SHOW TRANSCRIPT

This transcript is automatically generated by Descript.  Any errors or omissions are unintentional.

[00:00:00] Jeff Sieh: Hello folks. Welcome to another edition of Creator News Live. I’m Jeff Sieh and you’re not.

[00:00:06] Paul Gowder: And I’m Paul Gowder And this is the show that keeps you up to date with what’s happening in the world of the creator economy and so much more. Have

[00:00:13] Jeff Sieh: you ever found yourself wondering how to create content that actually connects in a world flooded with ai?

[00:00:18] Jeff Sieh: Are you trying to figure out how to use those new tools without losing what makes. Your voice unique or maybe you’re looking for a better way to tell your story, so it stands out and builds real trust. If any of that sounds familiar, you are in the right place.

[00:00:33] Paul Gowder: Yeah. So today we have, um, Ryan Coral, a filmmaker, storyteller, and creative coach who spent years helping creators and businesses communicate with clarity and purpose.

[00:00:42] Paul Gowder: Today, Ryan will be sharing his perspective on storytelling in this crazy world of ai, what makes content feel genuinely human, and how to create, uh, videos that actually resonate.

[00:00:52] Jeff Sieh: So, sit back, clear schedule, clear mind to get ready for this week’s episode of Creator News [00:01:00] Live.

[00:01:06] Ryan Koral: That is amazing.

[00:01:08] Jeff Sieh: So yeah, we, we have been doing that every week for our guests. We have a lot of fun with that. Uh, one of my favorite things, but another one of my favorite things. It allows us to bring in music like this, do all this cool camera switching that we’re doing, bringing up lower thirds, like this is our friends over Ecamm.

[00:01:22] Jeff Sieh: You can find out more about Ecamm by going to Ecamm dot com slash jeff. You can use Code Jeff 15 to save 15% on your first purchase. Thank you to the amazing folks over at Ecamm for sponsoring the show. We’ve already got some of our amazing friends showing up today. We got the amazing Amy Keys saying, happy Friday.

[00:01:39] Jeff Sieh: Happy Friday to you, Amy. Uh, but mostly Disney says he’s driving and listening. Okay, that’s a little dangerous, but thank you for doing that, Sean. Um, and then the amazing Dustin Stout from Magi waving high as he passes through. All the AI stuff, and then Kira saying, happy Friday. Always love hearing the theme songs for each guest.

[00:01:58] Jeff Sieh: Thank you Kira, for putting [00:02:00] up with my little goofiness. But, uh, we are gonna dive right into the show today because Ryan has some great things. He’s a, he’s an amazing storyteller. I kind of teased at the beginning that he’s an incredible speaker. He brings a lot of that storytelling into his speaking events or his speaking gigs that he does.

[00:02:17] Jeff Sieh: Like he’s, uh, Jessica, he’s gonna be there. Um, gosh, when is Lima? I don’t even know. Do you know?

[00:02:23] Ryan Koral: June?

[00:02:24] Jeff Sieh: June? We’ll say June. Anyway, go to their side. They’ll tell, they’ll tell you what it is. Um, but Ryan’s amazing at that. So we’re gonna dive right in and talk right about, um, this idea of, you know, video or content with Soul.

[00:02:37] Jeff Sieh: ’cause Ryan talks about this a lot. So you talk about creating video with soul. So Ryan, I wanna know, in a world where AI can generate content instantly, what actually gives content its soul.

[00:02:52] Ryan Koral: Hmm. Well, Jeff, I’m glad you asked. Uh, yeah, I mean, it’s, it’s [00:03:00] no secret that we’re in a trust recession. It’s no secret that, uh, I mean, at least my experience, scrolling on Facebook, Instagram, LinkedIn, when something feels not real, like the moments that I realize like, oh, this is not, this is not the real person.

[00:03:18] Ryan Koral: This is their AI avatar. Or this is, uh, something if it’s not like entertaining and really funny. And, and then even if it is entertaining and really funny, it depends on what it is. If it’s like, you know, animals doing something, I’m like, yeah, pass, like it’s little babies, uh, on stage doing standup comedy.

[00:03:35] Ryan Koral: Like, I can’t get enough of that stuff. Um, so the, the thing, the thing that’s so important. If you, if you have a business and, uh, you’re not showing up as your real true self, you’re missing out on a massive opportunity. Because I think the more and more AI stuff that we ingest, it, it all [00:04:00] feels like mostly the same, right?

[00:04:02] Ryan Koral: Mm-hmm. And so it, it’s, it’s mostly vanilla. It’s, uh, it just doesn’t feel, uh, like us. And I’ve been running a, an experiment. I started, uh, in January, I’ve, I’ve stayed away from posting on Facebook and Instagram work related stuff. Mm-hmm. And also, like, uh, deeply, I, I, I don’t wanna say deeply vulnerable, but like pretty vulnerable stuff.

[00:04:27] Ryan Koral: Like, I have plenty of friends and family where I share like, you know, e even loose friends that when, when I’m in person, I’ll go deep quick.

[00:04:36] Jeff Sieh: I’m a loose friend. I’m a loose friend. I get, I see, you pointed right at me when

[00:04:39] Jeff Sieh: you

[00:04:39] Jeff Sieh: say that.

[00:04:39] Ryan Koral: Well, I was pointing. I, I just, you know, I’m just saying Right. Um. I, I have hesitated posting stuff like that online.

[00:04:47] Ryan Koral: I definitely don’t post like, you know, religious or political stuff. ’cause for me to not be able to, to, to just have a conversation, right. I’m just gonna throw something out and like, we’ll just see how, uh, people respond to that. I, I’m [00:05:00] not into that. Um, so I started posting, I started a newsletter and I started posting like real stories, uh, of stuff going on in my life.

[00:05:10] Ryan Koral: Stuff that, you know, things that I’ve just, stories that, uh, have been a part of my life my whole life. And I started sharing those stories and I’ve had more people in the last 10 weeks of me doing this, a weekly newsletter. Uh, I’m, I’m writing the newsletter and then I’m making a YouTube video of me essentially reading the newsletter.

[00:05:29] Ryan Koral: Mm-hmm. I’ve had so many people, more people in the last 10 weeks, comments. Send me a voice message on Instagram, uh, see me in public and say like, I’ve been following, like, what, keep doing this thing that you’re doing. And I’m just realizing that people are hungry for real. It it’s just like, uh, the, the, the, the algorithm, all of the things, uh, we’re just seeing more and more stuff that looks and sounds [00:06:00] the same and our story is our differentiator.

[00:06:03] Ryan Koral: So actually showing up for the people that you want to serve is probably the best thing, uh, that you can do outside of, you know, going to like in-person events and

[00:06:13] Ryan Koral: Right.

[00:06:14] Ryan Koral: Buildings us that way. So, yeah.

[00:06:17] Jeff Sieh: So I want to just, and I wanna follow up this real quick with, uh, thoughts from Paul as well. But, um, I just sent out an a newsletter where I just said that like, Hey, here says my story.

[00:06:28] Jeff Sieh: You may not know about this, about me. I did Strolling Magic and was in this Wild West comedy show. Right. And I said, tell me your story. Like what is the thing that people go, wait, what? What’d you say? What did you used to do? Um, and I got so many responses back and people went out of their way and took pictures.

[00:06:44] Jeff Sieh: I mean, they sent me pictures of back when, in the day when they did something. I had somebody, uh, rich Brooks, who’s usually here. He was like a, he did the Blues Brothers Impersonation Act that he went around and actually played live and, and did that. He had like a cover band of the Blues Brothers.

