๐Ÿ”” We’re thrilled to welcome Kevin Kolbe for an enlightening session all about video creation in 2024!

We’ll dive into Kevin’s vision of the future of video content, from leveraging emerging trends to understanding the impact of AI in content creation. Discover the pathways to success in the digital landscape and get inspired by Kevin’s innovative approaches and predictions.

Don’t miss out on this opportunity to elevate your video content game! ๐Ÿš€

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Creator’s 2024 Video Playbook: Trends & Tips

As the digital world continues its relentless march into 2024, video content creators are at the forefront of a revolution, blending technology, storytelling, and personal expression into powerful messages that captivate audiences worldwide. Kevin Kolbe’s insights into this evolving landscape offer a beacon for those navigating the complexities of content creation, emphasizing the fusion of authenticity, innovation, and strategic engagement to forge deeper connections with viewers.

Powering Up Videos with Authenticity

In the age of polished content, authenticity breaks through the noise, connecting creators with their audience on a profound level. Kevinย emphasizes the value of genuine storytelling, urging creators to infuse their personal narratives and vulnerabilities into their work. This trend underscores the shift from perfection to relatability, where viewers seek real, unfiltered experiences.

YouTube: The Unrivaled Platform for Creators

YouTube’s dominance continues, offering an expansive toolkit for video creators. It’s not just a platform for uploading videos; it’s a community where engagement, learning, and growth happen. Kevin Kolbe points out YouTube’s role in democratizing content creation, providing a space where anyone can share their story, educate, or entertain, regardless of budget or background.

Embracing Technological Innovations

The rapid pace of technological innovation offers creators new ways to enhance their content. From AI-driven editing tools to advanced analytics for understanding viewer behavior, Kevin Kolbe discusses how these advancements can streamline the creative process and personalize the viewer experience. However, he cautions against over-reliance on technology, reminding creators that their unique voice and vision are irreplaceable.

Mental Health and the Creator’s Journey

An often-overlooked aspect of content creation is the impact on mental health. The pressure to consistently produce can be daunting. Kevin advocates for a balanced approach, emphasizing the importance of mental well-being, self-care, and setting boundaries. He suggests regular breaks and mindful practices to sustain creativity without burnout.

The Rise of Niche Content

As the digital landscape becomes more crowded, the importance of niche content grows. Kevin highlights the opportunity for creators to carve out specialized areas of interest, catering to specific audiences seeking depth over breadth. This trend points to the increasing fragmentation of the digital audience, with viewers looking for content that resonates with their individual interests and needs.

Collaboration and Community Building

The future of video content is not just about individual creators but about communities and collaborations. Kevin speaks to the power of partnerships, both with other creators and with audiences, to amplify reach and impact. Building a community around shared values and interests fosters loyalty and engagement, ensuring long-term success.

The Importance of Adaptability

Change is the only constant in the digital world, and adaptability is key. Kevin advises creators to stay informed about platform updates, algorithm changes, and emerging trends. Being willing to pivot, experiment with new content formats, and explore different platforms can open up new opportunities for growth and engagement.

Final Thoughts: Crafting the Future of Content Creation

As we look towards the future, the opportunities for video creators are boundless. The trends of 2024 emphasize the importance of authenticity, technological savvy, mental health awareness, niche specialization, community engagement, and adaptability. By embracing these insights from Kevin Kolbe, creators can navigate the evolving digital landscape, crafting content that not only resonates with audiences today but also sets the stage for tomorrow’s success.

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SHOW TRANSCRIPT

This transcript is automatically generated byย Descript.ย  Any errors or omissions are unintentional.

[00:00:00] Jeff Sieh: Hello, folks. Welcome to social media news live. I’m Jeff Sieh, and you’re not.

[00:00:05] Conor Brown: And I’m Connor Brown, and this is the show that keeps you up to date on what’s happening in the world of social media and more.

[00:00:12] Jeff Sieh: Have you ever wondered about the secrets to creating standout video content?

[00:00:15] Or maybe you’re curious about what 20 24 holds for creators like you. Or maybe you’re aiming to make your mark with some engaging content. Well, today’s episode is tailor made for you. We are delighted to have Kevin Kolbe who has leveraged his expertise to empower creators with a flair for making compelling content. Kevin’s gonna share his journey, his insights, and invaluable advice for making an impact with your video.

[00:00:40] So sit back, clear your schedule, clear your mind, and get ready for this week’s episode of social media news live. Kevin, how are you doing today?

[00:00:49] Kevin Kolbe: I I’m fantastic. And, I I I you read that exactly the way I wrote it?

[00:00:54] I’m just joking. I just

[00:00:56] Jeff Sieh: Well,

[00:00:56] Kevin Kolbe: about you guys, but, you know, it it’s like when somebody, like, hey. We you know, you’ll be on this or and then they start reading this bio, and I’m like, you know, I don’t can I do all that?

[00:01:06] Jeff Sieh: Oh, wait. There there’s more.

[00:01:08] So if you don’t know Kevin, I wanna introduce you to him even even more because he is a solo content creator, which is really, really cool. He’s a best selling author. He’s a podcaster. He’s a coach. He’s owner of Kevin Kolbe Media and founder of the Video Resource Hub.

[00:01:21] And in his creative journey, He started as a DJ on radio before getting into TV. He spent over 30 years in video production and marketing at Fox, NBC, CBS, and ABC Affiliated TV stations including leading an award winning creative team for 1 of the most recognized Fox affiliates in the country. He’s worked with national brands, nonprofits, and other content creators around the world. He is an incredible YouTube creator and he shares his simple tips and cool tools to help people get into get into and do more with online video. So, we mentioned his book and I wanna make sure you guys if you are watching us, you can go over to Jeff c dot live or to Kevin’s website.

[00:01:55] You’ll see his lower third pop up throughout with the show today. but we are actually broadcasting over on Amazon right now and his book is right down below in the carousel. So make sure you check that out. It is amazing. It’s a Great book.

[00:02:07] I have read it myself, about that it’s really easy if you’re trying to get into live streaming. He gives you all the tools, some tips. it’s really comprehensive but it’s an easy read. So make sure you guys check about Kevin’s book as well. So, it really was a good book, Kevin.

[00:02:21] I was you know, you see those books out there about live streaming if you’ve been in it for a while, but you really did break it down really really nice showing like what tools to use, here’s some options, here’s kind of some best practices. Really really good.

[00:02:32] Kevin Kolbe: Thank you.

[00:02:33] I mean, that and that’s I appreciate that feedback because, you know, you get I mean, it was my first book ever. But even when you’re doing videos or whatever, you get so close to what you’re creating, you’re like, man, this is, like, really good. And then the audience goes, no. No. It’s not.

[00:02:45] But, You know, it’s it’s like with the book, it’s like, man, I think, you know, and and so it’s it’s nice to to hear that feedback that, you know, that it hopefully, it read the way that I was putting it together.

[00:02:56] Jeff Sieh: Yeah.

[00:02:57] And and and it really was. So I’d like like I said, and it’s 1 of those that, you know, there’s tools that will change over time, but it’s pretty evergreen, some of the the tips that that you Gabe. And and, you know, you’re like my friend Shannon Hernandez who has a background in radio, and you learn run of show, you learn all that kind of stuff, and so that really came through in the book too. So that really really good. So appreciate that.

