purchases. Jennifer, what’s your take on the key factors influencing online purchases. 

[00:28:55] Jeff Sieh: [00:28:55] First of all, you need money. That’s the other thing first. 

[00:28:57] Jennifer Priest: [00:28:57] Yeah. Oh my gosh. There was so much to unpack in what you just said.

[00:29:00] I don’t know what those platforms are either, so I don’t know who’s selling on those. 

[00:29:05] Jeff Sieh: [00:29:05] We’re all. That’s the thing, I guess we don’t know. 

[00:29:08] Jennifer Priest: [00:29:08] Yeah. I’m not a lender. I know I thought 40 was like the new 20, but

[00:29:14] so yeah. It’s interesting because I’m like, how much does Facebook know about selling merchandise? I don’t know, because like where did they get all the data from? 

[00:29:23] Jeff Sieh: [00:29:23] Probably their ads platform. So I guess the question that I want to ask, inside of all this is because do you see that there’s going to be any difference between, Leaking, because I think the big piece of news is that you’ll be a link to shops on personal private profiles, not just on business one.

[00:29:37] So is that going to open it up or is it going to be a glut of people selling t-shirts like they made on red bubble and it’s the good price would be lost in the noise. So do you think that’s a good thing, being able to use your personal profile? Not your business for me business means business and that is that’s where you go.

[00:29:56] I’m going to go to your business page if I want to buy your course, I’m going to go to, oh, I don’t know, tailwinds, business page to see their offering or like their trainings on their product, personal profiles. I think if you’re going to be a business you’re going to make a business page.

[00:30:11] Does that make sense? 

[00:30:12] Jennifer Priest: [00:30:12] I dunno. The thing with the personal profile, I feel like this opens up a lot of challenges. Let’s look at Facebook marketplace, right? People can sell from the personal profile in Facebook marketplace and look at how many problems there are. Like, I just bought something on there the other day and I got it in my car and I was like, I think this thing is broken.

[00:30:33] What can I do about it? Like yell at the person, there’s not really I think it opens the door for a lot of issues, right? Deliverability issues, making sure you’re getting your purchase making. What if you get it and it’s not quality, how do you’re not dealing with the business then how do you go about it?

[00:30:49] And then there’s tax issues, right? Someone’s now selling something there. They don’t have to necessarily be a business. You don’t have to be a business, to have a business Facebook page, but I think there’s some I think there’s some automatic trust when you’re like, it’s a business, right?

[00:31:05] Versus if I’m going to go buy something from someone who set up a table on the side of the street versus a walking into a store, there’s a different level of trust there automatically. So I’m not quite sure why they’re allowing the personal profiles to sell things other than maybe they think that builds the trust factor because you already have the relationship with the people.

[00:31:27] I’m not quite sure where that’s coming from. To me, it just sounds like it’s going to be a lot of problems. 

[00:31:33] Jeff Sieh: [00:31:33] The only thing I can think of is lead. It’s leading to, moving them to a business profile. This is the first step. If you want, you can sell one pro this is what I would do. If I was Instagram, you could so one product, if you wanna sell more than one of that, you have to go to the business profile.

[00:31:45]To get their feet wet, maybe selling stuff. That’s the only thing I can think of. Maybe, I dont know 

[00:31:51] Jennifer Priest: [00:31:51] any insights if you don’t have the business account. So how would you make any kind of decisions. If you have no data. 

[00:32:00] Jeff Sieh: [00:32:00] Yeah. So we’re flummoxed with this one folks. So Instagram, if you’re listening, maybe clarify it for us.

[00:32:07]Send us the DM we’ll we’ll answer. Use 

[00:32:08] Erik Fisher: [00:32:08] your use the clarity filter 

[00:32:10] Jeff Sieh: [00:32:10] Instagram. But this next question, Eric. I know you have it, so I’ll let you ask it. So I won’t jump the gun here. So yeah. I’m 

[00:32:18] Erik Fisher: [00:32:18] wondering what’s the balance on shopping versus organic posts? 

[00:32:26] Jeff Sieh: [00:32:26] So what do you think, you are going to do it, I’m going to do five, organic posts, then I’ll put a shopping one in or fight in any, you have, everybody loves ratios and formulas.

