We’re thrilled to have Chris Stone and Jim Fuhs, the dynamic duo behind Dealcasters, joining us for an insightful session on “Bridging Broadcasts: Uniting Podcasts and Live Streams.”
From their individual expertise in podcasting and live streaming to the success of Dealcasters, Chris and Jim’s journey is a masterclass in leveraging multiple mediums.
We’ll delve into their strategies, the growth of Dealcasters, and their insights on the synergy between podcasting and live streaming.
Don’t miss out on Chris and Jim’s valuable advice! 🚀
In a recent episode of Social Media News Live, we had the pleasure of hosting Jim Fuhs and Chris Stone, the dynamic duo behind Dealcasters. They shared their wealth of knowledge and insights into the world of content creation, focusing particularly on their strategies for repurposing content and leveraging Amazon Live.
The Art of Content Repurposing
During our lively conversation, Jim and Chris delved into their content repurposing strategy. They discussed their preferred tools such as Descript for editing and creating short, engaging clips from longer content. They highlighted the importance of repurposing content to reach a wider audience and maximize the value of their work.
Content repurposing, as explained by Jim and Chris, is not just about recycling content. It’s about strategically reusing and adapting content to cater to different audience preferences and platforms. This approach allows creators to extend their reach, improve SEO, and reinforce their message.
Leveraging Amazon Live
The pair also shared their experiences with Amazon Live, specifically recommending the platform for its unique features and benefits. They emphasized the experimental nature of their work on Amazon Live and the advantages of using the platform to engage with their audience in real-time.
Amazon Live, as described by Jim and Chris, is a platform that allows influencers, brands, and creators to interact with their audience in a live format. This platform provides an opportunity to showcase products, share tips and tricks, and build a stronger connection with the audience.
Creating Engaging Content
As the discussion progressed, Jim and Chris shed light on their approach to creating engaging content. They emphasized the importance of authenticity and staying true to their brand while working to provide value to their audience and solve their problems.
Creating engaging content, according to Jim and Chris, is about understanding the audience, delivering valuable information, and presenting it in an entertaining and relatable way. It’s about creating a unique voice that resonates with the audience and sets the brand apart.
The Backstory of Dealcasters
Jim and Chris explored the backstory of Dealcasters. They shared how their journey began, their favorite episodes, and how they’ve managed to create a unique and engaging show that resonates with their audience.
Dealcasters, as described by Jim and Chris, is a platform where they share their passion for technology and help their audience make informed purchasing decisions. They believe in the power of live streaming and the value it brings to their audience and their brand.
To connect with Jim Fuhs and Chris Stone and explore their captivating content, visit Dealcasters’ website at www.dealcasters.live or follow them on all social media platforms, @dealcasters.
This episode of Social Media News Live was a masterclass in content repurposing and leveraging Amazon Live. It provided valuable insights for content creators looking to maximize their content’s value, reach a wider audience, and create engaging content. Tune in to Social Media News Live to gain more insights from industry experts and elevate your content creation journey.
This transcript is automatically generated by Descript. Any errors or omissions are unintentional.
[00:00:00] Jeff Sieh: Hi. Hello folks. Welcome to Social Media News Live. I’m Jeff Sieh and you’re not.
[00:00:05] Paul Gowder: And this is the show that keeps you up to date on what’s happening in the world of social media and more
[00:00:10] Jeff Sieh: Have you ever wondered how to bridge the gap between broadcasting and live Streaming? Are you curious about how those two platforms can work together to maximize your reach? Or maybe you’re looking to understand the unique benefits each one offers? Well, if those questions spark your interest, then you are in the right place.
[00:00:28] Today we’re excited to host two guests who have mastered this balance. They are the dynamic dual behind deal casters, a brand that has successfully harnessed the power of both podcasting. And live Streaming, Chris and Jim will be sharing their journey, their insights, and their top tips for creating synergy between podcasting and live Streaming.
[00:00:48] So get comfortable, prepared to be enlightened. Maybe grab a snack or two and look and, and look forward to this episode, brimming with valuable takeaways. So let’s dive into the world of bridging broadcasts and uniting [00:01:00] podcasting and live streams together. So if you don’t know Chris and Jim, I just wanna introduce you guys really quick.
[00:01:06] So Jim is the president of Fusion Marketing and it’s a, he’s a seasoned digital marketing consultant and retired marine lieutenant colonel. With over 30 years of business and social media expertise, Jim has a unique approach to marketing that fuses the Marine Corps leadership with next level digital marketing, offering his clients a perspective that sets him apart.
[00:01:28] From the rest. And if you don’t know Chris, let me introduce you to him as well. He, he’s got 25 plus year, I guess. He started when he was like eight, uh, in the mi music industry with Sony, uh, he’s driven and he’s a passionate entrepreneur. He, Chris Stone has founded the podcast and live Streaming consultancy cast ahead after the success of his own co-hosted podcast, how they changed his life and cast head, Chris thrives on enabling driven entrepreneurs, influencers, and thought leaders and enterprises to express their story and elevate the reach.
[00:01:57] You guys, I’m so excited both of you together, [00:02:00] good friends, we talk a lot offline, so thank you for being on the show today.
[00:02:04] Jim Fuhs: Thank you
[00:02:04] Chris Stone: Thank you, Jeff. Man, we, uh, we can’t, you, you know, this is the best show on the interwebs. I say it and I mean it. And we’re honored to be here and hopefully we can, you know, continue to serve your community and looking forward to, to chopping this up. And, and if anybody’s got any questions, this is the greatest part about this show is I know when I ask a question or when I have anything that, uh, I want to know about the wonderful guests that show up on the show.
[00:02:28] It’s gonna get heard. It’s gonna get seen, it’s gonna get answered. And that’s one of the greatest parts about the show is it’s so, uh, you can get involved. There’s so much engagement. So we’re happy to be here, man.
[00:02:37] Jeff Sieh: Well thanks man, I appreciate it. And one of the reasons is cuz Chris will keep pounding you if you don’t answer his questions in the
[00:02:42] Chris Stone: That’s right. That’s right.
[00:02:43] Jeff Sieh: Yeah, I wa I do wanna bring up one of our friends and one of my good friends, peg Fitzpatrick is here. She’s saying, good morning here to learn about live Streaming.
[00:02:51] So for Chris, I wanna say, you know, peg and I have been doing live Streaming since the Google plus days, so there you go. Take your drink. There we
[00:02:58] Chris Stone: Cheers. I knew that [00:03:00] was coming. I picked up my coffee cup and I knew that was coming.
[00:03:03] Jeff Sieh: So, um, before, you know, we’re talking about Live Streaming and one thing I wanna do is talk about, you know, what I use and they sponsor the show and I’m really appreciative of them.
[00:03:12] They’re our friends over at Ecamm. That’s what we produce the show. I know you guys use them as well for a lot of things, but you can find out more about them at socialmedianewslive.com/ecamm slash Ecamm. They actually have a new show right now coming up that’s been launched in, well, it’s not a new show, it’s the new season of the show and it’s, you can find it at youtube.com/ Ecamm live.
[00:03:33] It is, uh, demo mode Pros with Alicia Way, and Alicia’s gonna be on the show with us next week, but it’s a great show. Make sure you guys go check that out over on YouTube. They have new episodes weekly. So let’s talk about what everyone’s here and we’re talking about bridging broadcast. So I wanna know for you guys, um, you know, W to understand podcasting and live Streaming, and you have people who are, are from both camps.
[00:03:58] Like, um, you know, [00:04:00] I, I’m just a podcaster. I don’t want to do any of this video stuff. And other people are saying, well, we, why don’t you do them together? You have more bang for your buck, all this stuff. So can you, I’ll start with you Chris. Can you explain the main difference between podcasting and live Streaming and why a content creator might choose one over the other?
[00:04:18] Chris Stone: Yeah, I think most of the time when somebody does what’s called a podcast that, that, that word gets it, it’s kind of gotten a little bit blurry in terms of what it means, especially now that YouTube is, is really in this. Uh, and, and so sometimes you’ll see something that they consider a podcast and is on their platform called a podcast and you’re like, well, this just seems like a video.
[00:04:41] It doesn’t really, like, why are they calling it a podcast? And I think it’s sort of training people to think that are a lot of things are a podcast and as some other people who have been in the podcast industry, like you’re talking about for a number of years, think of a podcast as, you know, audio only that you’re playing.
