On this week’s Social Media Marketing News Live, Jeff Sieh and Erik Fisher talk with Kim Garst about the New Instagram Professional Dashboard, Content Publishing API, and updates on what you should be posting to Stories and Reels.
Jeff Sieh: [00:00:00] Hello folks. Welcome to social media news live I’m Jeff Sieh. And you’re not. And this is the show where we keep you up to date on what’s happening in the world of social media. We talk with industry experts, innovators, creators, and storytellers about the latest social media tools, tips, and tactics, and we broadcast live.
[00:00:19] So you. Can I ask the questions that matter most to you and your business. And by the way, this show is brought to you today by my friends over at e-com. If you want to know how we’re doing these really cool graphics, how we’re bringing three people on screen, having all these cool overlays, make sure you go to social media news, live.com forward slash e-com that’s social media news.
[00:00:40] live.com. Ford slash and check them out. They are wonderful. Just wanted to mention that really quick, but I also wanted to introduce my pal, Eric Fisher. He is the he is an amazing guy who is actually hosts of the beyond the to-do list podcast. He’s been doing it for over eight years and he talks with real people who implement practical productivity strategies in their professional and personal lives.
[00:01:03] Eric, he’s also the director at of a social media education for a girl pulse where he heads up the social media. Manage earth school. Eric I want you to talk about really quick. There’s something special that’s coming up over on the Agorapulse channel. Yeah.
[00:01:20] Erik Fisher: [00:01:20] So not only are we doing some amazing things and we’re going to be talking about Instagram today, but we’re going to be talking about Instagram all day next or not next week, but in two weeks, Wednesday, February 24th, it’s the social pulse summit, Instagram edition.
[00:01:34] It is free. It is all day. Again. If you get, meet us all day with all the different people that are talking with keynotes from Ann Handley, Carrie O’Shea Gorgon, Jen Herman many, more, including myself. All these different breakout sessions, covering Instagram reels stories, IETV guides and more you’re going to come away, mastering Instagram, essentially.
[00:01:57] So don’t miss out. And the way that you find out more about that is by going to summit that agorapulse.com. Again, if you already know you can’t make it that day, don’t miss out. Go register anyway, because all the replays will be available.
[00:02:13] Jeff Sieh: [00:02:13] Awesome. Thanks Eric. I’m very excited to be joined today by Kim guard.
[00:02:18] Garson we’re going to be talking all about the new Instagram professional dashboard content publishing and updates on what you should be posting to your stories and reels. But if you don’t know who Kim is let me, I want to pull her up on screen because she’s amazing. She is a CEO, a keynote speaker and international best-selling author.
[00:02:37] Online business strategist, and a highly sought after marketing strategist and she’s alive video evangelist and she is a good friend of mine. She’s also one of Forbes, top 10, social media influencers, Kim, thank you so much for being here today. I’m so excited to have you here.
[00:02:53] Kim Garst: [00:02:53] I’m super excited to be here.
[00:02:54] And I just want to just follow along with what Eric was saying about the day of Instagram. Y’all please go sign up for that. That is going to be an incredible value for you. If you’re interested in Instagram marketing at all, please go sign up for that. I’m going to actually put my team through that day as well, because we need to get sharper too.
[00:03:19] So always learning from
[00:03:21] Jeff Sieh: [00:03:21] others. Yeah. So before we get started with the first new segment, I want to bring up some of our friends. Theresa says let’s say she goes, hello from Indiana excited to learn from you all. Thanks, Theresa for tiny tuning in Pat mills, our friend, both Kim and I’s friend.
[00:03:36] She goes good morning. And Vicky says, good morning. Jeff Kim and Eric, and also I wanted to pull up our friend. Paul is a good supporter. He, Oh, I hit the wrong button. Paul says hi every hi, Jeff Kim and Eric. Good to see. Oh, he’s got a new profile picture. That looks really cool. Paul, thank you for sharing.
[00:03:55] And of course you have your fans saying Kim is amazing. So thank all you guys for tuning in. So Eric, why don’t you break down this first news article that we have about Instagram? Cause this is really interesting. Yeah, and this is a huge
[00:04:09] Erik Fisher: [00:04:09] deal. I think. So basically Instagram is announcing a new feature for business owners and influencers that brings all of its business tools into a single dedicated space in the app.
[00:04:22] And it’s called the professional dashboard. It’s exclusive again, if you’re for a business account or a creator account And what this is going to do is, again, this isn’t necessarily new tools, but it’s a new place to go for all those tools. So kudos to Instagram for giving again, what’s what has felt up until this point.
[00:04:44] Not a lack of business tools, but a sparseness in terms of knowing where to go or how to get to that specific tool that you need for your business on Instagram. My question, Kim is, have you had a chance to check out this professional dashboard yet? And if so, what do you think about it?
[00:05:01] Kim Garst: [00:05:01] Yeah.
[00:05:01] What I think is nice about this is the fact that we, it basically is just a way of organizing the things that we had before, but they, like you said, Eric, they were very difficult to find. I really like it either they’re pushing it obviously and letting us know as end users where to find it.
[00:05:20] Cause it’s, right at the top of your phone or your profile. If you go to your profile, you’ll see view professional dashboard and you open it up and. Your analytics and a lot of really clever not clever. A lot of the things that we hunt and Peck for, I think inside of the app is in one place now, which is again, super cool.
[00:05:42] The thing that really was interesting to me, how easy it is now defined this. But one of the things that I found interesting was that you can actually set up your Instagram store right within this professional dashboard now, which was cool. Before like when we were looking at this, I was like, you had, it seems like there was a lot of hoops that you had to go through to figure out how you did that.
[00:06:09] So interesting. The way they have integrated all of the things that I think people are most interested in finding into one place.
[00:06:18] Jeff Sieh: [00:06:18] Very cool. So you showed at the top of your screen there. So is that where you find the professional dashboard is, or do you, and you have to have a business account, so if you’re looking for it and you don’t see it, you need to make sure that you have a business account, but is there a setting that you go to is, or it’s just at the top?
[00:06:34] Kim Garst: [00:06:34] I’m being lazy because it’s this like right there, front and center at the top. But I’m sure I just clicked on it. So I’m assuming that it’s
[00:06:43] Jeff Sieh: [00:06:43] in our settings. There you go. So that’s, easy to to figure out. So let me, let us know in the comments. If you guys are, have this, if you’re a business account on Instagram and you have this, a rollout that they’ve done, because I’m really interested how easy, cause sometimes I don’t know about you.
