🔔 We’re thrilled to welcome Katie Brinkley back on the show for a dynamic discussion on “Charting the Social Shift: Navigating the Evolving World of Social Media and Web3.”

We’ll explore the evolution of social media as Katie shares her deep knowledge from the onset of Facebook and Instagram to the future realms of Web 3.0 and the Metaverse. Discover the transformative power of Web 3.0, the rising influence of AI in content creation, and key strategies for today’s social media landscape.

Don’t miss Katie’s valuable insights and tips for thriving in today’s digital world! 🚀

Charting the Social Shift: Navigating the Evolving World of Social Media and Web3

Introduction: Understanding the Digital Evolution

In the rapidly changing landscape of digital communication, understanding the transformative journey of social media and the expanding world of Web3 is essential. Katie Brinkley, a seasoned social media strategist, shares her insights and strategies in “Charting the Social Shift,” guiding us through the evolution from traditional platforms to the next frontier of online interaction.

The Genesis of Social Media: From Connection to Revolution

Remember the days of MySpace and early Facebook? These platforms were more than just a space for sharing photos and status updates; they marked the beginning of a digital revolution. Over 18 years, Katie Brinkley has witnessed the evolution of these platforms from simple social networks to sophisticated marketing tools. She observed as social media morphed from simple social networks into sophisticated marketing tools that are now integral to our personal and professional lives. 

Understanding this evolution helps us navigate the future more effectively, highlighting the resurgence of connection and community in today’s digital landscape.

Embracing Modern Social Media: Strategies for Engagement

As social media evolved, its complexity did too. Katie discusses the critical need to adapt strategies to keep pace with the ever-changing algorithms, user behaviors, and platform features. Authenticity and meaningful engagement have replaced mere broadcasting. This section explores Katie’s platform-agnostic strategies, which have led her clients to success at every stage of the sales process. From crafting compelling content to fostering robust communities, Katie discusses how to authentically engage your audience and create lasting connections in the digital world.

The Dawn of Web 3.0 and the Metaverse: A New Era of Interaction

Web 3.0 and the Metaverse represent the next significant phase in digital interaction. Katie provides an introduction to these concepts, explaining their potential to revolutionize how we connect, share, and conduct business online. Explore how blockchain, decentralization, and virtual reality are crafting a more immersive web. Katie offers insights into how businesses and individuals can adapt to these changes, emphasizing the importance of early adoption.

Integrating AI and the Metaverse: Enhancing Social Media Strategies

Artificial Intelligence (AI) and the Metaverse are poised to play significant roles in the future of social media. Katie discusses how AI can assist in content creation, audience targeting, and analyzing social media trends, making strategies more effective and efficient. She also delves into the potential of the Metaverse for creating immersive brand experiences that transcend traditional marketing. Learn about the tools and techniques you can use to incorporate AI and the Metaverse into your social media strategies and how embracing these technologies can lead to innovative and successful outcomes.

Building Digital Communities: The Heart of Social Media

At the core of Katie’s message is the significance of community. Social media is fundamentally about connecting people. We’re witnessing a return to these roots, but with a digital twist. Communities are now global, and connections instantaneous. Uncover strategies for building and nurturing engaged, loyal, and active online communities. Katie offers her best advice for community management and creating content that resonates, fostering spaces where members feel valued and heard.

Final Thoughts: Embracing the Future of Social Media and Web3

As we conclude our journey through “Charting the Social Shift,” Katie Brinkley’s expertise provides a vital lens through which we can view these changes not as daunting, but as opportunities to grow, connect, and innovate. Her emphasis on community, authenticity, and the transformative power of emerging technologies like AI and blockchain gives us a glimpse into a future where digital interactions are more immersive, interactive, and empowering.

Looking forward, the landscape of social media will undoubtedly continue to evolve, but the core principles of human connection and community remain unchanged. By embracing these principles and the new tools at our disposal, we can navigate the social shift with confidence and purpose. Let’s carry forward the lessons of the past and the innovations of the present as we step into the future of social media and Web3, ready to create and participate in a more connected and dynamic online world.



This transcript is automatically generated by Descript.  Any errors or omissions are unintentional.

[00:00:00] Jeff Sieh: Hello, folks.

[00:00:00] Welcome to Social Media News Live. I’m Jeff

[00:00:04] Conor Brown: And I’m Connor Brown, and this is the show that keeps you up to date on what’s happening in the world of social media and more.

[00:00:12] Jeff Sieh: Have you ever found yourself wondering about the dynamic forces shaping today’s social media landscape. Maybe you’re eager to uncover the strategies that make a social media brand not just survive but truly thrive, or you could be seeking ways to harness the exciting potential of web three point o and the metaverse for your own digital footprint. If those thoughts have crossed your mind. Well, today is your day.

[00:00:34] We are excited to have a guest who has navigated these waters with exceptional skill. She is an expert in the art of social media strategy, transforming ideas into impactful, wildly, wildly recognizable online communities. Katie Brinkley will be sharing her valuable journey, her insights, and her best practices for making a mark in the digital world. So sit back, Clear your schedule, clear your mind, and get ready for this week’s episode of social media news live. Katie, so excited to have you back on the show today.

[00:01:04] Katie Brinkley: I love every minute that I get to spend with you, Jeff and Connor, I know I’m new to your world, but you guys are are a lot of fun. And before we we went live here, You definitely made my morning with the the beard, beard hair on the microphone, and

[00:01:21] Jeff Sieh: Bring that up. Yes.

[00:01:23] Katie Brinkley: It it it made me laugh. So anytime I get to spend with you guys is great. So thanks for having me

[00:01:28] Jeff Sieh: Yeah. Connor, you gotta watch what he says times, but, I’m so excited that you’re here.

[00:01:32] I I we’ll get to all the comments because we got your fan club showing up already. But if you guys don’t know who Katie Brinkley is, let me introduce you. Katie has been leveraging social media to grow audiences and income for over eighteen years. Since the time of Myspace, she’s helped her clients build a strategy to attract the right followers and genu and generate consistent inbound leads as little as an hour a week. From building corporate level growth strategies for AT and T and DIRECTV to implementing done for you social media for solopreneurs and local businesses.

[00:02:04] Katie has been at the forefront of the changes and how buyers engage on social media. And utilizing her platform, Agnostic Strategies, Katie’s clients have been able to see bottom line results at every stage of the sales process. She’s got a history of radio journalism mixed with her social aptitude. This allows her to bring a unique insight and leverage her client stories into the forefront of their social strategy. Katie, you also have a book that just came out.

[00:02:29] I stole the title, The Social Shift, but make sure you guys go check that out over at katie brinkley dot com forward slash book. That’s where you can go get it. I was lucky enough to get a advance copy. It is amazing. So make sure you go to katie brinkley dot com forward slash book.

[00:02:45] Look at her holding it up. That is amazing. Look at that. So so I mean, I I love it when my friends do stuff like that. That is so Stinking

[00:02:54] Katie Brinkley: You you know, Jeff, writing a book is not it is a labor of love.