[00:04:58] Uh, you know, that you’re [00:05:00] taking and putting on something that’s called an RSS feed that somebody’s listening to. Um, and I think a lot of times when, when I look at this, uh, and you know, it just really depends on. Who you’re serving. So if you’re someone that you know, Jim and I, when we go live on Amazon and we do an interview like we’re doing right now, we know that there, you know, we plan this sort of run of show out.
[00:05:24] We know that this portion of it is gonna be an interview, like we’re talking right now, just like Jeff right now has it marked and he calls, um, firing up the podcast machine and he goes, he knows that he can go into that and he can pull that content down and be able to use it in a myriad of different ways.
[00:05:40] One being audio only and putting that onto, uh, an RSS feed, uh, which basically brought, you know, puts it on Spotify, puts it on Apple Podcasts, on Google Podcasts, all the players. Right? And so that’s really what I call a podcast. It’s not necessarily just audio or just video. It’s really both. And then [00:06:00] when we’re talking about a live Restream, the way I look at a live Restream is, Uh, you know, Jim and I will go live and we’ll do demonstrations of how to set up a podcast, right?
[00:06:10] Or, you know, and people are engaging, like they’re engaging now. We see Jim, we see Randy, we see you Peg, and we see all these people coming in and, and having these comments and kind. And so we’re actually doing this sort of solving all these people’s problems live. And, Hey, what about this? What does an X L R, what does that stand for?
[00:06:28] Uh, what is this, that, and the other? All of that kind of stuff. Probably not gonna make a great podcast, right? But what you’re able to do is you’re able to take that content. And if it’s not great for an audio podcast, you can still use it. You can use it for Amazon product videos, chop it up and put it on YouTube.
[00:06:46] It really becomes something that you can use and also engage with people live at the same time. So that’s kind of how I look at the difference between what is a podcast and what is a live Restream. And the [00:07:00] advantages really are both, we can, you know, chop that up and kind of talk about what that you know means depending on what type of content creator you are and who you’re serving.
[00:07:10] Jeff Sieh: Well, Paul, I know, I mean, Paul’s big live streamer. I mean, like we talked about it before. He, he has a, a huge one with his, uh, powwows, uh, dot com. And also, um, I You’re launching a podcast too as well, aren’t you? Um, are you, did a, you do, you did a podcast that was on Facebook for, continues
[00:07:26] Paul Gowder: We, our podcast was on Facebook for a while. We still have our show and that, I guess that’s one of the questions I have for you guys is. Because we just take our live Restream and repurpose it for the podcast. But as you, as you guys repurpose video, have you found that there are different topics that are better suited for one platform or the other?
[00:07:44] I mean, obviously a product demo is better suited for a live video, but have you found other topics resonate better on one platform or the other? I mean, there are there tips you can give some of these creators to help them decide where they put their content?
[00:07:56] Jeff Sieh: Jim, let’s, let’s start with, I mean, let’s go with you and then I’ll bounce back over to Chris, cause [00:08:00] I’m sure he has some thoughts on this as well.
[00:08:01] Jim Fuhs: Yeah, cuz so like one thing we do, like Chris mentioned, when we do, like say it’s a show, it’s just me and Chris and we’re talking about products or or whatever. We don’t think about making that into a podcast because it’s really much more of a visual medium. We’re showing things, we’re demonstrating things.
[00:08:19] But when we do interviews on Amazon and you know, like next week we’re actually gonna be interviewing Roger Cloud, right? That is going to be a conversation. We are going to be able to turn that into a podcast. But the beauty of having the livestream piece of it is we can engage with the community, we can engage with people that might have questions about cloud microphones or the cloud lifter and, and so that’s where I think you have to, you have to think about, how can I explain this, you know, What’s going on visually in an audio sense that it makes sense.
[00:08:54] And I think that’s not always easy. And I think sometimes when Chris edits our [00:09:00] podcast, I’m sure there’s parts of the video that he’s cutting out because it just doesn’t necessarily make sense, you know? And so I think that’s part of the challenge. But I think that really interview type shows, whether it’s, you know, like this one today where we’ve got four folks on, I think those work well as a podcast.
[00:09:19] But I also think there’s a lot to be said for having the video component because one, you can repurpose it. Where I’ve seen a lot of people, you know, struggle. They’re like, well, I don’t know if I wanna do video. Like I’ve been, I would just talk to a, a local podcasting company and they do a daily podcast for a, um, a local paper, right?
[00:09:40] And it’s like, well, why not do some video? And make that the teaser that gets people to go listen to the rest of the story if they don’t want to do a full video. I think that, you know, people are more into this like, bite-sized consumption of content that it’s kind of like, it’s the hook. Oh, I gotta hear more.
[00:09:58] And I think that’s [00:10:00] where, as Chris and I have, have worked together on deal casters, which, uh, next month is three years, it’s hard to believe we’ve, we’ve evolved how we handle the show and, and where we put things. And I think, uh, where I think a lot of people are like, oh, I just wanna be on a podcast player.
[00:10:17] And then like, well, why can’t I get anyone to listen to my podcast? Because you’re not creating content that drives people to go listen to it. And I think that’s part of the challenge.
[00:10:26] Jeff Sieh: Mm. That’s, that’s really interesting. So, uh, one of the things, you know, I did when I started my, uh, my first podcast was the Manly Pinterest, uh, uh, podcast. And you think Pinterest is all visual and like, how is that a podcast? But we made it work and I would, I would coach the, the. The guest beforehand, I’m like, listen, this is a podcast, so if you’re gonna talk about something visually, you need to, you know, describe it like the studio of the mind and, and really kind of, uh, do that.
[00:10:53] So I think it can work. It was a lot harder and some of them I didn’t release as a podcast because it was just like, you know, they brought up screen shares [00:11:00] and we were like doing things and like critiquing, uh, people’s shows. I mean people’s pins. But, so Chris, what are some of the unique challenges that you faced both podcasting and live Streaming?
[00:11:13] Cuz you’ve done both and you actually produced both for clients. Um, and, and Jim kind of touched on a little bit that, you know, some people don’t feel comfortable doing the camera stuff or, and I know you just had, I don’t know if you can talk about it or not, but you just had somebody really famous in your podcast on a podcast you produce, and he said, I don’t wanna be on, on camera.
[00:11:33] Which to me was be, be a huge downer because he’s so famous and well known and all that kinda stuff. So what are some struggles that you’ve had to overcome, uh, on this front?
[00:11:43] Chris Stone: Yeah, personally with, with my journey, I’m, you know, like, uh, you know, like Alec Johnson and Ian Anderson, Graham Coving, uh, recovering perfectionist. And so Live Streaming really helped me power through that. And my, uh, my earliest live shows were, are an absolute train wreck. [00:12:00] And because of my recovery and perfectionism, I was like, I, I’m gonna go back and take those down.
[00:12:04] But I leave them up. I absolutely leave them up and I’ll even go back and watch and have a little cringe fest. Uh, because it’s, I think it’s important to realize how far you can come and be able to, you know, I, if I’m out here telling people they gotta go through these reps and get better at what they’re doing and get past their perfectionism, I can’t go back and take that stuff down.
[00:12:22] Like, this is, this is your proof, right? This is, this is how terrible I was when I, when I went live for the first time. But my second show got better, my third show got better. But I, I don’t nec that’s kind of like my personal sort of journey and like specifics. I don’t, I don’t really have them, but I can tell you specifically what you’re talking about, Jeff, is.
[00:12:40] One of the shows that I produce is actually more of a regional, county based, uh, podcast. And I think a lot of people realize like, Hey, if I’m gonna do a show, it has to be the Chris Stone Show or the I’m, this is what I do. I’m a podcaster. So it’s something about podcasting. It’s like you don’t have to do a show [00:13:00] necessarily about what you do, but if you do a show, people will hear you, people will see you, and people will eventually trust whatever you’re doing.
[00:13:07] So this show is actually based in a mattress, an independent mattress store in Lancaster, Pennsylvania. And these two gentlemen are really, really great in their community about giving back to nonprofits and charities. And so they have this show and they shine a light on these small businesses and these nonprofits and these charities.
[00:13:27] And every show, they give money to these charities and they have this huge community of people that support all of this. And they talk about the, you know, the best restaurants and, you know, and, and so it’s, it’s, I love doing that show because for me it’s, I feel great about doing it. And we just recently, um, had on their 100th episode, Brett Michaels the, uh, lead singer of Poison.
[00:13:51] He’s from Central Pennsylvania. And, um, he did an interview with them on the show. And they, when I [00:14:00] first approached these guys, uh, and we were talking about doing what we were doing, they assumed that they were gonna be doing a video podcast that would be audio, so it would be more of an asynchronous thing.
