SHOW TRANSCRIPT

This transcript is automatically generated by Descript.  Any errors or omissions are unintentional.

[00:00:00] Jeff Sieh: Hello folks. Welcome to Creator News Live. I’m Jeff C, and you’re not.

[00:00:03] Conor Brown: And I’m Conor Brown, and this is the show that keeps you up to date on what’s happening in the creator economy and so much more.

[00:00:09] Jeff Sieh: Have you ever wondered how to grow an email list that actually fills like a community? Maybe you’re curious about what gets people to open, click and stay connected with your content, or maybe you’ve been looking for ways to blend some AI tools with authentic relationship building. If so, you are in the right place.

[00:00:25] Jeff Sieh: ’cause today we’re excited to welcome our friend Paul Gower back on the show, who’s an expert in email marketing and he’s helped countless creators turn subscribers into loyal fans. He actually did that, uh, recently at CEX. So if you saw him there, he’s amazing speaker, so always check him out.

[00:00:40] Jeff Sieh: And he’s gonna be sharing today with us practical strategies, fresh insights, and his best tips for making email the heartbeat of your community. So sit back, clear your schedule, clear your mind, and get ready for this week’s episode of Creator News Live. Paul, how are you doing? Are you back to the real world?

[00:00:57] Jeff Sieh: Uh, yet I’m not,

[00:00:58] Paul Gowder: I, you know, I’m trying to make that [00:01:00] adjustment. CEX was pretty awesome. Uh, great sessions. Then going out afterwards with everybody and exploring Cleveland, seeing Shado at the Cleveland Browns game, and it, it was a, and now it’s, you know, it’s back to work. Gotta get everything caught up. So, yeah.

[00:01:15] Paul Gowder: I’m excited to, to dig into all the stuff we learned and talked about.

[00:01:18] Jeff Sieh: Yeah. So by the way, last time you were here, ’cause we’ve been doing like theme songs for people, somebody said, why don’t you have a a, a song for Paul? So I, uh, have worked on a song. So this, before Conor reads your intro, I’m gonna just go ahead and play the, uh, Paul goer, intro song. There we go. Paul Gowder

[00:01:50] Paul Gowder: Love it. Love it, love It sounds like a little something. Street USA.

[00:01:53] Jeff Sieh: That’s right, exactly.

[00:01:54] Conor Brown: Yeah, yeah, yeah. And I know you said people were asking for a theme song for Paul, but it was really just Paul who was [00:02:00] asking for that theme song. We can reveal that secret here today. If you don’t know who Paul is, Paul is awesome. He’s the owner and founder of powwows.com, which has been the leading online community celebrating Native American culture for the past 25.

[00:02:14] Conor Brown: Years having visited hundreds of powwows across North America, Paul has been able to capture those events and publish them to millions of views on his website. YouTube channel, having experienced the trials and tribulations of running a successful online community for the past 25 years, Paul helps other entrepreneurs navigate the successes and pitfalls of building an online business through his public speaking and consulting services, public speaking, like speaking at CEX, where I heard they put you on the keynote stage, which means Paul, you can officially say I keyed CEX.

[00:02:49] Jeff Sieh: Oh, so much stuff today. So we’re gonna jump into what we learned both at Podcast movement and CEX. Kind of, there’s like two themes that, uh, a lot of people were talking about, a lot of discussion going on. But first I wanna do [00:03:00] a shout out to our sponsors of the show. Our friends over at Ecamm. We found out more about them at Ecamm dot com slash Jeff, but we have an amazing thing coming up.

[00:03:08] Jeff Sieh: We actually have this video guide to social media. I am going to be teaching all next week for an hour every day at 11:00 AM Eastern. we’ll be talking about social media. You see the behind the scenes, how I create all this stuff that I do. A lot of cool stuff about ai. So it’s gonna be September.

[00:03:25] Jeff Sieh: Two through the fifth and you can actually find out more about it, go jeff c.com/workshop, jeff c.com/workshop. It is totally free and if you register, you will be able to get the replay. So make sure you guys go check that out, share it with your friends. We’ve got, I think about 700 people already signed up and, more are coming every day.

[00:03:46] Jeff Sieh: So yeah, we’re excited about this one. So join us there, with EAM all next week except for Labor Day, of course. But, uh, would love to see you guys there. Conor, I’m expecting to see you in the, uh, the comments, so

[00:03:59] Conor Brown: [00:04:00] Yes, sir. I’ll add it to the calendar now, sir.

[00:04:02] Jeff Sieh: Okay, thank you. So we’re gonna dive into what we’ve learned, at podcast Movement.

[00:04:07] Jeff Sieh: I know, and, and Conor is, he’s deep in this, he’s like a marketing guru as well. So this is gonna be a fun talk as we get on. And Paul is like Mr. Community, especially with email. So there was a lot of talk. throughout, CEX and podcast movement. One of the things Paul, I wanted to kind of dive into is like, a lot of creators confuse, like audience size with community strength.

[00:04:31] Jeff Sieh: So what’s the difference when you have a successful community, do you have to have like one like powwows where you’ve got a gazillion people in there? what do you consider a community and why does it matter for small businesses?

[00:04:43] Paul Gowder: So I think your, your community can be, you know, it’s a community of any size. Lou Mongiello says it all the time, you know, if you had 10 people sitting in your living room listening to you, you would feel pretty happy with that size or audience, right? And, and they’re gonna be super engaged and you’re gonna have that [00:05:00] intimate feeling.

[00:05:00] Paul Gowder: So I don’t think it’s much, it’s, it’s not so much about the size of the community. It really is, you know, the engagement level, the, the feeling you create. So, one of the things I wanna say, and we kind of talked about this a little bit this weekend, is what, you know, what is community? And I think there’s levels to it, which relates to the size, right? Community to me, is really a group of people who feels some type of connection, shared beliefs, and they have that bond together. Now, when you look at what a community is online, I think there is levels. So there are people that just feel connected to you and your content, and they may not interact with you.

[00:05:39] Paul Gowder: They may just be on your newsletter. They may just read, they may just like your post on Facebook, and that’s okay. But then you have your other people, you know, the next level is the people who are gonna join your Facebook group or join your community. They’re gonna be posting in there, and then it, you know, it goes from there.

[00:05:52] Paul Gowder: You, you’ve got your people that are just totally addicted in their posting every day. And then you have your, your advocates, right? Your super fans, the people that are sharing it, [00:06:00] inviting others in, right? So I think when you’re talking community, you have to make sure you’re engaging at all those levels, even the people that you never hear from.

[00:06:09] Paul Gowder: Are out there and they feel that bond and that connection to you and your, and your topic, your content. So you have to make sure you’re engaging them too. And that’s what I love about email because you can hit all of those levels and speak directly to your audience no matter how they want to engage with you.

[00:06:24] Jeff Sieh: Hmm. Great point Conor.

