Do you want to create a deeper community around your brand? Want to discover how cohort-based courses can help your business grow?

In this episode of Social Media News Live, Jeff Sieh and Ian Anderson Gray talk with Adrian Salisbury about the opportunity around cohort-based courses. They’ll discuss the rise in these types of courses and how, if done correctly, they can be extremely powerful tools in building communities around your brand or business.  


This transcript is automatically generated by Descript.  Any errors or omissions are unintentional.

[00:00:00] Jeff Sieh: Welcome to Social Media News Live I’m Jeff Sieh and your not…

[00:00:04] Ian Anderson Gray: And I’m Ian Anderson Gray. And this is the show that keeps you up to date on what’s happening in the world of social

[00:00:11] Jeff Sieh: media.

[00:00:11] And today we are joined by Adrian Salsbury and we’re going to be exploring, creating community with cohort based courses. So we are going to cover what is a cohort based course, because I had no idea what’s an evergreen versus a cohort based course with the difference between the two and tips on building community with cohort courses.

[00:00:33] So Adrian, I’m so glad that you’re here today. Thank you so much for being with us, even with all the craziness. That’s the try to figure out what we are doing.

[00:00:42] Adrian Salisbury: That was great. Certainly relaxes you at the start anyway. Yeah, Sieh.

[00:00:50] Jeff Sieh: Yes. So I hope it’s all uphill from there. If you guys don’t know who Adrian is, he’s got a background in photography.

[00:00:59] He has now shifted his attention to teaching online through his four online courses, including the Ecamm Live academy, which has now helped over 1500 Ecamm users master the tool. So he has a knack of making technical things. Simple. His courses are loved by all. And he’s about to open the doors for the last time this year.

[00:01:21] And we’re going to talk about that a little bit later. So before we get started, I’m a big fan of Ecamm and they are actually a sponsor of the show. And I’ve got this commercial that I want to let you guys know because there’s some cool features that you may not have known that camp could do.

[00:01:38] Wait, wait, you have to

[00:01:40] Adrian Salisbury: Matt coughy, he can’t block. If you got a

[00:01:42] Jeff Sieh: green screen,

[00:01:43] Adrian Salisbury: you can set it up,

[00:01:44] Jeff Sieh: and he can’t lie. And you can

[00:01:45] Adrian Salisbury: bring that into your different meeting. If you’re feeling fancy, you can move yourself into the corner of your frame to do a commentary or reaction video. You can even add in video clips just by dragging and dropping in it pretty much everything’s drag and drop.

[00:02:03] Jeff Sieh: How cool is that? So I don’t use a green screen, but I know a lot of my friends there’s, we talked with a lot of real estate developers and like lawyers and people who are wanting to get on live video and the ability to do green screen, like for your zoom calls, or if you’re doing just a quick presentation is amazing.

[00:02:20] And he e-com, like they said makes it super easy to drag and drop. So to find out more, go to Social Media News, Live dot com forward slash Ecamm. Ian, do you have a question for our guest here today? Because Europe.

[00:02:37] Ian Anderson Gray: Yeah, I I’m really interested in, I’m really interested in your background cause you did photography.

How Do You Move From Photography to Teaching Online Courses?

[00:02:43] Ian Anderson Gray: This was your main thing. What, what made you decide to move from photography to teaching online courses? Tell us a little bit more about the path that got to where you are today.

[00:02:59] Adrian Salisbury: The story way, way back starts really with me, find him pat Flynn and listening to his podcast and just get in this idea. Passive income, making money while you sleep, that kind of I’m thinking. Yeah. I’d love that. And in fairness, it was years of trying different things. But actually that my journey really, yes, as a photographer constantly, I think it’s like a lot of people with it, with a skill really that people come to you and we’d constantly have people coming up to me going, I just bought this new camera.

[00:03:33] How do you set this up? Or why do your photos look like that? And you constantly realize you’re giving out this information and you just think, actually I could put this online and it started from there with a YouTube channel. I actually created a photography course. Then I went to try and promote it and market it and realized though that it’s not as easy as you think it is.

[00:03:54] Got into James Wedmore’s business by design group and was surrounded by other people going, how come your video looks so good, then I pivoted and went, all this is pretty straightforward for me. Let me teach people how to do video. And that was actually the journey for me starting my pro video academy.

[00:04:13] So video isn’t my background at all. I never intended to be on what I teach in this, but I think just keeping an ear to the ground kind of thing, and going all right, there’s an interest over here. This is something I can do and, and start it like that. So that, that was really my start online too, with courses how I added and how as Jeff said, we got four courses now.

[00:04:36] Really came around that, that we go, okay, we’ve now got people looking good on camera. They’re feeling more confident on camera. And then I mentioned an Ecamm and people are going, yeah, I think I’ve got com somewhere and I’m going, you’ve got to be using this. And so I created the Ecamm academy and the same with YouTube that we went, we definitely found everyone was well, not everyone.

[00:04:57] The vast majority of people when I’m speaking to them, as customers were saying, yeah that was where I found you was that video you did on YouTube and just realized the power of this is an online shop window, really? And then it went from the final of our academies is the Kajabi one where people were saying, we love your course, how do you do this?

[00:05:16] And we went right. Or let’s show them how to do this. So they all sit in a little cluster around each other. It’s really all come from us, paying attention to our customers. And if they’re asking, if more than two or three people are asking us the same question, we go maybe there’s an academy there.

[00:05:33] But I, I promise my wife no more academies coming.

[00:05:37] Jeff Sieh: So really cool. You know, Ian I’m a little nervous now because I think Adrian’s probably silently judging our camera set up because he sounds like, oh my gosh, I need to go through his course. But you know, as it ribbon you a little bit beforehand, but yeah, Elisa, come on, she goes, Ian’s already been down to the pub, so it’s, I don’t know if that’s true, but anyway, so we’re talking about today.

[00:06:05] That’s right. We’re talking about cohort based courses today, and I think I’ve never been taught, heard them be called this before. I’m familiar with them, but I didn’t know how big of a rise. It is it’s coming. So instead of here’s some news that we found, like instead of convincing a college professor to teach in their spare time, they’re talking to like product managers at a tech startup to launch classes, sharing their tips and trade secrets.

[00:06:33] Mighty networks actually raise 50 million series B to help its creators launched their own classes. And another one called NASA academy rates, 11 million ma there’s another one that’s called Maven that launched it. Didn’t have a name and it got all this funding. And they’re saying ed tech is really moving and really becoming popular for these cohort based classes.

[00:06:56] And all this ed tech stuff is coming out and they’re talking about a creator economy and that as long as you’re an expert, you don’t have to be a teacher and all this stuff. And I even doing this research, I found out there’s a graduate biomedical sciences program at St. John’s university that they just graduated their first cohort.

