This week, we’re exploring live video mastery with Alec Johnson of Take One Tech. Alec is a pro at delivering high-impact, one-take videos that captivate audiences and build authentic connections.

We’ll be covering:

  • How to deliver real value through live video
  • The “Take One Tech” mindset—how to nail your content in one take
  • Strategies for live production, meetings, and virtual events
  • The power of authenticity and building trust through video

Mastering Live Video Production: Alec Johnson’s Guide to Digital Stage Success

If live video still gives you performance anxiety—or worse, if you’re stuck editing your tenth “perfect” take, this one’s for you.

On this episode of Social Media News Live, Conor and I sat down with Alec Johnson of Take One Tech to talk about what it really means to master the digital stage. Alec is known for his polished one-take videos, his free Ecamm Live Masterclass, and his mission to help creators and business owners show up with clarity, confidence, and connection on camera.

And the best part? His approach isn’t about chasing perfection—it’s about removing friction, taking action, and delivering value without the stress.

Let’s break down what Alec shared—and how you can start showing up more powerfully in your live videos, meetings, and presentations.

Why Digital Stage Mastery Matters

The first myth Alec busted? Live video isn’t just for live streaming.

Whether you’re hosting a Zoom call, recording a tutorial, or delivering a sales presentation, live production skills help you communicate clearly, confidently, and—most importantly—humanly.

✅ Live production creates seamless flow.

✅ You stay present and engaging, even when showing slides or tutorials.

✅ Your audience gets YOU—not just your screen share.

And tools like Ecamm Live give you the ability to control the visuals in real time—no post-production needed.

The Take One Philosophy: Progress Over Perfection

Alec’s entire brand is built on one simple idea: Stop over-editing and start creating.

His journey started when recording even a 5-minute course video felt impossible. Every take led to more editing, more retakes, and more second-guessing. Sound familiar?

That all changed when he committed to recording in one take. His first goal? 100 videos in 100 days. And he did it by treating each video like a conversation with a friend.

You don’t need fancy editing. You need to trust that showing up as your real self, with some practice, is more than enough.

The Tools Behind a Polished On-Camera Presence

You’ve heard it before: “Look good, feel good.” But in the world of video, it’s more like: “Set up right, show up strong.”

Alec recommends starting with simple, repeatable setups:

✔️ Use scenes in Ecamm to switch between camera angles, overlays, and visuals.

✔️ Don’t go wild—start with 2-3 setups until your muscle memory builds.

✔️ Use a Stream Deck to simplify transitions and reduce tech friction.

Bonus Tip for Presentations: Want to level up your slides? Use Keynote or PowerPoint’s live video + motion features. Your camera doesn’t have to shrink into a thumbnail just because your slides are up!

Why Live to Tape Is the Unsung Hero

Live to tape (aka pre-recorded video using live production techniques) is Alec’s not-so-secret superpower. It lets him:

🎬 Create polished videos in one take.

⏱ Avoid endless editing cycles.

📦 Package content faster for his courses, YouTube channel, and clients.

If you’re building a brand or producing consistent content, this approach is gold. No more stalling because your “perfect” take isn’t ready. Record, publish, repeat.

From Zoom Calls to Digital Business Suits

What separates your Zoom meeting from someone else’s? A polished, professional video setup.

When Alec shows up in a Zoom call, he’s not just another rectangle on the screen. He’s using overlays, lighting, and clear audio to signal that he takes the conversation seriously, and that attention to detail builds trust fast.

👉 Whether it’s a client pitch, team training, or online event, how you show up on screen communicates just as much as what you say.

Build Connection by Speaking to One Person

This one might be my favorite piece of advice from Alec:

🎯 Don’t try to be “authentic.” Just be yourself, and speak like you’re talking to one person.

When you imagine you’re talking to a friend (or a client, or a coworker), your tone shifts, your energy lifts, and your content becomes more engaging. Forget the audience of thousands. Serve one person well, and the rest will follow.

Where to Learn More from Alec Johnson

If this episode lit a fire under you to step up your video game, you’ve got to check out Alec’s Ecamm Live Masterclass. It’s completely free (yes, free) and it walks you through everything you need to get started with live production—even if you’re brand new.

And for deeper training? Alec’s Digital Stage Academy and Digital Stage Summit are packed with tools, tips, and coaching to help creators and entrepreneurs show up powerfully and profitably on video.

👉 Learn more at TakeOneTech.io

Final Thoughts: Your Digital Stage Is Waiting

Whether you’re live streaming, recording tutorials, or hopping into Zoom meetings, your video presence matters. It’s not about flashy effects or perfect takes, it’s about showing up with clarity, confidence, and connection.

So the next time you feel like re-recording for the 7th time… don’t.

Take a breath. Hit record. And remember: one take is all it takes.

 

SHOW TRANSCRIPT

This transcript is automatically generated by Descript.  Any errors or omissions are unintentional.

Alec Johnson: [00:00:00] There’s this little screen sharing dance that goes on where they say, okay, I’m gonna just, uh, share my screen. Now I’m clicking here, I’m selecting this window. Oh, that’s not the right one. Lemme go back. I’ll select this window. Are you seeing that yet? right. And then when it comes up, then they’ve basically, I.

For the viewer, the, the other participants, they’re then seeing, you know, full screen of a screen share or full screen of a PowerPoint, and the person has then disappeared, maybe even off the screen altogether, or maybe just down to a little window, like a tiny little, you know, thumbnail in the, in the corner.

So you, you’ve already lost that connection, as well. But you’ve also lost the flow. And that’s really what live production gives is this effortless flow that you have to be able to just be talking into the camera and then to just bring some information on screen as you need it, and then flick it off again when you don’t need it and just go back and forth like that.

Jeff Sieh: Hello folks. Welcome to Social Media News Live. I’m Jeff c. And you’re not.

Conor Brown: I’m Connor Brown, and this is the show that keeps you up to date on what’s happening in the world of social media and more.

Jeff Sieh: You ever wondered what it really takes to [00:01:00] create live videos that captivate and connect? Maybe you’re looking for ways to make your presentations live, streams or virtual events more engaging and professional. I. Or maybe you wanna step up your on-camera confidence and master delivering value in real time.

If so, you’re in for a treat today because this week we’re sitting down with someone who has perfected the art of Live video. Alec Johnson of Take One. Tech has built a name for himself by creating Polished when take videos that grab attention and keep audiences engaged, he’ll be sharing his journey, his best tips, and his strategies for delivering high quality video.

Without the stress. So sit back, clear schedule, clear your mind, and get ready for this week’s episode of Social Media News Live. Alec, thank you so much for being here today.

Alec Johnson: Oh, it’s great to be here. Thanks so much for, for having me. I’m, uh, looking forward to the conversation with you both.

Conor Brown: And we’re looking forward to the conversation as well. But if you don’t know who Alec is. You should ’cause. Alec Johnson is the founder of Take One Tech and creator of the Digital Stage Academy, a [00:02:00] comprehensive program designed to help entrepreneurs elevate their online presence through impactful live video, immersive presentations and digital stage mastery.

Drawing from his hands-on experience building his own successful online platform, Alec has guided thousands of creators and entrepreneurs to leverage their digital platforms for maximum. Impact and at the heart of the Digital Stage Academy is Alex’s philosophy, delivering true value with clarity, confidence, and connection on the digital stage, Alec was giving us some behind the scenes of his, behind the scenes that he has going on for the academy.