[00:14:10] And I said, we’re doing this live. And they were just like, they were a, a little horrified, mostly surprised, and tried to understand like how this was all going to work. And we’ve built this community together on this platform. So every time when we go live, they’re doing giveaways, they’re doing all kinds of stuff because they’ve built this, the, this amount of people that, that join every single week, they have super fans that show up.
[00:14:35] Just like for this show, we have super fans, whether it’s it’s Peg or or Gary or me or whomever showing up every single week that we can, or finding it on replay, which we should also talk about and how that works. And I’d love to be able to answer Paul’s question a little bit more specifically as far as what content works for audio versus video and all of that.
[00:14:56] But I think I. Is sort of a long-winded answer to what you’re [00:15:00] saying is like, listen, if you think going live is really just you don’t know what it’s going to do, do it and then see what it’s gonna do for you. Because this is a way for you to put yourself out there as you think. A lot of people have a trust issue with all of these produced videos and all of these edited videos.
[00:15:17] And listen, I’m a, I’m a video editor big time. Like I, I’ve, I’ve chopped up videos for clients and then I give it to ’em and they love it. And I was like, Hey, guess what? It doesn’t seem like you, it doesn’t seem like you, you gotta do some stuff that feels like you, like you gotta give somebody like, Hey, here’s my messy drawers on the floor every once in a while and here’s me saying, um, once in a while and here’s me dropping the phone or whatever.
[00:15:38] Not doing it on purpose obviously, but be okay with that kind of stuff. Every once in a while. It’s not, not that big of a deal.
[00:15:45] Jeff Sieh: So I do want to go back and talk about. You know what works and what doesn’t. Cause I know both, I mean, Jim kinda answered that, but Chris, I want you to as well. But, uh, Connor has a great question over here from W DW opinion. By the way, go check out Connor site. He’s an amazing, uh, travel agent. [00:16:00] Uh, he says, uh, consistency is important for podcast growth if you do a live Restream, but not each episode works for repurposing to a podcast feed with that inconsistent schedule hinder the growth of a podcast.
[00:16:10] That’s a great question because you guys both mentioned that sometimes the deal casters show can’t be doing one. Like if you’re doing a wrap up of like, you know, uh, prime day deals or whatever. And that’s not gonna be really a good podcast probably, cuz it’s just like, here’s products and we’re gonna kind of go through ’em.
[00:16:27] So what, would you tell Connor about the podcasting schedule? Um, I’m gonna go with Jim first and then bounce back to Chris and you can kind of wrap it up that question up.
[00:16:37] Jim Fuhs: Yeah, so Chris will probably agree with me on this, but, uh, in our case, I, I mean, I guess you could say Connor, we’re, guilty as charged when it comes to Dealcasters We’re not consistently every week like, oh my gosh, we’ve gotta get someone scheduled. We’ve gotta do a, podcast. So we’ll have some gaps.
[00:16:53] But I think because we have the video and we are able to, kind of keep teasing stuff [00:17:00] out there, I don’t think people always realize that, oh, well they haven’t had a recent episode of their podcast in. Three weeks or, two weeks. So I think it can work. I, think what happens though is maybe, and this is from going to some of these podcasting conferences, is people are so concerned about monetizing their podcast, about getting downloads, that they get more focused on that as opposed to putting out good content.
[00:17:26] And so I, I think it really, you know, it, it’s a long game no matter how you look at it. If you start to see that, Hey, I really like having this podcast, then you are gonna adjust your workflow to do that. I mean, the, truth of the matter is, I think, what is it like, there’s less than 500,000 podcasts that, have released an episode in the last 90 days.
[00:17:50] Out of the millions of podcasts that there are. So I think, and you could say, I’m gonna do a podcast monthly. so if you can get some sort of consistency, I think that helps. But I [00:18:00] don’t think it’s going to crush you if you miss a couple weeks or maybe you start to batch them first before you start releasing the podcast so that you can, it’s like, okay, I’m gonna put one out every two weeks cuz I know somewhere in there I’ll be able to keep that flow going of having, a couple out there and some in the can, you know, as opposed to putting that pressure, oh, I gotta have something out every week.
[00:18:23] I gotta have some, I guess some people do daily podcasts But that’s kind of my thoughts on it. and I think that’s because I come more from the live Streaming side and I’ve just seen that having a podcast, it’s, just, it’s another channel that allows you to reach more people.
[00:18:40] Jeff Sieh: Chris, what about your thoughts on
[00:18:42] Chris Stone: Yeah, Connor, I think you’re. You’re on the right track in terms of consistency. I think consistency is not just important because you get found better if you’re more consistent on the platform and you’re showing up for, people and your, downloads are going in the right, direction.
[00:18:59] This is [00:19:00] basically, you know, what I see with, everyone of my clients, if your consistency is ebbing and flowing, so will your, downloads, but we don’t chase downloads. so, the consistency, your in inability to be consistent will affect that. But I think your inability to be consistent also affects your ability to get better as a podcaster.
[00:19:23] So, to Jim’s point, I think one thing, you, you, I, listen, I three of my clients, like nobody’s working next week. Okay. It’s 4th of July. Like, and I, you know, not many people are gonna be listening to a podcast. At least we don’t think, but maybe. But I can promise you there’s gonna be shows next week. And so they’re already done.
[00:19:44] They’re in the can, they’re, they’re ready to broadcast. They’re up on platforms. They’re ready to be launched. They’re batched to Jim’s point. And so, and you don’t have to do the same show every time. This is the beau. One of the great beauties of podcasting is that you can [00:20:00] change the rules a little bit, depending, you make sure you’re serving your audience still, but you don’t have to have an interview with a guest every single time you do a podcast.
[00:20:08] Do a solo episode. See, this was on my mind, you know, I wanna be able to talk to my community. And so, and then batch that episode because, and, or keep it ready, because you’re gonna, oh, oh, I don’t have a guest this week. All right, I’m gonna, I have a episode here where I talked about this. Let me throw it up on the platform.
[00:20:22] Have it, you can, you can replay it live as a broadcast, um, you know, jump into the chat if people have questions or whatever. I, I don’t like that whole sort of, I’m live, but I’m not really live thing from a batched episode. I like to be upfront with people like, this is a prerecorded episode, but if you got any questions, let me know.
[00:20:38] We’ll make sure we get to you. So I don’t know if that helps, but, You know, if you, if you batch your stuff and you think about the consistency, it’s okay. One of my clients went through major knee surgery and he was out for, uh, a month and we, we batched interviews and we batched solo episodes and we had the whole thing planned out and he went and never, you know, had to [00:21:00] worry about his show and he stayed consistent and that growth continued
[00:21:04] Jeff Sieh: That’s awesome. Yeah. So, um, I, so that’s the, the cool thing is you can, you can make it work for you. And we’ve done the same thing here. Um, the only time was like a, a couple weeks ago when my power went out and I couldn’t do anything. There wasn’t any chance to batch. But a lot of times, uh, we will, we’ll record something and we’ll say, Hey, this is a prerecorded show, and let it go.
[00:21:23] And it gives you that breathing room, a vacation room, and just, it just takes a little bit of it planning and, and most of the time, if you are consistent, your audience is super forgiving about that kind of stuff. They, they understand. That you, you wanna take a break and, you know, go on a cruise or whatever.
[00:21:37] So, uh, I, Paul, you had a question speaking of cruises, but, uh,
[00:21:43] Paul Gowder: So one of the things, live Streaming is my comfort. That’s where I, you know, started and where I come from. And so one of the things I struggle with and is, we talked about it already. It’s easy on a live Restream. We get in, questions popped up, it’s easy to engage with the audience and, and bring them in.
[00:21:58] But how do you do that with a [00:22:00] podcast and, you know, how, how does that audience engagement work on different platforms?
[00:22:04] Jeff Sieh: that’s a great question. Uh, Jim, you’ll go and then I’ll, I’ll wrap it up with Chris again.
[00:22:09] Jim Fuhs: Yeah, I think, I think because we always think live Restream first, the podcast is what we take out of the live Restream. We haven’t run into that, uh, you know, we, we have not, you know, purposefully said, Hey, we’re gonna create a podcast, first episode with, as an example, with deal caster. So we’ve, we’ve been like you, Paul, where we’re, we’re live, we’re getting that interaction.