[00:03:17] Yeah. 1 of the things that I wanted to do really quick because I always forget this because I get so excited have my guest on. But this show is sponsored by friends over at Ecamm. You can go find out, all about them. They have to set up a really great New landing page for me.

[00:03:31] So go to e cam dot com forward slash jeff, and there’s a code there. It’s jeff 15. You can save 15 percent on your first purchase. it’s what makes our show possible. It’s amazing.

[00:03:41] We were able to meet up with them at Podfest and do a Hollywood Studios tour if you see my Instagram reels. Yeah. It’s so much fun. So, make sure you guys check them out at ecamm dot com forward slash jeff. So we’re gonna dive right into this first section.

[00:03:53] I wanted to talk to you, Kevin, about being a creator, because creator economy is in the news, everything, you know, it’s kind of lucrative. A lot of young people, you ask most young kids what they wanna do, they say, I wanna be a YouTuber. So, can you kinda share your journey into becoming a video content creation coach and You know, what drives your passion for helping creators, especially solo creators?

[00:04:17] Kevin Kolbe: Yeah. So, you know, you mentioned I I did start in radio. I mean, when I was little, I actually, had a little turntable and a sack of 40 fives, which I’m sure somebody watching this will go, what the heck is that? It’s not a gun.

[00:04:30] They’re records. And I would play DJ in my room, and and I was really just enamored with radio, then I had a chance to get into radio and thought, wow, this is the greatest thing ever. I they’re not paying me anything, but it I love it. And eventually switched over to television, just had an opportunity to work at a start up television station, in Nashville, Tennessee. And I was like, wow.

[00:04:54] This is this is like radio with pictures. I’m really liking this. And so, you know, being in That kind of business where you’re creating media for years and years and years and years is just something that Just it it it it felt more natural to me to me. you know, I’m I’m a I’m a believer, so I believe this is Kinda how I’m wired, my gifts, and things like that, and I’ve been allowed to do this and connect with people and make money and things like that. So for the longest time, that’s what I did.

[00:05:23] My last stint in television, I was creative director. And, you know, the thing is my my team was far better than me. They were smarter. They were creative, and we just did some amazing things. The position got eliminated, my position, which is Kind of you know, it happens in businesses and especially in the media and the traditional media business.

[00:05:44] company took care of me, and and so then I kinda went into this, you know, what the heck do I do? You know? The list of what I can’t do, we don’t have enough time to go over that list. And so I thought, you know, I you know, and and I thought for a while I’d get back into television, and those doors kept shutting, but yet people kept reaching out and saying, hey. Can you help us with this video?

[00:06:05] And for for quite a while, I was producing videos for other folks as well as, Like, consulting them on, you know, best practices and things. And so people kept asking me, especially some nonprofits, which I really love working with nonprofits. And I thought, okay. And and I really felt, again, you know, this is where god was kind of Pushing me to go, and it’s weird going from having a team, because at 1 point, I think I think when our team was the biggest, there were maybe 12 or 13 of us, which for a local television station That’s not in a major major market like New York or Chicago, LA. That’s that’s a pretty big team, but we did a lot.

[00:06:46] And then I go to me. I’m it. You know? My my meetings are way shorter because it’s just me. But it’s like, you know, then all of a sudden, I’m the marketing department.

[00:06:54] I’m the design department. The production and and everything. And so that’s taken a while to do. I do like of it also from some some family things that that with our youngest son who has special needs. So it’s it’s I do enjoy Kind of being my own boss.

[00:07:12] I don’t really have a desire anymore to build a business with a with a big team, but I do love helping other people create when you see those those you know, the eyes light up or, oh, wow. I didn’t know I could do that, or or they realize that Sometimes it’s not as hard as some pros make it. You know? It’s not a membership only club that anybody can create. It’s just we all are different levels.

[00:07:40] So that’s that’s what I’ve enjoyed doing more and more and more. I’ve been able, goodness, to connect with people around the world that I would have Never dreamed of. And and opportunities, quite honestly, I would have had had I stayed in traditional media. Not to knock that because they paid the bills, and I had some great work and friendships for a long time. But the the doors that open being able to do what I do have just been remarkable.

[00:08:07] Jeff Sieh: That’s an awesome story.

[00:08:08] Yeah.

[00:08:09] Conor Brown: That’s awesome. Yeah. I love that trajectory, that career path too, you know, radio to television, television to kind of this this new frontier. But, you know, Kevin, how has that kind of traditional broadcast television experience influenced What you’re doing now in in the online video content? You know, you mentioned you had a big team, you know, 12, 13 people, probably a lot more technical in the the newsroom, probably more high paced, you know, those sorts of things.

[00:08:39] So how is everything in your career from broadcast? What have you taken and then implemented into the online video creation world?

[00:08:48] Kevin Kolbe: You know, that’s a great question. I mean, I just I wasn’t intimidated by video, and and I think it probably even goes back to radio. Some of the I mean, the true story is that the the fact of the matter is I never ever desired to be on camera. I wasn’t afraid of it. I’d it just wasn’t 1 of those things that it’s like, hang hang on.

[00:09:09] Let me let me be let me be the the guy on camera, the mic. But I think, you know, I got this gift of gab from from my mother who could talk to she passed away last month or 2 months ago, but when but she could talk to anybody about anything. And so I kind of got that from her. She was better at it. And that happened in radio.

[00:09:29] I mean, in radio, if if if if if there’s anybody watching this or listening to this doesn’t I mean, you know, it’s it’s you and a mic. You know, that’s it. And, you know, now you can say, what’s the difference? You’re talking to a lens. Yeah.

[00:09:42] But even then, there’s not even, like, you know, I’ve got flip up monitor on my camera where I can see myself. And with radio, you you are actually going into it like I’m I’ve gotta be talking to somebody, You know? Even if even if they’re not making the phones ring. So that, I think, helped me just in in being able to put it out there. And then understanding the whole the video thing, and I say that like I’ve I’ve figured it all out, but I understood the power of video already From working in television and seeing how, you know, a 30 second commercial or promotion could really spark reaction, you know, or action or whatever we wanted to do.

[00:10:22] And then also getting to do work with community. So that that helped. The flip side, though, is because, you know, television, everything you do, you know, we we would do a lot of 30 second, promos for the station. So, like, we were like the agency for the station. Right?

[00:10:40] And so if we were promoting whatever it was, Seinfeld, we had Seinfeld in And, syndication, you know, we had 30 seconds. So in 30 seconds, we had to figure something out. Couldn’t be 31 seconds. It could be 29 seconds. It had to be 30.

[00:10:53] So you started making sure like every little frame and everything would make sense. And so, Which is good and bad for me since I’m a perfectionist or tend to be. You might argue against that if you look at some of my videos and go, really? But I and so that that actually has worked against me sometimes as a as a content creator, like, on YouTube because it’s like, wait a minute. Wait a minute.

[00:11:19] I’m I’m I’m overthinking this, and I’m overproducing this. And and then sometimes you’ve got some of the folks that are just starting that actually have an advantage over me because they don’t know all this stuff that they’re supposed to know, and so they can be a little bit more freeing if that if that’s the case. but it’s a background that serves that has served me well. I mean, Connections I’ve made and things like that has has really opened the door. I miss all the free swag I used to get.

