SHOW TRANSCRIPT

This transcript is automatically generated by Descript.  Any errors or omissions are unintentional.

[00:00:00]Jeff Sieh: Hello folks, welcome to Social Media News Live.

I’m Jeff Sieh, and you’re not.

Conor Brown: And I’m Connor Brown, and this is the show that keeps you up to date on what’s happening in the world of social media and more.

Jeff Sieh: Have you ever wondered how you can truly set yourself apart in a crowded content world? Or maybe you’re curious about hidden advantages seasoned podcasters have, or maybe, You’re looking to elevate your podcast or live stream to a new level of your business. If those questions hit home, then you’re in for something special this week.

We’re excited to bring on a guest who’s mastered the art of storytelling through podcasting, editing, and live streaming. Chris Stone has helped countless creators elevate their shows and today he’s sharing his secret. His story, his insights, and his top tips for standing out. So sit back, clear schedule, clear mind, and get ready for this week’s episode of Social Media News Live.

Chris Stone, my friend, how are you doing today?

Chris Stone: Jeff, it is an honor to be here on screen, cause you know I’m such a huge fan of the show. I would be in the [00:01:00] chat, uh, right now, hanging out saying hello to Renee and Megan and Rich and everybody else that’s in here, uh, so thank you, uh, it’s an honor to be on the best show in the interwebs, and you know I mean that.

Jeff Sieh: Oh, thank you. I appreciate it. You are a big supporter of the show. Oh, this is going to be fun.

Conor Brown: I know if you don’t, Chris is a ultimate warrior of the chat. He shows up every single week, but if you don’t know Chris outside of the chat, you should, because Chris Stone is the founder of Cast Ahead. He’s a seasoned podcast and live streaming consultant. With over 28 years of experience in the music industry, including a successful tenure at Sony music at Cast Ahead.

Chris is dedicated, helping motivated entrepreneurs and businesses integrate podcasting and live streaming. into their strategies and ultimately attracting more listeners, viewers, and customers. Chris is also a co host of Dealcasters on Amazon Live, where he and Jim Fuse, who’s also here in the chat today, [00:02:00] empower content creators to overcome the fear of technology and thrive in the digital space.

Chris, thanks again for being here.

Chris Stone: The unsinkable Connor Brown. I have to ask you, where did the unsinkable come from? This is like, I, everyone in the chat wants to know right now, where does the

Conor Brown: No idea. No idea.

Chris Stone: it have something to do with a floaty or something you can’t mention here on the

Jeff Sieh: the reason. It’s actually a historical reference. One, Connor goes on Disney cruises all the time, and so it makes sense. But there is the unsinkable Molly Brown. Who actually survived the Titanic. And I think she’s revived a couple other like major cruise liner disasters. I think she was played in the Titanic by, oh, uh, Kathy Bates.

I think that’s her character. And so I got the unsinkable Connor Brown from the unsinkable Molly Brown. So there you go.

Conor Brown: No relation to that

Jeff Sieh: that you know of.

Conor Brown: And it is ironic.

Chris Stone: kept me up at night,

Jeff Sieh: I’m telling you.

Conor Brown: It’s ironic because I don’t actually know how to swim. So,

Jeff Sieh: Are [00:03:00] you kidding me? You don’t know how to swim.

Conor Brown: No, I do.

Jeff Sieh: Okay. I was just like, what? Alright, so anyway. So, uh, by the way, I want to just get this out of the way really, really quickly. I want to make sure you guys check out, um, Chris Stone’s new website. It’s BrandsMakingNew. It looks really great. He’s got all his stuff on there.

Cast ahead. It’s really, really cool, so go check it out, castahead. net. Uh, he’s got all his services, all the stuff he does, great testimonials, some of his amazing editing, which we’re going to talk about today, so castahead. net, go ahead and check that out. But you know who else has got a great website? It’s our friends over at Ecamm!

That’s right, the sponsors of the show. You can find out more about them at ecamm. com forward slash Jeff. If you use code JEFF15, you’ll save 15 percent on your first purchase. They just have this really cool integration with Zoom. Uh, I love it. It saved my bacon. I didn’t have to use it with Chris because he knows what he’s doing.

He could just use, he could just dial in over a dial up modem and he’d be fine. But, no, uh, if you have, if you, it’s right, a little static going on. But if you had any trouble, if you have trouble with guests who maybe aren’t familiar with how [00:04:00] to log on, if you’re doing a lot of, uh, new people who are getting into live streaming, Zoom is a great way for them and now Ecamm integrates with that really, really easy.

So make sure to check that out. All right. Talking about podcasts unseen advantage. This is going to be fun because, um, when you said this, Chris, I was like, okay, okay, this is really good because it makes sense. So we’re first going to be talking about one of the things that You really do with all the content you put out, you set yourself apart, you stand out.

I mean, that’s, you and I chat a lot, you know, in the, in the messenger or whatever. And one of the things that you talk about is standing out and, and the way you edit actually gives you business. So I want to talk about some of your specific strategies. That you use to set yourself apart as a content creator, because, you know, there’s all this AI content vomit.

AI is great. I love it as a tool, but when you’re creating content, how can you set yourself apart? So tell us your secrets.

Chris Stone: Yeah, I first want to give a [00:05:00] disclaimer that, uh, you know, a lot of people when they hear me talk about AI, they think I’m sort of some sort of anti AI person. And that couldn’t be further from the truth. I love it. Much like you, Jeff, I, I like to pull, you know, I’m an AppSumo addict and I have a ton of software that I’ll just, you know, give a go and, and use it as, as much as possible because we’re curious people and a lot of creators There’s a lot of the folks here that are in the, in the chat, Tech Troublemaker, uh, Dustin Stout, all these people are very curious people and it’s why they’ve transcended themselves and, and, you know, are, are the creators that they are.

But I think, uh, where we stand right now in this whole realm is people are using this AI mostly as an easy button and they’re taking all of their content and they’re putting it in these things. And whereas. Three months ago, they didn’t have any shorts or reels or, uh, blog posts, or, you know, they didn’t have really a presence on LinkedIn.

Now they [00:06:00] have a ton of content that’s showing up and of course they’re using AI. I’m using it as well, but it’s. It’s an opportunity for us to set ourselves apart from what everyone else is doing. Now is the time to do that. And there’s great software that allows you to give you a sort of a head start and be able to say, okay, it used to be a pain in the arse to do show notes for my podcast.

It used to be a pain to just get people hate video editing. I love it. Okay. But. You know, they, they hate doing it. It takes way too much time, but I have this program where if I take my hour long episode and all I got to do is paste in a YouTube link and then look, I’ve got 15, reels and it even ranks them for me on some algorithm that somebody came up with that says, Hey, here’s the one that’s going to hit the most with your audience.