[00:06:58] Jeff Sieh: Another guy was another magician who [00:07:00] went around. So people wanna share their story and we just don’t ask enough. And when you do, oh my gosh, it’s so great to connect with people on a whole other level. Uh, so I mean, I was just shocked with the newsletter, and I know Paul, you have been doing experiments with, um, you know, posting kind of reel behind the scenes.

[00:07:18] Jeff Sieh: You’re on a cruise ship, whatever. And those are doing really good on Facebook and, and Instagram.

[00:07:23] Paul Gowder: Yeah, the, I, I, I, I so agree with you. People are wanting more real conversation. Real connection. So with all the content out there right now, I, you know, it’s, it’s easy to tell, like you said, the, the baby dancing or the animal doing something weird, the, the toddler on stage doing standup, all those we know are AI assisted, but the tools are sitting, getting so good there.

[00:07:46] Paul Gowder: Sometimes it’s hard to, to really tell. So, you know, as a, as a filmmaker, what are some of the tells that we can start looking for to, to differentiate what’s real and what’s not?

[00:07:58] Ryan Koral: Uh, oh man. [00:08:00] Well, I mean, the crazy thing is like, it’s like every month one of the AI apps, it’s like, oh, we’ve improved this and this looks and ance is, is about to come out.

[00:08:10] Ryan Koral: They, they kind of hit pause on that, but like, as soon as that comes out, it’s like everything just gets more and more real and indistinguishable. Um, and so that, that’s why I think it’s just more important. Now than ever to show up and, and to just share the nuances of, uh, some of the day-to-day stuff.

[00:08:32] Ryan Koral: Like stuff that I used to not, I just, I was like, nobody cares about me dropping my daughter off at school and walking home. Blistery cold. But you guys, I’ve, it’s like the, I, I would say the dumbest content where I just like, you know, it’s selfie style. I’m walking, getting hit in the face with snow and I’m just like, Hey, today’s gonna be a great day.

[00:08:52] Ryan Koral: Like, you know, I love walking my daughter to school. She’s in fifth grade. This is it. Like these walks are coming to an end here in a couple of months as she, you know, is [00:09:00] gonna go to middle school. And, um, but I’ve had so many people that are like, dude, I love your, your walks with your daughter in the morning are just like, great, great content.

[00:09:10] Ryan Koral: So when it comes to like distinguishing, I, you know, I don’t know if we’re gonna be able to distinguish what’s real, but the moment that somebody realizes that. That’s your AI avatar, and that’s not really you. There, there’s this like, I mean, for me, I’m like, oh, I’m out. Like, no thanks. Like I feel tricked, I feel duped.

[00:09:32] Ryan Koral: Um, if it’s clear like, Hey, this is Ryan’s AI avatar and I’m gonna pretend like I just dropped, uh, Hazel off at school and, you know, whatever. It’s like, okay, well there, there’s concept I don’t care about, right? But the transparency of like, right. Uh, you know, this, this is real and this is not. So I just feel like it’s, it’s, it’s feels icky.

[00:09:50] Ryan Koral: And that’s part of why I, I think I’ve, I’ve held back a lot in my own marketing because I’m like, I don’t wanna say something if it’s not true. I don’t wanna say that we helped, [00:10:00] or, or, you know, we’re responsible for a hundred million dollars in sales, uh, with a video that we did. Unless I know for sure that, that that is true.

[00:10:08] Ryan Koral: Like, I don’t wanna just like throw stuff out like that. And that’s, that’s how I feel with AI content that tries to position you better than you actually are.

[00:10:18] Jeff Sieh: Hmm.

[00:10:18] Ryan Koral: Uh, because at the end of the day, people are gonna find out. Right. Right. And the more honest and open, uh, we are about just, Hey, I don’t have this all figured out.

[00:10:29] Ryan Koral: I’m gonna make a video. I’m gonna leave some, uh, and some, uh, some uhs and some ums, some, uh, wow. Okay. Yeah. That, so I mean, those are the, those are the moments. They’re like, oh, okay, this guy’s like, he’s pretty quirky and can’t talk. Right. Um, but that’s okay. I kinda like that. Or, you know, I, I don’t, and that’s fine too, being okay with like, the people that don’t wanna follow you because for whatever reason, like, those aren’t your people, right?

[00:10:55] Ryan Koral: Mm-hmm. So just show up for the people that, that get you and, and that [00:11:00] kinda like you.

[00:11:01] Jeff Sieh: So this is a question I had this, uh, with my daughter. We, we’ve talked about this. Like she’ll send me some funny clip or I’ll send her some funny clip and I think it’s hilarious. And she’ll go, dad, that was ai. Now, is it not as funny after you find out that it was AI or was it still funny?

[00:11:16] Jeff Sieh: Like that’s a, you know, some people are like, they feel like, like you said, betrayed and like, oh, that was ai. That wasn’t funny anymore, but it was funny at the beginning. So it’s kind of this weird thing, at least with humor. I think now if you’re, you’re faking something, like you have a jet or something and you really don’t, that’s dishonest.

[00:11:34] Jeff Sieh: But, um, Ryan, what do you think of? Like using AI as a tool in your toolbox, for example? I am, I’ve always wanted to have my own theme song for my show since I was a little kid, like playing with the radio and recording myself on cassette tape and now I can have one with AI and I brought it in, I figured out a way to do it so I can do it quickly and put it, uh, that, like that theme song we played for you at the beginning, is that okay as long as I just [00:12:00] disclose it?

[00:12:00] Jeff Sieh: Or is it okay to use those tools to enhance something you’re doing? What are your thoughts, especially as video, because video’s where it’s moving the fastest, the quickest, in my opinion, that in images. What are your thoughts about that?

[00:12:14] Ryan Koral: Yeah, no, it’s not Okay. Don’t, don’t do it. Uh, no. I mean the technology is so fun.

[00:12:21] Ryan Koral: Yeah, I mean, yeah, I’ve been vibe coding. I’ve created a few different apps. I’ve created a couple of different apps that people are paying money for, and I’m like, I, I was just like having some fun and realized like, oh, this could actually be something. So as much as it, it’s, it’s, it’s sad for the creators who, like those people, like that was the thing that they did.

[00:12:39] Ryan Koral: And, uh, and now we don’t need to like, use them, right? Like, I couldn’t get a custom song, like, how much would it cost for a custom song, right? So we just, we would go without it. But the fact that we can afford it and we can make it, or we can remake it and try like, I’m all for that. I, I feel like it’s, it’s a different.[00:13:00]

[00:13:00] Ryan Koral: Form of expression. And I know, you know, people are gonna have like strong opinions about, about all that. I mean, my wife is a fine artist and you can literally go on Midjourney or any of the apps and say like, give me an abstract painting and it’s gonna give you something that actually looks sweet and it might actually like, make your heart leap a little bit.

[00:13:17] Ryan Koral: And I don’t think that that’s wrong. It’s just a lot different than what we’ve been used to for a long time. You know, and you talk about trading videos with your daughter. I mean, we watch cartoons and that’s all fake and we watch, you know, movies and that, that stuff is actually not really happening, you know, in most cases.

[00:13:37] Ryan Koral: Mm-hmm. So, I don’t know, I think it’s just a, a different, we have to frame how we think about it differently. But I’m, I’m all for like, having fun with playing with the tools and then like, some of the tools, like people are like, Hey, we’ll pay money to have you make that for us. Even if it’s with ai. Uh. So,

[00:13:56] Jeff Sieh: yeah.

[00:13:56] Ryan Koral: Yeah. Seal of approval ish.[00:14:00]

[00:14:02] Jeff Sieh: So really quick, so before we get to your question, I, I wanted to, um, so, uh, Dustin says, I, I feel the exact same way when you’re talking about, uh, being true to your, and disclosing, and he goes, I run an AI company. I feel like we should be friends. You, you and Ryan would get along, Dustin, you, you guys really would.