[00:32:39] Do you have one that you’re thinking of Jennifer or are you going to do it 

[00:32:43] whenever 

[00:32:44]

How often should I be selling vs posting organically?

Jennifer Priest: [00:32:44] I remembered when I was really doing a lot of sponsored posts. I was in the top 1% of, one of the biggest sponsored blog posts, blogger networks, where they, brokered with brands to get bloggers deals. And, they’re working like Walmart, all these different target, all these different big companies.

[00:33:03] And they were at a conference and they were like, we don’t work with anyone that has more than 10% of the content on their site sponsored. And I didn’t say this in the thing. I went up to her after her. I’m at 95% sponsored. if you guys go look at smart, fun, diy.com, you guys will see that like almost every post has a sponsored disclosure.

[00:33:26] and they’re like, you must be writing really good content. And this goes back to that. Cause they’re like, we don’t do that. Normally. I said, you guys have been doing it with me for four years. If we go back to what I said about it, aligning with your values, it fitting in with your lifestyle, it fitting in with who you are.

[00:33:42] Would you naturally talk about this anyway? Can you talk about it authentically and in a genuine way? And that’s where I think we get in trouble with sponsored posts, because we’re a certain way as we talk about, oh my gosh, I made this apple pie and it’s so yummy. And then we’re like, here is my sticky note.

[00:34:02] It is so awesome. You should go buy it. But we don’t, do it in the same way as we normally would. So I think as long as it’s authentic and fits in with who you are, I think makes sense. It’s when we see people that’s a comedian. And then all of a sudden they’re like buy the FabFitFun box and you’re like, what, does this have to do with what you were.

[00:34:25] Talking about before, right? So it needs to fit in with what, you already are as a content creator. And, there, are people that I follow on Instagram that I love, They’re my friends, but then I’ll see their feed. And every time they have a post, I find myself thinking, oh, what product are they Hawking right now?

[00:34:47] And I’m like, oh my gosh, where am I thinking that about my friend? but it becomes this thing where you, where it doesn’t, it’s not quite fitting in authentically as they really using all of these products in their life? are they really, authentic about it? So I, you guys know this with me about Pinterest.

[00:35:12] I don’t believe in any kind of ratios. I don’t think there’s one way that you can prescribe because everybody’s different. Every platform is different. The level of connection that like I have with my people is different than the level of connection someone else has with their people. Like I think at the comedian fluffy right now, my son, every time fluffy posts a product, my son he’s 14 is like mom, look, you got to get this thing from fluffy.

[00:35:36] Then he texts me. But fluffy is only sharing what this is. Gabriel Iglesias. If you guys he’s only sharing what is authentic to him. So he could have a product in every post, as long as it’s authentic, he’s going to get people to take action. So I think that’s what we, have to go back to is there’s not a ratio.

[00:35:55] It’s more. What can you authentically share with your audience that aligns with your values that you believe in that is not going to feel to them? Like they look at your posts and go, oh, what does she, what is she trying to get me to buy now? We don’t want them to have that feeling 

[00:36:11] Jeff Sieh: [00:36:11] right. 

[00:36:12] Erik Fisher: [00:36:12] Totally agree.

[00:36:12] And we’ve all seen those people. 

[00:36:14] Jeff Sieh: [00:36:14] Yeah. And by the way, that’s right. 

[00:36:18] Erik Fisher: [00:36:18] Yeah. Sorry. I 

[00:36:19] Jeff Sieh: [00:36:19] apologize. But it’s a perfect segue by the way, something that is very authentic and what we are using, I do want to talk about Ecamm. Right now because they are sponsoring the show, but I use them every time I go live. If there’s what allows us to do this amazing lower third, you see me popping up, Jennifer’s, bio and even Eric, I switched cameras to Eric, go figure, but I use Ecamm to do that.

[00:36:44] And you can find out more about socialmedianewslive.com/ecamm You can love them. Totally authentic because I use them all the time. And in fact, they’ve got a great new thing starting on Fridays where they’re showcasing different features called Feature Friday.

[00:36:57] So if you’re interested in, Ecamm want to know how to use it, make sure you go to their channel and check them out. And right on top of that is our pals over at Restream. That’s how we’re going live to all these different places. Even Amazon live we’re going live right there right now. And they have 30 different destinations.