[00:06:58] But Instagram to me is getting a little bit crowded in the interface. There’s all sorts of stuff to see and all that kind of stuff. So I wanted to know how easy it was to find, but Kim made it sound like it’s right there on top. So very cool. Eric, so let’s break down professional dashboard a little bit, so let’s go down through each single one.
[00:07:19] So talk about the, different, there’s three sections to this.
[00:07:23] Erik Fisher: [00:07:23] Yeah. So there’s the, in these three sections, again, this is not necessarily new stuff, but it makes it easy to find. And one of the key things, as far as people in businesses and these and, I do want to add creator accounts as well, have this Which is a whole other thing we won’t go into, but that’s a whole other different type of account, but the fact that you can go in and track your performance.
[00:07:43] So in other words, you can go in and find your insights there, your trends there, as well as what basically what your, how your account is performing. So that’s the kind of data that we can find there. Then also grow your business, which is the, way to access the tools to run your account more efficiently and build your business and check on the monetization status if you have that as well as the eligibility.
[00:08:11] And then the stay informed. That’s where they’ve put in this area where you can make the most of your Instagram account by there. Let’s call them curated educational resources, like tips and tricks and guidance and inspiration that we’ve seen Instagram filter out in other places. But now they’re going to have that right there in the app.
[00:08:34] Kim, I’m wondering what, which of these or, what of all of these three kind of places would you walk your team through, or have your team like jump in and use differently?
[00:08:46] Kim Garst: [00:08:46] We obviously we’ve been paying attention to the performance our analytics, but what I think is very interesting and potentially needed is the place to learn stay informed.
[00:09:01] We’re talking about Instagram and the changes and everything. That’s really rolling down the Hill for us right now because they’re, implementing a lot of new things, which that’s what we’re here to talk about. But. Under getting it, what from what I would say or call the horse’s mouth is a much better way of learning.
[00:09:22] It’s learning that the knee of the resource itself versus listening necessarily to every expert on every corner kind of thing. So having access to things that are, that. Instagram holds true, I think is a really great opportunity for us. And it makes they make it very easy for us to find it.
[00:09:45] We don’t have to necessarily say hunt and Peck for this, which is very cool. Because in the past that’s not been an option for us.
[00:09:53] Jeff Sieh: [00:09:53] Yeah. I want to bring up some comments cause we, when we asked you that if people have this in their thing, so Sandy says that yes, she has the dashboard.
[00:10:02] It’s been there for a while now, but I didn’t know what it was. I didn’t click the link. Yeah. It’s very smart. Not to click strange things on your phone. So that’s very, cool. Kathleen says, Oh, I have a link on top under my name, but I never clicked on it. So a lot of people have said, Oh, we did have it, but I didn’t know what it was.
[00:10:21] And Lisa says because we were asking the question where do you find it? How easy is it to find? And Lisa says when you view on your business profile, it’s located at the top. So that seems like it’s, like you were saying, Kim is, it’s pretty easy to find. And then yeah. Like you mentioned the best practices are always best to get from the horse’s mouth with just Instagram and inside of that stay informed section that Eric was breaking down for us.
[00:10:45] It talks about that. It has like best practices, how to post there. We’re talking about reels and stuff in a little bit, even had some stuff there about how to do that, the way they want it to to be. And so I would think that this would be the, first, your first stop. When you’re trying to then all these new things
[00:11:03] Kim Garst: [00:11:03] there’s always drama when new things happen in social media and there’s, I’ve seen quite a bit of it on Instagram where people are saying there’s a new algorithm.
[00:11:14] There’s not a new algorithm. They’ve just shifted the way the algorithm works. And then people are. There’ve been some arguments about okay which which thing is most value-based? Is it a share? Is it a is it a is it, what is the carries the most weight when it comes to the algorithm?
[00:11:34] And of course this expert’s saying this thing, and this X we’re saying the other thing. So my point is find good experts. One, cause not all experts are created equal. And then really tap into the resources that Instagram is giving you, because you could potentially learn like I say, directly from them versus listening to the drama that happens in the sex work.
[00:11:58] Same thing, this one’s the other thing
[00:12:01] Jeff Sieh: [00:12:01] Very good. So this is a great point and I wanted to bring this up as well, before we move on to the, next news part. But Veronica says this, she goes, I switched to business profile for the value of dashboard, and now I lost music. I’ve had the exact same thing happened when you switch, sometimes you will lose that.
[00:12:18] That music sticker when you switch and then sometimes it comes back, sometimes it doesn’t. So thank you, Veronica for letting us know. Cause that is it good warning. So if you to use a lot of music on your stories, and that’s a really important part of your strategy, you may want to not switch to a business account.
[00:12:34] Thank you for that. Rocco. You gonna say something again?
[00:12:38] Kim Garst: [00:12:38] I was just going to say, is there, can we like put in a support ticket, like
[00:12:48] Jeff Sieh: [00:12:48] you can just I think they just go to a big trashcan in the sky when you do that.
[00:12:55] Kim Garst: [00:12:55] Excuse me for saying that because
[00:12:59] Jeff Sieh: [00:12:59] you can fix those things with support. Please let us know because we’ll just run all our support tickets through you. So Eric, go ahead and bring up. This is the, this is interesting.
[00:13:10] Cause a new, a lot of people have been talking about this test. So break this down for us. Yeah.
[00:13:14] Erik Fisher: [00:13:14] So I looked into this as soon as I saw it, I was like okay. I don’t know what I think about this. So this, new test that they’re saying they’re going to be doing is removing the option to share feed posts into a story.
[00:13:29] And the reasoning, according to Instagram is that. They say, I don’t believe them, but I, they say people don’t respond well to stories that are these types of shares. They say that instead people tend to respond better to unique content created exclusively for stories. And I have my opinion, but I want to hear you guys first.
[00:13:52] So what, has your experience been when it comes to feed posts, type content shared into a story?
[00:14:04] Kim Garst: [00:14:04] I know a lot of people really like that feature because one, I’m a big fan of repurposing. So anytime you can share content from one, you create it for one place and you can leverage it.