[00:07:17] You know, class about this. So this stuff is on the rise. So Adrian, what is a cohort based course for those of us who don’t know?

What Exactly Is A Cohort Course?

[00:07:26] Adrian Salisbury: Yeah. And honestly it was actually one of my customers who came to me and he’d seen an article about this cohort based courses. And when this is really interesting article, this is what you do.

[00:07:38] And I looked at it and went, oh, it is. So we were doing it before we knew there was a name on it. Th the difference really, and I think for me that the difference, I know you mentioned earlier, we will, we’ll talk about the difference between online course is really on these cohort based courses.

[00:07:53] And, for us to create less talk about our Ecamm academy, as an example We could create this and you could go and buy it and sign up and work through the videos on your own and go. Yeah, that was great. I’ve learned a lot in that. Thank you very much. The difference of this and that the, what makes this a cohort based course is still the same video content, but we do it Live.

[00:08:18] So actually we’re saying this starts literally does start on Monday. It starts on Monday day one. You’re going to get set videos released to you, and then I show upon it. At a set time each day and we go, okay, this is today’s training. Go and do this work post into the group here. And then I’ll be back here tomorrow to answer any questions and talk to you about day two.

[00:08:40] And so we worked through like that. It’s very structured. We run it across five days, building up in levels as you go through it. And then the way we run it is we have a second week then added onto it. That is really just a chance for people to catch up and practice and interact and work together.

[00:08:57] We’re talking about Ecamm, we’re talking about them interviewing each other things like this. So it gives them a chance to go, Hey Jeff, are you free to jump on an interview? Let’s have a go at this. And there’s something so strong about it. We came into this, actually not expecting to run them this way.

[00:09:16] I started this up very much in partnership with Katie from Ecamm and we said, let’s just run it through. And before we put this online, let’s run it through, live with people and get some feedback, see how it goes. We were blown away really that the majority of the feedback was saying, we love the way this is run as a community.

[00:09:35] We love that we’ve made friends in here. We, I said to Katie, we need to keep this as live events rather than just putting this thing online, evergreen we get a lot out of it. And I think those that are in there definitely D it’s. I think if you’re running through this, on your own, you’re going to have questions.

[00:09:54] And maybe it’s, if it were an online course, maybe your access is emails that you can come back to a coach. But the difference here is that, yeah, you’re right in there with me. That’s made the videos in this case, I’m on a Live. You can ask me a question about what, module 1.3 was all about, and I can come back to you and we can go deeper in yeah, it’s just this live element to it, really of working through together all on the same page that I think really builds a strong connection.

[00:10:25] Jeff Sieh: Yeah, very interesting. And Sabrina actually has she’s so awesome. Thank you, Sabrina. She is uh, always giving us definitions and show. She broke it down for us. A cohort refers to a group of students in here program together and remain together through this iteration. And we’re going to talk a lot about the, some of the advantages and some of the disadvantages of this.

[00:10:44] So it’s really interesting. So in,

[00:10:48] Ian Anderson Gray: yeah, I was going to ask you, so I love the fact that there’s, that you got the videos, you’ve got the live elements. Do you get them to do homework with cohort-based courses? How does that kind of, how do you get that Into.

Is There Homework in a Cohort Based Course?

[00:11:02] Adrian Salisbury: Yeah. So we, we, I take it more as challenges really.

[00:11:05] So each day I’m saying right. Today’s challenge. So they get a block of videos. It might be eight different short videos that they’ve got on. The last one is a summary and it’s right. So today’s challenge. We want you to do so for instance, in Ecamm day one’s challenge is just going Live to yourself as like an unlisted video to get used to that delay.

[00:11:22] And you can log in from your phone and things. So each day we challenge people, day two is going live for real date three is interviewing and so on that. So yes, there’s home. It’s not enforced, but some really love it and get on board. The downside is with some of that, that you do get people going, oh no, I’m not keeping up.

[00:11:44] So that’s a tension sometimes to, we’re always saying, Hey, look, this isn’t a race. You’ve got the thing is that the videos that we produce that are being dripped out each day, they’ve got access to those for life after this. You know, some people sign up with good intentions and then life happens and they suddenly can’t manage to get on or don’t get to give it the time they hoped.

[00:12:08] They can still come in and access it at any time. And again, although we’re talking about this in our case, like a two-week live event, the actual Facebook group that holds the event, they’ve got access to for three months before we archive it. So yeah, a a lot of folks will keep going there kind of weeks later and go, oh, I’ve now had a chance to really go through this and consumer commodity interview, for instance.

[00:12:32] Yeah.

[00:12:33] Jeff Sieh: Okay.

[00:12:33] So they actually, so just to be clear, they have access to that for life, the video content, and but the archive, it gets archived for three months the community aspect.

[00:12:43] Adrian Salisbury: Yeah. So you couldn’t post anything new into the group or go live into the group after three months, but you can still access all those live videos from the daily sessions.

[00:12:52] Jeff Sieh: Yeah. Yeah. Cool. So I want to step back a little bit because, we talked about, this is a kind of a new thing, and I think it was like 2008, 2010, somewhere around there, the online, like video courses on demand where you could go like the you dummies and all those kinds of things.

[00:13:08] And, but this, this is really becoming super popular because of the community aspect of it. But I read some articles and there’s been some worry that, you know, like turning creators because a lot of creators, this is very exciting for them. And turning them into educators could bring on a rush of like unqualified teachers with no understanding of like how to teach.

[00:13:26] And, there’s a group that says, uh, the democratization of education, this needs this disruption, and then there’s other ones going Hey, you know, we need to have real teachers teaching. So what are your thoughts on. These kind of two camps, like you need to have a professional teacher who has gone through school that know how to teach.

[00:13:46] And then it’s Hey, Ian knows video. He’s going to teach a class. You know, how do you, where do you fall on that?

Will Cohort Based Courses Bring On a Bunch of Unqualified Teachers?

[00:13:54] Adrian Salisbury: I love it. To be honest, I find it super exciting to think that I dunno my plumber or someone like that, who actually is doing really well at what he does. And he’s constantly having people saying to him how do you do this?

[00:14:07] And that he can actually put a course online and help people. Yeah, I’m not qualified. I’ve never been to university. I wouldn’t be here doing this, but I know I can help people. And I think if that barrier were there that made us go, oh, I shouldn’t be doing this because maybe I’m not qualified enough to do it.