[00:11:49] That’s the problem. But

[00:11:51] Jeff Sieh: Yeah. Although, my friend, Shannon, he still does the The DJ not the the, radio personality stuff, and he he gets to do some really cool concerts and meet some cool people. The I wanna kinda dive in Something you said about you had to learn how to do every frame in in that 30 seconds. Alright. Does that make it easier for you to create shorts?

[00:12:11] Because I’ve kind of uh, and the short form content because I’ve kinda I’ve kinda dove into that a little deeper, and it’s really hard to tell a story in under a minute. Especially if you’re, you know, a video editor and you’re trying to get that hook at the beginning, you hardly have any time for a hook anymore. I mean, so Is it helped you because of that, or did you still push up against that storytelling kind of limit?

[00:12:31] Kevin Kolbe: You know, I that that’s a great question. You know, I I so I’m not a fan of the vertical format.

[00:12:40] It’s probably my my old guy coming out. I love I love the landscape, and and and I do think shorts and I’ve played with them some and, you know, and have some that have done well and some that is just like they’re they’re just there. I do think it’s it’s a good exercise in terms of you’ve got 60 seconds, up to 60 seconds, of, you know, getting to your point, making it make sense shorter. But the downside to that though is it’s just become so quick That is just like, okay fine I’m done and I move on. And I don’t think there’s a lot of deep connection there with vertical that you can get with long form like this.

[00:13:18] So, you know, I I was already used to, you know, writing and then realizing, oh, okay. The copy I wrote for this 30 second Spot is 42 seconds, so where do I start cutting it? I do think that has translated over to my I edit my own stuff to when you get into the edit, realize, okay. I really don’t need that, or I said that again, or I can shorten that up here, or I can move it somewhere in the video where now it makes more sense. so I do think that has helped me in in terms of that, but it’s still a whole new beast.

[00:13:54] Because then, you know, you master the short, and then you wanna get into video podcasting, and you’re like, hey. Go an hour. Doesn’t really matter as long as There’s engagement and value in things there. So I don’t know if that really answered the question, but it it has hurt me because here’s the kicker. We also used to do, like, 4 second IDs

[00:14:13] Jeff Sieh: Mhmm.

[00:14:14] Kevin Kolbe: and, like, 10 second, promos.

[00:14:18] And People may think, wow. That’s that’s not a lot of time, but consider this, that for years and years and years, 60 minutes, Still on CBS was, like, for a long time was, like, the number 1 show in broadcasting. And the only way they promoted that every week And think about it. They were doing, like, 15 minute stories then a break, and then 15 then a break. There was a 10 second promo they ran every week, And some of it was Sunday on 60 minutes.

[00:14:49] Okay. So you’ve already got, like, a second and a half of it written. But those promos would get your attention, Layer the video in and you’d go, oh, that’s I didn’t I didn’t know. Oh, that’s pretty cool. And and so there is a there is a a way to kinda just get to the point and shorts can do that.

[00:15:10] So maybe my advice is is that if, you know, if somebody’s brand new, Try it to see if it helps you get more concise, but don’t be afraid of the long form either because that’s where they can get more view and more information as well. Because sometimes depending on what teaching or what you’re sharing, the video just needs to be longer to to understand it. You know?

[00:15:30] Jeff Sieh: It it is a very a challenge. And, by the way, Chris, says, dude, the swag in those music business business was epic.

[00:15:38] So, yeah, he he agrees. the the 1 of the things too, you mentioned, you know, a lot of people who start with, you know, creating content. They don’t have all that baggage of, like, you may have had, like, you’re an editor for a long time or whatever. but Do you know, like, what’s the the common challenges as you see, as you train, and you teach new video creators? What are the the the kind of the common challenges you see, and what do teach them to kinda overcome those challenges.

[00:16:06] Kevin Kolbe: I think the 1 thing I see is is the fear of I’m gonna get something wrong. It’s not gonna be perfect, You know?

[00:16:12] Or, you know, I I I blinked my my both eyes didn’t blink at the same time, so therefore, I need to take that video down. I don’t even know if that’s you could do that, you’d probably make a lot of money if you could. But I think it’s that that fear of not getting it right And then just kind of getting overwhelmed with how to even start because, you know, I mean, I love I love YouTube. I love it for a platform to create for and just watch and learn from and just honestly just be entertained from too. But you can get overwhelmed.

[00:16:44] I mean, you can get overwhelmed. You don’t have to guess when Then a new piece of gear has come out.

[00:16:48] Jeff Sieh: Right.

[00:16:49] Kevin Kolbe: because there’s gonna be, like, a gazillion, like, you know, you gotta buy this camera. You gotta buy this camera. And so then it becomes like, well, maybe, Yeah.

[00:16:56] I don’t I don’t need to I don’t wanna create content with my iPhone because, you know, these guys over here say I need this 2000 dollar camera, and it’s like, Because. You know? And so then you start kind of stacking all the things to keep you from creating, and it’s just The best thing to do is just jump in. And a lot of times what I have coached people to do when they go, I don’t know what my first video would be, and I say make that your first video. Just make that your first video.

[00:17:24] Just be straight up. Chances are few people will see it anyway. That I’m not trying to be negative, but, You know, you’re you’re growing. You’re finding your voice and stuff. Even if you’ve got a big following, every platform’s different.

[00:17:37] So you may have a huge Instagram following or a huge TikTok following or something like that. Get on YouTube and it’s like, guess what? They don’t know us. They don’t. And most of the people don’t care.

[00:17:50] That’s not to say you can’t make them care, but we worry about the things, I do, that people may get hung up on, and it’s just like, just Put it out there. Bring value. Be yourself. Teach something. Share something.

[00:18:03] You know? Don’t be so salesy to begin with, and just kinda get into it. But just, you know, The the camera’s not gonna hurt you unless it falls on you. That’s a whole different video,

[00:18:11] Jeff Sieh: right. And it

[00:18:12] Kevin Kolbe: you’re rolling.

[00:18:13] Jeff Sieh: Exactly.

[00:18:14] Conor Brown: That is that is comic gold. You wanna get clicks, Have something fall on you.

[00:18:18] Go horribly.

[00:18:18] Kevin Kolbe: I just released a video, this week about, this d I got this DJI Osmo Pocket 3, which I will have to say that has been 1 of the the best pieces of gear I’ve ever bought. Absolutely Love it. And I was doing a video about how you could hook up an external mic to it. Thankfully, I was rolling, and I pick up the mic To because I was also, I had my iPhone kinda recording a second angle so you could see it.

[00:18:46] Well, I forgot, you know, the cord’s only this big and thing falls down and everything. And I thought, you know, I need to put that in the video just to show that, you know, even professionals can screw up.

[00:18:55] Jeff Sieh: Yeah. It’s it’s funny you say, I just, I we went to and did a meet up for some people when we were at Podfest at Hollywood Studios, and I had turned like, there’s a there’s something on my camera. My daughter put the the thing together. She’s working for me.

[00:19:08] There’s a thing where I’m going, oh, I’m filming me the wrong way, and she thought it was hilarious and put at the end of the reel. So it’s there right now and so you can go watch that, but it sometimes those things do kinda endure yours yourself to the audience and

[00:19:19] Kevin Kolbe: And the world keeps spinning. The last I’ve seen. Yeah.