[00:22:32] So we haven’t had that, that feel now. Now I did previously do a podcast with, um, Christian Kara Savage. It was called Launch Your Live. And we did about 50 episodes together and that was truly a podcast. But we would do, uh, interviews with people where we were doing ’em on YouTube, but they weren’t live.
[00:22:52] And so I, I don’t like that as much either from the perspective, I, I do like having that audience engagement because people like [00:23:00] even today, you know, ask good questions that you maybe wouldn’t have thought of if you’re just doing that episode, uh, you know, kind of in the vacuum. So that’s where I think too, right, we’ve got like this, especially with what YouTube is doing, kind of this, uh, this world is changing of where video is getting more involved in how people are going to process things.
[00:23:20] And, and, or then you’ll have people’s like, well I’m, I’m gonna do a podcast. Um, I, I wanna have some video, but I don’t know if I want to use the video. Right? So they’re recording it, they’re not using that dynamic of live audience engagement. And, and I would say even from the perspective of when you listen to a podcast, unless you’re gonna like contact the host or whatever, there’s really, from my perspective, there’s not a lot of engagement with a podcast host unless they have some other way for you to engage with them, with, with a community or whatever.
[00:23:49] Jeff Sieh: Mm. So Chris, what are your thoughts on this, uh, engagement aspect, you know, live versus podcast or if you can have a live Streaming, you know, [00:24:00] you mentioned taking the audio and playing. That’s what we do here. What are your thoughts on engagement in that medium?
[00:24:05] Chris Stone: Yeah, it’s much more, uh, asynchronous, right? So if, if you know, somebody’s listening to a replay of your interview with Jim and Chris and they, uh, it sparks a question, uh, you may hear from them, uh, but chances are it’s like maybe they’re listening to it on their commute and, uh, or, or on their run or whatever, and they just were like, you know, maybe, you know, they get one thing out of that podcast and they use it, but they’re not.
[00:24:35] It’s a little bit more difficult for them to sort of communicate. Some people they prefer it because they just are not comfortable in the, you know, maybe they don’t even understand like, what’s going on with the live thing. Where do I watch it? Like, it’s hard to believe that here we are in 2023 and that’s a situation, but we have this cursive knowledge that we think everybody knows about live video and where to go and has a YouTube channel and has all this stuff.
[00:24:57] But ch But you know, most people don’t like, they just [00:25:00] don’t understand. This is why when you use the Word podcast, they don’t, they, they think of what looks like that’s on C N N. Or like, Hey, I was watching this podcast, and I was like, where did you, you know, where were you watching it? And I was like, it was on tv.
[00:25:13] It was like that, you know, and my, my brain starts tweaking out. It’s like, that’s not a button. No, you can’t, you just, you know, it’s a curse of knowledge where it’s like, listen, we’ve had years of of building this on, on Google Plus drink, um, you know, where, where we’ve lived this thing. And we can’t assume that everyone knows that.
[00:25:31] And so some people are just now coming in and listening in a more intimate fashion to your audio podcast. And I think one really underrated thing about podcasting in both places, okay. And, and that means, you know, you’re gonna, you’re going live or you’re doing a prerecorded episode on video, but you’re also putting it in an audio place.
[00:25:51] And if you’re going live, I used to think when people were chiming in that I would, oh gosh, like during the interview, don’t, don’t mention Jim’s name and Pegs name and [00:26:00] Connor’s name. Like don’t, don’t mention them, right? Because, oh geez, that the, these people are gonna tune out. Here we are, we’re what, 28 minutes into this show?
[00:26:09] These people are here, right? And if they’re listening 20 minutes into the show, it doesn’t matter that I said someone’s name. And in fact, the, the un most underrated part about the podcast is if they catch you on audio and they hear you talking to people and they know that this show’s live, they’re gonna come back and find you on video.
[00:26:28] They’re going to maybe follow you on, subscribe to you on YouTube, and then get reminders and join the video later. And if you talk about your audio version of the podcast on the video, they’re gonna subscribe to you on Apple Podcasts and listen to you when they, uh, you know, on audio on their commutes because they like to do that too.
[00:26:45] So you gotta use both to promote each other.
[00:26:47] Jeff Sieh: See, I think that’s a great point. And one of the Luria Ucci, who we’ve had on here, who’s a big YouTuber, uh, great live streamer, she sets up her show very structured, and I kind of use some of her elements where, uh, usually I, you know, we have [00:27:00] a section where we talk. My show usually is three sections, and then we have, I try to bring in questions as well.
[00:27:05] She does it in a certain section so she can chop out those. Parts of her audio if she wants to, or, or make a YouTube video out of it. So that’s an option as well. I kind of go to the uh, thing like Chris was just saying, where people like to listen to this show because of convenience or they can’t make it at this time during the Friday, where I try to keep it consistent and so they like to listen to it.
[00:27:25] But I think it’s an advertisement like, come in and listen to the show because we will try to answer your questions and we will try to, to bring up the things that matter to you. In fact, I wanted to bring up Randy’s question to this point. She goes, also watching live is way cooler. So I would agree with you Randy as well.
[00:27:43] But Jim has this great question and this is, this is what I love about the live show and, and even the podcast audio. Cause I don’t take it out. Cause I think the, my audience asks great questions and Jim says, I was working with a duo who was convinced that their show had to be live same time each week.
[00:27:59] [00:28:00] Exactly 60 minutes and 13 episodes as a season, just like tv. Does any of that work on podcasting? Now I think episodic content and seasons, a lot of podcasters do that. Michael Hyatt has done that. Um, so they can release it like that. But Jim, what do you, I mean, I mean, Chris, what do you think about this?
[00:28:17] And then we’ll go to Jim of can you be too structured and then suck all the joy out of podcasting. I don’t know. What are your
[00:28:24] Chris Stone: Yes.
[00:28:25] Jeff Sieh: of Jim’s
[00:28:25] Chris Stone: Yeah, I do. listen, it, you know, and I don’t wanna speak for, uh, for Jim, um, here, and, and whoever he was working with, uh, it, you know, it depends on, you know, the, the show itself. If they feel like their audience is better served in sort of this episodic, uh, way and, and launching things in season, and they have gotten that feedback and they see the data as this is helping them, okay.
[00:28:51] I just know myself, number one, you don’t number your episodes. you don’t, you know, no one cares necessarily about [00:29:00] season one of deal casters, right? It’s just like, there’s no point. I work at it from a standpoint of nobody knows who I am and they found this show and they hit play.
[00:29:13] And so the first thing they wanna know is it’s, what Kirk Nugent talks about station identification, right? You are here, this is the show. This is for this person, and you’re gonna get this. Okay. That person hears that station identification, right? You’re sitting in a plane, this plane’s going to Orlando.
[00:29:31] Whoops. I’m supposed to go to Vegas, right? I’m outta here. Right? And so, that’s what you do the first time you hit it, don’t say, Hey, this is season two, episode four-hundred and twenty-eight People are like, what am I supposed to be here? Like, who are you serving? Who, am I talking to right now? And so I think it’s really important, um, that you look at that first and you say, this is who this show is for, this is, this is what I’m hoping to accomplish with it.
[00:29:58] And the things like [00:30:00] seasons and episode numbers and things like that. Like we just did this episode number 100 and it was a big celebration and, and everything, okay. You know, 16 episodes from now, we’re not talking about a hundred episode 116. We’re just not. It was a, it was a moment to where we could just celebrate.
[00:30:16] And so it gave us the excuse to be able to, to celebrate that. And maybe a podcaster can say, Hey, this is my end of season. Spectacular. Okay. And that if that means something to the audience and you feel like you’re gonna get engagement, go for it. You know? And, and do it if you feel like it’s gonna serve your audience.
[00:30:34] Jeff Sieh: So Jim, what are your thoughts on this question that Jim had?
[00:30:37] Jim Fuhs: I, I agree. I agree a lot with Chris on this. I mean, even, you know, especially like the Tim and Jim show and August is our five year anniversary, but we’re not gonna say, Hey, this is episode number, um, empty frats. We just, we kinda use that time. Space of, hey, this, we’ve been doing this for five years because, you know, there’s been a couple times, right?
[00:30:57] We’ve had some weeks where maybe we didn’t have the show [00:31:00] because of a holiday or, or things that come up. So I, I don’t think people sit there and like, well, how many shows did they actually do? And, and I think we’re seasons maybe make sense, especially if it’s, maybe it’s more like, say for an example, you know, cuz I know, uh, football season’s coming up.