And it just. is creating this pile of mediocrity that everyone else is doing where [00:07:00] I’m taking, I’m making the choice to say, okay, I can use these things and I’m going to go in and I’m going to try my best to do it in my own voice. And that means sometimes I have to recreate that. Sometimes I’ll use this software to say, hey, This actually was an excerpt that I didn’t really think about, but it makes great sense for me to use.

I’m going to pull that episode in and create my own edit from that and put it in my own voice and do some of the things that I think would make more sense. And yes, that takes time, but I would rather take the time and have it be more effective for the audience and the people that I serve and the clients that I serve.

Then to just add to this pile that’s, that’s happening. And I know we’re going to get into a lot of the other stuff as it relates to, uh, podcasting more specifically and, and what advantages that you do have, uh, and by utilizing this AI. But I think from a mindset perspective, Jeff and Connor, I think. When we, when [00:08:00] I put something into AI and I say, okay, I, I, right now my mind’s a blank page and I want, I, I know I need to be doing something with this and I put it in there and it gives me something.

I don’t, I look at it initially and say, someone else did this. And I think if we look at that and we go, okay, someone else did this. Now it’s time for me to take this and go, okay, I like this. I like the framework. I don’t like this. And I probably would tell a story around it because sometimes people, they just need a little bit of a head start.

They just need like, you know, one early on when lately came in the game and a lot of lately AI is just a great piece of software and I love the people there, but they always, they said this, and this was, you know, six years ago when AI was just a gleam um, in a lot of people’s eyes, they would say, our software will take you To second or third base, it’s your job to take it home as a human.

And so insert yourself in, in this called, you know, call it the human loop or whatever you want to call it and [00:09:00] take it home with your voice. And there was tools within that software to kind of like use what is your voice and be able to see what is hitting for you and your audience instead of just throwing stuff over the fence and hoping it hits.

Conor Brown: Yeah, I love that. I think it’s so important that AI needs to be something that helps us be creative, not replaces our creativity. You know, I, I love that point that you made, Chris, about how everyone’s doing the same thing, right? They’re uploading it to, to something that’s producing shorts. And what does that do?

It just has a lot of the same content. on Instagram, on TikTok, because the one tool is creating it all, and it’s removing our own authenticity, our own voice, everything that makes us us, and we can’t stand out in the crowd, and I think that that might be one big mistake that people make when it comes to adding in AI to their workflow, they just see everyone doing something, so they say, well if everyone’s doing it, I might as well do it and then they just become a face in the crowd and they don’t stand out anywhere.

So what are [00:10:00] some other common mistakes that you’ve been seeing lately when it comes to content creators integrating AI into their workflow and and what are some things where you’re just like, ah, why are you doing that? Why is it that way?

Chris Stone: Yeah, you know, not trying to call out, you know, any specific software or whatnot, but I mean, I just want to say, like, you know, Alex Harmozy has been taken. Okay, everyone stop using his fonts. Stop, stop putting captions on over people’s eyeballs, because, you know, that’s, you’re not going to connect with anybody that way.

And I think that just, you know, You’ve, you, you have a voice, you have an audience, you serve, if you stay hyper focused on the people you serve, you won’t do half the things you do, and you have, you have to understand, like, how am I going to solve this person’s problem? And if I’m, if I’m just doing what everyone else is doing, are you really are these algorithms really selecting your content to be put in front of your key audience?

And a lot of the clients [00:11:00] that I serve in Cast Ahead, in the productions that I do and the podcasts that I put out and their content, are sales trainers. And they say this All of the time, everything out there right now, our products and our services are all the same. A lot of what we’re saying is no different.

There’s probably someone on this earth that looks like me, Steve Zahn, on a podcast somewhere and is talking about AI and video somewhere. I’m not saying anything ridiculous. The only difference between what I’m saying and what this other person is saying is me. I’m the difference and AI is fantastic.

Chat GPT is fantastic. It is a great way for you to help, but you have to be you. And, and it’s the only difference that it, from your blog post and someone else’s blog post about the same thing that you’re doing.

Jeff Sieh: Yeah. One of the things, and I want to, there’s some great comments we’ve got from our, uh, amazing, uh, people in our [00:12:00] audience is, uh, Dustin, who has a great, uh, AI tool called Magi. So it’s got, he knows what he’s talking about. He is deep in the AI world and he goes, AI is a supplement and requires a human to work.

The more skilled the human, the better the AI output. Like, I totally agree, Dustin. I think I see it as a way that as storytellers. It enhances what we can do as a tool. Um, one of the things, and you kind of alluded to it, Chris, is that blank page syndrome where people get in there like, okay, I just sit in front of this.

Okay. What am I going to write? What am I going to, what script am I going to do? I think AI can help jumpstart it. The other thing is. Zigging while everybody’s zagging while everyone’s else is putting copy and paste and what they’re getting in Cast Magic or ChatGBT or whatever, taking the time to make it yours.

Automatically makes you stand out. Like, I, for my newsletter, I mentioned that before, I quit using AI completely on it. It’s all me. In fact, I used you, you as a quote saying that I could tell that this is not AI just from the whackadoo things you’re saying in there. Um, and that’s, I think that’s [00:13:00] what we need to do as creators, okay?

If everybody’s doing Alex Hermosi or doing Cast Magic copy and paste. What can we do different to stand out? And I think that’s really, really important as creators. And then, uh, Ralph says this, he goes, the problem is most people are lazy and will take the easier path. Content creation is hard, time consuming and difficult work.

Tools can help you, but it’s the you that makes the difference. So, and, and Ralph knows he’s putting out like a daily podcast,

Chris Stone: you got smart people in your

Jeff Sieh: I know. Isn’t

Chris Stone: totally smart people. um, you have to underline it, but the truth, here’s the, here’s the fact of the matter. Right? The fact of the matter is most people won’t do the work that’s necessary to be successful. doesn’t matter if it’s AI, doesn’t matter if it’s video editing, doesn’t matter if it’s podcasting.

Most people won’t do the work that’s necessary to be successful and we Can be successful if we make the effort to do the work and stand or stand apart and be excellent. And I, you [00:14:00] know, it feels like I’m standing up here preaching a little bit, but, you know, and speaking of preaching,

our friend Kirk Nugent says this all the time, success leaves clues.

But I’m going to underline that and I’m going to say, That doesn’t mean you should make a Xerox copy of someone else’s success. It leaves clues, but be, but you have to, you have to jump on your own boat and set sail. Like go, like you can’t, you can’t go, okay, well this works and this works. And this works.