[00:19:22] It’s

[00:19:23] Conor Brown: But, you know, it’s a great way to connect with the audience to kinda build your vibe, those sorts of things. But I think whether it’s your you wanna teach something, you wanna showcase something, you wanna review something. I think what it always comes down to is storytelling.

[00:19:38] Right? Especially in the video narrative. Like, you were just talking about, Kevin. You know, 10 seconds, 60 minute had to kind of recap a story in a way or or entice people to see the full story. But that can be challenging for people that are just starting out, Especially when it comes to alright.

[00:19:57] Well, what equipment am I gonna use? How am I gonna edit? Forget about writing the script or whatever it is. It’s It’s the storytelling that that it really comes down to. So how do you see the role of storytelling in enhancing creators’ video content?

[00:20:12] And For those that are kinda scared of it, you know, what are some tips for improving storytelling ideas?

[00:20:19] Kevin Kolbe: You know, and that’s that’s a great question. And and I think I mean, It it’s been a while since, you know, the storytelling. I mean, people talk storytelling all the time. You know?

[00:20:28] Well, you’ve gotta tell stories. You gotta tell stories. And a lot of A lot of well meaning people say that teaching it, like, people go, oh, okay. Got it. You know?

[00:20:36] And it’s not like to me, they make it sound like, you know, to drive the car, you have to start the car. Okay. That’s a little different, but you need to be a storyteller. Oh, okay. What does that mean?

[00:20:45] Well, it’s it’s different things for different people. The reality of it is we’re all a living story. You know? I I I think and there’s people with this far better than me, but I think you could take what The world might perceive as the most boring person, and they they’ve got some story. It may not relate to everyone, But I think some of the best documentaries and even movies are when you start feeling For the for the people, even though like, I just watched this amazing documentary from Yes Theory called Project Iceman. Highly recommend it. Thankfully, they released it on YouTube for free because I’m too cheap to pay for it. I’m throwing that out there. And it is phenomenal. And it’s about a guy who runs a, um, an Ironman in Antarctica. Now I can assure you and anybody watching and listening to this, I’ve never wanted to run an Ironman, and I’ve never wanted to run 1 in Antarctica. But through this through the storytelling and sharing his experience and his ups and downs and wins and losses, and I’m not gonna even Get close to saying how it how it plays out, you start feeling something. You know? I mean, I at 1 point, I even felt cold, believe it or not. Of course, we had the heat down in the house, but that’s you know, maybe I didn’t know that.

[00:22:07] But, you know, when you can start relating to somebody, and And and I think some people feel like, well, I’ve gotta share personal information. You have to decide how much you wanna share. Like, I just shared a few minutes ago that our youngest son has special needs. It’s part of our life. So I’ve shared things about that in there, not for pity, just to say, hey.

[00:22:28] Look. This is this is 1 of the things I I go through Because I also feel like and this is sometimes is hard when especially when you get into social media is if you’re just looking constantly at the numbers and the analytics and the numbers and the analytics, It’s easy to go, oh, wow. I gained a subscriber. Well, you did, but a person decided to hit the subscribe button. And there’s thousands thousands of people that may watch and be moved and never subscribe as well, But because of something you’ve said so I you know, again, Connor, I don’t know if that answers the question, but that’s kinda how how I approach it is that that we all have Stories.

[00:23:08] And I’ve heard, you know, like, you have to prompt them. Well, let me tell a story first. I don’t know that you have to. I I think it it can just be part of your flow in your conversation, you know, and it shouldn’t be forced. You can also tell stories that aren’t yours, like, again, going back to the documentary I just mentioned.

[00:23:23] That’s not my story. But just in relating what he went through I mean, he trained for over 3 years for something that, I’ll I’ll share this, wasn’t even funded when he decided to do it.

[00:23:38] Jeff Sieh: Wow.

[00:23:40] Kevin Kolbe: okay. You know? I mean, it’s amazing.

[00:23:43] Just amazing.

[00:23:44] Jeff Sieh: Yeah. So I I love what you said and 1 of the things that I picked up I’ve always said that, you know, I think I believe that we are created by the creator to be creative. Everybody has been. And that, like, even in accountants, which I I hate math, I hate all that stuff. So to me, that’s like, You know, oh my gosh.

[00:24:01] But they can be creative. I mean, I I follow, somebody I met. They had a booth at, I think, 1 of the conference I went to. These 2 ladies who do accounting, but the way they tell stories in their newsletter is like a case study on how to on how to tell stories for an industry that I would think wasn’t that Sexy or you know would be a natural thing, but you can do it. So I have totally changed the way I think about it.

[00:24:22] Everyone is creative. Everybody has a story to tell and there’s always an audience for that somebody to tell that story.

[00:24:28] Kevin Kolbe: Yep.

[00:24:28] And can I throw something out, Jeff? You said that and it made me think about this too. I think the mistake that, Especially newer creators can make is only following and watching things in their niche or their area of topic. I mean, if you look at my and this is why I love YouTube. Like, what did I watch?

[00:24:49] I I watched something the other night and oh, it was it was a video about this guy, you know, camping in the snow with a tent, you know, and he’s you know, you know he survived because he he posted the video. And so the next day, what’s in my feed? You know? YouTube’s like, hey. This guy wants to go camping in the middle of the winter, and then no.

[00:25:08] I I know he owned a tent. But I think by watching other other types of, topics, if you will, genres or niches, you can see how people create and do That may be relevant. I mean, you know, if you’d if you I can’t think of a musician now, but if you talk to A a a lot of famous musicians, like, you know, a rock and roll hard rock and roll artist, you’d be shocked if they, you know, Maybe shocked to hear them say that they listen to Beethoven or they listen to jazz or something like that because It it expands your experience, and then you go, oh, that’s that’s kinda cool. And even different types, livestreams, vlogs, Shorts. Whatever it might be just to see how peep different people create different things, pick up ideas, wonder how they did that, you know, And then maybe it can apply or not, but it just kind of expands you, I think, as a creator if if that’s your path.

[00:26:07] Jeff Sieh: Yeah.

[00:26:08] That’s a great point. Getting outside of your kinda niche and seeing what else is being done out there. That is so so so true. So in that note, let’s jump to our our next kind of, section about some video opportunities for creators in 20 24. And a lot of this is I did when I went and you know, I’ve subscribed to your channel for a long time, but 1 of your I think it was a couple weeks ago, you had a video about, like, upcoming trends that you kind of think are happening and some opportunities, which I I kinda I love that word, opportunities for creators, because, a lot of times we think, oh, it’s too late to get into YouTube or it’s too late to start creating content, and you kinda went to in a way that there here’s some opportunity.

[00:26:45] So based on your predictions, what do you think some of the top trends are for creators to look out for in 20 24?

[00:26:53] Kevin Kolbe: Well, I definitely think video podcasting is will continue to grow. I mean, podcasting has always I don’t have stats. Podcasting has always Lagged behind, I think, like, video.

[00:27:04] I think it takes a little bit more of, an effort, a decision to listen to a podcast. I mean, I typically listen to a podcast every morning when I’m on the treadmill. I I’ve got a few I cycle Back and forth through. But I think when you take in video podcast, YouTube getting into it I mean, spotty Spotify had the video thing a while back, And that kinda blew up a little bit when they brought you know, when they did the deal with Joe Rogan. But to me, it’s it’s it’s an easier Entry point for creating content.