[00:14:25] I think, yeah, there’s a natural ability. I would, I’m always helping and I love kind of jumping in as soon as I, whether it used to be with cameras, I’d see somebody there taking a photo and I’d be like, oh, you shouldn’t be able to get like that. I want to get in there and help them. Um, I think, I don’t know to my mind, I think time would tell really, if you were showing up and you were promising this amazing course on Facebook advertising or something, and actually you didn’t know what you were talking about.

[00:14:55] I don’t think it would be long. The internet say transparent, isn’t it? It wouldn’t be long before people were going as a terrible course. They don’t go on that one. Uh, it’s partly why we cover our sales pages and testimonials as well is we know that we’ve now got that evidence in that backing that I can confidently go look at all these people that have said it’s a fantastic course.

[00:15:17] So I, I wouldn’t want to put barriers there. I think it’s lovely that, I think it just, yeah, opens this up for anyone really. That’s got an interest in doing it.

[00:15:28] Jeff Sieh: Yeah. And, and Sabrina says real people, real experience. And I think that’s really great. One of my favorite YouTubers, and you may not even know him.

[00:15:35] Adrian is Roger Wakefield. You mentioned a plumber. He’s a plumber. Yes. Yes. That’s right. Speaking right now in Dallas. It’s a video marketing world and I love the guy to death and he is genius and he is blown up on YouTube teaching people what he knows and he wouldn’t, he didn’t go to school to be a teacher, but he creates incredible.

[00:15:56] Adrian Salisbury: Yeah. Ultimately, if this is coming from a place of, I want to help and serve people it’s a real shame to think of putting a barrier there, to say, you’re not good enough to be able to do this because you haven’t been taught the right way or, and actually you can get some really good styles coming out of this.

[00:16:13] I’m sure the likes of Roger would teach very different to an academic. You’d been through university and taught, and actually you might come and be really refreshed that this is a different style of teaching. And, and people will grow based on how well they’re doing with it. Weren’t

[00:16:27] Jeff Sieh: they?

[00:16:28] Yeah. And Carrie goes, how could you not love Roger? Yes, that is very true. He is. He is. He is great. So yeah, so, you know, I know you had some other questions too, about cohort courses.

[00:16:39] Ian Anderson Gray: Yeah. I was going to ask him like, wait, why did you choose the cohort? I know you didn’t know it was called cohort.

[00:16:46] Why did you choose that? Why did he choose that model instead of a, an another other kind of model out there? What got you to that conclusion too?

Why Did You Choose a Cohort Course Over Another Kind of Course?

[00:16:54] Adrian Salisbury: I think we’ll just test it and see and I think, as I mentioned earlier we, we, we were expecting this to be an online course originally.

[00:17:05] We got so much feedback from people saying, this is really refreshing, this the way you would work through this together. And I’ve made friends here and I feel like I’ve, I know you, and actually we went there, something in this and we’ve been challenged a few times by people saying, why don’t you just make this online?

[00:17:22] And I can access it today. I don’t want to wait till two minutes time when you open the doors. It’s definitely challenges for it is a temptation just to make it available all the time. But in this one where you’re learning something and just to be able to work along together yeah, we’re just time and again, we’re getting great feedback about our academies and, and, and this is the thing that I think stands out and is different than it is this cohort based The style.

[00:17:52] Yeah.

[00:17:53] Jeff Sieh: So, um, I you know, one of the things I was going to ask about, so how broad, or how wide do you go? Because I know, you’re, you’re talking like the one we’re talking about today is a lot about Ecamm. Do you go into Hey, you can S you can switch the cameras with the stream deck if you hit a hook up.

[00:18:14] Or did you, or do you aim, do you go to you, do you talk about cameras? Like we’re using the candidate and 50, I know Ian uses the same thing. Are you just sticking with the software? Because you could go like it’s forever, on stuff that you could teach,

How Comprehensive Are Cohort Based Courses?

[00:18:29] Adrian Salisbury: no, w we’ve kept it. And because I already teach another course, which is my pro video academy what we do, this is an Ecamm academy, so we, it allows us to get.

[00:18:42] The board is too it really and say, no, we’re teaching you the software V he comes over this isn’t particularly a live streaming course. Although obviously we’re giving tips and things and advice on how to do this. This is really, and this came really out of a conversation with e-com of, I was wanting to create some videos.

[00:19:02] They were wanting some support videos to be able to put on their site. So it actually came out of let’s help. He cam customers to really get to know the product. So it gave me very natural boundaries really, as to where we go with. But we do start from, and it does grow up sequentially Sieh sequentially through the days to start out really out.

[00:19:24] Literally the first video is unboxing it. And we do say, if you’ve already inboxed it, you can skip this one right up to day five, which is stream deck it’s Restream and multi Streaming and all these different things going out to zoom and other ways that you can use it as more pro features.

[00:19:40] So you don’t have to watch all the videos. Some people might skip over the early ones. Some people might skip over the advanced ones, but you’ve got this library there that you could come back to at some point in the future. If maybe you’re not doing zoom now, but yeah. It’s there in the future type thing where you’ve got a library.

[00:19:58] Jeff Sieh: Yeah. So, I mean, you talked about testimonials at the beginning. What have been like your student’s response and based on that response, do you change the next uh, do you tweak like the course? Do you like, oh, that was horrible. I’ll throw that out. You know what I mean? How much do you like change between classes that come in?

How Often Do You Make Adjustments to Your Cohort Course?

[00:20:21] Adrian Salisbury: We, we did an issue. Actually the first time we run this, or the first of these courses we run was actually our YouTube one. And for instance, we, I showed up then on these daily lives thinking well, I need to now walk through and I’m going to show people exactly how to set up their YouTube channel realized it was really hard work to be well, I’m going to where’s that image.

[00:20:44] I just want to drag across. And actually people were saying to me, We’ve already got this in the videos. You don’t need to do this on the Live cup. We just do question and answers and numbers. Yep. That’s a good idea, actually. So I don’t try to so that would be an example of coming from that really, that we now go, and this is as another little term for you, a flipped classroom.

[00:21:06] This is the idea that actually you do the work in your own time. So I say, I send you an email that says there you go. There’s a set of videos for today. You go and do them. And then the time that we spend together is actually like Q and a, and it’s just pulling out few people as examples. And we discuss around that.

[00:21:25] So, yeah, that’s kind how we’re coming at it.

[00:21:30] Jeff Sieh: Very cool. Ian, let’s talk about, so we’ve talked about, what is a cohort course because, I think a lot of us are familiar with it, but we didn’t know that term. And that’s what

[00:21:41] Adrian Salisbury: exactly where I was. Yeah. This sounds like a cool name,

[00:21:45] Jeff Sieh: but it’s, it’s really, when you start digging into it, it is flipping things on its ear when it comes to what’s coming up in all this investment and the pandemic, all the stuff that’s gone on.