[00:14:17] And others I’m all about that. Normally cause there’s a couple of caveats to this And when it comes to the feed end-users are consuming content. I’ll just share my take on it. And the way I use personally use Instagram I really don’t pay too much attention anymore to the feed. I primarily focus on the stories that people that I’m most interested in checking out and yeah, that kind of thing.
[00:14:50] And then I’m very addicted to the reels right now. I ended up deleting a Tik TOK for my phone because I was like spending way too much time, just like way too much time. So now I have that same problem with Instagram to a slightly lesser degree, but I am very intrigued by the reels.
[00:15:12] And the stories primarily. So going back to with that, in mind to the original question personally I think that sharing something from my feed to my stories would catch the people that don’t pay any attention to my feed. I liked the opportunity to have that feature.
[00:15:34] And I know a lot of others do as well, so it’s going to be really interesting. I think the big thing across the board, I think this is just an excuse. Okay. So this is what I think just. I know we’re not at real yet, but I think it’s an excuse to try to justify what they’re doing with reels. They’re wanting creators to create original content, primarily in reels, I think, but they’re also wanting to let leverage and justify that decision by taking the, that same functionality of sharing our post into our stories. That’s my take on it. I could be totally. Yeah, that’s my take. I think it’s just an excuse to really wrap their messaging around.
[00:16:23] Hey, we want y’all to create a bunch of original content for every piece of our platform.
[00:16:28] Jeff Sieh: [00:16:28] Yeah. So Jen Herman. So she has a great article about this. email@example.com, go check her out because she talked about, she’s been waiting, wanting this feature to move, to share her from her post to her stories for a long time.
[00:16:41] And then they came out, said, Hey, we may be testing this. And she’s what? And she has some workarounds for that. If you, if this is an important part of your strategy, Lisa goes That she goes, I usually go to the post when I see it in a story, but I don’t know how to see if people click on my post shares in my story.
[00:16:57] So I think it’s under your stories, analytics to see people are clicking don’t you isn’t that right? Yeah.
[00:17:03] Kim Garst: [00:17:03] I said that backwards. I meant to say it, but
[00:17:05] Jeff Sieh: [00:17:05] yes. Yes. Yeah. And then Brittany goes she says in the artist’s realm, at least this is a huge for us to share and actually has a lot of interactivity because most of us are in the stories versus the feed all from the insights.
[00:17:19] This says, ah, this is a benefit. So the argument that Instagram has is that when you do from your post to your feed, do your, from your post, your feed to your stories that. Those people are following you that see your stories are following you anyway, and they should see your posts, which isn’t really the case like Kim’s use.
[00:17:38] And even Brittany is, most people are, actually just checking out stories. So Kim can you and, I’ve even had people say, man, Kim does such a good job on stories. Her who’s who creates all that content. Can you give us some tips for creating a standout stories, content some, best practices that you found to be true.
[00:17:58] Kim Garst: [00:17:58] So I think stories are there’s a couple of different styles of stories where it is more personal you aren’t facing. And then there’s what I call a more, a little bit more of a professional design a little bit more put into it, not that you personally, aren’t putting a lot into your stories.
[00:18:22] I don’t mean it that way. Just the perception of how whether it’s like designed, maybe that’s the best way of saying it, whether it’s designed or it’s just you sharing great content just your personal life what you’re having for dinner or whatever that is. For me, I do a lot of the, leveraging content that we’re creating on other places so that we can use it in the stories.
[00:18:49] So it’s more of a professional Hey, if I got a new blog post I’ll do, and it’s three ways to do Y then I will share maybe one of those ways. Stories. And then I’ll try to drive traffic to the new blog post, or the, my live show marketing that grows your business every Monday. I will pull a snippet or something and or, do the invitation to make sure that people know that the show’s coming up, highlight the guests, that kind of thing.
[00:19:19] So for me, I leveraged the power of the stories in a slightly different way. Mostly from a traffic driving perspective than a know like, and trust kind of thing just a different, angle, but it is what it is now. One of the best ways to do that is to find a really great tool that allows you to create content quickly, because nobody has time for.
[00:19:46] All of the stuff that we have to do. So one of the things that I love doing is leveraging tools like Canva or easel.com is another great resource phone apps. There’s some amazing phone apps, too. But the point of it is create the content in one place and then leverage that because all of the social platforms now have stories.
[00:20:10] You can create the content once you can share it on Pinterest. Yes. Pinterest visitor says stories even new. LinkedIn has stories. Twitter has stories. So Le create the content and then put it out into all the platforms, again, depending on what your end goal is.
[00:20:29] Jeff Sieh: [00:20:29] Oh, that’s a great, those are great, tips.
[00:20:31] Yeah. So that’s awesome.
[00:20:33] Erik Fisher: [00:20:33] I am actually curious what people think of this though, because when it comes to stories like, yeah, if people are spending time in the stories feed, and not in the, newsfeed, the regular, just scrolling up and down feed, then how are they discovering new accounts? And, for me, I discovered new accounts by a few particular people who share.
[00:20:56] Newsfeed story or posts into their stories and they don’t do it. They’ll do it like once or twice a week. And they do one, two, three, four things they found that were interesting and they curated, especially in specifically. And so I think there’s still room for that. Maybe it can be overdone, but I think that carefully crafting a newsfeed square square or otherwise posts and then sharing it to a story.
[00:21:23] Because again, I can’t share somebody’s story. If I’m not tagged in it. This is a way to, this is the way that a retweet or there was the whole repost thing for a while there, but this is the way that a quote retweet of sharing somebody else’s content on Instagram works. I’m just afraid that if they say no only your own, then it’s going to become siloed again, inside of Instagram.
[00:21:47] Are people going to be going for those without express permission, sharing people’s content on Instagram.
[00:21:56] Kim Garst: [00:21:56] Which is going to create several bottlenecks, I think because people, to your point if people that are out engaging in the feed or searching actively defined new content, they’re just gonna stick with what they know.
[00:22:10] Which means they will potentially find new content. And then the flip side of that is for those. That are getting the benefit of people sharing their content into their stories. Then that’s gonna, again, keep more followers from finding them, right? So it’s a double-edged sword. And so I agree.