[00:37:13] We only use a smattering. Of all the places that you can go. But you can find out more about them at social media news, live.com/restream use both of those products, love them to death, totally support everything they do. So make sure you guys check them out, helping them helps this show. So I appreciate if you guys would go visit them.

[00:37:31] So as we go on to more stuff, oh, I wanted to bring up this question. This is from Robert and Jennifer, I’d love to get your thoughts on this. He goes great to see everyone. And my question, support services, such as creators, aiming bigger, such as video production marketing agencies, does the monetization strategy change for something like that.

[00:37:50]

How should you scale your monetization strategy?

So that’s a great question by Robert Lee. 

[00:37:54] Jennifer Priest: [00:37:54] Yeah. Yeah. I mean the more you want to scale something yeah. Like your strategies change as your business grows, right? To get from five figures to six figures to seven, you’re going to do things really differently. And I wouldn’t imagine it would be really hard for me to imagine that someone’s investing in like production, software and editors and a team and a studio and all of those things.

[00:38:19] And then you’re like, oh, I’m just going to be monetized only on Facebook and Instagram and contained within that ecosystem.  We saw this happen with YouTube, right? People got really big on YouTube. And then things were happening where channels were shut down, et cetera. And they’re like whoa.

[00:38:35] I can’t have all my eggs in this basket. And so we see even YouTube where once they get to a certain level, now they are, building their own sites, having their own product lines, doing licensing deals, that kind of thing, going on other platforms, we saw this with vine, oh my gosh. I finally died.

[00:38:52] I was like, I had so many followers on vine. It was so awesome, but I was like, okay, those are gone. And so we see that. So I think, yeah, your marketing is definitely going to have to change. I feel like this whole thing with Facebook and Instagram and their new way of this monetization is one is for beginners and two, I think it’s a way to supplement and to warm people up into your funnel if you’re an existing business.

[00:39:16]So if they can go and test you out a little bit on, on Facebook and Instagram before they like whole hall go onto your site and become a big, a repeat customer or a fan. Why not right? That this is why a lot of Etsy sellers, when they open their Shopify store and they start selling on their own site, they still have a hand in Etsy with a few products that are like really good sellers, because that’s a way to onboard people and introduce them to your brand, using the power of Etsy.

[00:39:44] To then get them to come over and become, buyers from your Shopify store. So I F I feel like this Facebook, Instagram, shopping model, affiliate model thing might be a way that people can warm people up and get them onto their site. Cause now once they bought, I’d be curious to know this too, is once they make this purchase, are we going to have their email address?

[00:40:06] Are we going to have an option to add them to our marketing so we can then drive them to our site? I’m sure that they’ll have ad retargeting, but I have another way to get them to our 

[00:40:15] Jeff Sieh: [00:40:15] site. From what I, my research is, as of now, I don’t think you’d get that information, which is a big. We’re going to have to get them over because just, all of us, who’ve done this for a long time.

[00:40:24] We know don’t build your house in rented land. I mean, you mentioned YouTube and also you gotta think this stuff is not that far in the past, that things changed and people. And so use that to get, the momentum and get your people to know about you, but then move them over to your own site.

[00:40:42] Or, and you mentioned before is like changing technologies and changing things as that work. So yes, email lists are important, but like for, even for us, we’re using the the text messaging to, get this kind of a new thing where we try to get people to join our text message so we can get them to our show.

[00:40:59] And so trying these new things that you still own it, I can still, I don’t have to go through an algorithm for this text message service is something, to experiment with and as you grow. So I think that’s a great point, Jennifer. So sorry. I just 

[00:41:11] Erik Fisher: [00:41:11] want to. I want to jump in on there. We talked about Amazon earlier, Amazon.

[00:41:16] Remember, have you, I mean, you may have seen this, but sometimes when you make a purchase on Amazon, you’re not getting that person’s email address. But the way that some sellers get around that is, and you’ve probably had this happen is inside. You’ll have a little card that says, Hey, for an additional 20, for 25% off your next purchase, go here.

[00:41:33] And it’s either email us or go here. Here’s a QR code or a Facebook page, Instagram account, whatever. It’s driving them to get them back into the funnel again. And outside of just the, not having any personal contact information for those people that literally are your highest qualified lead, because they already bought your product.