[00:21:57] So Ian break down like, I know you had some questions about the evergreen and versus the cohort courses.

Evergreen Courses vs Cohort Courses

[00:22:03] Ian Anderson Gray: It is, it’s really interesting because I’ve created both evergreen courses and co cohort courses. And in some ways like the evergreen course the off the shelf course, you talked about this before, Adrian, that.

[00:22:16] People have asked you to why not make the Live academy, just like videos that people can download. And there are pros and cons, but I, I didn’t, I just, I don’t know if you’ve heard of this phrase um, massive open online courses. Have you heard of that? It’s a new phrase for me and these like traditional institutions, the other thing that built around the belief that students want to learn from accredited teachers, while many cohort-based platforms are forming around more, you could say controversial yet compelling ethos that anyone can become a teacher.

[00:22:54] And it’s interesting. I’ve, we’re looking at some stats here. Apparently India’s ad tech industry is poised to become a $30 billion space in the next 10 years. And, uh, and that was a report released in April this year by a transaction advisory firm, our BSA advisors. So it’s clearly huge.

[00:23:17] And, the we’re looking at between 2.7, 5 billion and $3 billion. So I looked at the difference between evergreen and the cohort. And in some ways it seems a lot easier to do the evergreen. You just create it and you bring it up there and people buy it and that’s it. And it’s, and you can relax, but what are some of the disadvantages of the cohort model versus the evergreen or learning at your own pace?

[00:23:47] But tell us a bit more about that and how, what your experience.

[00:23:50] Adrian Salisbury: Yeah, I I hear you. I think from from the coaches side, it would be a lot easier to put this up and just let people work through it. I, I kind you know, someone just bought my course and I’m sitting there a few days later thinking what about the getting out?

[00:24:10] I hope they liked that, maybe I overthink it and worry about it. And I quite liked that interaction that I get when I know they’re working through with me from, from the student side. Yes. That might be that they need to get going with it and they just want to learn it and they don’t actually want the group.

[00:24:26] They don’t want to show up and do the discussions and things. Just give me the content. Absolutely. And it’s not out the question, actually, we are looking and playing with this even next year. Do we make a version available that you can consume online, but then if you want to pay the extra, you come and do the Live bid or, so w we’re we’re playing around with it, but we definitely know that benefit of coming through and being in Live just from the feedback that we get time.

[00:24:55] And again it they’re seeing other people and that they’re sparking other ideas off of people as well. And it might be the it’s, uh, for instance, we had a lot of churches come through COVID, that we were in our academies and someone over here is I’m struggling with this and somebody else in the groups that would have go that’s what you need to be doing.

[00:25:14] And this is what we do over here. Oh, it looks really good. So that we sit back sometimes and they’re talking and chatting and helping each other. And again it’s a lovely feeling to think we’ve brought all these people together. From the other sides of the world that probably would never have connected otherwise.

[00:25:31] So yeah, there’s, there’s this force and against really, but I, yeah. I wonder if maybe the answer is offering two packages, they’re really that you can say to people go through on your own. But I don’t think you would, I don’t think you seal it in, I’ve bought plenty of online courses myself and I still haven’t gone through them.

[00:25:54] There’s not that accountability. And I’m not thinking, oh, everybody else is on day three. I need to catch up a bit here. I don’t know. Yeah. Maybe I guess different people are wired differently.

[00:26:07] Jeff Sieh: Well it sounds almost like yours is almost like, it’s a cohort based course, but you ha you have the advantages because it lives there forever of that evergreen.

[00:26:17] So you have the best of both.

[00:26:20] Adrian Salisbury: Yes. That’s what we’ve tried to do, really. Yeah. That if someone can’t make it and of course there’s time zones as well. And we’ve been blown away that we’ve had people that are on the Live going it’s 2:00 AM here. Really? I wouldn’t get up at 2:00 AM. So there is that as well, there probably are folk in Australia that are going, oh the times of those lives are middle of the night.

[00:26:43] So this doesn’t work for me as a course.

[00:26:47] Jeff Sieh: So a lot of people have said like Sabrina says, people need community. And you mentioned this more than ever. So many people have live and work alone. And they long for interaction with humans. Yes. That is very true. And our friend, Tim Sloan has, he goes, he cam Live academy with Adrian is amazing.

[00:27:07] And then Carmen says,

[00:27:11] Adrian Salisbury: so Tim was an example of this actually, but telling people to go live into the group. And Tim came in on, I think the second day with the Live, he was upside down and talk about grabbing attention. He’s like, how are you from the ceiling during this live into the group?

[00:27:24] And so Tim will always stick in my mind.

[00:27:27] Jeff Sieh: Got that. That sounds like Tim. Uh, this, as he said, some conversations with people that are interested in community, they have less time and just want to learn. That’s interesting. I think, you I think it’s, it’s where people are at and, I know a lot around here.

[00:27:44] You know, people are really wanting community. One of the things I wanted to talk about is so I have my F I’m friends with Kim Garston. We talk a lot about courses and she has a ton she’s been doing it for years. And she has said, the completion rate is really high for courses on demand.

[00:27:59] So why is it higher for these cohort-based courses? Is it peer pressure? Is it like, Ian, he has ahead of me. I’ve got to, I can’t let him win, but are they, are they more stressful for students? What are your thoughts on that?

Why Is the Completion Rate Higher on a Cohort Based Course?

[00:28:14] Adrian Salisbury: But I think there are definitely some people that are wired like that, even when we’re opening the doors to the thing and I’ve got people going, what time is the email coming out?

[00:28:22] That it’s, they’re like, I’ve got to be the first person to join. I think there is some, I don’t think that it’s not in a negative way that it’s a pressure to keep it. We definitely do have people saying, oh, I’m falling behind a bit, but as I’ve said, we can catch upon that completion rate.

[00:28:41] I think there’s just this feeling of. Maybe it’s more about I don’t want to be left behind, or I don’t want to let people down that, there’s others on here. But I think we definitely see more, I think because it’s, maybe it’s smaller bites as well, that it isn’t like we’re dropping 40 videos on you.

[00:29:00] A complete overview of Ecamm it’s like day one, right? This is the basics we’re getting started. We’re going to understand scenes today, day two. You’re going to go live for the first time to Facebook or YouTube or LinkedIn day three. You’re going to do an interview. So it’s more manageable bite sized chunks.

[00:29:16] So I think, yeah just really works through. Maybe that’s the answer but definitely we see a much higher completion rate coming through this than we would do. As I say, I’ve probably got five online courses that I’ve bought and I’ve maybe watched the first video or two, and I haven’t gone back to them since meaning two, but yeah, I think as well, I’ve paid for this and I know that Adrian’s not going to get his feedback pass next Friday.