[00:31:16] Maybe you have a podcast that’s about football, right? And so maybe you’re starting with the preseason and yet then you end it when the playoffs end. That, that makes sense to me, right? Like you could, you could do it that way. But I, I would agree with Chris. I I don’t really, uh, think it matters that, you know, if, if that’s, if that’s what people want to do, cuz that’s when they like to take a break.
[00:31:37] And I think that’s what people use it for is, uh, you know, like I know our friend Megan Powers has seasons, but I know she takes a break before she starts her next season. And, and so I, I mean, for some people that works and you know,
[00:31:49] Jeff Sieh: Yeah, I think it’s a, it’s a great way to do it and I know why Michael Hyatt did it as well is because it was, you know, season one’s over, you know, be ready for season two. Then that’s when they’re batching it and then they can [00:32:00] release it and have that break after they release it. So, a question, um, we have such a great questions from our audience before we move to this next section, because I think this is really important.
[00:32:07] A lot of people who are, wanting to do live video, this is a big fear or they started and they’re having this issue. So, Randy goes, any tips on how to handle trolls when going live? So, um, Jim, I know people are always, you know, probably trolling you, but I just, what, what are your suggestions?
[00:32:25] Jim Fuhs: I mean, we, may get trolls, but, my, suggestion is I just ignore ’em. I don’t care. they don’t bug me. eventually we’ll delete the comment. We’ll block ’em. I, don’t engage with ’em. I don’t give them the time of day that’s my perspective on trolls, because I think if you let the troll get into your head, it’s gonna affect how your show is going.
[00:32:46] And you have, like right now, you have all these great people here in the comments that we’re here to serve them. We’re not here to serve somebody that, wants to ruin everybody else’s, entertainment and enjoyment of the show.
[00:32:59] Jeff Sieh: Right. [00:33:00] So, Chris, what? Uh, I mean, yeah, what, what’s some of your advice? Just ignore him. Um, let the
[00:33:05] Chris Stone: I, I think most of the time you’re ignoring them. They just want the attention, right? They wanna see you be affected by what, they’ve said, and don’t let it affect you, right? And so, it takes a number of trolls and there’s some people, and Jim and I have been lucky. I don’t know, it’s maybe cuz we’re two 50 plus year old knuckleheads, we don’t get as many of, people that say really ugly, nasty things that we’ve heard and seen on other people’s, live streams but we can learn from them.
[00:33:35] And what they’ve told us is they’re going to say, oh, it looks like somebody here is being naughty in the chat, so let me just block them and we’re gonna move on and continue. And so that does two things. It gets rid of the troll, but it also lets other people know, Hey, this person’s looking out for me here.
[00:33:53] Like, this is, still a place, it’s still a, great place for us to, do it and they’re not [00:34:00] gonna allow this. You know, and lots of times what you see, if you build a community like, like you have here on this show, if a troll jumps in and starts doing it, your community will probably start, you know, bashing them.
[00:34:11] Right. And so you, you do wanna get rid of ’em cuz you don’t want, that’s another thing that, like, you, you can’t, you can’t control really your community engaging with a troll on your chat. Right. But you can kick that troll out of the, out of the chat. And so, uh, you know, you don’t want that to go, go on too much in that chat.
[00:34:26] But it does make you feel good as a host that like, Hey, my people got my back in the chat while I’m doing, you know, this interview or, or whatever you’re doing.
[00:34:33] Jeff Sieh: Yeah. So, Paul, I wanna go to you because one of the things I was thinking when, when Chris was talking was like, trolls probably scale and you have millions of people watching your live stream So Paul is a big deal. I’m just lucky enough that he comes on this show and, and hangs out with me. Um, so Paul, how do you handle it?
[00:34:51] Do you have moderators that you. Uh, en engage with that, but I’d like to, I, I’m just fascinated, like, how do you handle this with millions of people watching a live Restream.[00:35:00]
[00:35:00] Paul Gowder: And we get, so in our community, we deal with a few issues that are a little more sensitive. So we have political issues, we have racial issues. So we get this and, I kind of, put the trolls. We get into two categories. One, there’s just the people that like what we’re talking about, they’re just in there to get attention.
[00:35:20] And so my advice to that is ban early and often and just get ’em out. We have other people that are legitimately mad, angered, upset about an issue, and they may not know how to answer it. I, may still end up banning those people, but at times we will address what their underlying question is.
[00:35:42] on a live stream if it’s a show like this, we’ll talk about it. Not maybe to give them any air, but to at least, address what’s going on in the chat and, make sure that whatever that underlying issue is, we can answer the question and move on. Uh, on our, on our powwow live Restream, yes, [00:36:00] we have moderators that are, man, you know, we, we have a crew that’s, that’s looking at those and monitoring the chat.
[00:36:06] And, but we do rely on our, our audience like, like Jim and, uh, and y’all were talking about is hopefully your community is at such a place where they’ll kind of, you know, take over and, um, let me know if, if I miss, you know, if I’m not paying attention or whatever and I miss something, they’re the ones that will alert me sometimes, and they’re the ones that kind of will turn on those trolls and, and really help you out.
[00:36:27] Jeff Sieh: That’s cool. So I’m, this is, I’m gonna go to the next section cuz I could stay on this one all the time. Uh, as you know, I like to go down rabbit holes, but I wanna talk about reach and I’m gonna go right back to Paul and then we’ll go back around the circle because of Paul’s, you know, he has a huge amount of reach com.
[00:36:44] I mean, millions of people watch his live Restream. That’s a big, big amount of reach. So have you thought, and, and have you seen the way your podcast. And how content curators can leverage both podcasting and live streamings together. Like our friend Lou Ello, like he has a huge podcast, [00:37:00] but he also does really great engagement on his Wednesday night live show where he talks about his podcast or does stuff with the community, invites them to other events that he’s having.
[00:37:09] So I can see some of those things. So how do you do it, Paul? Uh, leveraging, you know, both those two together to maximize that reach.
[00:37:18] Paul Gowder: Yes. For me, our, our live Restream, our powwow live streams are kind of where we want our audience to end up. That’s our end goal, uh, with, with these kind of platforms. So that’s where we’re driving and we’re using the podcast, or we’re using our weekly live show to talk about those and drive the community to our big powwow live streams.
[00:37:37] And so the, the podcast or whatever, I, I just kind of feel like it’s, um, A calling card or just a play, you know, a way that we can use different platforms to build the community and then drive people to our bigger live streams. But I’m really curious to hear what you guys have too. You know, how are you, how does the podcast drive reach to the live Restream and for y’all, you know, how do, do you view it differently than that?[00:38:00]
[00:38:00] Jeff Sieh: Yeah, Jim, so I want to, then you can talk about Jim and Chris show, cause that’s those both the podcast and a live Restream right, too. So how are you using those together?
[00:38:08] Jim Fuhs: I think wh when we started it was more like, because, you know, the, the truth of the matter is if you go up to people and it’s like, uh, you know, Hey, have you heard of, uh, you know, the Amazon, you know, influencer program or an Amazon Live Restream, you know, you get that dog look like what, you know, and, and, and we’ve been doing it for, for three years.
[00:38:24] And so that by creating the podcast and getting it out there and being able to go to, you know, these, even these podcast uh, conferences, you know, it’s like, yeah, we have a podcast and it’s based off, off of our show. In fact, Jeff, you were on the, the panel with us where we talked to people, how we were repurposing our live Restream into a podcast.
[00:38:44] It allows us to have, you know, the show notes and, and describe what we were maybe talking about during the show. And then we also have the link to where people can go watch it, whether it’s on our YouTube channel or whatever. So I think for us, the podcast is more about building [00:39:00] awareness. As opposed to, uh, you know, it, it just becomes another channel where, hey, what’s this deal casters thing?
[00:39:06] And, and you know, cuz we talk about tech and so it, I think it drives people to maybe wanna watch it, you know, going back to what, uh, people were talking about. And then they can see our other episodes where we’re just specifically, it’s just me and Chris talking and demonstrating these, these things as opposed to making every live Restream a podcast.
[00:39:25] Jeff Sieh: So, Chris, I wanna talk about this with your and your clients and how you do it cuz you have multiple, you also have multiple, clients that are live streamers and podcasters. Do you have ones that are just one and not the other? Or is it, and, how do you see them maximizing reach? Is there people who just podcast and that’s all you do is produce their podcast and they don’t have a live show?