[00:41:53] Just not directly from you. It was through a third party of Amazon. 

[00:41:57] Jeff Sieh: [00:41:57] Yeah. So we’ve got to move to that with this show is flying by so much good stuff. And so we’ve got two more sections I want to get to. And this one it’s all about badges. We don’t need no stinking badges. I had to say that I really wanted to play a quote from blazing saddles, but I didn’t.

[00:42:10]So Eric, talk about this real quick. What this, these new badges and star sing is.

Facebook and Instagram Live Badges and Stars

[00:42:15] Erik Fisher: [00:42:15] Yeah. So this is Instagram live and it’s very much a Twitch or YouTube, a take where, you basically get stars and badges as a way for creators to give or get, I should say earn from, support from their Watchers.

[00:42:29] And so they’re adding improvements. These features to unlock more potential. Facebook has said the ability for supporters to purchase multiple badges during Instagram. Live stream testing the ability for fans to send stars during recorded content, expanding stars to nine new markets and launching ways for creators to make more money, hitting certain milestones with their badges and their stars.

[00:42:52]Jennifer, what do you think Instagram live viewers like Twitch, like YouTube being able to, superstar and all those kinds of things tip. In other words, tipping, creators, while they’re watching, what do you think of this? 

[00:43:05] Jennifer Priest: [00:43:05] Yeah. So Facebook already has this going. And I actually use stars for some of the people that I watch and that’s how I even learned about it.

[00:43:13]Because I don’t always follow all the Facebook news other than I watch your show and I learned things, but yeah. So one of the creators that I watch his show, he goes live five days a week, Monday through Friday, 6:00 AM, I think six, 15:00 AM every day. And he was like, Hey, thank you.

[00:43:30] So and so for the stars and I was like, wait what are you talking about? And so I went and I looked at, I was like, what’s down at the bottom. Oh, there’s the stars. It’s right there. Where the little emojis are. The little reactions. And I started checking that out and I was like, oh, okay. I can buy the stars.

[00:43:45]And that’s pretty cool. So I think it’s an interesting thing to do because if someone hasn’t monetized yet, they’re showing up regularly. They have people that are following them, that people are loving their content a lot of times, or not a lot of times, okay. Sometimes people will be like, how can I support you?

[00:44:02] Do you have something I can give? And so if I can give them 250 stars or whatever I think, and this is where I think Facebook’s a little clever with it, but if I can give them some stars that makes me feel good. I’m supporting them with a couple bucks. So when I say they’re being clever, I don’t know how much 250 stars costs.

[00:44:22]Jeff Sieh: [00:44:22] It’s 

[00:44:22]Jennifer Priest: [00:44:22] I don’t know. And I don’t know how much of that. The creator gets if Facebook takes a cut or not, I don’t think, 

[00:44:31] Jeff Sieh: [00:44:31] I don’t know. They didn’t at the beginning, but they may now I 

[00:44:34] Erik Fisher: [00:44:34] can’t remember. I assume every time everything Facebook does, they 

[00:44:37] Jeff Sieh: [00:44:37] take a cut. So on this point, Jennifer, so like I watched nickname and he’s a YouTuber and he does a great live show.

[00:44:44] I really we’re going to have him on this show soon. But he has a live show every Saturday. And so he’s getting likes from 200 people to 500 people watching this thing. And I use the, what is it? The super chats is what it is the super chats, because my question will move to the top. So like you said, my thing is number one, I’m supporting the guy.

[00:45:03] I really liked to watch it. He provides great information and two, I want my question read. I don’t want it to get lost in the noise. And so I’ll pay for that. I’ll give him like, it’s, you can set the thing, but I usually set it so Hey, look at me. I’m supporting you. Because I want you on my show.

[00:45:16]But. The, but how I think that’s really important, but I’ve also seen people who’ve just got access to like stars or super chats or whatever. And then there’s like begging people to like, Hey, support me by there. They’re doing this constant call to action. Give me money.

[00:45:32] So if you just get access because it’s not available to everybody and it rolls out based on your size, I believe what are the, what’s the first thing you should do when you get star, should you make a big announcement? Should just happen to mention it or let them discover on your themselves.