It sounds incredible. He has so much to teach us. So Alec, thanks again for being here.

Jeff Sieh: So we are gonna jump right into this and we’re gonna be talking a lot today, I’m sure about our sponsors, which is Ecamm. You can find out more about them at Ecamm dot com slash jeff. You can say 15% on your first purchase by using the code. Jeff. 15. Alec is, that’s where I met, uh, Alec. He’s part of the [00:03:00] EKM fam.

He does tons of training. his, like Ralph already said this morning, his, his trainings are amazing. So we’re gonna pick his brain. Like I said, I love this show because it’s free consulting for me and, and for you. So make sure you ask your questions down below, but we’re gonna jump right into this first section.

We’re gonna be talking about like delivering value with live video. And, and personally, I think because of the rise of AI and everything going on where we can’t really trust sometimes now the written word and even some images, this interaction that we’re having with our audience is something that I think, you know, AI can’t replicate anytime soon.

So, delivering this value through live video. So you’ve built this reputation, Alec, on the high quality live video production, so. What are you think some misconceptions people have about delivering like real value through live video?

Alec Johnson: I, I think one of the main ones actually is that when we talk about live production and live video, that we are talking about live Streaming effectively. Whereas in actual fact it translates over into far more than that [00:04:00] into, live to tape. So recording, I. Things live. but then also in all the business interactions we have.

So every time we are on a Zoom call, if we are doing an an event or a webinar or something like that, that’s also live video. It’s just the process for me at least, of the live production aspect. And that’s really what Ecamm enables us to do is be able to do all the things that you are doing right here on this show.

So switching scenes. Bringing up different information onto the screen. If you are doing a sales presentation, if you’re an educator or a coach, or whatever it is, whatever value it is that you are trying to deliver, you know, through the lens effectively, it’s this ability to do it in a live scenario where you can just bring up the, the information onscreen freely as you are trying to deliver that content.

Can actually, therefore I, I believe, almost, replicate or even be, more enhanced than even just a face-to-face meeting because quite often, you know, you don’t always have all the information that you need to hand. You know, if you are on a, on a desk sitting across a desk, rather with [00:05:00] all the information spread across the, the table, it might look a little bit of a mess, whereas we can actually create a really polished look where you’re just bringing up the content as and when you need it onto the, onto the screen.

So I think that’s the biggest thing for me, is just understanding that when we talk about live production. We are not just talking about live Streaming, we are talking about recorded content that’s live to tape. well live to disco or whatever. Uh, but then also, yeah, Streaming live into a coaching call or a a, a webinar or a sales call or a a class, you know, a workshop or whatever on, on Zoom.

I.

Jeff Sieh: Mm, very great points. Yeah, I, that’s one of the things that I love about it. The, I tell everybody Monday and Fridays are my favorite day. ’cause Monday I have a, a paid mastermind group that, you know, Connor’s a part of as well. And then off on Friday is just, I get to hang out with all these cool people and, and ask these fun questions and interact with the audience.

So that’s what one of the things I know, you enjoy about video as well. So, Connor, you had a question.

Conor Brown: Yeah, Alec, I love, you know, take One Tech. I just love that name and that brand. Take one tech. You know, it suggests that you aim to [00:06:00] create this content in. One take, and I’m sure everyone listening here has gone through this scenario. You’re either recording something into the camera or on your phone. You have a message and you record 15 different versions.

’cause you keep stumbling, you keep mumbling and you just, why you idiot? Why can’t you get this right? Why can’t you get this right? You get down on yourself, right? So it’s easier said than done, but, but I love that notion because it’s how quick you can do it, how effective you can do it, and then you can go onto the next thing.

So Alec, how, how did you kind of come. Up with that philosophy of, of take one and, and why is it so important to you?

Alec Johnson: It. It actually came from me trying to record a course. This was before Take One Tech itself and all the courses that I do now. It was a, a completely separate course for a, a different, business that I was involved in at the time. And, it’s kind of embarrassing how long it took me to, record even a five minute video for a course because I was doing it the, the, the proper way, you know, editing, where I was recording sections and, [00:07:00] and, and stitching it together and editing.

And I, I didn’t have great editing skills. It was, that was new to me as well. And I just felt that there was, it, it didn’t come across as being like me, essentially when I was trying to edit it. Not to mention the fact that, you know, I would think that I’d got all the pieces that I needed to stitch together to make something complete and then realize there was a bit missing afterwards.

So I’d have to go and rerecord a bit. And it was just a, it was a nightmare. It was taking me far too long. And because I knew that I could edit myself, I was therefore also looking for the perfect take all the time. The perfect little, uh, segment to, to, to use and that perfectionist in me was really, uh. My, my stumbling block, you know, that was the thing that was stopping me.

And the thing that I just sort of reflected on was, you know, I’ve run events, in multiple locations with audiences of all sizes of all types, and I’d never have any issue with public speaking if I’m standing on a stage. So I just couldn’t understand like, why when I was suddenly sitting down in front of a camera, there was this thing then that I was, this different person where it [00:08:00] didn’t, didn’t feel like me because.

My perfectionism was, was, was trapping me basically. and so I figured, well, if I could just deliver it as if I was just talking to a friend, a colleague, you know, lots of people’s go to.tech support, you know, in my life before people come in and ask me things. So I figured, well, if I could just sit down and explain it, like as if I was doing it to a friend, a colleague, or a family member or whatever, then that would be much better.

So I looked into, well, is it possible that I could perhaps do this where I’m recording and I looked at things like, you know, screen flow and various different screen sharing apps, that you can get or screen recording apps, I should say. But they really lacked a connection. It was just, you know, I didn’t like the, the look of those and then I just stumbled across.

You know, this idea of, oh, there is actually live production software. And actually the first one I tried was OBS. and I always say I pulled out my last hair with OBS because it, it, it didn’t work the way that my mind works. and then I just happened to be watching a podcast that I love, Mac Break Weekly.

And it happened to be that Doc Rock was on there and he just mentioned eCommerce. I thought, oh, let me have a look at that. And that was it. I was, I was [00:09:00] sold from that moment on. And so I actually set the,the channel up, take one tech as a way to practice the process of making videos in one take. It wasn’t the sort of the, the end goal, it was just the a, a little test bed for it.

and obviously sharing some, some knowledge there as well. and I set myself the goal of a hundred videos in a hundred days. It wasn’t like a full-time thing. I was basically just, I, I get up usually at three o’clock in the morning anyway, so like 4:00 AM till 6:00 AM was my, recording and YouTube time.

So I would get up, record a 30 minute tutorial. Make the thumbnail post it and, and do all of that. And, uh, it’s just sort of grown from, uh, from there really. but that was, that was the, the origin of it all.

Jeff Sieh: That I love origin stories, so, so, you know, I know AI is on the rise. Like I used a script for my clients and for my show and all this stuff, but what are some, Strategies and tips for recording those videos in the way that you’ve kind of, you’ve kind of honed for take one tech and just by keeping it polished and professional.