[00:29:46] When this fortnight’s gone that’s the value. I want his feedback. I want to be able to bounce this around. So I am going to do the work and get it done. And we deliberately, originally this was a one week course when we, the training lasts over five days. But I didn’t want people to either feel like they’d got to the end and they hadn’t had a chance to finish it, or they got to the end and they’ve got questions.

[00:30:09] So this is why we tacked into the week on where no extra training gets thrown on them, but it’s their chance to go. All right. And I go like, go and have the weekend, enjoy the weekend. And then let’s come back on. Why don’t you set yourself a goal next week? Maybe you didn’t do an interview or you’d like to really get good at that.

[00:30:28] Or you’d like to really dial in your branding and things have a go at it, practice it. We’re here for you. And I’m still there on the daily Q and A’s to stay up here.

[00:30:38] Jeff Sieh: So that sounds like they’re also paying almost they’re getting access to you. And that’s one of the big things too, is you get access instead of buying a course you know, no offense to Amy Porterfield.

[00:30:49] She’s amazing. She’s got great courses, but I don’t get access to her. I get access to her knowledge, but when it’s doing a live in this cohort space thing and they can ask questions live, and I think that’s a big value add. In fact, uh, like Dustin says peer pressure for the win. That’s why he loves CrossFit.

[00:31:05] Yeah. I like to watch CrossFit while I’m eating a big Mac, but go ahead,

[00:31:11] Adrian Salisbury: Jeff. I was just going to say. Personal connection. I mean, certainly it started COVID we will, we will lock in this down at 250 people and we were actually turning people away who were going straight onto a wait list. We found ourselves may last year almost doing back to back academies.

[00:31:31] And the reason I was saying, I don’t want someone to come in here and feel like we’ve got 500 people plus in this group, they now can’t get access to me or that they can’t get hurt on the lives. So yeah we’ve deliberately guarded that and said, we want to keep this relatively small and intimate or as much as you can do to guard that.

[00:31:51] So that would be a good tip really to to, to make sure people aren’t just having a thousand people arrive in a group and then they never are going to get seen or heard. Yeah,

[00:32:01] Jeff Sieh: that’s a great point. And so Carmen says the accountability helps a lot, so yeah and. And Gary’s another one he’s been through.

[00:32:09] Yeah. And curious as I like the mix of cohort courses and recorded. Yeah. So that’s the thing is I love like even some conferences I’ve seen now, it’s they said, you have access to it all Live, but then it’s gone. And I’m like that. I don’t want, I want to be able to have a chance if I have to go up, get up and go to the bathroom, which that’s why I switched cameras all the time is, you know, that I’m able to do that.

[00:32:32] So

[00:32:32] Adrian Salisbury: anyway, this is why I don’t actually teach really on the lives. You know, I don’t, and I’ve, again, I’ve been in other people’s courses where I show up on a zoom call for instance, and I’m actually following along the Live and I’m going well, hang on a minute. Where was that? I just lost. And then it’s I’ve lost the rest of the video.

[00:32:52] I’m trying to keep that and do really keep I’ve got a no agenda really for the lives typically going into it. It’s completely led by people’s Q and a. They’ve already gone away. Some people say, I put you on one and a half times speed because you’re too slow. The people go, I’ve got to watch it three times and I finally understand what I’m supposed to be doing.

[00:33:12] So it gives you that flexibility, or like you say, to pause it and just, having to put the side of you, you got to Ecamm the other side, the K let’s, do you see that? Then it’s carry on. And then you come back with your questions and we cover that on the lives. Very

[00:33:24] Jeff Sieh: cool. And I know you had

[00:33:26] Adrian Salisbury: another question.

[00:33:27] Ian Anderson Gray: Yeah. I think that a cohort courses are like procrastination busters, because we’ve thought we’ve all bought those courses in like on the first video and then given up. But I think we all need that handholding, but like one thing I’m I. Interested in cause I’m, I’m creating some cohort courses at the moment or kind of thinking about my next one.

[00:33:53] And the thing that I’m struggling with is what is the optimum length for cohort courses? Now it’s going to be different for every course, I’m sure. But like, how do you work that out? Because in, in econ Live academy, it was one week and then you extended it to how do you work that out? What’s the optimum length.

What’s the Optimum Length for a Cohort Course?

[00:34:12] Adrian Salisbury: And we, we get this a lot. We as I say, one of my other academies is my Kajabi academy and it’s people that are in there that are trying to create online courses and that we’re getting this, is this, I’m struggling to get this into a week or two weeks. It’s really should take a month or I’ve got other guys that go, this is a year long program for the work that you need to do.

[00:34:32] So it really does depend on what you’re trying to do. I think what you’re trying to achieve with people being realistic of their time as well. I think you, and for me, I’m looking and I go, actually, this splits quite nicely into five days. I think there’s a manageable, there’s, there’s maybe an hours work for someone to go off and do each day.

[00:34:55] We do get some people go, come on. I want to get onto the green screens and I’m going, no, that’s Wednesday, hold fire. There are this going, this is a lot to fit in. So you, you just got to weigh that up really, and you’re never gonna please everybody. But I think one thing I would say is definitely having that buffer at the end.

[00:35:16] So whatever you think, whether it’s three days of training that maybe you’ve got two days to practice afterwards, or maybe you, if you felt like this was actually, you were going to fill a week and what is it that you’re teaching people? What are you sending them off to do? Is there a case for coming back in a months, time for a catch-up?

[00:35:36] So I think it’s different in every one, but. The more kind of interaction and touching points, really with people, definitely builds the connection and I’m begging to come out feeling a lot happier at the end of it. We actually find we’ve got a lot of customers who this was never particularly our intention.

[00:35:57] We have a lot of people who come out of our e-com academy and then go, what else do you, literally out people go, what else do you do? Cause I want to come on more of your trainings and then they’re coming on

[00:36:09] Jeff Sieh: to other ones. Yeah, that’s really good. That means you’re a good teacher. So

[00:36:14] Adrian Salisbury: we’ll hopefully, and you just think that wouldn’t happen if I hadn’t showed up hadn’t really put everything into it.

[00:36:22] One thing actually is a bit of advice on this is not. I’ve never performed or been on stage really, but I guess the same thing happens if you put a lot of energy into these lives and it’s actually, it takes something out of you. And I find that after doing two weeks of daily, sometimes two a day fitting in with other things as well, I can get to the end of this and I’m just drained and it can take me a few days to pick myself back up again, really.

[00:36:50] I mean, I don’t know, in another, you’re, you’re probably used to, you get the same thing when you’ve been on stage or something as well. And I would just put that in as a bit of a warning for people just to make sure you carve out a bit of space for yourself after this, because it can really take some energy.