[00:06:26] Conor Brown: You know, Paul, what about, you know, when we’re talking about email marketing, how do you create. Community behind that. You know, I, I do email marketing professionally as well, and the one thing that I’ve been getting so upset with lately is people saying, oh, well we need a newsletter. We need them to get the sign up for the newsletter, sign up for the newsletter, and then they just put together a newsletter that’s just a regurgitation of any content, any links, anything they’ve posted in the previous week when.

[00:06:52] Conor Brown: That’s not building community and it’s honestly not very useful to the user. But you do such a good job of, of [00:07:00] taking,a one to many sort of broadcast style and really getting it to be a genuine community builder. So how do you,think creators can take that from just sending an email to a list, to sending an email that is building a community one to one at a time.

[00:07:19] Paul Gowder: Chanel from growth in reverse keynoted this weekend, and she talked about this and I, and I think it’s so important to keep this in the back of your mind, is that she’s examined hundreds of newsletters and looked at all their growth hacks and how they have grown their audience and their engagement levels.

[00:07:34] Paul Gowder: And it all starts with killer content. And I think your newsletter has to be one of those pieces of killer content. Now everything we write is not gonna be like our most valuable piece of content, but you need to treat your newsletter as just as important as your next blog post or your next podcast.

[00:07:51] Paul Gowder: You have to write something that’s really valuable. People ask me, you know, how many emails can I send a week? Well, it’s as long as you’re, uh, writing a piece of valuable [00:08:00] content, then you can put it out. Yeah. So many people writing newsletters that are just. I feel like they’re just shouting at people.

[00:08:05] Paul Gowder: Here’s my newest podcast. Here’s my newest video. Go download it. Go watch it. Without giving any reasons, without setting the stage for why it’s important or why it would resonate, and you have to, I, I showed this weekend, I, I think every email needs to be personal and you need to put your unique spin on it.

[00:08:23] Paul Gowder: If you, if it’s just a newsletter of, you know, like kid has the ability to just take your RSS feed and just automatically start sending newsletters, please don’t ever do that. Right? It’s ’cause it’s not personal. It’s not, it’s not crafted from you. So that’s the first thing I would say is make sure that your email is one, providing value, and then that you’re actually putting yourself in that email.

[00:08:42] Paul Gowder: It’s not just, here are my latest five videos on TikTok. Go watch ’em. You, you have to tell your audience why and, and actually be in the email.

[00:08:51] Jeff Sieh: So a little follow up on that question, Paul, because I know a lot of people, struggle with newsletter content, like that’s another, like you mentioned, podcasting, YouTube, video, whatever, [00:09:00] and they struggle ’cause that’s another channel that you have to create content for and a lot of ’em just repurpose like a blog post or they’ll take their video and just run the transcript and send that out out as a newsletter.

[00:09:10] Jeff Sieh: I’m assuming you say that’s not the best practice you need to create a, a specific piece of content for your email. Is that what you would tell people?

[00:09:18] Paul Gowder: So, yeah, I think there’s two, there’s two kinds of newsletters here. There are people that are creating content just for their newsletter. And Jeff, your, your weekly newsletter is like that, right? It is content that you’re only putting there, and I think that’s, that is a great way of doing it. If you are looking to repurpose,people have heard me talk.

[00:09:34] Paul Gowder: They know I, I love my throwback Thursday sequence, which is just, Hey, here’s an article we published on powwows.com. You may not have seen it. Here it is. But at the beginning of that email, I always put. Why I think you would wanna read it, why it’s important and my personal take on it. It’s not just, here’s an article, click on it now, please.

[00:09:52] Paul Gowder: you know, it’s, it’s putting that, that personal spin on it and, and showing up. But remember, you’re talking to your [00:10:00] audience directly. Don’t just shout at the masses. Talk like you’re talking one-on-one, like you’re on a video, right? You’re like, you’re having an actual conversation. And that does come across in email.

[00:10:09] Jeff Sieh: Hmm. Great point, great point. The other thing I was gonna ask real quick was, so in podcast movement, everybody’s talking about community. CEX is the same way. so many people try to force community. rather than letting it grow naturally, I’m not really sure why that happens. and and what are some of the, when should you create a community, I guess, because everybody’s gonna be talking about community, everybody’s talking about it at CEX and podcast movement, sometimes it’s not right to have a community.

[00:10:34] Jeff Sieh: So what are your thoughts on that, Paul?

[00:10:36] Paul Gowder: So I think you should be community first driven. And so community to me is not just necessarily creating a Facebook group, right? It’s like I was saying earlier, you have to start addressing people from the beginning, whether you’re, it’s on social media or in your newsletter, and talking to them like they are part of your community.

[00:10:51] Paul Gowder: So make them feel connected. Make them feel like they are part of something bigger, and that will start growing your community even if you don’t have a place to send them, [00:11:00] even if it’s just your newsletter or your TikTok or your Instagram story. If you, if you. Treat them like they are already part of your group and you’re talking to them because they’re a member of your, your, your group, your collective.

[00:11:13] Paul Gowder: Then it will start building. At some point, you, you will feel some critical mass and that they want a place to land a Facebook group or something else. And that’s when maybe you put, turn on the next phase of your community and, and address those people who want a place to join and they want a place to interact, but from the beginning you have to treat them like they’re already part of something bigger and they will start feeling that and then you can move them to, to another location.

[00:11:38] Conor Brown: What about Paul? You know. People that are starting. ’cause I, I think like Rome wasn’t built in a day and community wasn’t built in a day either, right? So. For people not to get discouraged, right? When, when you’re building a community, when you’re trying to bring people in, when you’re trying to get the replies and, and understand that, you know, this is what you are building, what’s one simple thing [00:12:00] for someone that’s just starting out that you think they can do this week to start turning their audience into an actual community?

[00:12:09] Paul Gowder: Two things, one in your email. Please start using, I start actually talking from your perspective. Please don’t try to talk like a brand or just let ChatGPT. Write your intro without any personal touch. But two, put something in the email that’s easy for them to. Take part in, put a trivia question in, put a poll in.

[00:12:31] Paul Gowder: Those are super low friction. You know, I love asking questions in my email and trying to get people to reply. And I think that is, that’s the greatest metric of all, is how many replies you’re getting to your emails. But that is hard for a new community and a new list to get that kind of response. So just put a poll in, right?

[00:12:49] Paul Gowder: Everybody loves voting on a

[00:12:50] Jeff Sieh: Hmm.

[00:12:51] Paul Gowder: You know, if Conor, you know, you can, are you a universal Halloween Horror Nights fan or not? Those are questions that everybody’s gonna want to answer, and they’re gonna wanna see the [00:13:00] results. So they’re gonna click on it. And again, once you start doing that kind of thing, they will start feeling a part of it.

[00:13:05] Paul Gowder: And in your next email, make sure you talk about, here’s the results, here’s what we saw. Were you in the majority? Was this you, you know? And then you can start relating and they’re gonna feel like they’re part of something.