[00:02:59] It is like birthing a child. When I got when I got it in the mail, I started getting all emotional because I was like, I can’t believe it’s finally done. It took me Eighteen months to make to to write this book, and get it published. And luckily, it did take me that long because, you know, Twitter is now x, And AI has made a lot of changes in the way that we show up online. So I was able to incorporate all that into the book, but, Yes.

[00:03:30] Thank you so much for your your testimonial. I think that you are yep.

[00:03:33] Jeff Sieh: website. I saw it.

[00:03:35] Oh, look at there. I’m Look. See? I mean, I’m I’m in print. I live forever now.

[00:03:39] So

[00:03:40] Katie Brinkley: Yes. I’m so appreciative of you.

[00:03:42] Jeff Sieh: very, very cool. Well, thank you for that. Before we jump into it and we got some great comments coming in. I wanna do a shout out to our show sponsor that makes everything possible. You can find out more about the amazing tool, which is Ecamm at social media news live dot com forward slash ecamm.

[00:03:59] That’s what We used to go everywhere and broadcast and change all this cool stuff you see going on. They’re amazing company. And by the way, not only the meetup that we’re doing with them, before Podfest, and they’re actually gonna be sponsoring a track at Podfest. They also have this really cool, if I can bring it up here, season’s streaming giveaway that we’ve got going on right now. You can win a ton of different things, from Ecamm.

[00:04:26] You can actually, They’re they’re doing, like, my course is gonna be one of the things you can get one year of Ecamm Live Pro. And OSBot, it’s this awesome camera that you can have track you and do all this stuff, a SwitchPod, free access to ninety four ways to repurpose live video, one hour fast track with Stephanie Garcia, my course, like I mentioned. And how do you enter, you ask? Well, That is easy. You can just go to this oops.

[00:04:49] Wrong one. This one right here, ecamm dot tv forward slash seasons dash streaming. They’re giving away two of these packages, so make sure you guys go check that out because I think you only have five days left to enter, and there’s multiple ways to enter. Once again, ecamm dot tv forward slash season dash streaming. Go, enter, and win.

[00:05:09] I want that camera, and I can’t even play. So, anyway, that’s, what’s going on right now. Seasons dash streaming is what you wanna check out. And, anyway, Connor. I don’t think they would even let you because you’re on the show.

[00:05:22] I’m so sorry, my friend, but, I know. Look at this face fall. Alright. Let’s get into some of these comments here. We’ve got Gary, as I said.

[00:05:29] And Tray Taycee Atkinson, she cannot oh, she’s coming to Podfest. Taycee, You need to come to our meetup the day before. That will be a lot of fun. I know you’re in Canada, but just come on down a day early. It’s gonna be a lot of fun.

[00:05:42] Think Jim Fuze is gonna be there. He says, good morning, beautiful people and chef. Thank you very much, Jim. He’s, like, he’s cut from the same cloth as Connor right there. Stacy’s saying hi, Katie, and everybody’s talking to each other here in the chat.

[00:05:57] Oh, and Gary says he has an OzBot. I work weekends, and it tracks every move. And I’ve been tracks are moving. I’ve been married to her for twenty two years. That’s funny, Gary.

[00:06:07] Alright. So we won’t get into that. So here we go. And Taycee’s gonna be there, she says. Very, very awesome.

[00:06:13] Alright. Let’s go into this first section because this we’re gonna dive right into Katie’s book, and This is all about what she has been talking about for and tons of research in this book, Katie. So talk about kind of your process, that you took to write this book because, I mean, there’s a lot of studies in there. There’s a lot of cool, like, facts and figures. I mean, stuff that I didn’t even know, and I’ve been in this business for a long time too.

[00:06:40] So talk about how you got it pulled don’t put it all together.

[00:06:43] Katie Brinkley: Well, I wish that AI and ChatCPT was around when I started this book because it would have been a lot easier. but like you said, it it is the The history of social me of of connecting because we’ve always want as humans, we’ve always wanted to find ways to connect with each other, to find different ways to build our community from like, you said, I start with the Telegraph and Morse code and how that we were using these tools to find connection. And social media, that’s what it started for.

[00:07:19] That’s that’s why, you know, we had Myspace was for connecting listeners to bands. And what has happened over the past two decades just of social media has been Incredible.

[00:07:34] Jeff Sieh: Right.

[00:07:35] Katie Brinkley: But it’s it’s going to I think that we have to be aware of how we are showing up online and the way that we are forming connections online because Things are changing quickly. As as we saw in the last year in twenty twenty three, the the introduction of AI, how it’s made such a difference with our our way we could create content. How is that going to change, you know, over the next one to five years?

[00:08:05] And so we have to be really cognizant of of how we’re showing up, how we’re building community, and how we’re connecting because otherwise, we’re gonna lose that that form of connection that I feel we’ve already somewhat lost. I say in the book, the way we’re using social media now is more like A television. It’s like Netflix. we have our own little short form binging that we can watch in our pocket at any time of day, And we’re we’re not using it the way that it was originally intended to be used. And so we have to be more aware and intentional with our time that we’re giving these social media platforms.

[00:08:42] Because if we go into the next iteration of the Internet, the way that we’re using it now, we are going to lose any sort of connection that we that we as humans need.

[00:08:54] Jeff Sieh: That’s That’s kinda scary. Boy, we start out in a kind of a down note, Katie.

[00:08:57] Geez. Well, no. I’m

[00:08:59] Katie Brinkley: wondering,

[00:09:00] Jeff Sieh: get into some of your

[00:09:01] Katie Brinkley: Merry Christmas.

[00:09:02] Jeff Sieh: that’s right.

[00:09:05] Conor Brown: But I you know, that’s one thing that Jeff always talks about that about how It’s kind of evolved from social networking to social media. Right? It’s it is this entertainment sort of thing.

[00:09:15] So so, Katie, as you exploring in your book and just your own personal feelings, how have you seen social media evolve from its original intent to what it is today and and what do we need to really be cautious of in in its current state?

[00:09:30] Katie Brinkley: Yeah.

[00:09:30] And I I mean, like you said, I’m not here to just be a bunch of doom and gloom. I I think that what we need to do is just be more intentional. And, Jeff, you’re so right on. It’s social media. It all these businesses now Joe Pulizzi said it on his, his podcast, this old marketing.

[00:09:48] Now you basically, businesses need to have their own media channels, their own media strategies. And we It has evolved from these from businesses and creators showing up to build community. When you’re building a community, the this another thing we were talking about earlier. But when you’re building a community, you have People that are there to support you and tell their friends about you, their family about you, and be there, you know, be your biggest fans. And we’ve moved away from that.

[00:10:20] Now it’s you know, what what high can I get from likes? How many new followers can I get? I I need to go viral, and that’s that’s not what it was intended for. We we have to go back to That intentional time that we’re spending on social media, we have to be, showing up to build our community. Last week, right before my book came out, my website went down.