Take those clues, the tools of the Titans, the Tim Ferriss and all these things. These are great things to help inspire you, but it has to be you.

And so anyway, I’m going to step down from my pulpit and, uh, you know, we’re going to have an altar call uh, for Ask Ralph at the end.

Conor Brown: Everyone wants to be the, yeah, everyone wants to be the noun without doing the verb, right? We want to be the creative out being creative. You

Jeff Sieh: And, and our pal Jim, uh, Fuse says, if you overuse AI, you stop thinking, even training AI to be you can change your point of view and AI doesn’t bring [00:15:00] those changes in. Yeah. That’s a great point. And I want to bring, bring back up James Hicks’s comment. He

Chris Stone: Hicks. Oh, let me sit up straight

Jeff Sieh: Yeah, he’s coming on the show in a couple weeks, so I’m really excited about that.

Chris Bobbs will everyone else weave. So, you know, you’re one creator, especially with your clips and your shorts, that I think elevated you to the forefront and got clients, and people saw what you did and they wanted it for their brand, and so you were able to kind of use those skills that you have to attract clients.

So, do you I mean, you’re an example, but do you have any other examples of creators or brands like effectively use an AI kind of to, you know, set themselves apart from the market, but still retaining who they are and not letting it just, you know, I’m just spitting out stuff.

Chris Stone: Well, I mean, you mentioned it earlier and I’m not just saying that because I’m on your show, Jeff, but, um, you know, you were on deal casters, um, uh, last year and, uh, we, we talked about, you know, of course we talk about AI. It’s just, [00:16:00] it’s what everybody wants to talk about. And that’s fine. I’m comfortable having those conversations.

And you said this, you said, I think AI will make us better storytellers. Right. And then you told a story and I was like, it was one of the few times on deal casters where I, I was like, it kind of knocked me off of my, my, my rhythm a little bit. You know how you get into podcasting as a host and you’re like, okay, next question.

Okay. We got to get to this. Okay. Somebody is in the chat and you’re doing all that. And of course, I’m, I’m doing that, but you said that and it kind of knocked me a little bit and it’s in a good way. This is, this is one of the best parts of podcasting is you get to learn, you get free consultation, uh, you know, all of the time and it hit me and it was like, Yes, why, like, ask, ask ChatGPT for a story, and, um, and you’re probably not going to get it, you know, even if you can, you know, create these AI agents and all these other things that supposedly are in your voice, it’s not there yet.

And [00:17:00] again, we still have that advantage of doing it. And Jeff, I think you do a fantastic job of, of doing, of doing this. You go live. And so that’s a huge advantage, uh, because as of right now, I mean, who’s going to trust an AI live model. Right. And so I think there’s that your, your email newsletter is, it’s one of the few that I actually read.

And because I know and I can trust it, and I know your sense of humor and I know I get value out of it. Right. And it’s in, it’s, you know, quick and it’s okay. And I, you know, I get what’s, what’s happening. And then, you know, maybe I sign up for Ecamm, whatever. So it’s, You know, that’s a good example. James Hicks, who’s in the, who’s in the chat right now, we’ve talked about, you know, uh, uh, AI video software and, uh, James Hicks does a fantastic job.

You guys need to go to Hicks New Media and James Hicks and check out what he’s doing, uh, especially when it comes to short form [00:18:00] video, because he’s taking some of these. Softwares that are creating, uh, you know, using AI to create videos and then he’s going in as a human and it looks, and sounds like what James would do.

Now I know he’s using, you know, ’cause he and I share, you know, uh, our, our tools. And so I know that he’s, using maybe three or four different things, but he’s inserting himself because he has a laser focus on his audience. He has a laser focus on who he’s trying to serve. And he knows if he throws something up there that just doesn’t look or sound like him, he loses people and he’ll lose the new people that might see that he wants to be a part of his community.

And I think those are two examples as, as creators, we need to kind of look at and go, yeah, it’s, it’s a long game. Ladies and gentlemen, you’re not going to wake up and have millions of subscribers on any platform. This is a long game. It’s hard work. And it’s something that you is not for everyone. And so I would just say, listen, [00:19:00] if you want to take shortcuts, cool.

But you know, the, the shortcut life is, is, you know, may get you a couple of views here and there, but it’s not going to resonate with, with people for the long game.

Jeff Sieh: That’s a great point. I want to go back to talk about really quick, what you said about me being on your show, talking about, it’s going to be a storytelling. And a tool and one of the like, I’ll just give an example for the last email that went out today, you know, promoting the show. Uh, I sat there and had a conversation with ChatGBT because I wanted, I was like, okay, we’re talking about Unseen.

podcasting, and so I use that feature where you can just talk to it and it’ll talk back. I said give me some stories about something that, that’s underneath and you, that’s unseen but it’s, it’s right there where you, you just don’t notice it and so we had this conversation back and forth and it gave me some stories.

None of them worked. Like I didn’t think, I thought, but it got my brain thinking then I was like, oh, I remember that, that movie The Edge with Alec Baldwin and Anthony Hopkins and I’m like, oh, that’ll be a great intro to this. Yeah. So using these tools to [00:20:00] brainstorm and to dream and get ideas, that’s what I think is amazing as creators is we have these This spark, like this brainstorming session we can use.

We even do it with visuals. Like, if you looked at the thumbnail for today, that was like, okay, how can I get Chris to do this? Yeah, exactly. I had stuff over my

Chris Stone: All you had to do was ask, I would have sent you that

Jeff Sieh: was trying to get it a little, you know, subtly. But anyway, um, those kind of things. That’s what I think I’m so excited about. AI is that storytelling aspect and making us better and, and, and like, you know, kind of doing that spark to night, the gasoline of creativity in our mind.

So that’s what, that’s what I wanted to, to bring up. So, Connor, go ahead

Conor Brown: I think also that AI, like, it’s always going to, at least now, err on the side of, of like, good, right? And, and what I mean by that is not embarrassing. I like to go back to the, this all the time. I love reading Jeff’s stories when he talks about pooping his pants after eating a bean and cheese burrito contest at Taco Bell, [00:21:00] right?

Cause it’s hilarious and it’s something that would absolutely

Jeff Sieh: very true. Yeah,

Conor Brown: And it’s true, right? But with AI, it always seems like he conquered the summit because he’s the greatest of all time. And it’s so, yes, yes, yes, yes. And that’s not real.

Chris Stone: the game changer, right?