[00:37:08] Yeah.

[00:37:10] Jeff Sieh: Yeah. It’s a lot of times, like when I switched to Ian, I take a really quick cat nap a little bit, just close your eyes for a little bit. So, so the question I wanted to ask is you know, really popular online is three or five day challenge or go live for a month, those things.

[00:37:29] So what are the differences between cohort, horse, cohort courses and like the challenges, because those are super popular as well. Can you use them together? W what are the difference between the two?

What’s the Difference Between a Cohort Course and a Challenge?

[00:37:42] Adrian Salisbury: What I would argue? I think that a five day challenge is a cohort course. If it’s done well and done you know, you’re potentially doing exactly the same as we’re doing and dripping out some videos jumping on lives.

[00:37:55] I think people tend to put less into it in the sense that maybe on that five day challenge, you’ve got like a 15 minute instruction and it’s not really, It’s a smaller win at the end of it. I think isn’t it. And inevitably someone’s doing it as a promotion, maybe as an alternative to a webinar and you’re expecting an upsell at the end of it.

[00:38:22] Whereas when I do my course, yes, I do have other academies available to people. But it isn’t uh, an obvious right now come and join the full prep pack package. So I think with with my cohort course, an online course, like this, you’re buying it, you know what you’re, you’ve paid your money for it.

[00:38:43] You get your Live training and things as well, and you get to the end of it and you go fantastic. That was excellent. Thank you. There’s no kind of strings attached or I think that’s why we do challenges. Isn’t it? We are actually looking, I’m wondering whether this might be a good. Knowing that the thing about our academies is the community.

[00:39:01] We were, I was talking to Katie the other day, actually, whether there’s a, an idea for next year to almost do a day’s taster of it and say, come and join us for a day and experience what this and then kind promote onto

[00:39:13] Jeff Sieh: it. So that’s what I was thinking. It’d be like a funnel, like you could do a three-day challenge that would lead into if you like this, we’re going to dive deeper.

[00:39:22] Here you go. We did. So Kim Garson, I did like a, we didn’t call it a Pinterest Palooza. And we did a, it was a five day. We were showing them how to make video pins. And it was just a challenge. And when they were done, they asked for a group, they said, can we pay you to keep this going? And I was like, yeah.

[00:39:40] So we scrambled and put that together. I mean, I think those kinds of, you show, you give value and they get something at the end of it, then they’re naturally wanting to maybe go on to the next thing.

[00:39:52] Adrian Salisbury: I think if. Shutting the doors at the end of two weeks and saying, thank you, bye. There would be that same kind of, oh, but we want to keep this open for a bit longer.

[00:40:02] The fact that we’ve got it open for three months they can still carry on the next day if they want to. It’s just that you don’t get me doing daily lives and answering questions and things. So yeah, I do think that, it can absolutely lead on like that. Yeah.

[00:40:19] Jeff Sieh: Yeah. By the way, if you haven’t figured this out, we’re all fans of E cam here and that’s a, they’re a sponsor of the show and you can find out more at Social Media News, Live dot com forward slash Ecamm, but we’ve been teasing it all.

[00:40:30] All day to day, the Adrian’s got this great course that you can get at Ecamm Live academy. And that’s E C C A M M Live academy for you guys listening on the podcast. Go. So go check that out. That starts next week or.

[00:40:45] Adrian Salisbury: Yeah, it

[00:40:46] Jeff Sieh: starts on Monday. Okay. So you got a little bit of time to get in. When does it, when did the door shut?

[00:40:51] Like when do you shut them? Do you shut them on Monday,

[00:40:53] Adrian Salisbury: Sunday night? Really? We we’ve had a few people cause they actually, the first Live is at 5:00 PM in the UK here. Uh, you know, now so it, it, there is charts for people to come in. It just Rachel just mounds up me because it means she’s got to manually add people in and fix the automation doesn’t work anymore.

[00:41:13] We’ve cut off on Sunday, but yeah, we don’t turn people away, but at the same time, we don’t want you to miss out on it. So if someone came partway into the week, we would probably say less come in the next one,

[00:41:26] Jeff Sieh: but this is the last one of the year. So if you’re interested at ease and

[00:41:28] Adrian Salisbury: actually we’re, we’re changing things around next year where we’ve been doing it every quarter.

[00:41:33] This year, we’re only going to be running it twice next year, which is why I say we are wondering, do we need to offer something as an online. In anticipation of it, but we do have a whole load of videos out there on YouTube anyway, and potentially 40% of the academy is already there on YouTube anyway for free.

[00:41:53] So we deliberately do that. It’s there to answer your questions and that’s when really you’re coming back in then to the community itself. I have the chance to ask me and others and see how other people are putting it together. Yeah.

[00:42:07] Jeff Sieh: So make sure, so we’ve got even people in the comments going go sign up right now, six stars.

[00:42:13] So you got a fan club telling people to go in there, so

[00:42:16] Adrian Salisbury: yeah. Can you see me? Can you not hear me typing?

[00:42:21] Jeff Sieh: That’s right. And the COVID so Carrie goes, this is a great point. She goes to the pay challenge. I did recently. What’s valuable, even though we knew they’d be talking about their membership course after there was no pressure and only mentioned at the end.

[00:42:33] So yeah. So even the, just the challenges, even if people aren’t gonna buy, they can get value.

[00:42:38] Adrian Salisbury: And I think doing it, I would certainly come at those challenges rather than trying to skim over the surface of something and have people going well, come on, then I haven’t really learned anything. I would rather go deep on a, that initial.

[00:42:52] Chunk really that people need to go through, learn that bit first and then let it naturally lead onto what you’re teaching afterwards. Yeah. Some great value yet. I’m not knocking five day courses at all. It’s a fantastic way to get started. But yeah, that’s, to me, it’s a difference when you do a cohort or your online course, there is no, or not necessarily an upsell at the end of it.

[00:43:14] You know what you’ve bought, you’ve had your training. Yeah.

Creating Community With Cohort Courses

[00:43:18] Jeff Sieh: So let’s talk about this in this final segment. Community, because that, to me seems like it’s the biggest part of the benefit of, the cohort-based courses, one it’s ending and you are done with it and take a vacation, but it’s very, uh, it’s becoming very attractive for creators.

[00:43:39] Uh, one of the articles that I read said like traditional platforms, like Instagram, TikTok, Twitter, there’s this division that happens between, these activities that are, they want to monetize. And those meant for community building and said, all these creators are given away all this valuable content.

[00:43:54] And then they have to monetize during with like brand partnerships or these low margin merchandise, that. Take away. Like you have to sell a t-shirt at the end of your YouTube video kind of takes away from community building. And um, they’ve they were talking about that. We’ve reached the post content age that, content is no longer scarce in education.