[00:14:17] Jeff Sieh: And then Kira says, I love that. I think honesty, mistakes and humanity and marketing ends up being more powerful in the long run. And Heather says, no, it’s not as funny if it’s ai. So there you go. See, people have strong opinions on this, and Dustin comes back and says, it’s all about the expectation. If we come into knowing it, it’s ai, it’s fine.

[00:14:35] Jeff Sieh: But if we come into assuming it’s real and then realize it’s ai, we feel tricked and don’t like it. It’s all about expectations. And then Kira has a great question, Ryan, what would you tell artists about embracing AI in their processes without it replacing? Process without their processes. Right. I think that’s how I say it.

[00:14:53] Jeff Sieh: Yeah.

[00:14:54] Ryan Koral: Yeah, yeah. Well, I mean, there are so many elements of the [00:15:00] craft that don’t, that don’t require, you know, the actual tool. Like my wife being a fine artist, like if she starts using Mid Journey to make her art, it’s like, oh, okay, we’re missing the point here. Right? I mean, as an artist herself, she’s like, this is how I express myself as a filmmaker, you know, for me to sit across from someone and have, be able to pull a story out that like, is gonna make people cry.

[00:15:21] Ryan Koral: Like, that’s the craft. But what about, uh, you know, I, I can come up with three really good questions. What if I, I go back and forth with Claude and say like, Hey, help me. What, what, what am I missing here? Here’s the context that I have. Is there another question that’s, I, I mean, I think I’m an an amazing interviewer and I, I don’t feel like I need help with questions, but.

[00:15:42] Ryan Koral: You know, it’s like being in a mastermind. As soon as you’re with other people, like you look at the world like this and they have somebody say like, Hey, have you thought about this? Or Have you thought about it? And it’s like, oh, I haven’t thought about that, but actually let me take that because I can add my own little flare to it and we can build this other thing together.

[00:15:58] Ryan Koral: So I think there are a lot of different [00:16:00] areas in running a business that should definitely be leveraged where we should be leveraging, uh, AI to get our time back to scale what we’re doing. But for, for artists and for the craft that, you know, that they have, I mean there, there are probably some crafts that it’s like, uh, maybe, maybe there is a core part of the AI that you should be embracing and using.

[00:16:23] Ryan Koral: Um, I mean, my wife. Her, she would never say like, yeah, okay, I wanna just start selling, uh, AI prints instead of doing it myself. Like, she would just lose her heart and then she could do any, you know, she would pick any job. Why, why would she stay in the art? But it’s, it’s, it’s a tough, it’s a tough industry, uh, right now for, for a lot of people, um, where AI can do it faster, better, you know, quote unquote better.

[00:16:47] Jeff Sieh: I think that, uh, it’s gonna pin the pendulum is gonna swing the other way too, because I think people will be desiring your wife’s art because they know it’s real. Totally. And made Yeah. By human. And they, and that’s, that has some [00:17:00] value to it. Uh, you, I want to really touch on real quick what you said about using it as a tool, uh, with your interviews is I actually, ’cause you’ve been on the show before and I kind of knew what we’re gonna talk about today.

[00:17:09] Jeff Sieh: Yeah. But I was able to write my list of questions and like expand on what you said, but I went back and said, Hey, here’s the transcript of when I interviewed, uh, Ryan before. Yeah. I don’t want to ask the same questions. So make sure that they’re all new and so it could cross do all that and that I would never do that.

[00:17:25] Jeff Sieh: That’d take me too much time, but I can do it now. Totally. It’s, it’s an amazing, and it makes me a better interviewer.

[00:17:30] Ryan Koral: Mm-hmm.

[00:17:31] Paul Gowder: Yeah. Now talking about using it as a tool to help tell stories, and I think that’s great. And we see a lot of, um, faceless YouTube channels right now that have gone way too far in using ai.

[00:17:43] Paul Gowder: So for somebody out there who’s using AI to write their, their scripts or a hundred percent write their emails, how, what, what do we do to put human back in the process?

[00:17:54] Ryan Koral: Hmm. Yeah. The, the thing that I, [00:18:00] having a, a my own show, you know, I’m reaching 500 episode pretty soon. There’s a lot of content, a lot of me, you know, babbling on and on.

[00:18:11] Ryan Koral: So my AI tools have. Tons of context, tons of my uhs and my ums, right? Lots of my perspective. And so I use that as context as I’m building out whatever, if it’s emails, if it’s a new landing page, um, just anything like that. So your story, this is where your story becomes so important. If, if you, if you don’t have a regular show or you don’t already create content regularly, this is where you gotta spend some time.

[00:18:43] Ryan Koral: Uh, this is where you gotta spend time unpacking. What is your niche? Why is that your niche? Why do you care about this work? What’s the work that lights you up? What’s the stuff that makes you fall asleep? Um, you know, answering those, these [00:19:00] essential branding type questions that if you’re running a business, hopefully you’ve.

[00:19:04] Ryan Koral: Had some kind of a process, like you’ve gone through a process like that. But I mean, really if you wanted, you could have, you could have your AI interview you and just say like, ask me a hundred questions, uh, about the things that I care about, the things that make me, me, uh, and, and start there. I mean mm-hmm.

[00:19:22] Ryan Koral: I, I think it’s a lot better to do it with a person because a person can feel your passion and your excitement and say like, Hey, when you started talking about your mastermind group, you lit up. Like, tell me more. Like, why, why do you light up so much about that and this other stuff you’re excited about, but not nearly as excited about?

[00:19:39] Ryan Koral: So I think there, you know, the in-person conversation, whatever, like, that’s, that’s probably the best. But to just start with, uh, answering. A lot of questions about why you do the work that you do and why you care about it and who you do it for and all that stuff. Uh, that’s a, that’s great context for [00:20:00] whatever ai, uh, app that you use.

[00:20:02] Ryan Koral: Hopefully it’s Claude. Um, and, uh, and then, you know, as, as you give it more and more context, then it should be feeling more and more like you, and then also just not taking it as at face value. Like, Hey, write, help me write this newsletter about, you know, blah, blah, blah. Spits this thing out. And, uh, I won’t name names here, but, you know, it’s like, okay, cool, I don’t have to do it.

[00:20:23] Ryan Koral: Great. Copy, paste, we’re done here. It’s like, no, no, no, no. Like, like, let’s push back on that and say like, I wouldn’t say that I use more contractions. I use the dot, dot, dot, whatever that’s called instead of the, uh, M dash thing. And help help it to learn your nuances and the things that, again, make you unique if it’s not coming across in your newsletter.

[00:20:42] Ryan Koral: I’ve, I’ve got. I don’t, I don’t know. I have, I have a client who does these newsletters and I’m just like, it does not feel human at all. It just feels like you asked chat GPT to make this thing for you. And it did, and it’s mediocre at best. Uh, [00:21:00] you know, the human element video was soul content was soul like.

[00:21:03] Ryan Koral: That’s the thing that makes people feel like. Oh, okay. Like I, I can relate to this person. I feel like I can feel this. Uh, and that’s why I’m so passionate about video. ’cause outside of like, us being together in person video, I think is, is the best way for people to get a sense of like, what is this person really like?

[00:21:24] Ryan Koral: And why is Ryan excited about everything? You know? Is is he actually like that person that’s like

[00:21:29] Jeff Sieh: he’s

[00:21:30] Ryan Koral: Yeah. For better or worse he is. Yeah. Um, yeah. I’ll, I’ll stop there.

[00:21:37] Jeff Sieh: So

[00:21:37] Ryan Koral: I’m outta here. Bye guys. So,

[00:21:39] Jeff Sieh: and you, you two, you and I had had talked a little bit before the show and you thought about doing, uh, your own live show because, you know, one, it gives you a ton of content, like what we do here.