[00:39:47] Chris Stone: Um, most of them do a live show and we repurpose that live content into a version that was on the live Restream as an audio podcast in my, uh, and Jim touched on it, my. [00:40:00] The biggest thing, especially at the levels, uh, that we’re we’re working in, is the,
[00:40:05] Jeff Sieh: you also have multiple clients that are live streamers and podcasters Do you have ones that are just one and not the other Or is it and how do you see them maximizing reach
[00:40:06] Chris Stone: the number one thing is, people know that you’re not, when you start launching podcasts on an audio player, even on video, it doesn’t make you money.
[00:40:14] Okay? And I think everyone needs to know you gotta put in work and it’s a cost center for you. It’s a marketing thing for you. And so the number one thing is when you launch a podcast, Google loves it, right? And so, as long as everything’s connected on your backend and you’ve got a website and all of those things, you’re gonna, your SEO is going to be like holy guacamole, right?
[00:40:36] You’re gonna be like, I used to type in Dealcasters into a Google browser, and you got to page 10 before you saw our podcast. Now you know it’s 10 pages of us. And so you can’t. that can’t be understated is getting found is, a big deal.
[00:40:54] And so, because we have multiple versions and the clients that I serve have multiple versions of it, we’re just [00:41:00] putting it out there saying, Hey, if you consume it this way, this is, this is for you.
[00:41:04] If it, if you’d rather watch a show and, and see it on replay or engage live, here it is. And you could subscribe and you’ll get a live bell and do all of the things. If you’d rather listen to it, it’s here for you as well. And so, you know it, I’m not saying that you shouldn’t maybe alter things, you know, for a particular platform, but what I would never suggest is if you’re gonna be on nine platforms, doing nine different things is probably not gonna be efficient for you.
[00:41:33] So the way that, I’ve always felt like the way to do this is to create a show. That serves people live, but also can be taken and serve other people on replay, either an asynchronous community fashion as an audio podcast or on Facebook, on social media, all of those things so that if somebody’s more comfortable watching a video on Facebook, they can jump in, make comments like it, and [00:42:00] watch and, listen.
[00:42:01] And another thing I just wanted to make mention of is lots of times we look at views and, likes and all the social proof for all of these things. And we think God is anybody you know, what am I doing here? What am I doing? Trust me, they are watching. They are watching. They are listening. It takes a lot for someone, especially here, and thank you for, peg and Jim and Randy, all these folks that are making comments.
[00:42:25] Do you realize it, takes a lot for someone to sit for 45 minutes or an hour to watch and to listen to this content. It takes even more for them to have the guts. To open up their phone and type a question in and want to learn something. So when that happens and you’re a live streamer, you’re a host, shower that person with love because that’s, your, those are your people.
[00:42:50] Like, welcome. This is great. How else can I serve you?
[00:42:55] Jeff Sieh: That is you’re, you’re preaching the choir, but that is good, good stuff to hear. Um, yeah. And, [00:43:00] and, Earlier on, Jim, we talked about maximizing reach, but Jim, we talked about repurposing and I know Chris, Jim both do that. I mean, I, I actually based a lot of how I, um, lay out my repurposing based on what I’ve seen, uh, Chris do with his video editing skills.
[00:43:16] And, um,
[00:43:18] Chris Stone: influencing me now, brother. There’s a lot of stuff. I’m like, man, you’re getting too good.
[00:43:22] Jeff Sieh: big deal. Yeah. So that’s what happens. You, you, you know, iron sharpens iron. Um, so, but Paul, you had a, had a great question too that I wanted to make sure you had time to ask.
[00:43:31] Paul Gowder: Yeah, you guys kind of alluded to using different things in your live Restream to help maybe get people to the podcast or, or
[00:43:38] Jeff Sieh: I,
[00:43:38] Paul Gowder: talking about things in the podcast to get ’em over to your, your lives or your, uh, product demonstrations. So can you give people out there that are struggling with this, what are some techniques we can use to, to kind of get our audiences to go between the two platforms?
[00:43:52] Jeff Sieh: Chris.
[00:43:55] Chris Stone: Um, I think not being afraid to mention either or [00:44:00] throughout the course of your, of your show, but not spending too much time in a live situation like really going down a particular rabbit hole at at from a visual. I mean, I think a lot of times, you know, we’ll do a show. And, you know, I always pull everything into D script.
[00:44:17] It’s, it’s like everything goes in there, right? And so, uh, it allows me to visually see what we were talking about. And then I also have a notepad next to me, and I was like, okay, at minute 24, we did something highly visual here. This isn’t gonna work for the podcast audience, right? Even at minute 24 though, if they’re already there, as long as you’re not spending too much time saying, okay, look at this and then do this, but you’re not giving in, in, you know, some audio that gives it some context to a listener.
[00:44:46] Also, keep in mind, a lot of times right now someone’s multitasking. You know, Randy might be hammering out a blog while sh you know, while she’s listening, you know, but doesn’t really, you know, can’t really stand, uh, this, this [00:45:00] knucklehead on the screen currently. But, um, so she might be mul multitasking. I do it all the time.
[00:45:04] I’ll watch the show on Friday and I’ll be in the middle of doing some sort of visual editing or whatever, but I’m listening. And so I think that’s, that’s another thing we gotta think of. It’s not just video, it’s not just audio. Sometimes on the video they’re only listening. And I think that’s increasing, especially, um, lately as YouTube is rolling more and more into podcasts,
[00:45:22] Jeff Sieh: that’s a great point. So, like, one of my favorite show, one of my favorite podcasts was Smartless. I like to listen to it. Eric Fisher introduced me to it, and then all a sudden they came out with a video, uh, like they have season one, um, like on HBO Max, where you can actually watch them filming the live version of their road tour show, which is great.
[00:45:41] They combine things together. You can watch visually, you can listen to it. So, so Jim, do you have any things that you’ve seen? Uh, to, to do what we’ve been talking about, like using this to increase reef. Like if you don’t wanna listen to podcasts, I’ve been using my podcast for this show actually to do a little pre-roll before them saying, Hey, thank you [00:46:00] guys so much for watching.
[00:46:00] But also, hey, I’ve got this course coming up and, you know, or this, this happened. I’m sorry that I didn’t come on last week because we had the power outage. And talking to them a little bit like, like, uh, Chris was saying earlier, there’s something intimate about being in their ear. So what are your thoughts, um, to kind of merge the two together?
[00:46:17] Jim Fuhs: Well, I think the biggest thing that, and, so you have to remember, Dealcasters started on Amazon. We had no other platforms that we were on, so we started building out the social channels and I think that’s where a lot of people struggle. I, think it’s important to. Take those short clips, whether it’s out of the live, and, make it into shorts, make it into reels, post it on LinkedIn as a part of the, video as a native video, and that will get people interested, right?
[00:46:49] You’ve gotta build that awareness because, it’s that whole know, like, and trust thing, right? If I don’t know you guys, I’m not gonna sit there and invest at all in that show, but if, you know, you take a, a [00:47:00] minute of Chris Stone or, or Jeff c or, or Paul saying something brilliant that’s like, you know what?
[00:47:06] This person, what they’re saying resonates with me. I want to go watch more, or I wanna go listen to more. And so you can give them those options, right? cuz then when they go to that full, oh, this is also a podcast, or, oh, this is a podcast, but I can also watch the video. And that’s where I see most people struggle because they don’t wanna put the work in to put it out on their social channels.
[00:47:29] And the platforms tell us what to do, and they’re all wanting us to do these short clips. Uh, now, personally not a big fan of the, uh, the audiograms, but I know some people, uh, do that. I think that, you know, the video is, is putting out a lot more of those, uh, I like to say senses that you don’t necessarily catch when it’s audio only.
[00:47:51] Jeff Sieh: Yeah, I think that’s a great point.
[00:47:52] Chris Stone: Just to dovetail a little bit and, and may, uh, Paul, maybe this, maybe this helps, uh, a little bit more, is [00:48:00] that we can’t assume that everybody’s listened to every minute of every show we’ve ever done. Okay. And so we just can’t, right? And so this is the beauty of having a tool like D Script or some of these others is like, boy, there’s some really great nuggets or excerpts or highlights from episodes that are longer than a minute, right?
[00:48:19] It’s very hard to tell a story in a minute or less. Um, and so we do this because, you know, we create shorts and reels and TikTok and all of the vertical videos, and those are, you know, sort of, you can’t tell a story. You can’t like really elaborate and really, so, but what you can do, and a lot of shows do this, is they create a, just a, another YouTube channel that’s just the clips, right?