[00:10:47] And if it wasn’t for the power of my community that stepped in. I didn’t ask for them to help me, but people reached out and said, I’d love to help you. Let’s go into Zoom and see what we can figure out. I I wouldn’t have been able to get my website back up and get this book launched. And that, to me, it spoke volumes of the way you can build a community when you go in with intention, And you you’re not just trying to publish more, more, more, more.

[00:11:14] When you go in with intention behind your social media, You don’t need to post all the time. You can build a community, and magic can happen.

[00:11:24] Jeff Sieh: Yeah. That I think what you said about community is that’s what I mean and Connor mentioned it that I I think The power is going into that communities and and not being so much of a media, you know, pushing things out all the time, but actually diving in and knowing, like, Gary shows up every week, Jim shows up almost Every week and Tasty’s shows up.

[00:11:44] I mean, all the people who are in the community who actually are here and the value and the relationships that are built from that. And it’s not just to sell stuff. It’s like I mean, you went and said, hey. I got an issue, and then people just kinda poured in and said, listen. I can help with that.

[00:11:59] Let’s get on a Zoom Oh, I think that really is cool, and that’s what I think social media is made for. when you look back and when you’re pulling the stuff for the book together, Did you see, like, certain milestones in the evolution of these platforms like Facebook and, like, Instagram that started moving us away from that, or was it when we you know? Can you go something like, oh, when they took away the chronological feed, that’s when it started? I mean, What is your what are your thoughts on, like, the milestones that caused the state to get to where we are at today?

[00:12:31] Katie Brinkley: Yeah. I think that what we’ve seen with all these platforms I I mean, I wish every Social media platform, you know, owner or, you know, Mark Zuckerberg and Elon. I wish all of them could have the same kind of goals of of Tom from Myspace where they just take their fifty million dollars and and retire and live a happy life and don’t worry about selling all of our data.

[00:12:52] But I think that a lot of it changed when they got rid of the wall. if you remember Facebook, There was no feed. It was a wall where people reached out and then rode on other people’s walls. And it seems so basic now. I mean, honestly, that’s kind of what, threads was when it first came out was, you know, Myspace twenty two thousand nine.

[00:13:17] but I think that once they got rid of the wall, so much changed because then it was just, like, scrolling to see what was next, What was next? What was next? Where the intentionality was now gone, and we were all just in the algorithm. Like you said, the chronological Feed going away was the next thing that I think really changed the way that we’re showing up and how we’re building community and connection. Because Now I can follow you, Jeff.

[00:13:45] I can follow the show, but unless I’ve built my own algorithm By engaging with your content and watching everything and commenting on everything, they might especially during the holidays, Because everyone’s paying for that very valuable spot in your feed, I might not ever even see it. I might not might not know about, you know, your your giveaways or that you’re going to Podfest unless I’ve gone over to your page, done the research, and tried to connect with you. And so I think that This is where we’ve we’ve really lost a lot of the capabilities of building out our own communities because we’re relying on an algorithm. We’re relying on, how what they they think the algorithm thinks that we want to know more about to build our communities. And, You know, then when short form video, when TikTok came out, I think that really turned it into a consumption based, platform.

[00:14:47] It’s it turned into just a good competitor to Netflix.

[00:14:52] Jeff Sieh: Yeah. I I agree. And and the thing is, even, you know, you and I know, like, how this stuff works. Right?

[00:14:59] Like, we know, You know, the algorithm is trained, like, on TikTok or even Instagram Reels to suck us in. Right? But I swear, I still will pull up my daughter said, hey. I sent you something on Instagram, and I’ll go there and it’s a funny reel. And then the next one will come up, and I’ll and then I look up and I’m like, there’s an hour gone.

[00:15:16] I’m like, What did I do that you’ve won again? And so, um, it’s a hard as a marketer, You know, we have to get our message for our clients and for ourselves out in front of people, but it’s a struggle when you’re competing against that kind of stuff. And We are all not funny cat videos. You know? So it’s really it’s a really tough Connor, did you have a question?

[00:15:39] I’m sorry. I I cut you off, I

[00:15:41] Conor Brown: Yeah. I I think, You know, one interesting thing is and I know when you when you started writing this book, Katie, obviously, so much has happened. So Kinda it’s hard to look into a crystal ball because I don’t know of, an industry that has been so quick to change as social media has in in the digital landscape for sure. But how do you see the role of social media for us creators, for us entrepreneurs, and and businesses changing in in the next decade. How are we gonna use it and and go forward with it?

[00:16:16] Katie Brinkley: Well, I still think that Anything that you are doing on online, all digital marketing, social media, blogging, podcasting, live streaming, It is essential for awareness for your business.

[00:16:32] And what we’re doing right now, this is a live stream. Some people will will will watch later or listen later. I mean, that but at the same time, what I just did there where I kinda stumbled over myself and cut myself off. That can’t be replicated by AI. And We’re we’re seeing people create digital clones of themselves or or doing the deep fakes of themselves where all they have to do is have a is submit their license your, you know, their likeness over to HeyGen or, one of those, you know, platforms.

[00:17:09] Now you can have your own digital clone read an AI script, and there you have your videos. And it’s like, gosh. We’re turning into computers, Talking to computers, creating content by computers, and where’s the human in all this? And this is I think that this is where it’s So important with what we’re like I said, what we’re doing right now, this is this is where the community building happens. You have to have a plan in your social media, in your digital marketing, whether it’s a podcast, going live on Facebook, what whatever it is to show up as you, to show up as a human because this is the only way we’re really gonna build out that know, like, and trust factor, and it’s gonna be really boring to be on social media if we’re just reading a whole bunch of AI written content.

[00:18:01] I I definitely think that, you know, Two years ago was when NFTs were extremely popular. Web three was all the rage, and that stuff hasn’t gone away. It just, You know, there was some bad cats out there, so it kinda got moved down a little bit, but the tech giants are still working on this. Like, I have a friend who she puts on her meta oculuses, and every week, they have their team meeting in the metaverse. And, I mean, it’s That’s what I I definitely feel like Zoom stuff is gonna go away.

[00:18:34] We’re gonna have our own little avatars. We’re going to be able like, I love going into my Meta Oculus and seeing my friends playing games and stuff, and we can play games. It’s so cool. So I definitely feel like that’s going to be a huge part of how we are Showing up, is in this this metaverse and but I I think that we need to be more really intentional with how we are creating our human content until, you know, the next iteration of the Internet comes out because we are our biggest asset As a business owner, the us right here. We are our biggest asset, and we are whether gonna be able to move the needle for growth in this world of AI as it’s really taking over the entire digital sphere.

[00:19:25] Conor Brown: Yeah.

[00:19:25] Jeff Sieh: So one of the things I think what has the potential to change a lot of this is when Apple comes out with their new headset. Now I know it’s Thirty five hundred dollars. That’s a lot of money. It’s not gonna hit the the early adopt I mean, the early adopters will buy it, but that may be the step where it starts to become more, you know, useful.