Conor Brown: There’s no authenticity to it. So using it to jog your memory to go back to an Alec Baldwin and Sir Anthony Hopkins movie from, you know, almost 30 years ago,

Jeff Sieh: Yeah, that’s

Conor Brown: right?

So I think that that’s the, the, the real power in, in all, which is great. I know one big thing, you know, transitioning from, from audio to video. And this is where this unseen advantage kind of comes into play for people that for so long wanted to, uh, uh, or have been podcasting with only one sense. Now, all of a sudden everyone’s saying, Hey, you got to get into video for X, Y, and Z reasons.

Cause you can connect better with people because it can help with [00:22:00] marketing because you can grow your podcast more. And I think a lot of people. Still find it incredibly daunting, even though they’ve done 50 percent of it, the audio version, for so long, because it’s so much more than, okay, well now I gotta, I gotta do my hair, I gotta put on a shirt, no more podcasting in my pajamas, right?

I’m recording myself, so it’s that visual sense. But, you know, Chris, you talk about how There’s so much that you can take from your experience doing audio only and you’re really so far ahead of the game when it comes to transitioning to video podcasting as well. So how can these established audio podcasters take that experience that they already know and smoothly kind of transition into a video podcast if they want that?

Chris Stone: I’m not sure when it clicked. I started having a lot more conversations with sort of successful podcasters from an audio perspective. So at some point, um, you know, late last year and, there’s struggles that they’re talking [00:23:00] about, um, are things like, um, Maybe imposter syndrome, um, adjacent, or I fear of camera or I have, I’m not sure, you know, what I should be doing from a tech perspective or things like this.

These are, these are things that people that have hundreds of podcast episodes are talking to me about. And I paused and I said, Let me, let me look at it. Let me, you know, give me some general, uh, ideas of how many people you think listen to your podcast on a daily basis and looking at your, at your data.

Okay, great. And you’ve been doing your podcast for four years. Okay. Awesome. This is great. The audio podcast. Why are you treating this any differently?

Conor Brown: Yeah. Yeah.

Chris Stone: We’re not going to get on the whether or not it’s a podcast thing or whether [00:24:00] it’s just a video that sits on YouTube. We’re that’s for another conversation, but generally the public will decide what’s podcast.

Okay, that’s that’s where I you know And if if you you want to fight me on that, that’s cool. Just jump in the chat. We can have conversation there But the bottom line is that you as an audio podcaster have four years of an experience of doing the very same thing that you could be doing already on video.

And you’ve gone through all of this, let’s call it training, to, uh, attract an audience that you already have. You already have four years of experience to, and have built a community. And yes, it’s audio only. But if you think your audio only listeners are only listening to audio podcasts and not watching them on YouTube, you’re wrong.

You’re absolutely wrong. They are going to YouTube. They’re watching content. It may not be, you know, two hour long podcasts from whomever, but they’re [00:25:00] consuming more content than just your podcast. Okay. And so, so now you’ve got, let’s say thousands of listeners for your audio podcast. Why not create content that’s.

expected in that video platform for those people, but also for other people to find you and go over to your audio podcast. Dave Jackson and I call this the Conan O’Brien Effect. Whereas if anybody is a fan of Conan O’Brien’s podcast I am massive fan of Conan O’Brien Needs a Friend. And so if you go and search on YouTube for the Conan O’Brien Needs a Friend Podcast, you will not get the full episode. You have to go and listen to it either on Sirius XM because he has a huge deal with Sirius XM or it’s available on all audio podcast players as well. And so, of course, I’ve watched clips from, you know, various guests on his episode and then, you know, he shows up in my YouTube algorithm and I see a clip of him interviewing the Beastie Boys.

And I’m [00:26:00] like, cool, so what do I do? I’m watching a couple of, you know, episodes, you know, but they’re eight minutes. You know, six minutes, 15 minutes, you know, or whatever. And I’m like, so what happens? I go over to my audio podcast and I mark it to listen to. And what happens is not only did I consume three clips worth, I listened to the entire podcast, which included the same, very same content that was on YouTube, because they’ve created content for someone that opens up YouTube.

Their expectation for that content is different than when they open up an audio podcast player, but that doesn’t mean that they don’t go to YouTube. If they listen to audio podcasts, you can create content that’s, that’s appropriate for YouTube, but just understand that if you plop your one and a half hour conversation with Chris Stone on social media news live, uh, over there, it may not get as much action as your audio podcast.

It may not, but you have an opportunity to go, Hey, I have this conversation where Chris talks [00:27:00] about AI and I can take this and I can put it into YouTube and then I can title it differently, put a different thumbnail on it, put different timestamps on it and serve somebody specifically with that content as opposed to hoping that they’re going to find an hour and a half long episode.

These podcasters who are, who have been doing audio podcasts for years, understand their audience. They understand, um, their problems. They understand the content that’s going to serve and solve those problems. They have a community of people. And when someone’s starting just on video, they don’t have any of those.

And that’s the most important thing you need for any podcast, audio or video.

Jeff Sieh: That’s great. Yeah, so I want to unpack that a little bit. I’ve just noticed, and this is, Ralph got me thinking about this. He goes, I’m finding after speaking to my listeners, they consume my content both in audio and video, depending on their circumstances. That’s why I put out audio and video daily, which I think is super smart.

One of the things that I have noticed, and you know, a lot of times we think, Oh, younger viewers are listening or watching [00:28:00] podcasts over on YouTube. If you look at my parents, the thing that they watched the most is YouTube. Like, they are on YouTube all the time, and I’ve noticed that with other elder, not elderly, older demographics, like myself, that because I think it’s so snackable and bingeable, they don’t have to watch an entire two and a half hour movie, or they don’t have to watch it, you know, an hour long YouTube, uh, you know, um, TV show.

They really like, okay, how do I, how do I make my tomato plants grow better? And I can watch a 15 minute video or a nine minute video on that. And I think that podcasters a lot when they hear about, Oh, you should put it to video. They’re like, Oh, that’s just for young people. That’s not my demographic. I would argue that, no, that’s not true because with the rise of all these, um, video TVs, you know, the Roku’s and TiVo’s and all that, that I, my parents are on it all the time and they’re not tech savvy.

They’re not, they’re like, I have to set it up for them. So.

Chris Stone: and, and what are the chances that your parents finding that video was because they went into Google and they [00:29:00] typed in, how do I do X? And then because that segment of that particular video popped up in Google, because ladies and gentlemen, YouTube is owned by Google, um, pops up and then boom, they have the exact solution that they were looking for demonstrated on a video.