’cause if you look at your YouTube channel and, and even when you go live just on your YouTube [00:10:00] channel or wherever, Alec, you, it’s really polished. It looks really nice. So what are your tips for people who are just starting out with e camm or their live video journey to have that polished and professional look?

Alec Johnson: It, it’s just a bit of preparation really. So when I started my channel, I, I, I set up the channel and then set myself a date of like one month. Later to post my first video and to go live for the first time. That was my first video, was a, a first live Restream. and, and yeah, in that month I basically spent some time, you know, being more familiar with Ecamm, but setting up some scenes.

But the other thing I would say is it’s easy to look at some things that other people are doing where they’ve maybe got, you know. dozens of, of scenes potentially. And then if you try and set something like that up from the beginning, you’ve then got to have this,muscle memory of knowing like where all the scenes are and it can act, actually add to, you know, overwhelm and, you know, potentially stop you from doing things.

So I’m, I’m a big one for avoiding friction wherever possible and anything that’s kind of feels. Doesn’t have a flow to it is gonna add friction. so start simple with, [00:11:00] you know, you could just easily have a couple of scenes in Ecamm. It’s really simple to create something that looks really nice with a nice background in it, and, your camera overlay maybe a couple of lower thirds or things like that.

But start simple with it. and then build up that muscle memory of knowing, you know, which button you’re pressing is gonna change to. To which scene effectively. And then as you have a, as you develop a need for more things, then add those in slowly. and you’ll just sort of, you’ll, you’ll be flying in in no time.

Jeff Sieh: That’s awesome. What, so when you, you say take one, do you ever, like, I know in the script you can actually go in and and record a bunch, and then it’ll actually go in and take off some of those. Bad takes, I guess. Do you use anything like that for,

orare you just like polished?

Alec Johnson: Now. So it’s, when I first named the channel, it was gonna be one take tech. And for some reason I thought take one tech sounded, more better somehow. But the actual truth of it is, it’s not always the first take, but it’s only ever the take one and take two are usually about 10 seconds. ’cause the thing that I, I find never comes naturally [00:12:00] to me is like the hook in a recorded video.

This is so, yeah, at the beginning where you say, you know. Videos for you, FX, Y, and Z and you know, you’re trying to hook people into it to, to continue watching. That’s the bit that never comes fully, naturally to me. So quite often, and I should probably just spend a little bit more time, you know, at least script the first sentence or something.

But I, I always just, I always just dive straight into and say, right, let’s go then. So usually it’s, it’s, you know, I, I. I screwed that part up, regularly, I would say. so it’s sometimes take three, but it’s only the first, as I say, 10 seconds usually. But then after that, I, I just, I just run with it.

mistakes and all. ’cause this is the point. I mean, I’m very flattered the way you say, you know, the, it’s, it’s, it’s all polished in that. But what you’ll actually find, if you look, look beneath the, the beneath the veneer of Ecamm is. I am actually constantly, not constantly, I am actually occasionally stumbling over my words like I just did.

I am occasionally correcting myself or you know, even, even if it’s a tutorial and I move the mouse and go [00:13:00] to click on a button and say, oh no, not that button. It’s this button. And it’s fine to make those sorts of things because I think that that just adds to that feeling of it being just me chatting with you, the viewer sort of thing.

So. there, there are, it, it’s, it’s not perfection. That’s the whole point of it. It’s not perfect at all. It is just more conversational.

Jeff Sieh: Awesome.

Conor Brown: I love that and I wanna make a clarifying point, for Jeff, XYNZ is x, y, z. I just wanted to translate that for our, our Texas friend. I I got your back, Mike.

Jeff Sieh: I, I am an international traveler. I, I can figure that out. I’m pretty good. Yeah. Set. Yeah. Thank you.

Conor Brown: my apologies.

Jeff Sieh: Yeah. So there you go.

Conor Brown: that brings us to, you know, Alec, you, you, you talk about. A huge importance of clarity, confidence, and connection in, in digital stage mastery.

I, I think when we were just talking about it, like stumbling over your words, those sorts of things, they happen, but you still wanna be. Clear. Right. You still wanna have clarity in, in what you’re saying, and those sorts of [00:14:00] stumbling blocks can also affect our, our confidence. Right. The other thing is, is the connection, like how do we connect to someone when we’re just talking to a camera right here, when it’s a virtual system.

Can you kind of break down the importance of, of each of those clarity, confidence, and connection and, and what it means when it comes to to live video.

Alec Johnson: Yeah, the, the clarity one in particular. I think sometimes people, uh, don’t necessarily always frame, like, let’s say it’s a tutorial video, for example. sometimes people start off with a load of assumed knowledge, or, you know, that they have for the, for the, for the viewer. And so being perfectly clear also.

Factors in that, you know, where you want to try and make sure that you are, you are framing the thing correctly, but also not necessarily making too many assumptions about that. So that’s something that I get, I tend to get positive feedback over. I, I’m sure I miss the, you know, miss the, the point of that sometimes.

But, yeah, being sort of clear on, you know, what the thing is that you’re talking about, but also, making sure that you’re giving the, the sort of [00:15:00] background knowledge, if that makes sense. You know, not assuming that people are coming in at a certain level, but then the. Confidence comes with, yeah, speaking confidently, obviously, but knowing your stuff.

So having, having that, that knowledge, but that doesn’t mean that you have to, not make any mistakes. So I think that that confidence does show through if you are able to, you know, make a little misstep and then continue on. Or if you are in a, a live Restream and people ask questions, there is no harm.

Also in saying confidence, I think sometimes people think it’s just assuming that you are right all the time. I will regularly say, you know, I don’t know, so that’s fine too. but the, the connection is something that is really important to just bear in mind that whenever you think about, live Streaming, we’re going live on YouTube, it’s easy to just think that, you know, potentially the world is watching however many I.

Billion users YouTube has got, and you know, potentially you are opening yourself up to that. All of those people. Obviously you are not, I mean, the first live Restream I did, I had zero viewers ’cause I had zero subscribers. And so, although a few people [00:16:00] have, sadly gone back and watched it since, but, you know, you’re ultimately only ever speaking to a person through the, the lens.

And so I. Pretty much always have somebody in mind when I’m making a video because I’m usually making a video that’s come about because of a question or that I know that somebody’s asked about something, you know, adjacent to the, to the topic or something. and so I always feel that I am speaking to somebody, and that’s something that I think makes it a lot easier as well, to have a more natural.

Way on the camera because you are speaking to somebody who you are, feel that you are, you know, you know, and that you’re familiar with. And so that then translates to people who are potentially strangers then watching it, but they’re gonna get that same sort of vibe coming through in the content as well.

Jeff Sieh: Yeah, those are all great points. And I think, you know, we’ve got some great comments coming up and once again, I, I love the audience that we, we get every week. So, we’ve got, like Gary’s saying, Gary Stockton, a long time supporter of the show says, the Delgado Prompter has been a lifesaver for me.

I agree, Gary. It’s what I’m using here [00:17:00] and I like, I like being able to look Alec in the eye. Connor, not so much, but Alec, I really enjoy, uh, talking to him. But, it’s, it’s, it’s a great tool. It’s a great tip for when you’re doing live video. And then, but mostly Disney says, yeah, each week I add something to my scenes.