[00:22:28] I hope that they don’t take this feature away. Because it it’s all things and social it’s the only, thing that we can be guaranteed of is change. So we’ll have to figure out new strategies around that. It takes me my immediate thought. It takes me to the hashtags, but. We’ll see.
[00:22:48] Jeff Sieh: [00:22:48] Yeah. Before we move on to the next section I wanted to, a lot of people are asking, talking about the tools that you mentioned to create stories. You mentioned canva.com, esau.com E a S I l.com. It’s another great tool for creating images. And then I wanted to bring up Melissa. She brought up a good one and it is for creating Editing video on your phone.
[00:23:10] There’s a app called cinema Astor. And the cool thing about cinema master is for both iOS and Android. And it’s a great one. If you need to edit video for your stories and do it in that way. Melissa, thank you so much for bringing that up during the show today because that’s, I think that’s a great app as well.
[00:23:27] Another great tool. I just, I have to mention it again is because it’s econ, which was we’re using today. They’re a sponsor to the show. We appreciate all that they do, but they allow me to do this really cool stuff. And it also is a great way to do a video podcast, which is what I’m doing. In fact, at the end of the show today, I will have the audio that I can download.
[00:23:46] That’s already been downloaded from e-com and it’s broken up into multitracks so I can have Eric’s voice and Kim’s voice, and it’ll all be split up for me. To edit as a podcast. So if you’re interested in ECAP, make sure you go to social media news, live.com forward slash e-comm that’s E C a M and check them out because they’re awesome.
[00:24:03] So we’ve been hitting around it all the time here. So yeah. This next piece of news is. Instagram is banning a cross posting content from apps to real. So here’s this story. Instagram has posted some new best practice alerts from reels, from the act creators account. And among them was alert that the platform wants to stop people posting recycled tick talks to reels.
[00:24:30] It also updated the algorithm to down rake those posts in the reels tab and explore. If they’re saying if content that is visibly recycled from other apps, they’re talking about tick-tock really it’s going to be less discoverable in places like the real stab in so reels that are more, mostly covered by texts that there are blurry.
[00:24:49] If they have a watermark or a logo or have a border around them, won’t be recommended, did as frequently. So keep that in mind, we’ve been talking about we’ve waiting for this big news that we’re talking about here, but. It’s really before it alluded that it didn’t like users, reposting, Tik TOK clips to reels, but this is the time they’ve really explicitly said, don’t do it.
[00:25:12] So here’s the thing, Kim you talked about it. You love to repurpose and there’s a lot of fear among the social media. And content creators who are we tell them repurposing is a best practice to do that YouTube content shared reels, Instagram stories, and what’s going to be next.
[00:25:29] So what do you think, should we be worried? Should we throw out our entire content strategy and having to make videos for each platform? So what are you, what are your thoughts on this?
[00:25:40] Kim Garst: [00:25:40] No, because there’s an easy workaround for this. If you’re actively creating content on Tik TOK, all you have to do is save that content as a live a live photo.
[00:25:54] And then you can, take it into other platforms without the tick-tock version all the tick-tock stuff on it. So you can. You can basically take it and turn it back into a moving a piece of content by just using the functionality of your phone. So I’ll speak to from this, from that perspective of don’t get your panties.
[00:26:17] In a wide about that, because that’s not really a problem because you can still create the content and leverage it on other social platforms, but we’ve gotten a bit lazy in the context of wanting to leverage content on other socials that we create for the one. I’m all about that. I love being able to repurpose content, but I also believe that as content creators.
[00:26:39] We need to be cognizant of the platforms that we’re sharing the content too. And so when we’re taking a tic-tac video and we’re putting it, it’s got tick-tock all over it and we’re taking it and putting it over to Pinterest or Instagram. My understanding is those videos. Are doing very well for those creators, but my, I think they would do just as well without the tic-tac branding all over them.
[00:27:05] And for me, like when I’m as an end-user and I’m looking at my feed and I see I’m on FA I’m on Instagram and I see all this tick-tock stuff, I’m like, I’m not on tick-tock. Why am I seeing all this tick-tock stuff? So I think as creators one, it’s not a problem because we can technically still leverage the content, even if we create it right.
[00:27:24] Or Tik TOK. But I also think we need to really remember that when we are trying to create content for various other socials, how can you repurpose that content in such a way that it is a native or more consumable for that platform? So think about it in that context when you’re creating content.
[00:27:47] I think a lot of times we create content. And for the without the plan in place first, and I just would like to encourage you to really come up with your plan before you create the content so that you can leverage it in other places. And it makes sense on other social platforms, even though you’ve graded it in one block of time, hopefully that made sense.
[00:28:11] Yeah, that
[00:28:11] Jeff Sieh: [00:28:11] made good sense. Yeah. Yeah. So I have a follow up question on that. You talked about making sure you’re doing it for that platform. So. do you, so you, can’t just like X, so the thing is, Tik TOK makes it super easy. I think that’s why we’re seeing, we see a lot of tick-tock videos on Pinterest and everything else.
[00:28:35] And Tik TOK has done a great job of making it just click a button to share it. So what you’re saying is, not to do that and to do it and then format it or put the stickers on that are just for that platform. Because Instagram has its own stickers. LinkedIn even has its kind of own stickers.
[00:28:51] Is that what you’re saying is.
[00:28:54] Kim Garst: [00:28:54] You can create the content and save it. And I this is actually a a tip that I got from my guest on my, marketing grows your business show on Monday. We taught, we were talking reels. And it was a strategy that she said she’s shared. So I’m resharing her strategy, Natasha, Samuel.
[00:29:16] And she said that you create the content just and before you share it to tic taco, where you hit that button and it it publishes you save the content as a photo a live photo On your phone and then you convert that content back into a video which I think is a very easy process.
[00:29:38] In fact, I’ve done that before taking the live video and turning it into I’m sorry, a lot of photo and turning it into a video. So that was her workaround that she suggested. So that if if. If you wanted to share your content in other places outside of the tick-tock ecosystem, without the tick-tock branding on it, that was a great way to.
[00:30:04] Solve that problem essentially. Now one of the things that tick-tock has done brilliantly, in my opinion, and you just highlighted it Jeff was the ability to share like a lot of other social platforms. One is to stay on their platform. Like Facebook is notorious for that. But with TOK, they allow us to create the content and then we can share it with a click to any other social platform, which we’re nice.