[00:21:48] Jeff Sieh: And the other thing is, is like, AI can’t really do this. I can’t really bring up, uh, AI really can’t bring up comments and go, Hey, the differences when a AI is trying to trick people into thinking it’s not ai. Like that’s from Heather. And there’s that [00:22:00] connection between these people that I think. I think live video is still amazing and, and I highly suggest that you do it ’cause I would watch your show.

[00:22:06] Jeff Sieh: That would be a lot of fun. But Ryan, um, I wanna get really practical about, as a video maker, and a lot of people are, are doing YouTube or they wanna do YouTube. Uh, and one of the real practical questions I have is when it comes to like using it for B-roll, like having be before you was always trying to find those stock video libraries and trying to slam something in that kind of worked, maybe not, but it was something that you needed to cover something or have more engagement or trying to film it all yourself.

[00:22:35] Jeff Sieh: What are your thoughts about using ai, if it’s done right, to use it for B roll to help tell your story in like a YouTube type video?

[00:22:44] Ryan Koral: I think it’s great. I know, I know. It’s like,

[00:22:47] Jeff Sieh: well,

[00:22:47] Ryan Koral: I, I. I lead a, I have a mastermind of film filled with filmmakers and video production people, and a community of filmmakers that, uh, everybody has, uh, an [00:23:00] opinion on this.

[00:23:01] Ryan Koral: Um, but again, I think it goes back to accessibility. And a couple of years ago, like you’d have to hire a filmmaker to come and Okay, follow me around. Let’s get some lifestyle footage of me drinking coffee and, uh, pretending I’m on meetings, you know, buy, buy, sell, you know? Yeah. Um, so, you know, can, can you do stuff?

[00:23:21] Ryan Koral: You know, I, I sent a thumbnail to my family thread. So my wife, my 18-year-old son, 16 and, uh, 11-year-old daughter. Um, and I just said, Hey, does this thumbnail? It was, it was me, but it was run through, uh, nano Banana Pro. Mm-hmm. And it looked, you know, kind of Mr. Beast ish. And that’s what one of the kids kind of made fun of me.

[00:23:42] Ryan Koral: And I said, Hey, like. What I don’t wanna do, I don’t want it to feel fake. Like, does this at least look like me? Like 95% ish? Um, and are we talking about why am why am No, I was talking about

[00:23:58] Jeff Sieh: using, using B [00:24:00] roll if it’s okay

[00:24:01] Ryan Koral: for Oh yeah, yeah, yeah. B roll. B roll. So I still struggle with, um, like being okay with me having a thumbnail that is, is AI generated?

[00:24:09] Ryan Koral: Like even your, your gif of me, right? Right. Yeah. I was laughing so hard when that came into my email, like, oh, this is great. Um, but, uh, I, I’m, I’m, I’m personally wrestling with it. If you ask me a year from now, I’ll probably be more okay with it because I’ll probably be using it more and it will be even better and harder to tell.

[00:24:28] Ryan Koral: Like, wait, I can’t tell if that’s Ryan or not Ryan. Um, and it’s a thumbnail, like who, you know, who really cares? The whole point of a thumbnail is to get you to watch the video right in, in the video. Like, it’s actually me guys. It’s not, it’s not a AI avatar. Um. So I, yeah,

[00:24:43] Jeff Sieh: that’s good. So I, because, because a lot of people are like, they’re very black and white when it comes to it.

[00:24:48] Jeff Sieh: And for me, yeah, it’s able, it’s, I’m able to tell a story better because now I can, I can, I have more colors in my palette, I guess, to, to, to use on my brush because I can do [00:25:00] stuff that I wasn’t able to be able to do before to tell a story. But I think, like, uh, Heather was saying, not doing it in a way that’s trying to trick people, but to tell the story and that kind of

[00:25:10] Ryan Koral: stuff.

[00:25:10] Ryan Koral: Yeah. Like if, if, if, if I’m making B-roll, and I don’t know if you’re talking specifically about B-roll of the people themselves or just like any kind of, no, not of

[00:25:19] Jeff Sieh: the people. Not, not people of themselves yet, I don’t think, I think that’s a little, that crosses the line a little bit. Yeah.

[00:25:24] Ryan Koral: Yeah. So if I was gonna say like B-roll of me, like walking outta my private jet, you know?

[00:25:28] Ryan Koral: Yeah. That I don’t have, like, that’s weird, right? Uh, or standing in front of a jet. That’s not my, like, that’s just like, why would I do that? Um, but. Uh, stuff that doesn’t feature me in it, like all day long. Create that B-roll, right? Uh, we got that B-roll. Uh, anybody remember that old YouTube video? That’s good.

[00:25:44] Ryan Koral: Probably just a video person likes, likes that or knows that. Um, but yeah, I would, I would say like the tools are there. You don’t have to use the generic stock footage. Like create like, hey, you know, uh, guy in his mid forties that’s frustrated, you know, banging his head up against the desk because he doesn’t wanna shoot the video [00:26:00] or like, make that B roll.

[00:26:01] Ryan Koral: Like,

[00:26:01] Jeff Sieh: yeah,

[00:26:02] Ryan Koral: go for it.

[00:26:03] Jeff Sieh: Cool. Cool. That was my question because, because you’re into it all the time and I wanted to have a little, uh, better, uh, perspective. So, real quick, I wanted to ask the audience, um, so what is harder for you right now? Is it coming up with ideas or making your content connect? So, is it ideas or making that content that actually connects with your audience?

[00:26:25] Jeff Sieh: I wanna know, let me know, uh, in the comments, wherever you’re watching from what your answer is, coming up with ideas or making your content. And now we’re gonna go into our second section, uh, which is the amazing, um, Paul Gowder has the question about storytelling that drives business. So what are your thoughts, Paul?

[00:26:43] Paul Gowder: Yeah. You, you help people who are best kept secrets in their, in their field, and you help them step into their voice. So what’s usually missing when somebody’s stuck there and, um, you know, how do you get them to pull that out?

[00:26:57] Ryan Koral: Yeah. Uh, so I have a [00:27:00] framework, guys. Um, oh, I got, I got real fancy. And, uh, this framework is same framework that I’m highlighting in my book that, uh, is currently being worked on, come out in September.

[00:27:11] Ryan Koral: Really excited about that. I think a lot of content, it’s either, hey, like here’s a story. Uh, maybe it connects, maybe it doesn’t, or, hey, here’s some content, or like, how to, or just some information. And it doesn’t always lead us to a place. Um, it’s not always clear. So the tell framework, our production company’s called Tell Studios.

[00:27:35] Ryan Koral: We tell stories. Uh, the t in T.E.L.L is transition. It’s, it’s like we’re so, you know, into our world that it’s hard to get our attention. Uh, but if we can, uh. Uh, with a question, with something crazy going on in the background, um, a contrarian point of view. Something that gets the right [00:28:00] person leaning in to say like, okay, like, you know, tell me more.

[00:28:02] Ryan Koral: I’m listening, right? Where are we going? So, t is, uh, transition in the tell framework. The E is for emotion. And this is like, why do people care about this? And this is, uh, this is where you can sh share a real story. Like you can be vulnerable, honest. Um, stories are the things that help people remember.

[00:28:24] Ryan Koral: Your framework that helped people remember the whole point of the video that you’re creating, a time that you won, or a time that you lost, or something that you experienced in your own life. So creating an opportunity to connect emotionally. You want to touch people’s heart in some way to get them saying like, okay, I can relate to this.