And so when you could do that, uh, with your podcast, if somebody’s searching for the content that, that you’re providing, like make it available to them, create a video that is a part of your podcast with a specific timestamp and Google will find it. You got, you got to give your stuff juice so, so that your audience can find, how many, how many times have you subscribed to a YouTube channel because you Googled something and you found it and you’re like, Oh man, I never knew that I needed that specific nut to screw in the bottom of this boom arm for this particular microphone.

And who is this person talking? I don’t even know. And then you go onto their YouTube channel and you subscribe to their YouTube channel and you’re like, Oh, they’ve got an audio podcast and they talk [00:30:00] about this too. You go down a little rabbit hole with creators. You can do that. You just have to be able to go and, and, and step into the batter’s box as it relates to video and start taking swings and you, you, that doesn’t mean you have to show up and you know, I know I’m jumping ahead here from the, for the, you know, in terms of the show.

But there’s some beautiful live streams. We talked, you know, James Hicks is here. Jody Krangel is here. Ask Ralph. These are, these are people that are on video and they understand how to create really great looking video, whether it’s with Ecamm or whatever software that they’re using. And it’s, people are freaking out about it.

Like, how can I show up like them? And again, I have to go back to the audio podcasters and go, do you remember When you first started your audio podcast and you didn’t, you, you, you were, you popped open your laptop and you use that microphone that, that’s, you know, hot garbage, you know, and, and you, you, you, you know, you’re spinning ceiling fan, you know, and all of, and so [00:31:00] just remember that you’re, it’s good.

It’s okay. Your first video is not going to be great. Because you have your audience that’s coming over. You start letting those people know, Hey, I just want to let you know, I launched a YouTube channel and we’re putting content over there. Please join me over here. You have like, talk about the greatest marketing thing ever.

is if you have this existing podcast where you have this community and go, Hey, did you know that we have a YouTube channel? And here’s what we do. We serve you with this. We serve you with this. We serve you with this. Come on over, subscribe. Let me know that you, that you, that you’re there. I’d love to chat with you there.

It’s, it’s also a way to, to communicate with your, with your community. Right? Your audio podcast is, in a lot of ways, it’s very difficult to communicate with them. Have them come over to YouTube. You don’t have to put the same thing over there. But like, all of a sudden, you’re, you’re social, right? You’re, you’re having, you’re, you’re creating this, this thing over there.

And it’s just, it, it blows my mind that people are treating this so [00:32:00] siloed. Where they could just go, hey, listen, I can, I can, both can promote each other.

Jeff Sieh: yeah, I just think one of the things I love about the show is the community aspect of it, doing it every Friday and seeing that people show up and new people show up with the guests or whatever. I just love it. And so I’m going to bring up some comments from the amazing Jodi Kringle, who was on a couple weeks ago.

She goes, yep, it’s on demand. YouTube is great for that. And she goes, my parents are on YouTube. I’m on YouTube. All the time. So, uh, I think that’s amazing. And then Kira says, I know people of all ages that stream YouTube on their TVs all the time. It’s such a great platform to reach so many. Thank you, Kira.

We’ve talked about YouTube and Chris, I wanted to ask, and this is kind of a nerdy, you know, question, but do you put your video podcasts on Spotify as well? Or do you, are there other platforms that you think a video podcast should be on other than YouTube?

Chris Stone: I’ve got a few clients that put um, their podcasts on Spotify and, uh, I think mostly it was because, hey, we’re doing a video, we might as [00:33:00] well put it there. Um, uh, you know, the amount, the amount of views there are just, I mean, it, if you can do it and have it not be, um, cumbersome for you to, to do that, I know that I think you have to have a spot, uh, uh, Spotify for podcasters account.

Right. So, so there’s that. Now you’re going to have two RSS feeds, right? And so, um, you got your video that you’re uploading to Spotify. I think I used to, I used to feel in a lot of ways, especially for audio podcasts that you want to be in every phone book. So you want to be in, you want your audio podcast to just be everywhere.

You have a podcast host, whether it’s Lipson or Captivate or Blueberry or Podbean or whatever. There’s, there’s a bunch of them there. A lot of them are great. I use all of them because I have different clients that do, but there’s, you know, they have. Distribution directories. And so, you know, you want to make sure that you’re on Apple podcast.

You want to make sure you’re on Spotify. Um, Google podcast is going away. Um, and so that’s, you know, those, those two are going to likely become, uh, larger, but there’s a whole distribution platform for audio [00:34:00] podcasts that each one of these podcast hosts do. But then there’s a whole bunch that.

Jeff Sieh: Right.

Chris Stone: And it’s it’s cool to be everywhere, but the percentages of actual, you know, how many people are listening there are Incredibly small, but why not? You never know if somebody’s gonna find it on, you know, pod player X, whatever it is and so I don’t really, I don’t really bother too much with Spotify, uh, for video.

Again, I’ve got a couple of clients that, that want to put their, uh, content there. Uh, it just hoping to get

Jeff Sieh: Right. Well, I, they made it a lot easier with that Spotify for podcasters, and I just wanted to mention it because we started doing that. I think I did the last five or six episodes. There’s, there’s some downloads, but it’s nothing like YouTube or anything like that, but I was just playing with it, and it’s really easy to upload.

So, um, I just was wondering what your thoughts were on that. So, yeah, put it everywhere as I’m kind of, you know, It’s kind of [00:35:00] where you never know who’s going to discover you. Maybe it’s the producer of some big show and they’re like, Hey, why don’t you come on my show and talk about what you talked about?

So you never know what might happen.

Chris Stone: Yeah. And I think a lot of times you don’t, um, you think no one’s watching and they

are

Jeff Sieh: right, right. Very, very true. Yeah,

Conor Brown: walk out and be like, oh my God, it’s a video. What the hell? How the hell is that?

Chris Stone: right.

Conor Brown: No, I was just listening to it. Um, It’s so funny that you brought up Conan, because I have definitely done that, the, the Conan effect, right?

Where I’ve watched a couple clips and I’m like, I gotta, I gotta listen to the audio version to get the full effect, because I love Conan, I’ve loved him for years. But Chris, I’ve also done the opposite, too. I’ve listened to an audio first version of, Brian needs a friend. And there’s been a sequence in it where it’s like, Oh my God, you know, Sona said, look at your face.

Why are you so weird? Or something. I’m like, I got to see that in real life. Go and I [00:36:00] search out that video to hope it’s on YouTube. So I, I’ve gone both ways with it, which I think is really, really fun, but. How can podcasters, you know, nudge people towards their video content if they have a predominantly, uh, uh, audio first audience, especially when they’re just adding in the, the YouTube factor?

What are, what are some good strategies to kind of nudge them towards the video aspect of it?