He just started using e Camm not too long ago, and the next step is adding slides to be able to move through. And he says, last week I actually switched back and forth from different speakers. Which I think is great, like don’t try to do it all at once. Like, like Alec was saying, that muscle memory, is huge when you’re, when you’re first starting out and adding this, I think is very, very smart to kind of step up the process.

One of the things, Alec, on kind of the same note, when you’re trying to deliver value with live, How do you measure if your live Restream is actually delivering value to your audience? I mean, one, you can pull up comments like what we’re doing here, but how do you measure like, okay, that video worked, or that live Restream worked that one didn’t.

I need to refine it a little bit. What are your thoughts of like measuring the success of your, [00:18:00] your live presentations?

Alec Johnson: It is, it is that direct feedback, and that’s one of the things I love about live Streaming as a, you know, as a content creator. And when I did those a hundred videos in a hundred days, it was actually six a week were recorded videos, but then I always had like a weekly live Restream. And I found that, especially in the beginning of the channel, it was really powerful to have that, that feedback loop because then I was, also at that stage felt like I didn’t really fully know who my audience was, like when I first started the channel, although I knew the content I was creating.

You never really know. You know, who it’s gonna fully resonate with. So that was a great sort of feedback loop for that. but then it, it is the, the feedback that I get and the comments that I get that, that really, really provide that. So I, I guess that it, it does ultimately always come down to the comments that you’re getting in the, the actual live itself.

Comments that you’re getting into in the chat. And then also with running my, academy, we have like a weekly, a bit like you have your, membership group on the, on Monday you were saying. So I have something similar for me on [00:19:00] a Thursday and I do those at Thursday at 5:00 AM and 5:00 PM my time for folks in different time zones.

But that for me is like such a powerful feedback loop as well because, um, although we have our own discussions, but many of those are actually. Actually watching the live streams as well. And so we have a live Restream backstage that I do during the live Restream. So, that’s like an immediate feedback loop that I get after every live Restream where, we, we go live into, zoom, first of all, 15 minutes before the Restream starts, do the live Restream, and then we’ll have, you know, a, a hangout for, 15 minutes, an hour or something like that after the, the Restream ends.

So that’s like a, a direct, you know. Face to face effectively, and it is not like, it’s not like they’re all there giving me an evaluation, but I, I get a feeling of how things have perhaps gone

Jeff Sieh: Yeah, so by the way, I wanted to let people know to make sure to not just watch Alex livestream on his YouTube channel, but he’s got some just great videos period on like how to use the road caster. He’s got stuff like there’s, I can’t remember the name of it, but I’m getting ready to, to play with it. But, a company that does overlays that you can tie into [00:20:00] Ecamm.

You did it a couple Uno. Yeah. There’s a great video on that. So he’s got things that are very specific, but you need to check out his channel because he has great options, especially like, uh, but mostly Disney. If you’re just getting, you know, your feet under you with Ecamm, there’s some cool stuff that Alec has over there, uh, that can walk you through some, some even more exciting things you can interact, be interactive with.

Alec Johnson: On, on, on the point of, um, uh, of Ecamm, the first course that I made was the Ecamm Live Masterclass, and I completely redid it, earlier last year, but I actually made that completely free. So it’s still like 150 video full on. Masterclass on Ecamm. Absolutely everything you need to know about it. and you can get that at Ecamm live masterclass.com.

It’s, there’s, there’s, there’s no catch. It’s a completely free course. and there is a beginner’s guide section in there as well. So there’s, sort of 13 modules, sorry, 13 lessons at the very beginning that just walk you through, you know, what, first of all, what’s the ui? how does that work?

What are scenes? What are overlays? You know, how to use it with e, with [00:21:00] Zoom, with Keynote, and. Just go through the quick start guide. You’ll be up and running and, and using it. but then you can go deeper into all of those things in all of the following modules. So, as I say, it’s over a 150 lessons. and then the profile that I use that we create going through the course, is available for download.

So that gives you that starting point as well. So if you, if you are looking at Ecamm and you’re new to Ecamm, then that would get you completely up and running and take you as deep as you need to go with it as well.

Jeff Sieh: Yeah, it’s awesome. In fact, we’ve got, we’ve already got some people,You know, I’m right. If Chris Stone agrees with me, you know that it’s right. ’cause he says, Alex YouTube channel is outstanding source for virtual presentation tips and tactics. He’s learned a ton from it and, good, good news, but mostly Disney just subscribed.

So he’s excited to dive into that content, so very, very cool.

Conor Brown: Awesome. You know, kinda as we transition to this, this next section, we, we want to talk about Alec. We kind of talked about it just briefly, but it’s this notion that businesses and, and quote unquote live [00:22:00] streamers are kind of opting for live to tape recordings rather than just like a full. Live Restream into the world.

can you kind of just give a brief overview of, of what that means, live to tape, how it differs from, from live Streaming, fully, and then what are like the benefits and the draw drawbacks of, of going with this live to tape method?

Alec Johnson: so how it differs from live Streaming is that you’re just, you’re not going, sorry to be so obvious. You’re not going live out to any platform. You’re just hitting a record button and then it’s saving that video to your, your, hard drive or wherever. now the, the thing about this is the. It is a completely transferable skill.

So it can be live streamed or it can be live to tape, as I keep saying, but, you know, live to disc. but you can also then use the same live production skills to go into to Zoom or whatever. so that’s what I really love about it. It is this transferable thing that once you get into live production, you can use it for recording, Streaming or just for meetings or, or webinars or what, whatever.

When it comes to recording those videos [00:23:00] in one take though, for me, as I, as I mentioned, the impetus of creating the channel was to practice this process just because of the, the, the, the, the state I was in with trying to make edited videos. You know, I, I, I was always giving myself the outta thinking, well, I can always fix it in post.

and so I would therefore, you know, be retaking all the time. And so if you can get into this. you know, start simple with just a couple of scenes with the information that you wanna include on the screen. maybe a couple of camera angles if, if you wanna do that sort of thing as well. But just keep it minimal and just have a few buttons on your Restream deck to do the switching.

then just get into that habit of, of doing that, and you can create literally. A 30 minute video in maybe 10 minutes of prep and a 30 minute video. So it, it, it, it really is that for me it’s the efficiency of being able to create those videos and I simply wouldn’t have had the, the volume of content on my channel if I was doing it any other way.

And more so, not even just that time that it would take to do it. but then I would also be putting it off because of. This thing of friction, it’s [00:24:00] my, my own worst enemy, my nemesis. And, and if something’s gonna stand in my way of doing it, then I’m more likely to procrastinate on it and not doing it.

Whereas it is very easy to just come in and hit record and, and do it. The, the, the, the downside of it, if there is one, is that, it does take a little bit of practice to, you know, get over that thing of. I’m just gonna hit record and then do it. But that does definitely come with, with practice and I would say one of the best ways of doing it is actually to just start doing it and putting out onto, you know, a YouTube channel in the same way that I did.

Because what you get then is you really get this, immediate feedback from it where you have this dawning realization that. Nobody cares about the mistakes. You know, and it really does sort of, validate what you’re doing when you realize that, oh, yeah. All those little things that I would’ve noticed in my, if I was watching the recording back.