[00:30:30] And that’s why it’s been, we’re seeing content like. Even on Pinterest that’s tick-tock branded. And it’s doing well there I’ve, heard that from multiple people. Now. I have not created any TOK content, so I can’t say this from my own experience, but I’ve talked to multiple people who are saying that their tick-tock content is performing well on other social platforms to include Instagram.
[00:30:55] Jeff Sieh: [00:30:55] Very interesting. Yeah. So here’s a good point from Lisa, she goes under your tick-tock profile when that video click on the three and save the video as a live video, like you were saying, and it saved your camera roll, and then you can repurpose it on other platforms. So that’s
[00:31:14] Kim Garst: [00:31:14] thank you for explaining that a little better than I did.
[00:31:18] Jeff Sieh: [00:31:18] Thanks Lisa. I appreciate that. So
[00:31:21] Erik Fisher: [00:31:21] my question is, that, that does saving it out that way, instead of sharing it out. Remove the tick-tock branding. And if so, then that’s definitely a workaround. Yeah
[00:31:32] Kim Garst: [00:31:32] The tick-tock branding doesn’t go on the content until it’s actually published on their platform.
[00:31:38] So yes, saving it as that live video. We’ll keep that content that you created. It’ll carry. My understanding is anyway, that creeps creates the content. As you right before, again, right before you hit the publish button to put, to make it go live on Tik TOK, save it and everything that you’ve done and created for that piece of content.
[00:32:00] Will be remained intact less the branding element, the tick-tock branding now.
[00:32:07] Jeff Sieh: [00:32:07] Okay, cool. Cause I have not tested that yet because I’m not a big tick Tucker. Is that what they call them? What are the kids are saying nowadays? I don’t know.
[00:32:16] Kim Garst: [00:32:16] I’d say one of the things I find I’m on my desktop more than my phone.
[00:32:20] I get my phone is like a little bit of an addiction, so I try to stay off of it. But even consuming content on tick-tock I like I’ll find I follow a link or something and I, find that even consuming content on the mobile, I’m sorry. On the desktop version of tick-tock is addictive a little bit.
[00:32:46] Jeff Sieh: [00:32:46] Yeah, I can. Yeah, I can. It’s a, rabbit hole. Just like we’ve talked about clubhouse before the show is that’s the same kind of thing that these addictive apps I know. One of the things that they added for this tips for this act creator account that you’re supposed to post, these are the like kind of the best practices you’re supposed to post vertical videos that use music that’s found in Instagram’s library, or sounds that they, find unreal.
[00:33:10] So we’re talking about reels now. You’re supposed to start a trend that others could participate in. Whatever like dance, crazes, whatever that means. Eric’s got a bunch. I know he’s just dying to do posting entertaining and fun content, which when they just say that, that’s funny, just Hey.
[00:33:25] Post them entertaining content. That’s easy. Post cool stuff, man. Yes. So how do you put real Kim? Cause you, you talked about reels and that you just talked about it Monday on your show. How do you put reels to work for your promoting business or helping your clients? So let’s switch it cause Tik TOK.
[00:33:42] There’s a lot of people. My I, said this before, but like my. My son’s girlfriend has gone by our own Tik TOK. It doesn’t matter to the business if you’re viral. Really, unless you have a plan and you’ve talked about strategy, so how can we use reels to promote our business or help our clients or some, really tactical ways?
[00:34:03] Kim Garst: [00:34:03] I think that when tick-tock first came about, everybody thought you had to dance to Get attention. And I’m still seeing a lot of that, honestly. And I’m even seeing that being transferred over into the Instagram platform or real specifically where there’s that entertainment value that people think that you have to do that, I guess in order to get attention, I personally don’t think that’s true.
[00:34:31] I think that we can share content in real format. In a way that brings value, but it’s short form content. So you have to make sure that you’re delivering some value in a very short window of time. And that one of the things that I picked up from Natasha on Monday, and I thought it was a brilliant strategy is the power of three.
[00:34:57] She talked about if you have expertise, for example, like I think a lot of us. That are listening or watching live. We share knowledge and or we have that kind of a business model where we know things that other people need to know or want to know. And so she was talking about how three ways to do certain thing and just make it super simple for people to consume the content and get value from it.
[00:35:22] And I think that’s the key. It is. I don’t think we have to dance. I don’t think we have to stand on her head. I don’t think we have to cook noodles or they’ll if you cook noodles, that’s fine. But I think for those that do have expertise that want to share knowledge and tutorial style content, you can absolutely do it without dancing.
[00:35:45] There. I said it.
[00:35:47] Jeff Sieh: [00:35:47] So I want to, pull up this before we move on to the next show, but Paul says this it’s a great point. He goes using IgE music in your reels. You don’t have to worry about a S ASCAP. So that is the licensing that you have to have for doing stuff. So that’s a good point, Paul, thank you for bringing that up.
[00:36:05] Kim Garst: [00:36:05] Quick thought on this we were talking about how Instagram is wanting to stop the tr people sharing tick-tock content over into Instagram. So it may be, that is a way for them. I don’t know what the repository of content of the music. Content is on Tik TOK.
[00:36:26] And if it matches with Instagram, is that maybe a way that Instagram will be able to identify. Have they even said that’s an interesting bit of conversation, like how are they doing this by just seeing what content has a tick-tock stamped on it? Or are they how deep down this rabbit hole are they going to filter out and give less reach to the tick-tock content?
[00:36:56] Jeff Sieh: [00:36:56] That’s a great point. Because I think they probably all Facebook, Instagram has one licensing deal and then probably tick dock as another. So you may, but here’s the, so I want your thoughts on this, cause this is from my friend Sabrina and she has a interesting take on the strategy she goes, but keeping the tick-tock branding can help you grow not only your Instagram following, but also your Tik talk when shared.
[00:37:18] So yes, it may be dumped down a little bit more in the algorithm on the feet of reels, but. Would it help rise both get you some more on both platforms. I don’t know. What are your thoughts on that, Kim?
[00:37:33] Kim Garst: [00:37:33] And honestly this begs the other big dilemma. If you want to call it that, where if you already have an existing community of.