[00:28:43] Ryan Koral: I haven’t experienced that, but like, I can relate to this guy. The this, this story. The first L is, uh, leverage. And this is about, this is the data. This is like what? Social proof. Like how can you back this up? Like, why, why should I believe this? [00:29:00] And the final L is lead. This is lead somebody somewhere, right?

[00:29:04] Ryan Koral: What is the call to action in every video? Start with the end in mind and think, what do I want people thinking, doing, believing as a result of watching this video? Maybe it’s just like, Hey, if you like this kind of content, follow me for more. Or, uh, I’m doing a free workshop. Here’s the website. Or, you know, some of our clients, it’s like, Hey, call this phone number, scan this QR code.

[00:29:26] Ryan Koral: Um, or I just want, I just want you to think about people differently as a result of, you know, this share that I have. So those, when you can use all four of those components in a video, especially if you can have the emotion part and the leverage part, if you can connect both the heart and the head, it’s, it’s a winning combination.

[00:29:49] Ryan Koral: You’re getting people that like, feel it. And then also for, for the people that need, need a little bit of proof or a reason why, uh, you, you’re winning on all [00:30:00] accounts in my perspective.

[00:30:02] Jeff Sieh: So, and this is a random question, I’m thinking about you on set, you know, telling, you know, working with a client and you’re trying to get their story out of them, maybe using that framework.

[00:30:14] Jeff Sieh: What, what if something like, if you’re, you’re filming and it’s just not coming through, like you’re going, like it just doesn’t feel authentic or that’s not you, how do you get ’em out of that, that shift to really start telling their story?

[00:30:29] Ryan Koral: I usually like flip a table and I’m like, what do you do? Like this isn’t working.

[00:30:35] Ryan Koral: That’s where it starts, you know? That’s the transition. It really gets them being like, wait, what just happened? Yeah. Um, man. I don’t know if you’d be surprised or not, but we work with some, some very big, uh, brands and, and organizations. And so sometimes I’ll be sitting across from a C-suite person.

[00:30:52] Ryan Koral: Sometimes it’s the CEO and they’ve got the corporate speak down, right? They’re gonna circle back with me later [00:31:00] on in the conversation and, uh, hope this email finds me well. Uh, they’re, they’re just gonna, they know the thing that every, that they’ve said a thousand times before, and that’s where they start.

[00:31:11] Ryan Koral: So, two tricks that I have. One is, uh, let’s say we’re, we’re in person. We’re at the studio. We’re at their, their office, or we, whatever. We’ll be set up before they sit down, will hit record as they sit down and I’m just sitting across from, you know, I’ll shake their hand, whatever, and they sit down and I’ll say something like, Hey, before we get started, like, just tell me, like, just gimme kind.

[00:31:32] Ryan Koral: Like why do you get up every morning? Like, why do you care about this work? So everything that I’m trying to do is disarm them. Like, you know, I’m a goofball. Like I’m just here. I’m not trying to be overly corporate or trying to fit into some kind of a mold that maybe they’re used to. I, I just, I’m just, I’m just really curious, like, tell me like, why, why do you do this work?

[00:31:52] Ryan Koral: And that if they don’t think that the camera’s rolling, obviously they’ve got, you know, big soft box in their face, but, right. If they don’t think that the camera’s rolling and that it’s time for them to do [00:32:00] the sound bite, then they’re, they’re gonna give me a human response. And other times we’re in the middle of the interview, uh, and they’re giving me the corporate response and then I’ll tell ’em, I’m like, okay.

[00:32:14] Ryan Koral: I mean, it sounds like you, you probably have been asked that a whole bunch of times. Um, but just, but why? Why, like, why, why is that? Like why do you care about that? Or like, why do you think you think that? So I just try to like, it’s like asking the same question again, but like, just like, you know, forget all the corporate speak you just spoke.

[00:32:34] Ryan Koral: Mm-hmm. And just talk to me like, we’re having coffee together and I’m, I really just wanna get to know you. Like, I don’t, I don’t need like, all, all the jargon or, or whatever. So I mean, that’s, that’s really my strategy when, uh, especially with somebody who’s like super corporate, but in the world of, you know, guys and gals like you and me, where we, we are probably a lot more relatable than a person who runs a, you know, [00:33:00] multi-billion dollar company.

[00:33:01] Ryan Koral: Um, so that, that comes a lot more naturally to us, but. For those that came from a corporate world, it’s hard to get to that spot of like, oh, oh, I don’t have to say, um, hello. Thank you for watching my video and make sure to like, and subscribe, uh, my robot channel because Oh, I don’t have to talk. Like, it’s like, no, just like be you.

[00:33:23] Ryan Koral: Like how, like if we’re in a conversation, how do you act and like, do you know what to do with your hands? And, uh, and it’s okay if you don’t like, that’s fine. Say something about that. Like, I don’t know what to do with my hands anyway. Uh, making this awkward video and here we go.

[00:33:36] Jeff Sieh: Yeah, that’s great. Spice.

[00:33:38] Jeff Sieh: What I used to do is you could turn off the tally light, that red light that would come on when the record button would come on to the camera. And I would turn that off and I would just start talking to ’em, like you said, and they would say, well, when are we gonna start the interview? And I’m like, oh, we’ve been, we’ve been doing it.

[00:33:50] Ryan Koral: Hmm.

[00:33:51] Jeff Sieh: So they’re like, we already had

[00:33:53] Ryan Koral: tape over, over the red light so that they couldn’t see it. Yeah.

[00:33:56] Jeff Sieh: Yeah, that’s a nice little trick. Um, really quick, I wanna bring up some other [00:34:00] comments from our amazing, uh, audience, uh, watching today. Kira says, uh, when I was in the tech space, we’d hear leadership say, um, we double, we, we’ll double click into that in every meeting.

[00:34:10] Jeff Sieh: That’s hilarious.

[00:34:11] Ryan Koral: Yeah.

[00:34:12] Jeff Sieh: And, uh, rich, when we ask the question like, what, what is it? What do you struggle with? You know, content or connection? And he says it’s coming up with ideas for topics. So I know that’s, this is a problem for a lot of people. So, Ryan, I want you to talk about a little bit. Like a lot of creators think they need to make more content.

[00:34:28] Jeff Sieh: Like, oh my gosh, I gotta put a podcast out each week. I gotta put a YouTube content out every week. Um, based on what you’re seeing now, what do you think creators actually need to do instead to tell their story? Instead of just putting, you know, getting on that hamster wheel of just, I gotta put out a 10 reels, I gotta do this and this and this, and I can’t do it all.

[00:34:47] Jeff Sieh: And so I’m a big failure. What do you tell people what they actually need to do instead?

[00:34:53] Ryan Koral: What if I was like, you, you are a failure. You exist.

[00:34:57] Jeff Sieh: You can’t cut it. You can’t handle the truth.

[00:34:59] Ryan Koral: You [00:35:00] well, yeah.

[00:35:01] Jeff Sieh: Yeah.

[00:35:01] Ryan Koral: Uh, story is the strategy period. You have a story. And there are some people that are like, oh, my story’s not, you know, I, I look at other people in the industry.

[00:35:13] Ryan Koral: I like, I really like that person. I love their, their setup. And they’re just, every time they make a video, it’s, it’s so good. It’s clear the way that they talk and communicate. They’ve always got three points. They’ve got a Venn diagram for this and a process for that, and a framework for this. And I just, I’ll never, or maybe not for a long time, be able to do that.

[00:35:32] Ryan Koral: And so then we believe that, and then we don’t show up for the people that we can serve. The people that we can really help. And that’s, that’s really too bad. It’s really too bad for, for those people. Because you definitely, I mean, you’re at the place where you’re at. In your life and in your work because people believe that it’s worth it.