[00:27:37] In fact, I’m I’m working with a nonprofit right now, and that’s what we’re trying to get them going on is video podcasting because they they serve such an amazing population that’s not gigantic, but need their information. And it’s like, don’t worry about overproducing videos and stories. Just, you know, Let’s get into a video podcasting world that then you can take your message once and repurpose it, you know, into audio, and it’s Just I I think that is gonna continue to grow and grow and grow because we I I think there’s even a the opportunity of just deeper conversations like this. I mean, we could have done this in a in a 60 second video. I don’t know how good it would be, but we could.

[00:28:23] And but I think when you have that longer conversation, it’s maybe think of it as, like, meeting somebody at a coffee shop. You know? If somebody goes, hey. Do you wanna go grab coffee? And I get there and go, well, look.

[00:28:34] I’ve only got 60 seconds. So what do you wanna talk about? I I I don’t I’m still waiting on my coffee. I mean, does that count into the time? I don’t I don’t know, but it’s like I I’ve I’ve been at coffee shops longer because you get caught up in the conversation and and the stories and stuff like that.

[00:28:51] So I think video podcasting is huge As well, I think YouTube is gonna continue to grow and grow and grow more. Now since I wrote that, TikTok and just Flat. I’m not a fan of TikTok. I don’t have a TikTok. I’m not a TikToker.

[00:29:07] I have I have issues with it, but that’s probably a different show. And TikTok has announced they’re gonna go long form. I also think that is when you start losing focus as a company or a brand, when you start saying this is what we built on, now we’re gonna do this. But I think that’s even more opportunity for YouTube. So I I think those those are are opportunities.

[00:29:26] I also think I love AI, and I use it. But I think I think there’s gonna get a point to where people are just craving real. And and, you know, AI you know, there’s programs out there that can mimic my voice, Mimic my looks. That might actually help. I don’t know.

[00:29:44] But they can’t mimic my feelings and and the stories. They don’t know what I’m gonna say next. And I think that’s the beauty of even just going live or recording as live, You know, that unedited, like, I’m just gonna sit down with the camera and share some stuff. You know? It could be a microphone as well, and just I’m gonna put it out there.

[00:30:05] And, You know, I’ve done that sometimes, and sometimes it resonates with folks, you know, because it feels like we’re having that conversation. So I think those are the ones that kinda hit for me the most.

[00:30:16] Jeff Sieh: right. Very, very interesting.

[00:30:18] Conor Brown: Yeah. Let’s stay on that that AI and machine learning trail for a sec. And, you know, I love what you said with that about about getting real and and being real, which is what we’ve always talked about.

[00:30:29] Not not to be confused with be real, I don’t know if people are still doing that, but we’ll see. I never did it. so, Kevin, AI machine learning, How do you see that 1 evolving in when it comes to content creation? And then to kinda piggyback on what you said, How do you find that balance of letting AI and machine learning help you, but still coming off as as real and genuine?

[00:30:58] Kevin Kolbe: Yeah. And, you know, that’s a great question. I I think AI here’s the irony, I think.

[00:31:05] AI’s been around a while. I mean and and there’s ways that, you know, I use AI that is not really termed AI, but it is in a way. I I think For me, using it to kind of when I’m stuck on something. You know, is is there a different way of saying this? Or I mean, I I’ve actually used it for a couple of thumbnails to I for ideas.

[00:31:31] Like, I was doing a video, and I just I could not think of it. I just I thought, man, what is the thumbnail for this? And so I went to I think it was Bard actually, and I typed in here’s what the video is about. Can you give me some ideas for a thumbnail? And 1 of the things that suggested it didn’t create it.

[00:31:48] It just like, what if you did and I was like, oh, That’s a great idea, and that was still on me to create it. So I think sometimes it can help with that. The downside to that, though, is when you start, You forget that, you know, before it was so prevalent, whether it’s free or not, you actually had to kind of think on your own. and and if I can relate it to to television. So When I was in television this probably dates myself.

[00:32:21] But, you know, nonlinear editing was coming out. So, like like, we went from, like, literally editing on tape to Avids. And

[00:32:31] Jeff Sieh: Oh, yeah.

[00:32:32] Kevin Kolbe: People haven’t heard of Avids. Avid, you know, think of, like, you know, Premiere and Final Cut’s all digital. Right?

[00:32:38] Well, what ended up happening over time is, You know, we started using it kind of as a crutch. So instead of, like, planning too much, we would go, oh, you know, I’ll just I’ll just go fix it in post, which a lot of times meant just junking up the video with stuff it didn’t need. And I think I AI can do that when we become so reliance, like, well, I don’t know what an idea is. I’ll just go here, and I’ll I’ll let it come up with some ideas for me. And it’s like, don’t you know, dude, don’t lose the ability to think and try.

[00:33:06] You know? It it’s it’s you know, because, like, let’s say you do that and AI comes up with the idea and you produce the video and it stinks. So you’re gonna go back and go, what were you thinking? That was a horrible idea. And it’s gonna go, I’m a robot.

[00:33:18] I don’t know. I was just putting in. The irony about AI to me is it still needs a human input

[00:33:25] Jeff Sieh: Right.

[00:33:26] Kevin Kolbe: to spit something out. So I think there’s there’s times when ideation, creating different things, there’s there’s there’s software out there, AI software that can, like, take this this video podcast and chop it up. Sometimes it’s good, sometimes it’s not.

[00:33:41] So I do think it the tools are really nice, But like with so many things, you can get over dependent on it, and I think that there’s that that balance. You know, unfortunately, I think there’s gonna be some businesses that feel like, oh, I can just, you know, do chat GPT 42 whenever that’s out, you know, and I don’t need this many people, and then they’ll find out that, there’s some limitations to it. I joked with somebody the other day. I said, you know, if chat g b t just, like, went out of business, do you know how many how many people would be totally like, what do I do now? Everything I build was on there.

[00:34:16] And it’s like, well, you know, maybe go back and think. That’s an idea. Just try.

[00:34:20] Jeff Sieh: So I I I want so you know you mentioned the video you think it’s gonna kind of maybe go down a little bit this year. Since I’m I mean, I really dive into it and I really kinda look at all the different platforms and talk to people in the industry, and it’s changing so stinking fast.

[00:34:36] like it is going. New tools are coming out today. I’m a big fan of Midjourney with the image creation, and it just continues to get better and better and better. I think That what’ll happen in 20 24 is people are going to quit trusting the written word as much as they do now, and where we are with live streaming, podcasting, where I can’t I can’t, with AI, pull up Chris comment and go, I love Kevin’s robot voice. You know what he’s doing.

[00:35:06] that kind of stuff. But, I I think that what we’re doing with the podcasting and stuff like that is where it’s gonna be because people can trust that. They see us. They know The the the uncanny valley is still too much with those avatars where they’re trying to get to be, you know, a YouTube celebrity. It’s still not there yet.

[00:35:24] I don’t think it’s gonna be there. I can’t do the live interaction. So, I kind of I kind of agree that it’s a tool. It’s a great tool. It can help you produce and be creative more than you ever have before if you use it in the right way, but you still have to think.

[00:35:38] You you have to say that’s a good idea or not. So, yeah, totally

[00:35:42] Kevin Kolbe: I mean, I you know, use when in doubt, use your brain

[00:35:45] Jeff Sieh: Right. Right.