[00:37:42] Of people that follow your content and love it and just snap it up every time you put it out into the world, then you are, it doesn’t matter what I don’t I won’t say this emphatically, but it won’t matter as much. That Instagram is saying, okay, that content, we’re not going to. We’re not going to give that content a lot of reach because people are going to be looking for that content.
[00:38:06] They’re going to be consuming that content. But for, people who are reliant on new folks coming into their ecosystem and who doesn’t want that as a marketer, w that might end up being a problem. For you, if you are sharing Tik TOK content and Instagram saying Nope, can’t have that.
[00:38:30] So it’s just, it’s one of those things where, you know, our community and the people who follow us. Make the end decision. To a large degree people consume content that they, love, they follow people that they know and trust, and they share content from creators that they know and trust as well.
[00:38:52] So it’s going to be an interesting thing to see how this actually impacts. People who have established communities. I definitely see where it’s going to impact people who have, who are starting or who are reliant on new people coming in at all the time. Like I say, I still feel like people with established communities are going to want that too.
[00:39:14] But it’s, again, there’s still some unknowns here and I don’t know exactly how they’re going to how this decision is going to impact Either of those two, it’s going to be, and I don’t think it’s going to be long before we know honestly, thoughts on that. What do you guys
[00:39:32] Jeff Sieh: [00:39:32] think about that? I think Eric I, think eventually probably they will figure out a way to block all Tech-Talk two reels.
[00:39:39] I don’t know. I still think they’re trying to, grow reels as a platform, but it wouldn’t surprise me if they figure out a way to completely even like, they were doing, like when you would do a COVID post or something like that, how it would be, it would redirect you to like the COVID safety page or something like that.
[00:39:58] It wouldn’t surprise me if they did something like that eventually would take doc, what are your thoughts, Eric? Yeah, I
[00:40:04] Erik Fisher: [00:40:04] would say that it’s almost an actual shadow band. Remember that’s the whole shadow banning thing where it’s like, Oh my gosh, I used an Instagram hashtag on Instagram that got me shadow banned, which was completely false.
[00:40:16] But it, and people are going to now comment and say, no, it was true. But unfortunately I think, yeah, we could see if they’ve got the resources to be able to identify. And if there’s that serious about it, they will do it. But actually remember when it was Instagram stories, copying Snapchat, we mentioned them earlier today, too, before recording and people were creating something in snap and then saving it to their camera roll and then going into Instagram stories and then uploading it.
[00:40:52] And it was the same thing, but they didn’t stop it then. But I think that’s because they knew. Early on, Oh, we got this, one, however, Tik TOK is going to be a little bit harder. And now that there’s not any tick tock ban in the U S that all fizzled away now Instagram’s Oh, okay. So they’re going to be around.
[00:41:10] They’re not going to get banned in the U S then we might have to do something. So yeah they could, algorithmically technically do it. I think the music might be one part of it. Identifying if the logo’s there for sure. This is, an early first step, but
[00:41:28] Jeff Sieh: [00:41:28] yeah, I think it’s gonna eventually get it.
[00:41:30] Kim Garst: [00:41:30] We talked about even YouTube is going after its own slice of this pie. Tic talks the new. And I it’s funny because I didn’t foresee that we would ever have another platform that would really take hold. So it’s fascinating to see how tick-tock has really really stepped into the space and owned it.
[00:41:54] So overwhelmingly from the end-user perspective, it’s an interesting dynamic, but we thought that too, when Snapchat came along or at least I did, I was like, yeah, Snapchat, but yeah. So where will this. Go like nobody even talks about Snapchat anymore. Really. I know they still have in a, I’m sure they have a lot of people who still use it.
[00:42:15] And I even still see it to this day where people are creating content on Snapchat because they have the best filters. In my opinion, if I want to have a fun time and giggle at myself, I go to Snapchat. Cause I can create some. Just ludicrous, fun things over there which I never really share anywhere else.
[00:42:36] I don’t know why I do it, but it’s just fun anyway, but I still see people doing that on Instagram. So you’re right, Eric, I think the content the platforms give us an opportunity to, as creators to create things within the platforms. That we can use another on other platforms repurpose it on other platforms.
[00:42:58] But the, I think that the difference here is going to be just being smart. If you’re going to create content on Tik TOK, just save it. And then even if you have to add the movie I’m sorry. Add the audio. Don’t once you get the content over to Instagram, there’s a work around here, right?
[00:43:18] I don’t think we need to get so wrapped up around it outside of the fact that it just adds another layer to us, to our, to the process. But. Yeah, it’s going to be interesting to see how, hard of a line are they going to draw in the sand
[00:43:34] Jeff Sieh: [00:43:34] on this? That’s really interesting too, which we were talking about reels and Tik TOK, specifically reels had a little bit trouble taking off it’s IETV struggling, especially in a sense, Tik TOK owned the market.
[00:43:48] And so I think reels is letting them go in there because it’s giving them content to put on their platform. As that grows, they’re going to start. S cyphing the siphoning that down and squeezing them a little bit. But I also think that Instagram slash Facebook has to be careful because Dick talk and some of the other platforms are actually paying their creators for some of this content and the Facebook and reels really, hasn’t done a great job with that.
[00:44:15] And yeah. They got to make the creators happy because they’re the ones who are making our, we were making that really cool, entertaining and educational content that people are wanting to do. So they have to do a balance too. So they can’t cut that off too early. So I think it’s gonna be fascinating to watch.
[00:44:31] Kim Garst: [00:44:31] Such a great point because our friend Daryl leaves, which he’s like the ODI of YouTube he was talking about how much money YouTube is dumping into their vertical content platform, which is YouTube. What was it called? YouTube.
[00:44:52] There you go. I knew it wasn’t my ass. So they’re, paying content creators right now to create that short form vertical content. So I agree with you that there needs to be content to be amazing content to be consumed before you can really build the consistency of people coming back and engaging with the content.
[00:45:20] So it’s going to be interesting. Did you know, did Instagram just use and allow everything until they started gaining traction? And now they’re starting to curtail the ability to share. Tik TOK content. Yeah. I don’t know what it’d be really interesting to be a fly
[00:45:37] Jeff Sieh: [00:45:37] on their walls. They’ve even said that they that’s their biggest competitors Tik TOK. So I want to bring up, we were talking about creators and how important it is that we take care of them, but at least it has this access. This is a great thing to share because this is the power of creating educational viral video.