[00:35:50] Ryan Koral: And video that thing that allows you to get more opportunities, uh, if you believe that. And so I would say at the very, very [00:36:00] least, oh, there’s a great book Story Worthy, um, yeah, it’s a great read story Worthy, Matthew Dix, I think his name is Brilliant Guy. Uh, he’s like, won the most moth, uh, story slams in history.

[00:36:13] Ryan Koral: Five second moments. I did a YouTube video this a few weeks ago, my newsletter, and he suggests that, hey, at the end of every day, look through the day and try to figure out like what were the five minute moments where something changed. And I’ve started doing this, and I’m like, it doesn’t seem like anything.

[00:36:33] Ryan Koral: Uh, so, uh, an example would be, I, I share this story about when I was sitting at a table with, uh, five of the closest friends, my wife, and then four. Uh, four other people and work. This was in 2016. Work was so bad. We, I was outta money. I didn’t know how I was gonna pay my team and all this stuff. And somebody, uh, asked me a question like, how’s work going?

[00:36:54] Ryan Koral: And I just like, broke down. Big surprise. I started crying. Um, I broke down and, uh, my [00:37:00] friend Jay said, dude, like if you need groceries, if you need mortgage help with your mortgage, like, we’re here. Like, this is what. In that moment. I mean, I share that when, when I share that story, I’m usually like, I, I’ll, I’ll tear up because I go right to that spot.

[00:37:14] Ryan Koral: But that was a five second moment in my life that, that sentence that Jay shared and then that feeling that I had, feeling like, oh, we’re not alone in this. It’s gonna be fine. Like, what’s the worst that’s gonna happen? It’s just money. Like, okay. So that five second moment has become such an integral part of my, my big picture story.

[00:37:34] Ryan Koral: And there are, there are things every single day that if we just think through and then there are like the five second stories over the course of a week or a month or a year, it’s like, wow. Like I’ve got a few in here that, uh, somebody might relate with and connect with. So yes, you can plug into. Any of these tools and say, gimme five content ideas.

[00:37:57] Ryan Koral: You know, I’m a video production agency owner. I want [00:38:00] to connect more with companies that are running on EOS, or I want to come connect more with, uh, people that are in the coaching space. So what are the five videos that I should create? Bam, bam, bam, bam. Okay, cool. I’ve got these. I can do these. Is my heart into those?

[00:38:12] Ryan Koral: Is it connected? I don’t know. But if there’s a way to tie a story, right? We go back to the e the emotion in the framework. If you can make that personal and that make that personal connection, then whatever that topic is or, or that thing that you’re trying to teach just becomes more real and it becomes more you, it’s your flavor, it’s your take on it.

[00:38:33] Ryan Koral: Uh, so I, I think that taking, being intentional about looking through. The stories, the things that just seem like these are like the everyday thing. Like me walking my daughter to school, I do that every single day. Do people know that like my heart kind of breaks that we’ve got like two and a half months left.

[00:38:53] Ryan Koral: Well, and her holding my hand as we walk down this little path where there’s like dog poop that people don’t pick up. Um, [00:39:00] that I’m gonna miss those walks. So much as I’ve started like sharing that with people, it’s like, oh, Ryan, like embrace those moments, man. Like that as a treasure. People say I’m a great dad.

[00:39:12] Ryan Koral: Like they don’t actually know if I’m a great dad or not. Like whatever. But, um, but they feel a part of, of this, this journey. Mm-hmm. And I think that’s the gift that we give to people when we share little five second moments like that, is we invite them into our stories and. Yeah, that builds trust. And we know in the world of marketing, people need to know you, like you, and trust you in order for them to want to work with you.

[00:39:38] Ryan Koral: And that’s what I’m experiencing over just even the past few weeks. I’m an open book, right? If we’re hanging out, I’m sharing deep stories. I might tear up because I’m so passionate about whatever the thing is. But doing, doing that, uh, online, I just can’t believe how far I’ve come, uh, stepping in front of the camera instead of just being behind it.

[00:39:59] Ryan Koral: It’s, uh, I, I think [00:40:00] I’m building trust and people are thinking like, okay, this is, this is a guy who’s, who’s here. I, I feel his heart. I, I kind of, I hear it, I hear his passion. I, uh, you know, all that stuff. So

[00:40:11] Jeff Sieh: yeah,

[00:40:12] Ryan Koral: I’m a little excited.

[00:40:13] Jeff Sieh: That’s awesome.

[00:40:13] Paul Gowder: So as you’re developing these stories and telling the story of your daughter, you know.

[00:40:19] Paul Gowder: How do you separate, what’s a story that drives engagement, drives attention to one that actually drives business results? Is it, is it how you frame it or are there certain stories that you need to tell for different situations?

[00:40:33] Ryan Koral: Um hmm. Paul coming in hot man. Geez. Um, I, you know what, what, here’s what I’ve been doing in my newsletter.

[00:40:42] Ryan Koral: My newsletter is like 90% real life story. That’s like, it might be something that happened at work. I just, what I’m working on today, it’s like I made cookies for my neighbor. My, the building that’s next to ours, it’s neighbor is [00:41:00] not a friendly neighbor. Um, so this, this story is like a straight up like, Hey, I made some cookies for this neighbor, and oh my gosh, all of a sudden they were really nice to us.

[00:41:10] Ryan Koral: Uh. I got plenty of like walking my daughter to school stories or sharing, you know, with my friend’s stories. And there’s always thinking about it. There, there, there’s always a tie in or there can be a tie in to work or it’s really just about building trust. So I’ve been, I’ve been sharing content that is like straight up story and, and then I’ll share a video like I’m gonna post later today, Hey, I’m doing this workshop next week.

[00:41:38] Ryan Koral: It’s gonna be live. Come hang out. I might do another version of that where I share how important it is in how, how important it has been in us using social proof to get more client work. So I might share that story. And then the call to action there is, so if this is you and you feel like you need more testimonials, [00:42:00] more social proof of people saying like, yes, you should work with this guy, then come to this workshop.

[00:42:04] Ryan Koral: So I, I think it’s just a, a, a matter of like, how much content are you creating? If you’re just gonna create like one piece this week, I, I’m gonna highly suggest that you, you grab a, a story that people can relate with and then somehow tie that into the thing that you’re trying to say, here’s how I’m trying to show up or add value.

[00:42:22] Ryan Koral: Uh, if you’re creating a lot of contents, three, five pieces a week or something, or maybe just a couple of pieces, I, I would say like I, my suggestion would be like, I think you can split those up. So if you wanna really just create the story driven piece, people are gonna remember that one the most. So make sure that your call to action is like leading them closer to the place that, uh, you, you want them to land.

[00:42:44] Jeff Sieh: So I have agree,

[00:42:45] Ryan Koral: you disagree.

[00:42:46] Jeff Sieh: So I, I wanna talk about this a little bit. So I’ve actually struggled with this a little bit. ’cause I mean, you know, you oversharing and all that stuff and, and everybody tells you to niche down, which makes it sound like when you niche down, you only talk about, Hey, [00:43:00] I’m only a speaker, or, Hey, I only talk about creating images with ai, or I only talk about, you know, live streaming powwows.

[00:43:06] Jeff Sieh: Um, and so doing that other stuff makes it feels like you’re outside, you’re going outside of your niche or whatever. So I wanna talk a little bit about, like, you, you kind of mentioned how much to do it, but that balance is hard. Like I. I started carving, uh, live over COVID just to have something to do where people could come in, like it was just chill and whatever.

[00:43:25] Jeff Sieh: And people have asked for me to bring that back. And I never have until a couple weeks ago, Katie Fox and I from Ecamm, she crochets, I carve and we do that. We’re we’re gonna do it every Friday at one o’clock, and we just talk. It’s like carving, crocheting and conversation. Right? And people have loved it, but I, I hesitated so long to do that because it felt like, oh, I’m wasting time.