[00:45:45] W what do you tell these people who just get access to this thing, what they should do? 

[00:45:50] Jennifer Priest: [00:45:50] Yeah, so I like, I really like this creator that I follow his name’s Mike Dooley, and he goes, live on Facebook, Instagram, and I think YouTube at the same time every day. And so I give him stars through Facebook.

[00:46:01]Cause I hadn’t seen it on his Instagram yet. I don’t know if he’s got access or what. But he just casually says it, like the way I found out about it was, he said, thank you. So and so for the stars, and I was like, okay, that prompted me to go look around what is he talking about stars.

[00:46:17]And so sometimes there’s a call to action to go buy one of his products, but, or register for something he’s doing. And sometimes he’ll put a call to action about the stars. Hey, I love you guys to support. If you want to support us, you can add some stars, it’s just very casual. It’s not really hard hitting. And what I like too is when they find a balance between featuring questions and not. So I did give stars, he did answer one of my questions on a live, which was pretty dang cool. But he didn’t say if you give stars, I will put you like top priority or anything like that.

[00:46:53] So it felt like everyone has equal access in order to ask a question and get it answered. And so I, if there’s a way to strike a balance between that nobody wants nobody’s coming on because they want you to tell them to buy stars, they’re coming on for your content. So you can say, Hey, if you guys found this valuable, here’s a way you can support me really easily, on the app, you can buy stars, right? Just as simple. And depending on the skill level of inexperience of your audience, you may need to explain some technical things about it. Yeah. But I think most people can figure out you can purchase it in app. You don’t have to leave the live while you’re doing it.

[00:47:30] I like that. They’re doing that where I can still be listening. I can’t watch it. As soon as you start getting into the badges. And I don’t know how this will work on Instagram. When you start scrolling to get to the badges. That’s where like this, you don’t see the video anymore. 

[00:47:43] Jeff Sieh: [00:47:43] Yeah, it needs to be.

[00:47:46] Jennifer Priest: [00:47:46] Yeah. But yeah, I think, You can incentivize it. But I think then that turns people off because they’re like, oh, they only want to, 

[00:47:53] Jeff Sieh: [00:47:53] yeah. Yeah. This last section. O, oh Rhonda says glad to be here, even if I’m late she’s going to check the replay. So the secret replay, a word is Eric spirit for everyone who DMS me that later, I’ll give you two words.

[00:48:06] Yes. Two words. So this  last segment I want to make sure we talk about is this new Instagrams it’s new algorithms overview about this. It’s giving like ideas of how their algorithm works. So as part of that creator week, we talked about earlier, Instagram has provided an extra insight into its internal processes through a series of explainers the first focused on the feed algorithm and how it actually dictates content reach in the app.

[00:48:31] And the post covers like a range of key elements that can help facilitate more understanding and improving your planning in the app there. And the thing is this, there is not one. All encompassing, super secret algorithm. There’s multiple algorithms that all use key signals with these other signals, the varying on, the different types of elements that it’s using.

[00:48:51] So Instagram’s discovery tab is a little different. It has a with the explore algorithm focused on showing you other content that you may like based on who you follow and your engagement history, and Instagram’s latest algorithm defined element is it’s Tik TOK like reels, for which it says the algorithm is specifically focused on what might entertain you.

[00:49:12] So that’s really interesting to me. And so based on these updates on the algorithm, Jennifer, what changes do you think marketers need to make to their strategy?

How should your strategy change when the algorythem changes?

[00:49:21]Jennifer Priest: [00:49:21] I, oh yeah. You asked me some like big questions. I 

[00:49:25] Jeff Sieh: [00:49:25] know. Deep, deep speaking. 

[00:49:27] Jennifer Priest: [00:49:27] Yeah. Yeah. So I love that they’re taking this on, because people have treated the algorithm as this boogeyman, and really what they’re trying to do is help us to understand how the platform works. So then we can figure out how to get what we want on it by serving them what they want. So I think if you haven’t, if you’re not using all this information from Instagram to inform your strategy, like you’re missing out, they’re giving you a massive gift and telling you how it works.

[00:49:58]Now you’re making me want to go back and look through the, yeah, exactly. 