[00:48:43] Or, or they, they create this on the same channel and just put it on a playlist and it’s maybe 10 minutes, you know, regarding leveraging podcasting and live Streaming for a wider reach. And then take that and put it up as a, as another audio podcast. [00:49:00] And yeah, that entire interview is later. But if you launch it as a podcast, and maybe this helps Connor, in terms of batching your content, you can’t, you can’t assume that at minute 38, somebody heard what Jim Fuse said, but if he said something really juicy and there’s a five minute excerpt, why not take that?
[00:49:18] And then you introduced the audio podcast, said, Hey, I had a great interview with Jim Fuses, and he talked about how you can leverage your reach and it’s a replay from, uh, you know, the, uh, episode 1 28, which is, you can, you can listen to the full interview if you wanna do it. So now you’re promoting your own episodes, right?
[00:49:35] But you’re actually saying, Hey, I wanna dust this off and I want you to hear it because I feel like you know, you as my audience can be served, and I will make sure that you heard this. And maybe it promotes the full listen, but it also serves your audience at the same time. There’s no rules. We can, you know, and our podcast doesn’t have to be an hour.
[00:49:51] It doesn’t have to be, you know, you whatever. It’s, however your audience consumes it.
[00:49:57] Jeff Sieh: So you could actually release that as like a, like let’s say this show goes [00:50:00] out on Saturday, so maybe I do those clips on Tuesday and have a little extra episode in my podcast playlist. I know, um, once again, our friend Lou Ello has started doing that. He’s been going back to his archives, like cuz he’s got, he’s been doing it since the dawn of time.
[00:50:14] You know, when Disney was being constructed and pulls it out and like talks about something that he knows will resonate with the audience, which I think is a genius way to do it. So speaking of genius ways to do things, let’s go into this next section, which is all about the deal Casters brand. And we talked about going live on Amazon.
[00:50:31] That’s where they started. And before we go on, I wanna make sure to, to mention are pals at ECAs. You can find out more about them at socialmedianewslive.com/ecamm slash Ecamm. They actually have some tools that let you go live on Amazon and see the comments. And when Amazon’s working, oh, everything can connect, but it’s great that they could, that they have that option.
[00:50:48] So if you’d like to, if you’re an Amazon, uh, influencer or a streamer, uh, make sure to check out Ecamm socialmedianewslive.com/ecamm slash Ecamm. So let’s talk about the deal casters. Brandon Paul, jump in here because I [00:51:00] know, uh, you’re on Amazon as well and you got some great questions. But Jim, I wanna start with you like, tell us more about deal casters.
[00:51:06] You mentioned it started on Amazon. But what, why did it start there on Amazon and what sets it apart from other tech focus shows?
[00:51:15] Jim Fuhs: Well, I think it, it started because, uh, you know, Chris and I had wanted to do something together and, you know, RO Ross brand had said, Hey, there’s this Amazon influencer program. I, I figured out how to apply, got accepted. And I was like, wow, that was, that was easy. And uh, I said, Hey Chris, we can actually go live on Amazon.
[00:51:36] And he was like, wow. So that, it was, it’s our sandbox. It’s really what we look at it is cuz we like to break things, we like to figure stuff out. And so, I think that’s one way where we’re different. And the other thing is we never looked at it as a, you know, q vvc, H s N thing. We we’re, you know, Chris has come up with the term we live solve on our show, right?
[00:51:59] [00:52:00] So we’re helping people, you know, overcome that, uh, that fear of technology, helping them, you know, solve their problems. And then we bring guests on that also, you know, make, you know, just like you like to do, Jeff, we bring people on for free consulting so we get smarter. And so I think that is, Where our show, I think is different than a lot of other tech shows.
[00:52:21] Like, we’re not just there to be all geeky. We like to have fun. You know, we, we, uh, you know, we, we have sometimes, you know, we do some Star Wars theme shows and some other things and, you know, we, we, we’ve done deal casters after Dark before and, and you know, things like that. And who knows now with the, the way that, uh, the, the N F L stuff is changing, we may do a little bit more stuff, uh, in that, in that realm.
[00:52:43] Cuz you know, Chris and I both like, uh, sports as well. So, uh, it, it’s just been, it’s been fun to do that. And I think because we’re having fun, people see that people resonate with that cuz it’s not like we’re this like, oh gosh, you know, we gotta do this. We got, and we don’t think about, oh my gosh, I gotta [00:53:00] sell, you know, 15, uh, you know, shore MV seven X’s before the show is over or it’s a failure.
[00:53:06] We don’t think about those things.
[00:53:07] Jeff Sieh: Gotcha. So Chris, how did, what’s your origin story? I mean, how did you meet Jim? Was he
[00:53:12] Chris Stone: Yeah.
[00:53:13] Jeff Sieh: he, like, did you see him on the side of the street and felt sorry for him and like took him
[00:53:17] Chris Stone: Yeah, I found him on a dating app and yeah. Um, no, we met at a, uh, we met at a podcast, uh, meetup that was in Atlanta, and, uh, just became fast friends and we, you know, obviously do some of the same things in terms of remote production. We know we needed to do. We had talked about doing a show and you know, and we just kind of tossing around some ideas.
[00:53:38] And then, you know, when, uh, when the Amazon approval came in, I was like, this is the place we do this. This becomes a sandbox, uh, for us to play in. Right? So, came up with that idea, uh, just launched ourselves on Amazon and said like, you know, you know, Jim has this, you know, Kim Kardashian like network of, of, uh, you know, wonderful people like Jeff C [00:54:00] and Jennifer Watson.
[00:54:01] And, uh, you know, we knew Chris Zos and, you know, we started talking to people that were launching books like Dave Jackson, who’s, you know, school of podcasting. He was like this Hall of Fame podcaster and he was launching a book and we’re like, well, I wonder if he would, if he might come on our show. We’ve only had, we only have like two episodes.
[00:54:17] And he said Yes. And it was like, okay, this might be a real thing. And, um, we were actually making content we thought was really good. And like I said, it was a sandbox for us to say, okay, we’re on, we’re on Amazon, we gotta get people’s attention, so we gotta do flash, we gotta do some stuff, we gotta, you know, uh, the players muted when people start watching us, so we’re gonna start doing some unmute graphics.
[00:54:38] And we were just like, it was all of this, you know, wild West kind of. Thing to play with, but we never really said, Hey, we’re doing this because we wanna make money on this platform. And so we were just doing this, we were having fun. We created some product videos, we were doing all this other stuff, and one day we opened up our commission report and we were like, holy, this is [00:55:00] what just happened.
[00:55:01] And by the time we just kind of figured it out, we said, you know, instead of taking the, the mindset, uh, you know, the scarcity mindset of saying, Ooh, let’s not tell anybody, right? Let’s, like, let’s, let’s just, no. We were like, we gotta tell more people about this because the content at the time on, on Amazon, It’s not that great to be honest.
[00:55:22] I mean, it was like, some of it was some early YouTube hot garbage. And so we were like, if, if this thing’s gonna continue for us, we wanna make the content on this platform better. So we started talking to people like Professor Nez and Kevin Colby, and Gabe Aloisi and Jeff C and people like that, that were like, Hey, you got you.
[00:55:40] Come on over. I, and I promise you, um, if you do it this way, you’re gonna make more money than you do on YouTube. And lo and behold, we weren’t wrong. Um, and uh, so that’s really kind of the way this whole thing launched. And Jim and I to this date know that if there’s ebb and flows and there is in your [00:56:00] Amazon commission report, because we’re not in control, Amazon’s in control.
[00:56:03] They pull all the strings and you know, we do what we do and there’s tons of people on the platform doing content like we are. We know that we weren’t in this to begin with, to make money. And so we, we continue on that mission of like, this is our, our way to solve people’s problems and do what we do as live producers.
[00:56:22] And so, you know, you want, it’s a nice way to kind of monetize yourself, but it’s also a nice way to show people what you can do live and create an engaging live show. And they go, I want that. I, whatever you did on that episode, I want that for my show. And that’s how it, it sort of, kind of took off, I guess.
[00:56:41] Jeff Sieh: Well, you guys are the ones who showed me. I mean, I had a storefront for, you know, I was in the influencers program just because I wanted the storefront back in the day, and then it started going live, and then you were like, oh, by the way, you need to do these product videos. And so I. You evangelized to me.