[00:35:46] Kevin Kolbe: you know?

[00:35:48] Jeff Sieh: Anyway, Connor, go ahead.

[00:35:51] Conor Brown: Google’s is kinda already combating it too. Right? In their most recent Algo update, Who gained the most traction? Reddit.

[00:36:00] All of a sudden, we jump into Google. There’s this new section up here saying What people are saying or how others are answering the question. Right? So instead of a, you know, a blog post that’s written by AI or chat GPT are regurgitated. It’s kind of feeding up, you know, quote, unquote real people.

[00:36:20] Might be might be hiding behind a an avatar or whatever, but This message board of of community and things like that. So, yeah, it’ll be it’ll be very, very interesting, especially considering at the same time, Google is heavily Investing in AI. So they’re combating and they’re investing whole big thing. But a thing we always talk about on this show is the evolving nature and the rapidly changing landscape of of all these social media platforms. you know, Kevin, you talked a little bit about, Um, TikTok changing so much, you know, going from short form to focusing on long form and, shoot, they even wanna become an Amazon with with all their shopping things that they’re doing, which is is pretty crazy.

[00:37:03] 3 different, focuses that they’re doing. But Platforms like YouTube, TikTok, Instagram always changing. How would you say creators should adapt their strategies to to continuously stay relevant when all these platforms are changing.

[00:37:20] Kevin Kolbe: Yeah. And and that’s a good question, and I don’t know that I’ve got a perfect answer for that. I think early on when I was doing my own thing.

[00:37:28] Well, even going back to TV days, I remember I I would tell my team, you know, we can try and do A lot of the platforms okay or we can do a few really well. And the funny thing is then when I started doing my own thing, I didn’t follow my own advice, and I was like, well, I gotta be on Facebook, I gotta be on Instagram, I gotta be on Twitter, and there’s this Pinterest thing there, which I think I even saw Jeff on. And, you know, there’s all these platforms, and They’re all different. People are on there for different reasons. I think too often, and I see this a lot in Facebook groups, People have started YouTube channels and their question is, hey.

[00:38:06] Should I start an I I an Instagram account so I can get people to watch my YouTube channels? No. That’s not why they’re on there. Nobody signs up for an account saying, I really hope Jeff is posting stuff on here so I can go watch him somewhere else. So it’s kind of that, you know, not using platforms as they are.

[00:38:25] Also, though, the belief that you’ve gotta be everywhere. I mean, I do think I do think this is some of the the, misinformation that people get off of Gary v is that, you know, Gary’s like, you know, just document don’t create. Well, it’s still creating at some point. I gotta turn something on. I gotta post something out there.

[00:38:44] And, you know, just try and be everywhere, but then Gary never shares that he’s got a a team. The last I heard, 21 people that just work on his personal brand. Good for Gary. He’s got the money and that works for him. He’s everywhere.

[00:38:59] But then you try and go, well, I gotta do that too. You know, I gotta do this, this, this, this, and this, And then you start burning out. So, you know, what I wish I had done sooner is just lean more into, for me, YouTube. Learn it as much as you can, and and then play with it and try different things. And and then there might be some other things that you can play with, But resist every shiny object.

[00:39:26] Now that’s I say that for somebody that I’m pretty sure I’m ADHD and never been diagnosed. But, Yeah. It’s like, you mentioned b real, and, what what’s what’s the Facebook 1 that came out? threads. You know?

[00:39:38] It’s like, oh, I guess I need to get on there. And I’m like, nope. Not gonna do that. Not gonna do that. And, you know, I there are platforms that just don’t work for me, and and I’m okay k with that.

[00:39:49] the other thing too, and I hope this plays with with it too, strongly, strongly, strongly encourage, take breaks. Take breaks. Just, you know, get to a point where you, you know like, I I can tell you right now, other than YouTube, which I don’t consider a social app, I don’t have any apps anymore, social media apps on my phone. I had to take them off. I turned off notifications.

[00:40:12] I decide on the weekends that I’m not gonna do especially on Sunday, that Sunday, I don’t do email. I don’t do any social media. I don’t do anything. And Saturday, I’m even trying to wean off of just email in general. And social media, I don’t I don’t get on it in the evening.

[00:40:28] And, You know, am I missing out on something? I don’t know. Maybe. I mean, if somebody’s interested in working with me, I’d hope to have an email in the morning. But I think not letting these platforms totally dictate how we live, it’s hard and it’s a balance, But I think I think it’s 1 that that you’ve gotta figure out for yourself and then, you know, whatever your own level of success is and things like that as well.

[00:40:54] Jeff Sieh: Yeah. Those are

[00:40:55] Conor Brown: that so much. That that plays into 1 of my favorite authors. Cal Newport

[00:41:00] Jeff Sieh: yeah.

[00:41:01] Conor Brown: all digital minimalism, and I’m so excited. New book coming out in a couple months or actually next month, Slow Productivity, which is about that.

[00:41:08] It’s about that Long burn of creating things that take time, that are are worthwhile. but I I I’m a firm believer in that. I’m trying my hardest to do that, like, remove apps from my phone to be more in the moment. But also to your point, what you’re saying, Kevin, is is To have these tools be a tool for you, not to have you be a tool to the app. Right?

[00:41:33] Which is all the time. And, you know, you’re not gonna create a billion dollar company like Facebook by spending all your time on a tool like Facebook.

[00:41:42] Kevin Kolbe: No. And then you start I mean, again, every everybody has to decide this for themselves, but, you know, what what kind of life is that too. I mean, you know, I I don’t subscribe to the hustle and grind thing.

[00:41:52] I don’t. You know, for a little bit, I thought, yeah. You know, that’s the way to go, and it’s like, You know, I is it? I don’t know. I mean, I I I think it it can be very detrimental, Because, I mean, just YouTube in general.

[00:42:05] I mean, YouTube it’s funny. Again, I love the platform. You know? They’re all about mental health, But when you get to your studio, the first thing on there is, like, how your most recent video did. And, you know, it it didn’t do that very well, Kevin.

[00:42:17] It was only a 7 out of 10. I mean, you know, so maybe you need to post another 1 because, you know, when you post more, you grow more, but we want you to feel well. And I’m like, wait a minute. How’s that helping me? You know?

[00:42:29] So you’ve you’ve gotta, I think, have those mechanisms where it’s like, yeah. You know, I just it I mean, I did a video not too long ago. Just felt like it that it’s Like, I’m not a YouTuber. And the reason I’m I just I don’t you know? And I’ve had these discussions with other folks, and they’re like, yeah.

[00:42:43] You’re a YouTuber. And I’m like, I I just I think it’s part of my independent thing that I don’t wanna be identified. I don’t want a platform to identify my self worth because it’s really easy. You guys tell me if you agree or disagree. It’s really easy to put a piece of work out there, and then you think, man, this is great.

[00:43:03] It’s great. you know, whatever. And then, you know, you look at it the next day and it’s got, like, 5 views, and you’re like, I’m a failure. People don’t like it. And it’s like, No.

[00:43:11] Just dude, most of the planet don’t even know you’re alive. You know? Just keep pushing it out there, and and If it’s supposed to, it’ll hit the right people. I mean, it’s just I’ve had a video recently on YouTube that did this forever, And then all of a sudden now it’s taken off. I don’t know why.