[00:13:15] Jeff Sieh: Yeah, that’s great. So, really late at night. I could hear Conor screaming from Texas. So I’m just saying like, I know it’s a little, it was hard to do, but you did it for the, your fans and for your followers. I know, I know that about you.

[00:13:27] Conor Brown: Jason is terrifying. Typically, he targets campers, but he was targeting me.

[00:13:31] Jeff Sieh: Okay, there. So, we have, uh, Katie, Brinkley, who also spoke at podcast movement and CEX, and she, you know, if you don’t know her, she has created the four post strategy. And that’s a perfect kind of segue into this question. So, how do you balance creating content for reach Paul? Like when you’re, when you’re trying to get new community members or people inside your, your channels, how do you balance like, reach versus content for depth, which is kind of what you were talking about for the community.

[00:13:59] Jeff Sieh: You’re [00:14:00] drawing them in, you’re talking about yourself, you’re, you’re sharing part of your life to build, to bring those people in for community. So how do you balance those two? Because I know you actually have some posts, specifically you do to get people into your, sphere of influence and then you really target them with community.

[00:14:15] Jeff Sieh: So what’s the balance between those two different types of, contents that you put out?

[00:14:19] Paul Gowder: I, I think you need to be posting a ton of that first kind of level of content. If you look at any kind of sales funnels, you know, they talk about your, your cold funnel or your, you know, your cold people out there. You’re, you’re just posting to get them into your, your ecosystem. And I think you need to be posting a lot of that content, any kind of thing that’s going to get somebody to stop the scroll and whether like it, or write a comment that will get them in and they’ll start seeing more of the content.

[00:14:46] Paul Gowder: That’s the stuff you need to be putting out the most, especially when you’re first starting out, just trying to get people to relate to you in some way and whether it’s, you know, posting behind the scenes or, you Conor having, um, running from Jason last night, something like that, that [00:15:00] people are gonna identify with and it’s going to be mass appeal.

[00:15:03] Paul Gowder: Then you can start the other types of content. And of course, that’s where I, I think from there is where you start getting them into your newsletter, you know, and using, using that, those first kind of pieces of content to either get them the reply or, to click a link and maybe go to a landing page and join your newsletter.

[00:15:18] Paul Gowder: Those are the, the ones that are gonna start getting them into your, into your email funnel or whatever. And then you can start creating that second level of content where you’re educating them on your topics and you’re going a little more in depth. for me, that’s, that’s the one I’m gonna be posting the most.

[00:15:32] Paul Gowder: I’m gonna post a lot of that kind of content and then get them in and send them into the email.

[00:15:37] Jeff Sieh: So I kind of a follow-up question for both of you. Email Gurus and Paul, you really, and Conor as well, really helped me with this because a lot of people do not realize the importance, especially when we’re talking about getting them into your email’s. A community, like if you’re doing it right, it’s a community, you’re talking to those people.

[00:15:52] Jeff Sieh: but you really highlight the importance of that kind of welcome sequence and sequences and how important that is. And a lot of people don’t do that. They’re [00:16:00] just blasting out like a newsletter or almost like a press release. Right. so I want you both to talk about the importance and maybe some things that people haven’t thought about.

[00:16:08] Jeff Sieh: When they’re creating their, their first sequence, right? Because that’s what really changed thing for me in the email marketing is I have like a really simple three to five email sequence. When people join my list, they see me at a conference speak, they take a picture of that QR code, and then they’re entered for like a, they get a free download and then they’re entered into my sequence.

[00:16:26] Jeff Sieh: Right? So what are some things from both of you that are super important about that very first sequence? When people come, you know, they click on that link, they want what you have, and you drop ’em into that. Paul, you can go first.

[00:16:38] Paul Gowder: Okay. Yeah, I talked about this in my, in my presentation this weekend. Please don’t let your, the first impression of a new subscriber gets is to be that weekly broadcast because. It is going to be a longer email. Probably it’s going to be for me like a, you know, here’s the latest things we’ve published.

[00:16:54] Paul Gowder: Here are the powwows that are upcoming. It’s a big thing and it, and it is gonna intimidate a new subscriber. [00:17:00] I think when you put somebody in, whether, you know, you’re attracting them in from a lead magnet. So let’s say, I always reference my what to expect. It’s your first powwow email sequence. When they subscribe to that, I’m gonna immediately deliver value.

[00:17:13] Paul Gowder: I’m not gonna necessarily introduce myself. I’m going to, they, they wanted to know what to expect in their first powwow. So the first email they get is going to be, Hey, I know this can be intimidating. There’s a lot to do here, and you’re going into something new. I’m gonna walk you through it and I’m gonna take you through the steps.

[00:17:29] Paul Gowder: ‘ cause remember when somebody lands on your page, whether it’s from social media or Google search. They probably don’t know who you are if they’re, if they’re new to you, right? They’re just landing on a single piece of content, so you have to relate to them quickly. They don’t care of you know, who you are and what you do in your, your list, your resume, right?

[00:17:46] Paul Gowder: You can do that later. You have to provide them a value and then take them on that journey step by step. I see so much better conversions and retentions because I’ve walked people through this, this, the story, and by the time they get [00:18:00] to the end of it, they’re like, oh, okay. I get it. This guy, you know, he’s, he’s helping me.

[00:18:04] Paul Gowder: He’s actually giving me the information I wanted. Then I can start asking them to click on more links to buy products to, you know, subscribe to other pieces of our content or whatever, but you have to deliver the value and actually kind of prove yourself to them.

[00:18:19] Jeff Sieh: Hmm. So real quick, before we go to Mr. Conor Brown answer on that, I wanna ask the audience, what do you think is harder, like, growing your following or keeping people engaged? So grow, growing your following, or keeping your people engaged wherever you’re watching. drop that down below, wherever you’re watching in the comments, like, do you struggle with, you know, growing that list or keeping people engaged?

[00:18:41] Jeff Sieh: That’s what I wanna know. All right. Conor Brown, what do you think people, they, they forget about when they’re creating their first email sequence.

[00:18:47] Conor Brown: Well, I think to Paul’s point, it’s you wouldn’t go to a cocktail party, go up to a stranger and say, Hey, do you wanna buy my service? Like that wouldn’t be your first thing that you say. ’cause they’ll write you off as, as a lunatic. [00:19:00] It’s

[00:19:00] Jeff Sieh: Isn’t that how we

[00:19:00] Jeff Sieh: met?

[00:19:01] Conor Brown: to know. Oh Yeah. that’s, that’s, that’s, that is how we met actually.

[00:19:04] Conor Brown: So that’s, that’s that actually unfortunate, but it worked out for me. do as I say, not as I do. I think one thing though is, is about showing what you are about to the person that just subscribed, and I mean, being yourself, Right? Showing the tone that is you, the content that is you, and the, the strategies or whatever that you’re trying to offer.