[00:45:52] And she goes, I did a reel of my husband with my puppies, just walking, using a trending song and it reached 15,000 viewers. In 10 minutes. I was surprised this is what she said. So yes, but that’s the cool stuff that people that resonates. And she’s, she mentioned why I wanted to pull this up. She was using a trending song.
[00:46:09] And so that played into the algorithm, played into what was working. And we had talked earlier about some strategies for business to just not go viral, but have a point behind it. But so if let’s say this was a dog. Lisa ran a dog walking company. This would be perfect. And this would.
[00:46:25] Really benefit her business, going viral with something like that. So I wanted to make sure to pull that up. So the next last thing that we’re going to be talking about news-wise is Instagram has confirms that a vertical stories feed is in the work. So tech crunch has reported that Instagram is developing a new feature that could give it’s more a, of a, what we’ve been talking about.
[00:46:47] Tik TOK, feel vertical. Instagram stories. So today users browse through stories with taps and horizontal swipes that they, actually took from Snapchat. But now snaps are so yesterday that’s, what grandma was doing. Tick talks are in. So even Snapchat is now borrowing ideas from Tik TOK, with its new spotlight feature that they’ve been doing.
[00:47:09] Yeah. They’re saying in many ways, vertical swiping feels more natural than taps and horizontal flicks. It is after all how users navigate much of the mobile web as well as other key features across a variety of social apps like Facebook newsfeed or YouTube homepage. So this vertical stories feature was spotted and shared via Twitter by That was Andrew Pelusi.
[00:47:31] I think I said that, right? A mobile developer and comps sign major who leaks all kinds of social media updates. So this is not publicly rolled out yet, but Instagram has confirmed to tech crunch that the feature is being built. So we talked about earlier, how. It’s, I feel like Instagram is getting bloated and now we’re swiping left or swiping.
[00:47:52] I S you’re gonna swipe. And I’m going to end up going on a date with somebody I didn’t mean to, I just saw all these swiping things are confusing. So, this is going to shift away from more static content like photos and reshared feed posts that fill that story section today. So do you think this swiping one way versus swiping another will change how users interact with the Instagram content is the, Tik TOK grace so big that we actually have to change how we swipe over on Instagram, Kim.
[00:48:20] Kim Garst: [00:48:20] I think it’s, they’re getting a little bit ridiculous trying to be compete on things like swiping left or right on content. But at the end of the day, doesn’t really matter. What I think is what they’re going to do. Oh, wow. Then we just have to adjust to it. But I part of me is okay, if they’re going to do this and why not just make the entire feed vertical.
[00:48:50] Just. They’ve got the structure. Why not just make everything vertical and then people could consume content, however they want to do. Or but again, it goes back to the swiping left or swiping. I think people get into a habit of doing one or the other. And and so it’ll be change.
[00:49:09] People do resist change. They, absolutely do, but is it big enough to to not make the. The jump I would say no, because at the end of the day, if people want the content they’re going to swipe right or left, like they’re going to get used to it and then they’ll change their habit.
[00:49:32] So this is an interesting shift. I think we’re going to see more and more of this. It’s just like story content is on all the socials now. The, key to this, and this is something that we have to just. Think about in the context of our businesses is why, is this con why is all this happening?
[00:49:52] Why is tick-tock a phenomena? Why is stories of phenomena? It’s because. People don’t have a lot of time. They want short form content y’all so we have to start thinking about it in snippets how do we deliver value and small windows of time? And because that’s how people are consuming content and we have to shift to that dynamic.
[00:50:17] It’s not necessarily about the platforms, although they’re just the tool that we share. Yeah, we get an opportunity to attract people to us. But the key to this is short form content. It’s it’s true on Instagram. It’s true on Tik TOK. It’s true on the YouTube mill. It’s true on all the socials.
[00:50:38] Even Pinterest has stories now and Jeff, you can speak to this. You’ve been doing some stories on Pinterest and having phenomenal success with it. It’s because people don’t have time anymore. There’s so much content, shit thrown at them on a, minute by minute basis in the social media space they want, the quick and
[00:51:00] Jeff Sieh: [00:51:00] yeah.
[00:51:01] So Eric, go ahead.
[00:51:06] Erik Fisher: [00:51:06] From what I hear, you’re saying ultimately though, at the end of the day, Whether it’s a horizontal feed or a vertical feed, it’s still the same type of content overall, probably. And do you think this is going to change anything in terms of the type of content or the for content creators?
[00:51:26] Do they need to do anything differently?
[00:51:32] Kim Garst: [00:51:32] Technically when you’re creating content, you can. You can repurpose that content in any format that you want. So meaning if you do a landscape video, you can now with the ease of tools, take a snippet out of that and turn it into an Instagram story. So it goes back to the tools are forcing the.
[00:51:54] Content size if you will, but the content itself you’re right. Eric is not, the content itself can be exactly the same. It’s just the format. Is it square? Is it oblong? Is it landscape? And like I say, tools now make it easy for us to present our content in any of those formats. But the short form of it, I think is, key.
[00:52:18] And even that is doable. A story, for example, you can sit down and record a small little video two minutes or whatever, and then convert that into, or actually just upload it. And Instagram now clips it for you into those increments that are presented in story format.
[00:52:41] So I think it’s about. About understanding how people are consuming content today, and then where are they consuming the content? Is it, like I said before, it’s for me now, I don’t really pay too much attention to my feed and Instagram I’m, keyed in on that short form content. I think a lot of other people are too.
[00:53:03] Jeff Sieh: [00:53:03] Yeah, I agree. And, I wanted to pull up this last comment really quick here from Sabrina. And she, because she goes, yes. How do we live our value in the short snippets of time? I think that could summarize what, we’ve been talking about a lot about why Instagram is doing this, why they’re limiting Tik, TOK, all this stuff that we need to keep.
[00:53:26] In front of mine, like he was just saying, why are they doing this? And how can we do this? And play into what they’re promoting on all these different platforms, but Sabrina, somebody who actually gives tons of great advice and value every time she talks is Kim Gar. So if you guys are not following her, make sure that you do, and Kim tell everybody what you’re doing, where you, they can find find you online and all of the good stuff that you’re doing on your channels.