[00:19:44] I’m I’m excited to get one because I am I’m a nerd, and I love that kind of stuff, and I love my Oculus too. and and maybe this is one of the steps to get us to to what you’re saying. The other point I want to bring on, because you’re a podcaster. You do live video. I think because I think of this AI and what you mentioned before, people, is it is it really them speaking?

[00:20:04] Is it, you know, whatever it is, doing live video and doing a podcast, I think, is one of the ways to future proof your content because it’s live. It’s real. I can bring up Tayce’s comment. I can bring up Gary. I can have this interaction.

[00:20:20] I know Jim was a a, is is a, marine, I think gosh. What was it? I can’t remember what his rank was. But anyway yeah. So, I mean, I know all this stuff, but AI can’t figure this out, you know, right away.

[00:20:34] And so I just think we’re A way to stay safe is doing live video and podcasting just because of this interaction that you get. So I wanted to talk about, really quick, before we move on to the next section, is how, like user interaction and content creation has evolved and where you see it going with AI. Because I use AI every day now. I do. It’s amazing.

[00:20:54] It helps me do stuff that I did not like to do before and helps me to does it I can do it quicker. So How has, like, the interaction and community building through the lens of your book kind of changed with AI?

[00:21:08] Katie Brinkley: Yeah. I think that, you know, when when I first started writing the book, it was AI was not prominent at all. In fact, I had somebody, Deidre, the CEO of CapShow, came up to me, and she’s like, I have this great new tool.

[00:21:22] I’d love for I’d love for you to try it. You know? She’s from Australia. And I was like, that’s okay. I don’t need AI for my podcast.

[00:21:30] And now I mean, who looks silly when she was like, hey. I’d love for you to be a beta tester. And I was like, no. I’m good. I don’t need AI.

[00:21:39] I don’t need robots. But but this is the thing. I I think that with AI, ChatGPT, CapShow, you know, Claude, all of these different AI tools that are out there now, You have to be using them in some regard because if you’re not, you’re gonna fall behind. And and all of these tools are there to support you, not to replace you. So use them as that support tool so that you can brainstorm different content ideas.

[00:22:07] you know, I’ve been using it to help draft my outlines for my podcast. I I used it as before I sent it this off to the publisher, for the for the first round of copyright approval or, yeah, to for the copywriter to go through and edit it, I was like, I just let me just make sure that it’s it’s the best it can be, and I asked it to act as an expert copywriter and to proofread my book can give me some feedback before I sent it off to a human. So, I mean, use these tools to help you, not to replace you. And, like I said, if you’re using it to replace you, yes, we can use it to write social media captions. Yes.

[00:22:47] You can use it to write out scripts and even use your voice and your likeness and everything else, but you can’t have it replace you. You have to be cognizant of how you’re how you’re showing up online. and I think that as AI continues to Take, you know, more and more precedence in our our day to day lives. We have to Know how to like I said, use it as that tool to support us, not to replace us.

[00:23:15] Jeff Sieh: Right. Totally agree. And there’s some cool tool I mean, I just did a, thing for Agorapulse that you can actually, I think, go back and watch, but it was on how to use it to create images that you use, and now video and some really cool stuff that you’re not able to do before.

[00:23:31] Katie Brinkley: It’s happening so fast.

[00:23:33] It’s happening So fast. I mean, there’s one sec like, you we we’ve talked about this when you’re on my podcast, Jeff. You know, you have your Descript course, which is amazing. And you’re like, gosh. I’m constantly having to update it because there’s there’s just new tools coming out.

[00:23:51] There’s new, like, features, and I I keep releasing. It’s like, oh, but now I have to create another module. And so the and so, I mean, like, that it it is moving so fast, and you have to be willing to accept this these computers in your day to day life. But Don’t use these to replace your community, and don’t use it to just be like, okay. I’m done with it now.

[00:24:14] Check the box. you know, oh, I can use AI to respond to comments now. Check that box. Use it, you know, to to help you brainstorm Because then if you’re like, okay. What is my ideal client asking?

[00:24:26] What is my target? So I’ve built out different customer personas. You know? So I know who my customer persona on LinkedIn is. It’s very different than my persona on Instagram.

[00:24:35] If I still wanna talk about the book being out, What is a different way that I can show up between these two platforms? You know? Because Eric is my platform you know, ideal client on LinkedIn and then Sarah is my deal client on Instagram. Help me write rewrite this for Eric. Help me think of a different talking point for Sarah.

[00:24:55] And and that’s the way that you can show up so that you’re building the content for your ideal clients. Because when you when you know who you’re talking to, it’s going to make a world of difference for building out your community because it’s not just copy and pasted. It’s not just a whole bunch of attention entrepreneurs, megaphone emoji. You know? It’s It it it’s it’s actually you putting in the time to to get to know your your audience on each platform.

[00:25:21] Jeff Sieh: That’s a great point. One of the things too that I found really helpful with some of these tools is, like, I can tell Descript now to go get me time codes. Instead of me having to go find mainly the time codes and break it down, It’s still my content. It’s not really doing anything other than sorting stuff and giving it me the time codes that I need, which is super helpful when I’m writing my show notes. Now even, TubeBuddy and Descript is doing as well.

[00:25:44] You can actually say, hey. Out of this long piece of content, these are the the clips that would do really well for YouTube shorts, which is another huge helpful thing where you’re repurposing stuff using AI. You’re not creating it’s not making a robot Jeff doing it. It’s telling me the best parts of that content to cut out and put out somewhere else. So that stuff, oh my gosh, that is such a time saver and is super helpful.

[00:26:06] So very, very cool. We should we’re gonna do a show all about this. So, Yeah. So Gary says, I discovered a lot of cool script functions. Thanks to you, Jeff.

[00:26:16] Well, thank you, Gary. You know what? You just earned a free spot in my course, my friend. So I’m gonna send me your email. I’ll drop you in there for free, because you’re just an awesome guy.

[00:26:24] thanks, Gary. And by the way, you can find that out at, jeff c dot com forward slash script one zero one. Shameless plug. Shameless

[00:26:31] Katie Brinkley: used I I’m I signed up for it. I mean, it’s

[00:26:34] Jeff Sieh: Yeah. So it’s it’s it’s fun. I enjoy it. It’s it is changing all the time. Alright.

[00:26:38] Let’s let’s move on because we got a ton of stuff to cover. we wanna talk about Web three point o in in the metaverse. So, Connor, I know you had a question about

[00:26:45] Conor Brown: Yeah. You know, we’ve been throwing around a lot of of buzzwords.

[00:26:48] Right? NFTs, tease AI, chat GPT, metaverse, Oculus riffs, right, headsets, all sorts of things. Katie, in the most Basic terms for those unfamiliar, the uninitiated, how would you explain Web three point o and The metaverse in super simple terms.