[00:19:27] Conor Brown: In that welcome series, the most important thing that can happen is somebody connects with you, Right, And don’t get discouraged if they don’t connect with you because your email list should be sacred. It should have people on it that want to get your. Content that welcome sequence can also be a way to filter out people.

[00:19:46] Conor Brown: Maybe they signed up just to get the freebie and they don’t want to have anything else to do with you. That’s fine. This is the time that they can exit, so don’t be afraid of that. The other thing I would say about that welcome sequence, which Paul does [00:20:00] so well, is we use email as what a method of communications.

[00:20:05] Conor Brown: Jeff sends me an email. What do I do? Reply, reply, reply, reply. ’cause it’s one-to-one, right. That’s how we use email but somewhere along the way, we got it in our head that marketing emails shouldn’t be replied to. In most marketing emails say this inbox is not monitored. Do not reply to this email, which

[00:20:26] Conor Brown: is crazy. We’re taking away the one thing. That email is actually there for a communication, a two channel communication back and forth. Ask for those replies, and then when they do that, like Paul does, set some time aside and reply back to them. That simple note, that’s really, really easy to do. That’s how you build connection and community.

[00:20:48] Jeff Sieh: I think that is so spot on from both of you because you wanna write your emails in a way that is not just a news thing. Like, I’m not just vomiting, here’s what I’m doing, here’s what I’ve done. You wanna write in [00:21:00] a conversational style that’ll get people to reply. it’s so cool. Like we, I just did this talk at CEX about, uh, creating AI images and I have, I had this lady in my talk who joined my list, but she also has been sending me like her creations.

[00:21:12] Jeff Sieh: ’cause I asked for it on stage. And so because she’s showing me her examples of this stuff she learned and as a creator that, I mean, that’s just cool. Like I enjoy having that conversation that they. Have that back and forth. So you wanna write in a style that kind of fosters that. Now you can promote your services.

[00:21:28] Jeff Sieh: ’cause we all gotta make money and all that stuff. But writing in a way that really invites people to share their thoughts or share their creations or whatever, I think is super important. And I love, Paul does that, you know, the throwback stuff, he most always asks a question in his emails. He so people will respond to him.

[00:21:44] Jeff Sieh: So that also signals, right Paul, that the email for the email service providers that, hey, this is a, a good email, a good address, we should keep sending this and putting it in front of these people,

[00:21:54] Paul Gowder: Yeah, deliverability is so important. So you, you have to get some kind of interaction with your [00:22:00] list or Gmail and Yahoo, and everybody else is going to stop delivering it. and I, I wanna take this. I see a lot of people saying, keeping people engaged is the thing they’re struggling with and the comments.

[00:22:10] Paul Gowder: So, like Conor said, you know, figure out some way that you can relate to them. you know, in, in your welcome sequence. Maybe you have an email that, Asks a question that’s not necessarily they have to reply, but they, you know, a poll, right? And use that poll to then craft more content to that person.

[00:22:28] Paul Gowder: So if I’m a Disney travel agent, maybe my, my sequence is, hey, what are you interested in doing more? Are you looking for a Disney cruise? Disneyland, Disney World, right? And from that, I can then put them in another sequence that’s gonna deliver content on that and relate to them. and take every opportunity you can to tell some kind of personal story that’s relatable.

[00:22:48] Paul Gowder: like Conor said, you have to put yourself in there and find ways to, to relate. And if they’re not engaged, prune aggressively, and just get them off the list.

[00:22:57] Paul Gowder: They’re not your people and it’s okay.

[00:22:59] Jeff Sieh: [00:23:00] Conor.

[00:23:00] Conor Brown: I think the other important part there is something that I learned a long time ago is whatever medium you have for the person that replies, there’s 10 others or however many others that wanna reply, but just aren’t replies, right? So you have to give them other ways to engage. poll is a great option to do that.

[00:23:20] Jeff Sieh: So we kind of touched on this before, but I wanted to, I wanted to thank you, Amy, so, so kind. She goes, shout out to Jeff’s weekly email. So good and fun and, creative. So, and if you guys wanna join, of course, jeffy.com/news is a really great way to do that. But one of the things I like to do, and I don’t know if you guys saw it today, but I like to put stuff that’s just exclusive in my email that they really can’t see or get anywhere else.

[00:23:41] Jeff Sieh: And so what I’ve been doing is taking the thumbnails that we’ve been creating for using AI to create for the YouTube channel is then animating them. And the only place you can really see those is in the, the newsletter. And if you saw it today, it was AI just did it. And I talked about it in my talk of the visual marketing.

[00:23:56] Jeff Sieh: Sometimes AI just takes it another direction, but it just, [00:24:00] it, it moved everybody. But then it like had Conor, I mean Paul Boop Conor on the, the face. It was just hilarious. And so I had to use it. So if you’re not signed up for it, you need to go and do that. But did you see it, Conner?

[00:24:11] Conor Brown: I did, and I actually thought the first time I thought Paul was giving me a wet Willie,

[00:24:15] Conor Brown: but then it.

[00:24:17] Jeff Sieh: I, and that was, it was just random and I thought, golly, that is hilarious. I gotta use that one. So, fun stuff ha happens with ai, but you wanna, I, my, my point was, is. Having something exclusive, like I don’t put it anywhere else. Like that’s where it shows up and, and I get a lot, rich Graham even came up to me at podcast movement saying how much he loved those, those thumbnails that we do in the email.

[00:24:37] Jeff Sieh: So, uh, thank you Rich for that. But anyway, um, just hilarious. the stuff you can do. Let’s talk about AI in content creation. So it was really interesting podcast movement and CAX, there is this line that people were talking about how to use AI to increase your work, workflow, creativity, whatever. But then there was this like hesitance, like, what are we gonna do?

[00:24:59] Jeff Sieh: How can [00:25:00] we, how can we use it but not lose our humanity and not use, especially with community, not just dumping, you know, just blathering on using AI stuff inside of your community, but using it as a tool. So, Paul, many solopreneurs feel intimidated by ai, but where should they realistically start without feeling overwhelmed?

[00:25:19] Jeff Sieh: Like, how are you using it in your business?

[00:25:21] Paul Gowder: I am using it, you know, to write my emails and to make them sound better. So I’m telling it, Hey, here’s the story I wanna tell today. Here’s the the points I wanna make sure I cover. He, here’s what I thought about the story, here’s my reaction. I’m putting all of that personal stuff in a list and then letting it write.

[00:25:37] Paul Gowder: It better because sometimes it words it a lot better than I would have. So I think it’s okay to do that. Just don’t lose your personality in it. Don’t let it take over and become just like we’ve talked about already, a cold brand, just shouting at your audience. So, you know, I’m doing that and I think ChatGPT is a great place for people to start with.

[00:25:56] Paul Gowder: That kind of thing. You know, there’s, there’s advanced tools and Jeff, we were talking about [00:26:00] like Poppy and some of these others where you can start having to pull or, um, what’s the one Lex

[00:26:05] Jeff Sieh: Yeah, Lex Do page. I use it. I love it. Yeah.