[00:50:03] Jeff Sieh: [00:50:03] There’s some stuff in there. There’s some stuff there’s 

[00:50:05] Jennifer Priest: [00:50:05] probably some good stuff in there. But yeah, I think it’s worth it to regularly go through and look at, look at the. The change is look at what’s coming out from the platform.

[00:50:14]That’s how they tell us what’s important to them. Yeah. I don’t know if that answers 

[00:50:17] Jeff Sieh: [00:50:17] your question. Parents, I know you well, and 

[00:50:21] Erik Fisher: [00:50:21] my take, I mean, I, look, I read through it a couple of different times and they’re like, there’s no one in college. There’s no one ring to rule them all. And I’m like, okay.

[00:50:29] And then as I’m going through it, I’m like, wait, so it’s a, there is an algorithm, but it’s an algorithm that’s 

[00:50:35] Jeff Sieh: [00:50:35] unique to you. And it’s based on how 

[00:50:38] Erik Fisher: [00:50:38] you interact with what accounts you interact with. And I’m like that seems fairly simple. But then it’s okay. So how do I, what do I do as a creator?

[00:50:46] What do I do as a marketer? And it really just, I think it, what it really comes down to is it’s not, it’s the thing we’ve always broken it down to is the two words of that make up the word or the term social media, which is social and media. So be social, have relationships and make good stuff. And. That really should 

[00:51:06]Jeff Sieh: [00:51:06] Maybe just cover 

[00:51:07] Erik Fisher: [00:51:07] it.

[00:51:08] I know that’s oversimplifying, but it does seem like they’re just saying, if you really do boil it down it seems like that’s what it comes down to. 

[00:51:16] Jeff Sieh: [00:51:16] And Jennifer, I wanted to, cause we, Pinterest the same way, all these things have algorithms and we always get people saying, how do I hack or beat the algorithm?

How do I hack or beat the algorithm?

[00:51:26] And I know you have very specific things that you say about this. So what would you tell somebody? Okay, how do I beat the Instagram algorithm? Okay. I’ve got all this new stuff. They told me, how do I beat it? How do I, take advantage of all the loopholes. 

[00:51:40] Jennifer Priest: [00:51:40] Yeah, I think that’s the thing is we got to stop thinking about it, like beating it and we gotta be like, how do I work with it?

[00:51:46]Like what Eric just said, social media, it’s about making good content  and having it be social. So like, how do you make good content? That’s subjective. One of the, like we were talking earlier about okay one of the problems that people have when they’re not converting, as they don’t have a funnel, they’re sending people from whatever to their site and they don’t have a funnel. The same with this. When we are looking at our own content, we are not objective. So we’re not looking at it going  we’re like I put my heart and soul, my blood and tears in this, the most amazing thing I ever wanted to make.

[00:52:15]And now how do I game that? How do I hack the algorithm to get it, just to get the, get it, to show it to more people, the algorithm is built, right? The algorithm, which I always say is a bad word. I don’t even allow people to use that word in my program. I was just like, I just call it how it works.

[00:52:30]How a Pinterest works, how Instagram works. The thing is if it’s not showing your content to people, because it’s built for success, it is built to show people what they want to see. It’s built to keep people on the platform. And if we think of what they just said about reels, it’s built for entertainment.

[00:52:48] Number one, if you’re making a reel that doesn’t entertain, aren’t you’re on the wrong track, right? They really do tell us what they want. So our is to say, okay, here’s how the environment functions now. Here’s what I want. Where did those things overlap? And you’ve probably seen me say this, like a bajillion times.

[00:53:05] It’s like literally a Venn diagram, right? What Instagram wants or Pinterest or whoever overlaps with what I want. Where is that? And so then really, I think we’ve gotten on this idea of I think of Kung Fu Panda. I don’t know if you could just see that movie where Jack Black’s character, the Panda he had does all these like special moves, these Fu moves and then it like goes Kaboom. We think that’s going to happen where if you do like the special things on Instagram the magic doors unlock and you get traffic. No, it’s really, how am I serving people? So if your numbers this is why it’s important to have a business account.