Nobody’s noticing them. You know, they, or at least they, they, they don’t care. I, it really brought it home to me actually when I watched a course, by somebody. And I think [00:25:00] what they’d intended to do was edit it after the fact. Because there were points in the course where, let’s say they were gonna go and click on a button somewhere, and they said, oh, okay, now I’m gonna go and click on this button here, and then you do, you know, whatever it is.

And then they kind of stopped halfway through because they realized they’d misspoke or something, and then they just stopped. Composed himself, took a breath and then repeated the thing again. Now, like that was like, I think an error that they had meant to go back and fix. But you know what, I didn’t feel any less about the person for, for, for that, for that being in there.

And it didn’t really actually hamper the, you know, the thing. And that’s kind of an extreme case, but it just made me realize that. Yeah, well if you look at the way that you look at other people’s content and have that same level of, you know, compassion that you have towards others, uh, for yourself. you’ll realize that yeah, people don’t care about the little, little things that maybe stand out a lot more to you.

Jeff Sieh: Yeah, so another example of live to tape, for example, if you want to go back on our YouTube channel, I had ask Ralph talk all [00:26:00] about using, he’s a, he’s an accountant, he’s an amazing guy. And so we talked about using how to do finances for creators. That one, I had to go to a conference in Austin, and so we did it like this show.

But it was live to tape. So if you do have a live show that’s on a schedule, having the ability to do that is really cool because you can actually take a break and you’re not tied. Every time to a live show. Now, I wasn’t able to bring up comments of course, and all that stuff, but it was a great option.

It was great content, but I wouldn’t have been able to do it unless I had done what Alec was talking about with the learning those skills to go live to tape on live to tape. Alec, I want to ask a question. Are you doing any editing after you go or is it like, what I’ve done with this is it’s just going out?

Alec Johnson: That’s exactly it. Yeah. So I just do it and then, and then I put it out. There’s, there’s probably been like, I’ve, I think I’ve done about 500 videos now, but there’s probably been a couple where there’s been some glaring error halfway through and I’ve only realized afterwards I had to go and chop a little bit out or something.

But [00:27:00] generally, it’s just as it is basically.

Jeff Sieh: Wow, that’s, that is so freeing. I need to learn how to do that better because it ’cause holy, I mean, ’cause I mean all. And the funny thing is, if you think about it and you think about what you’ve seen on YouTube, you see the really polished productions that look really, really great and you can tell, have multiple takes and all that stuff.

And then you see, channels that are doing exactly what you did. And there’s big channels in both camps, right? They’re not, it’s not like if you do this, you’re limited to only having a certain amount of subscribers. It’s that connection with the audience that you’re saying is so important and being able to talk like you’re talking to a friend, which I think is probably the biggest takeaway I’ve heard so far from you is like being that way across the camera and then people are drawn into that, so very, very cool.

Alec Johnson: I, I will say that, that if, I think probably if I was to do like a really hyper edited, using all of the, you know, the, the proper YouTube editing techniques of, you know, cutting out all the, the, the, the breaks, cutting [00:28:00] out all the filler words, cutting out all of this, I’m guessing that my YouTube channel may have slightly better growth.

I, I, I would,that is perhaps the case, but I would lose that. What I think of as being, you know, authentic and just, I, I want people to see that it’s me and I, I do see people who’ve got channels where they are hyper edited and it almost feels like they’ve thought to themself. Right? Gotta gotta be authentic.

Gotta be authentic. And so they’ve edited it in a way that makes them come across as authentic when I can tell that they’ve just retaken things multiple times because of. It, it just comes off as, oh, that’s just been, you’ve, you’ve practiced that line over and over again to be able to deliver it in that way.

Do you know what I mean? So, I, and, and I always think that like my goal is not actually YouTube growth primarily. That is obviously a gauge of how things are going. but I’m not sort of chasing those numbers. Primarily. I’m more chasing, like the impact that I have and the, the value that I can drive to.

To, to people and the, the, the traffic. I can drive them from YouTube [00:29:00] to, you know, my, the, the other things that I’m doing as well.

Jeff Sieh: Yeah, and the community I think is a big part of that because you do have a big

Alec Johnson: Oh, of, yeah,

absolutely. Yeah.

Jeff Sieh: Yeah. one of the questions, ’cause we’ve been talking about some tools and we’ve been talking about tools for EAM, that we use for live production. What are some under underutilized features that can help creators elevate their digital stage presence, like they, that people don’t think about but you, like, you really should dive into this, because it makes a difference.

Alec Johnson: So one of the things that I use all the time with e-com in particular, and if we’re talking about like the, the, the, the digital stage, which is, you know, this, this box that we’ve got to work with on the, on the screen, then, I, I’d love to use Keynote or PowerPoint. when you’re bringing information up on the screen and combine this with, there’s a feature in Keynote, which is their live video feature, and then they’ve got magic moves.

So what you can do is you bring in your camera into Keynote first. But then you can use this tool, which is called Magic Move, which is basically just an easy way to sort of transition things around on the screen so your camera can just sort of [00:30:00] slide over to one side. Information can come onto the screen on the left or the right or the bottom, or wherever.

they’ve got the same thing in, PowerPoint with the Morph tool. and then the live video coming through there. So actually, when I’m doing presentations. And this is what I mean when I talk about immersive presentations rather than having, you know, your slide deck on one side and your camera over on the other, and you are basically just running effectively a regular presentation where you are just speaking to some slides.

being more conscious of, well, what screen real estate do I need to be taken up with this information right now? Because if you’re just bringing it up, like, you know, a bullet points. And maybe they can just be, you know, down the side of your screen, for example, rather than in a full slide deck. And making sure that you are keeping yourself front and center when you are delivering your content.

Because if you think about it’s, you know, we’re trying to replicate a real world situation here. you want to be the person that’s delivering the content, not having you off. Up in a, a little corner somewhere, as there’s, you know, a big slide deck in front of people. So I think that that’s something that, does [00:31:00] enhance what we’re able to do with, uh, with Ecamm in particular.

and a lot of people still don’t do that. And I think that one of the mistakes people make and more so now with some of the beta features that are coming out in Ecamm in particular, where you can now use their live motion, which is a bit like magic move or morph to kind of move your camera around the screen.

Is trying to use Ecamm itself as your presentation software. And Ecamm has got, you know, great,text tools, graphics tools in terms of shapes and, uh, cameras and overlays and all of the, these kind of things. but the, if you try to replicate a. Piece of presentation software in Ecamm. it’s always gonna add more of this, friction that I keep talking about.

And then you’re gonna end up with potentially like a bloated list of scenes in Ecamm where you’ve gotta replicate a load of slides. whereas if you’ve just got your collection of scenes. Main camera, maybe a screen share, maybe one that’s crawling in Keynote and it’s live video. And then you’ve got another button for keynote, which is next animation.

Next slide, next slide, next slide or whatever. then [00:32:00] you’ve got a really lightweight, setup and the muscle memory is still there, whichever presentation you’re doing, whichever bit of content you are trying to deliver. and so keep the live production into Ecamm, but keep the presentation into presentation software is, is a trick that I think some people, miss and I, I always love seeing the creativity in the Ecamm community of people saying, Hey, look what I’ve might been able to create.

And, you know, they’re creating these presentation like things, but I just think from an implementation point of view, it’s it’s lacking that sort of muscle memory that I keep talking about.