[00:43:47] Jeff Sieh: It’s gonna dilute my brand, it’s gonna hurt my personal branding, all those things. If somebody wants to take First Steps, Ryan, to do what you have been doing and doing this experiment, what would you [00:44:00] suggest to do? Just like one post a week that has nothing to do with work, or does it? Or does it matter?

[00:44:07] Ryan Koral: Well. I, I think, I think my experiment is working. Yeah. And here’s what I’m doing. I, I’ve got our production agency tell studios, like, I’ve been doing that for 20 years. 10 years ago I started working with video production, business owners, started mastermind digital courses, right? And whatever. That’s where I started my podcast.

[00:44:29] Ryan Koral: And so I’ve got these two, you know, I’ve got my feet in kind of both of these areas and then I’m like, man, I would love to work with more business owners. Uh, I would love to be telling more stories and just helping them grow and share their message, because I believe that those things are the things that change the world.

[00:44:44] Ryan Koral: And that’s the stuff that really gets me excited. So how can I do that more? And as I was brainstorming through that, I’m like, you know, do I start another channel? Do I start another business? Like I having two, it’s like annoying that I have that many businesses, [00:45:00] but the Ryan Coral brand where I just said, okay, I’m gonna, I’m gonna land here in, in.

[00:45:06] Ryan Koral: All this is gonna be, it’s gonna be me posting. I’m gonna have a webpage that’s gonna say like, here are the different places that you can connect with me. If you wanna hire me for production work, go there. If you want me to do a workshop with you, go here if you wanna, if you’re a video person, like, go here.

[00:45:21] Ryan Koral: Um, but once I had that page done, I was like, okay, like, uh, what am I doing to drive people to this page? And I was challenged to write a newsletter and so I started writing these personal stories and having so much fun, feeling like I feel like I’m on recess and, and like, it, it was just, I’m just gonna write and talk about stuff that I, that I like.

[00:45:44] Ryan Koral: And if it ties into business, cool. And if it doesn’t, whatever the whole thing is that if I could build a trust engine. And people come here, the right people that are like, oh shoot, you know, Ryan, you keep popping up and I think you do like video production. Uh, [00:46:00] we need a video for our can, can we have a conversation?

[00:46:03] Ryan Koral: How does this work? So that’s, that’s where my focus has been creating one newsletter per week, right? Recording a video of me reading the, the, the newsletter. And I’m, I’m using, uh, I’m using Prompt, smart Teleprompter app, and I have a teleprompter set up. So like I’m, you know, I’m looking at you guys right now, but I actually see me and you guys right now on my screen in front of me.

[00:46:26] Ryan Koral: Uh, and so I just pull up my newsletter right here and Prompt Smart the, the app, it’s, it’s not like regular teleprompters where it just goes, you know, you pick a speed and it just goes and you have to like stay talking fast or whatever. Uh, or talking way too slow. When you pause, the teleprompter stops.

[00:46:45] Ryan Koral: When you pick back up, then it continues. So me reading my newsletter, I’m able to like, add more, uh, nuance Ryan nuances, right? I, I might go off script for 30 seconds and just share like a mini story from, from this bigger story. So I’ve had [00:47:00] people ask me, they’re like, Hey, do you start with your, your video first, and then you write your newsletter from your video, or vice versa?

[00:47:05] Ryan Koral: I’m like, why would you, no, I’m, I’m writing the newsletter. I’m like, you actually think that It doesn’t sound like I’m, I’m reading the thing. I’m trying to make it seem like more, you know, because I’m like, how boring would it be if I’m just reading this? Um, but that’s it. I’m creating the newsletter, recording the video.

[00:47:22] Ryan Koral: And then I’m actually uploading that to Riverside. And then Riverside has magic edits, magic clips they call ’em. And it’s pulling five different clips from my seven or 10 minute long YouTube video. And I’m usually pulling like one of those. I’m like, this is, this is good enough. So I’m, I’m really, I’ve really lowered the bar, at least for my, my personal brand to say, I’m not striving for perfection here.

[00:47:48] Ryan Koral: And because what I’m trying to do is give people the freedom. Say like, okay, Ryan really cares about video. He wants this stuff to look good and to sound good. And while that’s true, I’m also saying it’s, it’s [00:48:00] probably more important for me to take my. Phone outside and to record a selfie video of me walking and talking where people are like, oh, okay.

[00:48:08] Ryan Koral: Like, so everything doesn’t have to look and sound so good. Um, because obviously I look and sound so good right here, right? Yeah. Um, so, uh, that, that timing, it’s taking me the, the, the video that I’m editing, uh, super quick edit, right? Cutting the front end and the back end. And I may say a sentence twice because I totally jacked it up and it’s gonna be like really awkward to leave that in there.

[00:48:31] Ryan Koral: But I’m leaving plenty of awkward things in there, again, to give people that permission. So editing the videos, taking me 10 minutes, maybe not, it’s not even taking me 15 minutes. I’m watching it at two x and then, uh, uploading it to, to Riverside, grabbing that clip and then, uh, plugging my whole transcript into Claude to say, okay, gimme the context for if I’m gonna post this, uh, this short clip, uh, give, gimme the text to put on that.

[00:48:57] Ryan Koral: And all in all, it’s probably taking [00:49:00] me. Yeah. With planning and writing, that’s the longest part is that’s probably an hour and a half of actually writing that. Right. Um, but like I said, doing this over the last 10 weeks, uh, I didn’t release a video last week and I was like, you know what, it’s okay. Like, I’ve done a video every other week.

[00:49:17] Ryan Koral: Uh, yeah. We had stuff going on and I’m just, I just can’t do it. But I did get the newsletter out at the end of the weekend. Uh, usually they come out Saturday morning, but it’s, it, it is building a ton of trust where I feel like now I can show up on those other platforms that I haven’t been on Facebook and Instagram to say like, Hey, I’m actually doing a work thing and if anybody wants to join, and I, I, I feel like I’ve, I’ve built a lot of trust and I already have a lot of trust with, you know, family and friends that are on there, obviously, ’cause they know me.

[00:49:45] Ryan Koral: Mm-hmm. But for the people who, you know, been my, my loose friends, uh, on, on Facebook, um, building trust.

[00:49:53] Jeff Sieh: Yeah. So I’m gonna steal that idea. Uh, and Paul probably will too. That’s a great idea to read your email, but then [00:50:00] expand upon it and have another piece of content to it, because I, I love email. I have a great email community if you guys wanna join jeff c.com/news.

[00:50:07] Jeff Sieh: And your

[00:50:07] Ryan Koral: emails are so good. Sorry I interrupted, but get Jeff’s emails. Uh, I’m sure Paul’s are great too ’cause Jeff did say that they are. But

[00:50:14] Jeff Sieh: yeah, Paul taught me.

[00:50:16] Ryan Koral: Get your emails@jeffjeffc.com

[00:50:19] Jeff Sieh: slash news. And by the way, we’re pulling all this stuff up by our friends over at Ecamm by going to Ecamm dot com slash jeff.

[00:50:25] Jeff Sieh: You can say 15% by using code Jeff. 15. They are the amazing sponsors of the show. But I, I wanna make sure before we, we get off the, uh, off too much, um, off the subject. ’cause I have so many questions for Ryan. He’s such a great communicator and he talks so much in the language that I like to listen to. But I wanna know what you guys, what are you struggling with, uh, with putting together content right now?

[00:50:46] Jeff Sieh: Is it like being clear? Is it clarity? Is it consistency? Like Ryan’s putting out a thing every week? Are you struggling with that? Or is it your confidence? Like, I just don’t, I can’t get on camera. It just makes me feel icky. So is it clarity, is it consistency or [00:51:00] confident? Let us know where you’re watching, uh, your answers down below.