Chris Stone: Yeah, make it a part of your calls to action on your shows. And so if you’re an audio podcaster, uh, and you’ve got your, your listeners, I think even though we’re fans and we mentioned Conan, we mentioned, you know, a bunch of other podcasts that we listen to, you don’t listen to every single one of them. So I think, um, there’s a couple of things you can do.

You can start. Start including it in your, um, somewhat intros. Hey, just want to let you know, um, we, we’ve, we launched a YouTube channel, but make sure you’re giving them a reason why they need to go there. Right? Cause they’re like, Oh, I’m, I’ve been enjoying this for years. Now you’re on YouTube. Why [00:37:00] should I go there?

And it comes back to the fact of like a lot of people will create social media, uh, or on multiple platforms and it’s all the same, right? Don’t create the same content on YouTube just with your camera, right? I mean, if that’s what you’re doing, okay, maybe at a minimum, at least it’s there. So you can see like to your point, Hey, Sona said this about his face and so I want to go and I want to see it.

I want to find that. Um, Conan O’Brien is kind of a unicorn in that respect. So the first thing you want to do is, is just get your audience used to you and just make it a part of your thing and just, Hey, we’d love, we’d love for you to join us over on YouTube where we create this for you and, you know, somehow make it so that it’s, you’re, you’re telling them there’s a reason for them going there because it’s a little different, right?

It’s not, it’s, it’s, it’s a visual experience, you know, it’s, it’s, it’s a more immersive and we do this, that, and the other over there. Right. You know, maybe bite sized morsels for you. If you don’t have time for an entire episode, we’ll do this out of the other. So [00:38:00] they might go, okay. And you got to say it multiple times before people actually are going, okay, I’m going over here.

The other thing you can do is if you’re an audio podcaster, Very likely, depending on your, on your podcast host, like I love Captivate as a, as a podcast host, they have this thing called AIME, which stands for advertising insertion, something, something. I don’t know the acronym there, but it’s, it’s a great way to insert.

Quote unquote ads into your podcast. Now, this isn’t an ad that someone else has created necessarily. It’s a way for you to insert an MP3 into your podcasts at certain moments, including past episodes. So if you want to say, okay, at, you know, minute X or at the very beginning, if you want to do a mid roll or whatever, I want to insert and, and, you know, do a quick like, Hey, I just want to let you know, uh, we’re, we launched a YouTube channel, da, da, da, and that could be on episode one through 480 or whatever.

So, so that ad is in there and it’s telling people you launched a [00:39:00] YouTube channel and you could do that for any kind of thing for monetization. Hey, you know, if I, I’ve got a Patreon channel or, you know, a promotion that’s, that’s running for the month of September, you can do that. Just remember after September’s over, you got to pull that ad because people are going to listen to it and go, Hey, it’s November.

What, what does that add for? And then people are gone. So I think those are two things you can do is start getting used to letting your, um, audio podcast, uh, listeners know, Hey, we’re also on YouTube. If you’re more comfortable there, we provide content that is like this, and then also create that maybe later in the episode as an, as an ad that you can insert.

Jeff Sieh: That’s great. And I wanted to bring up some comments on that. And Jodi says this. She goes, I love Captivate. I’m using it now at the beginning of my podcast to insert a call to action right at the start, but to find out more about my audience, not to advertise anything. So those breaks you can do really cool stuff with.

And Chris kind of went over it really quick when he said the, and then have your thing. A lot of people don’t know to do that. Like you have a little bit of sonic branding that you put at the [00:40:00] beginning or the end of your ad, sometimes both. So it stands apart, it makes that break. But if you do it, and actually, the add insert or your call to action insert or whatever you’re putting in there, You don’t have to, you don’t have to put it in the main show.

You see what I’m saying, like, it’s a, it’s an insert, and a lot of people don’t know that, but it gives you a break. You can Sonic. Brand it. Jodi Kringle knows all about that. She is amazing at sonic branding. So make sure you go check out her show. She talks about this all the time, but you can find those little, you know, those little sound effects or whatever that match your branding that you could put in there.

But I thought that was really cool and wanted to make sure people knew about that. Um, on that note, Chris, are there any other tools or techniques you recommend to help those audio podcasters produce high quality video without really getting overwhelmed with like the tech to do it?

Chris Stone: I, you know, I just go back to what I’m, you know, as far as tools are concerned, it’s, it’s your mindset. Uh, and just understand, like, you’ve built an audience already. You’re ahead of these folks and stop getting like the, the comparison, you know, imposter [00:41:00] center or whatever we’re calling it, where you’re looking at these gorgeous, gorgeous live streams.

Um, but they’re, they’re right. They just started last month and they, as much as you think they know what they’re doing, you know, far more than, than, than, than them in terms of delivering content to an audience, you’re just firing up your camera. You’ll get to the point where you figure out what your F stops and your, your eight, your 4k and your, you know, what, what you need for, you know, how to switch a scene and Ecamm and a stream deck and all of those things.

YouTube is great for, for learning those things, but you don’t got to learn it all at once. And you certainly, certainly, certainly don’t need to wait until you have a glorious looking show like social media news live before you launch a show. Like I said, it’s time to step into the batter’s box and start taking swings and, uh, you know, and get yourself going to get to work on your, your batting average to work and because that’s what you did as an audio podcaster.

So your [00:42:00] mindset needs to be, okay, I’m doing this. I am doing this because your audience, this is the other great thing about this audience and this community, Jeff, if you showed up right now and somehow there was an audio, and I think there’s been situations where like somebody is doing an echo, uh, audio thing, or somebody’s camera goes out, these people in the chat, like Rich Graham and, and others, these will be like, Hey, have you checked the flux capacitor?

And did you, did you flip the, you know, the screen? Like they know this stuff because they’re here to help you. And your audience actually loves to do that because cultivated this community of people that are here to enjoy, to be educated, to be entertained, and to be part of this community. So as someone who’s done that already on audio and is now firing up the video, you have such a huge advantage where you’re just not doing the, what do they call it, the zero viewer live streams or whatever they call them?

You know, it’s like, you’re not going to do that when you go live, uh, and you have an existing [00:43:00] audience and you’ve started to let people know what you’re doing. It, that people go show up. If you’ve been podcasting,

Jeff Sieh: Because they want to see what you look like when you do podcasts. Like, it’s a, it’s a kind of a, it’s like uh, Okay, this will be exciting because I’ve never seen Chris Stone before live, and this is going to be great. I can’t wait to see him.

Chris Stone: Oh God.

Jeff Sieh: Yeah, I know. One of the things too is like, it just takes time to practice, right?