Jeff Sieh: Right where you can just advance the slides and it’s already set up and you can just keep talking. Very, very, yeah, especially if you’re doing it by yourself. Like, I cheat a little bit because, you know, Connor’s here. ’cause I can always, like, if I need to take a drink of water, I can just go to Connor and like, see, look at him.

He’s excited to be here. Uh, but that’s, that’s what I love having not just, I mean, he adds a little bit of flavor. Don’t tell him I said that, but, it’s another bonus. So,

Conor Brown: What kind of flavor would you say I add?

what’s that? What’s that? That really nasty drink in, Disney. Okay, so we’ll move on [00:33:00] here before.Sean has Sean from, but mostly Disney has two great comments. He says, the live video is so much easier, no editing, no second guessing. The mistakes just become charming. Oh, that should be my motto. The mistakes are charming about in real life. But then I also love how he goes on to say, plus it’s genuine.

Like this Friday show, it looks polished, but he feels like we’re just sitting somewhere having a beer talking about stuff. We. Love, which is great. And, and I think that kind of goes into this question that I wanted to ask, which is, you know, how do we differentiate a virtual meeting, a virtual presentation from just another Zoom call?

It’s like that old adage, well, this meeting could have been an email. This live presentation is just another Zoom meeting. So, so Alec, what kind of like strategies do you recommend for people who are Using live video in meetings using live video in virtual presentations, what do you recommend they do to just [00:34:00] differentiate themselves from it, not feeling like another zoom?

Alec Johnson: If you are using Ecamm in Zoom, you are already like in the fraction of a percent of people who are doing things like this in in Zoom. And honestly, even like what you’ve just done there, like putting up a lower third there, it’s when you’re in the Ecamm community, it’s. Very easy for it to become normalized.

And we’re so used to this and so used to seeing all the amazing things that, you know, the Ecamm community do, in their productions. But then you go like into the real world, into a, into a regular Zoom meeting, and you put up like an animated lower third across the bottom that’s got your name and company, and people are like, whoa, what just happened there?

Jeff Sieh: right.

Alec Johnson: and it’s, and it still hasn’t really, you know, caught on, to, to that fact. Not to mention the fact that if you are doing anything with live video and recording and live Streaming. Likely, you’ve also got your camera audio lighting dialed in as well, so you are already, you know, looking, shiny amongst all the other boxes on the screen that people are looking at in like a.

Session and, [00:35:00] and really it is like this thing of first impressions. You know, if you go into a, a group Zoom call, for example, where you’ve got like lots of people in there, the people who are just auto already looking, polished from a, you know, video quality point of view, and then they speak and then they can be heard properly.

You are already elevating yourself above the rest. It’s that, you know, setting yourself as an authority in, in, in the room as it were actually presenting. When you see people do presentations in Zoom, there is this other thing that happens where if they’re sharing their screen, running a presentation.

There’s this little screen sharing dance that goes on where they say, okay, I’m gonna just, uh, share my screen. Now I’m clicking here, I’m selecting this window. Oh, that’s not the right one. Lemme go back. I’ll select this window. Are you seeing that yet? right. And then when it comes up, then they’ve basically, I.

For the viewer, the, the other participants, they’re then seeing, you know, full screen of a screen share or full screen of a PowerPoint, and the person has then disappeared, maybe even off the [00:36:00] screen altogether, or maybe just down to a little window, like a tiny little, you know, thumbnail in the, in the corner.

So you, you’ve already lost that connection, as well. But you’ve also lost the flow. And that’s really what live production gives is this effortless flow that you have to be able to just be talking into the camera and then to just bring some information on screen as you need it, and then flick it off again when you don’t need it and just go back and forth like that.

And it’s this, it’s this fluidity that you get through live production that you just can’t possibly get with regular Zoom. frankly, you know, just doing regular screen shares, not to mention. The, the production value that you are demonstrating there. If you are, you know, doing any form of,sales in using this indirectly or directly, you know, you are automatically showing, well, this is how this person shows up for the meeting.

You know, it’s the equivalent of going in, you know, why, why do people wear, business suits and things like that? You know, it’s, it’s setting a, an expectation there. Well, this is kind of like a, a digital business suit basically. So you’re going in and you’re showing. Is the level of [00:37:00] quality that I’m setting for myself.

And so, you know, you can therefore assume that a same level of quality will be applied throughout ev all of our interactions, you know, if that’s the, the attention to detail you’re giving, and that that’s really the opportunity.

Jeff Sieh: Yeah, I, that is a good point. And I know, I’m gonna pull up a question from, Chris Stone. And Chris and I talk a lot and he, you know, one of his, his videos are very slick and polished and look great, his short form content, all that stuff. And that gives him business because people see that professional value, they see what he can do with his remote production or video editing skills and podcast production.

And it allows, you know, it brings, it’s like that is the top of the funnel. Like you see Chris Stone’s video, you know, it’s a Chris Stone video, and then people hire him to do that for their own companies. One of, and his question is, I think is great, is he says, making things look easy isn’t easy. It’s a blessing and a curse.

How do you develop the technique of being succinct for a complicated technique?

Alec Johnson: So the, the, the fluidity comes [00:38:00] with practice. So that’s why it is a great idea to just, you know, start, creating content for a, channel that’s, related to your company or your business, if we’re talking about from a, business standpoint, because people will get that. They’ll be taken on that journey.

You know, I’m on so many consultation calls with people where the first thing they say is, I’m really sorry. It just feels like I’ve known you forever because they’ve watched, potentially hours of, content and, that is really why it is such a powerful inbound marketing tool, because people do get to see, especially when it’s all, you know, one take.

They really feel like they’ve got to know you because you’re talking to them as a, friend in a friendly way through the, camera. So they, feel that they, know you. So coming back to Chris’s point though, how you make, you know how you get that, which I think is the point.

It is just through practice and building that muscle memory of being able to switch back and forth between things. And then if you’re talking about stuff that you know, and you’ve got, the. Whatever it is. If you’re an educator and you’ve got the, content on the, [00:39:00] PowerPoint or the keynote slides that you’re bringing in with the, these techniques that we’re talking about then it’s just this, muscle memory of knowing which button to press to be able to show what you want to show on the screen at that given time.

And you do get to a point where you don’t really need to look at your Stream deck if, that’s what you’re using to control Ecamm, for example, you just instinctively know, oh, I can just reach down and press this button and it’ll switch to this scene or that scen e or. whatever.

Jeff Sieh: So, The last question that I kind of want to to talk about is on this section is how, how do you coach people? This kind of goes to what Chris was talking about. How do you coach people who feel camera shy or uncomfortable presenting live or even live to tape? professional settings.

We’re talking about Zoom. It’s kind of, you know, if you have a nice looking setup, it kind of has that business suit that you wear to, to have that professional. But when people are like, I, I, whenever I, the camera’s on, I start stumbling over my words or I, I, I, I can’t hate, I hate the way I sound those things.

I know you’ve heard Alec, [00:40:00] what are you, what do you tell people? and coach them in when they’re, when they feel that uncomfortableness, when they go live.

Alec Johnson: So a, a, a few of the things that I’ve mentioned already, like having somebody in mind that you are speaking to, first of all, and just imagine that you’re just making that video for them because, you know, if, if, if people think that they’re talking to the world, then they can feel that they’re in the spotlight of the stage and you know that.