[00:26:08] Paul Gowder: Where it can take your other, your other writing and start building a. A model off of that and use your words.

[00:26:13] Paul Gowder: Those are great, and I think everybody should start get to that level, but from the beginning, just make sure that you’re telling it, Hey, here’s my personal take on that. Here’s how I want to insert myself in it, and just make sure it’s, it’s continuing to write your stuff in it.

[00:26:28] Jeff Sieh: Yeah. a couple comments real quick. Um, Linda goes, I was worried about condor, so had to, come here today ’cause of the booping on the face. yeah. Thanks for that, Linda. And, and, and Rich says, dude, it was a fantastic animated thumb today. Thank you. But here’s a great question. So, like, Amy goes, my email goal goal is to get people to reply to my emails like Paul’s emails.

[00:26:47] Jeff Sieh: Uh, get, so what, what would you tell somebody who is, maybe they’ve been doing email for like a year. But they’re struggling with that. Those replies, they’re, struggling. Getting that, that [00:27:00] conversation, building the community on their email list. What would you tell somebody like Amy, who’s, who’s struggling with getting that engagement?

[00:27:07] Paul Gowder: Try a trivia question, right? Try some kind of question and, and, and reward them, right? So have a, Hey, I’m gonna take all the right answers and give you, a book or a sticker, you know, something easy that you can send out. and maybe it’s, you know, I’m gonna take the, the first 10 right answers or some, you know, but give them some kind of incentive to reply and make it a trivia question one that’s fun and they can easily answer, but then also that maybe you can start learning from them and figure out where they’re, they’re going.

[00:27:34] Paul Gowder: But I, I do trivia questions in a lot of my emails. Now, at the bottom it’s the, so the readers who know to read all the way to the bottom, they know they’re gonna get a little PA little chance to win a sticker or, or some other kind of prize. And, and they, you know, some of these folks are scrolling to the bottom and replying immediately, and then they’ll go and read the email.

[00:27:52] Paul Gowder: And the second part of that is when you do get a reply. Make sure that you engage with them, make sure you write them back at, one of the [00:28:00] best emails I’ve gotten this year was from a mom who said that, you know, her and her son read my emails, watch the videos, and I replied to them and, and I don’t even remember what I said in the first email, but I replied back and she wrote back and said, oh my God, we didn’t think anybody actually read these emails.

[00:28:15] Paul Gowder: We thought it was, you know, an, an automation that was sending out. Of course it, you know, it is an email sequence automation, but, she’s like, oh my God, my son is so excited that you actually wrote back. And so from there I was like, well, okay, if he’s this excited, I sent them a, you know, a sticker and a t-shirt, and wrote them a note.

[00:28:31] Paul Gowder: you know, that they were, they are gonna be engaged for a long time now because I took the time to write them back. You don’t have to go as far as like actually sending them something. But writing people back goes so far with them. So give them something easy to reply to and then engage them.

[00:28:46] Jeff Sieh: So I would say too, if you’re struggling with ideas for like, what do I ask my audience as a poll? You? That’s where you could use ChatGPT. Like tell, tell ChatGPT who your audience is. If you, you’re still struggling with an avatar, there’s tools out there that’ll help you do that. [00:29:00] StoryBrand has a great, like, I think free AI tool you can do.

[00:29:02] Jeff Sieh: but go in there and it, and then you can even like have a com a competitor that you don’t know and say, Hey, this is kind of the same audience. Help me write, poll questions for my email list. And that’s a great way to use ChatGPT to come with some ideas. Conor, how do you using AI for, you know, creating content use?

[00:29:18] Jeff Sieh: I mean, you’re doing the, the challenge right now. A lot of times when you’re doing a daily thing like that, it can be a struggle of like, what do I talk about? So how are you using AI to create content and build community?

[00:29:27] Conor Brown: It’s all about organizing my thoughts because I feel like I’m both intimidated and energized by the idea of a blank page, right? I have so many ideas when it comes to content creation, but. Getting started is always the toughest part. So that’s what I’m using, ChatGPT in particular to help with these days.

[00:29:50] Conor Brown: I’m saying, Hey, this is something I want to create. Where should I start? How should I start? Or, Hey, ChatGPT, I have an idea for this type [00:30:00] of content. Um, I’m gonna make a short form video. I need to talk about all these things. Can you give me the outline of the script? I always go off script, right? I’m never saying exactly what it’s telling me, but it helps me organize.

[00:30:16] Conor Brown: The things in which order to do right now, a teaser so that I, I hold myself accountable. I’m creating a Halloween ate guide that I can give to people. You send me their, your email address, right? I give it to you. It’s going to be very extensive. I opened up ChatGPT, I said, Hey. Here’s what I need to talk about.

[00:30:37] Conor Brown: I need talk about the houses, the scare zones, the food I need to talk about. Top tips, what you should do before you get there. All this stuff. Where should I start? It gave me an outline of what the content should look like, and now, later today, I’m gonna go in and it’s. Uh, uh, plan to ask me questions about each section.

[00:30:57] Conor Brown: Like, Hey, what about the hou [00:31:00] horses? How houses, not the horses houses, how would you rank them? How would you rank those houses? Why did you like them? Hey, what about the top tips? What are some, so it’s going to be engaging me. I have all this stuff up here, right? It’s just helping me put it down on the paper.

[00:31:15] Jeff Sieh: Yeah. and another note, this isn’t kind of aside, but, uh, Katie Brinkley was there and she had like this AI wearable and it was recording all her the conference. And then it was taking all of that, putting it in a, like, you know, condensed notes, but also a mind map. So using stuff like you were saying, to collect content is gonna be a great time saver.

[00:31:34] Jeff Sieh: I use, read wise, we talked about, a guy even talked about it on the, the last final keynote at CEX, but I’ve been using it for years. ’cause I use Kindle. I highlight whatever I want. It goes into Read wise, read wise, puts it to my Notion database. I can use AI or search it inside of that database of all the content that I’ve liked in my book reading.

[00:31:54] Jeff Sieh: So. Cool stuff like that. I think that’s the kinda the best case Um, a lot of people are saying like, uh, fun and Key West saying that’s what [00:32:00] I do. AI is such a great assistant. Paul. I wanna know from your experience at CEX what are some AI use cases that you think that actually are saving creators time right now?

[00:32:10] Jeff Sieh: You mentioned ChatGPT writing stuff, but you have any other ones that are good for like fostering community maybe or helping people grow their list easier than before?

[00:32:20] Paul Gowder: So one of the things I’ve, I’ve started doing is using, ChatGPT and a mid journey to create images. Now it’s never gonna. Be great at doing powwow images that they’re so detailed, but I’m using it to create graphics that at least have some characteristics and some feel of our community on them. Maybe a little bit of words.