Like, some people may not know, but I’m actually sitting here Manually switching these things on a, like a huge button stream deck. I’m changing the scenes, all this stuff. And I would sit down for, before my show and practice and practice and practice and practice. And I still screw up, which is it’s whatever I’ll put the wrong lower third or something, but that you cannot go out of the gate thinking you’re going to do all this switching things without practicing.

You’ve

Chris Stone: Well, and it’s, and it’s, it to this, to this, what you have here. Well, it was on there before is it sets yourself apart. So as lives going live, this is the other thing. It’s like, you know, going to do video is, is one thing for [00:44:00] audio podcasters, but going to do live video for, for whatever reason that freaks people out even more.

So, you know, sometimes you have to kind of kick that can down the road before you start having conversations with people about doing live video. But I really encourage. You know, I’m still recovering perfectionist, but I, you know, I probably said, you know, and, um, and all these things during the course of this show, but I don’t care.

That’s how I talk. And this is who I am. And so you don’t want to be in a situation where somebody sees you and they’re like, well, this is not the person that I am. That I’ve seen, right? And if you’re on a live video, like the people that are here, they trust Jeff Sieh. They trust Conor Brown. They may not necessarily trust me just yet because they’re like, who is this idiot in the middle?

But they, they under, this is a live video, you know, it’s live and it things, things are going to happen. And you’re just like, whatever, this is me. And, uh, people are still here. Last time I

Jeff Sieh: yeah. yeah. One of the things, Jody, [00:45:00] this is, uh, Jody Kringle says, So true. Happens on Dave’s live stream on Saturdays all the time. Things happen. They don’t mess up. This screen doesn’t work. Uh, Dave, uh, but you know what? Dave does use Ecamm and that’s the sponsor of our show as well, uh, and he’ll do what Dave does.

It’s spelled E C A M M because mmm, it’s good. Just like Dave says. Uh, so, uh, if you go to ecamm. com forward slash Jeff. Uh, you can get 15 percent off if you use Jeff15 as a code, uh, on your first purchase, so make sure to check them out. They do make stuff really easy, and you don’t have to have really complicated stuff right out of the gate.

You can, you can work your way up. The community is amazing over there helping you. Just like this community is great for helping people, their community is amazing as well, so make sure you guys check out my friends over at Ecamm. Alright, this last section, this is it. We’re gonna be talking about overcoming fear of tech.

So

Conor Brown: Chris, this is something that you do so well with dealcasters, you know, helping the people that are content creators or want to be content creators overcome that fear of tech so that they can create content in [00:46:00] this digital world that we live in. We all have fear of some sort of technology, even if we are the techie in the family, right?

Like my big fear as a content creator is shooting video. Without using a manual mode, or I should say without using the automatic, I always shoot as as I freeze.

Jeff Sieh: you’re back.

Chris Stone: Oh, you’re

Conor Brown: There we go. See, this is my, this is what I’m

Chris Stone: Case in point. Mm.

Jeff Sieh: right.

Conor Brown: And my big fear with shooting in manual is I’m going to miss whatever shot I was getting or why I wanted to do outside in the world. And that shot’s never going to exist. So my big thing is, How do you, like, what are the most common fears that people have, that content creators have with technology, whatever it is? And I guess guys kind of frame it, you know, in the podcasting, video podcasting space, and how can those content creators overcome these fears?

Chris Stone: Stop looking at other stuff and thinking you’re supposed to be that. I mean, no matter how much I say it, I do it too. I absolutely do it too. But, you know, I think [00:47:00] you have to, you have to turn that, that, that sort of negative comparison kind of syndrome and turn it into actual curiosity.

And the, the beauty of it is, you know, at our fingertips, we can find, uh, what it is that we need. And I always try to keep it simple with, with everyone, whether it’s the clients that I’ve got or it’s the guests that are brought on to client shows. Jeff knows this. It doesn’t matter, um, you know, how high level a person is.

Sometimes, you know, it’s not a commensurate, uh, is a sort of situation in terms of their virtual presentation. They’re showing up and even as I’m freezing on the screen, okay, I’m back. we see it in, in, in broadcasts like, You know, on ESPN and, uh, you know, everything else where people are just showing up in their wine cellars, like they’re in the witness protection program, uh, with a, with a echoey, uh, kind of thing.

And so if we can just make sure that the person can be clearly understood and that’s from an audio perspective, that’s the number one thing. Okay. So if they’re showing up with [00:48:00] AirPods, okay, I immediately know, okay, do we have wired? You know, no matter how much you send to a guest ahead of time, they’re not going to read all this stuff.

So you got to give them some simple things, and that is make sure that we have some wired headphones. If we don’t, okay, let’s work with The more you kind of get. Um, in the conversation about this tech stuff, the more people get frustrated and the worse, uh, content that they will create, the more uncomfortable they are they’re, they’re just not going to create stuff.

It keeps them from creating stuff. And so I would say you have to start with what you got. If you don’t have a high def camera, chances are you’ve got a phone. You’ve got a smartphone, you’ve got an iPhone, and there’s great software, whether it’s Reincubate’s Camo, which I highly recommend, which is very affordable and super easy to use, turns your iPhone into a, you know, a 4K possible camera, if, if that’s what your, your iPhone is, [00:49:00] and even if it, listen, I don’t recommend doing the laptop All these are free, and I’ve put on some shows that have gotten thousands and thousands of views.

You’ve never heard of a camera, a monitor, a laptop, a microphone, but if that’s all you’ve got and that’s all you can afford, okay, let’s try to get it eye level. Let’s get your audio get some fluffy stuff in the room and around you get in a small space so that you’re not you don’t sound like you’re in an echo chamber.

And those are, Those things are all free and I’ve put on some shows that have gotten thousands and thousands of views In, in 15 minutes before we went live, this person showing up and doesn’t even know how to turn on their camera and we got them going and we got the show live and it was like, okay, because a lot of this stuff you think matters enormously and it doesn’t, what matters mostly is that person being comfortable to deliver things and everyone can, can actually hear them and understand them clearly

Jeff Sieh: Yeah. I think that, you know, start where you’re at and [00:50:00] just, and you don’t have to go like build a big set. Like, if you look like, I mean, I’m jealous of Chris Stone’s set. I mean, look at that. It’s just amazing. He’s worked hard on that. You see, he sends off uh, um, photos that you use for promoting his show when he’s on your show or whatever, uh, his headshots, but he’s got his, he’s got his whole setup, like he’s in front of like the NASA Space Center, uh, you know, launch center there.