[00:44:15] You go can go to YouTube. I learned how to play the piano. I’m learning how to, carve all this stuff. You have all this free or low cost content and it’s abundant. And they were saying that you don’t have to be an expert teacher, just an expert on something. And so the question I have for you, Adrian, is with so much content that’s free.

[00:44:34] Why will someone pay for a course? Is the community the added value to it? Is that the biggest thing? And that’s why it’s becoming so popular.

[00:44:45] Adrian Salisbury: I it’s not necessarily that, that’s specifically in a cohort based course, you get that connection with the instructor. I think people would, even to an online course, jump from the kind of YouTube videos really.

[00:44:58] And whether it be that it’s just structured in a way and suddenly, yes, I can jump on. And if that’s woodcarving, for instance I maybe can go on and find a video on it. And then I go and find somebody else. And I’ll missing the bits in between or. Actually the beauty of coming through a course and it all just tells me everything I need and it all just walks through there’s value in that, for sure.

[00:45:21] And for some people, I don’t want to waste time going around on YouTube, listen to 10 different opinions. I like this guy. I want to see what he tells me type thing, but yeah, for the cohort based that next step up absolutely. There’s inevitably YouTube videos. And I spend a lot of time on YouTube learning new things, and I want to reach out and ask the guy a question or, you know, and I might put a comment, but.

[00:45:46] It’s rare that you get an answer. If you do get an answer it’s probably a month later it’s not the same as being in a space where I know that instructor, that coach is going to show up in a few hours time. I can actually post in the group or I can ask a question. I know that he’s going to hear me.

[00:46:02] And what I really like. And I think as a, a tip really for using e-com and this kind of thing is as you’re doing here, Jeff, calling people out. Cause it, actually, we get to put people on a platform really. And when, um, Dustin there, for instance, I can see the comment says, Hey, David, you know this to actually call out and go, Hey, Dustin’s, aren’t great to have you on here.

[00:46:27] And you does a lot of good for people. And I think you get a chance to do this. That actually someone goes, oh, wow. The coach over there, he spotted me, hurt me and I was important. And I think we underestimate how powerful this can be just to reach out to people and build this connection and just show them that we’re normal humans.

[00:46:49] Jeff Sieh: Yeah. I agree. I agree.

[00:46:51] Ian Anderson Gray: How do you keep the class moving though? When there are people all learning at different paces you’ve mentioned before Adrian, that some people are like complaining that you’re speaking too slow or too fast, but like sometimes like people will be like, some people will be saying, this is too, this is maybe too easy for me or too difficult.

[00:47:15] Like how do you cope with all of that? It’s really difficult. I’m sure.

How Do You Handle the Class Learning at Different Speeds?

[00:47:19] Adrian Salisbury: I know. I definitely I’ve been told I have a gift for kind of keeping things simple. And I take that as I’m a bit, I’m a simple guy myself, and I can sometimes listen to some of these guys dot rock, for instance, there is techie talk on things and I’m like, yeah, I don’t know what you’re all about now.

[00:47:41] So I know my level if you like. And I think I’m, this is why I think for me it works really well. The same with cameras, I can get totally lost when I listened to some people talking. And I think if that’s how your video comes across, you’re attracting a different audience to me. So I kind know where I’m at and I am at that level of, yeah, an expert competent, but I can talk at a very simple in simple language.

[00:48:09] And I do tend to. When I’m putting this together, I’m thinking, am I imagining that it’s personally sitting alongside me? Actually, when I first start off with a new academy, how am I going to teach this? Where do I go? Well, let’s imagine I’m here with this person. What would I show them like with Ecamm?

[00:48:25] Where would I walk them through? What bits will I say to key things to pull out? This is come before that. And so I put it together that way. And I, yeah, I’m keeping my ears out really. And if I spot that someone on the Live is saying oh, I’m feeling a bit overwhelmed by this. I, then I’ve learned that we don’t get into real techie talk.

[00:48:46] It’s easy to get loaded in and someone’s trying to talk about setting up their stream deck and things like this. And someone’s going, what’s a stream decadent on either one of them. And yeah. That’s the beauty of the Live and just reading that chat really and keeping an eye down there and going, yeah.

[00:49:03] Okay. Keep my eye out. There’s someone there who’s getting a bit lost. We’re getting a bit techie or we’re going, I’ve been a bit too long on one person here. Let’s move away to this one. I think the videos work in, in the sense that you can watch it a couple of times if, and there’s comments on each of those videos as well as well as coming into the group.

[00:49:22] So if I spot that a few people have gone, wow, I got totally lost in that video. I had to watch it three times. Then we go back to that video and go, all right, what do we need to do to change this video up? Yeah, but. We really haven’t, I’ve never had anybody come through. That’s gone either. This was too hard or what my money back or that’s, we’ve had some advanced people that have come through and said, will I actually get anything out of it?

[00:49:50] And they might not have learned new techniques, but they’ve watched other people doing lives and designing things and hearing how they’re using it and gone. Okay. I’ve considered that. That’s a good idea. And even just for that, they’ve said has been worth it. Um, yeah, I think it, how you balance that I don’t know for us, it’s just worked and we’ve kind aimed up that we want to make sure no one gets left behind with it.

[00:50:18] And yeah, there’s some times, I mean that you’ve got a few people are going to come on. I know the basics, but I do just, and this used to be with photography as well though, that I would find someone, with a decent SLR cameras going, I don’t need to know these basics. And actually when you start talking to them, you realize.

[00:50:34] They actually do need those basics or maybe they’ve learned a style or from someone that’s missed out something over here. And I think for all of us, it doesn’t hurt us to go back and just have that quick reminder and a recap and pick things up that we probably assume we know. And we don’t.

[00:50:50] Jeff Sieh: Yeah. It’s interesting.

[00:50:50] So like Kim Garston, I, when we were doing our challenge, we would go in What we’re planning, we’re scrapping that. And we’re having to, we’re like, we need to talk about this because they’re really getting hung up or they are, we didn’t go deep enough before we need to do that. So I think that’s important too.

[00:51:07] In fact it’s really funny because one of my friends who went through that pat mills she says, Sieh, I’ve learned everything. I know about marketing media and social media from online courses and mini courses. And, we were talking about community and, Dustin stout, who I met ages ago at social media marketing world, same with Ian.

[00:51:27] We met at social media marketing world. It’s a community. And Rob, I’ve seen him, Rob says, Hey to everybody popping in. I met him at conferences. And so community is super important. And I think that’s one of the things we’re talking about here, but what happens after to the class after it’s over to that community?