[00:32:40] Paul Gowder: Again, I, I’m putting these kind of top of funnel, things that people that may resonate with our audience will see and stop. like I did one the other day about, 10 charities we recommend. So I had I think midjourney create me, an image with some Native American patterns and just the word give on top of it.

[00:32:57] Paul Gowder: And I knew that would cause people to, to [00:33:00] stop to scroll. Right. So those kind of things I’m finding really helpful. I am experimenting, going deeper with ChatGPT and using some of the, the, uh, models that do a little more research to

[00:33:10] Paul Gowder: help me plan out, content. asking more questions about bigger projects that I want to do and have it helping me.

[00:33:18] Paul Gowder: you know, the other day, uh, after one of the presentations at Lulu, Jeff, you and I talked about maybe holding each other accountable for some writing. and so I, I went in the other day and I said, Hey, you know, based on everything you know about, what are some topics, what are some possible things I could write about for this?

[00:33:33] Paul Gowder: And, that’s not just doing your daily work and having it write your, your email, your today’s blog post, but you know, having those kind of long form conversations can really help you save time and give you better direction on where you want to go.

[00:33:46] Jeff Sieh: I think that’s a great point. Here’s a question I want the audience to answer as we, this is a thing I wanna ask both Paul and Conor. So what excites you in the Audience Watchers, viewers or replay viewers, whatever, what excites you [00:34:00] most about ai? Is it saving time? Or new creative possibilities. So what excites you most about ai?

[00:34:05] Jeff Sieh: Is it the saving time? Like I, I’m able to create stuff faster? Or is it the new creative possibilities? Like, for me, being able to do these really cool retro images with my guests faces on it, that’s fun. And then animating it. That’s even funner, you know, that kind of stuff. I really wanna know what you guys are using AI for saving time or new creative possibilities.

[00:34:24] Jeff Sieh: And Paul and Conor, I’ll start with Conor first. Do you think AI is raising the bar for creativity or lowering it, making it too easy for us to produce this content?

[00:34:36] Conor Brown: I think for the creators that are gonna stand out, it’s raising the bar, right? I

[00:34:40] Conor Brown: think for the faceless YouTube channels that might have a lot of subscribers, but it’s fleeting. You probably won’t notice if it, if it leaves tomorrow or all the ai, you know, slop, right. that they’re calling it on like TikTok and social media and stuff.

[00:34:56] Conor Brown: It’s, it’s, the cream will always rise to the [00:35:00] top when it comes to community. It might be a flash in the pan with, with all these, you know, AI first creators that are just producing dozens and dozens of clips and content pieces a day. but to actually have meaningful connection. And, and create a community.

[00:35:17] Conor Brown: it’s helping us create better. It’s helping others create more at a really, really low barrier. But the way that you’re going to, to get better is by using this to be better.

[00:35:31] Jeff Sieh: Yeah. Before we go to Paul, I wanna pull up some, uh, some questions here. I mean, comments like Amy’s saying. Great question. It’s changed. it. It used to be saving time, but listening to your show, I’m now excited more about creative possibilities. Funny, key West says both. I love the ability to have a sounding board to come up with new ideas and content, but in the end it really does save me time, which has led me to be more available to my community.

[00:35:52] Jeff Sieh: Very, very cool. And, Jim f says, I like it as an assistant, which saves me time. So, [00:36:00] Paul, like, what do you think, is it raising the bar for creativity or is it lowering it by making it, you know, like kind of that AI vomit that’s going out there everywhere? What is your thoughts?

[00:36:10] Paul Gowder: I, I think there’s some of both, right? But like Conor said, if you are wanting to stand out, if you’re wanting to stand out and stand around for the long haul, it’s really gonna raise the bar. There have been, Over the years, if you look back at the, this marketing world we live in, there’s always the newest trend that whether it was hacking, SEO, doing listicles to get super amounts of views.

[00:36:32] Paul Gowder: Now it’s the faceless YouTube and tiktoks. It’s people that, um, there’s websites out there that did, you know, a hundred recipes, all AI driven and they won at Google. Eventually that content is either found out by the algorithms or the audience just doesn’t, at some point just stops disengaging. You probably will make some money and have a bunch of views for a short term, but if you’re wanting to build community and have a business that’s gonna stand out and stay around, this is gonna help you [00:37:00] really raise the bar and find more ways to engage, be present more for your audience.

[00:37:05] Paul Gowder: But it just depends on how you want to use it, right? I mean, there’s nothing wrong with those folks that change their business model every six months and, and go after that. That’s not what I’m in it for. That to me sounds, insane. But there’s a lot of people doing that and making good money, but that’s not how I’m using it, right.

[00:37:21] Jeff Sieh: Right. So we have another great comment from, Linda. She goes, new possibilities and deep thought challenges to make sure what I put out is really grounded in my community and merged with my creativity. And I was thinking about this too because, like right now, it’s cool. I’m retro graphics with my, my guest faces on it, right?

[00:37:40] Jeff Sieh: That’s cool. Pretty soon that’s gonna be really easy. Like meta just partnered, I read with, midjourney. So you’re gonna be able to make midjourney quality images really, really soon with, in meta, just by typing a prompt and it’s gonna make stuff like I make, right? So I’m gonna have to constantly be raising the bar as I show like kind of tutorials on how to [00:38:00] do this and what I’m doing and it stands out.

[00:38:02] Jeff Sieh: Well then the, the bar is raised, everybody can do it. So I’ve gotta figure out the next thing to be creative with, right? Like, so, okay, really cool thumbnails, okay, now I’m gonna make them animate. Okay, pretty soon everybody’s gonna be able to animate. Now I’ve gotta figure out something else to do on top of that.

[00:38:15] Jeff Sieh: So it’s ex, it’s challenging, but it’s very exciting too because it is pushing, because if you’re a creator, you’re always trying to do something that will stand out in the feed. and same way with your emails, Paul and Conor, you know, your challenges and their videos that you’re doing short form content, right?

[00:38:29] Jeff Sieh: Like you’re doing something right now that most creators won’t do, like do this content every day for a certain amount of days, which is a hard lift, right? So your next one’s gonna have to be harder because, you know, it just keeps going up, which can be a little like, oh my gosh, I feel like I’m a giant gerbil in a, you know, a one of those machines.

[00:38:46] Jeff Sieh: Yeah, a hamster wheel. But, it’s also very fun and exciting to learn new stuff ’cause it’s moving so fast. So what do you guys think? And I’m gonna start with you, Paul. Where do you think creators should not rely on AI and [00:39:00] what’s still left best for us? Puny humans.

[00:39:04] Paul Gowder: So I’ve tested, and this is a challenge, Jeff, we talked about it before the show, and up in Cleveland, one of my struggles is managing my email. I love the fact that I’m getting lots of replies and I’ve tested some tools lately to, to help me triage email to, to answer email. Oh, I did not like that at all.