[00:43:31] I didn’t change anything with it. But all of a sudden, it’s helping people for this moment. It’s like, great.

[00:43:37] Jeff Sieh: 1 of the things That I tell people is, when they have, like, the only 5 views or or whatever, but I go, like, go back to your church group or your school PTA and look around How many people there are creating content?

[00:43:49] Like, really? Like, creating content on a consistent basis? No 1. You are the out outlier, and so we forget that because I’m talking to Kevin who’s got over 10000 people on his YouTube channel, subscribed to him, and Connor’s amazing and all the stuff that he does, and then I look like I only got 5 views. But you’re still creating content.

[00:44:07] Nobody else is, really, if you look at

[00:44:09] Kevin Kolbe: And and it’s really hard to get caught up in those numbers. I mean, it is.

[00:44:12] It just is. And I’m I’m not gonna lie. It was signing to hit 10000 subs. It’s been exciting to keep growing as well. But, you know, there was there was some guy that posted on on Twitter x, whatever it is, And it was it was a great graph that kind of related, like, you know, how many how many people will fill up, you know, a coffee shop, and then how many people fill up an auditorium This and stuff.

[00:44:35] And when you start thinking of it that way, you’re like, oh, wow. So this video only got a thousand views, but when you look at think of a thousand people that may have watched it and and take a thousand people and put them into a small venue. Oh, well, that that’s a lot.

[00:44:52] Jeff Sieh: That’s a big deal. Yeah.

[00:44:54] Exactly. So, real quick on this, before we go on, we got Jeffrey Fitzgerald says great info gents looking good. Thank you so much Jeffrey for stopping by. And we also have Scott Ayers. And this is what I love about live video is the Relationships with the friends who give you a hard time hopped in late, but the man with the best hair is on live stream, but the man with the best beard and showed up in my timeline, so I had to pause to do what I’m doing.

[00:45:16] So that’s why I love live video and I love the friends that I made. And Nicole says, some of my top videos started out with really low numbers. Also, somebody once gave me a great analogy. If you get hundred views, they Think what it looks like. Yeah.

[00:45:29] The hundred people in the room. If you get a thousand, what it looks like in a room. So true. Thanks for watching Nicole over on LinkedIn. On that note, as, you know, we’re talking about opportunities for creators, can you kinda share some tips?

[00:45:43] Like, sometimes You don’t know the opportunities until unless you’re digging into some of the analytics or the, you know, what you’re seeing is happening. So Are there certain things that you look for on leveraging video analytics to improve your strategy and maybe viewer engagement when you’re on YouTube or trying to get those, trying to increase your, I guess, subscriber base or whatever.

[00:46:05] Kevin Kolbe: So this will probably be the part of the the the video podcast you’ll cut out later. I I don’t I just don’t like the analytics at all. I it’s it’s funny in television, you know, there were there was Enough data data we had to keep up with. like, if we would do radio buys, in other words, we would buy commercial time on radio stations to promote the TV station.

[00:46:31] And, you know, you’d have to get into, like, what’s the reach gonna be? And, you know, what’s the return on this? And all this other stuff. And, yeah, I’m not a math guy either, so I’m like, yeah. Okay.

[00:46:41] Fine. So it’s You YouTube in general gives you so much information that it can be overwhelming. In fact, 1 of my On my wish list for YouTube is that they would almost, when you get there, have, like, analytics for dummies. They could use my name. That’s okay.

[00:46:58] This is for Kevin. And it’s just the basic stuff that I can go, oh, 0, okay. Because, you know, you got click through rate and average view and all this other stuff. And and now oh, now this is the thing, and this is the thing. you’ve gotta edit for retention.

[00:47:14] I love this quote from Ryan Trahan, who’s a huge YouTuber guy. younger guy, thinks he’s a believer too. And I saw him in an interview. He goes, you know, I I keep hearing about editing for retention. I don’t even know what that means.

[00:47:28] And I thought, okay. Good. If you don’t, I don’t. I you know, I’ve looked in there before, and I’ve tried to chase Some things, you know, you’ll hear the double down and do this and things like that. And I think there’s validity to that.

[00:47:40] I’ve got a good friend that I actually convinced to get on YouTube. I’ll shout out his channel if that’s okay. Field guide to DIY. it’s not his job. He’s got a full time job as an IT guy, but he does this.

[00:47:52] He’s had great success. And I told him straight off the bat, Eddie, your channel will grow faster than mine because of of what you’re doing. It’s more home DIY stuff. I think he does a better job of, oh, you know, I did this type of video and it respond and it did very well. So there’s a like topic like it over here that’s not the exact same thing.

[00:48:13] I think he does a better job at that. You know, I’ve gone in and looked at, you know, what are my top performing videos over time, and you see some trends and things like that. But I’m going to be honest, My second biggest video right now, which is it it’s on track. I get 1 day, maybe. I don’t know.

[00:48:30] Become my biggest. Was just based on I saw this tool. I thought it was kinda cool, and I did a video on it. There’s my research right there. I’m not even in the thumbnail, which maybe maybe that’s why it’s performing so well.

[00:48:45] And it keeps driving and driving and driving and driving views and subscribers and people thank you, thank you, thank you, and it’s it’s even performing extremely well outside of the US as well. So I think, you know, you can go in there. The the thing about when you start on YouTube, you don’t really have any data. They don’t have any data on you. I mean, they don’t I mean, they don’t know anything about you.

[00:49:07] And so you really have to start posting to kind of see, and then it takes a while. It can take a while Based on your videos and your views and things like that to start see like, I can go on my back end now and see other channels people are watching Specific videos, and this is in the YouTube studio, specific videos they like. Well, if I were to follow that pattern, The only thing I would be doing is Final Cut Pro stuff. I love Final Cut Pro. I can teach on it.

[00:49:36] There’s people out there better, But I don’t wanna be a Final Cut Pro channel. I wanna do other things. And so then I think in taking chances and experimenting with things, like the video I mentioned that’s of a sudden taken off. You you could look at it and go, well, that doesn’t really have anything to do with what you normally teach about video. I would say it’s in that realm, But, yeah, it’s it’s serving a purpose now.

[00:50:01] So, you know, I I would say be very careful about getting too into him. And even if you’ve seen the video where mister Beast is like, you’ve really gotta understand the analytics and stuff like that. Yeah. But look at his channel. What he was doing and look at how he even started.

[00:50:16] And and I think, you know, it it changed over time. So I I don’t know if that helps, But I do think there’s there’s a lot of stuff in there. YouTube has added more and more things. Like, there’s a research tab in there. And I think now it’s better than it’s been.

[00:50:35] And and, you know, there’s Something to be said about YouTube is giving me ideas for what my viewers potential viewers may be looking for. So could I do some content around that? Maybe. Maybe not. But at the same time, you know, if you understand YouTube’s a business, they’re just trying to get people platform.

[00:50:54] So what is something maybe you could create that you know a lot about, that you’re passionate about? Because, I mean, While this is my job, I love creating content. I absolutely love it. You know, I worked at a theme park once. It felt like a job.

[00:51:14] I hated it. I couldn’t wait to quit. So when you get into this, you know, if if you’re not enjoying it, I don’t I don’t think it’s gonna come across, and I and I think you’re just gonna get after a while, it’s like, I gotta make another video. And it’s like, well, but if you feel that way, unless you’ve got a brand deal attached to it, you know, it’s like, yeah. Don’t don’t.