[00:27:09] Katie Brinkley: Yeah. So we definitely were seeing a lot of people talking about Web three during the entire NFT phase.

[00:27:19] So so right now, Where we are with the Internet the the Internet originally, web one point o was Email, like email and websites, where we had to go to a website and then we’d look at it and then we’d pick up the phone and call. That was web one. Web two is where we are right now. Social media, Amazon, Google. we can talk back and forth to each other, but It’s it’s centralized.

[00:27:51] So, you know, this is where we’re giving our data to Google right right now on YouTube. We’re giving our data to Mark Zuckerberg and and to Elon. and Web three is going to be that decentralization. So it’s based on blockchain technology, which incorporates concepts like decentralization, token based economics. So like I said before, NFTs are those token based, you know, um, digital assets.

[00:28:29] So, essentially, If I wanted to sell so I’m a season ticket holder for the avalanche. And if I wanted to sell my season ticket a season ticket, I could sell it. Like, I pay they’re they’re expensive. I pay a hundred and ten dollars a ticket. so two twenty a game.

[00:28:48] If I want to sell them for two thousand a game, I get to keep that extra seventeen hundred and eighty dollars. But if it was an NFT, it would be on the blockchain, And they could put put out what their royalties are. So the Colorado Avalanche could say, okay. Can sell it for whatever you want, but we still get fifteen percent of that at every time it sells. So I could sell it for two thousand dollars, and they’ll get fifteen percent of that.

[00:29:15] they I then that person could sell for ten thousand dollars, and they’ll get fifteen percent of that. So it allows the person who originally created the content to still have that digital piece of ownership. That’s why so many artists and photographers were so excited about NFTs because I can buy, you know, a book or whatever, and let’s say yeah. Here. I could you could buy this book, Jeff, and you’re like, this was great.

[00:29:39] I’m done with it. I’d like to sell it to you now, Connor, but I’m gonna sell it for forty dollars instead of twenty like I paid. I could still get a portion of that. So it allows the creators to still receive a a portion, and and that’s what that web three is doing is allowing people to own their their assets, and it’s going to allow people to have more of a interconnected, experience with one another without having tech giants like Mark Zuckerberg, Elon you know, Google, you know, Jeff Bezos, all of them having getting a piece of our our pie by us selling our data. So does that is that

[00:30:25] Jeff Sieh: Yeah. So so that’s one of the funny things just because people are like, oh, you know, Google’s charging for me for my Gmail now. And I’m like, They weren’t giving it to you just out of the goodness of their heart. Like, if if you don’t if you’re not paying for something, you are the product.

[00:30:39] Right? Like, you’re you’re the product for that. So The question I have with this, well, how how is this web three point o, was gonna work on, like, social media and communities? Like, we’ve kind of been like, Oh, this is bad. Let’s talk about some of the the pluses of this.

[00:30:55] One, why will companies, like, invest in this if so you don’t get a cut of our data. And two, like, how will this, like, help comp I mean, help communities really blossom, maybe?

[00:31:07] Katie Brinkley: Yeah. Well, I think that the decentralization And we’re get we do I’d go into all this in the book because right now, it’s it probably sounds like I’m speaking, you know, Chinese to you. It it’s it’s it’s very it’s very different way of thinking. But the decentralization is the thing to be excited about. So in a Web three social media world, data and content management would be decentralized.

[00:31:32] That means that no single entity would have complete control over the alg over the platform. We have our own algorithms. Like so the users would have greater control over their ownership, of their data, their greater control over what they see, and the content that they create. Again, we’re creating this content right now, Jeff. And, I mean, you have sponsors for the show, but, again, YouTube is YouTube paying you right now?

[00:32:02] I mean, I don’t know. I’m not but it’s it’s you know? And so this is where, again, like, we would have a greater control over what we’re releasing and what we’re creating. And then also the decentralized social media platform would allow people to see the content that they want to see and to build out the communities that they want. So a lot of, Again, we’re getting kind of into really high level

[00:32:29] Jeff Sieh: Right.

[00:32:29] Katie Brinkley: here, but if you have the communities are gonna be able to be created, are called DAOs.

[00:32:35] And with these DAOs, again, you could you could have the decision. It’s like having your own board of directors for a project that you’re interested in. So if we’re familiar with crowdfunding or, you know, if

[00:32:47] Jeff Sieh: Yeah.

[00:32:48] Like Kickstarter or something.

[00:32:49] Katie Brinkley: Yeah. Kickstarter. So anyone that wants to be in that Kickstarter, it would be like a DAO in this decentralized community, And everyone that contributes to it is like the board of directors.

[00:33:00] Everyone has a say in how the company moves forward. And, again, it’s it’s Allowing people to have their voice heard in this web three world. And I think that as businesses, Why should we be paying attention to this? Well, how is your business going to stand out in this world where people are like, I’m not gonna rely on an algorithm. I’m not gonna rely on, you know, just being shown whatever you think.

[00:33:27] I I you have to actually have people that want to follow you, that want to be in your community, and that want to support you and see what you’re doing. So that’s why I feel that the intentionality of what we’re doing in web two point o right now has to be the priority number one. Because as the new phase of the Internet comes out where people do have a choice in how they show up and how they’re deciding to consume content, They have to choose you. They have to choose to wanna be a part of your community. And if you’re just showing up to create whatever and just a whole bunch of generic, you know, happy holiday graphics whatever, no one’s gonna care.

[00:34:08] You know? Posting just a post is it’s who cares? This is where if you start building like, okay. This is the intentionality of my podcast. This is the intentionality of the way that we’re showing up on social media.

[00:34:20] This is our strategy. You are going to be set for the next round of the Internet.

[00:34:26] Jeff Sieh: Gotcha.

[00:34:27] Gotcha. I got a lot to think about. I’m pondering so much.

[00:34:32] Conor Brown: let’s talk, you know, pivot into kind of the metaverse itself, right?

[00:34:37] This Sort of alternate reality. Right? I think when people hear that word, they think of two things. They think of this kinda like dystopia sort of thing, like, almost like a Ready Player One kinda scenario. We’re all in our our headsets.

[00:34:54] We’re all in there. We’re not in the real world. Or they think about that you know that video with, Mark Zuckerberg when he’s talking about, and Gale King, and they’re, like, just sitting in a boardroom, And it’s like the most awkward thing ever. He’s like, well, this is it. This is what this is what you do.

[00:35:10] You’re like, what is going on? This is so awkward. I love that video. But I think that that’s how people see those two things. It’s either like, what’s it for or it’s going to ruin everything.

[00:35:22] The truth always somewhere in the middle for the most part. But when we talk about intentionality with with social media and and things like that, Katie, how do you see, you know, basic social media functions being done either with the help of the metaverse or just in the metaverse in general?

[00:35:41] Katie Brinkley: Yeah.

[00:35:41] Like you said, it’s super weird and awkward seeing, seeing that video. But, Jeff, I’m sure you probably can attest this too

[00:35:50] Jeff Sieh: Being awkward? Yes.