[00:51:04] Jeff Sieh: But I wanted to spend this last couple minutes talking about your proof workshop. And, um, this is amazing because, uh, one, one Ryan has given, uh, us, if you use the code, Jeff proof by going to this website@proof.tellstudios.com, he’s got a, a really cool course that he’s, he’s putting together. But I wanna talk about this proof workshop.

[00:51:28] Jeff Sieh: Um, so why did you create it? Like what problem were you seeing over and over that made you say, I need to build something specifically for this

[00:51:37] Ryan Koral: since day one of doing video? People are like, Hey, we, I need some, I need case studies. I need testimonials. So if you can interview these people, they’ve got a great story about how I’ve helped them.

[00:51:48] Ryan Koral: So I’ve been doing that work since day one. Uh, raise your hand if you run a business or community or anything like that and you could use more social proof. And it’s probably everybody. Uh, and it’s like, it’s like [00:52:00] proof that works. Like the stuff where people say, oh, Ryan and his team did a great job.

[00:52:05] Ryan Koral: They were nice to work with. They were fun. He’s so handsome and charming. I mean, look at those weird glasses. Um, that’s not the stuff that gets people to buy. Right? And, and I can believe in something all I want and, and say like, Hey, this workshop’s gonna be amazing. It’s gonna be live. It’s next week. Go, go to it.

[00:52:21] Ryan Koral: But if I’ve got somebody else that’s talking about how this workshop changed the way that they sell, that they. That, yes, I would change their life then that’s gonna be an easier buy than, than, right? It’s like, uh, anything you’re gonna read, reviews, the person selling you the car, of course they’re gonna tell you all the best things about it.

[00:52:39] Ryan Koral: It’s like, okay, but actually I wanna talk to the people that are driving this thing, that bought this thing. What was your process? What, what was your experience like? All that stuff. So we’ve got, it’s a, it’s a five, uh, sort of a five question framework that I’m, I’m gonna take people through, and this is the same framework that we use [00:53:00] when we are grabbing testimonials that move the needle.

[00:53:03] Ryan Koral: So if you have clients that are happy clients and that, you know, most of your clients would like to talk about you, but they don’t have, you know, they’re, you’re not constantly on their mind. So. Reaching out to some of these people and saying like, Hey, would you gimme 10 minutes of your time? Uh, I would love to just hear more about what went well, what didn’t with us working together and taking people through this proof framework, uh, will give you the sound bites that you need that will get other people saying like, oh, okay, I I’m more interested in buying this product or service.

[00:53:35] Ryan Koral: So, uh, yeah, to not have to sell. Right. To get other people. Your biggest fans doing it for you. I mean, why wouldn’t you want that?

[00:53:44] Jeff Sieh: Exactly. Exactly.

[00:53:45] Ryan Koral: Exactly.

[00:53:47] Paul Gowder: Yeah. And so for somebody like me that I haven’t been collecting, uh, enough or, or at all, um, testimonials, so if at the end of this, what’s my takeaway?

[00:53:57] Paul Gowder: How, what, how am I going to be different? You know, what, [00:54:00] what am I gonna get if I go through this workshop?

[00:54:02] Ryan Koral: Yeah. So in actual. Plan, here’s how to do this. Uh, and I’m gonna push really hard, like, okay, you, you just spent this money on this workshop. We just spent an hour and a half together. Most people are just gonna go back to their normal day to day, carve out 20 minutes on your calendar, carve out three different times, 20 minutes for the next three weeks where you’re gonna reach out to some people, you’re gonna hop on calls with some people, and then you’re gonna do the follow up work.

[00:54:32] Ryan Koral: So you’re gonna have the plan and you’re gonna get some, some loving, uh, challenge to say like, okay, now do the thing, because that’s what’s gonna move the needles when you actually do the thing. Um, so you’ll get the framework and all of the positioning that you need, email templates that get people to say yes.

[00:54:50] Ryan Koral: Um, just everything you’re gonna get. Everything.

[00:54:56] Jeff Sieh: And when is this, when is this workshop?

[00:54:59] Ryan Koral: Uh, I’m doing it [00:55:00] live on Wednesday. Uh, was that March 25th? I think so I’m on the spot. 1:00 PM Eastern. Yeah, that sound right. All the information is there. And then if you’re watching this after that happens, uh, I’m sure we’ll have a, an evergreen version of this.

[00:55:14] Ryan Koral: So, um, hit up that evergreen version. It’s not gonna be as fun as the live, but, uh, it’ll be

[00:55:19] Jeff Sieh: there. I mean, come on. Yeah. Look at you now. I mean, you’re just, you’re all over it. It’s amazing. So, and use the code, Jeff proof, uh, to let once, let Ryan know that you watched this show. But also you can save, I think it was like 50% and it’s not that expensive either.

[00:55:31] Jeff Sieh: So, uh, proof dot tell studios.com, uh, if you’re listening, proof dot tell studios.com. And the, the, the promo code is Jeff proof all caps. So, uh, very, very cool. Now, Ryan, you’ve teased a bunch of things about, um, well, you got this, this course, this, this live kind of cohort. But then also you have a YouTube channel, a podcast, tell studios, tell people where people, they can find you.

[00:55:57] Jeff Sieh: All this stuff, like your YouTube channel, uh, the [00:56:00] floor is yours.

[00:56:01] Ryan Koral: Yes, thank you. Ryan coral.com. It’s K-O-R-A-L, so the letter K, uh, KORA l.com. That’s where you can find all the things. Tell Studio, studio Shepa, the podcasts, uh, the YouTube channel. Uh, most of my, uh, handles are at Ryan Coral. Uh, I don’t know what I did, but I messed up the YouTube one.

[00:56:23] Ryan Koral: So don’t go to Ryan coral@oryoutube.com slash at Ryan Corals at Real Ryan Coral. It’s kind of annoying, but I’m trying to fix that. Uh, but if you just go to ryan coral.com, you can get all the things there. I’m constantly, consistently doing live workshops. I run a mastermind. I’m actually working on filling my next mastermind.

[00:56:41] Ryan Koral: I do in-person events at our studio. So if you, if you’re passionate about the work that you do, you really believe in, uh, the mission. I always tell people your mission is more important than your mug. All of the insecurities that you have about what you look like, what you sound like, or whatever are, are not as [00:57:00] important as the mission and the people that you are here to serve.

[00:57:04] Ryan Koral: So get the heck out of your own way, start showing up and if that messaging resonates with you, then maybe we should hang out. So go to ryan coral.com and let’s hang out.

[00:57:14] Jeff Sieh: And if you ever have a chance to hang out with Ryan Coral, you really should. He’s an amazing guy. But who else’s amazing is the amazing Paul Gowder, who luckily enough, is not on a ship right now.

[00:57:24] Jeff Sieh: He’s with us live. So Paul, where can people find out about you?

[00:57:27] Paul Gowder: Yeah, uh, of course, paul goer.com, powells.com. If you are looking to create more content, I do have, um, paul gatter.com/facebook challenge where I’m helping people create more content for Facebook and I take you through prompts to, uh, create 26 pieces of content in 10 days.

[00:57:44] Jeff Sieh: Alrighty, folks, thank you so much for being on the show, uh, to watching the show today. We got some amazing, uh, people in the comments. We’ve got Kira, who is awesome, rich, who always shows up. Uh, thank you guys so much for your short, rich watch showed up here at the end. Thank you guys. We wouldn’t be able to do the show without you.

[00:57:59] Jeff Sieh: [00:58:00] Heather, Dustin, Zach Brown, all of you folks, thank you so much. And with that, we’ll see you guys next time. Bye everybody.