Um, it looks awesome, but you don’t

Chris Stone: but it took years. Took years

Jeff Sieh: like, I will make Chris so mad because I started with the Blue Yeti mic. It was the Pro version, though, um, and it did okay for, it was, it actually plugged into my XLR, so it was, yeah, it was that great. Um, and I had, I was just using my laptop thing, so you can start wherever you’re at and then slowly build up.

You don’t have to, you know, spend a gazillion dollars. I’ve seen so many people spend way too much money and then never do a show. Or they podfade after seven or whatever. So, uh, make sure that you do this. Um,

Chris Stone: Well, and you guys, you guys found, you guys found your cockpits there, right? So you have spots in your, in, in your home office or wherever you’re at, you, [00:51:00] this is where you do your shows. And so I, I encourage people to do that. Like, Carve out an area in your home, if this is where you’re doing it and, and say, okay, this is my spot.

This is where I’m, I’m, and then you can nip and tuck here and nip and tuck here. And let me add light here and let me add, and eventually you kind of get to the point and you’re not going to, you know, there’s a reason why I have to have all of this. Part of it is because I, you know, when I’m showing up as a producer to produce other things, I got to look like I know what I’m doing.

Right. And so a lot of it has to do with, And so like, if who’s going to trust, you know, if, if it looks like I’m in the witness protection program, you can count the nose hairs because I’m doing this and they’re just spinning ceiling fan and stuff like that. They’re like, who is this clown telling me that I should be doing this, that, and the other.

And he sounds terrible. Right? So there’s, there’s a reason why I need to do that, but you’re not going to be able to do that overnight. Find a place where you can throw some fluffy stuff and listen, you don’t want to see what’s outside of the frame here. I mean, I don’t know. There may be drawers here on the floor.

I don’t know.

Jeff Sieh: I call it, I [00:52:00] call it the, for me, it’s the cone of cleanliness, right? It’s like this. And then everything over here is not good. So the cone of cleanliness is a real thing, but so we even have this like, What was it? Jim says he’s done quite the overhaul. Remember when he had guitars on the wall? Are the guitars on the other side?

Or where did you hide them?

Chris Stone: Uh, I’ve got guitars all over the place because I, I’ve moved them out and then so I’ve got them like they’re, they’re in other areas of my, of my basement. I’m probably going to, you know, I might, I might put one up, uh, here, here or there. so it became such a topic of conversation, um, that I was like, is this distracting?

Um, and so I thought, well, what I’m going to do is I’m going to try to brand, um, whatever show I’m on, whatever show I’m producing and make it, you know, more, you know, let me, let me just kind of not fade into the show, but I don’t want to be distracting either because I think a lot of times somebody will have a fantastic virtual presentation and it’s just too overwhelming for the show [00:53:00] that they’re on.

And so you want to, you want to kind of. You want to, you want to fit in the mix. Like, I look like I belong. Well, I don’t really love, Connor’s way too good looking for

Jeff Sieh: I know, I know he

Chris Stone: yeah, really

Jeff Sieh: like the Tom Cruise of live streaming. and Abby goes, does the Colonial Cleanliness suck the floor? She’s seen it. Like, it’s like, yeah, it’s not good. Um, So, uh, and Curious says, Love me some Blue Yeti. Does anyone remember the snowflake, Mike? I remember being so excited to get it back in the day.

Chris Stone: The snow, snowball.

Jeff Sieh: yes, the snowball. The blue snowball, yeah. Well, that was for us down south. Um,

Chris Stone: the snowball. Wow, that is, if there’s a, if there’s a competition for the worst mic ever,

Jeff Sieh: That would be it. Yeah. So this is a great question. We’ll finish with this one because it’s from Jody. She goes, I’d love to learn more about your lighting, Chris. So can you talk really quickly about your lighting?

Chris Stone: Yeah, I wasn’t, I wasn’t prepared to do the alternate camera, but, um, it’s, um, it’s basically three points of light. So I have a, uh, I’ve got a large light [00:54:00] that, that is above me. Um, that kind of carves me out of, of the background. Uh, and then I’ve got a key light that’s over here and a key light that’s over here.

And then you, what I do is I, I adjust them slightly differently so that there’s depth, uh, in, in my wrinkly face. And, um, then I just grab some led lights that kind of look like Like this. And, uh, these LED lights, uh, which you can find on dealcasters. shop, um, will project whatever light, whatever color you want to do, uh, on your, on your walls, uh, so that you kind of are, you know, you kind of align with the colors of any particular show that you’re in. And I know Jody’s got, you know, some, some great branding, so she would have it, you know, burgundy and, uh, That, uh, that gold and yeah.

Jeff Sieh: what are your above lights, the key lights and your point lights that you’re having on you? Do you know what brand they are? Off the top of your

Chris Stone: Uh, GVM, there are GVM uh, lighting, which stands for, I forget, I forget what the acronym is for that. You know, I

Jeff Sieh: Very good.

Conor Brown: Motor.

Jeff Sieh: Yeah.

Chris Stone: good very

motors.

Jeff Sieh: So we are at the [00:55:00] end of the show, Chris. This has been amazing. Thank you for taking all these questions. Uh, I think a lot of people who may have struggled with, you know, okay, should I do a video podcast and see the value of it? And if you’re just starting out, why not start with video once you get everything?

The way you want it. Practice. Take your time. Go slowly. But there’s so much benefit from doing uh, video forward podcast. So, uh, Chris Stone, tell people everything you got going on, where they can find you, all the good stuff.

Chris Stone: I am@castahead.net. And, um, we produce, uh, podcasts for motivated entrepreneurs who want a show. They don’t wanna figure out how all this stuff is done. They just want it done for them. And that’s what we do. For you. Castahead. net.

Jeff Sieh: Awesome. That’s, uh, go check out his new website. Check out his podcast. Check out DealCasters. All the things, uh, Chris Stone has got going on. The amazing, unsinkable Connor Brown. Where can we find out about you, my friend? Conor

Conor Brown: com and you can follow at [00:56:00] Vacation Kingdoms across the social medias to learn more about everything that I have going on. Man,

Jeff Sieh: Froese. Yeah, see?

Conor Brown: my biggest tech fear is Jeff’s East Texas Wi Fi That’s not, that’s not me! It is not me.

for the connection.

Jeff Sieh: the heat in Florida hitting everything. No, no. Alright folks, thank you so much for watching. Thank you all for your great comments. Uh, and we wouldn’t be able to do this show without you. Thank you Kira, Megan, Abby, Gary, everybody who left comments. I’m sorry if I can’t get to all your names.

You guys are amazing. Thank you to our sponsors over at Ecamm, ecamm. com forward slash Jeff. Uh, make sure you guys go check them out and we will see you next week. Bye everybody. Have a great one.