[00:35:51] All the time.

[00:35:52] Katie Brinkley: it is so cool. When you’re there, like, being a third person, you know, watching it, it’s kind of like, meh, this is weird and awkward. But when you’re in it, it’s like, man, this is so real. Like so I have a, a Star Wars game where I get to Darth Vader trains me.

[00:36:10] Jeff Sieh: yeah. I played it. It’s fun. Vader, like, immortal, isn’t it?

[00:36:14] Isn’t that

[00:36:14] Katie Brinkley: Yes. Yeah. Yeah. And, like, you get to, like, you know, fly the plane and stuff, and I’m sure I look ridiculous. Luckily, my husband has never said anything like, oh god.

[00:36:24] There she is. He’s on I mean, like, I’ll hit the ceiling with my hands and stuff. But you feel like you’re there, and, like, You’ll be walking up to look over the edge, and it feel I’m still in my living room, but the metaverse, These these three d games, these immersive experiences I guess the best way to put it is if the guys that control So much of the Internet and the way that we are connecting and showing up and building community and giving our time, you know, I saw a report earlier that Twenty five percent of teens, ages thirteen to seventeen, spend Eight hours a day or more on social media. That’s a lot.

[00:37:09] Jeff Sieh: Yeah.

[00:37:10] Katie Brinkley: every day.

[00:37:11] And if they’re spending that much time just scrolling, imagine what it’s like with week they can actually get together with their friends, and they can go play games, and they can do this, and they can go watch movies. The the guys with all the money, they’re investing within it. They’re trying to navigate new ways of Building community and learning all this, I feel like the guys with all the money are are spending time and efforts on it. We need to pay attention.

[00:37:38] Conor Brown: Yeah.

[00:37:39] Jeff Sieh: So you you talked about I mean, you it’s hard to explain three d until you’ve tried it on, until you put those glasses on and to what you said and looked over the edge of something. I remember the first time I was able to put on, the the Oculus and walk around my old hometown.

[00:37:56] Like, I just use Google. They had a Google street thing. And I walked down the road that I used to walk to when I walked to school. And it all it was I teared up a little bit. I’m not I mean, because felt, and it was, like, in the fall in the trees, and I’m like, it was amazing.

[00:38:09] So when people experience those kind of things, or even strapping in and, like, I can fly x wing in the x wing fighter game. I mean, oh my gosh. It’s if you’re a Star Wars guy, oh my gosh. It’s amazing. So, I mean, You have to experience those.

[00:38:22] And I think as it slowly and that’s why I talked about Apple before with their new headset, Vision Pro, I think is what it’s called or something like that. Anyway, When people start like, hey. Try this on, that’s when it’s gonna be like until you experience it, you really you can’t talk about it. Nobody will Believe you until you strap that thing on and and start, you know, experiencing that virtual world. So a couple I I wanna Kinda switch a little bit because I know Gary has a great point.

[00:38:50] He goes, I’m, nonplussed about Web three. And I get that, Gary. Yeah. A lot of people are. You know, the whole bit A lot of times, NFTs get lumped into Bitcoin, and that kinda has a negative connotation.

[00:39:02] The stuff for artists and being able to own something digitally and then resell it and the value go to you, like Katie was saying. That was, that’s pretty cool. But people have tried this stuff. Like, Adam Curry, We’re both podcasters. He’s like the podfather is what they call him.

[00:39:17] He’s like the original podcaster. He’s experimenting with NFTs for his podcast to to listen and do subscriptions with and, you know, depending on who you ask, it’s working or it’s not working. So what are some challenges and even opportunities for marketers in this in this landscape. Like, what should we kinda go, like, oh, let’s wait and see, and then what should we go, like, you know, I’m seeing these rich folks Throw some money down. Maybe I should, you know, start, you know, hosting something in the metaverse.

[00:39:46] I don’t know. What are you what are your thoughts on the challenges and opportunities for marketers?

[00:39:51] Katie Brinkley: I think that for right now, you should absolutely spend the time learning about this new technology. I’m not saying to go out and take a second mortgage on your house to buy a bunch of, you know, digital tokens. However, Now is the time to learn. Now is your time to become an early adopter so that you can understand what the evolutions are going to be so that you’re ready for these changes when they come out so that you again, with AI, We saw how fast that moved through twenty twenty three. We went from just simple prompts to now Building out artwork and, you know, creating digital clones, we saw how fast that happened in just a year.

[00:40:37] And every time we put something into ChatJPT, it’s learning. So I think that we’re giving an given an opportunity right now to to learn and to be an early adopter. Don’t worry about going out and creating your own metaverse. But I do think if you have the opportunity to try on some goggles, it’s, you know, an Oculus, try it. Learn how it’s being used because you could be like my friend where she’s like, yeah.

[00:41:05] My I I’m a news I got a CMO position, and I had no idea. Every Wednesday, we meet in the metaverse for our team call. You know, I’ve never used these before, and she’s trying to figure so, I mean, learn these technologies because it’s it’s going to be happening more and more Because, again, the the guys with all the money in tech are investing in this space, and they’re trying to move us along through this journey.

[00:41:29] Jeff Sieh: Mhmm.

[00:41:30] Katie Brinkley: We saw this with with Facebook groups. I mean, they spent how much how many millions of dollars on ads during the Super Bowl to introduce us to Facebook Groups, and we’re all like, oh, that seems silly.

[00:41:41] Why would I wanna hang out with a bunch of strangers on the Internet on Facebook? How many people I mean, there’s millions of groups now. I’m in a ton of them. So think about all the different groups that you’re a part of. And when it first came out, it seemed weird.

[00:41:56] But if you’re one of those early adopters that made a a group and now you have, you know, over a hundred thousand people in it, you have a very lucrative opportunity.

[00:42:06] Jeff Sieh: Yeah. So Gary Gary goes, I just can’t picture myself hanging out with a pair of goggles. So listen, Gary. I know you’re a, musician, and, like, There’s a thing now that I’ve done with my Oculus using the augmented reality is I can sit down in front of my piano, and I’m always trying to become a better piano player, and it actually maps my keyboard.

[00:42:26] And, actually, you know how you see those those streaming videos on YouTube, whether you see the the lights come down and they’re playing. It’s you can learn how to play with just the same way by looking at your keyboard. It’s, like, all mapped out with augmented reality, and you can learn how to play songs that way. It is amazing. So stuff like that, Until you can experience it, like I said, it’s just really, really hard to, you know, verbalize and and explain the emotion and the cool stuff you can do.

[00:42:53] Do you guys think that Because of AI, you we were able to, like as soon as AI came out, we were able to all go there, type in a prompt, and see the stuff Amazingly happened, like, spit out, like, a a a wrap for Connor and his, his small little apartment and microphone. Like, he could do that, like, right now. So we saw it instantaneously, and I think that’s why AI took off. The metaverse, I feel, is kind of like I said, you have to experience it. You know?