[00:53:53] Kim Garst: [00:53:53] Sure. Absolutely. You can find me pretty much anywhere under my name, Kim Garst. So go to kimberly.com. My website, my blog has years of great content there, so you can get some good free value. If you are into blog on debt you can find me on all socials under my name, Kim Garcia. With the exception of my business fan page, which, or business page over there, which has Kimberly is so love to connect with you.
[00:54:21] If you my preferred like direct outreach if you want to send me a DM on Instagram, that would be amazing. I love connecting with people and talking, you’ll probably get a voice response back from me because I usually prefer to respond to via voice because it’s easier. And. Yeah. I like to talk to people.
[00:54:45] Jeff Sieh: [00:54:45] She does this amazing. Another amazing. Yes. So another amazing person is my pal, Eric Fisher, Eric tell everybody where they can find you your podcast and what’s coming up for you over on the Gorbals. Yeah
[00:55:01] Erik Fisher: [00:55:01] I, again, don’t make, sure to not miss out. We’ve talked all about Instagram this whole time and you, we can dive even deeper in, if you go to the social pulse summit, Instagram edition, it’s free.
[00:55:13] You don’t want to miss out and you can find it at summit data. Gora pulse.com. And then if you want to jump into my productivity podcast, you can find that over at, beyond the to-do list.com.
[00:55:25] Jeff Sieh: [00:55:25] Yeah. So make sure to check out that podcast too, because it is awesome. He is a, an incredible podcast. I’ve learned so much for protecting productivity from my pal, Eric.
[00:55:34] So make sure you do that. And also go to the,
[00:55:36] Kim Garst: [00:55:36] I was just going to say, I was stalking you yesterday on your podcast. First time I’d been on your podcast. I’m just here to say y’all check out his podcast because it is awesome. Very cool podcast. Yeah. Especially if you struggle with productivity, you’re going to learn a ton of great stuff.
[00:55:56] Jeff Sieh: [00:55:56] Yeah. And he’s got some big names. This is like a commercial for Eric now, but yeah. So he’s got tons of great names. He’s got Cal Newport’s. Yeah. Cal Newport’s a great one. Who’s have you had on lately? That’s been really good Eric cause I haven’t I’m behind.
[00:56:10] Erik Fisher: [00:56:10] One of the most recent ones with Annie Duke about decision-making, she’s a poker player.
[00:56:15] She turned academic and man, it’s going to break your brain in terms of how to decide and what you, what information you have and what you don’t and how to decide. And it’s great.
[00:56:27] Restream.io on 2021-02-12 at 10.00.11: [00:56:27] Yeah.
[00:56:28] Jeff Sieh: [00:56:28] Yeah.
[00:56:28] Kim Garst: [00:56:28] That’s what I listened to. It was very, interesting. Very interesting.
[00:56:34] Jeff Sieh: [00:56:34] All right. And don’t forget to go check out, eat cam my pals over there too.
[00:56:38] If you want to do a video podcast, if you want to do really cool live videos on your Mac, go to social media news, live.com/ . And with that, we thank all of you guys for joining us today. Our next show is Friday, February 19th at 11:00 AM. Eastern time, 10:00 AM central. You can find us on Facebook, LinkedIn, and YouTube.
[00:56:55] And please, this is now a podcast we would love for you guys to go give us a rating and review, help us get that over on new and noteworthy will help us get a lot more subscribers and help out the show. We’d really appreciate that. So go over to Apple or your favorite podcast app and subscribe and rate and review.
[00:57:12] And with that, we’ll see you guys next time. Bye everybody. Bye. And the podcast machines are. Thank you guys. Oh, I’m. Hey Abby. Thank you so much. She goes, ha go. Eric Fisher. The love today. That is true. Yeah. Thank you Abby, for stopping by. Abby’s a friend of mine in Dallas. She’s amazing. She does a lot of stuff locally blogger and just incredible.
[00:57:37] And Rhonda says, go make sure to register for the social pulse summit. Are you doing, a session Kim or not? I didn’t, know. You’re just pushing you. Okay. Yeah. So glacier you guys go check that out. summit.agorapulse.com and thank you guys so much.
[00:57:54] Erik Fisher: [00:57:54] Mine is about, my session is going to be, I’m doing one.
[00:57:57] And what I’m doing is I’m basically saying, okay, since the time Instagram began, what are the, what has been the bit like we forget. Like it’s only been around for just under 10 years. Like it’s not that old compared. And it’s remember when it only had this and then remember where they added this and then this, and like I T I skipped I’m through the timeline fairly quickly to get us up to the last year, and a half, and then really go through what are the last year and a half type stuff that we’ve seen them really roll out.
[00:58:26] And a lot of what we’ve talked about here is, wrapped up in it. And then I pull in a couple of other people’s. Future predictions, but it’s basically saying, Hey, look, here’s where Instagram came from and here’s what they’re doing right now. Or have they done recently? And let’s look at the tea leaves and see where they’re about to go.
[00:58:41] So it’s going to be fun. Awesome.
[00:58:43] Jeff Sieh: [00:58:43] Yeah,
[00:58:44] Kim Garst: [00:58:44] it’s good. I even what we talked about today is still there’s a lot of unknowns. Like we’re not quite sure yet how this is going to impact a lot of things and how how deep down this road and how committed are or will be Instagram is how are they going to, how committed are they going to be to Being a hard taking the hard line here.
[00:59:06] It’s going to be interesting.
[00:59:08] Jeff Sieh: [00:59:08] So I want to bring up from Abby. She goes, Oh, I’m totally blushing. I shared this to my hyperlocal blogger groups around the country and heading over to subscribe to the podcast. Thank you Abby, for doing that, by the way, Abby drop your your links in on the comments below, because I, you do a sh.
[00:59:23] I have, he does a really great job with the local promotion and marketing. So if you want to check out how to do it check out Abby stuff. Cause she is amazing. When I give a shout out to Nick who says, thanks loved it. We love all you guys. It’s now we’ve topped the hour we got to go. Cause Kim’s time.
[00:59:40] Has she been very gracious with our time, with her time with me today? And I’ve got to get some lunch because I’m hungry. And I know Eric it’s, smack down. I have the middle lunchtime for you, so we will see you guys next time. Thank you guys so much for watching. Bye now. Bye now.