[00:39:21] Paul Gowder: I did not feel like I was in control. I did not feel like it was really doing the way I would’ve done it. So I’m not sure those tools are there yet to actually do the responses. same thing with, I, you know, I played with some tools that will respond to all your Facebook comments. Sure, it’s gonna help you and it’s gonna answer the questions, but it just, they just feel cold.

[00:39:41] Paul Gowder: I, I’ve had some replies, you know, with my experiments I was doing on Facebook. I had some people write, say, oh my God, stop replying. You know, you, you bought, you, you suck. I mean, there was some, there were some harsh words too, but because people could tell that it was an automated response, that it wasn’t somebody actually answering the question.

[00:39:58] Paul Gowder: So the, [00:40:00] the human part of this is still the thing that it can’t do. It can help you and it can get you, maybe it can help you figure out what to say, but it’s the process of you still making that human touch, I think is, is not quite there.

[00:40:14] Jeff Sieh: Conor, what about you?

[00:40:15] Conor Brown: I say never sacrifice tone for convenience so you have a unique tone, whatever that might be. whatever stories and anecdotes. You say those are the only things that are, are truly applicable to you that AI can’t do, and that’s how you’re made, you? know, more relatable to your audience and to your community.

[00:40:36] Conor Brown: so along the same lines of, of what Paul is saying, you know, you have to. Constantly weigh, will this automation help save me time? But will it also sacrifice the tone and the connections that I’ve, I’ve already made? So that’s where I would, I would say,

[00:40:53] Conor Brown: I, I I think, yeah, it’s really easy to, to churn out stuff very quickly.

[00:40:57] Conor Brown: you can also do it in, in other ways. [00:41:00] Paul’s talking about replying to, to emails and to comments. You can do that in your tone using something like. You know, a text expander, like you have the same style of things set up, So you can have a bunch of different options and you can comment that way in your tone.

[00:41:16] Conor Brown: It’s not just, consistently an AI sort of thing. So

[00:41:20] Conor Brown: always focus on the tone and who you are.

[00:41:22] Jeff Sieh: So I wanna be clear, ’cause Paul, when you talked about having somebody manage your emails, you’re just making, having them filled out all the noise where you can actually use that time to reply to the people personally, you’re not thinking, you know, it’s not gonna be a boilerplate thing that you’re gonna send off like you’re

[00:41:36] Paul Gowder: I mean, some of the tools I, that I was experimenting with did that, and it started doing drafts of all the email replies for me. And I just did not like the, and maybe if I spent, you know, more time with it, maybe I could have gotten it to a little more of my tone. It just didn’t feel right for me. So I, I got rid of those tools.

[00:41:53] Paul Gowder: and I do wanna respond to Rich Graham’s comment here. Look, I get it. my inbox is a mess. and, uh, I’m looking [00:42:00] to actually get human help with my inbox. I know it’s overwhelming, but two things. One, when somebody replies, that is them offering their time and offering to actually engage with you in a one-on-one conversation.

[00:42:11] Paul Gowder: And if we’re in the relationship business, that is the ultimate relationship we can have is that one-on-one. But two, I said it earlier, it’s gonna help your deliverability if you show these email platforms, that people actually hit the reply button when you send an email, they’re going to continue to deliver your emails and it knows that it’s not spam and that sends the signal back to them. So, I get it, it it, it is overwhelming. Trust me, being away at CEX, my inbox right now is a complete

[00:42:39] Jeff Sieh: I bet.

[00:42:39] Paul Gowder: and oh my God, I, I cannot get caught up. and the fact that we’re going down to Florida for Halloween horror nights in a week really makes me anxious because it’s just gonna fill up even more. But it is worth it to have those, those conversations and those relationships.

[00:42:54] Jeff Sieh: Yeah. real quick, the comment the rich made was, I’m not sold on getting replies. That’s the last thing I need is more email in my [00:43:00] email box. Yeah. So, but the cool thing is, like Rich and I, we talk a lot actually in the replies of my emails. Like, he’ll say something about a nice thumbnail or he’s actually sent me resources that he thought would be, uh, interesting to me.

[00:43:11] Jeff Sieh: So I think, you know, building those relationships with those people, in your email list is key. And one of the, my favorite things is getting those replies back from those people. so one of the things I wanted to ask the audience, as we kind of start kind of wrapping up the show is, what is your biggest fear about AI and content creation?

[00:43:30] Jeff Sieh: Is that losing being authentic or falling behind? Is it. what’s more important, being authentic or falling behind with all the changes that AI has. I’d love to know your answer. And let’s go onto the third question really quick. And by the way, as we’re going along, I love talking with all these folks.

[00:43:46] Jeff Sieh: I love, that Ecamm sponsors the show. But don’t forget about the amazing video guide to social media and AI coming up next week after Labor Day, September 2nd through the fifth. You can find out more about that at jeff [00:44:00] c.com/workshop. it’s gonna be a live training, so you’ll be able to ask questions.

[00:44:02] Jeff Sieh: I’ll be able to do some things for you on the fly. So Jeff c.com/workshop. Make sure you sign up so you can get access to all of the replays. Alright, this last section where AI and community meet, we’ve talked about ai, you know, people are scared of it. It can help us out kind of with some time thing, time saving things.

[00:44:20] Jeff Sieh: But what do you think, Paul, you kinda mentioned some, some ways that you’re using it. But as more and more of this AI stuff comes out, I think that it’s gonna drive a need and a want for communities. Even more. Like knowing that Facebook’s not gonna be filtering out when I put something in my community that they’ll never see.

[00:44:40] Jeff Sieh: Like if I have an email, we know it’s going out to who I said it’s gonna go out, they have the choice to open it. Even like a community platform, like Circle, like it’s great because I, it’s in there. I can see everything that’s posted. I can read through the posts. So how do you think creators can use AI to serve their communities better?

[00:44:55] Jeff Sieh: Just not churn out content.

[00:44:58] Paul Gowder: That’s a great question. So, if I [00:45:00] think about the way my business has evolved, my greatest email series is what to expect at your first Powwow. I have others with, you know, how to find a powwow near you. All of those were built out of user need and user questions. It took me a long time to recognize that those were needs and my users had to beat me over the head to before I knew I, oh, I should probably write something about that, right?

[00:45:25] Paul Gowder: So what I would suggest is use it to help you find out where your gaps are, what content you do need to, to create. Have those long form conversations with it. As you start getting questions back from your readers, whether it’s comments on social media or email replies, start feeding some of those in, into, AI and start asking, Hey, what am I missing here?

[00:45:47] Paul Gowder: What, what else can I do to serve my audience? Is there another piece of content? Could create. Is there, you know, an article here, is there an email Here? Is, is there a, an ebook? You know, what do my, what does my audience need? It will find [00:46:00] patterns, so obviously quicker than I did, ’cause I, I missed these for years.

[00:46:04] Paul Gowder: So it will help you identify those patterns and those gaps. And I, I love the idea of, of figuring those kind of things out. And I have been feeding some in, on palos.com, we’re starting to do a little bit broader topics as like environmental and nature, that kind of thing. And so now I’m looking at that, hey, where can we fill in those gaps with content on the website, in our email to serve the people who are responding to that kind of content.