[00:43:19] I mean, Uh, we I we have some lawyer friends I know you know as well that they do all their he’s a metaverse lawyer. He, like, meets with clients in the

[00:43:28] Katie Brinkley: Yeah.

[00:43:29] Jeff Sieh: and That kind of stuff is cool. So I think it’s coming. It’s just they gotta not look like a you can’t look like a nerd walking around and, you know, anyway.

[00:43:38] Katie Brinkley: have a I have a, at my old office, there was an architect that was the off the office next to me, and he would take all of his clients through their building in the metaverse.

[00:43:52] Jeff Sieh: Oh, yeah.

[00:43:53] Katie Brinkley: So, I mean, it’s there’s more to it than just, like, getting together on Zoom Calls. There there’s a lot of opportunities

[00:44:00] Jeff Sieh: the time. Yeah.

[00:44:01] Katie Brinkley: Yeah.

[00:44:02] Jeff Sieh: Yeah.

[00:44:03] I think it’s I I I there’s so much stuff, and I I hope everybody go to your Best Buy and just, you know, wipe it down first because and, you know, and put them on and and and take it out. So, this next section, I wanna jump make sure we have plenty of time to talk about because you have a lot of these mentioned in your book. oh, really quick. Gary did have a great point, and I’m part of this group. Mark Schafer does have a thriving community, that collaborated on a book, and he also is big on the metaverse.

[00:44:29] I’ve gone to, speaking events inside wearing my Oculus that Mark Schafer’s done. You’ve got a great Discord community as well. So yeah.

[00:44:38] Katie Brinkley: And Discord is a social is a social platform that’s in the decentralized world. So, I mean

[00:44:45] Jeff Sieh: Yeah.

[00:44:45] That’s one example. So so but back to your you do a lot of these strategies in your book, and I wanna have plenty of time to talk about that. So, What are what are some key strategies for leveraging social media for business success today? So let’s talk about today, what’s working. You mentioned community, and I have a feeling you’re gonna talk about that.

[00:45:05] But what would you when you come on have a new client come on and say, listen. I have this flower shop. I need to I know I need to be on social media. What do I do? What do you tell them?

[00:45:16] Katie Brinkley: I think that the biggest thing for social media right now with where we are in this web two world, which I feel like we’ll be in for a while, is intention. And when you go in with intention, That’s how you build your community. And I feel like we’re we’ve been hearing more and more and more. You well, you’re not seeing because you’re not posting enough. You’re not on TikTok.

[00:45:39] You’re not posting this. You’re not doing that. It’s your fault. But really, When you know who you’re creating content for and you’re going in with intention, You don’t need to be on social media all the time. That’s that’s where, you know, you said in my introduction, teaching people how to be online with in just one hour a week.

[00:46:00] This is where if you’re creating the content specifically for your ideal client and customer, you’re answering the questions that they have, But they didn’t even know that they had yet. what’s going to build out your community. And Everyone has different social media platforms, and and one of the first things that I do when I do onboard a new client is we get off of a lot of them. Most of my clients I have on two platforms, and that’s it. And a lot of them are like, wait.

[00:46:30] I’ve been talking to another social media agency, See, and they said that they’ll post every day on all the platforms. And I’m like, okay. That’s fine, but that’s just kind of a splatter approach. You know, you have to consider there’s different ways to post on every platform. On LinkedIn, there’s LinkedIn articles.

[00:46:46] There’s LinkedIn newsletters. There’s LinkedIn live. There’s LinkedIn audio events. There’s, You know, carousel posts. There’s polls.

[00:46:53] There’s single images. I mean, there’s a ton of ways to create content on that one Platform. And if you’re just creating just to create and hoping that your your people will reach out and say, okay. Yeah. Sign me up.

[00:47:09] Get here’s my money. Then you’re dreaming. I mean, it’s it’s the same strategy of, like, hoping that your video will go viral and that That’s gonna take your business to the next level. It’s it’s going viral is not a business strategy. So when you go in with intention, and that’s that’s what I would like everybody to do in twenty twenty four is have the word intention be your word.

[00:47:32] Because when that that’s the goal for your social media is The intentionality behind it, is this a question that your audience is even asking? What is the goal for this post? Do I want awareness? Do I want engagement? Do I want people to share it?

[00:47:46] Do I want thought leadership? If you know what the goal is of the post and you’re intentional with the messaging, You don’t need to post so much. You can show up just a few times a week because every time you post, your ideal clients, your community is there to support you. They’re Here she is. Here she is.

[00:48:05] She always has such great advice. Oh, she always makes those weird faces in her videos. What’s she gonna do now? You know? You’re you’re building out you’re building out your community.

[00:48:13] And so I think that, in the book, I I I get into different strategies that you can use for each platform to show up with intention, and that’s gonna be, I think, the That’s gonna be your your secret sauce for building out your business, using social media as that Number one, free marketing tool. as you continue growing your business and you’re not gonna have to just turn into a content creator that’s posting all the time. I have a social media agency, but I don’t wanna be on social media every day. I wanna focus on I wanna focus on growing a business.

[00:48:52] Jeff Sieh: Well, you talk about an hour a day, like, so this this pod

[00:48:55] Katie Brinkley: No.

[00:48:56] Wait.

[00:48:56] Jeff Sieh: hour a week. So this show is a a a podcast, right, and a and a live show. I get most all my content that goes across all my channels from this one show. It’s just it’s kind of a thing.

[00:49:05] So it can be done. And this book that Katie has has a ton of great ideas and options in this. And and and Kira agrees with you. She says, you are so right. It’s not build it and they will come.

[00:49:16] It’s provide value and they will engage. Oh, that should be on a t shirt, Kira, that’s

[00:49:20] Katie Brinkley: That should yeah. Kira, make a t shirt and say that on there.

[00:49:24] That’s a that’s a

[00:49:25] Jeff Sieh: She’s a great social media person and and and video editor as well, so she’s Kira, for stopping by. Connor, you had a question as we kinda start wrapping up.

[00:49:33] Conor Brown: You know, we we talked about one thing about how it’s almost important to become a kinda a media company, or you need a media company wing for your marketing when it comes to social media, and you do it effectively, you don’t have to be posting all the time like you were saying, Kitty. But That can still be daunting to people who are already, you know, so, don’t know where to start with just regular social media posting or engagement or whatever it is.

[00:50:01] When it comes to that balance between actually creating content and engaging with your community on platforms like Facebook and Instagram today. How do people, businesses, find that balance creating stuff and just engaging with their community.

[00:50:19] Katie Brinkley: That’s a great question, Conra. And I think that with When you’re deciding what social media platforms you need to be on, look at, one, what platforms What platforms do you enjoy consuming content on? Because if you’re me? I’m not on TikTok. I I short form video is one, it’s hard for me.