You know, you know, that conjures up all of those sorts of visions. Well, if you kind of put those outta your mind and think, well, actually I’m just talking to this one person, and that could be somebody who really needs to hear this message. and that is the other thing that I, as I say, as you start doing this, you will get all of those comments and I.

The thing that seems like so trivial to you, perhaps something that you, you do day in, day out. And I mean, this is related to tutorial style content, but you know, there are things that I just drop into videos that I don’t really think about. They’re just little, uh, snippets of information. And then I’ll get a comment that says, like, I.

Oh my God, that setting in the, preferences window changed my life. And it’s like, you know, you realize that these [00:41:00] little things can really have an impact, on, on, on people as well. but when it comes to li live Streaming in particular, another thing if you are just starting out doing live Streaming, is to, to have somebody that.

Is a trusted person, join the the Restream and say, Hey, I’m going live. You know, at this time will you join? Because as soon as you feel that you are speaking to somebody, and you can see it because they’re in the comments and they’re chatting with you, suddenly you kind of actually forget that there are other people watching as well.

So, so just having somebody you know, and that’s gonna show up and. you know, be a bit of an accountability partner on the one hand, but also a supportive, partner on the other that’s gonna just be dropping in there and, and commenting. And that’s what I found. You know, the, if you look at my very first video on YouTube, just search them by, you know, order of data, whatever the first video was a live Restream.

and it was kind of me just saying hi, not quite knowing who I was speaking to and I kind of knew what I was gonna talk about, but I didn’t know how I was speaking to. But very quickly after like, you know, two or three or four when I. Started building a bit of momentum and, people started watching [00:42:00] then by, you know, number five, there was people in there that I kind of knew and I’d connected with.

And so then it was a, I, I came across I think probably as a lot more, familiar with the, the, the, the, the audience because it was just these recognized faces that I we’re seeing in there. so that’s, that’s another, a good thing is just, yeah, get somebody that’s gonna show up for you and, have the conversation with them.

Jeff Sieh: Yeah, I totally agree.

Conor Brown: That’s awesome. You know, I think one thing that EAM does great is bringing in elements that help you engage more with your audience, and I think that’s the huge difference. From live Streaming verse like just the news, right? The news is very much they’re talking at you, they’re talking at you. They’re not receiving any, any sort of feedback in real time.

But a live Restream is much more, we’re talking with you, right? The audience is engaging with you. but at the same time, you still want to work actively to keep that audience engaged. Pulling up comments is, is a great way to do [00:43:00] that. Alec, do you have other, you know, interactive elements, interactive,ideas or, or ways that you, ways and tools that you love to use on a live production that helps you keep your audience engaged, like pulling up comments or, or things like that?

Alec Johnson: yeah, I do, pull up comments. I’ve changed the way that I do that slightly as well though. Um, because I also wanna balance, and, this is probably gonna go off your point. I’ll, I’ll bring it back, I promise. which is that I always used to start my li every live Restream. first of all, I had a countdown because everyone has a countdown on a live Restream, right?

So I’ll just do what they do. So I had a three minute countdown at the beginning of the Restream where there’s like music playing or whatever, and then the count is going down, Restream starting soon, that kind of thing. and then the first thing I’d do when the countdown end was. I’d check in with the chat and it’d be like, hi guys, and just go through like everybody in the chat because I did want to have them, you know, obviously make them feel, feel involved.

when I kind of stopped doing my, recorded videos and I didn’t do that, [00:44:00] I didn’t make a decision, I’m gonna stop doing recorded videos. It was just because the last two years I’ve basically been building out, you know, over 10 courses and creating all the course content for that and in the academy.

And so I just haven’t had the, the same time to devote to. Recorded videos. So I’ve been doing just primarily, live streams every week on my channel. I think I did six recorded videos last year. It was just all but, you know, 50 50 live streams. so what I’ve noticed was the replay value on live streams wasn’t as, as great because people who are, it was fine with people who were following the channel, but from a discovery ability point of view, there would be this thing of, you know, people would see a thumbnail.

See the title of it, and then they’d click into it and they were immediately faced with like a countdown for three minutes. Now some people would scrub through it, but other people that would be a turnoff. Then even if they scrub through that, if there was basically just, you know, five minutes of me, saying Hi guys, you know, to everybody, then they’d think like, well, where, where’s the actual content starting?

And so I [00:45:00] did a bit of a switch with my live streams where I now just, just do them as if it was a recorded video. I just hit live and I just go straight into it so I don’t have a countdown. if anybody’s joining after the start, they can always go back and catch up on double speed or. You know, watch the replay to catch the beginning or whatever.

but then the other thing I do is I do also do like the main content first. And I say, this is what we’re talking about. And I go straight into the content. But then it’s like when I’m partway in, that’s when I start checking in with the, the, the comments and, and, and questions and, and things like that.

I also sort of have a dedicated scene then that I’ve set up with comments so that I can be very intentional about. Saying, okay, now I’m gonna go to comments. And I go to that scene and it’s, you know, me on one side, comments on the other. And part of that is because I know myself, I have a tendency to, be easily distracted and go down rabbit holes.

So if I’m, if I’m just pulling comments up, then I used to find myself in situations where I. Put a comment on the screen and then I’d switch to a different scene and come back and that comment would still be there. And, all of these kind of things. So, that’s, [00:46:00] that’s the way that I approach, commenting is, is, is, is like that.

But in terms of other audience engagement methods, there’s some really interesting tools actually coming out. And one of the ones I’m gonna be using for the, uh, the summit that’s coming up is called Restream Alive. And that was created outta, somebody noticing that they were going to,training sessions that were on Zoom and live streams.

And the, the, the, the host would do this thing where they said, you know, at the beginning of a meeting, hey, drop in the chat where you are watching from or where you are calling from. And everyone would then go in and, and drop where they they’re calling from. but then some of those people would get, you know, called out and say, you know, welcome to this person in this location or whatever, but other people wouldn’t.

And so they wouldn’t necessarily all feel included in that in any case. And also it seemed a little bit like it was going through the. The motions of just like, here’s me doing my audience engagement bit and asking this question. Yeah. so Restream Alive, what that does is one of the, the, the initial thing about it was that question, where are you calling from?

[00:47:00] Well, it actually, you have it join your live Restream or join your Zoom meeting, and then it will put all of those locations onto a map so you can set up a scene in Ecamm that’s got you and the map. And then it will just drop on all of those different locations of where oven’s calling from. And so you can just, you can visually see it yourself, so it’s a great feedback for yourself.

but it’s also, you know, showing the, the audience where everyone is as well. And it’s got a visual aspect to it as well, rather than just a thing in the chat. And then that’s been developed as well into, there’s loads more things you can do with Restream life, like, you know, ask questions, but then have like a poll that comes up on the screen so you ask a question.

Do you think A, B or C or whatever. And then that can come up on the screen. Things like audience giveaways, you know, if you wanna pick a winner outta a thing, it’s got, you know, the, the sort of spinning wheel type thing that comes up. and you can build out all of these kind of things though really simply with that into Ecamm.

and, and then that’s a much more visual, thing that you’re doing then for the, for the audience. So I’ll be, I’ll be using that a lot in the,in the summit actually.