[00:53:42] If the insights are telling you, no, one’s seeing this, no, one’s engaging with it. No, one’s commenting on it. Nobody’s taking action. Then you don’t have an algorithm gaming problem. You have a content problem, right? You are not creating content that people are responding to. You’re not creating content that then Instagram, Pinterest, whoever is understanding so that it can serve it to the people that are going to want it most.

[00:54:07] And so there’s. Then you go back and you say, okay, how do I make the kind of content that they want on that platform? W how, what do I gotta do to make content that Instagram wants that then is going to serve my audience and is going to get me what I want. And so I think that’s where people get hung up is they think there’s some like magic formula.

[00:54:24] If I do, 36.2 second long reel, and it has four text overlays. And then I’m only on this side of the screen, like then like rainbows will shoot out of the sky. It’s no, that’s, we’re focused on mechanics instead of focused on going back to what Eric said, zoom out to the big picture, social media, right?

[00:54:44] How do we do that? 

[00:54:47]

Final Thoughts

Jeff Sieh: [00:54:47] So I think that for the end of the show that Rhonda has a perfectly boom, love that. So thanks Rhonda for that. So yes, that is worth the price of admission folks, by the way, Jennifer, I want to make sure you have enough time to tell people where’s the best place that people can find you.

[00:55:04] And I think we even have something to show for them to  a tool that you have or whatever. So where can people find it, find out more about you. 

[00:55:11]Jennifer Priest: [00:55:11] You can find me everywhere at smart, creative, social, smart, keto, social.com. Jennifer pre-student like Google meet Jennifer priest and I’ll come up.

[00:55:18] It’s the blonde lady pretty easy to find. And I have a roadmap for you. If you want to get started with Pinterest getting traffic with Pinterest, I have a free Pinterest traffic roadmap. It’s all updated for this year. I just redid it. It’s like really awesome. And I think you, if you get it, I think you’ll actually get some insights into some of the ways you can approach some of the other platforms too, because I don’t think it’s about what we’ve just talked about, it’s not about algorithm hacking.

[00:55:44] It’s really about service. 

[00:55:45] Jeff Sieh: [00:55:45] And for those listening on the podcast that is@smartpin.pro forge slash map, that smart pin.pro forward slash map. So make sure you guys go check out Jennifer on all the socials and get her free a guide there because I know her stuff and it is amazing Eric Fisher, where can we find out more about you and what you’re doing?

[00:56:08] Yeah. Come listen to my show, 

[00:56:09] Erik Fisher: [00:56:09] my podcast, beyond the to-do list, we all could use a little bit more pre productivity in our lives right now. And this is one way to do it by going and listening to my show at, beyond the to-do list.com. 

[00:56:21] Jeff Sieh: [00:56:21] So he’s got amazing guests. So what’s some of your most recent guests that you’ve had on.

[00:56:24] I know Johnny 

[00:56:26] Erik Fisher: [00:56:26] is a great one. Yeah. That’s one of the most recent episodes is with John ACOF and his amazing new book soundtracks, which is gonna really help you guys with your mindset. 

[00:56:35] Jeff Sieh: [00:56:35] Yep. So go check his out beyond the to-do list. It’s on all of the podcasting apps. Go check that out and subscribe and leave a rating and review because it really helps the podcast is out.

[00:56:45] In fact, we’re a podcast, so go to and subscribe it. Social media news, live search us there, give us a rating or review that really helps us out. Don’t forget about our sponsors, the amazing people over at e-com at social media news, live.com forward slash e-comm and also the people@restreamsocialmedianewslive.com forward slash restream, where we’re going live in all the places at all of the sames times.

[00:57:07] So make sure you guys join us next week for an incredible show. We have got the most fabulous plumber that you’ve ever seen. Roger Wakefield. Who’s amazing YouTuber social media, LinkedIn everywhere, but his story and he’s just going to be a fun show. So make sure you guys check that out. It’s going to be next week at what is next week by the way?

[00:57:25] Oh, it’s June 18th at 11:00 AM central. No, 11:00 AM Eastern time. 10:00 AM central. And if you’d like me and need a reminder because you always screw up the times to make sure you go text us at 9 0 3 2 8 7 9 0 8 8. That’s 903 2 8 7 9 0 8 8. And get on the calendar. Thank you guys so much for watching.

[00:57:43] We will see you next time. Bye everybody. 

[00:57:47]

 

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