[00:56:54] And then I got Paul actually to start doing it and he’s got a, a kdp, [00:57:00] like a notebook coming out like in the next couple days. I mean, he’s going to town on there. So Paul, I know you had some questions as we wrap up the show because I can talk about this all the time, but go,
[00:57:09] Paul Gowder: Yeah, I mean, you know, and watching some of you guys product videos and your, your live shows, um, and getting to see you guys play with tech at Pod Fest, I’m really jealous because you’ve gotten to experience so much cool stuff. So if somebody’s new to deal casters, what are some, uh, episodes they should go back and watch?
[00:57:26] What have been some of your favorite things to get to review and, and, and look at?
[00:57:31] Jim Fuhs: Hmm,
[00:57:32] Jeff Sieh: Jim will go with you first cuz you look like you’re having the hardest time.
[00:57:39] Jim Fuhs: that’s, that’s a good one. I, I would say that I think some of our best episodes where, where like the, the May the fourth be with you, where we’re like playing around with Star Wars stuff, you know, like I put on a, a Boba FET helmet and we pull out light sabers and all sorts of stuff like that. Uh, those have been a lot of fun and, um, Then we’ve had some great interviews.
[00:57:59] You [00:58:00] know, we’ve had, uh, people like, you know, Jeff Sieh on, and, and we just had, you know, uh, James Hicks, I mean, just some really great creators that help other people get better in understanding how you can have better shows and, and things of that nature. So I think, um, those are, and of course one of my favorites, but I don’t think you can see it on Amazon now, I think you gotta go to YouTube, is, uh, Jennifer Watson.
[00:58:23] You know, she’s a part of our, uh, our intro video. She’s just so much fun. And we were talking about, uh, weather items. Like she was actually our, she was our first interview, wasn’t she, Chris?
[00:58:34] Chris Stone: Uh, yep. She was the first one. She was the one that we were like, whoops, we can’t go live at 10 80 p. We gotta dial down seven 20. And she hung out in the green room for 45 minutes. Um, but, and you know, to wait while we got that dialed in, you know, this is a part of Live Streaming and, you know, thank God that, uh, she was, uh, so gracious to of her time to be able to do that.
[00:58:54] But yeah, I think, you know, more specifically, I guess Paul, to your question is, is we, [00:59:00] um, Yeah, we do get to play a lot. And we wouldn’t do this if it wasn’t fun. And um, you know, we’re in this sort of, I guess, podcasting and live Streaming business, but, uh, you know, the brands that we do talk to, we don’t just take, I mean, when you become an Amazon influencer and people, you know, and your name gets out there a little bit, um, your inbox gets full of people like trying to give you everything that they possibly, in fact sending you stuff that you didn’t even ask for, showing up.
[00:59:25] Um, and you’re like, I don’t know how this got here, but I didn’t ask for it. And a lot of it is not great. And so it’s, it’s important to stay sort of true again, true to your audience, true to your brand. Like if, if Jim and Chris go live and we’re talking about the Sure. MV seven X that Jim’s speaking into today.
[00:59:44] Um, we use it, we believe in it. This is, this is something that if somebody, if this works for in within somebody’s budget, we can do that. We’ve got other microphones around here that are more expensive and and less expensive, and we can talk about it. You know, we’re, you know, if you wanna use the word expert, [01:00:00] advocate, influencer, whatever, um, but you know, we are not just gonna talk about something that people go, I don’t know if I can trust that.
[01:00:08] You know? Did you get paid to say that? And, you know, so we’re very, very, um, tactical about the, the brands that we, uh, we work with. Next week we’re gonna have Roger Cloud on from cloud microphones, and they make the cloud lifter. And, uh, everybody kind of knows that as like the device you need, if you have this mic, the SM seven B, right?
[01:00:28] Um, but we had a conversation with him, um, uh, I don’t know, probably six months ago. And it was, we, I think we were on the phone with, on Zoom with him for like two hours. And he just has all these great stories about, you know, he was in the studio with Pink Floyd and, and like, all of these amazing things.
[01:00:48] And I’m like, how is this not out there? And he was talking about his, his company and based in Arizona and, and what he does for Native Americans in that, in that community and all of the [01:01:00] things that, uh, and I’m like, please come on our show. And it really, it wasn’t like, please come on our show because we want free cloud lifters, which we, you know, we, we get, and that’s what you’re hearing right now or whatever it was.
[01:01:11] Because like, this is somebody who can speak to our audience and this is something that I feel like if people find out a little bit more about that, that backstory for some of these tech brands, I think people are a little bit more, um, you know, open to it. So I don’t even know if that answers your
[01:01:29] Jeff Sieh: no, I think it’s great because, I mean, one of the things we’re talking about is about you guys, is that you’re very insincere. I never, never watch your live streams. I never feel like. Oh, they’re just hawking a product. They’re like the sham wow guy. You know? Or like just set it and forget it. It’s not like that.
[01:01:44] It’s more of like, Hey, I’m using this cloud device, Jeff, you really need to get one cuz it would help, da da da da da, you know, and that kind of stuff. And they wanna share that. And that’s what I love about, it’s that, that that marketing that is a service based like, yeah, I’m gonna make some [01:02:00] money, but this really works and I really like it and I’m excited about it.
[01:02:03] So, uh, one of the things, and I, I didn’t feel that way and as I, we wrap up the show when, you know, it’s sponsored by Ecamm. I was a big fan of Ecamm use their stuff way before they were sponsored for the show. Uh, so I kind of have that kind of same feeling like you had with a cloud microphone. But you can find out more about them socialmedianewslive.com/ecamm slash ecm and also follow deal casters everywhere.
[01:02:23] Deal casters live takes them to, takes you to their storefront. You can see this stuff that we’re talking about. You see their shows, you can see their special events that they have going on. I’m sure they’re gonna have some stuff coming out during Prime week, which Prime day, which is next. Next week, right?
[01:02:38] Yeah. Two
[01:02:38] Jim Fuhs: Uh, the 11th and
[01:02:39] Jeff Sieh: Yeah. Um, so they’re gonna be doing stuff over there. See how they’re doing it? Watch how Chris and Jim are repurposing their content. Uh, it’s just kind of a, it’s a masterclass on how to take, uh, and compressed stuff to a minute and let it go out there. So follow firstname.lastname@example.org.
[01:02:56] Uh, but Paul, I’m gonna start with you and then we’ll go around the room. Where can people find out more [01:03:00] about you? Paul, if you haven’t guessed, he’s, he’s, he just is amazing with his live show and the stuff that he’s email@example.com. But Paul, what do you got going on? Tell us where we can find out more about you.
[01:03:11] Paul Gowder: Yeah, you, uh, you learn more about some of the things I’m doing with helping people level up their business firstname.lastname@example.org. But I also wanna encourage you, especially here in the summer, if you’re interested in Native American culture, there are tons of powwows going on right now, and they’re open to the public.
[01:03:26] Head over to pows.com and find one near you.
[01:03:29] Jeff Sieh: Yeah, they’re, they’re amazing. He’s amazing streamer. Chris, another amazing streamer. Tell us where we can find out more about the Chris Stone.
[01:03:37] Chris Stone: You can go to Chris stone.contact and I’m on all of the tubes there. And uh, certainly if you’re someone who wants to have a show but doesn’t wanna know how all the sausage is made, I can do that for you.
[01:03:50] Jeff Sieh: Awesome. Jim Fuse. Last but not least, where
[01:03:53] Jim Fuhs: Yes, uh, fusion Marketing Live. I, uh, just started using beacons. I think it’s a really neat, uh, [01:04:00] link, uh, product. And thanks to, uh, our friend James Hicks for, for. Turning me on to that and, uh, all my, all the places you can connect with me there and, and like Chris, if you’re looking to, uh, do a live show, uh, or, you know, even turn it into a podcast, uh, definitely like to, to talk to people about that.
[01:04:17] Jeff Sieh: Awesome. And I am Jeff c and I do have a new course coming out. You guys can sign up for that at uh, jeff c.com/script 1 0 1. We’ve talked about repurposing today. Um, if you’ve been watching some of my reels and stuff, that’s what I’m using. I’m doing it all in this script, and so I’m gonna be walking you through that process.
[01:04:33] If you want more information about that, Jeff c.com/descrip 1 0 1. Once again, thank you to Ecamm for being a sponsor at socialmedianewslive.com/ecamm slash Ecamm. And with that, we’ll see you guys next week. Make sure to tune in, subscribe, check out everybody. Thank you, peg. Thank you, Jim. Thank you, Randy.
[01:04:51] Everybody who watched live and are listening to us, Us in also coming in during the replay. We appreciate you wouldn’t be able to do the show without you. And with that, we’ll see you guys [01:05:00] next time. Bye everybody.