[00:50:42] As you can tell, I’m a little long winded, But short form video is hard for me. But two, when I’m watching it, I typically have two little girls that are like, what are you doing? What are you watching? What’s up? What is that?

[00:50:54] What’s that noise? Can I see it? And so I’m like, ugh, turning that off. But give me a good old Fashion carousel post on Instagram. I don’t care if it’s three days old.

[00:51:05] I’m all in. So, I mean, all these platforms have different ways of creating content and showing up. How do you enjoy consuming the content? How do you enjoy creating it? And if you say it, like like I said, I’m I’m not gonna do a short form video because I just The like TikTok because you need to have a lot of it.

[00:51:23] You need to be on it all the time. So I know I’m it’s not it’s not the right platform for me. So know which platforms your ideal client is on and which ones you enjoy consuming because you do need to be on these platforms. You can’t just Create it and expect magic to happen. The magic guys, secret, the magic happens when you engage.

[00:51:44] The all of it happens in the outbound engagement. So I spend, you know, most of the time in the carpool lane. That’s when I spend my time engaging on these platforms or, like, right before bed. I’ll just spend ten minutes going through and engaging on my ideal client’s posts. I comment, I know the hashtags that they’re using, and I’ll find them and I will just go and be like, oh my gosh.

[00:52:05] This is such a great idea. Thanks for sharing. Now they come over to my page, see the valuable content that I’ve shared. You’re like, oh, I wanna follow her, and I’m building out my community with the right people.

[00:52:18] Jeff Sieh: That is some great strategies. And by the way, do not Forget to go and get Katie’s book, at her website. And I got one more final question about that, but I wanted, before we we go away, do not forget about the cool thing that Ecamm’s doing.

[00:52:33] They also sponsor the show, social media news live dot com forward slash ecamm. But they’ve got this amazing giveaway going on right now. Five more days. There’s all sorts of prize packages. they’re I think they’re giving away two of the packages, and you can sign up by going to ecamm dot t v forward slash seasons dash streaming.

[00:52:52] Five days left. There are multiple ways to enter. You’ll get my course. You’ll get I mean, if you win, you get a, the OzBot. So many things.

[00:53:00] Go check out the prize package at ecamm dot t v forward slash seasons dash streaming. And, Katie, for this last question, when we’re talking about your book and let me pull up your book there. So if you guys aren’t if you’re just listening to the podcast, it’s Brinkley, and that’s b r I n k l e y. Katie is spelled with c a t I e dot com forward slash book. That’s where you can get all

[00:53:21] Katie Brinkley: h I

[00:53:22] Conor Brown: Day

[00:53:23] Jeff Sieh: it wrong?

[00:53:23] Katie Brinkley: You said c, but k. Yeah.

[00:53:25] Jeff Sieh: Jeff c. It’s it’s just natural. Yeah. C a t I e, brinkley dot com forward slash book. That’s where you can find, all this stuff.

[00:53:34] We just barely scratched the surface of the amazing content she’s got there. Make sure you go check that out. But I would wanna ask kind of a a wrap up. Do you have any, like, really great case studies or examples of some social media strategy that you have in your book that you’d like to share kinda as we close things out.

[00:53:52] Katie Brinkley: One of the my favorite, studies things I share in the book is in chapter eight, and it is how you can show up more intentionally on social media by posting less. that’s my favorite chapter, and that’s the one that’s Definitely gotten a lot of positive feedback from from people who have read the book so far, but there’s a number of case studies in there from people, Alex Sanfilippo, the CEO and cofounder of PodMatch, on how he’s been able to build a community around his business because his community is his business, and he focuses one hundred percent on, Yeah. I’m on social media, but I’m posting on social media to build my community, to talk about how this person is making a difference on PODmatch and sharing his His community members wins as his own. And and by doing that, I feel like what he’s done is allowed people to see, oh, well, So and so was able to do this. I can do that too.

[00:54:54] Or, you know, I had no idea that this was even an option, and He’s positioned himself as kind of their I was gonna say leader of their community, but I’ve been I watched escaping twin flames, and now I feel like Same leader. It sounds like, but he’s positioned himself, you know, as that thought leader within that community, that’s helping guide people along their their podcasting journey. And I really believe that When you show up intentionally online, that’s how the community building happens. And that’s how you’re going to be able to see success for your business now and in the future.

[00:55:40] Jeff Sieh: Good stuff there.

[00:55:41] Conor Brown: it.

[00:55:42] Jeff Sieh: wow, Katie. So I we could go and dive into your book for another hour. once again, katie brinkley dot com forward slash book. Make sure you guys go check that out. I’d appreciate it if you’d go.

[00:55:52] And then, like, when it comes out on Amazon, give her a good rating review. That makes a big difference, for authors and podcasters. Oh, Katie, where can I know you have a podcast? Tell them about your podcast, where they can listen to as well.

[00:56:03] Katie Brinkley: Yes.

[00:56:03] So, you can check out my podcast. It’s called Rocky Mountain Marketing, and episodes come out every Tuesday and Thursday. And mister Jeff C is going to be on in another couple of weeks here, talking all about the script and AI. so be sure to check out his episode. But, yeah, every every Tuesday and Thursday, you can catch the latest episode of Rocky Mountain Marketing where I talk all the latest social media trends and, kinda keep you up to date on how to navigate this crazy world of social media that’s Constantly changing.

[00:56:36] I mean, you know, Mark Zuckerberg, he’s given he never ceases to give me enough content or things to talk about.

[00:56:42] Jeff Sieh: Yeah. Every week. And, Rich Watts says, thought provoking show today. Thank you all. Thank you, Rich, for showing up and listening.

[00:56:50] Appreciate you, my friend. Connor Brown, where can people find out about the amazing, unsinkable Connor Brown?

[00:56:56] Conor Brown: The Unsinkable Connor Brown is at w d w opinion dot com And at w d w opinion across all social handles, hey.

[00:57:04] You know what a great Christmas gift is? The gift of a Disney vacation, And I can help you plan that. Reach out. Let’s get her done.

[00:57:11] Jeff Sieh: Yes. I can, attest to Connor’s skills. He helped us when we with their, for a trip and was able to do some cool stuff.

[00:57:19] And I was texting kinda like, hey. What should I do? What can I get on this ride? What should I and and he was very kind and Pointed us in the right direction. So his he has some great insider tips and services, so make sure you check him out at w d w opinion dot com.

[00:57:32] Thank you guys so much for showing up today. Gary saying great show this week. Really enjoyed it. Rocky Mountain Marketing, he’s got it. He’s gonna be a new listener.

[00:57:39] And Kira says, great show. Can’t wait to check out Katie’s book. Yeah. Don’t forget to check out her book at katie brinkley dot com forward slash book. Thanks for you guys for watching.

[00:57:48] I appreciate all of you. Thank you for ECAM for sponsoring this show. You can find out more about them at social media news live dot com forward slash ecam. And with that, we’ll see you guys next week. 

[00:58:05] Katie Brinkley: Thanks


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