[00:51:44] You said you archive it after three. Do you find that they go and start their own group or what happens? Because I know I would hate that, not being all connected with pat, Dustin. Yeah. Maybe, but other people you know, just getting better, but, but I would, I would miss a community. So do you have people pushing back please don’t please don’t close the group.

What Happens to the Class After the Course Is Over?

[00:52:05] Adrian Salisbury: We do. And it’s really hard to know the best way to do it. And, we could just have one group and every quarter we add more people into that same group. The downside of that would be, we suddenly get today ones Live and all of those people that have been in previously are also on there as well.

[00:52:25] And the new people don’t get a chance to get a look in. So that’s why we’ve gone. No, we’re going to have a different group each time. We’ve had one or two people that have said, oh no, we really want to do this. We also have people that come back through, so what we make available and again, it’s just the way we’ve done this because people have got the training for life.

[00:52:46] They can come back through as an alumni at half price just to come and have the experience again. And we’ve got some guys that have just come time and a game because they go, we just love being around you and the community side of it. So that’s, yeah, a way to do it. I don’t know. I don’t know about you, but I think with these things I want to leave on a high and I don’t want to be slowly numbers disappear in you know, over the coming months and things until I’m left with a handful of faithful people.

[00:53:19] I it’s a bit like being at a conference or an event and you have that feeling of, oh, I don’t want this to end, it’s going to end right. I quite liked to think that we actually leave people. We do leave it on a high, wanting more. Yeah, whether that be coming onto one of our other academies, we’ve always got an open community Facebook group anyway, that people can come and join and be part of.

[00:53:44] So yeah. Gotcha. It’s hard trying to listen and you could go, oh, go on. Let’s just keep this going. Right. Yeah,

[00:53:53] Jeff Sieh: I get it. Yeah. Cause they, they, they want to hang on to each other. So we’ve got a few minutes left and I want to, I’m going to jump ahead in some of these questions because I want to make sure we can cover these last two and give Adrian plenty of time to talk about some other stuff.

[00:54:07] But I want to know, why did Ecamm do this? Isn’t this a big expense, with, I mean, I guess they have to have Ecamm to go through the course, but still, it’s. If you think about the amount of effort involved and the amount of, setting up the courses and all the training, it seems like a small number is moving through this.

[00:54:27] So it’s a big expense to me in where’s the ROI. And I know a lot of people are asking that and a lot of businesses ask that

What’s the ROI on Companies You Partner With for Cohort Courses?

[00:54:34] Adrian Salisbury: for Ecamm this costs come, nothing. This is not an official, it’s not an Ecamm course. It’s mine. So th the, the way this came about I’d actually approached Glen and doing an interview with him, and I’d said I wanted to create some e-com videos for YouTube.

[00:54:53] And the conversation kind of went, Glen said, actually, we’ve been looking for, we’ve been asked for some tutorial videos on our pages. And so we came up with some back and forth, really different ways of doing it. Do I create a course and give it to them? Do I take it and run it?

[00:55:11] So this is completely, my Ecamm Live academies is mine. So it’s, it’s, it’s a win-win it really is. E-com now get training for their teams. Ecamm we’ll promote it. So for me, that’s a huge win Ecamm. We’ll push this out to all of their email lists and say, we get great feedback from this.

[00:55:35] If you really want to get to know e-com you should come over and join Adrian’s course. And then I do all the training if you like for free. That’s awesome. That’s very happy because I get them this flood of people that have come recommended from Ecamm. So I say this in our Kajabi academy all the time, I think the whole working with a brand or someone like this, that actually, you can take this training and this not a burden off of them, this, they want to get on and sorting out the software.

[00:56:05] But if they’ve got someone over here that’s prepared to train people and then you’re able to have enough of a connection with them that they’re sending people to you and it’s recommended. I think it’s a great way to. Yeah. So we asked about how to do that with YouTube yet, but that’s right.

[00:56:21] Jeff Sieh: But that’s a great idea for when you think about brand and train training, something training you want to do is reaching out to, the people who actually create the software or the service or whatever.

[00:56:30] It’s a great idea. Uh, Graham says joining the slate, but we use Ecamm deliver our lives. And along with our Kajabi courses, we couldn’t have done it without taking part in the Ecamm academy. So you got fans coming out of the wazoo here. So, um, but Ian, so Adrian talk real quick. We were right at the end of the time, like where can people find you?

[00:56:50] What to sign up and all your courses and everywhere they can find you online?

Final Thoughts

[00:56:54] Adrian Salisbury: Yeah. The, the, the key one at the minute or the big one at the minute is this Ecamm Live academy that starts on Monday. That’s definitely our flagship. It’s the one we’ve had the. Yeah, the biggest praise from really of people coming through it.

[00:57:09] So that starts Monday, come and join us over there. If you head to that link, there’s a page that will show you all about it. And that’s, it’s full of testimonials as well. Video clips from people saying what they thought to it. And then if you come to Adrian souls,, you will see all of our academies at there.

[00:57:26] There were links to all of our social platforms as well. So that’s the hub, really the signposting. If you head over there, you can go to any of these academies. Awesome.

[00:57:35] Jeff Sieh: And for the people listening on the podcast is Adrian. And the last name is spelled S a L I S B U R Y. Adrian

[00:57:43] So make sure you check out all his courses, Ian Anderson, gray. You do a couple of things online to tell us where people can find out more about you.

[00:57:52] Ian Anderson Gray: So you can. My website is and that’s it. You can listen to my podcast, the confident Live marketing forward slash

[00:58:00] Adrian Salisbury: podcast.

[00:58:02] Jeff Sieh: Yes, and we are also a podcast as well.

[00:58:04] So you can find us on all the podcast players, Google play, apple, Stitcher, all those things. Our next show is October. What is a 22nd at 11:00 AM Eastern time, 10, 10:00 AM central. And you can always find us on Facebook, LinkedIn, YouTube, and Amazon Live. Thank you guys so much for stopping in. Thank you, Rob Graham, Carrie, all of you people asking great questions in the comment.

[00:58:29] I hope that you guys got a lot out of the show. Feel free to add, mention your. After Adrian dropped all this knowledge. It’s just been amazing about cohort courses. Now I’m thinking about having to create another one. Uh, thank you guys.

[00:58:43] Adrian Salisbury: That’s the curse of it. I know

[00:58:45] Jeff Sieh: it is. It’s all these great guests.

[00:58:46] I’m like, oh my gosh. So thank you guys so much for watching. Thank you so much for ETM, for being a sponsor of the show. You can find out more about them at Social Media News, Live dot com forward slash oops. Ecamm like that. And so we love for you guys to go check that out and with that, we’ll see you guys next week.

[00:59:03] Bye everybody.

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