[00:46:27] Jeff Sieh: I love that. Conor, what about you? I mean, I know you do a lot of marketing stuff, a lot of SEO, a lot of emails yourself. What do you see, you know, in that same kind of question that I ask Paul?

[00:46:38] Conor Brown: Yeah.

[00:46:38] Conor Brown: One big thing I think is, is along how Paul answered this is right now what’s getting surfaced a lot in SEO and what’s getting surfaced in. you know, search and, and AI and AI overviews is forums, whether it be a Reddit forum or whether it be, um, a website that hosts their own [00:47:00] forum for guess what?

[00:47:01] Conor Brown: A community to come and ask questions and get answers. I think there’s so valuable information in there. There’s so much valuable. Questions and there’s so many valuable content pieces that are hiding in those forums. People are asking questions already about the services and the products and the things that you can do if you can find them and, and explore through the internet.

[00:47:28] Conor Brown: Alright? What is being asked and, and how can I put myself in that place? Sometimes your community isn’t gonna come right out and ask it, but you can find other similar communities who are asking these questions. You can create content for that. It’s like your community thinks that you are reading their mind and you are. So

[00:47:49] Conor Brown: I’ll ask AI a lot like, Hey, what are people asking about this on this topic? What are they unsure of about this and what’s [00:48:00] confusing them about this topic? And it’s great. It’s a treasure trove. They’ll pull in, they will pull in actual, Hey, from this subreddit, this

[00:48:08] Conor Brown: user said this, and all of a sudden you have a great place to start.

[00:48:12] Conor Brown: Creating new content with,

[00:48:14] Jeff Sieh: So I want to, the guy, especially listen on the podcast, Conor is a real person, even though he said treasure trove, which I know is an AI response, a lot of times a real person. Like if you’re just, yeah, you said treasure trove. And I just want, like, he’s not ai, he’s a real, he’s a real person. And that’s the thing.

[00:48:27] Jeff Sieh: Like you can’t use M dashes anymore. I’d like, Ugh, ai.

[00:48:30] Conor Brown: it’s insane. like we’re in this M dash free world where we just delete them out. Now have been talking to my chat a lot lately, so some of it’s sayings might be

[00:48:40] Jeff Sieh: Yeah, it’s, it’s, you needed some new friends. but, but I, so this is some great comments here I wanna pull up So Laura says Laura Davidson, who I got to hang out with at podcast Movement. She’s awesome. She did a, a cool thing about microphones and showing off some of the, the company she sures, mics that she works for.

[00:48:56] Jeff Sieh: So she goes, the biggest fear equals too much information, [00:49:00] which leads to overwhelm. Yeah. That’s a real thing. Like especially with AI, because it comes, new stuff comes out every week. So my thing is just pick your lane. I’m, my thing is like AI image generation, that’s what I like to, to go for. So it’s, uh, it’s interesting.

[00:49:16] Jeff Sieh: I’m like, I’m not on Instagram very often. Abby takes care of that, my daughter, just because I don’t have time. So, Jim says, being authentic is more important. We are in a circle that is in the know. Many others haven’t even started. This is so true, Jim. This is a great point. Like, we think everybody as creators knows exactly the same, amount of things as we do.

[00:49:36] Jeff Sieh: And they don’t, like if you would go to your church groups or PTAs or whatever, and you tell ’em what you’re, they’re doing, you’re doing with ChatGPT, now their, their minds would explode. Like it’s, we’re a select nerdy group, right? Like that we talk about this stuff. So,

[00:49:50] Conor Brown: But also I think along those lines, it’s important to be like. Just ’cause you said it once doesn’t mean every single person heard it understood it, so keep saying the things that you [00:50:00] know.

[00:50:00] Jeff Sieh: And Abby says, uh, kind of going back to what Con was saying, I think that small businesses can go into subreddits and forums or use AI to gather the info and I, and find all the pain points people have with big brands and respond to all of that stuff like a ninja. Yeah, so that is very true.

[00:50:14] Jeff Sieh: The um, thing that I like to do it for is, like what Paul was saying, is finding those gaps that people haven’t been asked the question yet or you haven’t covered. I love to use for doing interviews is going, if I’m getting somebody out who I haven’t had on before, is go back and a lot of ’em are YouTubers or been on YouTube and find the last five episodes they’ve done, get the transcript, I drop that into ChatGPT and say, Hey, I’m thinking about doing a show about this, but I don’t wanna ask the questions they’ve always been asked before.

[00:50:41] Jeff Sieh: Help me come up with new ones. And it’s great because a lot of times, and Conor, you know this, the guest will come on and go, man, no one’s ever asked me that. Like, and that’s what you want when you’re doing interviews, so very, very cool. everybody’s going, oh, it’s Abby in the comments. Yes. my daughter actually does watch my show every once in a while.

[00:50:57] Jeff Sieh: She hears me way too much, so I’m, you know, She [00:51:00] must be bored. Hope the power isn’t out at her place. anyway, let us wrap up. This has been amazing. Thank you guys so much for all your comments, in the chat right now, because that’s what makes it so fun. But, uh, Paul goer, what’s going on with you in the world of paul goer.com?

[00:51:15] Paul Gowder: yeah, please, if you’re here, here’s, here’s all my call to actions, right? If you’re looking to go to a powwow and you wanna go there, open to the public pows.com/pow 1 0 1. If you want to have a shirt like these crazy shirts, I wear paul gatter.com/shirts and I just opened a new community.

[00:51:29] Paul Gowder: It’s a free community for content creators and entrepreneurs. I love the way that we made connections at conferences, those hallway talks, and that’s what I created it for. So, on the way community.com.

[00:51:40] Jeff Sieh: Very, very cool. And by the way, we have

[00:51:58] Conor Brown: Pow down. You can head over [00:52:00] to vacation kingdoms.com and you can follow me at Vacation Kingdoms across the social medias. It’s spooky season. We got a lot of Halloween Horror Nights content. so you can follow along with all that fun stuff.

[00:52:11] Jeff Sieh: Very, very cool. And thank you to our friends, Ecamm. We find out more about them at Ecamm dot com slash jeff. And don’t forget the amazing video creators Guide to Social Media Happening All. Well, not all, most of next week, next week, Tuesday through Friday actually, we’ll find, do the final show here, live with you guys.

[00:52:27] Jeff Sieh: so September 2nd through the fifth. You can find out more at jeffsieh.com/workshop. That’s jeffsieh.com/workshop. And with that, thank you so much to Laura, to Linda and Abby and Amy, and Jim and Chris, everybody who showed up today. Thank you guys so much for joining in. This has been amazing show. Thank you for Paul and Conor as always.

[00:52:49] Jeff Sieh: And with that, we’ll see you guys. Next time. Bye everybody.