Jeff Sieh: Well, dang it. [00:48:00] Every time a guest comes on, I, I spend money. Now I have to go look at this and play with it. Thanks. Uh, thanks Alex. So I’ll be that, that’s very, very cool. by the way, we’ve been talking a lot about interactive, you know, things we can do on live video, live to tape, and that is brought to you by our friends over at Ecamm, and you can find out more about them by going to Ecamm dot com slash jeff.

Save 15% by using Code Jeff. 15. and it’s a great group. And by the way, if you do decide to use this today, make sure that you go and sign up for Alex training. It’s right there at eca m where you can, it’s free. It’s, I, I’m gonna go look at it because there’s always stuff to learn. Like today I just learned about Streamline, which now I’ve gotta go, get for this show.

But, uh, make sure you guys go check that out. ecm.com/jeff. gosh, this, this is time is flying, by, Alec, this is great. And by the way, I wanna say this before we get going too far. Alec has this summit going on right now, and before we get to our next section, I wanted to pull that up.

It’s a digital stage, summit.com for you guys listening online. [00:49:00] He’s got tons of my friends there speaking. Chris Stone is gonna be one of the speakers. He’s gonna be talking all about the script, so I’m excited about that one, but make sure you guys go check that out. Uh, Alec, do you want to do a little quick little plug here?

talking about the digital stage Summit?

Alec Johnson: Yeah, sure. So it’s, uh. Yeah, 18th to the 20th of March. It’s three days, 12 hours a day. so there’s so much content packed into it with, as you say, great, uh, great speakers. And really it is all about like harnessing this digital stage that we have. But there are a few different aspects to it. So I’ve kind of loosely split it into three days, all those, a bit of crossover there.

But, day one is all about like the tools and the tech, and that’s not just the actual tech tools themselves, but things like script.

So Chris will be speaking on, on day one and how to get a strategy in place for. Your live video, be it for, recorded content meetings or.or, or live streams as well.

but then day two is about this other aspect, which we’ve talked about a little bit here, which is your onscreen presence. So there is a certain amount that you have to [00:50:00] do in terms of, you know, storytelling,connecting with your audience, all of those kind of things. So that’s where day two’s focus is.

But then day three is all about the business side of it and actually, growing. Growing your business using live video. But it’s, it’s not just about sort of monetization strategies, although there is some of that and the sales side of things, but it’s also about the mindset, as well. So we’ve got a few great sessions in there that are gonna help you, you know, get over any of those barriers.

And sometimes, you know, we know what to do, but we are not doing it, or, you know, and it’s not just down to a lack of knowledge or. Motivation. There are other factors at play here. So we’ve got some interesting sessions that should help with that sort of thing. So, that’s what it’s all about, really, is about understanding how to maximize your digital stage, master it, and then monetize it.

Jeff Sieh: Mm-hmm. Tons of great people. So guys, make sure you check that out. Digital stage summit.com. it’s gonna be amazing. It’s, I’m very excited about it. So, Connor, you’re up.

Conor Brown: So much, so much content. That’s gonna be awesome. Awesome, awesome. We wanna kind of wrap up the show with, with a few questions in this, [00:51:00] category of how to be authentic right through your live video. Alec, you know, what do you find that? mistakes that people make that just make ’em come across as inauthentic on, on live video.

I know something like,we just kind of talked about, Hey, drop it in the chat. Right? And then they’re just pulling up those kind of comments. I, I always found that to be a little. Inauthentic. ’cause you’re just kind of going through the motions, right? It’s not necessarily like you care. Maybe then you follow up with, oh, you’re from Boise Audio.

I was just there for X, Y, Z. That’s a little bit more authentic,

Jeff Sieh: Zed. Zed.

Conor Brown: X, y, Z, sorry.

Alec Johnson: I didn’t understand that.

Jeff Sieh: Yeah.

Conor Brown: It’s Google Translate that, um, there’s some common mistakes that you just find people making that, that prevent them from being their true, authentic self through live video.

Alec Johnson: I think it is the thing of people trying, I think that’s the problem, is people are trying to be authentic and they’re thinking like, what do I need to, what, what techniques do I need to, to [00:52:00] harness to be authentic and. You know, trying different strategies and different, I mean, ultimately it comes down to just be yourself.

It, it is as simple as that. And I think that that’s one thing that you do get by default with the, the, you know, the one take or the live to take if you are just speaking as if you are speaking to, a friend, that’s all it needs to be. And it’s, it, it doesn’t need to be over complicated, but I think people do over complicate it and try to get things,yeah, try, try to force authenticity and it just stands out a mile in my book.

Jeff Sieh: Yeah. Well Alec, we are at the end of our time. This has been amazing. I want to give you enough time, I mean, you talked about the Digital Stage Summit, but you have tons of stuff on your website at, uh, take one tech.io. so tell people where they can find you, what’s going on. I know the digital Stage Summit, but anything else you got, the floor is yours.

Alec Johnson: Well, yeah, so take one. Tech is the, the home for it all. And yeah, I’ve got courses, the Ecamm masterclass, Ecamm live masterclass.com. That is completely free. I’ve also got courses on, uh, [00:53:00] Restream Deck, on Road Caster, on like the tech side of things on Keynote. also one on outsourcing. That was something that really accelerated my business growth was, you know, outsourcing.

So there’s a step by step guide on. Outsource the minutia of the business so that you can focus on the bigger picture stuff. And that is a real, uh, sort of game changer. But then I’ve also got the Digital Stage Academy as well, which you can also access from Take one tech.io. and that’s really a sort of community where it gives you access to all of the courses.

But then also we have weekly office hours sessions and, yeah, it’s just a really nice, community where we’re all. Supporting one another. And if you want that accelerated growth, then there’s no better way to do it than with the accountability and support of others. And also you’ll find my private coaching that I do on there as well.

Jeff Sieh: Yeah, and by the way, I just wanted to pull up this from video like a dad. He goes, I’ve learned so much from Alex content excited for the upcoming digital stage Summit. So, people are chomping at the bit for, Alex content. So digital stage summit.com is where you can, get that newest thing that’s coming [00:54:00] out.

Connor Brown, where can people find out about the unsinkable Connor Brown and what you got going on?

Conor Brown: Absolutely Vacation kingdoms.com. Listen, we’re in the thick of spring break here in the States, but I’m really curious. What travel plans do you have for the summer? Let me know. Email me CONO r@vacationkingdoms.com. I’m just curious where everyone’s gonna be traveling this summer. Follow me at Vacation Kingdoms across the social web as well.

Great show today from x, Y to Z.

Jeff Sieh: That’s right. And by the way, if you wanna know about great upcoming shows like we have, you can go to jeff c.com/news, get on the list. We have fun in our email community talking back and forth. Tuesdays and Fridays are when the emails usually come out, so. Jeff c.com/news. And thanks to our sponsor, Ecamm, you can find out more about them at Ecamm dot com slash jeff.

With that, thanks everybody. Chris Stone, ask Ralph. Dustin Stout was here. Kira was here. Video like a dad, all of you. Thank you so much for watching the show today. We [00:55:00] wouldn’t be able to do this show without you. And of course our sponsor, Ecamm. And with that, we’ll see you guys next time. Bye everybody.

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