[00:51:35] It it it just do something else.

[00:51:38] Jeff Sieh: Yeah. Great points.

[00:51:39] And On, some some great comments here, Chris says, a great perspective and human reminders, Kevin. Thanks so much for, all your wisdom and the great video tips you’ve given, over the years. Great feedback there. And then Scott Harris has a great point. If you impact, in life only 10 people and it’s a life changing impact, that’s huge.

[00:51:56] I think marketers today don’t realize that. I’d rather make a lasting impact on 10 people than be a 3 second glimpse on someone’s life for a hundred k, people. So great point. Thanks, Scott, for that. on that

[00:52:07] Kevin Kolbe: agree. Can I can I can I say something? I’m sorry to interrupt. So Scott has a great point.

[00:52:12] And and, you know, the only 10 people I know he was using as but I think we can get caught up in that. Well, you know, only, You know, I’m I’m I’m just a creator or I, you know, I only had a hundred views. Dude, you had a hundred views. I saw somebody say that in the group the other day. It’s like, wow.

[00:52:28] You know, I’ve I’ve only got 50 subscribers. And I made a comment. I said, you have 50 more subscribers than you have before you started And from and more 50 more than the people who just keep talking about it but don’t start. So those words like only and just, Sometimes they I think they work against us. But, anyway, yes.

[00:52:48] Scott, Chris, they’re they’re both phenomenal dudes.

[00:52:51] Conor Brown: That’s why I think that we should all show up at Jeff’s house and watch him his head spin Whenever I’m not

[00:52:57] Jeff Sieh: Exactly. That’s what happened. My wife, like, don’t use the bathroom.

[00:53:00] Conor Brown: The plates plates.

[00:53:02] Jeff Sieh: Scott Ayers is doing math live. Let’s not That’s true, Chris. but Jim, thank you so much. Jim says this is a very inspiring episode, Jeff. Thank you, Jim, and I appreciate you watching almost every week.

[00:53:12] Appreciate that. thank you. 1 of the things I wanted to do a shout out real quick to the people this is why I love live videos, be able to pull up comments, And the only way to do that is with, Ecamm. They are the sponsors of this show, but I’ve been using them way before they even sponsored me. You can find out more about them at I’m at ecamm dot com forward slash jeff.

[00:53:30] I use Jeff code Jeff 15 to get, 15 percent off your first order. It’s a great deal. Great company. Great community. I just can’t I I think the world of those people over there.

[00:53:40] also, I wanted to make sure that I don’t miss this for you guys who are listening on the podcast. Don’t forget about, this is a great resource. Video resource hub dot com. That is Kevin’s, like, resource website that’s got all sorts of things like what to edit on, some marketing things, tools, tips. I mean, assets that you need to create videos, it is amazing.

[00:54:04] I didn’t know about it until he sent it to me over on on Facebook. I was like, this is great. I love it. So If you wanna go if you’re wanting to create some great video and you wanna find out, like, the tools and kind of a repository or encyclopedia of All the things, video resource hub dot com is an amazing resource. So make sure you guys go check that out.

[00:54:24] And I’ll make sure to put that in the show notes as well. So Last section, we’re running out of time. Oh my gosh. This has flown by. I wanna talk about Kevin’s predictions for 20 24.

[00:54:32] Go ahead, Connor. Take it away.

[00:54:34] Conor Brown: Yeah. So, Kevin, on a recent video, you know, we’re in 20 24. We’re already a month in, which is crazy. But in a recent video, you shared some predictions For the coming year when it comes to digital media, can you pick 1 that you’re super excited about or or you’re particularly interested in and elaborate on that prediction for 20 24.

[00:54:57] Kevin Kolbe: Yeah. I mean, I’ll I’ll I’ll I’ll reiterate This about YouTube. I I think YouTube is is the best video platform out there. I think it’s the best for creators.

[00:55:07] So if creators are looking at this as a potential career, whether it’s just a a side hustle or kinda, you know, I hate that word, but, you know, it’s like a side gig or whatever, Or you wanna test the waters or you just feel like, or even a nonprofit or a small business. I there is no better platform than YouTube that gives you so many tools right out of the gate. Now some of them you don’t unlock for a little bit, But, you know, you can go live, you can produce, you can do verticals, you can do a podcast on there, and it’s Free. So, you know, Jeff mentioned earlier, is it too late to get into YouTube? Absolutely not.

[00:55:43] Absolutely not. Because we assume that everybody has watched everything, And and it’s it’s just not the case. I mean, 1 of the tabs I like on there, if if you refresh at the top, it’ll say new to you. I clicked that a lot, And that’s where I’ve discovered some other channels and some other creators that I didn’t even know were there. So I I would say of everything, I think As big as YouTube is and as dominant as it is, it is still the best opportunity out there, And it doesn’t hurt that it’s owned by Google, so therefore, you’ve kinda got Google’s backing on this platform that I think will just grow and grow and can help you, if you’re creating content, reach even more people, even those people that you don’t even know are out there looking for what you have to create.

[00:56:30] So I would I would go with that. That’s my final answer.

[00:56:33] Conor Brown: Love

[00:56:34] Jeff Sieh: Good.

[00:56:34] So wow. We have come to the I can talk with Kevin all day. This is stuff that I am very passionate about and, I love his philosophy and his wisdom in all this. So, I wanna leave this last little bit of time, Kevin, to for you to tell people where they can find you, what you’re working on, all the things that is Kevin Colby.

[00:56:54] Kevin Kolbe: Well, you can connect with me on YouTube. it’s it’s, at kevin colby, and my website is kevin colby dot It’s a good way just if you wanna reach out, and there’s some resources on there.

[00:57:05] Video resource hub, Jeff so was so kind to to plug. I did put that together just to Give us all, like, a single place for that. that’s really probably the best place. You know, what I’m working on is I hope to be Working on a, new book that I’m gonna be co authoring with somebody. hopefully, that’ll be out in a few months because now I’ve got that book writing bug. And and probably trying to lean in a little bit more myself just getting the video podcast more consistent. So those are the type things, and then probably in another month, I’ll get my My ends trimmed off my hair.

[00:57:38] Conor Brown: Oh,

[00:57:39] Kevin Kolbe: Just the ends.

[00:57:41] Jeff Sieh: So by the way, you guys who are listening on the podcast, just so that you’ve got his name correct. It’s Kevin and the last name is spelled k o l b e, so that’s kevin colby dot com and, go check that out and also video resource dot, video resource hub dot com is the place to go for that. And, thank you guys so much for watching.

[00:58:01] This has been an amazing show. Connor Brown, where can people find out more about the amazing Unsinkable Connor Brown?

[00:58:07] Conor Brown: You can find out more about me at w d w opinion dot com and across social media at w d w opinion. Awesome episode. Super inspiring.

[00:58:15] Great talk today.

[00:58:16] Jeff Sieh: Yeah. Thank you, Jim, for watching. Thank you, Chris and Scott and all of you folks who are who watched and all the different socials.

[00:58:23] Appreciate you. We wouldn’t be able to do the show without you, and don’t forget about our sponsors, Ecamm, which makes this show possible. Ecamm dot com forward slash jeff is where you can find out all the things there. And with that, we’ll see you guys next week. Bye, everybody.

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